HSBC MALAYSIA BUSINESS CASE COMPETITION 2019 - UTAR
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Sponsored by Organised by
HSBC MALAYSIA
BUSINESS CASE
COMPETITION 2019
The ultimate business case challenge that helps to foster your analytical thinking,
stimulate your creativity and hone your competitive edge!
Compete for the coveted spot to represent your institution at this prestigious competition
and stand a chance to participate in the HSBC/HKU
Asia Pacific Business Case Competition 2019 in Hong Kong.
Eligibility Awards Interested?
This competition is open to Champion Join us at the HSBC Malaysia
full-time undergraduates at the RM15,000 per team and Case Study Workshop:
invited university in the entry into the HSBC/HKU
2018/2019 academic calendar. Asia Pacific Business Case Date:
Competition 2019 19 January 2019 | 0900 – 1400
Students who have participated in Hong Kong 16 February 2019 | 0900 – 1400
in the previous edition of the
1st Runner-Up Tentative Venue:
competition are not eligible
RM10,000 per team HSBC Malaysia Head Office
for participation.
2nd Runner-Up Leboh Ampang Kuala Lumpur
RM8,000 per team To register:
https://goo.gl/forms/ndB51jn2pPcs4PD23
3rd Runner-Up
RM5,000 per teamHSBC MALAYSIA BUSINESS CASE COMPETITION 2019 INFORMATION KIT Organised by: Sponsored by:
HSBC Malaysia
Organised by: Sponsored by:
Business Case Competition 2019
COMPETITION OVERVIEW
▪ Since 2014, Enactus Malaysia has been organizing the prestigious case competition for
Malaysian undergraduates with the national champion team will have the opportunity to
represent Malaysia in the HSBC/HKU Asia Pacific Business Case Competition in Hong
Kong. The case competition is designed to provide a platform for young students to apply
their practical business knowledge and skills to real life business scenarios.
▪ Sponsored by HSBC Malaysia, teams of four (4) undergraduates representing their
respective universities are set to compete against other teams in business strategy-making
and presentation, by applying technical, critical thinking and soft-skills to analyse a business
case, recommend solutions addressing the issues highlighted in the case and present their
arguments in a coherent and fluid manner to a panel of judges.
▪ This year, invited universities are required to hold their respective campus-level case
competition or selection process; with the winners or selected students from the campus-
level competitions/selection process to advance to the national-level HSBC Malaysia
Business Case Competition.
▪ Two workshops will be held for the students – the first workshop will focus on business
case analysis; and the second workshop is aiming at helping students to enhance their
strategic and critical thinking skills; and effective communication skills which is in line with
HSBC Future Skills agenda.
1HSBC Malaysia
Organised by: Sponsored by:
Business Case Competition 2019
HSBC MALAYSIA BUSINESS CASE COMPETITION – PAST WINNERS
▪ HSBC Malaysia Business Case Competition 2014
Champion - Taylor’s University
1st Runner-Up - University of Nottingham Malaysia
▪ HSBC Malaysia Business Case Competition 2015
Champion - University of Nottingham Malaysia
1 Runner-Up
st - Monash University Malaysia
▪ HSBC Malaysia Business Case Competition 2016
Champion - University Malaya
1 Runner-Up
st - University of Nottingham Malaysia
▪ HSBC Malaysia Business Case Competition 2017
Champion - UCSI University
1 Runner-Up
st - Management Science University (MSU)
▪ HSBC Malaysia Business Case Competition 2018
Champion - University of Nottingham Malaysia
1 Runner-Up
st - Taylor’s University
2HSBC Malaysia
Organised by: Sponsored by:
Business Case Competition 2019
AWARD CATEGORY
• Champion > RM 15,000 per team and entry into the HSBC/HKU Asia Pacific
Business Case Competition 2019 in Hong Kong
• 1st Runner-Up > RM 10,000 per team
• 2nd Runner-Up > RM 8,000 per team
• 3rd Runner-Up > RM 5,000 per team
3HSBC Malaysia
Organised by: Sponsored by:
Business Case Competition 2019
MECHANICS OF THE COMPETITION
▪ The competition consists of a campus-level competition (selection process), an opening
round competition, followed by the semi-final and final round of the competition.
▪ Participation in this competition is by invitation only and each invited university may send
one (1) team comprise of four (4) undergraduates to the national-level case competition ,
which will see a maximum of 24 public and private universities in Malaysia.
▪ Teams will be placed in their individual breakout rooms and are given three (3) hours to read,
analyse, prepare solutions for the case and build a presentation to the judges.
▪ The solutions will be presented to a panel of 3 - 5 senior business executives. Each
presentation should last no longer than 20 minutes followed by a 15-minute Q&A session.
All team members must participate in the presentation.
▪ Electronic devices such as laptops and tablets are not allowed; neither is the use of
PowerPoint until the team had presented their analysis. Students are provided with overhead
projectors and given overhead acetate sheets for their presentations.
▪ Students who have participated in past competition, local and Asia Pacific levels, will not be
permitted to join the competition again.
4HSBC Malaysia
Organised by: Sponsored by:
Business Case Competition 2019
COMPETITION PHASES
CAMPUS-LEVEL NATIONAL-LEVEL REGIONAL-LEVEL
COMPETITION COMPETITION COMPETITION
• 24 selected universities to be • Winners from campus-level case • A series of mentoring and
invited to participate in the competition will be invited to coaching for the champion
HSBC Malaysia Business Case attend design thinking for teams will be arranged to
Competition 2019. business case workshop. prepare the national champion
Participation is mandatory. team for the HSBC/HKU Asia
• Interested students will have the Pacific Business Case
opportunity to join a business • 24 participating teams will be competition.
case study workshop focusing divided into 6 groups (4 teams
on methodologies to analyse a per group) in the Opening Round • Coaching sessions will focus on
business case and developing Competition. case practice with corporate
strategies. strategy consultants,
• 2 teams from each group will understanding industry and
• Each selected university to advance to the Semi-Final business trends; and developing
conduct a campus-level case Round Competition (total of 12 innovative solutions.
competition or selection semi-finalists).
process on their respective • Champion team will represent
university, with minimum of two • 12 semi-finalists will be drawn Malaysia in the HSBC/HKU Asia
(2) teams competing. Winners into 4 groups (3 teams in each Pacific Business Case
from campus-level competition group) in the Semi-Final Competition in Hong Kong,
will advance to the HSBC Competition and 1 team from tentatively to be held on 3 – 6
Malaysia Business Case each group will be advancing to June 2019.
Competition 2019. the Final Round Competition.
5HSBC Malaysia
Organised by: Sponsored by:
Business Case Competition 2019
TIMELINE
• Interested students are invited to
attend a business case study
Invited universities/business workshops. • Registration of campus-level
schools to confirm winners for HSBC Malaysia
participation by • Two workshops:
Business Case Competition 2019
31 January 2019 19 January 2019 &
by 25 February 2019
16 February 2019
Tentative Venue:
HSBC Malaysia Head Office
HSBC/HKU Asia Pacific Business Case
A series of Competition 2019
mentoring/coaching will • Campus-level winners to be invited
arranged between 3 – 6 June 2019*
to attend the workshop on strategic
1 April – 30 May 2019 Hong Kong thinking & presentation skills. Team
participation is mandatory.
*The HSBC/HKU Asia Pacific Business Case Competition • Date: 2 & 3 March 2019
2019 coincides with Hari Raya Aidilfitri holiday. • Venue: TBC
• Semi-Final & Final Round • Opening Round Competition
Competition
• Date: 13 March 2019
• Date: 26 & 27 March 2019 • Venue: Hotel Istana Kuala
• Venue: Hotel Istana Kuala Lumpur
Lumpur
6HSBC Malaysia
Organised by: Sponsored by:
Business Case Competition 2019
CAMPUS-LEVEL COMPETITION/SELECTION PROCESS FORMAT
▪ Enactus Malaysia may provide a case for campus-level competition or selection process
upon request.
▪ Judges for campus-level competition are to be invited by participating university. It may
include team mentor(s) and faculty members/academicians.
▪ Minimum two (2) teams competing with participation of four (4) students in each team.
▪ University has sole discretion to select the winners to represent the university at HSBC
Malaysia Business Case Competition 2019; either from the winning team or select the best
participants at campus-level competition/selection process.
▪ University may amend the competition/selection process format – e.g. shorten case reading
hour and presentation time; or using Powerpoint slides rather than acetate sheets for OHP
projector, as University deems fit.
▪ University must submit the list of students participated in campus-level competition or
selection process together with the final list of participants representing the University to
Enactus Malaysia. A certificate will be awarded to each participating student.
7HSBC Malaysia
Organised by: Sponsored by:
Business Case Competition 2019
OPENING ROUND COMPETITION FORMAT
13 March 2019, Hotel Istana Kuala Lumpur
Top 2 teams in each group advance ( 24 teams 12 teams )
Group A Group B Group C Group D Group E Group F
√ √ √ √ √ √
√ √ √ √ √ √
8HSBC Malaysia
Organised by: Sponsored by:
Business Case Competition 2019
SEMI-FINAL ROUND COMPETITION FORMAT
26 March 2019 (Semi-Final) & 27 March 2019 (Final), Hotel Istana Kuala Lumpur
The best team in each group advances to the Final Round
( 12 teams 4 teams Champion )
Group A Group B Group C Group D
√ √ √ √
Finalist 1 Finalist 2 Finalist 3 Finalist 4
9HSBC Malaysia
Organised by: Sponsored by:
Business Case Competition 2019
JUDGING CRITERIA
1. Key Issues
▪ Is there a clear definition of key issues, possibly divided into key subsidiary issues?
2. Analysis
▪ Have both qualitative and quantitative points been brought into the analysis, are they consistent and do they
reinforce each other? Have the key ideas in the presentation been crystallized here?
3. Evaluation of Feasible Alternatives, Solutions and Recommendations
▪ Are the recommendations realistic and are the solutions practical? Do the solutions and recommendations have
a strategic focus? Do the solutions and recommendations tie in with the rest of the presentation? Have the
recommendations been adequately justified?
4. Implementation and Plan of Action
▪ Has the team considered cost and control issues? Has the team worked out a realistic timeline and identify
possible unforeseen issues?
5. Question & Answer
▪ Has the team defended its position in a convincing manner and remained consistent to the presentation? Is the
team able to handle questions effectively and with confidence? Is the team relatively well-balanced in terms of
strengths and do they work well together, smoothly transitioning from one speaker to another?
6. Presentation Form and Style
▪ Did the team have good communication skills and presentation style? Did the team present creative ideas? Was
the team professional at all times? Were the acetate slides easy to follow? Did the team budget its time
appropriately?
10HSBC Malaysia
Organised by: Sponsored by:
Business Case Competition 2019
RULES FOR THE SELECTION OF PARTICIPANTS
▪ All participants must be full-time undergraduate students enrolled at the participating
university in the 2018/2019 academic year.
▪ This year, the competition is open to non-Malaysian undergraduates studying in Malaysia.
However, each team can only send up to two (2) non-Malaysian students to participate.
▪ Students who have participated in the previous editions of the competition are not eligible to
compete again.
11HSBC Malaysia
Organised by: Sponsored by:
Business Case Competition 2019
RULES FOR PARTICIPANTS
▪ Computers are not allowed.
▪ Smartphones, tablets, iPad, PDAs and all other electronic memory devices are not allowed in both the case
reading rooms and presentation rooms.
▪ Laser pointer and similar presentation devices are not allowed.
▪ Reference material (other than provided by the competition organiser) is not allowed.
▪ Mobile phones and all mobile communication devices need to be switched off during preparation and
presentation sessions.
▪ Participants in competition must not be in contact with any party other than fellow team members
(including coaches or other participants), through any means, during the course of the competition.
▪ Participants should at all times follow the instructions of the organising committee members, identifiable
by their official competition tags.
▪ Participants must observe and obey all rules at all times.
▪ Participants should ensure they reach all venues in a timely manner.
▪ If in doubt about any of the rules, participants should consult staff of Enactus Malaysia.
12HSBC Malaysia
Organised by: Sponsored by:
Business Case Competition 2019
RULES FOR PARTICIPANTS
▪ Participants are required to be present at the presentation venue at least five (5) minutes before the start of
their presentations. Presentations will start at the exact scheduled time. Participants who wish to shake
hands with the judges must do so immediately upon entering the presentation venue.
▪ No additional time will be provided if teams are late for their presentation. If teams have not started the
presentation 10 minutes after the scheduled time, the team will automatically be disqualified from the
competition.
▪ In case one team member is sick or otherwise unable to participate, the team can continue as a team of 3.
A team that has less than 3 members has to forfeit.
▪ Team members that have not participated in at least one presentation are not eligible for any prize or
certificate of participation.
▪ All team members are required to participate in the presentation and the Q&A session.
▪ All teams must participate in the case study workshop and encouraged to attend all rounds of competition
whether as participants or observers.
▪ In the event that a winning team is not able to take its prize and/or move to the next level of the local
and/or proceed to the regional competition, the next best team will then be promoted accordingly. This
applies to all levels of the competition.
13HSBC Malaysia
Organised by: Sponsored by:
Business Case Competition 2019
RULES FOR PARTICIPANTS
▪ Persons (other than coaches) who have already participated in earlier editions of the competition are
strictly prohibited from participating again.
▪ Teams or team members who fail to comply with the competition rules will be disqualified.
▪ In case of disputes, the decision of the organising committee shall be final.
▪ The preparation and presentation times for teams may be amended at any time by the organising
committee.
In their respective break out venues, participants will be provided with:
• Overhead acetates
• One set of markers for overhead acetates in 3 colours.
• One set of whiteboard markers in 3 colours.
• Plain paper and cue cards.
Participants can bring their own stationeries limited to:
• Pens and pencils, rulers, erasers, liquid papers, sharpeners, highlighters.
• Calculators (however, scientific calculators are not allowed)
14HSBC Malaysia
Organised by: Sponsored by:
Business Case Competition 2019
NOTICE OF FILMING & PHOTOGRAPHY
▪ By taking part in this competition, all participants, mentors and attendees grant Enactus
Malaysia and HSBC full rights to use the images resulting from photography/video filming,
and any reproductions or adaptations of the images for fundraising, publicity or other
purposes to help achieve Enactus and HSBC’s aims. This might include (but is not limited to)
the right to use them in printed and online publicity, social media, press releases and funding
applications.
15HSBC Malaysia
Organised by: Sponsored by:
Business Case Competition 2019
HSBC/HKU ASIA PACIFIC BUSINESS CASE COMPETITION 2019
▪ Sponsored by HSBC, the Asia Case Research Centre, the University of Hong Kong has
organized the undergraduate only business case competition that brings together top
universities from all over globe since 2008.
▪ The countries/territories include Australia, China, France, SAR Hong Kong, India, Korea, New
Zealand, Philippines, Singapore, Taiwan, Thailand , Vietnam, USA and Canada.
▪ The 2019 competition will be a four-day event bringing together top students from 24
universities in 21 countries/territories and business executives from the Asia Pacific region.
Over 60 senior business executives including more than 20 senior executives from HSBC will
be invited to judge at the competition.
▪ The Champion of the HSBC/HKU Asia Pacific Business Case Competition 2019 will be
awarded a cash prize of US$10,000, and the 1st Runner-Up and 2nd Runner-Up will bring back
US$5,000 and US$2,000 respectively.
16HSBC Malaysia
Organised by: Sponsored by:
Business Case Competition 2019
HSBC/HKU ASIA PACIFIC BUSINESS CASE COMPETITION – PAST WINNERS
▪ 2008 - The University of Hong Kong
▪ 2009 - The University of Hong Kong
▪ 2010 - Hong Kong Baptist University
▪ 2011 - National University of Singapore
▪ 2012 - The Hong Kong University of Science & Technology
▪ 2013 - Fudan University
▪ 2014 - The University of Hong Kong
▪ 2015 - University of Auckland
▪ 2016 - National University of Singapore
▪ 2017 - City University of Hong Kong
▪ 2018 - Yonsei University, South Korea
17HSBC Malaysia
Organised by: Sponsored by:
Business Case Competition 2019
TENTATIVE AGENDA FOR COMPETITION
Opening Round Semi-Final Round
12 March 2019 (Tuesday) 26 March 2019 (Tuesday)
Hotel Istana Kuala Lumpur Hotel Istana Kuala Lumpur
08:30PM - 09:30PM Welcoming & League Drawing 10:00AM – 10:30AM Welcoming & League Drawing
10:50AM – 03:20PM Case Reading
12:00PM – 02:00PM Lunch & Briefing for Judges
13 March 2019 (Wednesday) 02:00PM – 04:30PM Team Presentations
Hotel Istana Kuala Lumpur
04:30PM – 05:30PM Announcement of Results &
08:15AM – 01:30PM Case Reading (League A,B,C) Final Round League Drawing
10:00AM – 11:15AM Briefing for Judges (Batch 1)
11:25AM – 02:30PM Team Presentations Final Round
(League, A, B,C) 27 March 2019 (Wednesday)
11:30AM – 01:45PM Case Reading (League D,E,F) Hotel Istana Kuala Lumpur
01:00PM – 02:30PM Briefing for Judges (Batch 2) 10:00AM – 03:30PM Case Reading
02:40PM – 05:45PM Team Presentations 12:00PM – 01:30PM Lunch & Briefing for Judges
(League D,E,F)
01:30PM – 04:30PM Team Presentations
06:00PM – 06:30PM Announcement of Results &
04:30PM – 05:00PM Announcement of Results &
Awards Ceremony
Awards CeremonyHSBC Malaysia
Organised by: Sponsored by:
Business Case Competition 2019
CONTACT INFORMATION
For more information, please contact:
Zul Saadon
Chief Executive Officer
Enactus Malaysia
E: zulsaadon@enactusmalaysia.org.myYou can also read
