TRADE 2018 Gold Coast 2018 Commonwealth Games - QUEENSLAND AUSTRALIA - Embracing 2018
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TRADE 2018
Gol d Coa st 2018 Commonwe alth Game s
Q U E E N S L A N D AUS TR A LI A
MINISTER’S MESSAGE
Increasingly, major sporting events are in the ‘business of sports’—hosting and
recognised as important catalysts for helping to deliver major international sporting
promoting international trade and investment. events. Queensland's burgeoning knowledge
The Gold Coast 2018 Commonwealth Games industries will be a key focus, including the
(GC2018) will be no exception. transformation of the Commonwealth Games
Athlete’s Village into a globally recognised
GC2018 will be the biggest event held Health and Knowledge Precinct as the
in Australia this decade, with over centrepiece of the GC2018 legacy.
6600 competitors and officials from
70 Commonwealth nations and territories, In addition to export opportunities, the
and up to 3000 media representatives. positive impacts of investment directly
This will create an outstanding cultural, and indirectly associated with GC2018 are
community and economic legacy. already clear. New and upgraded world-class
sporting venues and enhanced transport
Trade 2018—the Gold Coast 2018 infrastructure will provide catalysts for
Commonwealth Games Trade and growth long after GC2018.
Investment Program—will see all levels of
government working together to showcase GC2018 will be a memorable celebration
the Queensland and Gold Coast economies of our commercial and cultural ties to the
to the world, promote them as attractive Commonwealth. Through Trade 2018, we look
places to do business and pursue export forward to working closely with our partners
and investment attraction opportunities. in the City of Gold Coast and the Australian
Government to maximise the long-term
This exciting program will focus on four international business legacy of GC2018.
key sectors, reflecting shared priorities
across local, state and national program Honourable Kate Jones MP
partners. These sectors include health and Minister for Education and
knowledge, food and agribusiness, education Minister for Tourism, Major Events
and training, and Queensland’s expertise and the Commonwealth Games
MAYOR’S MESSAGE
The Gold Coast is a city like no other—inspired
by lifestyle and driven by opportunity.
The Gold Coast is well and truly open for
business and the entrepreneurial spirit has
been a hallmark of our city for many years now.
It is a city where the ‘have-a-go’ spirit is strong
and people are proud to live, work, study, start
and grow a business, and raise a family.
I am particularly excited about the business,
A unique opportunity
trade and investment opportunities in the lead-
up to and during the GC2018 Commonwealth In April 2018, the Gold Coast will host the The Gold Coast will come alive during Games
Games. 21st Commonwealth Games, attracting more time in an 11-day celebration of sport and
than 6600 athletes and team officials from culture. An exciting program of business
Trade 2018 is a whole-of-government 70 nations and territories. While it is the fifth events and opportunities will accompany this
partnership that leverages the strategic time the Games have come to Australia, it is world-class sporting event in the lead-up to,
importance of the Commonwealth and the first time they have been held in a regional during and after the Games. This provides a
prioritises key markets and opportunities Australian city—showcasing a growing unique opportunity for international investors
across our investment, tourism, business and economy in the midst of transformation. and buyers to directly experience the depth
education sectors. of expertise available in Queensland and
The Gold Coast 2018 Commonwealth Games meet with local businesses able to meet their
We are taking advantage of our opportunity to (GC2018) will be the biggest event the city future needs.
shine on the world stage. The work we’re doing has ever hosted, and the largest in Australia
now for the Games will transform the Gold for a decade. GC2018 presents a once-in-a-
Coast from a city with potential into a truly generation opportunity to secure long-lasting
world-class global centre. economic, social and reputational benefits for
the Gold Coast, Queensland and Australia.
I encourage you to join us on the Gold Coast,
as part of Trade 2018, to sustain, diversify,
prosper and grow our economy. The future
is bright as we work together to continue the
Beijing 2008 London 2012
economic transformation of our great city. Olympics
Olympics
Tom Tate $200m $200m
Mayor Athens 2004
City of Gold Coast Olympics
$50m
Vancouver
2010 Winter
Doha 2006 Olympics Value of major event contracts
Asian Games
$195m delivered by Australian suppliers
$150m
Trade 2018 Phase 1: International activations
The Commonwealth includes some of Following its launch at a formal ceremony at This will frame Trade 2018 international
Commonwealth organisations including the
Queensland’s most important trade and Buckingham Palace on Commonwealth Day activities, with a parallel roadshow of business
Commonwealth Enterprise and Investment
investment partners, including the United (13 March 2017), the Queen’s Baton Relay is receptions and investor briefings in key
Council, are partnering in Trade 2018.
Kingdom, India, New Zealand, Singapore, passing through every Commonwealth nation markets to strategically target international
Papua New Guinea, Malaysia and Canada. Activity in each market will build on and territory in the lead-up to GC2018. buyers and investors, and attract visitation to
Combined, these markets are worth more than opportunities before, during and after GC2018, Commonwealth House (an exclusive space
$9.4 billion in export value to Australia, with and will include targeted inbound and where Games Partners will be able to host
India worth $5.4 billion alone. outbound missions, international activations business leaders from across the world)
via business receptions and investor briefings during Games time.
In a time of global economic change and that run concurrently with the Queen’s Baton
uncertainty, including the United Kingdom’s Relay, and an extensive Games-time business-
changing relationship with Europe, there is a hosting program.
new emphasis on Commonwealth trade ties Launch
Buckingham Palace Caribbean Europe Oceania
including effort to define a new Commonwealth Games-time business programming will 20 May– 16 August– 14 November–
13 March
trade agenda. incorporate a range of exclusive business 27 July 29 September 24 December
events and present an exciting opportunity for
Hosting GC2018 Commonwealth Games international delegates to network with local
during a period of historic change presents businesses, supporting new and improved
unique opportunities to influence trade and international relationships.
investment across the Commonwealth.
In order to identify opportunities, attract
Trade 2018 is being led by the Queensland investment and facilitate export growth, a Africa Americas Asia
15 March– 27 July– 29 September–
Australia
Government in partnership with the City of three-phased approach will be taken. While 2018
20 May 15 August 31 October
Gold Coast. This program is working with this will be focused on the Gold Coast,
business and industry to leverage trade opportunities across Queensland (particularly
and investment opportunities in priority in regional centres) will also be identified
Commonwealth markets. and promoted.
$551m
$484m $824m Malaysia $38.8b $500b $20.5b
$5412m Rank: 16 $626m
Canada UK Canada UK Malaysia
Rank: 17 Rank: 8 $686m Rank: 13 Rank: 2 Rank: 18 $98.6b
India PNG
Rank: 4 Rank: 14
$821m $39.7b
Singapore Singapore
Rank: 13 New Zealand Rank: 5 New Zealand
Rank: 9 Rank: 12
Queensland’s most valuable export markets—ranking of Commonwealth countries Australia’s most valuable inward direct investment markets—ranking of Commonwealth countries
Reference: Australian Bureau of Statistics, Foreign Trade 2015/16 Reference: Department of Foreign Affairs and Trade, 2015
Phase 2: Local industry engagement and inbound activations
International
activations
Phase 1
2
From May 2017, Trade 2018 will work with advantages in comparison to other agricultural
(from 2017)
Phase
Queensland suppliers to match them with regions around the world, including proximity
international opportunities. Queensland to major growth markets in Asia. Queensland
and the Gold Coast will host inbound trade will benefit from this increased demand, with
missions from key markets. These will be the state’s assets representing an unrealised
linked to a number of defined industry opportunity for capital investment and returns.
sectors, reflecting shared priorities across
local, state and national program partners. International education and training Local industry
These efforts will also build on the local engagement and
The international education and training sector inbound activations
industry engagement work of local and state
is a major contributor to the Queensland
government agencies. (from March 2017)
economy as its second-largest services
export. Education also represents a key
Priority investment opportunities emerging strength for the Gold Coast. In 2015,
Queensland’s international education
and training industry generated more than
Health and knowledge
$2.8 billion in export revenue and supported
almost 20,000 jobs. The Australian Games-time business
Through our whole-of-government Advance
international education sector’s contribution programming
Queensland strategy, Queensland is
to export earnings is expected to almost (from late 2017)
committed to creating the knowledge-based
jobs of the future and investing in innovation. double to more than $33 billion by 2025.
The Gold Coast Health and Knowledge
Business of sports
Precinct will be a transformational GC2018
legacy project. For international investors,
The Gold Coast is racing up the ladder of
the precinct offers opportunities for mixed-
the world’s top sport cities. Sports Business
3
use development in a fully planned and
International has honoured the Gold Coast
infrastructure-ready precinct.
as the Best Newcomer in its biannual Phase
Ultimate Sport Cities Rankings, while the city
Food and agribusiness
experienced a meteoric rise up 39 places of
Queensland is a world leader in high quality the Sportcal Global Sport Index, ranked as
agricultural produce, and processes that the 18th top sporting city in the world.
are clean, green, reliable and secure.
With the number of major events (including
Queensland’s thriving food and agribusiness
GC2018) hosted in Queensland, there is a
industry grows one-third of Australia’s
growing pool of suppliers with capabilities
primary produce and is the second most
in event delivery. Trade 2018 will help these
important export commodity earner. More
businesses convert the experience gained
than 83 per cent of Queensland’s land area is
supplying to the Games into new international
Phase 3: Games-time business programming
dedicated to agriculture—at almost 144 million
opportunities.
hectares. Queensland boasts several distinct
Trade 2018 culminates during GC2018. The buyers and investors to explore commercial
Games will be a magnet for international opportunities as part of an exclusive program
visitors—athletes, media and tourists, as well of VIP receptions, networking activities and
29–31 21–28 20–22 2017– as representatives from foreign governments Commonwealth trade events.
March May November 2018 and businesses.
The Queensland Government and the City
Myriad Festival Sudirman Cup TropAg 2017 Further The celebration of sport and culture over of Gold Coast are partnering to deliver
2017—Queensland on the Gold delegations the 11 days of the Games will be leveraged Commonwealth House—an exclusive space
Innovation and Coast and events to to promote economic opportunities in where Games Partners will be able to host
Investment be announced Queensland and the Gold Coast. High-level leaders from across the world.
Summit meetings will be facilitated for potential
Indicative dates for inbound delegations in 2017
Embrace the opportunity
An exciting opportunity exists for potential
investors and export partners to be a part of this
exclusive trade and investment program in the
lead-up to, during and after GC2018.
Register your interest today at
www.embracing2018.com
Join the conversation at
www.linkedin.com/company/embracing-2018
A GC2018 legacy
GC2018 is not an end in itself, but an opportunity
that can be leveraged for years to come. After
GC2018, ongoing activities to capitalise on the
enhanced profile, business leads and relationships
created under Trade 2018 will be embedded within
the trade and investment activities of the City of
Gold Coast, Trade and Investment Queensland
and Austrade.
CS6853 4/17
© State of Queensland, 2017.
To find out more
Director, Industry Engagement
Office of the Commonwealth Games For more information on this licence, visit
Email: embracing2018@dtesb.qld.gov.au https://creativecommons.org/licenses/by/4.0/
Trade 2018 is a partnership between local, state
and national agencies: Disclaimer
• Queensland Government (Department of The information presented in this booklet is distributed
Tourism, Major Events Small Business and the by the Queensland Government as an information
Commonwealth Games) source only. The State of Queensland makes no
statements, representations, or warranties about the
• City of Gold Coast (CoGC) accuracies or completeness of, and you should not rely
on, any information contained in this publication. The
• Trade and Investment Queensland (TIQ)
Queensland Government disclaims all responsibility
• Australian Trade and Investment Commission and all liability (including without limitation, liability
(Austrade) in negligence) for all expenses, losses, damages and
costs you might incur as a result of the information
• Department of Foreign Affairs and Trade (DFAT) being inaccurate or incomplete in any way, and for any
reason. Any reference to any specific organisation,
• Gold Coast 2018 Commonwealth Games
product or service does not constitute or imply its
Corporation (GOLDOC) endorsement or recommendation by the State of
Queensland.
WWW.EMBR ACING2018.COM
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