Halifax Business Improvement District 2017 - 2022 Prospectus - Halifax BID

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Halifax Business Improvement District 2017 - 2022 Prospectus - Halifax BID
Halifax
Business
Improvement
District
2017 - 2022
Prospectus
Halifax Business Improvement District 2017 - 2022 Prospectus - Halifax BID
The Vision                                                    Contents
                                                              Working with others						                         04
To develop Halifax town centre into a quality                 Steering Group Members					                       05

destination and a great place for business, leisure           Message from the Co-Chair					                    06
                                                              Activities for 2017 to 2022					                  08
and culture with a profile which is recognised                What is a BID?							                             08
regionally and nationally, for being family friendly,         Research & Consultation					                      10
welcoming and inclusive to all and which builds               Parking & Access 						                           10

upon its heritage and looks to the future.’                   Promotion of a lively Halifax 				                11
                                                              Creating a smart Halifax					                     13
                                                              Objective 1: Lively & Well Promoted 			           14

This prospectus should be read in conjunction with the        Objective 2: Smart & Attractive				               16
full Business Improvement District Business Plan accessible   Objective 3: Welcoming & Accessible			            17
on halifaxbid.co.uk or by phoning Lauren Barber on
                                                              Objective 4: A Great Business & Leisure Offer		   18
01422 360035 or Angela Whiley on 01422 392234
or email info@halifaxbid.co.uk                                Streets in the BID area						                     21
                                                              How much will you pay?					                       22
                                                              Finance & budget 						                           22
                                                              Ballot and voting 						                          24
                                                              Monitoring Success						                          26
                                                              Governance							                                 29
                                                              Final thoughts							                             30
Halifax Business Improvement District 2017 - 2022 Prospectus - Halifax BID
Working with others                  The BID                                                            The current members
                                     Steering Group                                                     of the BID Steering
                                                                                                        Group are as follows:

The Business Improvement             Marketing Halifax set up          The board of the company         Sam Mason (Co-Chair)              Jason Gregg                     Richard Franklyn
District (BID) investment            a Steering Group for the          will be open to all businesses   Chief Executive                   General Manager                 Owner
programme will be delivered          development of this BID which     in the BID area.                 The Piece Hall                    Woolshops Shopping Centre       Franklyns Jewellers
through the four key strategic       acts as the body which has
objectives and their related         proposed the BID for the                                           Leigh-Anne Stradeski (Co-Chair)   John Walker                     Richard Hemblys
activities identified in this        purposes of the BID Statutory                                      Chief Executive                   Manager                         Director
prospectus.                          Provisions.                                                        Eureka Children’s Museum          Borough Market & CMBC Markets   Spenser Wilson
                                                                                                                                                                          Accountancy Firm
None of these will be achieved       A totally separate and                                             Adrian Broadhead                  Keith Cannon
by the BID alone but through its     independent company will be                                        General Manager                   Surveyor & Property Manager     Steven Leigh
collective voice and influence       set up, limited by guarantee                                       Liquid Nightclub & Maine Street   O&C Management Services         Head of Policy & Representation
and working closely with other       and responsible for the                                                                                                              Mid-Yorkshire Chamber
businesses, organisations,           implementation of the BID plan.                                    Barbara Harbinson                 Neil Walsh
agencies and the local authority                                                                        Chief Executive                   Managing Director               Suzanne Mitchell
these objectives can be delivered.                                                                      Creative Calderdale/              TJ Walsh Buses                  Former MD
                                                                                                        Halifax Opportunities Trust                                       Vision Express, Woolshops
                                                                                                                                          Nicholas Worsnop
                                                                                                        Carol Geldard                     Partner                         Tracy Harvey
                                                                                                        Director                          Chadwick Lawrence Solicitor     Managing Director
                                                                                                        Covea Insurance                                                   Harveys of Halifax
                                                                                                                                          Oliver Richardson
                                                                                                        Garry Richardson                  Owner                           Councillor Tim Swift
                                                                                                        Owner                             T Richardson Butchers           Leader of Council &
                                                                                                        Gun Dog pub and Crown             Borough Market                  Leader of Labour Party
                                                                                                        Street Properties                                                 Calderdale Council
                                                                                                                                          Paul Walters
                                                                                                        Gayle Appleyard                   Vice Chair of FSB               Councillor Stephen Baines MBE
                                                                                                        Partner                           Owner of Lime Tree Europe Ltd   Conservative Party
                                                                                                        Gagarin Studio                                                    Calderdale Council

                                                   04                                                                                                  05
Halifax Business Improvement District 2017 - 2022 Prospectus - Halifax BID
Message from Sam Mason Co-Chair
of the Halifax BID Steering Group

                                   We are fortunate to have              as a special and welcoming place         It is a chance for the town centre
                                   outstanding attractions and           with so much to offer, visitors,         businesses to take the lead on
                                   jewels such as the Borough            its residents and business. A            the way in which Halifax presents
                                   Market and the modern family          BID acts as the catalyst which           itself and is perceived, so don’t let
                                   leisure complex of Broad Street       brings businesses and other              this unique opportunity slip by.
                                   Plaza but Halifax is little known     organisations together.                  We urge you to look carefully at
                                   beyond Yorkshire except as being                                               the proposal and to give it your
                                   the origin of the ‘Halifax Building   This BID Proposal and Business           full support at the formal BID
                                   Society’ and the home of ‘Quality     Plan sets out projects and               vote in October.
                                   Street’. The marketing of the town    initiatives which aim to address
                                   is lost in the desire to promote      the challenges and take                  Sam Mason
                                   the district of ‘Calderdale’ but      advantage of all the town centre         Co-Chair of the Marketing
                                   actually deserves to be profiled,     has to offer. It aims to develop a       Halifax BID Steering Group
‘Marketing Halifax’ was            promoted and acclaimed in             clear identity for the town centre       Chief Executive Officer
established in 2009 to support     its own right as an attractive,       and develop the experience for           of the Piece Hall
and improve the offer and          inclusive town with so much           visitors, residents, those who
attract more people to Halifax     to offer.                             work in the town and businesses
town centre. This has been done                                          themselves.
through working together with      With all towns and cities
businesses and organisations       across the country facing the         This plan has been created by the
as partners, with a very limited   challenges of changing lifestyles,    BID Steering Group made up of a
budget. However the organisation   increased mobility and increased      cross section of businesses from
realised that the challenges and   competition from other retail         large to small and from retail to
opportunities facing businesses    destinations and commercial           professional services.
in Halifax would be even more      centres, Halifax is in an ideal       This is a realistic plan with
effectively addressed through      position to launch itself into the    realistic targets at a realistic cost.
the development of a Business      national and international arena
Improvement District or BID.

                                                  06                                                                                                      07
Halifax Business Improvement District 2017 - 2022 Prospectus - Halifax BID
I think the Halifax BID represents
                                                                                                            an excellent step forward in
                                                                                                            making our town a fantastic
Activities for 2017                                                    What is a BID?                       family-friendly place in which
                                                                                                            to live, work and play. With
to 2022 if you                                                                                              all of the new developments
Vote YES                                                                                                    happening in the town centre,
                                                                                                            including the Piece Hall, Square
                                                                                                            Chapel, and the new library,
Subject to a successful vote          • Signage scheme to make         Business Improvement Districts,      Halifax will soon be a world-
in October 2016, the new BID            full use of the town and its   (BIDs) are the fastest growing       class destination drawing
will start on 1st April 2017 and        facilities.                    partnership framework seen for       visitors from throughout the
activities will include:                                               decades in the UK. Quite simply      UK and beyond. Eureka! has
                                      • Ambassadors to promote         a BID is a geographically defined    its own extensive plans for
• A clear and distinctive Halifax       the area, welcome visitors,    area where businesses pay into a     growth and development on
  brand used for promotion.             support businesses and         collective pot of money to pay for   our site, and part of this involves
                                        work with Police.              additional services that they feel   the development of stronger
• Campaigns and promotions for                                         will benefit them and the local      physical and thematic linkages
  retail and leisure businesses.      • Development of a diverse                                            to the town centre to provide
                                        evening and night time         community.
                                                                                                            visitors and families with an
• Raise the profile of professional     leisure offer.                                                      outstanding and joined-up
  service businesses locally                                           Each business pays according
                                      • Events to create an animated   to its rateable value and all the    experience of all that Halifax
  and regionally.                                                                                           has to offer.
                                        feel to the town and build     money collected goes to buying
• Improved ‘parking experience’         its reputation.                the extras by common consent.

                                                                                                            Yes
                                                                                                            Leigh-Anne Stradeski
  and availability of parking                                          The process is managed by the        Chief Executive
  spaces.                                                              businesses themselves and lasts      Eureka Children’s Museum
                                                                       for up to five years.
• Improved appearance of
  derelict sites and vacant
  buildings.

• Promotion and development
  of the culture and leisure offer
  both day and night.

• Additional festive and creative
  lighting and floral displays.
• Market intelligence and loyalty
  scheme for Halifax.

                                                     08                                                                                           09
Halifax Business Improvement District 2017 - 2022 Prospectus - Halifax BID
% of businesses rating issues as poor or very poor

Research &                            Parking & Access                                                         Promotion of                          1    Availability of
                                                                                                                                                                                                  68%
                                                                                                                                                          business parking
Consultation                                                                                                   a Lively Halifax
                                                                                                                                                     2
                                                                                                                                                          Availability of
                                                                                                                                                          customer parking                        61%
The last year has seen extensive      Parking was ranked by more          the town centre and encouraging      The initiative nominated by           3
                                                                                                                                                          Interest shown
                                                                                                                                                          by the Council
                                                                                                                                                                                                  57%
research undertaken across the        businesses than any other issue     people to explore more of the        businesses as being the most
town centre to ensure that the        as being either poor or very        town on their visit.                 important was ‘Developing the
plan which has emerged has an in      poor. Improving the ‘Parking                                             town’s identity and branding to       4
                                                                                                                                                          Night-time perception
                                                                                                                                                          of your area
                                                                                                                                                                                                  56%
depth understanding of the views      Experience’ was considered          Improved signage and visitor         attract more visitors’. Halifax is
and aspirations of the businesses     as the second most important        information was the twentieth        currently marketed as part of
                                                                                                                                                     5    Cost of parking                         50%
in the area.                          initiative for a BID to deliver.    most important initiative ranked     ‘Calderdale’ but businesses felt
                                                                          by more than half of the             strongly that Halifax has a lot
34% of businesses in the town         Besides parking, access issues in   businesses as very important.        to shout about and should
                                                                                                                                                     6    Range of shops
                                                                                                                                                                                                  50%
centre feel that over the last five   general were the most discussed                                          promote its own identify and               Police support
years Halifax has become a worse      topics in workshops, along with     There were many comments             raise awareness of the town           7    for your business                       46%
place to do business and only         improved signage and the flow       about the way in which the           at a national and even
23% of businesses feel that the       of pedestrians around the town      location of the bus station and      international level.
town has started to see recovery      as a whole. These issues featured   the car parking all serve to                                               8
                                                                                                                                                          Delivery access,
                                                                                                                                                          loading and unloading                   46%
from recession.                       in five of the top 20 initiatives   encourage people to the eastern      Promotion and awareness of
                                      businesses wanted to address.
                                      In particular there was a concern
                                                                          side of the town centre, and there
                                                                          was a distinct feeling that the
                                                                                                               the town was the third most
                                                                                                               important set of suggestions          9
                                                                                                                                                          Appearance and
                                                                                                                                                          state of the buildings
                                                                                                                                                                                                  41%
                                      about the pedestrian routes         commercial core of the town had      as a group, given by businesses
                                      between the different parts of      migrated eastwards, downhill.        to the open question about the        10   Interest by landlords                   39%
                                                                                                               most important initiatives to your
                                                                                                               business. Specific initiatives such   11   Crime and security generally
                                                                                                                                                                                                  39%
                                                                                                               as a ‘Dedicated website and social
                                                                                                                                                          The way businesses
                                                                                                               media to target more customers/       12
                                                                                                               clients’ came third in the rankings        work together                           39%
                                                                                                               of important initiatives for
                                                                                                                                                          Greenery and
                                                                                                               businesses.                           13   floral displays                         37%
                                                                                                                                                          Outside events and
                                                                                                                                                     14   animation in the streets                36%
                                                                                                                                                          Business Crime
                                                                                                                                                     15   Prevention Scheme                       35%
                                                     10
Halifax Business Improvement District 2017 - 2022 Prospectus - Halifax BID
% important measures to help your business

                                     1
                                          Developing town’s identity
                                          and branding to attract                 82%   Creating a smart and attractive
                                          more visitors
                                                                                        Halifax with a great business offer
                                     2    Improved parking experience             77%
                                          Dedicated website and
                                     3    social media to target
                                          more customers/clients
                                                                                  74%
Many people talked about                                                                It was clear that businesses           The environmental issues            The range of shops in Halifax
the importance of having a                Improved appearance                           considered that Halifax has some       were collectively the second        was considered as the sixth worst
vibrant and lively town which        4    of derelict, vacant
                                          or old buildings
                                                                                  74%   great buildings and is potentially     most important initiative           issue in the town centre with a
was inclusive for all ages, all                                                         a great town, but it needs to be       identified by businesses in the     clear feeling that the town’s retail
nationalities and all types                                                             cared for and that there is a lot to   open question about two top         offer needs to be improved if it is
of people from families to           5    Extension of current CCTV
                                          monitoring and coverage                 71%   do in some parts of the town in        suggestions making a difference     to broaden its appeal and be truly
individuals. It was this sense of                                                       terms of tidying up the buildings      to your business. Although these    all inclusive.
                                          Improved business crime
inclusiveness which permeated
all aspects of the discussion from
                                     6    prevention scheme                       66%   and looking after the heritage.
                                                                                        ‘Improved appearance of derelict,
                                                                                                                               comments covered improved
                                                                                                                               cleaning, more floral displays
access to events, to the feeling          Provide a strong collective                   vacant or old buildings’ was the       and better festive lighting, most
of safety and welcome for all.       7    voice to influence key strategic        66%   fourth most important initiative       comments related to addressing
                                          issues                                        identified by 74% of businesses.       the state of the buildings in the
Although there was some                   Marketing to target                           The state of the buildings was         town and taking more pride in
reservation about the impact         8    and attract new
                                          businesses/investors
                                                                                  65%   also identified as the ninth worst     its heritage.
of events on trade, there was a                                                         issue in Halifax.
                                                                                                                                                                     Marks and Spencers
general acknowledgement that
events help raise the awareness      9    More Police Support
                                          Night time
                                                                                  64%                                                                                Woolshops, Halifax
of what the town has to offer and
encourages repeat visits in the      10   More Police Support Daytime
                                                                                  61%
future. Businesses commented on           Local networking and
the sustainability of events and
the importance of an on-going
                                     11   initiatives to encourage
                                          more local trading
                                                                                  59%
programme, not simply restricted          Working with the Council
to one or two significant events
with nothing else in between.
                                     12   to improve traffic flow
                                          around the town
                                                                                  59%
Events and animation ranked
thirteenth in terms of important     13   Events and animation in
                                          the streets and open spaces             58%
initiatives for businesses.

                                     14   Improvements to the condition
                                          of roads and footpaths                  57%
                                     15   Single point of contact for
                                          Halifax for issues, support etc         56%
                                                                                                                                              13
Halifax Business Improvement District 2017 - 2022 Prospectus - Halifax BID
Objective 1:
Lively & Well
Promoted

To develop and promote          Activities                                                                      Retail and Health & Beauty
the strengths and                                                                                                                                     Measures and Results                 We are voting yes because we want
                                a. Work with all stakeholders to define, develop and promote                    g. Design and coordinate                                                   businesses to thrive and a place
characteristics of Halifax                                                                                                                            • Footfall to the town centre        people want to come to. We want
                                   the identity of Halifax town centre which reflects its strengths,               campaigns which focus on
and build awareness of its         characteristics and heritage and creates a sense of pride by its                key trading periods, highlight
                                                                                                                                                        which is stronger than national    Halifax to be a place that people
                                                                                                                                                        high street trends.
retail, professional service,      businesses and local population.                                                the particular strengths of                                             who live and work in are proud of.
leisure and cultural offer                                                                                         this sector in Halifax and take    • Increased number of active
                                                                                                                                                        users of digital media             Rebecca Brooksbank
locally, regionally and         b. Develop the use of digital and social media channels, traditional               advantage of new trading                                                & Kirsty Stansfield
                                                                                                                                                        promoting Halifax and
nationally.                        marketing and PR which informs and increases awareness of Halifax as            opportunities.                                                          Business Owners
                                                                                                                                                        its businesses.
                                   a town, its business sectors, its events and all it has to offer, in a way                                                                              La Munch Bunch
                                   which is consistent with its identity, to visitors and businesses alike.     Culture and Leisure                   • Increased levels of sales
Amount the BID will spend:                                                                                                                              activity across the whole
                                c. Develop promotional campaigns and a loyalty scheme for people                                                        of the town centre.
                                                                                                                h. Raise the profile and awareness
                                   using the town centre’s businesses which captures market                        of the quality and diversity       • Positive media exposure
  A total of £614,000              intelligence, develops marketing capability for the businesses and                                                   locally, regionally and
                                                                                                                   of the culture and leisure
  over five years                  the BID and attracts even more shoppers and clients.                            economy in Halifax town centre       nationally measured
                                                                                                                                                        through numbers of articles,
                                                                                                                   increasing the numbers of
                                d. Develop effective communications between businesses to promote                                                       publications, click-throughs
                                                                                                                   visitors enjoying this aspect of     on digital media and value
                                   awareness of different issues which may affect trading conditions,              the town centre at all times of      through using advertising
                                   opportunities and their immediate environment.                                  day, evening and night.              value equivalent. (a.v.e)

                                e. Act as a collective voice and represent business interests with all                                                • Numbers of businesses actively
                                                                                                                Professional Services                   engaged in BID activities and
                                   stakeholders to influence any aspect of marketing and promotion of
                                                                                                                                                        the use of and their association
                                   the town centre and its businesses to ensure that it is in line with the     i. Develop specific campaigns                                              I see the Halifax BID as a vehicle to help
                                                                                                                                                        with Halifax in their own
                                   BID business plan objectives.                                                   to enable the professional           marketing and promotion.           grow and publicise what Halifax has to
                                                                                                                   service businesses in Halifax to                                        offer along with inspiring new creative
                                f. Work with businesses and other organisations to develop                                                            • Numbers of businesses and
                                                                                                                   raise their profile locally and                                         events and schemes which will see the
                                   and organise events to create an animated feel to the town                                                           public regularly engaged and
                                                                                                                   regionally and benefit from the      involved in a loyalty scheme.
                                                                                                                                                                                           BID enhance the towns offering.
                                   as a whole and build the reputation of Halifax as a great                       association with the Halifax
                                   place to be entertained.                                                                                                                                Adrian Broadhead
                                                                                                                   town centre identity.                                                   General Manager
                                                                                                                                                                                           Liquid Nightclub
                                                14                                                                                                                   15                    and Maine Street
Halifax Business Improvement District 2017 - 2022 Prospectus - Halifax BID
Objective 2:                                                                                                  Objective 3:
Smart &                                                                                                       Welcoming &
Attractive                                                                                                    Accessible

To create a sense of ‘place’          c. Provide cleaning services                                            To provide a welcoming                b. Work closely with the Council          areas, by developing the existing
for visitors and people                  where appropriate and             Measures and Results               and easily accessible place              and others to improve the              business crime prevention
                                         additional to services provided                                                                               availability of car parking for all    schemes and working with
working in the town                      by the local authority, with      • Footfall to the town centre      for visitors, workers and                those working in the town centre       partners and organisations in the
centre to enjoy.                         a focus on targeted street          which is stronger than           residents to explore.                    and for those who visit.               town centre including voluntary
                                                                             national high street trends.
                                         cleaning and deep cleaning                                                                                                                           organisations, the Police
Amount the BID will spend:               in certain areas.                                                    Amount the BID will spend:            c. Work closely with the Council          and CCTV.
                                                                           • Increased number of locations
                                                                                                                                                       and other car park operators
                                                                             across Halifax town centre
  A total of £437,000                 d. Work with landlords, agents         where events and street           A total of £637,000                     to improve signage and access
  over five years                        and others to ensure that           entertainment can occur.          over five years                         to car parks and the provision        Measures and Results
                                         vacant premises or derelict                                                                                   of a ‘parking experience’ across
                                         properties are maintained         • Increased number of events                                                Halifax for both visitors and         • Improved perception of
Activities                               and presented in a smart and        and street entertainment and     Activities                               those who work in the town, in          attractiveness of the town
                                         tidy appearance and do not          a greater perception of things                                            a way which is commercially             centre measured through
a. Improve the appearance                                                    happening measured through       a. Uniformed day time                    sustainable, increases patronage        surveys of visitors and those
                                         detract from the appeal of the
   and vibrancy of the streets                                               surveys of visitors.                Ambassadors to:                       and meets the needs of the town         who work in the town centre.
                                         immediate environment.
   and open spaces by the use                                                                                                                          centre’s businesses.                  • Increased numbers of cars
                                                                           • Increased numbers of people      I. Help promote the area, to                                                     using car parks and street
   of additional floral displays,     e. Work with businesses and            visiting Halifax from the           welcome visitors and provide       d. Work with others to improve             parking in Halifax town centre.
   public art and festive and            other partners including the        catchment area and beyond.          support for the implementation        access and pedestrian flow
   creative lighting in a way which      Police and Local Authority                                                                                                                          • Improved perception of the
                                                                                                                 of events and animation in the        between different parts of the          ‘parking experience’ in Halifax
   complements and develops the          to develop a diverse evening                                            streets and open spaces.              town centre, its businesses and         town centre.
   heritage and characteristics of       and night time leisure offer
   the Halifax BID area.                 which appeals to people from                                         II. Support businesses in tackling       its attractions, to encourage         • Improved perceptions of
                                         all ages and backgrounds, in                                             and communicating issues which       people to explore and make              visitor and business safety
b. Support the development and           a safe, clean and attractive                                             affect their business                more use of the town and                and feeling of welcome.
   implementation of initiatives         environment.                                                             on a day to day basis.               all it has to offer.                  • Reduction of incidents
   which improve and protect the                                                                                                                                                               of crime and anti-social
                                                                                                              III. Work closely with the Police     e. Tackle anti-social behaviour            behaviour.
   public realm and the buildings
                                                                                                                   and other agencies in tackling      and crime issues which impact
   of the town and which                                                                                                                                                                     • Numbers of parking spaces
                                                                                                                   antisocial behaviour and crime      upon the visitor experience
   complement and develop                                                                                                                                                                      available in or near the BID
                                                                                                                   issues which impact upon the        and affect businesses in certain        area both on and off-street.
   the characteristics of Halifax
                                                                                                                   visitor experience.
   town centre.
                                                     16                                                                                                              17
Halifax Business Improvement District 2017 - 2022 Prospectus - Halifax BID
Objective 4:
A great business
& leisure offer

To encourage growth,               b. Work with others to develop a        which may affect trading
development and                       retail and leisure framework for     conditions and to ensure that
                                      the town centre and support its      businesses are able to optimise
investment of businesses              implementation with partners.        their involvement and benefit
which complement and                                                       from the BID’s activities.
build on the strengths             c. Work with partners, landlords
of Halifax town centre.               and property agents to market      Monitoring the Results
                                      the town centre to potential new   f. Work with other organisations
                                      retailers and investors in line
Amount the BID will spend:            with recommendations from an
                                                                            to monitor footfall, commercial
                                                                            performance, parking statistics,
                                      updated retail leisure framework      customer perceptions and
  A total of £167,000                 for the town centre.                  other key measures across the
  over five years                                                           Halifax BID area and provide
                                   Business support and                     regular reports and performance
                                   development                              updates for businesses.
Activities
                                   d. Encourage and support
Encourage investment to               relationships between
                                                                           Measures and Results:
complement the Halifax vision         businesses and organisations         • Increased range of retail,
                                      which seek to develop skills           leisure and evening
a. Influence, support and             and have a positive impact             economy offer.
   encourage plans and proposals      upon their current business          • Reduced levels of vacant and           As a newcomer to owning a
   for new buildings, signage,        performance and future business        derelict properties in Halifax         business in Halifax, I think BID is
   building refurbishments and        development.                           town centre.                           a fantastic opportunity for local
   public realm developments                                                                                        business owners to collectively
                                                                           • Numbers of business
   which build upon the town       e. Develop effective                                                             be able to voice stronger
                                                                             enquiries through
   centre’s strengths, serve          communications between                 commercial property agents.            opinions, in order to influence
   to develop its identity and        businesses and the BID                                                        the direction of our town
   complements and its heritage       organisation to promote              • Monitoring of footfall and
                                                                                                                    centre for the future.
                                                                             sales performances across
   and characteristics.               awareness of different issues
                                                                             Halifax town centre with               Katie Lockett
                                                                             regular reports and feedback
                                                                                                                    Store Director
                                                                             to businesses.
                                                   18                                                          19   Vision Express
The shaded area represents the full extent of
the Halifax Business Improvement District.
The BID area includes any road or
street and all small business areas and                    Streets in the BID area
courtyards located off roads that are
located within the boundary of the defined
BID area as per the shaded area on the
map, even if they are not listed.                          Akroyd Place           Charlestown Road       King Edward Street    Silver Street
                                                           Albion Street          Cheapside              King Street           Smithy Street
                                                           Alexandra Street       Church Street          Lily Lane             South Parade
                                                           Alfred Street East     Clare Road             Lister Lane           Southgate
                                                           Back Ferguson Street   Clare Street           Lister Street         Square
                                                           Back Lord Street       Coleridge Street       Lord Street           Square Road
                                                           Back Victoria Street   Commercial Street      Lower Cross Street    St James Road
                                                           Bank Bottom            Corn Market            Lower Kirkgate        St James Street
                                                           Barum Top              Cow Green              Market Arcade         St Johns Lane
                                                           Bath Street            Cripplegate            Market Street         Stead Street
                                                           Berry Lane             Cross Hills            Mount Street          Sunderland Street
                                                           Berwick Street         Cross Street           Mulcture Hall Road    Swine Market
                                                           Black Swan Passage     Crossley Street        New Road              The Market Arcade
                                                           Blackledge             Crown House            North Bridge          The Old Arcade
                                                           Blackwall              Crown Street           North Bridge Street   Thomas Street
                                                           Borough Market         Deal Street            North Parade          Trinity Place
                                                           Bowling Dyke           Discovery Road         Northgate             Trinity Road
                                                           Boyne Street           Dispensary Walk        Old Cock Yard         Trinity Street
                                                           Broad Street           Ferguson Street        Old Lane              Union Street
                                                           Broad Street Plaza     Foundry Street         Old Market            Union Street South
                                                           Bull Close Lane        Fountain Street        Orange Street         Upper George Yard
                                                           Bull Green             Gaol Lane              Paradise Street       Upper Kirkgate
                                                           Burdock Way            George Square          Pellon Lane           Victoria Street
                                                           Cadney Croft           George Street          Piece Hall            Wade Street
                                                           Carlton Place          Gibbet Street          Portland Place        Wards End
                                                           Carlton Street         Great Albion Street    Powell Street         Waterhouse Street
                                                           Carlton Terrace        Hall Street            Prescott Street       Well Lane
                                                           Carrier Street         Harrison Road          Princess Street       Wesley Court
                                                           Causeway               Hopwood Lane           Rawson Street         Westgate
                                                           Central Street         Horton Street          Russell Street        Westgate Arcade
                                                           Chapeltown             John Street            School Street         Winding Road
                                                           Charles Street         King Cross Street      Shakespeare Street    Woolshops

© Ordnance Survey May 2016 License number 100057711   20                                                21
How much                             Finance
will you pay?                        & budget

The payment of the levy by           There will be an annual inflationary increase of all levy charges year on          Other possible income sources will include grants where the criteria
each business in the Halifax         year for the duration of the Business Improvement District. This will be           matches the aims of the business plan, voluntary contributions from                                         In the middle of two major
BID is compulsory and is set in      a minimum of 2% increase year on year or the inflation percentage as               property owners, companies and organisations outside the BID area and                                       cities in the North, makes
legislation. The BID levy payment    determined by the Consumer Price Index as at the 1st December of the               those not liable for the levy. It is estimated that this could be around                                    Halifax the reason for the
is made regardless of whether the    year before the next billing process, whichever is the greater. Inflation          £212,000 over the five year period.                                                                         additional stop off for a breath
business chooses to vote or if it    will not apply for the first billing cycle in 2017.                                                                                                                                            of fresh air & vibrant culture.
                                                                                                                        Through discussion, developers, property owners and other stakeholders in
votes against the BID. The levy
                                                                                                                        the area will be invited to participate in the Business Improvement District                                Nathan Benton
is regulated in a similar way to
                                     With levy bands and a 1.75% levy,                                                  and improve delivery against the business plan objectives even further.                                     Gym Manager
business rates.
                                     the indicative costs to a business are:                                                                                                                                                        Halifax Pure Gym
                                                                                                                        Budget details
The investment being sought
from businesses in the BID area      Rateable Value   Levy Rate      Annual       This equates to:   This equates to:   Income                  Year 1     Year 2     Year 3     Year 4     Year 5     Total        % to total
                                                                                  Weekly             Daily
is still modest in relation to
what can be achieved. For the        £1 - £5,999      Zero           Zero         Zero               Zero
                                                                                                                        BID levy
                                                                                                                        revenue (Note 1)
                                                                                                                                                £427,170   £435,713   £444,428   £453,316   £462,383   £2,223,010   91%
                                                                                                                                                                                                                                 Budget notes
smallest business in the Business    £6,000           1.75%          £105         £2.02              £0.29              Other Income            £40,000    £40,800    £41,616    £42,448    £43,297    £208,162     9%
                                                                                                                                                                                                                                 1 Assumes a 95% collection rate and
                                                                                                                        (Note 2)
Improvement District, the daily      £10,000          1.75%          £175         £3.37              £0.48                                                                                                                         2% per annum inflation.
                                                                                                                        Total Income            £467,170   £476,513   £486,044   495,765    £505,680   £2,431,171   100%
cost is less than the cost of a      £25,000          1.75%          £438         £8.41              £1.20
postage stamp and even for a                                                                                                                                                                                                     2 Including income from landlords,
                                     £75,000          1.75%          £1,313       £25.24             £3.60
                                                                                                                                                                                                                                   associate members of the BID and
larger business; the daily cost is                                                                                      Expenditure             Year 1     Year 2     Year 3     Year 4     Year 5     Total        % to total
                                     £150,000         1.75%          £2,625       £50.48             £7.19                                                                                                                         other sources (including in-kind).
less than the price of a sandwich.   £350,000         1.75%          £6,125       £117.79            £16.78
                                                                                                                        Objective 1             £120,048   £121,375   £122,729   £124,109   £125,518   £613,779     26%

                                                                                                                        Objective 2             £85,603    £86,549    £87,515    £88,499    £89,503    £437,669     18%          3 Central admin, office and fixed
                                                                                                                        Objective 3             £124,614   £125,992   £127,397   £128,830   £130,292   £637,124     27%
                                                                                                                                                                                                                                   overheads.
                                     Sources of additional funding                                                      Objective 4             £32,656    £33,016    £33,385    £33,760    £34,143    £166,960     7%           4 Calculated as 5% of total levy billed.
                                                                                                                        Management costs        £70,076    £71,478    £72,907    £74,365    £75,853    £364,678     15%
                                     The BID Company is committed to seeking additional funding where                   (Note 3)                                                                                                 5 Accrual retained from levy revenue
                                     possible to increase the benefits that can be delivered by the BID                                                                                                                            to provide for costs of renewal of
                                                                                                                        Levy collection costs   £12,815    £13,071    £13,333    £13,599    £13,871    £66,690      3%
                                     to businesses.                                                                                                                                                                                the BID for any additional term,
                                                                                                                        Contingency (Note 4)    £21,359    £21,786    £22,221    £22,666    £23,119    £111,150     5%
                                                                                                                                                                                                                                   otherwise they will be spent on
                                                                                                                        Total                   £467,170   £473,267   £479,486   £485,829   £492,299   £2,398,051   100%           additional projects in the final year.
                                                                                                                        Expenditure

                                                                                                                        Accrual for                        £3,246     £6,558     £9,936     £13,381    £33,121
                                                                                                                        Renewal (Note 5)

                                                      22                                                                                                                                              23
Harveys will be voting YES to
                                                                         Halifax Town Centre becoming
                                                                         a Business Improvement District
Ballot and voting                                                        as we desperately need some
                                                                         new investment in our Town
                                                                         Centre. This gives businesses
                                                                         a real opportunity to vote on a
                                                                         business plan that will generate
                                                                         new ideas, new life and much
Businesses in Halifax town centre    To succeed the ballot has to pass   needed income into Halifax. It
will be asked to vote on whether     two tests:                          will give businesses a louder,
or not they wish the Halifax BID                                         more cohesive voice and allow
to implement the business plan       A simple majority vote of those     us to make improvements to
over the next five years 2017        who vote must register a            our town that will benefit us all.
to 2022.                             ‘YES’                               Tracy Harvey

                                                                         Yes
                                                                         Managing Director
Ballot papers will be sent out       AND                                 Harveys of Halifax
on 29th September 2016 to the
person identified in the specially   The aggregate rateable value
prepared register of potential       of those who vote ‘YES’ must
voters held by Calderdale            be greater than that of those
Metropolitan Borough Council.        that vote ‘NO’.

Each rateable property has
one vote. A proxy vote will be
available. Completed ballot
papers are to be returned no
later than 5pm Thursday 27th
October 2016. The result will be
announced on the following day.

                                                   24                                                         25
Monitoring Success

Working with key partners            Monitoring of basic service           Monitoring BID delivery
                                     provision
In order to deliver exceptional                                            Monitoring and measuring the
value for money, the BID will        Calderdale Metropolitan               performance and effectiveness
work closely with other key          Borough Council is committed to       of the BID activities is an integral
stakeholders such as property        sustaining core or basic services     and essential part of the plan.
owners, developers, Calderdale       to the area for the duration of       Businesses need to be confident
Metropolitan Borough Council         the BID so that the activities of     that their levy money is being
and the Police. It will seek,        the BID will be totally additional    invested as productively as
wherever possible to influence       and complementary. Provision          possible to maximise results.
and shape larger projects to the     of Baseline Statements will allow
benefit of its own aims while        the BID Company to regularly          The effectiveness of the measures
supporting others to achieve         appraise the delivery of core         undertaken will be gauged
their own objectives. In working     services and compare them with        for each project area. They
with others, the over-riding         the services identified in the        will include business surveys,
principle of the BID should not be   statements. From experience           photographic evidence, vacancy
compromised i.e. that the BID is     elsewhere we know this has an         levels, new investment into the        Exciting times are potentially
providing services and benefits      impact on that delivery and helps     area and parking, sales and            ahead for Halifax given all of
additional to those which would      to guarantee that money provided      footfall data.                         the building work currently
have happened if the BID had not     to the authorities via the business                                          ongoing around The Piece
been in existence.                   rates mechanism is well spent and                                            Hall area of the town. I think
                                     that standards are maintained.                                               that Halifax businesses should
                                                                                                                  support Halifax BID so that the
                                     So, local businesses have some                                               extra funds raised can be used
                                     direct control of Business Rates                                             in part for a joined up marketing
                                     investment in their area and                                                 strategy, which will ensure that
                                     the quality of local authority                                               we maximise the opportunities
                                     service provision.                                                           and benefits that this brings
                                                                                                                  for all of the town centre.

                                                                                                                  Vicky Atkinson
                                                                                                                  Director
                                                    26                                                            Riley & Co Ltd
As a business owner I feel it
     is imperative to make Halifax
     town centre a more attractive
     environment to both residents       Governance
     and visitors. The reason I wanted
     to join the Halifax BID was to be
     proactive and work together with
     other local business owners to
     help to improve the town centre,
     and therefore to improve the        A new and separate company             It will be driven by the private    All businesses will be encouraged
     economy of the town. Halifax        will be set up to act as the BID       sector and will include one         to be actively involved in
     town centre is currently going      Company. It will be a not for profit   Councillor from Calderdale          a Management Group and
     through an exciting transitional    company, limited by guarantee          Metropolitan Borough Council        associated working groups to
     period, with the Piece Hall         which will be legally and              as a Director and one Council       represent the levy payers. The
     redevelopment and I feel this       operationally responsible to the       Officer who will as act as a        Management Group will report
     coupled with the work of the        businesses in the BID area, for the    key operational link, but not       to the Board. Through specific
     Halifax BID team, we can make       delivery of the BID business plan      as a Director.                      working groups, the Management
     Halifax a vibrant and bustling      and its associated activities and                                          Group will be instrumental in
     town centre once more               will act on their behalf.              The main role of the Board is       prioritising the requirements of
     Richard Franklyn                                                           to safeguard the interests of       the levy payers into deliverable
                                         The management structure of the        levy payers by ensuring that the    projects which address their

     Yes
     Director
     Franklyns Jewellers                 BID will be a Board responsible        business operates in line with      needs, within the framework
     & Goldsmiths Ltd                    for governance, a Management           the BID plan, is professional       of the business plan.
                                         Group responsible for                  and offers consistent value for
                                         coordinating activity and delivery     money in line with its targets.     The Board and Management
                                         and working groups developing          The Board will ensure that the      Group will provide a consistent,
                                         the individual projects.               implementation of the BID will      collective and effective voice
                                                                                be monitored and delivered          for the businesses in Halifax.
                                         The Board will be elected by the       cost-effectively, through keeping
                                         members of the BID Company,            overheads to a minimum and
                                         drawn predominantly from those         using methods which will
                                         paying a levy in the area and          optimise the use of the revenue
                                         made up of a representative            budget and add real value to the
                                         cross-section of the businesses        delivery of the plan.
                                         and stakeholders of the area
                                         and key agencies associated
                                         with the successful delivery
                                         of the BID project.

28                                                                                              29
Final thoughts

                                    direction, a sense of purpose       This plan provides us with a clear
                                    and a clear identity in a rapidly   direction for a new exciting era in
                                    changing world.                     Halifax. I urge you to get involved
                                                                        and work together for the future
                                    A Business Improvement District     of the town and our businesses by
                                    provides us with an opportunity     voting YES in the ballot”.
                                    to forge even stronger links
                                    between us and work on projects     Leigh-Anne Stradeski
                                    which we initiate and which are     Co-Chair of Marketing
                                    important to us as committed        Halifax BID Steering Group
                                    and hardworking business people.    Chief Executive
“I have been privileged, over the   Towns and cities across the UK      Eureka Children’s Museum
last year to work closely with      are changing rapidly and we need
business people who have been       to ensure that Halifax does not
committed to creating a new         simply look to the past but takes
opportunity for all businesses      advantage of its heritage to look
across the whole of Halifax. It     to the future.
is a place which has a sense
of community but is seeking

                                                    30                                                        31
This prospectus should be read in conjunction with the full Business
       Improvement District Business Plan accessible on halifaxbid.co.uk
       or by phoning Lauren Barber on 01422 360035 or Angela Whiley
       on 01422 392234 or email info@halifaxbid.co.uk

@HalifaxBID
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