Impact Report - Imagine If...
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Impact
Report
Q1 2021 | Version 1.3
1
Introducing
Sir Ken Robinson dedicated as other creature’s do, we
his life to transforming create the worlds that we
the culture of education live in.” One of the great
and organisations with a tragedies of his death is
richer conception of human that there has never been
creativity and intelligence. a more important time for
He advised governments, this message. We continue to
corporations, education find ourselves at a shared
systems, and some of the crossroads as we collectively
world’s leading cultural try to navigate one of the
organizations on the most turbulent periods of
development of education, living history. Sir Ken
creativity and innovation. advised that in our effort to
“return to normal” we should
A passionate advocate for the
be re-evaluating what type of
diversity of human potential,
normal we want to return to.
he questioned the systems
that we have come to take for As we create the worlds that
granted and their respective we live in, it is within our
roles in either encouraging power to recreate them if we
or suppressing the very core harness our innate powers of
of what makes us human – our imagination, creativity, and
Imagine if... Impact Report || Q1 2021 | Version 1.3
innate powers of imagination collaboration.
and creativity.
His firm contention was that
Welcome to Imagine if...
a vibrant and healthy society
depends on a huge variety
of talents and interests,
and that it is in our common
Anthony & Kate
interest to cultivate them.
Directors & Co-Founders
In 2019, Sir Ken wrote that
“we don’t live in the world
Contents
Mission 4 Impact 8 What’s Ahead 17
Our Goals 6 Our Team 16 Thank You’s 18
2 3
Mission
Our mission is to help individuals and
organisations understand and harness their
innate powers of imagination, creativity, and
collaboration, to recreate the worlds that we
live in.
Our purpose is to empower every person and every
organization on the planet to imagine, reimagine,
create and recreate.
We are a global community of individuals and
Imagine if... Impact Report || Q1 2021 | Version 1.3
organisations, creating and highlighting cutting-
edge research, ideas and action to enable
positive change and innovations around the world
that improve our systems as well as our mental
health, well-being, environment, and communities.
4 5
Goals
We have 3 set objectives for the inaugural
year of Imagine if...
These are:
1/ To establish an annual global festival to
celebrate imagination and human potential
2/
To create year-round Imagination showcase content
in our main initial categories: The Arts,
Culture, Education and Environment, highlighting
Imagine if... Impact Report || Q1 2021 | Version 1.3
the interplay between each to improve the
conditions for every human to flourish
3/
To establish the Imagine if... fellowship
programme, creating a global community that
unites our main category issues and objectives
6 7
Imagine if... Festival 2021
1 March 2021 2 March 2021
Impact
The launch of the Imagine if...
Following the successful first day of
celebratory week, with the official
the Imagine if... fringe festival, the
Fringe Festival - these events were
second day of Imagine if... continued the
third party organised by friends of
excitement, with over 1.3k social posts on
Imagine if… and our amazing community
the #weimagineif hashtag and an additional
11 more fringe events around the world.
9
Hosted fringe events and participants from:
To establish an annual global festival to Fringe Denmark, Finland, Ireland, Romania, UK, USA and more
Goal: celebrate imagination and human potential
Events
+ Panel debates PARTNER EVENT GOES LIVE -
11
+ Spoken word poetry LIONS LIVE!
+ Meetups Highlights
LIONS Live – The New
The campaign launched on talks, discussions, and of + Instagram Lives
Creator’s Toolkit. include:
A week of lessons,
March 1st 2021, with a course videos of Sir Ken guides, and resources ‘Exploring Creative
Highlights that focus on your Bravery in the
three day fringe festival, himself. include: next steps in your Underground’
featuring 34 third-party ‘Londonderry City of
creative journey.
LIONS Live, featuring
Fringe +
Over 11,000 people tuned in Culture: How a City ‘Don’t stop till you
Events
content from Imagine
Reimagined Itself’ if..., is both live play enough’
organised celebrations from
within the first 24 hours from +
and on-demand from
+
the 1st of March, and
across the world. People ‘Imagine if… children packed to the brim ‘TEDxBath Countdown’
all corners of the world and were truly allowed to with different skills, + Documentary screenings
of all ages enjoyed a vast think for themselves’ advice and insider + Live installations
together, we have succeeded training. + Virtual Workshops
and more
and more
array of activities ranging + Panel discussions
in making Imagine if… a
from interactive discussions 3 March 2021 4 March 2021
launchpad for those dedicated to
on the future of learning,
continuing Sir Ken’s work. On what would have been his 71st birthday,
the official headline livestream for Imagine
the environment, as well as “My heart is at the point if... goes live across Facebook, Twitter,
workshops to help you find your of bursting and my mind YouTube and more, in celebration
and legacy of Sir Ken Robinson.
of the life
Lineup included: is refreshed and clear
Imagine if... Impact Report || Q1 2021 | Version 1.3
element. again with hope and
Action for Children’s Arts | Andrew Amondson
| Angela Duckworth | Artswork | Ballet Boyz purpose... I cannot wait
The official Imagine if… | Blue School | Brian Tart | Chisara Agor
| Chris Anderson | City of Imagination |
to see what’s to come and 1,844 90 Video Segments
& Performances
headline event was then Conrad Challenge | Daryl Beeton Productions
look back one day at how
Imagine if...
many seeds were planted
broadcast on March 4th 2021,
| Dr Michael Hynes | Dr Penny Hay | Eden
Project | Education Cities | El Sistema
Global | Forest of Imagination | Genius 100
and or watered this week”
statements received
within the first 2
weeks
5,618
with a 12-hour live stream Foundation | Goldie Hawn | Heston Blumenthal Pre-Event Registrations
- Jen (@thedorkweb)
| Hugh Jackman | HundrED | Jackie Cooper |
played out on what would have
been Sir Ken’s 71st birthday.
Kate Cross | Ken Hertz | Kermit the Frog |
Lego Foundation | Lynne and Land Foundation 8,490 More impact stats
14
| Matsena Productions | Meaning in Madness Unique Live Viewers and figures are
| MindUP | Muskan Tanwani | Nevergrey | One Highlights include: currently underway.
With over 90 contributors Young World | Orlando Bloom | Pasi Sahlberg
featured, the broadcast
| Peter Miller | Philip Patston | Professor
Andy Hargreaves | PTTOW! | Rakaya Fetuga
‘TED-Ed World Premiere:
How would you finish the
sentence, “Imagine if…”?’
11,169 Please check back
| REACH | Richard Curtis CBE | Roundhouse Fringe Events Views within first 24hrs at imagine-if.
celebrated human potential and | Sadlers Wells | Sal Khan | Sir Ken + com for our latest
Robinson | Sugata Mitra | Supriya Kumari | + World Premiere’s figures, news
‘Don’t stop till you play
championed the diversity of our TED | Ted Dintersmith | TED Ed | The RSA |
Timothy Shriver | Wiley Business & Capstone
enough’ +
+
Panel debates
Tributes
765 0 updates, activities
and more.
talents through performances, and more + Open Mic Evenings Likes Dislikes
Publishing |
8 9Impact
To create year-round Imagination showcase
Goal: content in our main initial categories
Throughout the year, the team will produce
showcase content for the global public,
utilising the 1,800+ Imagine if... statements 4
Our initial
from our global community. categories:
• The Arts
By collaborating with our key partners and
• Culture
supporters, Imagine if... will produce unique
• Education
content in the following areas: The Arts,
• Environment
Culture, Education and Environment.
For our first education piece, and in
collaboration with our friends at WePresent,
Imagine If...are inviting a handful of our
favourite authors to contribute to an editorial
feature that will explore the future of
Imagine if... Impact Report || Q1 2021 | Version 1.3
Target:
Create one
education. Each one will be asked to reimagine leading content
showcase for
an aspect of education, prompted to question: each category -
producing 4 in
total for the
• what would education look like? year
+
• what would school look like? Engage an
audience of
• where would we learn? 1 Million
viewers, readers
and listeners
• what would we be taught?
• what do we need to learn? ONGOING
• what would we scrap, what would we keep?
The piece, which will be accompanied by
specially-commissioned artwork and illustration,
will be published later in the year.
10 11Impact
To establish the Imagine if... fellowship
Goal: programme and global community
As Sir Ken said, Rock ‘n’ Roll was not a
government initiative, it came from the people.
To change the system you have to do so from the
ground-up. We cannot continue to rely on the top Targets:
to recognise the change that is needed. 1,800 new
fellows
By creating a united global community we can +
500 unique
push the needle on the most important issues attendees at
Fellowship
raised by the Imagine if... campaign. events
+
1 Million
Fellows will enjoy the following benefits, Imagine if...
video views
although this is not an exhaustive list of what +
will be on offer over time: 100 media
(national,
Imagine if... Impact Report || Q1 2021 | Version 1.3
regional,
digital and
• Networking opportunities with like-minded speaking events)
individuals
ONGOING
• Access to a members-only app, with
opportunities to promote their work and
connect with others
• Exclusive events featuring talks from some of
the top names across the education sector
• Exclusive insight into Sir Ken’s work
• Mentorship
• Exclusive content
12 13Reactions
“Imagine if academics and you have done and continue to
educational leaders stopped inspire!”
talking about this and started
applying it. Imagine if
A few of the responses from around the world,
educational leaders got as “Imagine if all adults and
responding to our provocation and campaign
much value from taking risks children are embraced and be
on programs that are already included for who they are,
“Best day ever” Imagine if we were all similar available instead of just what they can do instead of
talking and writing it” what they cannot be or do”
Imagine if we lived in a world
like Brave New World
“Thank you for a wonderful
tribute to one of educations Imagine if money wasn’t the “I don’t know how long I have “Imagine if we see potentials
greatest thinkers. It was an reason that we all hated each been fortunate enough to have in others instead of flaws and
inspiring day!” other Imagine if we lived in a watched Sir Ken but he has faults”
world like in the novella Anthem left me with many cherished
memories that I told dear and
Imagine if we didn’t have hatred “My heart is at the point
“What a phenomenal day! I have
will last me forever”
in our selves towards any race, of bursting and my mind is
loved every minute! Thank you so
religion or even looks refreshed and clear again with
much for this celebration of Sir
Ken Robinson’s life and legacy! Imagine if we knew the meaning of “Let his vision and mission be hope and purpose... I cannot
Imagine if... Impact Report || Q1 2021 | Version 1.3
I will go back to the classroom life our continuum” wait to see what’s to come
next week with a renewed sense and look back one day at how
Imagine if we knew what happens
of hope and purpose and will many seeds were planted and or
after death
continue to be part of the “Sir Ken was a truly watered this week”
change” Imagine if we could go back in inspirational, kind, warm
time to fix mistakes witty. extremely articulate
genius”
Imagine if we all learned
“Imagine if we didnt have
everything the humans before us
imagination
learned
“What a celebration / tribute
Imagine if we could see light if
Imagine if we knew the reason we to a wonderful legacy and
we haven’t seen light before
are here” GREAT guy. Thank all for all
14 15Our Team What’s ahead
“For the strength of the pack is the wolf, and the
Imagine If... Festival 2021 1
strength of the wolf is the pack.” - Rudyard Kipling
Launch the imagine if...
Campaign, celebrating the
Meet the initial members of the Imagine if... life and legacy of Sir Ken
Robinson annually with the
Executive Team:
inaugural festival
Kate Robinson 2 Content
Co-Director & Founder
Alongside and in collaboration
Kate is a writer, speaker, and Director of Kate will complete with key partners, produce and
Nevergrey, which served as the global head office commission content showcasing
for her father, Sir Ken Robinson, and is now her father’s Manifesto the Imagine if... provocation
dedicated to his legacy. responses received to spread the
awareness of the importance of
She was the founding Editor in Chief and Head of
imagination, and Sir Ken’s message
Strategic Operations of HundrED, a Finnish-based
initiative designed to seek and share the most Build the team 3
inspiring innovations in education globally.
Imagine if... will begin
hiring the core community
Anthony Dunn team, ready to ensure the
global community of partners
Co-Director & Founder
and fellows are supported
Imagine if... Impact Report || Q1 2021 | Version 1.3
Anthony is an acclaimed brand strategist with a throughout the year.
gift for creative marketing and immersive events. Highlighting any opportunity
He is Director of Nevergrey and is now fully for collaboration and
dedicated to his legacy. support development
Former Head of Brand for Bett, the world’s largest
4 Launch the Fellowship
global education event series, Anthony’s eye for In accordance with our final
design and authentic brand representation has goal for the year, the
resulted in several award-winning campaigns. Imagine if... Fellowship
will launch globally
alongisde it’s dedicated
Rachel Womack mobile app platform
Co-Director
Imagine if... Festival 2022 5
Rachel’s background is in journalism, marketing
and business development in the private and Imagine if... will deliver
public sector, spanning not-for-profit education another annual showcase of
associations, public sector organisations and the work carried out by its
global community. With more
The worldwide release
national and international events. She was Joint
Managing Director at Mango, overseeing all client fringe event activities and, of Sir Ken’s final book:
accounts, as well as responsible for partnerships pandemic depending, a new
and business development around the world. live physical event. Imagine if... Manifesto
6
16 17Gayatri Guhanarayan Linda Bonerba Rosy L Cohen
Genius 100 Foundation Lord Jim Knight Rosie Luff
Georgea Hughes Lorna Casey Roundhouse
Thank you’s
Gloria Laycock Lucy King Rui Guedes de Quinhones
Gluck Workshops Lynne and Land Saddlers Wells
Foundation
Goldie Hawn Sahar Alsabbagh
Marcus Davey
Gonsalves Gonsalves Saku Tuominen
Margaret Heffernan
Graham Barkus Sal Khan
Huge thanks go to our partners, collaborators, supporters, Marisa Polvino
Harriet Rhodes Sarah Minwalla
patrons, fellows and friends, without them Imagine if... would Matsena Productions
Heston Blumenthal Seemah Nahome-Burgess
still just be a part of our imagination. Matt Goldman
House of Imagination Sheerly Hecht
We’re so lucky to have you on our team. Maureen Heaney-Sykes
Hugh Jackman Sir Ken Robinson PhD
Meaning in Madness
HundrEd Sir Tim Smit KBE
Milica Atanackovic
Action for Children’s Brigid-Mary McGinn David O’Fallon Ian C Keys Sufyan Christian
Arts MindUp
Call to Unite David Pearl Ian Sharp Sugata Mitra
Adrienne Ferguson misswendy 555
Cannes Lions David Royston-Lee Ido Aharoni Supriya Kumari
Alex Bell Muskan Tanwani
Carla Aerts Deirdre Walters Jackie Cooper Susan Hillyard
Alistair Spalding CBE Narita Alasali
Carol Lieber Dido Balla Jacqueline Heywood Susan Stacey
Amanda Nguyen Nevergrey
Catherine Powell Donald Robertson Janine Schimmelpenninck TED
Amber Day One Young World
Celeste Wiedmann Douglas Simpson Jeanne Paynter Ted Dintersmith
Amir Ashour Orlando Bloom
Cheryl Edward Dr. Amir Amedi Jen Sujin Yoon TED Ed
Andrew Amondson Pam Roy
Cheryl Matas Dr. Michael J. Hynes Jigyasa Labroo Terri McGrath
Andrew Grant Pasi Sahlberg
Chisara Agor Dr. Penny Hay Jim Zwers The RSA
Patti Shade
Imagine if... Impact Report || Q1 2021 | Version 1.3
Angela Duckworth John Robinson The World’s Largest
Chris Anderson Eden Project
Angharad Llewelyn Penguin International Lesson
Chris Thomson Education Cities John Waldron
Anna Pankin Peter Miller Tilly Lee Kormack
City of Imagination Edwin Thomas Judi Buenaflor
Anne Den Otter Philip Patston Timothy Shriver
Claire Macdonald El Sistema Global Julie Epstein
Antonia W. Piet Grymonprez Trevor Davis
Clare H Elaine France Kate Cohen
Artswork Professor Andy Ulrike von Rosen
Claudia Barwell Ella Robertson McKay Katherine Mengardon Hargreaves
Ballet Boyz Vicky Ireland
Cleary Vaughan-Lee Emma Weston Ken Hertz Project 17
Becky Ward WeTransfer
Conrad Challenge Euella Jackson Kirsteen Aubrey Project Everyone
Bernard Thompson What School Could Be
Damian Bradfield Ewa Duda-Maciejewska Lady Marie-Thérèse PTTOW!
Bettina Hohnen Robinson Wiley Business
Daryl Beeton Flip Grid Rakaya Fetuga
Blue School Lane Merrifield Yaacov Hecht
David Harland Forest of Imagination Reach
Brendan Djentle Bear Lasse Leponiemi Yu Jiang (YuJi)
Hamilton David Hollands Galen Koch Richard Curtis CBE
Laura Munteanu Yvon Feenstra
Brian Tart David Jackson Gayathri Richard Fransham
Lego Foundation Zoe Fitzpatrick
18 19Imagine if... Impact Report || Q1 2021 | Version 1.3
“What you do for yourself dies when you leave this world.
What you do for other’ lives on forever.”
- Sir Ken Robinson
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