Gallery Infor-mation Pack - Melbourne Art Foundation 2022 Melbourne Art Fair 17-20 Feb 22

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CONTINUE READING
Gallery
Infor–
mation
Pack                       Melbourne
                           Art Fair
                           17–20 Feb 22
                                          Melbourne
                                          Convention
                                          and Exhibition
                                          Centre

Presented by
Melbourne Art Foundation   2022           melbourneartfair.com.au
04   Artistic Program
08   Application Information
10   Sectors
10   Additional opportunities
10   How to apply
12   Venue
14   The organisers
18   Terms and conditions
Melbourne Art Fair is Australasia’s progressive forum for
                                     contemporary art and ideas, presenting new and iconic
                                     work from artists represented by 50 of the region’s leading
                                     galleries. With a focus on solo shows and works of scale
                                     and significance, Melbourne Art Fair invites galleries
                                     to participate in a Fair that is instrumental in shaping the
                                     future of art in the region.
                                          Melbourne Art Fair continues to be a seminal fixture
                                     on the Australasian cultural calendar, stimulating critical
                                     and commercial attention for galleries and their artists
                                     for over 30 years. The 16th edition moves to the Victorian
                                     summer taking place 17—20 February 2022 within
                                     its new home, the world-class DCM designed Melbourne
                                     Convention and Exhibition Centre.
                                          With this global creative city as a backdrop, Melbourne
                                     Art Fair will continue its lead role in the region for
                                     fostering the development of new audiences and markets
                                     for contemporary art.

                                     Melbourne Art Fair acknowledges the Traditional Owners,
                                     the Wurundijeri and Boon Wurrung people of the Kulin Nation,
                                     on whose land we will meet, share, and work. We pay our
                                     respect to Aboriginal and Torres Strait Islander People from
                                     all nations of this land.

Melbourne Art Fair is supported by
Gallery Information Pack   Melbourne Art Fair 17–20 Feb 2022
03
Lizard Tail (Dawn) by Hiromi Tango, represented by Sullivan+Strumpf.
Commissioned by MLC Life Insurance and Melbourne Art Foundation.
Photographed by Michaela Dutkova. Melbourne Art Fair 2018.
04                         Artistic Program

                           In 2022, Melbourne Art Fair invites artists to
                           explore the relationship between contemporary
                           art and Place through its commissions,
                           installations, performance, international video
                           program and conversations series.

                           Place is
                           to be within
                           a world.
Gallery Information Pack   Melbourne Art Fair 17–20 Feb 2022
Physically, temporally and psychically bound, place
shifts, expands and contracts with our inhabitation,
becoming an assemblage of all that has come before
and that which is yet to arrive; place as a composite
of human and non-human knowledge, attitudes
and practices.
     The recent social, ecological and political tumult
has caused our sense of place to shift irrevocably.
We take this as a challenge: to consider the ways in
which we think and create from known places, to offer
new frameworks that benefit from the possibilities
and complexities of this moment.
     We will explore the intricate relations between
place, history and belonging; reverberating society’s
concern for the abrupt alteration of place under
pandemic conditions and the ongoing displacement
and dislocation of people.
     We will address, through a contemporary art lens,
the ease with which we accept the unsustainable ways
of a globalised world in a willful act to think more local.
At the same time, we will give stage to the collective
desire to define new places and positions through the
advancement of rights and the privileging of
underrepresented voices.
     Melbourne Art Fair, one of the oldest art fairs in the
Asia Pacific, will reflect upon its geographical position
as a locus for such intersecting urgencies, convening
artists to redefine and deepen our relationship to place
as both individuals and collectives.

                                                       05
06                         Artistic Program

                           Participate in a fair that is instrumental in shaping
                           the future of art in the region, a progressive forum
                           for contemporary art and ideas.

                           Commission
                           A major drawcard of Melbourne Art Fair will be
                           the 2022 Melbourne Art Foundation Commission,
                           awarded to an artist represented by an exhibiting
                           gallery that will be invited to create a new work
                           in response to the theme of Place.
                                The program, now in its ninth edition, provides
                           a living artist with a rare opportunity to realise
                           a large-scale work unveiled at the Fair and later
                           gifted to a prominent Australian institution. Previous
                           partners in the program include HOTA Gallery,
                           Bendigo Art Gallery, NGV, QAGOMA, the University
                           of Queensland Art Museum, MCA, Art Gallery of
                           South Australia, National Gallery of Australia; and
                           artists Ramesh Mario Nithiyendran, Ronnie van Hout,
                           Michael Parekowhai, David Griggs, Peter Hennessey,
                           Jon Campbell, Ian Burns, and Mikala Dwyer.

                           Project Rooms
                           A platform for experimentation, Project Rooms
                           showcase the work of artists that push the
                           boundaries of art practice through performance
                           and multimedia works from independent and
                           non-collecting contemporary art organisations.

                           Conversations
                           Conversations creates a platform for dialogue
                           and the sharing of ideas, bringing together cultural
                           communities and thinkers from across the creative
                           spectrum. The aim: to surface the salient issues
                           of our time and address the future of art and
                           the contemporary world. The program will present
                           a series of talks and panels featuring artists,
                           gallerists, curators, collectors, architects, critics,
                           and cultural luminaries.

Gallery Information Pack   Melbourne Art Fair 17–20 Feb 2022
VIP Program
                                                                 Partnering with
                                                                 Melbourne’s leading
                                                                 institutions, private
                                                                 museums and
                                                                 independent art spaces,
                                                                 the Melbourne Art
                                                                 Fair VIP Program will
                                                                 celebrate the vibrancy
                                                                 of Victoria’s cultural
                                                                 landscape in what will
                                                                 be the first meeting
                                                                 of the Australasian
                                                                 artworld in 2022. The
                                                                 Program will include
                                                                 invitation-only dinners,
                                                                 studio visits, private
                                                                 collection tours,
                                                                 exhibition openings,
                                                                 and private events.
                                                                    Melbourne Art Fair
                                                                 will allow collectors
                                                                 to discover artists,
                                                                 galleries and artworld
                                                                 figures at the forefront
                                                                 of contemporary art,
                                                                 and experience the
                                                                 best of our host city,
                                                                 Naarm/Melbourne.

Gregory Hodge, Line Up, 2018, acrylic on canvas, 214 x 304 cm.
Sullivan+Strumpf, Warrang/Sydney. Melbourne Art Fair 2018.                         07
08                         Application Information

                           Melbourne Art Fair welcomes applications from
                           galleries representing living artists and holding
                           regular public exhibitions.
                               Applications with solo shows and presentations
                           with an in-depth exploration of artistic practice will
                           be considered. Galleries will be permitted to show
                           multiple artists in booths only above 60sqm, however
                           selection will be based on the ability to demonstrate
                           a clear in-depth exploration of artistic practice
                           for each artist. Selection will be influenced by the
                           presentation of the work which should demonstrate
                           the creation of dedicated spaces and solo
                           presentations for each artist.
                               Selection will be determined by an independent
                           selection committee and is based on the strength of the
                           gallery exhibition program and the proposal submitted.
                               Applicant galleries are required to submit
                           supporting documentation as prompted, including
                           gallery information, description of planned exhibition,
                           artist CVs and images. All galleries will be notified
                           in writing as to the outcome of their application.

Key Dates
Application deadline       24 May 2021
Selection notification     31 May 2021
Stand deposit              14 June 2021
30% total invoice
Second payment             20 September 2021
40% total invoice
Final payment              13 December 2021
30% total invoice
plus additional orders

Gallery Information Pack   Melbourne Art Fair 17–20 Feb 2022
Noël Skrzypczak, Moonflower III, 2018, acrylic on canvas, 188 × 156cm.
Neon Parc, Naarm/Melbourne. Melbourne Art Fair 2018.                     09
10                         Application Information

                           Sectors                                        Stand Package Information

                           Galleries                                      Included
                           The region’s most significant galleries        Standard package walling and lighting*
                           will present new and iconic work               Standard polished concrete venue floors
                           through solo shows and an in-depth             Booth signage
                           exploration of artistic practice. Galleries    Gallery website profile
                           at the forefront of the contemporary           Exhibitor passes
                           art market with a rotating program of          VIP passes
                           the region’s most exciting artists will        Vernissage and general admission tickets
                           be hand-selected to participate by our
                                                                          *Melbourne Art Fair has invested in
                           selection committee.
                                                                          international standard art fair walling
                           Galleries may select their stand size          by PICO and LED lighting by EDL to
                           preference:                                    provide galleries with the highest level
                                                                          of exhibition design and contribute
                           Option 1: 30sqm—$13,500(AUD) +gst              to a more sustainable art fair model.
                                     $450 per sqm

                           Option 2: 60sqm—$27,600(AUD) +gst              Not included
                                     $460 per sqm                         Additional walling
                                                                          Additional lighting
                           Option 3: 90sqm—$42,300(AUD) +gst              Electrical outlets
                                     $470 per sqm                         Furniture
                           Final stand sizes may vary (+/- 2 sqm)         Secure artwork storage (available onsite)
                           on allocation.                                 Public Liability and Artwork Insurance
                                                                          Shipping / freight
                                                                          Car parking
                           Accent
                           Specially conceived projects presenting
                           emerging artists of any age for discovery
                           by the Australasian art world. Proposed
                           artists must not have been included in an
                           institutional exhibition. No age restriction
                           applies for the artist or the gallery.
                           25sqm       $10,500 (AUD) +gst
                                       $420 per sqm

                           Young Galleries Initiative
                           In 2022 Melbourne Art Fair will offer
                           subsidised participation rates for
                           galleries established in or after 2016
                           by invitation only. This initiative
                           fosters the development of the next
                           generation dealer in a move to support
                           the cultivation of new ideas and
                           conceptually driven work in the most
                           difficult of times.
                           This initiative will offer young galleries
                           the opportunity to participate within
                           an art fair of regional significance at
                           a rate that is 40% subsidised by the
                           Melbourne Art Foundation.
                           30 sqm		         $8,100 (AUD) +gst

Gallery Information Pack   Melbourne Art Fair 17–20 Feb 2022
Additional Opportunities                     How to Apply

Melbourne Art Fair invites artists to        Please complete the online
explore the relationship between             application from at
contemporary art and Place through           melbourneartfair.com.au/apply
additional exhibition opportunities,
                                             The application requests gallery
Beyond and Video.
                                             information, an exhibition proposal,
                                             images, booth plan, and any other
Beyond                                       relevant supporting documentation.
Beyond harnesses the monumental              For further information on how
exhibition spaces within the Melbourne       to apply, please contact:
Convention and Exhibition Centre to
present works of scale and significance.     Maree Di Pasquale, CEO
Carefully curated installations,             and Fair Director maree@
performance, and sculptural works            melbourneartfoundation.com
will fill the epic spaces contributing to    +61 410 425 780
greater conversations and presenting
opportunities for artists far beyond         Jodie Kras, Gallery Relations Manager
the art fair stand.                          jodie@melbourneartfoundation.com
                                             +61 400 877 775
No participation fees apply. Selected
galleries will receive a $2,000(AUD)
+gst grant to facilitate participation
in the sector.

Video
A sector dedicated to the presentation
of video and moving image art form
new and iconic international artists.
No participation fees apply for
exhibiting galleries.
To ensure international galleries
maintain contact with Australasian
collectors during the pandemic,
Video is open to participation from
galleries that are unable to physically
participate in the Fair.
$1,000(AUD) +gst fee applies for
international galleries participating
in Video only.

Melbourne Art Fair Online
Melbourne Art Fair Online is the Fair’s
virtual platform connecting Australasia’s
leading galleries with a global network
of collectors and art lovers.
Live during and two weeks after the art
fair, the platform will enable galleries
to amplify their physical presence and
reach a broader, arts interested audience.
Details to be provided to exhibiting
galleries in the Exhibitor Manual.

                                                                                11
12                         Venue

                           Melbourne Art Fair will take place in the DCM designed
                           Melbourne Convention and Exhibition centre located on
                           the banks of the Yarra River on the land of the Wurundijeri
                           and Boon Wurrung people of the Kulin Nation.
                               Colloquially known as ‘Jeff’s Shed’, the state-of-the-art
                           exhibition venue boasts polished concrete floors and
                           pillarless bays with soaring 18-meter-high ceilings.
                               The venue is within a 1km radius of the Melbourne Arts
                           Precinct which is home to over 20 cultural organisations
                           and institutions including NGV International, ACCA, Arts
                           Centre Melbourne, The University of Melbourne Southbank
                           Precinct and VCA. It is also walking distance from 50
                           restaurants, cafes and bars and over 25 hotels, including
                           Crown Melbourne hotels, The Langham, Pan Pacific
                           Melbourne, Novotel South Wharf and the new Hyatt Centric.

                           Covid-19 venue safe
                           The coronavirus pandemic has had an unprecedented
                           impact on the arts industry and events sector in Australia.
                           The impacts of this pandemic have required Melbourne
                           Art Fair to rethink operating protocols in the delivery
                           of a safe and enjoyable fair experience for all.
                               MCEC has a VenueSafe Plan in place to ensure certainty
                           in this changing environment and preserve the health and
                           safety of all. Melbourne Art Fair also has its own COVID
                           safe plan which has been developed in line with Victorian
                           and Federal Government recommendations, and in
                           consultation with our industry partners and associates.
                               Melbourne Art Fair will prioritise the visitation of our
                           collectors, with unlimited access to the Fair over the four
                           days. Multiple VIP Previews will allow collectors to gain
                           private, first access to the Fair and if required, session
                           times will be introduced for the art-loving public.
                               With a floorplan designed by world renowned architects
                           DCM, the size of aisles and common areas have been
                           increased for flow and social distancing.

Gallery Information Pack   Melbourne Art Fair 17–20 Feb 2022
Melbourne Convention
and Exhibition Centre
1 Convention Centre Place
South Wharf VIC 3006

Photography: John Gollings   13
14                         The Organisers

                           Started by a group of galleries in 1988, Melbourne Art
                           Fair is owned and operated by the not-for-profit
                           Melbourne Art Foundation, a systemically significant
                           Australian arts organisation dedicated to the support
                           of living artists.
                                Committed to bringing artists, galleries, collectors,
                           and visitors together, the Foundation leads the
                           way in building audiences and a market for Australian
                           contemporary art.
                                It weaves together commercial, social, cultural,
                           and environmental threads to support the rich cultural
                           tapestry of the Australian visual arts community.
                           The Foundation sponsors a range of programs during
                           Melbourne Art Fair including major commissions,
                           project rooms, an international conversations program,
                           and an exclusive VIP Program.

                           Melbourne Art Foundation Board
Chair, Charles Justin      Director, Justin Art House Museum
Peter Jopling AM, QC       Queens Council at Victorian Bar
Anna Schwartz              Director, Anna Schwartz Gallery
Michaela Webb              Founder/Creative Director, Studio Round
Adrian Fini OAM            Founder/Director, FJM Property and Fini Group
Rose Hiscock               Director of Museums and Collections,
                           University of Melbourne
Sophie Gannon              Director, Sophie Gannon Gallery
Vivien Anderson            Director, Vivien Anderson Gallery
Olivia Radonich            Director, ReadingRoom
Anna Waldmann              Director, Art Advisory
Stuart Hamilton AO         Public Policy Consultant, Council Member,
                           Deakin University
Justin Homer               Partner, PriceWaterhouseCooper

                           Visit melbourneartfair.com.au/about

Gallery Information Pack   Melbourne Art Fair 17–20 Feb 2022
CEO and Fair Director

Maree Di Pasquale
maree@melbourneartfoundation.com
T +61 410 425 780
Maree Di Pasquale is CEO of the Melbourne Art
Foundation, credited with successfully repositioning
and relaunching Melbourne Art Fair 2018 in the
Melbourne Arts Precinct as a leading showcase for
Australasian contemporary art. She was previously
Director of Strategic Partnerships, MCB Visit Victoria
(2016-2017). A member of the leadership team for
Art Fairs Australia (2010-2016), Maree played a pivotal
role in developing new ventures in new markets,
most notably as founding Director of Art Central Hong
Kong (2014- 2016) and Assistant Director of Sydney
Contemporary (2013) and Melbourne Art Fair (2014).
She has also delivered public programs for Abu
Dhabi Art Fair and the Saadiyat Island Cultural District
(Louvre Abu Dhabi, the Guggenheim Abu Dhabi and
the Zayed National Museum) (2009-2010). BA Creative
Industries, QUT. MA Marketing, Melbourne Business
School. Board Member 4A Centre for Contemporary
Asian Art.

Key People

Esther Lawler
Fair Manager
esther@melbourneartfoundation.com
Jodie Kras
Gallery Relations Manager
jodie@melbourneartfoundation.com
Keir Duncan
Operations Director
keir@melbourneartfoundation.com
Erin Hodge
Marketing and Partnerships Manager
erin@melbourneartfoundation.com
Claire Summers
Marketing and Partnerships Coordinator
claire@melbourneartfoundation.com
Helen McKenzie
VIP Liaison (NSW)
helen@melbourneartfoundation.com

                                                  15
Gallery Information Pack   Melbourne Art Fair 17–20 Feb 2022
17
Chiharu Shiota, The Crossing, 2018
Site specific installation: 175 books, white wool. 10 x 3 x 4 m
Anna Schwartz Gallery, Naarm/Melbourne. Melbourne Art Fair 2018.
18                           Terms and Conditions

                           1. Definitions                                       “Organiser” means the Melbourne Art                3.2 The Exhibitor shall, in addition to
                             1.1 In these terms the following words will        Foundation Ltd (ACN 104 671 589);                  the Fee, upon request by the Organiser
                             have the following meanings:                                                                          promptly pay for all amounts of charges
                                                                                “Prescribed rate” means the rate fixed             relating to the Exhibitor’s participation
                             “Application Form” means the application           under section 2 of the Penalty Interest            in the Exhibition in accordance with the
                             form included in the Information Pack or           Rates Act 1983 (Vic) from time to time;            Exhibitor Manual and in respect of all
                             otherwise made available to the Exhibitor                                                             goods and services supplied or procured
                             by which the Exhibitor applies to the              “Space” means the floor space at the
                                                                                                                                   by the Organiser at the request of the
                             Organiser for Space at the Exhibition.             Exhibition licensed by the Organiser to the
                                                                                                                                   Exhibitor.
                                                                                Exhibitor;
                             “Exhibition” means the exhibition,                                                                    3.3 The Fee is payable without any
                             Melbourne Art Fair, referred to in the             “Stand” means any structure, platform, or          deduction, withholding or set-off
                             Information Pack to be held on the                 other erection located in the Space for the        whatsoever.
                             dates and at the locations set out in the          Exhibitor’s purpose;
                             Information Pack or any such other dates                                                              3.4 If the Fee is not paid when due in
                             and locations nominated by the Organiser           “Terms” means these terms and                      accordance with the Terms, then without
                             in accordance with the Terms;                      conditions together with the Application           prejudice to the other rights or remedies
                                                                                Form and the Exhibitor Manual; and                 of the Organiser:
                             “Exhibitor Manual” means the manual
                             produced by the Organiser containing               “Venue” means the venue at which the               3.4.1 the Exhibitor shall be liable to pay
                             such regulations and requirements as the           Exhibition takes place.                            interest on the overdue amount at the
                             Organiser may deem reasonable relating                                                                Prescribed Rate, such interest to accrue
                             to the Exhibition, the Venue, and the            2. Agreement                                         on a daily basis from the date on which
                             Exhibitor’s attendance and conduct at the          2.1 The Terms shall govern the provision           payment becomes overdue until the date
                             Exhibition and includes any amendments             of the Space by the Organiser to the               the payment is made; and
                             or variations to it made by the Organiser          Exhibitor to the exclusion of any other
                             from time to time;                                                                                    3.4.2 the Exhibitor shall be liable for the
                                                                                terms and conditions.                              Organiser’s incidental costs of collection
                             “Fee” means the aggregate amount to be             2.2 A binding contract shall come into             and recovery of amounts due, including
                             paid by the Exhibitor to the Organiser for                                                            but not limited to solicitors’ costs and
                                                                                existence between the Exhibitor and the
                             the Space as shown overleaf;.                                                                         disbursements on a full indemnity
                                                                                Organiser upon the Organiser providing
                                                                                                                                   basis before and, if applicable, after
                             “Force Majeure Event” means one or                 notification in writing to the Exhibitor
                                                                                                                                   commencement of legal proceedings.
                             more of the following causes which                 of the successful acceptance of the
                             renders performance impossible,                    Application Form.                                4. Cancellation and Reduction of Space
                             impracticable, or unsafe which is beyond                                                              4.1. Subject to this Clause, the Exhibitor
                             the Organiser’s reasonable control: fire;          2.3 Other than as set out in the Terms, no
                                                                                                                                   may, by notice in writing delivered
                             threat or act of terrorism; riot or other          changes to these terms and conditions
                                                                                                                                   to the Organiser by registered post
                             form of civil disorder in, around, or near         or Application Form shall be valid unless
                                                                                                                                   (“Cancellation Notice”), cancel its booking
                             the Venue; strike, lockout, or other forms         in writing and signed on behalf of the             and liquidated damages (and not penalty)
                             of labour difficulties; any act, order, rule,      authorised representatives of both the             by way of cancellation fees payable by the
                             or regulation of any court, government             Exhibitor and the Organiser. For the               Exhibitor in accordance with Clause 4.4.
                             agency, or public authority; act of God;           avoidance of doubt, the Organiser may
                             epidemic, pandemic or similar biological           amend in its absolute discretion the               4.2 Subject to this Clause, the Exhibitor
                             threat; absence of power or other                  Exhibitor Manual and the Information Pack          may, by notice in writing delivered to the
                             essential services; failure of technical           from time to time.                                 Organiser by registered post (“Reduction
                             facilities; failure or delay of transportation                                                        Notice”), apply to reduce the size of the
                             not within reasonable control; inclement           2.4 If there is any inconsistency between          Space. The Organiser shall in its sole
                             weather; damage to or destruction of               these terms and conditions and the                 discretion and without assigning any
                             the Venue; cancellation or breach of               Application Form, these terms and                  reason, elect whether or not to accept the
                             contract by the Venue (or the legal entity         conditions will take precedence.                   Reduction Notice.
                             contracting on behalf of such Venue) or
                             any similar cause beyond the reasonable          3. Fee                                               4.3. In the event that the Organiser
                             control of the Organiser.                                                                             accepts the Reduction Notice, the portion
                                                                                The Exhibitor shall promptly pay the Fee           of such Space to be reduced set out in
                             “Information Pack” means the brochure              by instalments as follows:                         the Reduction Notice shall be deemed
                             titled Gallery Information Pack which              30% of the Fee on or before [14 Jun 2021];         to be cancelled and liquidated damages
                             includes a copy of these terms and                 40% of the Fee on or before [20 Sep 2021];         (and not penalty) by way of cancellation
                             conditions and other relevant information          and                                                fees shall be payable by the Exhibitor in
                             about the Exhibition;                              30% of the Fee on or before [13 Dec 2021].         accordance with Clause 4.4.

                                                                                4.4 Upon cancellation in accordance with Clause 4.1 or reduction of Space in
                                                                                accordance with Clauses 4.2 and 4.3, the cancellation fee payable by the Exhibitor
                                                                                to the Organiser will be as follows:

                                                                                Date of Cancellation Notice    Cancellation        Reduction
                                                                                or Reduction Notice

                                                                                Up to and including            30% of the Fee      30% of the portion of the Fee, calculated
                                                                                19 September 2021                                  on a pro-rata basis, attributable to the
                                                                                                                                   area by which the Space is to be reduced

                                                                                20 September 2020 to           70% of the Fee      70% of the portion of the Fee, calculated
                                                                                13 December 2021                                   on a pro-rata basis, attributable to the
                                                                                                                                   area by which the Space is to be reduced

                                                                                On or after                    100% of the Fee     100% of the portion of the Fee, calculated
                                                                                14 December 2021                                   on a pro-rata basis, attributable to the
                                                                                                                                   area by which the Space is to be reduced

                                                                                4.5 Upon accepting the Cancellation Notice or Reduction Notice, the Organiser may
                                                                                resell or reallocate the cancelled Space, without any obligation to refund any
                                                                                cancellation fees or account to the Exhibitor for income from reselling or reallocating
                                                                                the cancelled Space.

Gallery Information Pack     Melbourne Art Fair 17–20 Feb 2022
5. Occupation Of Space                              7. Liability And Insurance                          8.1.4 in the course of preparation for          is exclusive of any GST. If the Organiser
  5.1 The Exhibitor shall occupy the whole of         7.1 Subject to Clause 7.3, the Organiser          the Exhibition or during the Exhibition,        makes a Taxable Supply in connection
  its allocated Space at the commencement             shall not be responsible for;                     acts in violation of the law, including         with these terms and conditions for a
  of the exhibition and for the entire                                                                  but not limited to performing any act or        Consideration which represents its Value,
                                                      7.1.1 the theft, damage and safety of all         committing an omission which is or is           then the Exhibitor must also pay, at the
  duration of the opening hours of the
                                                      goods, decorations and other items                likely to infringe the rights of any third      same time and in the same manner as
  Exhibition.
                                                      brought into the Venue by the Exhibitor,          party.                                          the Consideration otherwise payable, the
  5.2 The Exhibitor shall not sub-let, share          its agents, employees, contractors and                                                            amount of any GST payable in respect of
  or part with occupation of the Space or             invitees; or                                      8.2 The Organiser may terminate the
                                                                                                                                                        the Taxable Supply.
  any part of it.                                                                                       agreement between the parties without
                                                      7.1.2 the supply to the Exhibitor of any          cause and for any reason whatsoever           10. Compliance with Laws and Regulations
  5.3 The Exhibitor shall occupy the Space            goods or services by any third parties            upon providing at least fourteen (14) days’     10.1 The Exhibitor shall comply with all
  as the Organiser’s licensee and shall not           at or in connection with the Exhibition           notice in writing to the Exhibitor.             applicable laws, regulations and codes
  obtain any right of exclusive possession or         including the operator and owner of the
                                                                                                        8.3. In the event that the Organiser            of practice relating to the Exhibition
  occupation of or any proprietary interest           Venue, their designated contractors and
                                                                                                        exercises its right to terminate this           and the Exhibitor’s attendance at the
  in the Space.                                       the Organiser’s contractors.
                                                                                                        agreement, the license of the Space             Exhibition and during any period the
  5.4 The Exhibitor’s Stand shall be                  7.2 Subject to Clause 7.3 the Organiser‘s         granted to the Exhibitor shall cease and:       Exhibitor is granted access to the Venue in
  constructed in accordance with the                  liability shall be limited as follows:                                                            connection with the Exhibition, including
                                                                                                        8.3.1 where the agreement is terminated in      without limitation, all fire and health and
  regulations set out in the Exhibitor
                                                      7.2.1 the Organiser’s maximum aggregate           accordance with Clause 8.1, the Exhibitor       safety regulations, the law in relation
  Manual. The Exhibitor shall comply with
                                                      liability under or in connection with these       shall pay to the Organiser liquidated           to copyright and intellectual property,
  all instructions of the Organiser and/or its
                                                      Terms shall not exceed the total amount of        damages (and not as penalty) as follows:        the rules and regulations set out in the
  agents in respect of the construction of
                                                      the Fee actually paid by the Exhibitor; and                                                       Exhibitor Manual, and any additional rules
  the Stand.                                                                                            8.3.1.1 where the termination occurs on
                                                      7.2.2 the Organiser shall not be liable           or before 18 September 2021, 30% of             imposed by the operator or owner of the
  5.5 The location of the Space shall be                                                                                                                Venue or the government from time to
                                                      for any loss of income or profits, loss           the Fee;
  provisional and subject to change prior                                                                                                               time.
                                                      of contracts or for any indirect or
  to the Exhibition. The Organiser shall be                                                             8.3.1.2 where the termination occurs
                                                      consequential loss or damage of any kind                                                          10.2 The Exhibitor shall not use, and
  entitled to relocate the Exhibitor’s space                                                            between 19 September 2021 and 11
                                                      howsoever arising.                                                                                shall not allow its employees, agents,
  at any time prior to the Exhibition and if                                                            December 2021 (inclusive), 75% of the
  necessary, reduce the Space allocated               7.3 Nothing in these Terms shall exclude          Fee; or                                         contractors or invitees use any flammable
  provided that a rebate of the Fee is                or in any way limit the liability of the                                                          materials for building, decorating,
  granted to the Exhibitor pro rata to the            Organiser for fraud or for death or               8.3.1.3. where the termination occurs on        furnishing or covering the Stand or any
  reduction of the Space.                             personal injury caused by its negligence          or after 12 December 2021, 100% of the          part of the Stand.
                                                      or for any other liability to the extent that     Fee; or
  5.6 The Exhibitor shall vacate the Space                                                                                                              10.3 The Exhibitor shall not bring, and not
                                                      the same may not be excluded or limited           8.3.2 where the agreement is terminated         allow its employees, agents, contractors
  at the end of the period of the Exhibition
                                                      as a matter of law.                               in accordance with Clause 8.2, the              or invitees bring any explosives,
  or otherwise in accordance with the
  Organiser’s request. In the event that              7.4 The Organiser shall not be responsible        Organiser shall refund the Fee to the           detonating or fulminating compounds or
  the Exhibitor fails to vacate the Space,            for a failure to comply with its obligations      Exhibitor within thirty (30) days of the        other dangerous materials into the Venue.
  it shall indemnify and keep indemnified             under or in connection with this                  date of termination.
                                                                                                                                                      11. Law and Jurisdiction
  the Organiser against any losses, costs             agreement and shall not be liable for any         8.4 The Organiser shall be entitled to
  incurred as a result of the Exhibitor’s             delay, damage or loss suffered by the                                                             11.1 These terms and conditions shall
                                                                                                        immediately and without notice remove
  failure to vacate.                                  Exhibitor or any third party to the extent                                                        be construed in accordance with the
                                                                                                        any person or thing or exclude the
                                                      that it is caused by or in connection with a                                                      laws of Victoria and any dispute or court
  5.7 The Exhibitor acknowledges and                                                                    Exhibitor from the Venue in the event that
                                                      Force Majeure Event.                                                                              proceedings must be heard in the state of
  agrees that the Space provided may vary                                                               the Organiser considers such removal
                                                                                                                                                        Victoria or any other jurisdiction chosen
                                                      7.5 The Exhibitor shall take out and              or exclusion to be in the interests of the
  by up to 2 square metres from the Space                                                                                                               by the Organiser.
                                                      maintain adequate insurance which shall           Exhibition. In the event that the Exhibitor
  set out in the Application Form and, in the
                                                      not entitle the insurers to exercise any          is excluded from the Venue pursuant to        12. Notices
  case of such variation, the Exhibitor shall
                                                      subrogation rights against the Organiser.         this Clause, the Fee shall be forfeited to      12.1 Unless the Terms provide otherwise,
  not be entitled to a refund of any portion
                                                      Without prejudice to the other provisions         the Organiser as liquidated damages and         all notices and other communication
  of the Fee.
                                                      in this Clause 7, in the event of the             not as penalty.                                 with these Terms shall be sent by email,
6. Exhibitor’s Obligations                            Organiser having any liability, the claimant                                                      registered post, airmail, courier, or fax to
                                                                                                      9. Variations to Exhibition
  6.1 The Exhibitor shall not supply from the         shall first of all recover or procure to be                                                       the address as specified for each party
                                                                                                        9.1. The Organiser may vary the Exhibition
  Stand or elsewhere at the Exhibition any            recovered the money payable by the                                                                in the Application Form or to such other
                                                                                                        in any way if it considers, in its absolute
  food, drink or tobacco.                             insurers under the insurance policies                                                             address as either party may notify for such
                                                                                                        discretion, it is necessary or desirable
                                                      between the insurers and/or the relevant                                                          purpose. Communications may be sent
  6.2 At the Exhibition the Exhibitor shall                                                             to do so. Such variations may include,
                                                      parties relating to the subject matter or                                                         by email with the knowledge and written
  only conduct its business from the Stand                                                              without limitation, the dates, duration
                                                      event from which the Organiser’s liability                                                        consent of the recipient.
  and may not display or distribute its                                                                 or opening times of the Exhibition;
                                                      arises and the claimant’s claim against
  promotional materials or articles of any                                                              the Venue; the activities, exhibitors,        13. General
                                                      the Organiser is limited to the extent that
  kind other than from its Stand.                                                                       layout, facilities or schedule at or of
                                                      the money paid and/or payable by the                                                              13.1 The failure of either party to enforce
                                                                                                        the Exhibition; and the theme, style or
  6.3 The Exhibitor shall observe and                 insurer under such insurance policies is                                                          any terms of or right arising pursuant to
                                                                                                        content of the Exhibition. If the dates of
  comply with the Exhibitor Manual at all             not sufficient to reasonably compensate                                                           these Terms does not constitute a waiver
                                                                                                        the Exhibition are varied, the Organiser
  times.                                              the claimant.                                                                                     of such form or right and shall in no way
                                                                                                        may, acting reasonably, amend the dates
                                                                                                                                                        affect that party’s right later to enforce or
  6.4 The Exhibitor shall ensure that it does         7.6 To the maximum extent permitted               referred to in clauses 4.4 and 8.3 of these
                                                                                                                                                        exercise the term or right.
  not infringe the rights of any third party          by law the Organiser excludes all                 terms and conditions and the dates in the
  in connection with its attendance at and            representations, warranties, guarantees or        key terms section of the Information Pack.      13.2 The invalidity or unenforceability of
  participation in the Exhibition.                    terms (whether express or implied) other          The Organiser shall provide the Exhibitor       any terms of or right arising pursuant to
                                                      than those expressly set out in the Terms.        with written notice of any variation to the     those Terms shall not adversely affect the
  6.5 The Exhibitor shall indemnify the                                                                 dates or Venue of the Exhibition, or the        validity or enforceability of the remaining
  Organiser and hold the Organiser and              8. Termination                                      dates referred to in clauses 4.4 and 8.3        terms and rights.
  its respective officeholders, agents,               8.1 The Organiser may terminate                   of these terms and conditions or the key
  employees, shareholders, partners,                  the agreement between the parties                 terms section of the Information Pack.          13.3 The Terms constitute the entire
  and independent contractors from and                immediately by notice in writing to the                                                           agreement and understanding between
  against all claims, liabilities, suits, losses,                                                       9.2 The Organiser may vary the                  the parties with respect to its subject
                                                      Exhibitor or exclude the Exhibitor from the
  damages and expenses, including,                                                                      Information Pack at any time in its             matter supersedes any prior agreement,
                                                      Exhibition, if the Exhibitor:
  without limitation, costs and reasonable                                                              absolute discretion.                            understanding or arrangement between
  fees of attorneys and other professionals           8.1.1 commits a material or persistent                                                            the parties whether oral or in writing, with
                                                                                                        9.3 GST means any tax calculated by
  (collectively, “Claims”) relating to or             breach(es) of the Terms and, having                                                               respect to the same. No representation,
                                                                                                        reference to the value of goods and
  resulting from:                                     received from the Organiser a notice                                                              undertaking or promise whether, without
                                                                                                        services provided, calculated and levied
                                                      giving particulars of the breach(es) and                                                          limitation, relating to location of the
  6.4.1 the breach of any representation,                                                               at the point of sale or supply of the goods
                                                      requesting that the same be remedied,                                                             Space, visitor or exhibitor attendance
  warranty, term, condition or undertaking                                                              or supply of the services and the ‘GST
                                                      has failed to remedy such breach(es);                                                             figures or otherwise shall be taken to have
  of the Terms by the Exhibitor or its                                                                  Act’ means the Act of Parliament entitled
                                                                                                                                                        been given or be implied from anything
  employees, agents, contractors or                   8.1.2 becomes insolvent, enters into              ‘A New Tax System (Goods and Services
                                                                                                                                                        said or written in communications
  invitees;                                           liquidation or bankruptcy, passes a               Tax) Act 1999’. Save for defined terms in
                                                                                                                                                        between the parties prior to these Terms,
                                                      resolution for its winding up, has a              these terms and conditions, capitalised
                                                                                                                                                        except as set out herein. Neither party
  6.4.2 the Exhibitor’s use of the Space or           receiver or administrator appointed over          expressions set out in this clause 9 bear
                                                                                                                                                        shall have any remedy in respect of any
  participation in the Exhibition; and                the whole or any part of its assets, makes        the same meaning as those expressions in
                                                                                                                                                        untrue statement made to it upon which
                                                      any composition or arrangement with its           the GST Act.
  6.4.3 any act or omission of the Exhibitor                                                                                                            it has relied in entering into these Terms
                                                      creditors or takes or suffers any similar
  and its employees, agents, contractors                                                                9.4 Except where express provision is           (unless such untrue statement was made
                                                      action in consequence of its debt;
  and invitees, except to the extent that any                                                           made to the contrary and subject to this        fraudulently) and that party’s only remedy
  such Claims are caused by or contributed            8.1.3 ceases, or threatens to cease to carry      paragraph 9, any amount that may be             shall be for breach of contract as provided
  to by any act or omission of the Organiser.         on business; or                                   payable under these terms and conditions        in these Terms.

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Melbourne Art Foundation
11 Palmer Parade
Cremorne VIC 3121 Australia
T: +61 3 9015 7822
maf@melbourneartfoundation.com
melbourneartfair.com.au

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