GLOBAL INVESTOR DATABASE - OF ALTERNATIVE STRATEGIES

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GLOBAL INVESTOR DATABASE - OF ALTERNATIVE STRATEGIES
GLOBAL
 INVESTOR DATABASE
 OF ALTERNATIVE STRATEGIES
 CONNECT WITH GLOBAL INSTITUTIONAL
 INVESTORS ACROSS ALL ASSET CLASSES WHILE
 OUR APP STREAMLINES YOUR SALES PROCESS

PAGE 16

   NEW FEATURES ENHANCEMENTS
                 &                                    RELEASE DATE

                                                      AUGUST
   DATABASE ADDITIONS                                 2021

            © 2021 advinda Investor Cloud. All Rights Reserved
GLOBAL INVESTOR DATABASE - OF ALTERNATIVE STRATEGIES
TABLE OF
                                                 CONTENTS

1   Letter from the Founder & CEO                      01

                                                       02

2
    Introduction to advinda Investor Cloud
      About advinda                                    02
      About our founders DC Placement Advisors
                          -                            02
      One single app for all your fundraising and
      sales activities                                 03

3
    advinda Key App Components                         04
      advinda build in CRM
                   -                                   04
      advinda private market data                      04
      Asset allocation mix with investor preferences   05

4
    Discover advinda Private Market Data               06
      Predesigned packages segmented by region
                              ,                        07
      Predesigned packages segmented by investor
                              ,

      type                                             08

    Newly Launched Packages                            12

5     goESG Europe
      goBlockchain CryptoInvestors
                   &
                                                       12
                                                       12

6   advinda Academy                                    13

7   A Snapshot of the advinda Live Database            14

                                                       16

8
    advinda             - New Release - Aug 2021
      New Features Enhancements
                    &                                  16
      Database Additions                               19
      Definitions of the Wealth Community              21
GLOBAL INVESTOR DATABASE - OF ALTERNATIVE STRATEGIES
APP
                       FOR ALL YOUR
                     SALES ACTIVITIES

  This brochure
  presents the
World's First App
that combines the
 capabilities of a
Fundraising CRM
with the valuable
  insights of a
  global Private
Market Database.
GLOBAL INVESTOR DATABASE - OF ALTERNATIVE STRATEGIES
SCAN ME

      REQUEST A FREE DEMO

Visit www. a dv in da .c om and request a
  demo according to your availability

     advinda Investor Cloud GmbH

           www.advinda.com
          sales advinda com
                @                 .

            +49 89 809134315
                -     -

          Brienner Str 14 80333
                              .

           Munich Germany ,
GLOBAL INVESTOR DATABASE - OF ALTERNATIVE STRATEGIES
1   Letter from
     the Founder       &   CEO

Thank you for reaching out.

We founded advinda five years ago with the strategic goal of
revolutionizing the way capital is raised, and during the last year
we made remarkable strides in turning this vision into core
competencies: we consolidated a phenomenal team, we evolved
and improved, and we proudly earned an excellent reputation as
a trusted partner to our customers.

Continuing spreading our reputation for excellence, in a nutshell,
is our goal for 2021.

Thank you for your preference.
It’s what keeps us going. It’s what makes us thrive.

Best Regards,

Eva March
Founder and Managing Director

                                     Our mission is
                                     "
                                   to revolutionize
                                    how the global
                                   alternative asset
                                     management
                                    industry raises
                                        capital "

                                                                      01
GLOBAL INVESTOR DATABASE - OF ALTERNATIVE STRATEGIES
2    Introduction to
           advinda Investor Cloud

     The    advinda     investor     data    includes     asset   allocation    details,
     investment professional and manager selection contact details
     accross all asset classes, meta data on account level, originated
     from DCPLA, the powerhouse behind the global advinda investor
     data platform.

     advinda offers a vast universe of institutional investor             I NTERNATI ONAL
     information, which has been researched, cultivated,
     maintained, and updated for over than ten years.                     COVER AGE
     Besides, we count with our own in-house talented
     research team, which delivers daily updated
                                                                    advinda serves capital raisers
     information directly to you.
                                                                        and investor relations
                                                                   professionals all over the world
     Whether you are looking to extend your network of
     Institutional Investors or you are seeking a better              from its headquarters in
     way to organize your fundraising processes, advinda                  Munich, Germany.
     could be the solution that you've been waiting for.

     DC Placement Advisors (DCPLA) is a leading global                    AN APP BU I LT
     placement agent with an emphasis on core
     European markets, South Korea, the Middle East,                      ON EXPER I ENCE
     Japan and Australia. DCPLA is dedicated to
     supporting alternative fund managers in raising                advinda was founded in 2016
     capital from top-tier institutional investors.                    by a leading European
     Founded in 2008 and with offices in Germany, United
     Kingdom, Switzerland and Australia, the company is             placement agent specializing
     perfectly positioned to raise institutional capital on          in raising alternative capital
     an international scale across alternative asset classes          from top-tier institutional
     spanning from infrastructure, private equity, venture                     investors -
     capital and renewable energy to real estate and
     private debt.                                                     DC Placement Advisors.

                           GET AN INSTANT ACCESS TO
                       PRIVATE MARKET DATA
02
GLOBAL INVESTOR DATABASE - OF ALTERNATIVE STRATEGIES
2   Introduction to
       advinda Investor Cloud

                                                                       CRM
                                                                  SOFTWARE
                                                               Focused on your success

                                                Developed by fundraising experts

                                                             User friendly

                                            Secure cloud technology

                                         Updated & enhanced
                                               automatically

       INVESTOR
     INTELLIGENCE                                             CRM
        RESEARCH
                                                           APPLICATION
       DATABASE SW                                         PRODUCTIVITY
                                                              TOOL

INVESTOR
INTELLIGENCE
   6.000+ institutional investors

          18.000+ decision makers

                  € 100+ trn AUM in total

                         96+ countries

                                60+ packages to choose from

                                      Continuous updates

                                         Asset Allocation
                                         & Investor Preferences                          03
GLOBAL INVESTOR DATABASE - OF ALTERNATIVE STRATEGIES
3      advinda key
                   App components
                                                                                           FUNDRAISING APP WITH
                                                                                           BUILD-IN CRM
Seamless Campaign Management
Assign interested investors from your contact
list and track commitment to investment                                .

Easy monitoring
Schedule due dates check your progress in a glance
                       ,

and keep record of all the tasks and communication                                     .

Work as a team
Add colleagues to campaigns Delegate tasks and
                                           .

have a clear up to date overview of the progress
           ,   -   -                                                               .

Fully informed at all times
Benefit from advinda s dashboard easy to access
                           '                       ,               -       -

place and be always on top of things                       .

                                                                                           GLOBAL
                                                                                           INVESTOR INTELLIGENCE

Access valuable data
                                                                                           PRIVATE
Subscribing to the package you need according                  ,                           MARKET DATA
to the Geographical Region or by Investor Type                                 .

Advanced data filtering
Sort the relevant contacts and accounts by AUM
and talk to the top league s only  (   )       .

Daily data updates
Receive daily updates automatically                    .

Scale up your data set
Extend your private market data with additional
packages at any moment         .

04
GLOBAL INVESTOR DATABASE - OF ALTERNATIVE STRATEGIES
3   advinda key
         App components

550
                                      EMPHASIS ON
                                      THE DACH MARKETS
           +
           +
INSTITUTIONAL
                                      ASSET ALLOCATION AND
  INVESTOR                            INVESTOR PREFERENCES
  ACCOUNTS

                          1800
            3
                                     +
                                     +
                                                                      go Germany
                           INVESTMENT                              PENSION & INSURANCE
                                                                            Accounts
                          PROFESSIONALS                                        418
       COUNTRIES                                                          AUM-Threshold
      (Germany, Austria                                            up to 300,000,000€
        & Switzerland)

                                                                          go CH&A
                                                                   PENSION & INSURANCE
                                                                            Accounts
                                                                               155
                                                                          AUM-Threshold
                                                                   up to 1,000,000,000€

                                                                  go SavingBanks
                                                                           GERMANY
                                                                            Accounts
                                                                               333
                                                                          AUM-Threshold
                                                                   up to 1,000,000,000€

                                                    advinda s latest feature
                                                            '

                                                    Systematic overview
                                                    Reach the Hard to Access
                                                                      -     -

                                                    German speaking market
                                                    Tackle with the lack of
                                                    market transparency
                                                    Available insights about
                                                    trends developments
                                                           &

                                                    Asset allocation structure
                                                                      ,                ,

                                                    performance balance sheet
                                                                  &

                                                    figures of institutional investors
                                                                                           05
GLOBAL INVESTOR DATABASE - OF ALTERNATIVE STRATEGIES
4   Discover advinda
            Private Market Data
     GLOBAL TOP-TIER INSTITUTIONAL INVESTOR INTELLIGENCE DIVIDED BY:

       GEOGRAPHICAL REGION
                                                                             60
                                                                            TAILORED
                                                                                    +
                                                                                    +

       INVESTOR TYPE                                                        PACKAGES

                                        go Global      go Global      go Global     goGermany

                                                       goEurope      goMiddleEast    goAsiaPac

                                     Included contacts in all packages:

                                     CIO, Head of Alternatives, Head of Investments, Head
                                     of Infrastructure, Head of Infrastructure Debt, Head of
          T AL K TO THE              Pensions, Head of Private Equity, Head of Real Estate,
          T OP L E AGUE O NL Y       Head of Asset Management, Investment Director,
                                     Senior Investment Officer, Fund Manager,        Senior
                                     Portfolio Manager and more.
06
4   Discover advinda
                          Private Market Data

               PREDESIGNED PACKAGES,
               SEGMENTED BY REGION

  goNorthAmerica                            goLatAm                   goAPAC

        goEurope

                               goNordics                        goCEE             goSouthernEurope goGermany

                                  goCH&A                       goFrance                  goBenelux            goUK&Ireland

Prices starting from €2,999*.

                                                                                                       ADVINDA' S
                                                                                                    B EST SE L LE RS
  goGermany             goEurope            go FamilyOffices   go FamilyOffices   go PrivateBanks
PENSION & INSURANCE   PENSION & INSURANCE        DACH             EUROPE              EUROPE

*12-MONTHS SUBSCRIPTION FEE
                                                                                                                             07
4         Discover advinda
                                Private Market Data

                   PREDESIGNED PACKAGES,
                   SEGMENTED BY INVESTOR TYPE

                      REACH THE HARD-TO-ACCESS
                      PENSION AND INSURANCE INVESTORS
                      IN THE EUROPEAN & ASIAN MARKETS
                                                               INSURANCE
                                                               COMPANIES
                                                            GLOBAL
                                                     PENSION FUNDS

                          go Germany
                        PENSION & INSURANCE
                              Accounts
                                426
                                409
                            AUM-Threshold
                        up to 300,000,000€
      go CH&A
 PENSION & INSURANCE
        Accounts
           155
           161
      AUM-Threshold
 up to 1,000,000,000€
                           go France
                        PENSION & INSURANCE
                              Accounts
                                 91
                                 87
                            AUM-Threshold
                        up to 1,000,000,000€
     go Benelux
 PENSION & INSURANCE
        Accounts
           140
      AUM-Threshold
 up to 1,000,000,000€
                           go Nordics
                        PENSION & INSURANCE
                              Accounts

                                               Key Features
                                 127
                            AUM-Threshold
                        up to 1,000,000,000€
go SouthernEurope                              Region: DACH (Germany, Austria, Switzerland), France, Italy,
 PENSION & INSURANCE
        Accounts                               Benelux (Belgium, Netherlands, Luxembourg), Nordics (Norway,
           114
      AUM-Threshold                            Denmark, Finland, Sweden, Iceland) and Asia Pacific region
 up to 1,000,000,000€
                            go APac            (China, South Korea, Japan, Singapore, ...)
                        PENSION & INSURANCE
                              Accounts
                                 401           Investor Type: Public Pension Funds, Corporate Pension Funds and
                            AUM-Threshold
                        up to 1,000,000,000€   Insurance Companies

                                               Dynamic: Continuously updated by fundraising experts from daily
                                               fundraising activities

08
4        Discover advinda
                     Private Market Data

         PREDESIGNED PACKAGES,
         SEGMENTED BY INVESTOR TYPE

                                                   COVERAGE OF FAMILY OFFICES
                                                      IN EUROPE, MIDDLE EAST &
                                                               ASIAN MARKETS
                        FAMILY
                        OFFICES

Key Features

Region: Europe, Middle East and
Asia Pacific region

Investor Type: Single Family Offices,
Multi Family Offices and the Family
Offices divisions of Private Banks

Exceptional: Family Offices data
well researched and discovered

    go FamilyOffices         go FamilyOffices            go FamilyOffices         go FamilyOffices
          EUROPE                      DACH                  ASIA PACIFIC             MIDDLE EAST
          Accounts                   Accounts                  Accounts                 Accounts
            1,160                       619                      220                       192
        AUM-Threshold              AUM-Threshold             AUM-Threshold            AUM-Threshold
   up to 280,000,000,000€    up to 130,000,000,000€     up to 280,000,000,000€   up to 280,000,000,000€
                                                                                                          09
4   Discover advinda
          Private Market Data

     PREDESIGNED PACKAGES,
     SEGMENTED BY INVESTOR TYPE

     OTHER
     INSTITUTIONALS

             go InvestConsult                    goPrivateBanks
                    GLOBAL                            EUROPE
                    Accounts                           Accounts
                      230                                247
                  AUM-Threshold                      AUM-Threshold
              up to 500,000,000,000              up to 100,000,000,000

              goSavingBanks                    goAssetManagers
                  GERMANY                             EUROPE
                    Accounts                           Accounts
                       333                                317
                 AUM-Threshold                       AUM-Threshold
               up to 1,000,000,000              up to 2,000,000,000,000

            goSovereignWealth                      AngelInvestors
                    GLOBAL                            EUROPE
                    Accounts                           Accounts
                      224                                 128
                  AUM-Threshold                      AUM-Threshold
              up to 870,000,000,000              up to 27,000,000,000

                                      Our private data is updated daily.
        B E NE FI T F ROM
                                      Contact our sales team to receive the current number
        DAI L Y UPDAT ES              of accounts and contacts of a specific package.

10
4        Discover advinda
                 Private Market Data

      PREDESIGNED PACKAGES,
      SEGMENTED BY INVESTOR TYPE

      OTHER
      INSTITUTIONALS

                                go FundofFund                          go FundofFund
                                 Infrastructure                           RealEstate
                                  EUROPE                                  EUROPE
                                   Accounts                                Accounts
                                      40                                      60
                                 AUM-Threshold                          AUM-Threshold
                            up to 4,000,000,000,000                up to 4,000,000,000,000

                                go FundofFund                          go FundofFund
                                  PrivateDebt                           PrivateEquity
                                  EUROPE                                  EUROPE
                                   Accounts                                Accounts
                                      50                                      154
                                 AUM-Threshold                           AUM-Threshold
                            up to 1,000,000,000,000                 up to 1,000,000,000,000

         Researching                     15 Hours
35%      Institutional
           Investors
                                          saved
                                         per week
                                                                                SAVE U P TO
                                                                          15 HOU RS WEE K LY
                                     Finding the ideal
       Efficiently placed
27%                                      investor
          phone calls                                       advinda helps remove organizational overloads
                                     Efficiently placed   and streamlines your efforts efficiently, making it
                                        phone calls
14%        Meetings                                         possible for you to save up to 15* hours weekly.

            Other                       Meetings
24%       operational
            tasks                     advinda data
                                          entry                  *Average time spent by investment professionals

        ACTUAL RATIO                 OPTIMAL RATIO
                                                                                 organizing fundraising activities.

                                                                                                                      11
5   Newly
         Launched Packages

                                                                          Contacts
                goESG                                                       215+

                                                                          Region
                                                                          Europe
     Key Features
     Region: DACH (Germany, Austria, Switzerland), Italy, France,
     Benelux (Belgium, Netherlands, Luxembourg), Nordics (Norway,
     Denmark, Finland, Sweden, Iceland)
     Investor Type: Pension Funds, Insurance Companies, Saving
     Banks, Investment Consultants

     Types of Contacts: Chief Sustainability Officer, ESG and Responsible
     Investments, Global Head of ESG, Global Head of Sustainability, Head of Impact
     & Sustainability, Head of Responsible Investments, Responsible Investments

     Visible: Get visibility for your products and your company also
     to the dedicated ESG colleagues

                goBlockchain&Crypto Investors

     Key Features
     Region: Global coverage

     Investor Type: Blockchain investors and Crypto investors

12
6      advinda
                  Academy

FREE WEBINAR SERIES
                                       The advinda Investor Cloud webinar series
GETTING STARTED WITH                   contain three main topics:

FUNDRAISING                                     Fundraising Today
Qualifying your product for success.
This webinar is all about qualifying            Manager Selection
an investment manager
and fund for success with the
                                                Placement Routes
institutional investor market.

                                       Take-aways you can expect include:
     REGISTER FOR FREE ON                  An overview of today s institutional investor
                                                                            '

                                           fundraising market           ;

  www.advinda.com/webinar                  A tutorial on manager selection performed by
                                           institutional investors              ;

                                           An introduction into key considerations for GPs
                                           when preparing a fundraising concept             .

ONE-DAY WORKSHOP

GET READY TO QUALIFY                   DCPLA's Workshop take-aways:
YOUR PRODUCT FOR A                         Tailored Feedback        :

                                               Investment opportunity
SUCCESSFUL
                                                                                    ;

                                               Track record     ;

INSTITUTIONAL                                  Recommendations on track record deficiencies             ;

                                               Proposed fees and other terms and conditions
FUNDRAISING
                                                                                                    ;

                                               Presentation and positioning of your investment
A workshop that helps you in your
                                               opportunity  ;

fundraising preparations and gives         A preliminary investor mapping               ;

you tailored assistance before going
out to the market.                         A tutorial on fundraising for your preliminary target
                                           LPs and recommendations for how to address the
       FIND OUT MORE ON                    targeted LPs ;

 www.advinda.com/dcpla-workshop            Roadmap specific to your investment product          .

             Organized by:

                                                                                                            13
7    A Snapshot of the
              advinda Live Database

                                                 Our twelve months package subscription offers
                                                 you and your team fast access to relevant
            I NVE ST ORS ' I NF OR MATI ON       contact information from institutional investors
            J UST A CL I CK AWAY                 worldwide.
                                                 Save time doing research and benefit from the
                                                 automatic daily updates directly in your App.

                                                      Relevant decision maker
                                                      Name of the LP
                                                      Type of institutional investor
                                                      Current Assets Under Management
                                                      (AUM) and Assets Under Advisory (AUA)

                                                      LP address

                                                      Phone numbers of the investment
                                                      decision maker

                                                      Email address of the investment
                                                      decision maker

          Accessible (24/7)
                                           Scalable
        With our SaaS model,                                            Ready to use
                                    Scale from single users
      access your data easily at                                      advinda is already
                                      to small teams and
      work or from your home                                       tailored for fundraising
                                     large organizations.
     office (24/7), we are always                                   and it's ready to use.
             there for you.

14
7     A Snapshot of the
                 advinda Live Database

No more downloading outdated databases
or trying to use spreadsheets to manage
                                                THE BE ST DATA AVAI L AB LE
investor contacts.
With advinda you can access updated
                                                        SAFE L Y STO RE RE D
information — safely stored in the cloud—                    IN T HE C LO UD
from any device, at any moment.

  Asset Allocation data from
  the institutional investor
  segmented by years

  Investment focus & structure
  Balance sheet sum and AUM
  New investments per year

  Allocation details, balance
  sheet figures of the
  institutional investor

                                      Leave all maintenance to us
           No expensive flat access                                    Prefilled with
                                              All updates and       Investor Intelligence
            Pay only for data which          enhancements are            Tailored by
               you really need.             covered by advinda.     geographical region
                                                                      or investor type.

                                                                                            15
8   advinda
         New Release - August 2021
         NEW FEATURES & ENHANCEMENTS

      Easy                    RFP                          Detailed
      Data                   Portal                        Activity
     Export                                                Report

EASY                 We have added the functionality
                     to export selected accounts and
DATA EXPORT          contact data. Just filter the data
                     to your liking and download the
                     data to further use it in Excel or
                     your own CRM system.

                     Requests for proposal (RFP) are
RPF                  of   increasing   interest   when

PORTAL               looking for the right investors.
                     advinda allows their clients to
                     access a multitude of RFPs from
                     within the app with the ability to
                     filter and sort by various criteria
                     including: Country, Asset Class,
                     Investment Region and Focus.

16
8   advinda
    New Release - August 2021
    NEW FEATURES & ENHANCEMENTS

                        Convenient
Improved                  Search
                                                      Lots of
  Sales                                               Quality
                         Features                     of Life
 Funnel                                              Features

             advinda       now   provides   an
             extensive activity report of all            DETAILED
             your tasks related to a specific
                                                  ACTIVITY REPORT
             campaign. This allows you to get
             a   perfect    overview   of   the
             different activities, grouped by        The new activity report
             level of interest and investor          can be exported as well.
             account.

                                                                           17
8   advinda
         New Release - August 2021
         NEW FEATURES & ENHANCEMENTS

IMPROVED             To allow for more detail, we
                     added        two     more     levels       of
SALES FUNNEL         interest you can select for your
                     investors. Moreover, these are
                     now filterable and their filters
                     are      selectable         from          the
                     dashboard to directly bring you
                     to    the     campaign        with        the
                     desired view.

CONVENIENT           There are certain filters you will
                     want to use repeatedly when
SEARCH FEATURES      looking for investors. You can
                     now save these searches under
                     a name of your choice to quickly
                     reuse them at a later point.

REMOVE               In    addition      to   selecting
                     removing filters individually, you
                                                               and

ALL FILTERS          can now remove all filters at
                     once    to    see    the    full   list    of
                     investors     after      performing         a
                     detailed search.

18
8                      advinda
                                 New Release - August 2021
                                 DATABASE ADDITIONS - THE GLOBAL FAMILY WEALTH

THE DIFFERENT TYPES OF FAMILY WEALTH -
OUR METHODOLOGY

                                           GLOBAL                                                  advinda Coverage
                                                                                                                July 2021

                                                 Captive
                                              Family Offices
                       Multi                      within                            TOP Choice - DACH
                   Family Offices             Private Banks                         German-speaking countries
                      (MFO)
                                                                                    with 740 accounts

                                                          Family Offices            TOP League - US
                                                          Services Firms            with approx. 430 accounts
   Single                                                                           *Available in September 2021
Family Offices
   (SFO)                                                                            Great Coverage - EUROPE
                                                          Philanthropy              with approx. 1,400 accounts
                             Holding                      Foundations
                            Companies                                               Very Good Coverage - APAC
                        Single/Multi                                                with approx. 280 accounts
                       Entrepreneurial        Family Offices
  VC                       Wealth               with Asset
    IN                                        Management                            Very Good Coverage - Middle East
         VE
              ST
                   M
                                               Capabilities                         with approx. 190 accounts
                       EN
                            TF                                                       *Fully available in October 2021

                   FA
                                 OC
                                      US

            A L TH                M IL Y
         WE
DACH - GERMAN
SPEAKING COUNTIRIES                                                        US

   Number of Accounts:                                                          Number of Accounts:
   740                                                                          430
   Number of Contacts:                                                          Number of Contacts:
   1,900 Investment Professionals                                               750 Investment Professionals
   Asset Allocation Details:                                                    Asset Allocation Details:

Investor Descriptions, Investment Focus,                                   Investor Descriptions, Investment Focus,
Asset Allocations / Investor Preferences,                                  Asset Allocations / Investor Preferences,
Exemplaric Investments, Source of                                          Exemplaric Investments, Source of
Wealth, etc…                                                               Wealth, etc…

                                                                           *Available in September 2021

                                                                                                                            19
8          advinda
                            New Release - August 2021
                            DATABASE ADDITIONS - THE GLOBAL FAMILY WEALTH

     EUROPE                                           APAC

             Number of Accounts:                         Number of Accounts:
             1,400                                       280
             Number of Contacts:                         Number of Contacts:
             3,500 Investment Professionals              600 Investment Professionals
             Asset Allocation Details:                   Asset Allocation Details:

       Investor Descriptions, Investment Focus,        Investor Descriptions, Investment Focus,
       Asset Allocations / Investor Preferences,       Asset Allocations / Investor Preferences,
       Exemplaric Investments, Source of               Exemplaric Investments, Source of
       Wealth, etc…                                    Wealth, etc…

     MIDDLE EAST

          Number of Accounts:
          190
          Number of Contacts:
          360 Investment Professionals
          Asset Allocation Details:

     Investor Descriptions, Investment Focus,
     Asset Allocations / Investor Preferences,
     Exemplaric Investments, Source of
     Wealth, etc…

     *Fully available in October 2021

20
8     advinda
            New Release - August 2021
            DEFINITIONS OF THE WEALTH COMMUNITY IN
            ADVINDA INVESTOR CLOUD

SINGLE FAMILY
WEALTH/ENTREPRENEURIAL WEALTH

PRIVATELY-OWNED BUSINESS AND/OR INVESTMENT COMPANY

The family has a controlling ownership interest in the business and is generally actively
involved in the day-to-day management of the business.

In the case of the family-owned investment company, it often has a strong investment focus
on either private equity, venture capital, public equities, or real estate.

                                     VC

In addition to that, we list here also the Family foundations: Entities that exist to support and
oversee the charitable activities of a family. Funded by donations from a family. The
foundation will invest the money given to it to make a return as well as to fund charitable
projects and philanthropic activities.

MULTI FAMILY
WEALTH/ENTREPRENEURIAL WEALTH

PRIVATELY-OWNED BUSINESS AND/OR INVESTMENT COMPANY

Owned by a couple of families, mostly than the wider family and friends circle.
The families have a controlling ownership interest in the business and are generally actively
involved in the day-to-day management of the business.

In the case of the family-owned investment company, it often has a strong investment focus
on either private equity, venture capital, equities, or real estate.

                                     VC

                                                                                                    21
8    advinda
                 New Release - August 2021
                 DEFINITIONS OF THE WEALTH COMMUNITY IN
                 ADVINDA INVESTOR CLOUD

     SINGLE FAMILY OFFICE (SFO)

      FORMAL PRIVATE OFFICE FOR A FAMILY OF SIGNIFICANT WEALTH

     The purpose of the office can vary but is dedicated exclusively to serving the investment,
     personal and legacy needs of one family.

     MULTI FAMILY OFFICE (MFO)

     FORMAL PRIVATE OFFICE FOR MULTIPLE FAMILIES
     OF SIGNIFICANT WEALTH

     This field grows exceptionally, esp. in the APAC regions.
     In some instances, SFO’s have opened their doors to other families and now manage or
     oversee the investment affairs of three, four, or more families.           manage

     The majority of their MFO services for the family are investment management, asset
     management, governance, reporting, philanthropy and concierge.

     CAPTIVE FAMILY OFFICES
     WITHIN PRIVATE BANKS
     The primary objective of a Captive Family Office of a mostly private or investment bank is to
     manage clients’ real and financial assets across traditional and alternative asset classes, with
     a vision to realising their investment objectives.

     FOUNDATION AND PHILANTHROPY
     Wealthy families increasingly are considering family offices to manage their philanthropic
     giving.
     Managing philanthropy through the family office can be a very effective approach for
     families, particularly if there are multiple branches to the family and if they are using a
     number of charitable vehicles.

     FAMILY OFFICES WITH ASSET
     MANAGEMENT CAPABILITIES
     There are multi-family offices in Europe which have emerged from asset management. The
     focus on a particularly wealthy clientele has always been attractive. Hence more and more
     asset managers seem to be focusing on very wealthy families and private individuals.

22
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