German American Business Outlook 2020 - German companies still upbeat about doing business in the US New Year, New Trade Policy? - GACC South

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German American Business Outlook 2020 - German companies still upbeat about doing business in the US New Year, New Trade Policy? - GACC South
1st Quarter   2020
                 Vol. 32 N o.1 $7. 50

  German American
Business Outlook 2020

German companies still upbeat
about doing business in the US
New Year, New Trade Policy?
German American Business Outlook 2020 - German companies still upbeat about doing business in the US New Year, New Trade Policy? - GACC South
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German American Business Outlook 2020 - German companies still upbeat about doing business in the US New Year, New Trade Policy? - GACC South
E D I T O R I A L                                                                                           C O N T E N T S

D    ear Members, Friends, and
     Readers, as we are entering the
year 2020, the German American
                                                                                 nC OV E R        S T O R Y

                                                                                 German American Business Outlook 2020:
                                                                                 Companies Remain Confident About
Chambers of Commerce look back
on an eventful decade. Our growing                                               US Business Environment                          4
network of German and American
                                                                                 nG TA I       I N D U S T R Y         T A L K
companies has worked together
tremendously well to navigate                                                    Economic Outlook - USA
challenges and seize opportunities.                                              German exports rose in 2019
Our organization has offered                                                     despite special levies                           8
programs across industries, from
agriculture and automotive to water                                              nWA S H I N G T O N            U P D A T E

management and wind energy. We                                                   New Year, New Trade Policy?                     12
pride ourselves on having forged
long-lasting business partnerships                                               nMEMBER PROFILES
between hundreds of German and                                                   Spitzberg Partners
American companies that move both                                                Interview with Karl-Theodor zu Guttenberg 14
our economies forward sustainably.                   Peter Riehle
                                              Chairman, German American
                                                Chambers of Commerce             nCROSSROADS
In this new decade, we continue                    President & CEO,              Controversial Conversations                     16
our hard work to foster transatlantic         WITTENSTEIN North America
knowledge exchange and innovation.                                               nSKILLS AT WORK
Our programs in automation, battery     organization. Globally, we now count
                                                                                 GACC Apprenticeship Award celebrates
technology, renewables and more         140 offices in over 90 countries. Here
                                                                                 excellence in workforce development             18
will offer insights to executives       in the US, our number of offices,
and innovators from global holdings     staff, and services is growing: from
to start-ups.                           the first steps of market entry to       nSTARTUP SERIES
                                        apprenticeship programs that help fill   Start STEP USA Celebrates a Major Milestone:
As the results of our German            the skills gap in the US, we aim to      5 Years of Success for this Popular
American Business Outlook 2020          offer the best support to our dynamic    Startup & Entrepreneur Program                  22
have shown, the US and Germany          business community. As the
remain key trading partners. The US     Chairman of the German American          nE V E N T       C A L E N D A R
is a market of significant importance   Chambers of Commerce, I invite you       Events & Delegations: Q1 2020                   26
to German business despite lingering    to connect with our teams, attend
uncertainty around international        our events, and make use of the          nWHAT'S ON YOUR DESK?
trade. At the same time, German         many resources we offer.                 Samira Ghanadyan
companies have continuously been
                                                                                 Manager, Startups Events
a driver for the US market, adding      We look forward to supporting you
                                                                                 & Communications, GACCNY                        28
jobs and value to the US economy.       and your company in this next
As more and more German                 decade and beyond.
companies enter the US market,
execute their R&D in the US, and
expand across the country, our team
is dedicated to offering support and
valuable connections to executives      Peter Riehle
in German-American business.            Chairman, German American
                                        Chambers of Commerce
Our network of companies is             President & CEO,
expanding, and so is our                WITTENSTEIN North America
German American Business Outlook 2020 - German companies still upbeat about doing business in the US New Year, New Trade Policy? - GACC South
C O V E R       S T O R Y

                         German American
                    Business Outlook 2020
           Companies Remain Confident About
                     US Business Environment
                                                                                                 By James Freeman, GACC

                                    For a third consecutive year, German                         G    ACC members as well as other
                                                                                                      key representatives of the
             companies are overwhelmingly optimistic about                                       German-American business com-
                                                                                                 munity converged in NYC for an
                    their business prospects in the US, expecting                                exclusive presentation of the GABO
                                                                                                 survey results. Andreas Fibig,
                 further growth and robust profit margins. They                                  Chairman & CEO of International
                                                                                                 Flavors & Fragrances (IFF) and
                      are a little more cautious, however, when it                               Chairman of the GACC NY, wel-
                 comes to investments. That’s the key finding of                                 comed the more than 150 guests to
                                                                                                 the midtown New York conference
             the GACC’s annual German American Business                                          center of J.P. Morgan.

                   Outlook (GABO) survey which was released                                      In addition to the GABO event in
                                                                                                 NYC, the GACC Philadelphia
                                                  the beginning of this year.                    presented the survey results in the
                                                                                                 City of Brotherly Love, while the
                                                                                                 GACC NY collaborated with the
                                                                                                 German American Business Council
                                                                                                 for an event in Boston. In the
                                                                                                 Midwest, a C-level panel discussed
                                                                                                 the GABO 2020 results at sold-out
                                                                                                 events in Illinois and Michigan,
                                                                                                 marking the first-ever GACC
                                                                                                 Midwest Business Luncheon event
                                                                                                 in Michigan and a new opportunity
                                                                                                 to connect with the region's
                                                                                                 extensive German-American
                                                                                                 business community.

                                                                                                 The survey results were tabulated
                                                                                                 by KPMG Germany and presented
                                                                                                 by Andreas Glunz, Managing
               From left: Siegbert Rottach, Katrin Zimmermann, Manuel Merkt and Katharina Kort   Partner International Business,
                                                                                                 KPMG Germany. Prior to his

4   German American Trade Q1 2020
German American Business Outlook 2020 - German companies still upbeat about doing business in the US New Year, New Trade Policy? - GACC South
C O V E R       S T O R Y

                                      of German companies in the
                                      US intend to invest at least
                                      one million USD over the next
                                      three years.
presentation, Jesse Edgerton,         “US operations are extremely
Senior Economist, Executive           relevant for German groups – and
Director, at J.P. Morgan, provided    profitable as well,” said Peter Riehle,
insights on the US economy. One of    Chairman, German American
the things he noted was that          Chambers of Commerce. “This is
although recessions aren’t easy to    also the reason why German
predict, current factors such as      companies grant comprehensive
continued uncertainty about fiscal    decision-making rights to their US
policy, including trade tensions,     subsidiaries, especially in all
suggest a lingering caution on        operative matters.”
behalf of some businesses.
                                      Concentration on organic
Positive outlook continues            growth
Despite global economic uncertain-    Four out of five German companies
ties, 96% of the 177 German           in the US are focusing on organic
companies that participated in the    growth in their existing locations.
                                                                                Dr. Volker Treier, DIHK
survey expect growth for their own    This has remained stable compared
businesses. The prior year’s figure
was 91%, so a slight increase.

US remains Germany’s
top market
The survey shows that globally, the
US remains the number-one market
for German companies and plays a
dominant role for German groups
with subsidiaries in the US – and
for good reason. Roughly every
third company states that its
activities in the US account for
more than 20% of group sales. One
in five German companies indicates
that more than 50% of their group
sales and group profits are gener-     Andreas Fibig, GACC NY Chairman
ated in the US.

                                                                                                German American Trade Q1 2020   5
German American Business Outlook 2020 - German companies still upbeat about doing business in the US New Year, New Trade Policy? - GACC South
C O V E R       S T O R Y

                                                    to the 2019 survey results (80%).             tions such as universities and
                                                    The fact that 41% of German                   colleges (52%) followed by startups
                                                    companies in the US currently                 (30%) and large tech companies
                                                    conduct R&D in the US reflects the            (20%) in their efforts to innovate.
                                                    surveyed companies’ focus on their
                                                    organic growth. This is a sharp rise          Every third company (36%) plans to
                                                    from 29% reported in 2019. Even               enter new business fields in 2020.
       of German companies                          though there has been a large                 One out of four (23%) intends to
      in the US expect their                        overall increase in R&D at German             enter new countries and/or markets.
                                                    companies in the US, most collabo-            The merger & acquisition market
      business to grow.                             rate with more traditional institu-           seems to have cooled as 14% of the
                                                                                                  German subsidiaries surveyed plan
                                                                                                  to expand through mergers &
                                                                                                  acquisitions (M&A), which is down
                                                                                                  from a record 20% the prior year.

                                                                                                  Finding skilled workers still
                                                                                                  a critical challenge
                                                                                                  Despite all the positive trends, one
                                                                                                  big challenge remains: More than
                                                                                                  half (56%) of the participants are in
                                                                                                  need of skilled workers. “The lack of
                                                                                                  skilled workers will become even
                                                                                                  more acute in the coming years, as
                                                                                                  half of the German subsidiaries
                                                                                                  intend to increase their workforce
    From left: Daniel Andrich, President & CEO of RGIT, and Peter Riehle, Chairman of the GACCs
    presenting at a luncheon hosted by GACC Midwest.
                                                                                                  by at least five percent in 2020 and

6   German American Trade Q1 2020
German American Business Outlook 2020 - German companies still upbeat about doing business in the US New Year, New Trade Policy? - GACC South
C O V E R       S T O R Y

even 86% plan a similar increase by     Katharina Kort, a New York corre-
2025,” said Andreas Glunz.              spondent at the German business
                                        media outlet Handelsblatt moderated
“Some German companies in the US        the panel.
have already taken measures, and
28% of them have established             For More Information
apprenticeship programs to close the                                             of German companies
skills gap. For smaller- and medi-       Report and statistics by KPMG in Ger-
um-sized enterprises especially, this    many and GACC                           in the US expect
is an attractive and efficient way to
create a pipeline of qualified
                                         Please visit our ahk-usa.com websites   growth for the US
                                         to see the complete survey details.
workers,” added Peter Riehle.            >> www. ahk-usa.com                     economy in 2020.
German American Business
Leaders Weigh in on Results
The GABO presentation included a           Top challenges German companies see in US
candid panel discussion and
audience Q&A featuring the
implications of the survey results.                      Availability of skilled workers
The panel was comprised of busi-
ness leaders in the German-Ameri-
can business community: Siegbert                         Trade Tensions
Rottach, President & CEO, MAN
Capital Corporation, Katrin Zimmer-
mann, Managing Director, The                             Attainment of required
Americas, TLGG and Manuel Merkt,                         growth rate
President & COO, Hermle USA, Inc.

                                                                                        German American Trade Q1 2020   7
German American Business Outlook 2020 - German companies still upbeat about doing business in the US New Year, New Trade Policy? - GACC South
G T A I      I N D U S T R Y    T A L K

    Economic Outlook - USA
    German exports rose in
    2019 despite special levies
    Article by Ullrich Umann, Germany Trade and Invest (GTAI) · Translation from German by Sandy Jones, GACC

    T   he US economy looks brilliant
        in global comparison. But the
    economic slowdown will continue
                                              Due to the low key interest rate, it is
                                              easier for companies to borrow
                                              cheaply than to fill vacancies: the
                                                                                              impulses from the last tax reform in
                                                                                              2017, especially the short-term
                                                                                              amortization options for invest-
    in 2020.                                  average unemployment rate of 3.6                ments granted at that time, are
                                              percent is a record low that was last           noticeably diminishing.
    Economic development:                     measured in 1969.
    growth will slow down in                                                                  Gross fixed capital formation of all
    2019                                      Investments: 2017 tax cut                       companies included in the S&P 500
    After accelerated growth in 2018,         loses momentum                                  stock index increased by only 0.8
    there are increasing signs of a further   Companies are only cautiously                   percent or $ 1.38 billion in the third
    slowdown in the US economy.               investing. The Federal Reserve                  quarter compared to the second
    The Blue Chip Economic Indicators,        Bank of New York is responsible for             quarter of 2019. If it weren't for the
    a consensus forecast from 51              the growth rates in capital goods               two global corporations Amazon and
    well-known sources, forecasts             and equipment purchases in 2019,                Apple, which invested $ 1.9 billion
    growth of 1.8 percent for 2020,           which were below the previous                   more in the above-mentioned period
    after 2.3 percent in 2019. The            year's level. The bank attributes this          than in the three months before, the
    forecast of the International Mon-        sluggish development to limited                 quarterly value would have slipped
    etary Fund from October 2019 was          planning security. The growth                   into the red.
    only slightly above. The Federal
    Reserve also speaks of only moderate                          Economic development 2018 to 2020
    growth prospects.                                            (real change compared to previous year in %)

    The start of 2019 was still quite                                    4,4
                                                                                                  4,1
    promising with an annualized growth
    of 3.1 percent in the first quarter
                                                                                     3,1                                    3,0
    before a slowdown to 2 percent had               2,9
                                                                                                                2,7
    to be accepted in the second quarter.                  2,4                                            2,5                     2,5
                                                                 2,1           2,1                                                      2,2
    This was triggered by declining
    public sector investments.

    There is hope that there has been an
    interim agreement, a kind of pause
    for reflection in the long-term trade
                                                           GDP             Imports1)          Fixed Capital             Private Consumption
    dispute between the United States
    and China. The Federal Reserve has
    also lowered the key interest rate in                               2O18               2019   2)
                                                                                                                2020   2)

    three steps since July 2019, leaving
    cheap money available on the              1) goods and services                                      Source: International Monetary Fund (IMF),
    financial market.                         2) forecast                                              October 2019 © 2019 Germany Trade & Invest

8   German American Trade Q1 2020
German American Business Outlook 2020 - German companies still upbeat about doing business in the US New Year, New Trade Policy? - GACC South
G T A I      I N D U S T R Y          T A L K

          Key economic data USA ($ million; change in percent)*                                            Consumption:
 Indicator                                    2018              2019    1)
                                                                               Comparative data
                                                                                Germany 2018
                                                                                                           Private expenditure
 GDP (nominal, US $ bn)                     20,580              21,439                   3,949.7           remains an important
 GDP per capita (US $)                      62,869              65,112                    47,642           economic factor
 Population (million)                        327.4                329.3                       82.9
 Exchange rate (annual
                                            1.1817              1.1058                           —
                                                                                                           Foreign trade: special
 average, 1euro = US $)
1) forecasts 2) October 2019 average exchange rate        Sources: International Monetary Fund (IMF);
                                                                                                           levies slow down the
                                                 Federal Reserve; Federal Statistical Office Wiesbaden     exchange of goods
                                       Selected major projects (investments in billion US $)

 Project Title                               Investment               Project Status                                                              Notes
 Construction of a high-speed                                                              Laying 386 km of tracks including building infrastruc-
                                                       Signing a design-build
 railroad, Texas Bullet Train, Salini                                                                                                        ture
                                                  14.0 agreement (all from a
 Impregilo and Lane Construction
                                                               single source)             www.texascentral.com/wp-content/uploads/2019/09/JOINT_
 Corp., Houston / Dallas, Texas                                                                             Salini-TC-Announcement-Press-Release.pdf

 Construction of a railway tunnel,                                                           Railroad tunnel under the Hudson River, connecting
                                                                Planning, planned
 Gateway Tunnel, Gateway Pro-                                                                                   New Jersey and New York City
                                                    9.5     start of construction in
 gram Development Corp., New
                                                                             2021                               www.gatewayprogram.org/about.html
 Jersey / New York
 Chemical plant construction, The                                                   Plant for polyethylene, polypropylene, polymer and
 Sunshine Project, St. James Parish,                                               ethylene glycol; Environmental impact assessment by
 Louisiana                                              Planning, obtaining all the Federal Environment Agency EPA and the Louisiana
                                                    9.4
                                                                       permits                     Department of Environmental Quality
                                                                                                                            www.sunshineprojectla.com

 District construction, Centennial                                                        Construction of 19,333 apartments and 0.78 million
 Specific Plan, Tejon Ranch, Santa                  8.0                      planning                      square meters of commercial space,
 Clara, California                                                                                            www.centennialattejonranch.com/about/

 Construction of an offshore wind                                                             220 turbines, connection in three phases between
 farm, Dominion Energy, Mary-                           Planning, obtaining all                                                2024 and 2026
                                                    7.8
 land, New Jersey                                                      permits                 news.dominionenergy.com/2019-09-19-Dominion-Energy-
                                                                                                       Announces-Largest-Offshore-Wind-Project-in-US

 Refinery expansion, Motiva Enter-                                                                             Expansion of the Port Arthur refinery
                                                             Planning, completion
 prises LLC, Port Arthur, Texas                     6.6
                                                              scheduled for 2022            oglinks.news/saudi-aramco/news/s-motiva-eyes-6-6b-petro-
                                                                                                                               chemical-expansions

 Construction of a flat rolling mill,                          Planning; Construc-                                              500 jobs are created
 Steel Dynamics Inc., Corpus                        1.8       tion phase 2020 to         ir.steeldynamics.com/Steel-Dynamics-Announces-Planned-New-
 Christi, Texas                                                         mid-2021                                       Flat-Roll-Steel-Mill-Site-Selection

 Construction of a pumped storage
 plant, Eagle Mountain Pumped                                                                      A capacity of 1,300 MW is being created at
                                                    1.4                      planning
 Storage, NextEra Energy Inc.,                                                                                              www.eaglecrestenergy.com
 Palms, California
                                                                                               Sources: Research by Germany Trade & Invest; Press releases

                                                                                                                              German American Trade Q1 2020   9
German American Business Outlook 2020 - German companies still upbeat about doing business in the US New Year, New Trade Policy? - GACC South
G T A I      I N D U S T R Y          T A L K

     For example, industrial companies                   Nevertheless, the growth impulses               gloomy global economy and the
     from the S&P 500 group reduced                      emanating from private consumption              strong US dollar, the competitive-
     investments in the third quarter by                 weaken along the annual track. In               ness of the export industry,
     10 percent and financial groups by 8                the Christmas season, however, the              especially since imported interme-
     percent. Only telecommunications                    impetus should increase again, Black            diate goods become more expensive
     companies invested 4.5 percent more                 Friday and Cyber Monday already                 due to special levies.
     - the expensive race to build future                achieved record sales in 2019.
     5G networks has begun.
                                                         Foreign trade: special levies                    About the Author
     Consumption: Private expen-                         slow down the exchange of
     diture remains an important                         goods
     economic factor                                     The German-American exchange of
     Consumption accounts for 70 percent                 goods increased in 2019: Deliveries
     of GDP formation and remains an                     from Germany in the first nine
     important economic factor. Through-                 months of 2019 amounted to $ 96.1
     out 2019, consumers are expected to                 billion - an increase of 2.5 percent
     spend $ 14.7 trillion on the purchase               compared to the same period in
     of short and long-lived consumer                    2018. Goods were in the opposite
     goods and services. According to the                direction worth $ 45.3 billion
     latest figures from the Bureau of                   shipped - an increase of 4.1 percent.
     Labor Statistics, gross weekly wages
     in October 2019 were 2.7 percent                    The contribution of the foreign
     above the October figure of the                     trade to the formation of GDP can
                                                                                                          Ullrich Umann
     previous year, with the low-wage                    hardly increase at the moment:
                                                                                                          Director
     sector in particular increasing due to              trade conflicts, not only with
                                                                                                          1130 Connecticut Ave., NW
     the shortage of personnel.                          China, continue to restrict the                  Suite 1200
                                                                                                          Washington, DC 20036
                                 United States Foreign Trade                                              T +1 (202) 629 5712
                                     ($ million; change in percent)*                                      >> Ullrich.Umann@gtai.de
                                                                                                          >> www.gtai.de
                                                                                                Var.
                                                                                         (Jan.-Sept.
                                                               Var.                        2019 /
                                                             2017             2019        Jan.-Sept.
                                 2017             2018       2018        (Jan.-Sept.)        2018)
                                                                                                          For More Information
      Imports             2,339,884         2,540,806           8.6    1,891,430               -0.3
      Exports             1,546,473         1,665,992           7.7    1,241,969               -0.7       Further information (e.g. SWOT analysis,
      Trade Balance         -793,411          -874,814             -     -649,461                   -     industry reports) can be found at:
                                                                                                          >> http://www.gtai.de/usa
     * Trade in goods            Sources: US Department of Commerce; US International Trade Commission

10   German American Trade Q1 2020
W A S H I N G T O N             U P D A T E

                                    New Year,
                                 New Trade Policy?
                                                           by Caitlin Hickey, RGIT

                                                   Potential for Additional
                  2019 came to a                                                              hormone-fed beef – as well as
                                                   Trade Deals                                changing the way pharmaceutical
               frenetic close in the               Above all, ratifying USMCA and             pricing is done under the National
               trade policy realm.                 reaching a deal with China could           Health Service (NHS) are highly
                                                   provide more certainty. The North          sensitive issues in the UK. Mean-
                  Before Congress                  American market has become                 while, the threat of auto tariffs still
                    and the Trump                  intertwined under NAFTA, so the            hangs over the British automotive
                    Administration                 mere threat that it would be torn up       industry. The Brits have not backed
                                                   was of grave concern. While USMCA          down from their plans for a digital
               departed for winter                 offers needed stability, ensuring          services tax even though the
                     recess, break-                compliance with certain provisions         Americans have labeled a similar
                                                   places a burden on already estab-          French initiative as discriminatory
                    throughs were                  lished supply chains. The Phase 1          and have consequently proposed
              made with USMCA                      Deal allows for breathing room by          tariffs against French imports.
                                                   removing the continuous threat of          Furthermore, London’s handling of
                 and the US-China                  tariff escalations, but its limited        Huawei in 5G infrastructure could
                    Phase 1 Deal.                  nature falls short of expectations in      affect relations.
                  As the new year                  some areas and questions arise about
                                                   its WTO compatibility.                     Another natural partner is the EU. In
                      settles in, it is                                                       July 2018, President Trump and
              worthwhile to assess                 Now the question is where will the         former European Commission
                                                   Trump Administration turn its focus?       President Juncker agreed to areas
                where trade policy                 After Brexit, the US and British           where they could potentially work
              stands and where it                  governments have made a quick              together. Since then, progress has
                                                   bilateral trade deal a top priority. But   been made in some of the more
                 might be headed.                  this might be easier said than done.       technical areas and the Europeans
                                                   Even with the “special relationship,”      have trumpeted their soy, beef, and
                                                   there are areas of disagreement.           liquified natural gas (LNG) purchases.
                                                   Increasing access for American             However, controversial topics such as
                                                   agricultural goods – especially            industrial tariffs have not been
                                                   chlorine-washed chicken and                touched and the Americans have not

12   German American Trade Q1 2020
W A S H I N G T O N            U P D A T E

yet been able to convince the             Democrats because of the Constitu-
Europeans to bring agriculture to the     tional role afforded to Congress in
                                                                                      About the Author
table. Moreover, ongoing disputes in      trade. The icing out of Congress plus
the WTO Airbus-Boeing cases and           the overly broad interpretation of
the French digital services tax have      existing trade laws such as Section
led to tariffs plus the threat for        232 have led to serious discussions
future ones. But even with tensions       about reining in the executive’s trade
simmering, new figures within the         powers and restoring them to the
leadership of the European Commis-        legislative branch. These discussions
sion offers opportunity. Indeed, the      are expected to carry on in 2020.
new Trade Commissioner Phil Hogan
has already traveled to Washington        Elections 2020
to call for a refreshing of transatlan-   Much of this year will be character-
tic trade relations.                      ized by election season. The Demo-
                                          cratic caucuses and primaries have
Beyond the UK and EU, the Trump           already started and will continue
Administration has also expressed         through spring. As the final
                                                                                      Caitlin Hickey,
interest in potential trade deals with    candidate emerges, election season
                                                                                      Director, Government Relations
other partners such as Vietnam,           really heats up. For this reason,           and Legal Affairs
India, Brazil, Switzerland, and parts     any necessary legislative or execu-         >> chickey@rgit-usa.com
of Africa.                                tive branch work will most likely           >> www.rgit-usa.com
                                          be completed in the first half of
The Role of Congress                      the year.
in Trade                                                                              This material is distributed by the
Getting USMCA ratified was a              Trade policy will play a role during        Representative of German Industry and
                                                                                      Trade (RGIT) on behalf of the Federation
monumental task that took signifi-        the campaign. President Trump will
                                                                                      of German Industries (BDI) and The
cant time, concessions, and rare          surely highlight jobs and economic          Association of German Chambers of
bipartisanship. Perhaps the Trump         numbers and characterize his trade          Commerce and Industry (DIHK). Additional
Administration learned from this          deals and tough stance on China as          information is available at the Department
                                                                                      of Justice, Washington, DC.
experience because its other trade        achievements. An analysis of the
deals – namely Japan and China –          Democratic field reveals that trade
were limited in scope and considered      policy might not return to “normal”       with Senator Bernie Sanders even
as executive agreements. This means       under a Democratic President.             calling for another renegotiation.
the Trump Administration did not          Several leading candidates are open       Regarding China, many candidates
have to follow normal protocol by         to using tariffs as a tool. Former Vice   support the goal in countering
consulting with Congress and getting      President Joe Biden has repeated the      China’s negative practices but differ
its approval. The shift towards           phrase “economic security is national     on how to achieve this.
limited deals instead of comprehen-       security” that has been used as a
sive agreements is contentious            justification for Section 232 tariffs.    All that being said, 2020 promises to
among both Republicans and                Not all candidates support USMCA,         be an exciting year for trade policy!

                                                                                                      German American Trade Q1 2020   13
M E M B E R         P R O F I L E

     Spitzberg Partners
     Five Questions for Karl-Theodor zu Guttenberg
     GAT: You moved to the US in 2011.           KTG: We have enjoyed the high quality       KTG: I try to read at least two books
     Why did you choose the US as your           of the schools at our place in              per week – non fiction and fiction. As
     domicile and especially Connecticut?        Connecticut – well knowing how              mentioned above, I always plan at
                                                 dramatically different the experiences      least one cultural highlight even in the
     Karl-Theodor zu Guttenberg                  can be in the US, especially depending      busiest schedule.
     (KTG): After leaving politics, I wanted     on whether a family can afford a private
     to get back to my roots in the private      school education. In comparison to here,      Karl-Theodor zu Guttenberg
     sector and deep-dive into highly            Germany’s system certainly reflects more      Chairman, Spitzberg Partners
     relevant topics like the dynamics of        fairness and public schools are often the     Former German Economics and
     digitization and new technologies. The      better choice. Another American               Defense Minister
     US offered perfect opportunities to set     phenomenon I never encountered in
     up an investment and advisory firm for      Germany: The competition for college
     these fields. New York turned out to be     admission can create remarkably
     an ideal starting point and headquarter     disturbing behavior among
     for a small, but global operation. Today,   overambitious parents and students.
     we are present on three continents, but
     we still enjoy the intellectual and         GAT: Let’s talk some business:
     creative impulses we get in the US as       What advice would you give
     well as a rather unique talent pool.        German companies that consider
     After years in the limelight, Connecticut   investing or expanding their
     finally allowed us a quiet and normal       operation in the US? Where do you
     family life and it was an excellent         see opportunities/risks?
     counterbalance to the hectic city.
                                                 KTG: Most international success               Karl-Theodor zu Guttenberg is
     GAT: As an advisor and board                stories are based on understanding            Chairman of Spitzberg Partners LLC.
     member, you certainly travel a lot.         and fulfilling three core preconditions:      He first served as German Minister of
     What are some tips you can give             cross-cultural skillsets, knowledge of        Economics and Technology and then
     your fellow frequent travelers?             the (geo)political landscape, and             as Minister of Defense in the cabinet
                                                 expertise regarding regulatory                of Chancellor Angela Merkel. Mr. zu
                                                 specifics. Many Germans still fall into       Guttenberg was a Member of the
     KTG: Thoroughly plan time with
                                                 the trap of thinking that our (not only       German Parliament, a Member of the
     your family and never sacrifice these
                                                 business-) cultures are more or less          Parliamentary Assembly of the
     moments to superficially highly                                                           Council of Europe and Secretary
     important business meetings. Sleep at       similar. Success is regularly based on
                                                                                               General of Germany's CSU party. He is
     least on one way crossing an ocean.         realizing the differences. A specific
                                                                                               a Distinguished Statesman at the
     And – bummer - no alcohol while             and still underestimated risk for
                                                                                               Center for Strategic and International
     traveling. Try to combine every trip        European enterprises lies in the              Studies (CSIS) and served as Senior
     with a cultural element. A museum,          antagonism of the US and China.               Advisor to the European Commission.
     concert or theater visit is never wasted    German companies need to realize the          He sits on several corporate and
     time.                                       impact of the so called transpacific          not-for-profit boards, including
                                                 “decoupling” and develop their                Edelman, the Institute for Strategic
     GAT: The education system in the            strategies accordingly.                       Dialogue, BDT Capital, Barrick Gold,‘s
     US and Germany is quite different.                                                        International Advisory Board,
     As a parent, what do you value              GAT: We already mentioned
                                                                                               Samsung’s European Advisory Board,
     about the US education system and           your busy schedule. Apart from
                                                                                               ASAPP, Ripple, and Clocktower
     what do you miss about the German           family time, how do you relax?                Technology Ventures. He holds a law
     school system?                              Any interesting books you read                degree from the University of
                                                 have lately?                                  Bayreuth.

14   German American Trade Q1 2020
MITGLIEDSCHAFT • MEMBERSHIP

                                                                                                           New York
                                                                                             Detroit
                                                                            Chicago
                                                                                                        Philadelphia

                                                                                                       RGIT Washington

                                                                                       Atlanta

                                                                    Houston

Die Deutsch-Amerikanische Handelskammer (AHK USA) ist der           The German American Chambers of Commerce (GACCs) are
richtige Ansprechpartner, um bilaterale Wirtschaftsbeziehungen      the first choice when it comes to business between the United
und Investitionen zwischen den USA und Deutschland zu fördern.      States and Germany. As a reliable partner for both American
Über 70 Jahren ermöglicht die AHK USA durch transatlantische        and German companies, we offer excellent services to our 2,500
Initiativen und Veranstaltungen den Kontaktaufbau zwischen          members and clients. Be a part of this large, influential business
deutschen und amerikanischen Unternehmen. Durch zahlreiche          network in the U.S. and you will receive invitations to vari-
Dienstleistungen und Tätigkeiten wurde bis heute ein umfangrei-     ous events, such as networking receptions, economic forums,
ches Mitgliedernetzwerk mit circa 2.500 Vertretern aus Wirtschaft   members-only events, industry-specific conferences, business
und Gesellschaft aufgebaut.                                         luncheons, seminars, and much more.

                                              • A strong network and a reliable partner
                                              • A committed and professional team with strong transatlantic expertise
                                              • Company visibility and product innovations
        MEMBERSHIP
                                              • Exclusive invitations to events and conferences
        BENEFITS                              • National and regional publications and directories
                                              • Access to member databases
                                              • Discounts on professional consulting services

                                                                                       M E M B E R S H I P D I R E C TO R Y 2 01 9 / 2 02 0 |   7
C R O S S R O A D S

     Controversial
     Conversations
     By John Otto Magee

     E   ngaging in controversial topics,
         whether at the workplace or in
     private, can be quite tricky and
                                            intellectual give and take. Controver-
                                            sial discussions are a form of mental
                                            chess.
                                                                                     Germans are intelligent and well-
                                                                                     informed. They enjoy intellectual
                                                                                     give and take.
     uncomfortable. Germans and
     Americans have distinct approaches     At a deeper level Germans want to        And since this means a difference of
     in situations that arise involving     demonstrate that they are well           opinions, Germans often choose
     controversial topics.                  informed, are proud of their high        controversial topics. They are also
                                            level of education, and want to show     critically-minded.
     Germans seek out lively discussions.   a broad world view and that they are
     And by “lively” that means discus-     anything but provincial. Most            They look for weak points, for what
     sions involving clear differences of   importantly, Germans want people to      does not work, is suboptimal or just
     opinion. The more complex and          know that they think independently       plain wrong. In discussions Germans
     relevant the topic, all the more       and critically and do not simply         state their critical opinion in a
     interesting the conversation.          agree with the masses.                   straightforward manner.

     Aside from topics which are plainly    German Approach                          American Approach
     too personal and sensitive, Germans    When Germans engage outside of the       Americans choose to discuss non-
     are willing to address almost any      business context, they seek topics       controversial topics. Divisive subjects
     controversial topic. They enjoy the    which lead to lively discussions.        are seldom raised. Americans still
                                                                                     know the answer to the question

16   German American Trade Q1 2020
C R O S S R O A D S

                                         Germans are willing to address almost
                                         any controversial topic. They enjoy the
                                         intellectual give and take. Controversial
                                         discussions are a form of mental chess.

“What are three subjects you don‘t       some Americans will report it to        About the Author:
bring up at a cocktail party?" Sex,      colleagues, warning them about
religion and politics.                   contact with “those opinionated
                                         Germans.”
The American logic is to avoid any
contention that can damage a             Advice to Germans
personal or working relationship.        Develop a sense for which topics in
They seek out commonalities, look        America are considered controver-
for reasons to relate, not separate.     sial. There are many of them. Choose
                                         very carefully with whom, when and
German View                              how you address them.
The American inclination to discuss
safe topics is often misinterpreted by   Bring them up indirectly. Ask
Germans as being superficial. To         Americans what they think. If asked,
Germans, for whom intelligence,          state your opinion diplomatically.
deep thinking, even brooding is          Seek dialogue, not debate. If you
                                                                                 John Otto Magee is an American who
important, superficiality is consid-     want to make your statement,            has lived in Germany for 25+ years.
ered to be a character flaw.             perhaps phrase it as a question.        He was a senior-level staff member
                                                                                 of the CDU/CSU Parliamentary Group
Germans are disappointed when the        Advice to Americans                     in the Bundestag from 1995 until
discussion involves what they call       Remember, Germans separate              1999, advising its leadership on the
non-topics. They feel that an            between substance and person.           relations between the United States
opportunity has been lost: to debate,    Vigorous intellectual give and take     and Germany. He was a consultant
compare and contrast and to learn        on controversial topics is not          for Siemens AG from 1999 until 2002
from each other.                         personal. In fact, it is one way in     supporting the post-acquisition inte-
                                                                                 gration of Westinghouse Power Corpo-
                                         which the Germans demonstrate
                                                                                 ration. Since 2002, John has been
American View                            respect for America and Americans.
                                                                                 an independent consultant, advising
Americans have the impression that
                                                                                 global companies on cross-border
Germans choose controversial topics      It means that they take your point of   collaboration.
in order to provoke. Often Americans     view and America seriously. So,
                                                                                 >> www.johnottomagee.com
feel insulted, for the German            engage with the Germans. Help them
approach can lead to criticism of        to understand the American view-
America and Americans.                   point. And put some effort into
                                         understanding their point of view.
When that happens, the relationship      It's well worth it!
is damaged. Making things worse,

                                                                                               German American Trade Q1 2020   17
S K I L L S       A T    W O R K

      GACC Apprenticeship Award
          celebrates excellence in
         workforce development
        In recent years, the need for effective workforce
                                                                                          O      ne company leading the way in appren-
                                                                                                 ticeships is Richard Wolf Medical
                development solutions in manufacturing has                                Instruments Corporation, which was awarded
                                                                                          the GACC Apprenticeship Award 2019 for
      grown tremendously. Baby Boomers are retiring,                                      excellence in workforce development and for
                                                                                          its holistic approach to training its appren-
            and skilled employees can be difficult to find,                               tices. “The GACC Apprenticeship Award
     leaving as many as 2.4 million open positions in                                     highlights remarkable companies and appren-
                                                                                          tices that exemplify a strong commitment to
             the US by 2030. Enter: apprenticeships. For                                  investment in workforce development for
                                                                                          future generations. Richard Wolf has a great
           apprentices, they build successful careers and                                 program designed to result in well-rounded
     develop in-demand skills without the burdensome                                      employees with valuable careers,” said
                                                                                          Virginia Rounds, Director, Apprenticeship
                       debt of a traditional college education.                           Networks, GACC Midwest.

                                   The Richard Wolf Medical Instruments Corporation management team and apprentices,
            as well as representatives from GACC Midwest, gathered for the Apprenticeship Award 2019 ceremony. The award honors companies
                               and apprentices that exemplify a strong commitment to investment in workforce development.

18   German American Trade Q1 2020
S K I L L S     A T     W O R K

                                             “The German standard for apprenticeship programs
                                         is recognized globally for its combination of company-
                                            specific knowledge, theory, and hands-on learning.”
                                                       Virginia Rounds, Director,
                                        Apprenticeship Networks, GACC Midwest
Richard Wolf, a leading manufac-         in manufacturing, assembly, quality,           absolutely the right fit for Kevork to
turer of technologies for endoscopic     or management,” Browning re-                   develop into a trainer as someone
diagnosis and therapy, was founded       marked.                                        who can manage this program with
in Berlin in 1906. It entered the US                                                    the unique insight of having been in
market in 1972 with its facility in      Richard Wolf’s apprentices began               the position himself. He understands
Vernon Hills, IL and has been a          writing their own success stories              the challenges, he understands the
member of GACC Midwest ever              from the very beginning: The                   opportunity, and can communicate
since. The company joined GACC           company’s first apprentice, Kevork             with the remaining apprentices at a
Midwest’s Industry Consortium for        Bardak, grew into such a natural               much different level than perhaps a
Advanced Technical Training              mentor for other apprentices that he           manager could.”
(ICATT) Apprenticeship Program in        was officially promoted to Assistant
early 2016 to fill its skills gap.       Trainer after his graduation in                The jury strongly considered
                                         September 2019.                                Bardak’s achievements at Richard
Lisa Browning, HR Manager at Rich-                                                      Wolf when deciding which company
ard Wolf Medical Instruments             Browning emphasized that “it was               should receive the Apprenticeship
Corporation, said that hiring for
open positions in the medical
technology industry can be chal-
lenging because of the precision and
advanced skills required to produce
their high-quality medical instru-
ments. That’s where apprenticeships
come in, giving Richard Wolf a leg
up in the med-tech industry.

“The [ICATT Apprenticeship Pro-
gram] helps us to develop that talent
from the ground up, increasing our
pipeline of talent and ensuring
continuous success for the busi-
ness,” Browning explained.

Richard Wolf apprentices train in all
of the company’s manufacturing
departments, and this holistic
approach creates a solid foundation
for a future career in medical device
                                         Kevork Bardak demonstrates how to use a milling machine at Richard Wolf Medical
manufacturing that can grow in a         Instruments Corporation. A former apprentice, Bardak was promoted to Assistant Trainer
variety of directions, “whether it be    after his graduation in September 2019.

                                                                                                        German American Trade Q1 2020   19
S K I L L S       A T    W O R K

                                                Award. Jury members included          theory, and hands-on learning, and
                                                officials from German governmental    this approach can be applied to any
                                                organizations covering science and    company within the ICATT Appren-
                                                technology, economics, and occupa-    ticeship Program’s regions,” clarified
                                                tional training and education, with   Virginia Rounds. “Two-thirds of
                                                the goal of honoring outstanding US   participating companies have no ties
       About the ICATT
                                                apprenticeship programs aligned to    to Germany at all.”
       Apprenticeship Program
                                                the standards of the German
       The Industry Consortium for Advanced
                                                apprenticeship system.                Browning stated that Richard Wolf
       Technical Training (ICATT) Appren-
                                                                                      is “incredibly honored” to receive
       ticeship Program helps high-tech
                                                While the ICATT Apprenticeship        the award, and the company looks
       manufacturers and companies with
       complex technologies or logistics        Program is the largest apprentice-    forward to “enabling future workers
       tackle the skills gap with a sustain-    ship program fully benchmarked on     and the company to have the best
       able solution that provides a pipeline   the German Dual Education System      pre-requisites for a successful
       of talent over time. ICATT Apprentices   in the US, companies do not need      future.”
       gain hands-on experience, a living       any connection to Germany to reap
       wage, a debt-free associate degree,      the benefits of the program.          Apprenticeships have been “inte-
       and national and international cre-                                            gral” to Richard Wolf GmbH in
       dentials.                                “The German standard for appren-      Germany, and after a successful
                                                ticeship programs is recognized       start, the Illinois subsidiary plans to
       To learn more visit
       >> icattapprenticeships.com              globally for its combination of       “continue to grow the program
                                                company-specific knowledge,           exponentially” to build a solid
                                                                                      workforce for years to come.
                                                                                      “[Apprenticeships are] a tremendous
                                                                                      opportunity for, not only the
                                                                                      apprentice, but also for the com-
                                                                                      pany,” Browning said. “It’s a great
                                                                                      way to learn how cross-functional
                                                                                      teams can be developed by improv-
                                                                                      ing how well departments commu-
                                                                                      nicate and coordinate with each
                                                                                      other to provide training that’s in
                                                                                      the best interest of the organization.
                                                                                      It provides us with a unique,
                                                                                      highly-specialized, highly-custom-
                                                                                      ized skilled workforce.”

                                                                                      Richard Wolf apprentices and trainers pose
                                                                                      for a photo at the Apprenticeship Award
                                                                                      2019 ceremony. Richard Wolf’s holistic
                                                                                      approach to training apprentices creates a
                                                                                      solid foundation for a future career in
                                                                                      medical device manufacturing. Appren-
                                                                                      tices from left to right: Brian Hart,
                                                                                      Christian Babiarz, Kevork Bardak, Nathan
                                                                                      Leuthner, and Michael Stanciu.

20   German American Trade Q1 2020
Highest standards.
Beyond all borders.
Landesbank Baden-Württemberg supports you in        subsidiaries of medium-sized and large compa-
the global competitive environment and wants        nies of the German, Swiss and Austrian business
to be your preferred partner in the key financial   community. Please contact our Corporate Desk
centers all over the world. LBBW New York Branch    at 1185 Avenue of the Americas, 41st Floor,
is your gateway to the US financial markets,        New York, NY 10036, phone +1 212 584-1750
offering tailor-made solutions for North American   or visit us at www.LBBWus.com

Breaking new ground
S T A R T U P        S E R I E S

     STEP USA Celebrates
     a Major Milestone:
     5 Years of Success for this Popular
     Startup & Entrepreneur Program
     By James Freeman, GACC

     G     aining access to the highly
           competitive US business
     market is quite challenging for
                                            business market. The program
                                            includes intense immersion into the
                                            dynamic New York startup ecosys-
                                                                                  The last STEP USA GACC NY Pitch
                                                                                  Night at LMHQ in downtown
                                                                                  Manhattan was the perfect occasion
     foreign companies. These chal-         tem.                                  to showcase the talents of 10
     lenges can be even more daunting                                             inspiring startups and celebrate
     for budding startups. That’s why       Promising German startups take        the fifth anniversary of the pro-
     five years ago the GACC NY             part in a five-day training boot-     gram’s launch. The GACC NY is
     launched a novel program called        camp where they are introduced to     thrilled that to date it has success-
     STEP USA, providing German             a community of US industry            fully organized 29 STEP programs/
     startups with valuable insights,       experts, mentors and VCs that         trips comprised of some 300
     support and practical tools to enter   guide them to market entry success.   companies that form a growing list
     and navigate the highly coveted US                                           of STEP alumni.

                                                                                  GACC NY’s Dietmar Rieg recalled
                                                                                  when he was approached several
                                                                                  years ago by someone from a
                                                                                  German startup who asked if there
                                                                                  was anyway the chamber could
                                                                                  help his company gain a foothold
                                                                                  in the US. “I realized then that we
                                                                                  should create delegation trips to
                                                                                  the US specifically for German
                                                                                  startups,” Rieg said. “We also felt
                                                                                  that to ensure the success of this
                                                                                  program it needed to be done with
                                                                                  an American partner.” That partner,
                                                                                  according to Rieg, was Venture Out,
                                                                                  headed by Brian Frumberg.

                                                                                  “It’s the longest partnership
                                                                                  Venture Out has ever had,” said
                                                                                  Frumberg, who launched Venture
                                                                                  Out seven years ago. “We value the
                                                                                  experience the GACC brings to this

22   German American Trade Q1 2020
S T A R T U P      S E R I E S

“People still tend to think of Silicone
Valley, but the environment for startups in
the New York and Boston metropolitan
areas is just as good, if not better.”
Dietmar Rieg, GACC

program along with a massive             areas is just as good, if not better.”
network of companies and stake-
holders who perfectly complement         There are currently about 10,000
the extensive network Venture Out        startups in and around New York,
offers,” he adds.                        many of which benefit from the
                                         talent pool and expertise of the
STEP USA has thrived in great            large number of renowned univer-
part due to the dedicated work of        sities and research institutions in
GACC NY’s startup team headed by         the Northeastern US.
Irene Fuchs and Andrea Diewald,
and managed by Samira                    Our anniversary STEP Pitch Night
Ghanadyan. Together with Venture         featured 10 innovative startups
Out, they organize all the logistics     who gave thier all by pitching to                    Dietmar Rieg
of the program in New York - from
recruiting qualified German
startups to coaching them via
workshops and presentations,
scheduling meetings with potential
investors…and ultimately
orchestrating pitch nights for the
companies to showcase their
business models.

Dietmar Rieg commented on how
myriad opportunities in the
high-tech industry can be highly
attractive for emerging German
companies. “It’s impressive to see
what is happening with startups
and technology in this digital
world,” he said. “People still tend to
think of Silicone Valley, but the
environment for startups in the
New York and Boston metropolitan          From left: Seth Masters, Allison Williams and Saul Richter .

                                                                                                              German American Trade Q1 2020   23
S T A R T U P        S E R I E S

                                     Brian Frumberg

     an expert investor panel in front of             The evening included a special
     a full house of interested and                   celebratory performance by singer
     supportive guests. After each pitch,             Greginald Spencer, who happens
     the panel provided constructive                  to be a member of MyPostcard, a
     assessments. This particular panel               thriving company that is also one
     consisted of: Saul Richter, Founder,             our STEP alumni!
     Managing Partner of Rittenhouse
     Ventures, Allison Williams, Partner
     at Newark Venture Partners and
     Seth Masters, Investor at New York
     Angels.

     The 10 stellar startups and their
     founders who pitched were:
     AIRCLOAK (Felix Schupp), CLOUS
     (Claas Blume, Thomas Vorsatz),
     HOOTS (Henry Kutz, Frank Herms-
     dorf); H2RANGE (Fabian Halft,
     Björn Offermann), IPLYTICS (Tim
     Pohlmann, Rosann Brandt), MO-
     TOURISMO (Christoph Kaehler,
     Michael Carlin), PREMANO (Mat-
     thias Schnizler, Patrick Gantner,
     Thomas Jiang), GRENZGAENGER
     (Stephan-Peter Jaekel), TOPOSENS
     (Tobias Bahnemann) and VECCNET
     (Kim Mahler, Tom Piechotta). Kudos
     to them all!

24   German American Trade Q1 2020
S T A R T U P        S E R I E S

STEP USA Alum Nitrobox
Secures Major Financing
K   udos to one of our recent STEP
    USA alums, Nitrobox GmbH,
which has just concluded a financing
                                         billing, account receivables manage-
                                         ment and compliance. This enables
                                         customers to bring new digital
round in the single-digit million euro   products and services to market
range!                                   quickly, while reducing their process
                                         costs.
The “NeueCapital Partners” fund
from Silicon Valley and Porsche          “With NeueCapital Partners and
Ventures, the venture capital unit of    Porsche as strong partners, we want
the Stuttgart-based sports car           to accelerate the growth of Nitrobox.
manufacturer, took a stake in            Our goal is to become a leading
Nitrobox, a Hamburg-based software       enabler of new business and moneti-
startup.                                 zation models,” says Henner Heister-
                                         mann, Founder and CEO of Nitrobox.
Nitrobox has developed a cloud           “With Porsche we see great opportu-
platform which can be used for           nities to expand our market position
automatic monetization and billing       in the mobility market. NeueCapital
of digital business models. The          Partners from California supports our
company intends to use the funds         entry to the US market with a large     capabilities, we were particularly
from the financing round primarily       network of partners and clients.”       impressed by the Nitrobox team and
to further expand its market position                                            its visionary approach.”
in Germany and to prepare for its        Nitrobox serves the needs of compa-
entry to the US market.                  nies from a variety of industries. In   Christian Janson-Euterneck from
                                         the field of mobility, Nitrobox is      NeueCapital Partners: “We invest
Since 2014, the GACC NY STEP             already working with several car        exclusively in technology companies
Startup and Entrepreneurship             manufacturers, including Porsche.       and support software start-ups
Program has hosted 29 intensive,         The start-up supports the order-to-     seeking to enter the US market. In
week-long delegations of young           cash process of new business models:    this respect Nitrobox fits perfectly
companies from Germany to the US.        services such as car sharing, func-     into our company portfolio. The
These new companies are introduced       tions-on-demand, digital parking        potential of Nitrobox is huge since
to New York's start-up ecosystem,        tickets or charging services can be     every company worldwide has to
where contacts with customers and        fully automatted via the Nitrobox       monetize and bill for their services.
potential partners are established and   platform.                               Therefore, we are looking forward to
pitch training is organized for them.                                            a successful and long-lasting
To date, more than 300 companies         “Together with Nitrobox we are          partnership,” continues Janson-Eu-
have participated in the 29 STEP         developing the necessary financial      terneck.
trips we've organized.                   architecture to offer various billing
                                         models for Porsche Connect and
The Nitrobox platform enables            Smart Mobility services: from time
international corporations to handle     and volume-based approaches to
financial processes via a central        subscriptions,” says Stefan Zerweck,
solution and to control them             COO of Porsche Digital GmbH. “In         For more information on Nitrobox
flexibly– from modelling the             addition to the platform’s flexible      GmbH go to:
                                                                                  >> www.nitrobox.com.
business model to digital payments,      customizations and integration

                                                                                                German American Trade Q1 2020   25
E V E N T        C A L E N D A R

                                                            Feb 19                  Feb 19                                                Feb 24
                                                            Women’s Series HR       European Business                                     Challenging & Difficult
                                                            Roundtable: Current     Networkinga February                                  Employment Laws
                                                            Trends & Challenges

                      Event Calendar                        Atlanta, GA             Chicago, IL                                           Houston, TX
                             Q1 2020                        GACC South
                                                            www.gaccsouth.com
                                                                                    GACC Midwest
                                                                                    www.gaccmidwest.org
                                                                                                                                          GACC South
                                                                                                                                          www.gaccsouth.com

     Feb 24                    Feb 25                       Feb 25                                            Feb 27                      Mar 4
     Tax & Legal Considerations ATL Stammtisch              Apprenticeships &                                 Fast and Economical         Illinois Business Luncheon
     for Your US Market Entry by DB Schenker                Workplace Learning in                             Supply Chain Digitization   March
                                                            DFW                                               with the Arvato Smart
                                                                                                              Logistics Platform

     Chicago, IL               Atlanta, GA                  Dallas, TX                                        Greenville, SC              Schaumburg, IL
     GACC Midwest              GACC South                   GACC South                                        GACC South                  GACC Midwest
     www.gaccmidwest.org       www.gaccsouth.com            www.gaccsouth.com                                 www.gaccsouth.com           www.gaccmidwest.org

     Mar 4                     Mar 5                                                Mar 5                     Mar 11                      Mar 17 - 20
     Houston Stammtisch        European Business Trends                             STEP Pitch Night          Tampa Stammtisch            Train the Trainer Seminar
     by Andrews Meyer:                                                                                        by Eurowings                March
     Klaus Brewing Co

     Houston, TX               Orlando, FL                                          New York, NY              Tampa, FL                   Princeton, NJ
     GACC South                GACC South                                           GACC New York             GACC South                  GACC New York
     www.gaccsouth.com         www.gaccsouth.com                                    www.gaccny.com            www.gaccsouth.com           www.gaccny.com

     Mar 18                    Mar 18                       Mar 25                                            Mar 26                      Mar 26
     Educator Workshop: How European Business               Greenville Stammtisch                             Employment-Based           Joint Chambers: Young
     can educators enable high- Networking March            by G&W Equipment                                  Immigration Changes (and Professional
     tech apprenticeships?                                                                                    Challenges) Under the
                                                                                                              Current Administration
                                                                                                              with Garfinkel Immigration

     Elgin, IL                 Chicago, IL                  Greenville, SC                                    Charlotte, NC               Atlanta, GA
     GACC Midwest              GACC Midwest                 GACC South                                        GACC South                  GACC South
     www.gaccmidwest.org       www.gaccmidwest.org          www.gaccsouth.com                                 www.gaccsouth.com           www.gaccsouth.com

     Mar 29 - Apr 2            April 1                      Apr 7                   Apr 8                     Apr 15                      April 15
     Innovation Journey:       Illinois Business Luncheon   Webinar: US Market Entry Annual Members Meeting   Charleston Stammtisch       European Business
     Messe München             April                        & Marketing                                       by Kuehne & Nagel           Networking April

     New York, NY              Schaumburg, IL               Chicago, IL             Chicago, IL               Charleston, SC              Chicago, IL
     GACC New York             GACC Midwest                 GACC Midwest            GACC Midwest              GACC South                  GACC Midwest
     www.gaccny.com            www.gaccmidwest.org          www.gaccmidwest.org     www.gaccmidwest.org       www.gaccsouth.com           www.gaccmidwest.org

     Apr 16                                                 Apr 16                  Apr 20-22                 Apr 20-24                   Apr 21
     Automotive & Mobility                                  Charlotte Stammtisch    Meet AHK USA at           STEP Delegation -           Atlanta Stammtisch
     Forum                                                  by Kuehne & Nagel       Hannover Messe            STEP 2.0                    by DB Schenker

     New York, NY                                           Charlotte, NC           Hannover, Germany         New York, NY                Atlanta, GA
     GACC New York                                          GACC South              GACC Midwest              GACC New York               GACC South
     www.gaccny.com                                         www.gaccsouth.com       www.gaccmidwest.org       www.gaccny.com              www.gaccsouth.com

26   German American Trade Q1 2020
E V E N T      C A L E N D A R

Apr 21                                         Apr 28                   May 6                        May 9                   May 13
Travel Trendsetters                            Annual General Meeting   Illinois Business Luncheon   Gateway Award 2020      Houston Stammtisch
Innovation Challenge                                                    May                                                  by Andrews Myer

New York, NY                                   Atlanta, GA              Schaumburg, IL               Charlotte, NC           Houston, TX
GACC New York                                  GACC South               GACC Midwest                 GACC South              GACC South
www.gaccny.com                                 www.gaccsouth.com        www.gaccmidwest.org          www.gaccsouth.com       www.gaccsouth.com

May 14                  May 14                 May 14                   May 18                       May 19                  May 20
GACC Annual Meeting &   White Asparagus Gala   Midwest SME Forum        SME Business                 European Spring         Greenville Stammtisch
Board Meeting           Dinner                                          Development Conference       Networking Event at     by Context Design
                                                                                                     Boathouse

New York, NY            New York, NY           Hoffman Estates, IL      Atlanta, GA                  New York, NY            Greenville, SC
GACC New York           GACC New York          GACC Midwest             GACC South                   GACC New York           GACC South
www.gaccny.com          www.gaccny.com         www.gaccmidwest.org      www.gaccsouth.com            www.gaccny.com          www.gaccsouth.com

                                                                                                                               A DV E R T I S E M E N T

Have we met yet?
As a national CPA and advisory firm, BKD can help
German businesses pursue growth in the United States.
Our trusted advisors have proven experience with
German organizations and an intimate knowledge of
German culture, allowing for a better understanding of
the differences and how to bridge them.

We assist German companies in navigating national
reporting standards with services such as international
audits, tax compliance and group reporting packages.
Let’s start building on your success!

Everyone needs a trusted advisor. Who’s yours?

Jeffrey Deane • jdeane@bkd.com • bkd.com
W H A T ' S          O N         Y O U R   D E S K ?

                                                                for organizing our Startup &                         Any upcoming projects?
       Samira Ghanadyan                                         Entrepreneur Program “STEP,”                         New York has limitless opportunities
       Manager, Startups Events                                 where we host German startups                        especially in the tech and innova-
       & Communications, GACCNY                                 5-7 times per year. In addition,                     tion scene. We receive a great deal
                                                                I maintain our GACC NY website                       of interest in our startup program.
                                                                and contribute to the online                         Recently, we partnered with the
                                                                communications and social media.                     biggest tech event in the US and are
                                                                                                                     bringing together outstanding
                                                                What makes your job special?                         German startups with industry
                                                                Three things: 1) the team! I look                    leaders and potential business
                                                                forward to coming back to work                       partners. This event will take
                                                                every morning – that says a lot! 2)                  place in New York City from April
                                                                I love interacting with people from                  20th to 24th.
                                                                different backgrounds, cultures
                                                                and business practices! Each person
                                                                                                                         Interests: Food & wine (I’m a
                                                                has their own story and there’s
                                                                                                                         foodie!), traveling, skiing, painting
       Contact: Tel: (212) 974-8459                             always something to learn 3) last,
       >> sghanadyan@gaccny.com                                 but certainly not least, is being able                   Past career: My background is in
                                                                                                                         NGO’s, UN, microfinance, social
                                                                to help and serve the German                             entrepreneurship as well as tech &
     What is your role at GACCNY?                               startup founders and hearing their                       innovation – sounds like a cocktail,
     I’m a manager for Startups &                               success stories!                                         hopefully one that doesn’t give you a
     Communications, mainly responsible                                                                                  headache the next day!

     Welcome, New Members!
       Adams Consulting Group, LLC               Global Brand Concepts                  New Braunfels Economic                     Swabian Alb Guide
       www.acgresources.com                      www.global-brand-concepts.com/en       Development                                www.swabian-alb-guide.com
                                                                                        www.businessinnewbraunfels.com
       Aircloak GmbH                             Gresham Smith                                                                     Tempreo - temporary work
       www.aircloak.com                          www.greshamsmith.com                   O'Melveny & Myers LLP                      marketplace
                                                                                        www.omm.com                                www.tempreo.de
       American Commercial Bank                  H2Range GmbH
       www.acbandt.com                           www.nweurope.eu/projects/project-      Odgers Berndtson                           Tennessee Language Center
                                                 search/fccp-fuel-cell-cargo-pedelecs   www.odgersberndtson.com/en-us              www.tfli.org
       Avantec USA, LLC
       www.avantec.de                            Hodgson Russ LLP                       passcon LLC                                The Olde Mecklenburg
                                                 www.hodgsonruss.com                    www.passcon.de                             Brewery
       Bechem Lubrication Technol-                                                                                                 www.oldemeckbrew.com
       ogy, LLC                                  HUB International                      PIA Automation US
                                                 www.hubinternational.com               www.piagroup.com/en                        Tiba LLC
       www.bechem.com
                                                                                        Pierogies Factory LLC                      www.tiba-llc.com
       Bennett International                     IDENTYTEC USA, Inc.
                                                                                        www.pierogiesfactory.com                   Toposens GmbH
       www.bennettinternational.com              www.identytec.de/index_en.htm
                                                                                        PRAMEX International Corp.                 www.toposens.com
       Blackboard Insurance                      Immatics US
                                                                                        www.pramex.com/en                          TriNet
       www.blackboardinsurance.com               www.immatics.com
                                                                                        premano GmbH & Co. KG                      www.trinet.com
       Bunch.ai, Inc.                            IPlytics GmbH                          www.premano.de
       www.bunch.ai                              www.iplytics.com                                                                  Tryon Direct
                                                                                        Privacy Management Group Inc               www.tryondirect.com
       cannyworld - born to run                  Kemper System America, Inc.            www.ourpmg.com                             UTC Overseas, Inc
       knowledge GmbH                            www.kempersystem.net
                                                                                        Qualtru LLC                                www.utcoverseas.com
       www.cannyworld.com
                                                 Kilpatrick Townsend &                  www.qualtru.com                            Veccnet
       Clous (Fraunhofer Spin-off)               Stockton LLP                                                                      www.hhi.fraunhofer.de
                                                                                        Schattdecor Inc.
                                                 www.kilpatricktownsend.com
       DAP America Inc.                                                                 www.schattdecor.com                        Venjakob Maschinenbau GmbH
       www.dapamerica.com                        KINEXON Inc.                                                                      & Co. KG
                                                                                        Scott Insurance
                                                 www.kinexon.com
       Demmel Inc                                                                       www.scottins.com                           www.venjakob.de/en
       www.demmel.de/en                          Kumpan electric (e-bility GmbH)        SD Grenzgaenger International              Vontobel Swiss Wealth
       Ecclesia Construction Company             www.kumpan-electric.com                                                           Advisors Ltd
                                                                                        GmbH
       LLC                                       Kürn Rechtsanwälte                     www.grenzgaenger-shop.com                  www.vontobeladvisors.com
       www.ecclesiaconstruction.com              www.kuern-rae.com                      Steam Realty Partner                       wedi corporation
       Elanders USA                              LivEye GmbH                            www.streamrealty.com                       www.us.wedi.de
       www.elanders.com                          www.liveye.com                         Steiff North America, Inc.                 WHITE Communications GmbH
       Elokon Inc                                Merrill                                www.steiffusa.com                          www.white.de
       www.elokon.com/en-EN                      www.fa.ml.com/new-york/white-plains/   STIWA US                                   Wilton Brands LLC
                                                 robin-wells                            www.stiwa.us                               www.wilton.com
       German International School
       (GISC)                                    Middle Branch Partners                 Suistainable Coffee Fruit                  ZES Zimmer Inc.
       www.germanschoolchicago.com               www.middlebranchpartners.com           www.uptogoodenergy.com                     www.zes.com

28   German American Trade Q1 2020
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