Francophone and Francophile Cities Network's 2017 Meeting - July 17-19, 2017 Event Program - Centre de la francophonie des Amériques
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Francophone and Francophile Cities Network’s 2017 Meeting July 17-19, 2017 Event Program villesfrancoamerique.com
Welcome to Québec City! Table of contents
A WORD FROM THE MAYORS
OF THE FOUNDING CITIES
Québec 5
Lafayette 6
Moncton 7
A WORD FROM THE PARTNERS
Gouvernement du Québec 4
Centre de la francophonie des Amériques 8
SCHEDULE
Monday, July 17 10
Tuesday, July 18 14
Wednesday, July 19 30
Photo: Fairmont Le Château Frontenac
2017 MEETING
Francophone and Francophile Cities Network
2017 MEETING
Francophone and Francophile Cities Network
PARTNER GOUVERNEMENT DU QUEBEC FOUNDING CITY QUÉBEC
The French language is part of Québec’s identity and is Today we showcase all the richness and diversity of
firmly rooted in the history and heritage of the Americas. our French heritage by building cooperation between
It has shaped our culture. It is reflected in the names cities and communities that, at their founding, shared
of cities, lakes and mountains. And it is still alive and the same language.
well, with some 33 million speakers from north to south,
including nearly ten million in Canada. Less than two years ago all this was only a dream:
now it’s a reality. The Francophone and Francophile
A reflection of this vitality, the Francophone and Cities Network is alive and well thanks to your
Francophile Cities Network, is proof that, in addition to enthusiastic participation and to the invaluable
forging bonds of friendship, French is a powerful motor support of our partners.
for municipal development whether in tourism, economic
or cultural terms. This is why the Government of Québec It gives me great pleasure to welcome you all to
is associated with the 2017 Meeting of the Francophone Québec City and to this, the second major meeting of
and Francophile Cities Network, an event in keeping with the Network. As we are celebrating the return of the
our commitment to promote this richness. tall ships more than 400 years after the first French
navigators arrived on the continent, the time has come to
We are pleased to welcome to Québec City, our national strengthen our ties and discuss the future.
capital, all the representatives of the member cities and
organizations. This 2017 Meeting will be an exceptional I am confident that the festive atmosphere that enlivens
occasion to explore new ideas, build alliances that are our city will inspire you, and that together we will develop
profitable to all and cultivate the historical ties that projects that will serve as a vector for development and
unite us. the promotion of our communities.
Together, let’s examine how French culture and heritage
in the Americas can be put to good use to further
develop our communities.
Welcome to the 2017 Meeting of the Francophone
and Francophile Cities Network.
RÉGIS LABEAUME
Welcome to Québec City! Mayor, Québec City
Bienvenue chez nous!
PHILIPPE COUILLARD
Premier of Québec
4 5
2017 MEETING
Francophone and Francophile Cities Network
2017 MEETING
Francophone and Francophile Cities Network
FOUNDING CITY LAFAYETTE FOUNDING CITY MONCTON
The 250,000 French speakers and 4.5 million We look forward to this meeting with excitement.
Francophile Louisianans send you their most cordial Cultural, heritage and genealogical tourism has
greetings. As mayor-president of the city and parish of incalculable potential, and this is a golden opportunity
Lafayette, a regional center considered as the ‘‘Cajun to collaborate with all of the Network’s member
and Creole capital of Louisiana’’, I am very proud of our communities in establishing an approach and developing
rich cultural heritage and convinced that this cultural innovative tools to promote our unique strengths.
and linguistic richness deserves to be preserved, not
only because it enriches the quality of life of all of our Thousands of tourists worldwide are immensely
inhabitants, but also because of its positive impact on interested in the French language, our culture and our
our local economy and tourism. history. They are seeking new, authentic experiences
in their travels. Let’s take advantage of this meeting
Québec City and Moncton are friends and partner- to make our efforts around tourism and economic
cities connected to Lafayette through the history of development stand out, and to solidify our Network.
“New France”, and more specifically because of the very
strong ties that unite the Acadians of the north and the
south. For a long time, we have organized exchanges
and projects with these two cities which often host our
students who want to improve their fluency in the French
language.
In our view, French is not only the second language DAWN ARNOLD
of Louisiana but also the ‘‘first heritage language’’. Mayor, City of Moncton
The current reacquisition of the French language by
our Louisiana youth is an endeavor that is more than
ever pertinent because the rich multi-cultural history
of Louisiana constitutes a very fertile ground to train
young people who will travel throughout the world of
tomorrow in the areas of diplomacy, business, culture
and humanitarian action.
JOEL ROBIDEAUX
Mayor-President, City of Lafayette
6 7
2017 MEETING
Francophone and Francophile Cities Network
2017 MEETING
Francophone and Francophile Cities Network
PARTNER CENTRE DE LA FRANCOPHONIE DES AMÉRIQUES
The Gouvernement du Québec
Dear Francophone and Francophile friends,
is proud to support the vibrant
The Centre de la francophonie des Amériques is proud
to contribute to the development of the Francophone Réseau des villes francophones
and Francophile Cities Network.
We hope that the talks, workshops, and round table et francophiles d’Amérique
discussions at the 2017 meeting will give you the
chance to discuss tourism development and to pool
your expertise in service to this excellent and ever-
growing Network. We believe that starting today, and
in the months and years to come, this meeting will
benefit partnerships and collaborations, and will lay the
groundwork for tourist circuits based on French culture
and heritage all over the Americas.
The Centre believes firmly in the economic, cultural,
and social benefits of the Network for Francophone
communities. That is why it joined the project from the
very first consultations.
I would like to take this opportunity to underline this
year’s celebrations of the 150th anniversary of Canadian
Confederation. Recently, it gave us the chance to
organize great concerts across the territory on June
24th, and we will be continuing the festivities throughout
the year. The City of Québec is also celebrating, so we
invite you to take advantage of your visit to discover or
rediscover its many attractions.
Have a good 2017 Meeting!
DIANE BLAIS
Chairman of the Board,
Centre de la francophonie des Amériques
8 9
Marieme holds a B.A. in Communications and got her start as host
2017 MEETING
Francophone and Francophile Cities Network
and producer of Arshitechs du son-TV, which was shown on the
channel, MAtv. A short time afterward she could be found as VJ and
presenter on MusiquePlus. She currently hosts two documentary
series on UnisTV and TV5. Side by side with this, is her proven
experience hosting events, galas or conventions. Whether at the
helm of the Forum mondial de la langue française in Quebec City,
MARIEME the Semaine québecoise des rencontres interculturelles, the Québec
City Film Festival or one of the many community and official
NDIAYE ceremonies, Marieme knows how to put a human, inspiring and
Master of compelling face on events.
ceremonies
Schedule
MONDAY
MONDAY, JULY 17
17
1 P.M. • 4:30 P.M. | REGISTRATION
Delta Québec Hotel, 690 boul. René-Lévesque Est.
2 P.M. • 4:30 P.M.
Network on the Move – Interactive Working Session
This working session, developed by the Centre de la francophonie des Amériques
and offered in French only, proposes an interactive approach that will help
participants imagine collaborative projects and create relationships that will foster
the development of tourism projects highlighting the French culture and heritage
of their city and their region.
The session is part of a process that will cover the three days of the meeting in
which all participants will have the opportunity to take part in on July 18 and 19.
Jacques M. Chevalier is Chancellor’s Professor Emeritus in the
Department of Sociology and Anthropology and the Institute
of Political Economy at Carleton University in Ottawa. He
has published extensively in anthropology and conducted
long-term studies in indigenous communities in Mexico and
in Peru. His experience in the field has enabled him to create
JACQUES
and implement new schemes in areas such as local economic
M. CHEVALIER development, natural resource management or human
(facilitator)
health. In partnership with the communities concerned, he
coordinates an international project focusing on education,
organizational development and the environment.
Benoît Hurtel has acquired more than 30 years’ experience in
management and risk and complexity management strategy
with the groups, management teams and managers of more
than 70 public and private sector organizations around the
world. He intervenes as an expert consultant, trainer, facilitator,
researcher, author, and guest speaker. Recognized for his
BENOÎT HURTEL
adaptability and flexibility, Benoît Hurtel is a facilitator of the
(co-facilitator) change in the philosophy of preventive management in diverse
and sensitive environments. He is results-oriented, focused on
teamwork and clients, by virtue of operational methods and
certified and transferable tools that have proved their worth
in 30 countries.
villesfrancoamerique.com
11
40 VOILIERS DE PARTOUT DANS LE MONDE
40 TALL SHIPS OF ALL AROUND THE WORLD
MONDAY, JULY 17
2017 MEETING
Francophone and Francophile Cities Network
5:45 P.M.
À QUÉBEC ET LÉVIS DU 18 AU 23 JUILLET 2017
IN QUÉBEC CITY AND LÉVIS FROM JULY 18 TO JULY 23, 2017
Shuttle service from hotels to the École de cirque de Québec, 750, 2e Avenue
VENEZ CÉLÉBRER AVEC NOUS!
• Château Laurier
• Delta
• Hilton COME CELEBRATE WITH US!
• Palace Royal
6:30 P.M. | WELCOME RECEPTION HOSTED
BY THE CITY OF QUÉBEC
THE TALL SHIPS DROP ANCHOR LES GRANDS VOILIERS
IN QUÉBEC CITY AND LÉVIS!
More than 40 tall ships will dock in Quebec City
SE RÉUNISSENT À QUÉBEC ET LÉVIS!
École de cirque de Québec, 750, 2e Avenue
and Lévis from July 18 to 23 to celebrate the Plus de 40 grands voiliers accosteront à Québec et Lévis du 18 au 23 juillet
The mayors of the founding cities and partners will be in attendance. 150 th anniversary of the Canadian Confederation. afin de célébrer le 150e anniversaire de la Confédération canadienne.
Come and discover these magnificent giants of the seas
and enjoy plenty of free activities including: circus acts, Venez découvrir ces magnifiques géants des mers et profiter d’une multitude
animations, fireworks, parade of the boat crews in d’activités gratuites : spectacles, cirque, animations, feu d’artifice, parade des équipages
the streets and other artistic outdoor events. dans les rues du Vieux-Québec et autres manifestations artistiques en plein air.
THE TALL SHIPS AWAIT YOU IN QUÉBEC CITY AND LÉVIS
FROM JULY 18 TILL 23 OF 2017! LES GRANDS VOILIERS VOUS ATTENDENT À QUÉBEC DU 18 AU 23 JUILLET 2017!
For complete programming, visit rdv2017.com Pour connaître la programmation complète, visitez le rdv2017.com
PHOTO : © STI – VALERY VASILEVSKIY
RÉGIS LABEAUME JOEL ROBIDEAUX DAWN ARNOLD DIANE BLAIS
Québec, Québec Lafayette, Louisiana Moncton, Chairman of the Board
New Brunswick of the Centre de la
francophonie des
Amériques
7 P.M.
Welcoming address by Mr. Régis Labeaume
Presentation of the book Franco-Amérique, tribute to Dean Louder, co-author
7:30 P.M. | COCKTAIL DINNER
Tasting stations featuring chefs
Laboratoire international
Short circus show de création intensive
de courts métrages
As of 8:30 P.M.
Shuttle service to hotels (last shuttle at 10 P.M.) kinomada.org
8 AU 1 8 J U I L L E T AU 5 0 5 R U E S A I N T- J O S E P H EST
Présenté par la Ville de Québec et le Secrétariat à la Capitale-Nationale dans le cadre du
Rendez-vous du Réseau des villes francophones et francophiles d’Amérique
12 13TUESDAY, JULY 18
2017 MEETING
Francophone and Francophile Cities Network
7:45 A.M.
Shuttle service from the Château Laurier to the Delta Québec Hotel
Delta Québec Hotel, 690 boul. René-Lévesque Est.
8:10 A.M. • 8:45 A.M.
Arrival of participants
Schedule Delta Québec Hotel, 690 boul. René-Lévesque Est.
TUESDAY
18
8:45 A.M. • 9:50 A.M. | OPENING CEREMONY
Delta Québec Hotel, 690 boul. René-Lévesque Est.
The mayors of the founding cities and partners will be in attendance.
RÉGIS LABEAUME JOEL ROBIDEAUX DAWN ARNOLD DIANE BLAIS
Québec, Québec Lafayette, Louisiana Moncton, Chairman of the Board
New Brunswick of the Centre de la
francophonie des Amériques
CHRISTINE FRANÇOIS LAURENCE ALLISON
ST-PIERRE BLAIS HAGUENAUER AREIAS-VOGEL
Minister of Internatio- Minister of Employ- Consul general Consul general of
nal Relations and La ment and Social of France in the United States in
Francophonie Solidarity, Minister Québec City Québec City
responsible for the
Capitale-Nationale
region
Overview of the Network since 2015
MICHELLE
MORIN-DOYLE
Deputy Mayor of Québec City
Keynote presentation: DNA of your Cultural Offering
Florian Wupperfeld will explain what culture means to
contemporary travellers and how to apply the creative vitality
of your region to your hospitality and tourism mechanisms.
FLORIAN
WUPPERFELD
Founder, Leading Culture Destinations
villesfrancoamerique.com
15TUESDAY, JULY 18 TUESDAY, JULY 18
2017 MEETING
Francophone and Francophile Cities Network
2017 MEETING
Francophone and Francophile Cities Network
Florian Wupperfeld is the founder of Leading Culture Destinations. After studying Billy Nungesser started his company, General Marine Leasing
film production at UCLA before starting his career as a trend scout in 1997, Company, in 1991 with a $7,500 loan and grew it into a $20
working with Mercedes Benz on the launch of the Smart car. He has acted as a million-dollar company. In 2002, he was named one of the
consultant to numerous brands, developing opinion-forming communities for state’s “Top CEOs”. In response to his own frustration over
luxury, hospitality and culture brands across the world. Florian’s approach is to the slow response from government following Hurricane
create platforms for creative communities and commercial brands. After seven Katrina, he decided to run for Plaquemines Parish President in
years at the Soho House Group he is currently working as consultant (brand and BILLY NUNGESSER
2006 and was re-elected in 2010. In April, 2010, Plaquemines
marketing director) for Prêt À Diner, a pop up restaurant brand which can be Lieutenant Governor Parish was affected by an oil rig explosion in the Gulf and
of Louisiana
found at key cultural events such as ArtBasel and Frieze Art Fair. he became the first face of Louisiana’s frustration. In 2015,
he was elected Louisiana’s Lieutenant Governor. He is now
second in command in the executive branch and Louisiana’s
9:50 A.M. • 10:15 A.M. ambassador as Commissioner of the Department of Culture,
Recreation and Tourism.
Coffee break - Networking
Christine St-Pierre was born in Saint-Roch-des-Aulnaies on
10:15 A.M. • 11:30 A.M. | DISCUSSION PANEL June 10th, 1953. She studied at the University of Moncton from
French Heritage and Culture: Added-Value in the 1972-76 and earned a B.A. in Social Sciences with minors in
Business Sector and Tourism Industry demographics, economics and law.
Between 1976 and 2007, she served as a parliamentary
Marie-France Lalonde currently serves as Minister of correspondent in both Ottawa and Quebec City. She was
Community Safety and Correctional Services and Minister CHRISTINE ST-PIERRE assigned to Washington from 2001 to 2005 by the Société
Responsible for Francophone Affairs in the Government of Minister of International
Relations and La
Radio-Canada and was involved in the latter’s journalists’ union
Ontario. Francophonie during that time. After her career in journalism, she decided to
Her previous roles include Minister of Government and make a leap into politics in the early spring of 2007.
Consumer Services as well as Parliamentary Assistant to She was elected as the Liberal candidate in the Acadie
MARIE-FRANCE the Minister of Economic Development, Employment and ridding in the general elections of March 26th 2007, and was
LALONDE
Minister of Community
Infrastructure, focusing on economic development, and to the subsequently re-elected on December 8th 2008, September
Safety and Correctional Minister Responsible for Francophone Affairs. 4th 2012 and April 7th 2014. She was appointed Minister of
Services and Minister
Responsible for Minister Lalonde has a degree in social work from the Culture, Communications and the Status of Women, position
Francophone Affairs,
University of Québec in Hull. She began her career at the she held from 2007 to 2012. She was also a member of the
Ontario
Children’s Aid Society before moving on to the Children’s Cabinet’s Committee for social, educational and cultural
Hospital of Eastern Ontario and then to the Ottawa Hospital. development throughout those two mandates, and is a
She was also co-owner and executive director of a retirement member of the Conseil du trésor. She currently serves as
home in Orléans, the Portobello Manor, and later received Minister of International Relations and La Francophonie
a Leading Women Building Communities award for her in the government of Premier Philippe Couillard.
community involvement. Ms. St-Pierre is recognized as a woman of culture,
one close to people.
Paul R. LePage became Governor in 2011 and was reelected
to his second term with the highest number of votes ever cast
for a Maine Governor. His major achievements include passing MODERATOR
the largest tax cut in Maine’s history, enacting long-overdue
Esther Charron heads Pôles Magnétiques, Art et Culture, where
welfare reforms, reducing the state’s unfunded pension liability,
she executes mandates in strategic planning, training, negotiation,
cutting red tape for Maine’s businesses, signing charter school communication and development, notably at the international
PAUL R. LEPAGE
legislation and paying off the $750 million Medicaid debt to level. She was a consultant at Quebec’s Ministère des Relations
Governor of Maine Maine’s hospitals. He has attracted national attention for his internationales for several years. Her accomplishments while
ongoing efforts to reduce taxes, reform welfare and bring serving as Cultural Attaché at the Délégation générale du Québec
sound fiscal responsibility to state government. ESTHER CHARRON
Québec, Québec in New York City earned her accolades and prizes.
16 17TUESDAY, JULY 18 TUESDAY, JULY 18
2017 MEETING
Francophone and Francophile Cities Network
2017 MEETING
Francophone and Francophile Cities Network
11:30 A.M. • 12 P.M. 2 THE FRANCOPHONE ROUTE
OF LOUISIANA
Coffee break - Networking
12 P.M. • 1:30 P.M. | LUNCH CONFERENCE
Culinary Tourism: A New Trend
Nowadays, producers of the wining and dining experience
have become prime tourist attractions for food tourists in
search of new, fresh and authentic products, no matter how
PHILIPPE GUSTIN CHARLES LARROQUE
far they must travel. Indeed, over the last 15 years, we have International Trade Executive Director,
witnessed the emergence of a new form of travel: culinary Manager, Lafayette
International Center
CODOFIL
tourism.
3
LESLEY The food critic Lesley Chesterman will discuss this new trend PROJECT ON
CHESTERMAN
Food critic
that is gaining momentum on a global scale and will explore PRINCE EDWARD ISLAND
how the Network can take advantage of this hype to highlight
local products and French gastronomy in the Americas.
1:30 P.M. • 1:45 P.M.
Coffee break - Networking
WAYNE LONG
1:45 P.M. • 3:15 P.M. Events Development Officer
Developing Tourist Routes Based on French Culture and Heritage
PARTNERSHIPS FOR THE NETWORK
Based on the conclusions drawn from the July 17 working session, this session
will allow participants to discover certain tools and strategies to develop tourism Jacques Chevalier (facilitator) – Benoît Hurtel (co-facilitator)
routes and circuits that will promote the French culture and heritage of their city
and region.
3:15 P.M. • 3:45 P.M.
Three case studies will be presented to illustrate the diversity of the contexts
of member cities and partner organizations of the Network and to generate a Coffee break - Networking
discussion on the development of tourism projects.
15 h 45 • 17 h | WORKSHOPS – AT THE PARTICIPANT’S CHOICE
Case studies
1 DISPLAY AND SHOWCASE
1 QUÉBEC – CHARLEVOIX –
SAGUENAY – LAC-SAINT-JEAN
THE FRENCH LANGUAGE
In this workshop, participants will be able to discuss the
importance of showcasing French culture and heritage in
their community. The workshop will present various tools to
promote economic development, as well as French heritage
and culture.
In particular, there is a presentation of the video, «Pourquoi se
DANIEL-PIERRE joindre à la francophonie», and of examples of collaborative
BOURDEAU
ANDRÉ ROY from the Élargir
actions aimed at promotion of both the French language and
Director, Office du
tourisme de Québec
l‘espace francophone the vibrancy of the communities. The workshop is intended as
team at the Centre de
leadership et d’éva- a place for wide-ranging discussion of pertinent examples that
luation (CLÉ), Ottawa, could support and inspire Francophones and Francophiles to
Ontario
revitalize their community in the Americas.
Raising awareness of the existence of French presence and
history is the foundation to developing the Francophone and
Francophile Cities Network. The aim of this workshop is to
make its existence known to the greatest number of people.
18 19TUESDAY, JULY 18 TUESDAY, JULY 18
2017 MEETING
Francophone and Francophile Cities Network
2017 MEETING
Francophone and Francophile Cities Network
2 TOURISM, A SOCIAL, CULTURAL AND ECONOMIC
ISSUE FOR FIRST NATIONS: THE EXPERIENCE 4 HOW TO ENGAGE AND
INCLUDE YOUNG PEOPLE
OF THE COMMUNITY OF MASHTEUIATSH
Involvement of young people in civil society is essential for
Much like many French-speaking communities, the First a municipality or community to function well and thrive, but
Nations of the Americas have to employ creative means and it can at times be quite challenging. How can we get young
innovative strategies to address the challenges associated people interested and include them in the Francophone and
with protecting and spreading awareness of their language Francophile Cities Network we are building in the Americas?
and culture. Forty years ago this year, the community of While there is a wide range of ways to get involved in one’s
Mashteuiatsh in the Lac St-Jean region, rallied to preserve JUSTIN JOHNSON
community, it is essential we increase the opportunities for
ISABELLE GENEST
this collective memory and created the Société d’ histoire et President, Fédéra- francophone youth in minority situations to integrate into
tion de la jeunesse
President, Société d’archéologie (historical and archeological society). canadienne-française
the various levels and areas of municipal affairs. Citizen
d’histoire et
d’archéologie de The society’s mission is to maintain and protect the Innu’s (FJCF), Ottawa Ontario participation must be recognized as the pivotal factor to
Mashteuiatsh,
cultural heritage assets, by encouraging their promotion and foster youth engagement and a sense of belonging to the
Québec
transmission through research and shared knowledge, while community and French heritage.
at the same time respecting traditional values. Over the years,
the Société has come to reconcile its original purpose with
the demands of an increasing number of tourists. How was
this organization able to renew and reinvigorate this rapidly
changing sector of activity, and do it in a way that respects the JOSÉE
customs and traditions which are still very much alive within VAILLANCOURT
Chief Executive
the community of Mashteuiatsh? Officer, Fédéra-
tion de la jeunesse
canadienne-française
(FJCF), Ottawa,
3 COMBINING CULTURE AND AGRICULTURE: A FRENCH-SPEAKING Ontario
COMMUNITY THAT STANDS OUT BECAUSE OF ITS DISTINCTIVE
LOCAL PRODUCTS AND GOURMET SPECIALITIES
5 TOURISM AS AN INSTRUMENT OF REVITALIZATION:
THE CASE OF MANITOBA
There is a fine line between agriculture and French culture.
How do we demonstrate the value of the language and Manitoba offers a wide variety of tourism products that
Francophone culture through local products? This workshop incorporates a range of products related to the rich French
relates Saskatchewan’s experience. and local Métis cultural heritage, among which is an
Thanks to the popularity of television shows featuring impressive inventory of assets concerning/related to
chefs, restaurant reviews and local products, consumers Louis Riel, one of the Fathers of Confederation.
JOSÉE BOURGOIN are increasingly informed and curious about the origin and Despite the undeniable richness of this Manitoban heritage,
Business Consultant,
Prince Albert,
quality of their food. They are seeking to discover new NORMAND local tourism marketing organizations have failed to
flavours and take part in authentic culinary experiences. This GOUSSEAU
Saskatchewan
Chief Executive
sufficiently showcase and promote French heritage tourism
heightened curiosity has become the driving force of a new Officer, Entreprises as an important part of Manitoba’s tourism landscape.
Riel, Winnipeg,
economy focussing on local agriculture and farm products. Manitoba Heritage sites, attractions and events have been left more
Agritourism becomes a unique opportunity for communities or less alone to define and market their own products.
to create French cultural tourism experiences and by Industry-affiliated Francophones understand that promoting
extension, to breathe new life into their regions. Manitoba on Francophone markets and elsewhere, and
This workshop will help to equip you in your development positioning it as having a bilingual capacity among its
approaches and strategies, by highlighting the value to workforce, is not a political statement - we are simply
French heritage by promoting local products, tourist affirming its competitive advantage.
circuits, and regional partnerships where the desired result Entreprises Riel has only been engaged in this project since
is community prosperity. autumn 2015, but we have managed to attract government
attention and support. Although it is still early days in the
strategy implementation process, this presentation will
outline the diversity and richness of this tourism offer, past
resistance to it, a review of best practices and the significant
shift by the tourism industry stakeholders in Manitoba.
20 21TUESDAY, JULY 18 TUESDAY, JULY 18
2017 MEETING
Francophone and Francophile Cities Network
2017 MEETING
Francophone and Francophile Cities Network
SESSION FOR ELECTED OFFICIALS Dieppe, NEW BRUNSWICK
Building the Network Together - Proposal of a Steering Committee Simon Daniel
A native of Moncton, New Brunswick, Simon Daniel is part of
the next generation of talented Acadians. He offers an original
5:15 P.M. alternative pop that oscillates between the imaginary and the
Shuttle service from the Delta Québec Hotel to the Château Laurier real. His evocative lyrics are sprinkled with chiac (vernacular
Acadian French); they transport us to his Acadia. Simon
6:10 P.M. Daniel’s first album, EP Jaune, was released on the Le Grenier
musique label in Moncton in 2015. It highlights the unique tone
Shuttle service from hotels to the Terminal de croisières – Port de Québec quality (timbre) of his voice as well as his song-writing talents.
• Château Laurier
• Delta Campbellton, NEW BRUNSWICK
• Hilton Émilie Landry
• Palace Royal Émilie Landry is a singer-songwriter from Campbellton,
northern New Brunswick. Since 2009, she has appeared in
7 P.M. • 10 P.M. various events, such as the Gala de la chanson de Caraquet,
Accros de la chanson and Ma première Place des Arts. In the
DINNER-SHOW summer of 2016, Émilie was a semi-finalist in Québec’s Festival
Showcase of French Culture international de la chanson de Granby. Émilie marries pop, jazz
and folk to emotionally moving texts to relate her amorous
An actress, artistic director and director since her graduation and social misadventures, while weeping and laughing
from the Conservatoire d’art dramatique de Québec in 1990, at the same time.
Nancy Bernier has been involved in roughly 20 professional
productions. Her talent as an actress has been displayed in more
than 25 theatre productions. For the last twelve years, Nancy has L’Orignal, ONTARIO
artistically led several major projects such as Vertiges sur les toits Manon Séguin
du musée and le Parcours 400 ans chrono. She also works as a Manon Séguin was born in 1985 and was the youngest
NANCY BERNIER consultant for the ideation of many artistic creation projects.
Artistic director performer at Ottawa’s Franco-Ontarian Festival. She was only
11 years old but her voice and her stage presence were already
standout. Winner of numerous prizes, Manon has worked
with the biggest names in song in festivals presented both
Pont Breaux, LOUISIANA in Canada and in France. She has appeared in major shows,
The LeBlanc Family with special guest, Yvette Landry including Best of Broadway at the Bell Center in Montréal, and
Born in Pont Breaux, Louisiana, the LeBlanc children, Buddy she performs throughout Québec. She has several albums
(Guitar) and Paige, aged 14, (Fiddle) and Leiton, aged 15, to her credit and is currently preparing her fourth, with Mario
(Fiddle) have been playing Cajun and Creole music for seven Pelchat and several well-known artists.
years. Performing as the LeBlanc Family Band, they have
taken part in various musical events in the southern United Winnipeg, MANITOBA
States, including the Festival international de Louisiane, the Justin Lacroix
New Orleans Jazz & Heritage Festival, often known as Jazz
Fest, and the Festivals Acadiens et Créoles. This young trio Justin Lacroix transports us into his world during a song and
has won several prestigious awards. They are to perform with reminds us that, even though it’s not perfect, life is beautiful.
Yvette Landry, a Grammy-nominated multi-instrumentalist, Originally from Manitoba, Justin moves between folk, rock
award-winning vocalist and songwriter, and author of and blues with catchy melodies and up-tempo grooves. His
children’s books, who is herself a native of Pont Breaux. colorful lyrics combine tenderness and humour with heart
and soul. Whether on stage with his group or with friends at
the local bar, Justin draws on his bilingual repertoire to offer a
relaxed and unpretentious show.
22 23TUESDAY, JULY 18 TUESDAY, JULY 18
2017 MEETING
Francophone and Francophile Cities Network
2017 MEETING
Francophone and Francophile Cities Network
Hunter River, PRINCE EDWARD ISLAND
Ten Strings and a Goat Skin ACTIVITY OPEN TO THE GENERAL PUBLIC
The young acoustic trio, Ten Strings and a Goat Skin,
transcends the Scottish and Acadian roots of the traditional
music of their native Prince Edward Island. By mixing French- 2 P.M. • 8 P.M.
Canadian, Breton, Irish and Scottish threads, they weave a MARCHÉ DES SAVEURS D’AMÉRIQUE (FOOD FAIR) OPEN TO THE
musical fabric of current and eccentric sounds that flirts with
GENERAL PUBLIC
the inspirational sides of indie music. The group explores new
musical territories, adding the B3 organ, ingenious effects and Five tasting stations
daring vocal harmonies, to create a rich sound tinted with a Each station will feature a chef duo that will present typical local dishes to the public.
funky ambiance. It will also be possible to obtain tourism information on the cities and regions partici-
pating in the food fair: Edmunston, Winnipeg, Cap-Haïtien, Lafayette, Plantagenet.
Basse-Terre, GUADELOUPE - CARIBBEAN
Tanya Saint Val INVITED CHEFS CHEFS FROM QUÉBEC CITY
With Tanya Autrement, Tanya St Val, the diva of zouk, treads Chef Stéphane Tesson, MSR Chef Joseph Sarrazin
new musical paths. She is a musical explorer very much
Chef Luc Jean Chef Arnaud Marchand
involved in the artistic composition and technical production
aspects of her songs. She can make very different styles her Chef T - Natacha Gomez Chef Alain Bolf
own. However, it is on stage that the energy of her presence Chef Patrick Mould Chef Sébastien Laframboise
and the emotion of her interpretations take on their full
importance. From the Saint-Lucia Jazz Festival to the Maputo Chef Dominique Auger Chef Guillaume Barry
Festival of Zouk, by way of Le Zénith, the Casino de Paris,
SOB’s and L’Olympia, Tanya St Val has delighted the most Lafayette, LOUISIANA
demanding of audiences with her captivating Caribbean pop. Chef Patrick Mould
Throughout his more than 32 years of experience, Chef Pat
Québec, QUÉBEC Mould has contributed a great deal to the culinary landscape
Gilles, L’Ampli 2016-2017 Cohort of Southwest Louisiana. As educator, TV star, cookbook
Gilles, the name calls up prominent figures from Québec author, chef and manager of various restaurants in the
society of another age. Gilles, the group, is a rock trio whose Lafayette area, Chef Mould is at the forefront of Cajun and
members have been playing music together since they were Creole cuisine. For the past 20 years, he has owned Louisiana
10 years old. We call their musical style “rock song.” With Gilles, Culinary Enterprises, a restaurant industry consultancy firm.
catchy melodies and riffs of diverse sonorities support their He has been Executive Chef and chief spokesperson for
thoughtful texts that cleverly describe the realities of today’s various companies, such as Tony Chachere, Lou Ana and
young adults. The group already has a five-song eponym Ep to Tabasco. Chef Mould has featured in numerous magazines and
its name. appeared in different TV programs, including the season finale
of Anthony Bourdain’s travel and food show, No Reservations.
Québec, QUÉBEC
Quintette Andrée Bilodeau Edmundston, NEW BRUNSWICK
The members of the Andrée Bilodeau quintet are musicians Chef Stéphane Tesson, MSR
with over 20 years of experience. Active on the musical and Originally from Guérande (France), Stéphane Tesson studied
cultural scene of Québec City, they are renowned improvisers. classical cuisine at L’ institution hôtelière Sainte-Anne in
They are equally at home in formal and in unconventional Saint-Nazaire, then at the Lycée hôtelier Jean Quarré in Paris.
contexts, such as the Ligue d’improvisation musicale de He graduated with a professional diploma (CAP) in classical
Québec (LIMQ). cuisine in 1984 and successfully passed his Canadian Red
Seal Chef certification. He is also a certified national food
safety trainer. From 1988 to 2002, Chef Tesson worked at the
Canadian Embassy in Paris, the last four years as Executive
Chef. In 2002, he settled in New Brunswick, and was Executive
Chef at Les Jardins Inn in Saint-Jacques until 2008. Since
As of 10 P.M. then, he has been teaching culinary arts at the NBCC,
Shuttle service from the Terminal de croisières – Port de Québec to hotels Edmundston campus.
24 25TUESDAY, JULY 18 TUESDAY, JULY 18
2017 MEETING
Francophone and Francophile Cities Network
2017 MEETING
Francophone and Francophile Cities Network
Plantagenet, ONTARIO Québec, QUÉBEC
Chef Dominique Auger Chef Arnaud Marchand
Even if for him it is a late vocation, Dominique Auger’s true Arnaud is a passionate young chef and a dynamic
passion is food. With the help of his staff, he learns something entrepreneur. In 2010, he was the finalist on the programme
new every day. Chef Auger believes it is important for a Les Chefs!, which is a fierce competition that measures
company to give back to its community and La Binerie culinary talent, as well as the ability to surpass oneself. In
Plantagenet is a fine example of this. Dominique Auger is a 2015, he developed and launched his line MQparAM, boreal
member of the Canadian Culinary Federation (CCF). products made by Morille Québec. He regularly shares his
talents on television shows and constantly seeks to innovate
in pursuit of his culinary passion. Arnaud Marchand is also
Winnipeg, MANITOBA very socially-involved and supports several causes such as
Chef Luc Jean Autisme Québec and Opération Enfant Soleil.
Having begun cooking at age 15, Chef Luc Jean now has
more than 24 years of experience in this field. His profession
has allowed him to travel and to work in the south of France, Québec, QUÉBEC
in England, Sweden and Australia. He has perfected his art Chef Guillaume Barry
and established his reputation. In 2015, Chef Jean became After studying engineering, Guillaume Barry, who is passionate
executive chef and partner at the Mon Ami Louis restaurant on about cooking, decided to take on this difficult but rewarding
the Esplanade Riel pedestrian bridge beside the Provencher profession. He worked in prestigious establishments, such
Bridge, in Winnipeg. He is also executive chef for the WOW! as the Guy Savoy and the Ritz in Paris before founding a
Hospitality Concepts catering business and hosts a TV series high-end event space in Québec, L’Espace Artevino, with
entitled La main à la pâte, which airs on Radio-Canada. his associate, Claude Zarié. It offers a welcoming space for
every kind of event to both individuals and businesses where
one may discover authentic cuisine made with fresh local
Cap-Haïtien, HAÏTI products.
Chef T - Natacha Gomez
Even after more than 25 years in the culinary field, cooking
Québec, QUÉBEC
arouses the same sense of wonder in Natacha Gomez. She
Chef Alain Bolf
is dedicated to promoting the culinary heritage/traditional
gastronomy of Haiti, whose flavors and typical products can be Trained in Grenoble as of 1970, Alain Bolf travelled throughout
enjoyed at events such as the Salon de la nouvelle gastronomie France to gain experience. In 1977, he crossed the Atlantic to
haïtienne (in Haiti itself) and Montreal’s winter festival, Montreal perfect his knowledge in various establishments and decided
en Luminière, and through the creation of a 100% local label. to make the leap by becoming the co-owner of a pastry shop.
Natacha Gomez is part of the Celebrity Chefs Program at the In 1988, he opened his own shop, Patisserie Le Truffé, where
Holland America Cruise Line, presented in conjunction with he has been well established for over 30 years. He has earned
Food & Wine Magazine. a solid reputation thanks to his pâtés and prepared dishes,
his breads, Viennese and pastries, as well as Le Truffé, the
renowned cake of the restaurant, which also offers personal
Québec, QUÉBEC chef and catering services.
Chef Joseph Sarrazin
Originally from Besançon in France, Joseph Sarrazin completed
Québec, QUÉBEC
his training at the gastronomical restaurant Le Chaland, where
Chef Sébastien Laframboise
he acquired sound knowledge and skills in French gastronomy.
In 1990, he fell in love with Québec City, and decided to After working at the Bistro-B and Auberge La Goéliche, Chef
move there with ideas for projects. After having held several Sébastien Laframboise is now the soul of the kitchen at the
positions in renowned kitchens, he formed a partnership with newly-opened District Saint-Joseph, located in the heart of
Yvan Ouellet and Harold Slater to open the 47e Parallèle. The the St-Roch neighbourhood in Québec City. His flair for what
restaurant specializes in fine fusion cuisine which highlights local is “in” in terms of culinary trends will excite your taste buds. He
Québec products and combines exotic flavours from the four is also in charge of the catering service of the Imperial Bell, so
corners of the world. nothing is too daunting for this gastronomical adventurer. His
notable appearances on Ici Radio Canada’s Les Chefs! and
Chopped on the Food Network have made him one of the
most prominent culinary personalities in the country.
26 27TUESDAY, JULY 18 TUESDAY, JULY 18
2017 MEETING
Francophone and Francophile Cities Network
2017 MEETING
Francophone and Francophile Cities Network
ACTIVITY OPEN TO THE GENERAL PUBLIC
7 P.M. • 12 A.M.
KINOMADA / SHORT FILM PROJECTION
La Nef, 60, rue Saint-Joseph Est
Despite its being based in Quebec, KINOMADA is a travelling project: the team
travels the world organizing intensive labs to conceive and create short films.
Fruit, vegetables, seafood, local products, freshness. Imagine all this… 365 days a These workshops bring together artists and artisans of the cinema, who help
year! The Marché du Vieux-Port brings together over 80 producers and processors one another to produce short films in the space of one week. Since its founding
from the greater Québec City area. It is an occasion to connect with dynamic and in 2009, KINOMADA has traveled across 9 countries and generated close to
passionate merchants that will offer you an authentic welcome and give you the 500 films. KINOMADA Québec 2017 is the 19th edition of this unique creative
small advice that will make all the difference. adventure, and is presented as part of the Francophone and Francophile Cities
Network’s 2017 Meeting.
Participating stands in the Marché des saveurs d’Amérique
Éric Humberset
CAVE À VIN
Québec wine and spirits
Pascal Klein
LES CANARDISES
Duck products
Raymonde Tremblay
CENTRE DE L’ÉMEU DE CHARLEVOIX
Emu oil-based body products and emu meat
Sylvie Gagnon
FERME GOSSELIN
Strawberries
Guylaine Roy
LA TOMATERIE
Tomatoe, cranberry, and canned products
Claudia Mathieu
ÉRABLIÈRE GILMOND HUOT
Maple products
Julie-Reine Larochelle
DOMAINE DE LAVOIE
Wine and ciders
28 29WEDNESDAY, JULY 19
2017 MEETING
Francophone and Francophile Cities Network
7:45 A.M.
Shuttle service from the Château Laurier to the Delta Québec Hotel
Delta Québec Hotel, 690 boul. René-Lévesque Est.
8:10 A.M. • 8:45 A.M.
Arrival of participants
Schedule Delta Québec Hotel, 690 boul. René-Lévesque Est.
WEDNESDAY
19
8:45 A.M.• 10 A.M. | CONFERENCE
Developing the Network’s Brand Image
This informative and interactive session will expose member
cities and partner organizations to various concepts in tourism
marketing. It will also provide answers to key questions related
to the process of developing a brand image for the Network.
MANON COLLETTE
Director,
Marketing Division
Office du tourisme
de Québec
10 A.M. • 10:30 A.M.
Coffee break - Networking
10:30 A.M.• 11:45 A.M. | WORKSHOPS – AT THE
PARTICIPANT’S CHOICE
1 PRINCIPLES AND PRACTICES OF TOURISM AS A VECTOR FOR
SUSTAINABLE COMMUNITY DEVELOPMENT
Under what conditions does tourism truly become a
vehicle for development? The Montréal Declaration (BITS
1996) ‘‘Towards a human and social vision of tourism’’, on
social, fair and sustainable tourism is in tune with several
principles in the frame of reference of the International
Year of Sustainable Tourism for Development. What are the
SONIA
takeaway principles of social, fair and sustainable tourism
VAILLANCOURT in the context of development of the Francophone and
Executive Director,
Conseil québécois Francophile communities of the Americas? In practice, how
du loisir and Vice do they translate into various concrete components within the
President, International
Social Tourism Organi- framework of sustainable tourism development? What is the
sation (ISTO), Montréal, impact of social and responsible tourism on French culture
Québec
and language?
This workshop encourages participants to better understand
the principles and values of tourism that aims to facilitate
accessibility and promote development approaches for the
benefit of communities and regions. It will also deal with the
operationalization of principles, by presenting projects and
inspiring practices.
villesfrancoamerique.com
31WEDNESDAY, JULY 19 WEDNESDAY, JULY 19
2017 MEETING
Francophone and Francophile Cities Network
2017 MEETING
Francophone and Francophile Cities Network
2 REVITALIZE YOUR TOURISM PROJECT:
GET YOUTH INVOLVED 4 GENEALOGY: A VECTOR
FOR TOURISM DEVELOPMENT
Regional communities are rich in history, local products and The genealogy and religious tourism industry is booming.
cultural and sporting activities. Community strong points Studies confirm that religious heritage generates millions of
are their history, their regional products, and cultural and dollars in spin-offs annually in the Québec City region alone.
sporting activities. All these combine to form their own As for genealogy tourism, several countries have realigned
particular community identity, their uniqueness. And these their tourism strategy in order to attract more of these visitors
characteristics are what attract tourists and young people who are searching for their history and their roots. Genealo-
MAXIME JEAN
who are in search of a new way of life. As an organization with GUY PARENT
gy tourism is an odyssey into the past. It involves finding the
Executive director, 27 years of intervention action throughout the province of Administrator, places where a person’s forebears lived, and it arouses keen
Place aux jeunes Espace Solidaire/
en région, Québec,
Québec, Place aux jeunes en région relies on that community Carrefour de généa-
interest among more and more travelers. Many of these tra-
Québec distinctness to persuade young graduates to discover the logie de l’Amérique velers retrace the footsteps of their ancestors throughout the
francophone de
regions through exploratory trips. These trips allow young Québec, Québec world. For them, gazing upon their forbearers home, breathing
people to further investigate their interest in moving to a in the air of the neighbourhoods where their ancestors lived,
particular region. They find out about the available activities, and walking in their footsteps, are all part of the genealogy
meet the local people and explore opportunities to settle there tourism experience.
(employment, entrepreneurship or training). Once established
in a community, some of these young people are, in their turn, Espace Solidaire is an organization of volunteers who are pas-
instrumental in raising the community profile by bringing to sionate about heritage, history and genealogy. In response to
it their know-how and their enthusiasm. This is an inspiring this trend and to provide Québec with a dedicated facility for
project that can be adapted to your community. JEAN-ROBERT
welcoming these tourists, we plan to open the Carrefour de
FAUCHER Genealogie de l’Amérique francophone (CGAF). The proposed
Administrator,
Espace Solidaire/ site of this facility is the magnificent Saint-Jean-Baptiste
3 HOW CAN WE CONVEY THE INTANGIBLE
ELEMENTS OF A TOURISM OFFER?
Carrefour de généa-
logie de l’Amérique
francophone de
church, which is classified as a Heritage Building.
Québec, Québec
Cultural tourism is experiencing impressive growth in interest
from today’s travelers. Known for its tangible components,
such as museums, art galleries, monuments, historic and
other sites, cultural tourism has gradually evolved toward the
5 AN ECONOMIC POTENTIAL WORTH DISCOVERING,
RECOGNIZING AND EXPLOITING
intangible elements of culture. What do we mean by economic development and the direct
But what exactly is an intangible element? This workshop correlation between it and the French-speaking community?
MARIE-ANDRÉE will allow you to become familiar with this concept, both How can we help revitalize French culture through
DELISLE
Director,
from the perspective of a tourist destination and its offering, economic development? What is the potential impact of the
Marie-Andrée Delisle and from the point of view of the visitor in search of authen- Francophone and Francophile Cities Network on language
Tourisme-Conseil,
tourism management tic experiences where interaction with the local population and French cultural identity with respect to economic
and planning, becomes their main reason for travel. factors?
Montréal, Québec ÉTHEL CÔTÉ
Showcasing French heritage, history and culture are wonder- President, Alliance The mission of the Alliance économique francophone is to
économique
ful ways to emphasize these elements in a dynamic way. At francophone promote an inclusive Francophone economic space. In our
the same time, it allows the communities that are visited to Ottawa, Ontario
view, a Francophone company is one that is owned and/
experience a sense of pride and belonging. or managed by Francophiles (admirers of all things French),
This workshop will present a few strategies for development values the use of the French language in business, offers
and partnerships to illustrate how certain innovative and products and services to all citizens at the local, regional,
inspiring practices can showcase French culture and heritage national or international level, and contributes not only to
throughout the Americas. The accompanying concrete exa- the economic, but also to the cultural development of its
mples are intended to position participants in their approach community.
to tourism. Research shows that sharing the same language cements
collaboration. This can be seen in various sectors (one being
tourism) as attracting investment, employing Francophones,
creating new businesses and growing existing ones,
Francophone economic immigration, and community
32 33WEDNESDAY, JULY 19 WEDNESDAY, JULY 19
2017 MEETING
Francophone and Francophile Cities Network
2017 MEETING
Francophone and Francophile Cities Network
development. This participatory workshop will highlight best practices and 3:45 P.M. • 4:30 P.M. | CLOSING CEREMONY
experiences that make a difference. Conclusion by the mayors of the founding cities
Tourism is a community development process that can significantly impact the Invitation to the 2019 Meeting - Cheers to the Network
sense of pride of Francophones and Francophiles, depending on the end result
on the community’s economic and cultural vitality. Together, let us envisage the
4:45 P.M.
Francophone and Francophile Cities Network as a vital force that revitalizes,
supports the development of, and expands the Francophone and Francophile Shuttle service from the Delta Québec Hotel to the Château Laurier
communities of the Americas.
6:30 P.M. • 10 P.M.
11:45 A.M. • 12 P.M. Mâts & cordages, École de cirque de Québec
Coffee break - Networking Free evening, Opening of RDV2017 (Tall Ships Regatta)
12 P.M. • 1:30 P.M. | LUNCH CONFERENCE
Elizabeth Moore Aubin is serving as the Chargé d’Affaires a.i.
in Ottawa, Canada. She began her tenure as the Deputy Chief
of Mission in May 2016. She has previously served at the
U.S. Consulate General in Toronto as well as in Algeria, Israel,
USNATO in Brussels, Hong Kong, Italy and Curacao along
with various positions at the State Department in Washington,
ELIZABETH
D.C. Elizabeth holds the rank of Minister-Counselor in the
MOORE AUBIN Foreign Service. She speaks French and Italian and has a B.A.
Chargé d’affaires a.i.
in Ottawa in Political Science from Barnard College, New York City, 1987.
She is married to Daniel J. Aubin.
Presentation of a short documentary on Kinomada
Announcement of an Agreement on Youth Mobility
between LOJIQ, the Office franco-québécois pour la
jeunesse, the Centre de la francophonie des Amériques
and the City of Québec
MICHEL ROBITAILLE
Chief executive officer,
LOJIQ
1:30 P.M. • 1:45 P.M.
Coffee break - Networking
1:45 P.M. • 3:45 P.M. | PARTNERSHIPS FOR THE NETWORK
Jacques Chevalier (facilitator) – Benoît Hurtel (co-facilitator)
Discussions and consensus-building on the guiding principles and courses of
collaborative action that will contribute to the development of tourism projects
designed to display our French heritage and culture to best advantage.
Photo: STI
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