FY2019-1Q Yahoo Japan Corporation Business Results - August 2, 2019
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Disclaimer Statements made at the meeting or included in the documents that are not historical facts are forward-looking statements about the future performance of Yahoo Japan Corporation (Company, Yahoo! JAPAN) and its consolidated subsidiaries and affiliates. The Company cautions you that a number of important factors could cause actual results to differ materially from those discussed in the forward-looking statements. Such factors include, but are not limited to, the items mentioned in “Risk Factors” in “Results for the Fiscal Year Ended March 31, 2019.” Unauthorized use of the information or the data in this document is not permitted. Unless otherwise specified, English-language documents are prepared solely for the convenience of non-Japanese speakers. If there is any inconsistency between the English-language documents and the Japanese-language documents, the Japanese-language documents will prevail.
Table of Contents 1 FY2019-1Q Financial Results 2 Summary of Business Segments 3 Strategic Measures 4 Appendix 1
FY2019-1Q Financial Results 2
FY2019-1Q Consolidated Income Statement Item FY2018-1Q FY2019-1Q YoY Revenue 231.8 (¥B) 238.6 (¥B) +2.9 % Operating income 47.5 (¥B) 36.1 (¥B) -24.0 % EBITDA *1 60.0 (¥B) 54.0 (¥B) -10.0 % Other non-operating income and expenses*2 0.6 (¥B) 11.0 (¥B) +1,510.8 % Equity in earnings of associates and joint venture*3 0.2 (¥B) -5.9 (¥B) -2,930.5 % Net income 32.6 (¥B) 27.8 (¥B) -14.7 % Net income attributable to owners of the parent 32.6 (¥B) 27.3 (¥B) -16.2 % Diluted EPS ¥ 5.74 ¥ 5.40 -5.9 % *1 Change in EBITDA is mainly due to application of IFRS 16, Leases *2 Gain on change in equity interest in PayPay Corporation (¥10.8 B) is recorded in other non-operating income and expenses *3 Mainly due to PayPay Corporation 3
FY2019-1Q Factors of Change in Consolidated Operating Income Decrease in income for 1Q is as expected due to one-time gain recorded in FY2018-1Q Item Amount (¥B) Major factors (¥B) FY2018-1Q Result 47.5 Revenue +6.7 ASKUL+2.1; Advertising revenue +1.8 Cost of sales -0.8 SG&A (major items only↓) -9.3 Increase in depreciation expense of right-of-use assets due to application of Depreciation and amortization -5.6 IFRS 16 (rental expense decreased instead) Increase in software, servers, etc. YoY Promotional cost for Yahoo! JAPAN app, point rewards for Commerce Business, difference Sales promotion cost -2.8 point rewards for acquiring credit card membership Personnel expenses -1.0 Hired approx. 450 new recruits (70% engineers) Content provider fees -0.8 Business commissions -0.6 Advertising and promotional expenses -0.5 Other revenue & expenses -7.9 One-time gain: Gain in sale of IDC Frontier 7.9 (FY2018-1Q) FY2019-1Q Result 36.1 4
Business Base Each business base (commerce, media, financial & payment) expanding steadily EC transaction value No. of monthly logged-in user IDs Credit card transaction value (¥ B) (Mil IDs) (¥ B) 700 More than 2X since 60 16 consecutive quarters of 450 More than 4X in 600 new EC strategy* YoY double digit growth 400 3 years 50 350 500 40 300 400 250 30 300 200 20 150 200 100 100 10 50 0 0 0 Q1 2 3 4 1 2 3 4 1 2 3 4 1 Q 1 2 3 4 1 2 3 4 1 2 3 4 1 Q1 2 3 4 1 2 3 4 1 2 3 4 1 FY16 FY17 FY18 FY19 FY16 FY17 FY18 FY19 FY16 FY17 FY18 FY19 *Began in October 2013 5
FY2019 Full Year Guidance (Consolidated Basis) Steady progress - no change in guidance Item FY2019 (estimate) YoY Progress Revenue Over ¥1 T +5 to 7 % 24 % Operating income ¥ 140.6 to 150.0 B ±0 to +7 % 24 to 26 % Net income attributable ¥ 79.0 to 85.0 B ±0 to +8 % 33 to 35 % to owners of the parent Diluted EPS ¥ 14.8 to 15.9 ±0 to +8 % 34 to 36 % Dividend per share ¥ 8.86 Same n.a. 6
Summary of Business Segments 7
Revenue Growth Image by Segments Commerce Business is the key strategic driver Data solution for a dramatic growth and earnings diversification Fintech New fields to pioneer E-commerce (excl. ASKUL Group) Integrated marketing solution, Commerce shopping advertising business Media Paid search advertising, business display advertising (excl. shopping advertising) 8
Commerce Business 9
FY2019-1Q Commerce Business – Uses Commerce Business base Membership growing steadily Finance O2O Item Details 2 Credit card transaction value exceeded Payment ¥400 B, +49% YoY 2 Payment 1 Shopping transaction value Base E-commerce maintained high YoY growth of +17% 1 E-commerce 10
FY2019-1Q Commerce Business – KPI Item Actual result YoY Measures / Factors of change EC transaction value 584.0 (¥B) +8.8 % EC transaction value 475.6 (¥B) +5.4 % (Sale of goods) Yahoo! Shopping grew approx. +20% Negative 6% growth in LOHACO Shopping transaction value 204.0 (¥B) +16.5 % (including LOHACO store in Yahoo! Shopping) YAHUOKU! transaction value 200.4 (¥B) +0.7 % EC transaction value Travel (O2O) grew over +30% 108.4 (¥B) +27.0 % (Non-sale of goods) Dining reservation also grew over +20% Grew due to linkage with PayPay, sales Credit card transaction value 423.5 (¥B) +48.8 % promotional activities 11
New Service: PayPay Mall To be launched in Fall 2019 NEW Mall Premium shopping mall Items of PayPay Features Mall will be displayed in both 1. Only for stores that meet our criteria websites 2. UI/UX that is optimized for each product category 3. Return/exchange allowed * Illustrative purpose only (Within 14 days from receiving product) Photo: Aflo 4. Inventory linked with brick and mortar stores Shopping 5. Also linked to Yahoo! Shopping PayPay Mall listing fee Note: “PayPay” is a registered trademark of Yahoo Japan Corporation. 3% 12
New Service: PayPay Flea Market To be launched in Fall 2019 Smartphone app that focuses on NEW simple buy and sell Flea Market Features 1. Specializes in flea market 2. Linked with YAHUOKU! Sales commission TBA Note: “PayPay” is a registered trademark of Yahoo Japan Corporation. 13
FY2019 Full Year Commerce Business – Targets Aim for double-digit growth for EC transaction value (sale of goods) leveraging new services: PayPay Mall, PayPay Flea Market, etc. Item Target (YoY) EC transaction value +Double-digit % (sale of goods) Shopping transaction value +20 % YAHUOKU! transaction value +Mid-single digit % 14
Media Business 15
FY2019-1Q Media Business – Uses Display Paid search advertising advertising Media’s user base steadily YDN, etc. Premium growing mainly in smartphones Brand Panel Item Details YDN Prime 2 Display Time spent by Premium DSP Shopping logged-in users +19% YoY growth Advertising via smartphones 2 Time spent by logged-in users 1 +11% YoY growth Base Number of 16 consecutive quarters monthly logged- 1 Number of monthly logged-in user IDs in user IDs of double digit growth 16
FY2019-1Q Total Advertising Revenue - Results Item Actual result YoY Measures / Factors of change Total advertising revenue 78.2 (¥B) +2.4 % While CTR improved with a new measure (change in QuickLink Option displays), low-single digit revenue growth because: • Effect of last year’s UI measures wore out Paid search advertising 40.1 (¥B) +1.6 % • PC and tablets decreased more than expected • One-time opportunity loss (no monetization for some queries), etc. Display advertising 38.0 (¥B) +3.1 % Negative YoY growth (¥1.4 B decrease) impacted by: • Decrease in non-YJ* revenue due to measures against ad frauds YDN, etc. 24.8 (¥B) -6.1 % • Decrease in unit price of smartphone web ads as a result of anti- tracking Premium advertising 13.1 (¥B) +26.9 % Growth in shopping ads, etc. (incl. shopping ads) * Non-Yahoo Japan Corporation ad distribution partners 17
Impact of Anti-Tracking Background Impact on our total advertising revenue Anti-tracking intensifying FY2018 Total advertising revenue due to rise in awareness Approx. ¥325 billion towards privacy protection Paid search advertising Approx. ¥165 B ▶ Decrease in retargeting ads YDN, etc. Approx. ¥110 B ▶ Difficult to measure ad Web Large impact effects correctly Smartphone App PC Lower unit price of smartphone web ads Premium Advertising Approx. ¥50 B 18
Short-Term Measures to Increase Advertising Revenue 1 Raise log-in ratio and promote 3 Integrate ad platform to maximize targeting based on Yahoo! ID ad effect Now Around fall 2019 (plan) Segmented products Integrate into 2 Focus in three areas that have Yahoo! Ads Guarantee room for growth -based Premium advertising YDN Guarantee-based AD AD AD APP Performance Premium DSP -based Performance-based Others Video App Dynamic Insufficient use of data Provide distribution functions ads ads ads* across products that meet purpose of advertisers • Products such as “dynamic display ad” that can automatically personalize Increasingly convenient Complicated ad management ad creatives according to user behavior history ad management tools 19
Mid- to Long-Term Measures to Increase Marketing Revenue Create new monetizing models & multiple earnings bases Integrated Marketing Solution O2O Online commerce ads Comprehensive service that uses For stores of Test marketing Yahoo Japan PayPay to encompass underway Group’s EC services user attraction, payment and CRM Focus: Increase transaction value Monetization planned to being in Release Offline commerce ads FY2019-4Q β ver. in fall Mainly for Mainly for Planned: merchants manufacturers PayPay coupon & sampling solution with major drug stores and Focus: Focus: Expand product sales Reservation & convenience stores traffic referral, etc. 20
FY2019 Full Year Media Business – Targets Current full year outlook: low-single digit YoY growth New measures will be added to achieve initial target Item Target (YoY) Total advertising revenue +Mid-single digit to double digit % Paid search advertising +High-single digit % Display advertising +Mid-single digit to high-single digit % 21
Strategic Measures 22
PayPay 23
PayPay – KPI Business base for smartphone payment –steadily growing No. of registered users No. of merchants No. of payments Name awareness ▶1st ¥10B ▶2nd ¥10B Exceeded 9.5 mil Campaign Campaign in August 1Q Company A 1Q Company B Company C 4Q 4Q 3Q 3Q Source: Survey by 3Q 4Q 1Q 3Q 4Q 1Q PayPay Corporation Cumulative Cumulative Cumulative Cumulative Cumulative Cumulative As of end of June As of end of June As of end of June Maintaining (cumulative) (cumulative) (cumulative) No.1 8.44 mil 0.7 mil 74.09 mil after start of campaign 24
PayPay – Recap of Second Campaign Campaign resulted in a large increase in the number of PayPay payments 1st ¥10 B campaign 2nd ¥10 B campaign 25
PayPay - Measures Payment and bonus provision in both offline and online worlds Offline Online FY18 result Yahoo! Shopping PayPay bonus ¥700B equivalent Fixed-term T Points payment possible To be changed to PayPay Money Lite PayPay Bonus PayPay Bonus Lite PayPay Bonus Lite (Aug. 2019 - ) YAHUOKU! Payment Payment From June, can be used in Yahoo! JAPAN EC services Sales proceeds Can be topped up to • PayPay Money Lite: Balance topped-up from bank accounts, etc., and from sales proceeds of YAHUOKU! PayPay balance No expiry. Balance transfer feature and bill-splitting feature available. Cannot be cashed. (Jun. 2019 - ) • PayPay Bonus: Balance presented as bonus and from campaigns, etc. No expiry. • PayPay Bonus Lite: Balance presented as bonus and from campaigns, etc. with short expiry. Expires in 60 days from provision. 26
PayPay’s Potential Comparison of cashless payments Advantages of PayPay Credit cards Transportation IC Smartphone payment Short term Mid-long term • Payment commission • Marketing • Cheap payment *Free until end of Sep. 2021 for • High payment • High payment commission • Use of data Merchants user scan payment commission commission Merchants • Store device • Can retrieve sales • Financial advice from • Store device • Store device unnecessary proceeds quickly PayPay necessary necessary *For user scan payment • Excellent user experience Can be used in Can be used in Will be available in Users Receive PayPay • Convenience of Users few mom and few mom and many mom and pop Bonus super app pop stores pop stores stores *App that can make all sorts of payment-related actions in daily life convenient 27
Change in Capital Structure 28
Consolidation by SoftBank Corp. To achieve further growth and improve corporate value Until June 26, 2019 From June 27, 2019 AI AI SoftBank Group Corp. SoftBank Group Corp. (SoftBank Group Japan Corporation) (SoftBank Group Japan Corporation) 66% 36% 66% SoftBank Corp. SoftBank Yahoo Japan 45% Corp. Corporation 12% Yahoo Japan Corporation (From Oct. 1, Z Holdings Corporation) 29
Under the New Structure, We Aspire to Be: World’s largest “information communications group” to create a future that can’t be rivaled Wide array of Internet services Communication (5G) /Smartphone/Robot/IoT, etc. IoT © SoftBank Robotics A total of 100 million+ user base & big data 30
Synergies with SoftBank Synergies created Future synergies Digital Corporate marketing users subscribers sales power products Collaborative measures for Premium members, & Collaborative measures in digital marketing E-commerce benefits EC transaction value Ad revenue 31
Yahoo Japan Corporation Aspires to: Make our users’ lives convenient to a surprising (!) extent through Yahoo! JAPAN services Online world Even more convenient Offline world New entry 32
Appendix 33
FY2019-1Q Statement of Financial Position Consolidated (IFRS) The Japan Net Bank, Limited (JGAAP) YJ Card Corporation (JGAAP) FY2018 FY2019 FY2018 FY2019 FY2018 FY2019 (¥ B) Difference (¥ B) Difference (¥ B) Difference 4Q 1Q 4Q 1Q 4Q 1Q Assets 2,429.6 2,586.4 156.8 Assets 878.7 892.5 13.8 Assets 353.0 487.0 134.0 Cash and cash Cash and cash Cash and cash equivalents 546.7 565.1 18.3 equivalents 249.5 227.0 -22.4 equivalents 30.0 124.6 94.5 Trade and other Trade and other Trade and other receivables 328.2 323.9 -4.3 receivables 22.6 25.6 2.9 receivables 12.6 26.6 14.1 Loans for credit Loans for credit Loans for credit card business 253.3 271.1 17.8 card business - - - card business 252.5 269.6 17.0 Investment Investment Investment securities for 419.5 418.4 -1.0 securities for 419.5 418.4 -1.0 securities for - - - banking business banking business banking business Property and Property and Property and equipment 133.8 124.6 -9.2 equipment 0.5 0.6 0.1 equipment 5.7 5.4 -0.2 Intangible assets 165.2 172.9 7.6 Intangible assets 6.1 6.0 -0.0 Intangible assets 20.4 24.9 4.5 Liabilities 1,519.0 1,770.9 251.8 Liabilities 823.4 836.9 13.5 Liabilities 326.0 459.4 133.3 Trade and other Trade and other Trade and other payables 394.5 396.9 2.3 payables 15.3 17.4 2.1 payables 166.6 195.2 28.5 Deposit for Deposit for Deposit for banking business 768.6 802.2 33.6 banking business 803.8 815.0 11.1 banking business - - - Interest-bearing Interest-bearing Interest-bearing liabilities 215.2 454.5 239.3 liabilities - - - liabilities 144.8 250.8 105.9 Equity 910.5 815.4 -95.0 Equity 55.2 55.5 0.3 Equity 26.9 27.6 0.7 Note: Figures before internal transactions within the Note: Figures before internal transactions within the Group are eliminated. Group are eliminated. 34
Image of Our Long-Term Revenue Composition We will continue to grow while drastically changing our revenue composition to meet the changes in the business environment Data solution Fintech E-commerce (excl. ASKUL Group) Integrated marketing solution, shopping advertising Paid search advertising, display advertising (excl. shopping advertising) FY13 FY14 FY15 FY16 FY17 FY18 FY19 FY20 FY21 FY22 FY23 ・・・ ・・・ ・・・ Future 35
Operating Income – Long-Term Outlook Businesses to be strengthened (Shopping advertising, Integrated marketing FY19 ー FY22 solution, Financial & Payment, Membership, YAHUOKU!) Advertising income – base (Paid search advertising, display advertising) By investing in measures to expand users and EC transaction value and FY23 startup of new businesses, etc., achieve ¥225.0 B ▶ Double-digit revenue growth Record high FY18 ¥140.5 B Businesses to be strengthened will be Maintain the growth driver to FY23 – Future over ¥140 B expand income income level By monetizing users’ active economic FY18 FY19 FY20 FY21 FY22 FY23 … … … … Future actions Results Period for structural reform Next development stage ▶ Bring income to an expansionary phase Note: Other business and adjustments are prorated to businesses to be strengthened and advertising income – base, according to their composition ratio. 36
Materiality Matrix for Yahoo Japan Corporation The numbers and colors in the matrix 11 17 coincide with the SDG icons. Solving social Corporate Issues with 9 governance IT Data 4 Quality Education security 11 17 Disaster measures/ 8 9 Recovery support 5 Gender Equality Level of stakeholder concern Health & 5 10 safety Network ◆Diversity/inclusion management reliability 6 Clean Water and Sanitation 8 99 4 Rewarding データ利活用 Contribution Using data 8 Decent Work and Economic Growth 9 Supporting workplace による貢献 the future ◆Improving media literacy 13 generation Response Risk to climate management 9 Industry, Innovation and Infrastructure change 12 Sustainable 9 Production/ 10 Reduced Inequalities consumption ◆Correct AI use 11 9 ◆Relationship with local community ◆Sound advertising market 11 Sustainable Cities and Communities 10 4 9 ◆Accessibility ◆Illegal/harmful content 12 Responsible Production and Consumption 13 ◆Pollution/waste 13 14 16 13 Climate Action ◆Bio-diversity ◆Fair competition 14 Life Below Water ◆Anti-corruption 6 ◆Water/land use 16 Peace, Justice and Strong Institutions Importance to Yahoo! JAPAN 17 *Big circles are especially important to the stakeholders and Yahoo Japan Corporation, and need to be dealt with focus. Partnerships for the Goals 37
Yahoo! JAPAN Service Map ヤフーのサービスマップ Media Commerce Digital Contents ebookjapan Shopping Fortune telling Game TOP page Weather/Disaster News Finance (Digital books) Auction Sports navi GYAO! O2O Knowledge search (Sports news site) (Video streaming) ASKUL Real Travel Restaurant (B to B EC) estate booking reservation Retty (Restaurant information) kurashiru (Recipe video service) LOHACO Ikyu.com (B to C EC) OYO LIFE Ikyu.com (Restaurant) Local Information Search Finance/Payment/Fintech PayPay TaoTao Transit information Map Search Real-time search Credit card Online wallet oT (Smartphone payment) (Cryptocurrency trading) YJFX Japan Net Bank Car navigation Vocal assistant Blockchain (FX) (Internet banking) No. of monthly logged-in user IDs: 49.01mil Yahoo! JAPAN Customer Base Yahoo! Premium member IDs: 21.90mil B to B Data/AI PIM CSR Sponsored Yahoo! Display Research (Data Scoring Internet search Ad Network Premium Crowdsourcing e-Mail Calendar Kids solution) service fund raising 38
Business Segment Breakdown Paid search advertising “Sponsored Search”, Advertising Display advertising (“Yahoo! Display Ad Network (YDN)”, “Premium Advertising”) Media Business Business Services Media-related services, CRM-related services and others Personal Services Video-related services and others Advertising Display advertising (“Premium Advertising”) ASKUL, Affiliate-related services, Reservation-related services, Corporate system-use fees of Business Services YAHUOKU!, Payment-related services, Banking-related services, Credit card-related services and Commerce others, Yahoo! Real Estate, Real estate-related services Business LOHACO, Yahoo! Premium, Personal system-use fees of YAHUOKU!, Credit card-related services, Personal Services Pet supplies-related services, Telecommunications carrier-related services, Banking-related services, E-book-related services, FX-related service and others, Payment-related services Others Banking-related services Advertising Display advertising (“Premium Advertising”) Others Business Services Utilities payment-related service and others Personal Services Yahoo! Mail, Yahoo! Address Book, Utilities payment-related service and others Note: The contracts of business services are concluded with corporations; the contracts of personal services are concluded with individual users. The same product may be classified in different segments depending on the contractor. 39
Advertising Products Advertising Products Main Format Fee Calculation Placement Pages Main Advertiser Base Paid search Search results Sponsored Search® Text advertising pages Per-click rate Major corporations (Performance-based) *2 Text Yahoo! Display Ad Banner Small and medium-sized Network companies YDN and (YDN) *1 Per-view rate Video others (Performance-based) *2 Top page *1 Per-impression page Interior pages of Yahoo! Premium Banner view rate service sites *1 DSP (Performance-based) *2 Display Brand Panel Per-impression page advertising Rich ads Prime Display view rate Major corporations (including video) Banner Others (Guarantee-based) *3 Banner ads Per-guaranteed period Premium Text ads rate, etc. Advertising Others (Guarantee-based) *3 Text Yahoo! Shopping Banner Yahoo! Shopping PR Option Conversion-based stores *1 Includes In-feed advertising on timeline view pages. *2 Advertising that is programmatically or manually managed on a real-time basis to optimize advertisings effects *3 Advertising for which specific placement is reserved in advance 40
Definition of EC Transaction Value YAHUOKU! Shopping Yahoo! Shopping, Business LOHACO, Charm EC transaction value (sale of goods) ASKUL BtoB EC transaction Other Yahoo! Tickets, Ouchi-Direct value (sale of goods) Ikyu, Yahoo! Travel, O2O Yahoo! Dining EC transaction value (non-sale of goods) Other Fee-based digital contents (non-sale of goods) 41
Shopping Advertising Take Rate*1 and Percentage of Point-Reward Expenses*2 in Yahoo! Shopping Shopping advertising take rate % of point-reward expenses 0 FY2016 FY2017 FY2018 FY2019 1Q 2Q 3Q 4Q 1Q 2Q 3Q 4Q 1Q 2Q 3Q 4Q 1Q *1 Shopping advertising take rate = Shopping-Related Advertising revenue / Yahoo! Shopping transaction value *2 Point-reward expenses related to Yahoo! Shopping / Yahoo! Shopping transaction value 42
PayPay – Business Model Maximize the base and develop various earning pillars O2O Ads Finance Yahoo Japan domain Accumulate data+Increase balance PayPay domain No. of merchants Online linkage/ No. of users No. of payments offline merchants 43
Transition to a Holding Company Structure through Company Split Transition to a holding company structure for an expeditious promotion of business strategies Until September 30, 2019 After October 1, 2019 Listed Listed Yahoo Japan Corporation Z Holdings Corporation Management of the whole group New company New company Finance intermediate Yahoo Japan holding Corporation Operation and company development of businesses/services 44
Organization Chart of Yahoo Japan Corporation As of the end of June 2019 President & Representative Director / CEO Board of Directors Business Promotion Group CFO Audit and Media Services Group (Chief Financial Officer) Supervisory Shopping Services Group Committee CTO Commerce O2O Services Group Media (Chief Technology Officer) Company Company Search Services Group (1,754) (2,314) YAHUOKU! Services Group CISO (Chief Information Security Officer) Payment Services Group Marketing Solutions Group Financial Services Group CDO (Chief Data Officer) Technology Group(1,045) Corporate Group CSO System Management Group Finance Management Group (Chief Strategy Officer) Legal Management Group Data Group CCO People Development Group (Chief Conditioning Officer) Science Group Social Responsibility Promotion Group Internal Audit Office Note: Figures in parentheses are number of Services Management Group Policy Planning Group employees. 45
Consolidated Subsidiaries and Affiliates As of the end of Jun. 2019 Major consolidated subsidiaries ASKUL Corporation Astmax Asset Management, Inc. Carview Corporation CLASSIFIED Corporation Dynatech inc. eBOOK Initiative Japan Co., Ltd. GYAO Corporation Ikyu Corporation Passrevo Corporation The Japan Net Bank, Limited ValueCommerce Co., Ltd. YJ Capital Inc. YJ Card Corporation YJFX, Inc. Y’s Insurance Inc. Y’s Sports Inc. Z Corporation Incorporated Major affiliates BuzzFeed Japan Corporation CRITEO K. K. OYO TECHNOLOGY&HOSPITALITY JAPAN KK PayPay Corporation SRE Holdings Corporation (*former Sony Real Estate Corporation) 46
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