MEDIA KIT 2018 In print - In person - Online Integrated media platforms accessing a unique audience - Boat International
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MEDIA KI T 2018
In print – In person – Online
Integrated media platforms accessing a unique audience
1
In print – In person – Online
The global authority in Superyachting, celebrating
the yachts and the life that comes with them
IN PERSON
We deliver a portfolio of
world-class events and
IN PRINT experiences that ON-LINE
For more than 30 years, entertain Superyacht Boatinternational.com delivers
Boat International has owners, their friends, a daily fix of luxury yacht news,
been the world’s most family and peers. From yacht reports and yachting
authoritative, trusted exclusive invitation only lifestyle features to inspire our
and comprehensive Owner’s Club events in audiences’ passion for
magazine for the Monaco and New York, yachting. It is the global
superyacht community, to coveted awards marketplace for the sale and
inspiring the lifestyles of celebrations in Florence charter of the world’s finest
the international wealthy and design conferences luxury yachts and the world
elite. Our magazines in Kitzbühel. authority on the superyacht
and books are timeless fleet and associated market
and collectable. intelligence.
2
Engaging a unique
global audience
“A superyacht is simply the means by which the world’s most discerning
elite can enjoy the things they love the most – art, design, fashion, and
culture are all represented by the lives they lead on board, and the places
they go by sea. Whenever you encounter the height of luxury, you can
guarantee a superyacht will be moored discreetly nearby”
Sacha Bonsor – Editorial Director Boat International
In the modern age a bespoke Our readers therefore Our UHNWI audience is,
yacht is the ultimate constitute some of the overall, much more engaged
expression of wealth and wealthiest and inaccessible in a broad luxury-lifestyle than
taste. We bring together individuals in the world. Overall the average UHNWI in the
a unique group of global the average net worth of our Wealth-X database.
individuals who share a audience (across events For example:
passion for these luxury and print) is $35.9m, with a • 41% more interested
yachts and the lifestyle that combined wealth of $1.662 in sports
accompanies them. trillion. Our subscribers • 65% more interested in art
Intensely private, often (Boat International and Boat • 53% more interested in
reclusive, the international International US Edition) outdoor activities
wealthy elite see their account for over 10% of • 4% more interested
superyacht as the ultimate the total global billionaire in aviation
safe haven: our exquisitely population. The network B.I.M reach 23% of
designed portfolio occupies of our audience extends to America’s billionaires,
pride of place on their over 6,000 UHNWI, with a 25% of Canada’s billionaires
bookshelves, coffee tables, combined wealth of and 15% of the UK’s
and digital devices. $3.74 trillion. billionaires.
*WEALTH-X AUDIENCE PROFILING PROJECT JANUARY 2016
3
Our audience – A snapshot of quality across the globe
THE READERSHIP estimated at over $5 billion and growing international level and has a passion for
Our Alliance Media profiling exercise plus a string of properties in European collecting and driving classic European WEALTH OF READERSHIP
used our exclusive database of book capital cities, the Caribbean as well as an racing and sports cars, in particular from
buyers and subscribers, and proves English country estate. When not the 1930s through to 1960s. 21% 34%HNWI
beyond doubt that our paid for managing his portfolio of commercial VHNWI
readership delivers you the opportunity interests and travelling between the ASIA PACIFIC
to reach the most important people in family’s residences by private jet, he One of the region’s richest men who
the world of luxury yachting – the owners invests his time, enthusiasm and wealth controls and remains actively involved
themselves. Five representative readers into horses and horse racing. Known also with his worldwide commercial property
are profiled below; their names have for his lavish entertaining and sizeable development empire. His overriding
been removed to protect their collection of fine wines, he is a passion is for his collection of fine art.
confidentiality. successful and highly regarded member While owning some of Europe’s XVI and
23%UHNWI
of horse racing’s elite. Although based in XVII century masterpieces, his tastes 22%
AMERICAS Europe he can be seen regularly at the are eclectic and he is currently Super wealthy
One of the most successful and world’s leading racing venues including extending his collection of regional and
influential figures in the automotive the Hong Kong Jockey Club and events contemporary art and jewellery.
business with a personal fortune of well such as the Kentucky Derby and the As well as being a trustee of a
STATUS OF READERSHIP
45.4%
over $1 billion. A self-made man who Dubai World Cup. national art gallery he is a generous
rewards successful staff with Rolex donor to a variety of arts foundations, 13.1%
watches and exclusive jewellery, his MIDDLE EAST reputedly amounting to over $15 million Founder/Owner/Chairman Other
business empire now has The son of one of the Middle East’s most in the last 2 years. A keen amateur
a turnover in excess of $1.8 billion. Not respected commercial and industrial soccer player in his youth, he has owned
surprisingly he is fanatical about cars dynasties whose personal wealth a major league soccer club and
and has a truly remarkable collection of exceeds $6 billion. Educated in the continues to be involved in both national
some of the world’s rarest models United States and Europe and speaking and international soccer league
including a $1.7 million MacLaren F1, a 4 languages, his fleet of private jets administration.
1955 Mercedes-Benz 300SL and a
Ferrari Daytona Spyder. His other
enables him to keep a tight rein on his
burgeoning business empire that has UK 41.5%
CEO/MD/Director
passions are for his 188 foot superyacht significant interests in both Europe Scion of a long established and ennobled
and the marina he owns and when not and the United States as well as the British industrial family that has large
driving one of his cars, his preferred Middle East. estates in Scotland and England as well HNWI = £1m–£2m
PHOTOGRAPH: WARREN KEELAN
VHNWI = £2m–£15m
mode of transport is either his An avid follower of contemporary art as houses in London, the Caribbean and UHNWI = £15m–£100m
Gulfstream jet or his helicopter. and design, his many properties have all Switzerland. Super Wealthy = £100m+
been created by world leading architects Having recently taken a step back
EUROPE and interior designers. A keen skier with from managing the family’s diversified
A prominent member of one of Europe’s chalets in the Swiss Alps and the business, he is devoting more time to his
wealthiest families that has a fortune Rockies, he races power boats at an passion for country pursuits.
*ALLIANCE READERSHIP PROFILE, SAMPLE BOAT INTERNATIONAL SUBSCRIBERS AND BOOK BUYERS.
4
The Superyacht fleet
THE AVERAGE
A Superyacht is a privately owned luxury VALUE OF A
24 - 50M
yacht 24 metres or longer
CHARTER
HOLIDAY
There are 10,102 Superyachts in the world
€89,000
THE AVERAGE
VALUE OF A
50M + CHARTER
HOLIDAY
€280,000
The Superyacht Directory, the 142m Nobiskrug Sailing Yacht
the industry’s leading source A, the largest sailing superyacht in
of information on the global the world, and the delivery of the
superyacht fleet currently 110m Oceanco superyacht Jubilee,
lists 10,102 superyachts over the largest superyacht built in
24 metres, which represents The Netherlands to date) and a
an astounding €80.7 billion, further 19 yachts either ordered
(US$97.3 billion) worth or in build.
of assets. The future order book is
The 2016/17 period has seen strong, with Boat International
another strong year at the top tracking 700 superyachts over
end of the market, with 6 yachts 24 metres in construction,
over 100m in length launched or with a total value in excess of
delivered (including the delivery of €12.65 billion (US$15.25 billion).
THE AVERAGE
VALUE OF A
NEW YACHT
€18,074,000
THE AVERAGE
VALUE OF A
BROKER YACHT
€7,951,000
5
Testimonials
MEDIA ADVERTISERS
“The billionaires Bible” “We would like to compliment you with
The London Evening Standard a perfectly organised World Superyacht Awards.
The venue, the catering, the performances
“The Vogue of the superyachting world” and of course your hospitality were absolutely top of the bill”
The Times
World Superyacht Awards – Farouk Nefzi, Marketing & Brand Director, Feadship
OWNERS
“There is no doubt that Boat International “Boat International gets better and better
is a world-class leader in its field” - it really stands out from the crowd and sets the bar very high”
Cdre Sir Donald Gosling, KCVI RNR Tim Heywood - Tim Heywood Designs
“The voice of record for yachting” “With this quality and content, Boat International
Tom Perkins
is not a magazine anymore - it’s an inspiring
book that makes you feel good”
“My very favourite bedtime reading” Riza Tansu - Tansu Yachts
Lord Laidlaw of Rothiemay
“Boat International is my companion every time I travel around the
“I am a huge fan of your magazine and quite world. It’s the best Superyacht magazine there is”
frankly think it’s about as good as it can get” Roberto Giorgi - Chairman, Fraser Yachts
Peter de Savary, Owner of Gloria
6
Audience reach
B O AT I N T E R N AT I O N A L B O AT I N T E R N AT I O N A L B O AT I N T E R N AT I O N A L
I N S TA G R A M FA C E B O O K MAGA ZINE
140,000 73,847 14,600
Followers Likes Readers
Charterf leet
YOUR ESSENTIAL GUIDE TO LUXURY YACHT CHARTER
Published by
B O AT I N T E R N AT I O N A L CHARTERFLEE T B O AT I N T E R N AT I O N A L
D A I LY E M A I L BOOK T WIT TER
7,500 22,500 28,100
Subscribers Copies Followers
A P R I L 2 0 1 7 / B O AT I N T E R N AT I O N A L . C O M
NEW LOOK
US EDITION
DISPLAY UNTIL 01/30/2017
$9.00 Jan. 2017
FORMERLY
B O AT I N T E R N AT I O N A L B O AT I N T E R N AT I O N A L B O AT I N T E R N AT I O N A L
EVENTS US EDITION BOOKS
2,874 39,050 2,500
At tendees Readers Readers
BOATINTERNATIONAL.COM
784,631 monthly visits
ICONS BY FREEPIK / FLATICON
7
Boat International magazine - global
“My favourite bedtime reading”
Lord Laidlaw of Rothiemay
For over three decades we have been the THE CONTENT OWNERS’ CLUB YACHT LISTINGS
world’s most authoritative, trusted and Devoted to the lifestyle of those who Using our intimate contact with Boat International’s brokerage
comprehensive magazine for the love yachts, yachting and the life superyacht owners we take you inside advertising section, the most expensive
superyacht community, reflecting the surrounding them. their lives and where they travel to. pre-owned market place on the
lifestyles of the international wealthy We are a trusted insider for the luxury planet and the most comprehensive
elite, who read the magazine, attend its BOAT LIFE superyacht owner. in the world.
events and engage online. Style, Watches, Jewellery, Design Heroes,
Boat International’s 12 issues a year are Beauty, Speed, Wine and Gadgets. VOYAGE YACHT REVIEWS
bookish and collectable. They are A highly curated travel section written The exclusive reviews for which we are
commissioned, edited and designed at ON BOARD by the best travel writers, including news, renowned, with at least four major boat
our head office in London and call on a News for all things superyacht related; itineraries and endless insider secrets reports per month, we put the reader right
global team of luxury and yachting boats, toys, events, lifestyle and – from hidden beaches to the marina of on board the magnificent boats being
journalists and photographers. authoritative, current market data. the month. featured.
8
Boat International magazine - global
The editorial plan our year ahead
Issue Themes (Yachting) Themes (Lux) Special Section On Sale
January Top 101 largest yachts / Global Order Book / Private Aviation 14th December 2017
February Sport / / 11th January 2018
March Tech, Tenders & Toys Issue Speed & Style / 8th February 2018
April Charter Issue Collectables / 8th March 2018
May Design Issue / Interiors 12th April 2018
June Sailing Issue / / 10th May 2018
July World Superyacht Awards Winners / / 14th June 2018
August Semi-custom yachts / / 12th July 2018
September Monaco Yacht Show Preview / French Riviera property 9th August 2018
October Monaco Issue / Interiors 13th September 2018
November Refit Issue / FLIBS Preview / Watches 11th October 2018
December Classics Issue Ultra-Luxe Gift Guide / 8th November 2018
January Top 101 largest yachts & Global Order Book / Private Aviation 14th December 2018
Circulation: Digital sales: 1,000 Subscriptions: 4,000 Controlled: 1,900 Newsstand: 7,700 Circulation: 14,600 Print Run: 30,000
9
In print – Boat International US edition
A P R I L 2 0 1 7 / B O AT I N T E R N AT I O N A L . C O M
VOYAGE
DISCOVERING THE CARIBBEAN’S ISLE OF NATURE & CRUISING IN CUBA
NEW LOOK
US EDITION
Best by
boat Offering unrivalled seclusion and space, Reethi
Rah is an Eden hidden in North Malé Atoll. For
the ultimate retreat stay in the Maldivian
Reethi Rah, island’s recently renovated Grand Sunset
the Maldives Residence, nestled among tropical palm trees at
the end of a private road. The extravagant villa
comes with its own slice of white powder beach and a 500 square foot
DISPLAY UNTIL 01/30/2017
swimming pool. With a butler and a world-class chef, there is no need to
ever leave this peaceful residence, but if you fancy an adventure Reethi
Rah has its own fleet of yachts on which to explore the surrounding
azure waters. Afterwards, dine under hundreds of orchids at the resort’s
$9.00 Jan. 2017
new 100 per cent organic restaurant, Botanica – opt for the garden-to-
table experience and enjoy dishes such as topinambour velouté and
quail breast served with savoy cabbage and quail-herbs consommé.
FORMERLY
THIS MONTH: Raw beauty in Dominica, a secret anchorage in Palau, plus the ultimate $6 million Indian Ocean vacation
W W W. B O AT I N T E R N AT I O N A L . C O M EDI T ED B Y: S o p hi a W ils o n
The editorial plan our year ahead
The sister title to Boat International for Issue Themes (Yachting) Themes (Lux) Special Section On Sale
the North American market, Boat
International US Edition is the leading January Global Order Book / / 9th January 2018
magazine for American big boat February Top 101 Largest Yachts plus Miami Preview / / 2nd February 2018
owners. Originally launched as
March Tech, tenders & toys / / 2nd March 2018
ShowBoats International in 1983, it has
established itself as an indispensable
April Charter Issue / / 30th April 2018
guide for discerning, affluent buyers in May The Design Issue / Interiors 2nd May 2018
the multi-billion dollar US luxury June Sailing Issue / / 4th June 2018
yachting market. July/ August World Superyacht Awards winners / / 4th July 2018
September Monaco Preview & Semi-custom yachts / / 29th August 2018
THE MAGAZINE
Published 11 times a year from Fort October Sport Fishing Issue / Private Aviation 3rd October 2018
Lauderdale, Florida - the heart of the November FLIBS Preview / Florida property 31st October 2018
US superyacht world, and with a luxury December Classics Issue Gift Guide Interiors 28th November 2018
US editorial team based in New York,
January Global Order Book / / 11th January 2019
Boat International US Edition delivers
more qualified owners of yachts and
UHNWIs than any other luxury
Circulation: 5,440 owners of yachts 100ft and above* 7,981 owners of yachts 70ft and above
yachting magazine in the world*. 34,150 qualified owners of yachts 50ft and above Average audited circulation: 39,050* Average print run: 50,000*
*SOURCE: SHOWBOATS BPA JUNE 2017 AUDIT
10In print – Luxury coffee table books
Charterf leet
YOUR ESSENTIAL GUIDE TO LUXURY YACHT CHARTER
Published by
THE SUPERYACHTS 2018 / 32ND EDITION CHARTERFLEET 2018
Published since 1987 in luxurious coffee table book format, Launched in 1992 and now in its 25th year, Charterfleet International is the
THE SUPERYACHTS is the industry reference for superyacht Number 1 guide to the world’s finest yachts available for charter. This showcase
design and technology, showcasing 21 of the finest new combines the best yachts and the premier destinations in a beautifully designed
yachts each year. This book is a tribute to the skills of the coffee-table book format; it’s the perfect formula for planning a holiday afloat
naval architects, interior designers, builders and craftsmen of and the medium of choice for leading charter brokers and yacht owners. Expert
these incredible vessels, and to the passion of the owners articles suggesting charter ideas, itineraries and maps of the hottest
who commission them. destinations are at the reader’s fingertips; all they have to do is choose.
Print run: 2,500 Print run: 22,500
On sale: September 2018 On sale: February 2018
11In person – Events
“Delivering world class events and experiences”
DESIGN AWARDS THE OWNERS’ CLUB
Celebrating its tenth year, the Attended by the glitterati of Boat International’s exclusive
Superyacht Design the superyacht world, owners invitation-only Owners’ Club is
Symposium has become the and industry will come an elite group whose shared
essential event for superyacht together in Florence in May for passion in boats brings
owners, designers, naval The World Superyacht Awards, together some of the world’s
architects, project managers, a truly magnificent gala most successful and
interior specialists, builders evening, to recognise the influential people. Since its
and captains. finest superyachts launched launch in October 2014, we
Chaired in January 2018 by throughout 2017. As the have welcomed more than 170
the Boat International editorial foremost prize giving in the superyacht owners into the
team, this meeting of minds industry (the “Oscars” of the Club, creating one of the most
where superyacht owners superyacht world) a Neptune affluent networking groups in
share and compare concepts Award is the most coveted the world. Boat International
and experiences, embraces trophy to be presented to will continue to recruit
designers from all over the the owners of the world’s like-minded owners to join
world who share stories and greatest yachts. this prestigious group while
expertise, inspiring the Honouring the creative planning a host of spectacular
superyachts projects of talents of the worlds leading events for them in 2018.
tomorrow. yacht design studios The Boat
International Design &
Innovation Awards take place
in January each year.
12In person – Events
These prestigious events provide a number of opportunities for sponsors to partner
with us to reach superyacht owners in a relaxed and fun environment,
in the exclusive settings of the world’s most desirable locations
The Boat International Media Events
Event Date Location
Boat International Design & Innovation Awards 28 January 2018 Kitzbuhel, Austria
Young Designer of the Year Award 28 January 2018 Kitzbuhel, Austria
Superyacht Design Symposium 28 to 30 January 2018 Kitzbuhel, Austria
World Superyacht Awards 19 May 2018 Florence, Italy
Ocean Talks 13 June 2018 London, UK
The Boat International Party, Monaco Yacht Show 28 September 2018 Monte Carlo, Monaco
The Boat International Party, Ft Lauderdale International Boat Show 3 November 2018 Ft Lauderdale, Florida
Dockwalk Paddle ‘n’ Party 10 November 2018 Ft Lauderdale, Florida
13Online – BOATINTERNATIONAL.COM
ENGAGEMENT
Our readers consume the site for an average
E x tended reach of over 3 minutes per session
on social media
Facebook And they remain involved with the site, engaging with,
74,100 on average 9 pages per visit
Instagram Yachts for sale accounts for approximately 50% of page
140,000 impressions – the perfect market place for selling your yacht
Twit ter
Mirroring the quality of content in the magazine
28,100 the top five areas of interest are:
Luxury
DIGITAL PORTFOLIO REACH Yachts
Yacht Life Destinations
Boatinternational.com is a gateway to the world of Put your brand in front of over 542,301 targeted
superyachting. Whether celebrating the lifestyle; the people, users per month. We are serving over 6.7 million pages
Market
parties and owners, or the yachts themselves, the site offers across the world. Our biggest global users are in the Charter
Intelligence
advertisers an unrivalled opportunity to engage with this following countries:
discerning audience
5%
DEVICES
5%
FRANCE
CANADA
The new site and our newsletter is responsive across all devices
27%
6.6 8.4 48% USA
million pages of page 8% 48%
pages per impressions ITALY of traffic
across average are yachts comes from
52%
mobile
the world visit for sale & tablet
of traffic
comes from
desktop
14% & laptop
UK
14Online – BOATINTERNATIONAL.COM
CREATIVE SOLUTIONS YACHTS – SALE & CHARTER LISTINGS DISPLAY
Bespoke digital campaigns and creative: The premier online marketplace of yachts for sale Branding alongside targeted editorial content.
copy, design, video and charter over 24 metres. Various positions available.
Rich
media
Featured
Content
Mobile
& desktop
Young designers hub
Section &
run-of-site
Bespoke options
Sponsored
Solution
15Boat International Media
BOAT INTERNATIONAL MEDIA (HQ)
First Floor, 41–47 Hartfield Road, London SW19 3RQ UK
Telephone +44 (0)20 8545 9330 Fax +44 (0)20 8545 9333
info@boatinternationalmedia.com
www.boatinternational.com
BOAT INTERNATIONAL MEDIA (US Office)
1800 SE 10th Avenue, Suite 340, Fort Lauderdale, Fl. 33316, USA
Telephone +1 (954) 522 2628 Fax +1 (954) 522 2240
info@boatinternationalmedia.com
www.boatinternational.com
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