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Holland Herald
MEDIA KIT 2019
Holland Herald
Holland Herald
YOUR COPY TO KEEP JANUARY 2018
JANUARY 2018
The Ultimate 2018 Issue
From Mauritius To Seoul: This Year’s Travel Hotlist
holland-herald.com
Star Photo Duo Inez & Vinoodh Rock The Globe
Welcome
on Board
Holland Herald | MEDIA KIT 2019 2
About
At KLM, we believe that we can make a difference by creating memorable
experiences for our customers. This is in our DNA. KLM’s genuine attention to our
customers makes them feel recognised, at ease, comfortable and touched.
R
Founded 34.5 Leading Brand
in 1919 million airline alignment
KLM is the oldest airline passengers fly KLM annually KLM is the biggest European KLM and Holland Herald
in the world. (an increase of 5% compared airline flying to Asia, North are globally-respected,
to 2017). America and the Middle East. award-winning* brands.
*2017: Winner World Travel Awards, 6 Webby Awards, the Grand Spin Award, Grand Prix Content Marketing Award.
KLM was named the most sustainable airline in the world 12 years in a row (Dow Jones Sustainability Index (DJSI )) and safest and most punctual airline of Europe.
Holland Herald | MEDIA KIT 2019 3
Destinations
KLM flies to 160 destinations in 72 countries, with a partner network that reaches
every corner of the world. KLM flies to more destinations in Greater China than any other
European airline: we operate 67 flights per week to 7 destinations.
North America
830 Europe
flights per month
16,550 Asia
987
Caribbean
312
flights per month
Middle East flights per month
303
flights per month
Africa flights per month
560
flights per month
Central and
South America
631
flights per month
For all KLM flight destinations, please visit klm.com.
Holland Herald | MEDIA KIT 2019 4
Passenger
Profile
Holland Herald | MEDIA KIT 2019 5
Passenger
Profile 12%
17%
15%
of KLM passengers
> 65 stay in 5-star hotels
KLM passengers are up-market
years
< 25
years
per month.
business and leisure travellers. They are
14%
55-64
innovative and always on the move. years
25-34
years
45-54 23%
84%
years
35-44
18% years
have an ABC1 income,
high consumption
17% power and are above-
average spenders.
55% 45%
Age KLM passengers
of KLM passengers of KLM passengers
are men. are women.
Nationality KLM % Passengers per year
Dutch
Europe
26%
37%
8,970,000
12,765,000
€ 2,130
is the average amount
Intercontinental 37% 12,765,000 that KLM passengers
Total 100% 34,500,000 spend per trip.
57% 43%
are Leisure are Business
passengers. passengers.
Source: KLM Annual Research.
Holland Herald | MEDIA KIT 2019 6
Holland
Herald
Holland Herald | MEDIA KIT 2019 7
Holland Herald,
Award-Winning Magazine!
Holland Herald offers a sophisticated mix of lifestyle, travel, fashion, technology, business,
and in-depth features. You’ll reach a ‘captive audience’ free from phone, text and e-mail distraction.
Plus: people are more likely to buy brands advertised in international media.
i
94%
of passengers read Holland Herald.
91%
of passengers are interested in
88%
prefer a printed magazine
(new) product information. instead of digital reading.
70%
recalls advertisements.
20min
is the average reading time
To be found in every seat
pocket on board and in
the KLM Crown Lounges.
of Holland Herald.
Source: Reader Survey Holland Herald Q4 2016.
Holland Herald | MEDIA KIT 2019 8
Rates and Specs
TECHNICAL SPECS (width x height) ADVERTISING RATES CREATIVE SOLUTION RATES
Size magazine: 200 x 260mm + 3mm bleed Single page € 18,500 Business Lunch (limited availability) € 54,000
Printing process: offset rotation Double-page spread € 36,000 Theme-based production, per page € 20,000
Material: Certified PDF MagazineAds_1V4 Inside back cover € 22,200 Final approval lies with the editorial team.
Please notice creative solutions require a 2-month-lead
Double-page spread 2 x 1/1 page Outside back cover € 25,900 time prior to each issue date.
Single page 200 x 260mm Inside front cover spread € 42,500
At least 3mm bleed allround. Files should be accompanied with a Surcharge prime positioning: 15% on gross rate.
colour proof. When no colour proof is provided, we hold no responsibility Advertorial-production costs per page: € 1,500.
for possible deviations. Please add crop marks to the document.
Holland Herald | MEDIA KIT 2019 9
Creative
Solutions
Holland Herald | MEDIA KIT 2019 10Tourist
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here’s only one place in cater for all types of visitors, from those Caribbean waters and impalpable sky, and a small theatre at an altitude
the world where, after an seeking the bright lights to those yearning sand provide the ideal habitat for the of 400 metres, overlooking a lush valley.
original granita-based for the silence of wild remote places. Loggerhead sea turtle (Caretta caretta), Walk through the stunning Valley of the
city, region or country is
breakfast, you can spend Another archipelago of outstanding which breeds here without disturbance. Temples, declared a UNESCO World
the morning walking amid beauty, the three Egadi Islands, has Heritage Site in 1997, and be transported
the magnificent mosaics of a fourth- amazingly crystal-clear waters. Ustica, Archaelogical heritage back to the fifth century B.C., when it
century Roman villa, and then tuck into for instance, is unrivalled as a deep-sea But Sicily is far more than this stunning hosted one of the most feared and richest
a lunch delightfully put together with the diving destination. Pantelleria, has verdant array of natural beauty and beaches. powers in all the Mediterranean.
Amazon Kindle Paperwhite delicacies of the area, such as excellent green terraces, is producer of caper and The archaeological heritage is quite The city of Siracusa is worth a special
fresh fish, accompanied by a wine that Passito wine, and its tradition of head- unique. Selinunte, Segesta and the mention, as this pearl among Greek
will take you by surprise. trained vines was added to the UNESCO Valley of the Temples in Agrigento are settlements has a wonderfully preserved
a must-visit for KLM’s
Or how about you take a stroll through World Heritage List in 2014. without doubt the most impressive theatre, which is a privileged location for
mediaeval villages and pristine historic And finally, the Pelagie, which is made up remains from Magna Graecia. Magna watching classical Greek plays. But its
centres, whether you’re on your way of the three small islands of Lampedusa, Graecia (Latin for ‘Great Greece’) is the true gem is the Duomo, a riot of various
down to breath-taking blue seas lapping Linosa, and Lampione is definitely worth name that was given by the Romans to architectural styles and historical layers,
white sandy beaches, or to a nature a visit. One of the islands, Lampedusa, the coastal areas of Southern Italy that with the Greek temple of Athena that was
After the stressful period of these VR glasses while waiting for your Special Offers reserve with the beautiful Mediterranean
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and later into a Baroque cathedral. >
packing, travelling to the airport flight and start your virtual adventure. If you’re interested in an easy discount,
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and fragrance to the nests of breeding, all its raw beauty. Bathed by peerlessly remains of imposing grandiose temples
colourful flamingos. clear seas, in shades ranging from emerald from antiquity, set in a landscape of olive
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Picture-perfect
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1. Natural beauty
wonderful world of Schiphol. Start Take pictures and directly share them With this voucher, you receive an instant enchanting streets, in the footsteps of
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Proof of Sicily's outstanding
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the extraordinary presence of Europe’s fascinating trails, both at sea
experiences with our selection of Instax camera. Now with a free case and are also plenty of Special Offers, so largest active volcano. That place, with level and up in the mountains to collects and preserves
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complex system of salt flats.
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quintessential volcano. Locals call it iddu
a magnet for birdwatchers, or
Torre Salsa, with its dazzling
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extensive travel report -
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the volcano creates highly-fertile soils 3. Etna
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At over 3,300 metres high, Mount Etna is
volcano rewards visitors by preserving
its natural beauty, which can be enjoyed
to pick out the beautiful volcanic Aeolian
Islands, an archipelago nestling in calm
a must for trekking enthusiasts, with trails in many different ways. From bike tours and surprisingly warm seas.
where nature explodes with the beauty to winter sports, Iddu’s northern slopes The Aeolian volcanic arc is a World Heritage
of lush forests and is then forced to give even offer skiing with a sea view. Site since 2000, made up of the Panarea,
way to a surreal landscape, dominated Vulcano, Salina, Lipari, Stromboli, Filicudi
Marco Liuzzo (Etna)
preferred feature are many.
by continuous eruptions. Cool down and Alicudi islands. The Aeolian Islands
The volcano, declared a World Heritage Beaches are the undisputed highlight are a popular tourist destination in the
Site by UNESCO in 2013, gives its name of a Sicilian summer. It’s the sea that summer, and attract up to 200,000
to the National Park, which develops on dominates the panoramic views from visitors annually. Seven different islands,
2 4
environmentally sustainable criteria. The the snowy slopes of Etna, enabling you each with their own definite personality,
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But it’s not only Siracusa’s glorious past, circuit of the most beautiful Italian villages? atmosphere of these small towns, with
as it was an important harbour town Add to that Montalbano Elicona, which their rich history and traditions, and to
bringing along a lot of wealth, that has was proclaimed Italy’s Borgo dei borghi join in with the daily life of the local people.
Visit the small quiet villages, earned it UNESCO recognition. In fact, (‘top village’) in 2015, and its mysterious There are more so-called ‘widespread
with a temperate climate, the city is also dotted with evidence of
lavish, flamboyant Baroque from the
Argimusco megaliths, a high plateau
situated just North of Mount Etna.
hospitality’ initiatives, where tourists are
accommodated in a number of buildings
where tradition and folklore late 16th Century that finds its highest An area of small quiet villages, with a in the town centres or in luxurious and
survive and the food is excellent expression in the town houses and temperate climate, where tradition and charming historic manor houses.
churches of the Val di Noto. folklore survive undisturbedly, and the It’s really a rather daunting task to choose
The town of Noto is the finest example food is excellent; this is what attracts just a few of the plethora of places to
of this architecture, inspired by both the increasing numbers of foreigners visit, emotions and opportunities that
mythological icons and the celebration who are deciding to buy houses in Sicily. Sicily offers. Not so much an island as a
and pomp of the Catholic Church: Without necessarily purchasing a home, continent: multifaceted, overflowing and
balconies supported by monsters and Sicily’s visitors are increasingly seeking seductive. Now the choice is up to you.
fauns, town houses with allegorical to immerse themselves in the authentic For more information: visitsicily.info
figures and triumphs of decorations,
churches enriched with columns,
carvings and balustrades, flaunting
an unbridled aesthetic splendour.
The cities of Palermo, Monreale and
Cefalù host outstanding town houses
Would you like to have an advertorial Show and tell why your city, region or country is a must-visit for
and sophisticated cathedrals built in the
unique so-called Arab-Norman style,
which began in the late 1070s, with
characteristically massive walls, crossed
arches, mosaics and red spherical
domes. Here we see the result of Arab
made by our creative writers and designers? KLM passengers. From a one-page promotion to an extensive travel
cultural syncretism, transposed by the
French Norman kings who, by fusing
the two cultures, created unsurpassed
Mediaeval masterpieces, added to the
Ciro Grillo (Chiostro di Monreale), Antonio Ilardi (Campagna), Archivio Regione Sicilia (Enna)
UNESCO Heritage List in 2015.
6
Please let us know! report: there are numerous possibilities for your preferred feature.
Fishing villages
There is a lesser-known side to this land, 7
which is blessed with true beauty and
abundance: the surprisingly beautiful little
mountain or fishing villages, each of which
seems to hold an architectural or landscape-
related gem.
Take, for example, Cefalù, with its famous
Duomo, and Gangi, with its town houses.
And how about the village of Longi and
its castle, which belong to the exclusive
Rate: starting from € 20,000 Rate: starting from € 39,000 5. Enna
A city and comune located roughly
at the center of Sicily, towering
above the surrounding countryside.
6. Chiostro di Monreale
(limited availability) (limited availability)
The main place of worship of
Monreale, near Palermo, home of
the Archbishop of the Archdiocese
of the same name.
T
7. Campagna
5
The lush countryside of Sicily.
Holland Herald | MEDIA KIT 2019 11Museum in the Picture
Amazing When you enter the 400,000m2
Voorlinden Estate, you’ll feel
peace and quiet everywhere,
Voorlinden
both inside and and outside
the museum. In 2011, art-
loving entrepreneur Joop
van Caldenborgh bought the
estate to showcase the largest
Dutch private art collection,
which he had amassed
Tucked away on the edge of the coastal dunes of Wassenaar over the past 50 years. The
museum consists of three
Beach and in the middle of a green oasis, a bright building sections, showing its own
houses a unique collection of modern and contemporary art. collection, the ‘special
highlights’ and solo shows
Get set to indulge in Museum Voorlinden. by famous artists invited
from all over the world.
Seduce your senses
Museum Voorlinden’s
artworks all trigger your
imagination and appeal to the
entire family. One section of
the museum is devoted to the
‘special highlights’, which
include installations by
Maurizio Cattelan, Leandro Business Lunch
Clockwise from top left: the building (made from natural stone and transparant glass) and the blooming
Erlich, Roni Horn, Ron Mueck,
garden are in total symbiosis; Open Ended by Richard Serra; Maurizio Cattelan’s elevators; Leandro Erlich’s
Richard Serra and James Turrell. Swimming Pool. Left page: Couple under an Umbrella by Ron Mueck.
Maurizio Cattelan has created
tiny elevators, disappearing The relation between work, varieties of perennials and Library. The Auditorium offers
into the unknown, resulting space and spectator is what grasses, Oudolf created a the best audio experience for
in a feeling of alienation. Richard Serra focuses on. Walk all-season garden. Explore a concert or lecture. And,
Leandro Erlich has built an through his huge Open Ended the wooded areas, sprawling finally, don’t forget to drop
Style Hunter
installation that looks like sculpture, and you’ll feel you’ve meadows and impressive by the Garden Room, showing
a swimming pool. But is it landed in a strange world, full dunes during a 40-minute alternating installations.
really? Turning everyday of contradictions: weighty and hike across the estate. From
spaces into absurd situations, elegant, hollow and round, the dunes, you can view the Closely located to The Hague,
he encourages you to reflect industrial and organic. North Sea in all its glory. Museum Voorlinden offers the
on the ‘real’ world. Mostly making works with ideal trip for the entire family,
Water – always in movement – light, James Turrell explores Eat, Read, Shop satisfying all your senses with
is omnipresent in Roni Horn’s fundamental questions about But Museum Voorlinden has the treats that the estate and
work, symbolising her perception. He designed even more to offer than its its surroundings have to offer.
androgyny and changing Skyspace: a square opening collection and gardens. Take Voorlinden hopes to welcome
identity. The skin of her in the ceiling, enabling you to a break at the museum’s you soon! voorlinden.nl Creative director Marlou van Engelen travels near and far,
seeking out the most wondrous sources of inspiration for
five-cilinder-shaped glass see the sky like never before. restaurant, a manor in old
sculptures is ice-like, whereas English style, which was Where and when?
Address: Buurtweg 90, 2244 AG
the Amsterdam-based fashion brand, Scotch & Soda.
the smooth top appears to be Great outdoors initially built in 1912 as
Wassenaar.
an untouched water surface. Need a breath of fresh air in a private residence. If you’re Open: 11 a.m. – 5 p.m.
We catch her before she hops on a plane to Hong Kong.
Ron Mueck will amaze you between your art infusion? eager for a souvenir, stroll Restaurant: 10.30 a.m. – 6 p.m.
with his hyper-realistic Submerge yourself in the around the Shop, boasting a Adults: €15. Youth 13-18: €7,50.
human figures, which appear beautiful green world outside, varied selection of books, Youth 0-12: free.
(Museumkaart not valid).
to be of flesh and blood. Their designed by world-renowned design and other gifts. For The Hague: 15-20 min. by car.
giant sizes make them appear landscape architect Piet Oudolf, more information about the Schiphol: 20 min. by car. Interview Kaira van Wijk
to be from another world. amongst others. With about 50 artists, just head over to the Amsterdam: 50 min. by car. Photography Maurits Giesen
27
Where did your love for fashion start? research. We pour fantasy and fun into it, but
When I was 17, I took the plunge and started I do want a story to be based on facts. This time
Let’s Talk an internship in London. I caught the travel we looked at expedition members from way
bug early, wanting to go out and spread my back when and created different types of
wings. This also awakened my interest in uniforms. Not just suits, but also vintage-style
fashion. I was intrigued by that world, but anoraks or coats with cool clips. It starts out
thought it was for difficult, over-the-top very colourful and ends up being more
“I was born and raised types. At Liberty London, the department store
where I interned, I discovered that fashion
really is a way to express yourself and that it’s
technical, with muted shades. It has a very
cool flow; a sort of expedition couture.
to love watches” simply hard work, with very inspiring people.
There’s so much more to fashion than clothes
alone, with influences from art, architecture,
Where does the design process start?
We do a lot of inspirational trips – often to
LA and Tokyo, but we also visit other places,
A passion for watchmaking, exclusive design and mechanical you name it. What I love about Scotch & Soda is such as a Gaucho festival in Argentina. For
that we are fully aware of what’s happening this collection, we went to England. Before
masterpieces. That’s what IWC Schaffhausen is all about,
around us – on the streets, the catwalks – but that, I’d read about New Zealander Sir Edmund
says its CEO Christoph Grainger-Herr (40). We catch up with him we don’t really follow trends. It’s about a story, Hillary, who became one of the first climbers to
to talk about the company’s 150-year anniversary. a feeling. reach the summit of Mount Everest. Fascinating!
He had to give everything up for his dream and
Interview Bregtje Knaap How would you explain that element of was labelled insane by some. Yet he had this
Photography Friso Keuris storytelling through the lens of your Fall/ irresistible longing inside of him.
Winter 2018 collection?
The story for the coming season is called Do you recognise yourself in him?
What has changed in 150 years of IWC? Most high-tech watches combine time, If you could step in a time machine, Magical Altitude. Inspired by mountains, an Not that literally, but I do think that in every
Our American founder Florentine Ariosto health checks and communication. what era would you warp to? environment like the Alps, it’s about how every creative profession – whether it’s writing or
Jones was both a watchmaking engineer How does IWC fit into this? The late 19th century, which was very altitude brings about new life, every mountain designing – there’s this ambition, an intrinsic
and industrial entrepreneur, who came IWC manufactures high-tech luxury exciting because of the Industrial ridge gives rise to a new ecosystem. Flowers need to create. Not for others, not for money.
to Switzerland in 1868 looking to combine mechanical watches, not functional Revolution and the uplifting spirit of
American manufacturing with Swiss electronic notification devices. Why modernity. Suddenly, there was electricity,
flourish at ground level, but the higher you It’s an urge to climb higher, do better, make
watchmaking craftsmanship. He wanted should we still wear a watch if we can and there were cars and planes. People climb, the rougher the circumstances get. At the world just a little more beautiful. You might
to merge the very best that machines can check the time on our smartphones or and places started to progress and the top you have to fight the elements. Before have to sacrifice a thing or two to reach your
do with the very best that humans can health trackers? The original quartz blossom. The foundations of today were we start a collection, we always do loads of goal, but that’s simply the way it is. >
create. And 150 years later, that is still electronic watch of the 1980s already laid then. It must have been a fantastic
in our DNA. Technology has changed made the traditional mechanical watch time to be alive. Also to be able to wear
the way our watches are made, but as a obsolete, at least functionally. But people a nice suit and to wear a pocket watch 68
brand, IWC will always be about iconic continue to wear mechanical watches as without being looked at in a funny way.
watch design, man and machine. they value their craftsmanship. A luxury
watch is also a piece of jewellery, especially You wear a pocket watch?
You’ve launched a special jubilee for men: it’s often their only accessory. At the yearly watch fair in Geneva, I IWC Highlights
collection this year. Memories get attached to it, and it often wore one for the first time. To see what
• In 1885, IWC manufactured the
Yes, it’s inspired by some of our most becomes a timeless family piece, handed time it is, you have to consciously take first digital pocket watch, with
iconic watches. The talking piece is the down from one generation to the next. it out of your pocket and open it up. a jump-hour mechanism instead
IWC Tribute to Pallweber pocket watch. It’s like a little ritual, which actually of a conventional dial. It had two
It uses a complex system with rotating Can you tell a man by his watch? made me less concerned about time. windows with hours and minutes
on rotating discs.
discs to display the hours and minutes Absolutely. The watch you wear gives Our electronic devices constantly
in digital format on the dial. We updated a good indication of the values you call remind us of how time flies and rush • Last August, IWC opened a new
the original mechanical system from your own and what you stand for. An us into living our lives in a race against 13,500m2 Manufakturzentrum,
our 1884 Pallweber pocket watch to understated-design watch tells a different the clock. housing state-of-the-art manufacturing
today’s standards, which turned out to story than a loud, neon-yellow, overly- methods and technologies.
be a five-year engineering challenge. decorated-with-diamonds one. How do you maintain a healthy • The IWC headquarters in
work-life balance? Schaffhausen has an exclusive
Why are IWC watches so desirable? Why do you love watches so much? I learned over time how to manage my museum that can be visited from
You’re never quite done with them. Once I was probably born and raised to schedule. There’s really no point in Tuesdays to Fridays.
you have one, it’s only a matter of time love them: my dad was fascinated by pushing yourself beyond your limits.
• IWC watches feature in lots of
before you want another. Many customers mechanical watches. As a child, I had My family and exercise also keep me in blockbusters and TV series on the
collect our watches. Ever since working a stuffed toy dog called Patek Philippe, check. It may sound odd, but travelling wrists of actors like Jeremy Renner in
with IWC, I’ve started collecting them which I had named after the famous by airplane actually means quality time The Bourne Legacy (2012) and Hugh
too. Comes with the job, I guess. Swiss luxury brand. and relaxation for me. Laurie in The Night Manager (2016).
54
Theme-Based Production Business Lunch
Theme-based supplements featuring a number of Would you like to share your vision and ideas as a company or
participating advertisers. Topics covered can be a wide brand? Our monthly 3-page Business Lunch with an entrepreneur,
range of entrepreneurial, regional or other themes. CEO or creative leader offers the perfect platform.
Rate: starting from € 20,000 Rate 3/1: € 54,000
(limited availability) (limited availability)
Holland Herald | MEDIA KIT 2019 12Production
Schedule
Issue 2019 Deadline reservations Deadline material Deadline (advertorial)
JANUARY 23 November 2018 30 November 2018 12 November 2018
FEBRUARY 31 December 2018 7 January 2019 17 December 2018
MARCH 28 January 2019 4 February 2019 16 January 2019
APRIL 26 February 2019 5 March 2019 7 February 2019
MAY 28 March 2019 4 April 2019 11 March 2019
JUNE 26 April 2019 3 May 2019 8 April 2019
JULY 27 May 2019 3 June 2019 15 May 2019
AUGUST 27 June 2019 4 July 2019 10 June 2019
SEPTEMBER 29 July 2019 5 August 2019 17 July 2019
OCTOBER 26 August 2019 2 September 2019 14 August 2019
NOVEMBER 30 September 2019 7 October 2019 18 September 2019
DECEMBER 29 October 2019 5 November 2019 10 October 2019
New issues appear on the first day of the month.
Holland Herald | MEDIA KIT 2019 13Contact
giO media (Advertising Sales)
+31 (0)6 50 49 90 05
Bianca van der Maat / bianca@gio.media
+31 (0)6 22 23 84 20
Giovanni Angiolini / giovanni@gio.media
Holland Herald | MEDIA KIT 2019 14You can also read
