France Market update Monica Mac Laverty & Severine Lecart Tourism Ireland - #TEDNI - Tourism NI
←
→
Page content transcription
If your browser does not render page correctly, please read the page content below
France
Market update
Monica Mac Laverty & Severine Lecart
Tourism Ireland
#TEDNI
#TEDNI
France
TNI Masterclass
Monica MacLaverty–ManagerSouthern Europe.
Severine Lecart–Marketing Manager,France.
27March2019
#TEDNI
FRANCE IOI 2014 2017 % change
2014 - 2017
Visitors 441,000 539,000 +22%
Revenue (€)
1,000,000s 221 312 +26%
Holidaymakers
1,000 255 336 +32%
Holidaymaker
Revenue (€)
1,000,000 124 195 +57%
FRANCE NI 2014 2017 % change
2014 - 2017
Visitors
France +13%
48,252 62,076 +29%
Revenue (£)
1,000,000s 9 15 +8%
Holidaymakers
1,000 25 34 +11%
Holidaymaker
Revenue (£)
1,000,000 4 6 +35% #TEDNI
IRLANDE
Au rythme de vos émotions
#TEDNI
Building the brand
Slow Road along The Causeway Coastal Route
#TEDNI
Building the brand - Slow Road along The CCR
#TEDNI
2018 OVERALL PUBLICITY RESULTS
Building the brand – Publicity NI EAV: £5,265,582
19 media visited in NI
National TV – 2018 highlights
2 reports broadcast
during national
news
CCR / GOT
2 reports dedicated to gardens:
Antrim Castle / Ballyrobert Cottage 52 min. about trains & discovery of the IOI
#TEDNI
2 reports about markets & gastronomy in NI
Building the brand – Publicity
Press – 2018 Highlights
#TEDNI
Building the brand – Publicity 2018 SOCIAL REACH: 5,757,078
Influencers – 2018 Highlights
Influencers group trip in Belfast and CCR
Photographer trip
#TEDNI
#TEDNI
#TEDNI
Game of Thrones Tapestry
Autumn is coming… in Bayeux !
Opportunity to showcase NI - GOT Territory to a global Audience
and provide reasons to travel to experience NI as a holiday destination
Partnership between Ulster Museum, TNI, Bayeux & Tourism Ireland
#TEDNIWebsite & E-mail marketing Email marketing
Website
1.6M
visits
100k
addresses
#TEDNISocial Media SOCIAL MEDIA &
COMPETITION PRIZES
269k
Followers
#TEDNIWhat do the French love about Northern
Ireland?
How to win more business?
Bon appetit!
Bienvenue! #TEDNIOpportunities for conversion
In Ireland opportunities
• Hosting Trade fam trips via Tourism NI
• Host media visits via Tourism NI
• Meet the Buyer workshop
In market opportunities
• IFTM Trade event in Paris
• Groups Workshop Paris
• Regional Roadshow
• Trade Sales missions
Online opportunities
• Content for consumer / press / trade
ezine and social media
• Offers on Ireland.com / consumer ezine /
competitions
• Joint campaigns
#TEDNIOpportunities for conversion
tourismirelandindustryopportunities.com
#TEDNI 17Jan Feb March April May June July August Sept Oct Nov Dec
TV advertising,
Digital activity IAE activity
SPD/Greenings
Partner Co-Op activity
40 in FR
Game of Thrones Tapestry in Bayeux.
CarrierCoop NI Showcase weekend of 13th September
Belfast campaign:
Expedia Causeway Coastal
Golf promotions – 148th Open Route Roadtrip
Year round SEM / Social Media / Content Marketing/ Ireland.com/Email Marketing.
Year round PR & Publicity Programme / Digital PR. 100+ journalists to visit Ireland.
B2B2C : Trade activation in advance of consumer activity, webinars, fam trips
Regional Regional Groups Regional
IFTM Trade
Roadshows – Roadshows – Workshop Roadshows
show Paris
Toulouse Toulouse Paris Lyon & Nice #TEDNIYou can also read
