Girl Scout Cookie Program - 2021 Service Unit Cookie Manager Guide
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Table of Contents COVID-19 Updates Due to COVID-19, there may be updates to some information Program Checklist 4 found in this guide. Additional information will also be made available as we get closer to inventory delivery time. For the 2021 Dates to Remember 5 latest information, please visit girlscoutshcc.org or check our Service Unit Cookie Manager 8 council-wide cookie manager rally in Rallyhood. Responsibility Training Troop Cookie Managers 9 Smart Cookies Tech Service Unit Participation Goal 11 800.853.3730 ABCtech@westonfoods.com Smart Cookies 12 Smart Cookies Payment System 13 Check out our Just in Time Trainings Ways to Participate 14 for additional Smart Cookies Help girlscoutshcc.org/resources Cookie Share 15 Proceeds and Rewards 16 Direct Ship Orders Troop Treasure 17 abcsmartcookiesdirect@interbake.com Initial Troop Order Review 18 Questions? Cookie Drops 19 GSHCC Customer Care Securing Booth Sites 20 916.452.9181 or 800.322.4475 Booth Selections 21 customercare@girlscoutshcc.org Troop Secured Booths 22 2020 Cookie Program in Review Preparing for Booth Sales 23 Alternatives to Booth Sales 25 Cookie Cupboards 27 Order Types—Planned, Unplanned and Transfer Orders 28 40,105 cookie s hare 31cookie CUPBOARDS $1700 AV E R AG E TROOP 448 GIRLS PROCEEDS Financials 30 D O N AT I O N S 2,597,114 REACHED PACK AGES SOLD earned GIVE BACK Theft, Loss and Product Complaints 32 2mega DROPS L E V E L Wrapping Up the Program 33 1,695 GS Product Program Terminology 35 11,627 troop Notes 36 GIRLS LEARNED COOKIE 1,086 Rewards 39 five GIRLS SOLD ENTREPRENEURSHIP SKILLS TO LAST A LIFETIME MANGE R S TO MAKE IT ALL HAPPEN girls REGISTERED TO 4000+ service unit 100 PARTICIPATE THROUGH PACKAGES cookie mana ers g AFTER-SCHOOL OF COOKIES TO INSPIRE TROOPS PROGRAMS 2 girlscoutshcc.org/cookies • 800.322.4475
Dear Cookie Volunteers, As we gear up for another Girl Scout Cookie season, I’ve been reflecting on the origins of this time-honored annual tradition. When Girl Scouts was founded back in 1912, there wasn’t much in the way of philanthropic support for girls’ leadership programming. A girl-led service project changed that forever. During World War I, the very first Girl Scout Cookies were baked in the home ovens of the Mistletoe Troop to fund a community service project in Muskogee, Oklahoma. Over the next 5 years, the tradition of selling cookies swept the nation, giving girls the economic power to be a force of good and a voice for change in their communities. 2020 has made it clear to me that we have an obligation to ensure Girl Scouts’ programming is here to meet the needs of our girls and our communities, now and in the years to come. Now is the time to prepare our girls to lead in times of crisis, to teach our girls the vital importance of business ethics, and to show girls how to mobilize the economic power of women to make the world a better place. Thank you for partnering with us to teach our girls how to empower themselves to meet the challenges of the day. Sincerely, Dr. Linda E. Farley CEO girlscoutshcc.org/cookies • 800.322.4475 3
Program Checklist Use this sheet to ensure you don’t miss any important steps for the 2021 Girl Scout Cookie Program. Tear it out and place it on your fridge or desk for easy access. Register for 2021 membership year JANUARY 8—Girl Scout Cookie Program begins Ensure contact information and address JANUARY 25—Encourage girls to enter goal no areľcorrect in `yKKcraqľįTcn`On_~ľ~-İ later than this date to earn Goal Getter Patch Ensure troops wishing to participate meet JANUARY 25—Deadline for troops to submit requirements Initial Orders and Early Recognition Orders Two leaders registered for the 2021 membership aornOľBll troops created Early Recognitionľ!nMOn year with a cleared background check Cookie manager registered for the JANUARY 25—Troop Proceed Plan selected in 2021 membership year with a cleared Smart Cookies (if choosing Older Girl Proceeds) background check JANUARY 26—Review and submit all Initial Orders Volunteer Position Agreement completed by and Early Recognition orders for your service unit cookie manager Ensure all troops know Cookie Drop date and time; Active troop bank account should have someone from troop available to ACH Authorization Form submitted pick-up cookies at designated Cookie Drop location, (if necessary, see Financials section) date and time Training verification submitted (if completed in gsLearn) Receive Early Reward T-Shirts and distribute to troops Girl Scouts registered for 2021 membership year Communicate with troops and ensure that troops regularly deposit funds into their troop bank Schedule and host training for cookie managers, accounts in preparation for ACH withdrawals no later than January 4, 2021 MARCH 14—Cookie Program and booth sales end Distribute supplies to troops (after training completion) Ensure troops assign any remaining inventory to girls at end of sale Schedule cookie kick-off with troops Verify Smart Cookies does not show negative Check bi-weekly emails and Rallyhood inventory. Must be fixed if it does for updates and timely reminders—ongoing MARCH 17—Main Recognition and Troop Recognition Log in and set up your Smart Cookies account Orders due by troops Identify volunteers to help at Cookie Drop MARCH 21—Main Recognition and Troop Recognition (Mega Drop or SU Mini Drop depending on your Orders reviewed and submitted for your service unit service unit) Communicate date if SU Mini Drop. Confirm that Troop Balance Summary report shows Mega Drop appointments will be available zero balance after final ACH withdrawal on March 25 online in February Receive reward items distribute to troops JANUARY 4—Enter all secured booth locations Verify counts prior to distribution. Notify GSHCC into Smart Cookies within 7 days of delivery of any discrepancies 4 girlscoutshcc.org/cookies • 800.322.4475
2021 Dates to Remember January SUNDAY MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY 1 2 3 4 5 6 7 8 9 Girl Scout Booth locations Cookie Program entered in Smart Cookies begins 10 11 12 13 14 15 16 Booth Booth Round 1 begins Round 1 ends (pg. 21) 17 18 19 20 21 22 23 Booth Booth Round 2 begins Round 2 ends (pg. 21) 24 25 26 27 28 29 30 Initial Initial Order & Early Recognition SU Initial Orders Orders and Early Orders due Recognition end for troops Orders Due Pre-authorization (pg. 18) Goal Getter patch Charge deadline (pg. 18) ACH (pg. 30) Authorization early Booth Round 3 begins Proceed Plan Forms due (pg. 21) deadline (pg. 16) (pg. 30) reward girlscoutshcc.org/cookies • 800.322.4475 5
February SUNDAY MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY 1 2 3 4 5 6 Booth Booth Round 4 Round 3 ends begins 7 8 9 10 11 12 13 Mega Drop (North) 14 15 16 17 18 19 20 Booth Sales Start (pg. 23) Mega Drop Cookie (South) Cupboards open (pg. 27) National Girl Scout Cookie Weekend 21 22 23 24 25 26 27 28 6 girlscoutshcc.org/cookies • 800.322.4475
March SUNDAY MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY 1 2 3 4 5 6 ACH Withdrawal #1 (pg. 30) 7 8 9 10 11 12 13 14 15 16 17 18 19 20 Cookie Main and ACH program Troop Recognition Withdrawal Orders due and booth for troops #2 sales end (pg. 33) (pg. 30) 21 22 23 24 25 26 27 ACH withdrawal #3 (final) (pg. 30) 28 29 30 31 Zippered Money Pouch Be Amazing A logo lanyard End of May—Rewards and Troop Treasure distributed girlscoutshcc.org/cookies • 800.322.4475 7
Service Unit Cookie Manager Responsibility Your Role Cookie Booth Coordinator Secure booth site locations throughout your service • Register for the 2021 Girl Scout membership year, unit and enter all locations, dates and times in with a current background check Smart Cookies by January 4. • Complete and submit a Volunteer Positionľ Agreement online at girlscoutshcc.org/resources Cookie Reward Coordinator • Share your enthusiasm for the Girl Scout Cookie Receive all girl reward items, distribute items to the Program withyour service unit and share your goals troop cookie managers in a timely manner and return unclaimed reward items to the product program • Ensure that troop cookie managers complete training department. for the 2021 cookie program. Training can be an in-person training provided by you or online training found in gsLearn Cookie Event Coordinator Assist the team with Cookie Rallies and service unit • Verify that all participating troops have completedľ Cookie Drops (for service units not attending a training and have a bank account in Smart Cookiesľ Mega Drop). no later than January 25. This is required for troopsľ • Cookie Rally—assist older girls to organize a Cookieľ to participate Rally to teach younger girls about The 5 Skills,ľ • Mentor and support troop cookie managers by: safety and fun during the cookie program. Checkľ • Sending out important notifications as theľ out girlscoutshcc.org/resources for additionalľ program progresses resources for hosting a rally • Being the first point of contact for questions,ľ • Service Unit Cookie Drop—secure Cookie Dropľ showing best practices and helping with location, schedule event date, recruit volunteers,ľ parent engagement meet the delivery agent to ensure you haveľ • Ensuring a system is in place for troops toľ received the correct amount of cookies, ensureľ communicate when they have extra cookies orľa qualified troops receive the Early Reward items andľ need for cookies; encourage using this beforeľ troop volunteers have counted and signed for theirľ picking up more cookies from the troop’s Initial Order. See Service Unit Cookie Dropľ Cookie Cupboards Planning Checklist for more information • Share additional resources with troops that canľbe • Mega Drop—recruit volunteers to help at yourľ found on girlscoutshcc.org/resources regional Mega Drop and have them registered byľ January 4 BqľJWq_~ĞKc`Ĥ- wc_raqOOnoľįcnly nOmrWnOMľfor those service units attending Mega Drops) Remember: Many hands make light work. As a result of COVID-19, additional information will We encourage you to build a team of volunteers be made available as we get closer to delivery dates to join you on the service unit cookie team. regarding specific pick-up plans. 8 girlscoutshcc.org/cookies • 800.322.4475
Training Troop Cookie Managers It is a requirement for every troop cookie manager to participate in training, even if they are continuing in this position from previous years. Training ensures troop cookie managers have current information and understand the importance of deadlines in the program. A PowerPoint presentation will be made available after service unit cookie manager training via email. If you are hosting your training virtually and need access to a virtual meeting space, contact customer care for additional information. Your Role Printed Materials • Set a date, time and location for the meeting. Schedule • Service Unit Cookie Manager Guide—for yourself 1-2 hours to complete the training. • Troop Envelope—one per troop • Work with your service unit team for assistance with • Troop Cookie Manager Guide—one per troop scheduling training for your troop cookie managers; it likely will not be a leader meeting • Receipt Books—three per troop • Send out invitations for your training to the troop • Girl Money Envelope—one per girl cookie managers and troop leaders • Girl Order Card—one per girl • Instruct troop cookie managers to fill out the • Parent Permission and Financial Responsibility form— Volunteer Position Agreement online; troop cookie one per girl managers who have not filled the agreement outľwill not be able to participate in the cookie program Online Resources • You will be emailed a confirmation for each of the • ACH Authorization Form troop cookie managers who completes the Volunteer Position Agreement in your service unit • Booth guidelines, worksheets and additional resources • Use the Troop Cookie Manager Guide as your • Cookie line up and nutritionals training outline. Make sure to discuss each of the • Cookie Family Meeting Toolkits subjects listed in the table of contents • Just in Time trainings (designed to walk you throughľallľ • Highlight that additional resources, such as things Smart Cookies such as scheduling booths,ľ Just In Time trainings (JIT), will be available at submitting Initial Orders, Recognition Orders, andľmuch girlscoutshcc.org/resources and in Rallyhood more) • Bring program materials to your training • Gluten-free stickers (for troops that pre-ordered • Share your contact information and availability with in Octoberİ troop cookie managers (TCMs) • Marketing materials (door hangers, thank you notes, etc) • Use the Girl Scout Cookie samples provided by ABC • Online Training (accessed through gsLearn in `yKKcraq) Bakers to share with your troops • Reward Experience dates and information • Parent/Girl Guide (highly recommended for Troops may also complete their training online through all families) gsLearn. Upon completion of training, they will be emailed a certificate of completion. Troops must provide • Parent Permission and Financial Responsibility form you a copy of their certificate prior to receiving program (digital and PDF) supplies and participating in the cookie program. girlscoutshcc.org/cookies • 800.322.4475 9
Training Troop Cookie Managers, continued Online Resources, cont. Did you know? • Printed materials (with exception of order card and There are additional resources available online money envelopes) at girlscoutshcc.org/cookies or girlscoutshcc.org/ • Rally Guide resources. • Safety Tips for Online Marketing • Virtual Booth Guide • Volunteer Position Agreement NEW! Rallyhood Rallyhood is a council-wide resource that GSHCC is excited to offer to our members. Here you will find resources, calendars, links, artwork, and a message wall to help you connect with other volunteers. Rallyhood is not just for cookies! Within Rallyhood, you will find rallies for all things GSHCC. Some rallies are troop leader networks, customer care, fall product and cookies to name a few. All currently registered cookie managers will be invited to the council-wide rally. While each service unit may have their own personalized cookie rally, we encourage all cookie managers to join the council cookie rally for important updates and information where they will be able to connect with council staff. Rallyhood can be accessed at rallyhood.com. 10 girlscoutshcc.org/cookies • 800.322.4475
Service Unit Participation Goal Service units can earn more `caO~ľTcnľVBwWaUľ`cnOľUWn_ľkBnqWKWkBqWcaľWaľqVOWnľoOnwWKOľraWqĞ Percent $ earned Participation 85% $100 90% $200 95% $400 Your Role • Communicate your service unit’s goal with your troops • Communicate important program information and deadlines with every troop • Strategize with your troops about how they can help achieve this goal. Here are some suggestions:: • Help the older girls in your service unit host a Cookie Rally in person or virtually - Rally Guide available online at girlscoutshcc.org/resources • Encourage girls to participate in the cookie program and get creative with their participation and online marketing • Keep recruiting girls during cookie season • Encourage troops to do one more booth sales than they did last year • Collaborate with others in your service unit to find new and unique booth sale locations, identify virtual and drive thru booth locations, and promote the National Cookie Finder (pg. 25) • Encourage every girl in your service unit to sell at least 10 packages of cookies • Increase the number of girls using Smart Cookies to participate in online sales • Encourage girls to engage in sales throughout the entire program • Promote Cookie Share at your booths, door-to-door and online sales girlscoutshcc.org/cookies • 800.322.4475 11
Smart Cookies Smart Cookies is a user friendly platform that lets girls and troops set and track goals, create a sales plan, market their sales, customize their dashboards and personalize their online store. All booths, inventory transfers, sales, donations and rewards are managed through the Smart Cookies platform. Service unit cookie managers are able to support troops and Girl Scouts within their service unit. Updates! New for the Your Role 2021 Girl Scout Cookie Program: • Log into Smart Cookies and verify the information • E-cards: Add prepayment by credit card as an option, listed about you as the service unit cookie manager with the ability to refund Girl Delivery orders paid by • Modify where the girl rewards are sent to, if different credit card (troop level and above) than your home address • Smart Cookies payment system: Built directly • Reset passwords/resend registration emails for in Smart Cookies. No additional onboarding orľ troop cookie managers as needed equipment, girls and troops simply register forľtheir • Verify order completion and accuracy from all Smart Cookies accounts to access the in-appľ troops in your service unit payment option • Social Media Link: Add the option for girls to includeľ Getting Started Girl Delivery orders paid by credit card to be placedľ A registration link will be sent to email address from through social media link `yKKcraqľįTcn`On_~ľ~-İ and are only sent to • Links should never be posted on selling sites troops and girls who meet participation requirements (eg. Craigslist, eBay, Facebook Marketplace, etc.) (two leaders and one cookie manager registered for • Troop Booth Sale Link: Create shareable link to takeľ the 2021 membership year; girls must be registered prepaid Girl Delivery orders with ability to credit girlsľ for the 2021 membership year). Once a user has for sales registered, they will receive a confirmation email. • Troops can use their Troop Booth Sale Link to getľ creative with Virtual Booths! Check out the Virtualľ Note: Please make sure to add Booth Section of this guide for more information noreply@abcsmartcookies.com to your safe • Cookie Finder Enhancements: Create a troop linkľfor senders list in your email. GSUSA’s National Cookie Finder page thatľallows placement of Direct Ship orders that can beľ transferred to girls My Smart • Troop links will be shown in for GSUSA’s Nationalľ Cookies Log in: Cookie Finder beginning February 19. The Cookieľ Smart Cookies www.abcsmartcookies.com P OW E R E D BY A B C B A K E R S ™ Finder allows customer placement ofľDirect Ship orders that can be transferred to girls.ľCustomers Email: ________________________________________ can also search for local boothsľyear-round Password:____________________________________ 12 girlscoutshcc.org/cookies • 800.322.4475
Smart Cookies Payment System NEW! ABC Bakers has partnered with Heartland to support credit card processing. This means customers will have the option to pay by credit card for Girl Delivery orders and at booth sales—and it’s built into Smart Cookies! There is no additional sign-up or onboarding process for your troop. Troops and girls simply create their Smart Cookies account to access this feature. Benefits Fees • Girls are able to collect payment for Girl Delivery orders Smart Cookies/Heartland fees are 2.8% + 12 cents • Families receive email to BkkncwOľcnMOnoľk_BKOMľwWBľ per transaction. Since this is a new payment system, ocKWB_ľ_Wa^ľca_~ľbefore customer is charged GSHCC will cover fees for the 2021 Girl Scout Cookie • Girl Delivery order can be cancelled if placed in error Program. This only applies to the Smart Cookies/ Heartlandsystemģ troops are responsible for fees • Troops and girls are able to collect payment for associated with any other credit card payment system booth sales they wish to use. • All transactions are automatically tracked in Smart Cookies—no need to enter This payment system is built into Smart Cookies. If • Girls and troops will be credited with the full a troop wishes not to use, they must communicate payment collected that with all Girl Scouts in the troop. This feature • Important: Payments at booths are credited to cannot be turned off for individuals or troops. the troop only since booth cookies do not assign financial responsibility to girls. Cookie managers must still distribute cookies using Did you know? Smart Booth Divider The Smart Cookies app is a digital order card • All major credit cards accepted for girls on the go. Troops and girls can download • Troop data, girl data and credit card information is the app on a smartphone to quickly take not stored customer payments. • Customer orders and financial transactions will show same transaction ID for easy traceability • Make changes to order if needed • Varieties can be changed but amounts cannot once the customer has been charged girlscoutshcc.org/cookies • 800.322.4475 13
Ways to Participate There are many ways girls and troops can participate in the cookie program. They can participate in one or all ways. No matter how they participate, it is important to do so safely. Ensure everyone is following all local and state guidelines concerning COVID-19. Sale Type Process and Money Collection Delivery to Customers Girl Delivery • Girls create their personalized account and send emails Delivered by girls to to friends and family customers (If a girl receives • Customers pay online for cookies, no shipping charges an order from a customer • Financial transactions are credited to the girl once orders where they will not be able to are accepted deliver the cookies in person, • Inventory needs to be added in the Initial Order or the order can be cancelled in transferred to girl by cookie manager Smart Cookies) Direct Ship • Girls create their personalized account and send emails Shipped directly to the to friends and family customer (delivery times • Customers pay online, including the cost of shipping (50% depend on shipping speed shipping discount on orders of 6 or more packages) selected at checkout) • Orders are automatically credited to the girl Order Card • Girls take orders in person Delivered by girls to customers • TCM enters orders into Initial Order • Girls collect money from customers (at time of delivery) and turn in to troop Booths, • Troop schedules booths in Smart Cookies or parents Customers visit booth, Lemonade Stands communicate with troop about Lemonade Stands or lemonade stand or are visited and Wagon Sales Wagon Sales by girls at their home and • Troop provides inventory to sell receive cookies on the spot • Girls collect money in person from customers Virtual Booths • Troops work with girls to get creative and identify Delivered by girls to distribution plan customers following • Troop shares their Troop Booth Link distribution plan troop • Customers pay for order online with card agreed upon (must follow • Troop provides inventory to girl booth guidelines) • Troop distributes packages to participating girls by using the Smart Booth Divider 14 girlscoutshcc.org/cookies • 800.322.4475
Cookie Share Cookie Share is a great way for girls, troops and customers to give back. GSHCC partners with Blue Star Moms, local food banks, blood drives and other local organizations for Cookie Share donations. Blue Star Moms sends donations provided by GSHCC to active duty military. Why participate in Cookie Share? • Great way to support members of active military and your community • Allows public to support the Girl Scout Cookie Program even if they don’t want to buy cookies for themselves • Girls who sell 10 packages towards Cookie Share will earn the Cookie Share patch • Cookie Share donations are “virtual” and will be given directly to organizations with which GSHCC partners. They will not be added or taken out of a troop’s physical inventory • The troop will be financially responsible for these cookies. Cookie Share donations are $5 • Troops cannot collect any donations that are not allocated towards Cookie Share (see Volunteer Essentials for more information) • Cookie Share orders are not rounded to the fullest case during the Initial Order process in Smart Cookies • Donations taken on the order card should be added to each girl’s Initial Order • Cookie Share donations taken at a booth should be entered using the Smart Booth Divider. Donations taken during in-person sales after the Initial Order should be entered in the Virtual Cookie Share tab in Smart Cookies Want more info? Check out girlscoutshcc.org/resources for the Just in Time training. Community Donations Troops and girls can set aside physical inventory if they wish to make donations to community organizations. Troops and girls are responsible for identifying the organization they will be donating to and for distribution. These types of donations are not entered as Cookie Share and do not count towards the Cookie Share patch. girlscoutshcc.org/cookies • 800.322.4475 15
Proceeds and Rewards Your Role Early Reward Be familiar with the proceeds and rewards plans: • Every girl with an Initial Order • Early Reward opportunity of 180+ packages submitted by Monday, January 25 will • Troop Proceeds and Girl Rewards earn a GSHCC branded Be Amazingmazing • Older Girl Proceeds and Older Girl Rewards T-Shirt! The Early Reward is • Troop Treasure ess available to all troops regardless of proceed plan selected Troop Proceeds and Girl Rewards • Troops must create an Early Recognition Order to • Available for all troops receive shirts. Please ensure correct sizes are selected • Troops earn $0.90 per package sold • The Early Reward will be mailed to the service unit • Girls can earn patches, experiences and reward items cookie manager for distribution • Troops can earn Troop Treasure • All troops will be assigned troop proceeds and girl Ensure all reward inventory received is counted prior rewards in Smart Cookies to distributing to girls. Troops must communicate discrepancies to service unit cookie managers within • Troops must complete the following recognition 24 hours. SUCMs must communicate discrepancies to orders in Smart Cookies: Early, Main and Troop GSHCC within 7 days. All reward discrepancies must Recognition Order be resolved no later than June 1, 2021 in order to meet ABC Baker's deadlines for replacement. Optional Older Girl Proceeds and Rewards • Available only to troops with all members registered Rewards Experiences as Cadettes, Seniors and/or Ambassadors • Rewards experiences, dates and descriptions will be • Troops that choose this option will need to available for preview at girlscoutshcc.org/rewards and change their proceeds plan in Smart Cookies in Rallyhood by January 8, 2021 by Monday, January 25 • Unless otherwise stated all experiences are for girls • Multi-level troops with registered Daisy, Brownie and only and lead by trained GSHCC staff and/or affiliated Junior members do not qualify GSHCC program partners • Girls must vote unanimously for the Older Girl • Rewards experiences are designed to meet all Safety Proceeds option Activity Checkpoint guidelines, Volunteer Essentials • Your troop earns $1.00 per package sold requirements and IRS guidelines • Girls can earn patches only • If a girl cannot make it to her earned experience, she • Troops can earn Troop Treasure can attend/receive the alternate experience/item • Troops must complete the following recognition (if available); if the girl cannot attend the alternate orders in Smart Cookies: Early, Main and Troop experience there is no replacement Recognition Order • In the event that in-person experiences must be cancelled due to COVID-19, GSHCC is excited to offer girls the physical item and virtual experience based on reward levels reached 16 girlscoutshcc.org/cookies • 800.322.4475
Troop Treasure What Is Troop Treasure? How do troops earn Troop Treasure? Troop Treasure is an additional way for troops to earn Troops can earn Troop Treasure based on qVOWn troop’s funds towards supporting their Girl Scout Leadership per girl average (PGA) for girls selling. Troops can view Experience (GSLE). their troop’s PGA on their Smart Cookies dashboard • Troop Treasure is a troop earned benefit. Funds are and in qVO Troop Recognitionľ!nMOnĞľ.ncckľ.nOBornO will for the whole troop, regardless of girls who did not be awarded based on eachľqncckĢoľ)ľBaMľqVO participate in the cookie program number of girls selling. • All troops are automatically eligible to earn Troop What does that mean? Treasure with the exception of troops who have an Troop per girl average is calculated based on the total outstanding balance number of packages a troop sells, divided by the • Troop Treasure may be applied towards GSHCC number of girls selling. For example, let’s take a look sponsored events listed in the Activities Calendar, at troop A. They have 15 girls in their troop, but only membership registration fees and in-store GSHCC 10 girls are selling. They did awesome and sold 2,650 shop purchases packages of cookies, which means they have a PGA • Troop Treasure will be sent to your troop’s registered of 265 (2,650 packages divided by 10 girls selling). cookie manager. Please ensure that this name and That means they will earn $40 per each girl selling address are correct for your troop in Smart Cookies ($40 multiplied by 10 girls selling). They earned $400 in • Troop Treasure is an additional incentive earned Troop Treasure. based on a troop’s PGAĞľ)ľWoľacqľncraMOMľrk PGA $/girl selling 2021 215+ $30 265+ $40 Ç ," 315+ $50 Æ Æ Troop Treasure earned in the 2020 Girl Scout Cookie Program will expire on April 31, 2021. Troop Treasure earned in the 2021 Girl Scout Cookie Program will expire on April 31, 2022. Troops are responsible for using all Troop Treasure funds prior to expiration. Create Troop Recognition Ordero to view how much TroopTreasure Bľtroop is earning. This will show the level reached, not the total amount earned. Check out our Just in Time training for more information. girlscoutshcc.org/cookies • 800.322.4475 17
Initial Troop Order Review Your Role • You will look over and review all the Initial Orders for the troops in your service unit Gluten-Free • Remind troops that money is collected at the time of Cookies delivery, not at the time of order. This is different from the fall product program. The exceptions for this are Any gluten-free cookie Cookie Share donations and online orders orders placed using the online submission in October 2020 • Assist troops in determining the right number of will be added to Initial Orders by the product packages needed to fill order card sales and their program team after orders are submitted. first few booth sales Stickers will be available to place on order cards • Important: Inventory needed for Girl Delivery to let customers know if a girl’s troop will have orders must be included in each girl's Initial OrderľJ~ľ the gluten-free cookie. . ĞľDirect Ship orders are not included in the Initial Order as they are shipped to customers directly • Remind troops that girls can continue to take order card sales through the end of the cookie program • If you have concerns about a troop’s Initial Order please contact their TCM; the decision will ultimately be up to the troop • Troop Initial Orders are due on Monday, All SU Initial January 25 at 11:59 p.m. Review and submit your Orders and Early service unit Initial Order by Tuesday, January 26 Recognition Order at 11:59p.m. Check out our Just in Time training for due by Tuesday, more information. January 26 All cookies ordered are the financial responsibility of the troop and are non-refundable. Once Initial Orders are submitted for your service unit, verify that all troops have an Early Recognition Order and that they have selected the correct T-Shirt size for any girls who sold 180+ packages. Remind girls to set a goal in Smart Cookies by January 25 to earn their Goal Getter Patch. 18 girlscoutshcc.org/cookies • 800.322.4475
Cookie Drops Initial Orders will be picked up at your Cookie Drop (Mega Drop or Mini Drop depending on your service unit). Your troop’s Cookie Drop location and date will be shown when you submit your Initial Order. Check with your service unit cookie manager for more information. Troops must pick up their Initial Order at their scheduled location and date. If your service unit attends Mega Drop, more information will be available at girlscoutshcc.org/MegaDrop in February. Times cannot be confirmed by our Delivery Agents until Initial Orders are submitted. Inventory Discrepancies Mega Drop Cupboard Troops should count their inventory prior to distributing Do you need more cookies than you ordered in your cookies to girls. In the event of inventory discrepancies, Initial Order? Remember that girls will continue selling troops must send an email to customercare@ľ after the Initial Order deadline. If your troop needs girlscoutshcc.org no later than âäľVcrnoľafter their additional cookies and your troop is attending Mega cookie pick-up with the following information: Drop, you can place a Planned Order for the Mega • Troop number Drop Cupboard. Cookies will be included in your Initial Order and will be picked up together at Mega Drop. • Type of discrepancy (shortage, overage, or damage) The deadline for Mega Drop Planned Orders is Sunday, • Varieties and amounts (cases or packages) January 31. Troops will receive an email with instruction. Emails Volunteer at a Cookie Drop should be printed and presented at a local Cupboard. Service units attending a regional Mega Drop are It is recommended that troops contact their preferred required to provide at least ten volunteers. Mega Cupboard ahead of time to verify inventory availability. Drop volunteers will receive a Jump the Line pass. Girl Scouts who are Cadettes or older can volunteer Types of discrepancies with a guardian (guardian can be the troop leader). • Shortages: Troops will receive a confirmation to pickľ 4WoWqľJWq_~ĞKc`Ĥ- wc_raqOOnoĞ up any shortages at a local Cupboard. Shortagesľ must be picked up within caOľxOO^ • Overages: Troops will have the option of getting Troops scheduled at a GSHCC Mega Drop any extra inventory transferred to their troop orľ who have an Initial Order over 350 cases will go returning to a local Cupboard. Troops will receive aľ to a designated VIP area with a separate line confirmation to return inventory at a local Cupboard.ľ Inventory should be returned within one week.ľ Inventory being kept by the troop will be transferredľ within caOľxOO^ • Damages: Inventory that has been damaged andľcan no longer be sold (eg. packages are crushed andľ cookies are crumbled). Damages must be exchangedľ within caOľxOO^ girlscoutshcc.org/cookies • 800.322.4475 19
Securing Booth Sites Booth sales are a great opportunity for girls to develop The 5 Skills in real life Your Role Tips For Securing Booth Sale Locations: • Each service unit is responsible for securing booth sale • It is important to be creative and think outside the box locations within their service unit boundaries. Maps when securing booth sale locations can also be found on the GSHCC website • Always keep in mind the safety of the troops and girlsľ (Our Council -> About GSHCC). when securing locations • Enter all dates and times into Smart Cookies as • Consider grocery stores, coffee shops, communityľ you get approvals from retail and property owners.ľAll clubs, shopping centers, retirement homes, colleges,ľ booth information should be entered by Friday,ľ office buildings, community centers, etc January 4. Ensure you follow steps from our Just inľ • Do not solicit booth sales locations where girls are Time training to ensure locations are correctly securedľ prohibited without an adult. For additional clarity, girls for your service unit should not sell in or in front of establishments that they • Locations can be added after this date but may notľ themselves cannot legally patronize (e.g. bars, liquor be available for the booth selection rounds basedľon stores, casinos or medical marijuana dispensaries) timing • Always introduce yourself as a Girl Scout service unitľ • At the beginning of booth sales, provide a full list ofľall volunteer troops scheduled by date and time to each store/ property owner • Ask for information regarding their policies, proceduresľ and restrictions for solicitation outside of theirľ establishment • If you shop at the establishment, please share thatľ information • Inform the store personnel that a Certificate ofľ Insurance is available upon request. If requested, theľ form can be found at girlscoutshcc.org/resources. Formsľ should be sent to customer care once complete. Allowľ up to two weeks for processing • Ask if a property manager needs to approve the boothľ location. Make sure the property manager receives aľ Certificate of Insurance as well • Provide store/site managers with a Booth Sale Approvalľ Form to fill out available days for their location • Complete any documentation required to obtainľ approval to hold booth sales at this location. Allľ documentation should be uploaded into Smart Cookies.ľ This is especially important when working with largeľ chain retail locations with multiple managers • Provide store/site managers with a list of items that mayľ be found at a site sale (tables, chairs, signs, posters, etc)ľ and confirm they are allowed at their location 20 girlscoutshcc.org/cookies • 800.322.4475
Booth Selections Round One—Lottery Rounds Two, Three and Four— • Troops will be able to pick from locations within yourľ First Come, First Served (FCFS) service unit boundaries only. A council map can beľ Locations and time slots are offered on a first-come, found on the GSHCC website (Our Council -> Aboutľ first-served basis and are available council-wide. GSHCC) Round Two • If your service unit is paired with another service unit, you will be in a district in Smart Cookies and you will • Opens Sunday, January 17 at 7 p.m. share booth opportunities • Closes Wednesday, January 20 at 11:59 p.m. • January 10-13—Troop cookie managers should • Troops have the opportunity to secure up to four (4) coordinate preferred dates and times with other booth opportunities adults in the troop. They can select up to 10 booth • Troops will only be able to select up to two (2)ľ preferences in Smart Cookies. The system will open premium booths at 7 p.m. on January 10 for selection • For best results, it is recommended that troops varyľ Round Three their booth preferences by location, date and time • Opens Sunday, January 24 at 7 p.m. • HINT: Avoid selecting only premium booth sites. • Closes Wednesday, February 3 at 11:59 p.m. In the lottery, troops will only be awarded up toľone premium booth site, and could result in zeroľbooth • Troops have the opportunity to secure up to 20 booth locations awarded if only premium locationsľare opportunities (only ten may be premium locations) selected Round Four • In this Lottery, the time of booth selections will notľ affect the booths you are awarded • Opens Thursday, February 4 at 7 p.m. • At midnight on January 13, the lottery will select up toľ • Remains open until the end of the cookie program 2 of the 10 requested booth opportunities per troop.ľ • Troops are able to secure an unlimited amount of Troops may be awarded up to one premium site, butľ booth opportunities, including premium locations it is not guaranteed Smart Cookies will send a confirmation to the cookie manager’s email for each booth opportunity that is secured. Review your email for accuracy and planning purposes. Premium Sites are high traffic locations like Walmarts, shopping malls, etc. and will be marked in Smart Cookies with a P when you are viewing booth options. These locations are limited and marked Premium in order to allow for more troops to have access to the opportunity. It is the service unit cookie manager’s responsibility to identify premium locations and mark them as such in Smart Cookies when entering booth locations. If a troop cannot attend their scheduled booth sale, they are required to log in to Smart Cookies to cancel as soon as possible. The booth sale schedule is shared in the national Girl Scout Cookie Finder. Customers searching for Girl Scout Cookies are directed to booth locations that show troops scheduled in Smart Cookies. Cancelling unwanted booth locations gives other troops the courtesy and opportunity to fill the time slot and limits customer frustration. A cancellation email will be sent to the Smart Cookies account associated with that troop. The service unit volunteer who entered the booth location dates and times will also receive a cancellation email when a troop releases a location. Troops who do not cancel booth reservations in the system risk losing booth privileges. girlscoutshcc.org/cookies • 800.322.4475 21
Troop Secured Booths What is a Troop Secured Booth? A Troop Secured booth is a location that is secured by a troop for a limited number of timeslots (limited to no more than six dates/times in two hour blocks per location, for a total of 12 hours) at a location that a troop thinks would be a good selling opportunity and is not already a service unit secured site. Troop secured booths are subject to the same rules and guidelines as service unit and council secured booth locations. These booths must be entered into Smart Cookies using the Troop Secured Booth tab and will be reviewed by the product program team. Troops will receive an email from Smart Cookies within three business days letting them know if their booth request has been approved or denied (starting February 8). Troop Secured Booth Guidelines • All troop secured booths must be reviewed and approved by GSHCC or service unit cookie managers • Must be approved prior to troops hosting booth. An approval email will be sent to the troop once the request is reviewed. If booth sales are denied, the troop will receive an email stating denial reason • Locations must provide written permission, to be provided upon request • Booth dates must be within GSHCC booth sale dates (February 19–March 14) • GSHCC and service unit secured booths have priority in the event that a troop secured booth is scheduled during the same time and in close proximity to another location • Troop Secured Booths cannot be within half a mile of a service unit secured site • Booths are not allowed in front of locations that girls are not allowed to patronize without an adult • Must have two adults, at least one of which is a registered and background checked volunteer and at least one of which is a female. Can have 1-4 girls • Troop Secured booths must be within council jurisdiction *If a location would like to offer more dates/times than allowed for a troop, they will be asked to open up the opportunity to all GSHCC troops. Booths and alternatives to booths can be hosted from February 19– March 14, 2021 22 girlscoutshcc.org/cookies • 800.322.4475
Preparing for Booth Sales Booth sales provide an opportunity for girl-led experiences and furthers their growth in understanding The 5 Skills. Your Role Booth Guidelines • Know the Girl Scout booth sale guidelines; these can be • A minimum of two adults, including one female, (at found at girlscoutshcc.org/resources least one of whom is an approved registered Girl Scout • Help troops that may need advice regarding booth sales volunteer with the required background check) and and inventory control one girl should be present at the booth at all times • Remind troops to use the Smart Booth Divider. This • Troops can schedule in two ways will help them plan their inventory more accurately and • One girl and two adults will provide them historical data for future years. • Two-four girls and two adults • Girls should wear at least one official uniform item How to Prepare • Customers should be approached when they are The TCM is responsible for selecting booth opportunities, exiting not entering the establishment helping girls and caregivers understand and prepare for • Troops must clean up the area and dispose of trash. the booth sale experiences, scheduling girls for each site Remember a Girl Scout always leaves a place better and making sure the sales are accurately recorded in than she found it Smart Cookies. • Troops must arrive and depart booths on time to • Troops should bring: ensure other troops can set up for their reservations • Assortment of cookies • Booth sales should be girl-led • Table, chairs (if allowed on property. If in doubt, please contact the service unit cookie manager) • Can only be set up at locations that are entered and approved in Smart Cookies • Decorations • A cash box or apron with change available • No selling on public streets. Wagon sales and lemonade stands are only allowed on residential areas. • A phone with the Smart Cookies app to accept card payments • No blocking the entrance or exit of an establishment • Booth Sale Worksheet form • Cash boxes should not be out in the open or • A copy of the Girl Scout booth sale guidelines unattended • A first aid kit • Have fun! • Hand sanitizer • Gloves Review our Booth Sale Guidelines for more information (girlscoutshcc.org/resources or in Rallyhood). Troops • Face coverings should follow all local and state guidelines concerning • Review the safety guidelines in Volunteer Essentials COVID-19 and should review additional council and Safety Activity Checkpoints with adults. Only advisement regarding booth sales. registered Girl Scouts may attend booth sales • Remind troops to print a booth confirmation from Smart Cookies • Encourage troops and girls to decorate their booths girlscoutshcc.org/cookies • 800.322.4475 23
Preparing for Booth Sales, Packages/Day continued Average sales per 2 hour time slot by Variety All Locations/ All Dates Financial Transactions at Booth Sales S’mores 7 • Accepted forms of payment are: Lemonades 8 • Cash • Credit Card Shortbread 5 • Checks are discourage in order to minimize your Thin Mints 20 troop’s liability Peanut Butter Patties 11 The price per package of cookies is $6.00 for the Caramel deLites 17 gluten-free cookie and $5.00 for all other varieties (including Cookie Share donations); no more, no Peanut Butter Sandwich 5 less. Troops should sell only Girl Scout Cookies at Caramel Chocolate Chip 2 their booth. Troops that do not adhere to these rules are subject to penalties, including loss of booth NEW! Toast-Yay! 8 opportunities and/or troop proceeds. Average packages sold per 2 hour Average sales per 2 hour time slot in 2020 time slot by Week Cookie Program Troops can use these charts to help plan booth First Friday 99 inventory. Keep in mind that these are average guidelines based on the 2020 Girl Scout Cookie First Saturday 92 Program and that sales may vary from year to First Sunday 84 year. The Toast-Yay! is a new cookie for the 2021 Girl Scout Cookie Program and this is an First Week (Mon-Fri) 75 estimate based on ABC Baker data. Second Saturday 80 Second Sunday 76 Second Week (Mon-Fri) 66 Third Saturday 74 Third Sunday 71 Third Week (Mon-Fri) 68 Fourth Saturday 74 Fourth Sunday 75 24 girlscoutshcc.org/cookies • 800.322.4475
Alternatives to Booth Sales COVID-19 is constantly changing so we recommend that troops explore alternative ways to get cookies to customers while teaching girls new skills, marketing and inventory management. NEW! Virtual Booths Virtual booths—hosted on social media—give girls a • Virtual Booth dates must be within GSHCC booth sale way to achieve their sales goals and help others in dates (February 19–March 14) their community from home. In fact, girls may find this allows them to discover new ways to take the lead Review our Virtual Cookie Booth Guide found at in their cookie business and stay connected through girlscoutshcc.org/resources for more tips and virtual means. Troops should prepare by: information to help you get started. • Encouraging girls to get creative and have fun! Thisľ might mean creating flyers, writing sidewalk chalkľ NEW! Cookie Drive-Thrus messages, or by uploading a video • Give customers a convenient way to get their cookies • Find resources through GSHCC, Smart Cookies andľ by offering a “drive-thru” service girlscoutcookies.org/troopleaders • Work with local businesses to secure a safe location • Inviting girls to host a Facebook Live party with friendsľ and collaborate on advertising these drive-thrus and family to get them excited. Proper supervisionľ • Remember that all booths not hosted on personal should always be provided. property must be entered and approved in • Remember: Girls should review and apply theľ Smart Cookies prior to your troop hosting the sale Digital Marketing Tips for Cookie Entrepreneurs andľ • Remember to share the Cookie Finder link on social Families (girlscoutcookies.org/digitalmarketingtips) media. For safety, do not post personal information • Tapping into their social network to share Digital Cookieľ such as addresses links following GSUSA online marketing guidance • Share drive-thru locations with your community and • Girl and troop Smart Cookies links should be frontľ invite individuals to visit locations while keeping a and center safe distance • Promoting on social media and in your community.ľ • Limit the number of girls that are at the pick up Follow online safety guidelines location. Ensure that there are at least two adults • Considering the logistics and including the details volunteers on site • How will cookies be delivered? Parent supervisionľis • Cookie Drive-thrus must follow booth guidelines required for all in-person deliveries. Avoidľ distribution xVOnOľBacqVOnľqncckľWoľVcoqWaUľBľJccqV. • Cookie Drive-thru dates must be within GSHCC booth Remember thatľall booth locations must be entered sale dates (February 19-March 14) and approvedľin Smart Cookies knWcnľqcľBqqOaMWaU • Provide a barrier between girls and drive-up • How will they handle payment? Use girl orľtroop customers by using a table and handing cookies over Smart Cookies link for pre-payment. Salesľare in a basket or placing directly in trunks credited to girls or troops automatically andľ payments are applied accordingly girlscoutshcc.org/cookies • 800.322.4475 25
Alternatives to Booth Sales, continued Lemonade Stands Community Walkabouts and Wagon Sales What is a Lemonade Stand? • Parent supervision is required for all Walkabouts and Lemonade Stands work like booth sales but are held Wagon Sales on personal property. Families must work with their cookie manager to get inventory and should turn in • Get the word out! Troops should let their community money to their troop right away following regular troop know that cookies are back by posting flyers or procedures for money collection. leaving door hanger notes in their neighborhood to inform them when and how girls are planning to sell. Lemonade Stand Guidelines You can find resources on the GSHCC website and in Smart Cookies • Do not require approval from GSHCC or service unit cookie manager • Troops should plan to set up a Lemonade Stand and invite neighbors to drop by. They can share “open” • These are not entered into Smart Cookies for safety times and location with their community and on as locations are shared in the National Cookie Finder social media • Lemonade Stand dates must be within GSHCC booth • Remember not to post personal information, such sale dates (February 19-March 14) as address on public pages • If only one girl is present, can have one adult • Walkabout and Wagon sale dates must be within present. If there are 2-4 girls present, must have GSHCC booth sale dates (February 19-March 14) two adults, at least one of which is a registered and background checked volunteer and at least one of which is a female. No-Contact Deliveries Troops should: • Communicate with customers to determine where they would like their cookies dropped off. • Knock on the door and leave the cookies. Then back up 10 feet, have the customer take their cookies and leave payment. Collect payment no less than 6 feet away from customers. • Consider scheduling trunk pick-ups at a central location and scheduling customer pick-up times to minimize the number of people there at once. • Find a special way to say “thank you!”—whether through a thank you video or a personalized note, girls will want to show their customers some appreciation! 26 girlscoutshcc.org/cookies • 800.322.4475
Cookie Cupboards Troops can receive additional cookies through Planned Orders, which are placed through Smart Cookies by Sunday night and picked up by the troops at their chosen Cookie Cupboard the following week. Cookie Cupboards open on Friday, February 19. What is a Cookie Cupboard? • A Cookie Cupboard is operated by a volunteer who has offered their space and their time to warehouse an inventory of cookies, in various locations across GSHCC’s 18-county region. Their inventory is based largely on the Planned Orders placed by troops by the Cupboards Sunday before the restock order is placed. will open beginning on February 19 Plan Ahead: All Cookie Cupboards are CLOSED on Mondays. It is essential that troops have enough inventory to host booth sales. Due to demand and inventory movement, Cupboards are periodically closed throughout the cookie program. If a Cupboard is no longer listed in Smart Cookies, it has been closed. Alternative Cupboards are listed in Smart Cookies girlscoutshcc.org/cookies • 800.322.4475 27
Order Types-Planned, Unplanned and Transfer Orders Your Role What Is a Planned Order? • Keep in touch with your troops. Reach out to troop A Planned Order is an order placed at a local Cookie cookie managers and check to see how their sale Cupboard by 11:59p.m. on the Sunday before a troop is going would like to pick it up. Planned Orders help the • Encourage troops to monitor their troop inventory. product program team accurately purchase enough Troops can run the Troop On Hand Inventory report inventory to stock Cookie Cupboards with the varieties to assist them to meet community demand. • Remind troops to verify all transfers have been When placing Planned Orders, Smart Cookies will entered accurately and in a timely manner give a list of Cookie Cupboards to choose from, along • Contact troops to fix any negative inventory balance with available dates and times for the following week. they have in Smart Cookies Troops pick the location, day and time that is most • What is negative inventory? convenient for them. Negative inventory is when a troop’s on hand inventory in Smart Cookies shows up as a negative Troops must pick up their order within 48 hours of number in the system. This means that a troop their scheduled time. Orders that are not picked up has transferred out more cookies than what within that time frame will be cancelled and released they were financially responsible for. When this to make those cookies available for other troops. happens, check with the troop cookie manager to make sure their transfers were entered in the What Is an Unplanned Order? system correctly and Cupboard to Troop (C2T) An Unplanned Order is an order that is picked up at transfers have been completed. a local Cookie Cupboard on a first-come, first-served basis. Unplanned Orders should only be used in the • What happens with negative inventory? event your troop needs more cookies outside of their Troops who create negative inventory will be Planned Order and are not encouraged. Due to contacted to correct their inventory transfers. COVID-19 and the need for social distancing, Unplanned If troops or service units do not correct inventory Orders are at the discretion of the Cupboard manager. by March 17, GSHCC will process Girl to Troop Please contact your local Cupboard to check if they are transfers to correct the discrepancy. accepting Unplanned Orders before you plan to visit. Please have troops contact the Cupboard manager at their preferred location to inquire about available Keep in mind… inventory. Capacity to hold excess inventory varies by A Planned Order, picked up on the requested date each Cupboard location. will always take priority over an Unplanned Order. • If the nearest Cupboard does not have enough inventory to fill a troop’s request, consider having them contact another Cupboard manager or help facilitate a Troop to Troop transfer. 28 girlscoutshcc.org/cookies • 800.322.4475
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