GOING FOR GOLD THEWINE CHALLENGE - Gustobar
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EVERYTHING YOU NEED TO KNOW ABOUT INTERNATIONAL THE 9 WINE CHALLENGE GOING FOR GOLD PAGE 6 How the IWC works PAGE 8 Promoting your achievement PAGE 12
KEY DATES THE INTERNATIONAL WINE CHALLENGE 2019 9 4-5 WHY THE IWC STANDS APART FROM OTHER WINE COMPETITIONS 10-11 HOW THE TASTINGS WORK The rigorous process explained. 16-17 RESULTS AND AWARDS DINNER The big, glamorous reveal. 6-7 GOING FOR GOLD Entry opens 3 September 2018 12-13 STICKING Entry Postal: 4 October 2018 deadline Online: 24 October 2018 OUT! TRANCHE 1 Samples Delivery deadline (IWC shipping deal): 19 October 2018 Delivery deadline (shipping privately): International shipments: From 3 September to 25 October 2018 What can you win? The importance of the IWC’s Gold, Silver and Bronze awards – and how they could lead to Trophies and Champion status. How the Gold, Silver and Bronze awards could boost your business. UK shipments: From 29 October to 2 November 2018 Judging 12-16 November 2018 Results 29 November 2018 Entry opens Entry 3 December 2018 Postal: 14 February 2019 18-19 THE KEY INFORMATION 14-15 DISCOVERED deadline Online: 8 March 2019 How to enter the timeline, TRANCHE 2 shipping details etc. Samples Delivery deadline (IWC shipping deal): 1 March 2019 Delivery deadline (shipping privately) International shipments: From 3 December 2018 to The IWC Discovery Tastings and 7 March 2019 other opportunities. UK shipments: From 11 to 22 March 2019 Judging 1-11 April 2019 8-9 BEHIND Results Medals announced online: 8 May 2019 THE SCENES What goes on before 20 SAVE THE DATE the tastings. Judging 15-16 April 2019 TROPHY IWC Awards Dinner 2019. TASTING WELCOME Trophies results 9 May 2019 clear that the wine trade needs all the support it can get. The impartial endorsement of your wines by IWC the IWC’s expert judges has never been more important. As the International Wine Challenge (IWC) DISCOVERY moves towards its fourth decade, it’s worth The IWC has won its reputation by being At London Wine Fair: 20-22 May 2019 pausing to consider exactly what the IWC scrupulously fair. Judges do not specialise. does. The IWC exists to provide an impartial Everyone tastes everything. This eliminates At The Restaurant Show: 7-9 October 2019 TASTING assessment of the wines entered, which the possibility that judges specialising in a helps the international wine industry find new particular region may recognise wines and be ways to market, particularly for the wines biased in the score they award. awarded medals by the IWC. Wines that win medals at the IWC win them IWC At present, the world faces an economic in a truly blind tasting. outlook that several commentators predict to be gloomy over the medium term, so it is Charles Metcalfe, Co-Chair Tuesday 9 July 2019 AWARDS DINNER CONTACT US WINE ENTRIES AND JUDGING SHIPPING OF SAMPLES INVOICING AND PAYMENT at the Grosvenor House Hotel, Park Lane, London (IWC SHIPPING DEAL) Chris Ashton Alex Redfern Jacques Jordaan Beata Saluga-Tibble Director IWC Event Manager Hellmann Beverage Logistics Finance Department T: +44 (0)1293 610416 T: +44 (0)1293 610395 T: +44 (0)1304 248 390 T: +441293 610311 E: chris@internationalwinechallenge.com E: alex@internationalwinechallenge.com E: iwc@hellmann.net E: Beata.Saluga-Tibble@wrbm.com www.internationalwinechallenge.com
THE INTERNATIONAL WINE CHALLENGE 2019 THE INTERNATIONAL WINE CHALLENGE 2019 9 9 The sheer number of times a wine is tasted is what makes the International Wine Challenge truly unique. 1984 350 Every wine entered into the competition will be tasted by a minimum of 12 different judges including Masters of Wine. When the International The number of This process, along with the unbiased Wine Challenge international wine (IWC) was established. experts who judged nature of the expert judging, ensures the competition in that no good wines miss out on a 2018. medal from the IWC. 37 The number of countries where the 12 The minimum number of international judges come from. judges who taste each “For me, it’s the thoroughness of the medal-winning wine judging process. I’ve judged at wine (over 3 separate occasions). competitions in Australia, New Zealand, South America and South Africa as well as in Europe, and I know of no other competition that spends a week selecting the medal-worthy wines, and 55 1.2 then another week deciding which WHAT SETS THE IWC medals to award them. A wine that wins a medal has been tasted at least three times, and possibly up to seven!” BILLION Charles Metcalfe, Co-Chair APART FROM OTHER The number of The number of people countries entering worldwide who saw in 2018. the media coverage of the IWC 2018 results. COMPETITIONS? “The IWC is special because of the structure of the competition, the quality of our judges and the rigour of our judging process.” Peter McCombie MW, Co-Chair 20% The average increase in sales for wines carrying IWC medal stickers*. The stickers also encourage shoppers to spend a little extra on the wines. 8 The minimum number of checks on each bottle to ensure the process is reliable from delivery to tasting by the judges. For further details visit *Case-study IWC and Marks & 4 www.internationalwinechallenge.com Spencer Dec 2015 5
THE INTERNATIONAL WINE CHALLENGE 2019 THE INTERNATIONAL WINE CHALLENGE 2019 9 9 IWC Medals “For an Austrian producer to win the white wine Trophy “We are increasing of the world, it’s amazing! As a fairly young winemaker our production to meet receiving this award after two years of winemaking is just the growing demand like mind-blowing.” from our export markets. Since being Lorenz Hass-Allram, IWC Champion White Wine 2018, Weingut Allram awarded the IWC Great Value Champion Red Trophy last month, we have THE TROPHIES seen our orders increase.” A Gold medal is a great achievement. It's something to celebrate and shout about. But it's also a gateway to other prestigious awards... Faouzi Issa, Domaine des Tourelles, Great GOING Value Champion Red 2018 RNATION RNATION TE TE AL AL IN IN CH 19 CH 19 AL 0 AL 0 LEN G E 2 LEN G E 2 GREAT VALUE PLANET CHAMPION EARTH AWARDS AWARDS GREAT VALUE AWARDS PLANET EARTH AWARDS FOR GOLD IWC Great Value Awards are given to wines that These accolades are won by wines that have win a Gold or Silver medal and meet specific been awarded a Trophy or Gold medal in the volume, availability and pricing criteria. competition and are certified as sustainable, organic, biodynamic or Fairtrade. The IWC will announce the Great Value Trophy winners on 9 May 2019 with the Great Value Entrants must complete the certification Champions in the categories of red, white, question in section 4 of the entry form and be rosé, sparkling, fortified and sweet announced able to produce official certification upon at the Awards Dinner in July. request by the IWC. To be considered for this award producers must accurately complete section 6 (Production and W Retail) of the online entry form. RNATION TE inning a medal at the IWC is the ultimate third party AL IN endorsement of your brand. While a gold medal is the goal RNATION TE CH 19 AL 0 of many producers who enter the competition, silver and AL LEN G E 2 IN bronze medals are also recognised as a significant SPECIAL AWARDS CH 19 achievement and can help to boost a brand’s image and sales. AL LEN G E2 0 SPECIAL AWARDS WINEMAKER OF THE YEAR Entering the competition is also an excellent way to benchmark your wine against the rest of the world. These awards aim to recognise excellence in Most wines that succeed in getting through the second round will either receive a Gold, Silver or Bronze WINEMAKER OF THE YEAR AWARDS the global wine trade. medal or be given a Commended award. They are The IWC collates data from the results of the The Len Evans Trophy is awarded to also awarded points. competition, analyses and scores it to companies which have consistently excelled in determine the winners of the Winemaker of the the IWC over the past five years. Gold medal-winning wines from Tranche 1 and Year awards. Producers are awarded points for Tranche 2 of the competition go on to be judged each wine entered into the competition that The James Rogers Trophy is given to the best together to select the IWC 2019 Trophy have won a Trophy, Gold, Silver, Bronze medal new wine entered into the competition in its winners. There are regional, varietal, and or commended award. Points are deducted for first year of production. To be in with a chance national trophies to be won. wines submitted into the competition that did of winning the James Rogers Trophy it is not win an award. important that producers complete section 6 All IWC national trophy winners are then of the entry form. tasted against each other to find the The results are then weighted based on the Champion Trophy winners in the volume of entries and finally given an average The IWC Personality of the Year and Lifetime categories of red, white, rosé, sparkling, score per wine. Only wines submitted within Achievement Awards are bestowed on those fortified and sweet. five years of the most recent vintage will be people within the trade who have shown included in a producer’s score for a Winemaker dedication and commitment beyond the norm, of the Year Award. Bonus points are awarded for and have made a real difference to the global wines that are in the most recent vintage. wine industry. For further details visit For further details visit 6 www.internationalwinechallenge.com www.internationalwinechallenge.com 7
THE INTERNATIONAL WINE CHALLENGE 2019 THE INTERNATIONAL WINE CHALLENGE 2019 9 9 TIP: Use the IWC Global Shipping Service by Hellmann “The Co-Chairs are crucial, as we are there to rescue unfairly dismissed wines in the first week, and to Beverage Logistics, our logistics keep the standard of medals uniform in the second week. But we don’t change scores randomly. Any Co- partner. This is the most reliable Chair who wants to change a score has to have his or her change ratified by another Co-Chair. ” and cheapest shipping service Charles Metcalfe, Co-Chair available. For only £53 all charges associated with duty, storage, carriage, UK clearance and taxes on samples are covered. BEHIND STEP 1: STEP 2: STEP 3: STEP 4: STEP 5 SHIPPING ARRIVAL SORTING AND PICKING AND JUDGING SAMPLES PHOTOGRAPHING FLIGHTING Producers send their wine When the wines arrive at The bottles are placed on Wines are picked from the The wines are judged by samples to the IWC. the IWC their details are shelves in our temperature shelves and put into ‘tasting international experts (see checked, the bottles are controlled storage facility. flights’ – a group of wines with a pages 10-11 for details of the THE given a unique code and Wines are organised by similar style and from the same judging process and how it put in safe storage. country then style so that they country and region. All flights are could lead to a medal or are easy to locate. At this stage then put into blind tasting bags trophy). wines are also photographed and tagged with their unique for our website, app and for identifier to keep their true use in IWC press releases. identity concealed. To ensure the process is reliable, each bottle is checked at least 8 times from delivery to tasting by the judges. SCENES WHAT HAPPENS BEFORE THE TASTING? WHO TASTES THE WINES? THE JUDGES “Judging is collegiate, which means at any one time a number of experienced experts are tasting and discussing the wines. Judging is not ego driven, although you have to have a healthy ego to be a good judge; we have genuine discussions about wine quality, so that rather than averaging scores we consider the real quality. This gives us better results.” Peter McCombie MW, Co-Chair A CO-CHAIRS PANEL CHAIRS SENIOR JUDGES simple explanation of the complex system At the helm of the judges are Co-Chairs are supported by Panel Chairs, Senior Judges are individuals with great palates and that ensures all wines are tasted fairly six Co-Chairs, each of them whose crucial role is to control the individual considerable experience. They include Masters of Wine, leaders in their field. Between tasting panels to ensure that the quality, winemakers, senior wine buyers and specialist wine them, they taste every single potential and typicity of every wine is writers who are used to tasting large numbers of wines medal-winning wine, ensuring assessed fairly, professionally and consistently. within their daily work and have a thorough knowledge that only the best succeed. They of a broad range of wines. are Sarah Abbott MW, Tim Atkin The Panel Chairs are in attendance for the MW, Oz Clarke, Dr Jamie full 10 days of judging and, like the Co- For a full list of the hundreds of expert judges from all Goode, Peter McCombie MW Chairs, are the IWC's core group of tasters. over the world who tasted the wines for IWC 2018, visit and Charles Metcalfe. the International Wine Challenge website. For further details visit For further details visit 8 www.internationalwinechallenge.com www.internationalwinechallenge.com 9
THE INTERNATIONAL WINE CHALLENGE 2019 THE INTERNATIONAL WINE CHALLENGE 2019 9 9 HOW THE “I believe that blind tasting is the only honest way to assess wines. Any experienced taster has biases for or against wines or producers, unconscious or TASTINGS T not. Blind tasting removes those biases.” Charles Metcalfe, Co-Chair WORK he IWC offers two entry dates – Tranche 1 in November and FLIGHTING TEMPERATURE RECYCLING Tranche 2 in April. But the process for selecting the The wines are put in new ‘tasting flights’ or group of wines with a similar style and from CONTROLLED STORING At the end of each day’s judging, bottles, leftover wine, packaging and corks all get the same country or region. All wines awarded a Gold medal or fall into recycled. medal-winning wines is the the Great Value category are transported to All flights are then tagged with their unique a temperature controlled storage facility, In 2017 the IWC recycled 10.5 cubic metres same, with each Tranche split identifier and put into new blind tasting where they will be kept until the Trophy of wine and 231 cubic metres of polystyrene into Round 1 and Round 2. bags. Tasting. was transformed into insulation for houses. TASTING – ROUND 1 TASTING – ROUND 2 MEDALS ANNOUNCEMENT TASTING – TROPHY ROUND TASTING – CHAMPION TROPHIES In round one, wines are either marked as ‘out’, given a Commended award or Round two of the judging begins a few days after round one. Wines that have won Gold, Silver or Bronze or received a Commended Wines awarded Gold medals in Tranche 1 and Tranche 2 progress to TROPHIES ROUND ANNOUNCEMENT progress to the next round as a medal award can immediately promote their the Trophy round which takes place a All Trophy-winning wines are re- Wines that have won a Trophy award hopeful. This time wines are marked as ‘out’, success. There is no news embargo few days after round 2 of Tranche 2. tasted by the IWC Co-Chairs who then can immediately promote their success. given a Commended award, or and the results will be broadcast decide which wines should receive the The Co-Chairs re-taste all ‘outs’ and awarded Gold, Silver or Bronze through international press releases All Gold-medal-winning wines are highest IWC award, the Champion All Champion Trophy-winning wines Commended wines to confirm the medals. At this stage, points are also and across all IWC platforms, tasted, as are all Gold-medal-winning Trophies: will be announced at the annual IWC mark. If there is a disagreement in the awarded. including websites and social media. wines that fall into the Great Value Awards Dinner: result, a wine may be reentered into category. Regional and national Champion Red Wine, Champion White Wine, Great Value Champion Awards round two to give it another chance. All wines are re-tasted by the IWC Co- IWC medal stickers can be purchased Trophies and Great Value medals are Champion Sparkling, Own Label Range Award Chairs to verify the results. from the IWC shop or the electronic awarded. Champion Fortified Wine, Planet Earth Awards files downloaded for free. Champion Sweet Wine, Champion Wine Awards Champion of Champions. Champion of Champions Winemaker of the Year Awards IWC Special Awards For further details visit For further details visit 10 www.internationalwinechallenge.com www.internationalwinechallenge.com 11
THE INTERNATIONAL WINE CHALLENGE 2019 THE INTERNATIONAL WINE CHALLENGE 2019 9 9 STICKING OUT To help medal-winning producers make the most of their success, the IWC produces high-shine, foil bottle stickers. These stickers are a proven sales tool which can directly influence a customer’s purchasing decision. An independent study has shown that IWC medal stickers increase average sales of an award-winning wine by 15% and also encourage shoppers to spend a little extra on wines that have won an award. The medal and/or IWC Points stickers can be purchased online via the IWC shop in rolls of 1,000 or 5,000 (right or left leading) with significant discounts for large orders. International delivery is free of charge and stickers can be ordered as soon as the results of the competition are announced. Electronic copies of medal logos along with temporary medal certificates can also be downloaded via your IWC account for use on your promotional material. There is no embargo on the IWC results so we encourage all medal winners to make the most of these sales tools as soon as the results are publicised. All IWC medal winners are entitled to use these logos for a period of three years from the date of the award. TASTING NOTES When the results are announced entrants can Tasting notes for all medal-winning log in to their online IWC account to: • Check the results MEDIA COVERAGE The results receive widespread “Having award-winning wines highlighted in our stores gives both our expert staff and our customers the confidence to try a wines will be • Print off temporary certificates for coverage online and in newspapers bottle. What's more, having tastings and promotions which focus available on the IWC medal-winning wines and magazines, reaching an estimated on these wines gives our customers the chance to test their website shortly after • Download medal artwork in jpg, png and 1.2 billion people worldwide. tastes against some of the biggest names in the industry – it's a the announcement of psd formats The results are broadcast through really exciting and engaging asset.” the results. • Order IWC medal stickers international press releases and across all IWC platforms including Jack Merrylees, PR and Events Manager, Majestic Wine websites and social media. For further details visit For further details visit 12 www.internationalwinechallenge.com www.internationalwinechallenge.com 13
THE INTERNATIONAL WINE CHALLENGE 2019 THE INTERNATIONAL WINE CHALLENGE 2019 9 9 THE IWC FAMILY DISCOVERY HOW TO ENTER IWC MERCHANT AWARDS UK AND SPAIN TASTING The IWC Merchant Awards are all about rewarding To enter the Discovery Tasting, please see section 2 on the small and large businesses for the excellence of the entry form. It is essential that you indicate your primary work they do in selling wine and helping to bring focus (off-trade independent, off-trade multiple or on- wine to consumers all over the UK and Spain. The trade) so that we can categorise your wine correctly. IWC Merchant Awards continue to recognise and reward the rich diversity of the wine retail The fee for participating at the Discovery Tasting is £65 per market. This in turn will generate PR and entry/wine and two additional samples are required. The marketing opportunities to showcase the cost to ship wines to be included in the Discovery Tasting winner’s achievements to their existing and A PLATFORM TO using the IWC shipping deal is £57.32. potential customers. * Plus VAT, where applicable. You may request to pay in € or US$, IWC ENGLISH CELLAR DOOR OF and the price will be calculated at the current market rate. THE YEAR AWARD THE UK MARKET RNATION TE AL IN The IWC is partnering with the National Tourist Board, Visit England, on an initiative launched in 2016 to discover and celebrate the country’s best CH 19 AL 0 vineyard experiences. The IWC Cellar Door of the LEN G E 2 Year Award is a category that will assess the ENGLISH CELLAR DOOR overall customer service and touristic value OF THE YEAR The Discovery Tasting provides a unique delivered by English wine producers. This category is the first of its kind at an internationally recognised competition, platform for IWC competition entrants who as the IWC continues to lead the way in innovation within the wine industry. are seeking representation in the UK. O IWC SAKE AWARDS nly wines that do not yet have an importer to the UK are eligible The IWC Sake competition was introduced in 2007 and has grown to participate in this opportunity. exponentially with hundreds of sake being entered from Japan, Canada, Norway and the USA in the past. The IWC employs a vast Buyers from all channels, including supermarkets, agents, number of international sake experts to judge the competition each independents, and major restaurant and hotel chains, attend year. Sake competition adheres to the same strict processes as the the IWC Discovery Tasting. International Wine Challenge which combined with the experience of the panel undoubtedly make the IWC Sake competition the most Discovery Tasting wines are presented depending on their target credible of its kind. audience: off-trade (independent merchants, high street retailers WINE CHAL NAL LEN and supermarkets), which is split into off-trade independent and off- TIO A IWC CHINA (IWCC) GE RN CHI trade multiple, and on-trade (restaurants, hotels and bars). Within INTE NA these categories, the wines are further grouped by country and style, enabling buyers to easily browse and find products relevant to them. The International Wine Challenge has announced ࢵ ࢵ Ӿ ᴬ the launch of IWC China, a new standalone awards ។ ᯌ ᩦ and accreditation event focused on the Chinese wine market. The IWC is joining forces with the Shanghai International Wine Challenge (SIWC), which has been running wine competitions in China for 13 years. “A large proportion of wines entered into the IWC do not have distribution in the UK. If the producers who make them win IWC medals, they use these in markets all over the world to enhance their distribution. And a good medal gives them a better chance of getting a UK distributor, as well. Certainly, UK importers and retailers are proud of IWC awards, but they are probably used even more outside the UK.” Charles Metcalfe, Co-Chair For further details visit For further details visit 14 www.internationalwinechallenge.com www.internationalwinechallenge.com 15
THE INTERNATIONAL WINE CHALLENGE 2019 THE INTERNATIONAL WINE CHALLENGE 2019 9 9 T IWC he awards dinner is a great opportunity to network with the industry, celebrate your success and hard work... and taste the top wines. The IWC 2019 Awards Dinner will take place in London on 9 July 2019. AWARDS This exclusive event – often dubbed the ‘Oscars’ of the Wine Trade – is where the highly anticipated results of the Champion Trophy winners, Merchant of the Year Awards and Winemaker of the DINNER Year Awards are announced. There is no news embargo and the results will be broadcast through international press releases and across all IWC platforms including websites and social media. We encourage all our winners to take advantage of the tools we provide to promote their success: • High-shine, foil bottle stickers to make wines stand out in shops • Free digital medal logos for use online and in print • Free digital Champion logos for online and in print Watch the highlights from the IWC 2018 ceremony at YouTube/winechallenge For further details visit For further details visit 16 www.internationalwinechallenge.com www.internationalwinechallenge.com 17
THE INTERNATIONAL WINE CHALLENGE 2019 THE INTERNATIONAL WINE CHALLENGE 2019 9 9 HOW TO HERE’S THE TRANCHE 1 ESSENTIAL Online entries from 3 September INFORMATION to 24 October 2018 ENTER NO POLYSTYRENE PLEASE T Select the best tranche TRANCHE 2 for you and your wine. Online entries from he IWC are enthusiastic recyclers. We recycle all leftover wine, corks, bottles and Tranch 1 judging takes 3 December 2018 to packaging. In the past, polystyrene waste went to a company that turned it into place in November 2018 and 8 March 2019 insulation for homes. However, there is now a glut of polystyrene in the UK and we Tranche 2 in April 2019. are now unable to recycle it. So, this year, we are asking producers to use more eco- friendly materials for packaging, such as cardboard inners! ENTER THE SUBMIT SHIPPING DELIVERY COST SHIPPING COST OF COMPETITION YOUR ENTRY AGENTS ENTRIES Entering online will save you money. Complete and submit your entry before the Arrange shipment of your wine The International Wine Challenge strongly suggests that Countries where a Hellmann Beverage Global online entry fee: Register on the IWC website or log in relevant deadline dates. samples. We recommend using participants use the Hellmann Beverage Logistics shipping Logistics agent is available are listed £127+VAT* to your account if you have entered the IWC shipping deal using service. Producers who use this service will save hundreds of below. For full contact details visit: Hellmann Beverage Logistics. pounds in fees and taxes. The cost of the IWC shipping deal www.internationalwinechallenge.com/s *VAT payable where previously. Alternatively, download and If you would like to enter the Discovery Tasting applicable. You may covers all charges associated with duty, storage, carriage, UK hipping-your-wines.html complete the paper entry form from make sure you tick the relevant box on the clearance and taxes on samples supplied. request to pay in € or www.internationalwinechallenge.com entry form. See page 14 for details. Hellmann Beverage Logistics agents US$, and the price will The cost of using this service for one entry is £53* in addition are available in Australia, Austria, be calculated at the to the standard entry fee. If you have entered a wine into the Brazil, Canada, Chile, Croatia, France, current market rate. Discovery Tasting, where two extra samples are required, this Germany, Greece, Hungary, Italy, Japan, cost will increase to £57.32*. Macedonia, New Zealand, Portugal, Romania, Serbia, Slovenia, South *Plus VAT where applicable. You may request to pay in € or US$, Africa, Spain, USA. and the price will be calculated at the current market rate. For more information, please contact: iwc@wrbm.com For further details visit For further details visit 18 www.internationalwinechallenge.com www.internationalwinechallenge.com 19
THE INTERNATIONAL WINE CHALLENGE 2019 SAVE AWARDS IWC 2019 THE DINNER DATE 9th July 2019, Grosvenor House Hotel, Park Lane, London To book your ticket now visit www.internationalwinechallenge.com or email iwc@wrbm.com winechallenge INTERNATIONAL THE InternationalWineChallenge WINE CHALLENGE internationalwinechallenge 9 #IWC2019
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