GROWING the covenant STRATEGIC PLAN 2021 - 2025 - MENTOR Maryland | DC
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02 INTRODUCTION & OVERVIEW 06 MENTOR MARYLAND | DC’S STORY & IDENTITY 08 MISSION, VISION, & STRATEGIES 09 VALUES & COMMITMENTS 10 VALUE PROPOSITION STATEMENT 12 EXPANSION INTO DC METRO AREA 14 PROCESS FOR SETTING THE FIVE-YEAR PLAN 16 STRATEGIC PLANNING RETREAT 18 MENTOR MARYLAND | DC’S FIVE-YEAR PLAN 19 BIG GOAL 20 STRATEGIC PRIORITIES 21 SUB-PRIORITIES 24 NEXT STEPS & RECOMMENDATIONS 25 NEXT STEPS FOR DC EXPANSION 26 INTERNAL GROWTH 1
Introduction & Overview of Strategic Planning Process Who MENTOR Maryland | DC is as an organization, from its history and mission to the values that guide its work 2
OUR PLANNING PROCESS In the summer of 2020, Maryland Upholding The Covenant report MENTOR partnered with Equivolve findings and recommendations, and to facilitate a strategic planning the many voices that contributed to process to guide its work moving that process and report. Maryland forward. The engagement offered MENTOR has approached the Maryland MENTOR the opportunity planning process with considerable to: thought, intention, and input so that our immediate path forward is • Reflect on Maryland both responsive and proactive. A MENTOR’s growth, plan is only effective if it is utilized, accomplishments, and implemented, revisited, and revised learnings since its founding; as needed – so MENTOR Maryland | • Assess what has worked DC’s intention is not to treat what is well and where Maryland in this plan as static, but rather as a MENTOR needs and wants road map. to grow; • Set a clear and shared Maryland MENTOR was established vision for the future of through the hard work, vision, Maryland MENTOR’s work; and support of many different and stakeholders who believed in the • Articulate how Maryland need and opportunity for such MENTOR intends to reach an organization to exist. In this the goal it set through this important moment of reflection process. and growth, we want to honor and thank those who have helped the organization get to where it The process was designed to be is. Now, in 2021, the organization inclusive and engage the range of is expanding its footprint to more stakeholders that interact with and formally serve the DC Metro Area as are impacted by Maryland MENTOR, MENTOR Maryland | DC. MENTOR including mentoring program Maryland | DC cannot do this work providers, young adults engaged alone and it is our hope that our in mentoring, board members, community and partners will re- partners, funders, staff, and technical commit with us as we move on the assistance consultants. Additionally, path set forward by this process. this strategic plan continues to build on Maryland MENTOR’s 2018 3
OUR PLANNING PROCESS: KEY ACTIVITIES & TIMELINE Equivolve led MENTOR Maryland | DC through a process to clarify its values, set a five-year goal, and identify key priorities in support of that goal. It included steps to explore a more formal expansion into the District of Columbia metro area, including an opportunity to join forces with a DC based non-profit, MentorPrize. The planning process included extensive data collection and review, including the MENTOR 2020 Affiliate Assessment which captures input from 26 internal and external partners, a statewide mentoring program survey conducted in the summer of 2020 which received 126 responses, and interviews with 25 stakeholders conducted by Equivolve between October and November 2020. The findings from these efforts were utilized to design a strategic planning retreat with the MENTOR Maryland | DC board and staff in February 2021 in addition to being utilized to create the strategy captured in this document. 4
Strategic Planning: JUNE 2020 - APRIL 2021 JUN | JUL Maryland State Mentoring Survey 2020 MENTOR MD | DC Affiliate Assessment Board sets decision-making SEPT | OCT criteria for expansion into DMV 2020 Equivolve conducts interviews w/ MD & DC Metro Area stakeholders NOV | DEC 2020 Equivolve analyzes interview data and produces internal findings report Findings reviewed related to expansion into DMV Board makes decision about moving forward w/ expansion JAN | APR Two-day planning retreat w/ MENTOR MD | DC Board & Staff 2021 MENTOR MD | DC & MentorPrize boards vote to merge Equivolve synthesizes the themes from the retreat and creates strategic plan 5
MENTOR Maryland | DC’s Story & Identity Who MENTOR Maryland | DC is as an organization, from its history and mission to the values that guide its work 6
A BRIEF REFLECTION ON OUR JOURNEY I n 2018 Maryland MENTOR them. Through the leadership became the Maryland affiliate of Executive Director, Sadiq Ali, of MENTOR: The National Maryland MENTOR is represented Mentoring Partnership. That year, in critical conversations in the it engaged in a statewide listening youth development sector and tour to better understand the field are viewed as thought leaders – it included 15 town hall meetings and trusted voices advocating for that were attended by over 200 youth. It has created opportunities people and served as a catalyst for mentoring programs to learn for much of its work today. Since together and from each other then, Maryland MENTOR has through initiatives such as the established a powerful team of 12 Moving Towards Liberation cohort expert consultants who provide learning experience, and has technical assistance and support developed important partnerships, to mentoring programs; it has such as the Baltimore City increased its staff capacity to Schools mentoring pilot, that three full time staff and three full has the potential to dramatically time AmeriCorps VISTA members increase the access to mentoring. who support the daily operations It is with this strong foundation of the organization, providing that Maryland MENTOR moves trainings, conduct outreach, forward, now as MENTOR establish partnerships with school Maryland | DC, with increased districts, and increase the visibility clarity and determination. of Maryland MENTOR’s resources so that more programs are aware of the resources available to 7
O ur first few years were steeped in our collective passion to see young people succeed and to do so according to the principles of equity and according to young people’s definition of success. After undergoing an extensive strategic planning process, we are even more excited about the future and look forward to using this plan as a guide and roadmap to do a combination of the following: amplify our efforts, amplify youth voice, amplify the drive for making our planet a more equitable place and SADIQ ALI to eradicate racism in all its forms, and finally, to amplify the EXECUTIVE DIRECTOR notion we are 1000x stronger together than we are apart.” MENTOR MD | DC MISSION, VISION, & STRATEGIES MENTOR Maryland | DC’s mission is to fuel the quality and quantity of mentoring relationships for young people and to close the mentoring gap. It envisions every young person having the supportive, caring adult relationships they need to grow and develop into thriving, productive, and engaged adults and can do so in an equitable world. How? To date, MENTOR Maryland | DC has worked directly with local organizations to increase their capacity and effectiveness through the strategies of customized evidence-based training, technical assistance and support. 8
VALUES & COMMITMENTS Organizational values serve as a guide for the organization - in its work, culture, and decision making. The staff and board of MENTOR Maryland | DC intentionally examined its beliefs to articulate how it intends to approach its work. VA LU E S COM M IT M ENTS MENTOR Maryland | DC seeks to In support of our values and role as embody and reflect the following an intermediary for quality mentoring, values both internally and through we commit to supporting programs its work: and influencing systems by: INCLUSION & AUTHENTICITY • Encouraging systems and programs to critically interrogate • Create an environment themselves, to consider the where anyone engaging with context in which they work, and MENTOR Maryland | DC feels to acknowledge the dynamics welcome and able to show around race, gender, age, and the up as their full and authentic many other forms of power and selves, just as we want for oppression. young people being mentored • Consistently being a voice that names the dimensions of RACIAL EQUITY power and privilege that impact • Actively engage in mentoring. conversations about race and • Bringing and promoting consistently apply a racial authenticity. equity lens • Expanding our community’s • Incorporate and create understanding of who can be a trainings for the mentoring mentor and who mentoring is for. field centered on racial equity LEARNING & INNOVATION • Engage in regular staff trainings and dedicate time to share and learn from each other, modeling what we encourage programs to do • Seek new ideas and solutions to increase our impact and effectiveness 9
VALUE PROPOSITION STATEMENT The positive impacts of mentoring are clear. The Centers for Disease Control and Prevention lists mentoring as one of four strategies that holds the most promise for youth violence prevention. YOUNG PEOPLE WHO WERE AT-RISK FOR FALLING OFF TRACK, BUT HAD A MENTOR ARE: 55% 130% 52% more likely to more likely to hold less likely than enroll in college leadership positions their peers to skip a day of school M entoring is one of our greatest tools for improving the quality of life and wellbeing of our youth and our communities – and it engages our whole community. A strong mentoring landscape is one where young people not only have access to mentoring but that the mentoring program and relationships meet quality standards that are safe and effective. It requires intentional recruitment, training, and matching of mentors and mentees, and consistently evaluating and refining efforts. Programs need to have both the capacity and ability to apply best practices to effectively deliver mentoring services that positively impact youth. MENTOR Maryland | DC’s value proposition is to build an effective mentoring ecosystem by facilitating the quality improvement of programs, promoting clear standards, and being a champion for mentoring that is inclusive, authentic, and for everyone. 10
A FORMULA FOR SUCCESS Clear Measures & Standards of Quality Accessible Technical Assistance & Resources Stronger Mentoring Landscape Coordination & Inclusive Network Building Through the planning process, many stakeholders shared their thoughts on the value MENTOR Maryland | DC brings to those it serves and spoke to the qualities MENTOR Maryland | DC demonstrates as an organization. Following are some of the sentiments shared by respondents to the Statewide Survey on Youth Mentoring and stakeholders interviewed as part of the strategic planning process. 11
FORMAL EXPANSION INTO THE DISTRICT OF COLUMBIA & JOINING FORCES WITH MENTORPRIZE E ven as the statewide MENTOR MentorPrize, to increase the impact of affiliate for Maryland, the both organizations. With support from organization served the DC Metro Equivolve, organizational leadership and Area, providing training and capacity board members engaged in fact finding building to programs in the area. Through and due diligence that included collateral the strategic planning process, it made review, focus groups, and data collection a thoughtful and intentional decision to ensure mission alignment and to identify to formally expand its footprint to key next steps for a successful merger. The become the regional MENTOR affiliate Board of Directors for both organizations serving the state of Maryland and the saw tremendous value in coming together District of Columbia. This consideration and through a thorough and thoughtful was a key part of the planning process exploration process, ultimately decided and included an opportunity to join to merge the two organizations. forces with the DC-based organization, 12
M entorPrize has a rich history of serving the mentoring community in the DMV and especially of connecting mentors and volunteers to opportunities to engage with and support young people in a variety of ways. Launched in 2014, MentorPrize is pleased to have worked with close to 30 partners and while recruiting and connecting over 2000 passionate, vetted mentors. It is with this legacy in mind that we are beyond excited to join forces with MENTOR Maryland | DC to become MENTOR Maryland | DC and have the opportunity to serve even LESLI E ADEL MAN more program partners and, by extension, many thousands FOUNDER more young people positively. The mentoring movement in M E N TOR PR I ZE the DC region is alive and well and we can’t wait to embark upon this next chapter.” 13
Process for Setting MENTOR Maryland | DC’s Five-Year Plan An intentional and thoughtful process to setting a big goal, priorities, and sub-priorities in service of MENTOR Maryland | DC’s mission 14
STRATEGIC PLANNING: DATA COLLECTION I nput from a wide range of stakeholders was critical to the strategic planning process. The themes and insights from several data sources were analyzed and used during the strategic planning retreat and guided the design of the priorities and internal action steps that MENTOR Maryland | DC has developed through this process. Two primary sources were a statewide survey and interviews. STAT E WI D E S U RV E Y STAK EH OLDER O N YOU T H M E N TO R ING INTERVIEWS 126 institutions and organizations that 25 stakeholders participated in a series of operate youth mentoring programs in 14 interviews and focus groups which were the state of Maryland, as well as the conducted to capture: District of Columbia, completed the • Honest opinions about what Statewide Survey of Youth Mentoring works and doesn’t work related to Programs from July 1st–August 28th, mentoring in Maryland and with 2020. In total, these 126 organizations MENTOR Maryland | DC to inform indicated they operated 502 distinct what roles they can and should mentoring programs. The survey play in the landscape collected data in the areas of: • Ideas and innovations that could • Organizational Basics & inform the direction of MENTOR Mentoring Program Details Maryland | DC and support their • Mentoring Program mission Participants • Assess clarity of messaging about • Organizational Needs and MENTOR Maryland | DC’s identity Perceptions of MENTOR and role Maryland | DC • Inform fundraising strategy A summary of findings from the survey Interviewees included: is available on MENTOR Maryland | DC’s • External stakeholders website and the complete data set was used to inform the goal and priorities • Former mentees/peer mentors captured in the strategic plan. • Funders • MENTOR Maryland | DC Technical Assistance Consultants • DC stakeholders 15
STRATEGIC PLANNING RETREAT I n February of 2021, the MENTOR Maryland | DC board and staff engaged in a two-day virtual strategic planning retreat to engage in big picture visioning, clarify the organizational values that undergird its culture and decision- making, and to set the goal that will inform and guide its work for the next five years. The board and staff used data collected through the planning process to chart its path forward. Throughout the two days, stakeholders engaged in critical discussion in response to questions like: “What can MENTOR Maryland | DC do to shift the power and possibilities for young people?” “What are the critical current environmental factors that need to be considered in designing for the future?” The result is what you will see on the following pages, and what you will see from MENTOR Maryland | DC moving forward. It has been intentional in setting a direction that is true to its mission while being accountable and responsive to the needs of its community and those it serves. 16
Below are words captured from an activity where the MENTOR MD | DC board and staff reflected on the meaning and perception of what a mentor is. 17
MENTOR Maryland | DC’s Five-Year Plan Visioning for the future based on MENTOR Maryland | DC’s values, experience, data and current context 18
MEN TO R MARYLAND | DC’ S BIG GOAL 500,000 Mentor Relationships & $100 Million Dollars Invested in Mentoring O ver the next five years, MENTOR Maryland | DC will support mentoring programs and systems leaders in connecting 500,000 mentoring relationships and work to transform investments in mentoring with the goal of seeing 100 million dollars invested across Maryland. This bold five-year goal will only be considered successful if accomplished while engaging in systems level change, expanding mentoring programs, and shifting the narrative about mentoring, including what it is and who it is for. 19
STRATEGIC PLAN: P R I O R I T I E S F O R T H E B I G G OA L T aking stock of its core functions, organizational strengths, and areas of opportunity raised by partners and stakeholders, MENTOR Maryland | DC identified a set of priorities that serve as the path toward achieving its big goal to support 500,000 new mentor relationships and see $100 million invested in mentoring. The priorities are inter-related and operate at MENTOR Maryland | DC’s point of impact - supporting programs and influencing systems. Two fundamental strategies that span across the priorities are youth engagement and fund development. These are meant to be integrated throughout and are fundamental to the success of each priority. PRIORITY PRIORITY PRIORITY 1 2 3 Advocate for Systems Expand Mentoring Shift the Narrative Level Change Programs Around Mentoring Youth Engagement & Fund Development 20
S T R AT E G I C P L A N : SUB-PRIORITIES PRIORITY 1 PRIORITY 2 PRIORITY 3 Systems Level Expand Mentoring Shifting the Advocacy Programs Narrative Identify & solidify Expand school-based Develop key relationships with programs messaging for policy champions changing the narrative Create policy & Expand faith-based Communications advocacy platform programs plan for changing the narrative Formalize network Increase Black & Incorporate youth of quality mentoring Brown serving experience & youth programs grassroots programs voice into campaign F or each priority, MENTOR Maryland | DC identified a set of sub- priorities that will not only help make progress toward the big goal but that take in to account the needs and opportunities raised through the data and input from programs and stakeholders to enhance the mentoring landscape. Each of the sub-priorities below has a further detailed implementation plan designed by staff to guide their daily work and track progress. The sub-priorities integrate several of the recommendations that came from the Upholding the Covenant report and MENTOR Maryland | DC’s statewide listening tour in 2018. 21
PROG WE WANT YOU TO JOIN US As MENTOR Maryland | DC implements its strategic plan, there are opportunities for all types of partners to support and to be actively engaged. There is a role for everyone in creating a strong ecosystem for mentoring and MENTOR Maryland | DC welcomes the engagement of those who share SY its vision and commitment to fueling the quality and quantity of mentoring relationships for Maryland and &P DC's young people and to close the mentoring gap. I thoroughly enjoyed being a part of our strategic planning process at MENTOR MD|DC. It’s going to allow us to be even more impactful as we champion more and better mentoring throughout the region because we know our young people deserve it. Now we’re ready to make the plan a JASON BI SCI OTTI reality! Join us!" BOARD CHAIR 22
• Use MENTOR Maryland | DC’s no-cost services to GRAMS: continuously improve, including becoming a part of the MENTOR Maryland | DC Quality Program Partners • Become a mentor and encourage others to as well INDIVIDUALS: • Be a champion and share your story • Advocate for efforts that support and increase YSTEMS LEADERS resources for mentoring • Help amplify messaging to shift the narrative POLICY MAKERS: about who mentoring is for • Invest in mentoring programs and the FUNDERS & infrastructure necessary to support them • Develop mentoring programs within your PHILANTHROPY: organization 23
Next Steps & Recommendations Taking steps internally and with partners to support MENTOR Maryland | DC’s big goal and internalize feedback received through the planning process 24
N E X T S T E P S F O R D C E X PA N S I O N A s MENTOR Maryland | DC more formally expands its footprint into the DC Metro Area, there are initial steps that it intends to take to ensure it understands and is prepared to meet the needs of the area. Throughout the strategic planning process, Equivolve documented ideas and suggestions from stakeholders in both Maryland and DC related to the expansion. LANDSCAPE & NEEDS ASSESSMENT: Immediate Action: Intentionally build strong relationships and transparent It will be critical to know what organizations partnerships with those who have in DC need from MENTOR Maryland | DC been leaders in the space, including and that it hear directly from DC providers, especially considering the changing landscape the United Way of the National Capital and impacts of the pandemic. Area and Deloitte. Additionally, acknowledge the previous work done Immediate Actions: by these organizations as it engages 1. Conduct a listening tour in the DMV with partners. (scheduled for summer 2021), similar to the tour in Maryland that produced the Upholding the Covenant report, to meet MESSAGING, COMMUNICATIONS, and begin building relationships with & BRANDING mentoring programs and stakeholders as well as identify key needs in the landscape. For its stakeholders in both Maryland and DC MENTOR Maryland | DC will additionally Metro Area, it is critical to establish branding replicate a statewide survey in DC, similar where both regions can see themselves and to the one conducted in Maryland. the opportunity. The value proposition of what MENTOR Maryland | DC is adding to the DC 2. The findings of this listening tour will then Metro Area needs to be very clear. be integrated into this strategic plan, adding nuance and detail to the ways in which the Immediate Action: Establish clear talking big goal and priorities align with the needs points that are used consistently during of DC. the first year of the expansion; be clear in outreach and convening efforts the role and functions MENTOR Maryland | DC is offering to the region. LEARN FROM HISTORY: While MENTOR Maryland | DC is not new to the DC Metro Area, it will be expanding MAXIMIZE PARTNERSHIPS its offerings and presence in an area with a strong commitment to mentoring and where There are opportunities for new partnerships other organizations have convened mentoring through this expansion that may not otherwise programs. MENTOR Maryland | DC should have been viable. continue to learn from previous efforts and the work that has been done by others as well Immediate Action: Identify a few key target as remain cognizant of perceived competition sports industry partners and new businesses among providers that has been an issue in the to begin cultivating. The sports industry past. has not historically been very engaged in mentoring in the DC Metro Area (e.g., ESPN) 25
CONSIDERATIONS FOR INTERNAL GROWTH As MENTOR Maryland | DC implements its strategic plan, it has an opportunity to assess and adjust its internal structures and operations to align and support its goals. The planning process itself offered an opportunity for leadership and key stakeholders to provide insights for continued success and effectiveness. In addition to the considerations below, there is an overall need and opportunity to address a main theme around communicating MENTOR Maryland | DC’s goals and priorities – suggesting that this strategic plan should be shared widely and intentionally with all those who have been involved as well as the broader ecosystem. STAFFING & STRUCTURE Provide targeted capacity-building and training opportunities that are intentionally Continue to be thoughtful about the use and designed for different levels of mentoring, e.g., deployment of full-time staff vs temporary target to new, emerging, proficient programs roles (e.g., AmeriCorps positions). Role to best meet their needs, helping to bring consistency, especially in a small organization, smaller and less resources organizations and can be a challenge to maintaining strong supporting groups of people interested in partner relationships and engagement. come together and be mentors. Add or adjust staffing to align with priorities; this could include part- or full-time positions dedicated to policy and to narrative change. FUND DEVELOPMENT Consider utilizing satellite offices to better Focus efforts on public sources, including new serve areas outside of Baltimore or implement opportunities for public funding with Mayor a “chapter” model. This could be particularly Scott and opportunities that may emerge from relevant with the expansion into the DMV. the formal presence in the DC Metro Area. Seek more opportunities for joint funding with partner organizations. DATA CAPACITY & INFRASTRUCTURE Increase use of data and measurement to track outcomes as well as to tell the story of impact BOARD DEVELOPMENT and value of mentoring and of MENTOR Maryland | DC. Continue to build on the level of board engagement modeled through the strategic planning and expansion processes. As reflected in the Affiliate Assessment, this PARTNERSHIPS & ENGAGEMENT continues to move in a positive direction with Create a Youth Advisory Board to stay grounded board members desiring to be active and in the experience of those being mentored and actively engaging more consistently. to ensure youth are not overlooked as a key stakeholder. Increase coordination with YMCA. There is a need for more coordination with the network of YMCAs to truly have a statewide movement. 26
THANK YOU! MENTOR Maryland | DC would like to extend its deepest gratitude to its many partners who supported and participated in this strategic planning process including: The MENTOR Maryland | DC Board of Directors Staff at MENTOR: The National Mentoring Partnership MENTOR Maryland | DC Staff All of the individuals who participated in strategic planning interviews and focus groups The 126 programs that participated in the Statewide Survey of Youth Mentoring Programs MentorPrize Board of Directors Funders Equivolve Consulting Nfranklin Design 27
OUR Board of directorS LESLIE ADELMAN, ESQ. KELLY MEDINGER MENTORPRIZE TREASURER MARION I. & HENRY J. KNOTT FOUNDATION ROCHELLE ARNOLD-SIMMONS VICE CHAIR UNDER ARMOUR ELLIE MITCHELL MARYLAND OUT OF SCHOOL TIME NETWORK JASON BISCIOTTI BOARD CHAIR POINTFIELD PARTNERS/ MICHAEL PETRY, CPA BISCIOTTI FAMILY FOUNDATION KPMG LLP DINA ELBOGHDADY ALLISON SOLOMON MENTORPRIZE DELOITTE JEN LOK BETSY FOX TOLENTINO, ESQ. ERNST & YOUNG LLP MARYLAND DEPARTMENT OF JUVENILE SERVICES ADRIAN MCLEMORE ANNIE E. CASEY FOUNDATION ELIJAH WHEELER MONTGOMERY COUNTY COLLABORATION FOR CHILDREN, YOUTH & FAMILIES, INC. 28
T his was M E N TO R Maryland | DC’s first formal strategic planning process since launching our organization in 2018, and it couldn’t have come at a better time. We’ve experienced dramatic operational shifts in the pandemic environment, are witnessing growing needs in the community we serve, and recently expanded our I couldn’t be more excited footprint into the Capital region. about what is in the works All of these factors point to for MENTOR MD | DC as a the urgency and opportunity result of our strategic plan. for MENTOR to be an even The plan informs our ultimate stronger leader in the mentoring goal to shift the power movement. Our strategic plan from the typical didactic will help us diversify the ways of a mentoring relationship we support the many programs between mentor and mentee, in our region who have boots to one that appropriately and on the ground and are actively rightfully centers the promise connecting young people with and voices of our youth. We mentors who can help guide all have engaged in various them through life.” conversations in multiple settings about disparities KELLY MEDI NGER that we’ve learned about or BOARD TREASURER seen firsthand this past year. The strategic plan stands as a document to our stated commitment to move past talk toward action and change. Equity requires more than words, it demands action.” ELIJA H WHE E LE R BOARD MEMBER 29
GROWING the covenant STRATEGIC PLAN: 2021 - 2025 1500 UNION AVE., SUITE 2300 | BALTIMORE, MD 21211 @MENTORMDDC | #MENTORINGAMPLIFIES INFO@MENTORMDDC.ORG | MENTORMDDC.ORG
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