Health and Nutrition - Coca-Cola HBC Issue Brief #10 November 2017
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Coca-Cola HBC Issue Brief #10 November 2017 Health and Nutrition
business responsibly, profitably
and sustainably. They are part of
our long-term strategy that has
enabled us to become leaders in
sustainability among beverage
Health
companies.
Our We will take 40% We will recover for
and Nutrition
We will reduce We will reduce We will reduce
of the total energy recycling an average
water use direct carbon primary packaging
we use from of 40% of the total
intensity emissions intensity by 25% per litre
renewable and clean packaging we introduce
by 30%* by 50%*
to our markets
of beverage produced
energy sources
The issue We have begun a journey toward this goal and we are
evolving our business to become even more responsive
We will invest 2% of our
We will source annual pre-tax profit in
We will certify over
95% We will reduce We will certify all of our Consumers around the world are changing. Reducing to people’s changing tastes and needs:
20% of the total of our key agricultural carbon emissions plants in European
PET we use from
communities and double the
number of employees taking ingredients against the intensity in the Water Stewardship or sugar consumption is becoming increasingly important
recycled PET and/or
PET from renewable
part in volunteering initiatives
during work time to 10% of
Coca-Cola system’s
Sustainable Agriculture
value chain by
25%
Alliance for Water
Stewardship standard.
for many. People are more health conscious than ever • We are rethinking many of our recipes around the
Our 2020 commitments highlight material our people Guiding Principles and living “healthier” is the new normal for consumers. world to reduce sugar and calories across many
our determination to grow our In addition, they are concerned about artificial of our brands while making our low and no-sugar
business responsibly, profitably *Water consumption and direct carbon emissions per litre of beverage produced, versus 2010
ingredients and look for natural alternatives. Finally, drinks more visible and easier to find.
and sustainably. They are part of consumers are becoming used to having more choice • We are offering more new drinks that provide
our long-term strategy that has SUPER SECTOR LEADER IN DOW JONES SUSTAINABILITY
INDICES FOR THE FIRST TIME & BEVERAGE INDUSTRY
#1 and are looking for beverages with new functional benefits like organic tea, coconut water, grab-and-
enabled us to become leaders in LEADER FOR THE FOURTH CONSECUTIVE YEAR IN 2017 features, more health benefits and more natural go coffee, juices and purified water to more people
sustainability among beverage Ranked #1 by Dow Jones Sustainability Indices (DSJI)
We are the first company to achieve four consecutive wins in the world’s ingredients. in more places.
companies. most prestigious business sustainability rankings and now we also lead
the Food, Beverage & Tobacco Industry Group as a whole. • We are making smaller, more convenient packages
In 2017 we were one among only 25 companies from all industries to be
so that controlling sugar intake is easier.
recognized as a global leader in corporate sustainability areas for climate
and water by the Carbon Disclosure Project (CDP). Our approach and • We are giving people the information they need to
our progress to date make truly informed choices.
• We are diligently following our longstanding policy
In the past 2 years In the past 6 years As the leader of the beverage industry, we choose to do not to target advertising to children under age 12
WATER USAGE CARBON FOOTPRINT more – not just say more – when it comes to the global anywhere in the world.
reduced by reduced by
fight against obesity.
1 Our consumers are changing and so are we. We
~
annual emissions
1.15 are listening carefully and working to ensure that
~
glass of over
To meet evolving consumer needs and preferences,
1.74
of water
for million
215,000 consumers are firmly at the center of our business
billion
everyone
on Earth
tonnes
passenger cars we offer a diverse product portfolio and we have
litres
an exciting pipeline of new products and packaging so we can continue to grow responsibly.
PACKAGING
options. We are focusing on offering consumers more
of the products they want, including low- and no‑sugar Our strategy behind our actions can be best explained as:
options, across categories and in more packages. We
RECYCLING
therefore put a lot of effort in supporting our juice, • INSIDE THE BOTTLE: Focusing on the actual
water and Ready-to-Drink Tea categories, which drinks we make, including how we sweeten them
accounted for approximately 30% of Coca-Cola HBC’s and the various benefits they provide.
sales in 2016. • OUTSIDE THE BOTTLE: which includes everything
26%
TWIST bottles Fully recyclable
are PLANTBottles® contain
apart from the drink itself, such as the packaging
22%
lighter than
30%
plant-based material
increase in the use
of recycled PET
Importantly, as a System we support the current we develop and policies we implement to help
versus 2010.
previous containers - available in 10 of our markets
recommendation by several leading health authorities, consumers make the right choices for themselves
including the WHO, that people should limit their intake and their families.
In 2016
of added sugar to no more than 10% of their total
¤7.3 million energy/calorie consumption.
spent on
COMMUNITIES
to support wellbeing, environmental and
water stewardship, youth development
Health and Nutrition 1INSIDE THE BOTTLE We are also looking for ways to make many of our We are diligently following our longstanding policy not
beverages better and more nutritious whenever we can to target advertising to children under age 12 anywhere
We are taking action to help people around the world to by e.g. providing vitamins or minerals, that help fuel your in the world—a policy that applies to all products and
consume less sugar. active body, while we are looking for ways of adding brands we sell, everywhere in the world.
• In 2016, we reduced sugar in more than 200 of our new, sophisticated flavours to keep up with consumers’
drinks globally to help consumers drink less sugar rapidly evolving taste preferences Although, we cannot control everything every child sees,
when they buy our products. we can—and we will proactively push the industry to
• In 2017, we will reduce sugar in more than 500 of UNESDA SUGAR REDUCTION COMMITMET advertise responsibly by being careful and thoughtful
our drinks around the world – adding to the 1,100+ BY 2020. about any media placement where children are a
drinks we make that are already low or no-sugar. OUTSIDE THE BOTTLE: significant percentage of the audience. It is not just about
following the letter of the policies, but the spirit of them
We are making low and no-sugar versions of the drinks We know what we put in our bottles is only half of the as well.
that people love easier to find in more places. story. We have to go beyond what is inside the bottle to • We do not place advertising in media where the
• Since 2014, as a System, we have launched nearly EUROPEAN SOFT BUILDING ON THE 12%
make a real difference. audience is over 35% children under 12 years old.
500 new low or no-sugar drinks globally. DRINKS INDUSTRY
REDUCTION ALREADY
ACHIEVED SINCE 2000
• This policy applies to all media including television
• Approximately 30% of the more than 3,900 ACCELERATES SUGAR AND TRIPLING THE
REDUCTION PACE
We are providing smaller, more convenient packages, shows, print media, websites, social media, movies,
REDUCTION TO
beverages we make fall into the low or no-sugar making it easier to control sugar sugar intake. SMS/email marketing, animation, 3rd party
DELIVER A FURTHER
10% • Today, about 40% of our sparkling brands come in
categories. characters, celebrities/games/contests, branded
• addition, 18 out of the 20 top brands we make
In these smaller, more convenient packages of 250 mL toys/merchandise, talent selection, point of sale,
feature a low or no-sugar option. FROM 2015-2020
2000 2015 2020
or less. and merchandise items.
Addressing Responding to the EU The first sector to answer
• We are working to launch mini-cans and smaller • We will not design our marketing communications
We are shifting some of our marketing budget to make changing ZERO 0%
call for reformulation the EU added sugars packages in more markets around the world, which in a way that directly appeals to children under 12.
consumer and sugar reduction annex and its 10% sugar
people more aware of these low and no-sugar options preferences across the food industry reduction target provide just the right amount of your favourite drink • We openly participate in audits by external
in their local markets. when you want a little less. organizations that monitor our advertising to
• For example, in 2016, we launched our “One IN SOFT DRINKS
1. OUR SUGAR REDUCTION JOURNEY SO FAR
An early mover in added sugars reduction, our journey Since 2000 we Our industry is
• fact, you can now buy Coca-Cola in more
In demonstrate compliance.
Brand” global marketing strategy, which highlights On 7SUGARFebruary
= 2017, The European soft drinks industry1 began in the 1970’s when the first no sugar
and calorie drinks were introduced
have been
measuring our
already actively
working on sugar
convenient sizes (250 mL) in 140 countries around
sugar and calorie reduction with
Coca-Cola leadership actively engages with public
SUGAR
our lower and no-sugar versions of Coca-Cola has announced it will reduce added sugars in its SUGAR LOW LIGHT REDUCED NO ZERO
reductions. In 2006 we
made wide commitments
governments and
stakeholders in the world.
FREE CAL CALORIE SUGAR to reduce calories and sugar multiple member
right alongside Coca-Cola original taste. It also products
THE SOURCEby a further
1970
10% by 2020. The soft drinks to the EU Platform for
Action on Diet, Physical
states, and has
signed local health leaders, government officials, and civil society
OF CALORIES 2015 Activity and Health reduction pledges
underscores the System’s commitment to choice, sector is an early mover in added sugars reduction We are looking to introduce a wider variety of beverages to fully understand their concerns.
2. ACHIEVEMENTS 3. CHALLENGES
offering consumers whichever Coca-Cola suits with its journey beginning in the 1970s when the first to retail and cinema customers, including low and no-
no sugar-12
DIFFERENT TASTES AND CONSUMER
their taste, lifestyle, and diet – with or without sugar, and %no calorie soft drinks were introduced.
CALORIES average calorie
reduction from 2000-2015
PREFERENCES ACROSS EUROPE
sugar options, and encourage them to examine the UNESDA SECONDARY SCHOOL COMMITMET
with or without calories. The industry reduced sugar in still and carbonated increase in availability TASTE
serving sizes they offer to consumers.
+150% of pack sizes smaller than
330ml (standard can) United Kingdom
soft drinks by 12% from 2000-2015, so the new44%
since 2006
Lithuania
1% EUROPEAN SOFT DRINKS INDUSTRY
We are also exploring and bringing to market new sugar commitment 30triples
+ this pace by adding another 10%
different packs
to choose from
CONSUMER
ACCEPTANCE Consumers around the world have told us they want
TO STOP SALES OF SUGARY DRINKS IN
alternatives that help us keep the great tastes people reduction over the next five years. This initiative straight-forward information about what they are SECONDARY SCHOOLS ACROSS THE EU
66%
of new product
introductions are no
ZERO
LOW
SUGAR
and reduced sugar
love but with less sugar and fewer calories. responds to changing consumer preferences regarding REGULATORY
HURDLES drinking. We voluntarily put clear, easy-to-find calorie
SUGARY DRINKS AS A PERCENTAGE OF TOTAL SECONDARY SCHOOL SALES
• Coca-Cola Life, made with a blend of sugar and 30% and calls from Member States and the
of sales in some EU
sugar
0
intake SUGAR
LOW
SUGAR
markets are no and low
sugar/calorie drinks
Italy information right up front, so our consumers can make OUR GOAL:
7%
(Canadean, 2016, % sales
of reduced and no sugar SUGAR SUGAR
No sugar-sweetened
drinks, excluding water) -SW -SW
EET EET
stevia leaf extract, has 50% fewer calories and less European Commission for a coordinated approach to informed choices without the guesswork.
Source: Canadean, 2016
E E
soft drinks in
NE
NE
DS
DS
OFT
OFT
sugar than Coca-Cola original taste, but with the reformulation and sugar reduction. The commitment • In September 2009, we were the first beverage secondary schools
DRINKS
DRINKS
4. COORDINATED EU POLICY ON REFORMULATION & SUGAR REDUCTION
by the end of 2018 54% 39% 0%
We welcome the EU policy approach:
Coca-Cola taste people love. will be rolled• Partnership
out across
based,
Europe.
• Flexibility to optimise • Allows us to deliver • We hope other food
company to commit to front-of-package calorie Impacting 50,000
secondary schools and
• In Greece, we have launched Coca-Cola Stevia in involving all
stakeholders
tools available to reflect
local situations
efficiency, speed
and scale
categories will follow suit
to generate critical mass labelling globally on nearly all our packaging and we 40 million young people
2006 2015 2018
2016, a zero sugar, zero calorie variant sweetened continue to do this today. Source: PriceWaterhouseCoopers
5. ACCELERATION OF THE SPEED AND SCALE OF ACTIONS
also with stevia leaf extract. Tripling the pace of added sugars reduction
between 2015-2020 (vs 2000-2015) RESEARCH
• fact, we lead the food and beverage industry
In
UNESDA has taken a This initiative builds on Drinking water should remain the
-12% in voluntary front-of-package calorie labelling lead in responsible overall efforts to reduce foremost drink in EU schools. PwC
FREE
behaviour in schools added sugars in soft drinks research confirms it is available free
-10% for over 10 years consumed across Europe in 86% of secondary schools
We are fully committed as a System to helping because it is simply the right thing to do.
100
Calorie/sugar content
Source: Canadean/GlobalData Source: PriceWaterhouseCoopers
10% aggregate sugars
consumers better control the amount of sugar they get reduction across Europe,
• Where it is not possible for us to do front-of-
80
impacting over 500 Progress will be monitored using
15 YEARS 5 YEARS independent third party auditors
million consumers
from our drinks without giving up the great tastes they package labelling, for example on returnable
60 and shared with stakeholders
1970 2000 2015 2020 1. STRENGTHENING UNESDA’S EXISTING COMMITMENTS IN SCHOOLS SINCE 2006
(1) UNESDA Soft Drinks Europe is the trade association
know and love. 6. EMPLOYING A WIDE ARRAY OF TOOLS TO ACHIEVE OUR AMBITIOUS TARGET
AND REDUCE THE SUGAR MIX ACROSS THE SOFT DRINKS PORTFOLIO
glass bottles in some countries, we make this IN PRIMARY
SCHOOLS
IN SECONDARY DRINKS
• Involving
representing non-alcoholic beverages such as carbonates, No sales of any soft
SCHOOLS school authorities
Innovating to
fruit based drinks andintroduce
dilutables.
new UNESDA represents
pack
Investing in the
sizes to increase portion80% with reduced or no
Increasing availability of smaller promotion of drinks information available on our websites or by other drinks in primary
• Drinks only sold in unbranded
vending machines – respecting the
and parents in
the choice of
products with control and moderation NEW schools across the EU commercial-free character of schools drinks available
easily accessible means.
sugar to encourage
of the European soft drinks industry by value.
no or NEW
RECIPE
RECIPE
consumer choice
NEW
reduced NEW
ZERO
RECIPE
ZERO
sugar,
including
the use of 0 0 2. MARKETING TO CHILDREN & SCHOOLS: OUR ACHIEVEMENTS TO DATE
Reformulating existing products low calorie SUGAR
SUGAR
including the use of low sweeteners
calorie sweeteners
No presence in No advertising of any products on TV, in print, online and
primary schools on social media, irrespective of their sugar content
2 Health and Nutrition 7. INNOVATION AND SUGAR REDUCTION IN ACTION
Signatories to the UNESDA Health and Nutrition
Third party auditing demonstrates compliance rates of: 3
commitments have no presence in
INTRODUCING REFORMULATING INTRODUCING PROMOTING primary schools across the EU:
SMALLER PACKSIZES EXISTING PRODUCTS REDUCED DRINKS REDUCED 100% no advertising to
99%
Average 330ml can of DRINKS IN SUGAR OR WITH IN SUGAR OR • No sales of soft drinks no advertising
under 12’s in print
regular carbonated NO SUGAR AT ALL WITH NO SUGAR to under
• No advertising or media, online media
soft drink = 36g sugar At least
The UK’s leading 12’s on TVRESULTS: 95% appealing advertising around
95%
of primary schools to children children’s
are compliant with under 12 on programmes
these commitments company-owned
websites
88% less compared with 2005
Source: PriceWaterhouseCoopers Source: Xtreme/Ebiquity Source: World Federation of Advertisers
3. BUILDING ON OVERALL STRATEGY OF REDUCING SUGAR CONTENT IN SOFT DRINKS
2000-2015 2015-2020
Soft drinks industry’s
contribution to the
12% average added sugars reduction achieved commitment
to a further
Beside that, we also help to develop Case studies, To consumers there are also provided products in
prevention of obesity 10% reduction and implement other voluntary country examples smaller, more convenient packages and 73 different
industry codes of conduct. The products in 170 different packaging and 11 sizes. The
premise of these various codes is Hungarian food industry is united and committed to
Source: Canadean/GlobalData
Greece
LO
W
not to target marketing at children improve public health of Hungarian consumers. In 2014,
2000 2015 2020 under 12 years old. Codes have Over the last 10 years, the Coca-Cola System in Greece Hungarian food industry signed a voluntary initiative
been implemented throughout our reduced the average calories in our soft drinks by led by the Hungarian Food and Drink Association. The
4. ALIGNED WITH CALLS FOR ACTION FROM:
business and industry compliance is almost 20% and for all major soft drink brands there is initiative includes 11 industry commitments including
EUROPEAN HEALTH AUTHORITIES WHO Europe 2017 Report 'Child
EU COUNCIL CONCLUSIONS, JUNE 2017
and Adolescent Health' confirms independently verified by third party a low or no calorie choice. Coca-Cola Light, the first the commitment on reformulation, innovation, food
“recent decreases in reported consumption
STOP
of sugared soft drinks are notable” audits. zero-calorie Coca-Cola, was launched in 1986 and labelling and supporting active, healthy lifestyle
“urging actions that contribute towards
confirm childhood obesity halting the rise in childhood obesity”
Source: http://www.consilium.europa.eu/en/press/press-releases/
since then 12 more beverages with low or no calories programs. Each year a report is published while the
is an ongoing challenge 2016/06/17-epsco-conclusions-food-product-improvement/
These include: entered the Greek market. Currently there are five local governmental and civil organizations monitor
EU ACTION
PLAN ON • EU Pledge on advertising to children different variants of Coca-Cola and four of them are the results and progress of our commitments.
CHILDHOOD
OBESITY, Promote healthier
environments,
Make sure the
healthy option is
Restrict
marketing to
Monitor and
evaluate
• Global Guidelines on Marketing without calories. In 2017 Coca-Cola ‘No Calories, and
2014-2020 particularly in schools an easy option children
Source: https://ec.europa.eu/health/sites/health/files/nutrition_physical_activity/docs/childhoodobesity_actionplan_2014_2020_en.pdf
Source: WHO Europe report, ‘Adolescents obesity and related behaviours: trends and
inequalities in the WHO European Region, 2002-2014’, May 2017,
http://www.euro.who.int/en/health-topics/Life-stages/child-and-adolescent-health/pu
blications/2017/adolescent-obesity-and-related-behaviours-trends-and-inequalities-in-
the-who-european-region,-20022014
to Children – International Council with sweetener from Stevia Plant’ was launched, the Austria
of Beverage Associations fifth addition to the Coca-Cola family that has the great
5. HOW WE WILL DELIVER ON OUR COMMITMENT
taste, but with zero calories. In 2017, the promotion In 2017 a new recipe for Coca-Cola Zero was
Wholesalers and To ensure that our approach continues of zero-sugar Coca-Cola choices was further introduced to improve the taste that is now even closer
third parties will be
encouraged to also
support our policy
to meet expectations, we engage with strengthened so that more consumers can learn about to the great taste of Coca-Cola, but without the sugar.
SECONDARY
SCHOOLS
SCHOOL
a wide range of stakeholders. In 2013, all the different choices available to them. Consumers To offer consumers more sugar-free versions Fanta
our Company’s Annual Stakeholder can choose among seven different packages from zero sugar was launched in Austria in 2017. On top,
Company salesforces will We will Forum focused on health and nutrition 150ml to 2L family pack. Servings per pack are sugar in Sprite was reduced by 67%, it now contains
respect the
be directed to stop sales of
sugar-sweetened soft drinks We will work with organisations commercial-free issues. We invited nutritionists, communicated on the labels of our multi-serve 1,9 g/100 ml. The sugar in Coca- Cola Life that initially
operating in secondary schools to character
to secondary schools
ensure consistency of approach of schools academics, consumer representatives bottles (e.g. 1L = 4 serves) to provide consumers with had 36% less sugar was further reduced to 50% less
and industry peers to review our information on number of servings in a bottle. Clear, sugar and contains the sweetener from stevia plant.
6. IMPLEMENTATION, TIMING AND MONITORING
progress to date. easy-to-find calorie information is voluntarily put front More than a half of the Austrian portfolio is now with low
The new policy will be fully Compliance will of pack and there is no advertising to children below 12. or no calories and almost 30% without or with low sugar.
implemented by UNESDA member be monitored The Group Director of Public Affairs In order to help consumers to better control their sugar
companies by the end of 2018, using third
across the EU28 party auditors and Communications is responsible for Hungary intake, sparkling soft drinks are now also sold in 250 ml
stakeholder engagement on consumer cans. Media budget on Coca-Cola Zero was doubled
health. In Hungary, we reduced total calories in the portfolio from 2016 to 2017 and tripled to provide free product
by 5.3% between 2015 and 2017. Today, 47% of the samples to the consumers.
Reducing preference for sugar Hungarian Coca-Cola portfolio consists of low- or no
sweetened beverages will require sugar variants and the ratio of low/no sugar products in
On 6 September 2017, The European soft drinks industry, represented concerted action on several levels the total portfolio has increased by 12% since 2015.
by UNESDA, announced that it will voluntarily cease sales of drinks – from creative food scientists and
containing added sugars to secondary schools across the European marketers in the beverage industry,
Union . This pledge maintains the industry’s long-standing commitment as well as from individual consumers
to responsible marketing to children and adolescents, and expands its and families, schools and worksites,
existing policy - first introduced in 2006 - not to sell any beverages in retailers and governments.
primary schools nor advertise any beverages to children under 12.
Despite of all measures taken above,
The commitment will be introduced across the 28 European Union we know we aren’t there yet. Therefore,
member countries with complete implementation by the end of 2018. we reach out to you in order to gauge
From then, UNESDA member companies will provide only no- and your opinion and collect your ideas, to
low-calorie soft drinks to secondary schools. We recognize that water ensure that we address material issues
must remain the foremost drink available for schoolchildren. UNESDA for them and our business. In particular,
estimates that this voluntary effort will reach more than 50,000 consumer health and wellness remains
secondary schools and over 40 million young people across the EU. a key focus in 2017 and beyond.
4 Health and Nutrition28 countries 136 brands 2,058 million unit cases €518 m EBIT 31,000 employees
Our broad geographic footprint
Established markets We operate across 28 countries and three continents. Our territories extend from as far
OUR PUPOSE
west as the Dingle Peninsular in County Kerry, Ireland, to Petropavlovsk, the easternmost
• Austria point of Russia, and from the Arctic Circle to the tropics of Nigeria. This breadth provides
•
•
Cyprus
Greece
attractive growth opportunities and reduces our dependence on any particular market.
3
Bring togetherness, spread happiness continents
• Italy
and inspire a better future motivates • Northern Ireland
our employees to make a meaningful • Republic of Ireland
• Switzerland
contribution to business and society.
Developing markets
• Croatia
•
•
Czech Republic
Estonia
56
plants
OUR MISSION •
•
Hungary
Latvia
We seek to refresh our consumers, • Lithuania
• Poland
partner with our customers, reward our • Slovakia
stakeholders and enrich the lives of the people • Slovenia
in our local communities.
264
Emerging markets
• Armenia
warehouses
• Belarus and distribution
• Bosnia & Herzegovina centres
• Bulgaria
• FYROM
OUR VISION •
•
Moldova
Montenegro
To become the undisputed leader • Nigeria
in every market in which we compete.
• Romania 595 million
• Russia consumers
• Serbia
• Ukraine Find all of our locations:
www.coca-colahellenic.com/
interactivemap
Business model
Our business model is at the heart of everything we do. It supports our growth
and defines the activities we engage in, the relationships we depend on and
the outputs and outcomes we aim to achieve in order to create value for all
of our stakeholders in the short, medium and long term. Leveraging
our growth
model
Capitals engaged Value added by Value created
Human Working with partners By running a profitable, sustainable, responsible
business, we create value which is subsequently both
Our partnership with The Coca‑Cola Company
We work continually to develop the retained by our business, making it stronger, and
gives us exclusive rights to manufacture, sell and
competencies, capabilities and talent of our distribute their branded products in our territory.
shared with all of our stakeholders.
people, a critically important asset. They also produce and supply our Company
with the concentrate, or syrup, that is the main Employees Direct
Developing, recognising and employment
ingredient for our beverages.
Natural rewarding our people secures a
Water, energy and other natural resources Brand investment – In-store activation – Create skilled and motivated workforce. 31,083
Marketing demand
are important inputs to our value creation The Coca‑Cola Company Coca‑Cola HBC
Customers Met or exceeded
processes, and we seek to use them efficiently. Our efforts to produce products customers’
Serving customers effectively Serving consumers efficiently and responsibly expectations
We manage customer relationships as well as and communities build value for our customers’
Social and relationship promotions and displays at the point of sale. Our
customers rely on us to have a full range of quality
We offer a range of beverages to satisfy evolving businesses. 94.8%
Social and relationship capital includes our consumer preferences. By providing products
products on the shelves every day, so that they that meet consumer needs and operating a Shareholders Net profit
reputation and our ability to earn and maintain can satisfy consumers’ refreshment needs. In responsible, sustainable business, we create Through the process of managing
the trust of key stakeholders. order to give our customers the best possible
service, we segment each market and serve each
value for the communities where we operate. all inputs to our business well, €344m
we create profits which benefit
customer based on size and need, taking into
Financial account prevalent market conditions.
shareholders through dividend
payments and share value.
We seek to use all funds efficiently, whether
obtained through financing or generated from Suppliers Supplier spend
operations or investments. In-market Growth in
Share gains
Price and mix Grow the As we create value, we support
execution category volume improvements top-line businesses throughout our value €3,138m
chain, and support job creation
Intellectual Working with suppliers Producing cost‑efficiently beyond our business.
We rely on our supply chain for many types of Using concentrate from The Coca‑Cola
Our knowledge-based assets include our inputs to our business, including equipment and Company, and other ingredients, we produce, Communities Total taxes
brands and brands we license, as well as machinery and consultancy services and soft- package and distribute products. We produce When our business is profitable,
proprietary technology, standards, licences ware. Partnering with responsible, dependable,
efficient suppliers allows our Company to focus
nearly all of the products we sell at our production
facilities that also have distribution centres and
sustainable and responsible, the €281m
and processes. communities where we operate
on what we do best – producing and distributing warehouses. Utilising these facilities wisely helps benefit through job creation,
beverages that bring smiles to consumers. us produce products responsibly and is key to tax payments to governments,
Manufactured our profitability. useful products and services, and
We carefully manage our stock of minimisation of environmental
Expand impact. We also have a
manufactured capital, including equipment Cost Investment in Operating Leverage margins commitment to invest 2% of our
and buildings, held to produce and distribute efficiencies production optimisation expense reduction top-line growth Invest pre-tax profits in programmes
our products. in the to support communities in our
Use of cash
Working capital Disciplined CapEx Enhanced business territory.
management investment EBITDA growth
Information about the Company PLEASE CONTACT US AT
Coca-Cola HBC is ranked food, beverage and tobacco industries’ leader in the Panagiotis Vergis
Dow Jones Sustainability World and Europe Indices. It is also included in the Group sustainability policy and reporting manager
FTSE4Good Index and has a AAA rating on its ESG performance by MSCI. Coca-Cola HBC AG
Coca-Cola HBC has a premium listing on the London Stock Exchange (LSE: CCH) E: panagiotis.vergis@cchellenic.com
and its shares are listed on the Athens Exchange (ATHEX: EEE). T: +30 210 6183146You can also read
