Halifax Business Improvement District 2017 - 2022 Prospectus - Halifax BID
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The Vision Contents Working with others 04 To develop Halifax town centre into a quality Steering Group Members 05 destination and a great place for business, leisure Message from the Co-Chair 06 Activities for 2017 to 2022 08 and culture with a profile which is recognised What is a BID? 08 regionally and nationally, for being family friendly, Research & Consultation 10 welcoming and inclusive to all and which builds Parking & Access 10 upon its heritage and looks to the future.’ Promotion of a lively Halifax 11 Creating a smart Halifax 13 Objective 1: Lively & Well Promoted 14 This prospectus should be read in conjunction with the Objective 2: Smart & Attractive 16 full Business Improvement District Business Plan accessible Objective 3: Welcoming & Accessible 17 on halifaxbid.co.uk or by phoning Lauren Barber on Objective 4: A Great Business & Leisure Offer 18 01422 360035 or Angela Whiley on 01422 392234 or email info@halifaxbid.co.uk Streets in the BID area 21 How much will you pay? 22 Finance & budget 22 Ballot and voting 24 Monitoring Success 26 Governance 29 Final thoughts 30
Working with others The BID The current members Steering Group of the BID Steering Group are as follows: The Business Improvement Marketing Halifax set up The board of the company Sam Mason (Co-Chair) Jason Gregg Richard Franklyn District (BID) investment a Steering Group for the will be open to all businesses Chief Executive General Manager Owner programme will be delivered development of this BID which in the BID area. The Piece Hall Woolshops Shopping Centre Franklyns Jewellers through the four key strategic acts as the body which has objectives and their related proposed the BID for the Leigh-Anne Stradeski (Co-Chair) John Walker Richard Hemblys activities identified in this purposes of the BID Statutory Chief Executive Manager Director prospectus. Provisions. Eureka Children’s Museum Borough Market & CMBC Markets Spenser Wilson Accountancy Firm None of these will be achieved A totally separate and Adrian Broadhead Keith Cannon by the BID alone but through its independent company will be General Manager Surveyor & Property Manager Steven Leigh collective voice and influence set up, limited by guarantee Liquid Nightclub & Maine Street O&C Management Services Head of Policy & Representation and working closely with other and responsible for the Mid-Yorkshire Chamber businesses, organisations, implementation of the BID plan. Barbara Harbinson Neil Walsh agencies and the local authority Chief Executive Managing Director Suzanne Mitchell these objectives can be delivered. Creative Calderdale/ TJ Walsh Buses Former MD Halifax Opportunities Trust Vision Express, Woolshops Nicholas Worsnop Carol Geldard Partner Tracy Harvey Director Chadwick Lawrence Solicitor Managing Director Covea Insurance Harveys of Halifax Oliver Richardson Garry Richardson Owner Councillor Tim Swift Owner T Richardson Butchers Leader of Council & Gun Dog pub and Crown Borough Market Leader of Labour Party Street Properties Calderdale Council Paul Walters Gayle Appleyard Vice Chair of FSB Councillor Stephen Baines MBE Partner Owner of Lime Tree Europe Ltd Conservative Party Gagarin Studio Calderdale Council 04 05
Message from Sam Mason Co-Chair of the Halifax BID Steering Group We are fortunate to have as a special and welcoming place It is a chance for the town centre outstanding attractions and with so much to offer, visitors, businesses to take the lead on jewels such as the Borough its residents and business. A the way in which Halifax presents Market and the modern family BID acts as the catalyst which itself and is perceived, so don’t let leisure complex of Broad Street brings businesses and other this unique opportunity slip by. Plaza but Halifax is little known organisations together. We urge you to look carefully at beyond Yorkshire except as being the proposal and to give it your the origin of the ‘Halifax Building This BID Proposal and Business full support at the formal BID Society’ and the home of ‘Quality Plan sets out projects and vote in October. Street’. The marketing of the town initiatives which aim to address is lost in the desire to promote the challenges and take Sam Mason the district of ‘Calderdale’ but advantage of all the town centre Co-Chair of the Marketing actually deserves to be profiled, has to offer. It aims to develop a Halifax BID Steering Group ‘Marketing Halifax’ was promoted and acclaimed in clear identity for the town centre Chief Executive Officer established in 2009 to support its own right as an attractive, and develop the experience for of the Piece Hall and improve the offer and inclusive town with so much visitors, residents, those who attract more people to Halifax to offer. work in the town and businesses town centre. This has been done themselves. through working together with With all towns and cities businesses and organisations across the country facing the This plan has been created by the as partners, with a very limited challenges of changing lifestyles, BID Steering Group made up of a budget. However the organisation increased mobility and increased cross section of businesses from realised that the challenges and competition from other retail large to small and from retail to opportunities facing businesses destinations and commercial professional services. in Halifax would be even more centres, Halifax is in an ideal This is a realistic plan with effectively addressed through position to launch itself into the realistic targets at a realistic cost. the development of a Business national and international arena Improvement District or BID. 06 07
I think the Halifax BID represents an excellent step forward in making our town a fantastic Activities for 2017 What is a BID? family-friendly place in which to live, work and play. With to 2022 if you all of the new developments Vote YES happening in the town centre, including the Piece Hall, Square Chapel, and the new library, Subject to a successful vote • Signage scheme to make Business Improvement Districts, Halifax will soon be a world- in October 2016, the new BID full use of the town and its (BIDs) are the fastest growing class destination drawing will start on 1st April 2017 and facilities. partnership framework seen for visitors from throughout the activities will include: decades in the UK. Quite simply UK and beyond. Eureka! has • Ambassadors to promote a BID is a geographically defined its own extensive plans for • A clear and distinctive Halifax the area, welcome visitors, area where businesses pay into a growth and development on brand used for promotion. support businesses and collective pot of money to pay for our site, and part of this involves work with Police. additional services that they feel the development of stronger • Campaigns and promotions for will benefit them and the local physical and thematic linkages retail and leisure businesses. • Development of a diverse to the town centre to provide evening and night time community. visitors and families with an • Raise the profile of professional leisure offer. outstanding and joined-up service businesses locally Each business pays according • Events to create an animated to its rateable value and all the experience of all that Halifax and regionally. has to offer. feel to the town and build money collected goes to buying • Improved ‘parking experience’ its reputation. the extras by common consent. Yes Leigh-Anne Stradeski and availability of parking The process is managed by the Chief Executive spaces. businesses themselves and lasts Eureka Children’s Museum for up to five years. • Improved appearance of derelict sites and vacant buildings. • Promotion and development of the culture and leisure offer both day and night. • Additional festive and creative lighting and floral displays. • Market intelligence and loyalty scheme for Halifax. 08 09
% of businesses rating issues as poor or very poor Research & Parking & Access Promotion of 1 Availability of 68% business parking Consultation a Lively Halifax 2 Availability of customer parking 61% The last year has seen extensive Parking was ranked by more the town centre and encouraging The initiative nominated by 3 Interest shown by the Council 57% research undertaken across the businesses than any other issue people to explore more of the businesses as being the most town centre to ensure that the as being either poor or very town on their visit. important was ‘Developing the plan which has emerged has an in poor. Improving the ‘Parking town’s identity and branding to 4 Night-time perception of your area 56% depth understanding of the views Experience’ was considered Improved signage and visitor attract more visitors’. Halifax is and aspirations of the businesses as the second most important information was the twentieth currently marketed as part of 5 Cost of parking 50% in the area. initiative for a BID to deliver. most important initiative ranked ‘Calderdale’ but businesses felt by more than half of the strongly that Halifax has a lot 34% of businesses in the town Besides parking, access issues in businesses as very important. to shout about and should 6 Range of shops 50% centre feel that over the last five general were the most discussed promote its own identify and Police support years Halifax has become a worse topics in workshops, along with There were many comments raise awareness of the town 7 for your business 46% place to do business and only improved signage and the flow about the way in which the at a national and even 23% of businesses feel that the of pedestrians around the town location of the bus station and international level. town has started to see recovery as a whole. These issues featured the car parking all serve to 8 Delivery access, loading and unloading 46% from recession. in five of the top 20 initiatives encourage people to the eastern Promotion and awareness of businesses wanted to address. In particular there was a concern side of the town centre, and there was a distinct feeling that the the town was the third most important set of suggestions 9 Appearance and state of the buildings 41% about the pedestrian routes commercial core of the town had as a group, given by businesses between the different parts of migrated eastwards, downhill. to the open question about the 10 Interest by landlords 39% most important initiatives to your business. Specific initiatives such 11 Crime and security generally 39% as a ‘Dedicated website and social The way businesses media to target more customers/ 12 clients’ came third in the rankings work together 39% of important initiatives for Greenery and businesses. 13 floral displays 37% Outside events and 14 animation in the streets 36% Business Crime 15 Prevention Scheme 35% 10
% important measures to help your business 1 Developing town’s identity and branding to attract 82% Creating a smart and attractive more visitors Halifax with a great business offer 2 Improved parking experience 77% Dedicated website and 3 social media to target more customers/clients 74% Many people talked about It was clear that businesses The environmental issues The range of shops in Halifax the importance of having a Improved appearance considered that Halifax has some were collectively the second was considered as the sixth worst vibrant and lively town which 4 of derelict, vacant or old buildings 74% great buildings and is potentially most important initiative issue in the town centre with a was inclusive for all ages, all a great town, but it needs to be identified by businesses in the clear feeling that the town’s retail nationalities and all types cared for and that there is a lot to open question about two top offer needs to be improved if it is of people from families to 5 Extension of current CCTV monitoring and coverage 71% do in some parts of the town in suggestions making a difference to broaden its appeal and be truly individuals. It was this sense of terms of tidying up the buildings to your business. Although these all inclusive. Improved business crime inclusiveness which permeated all aspects of the discussion from 6 prevention scheme 66% and looking after the heritage. ‘Improved appearance of derelict, comments covered improved cleaning, more floral displays access to events, to the feeling Provide a strong collective vacant or old buildings’ was the and better festive lighting, most of safety and welcome for all. 7 voice to influence key strategic 66% fourth most important initiative comments related to addressing issues identified by 74% of businesses. the state of the buildings in the Although there was some Marketing to target The state of the buildings was town and taking more pride in reservation about the impact 8 and attract new businesses/investors 65% also identified as the ninth worst its heritage. of events on trade, there was a issue in Halifax. Marks and Spencers general acknowledgement that events help raise the awareness 9 More Police Support Night time 64% Woolshops, Halifax of what the town has to offer and encourages repeat visits in the 10 More Police Support Daytime 61% future. Businesses commented on Local networking and the sustainability of events and the importance of an on-going 11 initiatives to encourage more local trading 59% programme, not simply restricted Working with the Council to one or two significant events with nothing else in between. 12 to improve traffic flow around the town 59% Events and animation ranked thirteenth in terms of important 13 Events and animation in the streets and open spaces 58% initiatives for businesses. 14 Improvements to the condition of roads and footpaths 57% 15 Single point of contact for Halifax for issues, support etc 56% 13
Objective 1: Lively & Well Promoted To develop and promote Activities Retail and Health & Beauty the strengths and Measures and Results We are voting yes because we want a. Work with all stakeholders to define, develop and promote g. Design and coordinate businesses to thrive and a place characteristics of Halifax • Footfall to the town centre people want to come to. We want the identity of Halifax town centre which reflects its strengths, campaigns which focus on and build awareness of its characteristics and heritage and creates a sense of pride by its key trading periods, highlight which is stronger than national Halifax to be a place that people high street trends. retail, professional service, businesses and local population. the particular strengths of who live and work in are proud of. leisure and cultural offer this sector in Halifax and take • Increased number of active users of digital media Rebecca Brooksbank locally, regionally and b. Develop the use of digital and social media channels, traditional advantage of new trading & Kirsty Stansfield promoting Halifax and nationally. marketing and PR which informs and increases awareness of Halifax as opportunities. Business Owners its businesses. a town, its business sectors, its events and all it has to offer, in a way La Munch Bunch which is consistent with its identity, to visitors and businesses alike. Culture and Leisure • Increased levels of sales Amount the BID will spend: activity across the whole c. Develop promotional campaigns and a loyalty scheme for people of the town centre. h. Raise the profile and awareness using the town centre’s businesses which captures market of the quality and diversity • Positive media exposure A total of £614,000 intelligence, develops marketing capability for the businesses and locally, regionally and of the culture and leisure over five years the BID and attracts even more shoppers and clients. economy in Halifax town centre nationally measured through numbers of articles, increasing the numbers of d. Develop effective communications between businesses to promote publications, click-throughs visitors enjoying this aspect of on digital media and value awareness of different issues which may affect trading conditions, the town centre at all times of through using advertising opportunities and their immediate environment. day, evening and night. value equivalent. (a.v.e) e. Act as a collective voice and represent business interests with all • Numbers of businesses actively Professional Services engaged in BID activities and stakeholders to influence any aspect of marketing and promotion of the use of and their association the town centre and its businesses to ensure that it is in line with the i. Develop specific campaigns I see the Halifax BID as a vehicle to help with Halifax in their own BID business plan objectives. to enable the professional marketing and promotion. grow and publicise what Halifax has to service businesses in Halifax to offer along with inspiring new creative f. Work with businesses and other organisations to develop • Numbers of businesses and raise their profile locally and events and schemes which will see the and organise events to create an animated feel to the town public regularly engaged and regionally and benefit from the involved in a loyalty scheme. BID enhance the towns offering. as a whole and build the reputation of Halifax as a great association with the Halifax place to be entertained. Adrian Broadhead town centre identity. General Manager Liquid Nightclub 14 15 and Maine Street
Objective 2: Objective 3: Smart & Welcoming & Attractive Accessible To create a sense of ‘place’ c. Provide cleaning services To provide a welcoming b. Work closely with the Council areas, by developing the existing for visitors and people where appropriate and Measures and Results and easily accessible place and others to improve the business crime prevention additional to services provided availability of car parking for all schemes and working with working in the town by the local authority, with • Footfall to the town centre for visitors, workers and those working in the town centre partners and organisations in the centre to enjoy. a focus on targeted street which is stronger than residents to explore. and for those who visit. town centre including voluntary national high street trends. cleaning and deep cleaning organisations, the Police Amount the BID will spend: in certain areas. Amount the BID will spend: c. Work closely with the Council and CCTV. • Increased number of locations and other car park operators across Halifax town centre A total of £437,000 d. Work with landlords, agents where events and street A total of £637,000 to improve signage and access over five years and others to ensure that entertainment can occur. over five years to car parks and the provision Measures and Results vacant premises or derelict of a ‘parking experience’ across properties are maintained • Increased number of events Halifax for both visitors and • Improved perception of Activities and presented in a smart and and street entertainment and Activities those who work in the town, in attractiveness of the town tidy appearance and do not a greater perception of things a way which is commercially centre measured through a. Improve the appearance happening measured through a. Uniformed day time sustainable, increases patronage surveys of visitors and those detract from the appeal of the and vibrancy of the streets surveys of visitors. Ambassadors to: and meets the needs of the town who work in the town centre. immediate environment. and open spaces by the use centre’s businesses. • Increased numbers of cars • Increased numbers of people I. Help promote the area, to using car parks and street of additional floral displays, e. Work with businesses and visiting Halifax from the welcome visitors and provide d. Work with others to improve parking in Halifax town centre. public art and festive and other partners including the catchment area and beyond. support for the implementation access and pedestrian flow creative lighting in a way which Police and Local Authority • Improved perception of the of events and animation in the between different parts of the ‘parking experience’ in Halifax complements and develops the to develop a diverse evening streets and open spaces. town centre, its businesses and town centre. heritage and characteristics of and night time leisure offer the Halifax BID area. which appeals to people from II. Support businesses in tackling its attractions, to encourage • Improved perceptions of all ages and backgrounds, in and communicating issues which people to explore and make visitor and business safety b. Support the development and a safe, clean and attractive affect their business more use of the town and and feeling of welcome. implementation of initiatives environment. on a day to day basis. all it has to offer. • Reduction of incidents which improve and protect the of crime and anti-social III. Work closely with the Police e. Tackle anti-social behaviour behaviour. public realm and the buildings and other agencies in tackling and crime issues which impact of the town and which • Numbers of parking spaces antisocial behaviour and crime upon the visitor experience complement and develop available in or near the BID issues which impact upon the and affect businesses in certain area both on and off-street. the characteristics of Halifax visitor experience. town centre. 16 17
Objective 4: A great business & leisure offer To encourage growth, b. Work with others to develop a which may affect trading development and retail and leisure framework for conditions and to ensure that the town centre and support its businesses are able to optimise investment of businesses implementation with partners. their involvement and benefit which complement and from the BID’s activities. build on the strengths c. Work with partners, landlords of Halifax town centre. and property agents to market Monitoring the Results the town centre to potential new f. Work with other organisations retailers and investors in line Amount the BID will spend: with recommendations from an to monitor footfall, commercial performance, parking statistics, updated retail leisure framework customer perceptions and A total of £167,000 for the town centre. other key measures across the over five years Halifax BID area and provide Business support and regular reports and performance development updates for businesses. Activities d. Encourage and support Encourage investment to relationships between Measures and Results: complement the Halifax vision businesses and organisations • Increased range of retail, which seek to develop skills leisure and evening a. Influence, support and and have a positive impact economy offer. encourage plans and proposals upon their current business • Reduced levels of vacant and As a newcomer to owning a for new buildings, signage, performance and future business derelict properties in Halifax business in Halifax, I think BID is building refurbishments and development. town centre. a fantastic opportunity for local public realm developments business owners to collectively • Numbers of business which build upon the town e. Develop effective be able to voice stronger enquiries through centre’s strengths, serve communications between commercial property agents. opinions, in order to influence to develop its identity and businesses and the BID the direction of our town complements and its heritage organisation to promote • Monitoring of footfall and centre for the future. sales performances across and characteristics. awareness of different issues Halifax town centre with Katie Lockett regular reports and feedback Store Director to businesses. 18 19 Vision Express
The shaded area represents the full extent of the Halifax Business Improvement District. The BID area includes any road or street and all small business areas and Streets in the BID area courtyards located off roads that are located within the boundary of the defined BID area as per the shaded area on the map, even if they are not listed. Akroyd Place Charlestown Road King Edward Street Silver Street Albion Street Cheapside King Street Smithy Street Alexandra Street Church Street Lily Lane South Parade Alfred Street East Clare Road Lister Lane Southgate Back Ferguson Street Clare Street Lister Street Square Back Lord Street Coleridge Street Lord Street Square Road Back Victoria Street Commercial Street Lower Cross Street St James Road Bank Bottom Corn Market Lower Kirkgate St James Street Barum Top Cow Green Market Arcade St Johns Lane Bath Street Cripplegate Market Street Stead Street Berry Lane Cross Hills Mount Street Sunderland Street Berwick Street Cross Street Mulcture Hall Road Swine Market Black Swan Passage Crossley Street New Road The Market Arcade Blackledge Crown House North Bridge The Old Arcade Blackwall Crown Street North Bridge Street Thomas Street Borough Market Deal Street North Parade Trinity Place Bowling Dyke Discovery Road Northgate Trinity Road Boyne Street Dispensary Walk Old Cock Yard Trinity Street Broad Street Ferguson Street Old Lane Union Street Broad Street Plaza Foundry Street Old Market Union Street South Bull Close Lane Fountain Street Orange Street Upper George Yard Bull Green Gaol Lane Paradise Street Upper Kirkgate Burdock Way George Square Pellon Lane Victoria Street Cadney Croft George Street Piece Hall Wade Street Carlton Place Gibbet Street Portland Place Wards End Carlton Street Great Albion Street Powell Street Waterhouse Street Carlton Terrace Hall Street Prescott Street Well Lane Carrier Street Harrison Road Princess Street Wesley Court Causeway Hopwood Lane Rawson Street Westgate Central Street Horton Street Russell Street Westgate Arcade Chapeltown John Street School Street Winding Road Charles Street King Cross Street Shakespeare Street Woolshops © Ordnance Survey May 2016 License number 100057711 20 21
How much Finance will you pay? & budget The payment of the levy by There will be an annual inflationary increase of all levy charges year on Other possible income sources will include grants where the criteria each business in the Halifax year for the duration of the Business Improvement District. This will be matches the aims of the business plan, voluntary contributions from In the middle of two major BID is compulsory and is set in a minimum of 2% increase year on year or the inflation percentage as property owners, companies and organisations outside the BID area and cities in the North, makes legislation. The BID levy payment determined by the Consumer Price Index as at the 1st December of the those not liable for the levy. It is estimated that this could be around Halifax the reason for the is made regardless of whether the year before the next billing process, whichever is the greater. Inflation £212,000 over the five year period. additional stop off for a breath business chooses to vote or if it will not apply for the first billing cycle in 2017. of fresh air & vibrant culture. Through discussion, developers, property owners and other stakeholders in votes against the BID. The levy the area will be invited to participate in the Business Improvement District Nathan Benton is regulated in a similar way to With levy bands and a 1.75% levy, and improve delivery against the business plan objectives even further. Gym Manager business rates. the indicative costs to a business are: Halifax Pure Gym Budget details The investment being sought from businesses in the BID area Rateable Value Levy Rate Annual This equates to: This equates to: Income Year 1 Year 2 Year 3 Year 4 Year 5 Total % to total Weekly Daily is still modest in relation to what can be achieved. For the £1 - £5,999 Zero Zero Zero Zero BID levy revenue (Note 1) £427,170 £435,713 £444,428 £453,316 £462,383 £2,223,010 91% Budget notes smallest business in the Business £6,000 1.75% £105 £2.02 £0.29 Other Income £40,000 £40,800 £41,616 £42,448 £43,297 £208,162 9% 1 Assumes a 95% collection rate and (Note 2) Improvement District, the daily £10,000 1.75% £175 £3.37 £0.48 2% per annum inflation. Total Income £467,170 £476,513 £486,044 495,765 £505,680 £2,431,171 100% cost is less than the cost of a £25,000 1.75% £438 £8.41 £1.20 postage stamp and even for a 2 Including income from landlords, £75,000 1.75% £1,313 £25.24 £3.60 associate members of the BID and larger business; the daily cost is Expenditure Year 1 Year 2 Year 3 Year 4 Year 5 Total % to total £150,000 1.75% £2,625 £50.48 £7.19 other sources (including in-kind). less than the price of a sandwich. £350,000 1.75% £6,125 £117.79 £16.78 Objective 1 £120,048 £121,375 £122,729 £124,109 £125,518 £613,779 26% Objective 2 £85,603 £86,549 £87,515 £88,499 £89,503 £437,669 18% 3 Central admin, office and fixed Objective 3 £124,614 £125,992 £127,397 £128,830 £130,292 £637,124 27% overheads. Sources of additional funding Objective 4 £32,656 £33,016 £33,385 £33,760 £34,143 £166,960 7% 4 Calculated as 5% of total levy billed. Management costs £70,076 £71,478 £72,907 £74,365 £75,853 £364,678 15% The BID Company is committed to seeking additional funding where (Note 3) 5 Accrual retained from levy revenue possible to increase the benefits that can be delivered by the BID to provide for costs of renewal of Levy collection costs £12,815 £13,071 £13,333 £13,599 £13,871 £66,690 3% to businesses. the BID for any additional term, Contingency (Note 4) £21,359 £21,786 £22,221 £22,666 £23,119 £111,150 5% otherwise they will be spent on Total £467,170 £473,267 £479,486 £485,829 £492,299 £2,398,051 100% additional projects in the final year. Expenditure Accrual for £3,246 £6,558 £9,936 £13,381 £33,121 Renewal (Note 5) 22 23
Harveys will be voting YES to Halifax Town Centre becoming a Business Improvement District Ballot and voting as we desperately need some new investment in our Town Centre. This gives businesses a real opportunity to vote on a business plan that will generate new ideas, new life and much Businesses in Halifax town centre To succeed the ballot has to pass needed income into Halifax. It will be asked to vote on whether two tests: will give businesses a louder, or not they wish the Halifax BID more cohesive voice and allow to implement the business plan A simple majority vote of those us to make improvements to over the next five years 2017 who vote must register a our town that will benefit us all. to 2022. ‘YES’ Tracy Harvey Yes Managing Director Ballot papers will be sent out AND Harveys of Halifax on 29th September 2016 to the person identified in the specially The aggregate rateable value prepared register of potential of those who vote ‘YES’ must voters held by Calderdale be greater than that of those Metropolitan Borough Council. that vote ‘NO’. Each rateable property has one vote. A proxy vote will be available. Completed ballot papers are to be returned no later than 5pm Thursday 27th October 2016. The result will be announced on the following day. 24 25
Monitoring Success Working with key partners Monitoring of basic service Monitoring BID delivery provision In order to deliver exceptional Monitoring and measuring the value for money, the BID will Calderdale Metropolitan performance and effectiveness work closely with other key Borough Council is committed to of the BID activities is an integral stakeholders such as property sustaining core or basic services and essential part of the plan. owners, developers, Calderdale to the area for the duration of Businesses need to be confident Metropolitan Borough Council the BID so that the activities of that their levy money is being and the Police. It will seek, the BID will be totally additional invested as productively as wherever possible to influence and complementary. Provision possible to maximise results. and shape larger projects to the of Baseline Statements will allow benefit of its own aims while the BID Company to regularly The effectiveness of the measures supporting others to achieve appraise the delivery of core undertaken will be gauged their own objectives. In working services and compare them with for each project area. They with others, the over-riding the services identified in the will include business surveys, principle of the BID should not be statements. From experience photographic evidence, vacancy compromised i.e. that the BID is elsewhere we know this has an levels, new investment into the Exciting times are potentially providing services and benefits impact on that delivery and helps area and parking, sales and ahead for Halifax given all of additional to those which would to guarantee that money provided footfall data. the building work currently have happened if the BID had not to the authorities via the business ongoing around The Piece been in existence. rates mechanism is well spent and Hall area of the town. I think that standards are maintained. that Halifax businesses should support Halifax BID so that the So, local businesses have some extra funds raised can be used direct control of Business Rates in part for a joined up marketing investment in their area and strategy, which will ensure that the quality of local authority we maximise the opportunities service provision. and benefits that this brings for all of the town centre. Vicky Atkinson Director 26 Riley & Co Ltd
As a business owner I feel it is imperative to make Halifax town centre a more attractive environment to both residents Governance and visitors. The reason I wanted to join the Halifax BID was to be proactive and work together with other local business owners to help to improve the town centre, and therefore to improve the A new and separate company It will be driven by the private All businesses will be encouraged economy of the town. Halifax will be set up to act as the BID sector and will include one to be actively involved in town centre is currently going Company. It will be a not for profit Councillor from Calderdale a Management Group and through an exciting transitional company, limited by guarantee Metropolitan Borough Council associated working groups to period, with the Piece Hall which will be legally and as a Director and one Council represent the levy payers. The redevelopment and I feel this operationally responsible to the Officer who will as act as a Management Group will report coupled with the work of the businesses in the BID area, for the key operational link, but not to the Board. Through specific Halifax BID team, we can make delivery of the BID business plan as a Director. working groups, the Management Halifax a vibrant and bustling and its associated activities and Group will be instrumental in town centre once more will act on their behalf. The main role of the Board is prioritising the requirements of Richard Franklyn to safeguard the interests of the levy payers into deliverable The management structure of the levy payers by ensuring that the projects which address their Yes Director Franklyns Jewellers BID will be a Board responsible business operates in line with needs, within the framework & Goldsmiths Ltd for governance, a Management the BID plan, is professional of the business plan. Group responsible for and offers consistent value for coordinating activity and delivery money in line with its targets. The Board and Management and working groups developing The Board will ensure that the Group will provide a consistent, the individual projects. implementation of the BID will collective and effective voice be monitored and delivered for the businesses in Halifax. The Board will be elected by the cost-effectively, through keeping members of the BID Company, overheads to a minimum and drawn predominantly from those using methods which will paying a levy in the area and optimise the use of the revenue made up of a representative budget and add real value to the cross-section of the businesses delivery of the plan. and stakeholders of the area and key agencies associated with the successful delivery of the BID project. 28 29
Final thoughts direction, a sense of purpose This plan provides us with a clear and a clear identity in a rapidly direction for a new exciting era in changing world. Halifax. I urge you to get involved and work together for the future A Business Improvement District of the town and our businesses by provides us with an opportunity voting YES in the ballot”. to forge even stronger links between us and work on projects Leigh-Anne Stradeski which we initiate and which are Co-Chair of Marketing important to us as committed Halifax BID Steering Group and hardworking business people. Chief Executive “I have been privileged, over the Towns and cities across the UK Eureka Children’s Museum last year to work closely with are changing rapidly and we need business people who have been to ensure that Halifax does not committed to creating a new simply look to the past but takes opportunity for all businesses advantage of its heritage to look across the whole of Halifax. It to the future. is a place which has a sense of community but is seeking 30 31
This prospectus should be read in conjunction with the full Business Improvement District Business Plan accessible on halifaxbid.co.uk or by phoning Lauren Barber on 01422 360035 or Angela Whiley on 01422 392234 or email info@halifaxbid.co.uk @HalifaxBID
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