German American Business Outlook 2020 - German companies still upbeat about doing business in the US New Year, New Trade Policy? - GACC South
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1st Quarter 2020 Vol. 32 N o.1 $7. 50 German American Business Outlook 2020 German companies still upbeat about doing business in the US New Year, New Trade Policy?
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E D I T O R I A L C O N T E N T S D ear Members, Friends, and Readers, as we are entering the year 2020, the German American nC OV E R S T O R Y German American Business Outlook 2020: Companies Remain Confident About Chambers of Commerce look back on an eventful decade. Our growing US Business Environment 4 network of German and American nG TA I I N D U S T R Y T A L K companies has worked together tremendously well to navigate Economic Outlook - USA challenges and seize opportunities. German exports rose in 2019 Our organization has offered despite special levies 8 programs across industries, from agriculture and automotive to water nWA S H I N G T O N U P D A T E management and wind energy. We New Year, New Trade Policy? 12 pride ourselves on having forged long-lasting business partnerships nMEMBER PROFILES between hundreds of German and Spitzberg Partners American companies that move both Interview with Karl-Theodor zu Guttenberg 14 our economies forward sustainably. Peter Riehle Chairman, German American Chambers of Commerce nCROSSROADS In this new decade, we continue President & CEO, Controversial Conversations 16 our hard work to foster transatlantic WITTENSTEIN North America knowledge exchange and innovation. nSKILLS AT WORK Our programs in automation, battery organization. Globally, we now count GACC Apprenticeship Award celebrates technology, renewables and more 140 offices in over 90 countries. Here excellence in workforce development 18 will offer insights to executives in the US, our number of offices, and innovators from global holdings staff, and services is growing: from to start-ups. the first steps of market entry to nSTARTUP SERIES apprenticeship programs that help fill Start STEP USA Celebrates a Major Milestone: As the results of our German the skills gap in the US, we aim to 5 Years of Success for this Popular American Business Outlook 2020 offer the best support to our dynamic Startup & Entrepreneur Program 22 have shown, the US and Germany business community. As the remain key trading partners. The US Chairman of the German American nE V E N T C A L E N D A R is a market of significant importance Chambers of Commerce, I invite you Events & Delegations: Q1 2020 26 to German business despite lingering to connect with our teams, attend uncertainty around international our events, and make use of the nWHAT'S ON YOUR DESK? trade. At the same time, German many resources we offer. Samira Ghanadyan companies have continuously been Manager, Startups Events a driver for the US market, adding We look forward to supporting you & Communications, GACCNY 28 jobs and value to the US economy. and your company in this next As more and more German decade and beyond. companies enter the US market, execute their R&D in the US, and expand across the country, our team is dedicated to offering support and valuable connections to executives Peter Riehle in German-American business. Chairman, German American Chambers of Commerce Our network of companies is President & CEO, expanding, and so is our WITTENSTEIN North America
C O V E R S T O R Y German American Business Outlook 2020 Companies Remain Confident About US Business Environment By James Freeman, GACC For a third consecutive year, German G ACC members as well as other key representatives of the companies are overwhelmingly optimistic about German-American business com- munity converged in NYC for an their business prospects in the US, expecting exclusive presentation of the GABO survey results. Andreas Fibig, further growth and robust profit margins. They Chairman & CEO of International Flavors & Fragrances (IFF) and are a little more cautious, however, when it Chairman of the GACC NY, wel- comes to investments. That’s the key finding of comed the more than 150 guests to the midtown New York conference the GACC’s annual German American Business center of J.P. Morgan. Outlook (GABO) survey which was released In addition to the GABO event in NYC, the GACC Philadelphia the beginning of this year. presented the survey results in the City of Brotherly Love, while the GACC NY collaborated with the German American Business Council for an event in Boston. In the Midwest, a C-level panel discussed the GABO 2020 results at sold-out events in Illinois and Michigan, marking the first-ever GACC Midwest Business Luncheon event in Michigan and a new opportunity to connect with the region's extensive German-American business community. The survey results were tabulated by KPMG Germany and presented by Andreas Glunz, Managing From left: Siegbert Rottach, Katrin Zimmermann, Manuel Merkt and Katharina Kort Partner International Business, KPMG Germany. Prior to his 4 German American Trade Q1 2020
C O V E R S T O R Y of German companies in the US intend to invest at least one million USD over the next three years. presentation, Jesse Edgerton, “US operations are extremely Senior Economist, Executive relevant for German groups – and Director, at J.P. Morgan, provided profitable as well,” said Peter Riehle, insights on the US economy. One of Chairman, German American the things he noted was that Chambers of Commerce. “This is although recessions aren’t easy to also the reason why German predict, current factors such as companies grant comprehensive continued uncertainty about fiscal decision-making rights to their US policy, including trade tensions, subsidiaries, especially in all suggest a lingering caution on operative matters.” behalf of some businesses. Concentration on organic Positive outlook continues growth Despite global economic uncertain- Four out of five German companies ties, 96% of the 177 German in the US are focusing on organic companies that participated in the growth in their existing locations. Dr. Volker Treier, DIHK survey expect growth for their own This has remained stable compared businesses. The prior year’s figure was 91%, so a slight increase. US remains Germany’s top market The survey shows that globally, the US remains the number-one market for German companies and plays a dominant role for German groups with subsidiaries in the US – and for good reason. Roughly every third company states that its activities in the US account for more than 20% of group sales. One in five German companies indicates that more than 50% of their group sales and group profits are gener- Andreas Fibig, GACC NY Chairman ated in the US. German American Trade Q1 2020 5
C O V E R S T O R Y to the 2019 survey results (80%). tions such as universities and The fact that 41% of German colleges (52%) followed by startups companies in the US currently (30%) and large tech companies conduct R&D in the US reflects the (20%) in their efforts to innovate. surveyed companies’ focus on their organic growth. This is a sharp rise Every third company (36%) plans to from 29% reported in 2019. Even enter new business fields in 2020. of German companies though there has been a large One out of four (23%) intends to in the US expect their overall increase in R&D at German enter new countries and/or markets. companies in the US, most collabo- The merger & acquisition market business to grow. rate with more traditional institu- seems to have cooled as 14% of the German subsidiaries surveyed plan to expand through mergers & acquisitions (M&A), which is down from a record 20% the prior year. Finding skilled workers still a critical challenge Despite all the positive trends, one big challenge remains: More than half (56%) of the participants are in need of skilled workers. “The lack of skilled workers will become even more acute in the coming years, as half of the German subsidiaries intend to increase their workforce From left: Daniel Andrich, President & CEO of RGIT, and Peter Riehle, Chairman of the GACCs presenting at a luncheon hosted by GACC Midwest. by at least five percent in 2020 and 6 German American Trade Q1 2020
C O V E R S T O R Y even 86% plan a similar increase by Katharina Kort, a New York corre- 2025,” said Andreas Glunz. spondent at the German business media outlet Handelsblatt moderated “Some German companies in the US the panel. have already taken measures, and 28% of them have established For More Information apprenticeship programs to close the of German companies skills gap. For smaller- and medi- Report and statistics by KPMG in Ger- um-sized enterprises especially, this many and GACC in the US expect is an attractive and efficient way to create a pipeline of qualified Please visit our ahk-usa.com websites growth for the US to see the complete survey details. workers,” added Peter Riehle. >> www. ahk-usa.com economy in 2020. German American Business Leaders Weigh in on Results The GABO presentation included a Top challenges German companies see in US candid panel discussion and audience Q&A featuring the implications of the survey results. Availability of skilled workers The panel was comprised of busi- ness leaders in the German-Ameri- can business community: Siegbert Trade Tensions Rottach, President & CEO, MAN Capital Corporation, Katrin Zimmer- mann, Managing Director, The Attainment of required Americas, TLGG and Manuel Merkt, growth rate President & COO, Hermle USA, Inc. German American Trade Q1 2020 7
G T A I I N D U S T R Y T A L K Economic Outlook - USA German exports rose in 2019 despite special levies Article by Ullrich Umann, Germany Trade and Invest (GTAI) · Translation from German by Sandy Jones, GACC T he US economy looks brilliant in global comparison. But the economic slowdown will continue Due to the low key interest rate, it is easier for companies to borrow cheaply than to fill vacancies: the impulses from the last tax reform in 2017, especially the short-term amortization options for invest- in 2020. average unemployment rate of 3.6 ments granted at that time, are percent is a record low that was last noticeably diminishing. Economic development: measured in 1969. growth will slow down in Gross fixed capital formation of all 2019 Investments: 2017 tax cut companies included in the S&P 500 After accelerated growth in 2018, loses momentum stock index increased by only 0.8 there are increasing signs of a further Companies are only cautiously percent or $ 1.38 billion in the third slowdown in the US economy. investing. The Federal Reserve quarter compared to the second The Blue Chip Economic Indicators, Bank of New York is responsible for quarter of 2019. If it weren't for the a consensus forecast from 51 the growth rates in capital goods two global corporations Amazon and well-known sources, forecasts and equipment purchases in 2019, Apple, which invested $ 1.9 billion growth of 1.8 percent for 2020, which were below the previous more in the above-mentioned period after 2.3 percent in 2019. The year's level. The bank attributes this than in the three months before, the forecast of the International Mon- sluggish development to limited quarterly value would have slipped etary Fund from October 2019 was planning security. The growth into the red. only slightly above. The Federal Reserve also speaks of only moderate Economic development 2018 to 2020 growth prospects. (real change compared to previous year in %) The start of 2019 was still quite 4,4 4,1 promising with an annualized growth of 3.1 percent in the first quarter 3,1 3,0 before a slowdown to 2 percent had 2,9 2,7 to be accepted in the second quarter. 2,4 2,5 2,5 2,1 2,1 2,2 This was triggered by declining public sector investments. There is hope that there has been an interim agreement, a kind of pause for reflection in the long-term trade GDP Imports1) Fixed Capital Private Consumption dispute between the United States and China. The Federal Reserve has also lowered the key interest rate in 2O18 2019 2) 2020 2) three steps since July 2019, leaving cheap money available on the 1) goods and services Source: International Monetary Fund (IMF), financial market. 2) forecast October 2019 © 2019 Germany Trade & Invest 8 German American Trade Q1 2020
G T A I I N D U S T R Y T A L K Key economic data USA ($ million; change in percent)* Consumption: Indicator 2018 2019 1) Comparative data Germany 2018 Private expenditure GDP (nominal, US $ bn) 20,580 21,439 3,949.7 remains an important GDP per capita (US $) 62,869 65,112 47,642 economic factor Population (million) 327.4 329.3 82.9 Exchange rate (annual 1.1817 1.1058 — Foreign trade: special average, 1euro = US $) 1) forecasts 2) October 2019 average exchange rate Sources: International Monetary Fund (IMF); levies slow down the Federal Reserve; Federal Statistical Office Wiesbaden exchange of goods Selected major projects (investments in billion US $) Project Title Investment Project Status Notes Construction of a high-speed Laying 386 km of tracks including building infrastruc- Signing a design-build railroad, Texas Bullet Train, Salini ture 14.0 agreement (all from a Impregilo and Lane Construction single source) www.texascentral.com/wp-content/uploads/2019/09/JOINT_ Corp., Houston / Dallas, Texas Salini-TC-Announcement-Press-Release.pdf Construction of a railway tunnel, Railroad tunnel under the Hudson River, connecting Planning, planned Gateway Tunnel, Gateway Pro- New Jersey and New York City 9.5 start of construction in gram Development Corp., New 2021 www.gatewayprogram.org/about.html Jersey / New York Chemical plant construction, The Plant for polyethylene, polypropylene, polymer and Sunshine Project, St. James Parish, ethylene glycol; Environmental impact assessment by Louisiana Planning, obtaining all the Federal Environment Agency EPA and the Louisiana 9.4 permits Department of Environmental Quality www.sunshineprojectla.com District construction, Centennial Construction of 19,333 apartments and 0.78 million Specific Plan, Tejon Ranch, Santa 8.0 planning square meters of commercial space, Clara, California www.centennialattejonranch.com/about/ Construction of an offshore wind 220 turbines, connection in three phases between farm, Dominion Energy, Mary- Planning, obtaining all 2024 and 2026 7.8 land, New Jersey permits news.dominionenergy.com/2019-09-19-Dominion-Energy- Announces-Largest-Offshore-Wind-Project-in-US Refinery expansion, Motiva Enter- Expansion of the Port Arthur refinery Planning, completion prises LLC, Port Arthur, Texas 6.6 scheduled for 2022 oglinks.news/saudi-aramco/news/s-motiva-eyes-6-6b-petro- chemical-expansions Construction of a flat rolling mill, Planning; Construc- 500 jobs are created Steel Dynamics Inc., Corpus 1.8 tion phase 2020 to ir.steeldynamics.com/Steel-Dynamics-Announces-Planned-New- Christi, Texas mid-2021 Flat-Roll-Steel-Mill-Site-Selection Construction of a pumped storage plant, Eagle Mountain Pumped A capacity of 1,300 MW is being created at 1.4 planning Storage, NextEra Energy Inc., www.eaglecrestenergy.com Palms, California Sources: Research by Germany Trade & Invest; Press releases German American Trade Q1 2020 9
G T A I I N D U S T R Y T A L K For example, industrial companies Nevertheless, the growth impulses gloomy global economy and the from the S&P 500 group reduced emanating from private consumption strong US dollar, the competitive- investments in the third quarter by weaken along the annual track. In ness of the export industry, 10 percent and financial groups by 8 the Christmas season, however, the especially since imported interme- percent. Only telecommunications impetus should increase again, Black diate goods become more expensive companies invested 4.5 percent more Friday and Cyber Monday already due to special levies. - the expensive race to build future achieved record sales in 2019. 5G networks has begun. Foreign trade: special levies About the Author Consumption: Private expen- slow down the exchange of diture remains an important goods economic factor The German-American exchange of Consumption accounts for 70 percent goods increased in 2019: Deliveries of GDP formation and remains an from Germany in the first nine important economic factor. Through- months of 2019 amounted to $ 96.1 out 2019, consumers are expected to billion - an increase of 2.5 percent spend $ 14.7 trillion on the purchase compared to the same period in of short and long-lived consumer 2018. Goods were in the opposite goods and services. According to the direction worth $ 45.3 billion latest figures from the Bureau of shipped - an increase of 4.1 percent. Labor Statistics, gross weekly wages in October 2019 were 2.7 percent The contribution of the foreign above the October figure of the trade to the formation of GDP can Ullrich Umann previous year, with the low-wage hardly increase at the moment: Director sector in particular increasing due to trade conflicts, not only with 1130 Connecticut Ave., NW the shortage of personnel. China, continue to restrict the Suite 1200 Washington, DC 20036 United States Foreign Trade T +1 (202) 629 5712 ($ million; change in percent)* >> Ullrich.Umann@gtai.de >> www.gtai.de Var. (Jan.-Sept. Var. 2019 / 2017 2019 Jan.-Sept. 2017 2018 2018 (Jan.-Sept.) 2018) For More Information Imports 2,339,884 2,540,806 8.6 1,891,430 -0.3 Exports 1,546,473 1,665,992 7.7 1,241,969 -0.7 Further information (e.g. SWOT analysis, Trade Balance -793,411 -874,814 - -649,461 - industry reports) can be found at: >> http://www.gtai.de/usa * Trade in goods Sources: US Department of Commerce; US International Trade Commission 10 German American Trade Q1 2020
W A S H I N G T O N U P D A T E New Year, New Trade Policy? by Caitlin Hickey, RGIT Potential for Additional 2019 came to a hormone-fed beef – as well as Trade Deals changing the way pharmaceutical frenetic close in the Above all, ratifying USMCA and pricing is done under the National trade policy realm. reaching a deal with China could Health Service (NHS) are highly provide more certainty. The North sensitive issues in the UK. Mean- Before Congress American market has become while, the threat of auto tariffs still and the Trump intertwined under NAFTA, so the hangs over the British automotive Administration mere threat that it would be torn up industry. The Brits have not backed was of grave concern. While USMCA down from their plans for a digital departed for winter offers needed stability, ensuring services tax even though the recess, break- compliance with certain provisions Americans have labeled a similar places a burden on already estab- French initiative as discriminatory throughs were lished supply chains. The Phase 1 and have consequently proposed made with USMCA Deal allows for breathing room by tariffs against French imports. removing the continuous threat of Furthermore, London’s handling of and the US-China tariff escalations, but its limited Huawei in 5G infrastructure could Phase 1 Deal. nature falls short of expectations in affect relations. As the new year some areas and questions arise about its WTO compatibility. Another natural partner is the EU. In settles in, it is July 2018, President Trump and worthwhile to assess Now the question is where will the former European Commission Trump Administration turn its focus? President Juncker agreed to areas where trade policy After Brexit, the US and British where they could potentially work stands and where it governments have made a quick together. Since then, progress has bilateral trade deal a top priority. But been made in some of the more might be headed. this might be easier said than done. technical areas and the Europeans Even with the “special relationship,” have trumpeted their soy, beef, and there are areas of disagreement. liquified natural gas (LNG) purchases. Increasing access for American However, controversial topics such as agricultural goods – especially industrial tariffs have not been chlorine-washed chicken and touched and the Americans have not 12 German American Trade Q1 2020
W A S H I N G T O N U P D A T E yet been able to convince the Democrats because of the Constitu- Europeans to bring agriculture to the tional role afforded to Congress in About the Author table. Moreover, ongoing disputes in trade. The icing out of Congress plus the WTO Airbus-Boeing cases and the overly broad interpretation of the French digital services tax have existing trade laws such as Section led to tariffs plus the threat for 232 have led to serious discussions future ones. But even with tensions about reining in the executive’s trade simmering, new figures within the powers and restoring them to the leadership of the European Commis- legislative branch. These discussions sion offers opportunity. Indeed, the are expected to carry on in 2020. new Trade Commissioner Phil Hogan has already traveled to Washington Elections 2020 to call for a refreshing of transatlan- Much of this year will be character- tic trade relations. ized by election season. The Demo- cratic caucuses and primaries have Beyond the UK and EU, the Trump already started and will continue Administration has also expressed through spring. As the final Caitlin Hickey, interest in potential trade deals with candidate emerges, election season Director, Government Relations other partners such as Vietnam, really heats up. For this reason, and Legal Affairs India, Brazil, Switzerland, and parts any necessary legislative or execu- >> chickey@rgit-usa.com of Africa. tive branch work will most likely >> www.rgit-usa.com be completed in the first half of The Role of Congress the year. in Trade This material is distributed by the Getting USMCA ratified was a Trade policy will play a role during Representative of German Industry and Trade (RGIT) on behalf of the Federation monumental task that took signifi- the campaign. President Trump will of German Industries (BDI) and The cant time, concessions, and rare surely highlight jobs and economic Association of German Chambers of bipartisanship. Perhaps the Trump numbers and characterize his trade Commerce and Industry (DIHK). Additional Administration learned from this deals and tough stance on China as information is available at the Department of Justice, Washington, DC. experience because its other trade achievements. An analysis of the deals – namely Japan and China – Democratic field reveals that trade were limited in scope and considered policy might not return to “normal” with Senator Bernie Sanders even as executive agreements. This means under a Democratic President. calling for another renegotiation. the Trump Administration did not Several leading candidates are open Regarding China, many candidates have to follow normal protocol by to using tariffs as a tool. Former Vice support the goal in countering consulting with Congress and getting President Joe Biden has repeated the China’s negative practices but differ its approval. The shift towards phrase “economic security is national on how to achieve this. limited deals instead of comprehen- security” that has been used as a sive agreements is contentious justification for Section 232 tariffs. All that being said, 2020 promises to among both Republicans and Not all candidates support USMCA, be an exciting year for trade policy! German American Trade Q1 2020 13
M E M B E R P R O F I L E Spitzberg Partners Five Questions for Karl-Theodor zu Guttenberg GAT: You moved to the US in 2011. KTG: We have enjoyed the high quality KTG: I try to read at least two books Why did you choose the US as your of the schools at our place in per week – non fiction and fiction. As domicile and especially Connecticut? Connecticut – well knowing how mentioned above, I always plan at dramatically different the experiences least one cultural highlight even in the Karl-Theodor zu Guttenberg can be in the US, especially depending busiest schedule. (KTG): After leaving politics, I wanted on whether a family can afford a private to get back to my roots in the private school education. In comparison to here, Karl-Theodor zu Guttenberg sector and deep-dive into highly Germany’s system certainly reflects more Chairman, Spitzberg Partners relevant topics like the dynamics of fairness and public schools are often the Former German Economics and digitization and new technologies. The better choice. Another American Defense Minister US offered perfect opportunities to set phenomenon I never encountered in up an investment and advisory firm for Germany: The competition for college these fields. New York turned out to be admission can create remarkably an ideal starting point and headquarter disturbing behavior among for a small, but global operation. Today, overambitious parents and students. we are present on three continents, but we still enjoy the intellectual and GAT: Let’s talk some business: creative impulses we get in the US as What advice would you give well as a rather unique talent pool. German companies that consider After years in the limelight, Connecticut investing or expanding their finally allowed us a quiet and normal operation in the US? Where do you family life and it was an excellent see opportunities/risks? counterbalance to the hectic city. KTG: Most international success Karl-Theodor zu Guttenberg is GAT: As an advisor and board stories are based on understanding Chairman of Spitzberg Partners LLC. member, you certainly travel a lot. and fulfilling three core preconditions: He first served as German Minister of What are some tips you can give cross-cultural skillsets, knowledge of Economics and Technology and then your fellow frequent travelers? the (geo)political landscape, and as Minister of Defense in the cabinet expertise regarding regulatory of Chancellor Angela Merkel. Mr. zu specifics. Many Germans still fall into Guttenberg was a Member of the KTG: Thoroughly plan time with the trap of thinking that our (not only German Parliament, a Member of the your family and never sacrifice these business-) cultures are more or less Parliamentary Assembly of the moments to superficially highly Council of Europe and Secretary important business meetings. Sleep at similar. Success is regularly based on General of Germany's CSU party. He is least on one way crossing an ocean. realizing the differences. A specific a Distinguished Statesman at the And – bummer - no alcohol while and still underestimated risk for Center for Strategic and International traveling. Try to combine every trip European enterprises lies in the Studies (CSIS) and served as Senior with a cultural element. A museum, antagonism of the US and China. Advisor to the European Commission. concert or theater visit is never wasted German companies need to realize the He sits on several corporate and time. impact of the so called transpacific not-for-profit boards, including “decoupling” and develop their Edelman, the Institute for Strategic GAT: The education system in the strategies accordingly. Dialogue, BDT Capital, Barrick Gold,‘s US and Germany is quite different. International Advisory Board, As a parent, what do you value GAT: We already mentioned Samsung’s European Advisory Board, about the US education system and your busy schedule. Apart from ASAPP, Ripple, and Clocktower what do you miss about the German family time, how do you relax? Technology Ventures. He holds a law school system? Any interesting books you read degree from the University of have lately? Bayreuth. 14 German American Trade Q1 2020
MITGLIEDSCHAFT • MEMBERSHIP New York Detroit Chicago Philadelphia RGIT Washington Atlanta Houston Die Deutsch-Amerikanische Handelskammer (AHK USA) ist der The German American Chambers of Commerce (GACCs) are richtige Ansprechpartner, um bilaterale Wirtschaftsbeziehungen the first choice when it comes to business between the United und Investitionen zwischen den USA und Deutschland zu fördern. States and Germany. As a reliable partner for both American Über 70 Jahren ermöglicht die AHK USA durch transatlantische and German companies, we offer excellent services to our 2,500 Initiativen und Veranstaltungen den Kontaktaufbau zwischen members and clients. Be a part of this large, influential business deutschen und amerikanischen Unternehmen. Durch zahlreiche network in the U.S. and you will receive invitations to vari- Dienstleistungen und Tätigkeiten wurde bis heute ein umfangrei- ous events, such as networking receptions, economic forums, ches Mitgliedernetzwerk mit circa 2.500 Vertretern aus Wirtschaft members-only events, industry-specific conferences, business und Gesellschaft aufgebaut. luncheons, seminars, and much more. • A strong network and a reliable partner • A committed and professional team with strong transatlantic expertise • Company visibility and product innovations MEMBERSHIP • Exclusive invitations to events and conferences BENEFITS • National and regional publications and directories • Access to member databases • Discounts on professional consulting services M E M B E R S H I P D I R E C TO R Y 2 01 9 / 2 02 0 | 7
C R O S S R O A D S Controversial Conversations By John Otto Magee E ngaging in controversial topics, whether at the workplace or in private, can be quite tricky and intellectual give and take. Controver- sial discussions are a form of mental chess. Germans are intelligent and well- informed. They enjoy intellectual give and take. uncomfortable. Germans and Americans have distinct approaches At a deeper level Germans want to And since this means a difference of in situations that arise involving demonstrate that they are well opinions, Germans often choose controversial topics. informed, are proud of their high controversial topics. They are also level of education, and want to show critically-minded. Germans seek out lively discussions. a broad world view and that they are And by “lively” that means discus- anything but provincial. Most They look for weak points, for what sions involving clear differences of importantly, Germans want people to does not work, is suboptimal or just opinion. The more complex and know that they think independently plain wrong. In discussions Germans relevant the topic, all the more and critically and do not simply state their critical opinion in a interesting the conversation. agree with the masses. straightforward manner. Aside from topics which are plainly German Approach American Approach too personal and sensitive, Germans When Germans engage outside of the Americans choose to discuss non- are willing to address almost any business context, they seek topics controversial topics. Divisive subjects controversial topic. They enjoy the which lead to lively discussions. are seldom raised. Americans still know the answer to the question 16 German American Trade Q1 2020
C R O S S R O A D S Germans are willing to address almost any controversial topic. They enjoy the intellectual give and take. Controversial discussions are a form of mental chess. “What are three subjects you don‘t some Americans will report it to About the Author: bring up at a cocktail party?" Sex, colleagues, warning them about religion and politics. contact with “those opinionated Germans.” The American logic is to avoid any contention that can damage a Advice to Germans personal or working relationship. Develop a sense for which topics in They seek out commonalities, look America are considered controver- for reasons to relate, not separate. sial. There are many of them. Choose very carefully with whom, when and German View how you address them. The American inclination to discuss safe topics is often misinterpreted by Bring them up indirectly. Ask Germans as being superficial. To Americans what they think. If asked, Germans, for whom intelligence, state your opinion diplomatically. deep thinking, even brooding is Seek dialogue, not debate. If you John Otto Magee is an American who important, superficiality is consid- want to make your statement, has lived in Germany for 25+ years. ered to be a character flaw. perhaps phrase it as a question. He was a senior-level staff member of the CDU/CSU Parliamentary Group Germans are disappointed when the Advice to Americans in the Bundestag from 1995 until discussion involves what they call Remember, Germans separate 1999, advising its leadership on the non-topics. They feel that an between substance and person. relations between the United States opportunity has been lost: to debate, Vigorous intellectual give and take and Germany. He was a consultant compare and contrast and to learn on controversial topics is not for Siemens AG from 1999 until 2002 from each other. personal. In fact, it is one way in supporting the post-acquisition inte- gration of Westinghouse Power Corpo- which the Germans demonstrate ration. Since 2002, John has been American View respect for America and Americans. an independent consultant, advising Americans have the impression that global companies on cross-border Germans choose controversial topics It means that they take your point of collaboration. in order to provoke. Often Americans view and America seriously. So, >> www.johnottomagee.com feel insulted, for the German engage with the Germans. Help them approach can lead to criticism of to understand the American view- America and Americans. point. And put some effort into understanding their point of view. When that happens, the relationship It's well worth it! is damaged. Making things worse, German American Trade Q1 2020 17
S K I L L S A T W O R K GACC Apprenticeship Award celebrates excellence in workforce development In recent years, the need for effective workforce O ne company leading the way in appren- ticeships is Richard Wolf Medical development solutions in manufacturing has Instruments Corporation, which was awarded the GACC Apprenticeship Award 2019 for grown tremendously. Baby Boomers are retiring, excellence in workforce development and for its holistic approach to training its appren- and skilled employees can be difficult to find, tices. “The GACC Apprenticeship Award leaving as many as 2.4 million open positions in highlights remarkable companies and appren- tices that exemplify a strong commitment to the US by 2030. Enter: apprenticeships. For investment in workforce development for future generations. Richard Wolf has a great apprentices, they build successful careers and program designed to result in well-rounded develop in-demand skills without the burdensome employees with valuable careers,” said Virginia Rounds, Director, Apprenticeship debt of a traditional college education. Networks, GACC Midwest. The Richard Wolf Medical Instruments Corporation management team and apprentices, as well as representatives from GACC Midwest, gathered for the Apprenticeship Award 2019 ceremony. The award honors companies and apprentices that exemplify a strong commitment to investment in workforce development. 18 German American Trade Q1 2020
S K I L L S A T W O R K “The German standard for apprenticeship programs is recognized globally for its combination of company- specific knowledge, theory, and hands-on learning.” Virginia Rounds, Director, Apprenticeship Networks, GACC Midwest Richard Wolf, a leading manufac- in manufacturing, assembly, quality, absolutely the right fit for Kevork to turer of technologies for endoscopic or management,” Browning re- develop into a trainer as someone diagnosis and therapy, was founded marked. who can manage this program with in Berlin in 1906. It entered the US the unique insight of having been in market in 1972 with its facility in Richard Wolf’s apprentices began the position himself. He understands Vernon Hills, IL and has been a writing their own success stories the challenges, he understands the member of GACC Midwest ever from the very beginning: The opportunity, and can communicate since. The company joined GACC company’s first apprentice, Kevork with the remaining apprentices at a Midwest’s Industry Consortium for Bardak, grew into such a natural much different level than perhaps a Advanced Technical Training mentor for other apprentices that he manager could.” (ICATT) Apprenticeship Program in was officially promoted to Assistant early 2016 to fill its skills gap. Trainer after his graduation in The jury strongly considered September 2019. Bardak’s achievements at Richard Lisa Browning, HR Manager at Rich- Wolf when deciding which company ard Wolf Medical Instruments Browning emphasized that “it was should receive the Apprenticeship Corporation, said that hiring for open positions in the medical technology industry can be chal- lenging because of the precision and advanced skills required to produce their high-quality medical instru- ments. That’s where apprenticeships come in, giving Richard Wolf a leg up in the med-tech industry. “The [ICATT Apprenticeship Pro- gram] helps us to develop that talent from the ground up, increasing our pipeline of talent and ensuring continuous success for the busi- ness,” Browning explained. Richard Wolf apprentices train in all of the company’s manufacturing departments, and this holistic approach creates a solid foundation for a future career in medical device Kevork Bardak demonstrates how to use a milling machine at Richard Wolf Medical manufacturing that can grow in a Instruments Corporation. A former apprentice, Bardak was promoted to Assistant Trainer variety of directions, “whether it be after his graduation in September 2019. German American Trade Q1 2020 19
S K I L L S A T W O R K Award. Jury members included theory, and hands-on learning, and officials from German governmental this approach can be applied to any organizations covering science and company within the ICATT Appren- technology, economics, and occupa- ticeship Program’s regions,” clarified tional training and education, with Virginia Rounds. “Two-thirds of the goal of honoring outstanding US participating companies have no ties About the ICATT apprenticeship programs aligned to to Germany at all.” Apprenticeship Program the standards of the German The Industry Consortium for Advanced apprenticeship system. Browning stated that Richard Wolf Technical Training (ICATT) Appren- is “incredibly honored” to receive ticeship Program helps high-tech While the ICATT Apprenticeship the award, and the company looks manufacturers and companies with complex technologies or logistics Program is the largest apprentice- forward to “enabling future workers tackle the skills gap with a sustain- ship program fully benchmarked on and the company to have the best able solution that provides a pipeline the German Dual Education System pre-requisites for a successful of talent over time. ICATT Apprentices in the US, companies do not need future.” gain hands-on experience, a living any connection to Germany to reap wage, a debt-free associate degree, the benefits of the program. Apprenticeships have been “inte- and national and international cre- gral” to Richard Wolf GmbH in dentials. “The German standard for appren- Germany, and after a successful ticeship programs is recognized start, the Illinois subsidiary plans to To learn more visit >> icattapprenticeships.com globally for its combination of “continue to grow the program company-specific knowledge, exponentially” to build a solid workforce for years to come. “[Apprenticeships are] a tremendous opportunity for, not only the apprentice, but also for the com- pany,” Browning said. “It’s a great way to learn how cross-functional teams can be developed by improv- ing how well departments commu- nicate and coordinate with each other to provide training that’s in the best interest of the organization. It provides us with a unique, highly-specialized, highly-custom- ized skilled workforce.” Richard Wolf apprentices and trainers pose for a photo at the Apprenticeship Award 2019 ceremony. Richard Wolf’s holistic approach to training apprentices creates a solid foundation for a future career in medical device manufacturing. Appren- tices from left to right: Brian Hart, Christian Babiarz, Kevork Bardak, Nathan Leuthner, and Michael Stanciu. 20 German American Trade Q1 2020
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S T A R T U P S E R I E S STEP USA Celebrates a Major Milestone: 5 Years of Success for this Popular Startup & Entrepreneur Program By James Freeman, GACC G aining access to the highly competitive US business market is quite challenging for business market. The program includes intense immersion into the dynamic New York startup ecosys- The last STEP USA GACC NY Pitch Night at LMHQ in downtown Manhattan was the perfect occasion foreign companies. These chal- tem. to showcase the talents of 10 lenges can be even more daunting inspiring startups and celebrate for budding startups. That’s why Promising German startups take the fifth anniversary of the pro- five years ago the GACC NY part in a five-day training boot- gram’s launch. The GACC NY is launched a novel program called camp where they are introduced to thrilled that to date it has success- STEP USA, providing German a community of US industry fully organized 29 STEP programs/ startups with valuable insights, experts, mentors and VCs that trips comprised of some 300 support and practical tools to enter guide them to market entry success. companies that form a growing list and navigate the highly coveted US of STEP alumni. GACC NY’s Dietmar Rieg recalled when he was approached several years ago by someone from a German startup who asked if there was anyway the chamber could help his company gain a foothold in the US. “I realized then that we should create delegation trips to the US specifically for German startups,” Rieg said. “We also felt that to ensure the success of this program it needed to be done with an American partner.” That partner, according to Rieg, was Venture Out, headed by Brian Frumberg. “It’s the longest partnership Venture Out has ever had,” said Frumberg, who launched Venture Out seven years ago. “We value the experience the GACC brings to this 22 German American Trade Q1 2020
S T A R T U P S E R I E S “People still tend to think of Silicone Valley, but the environment for startups in the New York and Boston metropolitan areas is just as good, if not better.” Dietmar Rieg, GACC program along with a massive areas is just as good, if not better.” network of companies and stake- holders who perfectly complement There are currently about 10,000 the extensive network Venture Out startups in and around New York, offers,” he adds. many of which benefit from the talent pool and expertise of the STEP USA has thrived in great large number of renowned univer- part due to the dedicated work of sities and research institutions in GACC NY’s startup team headed by the Northeastern US. Irene Fuchs and Andrea Diewald, and managed by Samira Our anniversary STEP Pitch Night Ghanadyan. Together with Venture featured 10 innovative startups Out, they organize all the logistics who gave thier all by pitching to Dietmar Rieg of the program in New York - from recruiting qualified German startups to coaching them via workshops and presentations, scheduling meetings with potential investors…and ultimately orchestrating pitch nights for the companies to showcase their business models. Dietmar Rieg commented on how myriad opportunities in the high-tech industry can be highly attractive for emerging German companies. “It’s impressive to see what is happening with startups and technology in this digital world,” he said. “People still tend to think of Silicone Valley, but the environment for startups in the New York and Boston metropolitan From left: Seth Masters, Allison Williams and Saul Richter . German American Trade Q1 2020 23
S T A R T U P S E R I E S Brian Frumberg an expert investor panel in front of The evening included a special a full house of interested and celebratory performance by singer supportive guests. After each pitch, Greginald Spencer, who happens the panel provided constructive to be a member of MyPostcard, a assessments. This particular panel thriving company that is also one consisted of: Saul Richter, Founder, our STEP alumni! Managing Partner of Rittenhouse Ventures, Allison Williams, Partner at Newark Venture Partners and Seth Masters, Investor at New York Angels. The 10 stellar startups and their founders who pitched were: AIRCLOAK (Felix Schupp), CLOUS (Claas Blume, Thomas Vorsatz), HOOTS (Henry Kutz, Frank Herms- dorf); H2RANGE (Fabian Halft, Björn Offermann), IPLYTICS (Tim Pohlmann, Rosann Brandt), MO- TOURISMO (Christoph Kaehler, Michael Carlin), PREMANO (Mat- thias Schnizler, Patrick Gantner, Thomas Jiang), GRENZGAENGER (Stephan-Peter Jaekel), TOPOSENS (Tobias Bahnemann) and VECCNET (Kim Mahler, Tom Piechotta). Kudos to them all! 24 German American Trade Q1 2020
S T A R T U P S E R I E S STEP USA Alum Nitrobox Secures Major Financing K udos to one of our recent STEP USA alums, Nitrobox GmbH, which has just concluded a financing billing, account receivables manage- ment and compliance. This enables customers to bring new digital round in the single-digit million euro products and services to market range! quickly, while reducing their process costs. The “NeueCapital Partners” fund from Silicon Valley and Porsche “With NeueCapital Partners and Ventures, the venture capital unit of Porsche as strong partners, we want the Stuttgart-based sports car to accelerate the growth of Nitrobox. manufacturer, took a stake in Our goal is to become a leading Nitrobox, a Hamburg-based software enabler of new business and moneti- startup. zation models,” says Henner Heister- mann, Founder and CEO of Nitrobox. Nitrobox has developed a cloud “With Porsche we see great opportu- platform which can be used for nities to expand our market position automatic monetization and billing in the mobility market. NeueCapital of digital business models. The Partners from California supports our company intends to use the funds entry to the US market with a large capabilities, we were particularly from the financing round primarily network of partners and clients.” impressed by the Nitrobox team and to further expand its market position its visionary approach.” in Germany and to prepare for its Nitrobox serves the needs of compa- entry to the US market. nies from a variety of industries. In Christian Janson-Euterneck from the field of mobility, Nitrobox is NeueCapital Partners: “We invest Since 2014, the GACC NY STEP already working with several car exclusively in technology companies Startup and Entrepreneurship manufacturers, including Porsche. and support software start-ups Program has hosted 29 intensive, The start-up supports the order-to- seeking to enter the US market. In week-long delegations of young cash process of new business models: this respect Nitrobox fits perfectly companies from Germany to the US. services such as car sharing, func- into our company portfolio. The These new companies are introduced tions-on-demand, digital parking potential of Nitrobox is huge since to New York's start-up ecosystem, tickets or charging services can be every company worldwide has to where contacts with customers and fully automatted via the Nitrobox monetize and bill for their services. potential partners are established and platform. Therefore, we are looking forward to pitch training is organized for them. a successful and long-lasting To date, more than 300 companies “Together with Nitrobox we are partnership,” continues Janson-Eu- have participated in the 29 STEP developing the necessary financial terneck. trips we've organized. architecture to offer various billing models for Porsche Connect and The Nitrobox platform enables Smart Mobility services: from time international corporations to handle and volume-based approaches to financial processes via a central subscriptions,” says Stefan Zerweck, solution and to control them COO of Porsche Digital GmbH. “In For more information on Nitrobox flexibly– from modelling the addition to the platform’s flexible GmbH go to: >> www.nitrobox.com. business model to digital payments, customizations and integration German American Trade Q1 2020 25
E V E N T C A L E N D A R Feb 19 Feb 19 Feb 24 Women’s Series HR European Business Challenging & Difficult Roundtable: Current Networkinga February Employment Laws Trends & Challenges Event Calendar Atlanta, GA Chicago, IL Houston, TX Q1 2020 GACC South www.gaccsouth.com GACC Midwest www.gaccmidwest.org GACC South www.gaccsouth.com Feb 24 Feb 25 Feb 25 Feb 27 Mar 4 Tax & Legal Considerations ATL Stammtisch Apprenticeships & Fast and Economical Illinois Business Luncheon for Your US Market Entry by DB Schenker Workplace Learning in Supply Chain Digitization March DFW with the Arvato Smart Logistics Platform Chicago, IL Atlanta, GA Dallas, TX Greenville, SC Schaumburg, IL GACC Midwest GACC South GACC South GACC South GACC Midwest www.gaccmidwest.org www.gaccsouth.com www.gaccsouth.com www.gaccsouth.com www.gaccmidwest.org Mar 4 Mar 5 Mar 5 Mar 11 Mar 17 - 20 Houston Stammtisch European Business Trends STEP Pitch Night Tampa Stammtisch Train the Trainer Seminar by Andrews Meyer: by Eurowings March Klaus Brewing Co Houston, TX Orlando, FL New York, NY Tampa, FL Princeton, NJ GACC South GACC South GACC New York GACC South GACC New York www.gaccsouth.com www.gaccsouth.com www.gaccny.com www.gaccsouth.com www.gaccny.com Mar 18 Mar 18 Mar 25 Mar 26 Mar 26 Educator Workshop: How European Business Greenville Stammtisch Employment-Based Joint Chambers: Young can educators enable high- Networking March by G&W Equipment Immigration Changes (and Professional tech apprenticeships? Challenges) Under the Current Administration with Garfinkel Immigration Elgin, IL Chicago, IL Greenville, SC Charlotte, NC Atlanta, GA GACC Midwest GACC Midwest GACC South GACC South GACC South www.gaccmidwest.org www.gaccmidwest.org www.gaccsouth.com www.gaccsouth.com www.gaccsouth.com Mar 29 - Apr 2 April 1 Apr 7 Apr 8 Apr 15 April 15 Innovation Journey: Illinois Business Luncheon Webinar: US Market Entry Annual Members Meeting Charleston Stammtisch European Business Messe München April & Marketing by Kuehne & Nagel Networking April New York, NY Schaumburg, IL Chicago, IL Chicago, IL Charleston, SC Chicago, IL GACC New York GACC Midwest GACC Midwest GACC Midwest GACC South GACC Midwest www.gaccny.com www.gaccmidwest.org www.gaccmidwest.org www.gaccmidwest.org www.gaccsouth.com www.gaccmidwest.org Apr 16 Apr 16 Apr 20-22 Apr 20-24 Apr 21 Automotive & Mobility Charlotte Stammtisch Meet AHK USA at STEP Delegation - Atlanta Stammtisch Forum by Kuehne & Nagel Hannover Messe STEP 2.0 by DB Schenker New York, NY Charlotte, NC Hannover, Germany New York, NY Atlanta, GA GACC New York GACC South GACC Midwest GACC New York GACC South www.gaccny.com www.gaccsouth.com www.gaccmidwest.org www.gaccny.com www.gaccsouth.com 26 German American Trade Q1 2020
E V E N T C A L E N D A R Apr 21 Apr 28 May 6 May 9 May 13 Travel Trendsetters Annual General Meeting Illinois Business Luncheon Gateway Award 2020 Houston Stammtisch Innovation Challenge May by Andrews Myer New York, NY Atlanta, GA Schaumburg, IL Charlotte, NC Houston, TX GACC New York GACC South GACC Midwest GACC South GACC South www.gaccny.com www.gaccsouth.com www.gaccmidwest.org www.gaccsouth.com www.gaccsouth.com May 14 May 14 May 14 May 18 May 19 May 20 GACC Annual Meeting & White Asparagus Gala Midwest SME Forum SME Business European Spring Greenville Stammtisch Board Meeting Dinner Development Conference Networking Event at by Context Design Boathouse New York, NY New York, NY Hoffman Estates, IL Atlanta, GA New York, NY Greenville, SC GACC New York GACC New York GACC Midwest GACC South GACC New York GACC South www.gaccny.com www.gaccny.com www.gaccmidwest.org www.gaccsouth.com www.gaccny.com www.gaccsouth.com A DV E R T I S E M E N T Have we met yet? As a national CPA and advisory firm, BKD can help German businesses pursue growth in the United States. Our trusted advisors have proven experience with German organizations and an intimate knowledge of German culture, allowing for a better understanding of the differences and how to bridge them. We assist German companies in navigating national reporting standards with services such as international audits, tax compliance and group reporting packages. Let’s start building on your success! Everyone needs a trusted advisor. Who’s yours? Jeffrey Deane • jdeane@bkd.com • bkd.com
W H A T ' S O N Y O U R D E S K ? for organizing our Startup & Any upcoming projects? Samira Ghanadyan Entrepreneur Program “STEP,” New York has limitless opportunities Manager, Startups Events where we host German startups especially in the tech and innova- & Communications, GACCNY 5-7 times per year. In addition, tion scene. We receive a great deal I maintain our GACC NY website of interest in our startup program. and contribute to the online Recently, we partnered with the communications and social media. biggest tech event in the US and are bringing together outstanding What makes your job special? German startups with industry Three things: 1) the team! I look leaders and potential business forward to coming back to work partners. This event will take every morning – that says a lot! 2) place in New York City from April I love interacting with people from 20th to 24th. different backgrounds, cultures and business practices! Each person Interests: Food & wine (I’m a has their own story and there’s foodie!), traveling, skiing, painting Contact: Tel: (212) 974-8459 always something to learn 3) last, >> sghanadyan@gaccny.com but certainly not least, is being able Past career: My background is in NGO’s, UN, microfinance, social to help and serve the German entrepreneurship as well as tech & What is your role at GACCNY? startup founders and hearing their innovation – sounds like a cocktail, I’m a manager for Startups & success stories! hopefully one that doesn’t give you a Communications, mainly responsible headache the next day! Welcome, New Members! Adams Consulting Group, LLC Global Brand Concepts New Braunfels Economic Swabian Alb Guide www.acgresources.com www.global-brand-concepts.com/en Development www.swabian-alb-guide.com www.businessinnewbraunfels.com Aircloak GmbH Gresham Smith Tempreo - temporary work www.aircloak.com www.greshamsmith.com O'Melveny & Myers LLP marketplace www.omm.com www.tempreo.de American Commercial Bank H2Range GmbH www.acbandt.com www.nweurope.eu/projects/project- Odgers Berndtson Tennessee Language Center search/fccp-fuel-cell-cargo-pedelecs www.odgersberndtson.com/en-us www.tfli.org Avantec USA, LLC www.avantec.de Hodgson Russ LLP passcon LLC The Olde Mecklenburg www.hodgsonruss.com www.passcon.de Brewery Bechem Lubrication Technol- www.oldemeckbrew.com ogy, LLC HUB International PIA Automation US www.hubinternational.com www.piagroup.com/en Tiba LLC www.bechem.com Pierogies Factory LLC www.tiba-llc.com Bennett International IDENTYTEC USA, Inc. www.pierogiesfactory.com Toposens GmbH www.bennettinternational.com www.identytec.de/index_en.htm PRAMEX International Corp. www.toposens.com Blackboard Insurance Immatics US www.pramex.com/en TriNet www.blackboardinsurance.com www.immatics.com premano GmbH & Co. KG www.trinet.com Bunch.ai, Inc. IPlytics GmbH www.premano.de www.bunch.ai www.iplytics.com Tryon Direct Privacy Management Group Inc www.tryondirect.com cannyworld - born to run Kemper System America, Inc. www.ourpmg.com UTC Overseas, Inc knowledge GmbH www.kempersystem.net Qualtru LLC www.utcoverseas.com www.cannyworld.com Kilpatrick Townsend & www.qualtru.com Veccnet Clous (Fraunhofer Spin-off) Stockton LLP www.hhi.fraunhofer.de Schattdecor Inc. www.kilpatricktownsend.com DAP America Inc. www.schattdecor.com Venjakob Maschinenbau GmbH www.dapamerica.com KINEXON Inc. & Co. KG Scott Insurance www.kinexon.com Demmel Inc www.scottins.com www.venjakob.de/en www.demmel.de/en Kumpan electric (e-bility GmbH) SD Grenzgaenger International Vontobel Swiss Wealth Ecclesia Construction Company www.kumpan-electric.com Advisors Ltd GmbH LLC Kürn Rechtsanwälte www.grenzgaenger-shop.com www.vontobeladvisors.com www.ecclesiaconstruction.com www.kuern-rae.com Steam Realty Partner wedi corporation Elanders USA LivEye GmbH www.streamrealty.com www.us.wedi.de www.elanders.com www.liveye.com Steiff North America, Inc. WHITE Communications GmbH Elokon Inc Merrill www.steiffusa.com www.white.de www.elokon.com/en-EN www.fa.ml.com/new-york/white-plains/ STIWA US Wilton Brands LLC robin-wells www.stiwa.us www.wilton.com German International School (GISC) Middle Branch Partners Suistainable Coffee Fruit ZES Zimmer Inc. www.germanschoolchicago.com www.middlebranchpartners.com www.uptogoodenergy.com www.zes.com 28 German American Trade Q1 2020
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