Fundraising Team Recruitment Pack - Giving a lifeline to individuals and families through community development - Recruit3
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Fundraising Team
Recruitment Pack
Giving a lifeline to individuals and families
through community development
1
Recruitment Pack Contents
A letter from our CEO 3
TABLE OF CONTENTS
Our Vision and Mission 6
Who we are/Organisation Chart 7
The History of Valleys Kids 8
Key Dates timeline 9
Why the South Wales Valleys? 10
Where do we work? 11
Our projects and what they do 12
Future ambitions for Valleys Kids 17
Fundraising Manager JD 19
Digital Marketing & Fundraising Officer JD 21
Application information 25
- Safer Recruitment Statement
- How to apply
- Selection Process
- Further Information
2
A LETTER FROM THE CEO
Dear Candidate,
This is an incredible opportunity to join an exciting charity with over 40
years track record of innovation and creativity, improving the lives of the
most vulnerable and disadvantaged in the South Wales Valleys. I’d like to
A LETTER FROM THE CEO
thank you for your interest in this new and vital role.
Valleys Kids is undergoing a major transition. We are in the process of
strengthening our Senior Management team and also building a
Fundraising Team. The Fundraising Manager and the Digital Marketing
and Fundraising Officer, are new posts for us. For each post we want
someone who wants to be part of Valleys Kids and make a difference.
We are looking for a Fundraising Manager who has the talent, the
passion and the experience to lead a new and dynamic team, who will
develop innovative ways of raising substantial sums of both restricted
and unrestricted funds to ensure that we continue to answer the needs
of the communities where we are based.
The Digital Fundraising Officer will be an important member of the
Fundraising team, who will create and implement a range of digital
platforms to support the organisation in attracting new supporters,
raising our profile and generating new income streams.
Valleys Kids mission is to support children and families to envision a
better future for themselves, to achieve their potential, to be the best
that they can be and to rise above the: social, economic and
geographical challenges and poverty of expectation, aspiration, spirit and
ambition.
The fundraising team will work across all income streams, primarily
focusing on developing and securing new relationships whilst nurturing
our current supporters, donors and members to increase income
generation. There is a need to diversify, to develop new and exciting
ways using modern methods of fundraising and to increase our social
media presence.
Come and help us fight poverty in the Welsh Valleys.
Elise Stewart,
CEO
3
OUR VISION
Valleys Kids successfully supports individuals, families and
communities in creating opportunities for achieving their full
OUR VISION AND MISSION
potential and broadening their horizons.
OUR MISSION
Valleys Kids will:
• Enable children and young people to grow and develop through
play, education, recreation and creative activities.
• Enable young people who are alienated from society to develop
their self respect and help them to play a constructive role in
their community.
• Enable adults to improve their circumstances, their sense of
well-being and their environment.
• Encourage local people to find their own solutions to the
challenges which face their community.
• Empower local communities to shape the way in which services
are provided and to increase the resources available to them.
4
ORGANISATION CHART
WHO WE ARE
5
VALLEYS KIDS 1977–2021
Valleys Kids is a registered Charity and Company limited by
guarantee. It was established in 1977 as Penygraig Community
Project and became Valleys Kids in 1999.
THE HISTORY OF VALLEYS KIDS
The organisation has worked to:
• release the potential within communities to help counteract
the effects of social deprivation;
• enable people to grow as individuals; and
• find solutions to problems within their community.
We start from the standpoint that everyone can contribute to his
or her community. Everyone has something to give. The
‘disadvantaged’ are not the problem: they are the part of the
solution. We cannot succeed unless they succeed.
Valleys Kids delivers both open access and targeted provision.
There are four Community and Family Hubs. They provide pre-
school, out of school play, youth clubs, 16+ groups, drama
workshops, youth theatre, children’s creative dance, theatre,
music and dance events, and a variety of activities for adults.
As well as the four Community and Family Hubs, there is ‘Sparc’
(a Youth Arts Project), The Family Team and a Residential and
Activity Centre in the Gower. There is also a trading subsidiary
developing social enterprises which include The Factory, The Play
Yard and the Coffi Red Cafes. The Local Authority, the Arts
Council of Wales, Trusts, businesses and individual benefactors
are all key to supporting the work of the organisation.
Valleys Kids has won a British Urban Regeneration Association
Award and the awarding Panel stated: “The Panel was particularly
impressed by its complexity and the quality of the services it
provides. The project is truly inspirational and ambitious. It
demonstrates best practice in all aspects of its work. The Project
has clearly shown its ability to flourish and work to the highest
standards.”
In 2013 a book was published about the work of Valleys Kids, “Can
you hear me? Valleys Kids finding answers 1977-2013”. At the
launch of the book, the Chair of the Arts Council said: “It is a
book that demands to be read beyond our valleys, beyond
Wales, wherever better practices are seen as a recipe for
real lives to grow in real places. Dedicated staff decided 6
to make a difference to many lives by listening to
them, empowering them and learning from them”.
SOME OF OUR ACHIEVEMENTS
1977 We began our work as
KEY DATES TIMELINE
Penygraig Community
Our work with young 1978 Project
people developed with the
opening of an “Open
Door” youth club 1987 Soar Ffrwdamos
Centre, Penygraig was
opened by H.R.H The
The Penyrenglyn 1997
Community Development Prince of Wales
project was established
from four residential 1998 The ArtWorks team
houses established Youth
Theatre groups in three
of our key communities
The ‘Valleys Kids’ brand 1999
was born, becoming a
registered Charity and
Company 2007 Valleys Kids was
awarded the Urban
Regeneration Award
Our 1st cross-continental 2012
performances were held.
The Mzansi Cymru
production, Torchbearers, 2016 Valleys Kids won the
People’s Postcode
was performed by a cast
Lottery Dreamfund as
of young Welsh and
a catalyst to transform
African people in Cape
our residential centre,
Town, SA.
Little Bryn Gwyn.
One of our Social 2017
Enterprises “The Play
Yard” opens its doors 2018 We celebrated our 40th
birthday with an array
of events for our staff,
Our toughest year to date 2020
volunteers and
but successful fundraising
communities.
allowed us to deliver
2000+ essential food, care
and play packs for
families.
Established remote online
engagement sessions
7
We begin our exciting
transition programme for
our new CEO
KEY STATISTICS
• Our area has a strong record of mutual support, inclusion and
community activism, however;
WHY THE SOUTH WALES VALLEYS?
• 1 in 4 of our children live in poverty and the number is
projected to rise.
• 12,000 young people in Wales aged between 16 and 18 years
are not engaged in education, training or employment (NEETs).
• Rhondda Cynon Taff has the worst record in Wales for children
between 13 – 16 years regularly drinking – 26% of boys and 13%
of girls.
• Under 18’s – 40% of boys & girls had experimented with drugs,
of which 50% were current users.
• There is projected to be a 32% increase in the number of 65+
year-olds as people live longer but not healthier lives.
What are the Valleys?
8
OUR LOCATIONS
Valleys Kids works throughout the County Borough of Rhondda
Cynon Taff and in the Valleys of South Wales.
WHERE DO WE WORK?
The area suffers considerable disadvantage with high numbers of
unemployed, lone parent households and debilitating long-term
illness and large numbers of families living in poverty.
Despite these difficulties, there is a strong sense of community
and belonging which is a hallmark of the Valleys. The majority of
people within our communities have well established roots in the
area and a great commitment to it.
Our projects cover a wide area and provide a variety of activities
that appeal to every age group. We deliver sessions dedicated to
the arts (such as theatre, dance and music), open play and youth
engagement. There are also bespoke family support groups.
Volunteers lead activities such as Bingo and Movement and Well-
being. Our social enterprises host sports and recreation activities
and our Coffi Red Cafés, as well as running local shops.
We pride ourselves on having something for everyone at
Valleys Kids. 9
WHAT WE DO
Main Office – Penygraig
The administrative hub of Valleys Kids is the old Co-operative
OUR PROJECTS
Headquarters on Cross Street in Penygraig. The three-storey
building is home to the Management, Finance & Admin Teams, as
well as the Future Families Team.
Penygraig Community & Family Hub – Penygraig
based in Soar Centre, a beautifully converted Baptist chapel and
Vestry which functions as a multi-use community resource for a
diverse range of activities and opportunities. Still known locally as
The Bike Club.
10WHAT WE DO
Penyrenglyn Community & Family Hub – Treherbert
Is set in a spectacular location at the top of Rhondda Fawr. It is
four converted council houses on the Mount Libanus Estate,
OUR PROJECTS
providing a fully accessible, multi-functional space that benefits
the local community. The young people call it “The Proj”.
OUR PROJECTS 2
Dinas Community & Family Hub – Dinas
is based in a small community flat in Pen Dinas, which consists of
5 blocks of flats that have been transformed by a local housing
association. Despite its modest proportions, the flat is used by
people of all ages in the community.
11WHAT WE DO
Rhydyfelin Community & Family Hub – Rhydyfelin
is based on the in the Rhydyfelin Community Centre. Depending
OUR PROJECTS
on the activity we run sessions in the community centre and also
in a converted house on Elm Street.
OUR PROJECTS 3
The Play Yard - Treherbert
The Play Yard is one of our Social Enterprises based in Ynyswen,
Treorchy. It provides play activities for younger children, an
assault course for teenagers and adults, a training pitch for rugby
and football teams. There is a sensory room much appreciated by
families with children with special needs.
12WHAT WE DO
Little Bryn Gwyn – The Gower, Swansea
is a newly built Eco-Learning residential and activity centre set in
OUR PROJECTS
6 acres of land in an area of Outstanding Natural Beauty and SSSI.
It is used by people of all age groups from all Valleys Kids’ teams.
OUR PROJECTS 4
The Factory – Porth
This iconic building, the Thomas & Evans Hills Works, was once
the home of Corona Pop. Now it is the dynamic hub of diverse
creative organisations and a hive of community regeneration
initiatives. Valleys Kids purchased the building in 2011 and it is
now home to our Sparc Team and Art in the Attic. It is
establishing itself as a cultural hub for the creative industries and
social enterprise.
13WHAT WE DO
Sparc – Youth Arts Team
is a key strand of Valleys Kids work which uses the arts to help
OUR PROJECTS
change lives. Sparc run multi-media sessions, including Junior
Drama and Senior Youth Theatre sessions, across all four of our
Centres. They are based in The Factory, Porth.
OUR PROJECTS 5
Future Families
The Future Families Project provides targeted support to families
in helping their children to overcome challenges in their lives.
Parents are helped to improve their life skills and to acquire the
confidence needed re-engage in education, learning, volunteering
or employment.
14PLANS FOR THE FUTURE
Valleys Kids have ambitious plans to extend our reach and
increase our services to maximise the benefits to vulnerable
FUTURE AMBITIONS FOR VALLEYS KIDS
children and families in one of the poorest areas of the UK.
People are our most valuable asset
• We are intent on growing and consolidating our exceptional
core staff teams who are responsible for delivering both open
access and targeted activities.
• A fundamental strand of our work is the contribution of local
volunteers; we wish to safeguard and increase their role in
helping to achieve our aims, providing mutual benefits.
Recruitment of new roles imminent
• As part of our Succession Planning and safeguarding the future
of Valleys Kids, we have secured funding to appoint a new
Director of Programmes and Business Development Director and
new Fundraising team, including a Fundraising Manager and
Digital Marketing Fundraiser.
• This represents a major change in our current management
structure and offers huge potential both to increase our
services and maximise income streams.
Family Support Lifelines
Over the past 40 years Valleys Kids have delivered crucial services
for vulnerable children and families, under the auspices of
Rhondda Cynon Taff. A new Tender for Services is underway
which will, hopefully, see us extending our reach beyond our
existing Community & Family Hubs enabling us to deliver our
unique approach to community development across RCT.
15PLANS FOR THE FUTURE
FUTURE AMBITIONS FOR VALLEYS KIDS 2
Income generation & Community development opportunities:
FUTURE AMBITIONS FOR VALLEYS KIDS
• Creating a Lottery to raise funds support Valleys Kids work and
engage local people
• Ensuring the Valleys Kids brand is known locally, nationally and
internationally
• Generating a diverse donor base including high net worth
individuals
• Creating mutually beneficial corporate partnerships
We are fortunate to have 4 Social Enterprises each offering
unique opportunities for diverse income generation and
community benefits. We are intent on exploring new ideas to help
them to succeed and grow and to develop new ones.
The Factory, Porth – Visit The Factory website here
Iconic venue, once the home of Corona Pop. Now a hub for
Creative Industries hosting:
Art in the Attic - the Robert Maskrey Gallery,
Sparc – Multi-media Arts activities for 8 – 25 years,
Coffi Red Café, An amazing space for
Celebration/Music/Arts/Events
The Old Library, Penygraig – Visit The Old Library online here
Converted to host: Charity Shop,
Coffi Red Café,
Child-care
The Play Yard, Treorchy – Visit The Play Yard online here
Ex-Burberry Factory – Highly versatile
Indoor Play space
3G Sports Pitch
“Ninja Academy” Assault Course
Soft Play & Bespoke Children’s Parties
Coffi Red Café
Little Bryn Gwyn Residential Centre – Learn more about Little
Bryn Gwyn at our website
A little piece of paradise on the Gower
Double storey, 25 En-suite Bedroom Eco-Residential Centre
Adjacent Single storey Activity Space
6 Acres of land in SSSI
An area of outstanding Natural Beauty 16FUNDRAISING MANAGER
Job title: Fundraising Manager
JOB DESCRIPTION
Responsible to: Director of Business Development
Salary: £30,000 - 32,000 per annum
Location: Penygraig, South Wales with some home working
Hours: Full-time
As a family friendly organisation, we recognise that obligations
outside work are important and that balancing work and family
commitments can sometimes be a challenge. We offer a range of
flexible working opportunities.
Annual leave entitlement: 25 days annual leave plus bank
holidays
Employer pension contributions of 3%
Introduction
Over the last 40 years we’ve built up an impressive track record of
improving the lives of the most vulnerable and disadvantaged in
society through working closely with the local community. This is an
exciting time to join us as we are undergoing a period of transition
building a new senior management team.
We are looking for a dynamic, experienced, Fundraising Manager
to build a diverse funding base and lead a new fundraising team
securing our services into the future, for people in one of the most
deprived areas of the UK.FUNDRAISING MANAGER
Key Responsibilities
JOB DESCRIPTION
Working closely with the Business Development Director you will
lead the small fundraising team. You will lead on statutory
fundraising and large bids and you will line manage a team member
who will focus on individual giving and digital fundraising and a
JOB DESCRIPTION 2
team member who will lead on trust and foundation fundraising.
Management & Leadership
• To lead, inspire and motivate fundraising staff and
volunteers, providing them with clear direction and sound
decision-making and enabling them to raise funds and
contribute significantly to organisational development.
• Work with Business Development Director to review and
implement fundraising strategy.
• Manage Digital & Marketing Officer post contributing to
development of Communications Action Plan ensuring key
targets are met. Manage the Trust and Foundations
fundraiser.
• Assist with developing and scrutinising project plans in
collaboration with Project Teams, to ensure they are
accurate, deliverable and will achieve their objectives.
• Lead and directly manage a portfolio of key relationships.
Income generation
• Research potential grant making organisations and analyse
their suitability to feed into the grant prospect pipeline to
achieve identified targets
• Research and develop diverse income generation initiatives
including a local Lottery, digital fundraising, individual giving,
legacy & in memoriam gifts, major donors.
• Prepare and submit high quality funding applications and
reports to grant making organisations.
18FUNDRAISING MANAGER
• Scrutinise project budgets and financial information for
applications and for grant reports.
JOB DESCRIPTION
• Support the account management of successful
applications, liaising with the programme project manager
and finance team and ensuring that funding and reporting
criteria are fully met and specific challenges in relation to
programme objectives transparently communicated.
JOB DESCRIPTION 2
• Develop and initiate innovative fundraising ideas
Monitoring & Evaluation
• Maintain and develop the database of contacts: individual
donors, corporates, grant making bodies ensuring the
General Data Protection Regulations (2018) are adhered to
across all income generation activities and that all data
collection is in accordance with these regulations.
• Review grant agreements
• Ensure all incoming grants are processed in line with internal
procedures and best practice guidelines.
• Ensure prompt and appropriate acknowledgement of all
grant income, ensuring all information relating to each grant
is accurate, up to date and well organised.
• Maintain a timetable of deadlines to ensure grant making
organisations receive reports and other correspondence as
required.
• Ensure that all donor communications are handled
appropriately, promptly and courteously and that complaints
and criticisms are logged, investigated and resolved
● Ensure collection of key data and evidence to enhance
Valleys Kids case for support.
Compliance
• To ensure that Valleys Kids fulfils all its legal, statutory and
regulatory responsibilities adhering to Fundraising Code of
Practise and GDPR legislation.PERSON SPECIFICATION
At least 5 years experience of fundraising in the Charity/Social
enterprise sector
PERSON SPECIFICATION
Ability to lead or oversee income generation from a wide range of
sources including statutory funding, trusts and foundation, trading
income and individual giving.
JOB DESCRIPTION 2
Experience of managing an effective team, with ability to
delegate effectively and to hold people to account.
A commitment to community development, tackling structural
inequality and other barriers to people achieving their potential.
Resourceful, resilient and innovative, with the ability to manage
different priorities
Interpersonal skills and judgement, which inspire confidence and
trust from staff, volunteers, stakeholders and other organisations.
A strong track record of networking, developing and maintaining
external relationships with a wide variety of funders
An effective communicator orally and in writing, able to
articulate our work to a broad range of stakeholders and to
negotiate well.
Experience of budget and financial management
An entrepreneurial approach - able to use resources effectively
and develop new ideas and gain buy-in to implement successfully.
Organised, with excellent time management skills and high levels
of self-motivation.
Awareness of Welsh language, culture and the public services
context in Wales or a willingness to learn.
Flexible with a willingness to work outside normal office hours.DIGITAL MARKETING &
FUNDRAISING OFFICER
JOB DESCRIPTION
Job title: Digital Marketing and Fundraising Officer
Responsible to: Fundraising Manager
JOB DESCRIPTION 2
Salary: £22,000 - £25,000 per annum
Location: Penygraig, South Wales with some home working
Hours: Full-time
As a family friendly organisation, we recognise that obligations
outside work are important and that balancing work and family
commitments can sometimes be a challenge. We offer a range of
flexible working opportunities.
Annual leave entitlement: 25 days annual leave plus bank
holidays
Employer pension contributions of 3%
Introduction
Digital marketing and fundraising are crucial parts of Valleys Kids
Sustainability Strategy. The Digital Fundraising Officer will be an
important member of the Fundraising team, who will create and
implement a range of digital platforms to support the organisation in
attracting new supporters, raising our profile and generating new income
streams.
You’ll work closely with the Fundraising Manager and Business and
Finance Director, liaising with our Community & Family Hub Teams to
help maximise digital marketing campaigns. This will include maintaining
website, creating digital marketing campaigns, setting up and managing
local lottery, email marketing, press & media liaison and identifying and
testing new digital opportunities.
This is an unexplored area within Valleys Kids, which provides an exciting
opportunity for someone with the drive, skills and experience to shape
this important strand of fundraising, future proofing our work supporting21
highly disadvantaged communities.DIGITAL MARKETING &
FUNDRAISING OFFICER
Duties and responsibilities
• Develop a strategic and integrated digital marketing fundraising
JOB DESCRIPTION
programme, including website, email and diverse digital marketing
channels with a focus on recruitment and retention of supporters.
• Work with Valleys Kids’ teams to create, plan, and implement a
JOB DESCRIPTION 2
portfolio of digital fundraising projects and campaigns.
• Set-up, develop and maintain a dedicated Valleys Kids Charity
Lottery
• Use analytics and testing strategies to help optimise the fundraising
sections of the Valleys Kids’ website for conversions and SEO as
well as a positive supporter experience.
• Assist in the development of a clear and strong supporter
experience through all digital fundraising platforms, including sign
up journeys, email campaigns and social media advertising.
• Create engaging and participative social media posts and
experiences, increasing awareness of our work and reaching
income generation targets, ensuring consistency in brand and
messaging.
• Support day-to-day activity across all social media platforms, using
initiative to respond to comments and private messages
• Contribute to and create content plans and support effective
delivery by liaising with colleagues in the rest of the organisation.
• Undertake campaign evaluations, providing reports on digital
fundraising performance, learnings, and recommendations to
improve future performance.
• Work with colleagues to develop insights and understanding of the
motivations, interests and performance of our supporters and their
digital channel habits.
22DIGITAL MARKETING &
FUNDRAISING OFFICER
JOB DESCRIPTION
• Communicate with press and media to raise awareness of our
work and increase profile of Valleys Kids
• Work with colleagues to ensure that all digital fundraising at
JOB DESCRIPTION 2
Valleys Kids adheres to the Code of Fundraising Practice and
our Privacy Policy and clearly reflects our aims, vision and
values.
• Undertake any other duties as required by the Fundraising
Manager, Director of Business and Finance and CEO.
23DIGITAL MARKETING &
FUNDRAISING OFFICER
Person Specification
PERSON SPECIFICATION
Skills and Attributes:
JOB DESCRIPTION 2
It is essential for you to have the following skills and attributes:
• Excellent writing and language skills
• A creative approach to content and engagement online
• Skills in content creation, copywriting and social media design
skills
• Relationship building - ability to engage proactively with
supporters, monitor and address issues arising
• Highly organised approach to work and planning.
• Resourceful and able to work on own initiative
• Ability to work cooperatively and effectively with others to set
goals and resolve problems.
• Demonstrate communication and customer service skills in a
digital environment.
• Ability to work outside of normal office hours to monitor social
media activity.
We work on a time off in lieu basis.
Knowledge
It is essential for you to have the following level of knowledge:
• Knowledge of social media tools, including scheduling, posting,
reporting and analytics,
• Knowledge of image editing & Google Analytics.
Desirable
• Ability to communicate in Welsh
• Adobe Photoshop Skills
24APPLICATION INFORMATION
SAFER RECRUITMENT STATEMENT
APPLICATION INFORMATION
As part of its Safeguarding Policy, Valleys Kids ensures that safe
recruitment procedures are in place and that all appropriate
checks (including the Disclosure and Barring Service checks and
references) are undertaken in respect of all staff.
HOW TO APPLY
• Applications should be made through the Charity Job Website
Fundraising Manager
Digital Marketing and Fundraising Officer
• Please upload CV and a cover letter (of no more than 2 pages).
• Please note that applications without a cover letter will not be
shortlisted.
• Please also complete the Equal Opportunities form.
25SELECTION PROCESS
KEY DATES
APPLICATION INFORMATION
Closing date for applications: 6th August 2021
Interview date: 16th August 2021
APPLICATION INFORMATION 2
OVERVIEW
1. Submit your application
The application will consist of the following:
• CV
• Cover Letter
• Equal opportunities monitoring
2. Face-to-Face Interviews
Short-listed and invited to attend a face-to-face interview.
Face-to-face interviews will take place in Penygraig, South Wales
Please note – Face to face interviews will be subject to current
restrictions and may be modified accordingly. Successful
applicants will be informed prior to these interviews.
26FURTHER INFORMATION
If you wish to have an informal discussion about the post, please
APPLICATION INFORMATION
contact Elise Stewart
Email: elise@valleyskids.org
APPLICATION INFORMATION 4
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