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FUTURE OF RETAIL TECH
Executive Summary
Forecasting the future of retail technology is significantly different from simply the "future of technology."
Retail technology must be grounded in the business requirements of the fast-paced, highly competitive, and financially disciplined retail
reality. Major investments in stores and locations will not disappear in the future. Rather, they will be the basis for the remodels and
improvements that will incorporate advanced technologies to optimize processes and meet shoppers' ever-expanding requirements of
personalized, location-aware experience and omnichannel interaction.
This paper details current examples moving to the future state of retail, exemplifying how stores are already including digital elements,
streaming media, and new interactive fixtures to improve shopper engagement and retention. Shoppers are already accustomed to
financial tracking and payment technology that is common in most of Western Europe, with proximity functionality on credit cards and
smartphone apps (which also house customer-specific loyalty data). The next step of retail evolution will be the integration of tools that
provide full identity verification and connections not only to payment options but fulfillment choices as well. Omnichannel retailing will
progress on these foundations by further expanding the Internet of Things beyond finance and into products, services, and a seamless
shopper experience based not on channel, but on brand expectations.
The foundational tools will be those associated with artificial intelligence (AI), as retailers not only need to leverage enormous and disparate
data sources through meaningful analysis, but also connect them to real-time action. One critical outcome will lead to the identification of
individual shoppers, making personalization and customization a working reality in the next few years. Augmented reality (AR) will benefit
from AI as well, as the shopper will be presented with a range of options without having to "virtually" stay in the store environment.
These variables lead back to the continuous use of data analytics and tools to define opportunities, quantify the actions to be taken, and
measure success once the above are implemented. In the complex and integrated retail environment, analytics will expand to provide the
key metrics needed to guide the evolution of business for the next decade.
2In-Store Experience Is No Longer a Tactic —
It Is a Competitive Requirement
Shoppers expect an experience and engagement within the store that
retailers are striving to fill.
Successful retailing is the careful management of investment to be competitive and Ikea integrates technology with kitchen design
profitable. Experiential retail has been on the competitive edge in the European market workstations for shoppers and store experts.
and has resulted in shopper expectations increasing across all formats.1
Shopper engagement begins well outside the store through social media, digital
devices, mobile apps, and the retailer’s website. Retailers have consistently invested in
these areas over the past few years, showing that they are continuing to fund areas of
success. Retailers are investing in part to directly communicate with the shopper, but
also to gather data on overall shopper interests and needs. This initial point of contact
with the shopper is now seen as critical. Carrefour France has partnered with Waze to
create an app that seamlessly expands its eGrocery efforts by integrating real-time
Source: Kantar store tours
road and traffic conditions to predict arrival time and optimize pickup. The app also
links Carrefour’s inventory with shopper location data to advise on possible new trip Retailers Agreeing That The Need
stops, such as stopping on the way to a concert venue for drinks and snacks.2 For Digital Transformation Has Increased
In The Last Three Years
The stores themselves have benefited from a range of changes that include the greater 100%
use of high-resolution graphics and have transformed the ongoing improvements 90% 88%
75%
and cost savings of graphic design that, on a large scale, transformed the interior of
stores such as Ikea Paris.3 When combined with digital screens' streaming content,
these design elements directly engage the shopper. This can be as small as a shelf tag
attached to an electronic shelf label, all the way up to full wall installations. Directional
FRANCE GERMANY U.K. U.S.
signage in aisles, coupled with perimeter design, have also become standard. The
impact of multiple types of lighting to create new and shifting energy within the store
cannot be overstated. All of this, combined with durable floor appliques for promotion
and darker shelving to enhance colors, results in a considerable impact of passive
Shopping apps
fastest-growing 45%
of Web sales are
merchandising elements throughout the store. categories at omnichannel
Retailers have consistently invested in the store as an experiential space. Future 54%
innovation will incorporate more digitally enabled merchandising that streams images year on year
and personalized content. The use and variety of digital tools continue to expand,
starting with retailer apps which, according to Flurry Analytics, continue to accelerate Carrefour's omnichannel efforts focus rigorously
in numbers of downloads within U.K. retailing.4 These apps often include more than on a detailed assessment of initiatives to remove
friction from eGrocery operations. Suppliers can
mapping and promotions — extending into off-site delivery, in-aisle product scanning
become valuable allies by ensuring products are
for rapid payment and exit, and gamification of the shopping experience. The French
suited to highly optimized future pick-and-pack
cosmetics firm Guerlain launched a game to engage shoppers with a new line of processes for this format.
lipstick that, on WeChat, attracted 18,500 views and over 10,000 players in the first
10 days. The power of gamification in the future state of retail is "random rewards"
and building skills. Random rewards quickly attract beginners who are motivated
to investigate and longer-term players who value the thrill of an unexpected prize.
Experience leads to skill building, which drives more success over time, and engages
the shopper for longer.
Source: Kantar, Waze/Carrefour
3Innovation in fixtures, use of energy, and integration of intelligent store
systems improves the shopper experience and retailers' flexibility.
Retailers are continuing to innovate the shopper experience. Digital and lighting across the store are integrated with basic AI
For example, Edeka in Germany has installed hydroponics in its and motion-detection systems, enabling far better control of
stores' produce departments. The produce case is visible via the the shopper experience based on time of day and menu options.
company app and users can enable alerts to identify moments of Varying light alongside streaming media may not be obvious to the
ripeness approaching.5 shoppers, but it does create a subtle change in their surroundings
to maintain a fresh experience.
Source: Kantar EU, Piata website
Digital displays are expanding from small motion-detected video
Source: Infarm website
screens to full fixtures of interactive services.6 They are emerging
Showing commitment to freshness by growing and selling in more European stores such as this Nike display in a Wagamama
products in store, along with direct shopper engagement, appeals in London.7
to needs for transparency of sourcing coupled with a unique
solution offering. These changes are implemented not only to engage shoppers, but
also as a constant response to retailer competition. The examples
In May 2019, Lidl Romania launched an app that enables shoppers here are mostly grocery, since this is where most trips occur, but
to trace the provenance of fruits and vegetables by scanning also all retailers are being influenced by this innovation. A.S.
product labels. Shoppers can verify the quality control certification Watson’s drugstore banners in the market are investing in high-
of the journey each product undertakes, from its origin until it end cosmetics. Stores such as ICI Paris XL are now using a JDA
reaches their basket. solution to track inventory, cosmeticians, and shoppers for greater
personalization.8 Perch Interactive is an integration of product
tracking via RFID, motion detection in front of the display, and
streaming media to highlight product quality — a solution that
can be found in the Italian jewelry store Pomellato.9
Aldi, in its most recent remodel cycles, has shown the broad use
of high-resolution graphics that can be found on all surfaces,
including walls and endcaps, in multiple markets.10
Source: Kantar EU, Piata website
The examples of InFarm, ICI Paris XL, and Spar all show that it
Grocery retail is moving toward new standards of transparency
is not enough for future merchandising to be well ordered and
and traceability, impacting supply chains and brand equity. This
well presented to the shopper. Marketing needs to project a
gives both retailers and suppliers the ability to showcase their new
brand through dynamic communication, enabled by integration
values and convert previously skeptical shoppers.
with the surrounding environment. The Internet of Things
enables this evolution — but only if efforts focus on valuable
interactions with the shopper.
4In-Store Technology
Ocado takes a stake in food service robotics startup Karakuri.
Ocado has acquired a minority stake in London-based tech startup Karakuri as part Automation is taking the retail industry by
of a GBP7 million fund-raising round. Karakuri is developing a robotic technology storm in multiple ways to boost not only consumer-
facing solutions, but also retailers’ own operations.
to automatically prepare ready-to-eat meals based on shoppers' requirements. The
Brands need to think about how their products
prototype has a modular design that can be installed in store or in “dark kitchens” and solutions can fit into and benefit from these
and has the capacity to combine up to 48 food items to create a wide range of food- new capabilities.
to-go options.
Costa Coffee’s “clever, contactless cup” adapts to
The investment will enable Ocado to boost its eGrocery and food service proposition, customer payment preferences while reducing
waste. Simplifying payment and environmentally
especially through leveraging Ocado Zoom, its 60-minute delivery offer. Karakuri's
friendly packaging should be considerations in all
personalization services can elevate Ocado’s ready-meal and food-to-go delivery
new product development.
propositions. Karakuri’s technology also aims to reduce the environmental impact
of operations by minimizing food waste and packaging and distribution costs,
facilitating Ocado’s sustainability efforts.
Ocado is constantly striving to maintain its position as a technology provider more
than anything else. By identifying and integrating the latest, most innovative
solutions, Ocado is making sure it is the preferred partner for retailers and brands.
Adding capabilities such as those of Karakuri to its toolkit allows Ocado to compete
with players outside its traditional remits, and tap into growing demand for on-
demand delivery services, such as Deliveroo and Uber Eats.
Source: Kantar, Costa
Orly furthers the trend of customization and
desire for no commitment. It has partnered with
Wannaby to use AR for testing nail polish colors
via a mobile phone app.
Source: Kantar, Karakuri
Source: Orly
5In-Store Payment Continues to Diversify,
Creating More Tensions With POS
Frictionless payment is seamless, increasing perceived value and
reducing price sensitivity.
Payment management, banking, and transactional technologies continue to expand Even with virtual transactions,
into mobile, with European and Asian retailers progressing considerably faster than
their U.S. counterparts.11 The expectation is that, like travelers transacting with 50%
airlines and hotels, shoppers will be forced into greater use of cashless payments. In of shoppers were observed asking for
Amsterdam, for example, Spar opened a PIN-only store that has reportedly improved paper receipts — maintaining
shrink and saved time from not handling cash. a need for high-speed receipt printers.
Most commercial banking and credit operations enable near field communication Total mobile payment transactions
(NFC) tap-and-pay arrangements, and all major retailers have installed them as in Western Europe
part of their normal POS stations. Many now use scanning via store-based wand or
smartphone apps.
€148
€52
2016 2021
New innovations and experiments are now capturing gestures, voice, and facial
recognition as a means of seamless transaction — some of which will likely surpass
mobile technology developments over the next decade. To date, no retailer has
moved past select locations with limited testing. Allied Market Research states
that Europe is increasing security and CCTV usage.12 However, linking to payment
is lagging — mostly due to the cost of software implementation versus current Albert Heijn
passive observation along with new requirements under the General Data Protection
embraces cashless
Regulation (GDPR).13 Walmart Canada uses a variation of this technology to observe
payment in
self-checkout for possible fraud.14
Amsterdam.
An unexpected benefit of contactless payment will be less price sensitivity. Early
evidence with ride-sharing applications shows users focus on ease and speed, much
less on price. As more friction is removed from the shopping process and more data
is shared via the transaction about the overall experience, retailers will presumably
shift their pricing strategies (as in Uber surge pricing).15
The important variables for the future of payment include assured shopper
identification with electronic or visual verification, the security of payment method
at the point of purchase, connection to financial reconciliation, and transparency
(for both the retailer and shopper) that the frictionless transaction has been
completed. Also critical is being able to reverse all of it instantly in the case of
transaction errors or product returns, which have emerged as obstacles to greater
adoption of the technology. Source: Kantar store tours
6Effective Omnichannel Integration Is a
Requirement for Success
Cross-channel execution to meet shopper expectations is still a challenge, but the
emerging legal and logistical requirements for cross-border commerce are even more
demanding. Regardless, competition for shoppers is driving these expansions.
Shoppers expect full integration, including identification, product, pricing, and To function successfully, omnichannel needs to
services, across all channels. In most of these areas, Europe has a clear lead, with new integrate an expanding range of capabilities that
standard integration requirements emerging from the successful launch of France's surround the shopper. Cloud computing enables
various "Drive" stores. The Auchan Drive store in Luxembourg illustrates the need much of this integration while edge computing
for app-based or online access to establish an order, identify the shopper, enable allows for speed of execution.
seamless pickup and transaction management, and allow options to add fresh items
to orders — with all of that information easily accessible to the employees.
Auchan's Drive store
in Reims, France,
features space-
efficient and
payment-enabled
drive-up stations.
Source: Kantar store tours
Tesco has excelled in the U.K. and Irish marketplaces by using mobile (often in
commuter parking lots), in-store, and stand-alone click-and-collect units to position
the service to shifting shopper needs. Tesco has also integrated a range of device-
specific apps to improve the customer experience by making the whole store fully Ikea Westfield integrates
transparent and trackable by the consumer. tech for self-serve
navigation and product
Blokker consumer electronics and home goods in the Netherlands is an example discovery.
of the investment required across a full chain to realize omnichannel retailing.
Consolidating online and in-store inventory fulfillment in shared distribution
centers, along with the flexibility required to ship directly to shoppers (regardless of Source: Kantar store tours
purchase location) has increased client value and reduced labor costs by 5%,
according to the company.
Fulfillment for these retailers also mandates integration across all inventory points,
the means of packaging and transport, real-time tracking for transparency (to Ikea invites digital
the shopper as well), and assurance of delivery — regardless of means. Equally shopping from inside
important is the ability to do this regardless of channel — but also as reverse logistics the store.
or returns. For many products, such as home improvement, apparel, and footwear,
the ability to make a return is critical to the shopper. At the same time, doing so in a
cost-effective manner for the retailer is an exercise in optimizing logistics and labor. Source: Kantar store tours
This has driven traditionally pure-play retailers like Amazon to partner with physical
retailers such as Morrisons in the U.K.
In the next decade, the retailer’s ability to function as one organization across all
Monoprix uses light,
shopper touchpoints will make omnichannel incorporation a core requirement. As
design, and screens to
these examples illustrate, effective innovation is already driving this evolution. As
engage the shopper.
retail technology continues to improve, full integration of shoppers, products, and
cross-channel touchpoints will require ongoing investment into fully secure data
architecture that supports the increased levels of connectivity required. Source: Kantar store tours
7Artificial Intelligence and Customization
Create Shopper Value
Optimizing the shopper experience is a competitive requirement.
The chemist Boots has made extensive use of data science in the last decade to Exasol reports that Germany is ahead of the
unlock data and create unique value through its loyalty program.16 “Before, the sheer Western European market.
amount of manual effort required to analyze our data made it practically impossible
Germany is carving out a niche for itself
to reach out with the kinds of tailored offers we were aiming for,” says Martin Squires,
in AI. According to a report from Exasol,
head of customer insight at Boots U.K. “Today, we can analyze our customer data
“Germany’s businesses are 40% more
orders of magnitude faster — enabling us to deliver personalized offers at speed and focused on building AI and machine
scale. In fact, we now launch 70% more tailored messages every year.”17 learning into their strategies than U.K.
business.”
Expanding to AI, integration of analytics with the process of making information
actionable is the next step underway in Western Europe. Most companies, such as In addition, “Business boardrooms in
Tesco, Carrefour, and Castarama, are using AI to optimize consumer interactions. Germany are twice as likely to understand
Tesco’s recent public reports to investors state it is leveraging the power of big data, the value data brings their organizations.”
analytics, and the Internet of Things. It plans to improve its use of data to deal with
constantly changing customer buying patterns and to battle growing competition. How can retailers improve the effectiveness of their
There is a clear payoff, as 60% of U.K. millennials say they appreciate retailers that use loyalty programs?
AI to offer them more interesting products.18 Gartner estimates that by 2020, more BOOTS is a leading pharmacy-led health and
than three-quarters of retail customer interactions will be handled by AI agents.19 beauty retailer.
Retail Business Services, the services company of Ahold Delhaize, which manages the 15M How could Boots inspire its 15 million
loyalty card holders to
group's international supply chain operations, is developing omnichannel delivery increase their spend?
of fresh products via AI. The new solution, which leverages technology from Relex
Solutions, will provide even fresher produce to the millions of customers who shop in Turning transitional data into insight
enabled personalized promotions.
the local banners’ stores each week, no matter how they shop — whether in store, via
pickup points, or online for delivery. This system is being piloted in the U.S. and now
70% Sending 70% more tailored marketing
messages boosts engagement.
implemented in Ahold Delhaize’s European banners.
AI is a set of tools that retailers have developed to cope with broad and disparate data And rewarding loyal customers with great
offers has lifted their incremental spend.
sources, coupled with a competitive need to execute against strategic plans faster
and more accurately. Being able to merge data from a range of public sources (e.g.,
weather and traffic status) with third-party syndicated industry information and the
retailer’s own stream of data production is no longer enough. The existing body of
2030 PREDICTION
A store for every shopper
dynamic data must be examined for innovative solutions that can be directly tied to
systems that manage labor, logistics, assortment, product allocation, and financial The smart store of the future cannot be
tracking. AI will continue to interpret a range of inputs and identify successful results, shopper-agnostic: It must effectively
and must be effective at near real-time speed to be directly utilized within a retailer's interact with each individual that
approaches the façade. The retail box
operational drivers.
will increasingly comprise customizable
pieces that interact with wearable shopper
The most powerful tool may be identification. Customization and personalization technology and that intelligently source
will be seen as competitive requirements in the future state of retail. Both depend on external data from smartphones, vehicles,
accurate knowledge of who shoppers are, what they are currently doing, and where and home appliances. Shoppers will enter
an experiential ecosystem designed to
they are most likely to go next. AI’s ability to use complex inputs of body movement seamlessly fulfill their individual needs,
through space, facial recognition, and emotional assessment are key drivers of while being cognizant of space allotments
retailers' current and future AI investment. and current supplies — allowing them to
focus on the experience.
8Augmented Reality
Augmented reality (AR) is entering the mainstream of omnichannel
retailing with a focus on planning within homes and virtual apparel fittings.
AR is entering the mainstream of Visual identification for product, shoppers, and
omnichannel. The L’Oreal Makeup Genius movement through stores and distribution is now
app lets customers try on makeup, blend becoming more efficient. At Tesco in the U.K., the
different shades on their faces, and mix Israeli firm Trigo Vision is starting to install a system
products to get the results they want. By of cameras and software that allows retailers to
scanning the product’s bar code in a store automatically track activities in the store and link
or selecting the product online, the app to automated transactions on exit.
will apply it to the customer’s face using
The system also tracks inventory levels, the slotting
AR. L’Oreal owns Modiface.20
of product on shelves, and overall store conditions.
AR is a tool for individuals, not groups. To Source: Modiface The company's GDPR-compliant technology also
effectively use a smartphone, headset, or merchandising display, the software and allows for anonymous data collection.
media must focus on the individual’s specific experience. In the case of changing
body appearance (through cosmetics, apparel, and accessories), retailers and their
vendor partners can achieve clear returns on investment in identification technology.
In Asia, where digital evolution is most advanced, using AR for gamification has been
successful — most recently via Alibaba’s use of its trademark cat as an AR object
to catch with a smartphone (akin to Pokémon Go) to receive electronic coupons.
The real game changer for AR will be when the user has a nonintrusive means of
interacting with the retailer, which was seen for a short time with Google Glass and
simpler variations that have emerged since.
Virtual dressing rooms have also become more common as they have moved out
of actual dressing rooms and onto the floor surrounded by product. They have
also benefited from high-resolution screens integrated with powerful computing
for HP and others and AI software capable of a 3D effect. Inditex incorporated this
technology in some of its stores, such as the Zara flagship store in La Coruña, Spain.21
Dia's Dia & Go stores are a new direction in "micro retailing" for the discount chain
in Madrid. A combination of food ingredient boxes for home preparation, prepared 2030 PREDICTION
food to go, and basic pantry orders can be made and paid for via an app. The same Navigating the path to purchase
app will remind and track the shopper to the store.22
Navigation apps may become the norm,
following success at Lowe’s in the US
and Perekrestok in Russia, as integration
with online shopping lists will identify
an optimal path around the store. Later
innovation may include tracking data and
AI to automate a shopping list, intelligently
suggest impulse items on the path, and
identify congestion. The smart store will
react accordingly, restocking at downtimes
or physically moving aisles to optimize
traffic patterns.
Source: Club DIA
9Data Analytics Unlocks the Future for Retail, but
Only in a Secure Environment
Integrity and security ensure it is of high value, not a liability.
The exponential growth and capture of data from a range of sources — including Internet of Things devices — vending machines,
the shopper, logistics, vendor partners, legal documents, and store transactions — thermostats, video cameras, and networked printers
has opened many new possibilities for actionable insights. It has also reinforced the — will number between 20 billion and 50 billion by
fact that data is valuable and at an increased risk of being compromised by third 2020.
parties that may range from criminal to government-sponsored. For retail data to be
Smart, connected, but also vulnerable, these
a competitive advantage, it must first be secure.
devices can be remotely managed, and can
In Europe, the penalties for a data breach are now higher with the new GDPR of 2018. generate, store, and retrieve a wealth of data, as
Companies that handle EU citizens’ data have new obligations in a number of areas well as initiate service or maintenance requests.26
— including data subject consent, data anonymization, and breach notification —
requiring major operational reform. Regulators will be authorized to issue penalties
equal to EUR10 million or 2% of a business’s global gross revenue, whichever is
greater, for breaches.
According to the Thales Data Security report, 61% of European retailers have
experienced a data breach, with 43% in the past year. Data collected through
online shopping, loyalty programs, and digital marketing enables relatively
small retailers to also become susceptible to cyber attacks. Furthermore, the retail
sector is highly concerned about unauthorized users accessing documents, and
according to a 2018 Quocirca report, 80% mentioned a lack of audit trails on usage
as a major concern.24
According to Booz Allen Hamilton, security incidents included digitally intercepted
print jobs (50%), loss of data from printer hard disks (48%), mailing of documents via
multifunction printers to external sources (44%), and printers getting hacked to gain
network access (18%).25 This survey covered 200 companies in multiple industries in
the U.S. and Europe.
Assuming that a huge quantity of data is secure, it provides serious advantages to 2030 PREDICTION
the retailer that invests in data analytics, enabling a better understanding of the Building blockchains of loyalty
complex web of causality impacting the business. Existing retailer solutions made
Blockchain has robust potential in
possible by data analytics include: the future of retail, starting with early
implementation in supply chain and
–– H&M has launched an Instagram-like site called "Itsapark” that leverages social
fulfillment (driven by Merck, IBM, Walmart,
media influencers to highlight products, engage users, and recommend H&M and even the U.S. FDA and Congress).27
looks. “Changing consumer behavior and technological innovation will continue Empowered by meaningful and purposeful
to transform how and when people shop,” the company said. innovation, blockchain is enabling the
decentralized tracking of goods. In stores,
–– Amazon is partnering with Snapchat to link social shopping with visual product
retailers will use blockchain services to
search and identification. Using Snapchat’s camera to scan an object or bar code, connect product sourcing with tracking
it generates a card showing that item and similar ones along with their title, price, data, which will drive shopper loyalty.
thumbnail image, average review score, and Prime availability. Transparency and data security are key to
the shopper of the future; marrying both
–– Walmart Canada has expanded its app allowing shoppers to scan as they shop
will be paramount to establishing and
(Fast Lane). When shoppers are done, the app communicates their proximity to maintaining shopper loyalty, which will be
the front end. A dedicated lane has six stations for scanning a QR code from the in diminishing supply by 2030.
smartphone that prints a list of products for an employee to validate.
10Retail continues to be driven more by innovation than invention.
With retailers adapting the successes of their competitors to develop new capabilities, the end game is always to pique shoppers’
interest, build loyalty, and capture more spend over time. The store of the future will reflect this thinking and leverage technology to
achieve the twin goals of shopper engagement and intelligent competition. The omnichannel retailer will continue to need physical
walls to frame the shopping experience with digital integration making it more effective in the long run. Those walls will be capable of
changing color and media, speaking to the shopper directly, and creating a more fluid world of media experience. This will shape how
retailers plan and invest in the technology to navigate what promises to be a confusing, yet highly dynamic, future.
11References
(1) https://www.jwtintelligence.com/2018/06/enlightening-retail/
(2) https://www.slideshare.net/MetaPack/tdc18-fnac-darty-omnichannel-delivery-strategy?qid=aaca4523-7fd9-4e80-a654-f3a6315bddca&v=&b=&from_search=1
(3) https://www.thumbtack.com/p/graphic-design-prices
(4) https://flurrymobile.tumblr.com/post/169545749110/state-of-mobile-2017-mobile-stagnates
(5) https://www.edeka.de/eh/minden-hannover/edeka-center-specht-potsdamer-str.-60/infarm.jsp Note funding: https://techcrunch.com/2019/06/11/infarm-series-b/
(6) Examples of small screens http://industriallcd.com/27-motion-sensor-playback. Shopper blog on Persil’s: https://www.spitupisthenewblack.com/2015/03/16/persil-pro-
clean-laundry-detergent-review
(7) Wagamama image from solution provide Pixel Inspiration https://www.pixelinspiration.co.uk/clients/wagamama/
(8) https://www.premiumbeautynews.com/en/digital-tools-are-transforming,11192
(9) Pearch Interactive has multiple case studies here: https://www.perchinteractive.com/single-brand-retailers
(10) Example are from store visits to Aldi in the U.S. and Shanghai.
(11) https://www.emarketer.com/chart/224478/proximity-mobile-payment-user-penetration-worldwide-by-region-2017-2022-of-smartphone-users
(12) https://www.alliedmarketresearch.com/Video-Surveillance-market
(13) GDPR (General Data Protection Regulation) is an EU body of law and regulations on privacy and data protection. As with prior privacy laws, it also covers data export that is
considered private, having a greater impact on international definitions.
(14) https://www.paymentssource.com/news/walmarts-using-ai-to-thwart-pos-theft
(15) https://www.digitalistmag.com/customer-experience/2016/06/07/uber-effect-big-data-makes-price-elasticity-transparent-04255486
(16) https://www.ibm.com/case-studies/boots-uk
(17) https://www.ibm.com/case-studies/boots-uk
(18) https://www.information-age.com/tesco-using-ai-gain-customer-insight-123466328/
(19) https://www.gartner.com/imagesrv/summits/docs/na/customer-360/C360_2011_brochure_FINAL.pdf
(20) http://modiface.com/
(21) https://ardev.es/en/virtual-fitting-room-augmented-reality/
(22) https://www.kantarretailiq.com/contentindex/summaryslidedetails.aspx?id=1512307
(23) https://www.bloomberg.com/news/articles/2019-06-26/: This article focuses on cashierless use; however, the overall system is being installed for broader purposes. Learn
more about Trigo Vision: https://tech.eu/brief/trigo-vision-raises-funds/
(24) https://quocirca.com/wp-content/uploads/2018/09/Quocirca-MPS-2018-Summary-Report-Web.pdf
(25) https://www.boozallen.com/c/insight/blog/printer-vulnerabilities-leave-companies-at-risk.html
(26) https://go.thalesesecurity.com/rs/480-LWA-970/images/2019-Thales-Data-Threat-Report-European-Edition-A4-ar.pdf
(27) https://www.merck.com/about/featured-stories/from-factory-to-patient-merck-pilots-blockchain-project-to-trace-and-track-drugs.html
12FUTURE OF RETAIL TECH David Marcotte Senior Vice President, Retail Insights David.Marcotte@kantar.com
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