FUTURE-PROOF YOUR NEWS: SHIFT, ENGAGE, TRANSFORM - Dalet
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white paper FUTURE-PROOF YOUR NEWS: SHIFT, ENGAGE, TRANSFORM Changes in the media landscape are likely to accelerate in coming years, so more than ever, news organizations need to be agile enough to meet evolving expectations and compete for engagement. © 2020 Dalet Digital Media Systems. All Rights Reserved.
WHITE PAPER - NEXT GENERATION NEWS CONTENTS A BRIEF SKETCH OF INTERNET HISTORY: EUPHORIA, TURBULENCE, GOOGLE AND FACEBOOK 1 AUDIENCES ARE CHANGING, ESPECIALLY IN VIDEO 4 Time and money shift to SVOD 4 Cutting the cord and unbundling the bundle 5 The audience is in charge of programing now 5 The Gen Z challenge 5 TikTok: A case in point for agility 6 News avoidance is definitely a thing 7 TRYING TO BE BETTER, SLOWER, COOLER, MORE INCLUSIVE, EVERYWHERE -- OR ALL OF THE ABOVE 8 Reader-centric recipes for success 9 ENABLE AGILITY TO UNLEASH CREATIVITY 9 Change with challenging times 10 Reader-centric recipes for success 10 Social integration - and 69 years of history - at your fingertips 11 Empowering a “Glocal” strategy at Euronews 12 Change is a wave you can ride to success 13
WHITE PAPER - NEXT GENERATION NEWS
A BRIEF SKETCH OF INTERNET HISTORY: EUPHORIA,
TURBULENCE, GOOGLE AND FACEBOOK
In the 1990s, as Tim Berners-Lee’s
modest proposal blossomed into the
World Wide Web, transforming the
Internet into a tool everyone could
use, journalists were among the most
enraptured partisans of this new world
of free flowing information.
The Mosaic web browser (1993) and consumer-priced
Internet access changed everything. As the number
of Web sites and users grew exponentially, gathering
news and digging through past work for context
became easier and cheaper.
Reporters and editors became early adopters before
they became victims of the net’s success. Jobs
archiving and searching through paper clippings were
lost, but digital jobs were created.
Many print outlets created separate newsrooms filled
with web producers and editors.
REMEMBER THOSE
DAYS? PROBABLY NOT IF
YOU ARE UNDER 45.
Separate newsrooms became a thing of the past as
the digitalization of news pushed journalists into
assuming multiple roles.
Unfortunately for most legacy print media, the
“Information wants to be free” clarion call drowned
out the voices who urged news media companies to
come up with a business model that would work in
the Internet age.
Euphoria over everything to do with the Internet (well,
mainly selling stuff on the Web) took hold from 1994
to 2000, then the bubble deflated rapidly until a more
rational mindset took hold and Internet investment
perked up from 2004.
But news media organizations were still not replacing
lost ad revenue with digital income, and a long slump
began that has led to tens of thousands of job losses
(and counting) for journalism.
PEW GRAPHIC ON NEWSROOM EMPLOYMENT IN THE US
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WHITE PAPER - NEXT GENERATION NEWS
In the early 2000s, by the time Web advertising started And despite the steady stream of bad buzz around privacy,
making a difference for publishers, Google was well on its data protection and other issues, Facebook’s dominance
way to dominating that market. has so far held firm, thanks in part to its successful billion-
dollar bet on Instagram.
The first iPhone came out in mid 2007, and most traditional
publishers and broadcasters were caught off guard by the Sophisticated western users may be dropping Facebook or
great and lasting shift to mobile. using it less, but they aren’t quitting Instagram in droves,
and in many parts of the world, Facebook is the Internet.
Complicating matters, news publishers and broadcasters India has become Facebook’s largest market in terms of
suddenly had to do apps, as well as web sites and social users, with 270 million versus 190 million for the United
profiles. States, now the No. 2 Facebook market.
Then Sheryl Sandberg supercharged Facebook’s advertising Facebook and Google combined currently scoop up about
model in 2008, and the social network became not only 60 percent of total U.S. digital ad spending, according
another glutton slurping up digital ad dollars but another to a Marketing Land report citing 2019 estimates from
avenue to “free” information that bypassed the companies eMarketer.
that created the journalism in the first place.
The Facebook-Google duopoly gathers in about 64 percent
And, to add insult to injury, Facebook “got” mobile so well of mobile ad spending. And Facebook properties scoop up
that it became the go-to, spend-time app for nearly every 83.3 percent of social ad spending.
category of user.
MARKET SHARE
% of Ecommerce Sales 37.7%
% of Digital Ads Spending 37.2% 22.1% 8.8%
% of Social Ads Spending 83.3%
% of Mobile Ads Spending 33.0% 30.8% 5.2%
USER SHARE
% of Connnected TV Users 16.8% 26.6%
% of OTT Users 96.2% (YouTube) 47.1% There is overlap, as users often
use more than one service.
Source: Marketing Land - eMarketer estimates (2019)
Smaller social media companies like Twitter and
Snapchat remain in the game. And the Chinese digi-
tal giants are making their presence felt in the social
sphere (see box on TikTok).
News organizations have long felt they had to
“get” social to survive. But having a great Facebook
game did not turn out well for some companies
who depended too much on traffic generated by a
news feed algorithm that could change directions
suddenly (see box on the rise and fall of Mic).
Now the credibility of social media companies –
notably Facebook and Twitter – is under fire, with
trust, data leaks, screen addiction and toxic bullying
among the most pressing issues.
The technological landscape is also changing, with AI
playing an increasing role in tailoring and automating
advertising and content selection.
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WHITE PAPER - NEXT GENERATION NEWS
AUDIENCES ARE CHANGING, ESPECIALLY
IN VIDEO
But what news organizations really need to focus
on – more than ever – are the dramatic shifts in
audience behavior and the fierce competition for
screen time.
They need the agility to experiment with different
platforms, formats and tones of voice in order to reach
fickle young audiences.
Recent studies by the Reuters Institute and SmithGeiger,
an international research and consulting company,
underscore the need for media companies to make
their products more relevant and fun – and more readily
available.
All news organizations – broadcast, cable, print, digital
native, radio – have become multimedia platforms, and
they compete not just against each other but against
every other form of screen time.
Time and money shift to SVOD
The SmithGeiger survey, carried out among more than 1000 American evening consumers of digital entertainment, found
that fewer people were watching live TV and local news, while streaming video services like Netflix were on the rise. Among
the youngest demographic (18-24) the trend was stark: a 19-point drop in live TV watching and a 21-point drop in local news
consumption.
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The survey clearly showed that bundled services from cable
or phone companies were under threat: 16 percent of those
surveyed planned to cancel a cable service, while 12 percent
planned to cancel service from a phone company.
The 2019 Primetime Emmy Awards, the Oscars of American TV,
were a perfect case in point. Fox’s live broadcast of the awards
show had the lowest audience in history – down 33 percent from
last year. Meanwhile, the bulk of the awards went to the major
networks’ cord-cutting competition (premium cable services like
HBO and the streaming video leaders Amazon Prime and Netflix).
There are now so many ways to watch video that most of those
surveyed – 63 percent – said they had turned to crowdsourcing via
social media to get recommendations. Media companies can no
longer set a program for a loyal audience to mechanically follow.
The audience is in charge of
programing now
News producers constantly need to think of new, engaging ways
of using multiple screens and social platforms.
A whopping 77 percent of the consumers surveyed by
SmithGeiger said they were looking at multiple screens at least
half the time in their evening sessions.
New mobile devices with 5G speeds are set to accelerate this
trend.
The Gen Z challenge
News organizations have their work cut out for them if they want
to attract and keep the youngest consumers.
A recent Reuters Institute report, “How Young People Consume
News and the Implications for Mainstream Media”, concluded
that while young people are still interested in news, they find
traditional outlets depressing, and that they don’t feel the need to
go beyond social media to get the news.
Fifty percent of American teenagers get their news from YouTube
– but not from videos by traditional news media organizations,
according to an Ad Week report, citing a June survey from Com-
mon Sense and SurveyMonkey. Sixty percent of the kids who cited
YouTube said they got their news from celebrities, influencers and
the like.
The youngest news consumers have been influenced by new for-
mats like Snapchat’s Live Stories and Discover, or the more recent
but less newsy Instagram Stories, so their expectations are dif-
ferent. Entertainment is the most important goal for many young
consumers – the surging popularity of TikTok is evidence of that.
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WHITE PAPER
PAPER -- NEXT
NEXT GENERATION
GENERATION NEWS
NEWS
TikTok: A case in point for agility
Media organizations that think they have a handle on As of November 2019, TikTok had more than 1.5 billion
social platforms just got a new assignment. TikTok is not downloads worldwide, and 700 million active users,
your average upstart social network. It’s growing faster according to an analysis in the Christian Science Monitor.
than any social media platform since Snapchat, and its
owner, Bytedance, is one of the rare Chinese tech titans to TikTok’s users share short videos, most of which are set
have broken through in the West – thanks to its $1 billion to music. There are filters (of course) and a feature that
purchase in 2017 of Musical.ly and an aggressive advertising lets users collaborate on videos. TikTok trends include
campaign. challenges, memes and influencer sponsorships.
$1 billion $1.5 billion 700 M
purchase in 2017 of Musical.ly downloads worldwide active users
The secret sauce is completely personalized content: an AI Phoebe Connelly, deputy director of video at The Wash-
algorithm powers recommendations based on what users ington Post, told OneZero that “finding new audiences
have seen and liked, so the more you use it, the better it by looking off platform and understanding how those
gets. TikTok generates revenue by selling virtual goods audiences expect to receive news is what every media
like stickers and offering in-app purchases of sponsored organization needs to be doing.”
products.
Recent concerns over censorship, and more general flak
Brands are jumping onto the TikTok bandwagon to reach the over the service’s Chinese ownership, may dampen news
coveted Gen Z demographic, and some news organizations organizations’ enthusiasm for TikTok.
are starting to do the same.
The company told The Verge that “fun, entertaining short-
NBC News’s youth oriented Stay Tuned has a verified account form videos are what users overwhelmingly upload,” adding
on the service, as does the Washington Post. Both outlets that “while political content is fine, it’s not our focus.”
stay within TikTok’s whimsical codes.
For the moment, TikTok may be more suited to sports
“On Snap, we talk to the viewers, not down to them, brands than news media operations.
and on TikTok it’s even more so,” Stay Tuned executive
producer Angie Grande told Nieman Lab. The NFL signed a deal with TikTok in early September,
joining the NBA, the International Cricket Council and the
“In Snapchat, we’ll be able to do a full episode on the Premier League giants Liverpool FC on the platform.
presidential debate. On TikTok, we played around with
how do you pronounce all the candidates’ names…It’s not The rise of TikTok underscores the fact that media
as serious, but still touching on a big topic they’re going companies need to be quick to adapt to new formats,
to listen to.” especially if they want to attract the youngest
demographics.
Even if TikTok turns out to be just a fad, the big platforms are
already attempting to adopt its most popular features.
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Television news consumption varies most by
% of U.S. adults who often get news from...
“Overall, young people would like traditional Local TV Network TV Cable TV
media to be more accessible, more varied
and more entertaining but they are clear that Total 37 26 28
they don’t want news to be dumbed down or
sensationalized,” writes Matthew Taylor of Men 33 24 29
Flamingo, the agency that produced the report Women 41 27 28
for the Reuters Institute.
White 35 24 29
“Traditional brands have an authority grounded in
heritage and should remain true to that,” Taylor Non white 41 29 28
added. “This will be a difficult balance to strike but
there are a number of emerging examples – from 18-29 18 8 10
brands like the Guardian and Vox – of podcasts 30-49 28 13 16
or interactive explainers that are moving in this
50-64 47 35 35
direction.”
65+ 57 49 58
For local TV news channels, the writing is on the
wall: Engage your audiences when and where High school or less 47 31 29
they hang out or suffer the grim fate of many local Some college 37 23 28
newspapers. Pew Research Center found that
only 18 percent of people between the ages of 18 College 26 21 28
and 29 said they watched local news on TV often.
WHITE PAPER - NEXT GENERATION NEWS
TRYING TO BE BETTER, SLOWER, COOLER, MORE
INCLUSIVE, EVERYWHERE - OR ALL OF THE ABOVE
A lot of deep reflection – and venture capital funds – have gone into trying to solve the news industry’s funk. Leaders at many
of the most successful modern digital media companies have turned to experimentation in formats and approaches to try and
reverse the avoidance trend. Here are a few of the most original:
• Cheddar describes itself as the “leading post-cable news, • Quartz is going after business-minded millennials with sophis-
media and entertainment company,” broadcasting fresh-faced ticated formats, deep dives, killer newsletters and a participa-
business and news channels pretty much wherever videos are tory membership model.
served via IP.
• Vox Media is a high tech audience building machine that com-
• Tortoise Media is taking (you guessed it) a slow news approach. bines explanatory news with entertainment and sports outlets
and prides itself on its multiplatform technical expertise. The
• Bloomberg, meanwhile, is innovating in video via its 24/7, company announced a deal in September to purchase New York
Twitter-based QuickTake service. (previously known as TicToc, Media, owner of New York magazine and five popular websites.
far too similar to that other TikTok.) The Wall Street Journal reported that the deal valued Vox at
$750 million.
• The Correspondent, is bringing “ad-free, member-funded,
collaborative journalism to the English language” after its initial Other traditional news organisations are reacting as well. ITV
launch in the Dutch market.
News, a major UK news organisation, is attempting to attract
• BuzzFeed News and Vice continue to add quality to their cool- teen audiences with an Instagram news program.
er-than-thou portfolio of clickable, shareable and sometimes
shocking approach to news and entertainment. Both excel at They use the platform’s codes (entertaining news), and for-
the digital-native, multiplatform game. Vice recently agreed to mat (short, engaging, vertical videos), while linking back to
buy Refinery29, a woman-focused digital media company that more in-depth coverage of the issues on their more tradi-
had raised more than $100 million in funding. tional platforms (web and TV).
How does a company go from a $100 million valuation to a fire sale in a year and a half? That’s what happened to Mic, the
millennial-focused news site started in 2011 as PolicyMic by Chris Altchek and Jake Horowitz.
Its on-the-ground coverage of the Tunisian revolution in the year of its founding helped it rise to prominence and credibility.
But hubris, an over-reliance on Facebook and, perhaps, too much money from a VC-funded digital media boomlet, caused it to
crash and burn.
The lessons of Mic’s rise and fall are clear (in hindsight, anyway):
• Build diversified revenue streams, earlier rather than later.
• Be agile enough to pivot without drastic staffing changes.
• Create content for multiple platforms, and be ready for changes in their models.
The company’s fresh-faced, earnest co-founders eventually raised $60 million in venture funding on the promise of serving
the all-important millennial audience news and opinion pieces and drawing in millions of readers. They pursued traffic,
especially “distributed” social media-driven traffic, above all else. Like a lot of start-ups, Mic focused on scale over profit.
In 2014, Mic hit 19 million unique monthly visitors. Much of that came from Facebook’s news feed – Mic editors had developed
a feel for it, and a system dedicated to writing headlines that would work there.
Then in 2015, Facebook executives started touting video, saying that it was the future of ad sales, and the newsfeed. But it
turned out that Facebook had got the video viewership data wrong, to the extent that advertisers sued.
Mic and many other media outlets, caught off guard, had to lay off recently hired staff during this “pivot to video” head fake.
To add insult to injury, Mic had increased staff to produce a video series for Facebook Watch, only to see Facebook pull the
plug on the reported $5 million dollar, one-year deal.
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In November 2018 Mic fired all of its staff and sold itself for a reported $5 million to the women-focused media company
Bustle Digital Group.
The political writer Zeeshan Aleem, who witnessed much of this first hand, described Mic’s ill-fated devotion to Facebook in a
personal newsletter shortly after Mic’s implosion:
Mic’s traffic and all of its prospects for building advertising revenue were all tied to one thing: Facebook. In its early days, the
editor-in-chief of Mic had effectively hacked the algorithm of Facebook’s newsfeed — he had a preternatural ability to predict
what topics would resonate with young people on it, and, crucially, how to frame the headlines and share text for articles to
ensure stories would go viral...
But when Facebook started to change its algorithm, everything seemed to take a turn for the worse. Facebook started to
make a series of changes to its newsfeed formulas that made news sites generally less popular, and specifically reduced the
reach of sensationalistic headline framings like Mic’s, ostensibly in a bid to discourage clickbait. Instead of trying to find ways
to diversify traffic and adjust to the algorithm, Mic decided to start throwing everything that wasn’t guaranteed to generate
virality under the bus...
Facebook is a fickle god, and it is not a benevolent one. And watching Mic’s leadership’s willingness to sacrifice anything and
anyone in order to reap more traffic was a sad spectacle. Sad, yes, but also instructive.
Reader-centric recipes for success
Failures aside, a lot of original, high quality content and Distributed teams take a flat, story-centric approach to
new organizational approaches have emerged from the producing content – no longer starting from scratch for each
efforts of these new companies. Some of the legacy news platform.
operations that have been most successful at retooling for
the digital age include The New York Times, The Guardian, Audience engagement means much more now than
The Washington Post and The Financial Times. moderating comments or pushing call-outs on Facebook
and Twitter. News organizations are finding success with
It’s a constant effort, but there are some common threads audience-inclusive, problem-solving journalism, especially in
that seem to lead to success. Many news organizations are local news.
Reader-centric recipes for success
defining new, reader-centric, cross-platform approaches.
Everything from a story’s original idea to presentation
To be successful, digitalized news organizations have to
to the analytics used is focused on the relationship with collaborate across departments, and individuals have to
consumers. master multiple tasks: Conceiving, writing, editing, multi-
platform production and distribution. Teams have to work
Short videos and animated data visualizations combine with smarter to break news faster – and get it in front of the right
cleverly chosen archival material to provide context. Time audience on the appropriate platform.
spent and interactions have eclipsed page views and unique
users as leading metrics. Ultimately, newsrooms now need to give each story multiple
angles for varied audiences in different platforms, especially
Newsletters are crafted not just to push clicks but to foster since viewers use each platform according to the time of the
loyalty and the feeling of a personal relationship. day and location where they’re watching
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ENABLE AGILITY TO UNLEASH CREATIVITY
Change with challenging times
In the digital age, more platforms means more products but also more work. Space and airtime are not expensive
commodities as they had been before – both are now infinite. The limitation now is not how much print, audio or video
content you can fit into the medium you are working with – it is the cost of production.
Dalet News solutions are designed with news content creators in mind. As well as solid media asset management capabilities,
Dalet’s intuitive and collaborative user tools bring productivity to news producers and publishers.
This optimizes all newsroom workflows:
• A central multi-desk planning to federate user activity across all distribution channels
• News archives at the core of the system, accessible anytime, anywhere
• Production tools to ingest, edit audio and video, create stories and graphics down to playout and distribution, equally
accessible from anywhere
• A workflow engine that automates media and non-media tasks to streamline workflow, and increase both productivity
and efficiency
• Artificial Intelligence based tools to automate manual tasks such as metadata logging and captioning
• A strong data model combined with a powerful reporting tool that helps
“The common business challenge for any newsroom is the need
to create better quality content – to produce at lower cost and
address more distribution channels to ensure more revenue,” says
Raoul Cospen, Market Director for News and fast-paced workflows at Dalet.
We hand pick or create the right mix of AI engines to curate context and insights and place them into workflows so that news
production professionals can use them seamlessly.
• Captions can be inserted in seconds rather than minutes, and translated with minimal effort.
• Effective use of contextual metadata places relevant archival material or graphics into an editor’s bin as she begins work
on a piece.
• Planning can be leveraged for social media: If a news program has an interview planned with the finance minister in a few
hours, a call-out for questions can be put out automatically.
• Resource management and temporary decisions assisted in real time: Who is available for which jobs, when and where?
Media professionals need the agility to quickly re-imagine The Dalet Galaxy Five platform lets news professionals think
products and tactics as they create exciting, interactive and holistically and creatively about this process.
personalized experiences.
Journalists are empowered with all the content and tools
They want to convey a sense of transparency about the they need to provide their stories with different editorial
creative process so that consumers feel connected and perspectives.
included, as well as informed.
Different versions for different platforms can be produced
If done right, customer-first technology is effective yet much more efficiently, and new ways of producing and
invisible, and a relationship based on trust is formed. organizing content can be built on the fly. Workflow “islands”
disappear and new ways of collaborating open up.
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Reader-centric recipes for success
Dalet has partnered with some of the world’s leading media companies to help them expand into new markets and categories
without breaking budgets.
BFM NextradioTV, a unit of Altice Médias, implemented the Dalet system in 2006 just for BFM TV, its French 24-hour news
channel.
From there, Dalet has helped the company create and feed content to new outlets like BFM Business, the premium RMC Sport
channels and the hyperlocal news channels BFM Paris and BFM Lyon – and all of the websites and apps that go with them.
Now that Galaxy is in place across all of its platforms, “Without Dalet, I don’t think my job would exist at all,” said
Antoine Robelin, CTO of BFM NextradioTV, said, “the goal for Diane Gouffrant, head of information at BFM NextradioTV.
us with Dalet is to produce more content of higher quality “The evolution of our news operation happened thanks to
for all of our channels and to get everyone in the production Dalet and to the people who know how to use Dalet. The
chain working together to produce the best content in the speed and convenience Dalet gave us has allowed us to
shortest time, particularly for our news channels.” move much faster.”
Dalet also helps customers quickly develop and test new programing. A popular anchor may want to try out a web-only
compilation of political interviews, for example. With Dalet Media Cortex Content Discovery panel, relevant content from the
archive drops into the editing suite automatically. These real-time suggestions improve the user experience for editors and
lower production costs and time to broadcast.
“Our focus at Dalet is to create solutions that help news
publishers to easily produce and distribute news to their
audiences: technology as an enabler for creativity and speed”
Michal Gilhar, Product Manager at Dalet
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Dalet Media Cortex uses AI in a number of ways: face
recognition, object recognition, speech-to-text, and
more. The algorithms depend on the use case, but the
broad purpose is always the same: help customers
produce and distribute more content faster, and to reach
more viewers in less time, as well as open doors to new
markets. Not sure which type of programs your viewers
most want? Dalet Social Media Framework allows you to
gauge audience reaction and decide how to tweak your
user retention strategy or develop the next iteration of
your content.
Social integration - and 69 years of history -
at your fingertips
Another longtime Dalet customer, the Israeli national radio network Galei Tsahal (Galatz), is upgrading its Galaxy Five system
this year with two main goals in mind:
• seamless delivery and analysis of its content through social media
• fully indexed, searchable, user-friendly, archives
Galatz is amplifying audience engagement with Dalet Galaxy five, making all content in the production system available to
social media publishing with a click of a button. Galatz will be able to analyze how social content performs, and use that data
to deliver a more enjoyable experience to listeners. What is more, Dalet Media Cortex is going to enable Galatz to provide
ordinary Israelis with a living record of the country’s history. The Media Cortex cloud service applied speech-to-text AI
algorithms to the entire Galatz archive, making it searchable almost at the touch of a button.
Before, explained Izak Pasternak, head of the technical department at Galatz, producers had to manually add metadata into
the media asset management system, and their work would be supervised by an archivist.
“Going back into the archive to transcribe it all manually would have been cost-prohibitive,” Pasternak said.
“Now, with Dalet Media Cortex everything is searchable since it’s processed through the speech-
to-text engine. This saves us significant resource time and effort. And what’s more important,
Israeli citizens can sit at home and enjoy the archive, simply by searching online. Dalet Media
Cortex has made it extremely easy to search and find content from any point in time since 1950,
which to a large degree, is the history of Israel itself.”
LEARN MORE
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Empowering a “Glocal” strategy at Euronews
In 1993, Euronews was formed with a mandate to provide Since its transformation, Euronews has more than doubled
news with a European perspective in a dozen languages. its TV output, and the synchronization of its TV and digital
Its “Multiplex” approach – a single video feed with English- platform under Dalet has enabled journalists to increase
only graphics delivered around the Continent with 12 production of news for its digital platforms by more than 20
different language translations – was innovative and percent.
unique.
“The most positive thing about the Dalet system
But Euronews wanted to take it to the next level, and for all the journalists has been their empowerment,”
the multiplex approach could not adapt programing to Hooper said as the organization completed its “Glocal”
the needs and tastes of different countries. CEO Michael transformation in 2017.
Peters had a vision: create the world’s first truly “Glocal”
news organization – cover the issues that matter globally,
while adapting their treatment to local audiences. “They are no longer reliant on other people to make things
happen since they can create content and publish online,
on social and on TV. They then have the power to adapt the
Technical limitations stood in the way of this content to tell the story that they want to tell, rather than
transformation: The infrastructure Euronews was using having to tell the same one on each platform regardless of
was not flexible enough to enable this vision, much language. Dalet has enabled us to give more individuality to
less carry Euronews forward in the fast-moving mobile- our storytelling.”
Internet age of content consumption.
The digital transformation is not over for Euronews or the
Duncan Hooper, who was editor-in-chief for digital news media at large – indeed it is likely to continue apace
platforms during the transformation, put it this way: with the rollout of 5G mobile services and the continuing
evolution of social apps and OTT video services.
“We had been operating a ‘one size fits all’ policy since
launch because that was the limit of the software we were
using. We found that we could no longer take our brand “Working with a media powerhouse like Euronews has
or product further so we brought in Dalet to help us break enabled us to understand first-hand how news organisations
out of those limits and to create a specific identity for need to constantly innovate to keep up with the ever-
each channel with content customized for each audience.” changing demands of their audiences” says Dalet’s Cospen,
“and having the right technology solutions in place to help in
Dalet’s superior technology and its agile, collaborative this transition is essential, allowing content creators
approach helped Euronews meet its goals and create one to focus on editorial decisions, rather than dealing with
of the world’s most advanced newsrooms while reducing technical headaches.”
its reliance on help from technicians. Journalists and other
creative personnel got more control, and could collaborate
more seamlessly.
LEARN MORE
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Change is a wave you can ride to success.
Technology has driven so much change in the news business since the Internet became a medium for the average consumer.
The production and consumption of news is still evolving at the speed of light.
There have been casualties as the wreckage of overrun business models has piled up. The rise of social networks intensified
the battle to stake claims in the attention economy. What once was a pure celebration of the democratization of information
has evolved into a mix of genuine innovation, but also the babble of filter bubbles, fake news, news avoidance, smartphone
addiction and more.
News organizations have never had so many variables to adapt to, nor so much competition for audience. But where crisis
looms, there is opportunity. Such drive to overcome technical and operational challenges has been a fundamental motivation
for Dalet’s product development for the past 2 decades.
In the early 2000s, Dalet pioneered the first platform combining NRCS (Newsroom Computing System) and NPS (News
Production System) together in a single, IT-based system. 20 years later, Dalet remains the only fully integrated platform that
addresses end-to-end news production workflows for all types of media organizations: radio, visual radio, TV and, indeed,
digital platforms such as OTT and Social Media.
Our news solutions do not just provide news production tools, but we see them as enablers for transformation.
How do you imagine your future-proof news operation? Let us build it with you
LEARN MORE ABOUT DALET UNIFIED NEWS OPERATIONS SOLUTION
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About Dalet
Dalet solutions and services enable media organisations to create, manage and distribute content faster and more efficiently,
fully maximising the value of assets. Based on an agile foundation, Dalet offers rich collaborative tools empowering end-to-end
workflows for news, sports, program preparation, post-production, archives, radio, education, governments and institutions.
Dalet platforms are scalable and modular. They offer targeted applications with key capabilities to address critical functions of
small to large media operations - such as planning, workflow orchestration, ingest, cataloguing, editing, chat & notifications,
transcoding, play out automation, multi-platform distribution and analytics.
Dalet solutions
NEWS SPORTS RADIO PROGRAMS POST-PROD ARCHIVES ORCHESTRATION EDUCATION GOVERNMENT BRANDS
INSTITUTIONS
Dalet technologies
Galaxyfive
Brio OnePlay
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