Get Noticed. World-Class Marketing that moves your home from - Listed to Sold.
←
→
Page content transcription
If your browser does not render page correctly, please read the page content below
Get Noticed.
World-Class Marketing
that moves your home from
Listed to Sold.
DANIELLE DOWELL
OUR COMPANY
Founder of The Dowell Group
Top 1% Chicago Teams
BHHS Platinum Producer Since 2012
Five Star Professional Real Estate Agent
Over $250 Million Sold
100 Most Influential Agents in Chicago 2016, 2017, & 2018
A Top Chicago Real Estate Broker since 2007, Danielle Dowell, founded The Dowell Group in 2015
with a goal to provide consistent service for clients from the City to the Suburbs. While a team
structure is not unusual for the real estate business, our group does not hold traditional roles as
either a buyer or seller agent. We prefer to match our clients based on personally, price point, and
area. We do this in order for our agents to create the most seamless transaction for client. Known
for our around-the-clock work ethic and quick response time, The Dowell Group has expanded our
business by developing relationships and involving ourselves in every step of the process.
Whether buying or selling, each member of The Dowell Group is a strong believer in the importance
of well executed marketing. As brokers at Berkshire Hathaway, our team has access to the best
resources in the city, both internal and externally. We as a group lean heavily on technology and
continue to educate ourselves so we are always up to date on the most recent real estate platforms,
laws, and strategies. Our team has vast experience in rentals, to first time home buyers, resales,
luxury, and extensive development knowledge. This includes market analysis, zoning, product
development, marketing of the project. We are well qualified in all fields from small to large scale
residential developments, including single family homes, multi-family, and condos.
The Dowell Group provides attention to detail to all of their clients. Aware that the business they love
is dependent on relationships, we will always go the extra mile. Whether buying, selling or renting,
investing, or building we are here to lessen the stress associated with your real estate transactions.
@thedowellgroup @thedowellgroup
DANIELLE DOWELL
312.391.5655 cell
ddowell@danielledowell.com
TESTIMONIALS
OUR COMPANY
Danielle did a wonderful job of helping my wife and I find our first home. I must say that she was
extremely helpful and very patient with us (we must have looked at over one hundred houses over
a 6 month period). She was also very knowledgeable and was able to help guide us through the
entire process. Without Danielle, we flat out would have been lost. I would highly recommend her to
anyone out there looking for property!! Thanks Danielle!!
Matt M.
When you talk about doing business with somebody and you come up with all the adjectives for
characteristics that somebody would embody that you would want to work with or for, Danielle has
most of them–she is very bright, engaging, passionate, aware, tough, fair, compassionate and win-
win oriented. She’s a pro’s pro and that’s about the best compliment I can give.
Doug Van P.
Danielle was a pleasure to work with. She had tremendous knowledge, and made buying my first
new house a smooth and easy process. Every step of the way, she was able to give great suggestions
and advice. She always made time in her very busy schedule to accommodate my hectic and busy
life. I would definitely recommend her to anyone in the market for any real estate needs.
Taj K.
I couldn’t be more satisfied with the patience and persistence Danielle had working with me. It
wasn’t an easy task working for us, but she made it easy and found us a spot in three days! I needed
a place within a week so I was on a time crunch. It took over ten showings, but she put in the
time and energy to make it work. She also took the time to understand out my personal taste and
location I was looking for. Personable, reliable, and easy to work with.
Anthony D.
Danielle Dowell was a perfect model of professionalism in my dealings with her in renting out
my condo. She took care of all the details and made it very easy for me to successfully find a
most desirable tenant that was best suited for the space. Her attention to detail, knowledge of the
market, work ethic and overall professionalism became apparent in all my dealings with her. I would
highly recommend her to anyone in need of real estate work of any sort.
David D.
For more Testimonials, please visit zillow.com/profile/The-Dowell-Group/#reviews
DANIELLE DOWELL
312.391.5655 cell
ddowell@danielledowell.com
MEET THE TEAM
DANIELLE DOWELL JAMIE BOOK
Broker Associate Broker Associate
CHRISTINE EGLEY-RASHKOW AYUSHI KUKREJA
Broker Associate Broker Associate
JULIA ZILLER MICHELLE MICHALSKI
Broker Associate Broker Associate
CHAD CHODORONEK
Broker Associate
TheDowellGroupRE.com
CITY
OUR STAT SHEET
COMPANY
CITY
Bridgeport
Downtown
+ 3113 S May
Streeterville
+ 25 E Superior #1501
+ 545 N McClurg #1411, 2203 West Neighborhoods
+ 600 N Lake Shore Dr #1807
Ukrainian Village
River North + 2016 W Rice Development
+ 403 N Wabash #14A + 2048 W Huron
+ 545 N Dearborn #W2606 + 1708 W Ohio
+ 711 N Leavitt
Goldcoast + 1084 N Hermitage #3
+ 1245 N Dearborn #3S + 1801 W Ohio
+ 10 E Delaware Pl #17E + 2423 W Rice
+ 2324 W Huron #2W
Near North + 2623 W Evergreen #1W
+ 367 W Locust #609
Humboldt Park
River West + 2640 W Grand
+ 520 N Halsted #304 + 2726 W Cortez #2
+ 950 W Huron #505, + 1513 N Hamlin
+ 859 W Erie #303 + 1336 N Ridgeway
+ 950 W Huron #202 + 2076 N Stave #2B
+ 125 S Jefferson #1003
Wicker Park
Loop + 2020 W Pierce #4, #6
+ 212 W Washington #1411 + 2114 W Cortland
+ 235 W Van Buren #2522 + 1756 N Honore
+ 520 S State #1002 + 1735 W Division #204
+ 1724 N Winnebago #I
+ 2139 W Le Moyne
South Neighborhoods + 1512 N Rockwell #1
Bucktown
South Loop
+ 2343 N Leavitt #3
+ 1845 S Michigan #1606
+ 1516 S Wabash #806, #906
West Loop
+ 2303 S Michigan #302
+ 1109 W Washington #6B
+ 1901 S Calumet #708
+ 1040 W Adams #306
+ 1345 S Wabash #1006
+ 20 N Carpenter #2S
+ 1632 S Indiana #906
+ 1841 S Calumet #1904
Columbus Park
+ 2303 S Michigan #504
+ 30 N Latrobe
Logan Square
Kenwood
+ 1935 N Fairfield #206
+ 4216 S Ellis Ave #3S
+ 1941 N Drake
+ 216 S Ellis #2S
+ 3839 W Altgeld #2
University Village
West Town
+ 1001 W 15th #236
+ 530 N Wood #D
+ 832 N Paulina #2
+ 1532 W Cortez #2
Information deemed reliable but not guaranteed.
CITY
OUR STAT SHEET
COMPANY
CITY
Garfield Park Portage Park
+ 2439 W Adams + 5738 W Newport
+ 5048 W Grace
North Neighborhoods Avondale
+ 3121 N Kimball
Lincoln Park
Forest Glenn
+ 2650-52 N Bosworth Development
+ 5129 N La Crosse
+ 548 W Deming #1
+ 2734&36 N Marshfield
Old Irving
+ 1618 N Halsted #3D
+ 4053 W Patterson (Multi-Unit)
+ 2714 N Ashland #3
+ 414 W Wisconsin #I
Roscoe Village
+ 602 W Arlington #G
+ 1645 W School #418
+ 2800 N Lake Shore Drive #1806 & 1812
+ 2243 N Halsted #3S
Uptown
+ 2521 N Ashland #2S
+ 5123 N Kenmore #104
+ 1615 N Burling Development
+ 5117 N Kenmore #3W
+ 2453 N Ashland
+ 1956 N Mohawk #D
Buena Park
+ 1407 N Mohawk #1
+ 4420 N Clarendon #400N, #100N
Lakeview
Edgewater Glenn
+ 640 W Waveland #2F
+ 1237 W Ardmore #1
+ 858 W Aldine Development
+ 2804 N Lakewood #204
Jefferson Park
+ 525 W Hawthorne #201
+ 5111 Windsor Ave
+ 3606 N Pine Grove #4J
+ 2222 W Diversey #210
Bowmanville
+ 708 W Cornelia #3W
+ 5225 N Winchester #2N
+ 525 W Hawthorne #1802
+ 5402 N Campbell #3A
+ 3550 N Lake Shore #1415
+ 5225 N Winchester #1N
North Center
Albany Park
+ 3855 N Damen #3
+ 4448 W Sunnyside
Ravenswood
+ 4453 N Whipple #2
+ 1506 W Wilson
+ 4421 N Whipple #1A
+ 2915 W Leland #3W
+ 5053 N Winchester #2S
Old Town
+ 437 W Division #307
+ 1543 N Hudson #3W
+ 1300 N Lasalle #F
+ 1515 N Wells #4F
+ 437 W Division #411
Information deemed reliable but not guaranteed.
CITY
OUR STAT SHEET
COMPANY
SUBURBS
South and West Suburbs Oak Park
+ 425 Elmwood Ave
La Grange
+ 80 Bassford Ave Lombard
+ 300 Washington Blvd
Oak Lawn
+ 5929 W 99th St Roselle
+ 225 Main St #510
Lisle
+ 1151 River Bend Ln
Frankfurt North Suburbs
+ 20645 Settlers Ln
+ 11562 Torino Way Northbrook
+ 20696 Michigan Island + 270 Coachmaker Dr
+ 21324 Ginger Ln
+ 7639 Juniper Ct Wheeling
+ 525 Sycamore Ln
Shorewood
+ 1102 Vertin Blvd Wilmette
+ 431 9th St
Mokena
+ 19940 Berkshire Dr Highland Park
+ 11836 Grove Ct + 753 County Line Rd
+ 20145 Oakwood Dr + 1459 Beaupre Ct
+ 11902 Heinecke Dr + 502 Pleasant Ave
+ 11716 Sundance Trl
+ 18440 Buckberry Ln Bannockburn
+ 14 Broadleys Ct
Brookfield
+ 3513 Park Ave #2 (Rental) Skokie
+ 9614 Kildare Ave
Tinley Park + 5140 Farwell
+ 16122 Lake Villa Ave
Hoffman Estates
Downers Grove + 1037 Warwick Circle
+ 4602 Prince St
+ 5507 Middaugh Ave Mt Prospect
+ 105 Albert St
Bloomingdale
+ 104 Carmela Ct
Information deemed reliable but not guaranteed.
MARKETING EXPOSURE
TheDowellGroupRE.com
MARKETING
OURYOUR HOME
COMPANY
MARKETING YOUR HOME
WORLD CLASS MARKETING
WORLD CLASS MARKETING
A blend of art and science, our marketing platform combines
technology
A blend of artwith a personal
and science, touch
our marketing platform combines technology with a personal touch.
EXPERT INSIGHT PHOTOGRAPHY & VIDEO
Property analysis and preparation Beautiful images captivate buyers
POSTCARDS BROCHURES
Beautiful home brochures and
Stunning direct mail, targeted for
marketing materials
results
YARD SIGNS ECARDS
A sign of confidence Instantly promote new listings,
open houses and updates
BROKER NETWORKING PROPERTY WEB ADDRESS
Connections with the top brokers Your online address is the focal
in the area point of our marketing
DIGITAL
BERKSHIREHATHAWAYHS.COM
500+ real estate
A global destination for home buyers
websites work for you
KOENIGRUBLOFF.COM MOBILE
An app that is as mobile as
The local real estate resource
our buyers
LOCAL MEDIA PUBLIC RELATIONS
Enticing advertisements in local and Millions of media impressions
regional newspapers and magazines each month
REPORTS RELOCATION
Our data powers your We move companies from
next move around the worldMARKETING
OURYOUR HOME
COMPANY
PROFESSIONAL PHOTOS + FLOORPLAN
We hire a professional photographer for your home at our cost.
We also create floorplans for specific homes.MARKETING
OURYOUR HOME
COMPANY
PROPERTY BROCHURE
This piece of marketing is present at all showings and open houses.
After a day of viewing properties these help refresh a buyer’s
memory and further promote your home.
THE DOWELL GROUP
Chicago Real EstateMARKETING
OURYOUR HOME
COMPANY
PROPERTY EBLAST
Eblast’s are emailed to our database of 10,000+ agent contacts.
This marketing is another way to get your property in front of other
brokers and potential buyers and sellers.
JU S T L I S TED
JUST LISTED
1801 WEST OHIO 2 13 9
W ES T L E MO YN E S T
$1, 600, 000
Luxury
Living
OPEN HOUSE SATURDAY & SUNDAY 12-2PM
5 BED/3.5 BATH A rare opportunity to own a historic residence in Wicker Park. Located on an oversized
$1,350,000 THE DOWELL GROUP
Chicago Real Estate
lot, this 5 bed/4.5 bath all brick home has been renovated to perfection while preserving
it’s original character. An extra wide floorplan with soaring ceilings, skylights, 2 fireplaces,
mesquite hardwood floors, sliding barn-style doors, reclaimed wood features throughout
& so much more! Delightful atypical design features a spacious sunfilled office on 1st
level. 4 bedrooms on 2nd level; master suite, one en-suite bed & additional bath. Luxe
chef ’s kitchen with restaurant quality SS appliances & tons of custom cabinetry. Lower
level is outfitted with family room, Poliform shelving, climbing wall, 5th bed & full bath.
Retractable sliding glass doors create indoor/outdoor entertainment area directly off
kitchen. Built-in outdoor wood burning grill station & fire-pit; yard & 2 car garage with
roof & stairs. Intelligently outfitted with an efficient geo-thermal heat & cooling system.
Radiant heated floor in kitchen, master bath & entire basement.
Designer finished home with atypical layout in West Town! Located on a corner
lot, this 5 bed/3.5 bath house is surrounded by mature trees & has massive curb
appeal. Modern floorplan w/soaring ceilings, fashionable 12ft window treatments,
custom built-ins, designer appointed lighting, tasteful wall coverings, sound
system, solar panels & much more! From the jaw-dropping entry to the open
living area w/multiple levels, including a loft overlooking the kitchen, this home
is one of a kind. Luxe chef’s kitchen w/tons of flat panel cabinetry, SS appls &
gigantic island. 3 beds on 2nd level; oversized master suite with changing/tv area
& WIC. Serene master bath w/huge fully tiled double shower. 2 addtl beds & full
bath. 5bth bed/lounge on top level features roof deck on both sides w/city views.
Lower level has smartly designed laundry room, 4th bed & full bath. All closets
were created for best storage possible. Garage deck w/pergola & retractable
awning for all weather entertaining. Outdoor kitchen w/pro Lynx gas grill & fridge.
Top of the line Habitat porcelain paver system on all 3 roof decks. Attached 2.5
car gar w/ built in workshop & storage. Across the street from the playground,
close to Chicago avenue, Mariano’s, Grand design district, Metra and much more!
DANIELLE DOWELL
312.391.5655 direct
ddowell@danielledowell.com
KRISTY DOWELL DANIELLE DOWELL
312.391.5655
312.810.4844 direct ddowell@danielledowell.com
kdowell@koenigrubloff.com danielledowell.com
THE DOWELL GROUP
Chicago Real Estate
© BHH Affiliates, LLC. An independently operated subsidiary of HomeServices of America, Inc., a Berkshire Hathaway affiliate, and a franchisee of BHH Affiliates, LLC. Berkshire Hathaway © BHH Affiliates, LLC. An independently operated subsidiary of HomeServices of America, Inc., a Berkshire Hathaway affiliate, and a franchisee of BHH Affiliates,
LLC. Berkshire Hathaway HomeServices and the Berkshire Hathaway HomeServices symbol are registered service marks of HomeServices of America, Inc. ® Equal
HomeServices and the Berkshire Hathaway HomeServices symbol are registered service marks of HomeServices of America, Inc. ® Equal Housing Opportunity.
Housing Opportunity.MARKETING
OURYOUR HOME
COMPANY
PROPERTY FLYER
Along with for sale signs, we provide take-one boxes outside our
listings with flyers to capture neighborhood interest.
2734
N O R TH MAR S HFIE LD
Exquisite new construction single family residence on a tree-lined Lincoln Park street! With a beautiful brick and
limestone exterior, this 5 bedroom 4 1/2 bath home is sophisticatedly designed with historical details, modern
selections and designer appointed finishes throughout. The stunning open concept great room features a
chef’s kitchen, including a 48” Wolf range with Subzero & Bosch appliances, oversized Farmhouse sink, huge
islandof America,
© BHH Affiliates, LLC. An independently operated subsidiary of HomeServices and Inc.,
butler’s pantry
a Berkshire Hathaway affiliate,with wine
and a franchisee fridge.
of BHH Affiliates, Lux French doors open to an urban outdoor retreat. The raised
LLC. Berkshire Hathaway HomeServices and the Berkshire Hathaway HomeServices symbol are registered service marks of HomeServices of America, Inc. ®
Equal Housing Opportunity. back terrace, complete with a wood burning fireplace is the perfect place to entertain all year long! Intelligently
configured, the master suite boasts a lavish master bathroom with an over-sized steam shower including double
shower heads and bench, a soaking tub, dual vanities, and a separate water closet. Great for gatherings, the
lower level has a wet bar/beverage center and radiant heated porcelain floors. Other fantastic extra finishes
include a designer selected trim & lighting package, beautifully handcrafted fireplace mantles, custom-built
cabinetry, hand painted tiles, large laundry room with sink and fabulous rooftop deck. 2 car garage included.
CONTACT US TO LEARN MORE ABOUT LUXURY LIVING!
DANIELLE DOWELL KIMBER GALVIN
312.391.5655 312.339.6900
ddowell@danielledowell.com kimber@kimbergalvin.com
danielledowell.com kimbergalvin.com
© BHH Affiliates, LLC. An independently operated subsidiary of HomeServices of America, Inc., a Berkshire Hathaway affiliate, and a franchisee of BHH Affiliates,
LLC. Berkshire Hathaway HomeServices and the Berkshire Hathaway HomeServices symbol are registered service marks of HomeServices of America, Inc. ®
Equal Housing Opportunity.MARKETING
OURYOUR HOME
COMPANY
PROPERTY POSTCARDS
Depending on the listing we also promote via mail. Postcards are a
way for people to get more information in the neighborhood about
your listing.
DANIELLE DOWELL THE DOWELL GROUP
312.391.5655 Chicago Real Estate
ddowell@koenigrubloff.comMARKETING
OURYOUR HOME
COMPANY
DANIELLEDOWELL.COM
SEO, Web Hits and Open HousesMARKETING
MARKETING YOUR
YOUR HOME
HOME
DIGITAL || 350
DIGITAL 350++ REAL
REALESTATE
ESTATE WEBSITES
WEBSITES
KoenigRubloff WORK
Properties FOR
appearYOU
on more than 350 websites
through our online advertising partnerships ensuring your home
receives theProperties
KoenigRubloff maximum exposure.
appear on more than 350 websites through our online advertising
partnerships. Popular news and information sites, a vast brokerage network and niche real estate
sites reach a unique audience and ensure that your home receives maximum exposure.
BERKSHIREHATHAWAYHS.COM
KOENIGRUBLOFF.COM
ZILLOW.COM
YAHOO REAL ESTATE
TRULIA.COM
HOMES.COM
REALTOR.COM
HOMEFINDER.COM
HOTPADS.COM
FRONTDOOR.COM
MOVE.COM
OPENHOUSES.COM
ALL MAJOR BROKER WEBSITES VIA IDX
WSJ.COM - WALL STREET JOURNAL ONLINE
EUROPE.WSJ.COM
ASIA.WSJ.COM
MSN
CNN MONEY Our advertising partners power a network of over 350
trusted local news sites in communities nationwide,
WASHINGTON POST including:
US NEWS BALTIMORE SUN
KIPLINGER CINCINNATI ENQUIRER
DES MOINES REGISTER
DAILYHERALD.COM
DESERT SUN
CHICAGOTRIBUNE.COM DETROIT FREE PRESS
IDAHO STATESMAN
TRIB LOCAL
INDIANAPOLIS STAR
YOUTUBE
KANSAS CITY STAR
AOL.COM LA WEEKLYMARKETING
OURYOUR HOME
COMPANY
SOCIAL MEDIA
Instagram, Facebook, Twitter and more!MARKETING YOUR HOME
FACEBOOK PROPERTY ADVERTISING
KoenigRubloff is the first brokerage in the Our innovative program gives our listings a
nation to use Facebook Collections ads coveted space in social media feeds, using
through the HomeSnap advertising platform. dynamic ad technology to continuously refresh
property ads.
Nearly 70% of the US uses the Facebook
tools, and users spend 50 minutes each day ▪ Buyers see many neighborhood homes at once
on Facebook. This platform has grown to be
▪ Ads expand to show details for each home
the most popular US leisure activity, after
seamlessly
television, and an increasingly important
ecommerce avenue. ▪ Dynamic ad balancing reaches the most
engaged users
▪ New listings, open houses, price reduction
and luxury ads.
SOURCE: NYTimes.com, 5/5/2016MARKETING YOUR HOME
JUWAI.COM
Advertising on Juwai.com reaches a targeted
audience of 2 million af fluent Chinese
consumers. By partnering with a site that
is behind the Chinese firewall, Berkshire
Hathaway HomeServices brings our listings to
a previously hard-to-reach market of potential In 2016, mainland
buyers. The site displays our properties, along
with branded advertising. A click-to-translate Chinese outbound
program makes it easy to contact an agent in
the United States. property investments
surpassed $1 billion.
The United States is the top destination for
Chinese property investments.
SOURCE: Juwai.com 2017MARKETING YOUR HOME FINANCIAL TIMES OF LONDON One of the most important global financial news sources, Financial Times of London has an audience of 650,000 affluent online users. This influential site places your home in front of potential buyers in London and across Europe. All Berkshire Hathaway HomeServices residential listings are exposed to a sophisticated international audience on the site’s Featured Properties page. Source: FinancialTimes.com, 2017. Attached and Detached property types.
MARKETING
OURYOUR HOME
COMPANY
MARKETING YOUR HOME
YARD SIGNS | A SIGN OF CONFIDENCE
All the various marketing we do is to get potential buyers talking
about your property. One of the best ways to achieve this is through
YARD SIGNS | A SIGN OF CONFIDENCE
a yard sign. Yard signs are a great tool to pique interest and drive
buyers to your home.
The right sign speaks volumes about the Hathaway name represents you well. Our
company you keep. Barron’s recognized distinctive cabernet and white signs are seen
Berkshire Hathaway as the world’s most by hundreds of thousands of people right in
respected company in July 2013. You can be your neighborhood.
confident that a sign bearing the BerkshireMARKETING
OURYOUR HOME
COMPANY
LUXURY PROGRAM
From a name that is the most respected and admired throughout
the world, we raise the bar for the luxury home market and redefine
LUXURY + DIGITAL | COMPANY S
the art of fine living. Why trust the purchase or sale of a luxury home
to anyone else?
LUXURYELITE
LUXURY ELITE| |BROCHURES
BROCHURES++ MORE
MORE
FREE DIG
LUXURY + DIGITAL | OPTI
1. Onlin
2. Globa EL
1.
Coming
Coming Soon!
Soon! 2.
3. Luxu 3.
4.
4. Luxu
5.
Mo
5. Auto
6. Luxu
7. LuxuLuxury marketing services.
a m a r k e t i n g p l a n a s d i s t i n c t i v e a s yo u r h o m e
Program Development n
Outreach Marketing: it is necessary to implement some
innovative and creative marketing tactics to set your property
n
Professional copywriting, listing assistance and creation of
apart from every other luxury home in the marketplace,
luxury marketing materials.
including:
n
Public relations will be an integral piece of the marketing n
Effective email marketing, targeted to our vast network
campaign around your property. We will pitch to all possible and Crain’s Book of Lists.
media outlets to generate interest and to establish this n
Grassroots marketing will play a significant role.
property as a significant, unique member of the marketplace.
Word of mouth and networking are powerful tools
n
Professional photography for a property of this kind.
Program Execution Print Venues*
n
Print and digital luxury brochures n
Full-color advertising, in either:
n
Inclusion in our online magazine, LuxuryCollectionMag.com n
Michigan Avenue
n
Syndication to 250 websites including major luxury sites:
n
Chicago Social
n
LuxuryRealEstate.com
n
Sheridan Road
n
RealEstateJournal.com
n
Forest & Bluff
n
UniqueHomes.com
n
Full-color monthly advertising in either:
n
KoenigRubloffLuxuryCollection.com
n
Wall Street Journal
n
BerkshireHathawayHS.com
n
Chicago Tribune
n
Pioneer Press
n
Enhanced placement on REALTOR.com® and Zillow.com
n
Shaw Media
n
Enhanced placement on ChicagoTribune.com
n
Unique url assigned to the property
n
Custom Luxury Collection™ web page
n
Production of a luxury YouTube channel feature
n
Social media launch, luxury “new on the market” email,
Tweet and Facebook post
n
Monthly e-card sent to 12,000 brokers in the marketplace
* Based on availability and listing locationMARKETING
OURYOUR HOME
COMPANY
NEW CONSTRUCTION PROJECTS
1615 BURLING - 15 Unit Condo Building
THE DOWELL GROUP
Chicago Real EstateMARKETING
OURYOUR HOME
COMPANY
NEW CONSTRUCTION PROJECTS
1033 S Racine - 8 Unit Condo BuildingMARKETING
OURYOUR HOME
COMPANY
NEW CONSTRUCTION PROJECTS
513-515 N Claremont - 6 Unit Condo Building
6 UNITS GREAT OUTDOOR SPACE
2 -4 BEDROOMS FOR ENTERTAINING
2 BLOCKS FROM METRA
EXTRA WIDE FLOOR PLAN
TRAIN + SMITH PARK
MODERN KITCHENS
1-CAR GARAGE PARKING
AND BATHS
SPACE INCLUDED
DANIELLE DOWELL
312.391.5655
ddowell@koenigrubloff.comMARKETING
OURYOUR HOME
COMPANY
NEW CONSTRUCTION PROJECTS
Row 18 - 18 Unit Townhome Complex
DANIELLE DOWELL
312.391.5655
ddowell@koenigrubloff.comMARKETING
OURYOUR HOME
COMPANY
NEW CONSTRUCTION PROJECTS
Flex House 2 - 31 Unit Rowhome ComplexSELLING PROCESS TheDowellGroupRE.com
SELLING
OURYOUR HOME
COMPANY
LET’S REVIEW THE SELLING PROCESS
Meet With Me Agree on Selling Plan Stage Home Listing Paperwork
Price Adjustments Showings Market Exposure Photos Taken
(if any)
Offer Presented Negotiations Counter Offer Accepted Offer
Closing Buyer Closing Process Repair Requests InspectionsSELLING
OURYOUR HOME
COMPANY
AGENT’S RESPONSIBILITIES
Your agent has a fiduciary responsibility to you at all times and will
service your specific real estate needs. You can expect expertise
when selling your home, guidance when buying your home,
responsiveness, loyalty, disclosure and accounting.
Advises
Agency Pricing Seller Updates Presenting
Alternatives the Offer
Market Analysis Listing Showing
Feedback
Negotiates
Answering Expediting the Negotiating the Purchase Post-Contract
Objections Buyer’s Offer Terms Agreement Negotiations
Facilitates
Promotion Advertising Direct Personal Inspections
to BHHS Marketing Referrals
KoenigRubloff
and Local Real
Estate Community
Internet Local and Out- Showing Closing
Marketing of-Town Your Home
Buyer Contacts
Multiple Open Contract
Listing Service Houses ContingenciesMARKETING YOUR HOME
WHERE BUYERS COME FROM
40%
INTERNET
11%
YARD SIGN
6%
FRIEND OR RELATIVE
35%
REAL ESTATE AGENT
5%
HOME BUILDER
2%
LESS THAN 1% PRINT MEDIA
HOME BOOK 2%
OR MAGAZINE OTHER
*Source: The National Association of Realtors® Profile of Home Buyers and Sellers.SELLING YOUR HOME
SELLING
OURYOUR HOME
COMPANY
POSITIONING YOUR HOME IN THE MARKET
POSITIONING YOUR HOME IN THE MARKET
KoenigRubloff agents do a thorough analysis of A property gets maximum interest during the
A property gets
your local maximum
market interesttheduring
to help determine value the
first first fewListing
few days. days.at Listing
the best price, rather
of your home. By setting the asking price at than trying a higher price, ensures that a home
at the best price, rather than trying a higherisprice,
the fair market price, your home is seen by the
ensures that a
marketed to the right group of buyers.
home islargest
marketed
possible to the right
audience as it is group oftobuyers.
introduced
the market.
Higher Prices
Attract Fewer Buyers
Higher Prices $$$
Actual Fair
FAIR MARKET VALUE Market Price $$
Lower Price $
NUMBER OF BUYERS Lower Prices
Attract Many BuyersSELLING
OURYOUR HOME
COMPANY
SELLING YOUR HOME
GETTING YOUR HOME READY
GETTING
Enhance yourYOUR HOME
home before youREADY
list. Make it easy for potential buyers
to envision their belongings in your home!
Enhance Your Home Before You List. Make it easy for potential buyers to envision their belongings
in your home!
HOME EXTERIOR
Consider curb appeal
Inspect the exterior and address any
problems
Maintain lawn, walkways and outside areas
HOME INTERIOR
Make every room sparkle
Store or remove clutter
Inspect and repair plumbing, heating,
cooling and alarm systems
Paint in a neutral shade
Consider professional staging for
maximum resultsYOUR HOMES FEEDBACK
TheDowellGroupRE.comREPORTS & ANALYTICS
LISTING UPDATES
KOENIGRUBLOFF EDGE REPORT
Timely metrics about
your home keep you
informed throughout the
marketing process.
Our KoenigRubloff Edge
Report provides a weekly
detailed report of web
traffic on themost pop-
ular real estate destina-
tions. You’ll see how many
people are finding and
viewing your home.REPORTS & ANALYTICS
MARKETING UPDATES
SELLER ADVANTAGE REPORTS
Seller Advantage is an
exclusive market activ-
ity report that details
buyers’ search activity on
the Berkshire Hathaway
national website, so you
can see how our network
is working for you.REPORTS & ANALYTICS
OUR DATA POWERS YOUR NEXT MOVE
KOENIGRUBLOFF REPORTS
We put neighbor-
hood data and analy-
sis at your fingertips
to help you make the
right decisions.
The KoenigRubloff
Report is a trend
and analysis tool
that offers market
details on hundreds
of neighborhoods
and communities
in Cook, DuPage
and Lake Counties.
Charts and graphs
provide a snapshot
of median prices,
inventories, square
footage, and mar-
ket activity.MARKETING
OURYOUR HOME
COMPANY
A QUICK GUIDE TO REAL ESTATE TERMS
A Quick Guide to Real Estate Terms
Appraiser Point
The person who decides the market value of a home based on A dollar amount paid to a lender for making a loan. A point is one
its condition and the selling prices of comparable homes recently sold percent of the loan amount. Also called discount points.
in the area. His or her job is to compute a fair estimate of market value
Title
to help the lender decide a reasonable loan amount.
Documentary evidence of the right to or ownership of property,
Assessor which in real estate is the deed. Title may be acquired through
A public official who appraises property for tax purposes, purchase, inheritance, gift or exchange, as well as through foreclosure
determining the assessed value, not the tax rate. of a mortgage.
Closing
The conclusion of a real estate transaction, which includes delivery of
a deed, financial adjustments, signing of notes and disbursement of Agency Terms:
funds necessary to the sale or loan. Seller’s Agent
Contingency A Seller’s Agent is hired by and represents the best interests of the
A condition that must be met before a contract is binding. seller. The relationship usually is created by a listing agreement.
For example, the sale of a home might be contingent upon Buyer’s Agent
the seller paying for certain repairs. This type of licensee is hired by prospective buyers to represent them
Conventional Loan in a real estate transaction. The buyer’s agent works in the buyer’s best
A loan made with real estate as security and not involving government interest throughout the transaction. The buyers can pay the licensee
participation in the form of insuring (FHA) or guaranteeing (VA) the loan. directly through a negotiated fee, or the buyer’s agent may be paid by
the seller or by a commission split with the listing broker.
Fixed-Rate Loan
A loan with the same rate of interest for the life of the loan. Designated Agent
This is a brokerage practice that allows the managing broker to
Homeowner’s Policy designate which licensees in the brokerage will act as representatives
A multiple peril insurance policy commonly called a package policy. of the seller and which will act as representatives of the buyer.
Available to owners of private homes, it covers the dwelling and
contents in case of theft or fire or wind damage, as well as liability for The designated agents give their respective clients full
property damage and personal liability. representation. The broker has the responsibility of supervising both
groups of licensees.
Impact Fees
A municipal assessment against new residential, industrial or Disclosed Dual Agent
commercial development projects to compensate for the added costs Dual agency is a relationship in which the agent represents both the
of public services generated by new construction. buyer and the seller in the same real estate transaction. Dual agents
typically owe limited duties to each of the parties.
Interest Rate Cap
The maximum interest rate charge allowed on an adjustable-rate loan Because of the potential for conflicts of interest in a dual agency
for any one adjustment period during the life of the loan. relationship, it’s vital that all parties give their informed consent. In
Illinois, this consent must be in writing. Disclosed dual agency, in which
Open Mortgage both the buyer and seller consent to the agent representing both of
A mortgage that may be repaid in full at any time over the life of the them is legal in most states.
loan without a prepayment penalty.
ONE
MAGNIFICENT KoenigRubloff.com
LIFEMARKETING
OURYOUR HOME
COMPANY
NEWS YOU CAN USE
For Sellers
(in addition to commission) Property Survey
$375 - $500
ttorney’s Fees
A
$500 - $1500 Paid Water Bill Certificate
$50 - $130
State & County Transfer Taxes
$1.50 per $1000 Prorated Real Estate Taxes
For current taxes not yet paid
Tax Stamps or due
Differ by community
Prorated Utilities & Assessment
Title Insurance (approximate) For unpaid expenses
$1,350 for properties priced up up to the date of closing
to $150,000
Recording of Escrow Fees
$1,350, plus $20 per additional $200 - $500+
$10,000 of purchase price, for Based upon sale price of the
properties over $150,000 home
Certification of Zoning
Compliance
$120-$200
Required for 1 - 5 unit buildings
Information deemed reliable but not guaranteed.You can also read
