FOR THE FIRST TIME, THIS IS YOUR INVITE TO BECOME A MH SHAREHOLDER
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FO R T H E F I R S T T I M E , T H I S I S YO U R I N V I T E
TO B ECO M E A M H S HAR EHO LD ER
JOY
WALKING INTO MARKET HALLS IS A FEELING. IT’S HARD TO
DESCRIBE PERFECTLY. BUT IT IS EASY TO EXPERIENCE .
It will lift your spirits high and always make you feel welcome. We exist to create JOY.
JOY in friendships, community and shared experiences. JOY in delicious tasting flavours and food,
great beer, highly quaffable wines & creative cocktails. Joy in having a unique place to go with stories
to tell and things to discover.
Whichever hall you are in it is immediately recognisable with an unmistakable vibe and energy.
WHAT MAKES US STAND
OUT IN THE INDUSTRY?
Our gold dust community and how they make
Market Halls part of their life routine –
read on to find out more and why.
PURPOSE
Our Purpose is to connect our
community through creativity,
consistency and nourishment in the
memorable spaces we passionately
bring to life.
Curating good times with truth and authenticity. Allowing our loyal
community of traders and customers alike to lead a more joyful
life, flavoured by their own perspectives.
We are driven by enjoying and enhancing life.
3 I NVEST I N US 2021
THE STORY
SO FAR
FOUNDED IN 2017 BY AN INNOVATIVE, Market Halls is the ultimate destination; blending
COMMUNITY MINDED, GOOD TIME imaginative food experiences with great bars,
AFICIONADO ANDY LEWIS-PRATT, a cultural events programme, community
MARKET HALLS HAS REFORMED initiatives, a place to work and a place to meet
friends. It’s a place where ‘staying awhile’ is
THE WAY THAT PEOPLE CHOOSE TO
highly encouraged.
SOCIALISE, EAT, WORK AND PLAY IN
THEIR LOCAL COMMUNITIES OF FULHAM,
VICTORIA AND OXFORD STREET AND
THAT IS JUST THE START.
“Before the World ground
Inspired by worldwide influences and trips to to a halt, our trajectory to
hundreds of food halls, captivating architecture,
success was only going one
standout bar experiences, trusted membership
clubs, hotels, urban escapes and community way and that was steeply
hubs, our emphasis is on creating a bustling up. We cannot wait to jump
atmosphere of fun. 3 years on from our initial
launch date we are proud to be the nucleus of
back on this journey!” “FULL OF AUTHENTIC PASSION AND RE-
a unique community of customers and creative
ENERGISED VISIONS, THE MARKET HALLS
food traders in 3 well established venues. TEAM ARE READY TO REOPEN AND WE ARE
“
INVITING YOU TO BE PART OF THIS…
ANDY
CEO, FOUNDER, GOOD TIME LOVER, VISIONARY
4
MARKET HALLS LEADER
THE JOURNEY SO FAR
BEGINNING OXFORD STREET IS BORN REACTION
WE WERE
It all started with an idea. The research The third site opens to much excitement We survived the pandemic and GROWING
and development phase was funded from the Market halls community stayed committed to our vision. WITH PACE
personally by Andy. Market Halls was becoming the biggest food hall in
defined and the mission was clear. London.
2018 2020 PT1 2021
2015 FULHAM & VICTORIA 2019 THE WORLD STOPS 2020 PT2 NEW CHAPTER
ARE BORN
We were growing with pace, We are ready to reopen. Our backers are
Andy brings in 3 experienced and then suddenly… in place, our restructure is live. And now
and renowned angel investors. A little challenge presented itself this is YOUR CHANCE to be part of the
aka the World stopped. reawakening; the new chapter of Market
Halls, based on solid foundations with an
exciting new future.
5 I NVEST I N US 2021
MARKET HALLS EXPERIENCE
H E R ITAG E BARS HOSTI N G TALE NTE D & C R EATIVE
TH E GOO D TI M ES KITC H E N S
T H E W A L L S : A B S O R B A N D E M A N AT E T H E L A U G H T E R
T H E WA L L S : F R A M E T H E M A R K E T H A L L M O M E N T S
SOM ETH I NG
R E A L LY S P EC I A L
I N TH E M I DDLE
S PAC ES TO S IT, TO D I N E ,
GALLE RY S HOWCAS I N G
TO STAY A WH I LE .
LOCAL TALE NT
ALO N E O R TOG ETH E R
OUR
COMMUNITY
CU LTU RAL EVE NT MAR KET HALLS
PROG RAM M E SO U N DS
T H E H A L L S : M E E T I N , B E I N S P I R E D BY, F E E L W E LC O M E
6 I NVEST I N US 2021
WE ARE A RESULTS
MARKET LEADER
01
H I G H QUALIT Y FOOT FALL
R E P U TAT I O N RETENTION
NPS BEST IN CLASS
(NET PROMOTER SCORE) CUSTOMER RETENTION STATS:
SCORE OF 62 80% OF OUR 02
W H Y I S T H I S I M P O R TA N T ?
CUSTOMERS CO N S I STENT S PEN D
PER H EAD
Anything over 50 is considered excellent. ARE REPEAT
It represents the likelihood of customers
CUSTOMERS
recommending Market Halls to a friend
or colleague. We score 62 which is well 03
CONVERSION OF SALES ON
above national average of 43.
OTHER REVENUE CHANN ELS
(BASED ON 2019)
UNIQUE SPACES
The go-to destination for private events
and takeovers for brands such as Lulemon,
Niketown, Haig Club and Apple.
04
EXPAN D I N G CO M M U N IT Y
7 I NVEST I N US 2021
WE HAVE A HIGHLY
ENGAGED COMMUNITY
Our community is not only incredibly strong physically, but also digitally.
EMAIL SOCIAL PRESS EVENTS &
COM M U N ITY
We have an engaged Combined social media 5 million OTS across I N I T I AT I V E S
community. 30,000 following of 60k (Insta and national media and press.
Email database. Facebook) with a consistent Sought after
Engaged and committed community event &
engagement rate.
Above industry average open rate
PR team. adventure programme.
of 24.9% and click through of 1%.
Target 2021 is to double this
alongside revised communications
(Pivoting live events to online digital
strategy.
activations during the pandemic).
AS SEEN IN:
8 I NVEST I N US 2021
WHAT An amazing place with a beautiful roof terrace!
THEY SAY
Great choice of food and drinks, and amazing
customer service.
“ Excellent central hub to meet friends and family,
had a lovely afternoon drinking and snacking here.
MARKET HALLS! A CUSTOMER Excellent facilities - I highly recommend this safe
little hideaway.
BASE LIKE NO OTHER!
THE SPACE, LIGHT ENVIRONMENT “Good variety of food and drink options in a
market food and seating arrangement!”
AND COMMUNITY FEEL!
THE WAY IT LOOKS, THE HISTORY
Excellent set up at this new smart food hall. Tidy,
& THE ARCHITECTURE. clean and very well organised. It hosts a diverse
range of food outlets so there is something
“
for everyone and good healthy and vegetarian
options. Highly recommended!
SOURCE: GOOGLE REVIEWS
SOURCE: CUSTOMER FEEDBACK CIL CDD 130519
9 I NVEST I N US 2021
A LITTLE INSIGHT INTO
OUR COMMUNITY
We bring people together OUR TYPICAL MARKET HALLSTERS ARE:
through good food and good • 25-45 YEARS OLD
experiences. Our unique • A F F L U E N T W I T H D I S P O S A B L E I N C O M E
community come to the • A B I L I T Y TO B E F R E E
halls several times a week, if • P A S S I O N AT E A B O U T E X P E R I E N C E S A N D H AV I N G A G O O D T I M E
not several times a day. Our
spaces form part of their
routine, core and life. OUR CUSTOMERS ARE GOLD DUST
INTERESTS:
This frequency of their
• Adventure • Happiness seekers
presence is TRULY UNIQUE
• Experience led • Weekend lovers
in an industry where choice
• Unique experiences • Community driven
and convenience options • Wellness • Festivals, culture, music
are overwhelming. • Tasty, good value, interesting food
10 I NVEST I N US 2021THE MARKET HALLSTERS
EVERYONE WHO VISITS IS UNIQUE. BUT IF WE HAD TO PUT THEM INTO BOXES...
01 02 03
LOCA LS BRUNCHER TOU R I ST
MH forms part of their everyday life, MH Relaxed, happy, never too sure how many Looking for a trusted place to hang out
is their base and their home away from they will be for brunch or what they’ll order with plenty of choice.
home. They don’t even need to ask but confident MH will have all options covered.
‘Where should we meet?’
04 05
OFFICE WORKER R OA M E R
10 minutes away, MH is perfect for a quick These guys work and play all over the city.
coffee on the way to work, or something MH is the destination of choice for the self-
delicious at lunchtime, or the ultimate spot to employed, the freelancer and the entrepreneur.
meet contacts for a few drinks after work. Hopping from one hall to another safe in the
knowledge that MH always delivers.
11 I NVEST I N US 2021“We’re really excited to team up with
Market Halls and their relaunch and
rebrand is all about creating an incredible
OUR vibe and atmosphere.
From my experience with Market Halls it
COLLABORATORS is a welcoming, friendly, upbeat, vibrant
place and bringing my brand Poké the
Bear to the table really excites me as
we’re brand new, healthy and nutritious.
H O M E TO A H OST O F I N C R E D I B LE B R AN DS It’s a great partnership. Along with all the
other incredible food brands, I think all
our sites are going to be a huge hit.”
CALU M BEST -
FOU N DE R OF POKÉ TH E BEAR
“We’ve been with Market Halls since day
one & have full confidence knowing they
are coming back stronger & better.
Fanny’s Kebabs partnership with Market
Halls has been greatly successful & a
relationship that we truly believe in. The
atmosphere within the halls is exceptional
& it buzzes throughout the week”
CLAU DE COM PTON -
FOU N DE R OF FAN NY’S KEBABS
12 12 I NVEST I N US 2021WE ARE BACKED BY… THE GUYS
WHO POWER...
A B IG
WELCOM E TO...
PR IVATE EQU IT Y PROFESS IONALS AN D O PERATO RS WHO KNOW HOW TO DO TH I NGS R IG HT AN D AR E PASS IONATE
ABOUT EXPER I ENCE LED CON SU M ERS BUS I N ESS ES . I NVESTM ENT PLATFO R M S PECIALI S I NG I N EXPER I ENCE LED
CON SU M ER BUS I N ESS ES WITH A FEEL GOOD FACTO R . FOU N D ED BY FO R M ER TPG PROFESS IONALS, GCP B R I NGS
CO R PO RATE FI NANCE AN D O PERATIONAL SU PPO RT FROM DAY 1 .
K N OW L E D G E
WHO?
A team of super exciting, talented & driven entrepreneurs,
operators and private equity professionals who have been
AU T H E N T I C I T Y
there & done that & got way more than a t-shirt. These
guys know the definition of FEEL GOOD.
PAS S I O N
WHY THIS FEELS GOOD
We were in the fortunate and very humbling position of
having to choose between several investor offers. For us
ALIGN M ENT
the choice was easy. The team at Gees Court not only
are investing in us to reach new heights, but they are also
E S AT ( F O U N D I N G PA R T N E R ) 100% ‘IN’ when it comes to being part of our mission,
culture & 5 year vision.
“We are proud to have invested in Market Halls, helped OPPORTU N ITY
them navigate through the pandemic and partnered They are humans, with voices, with ideas and with hearts.
with them on their re-opening journey. We have
And we share the same values. Investing in consumer
decided to lead a new round of funding that will not
businesses which provide rewarding social experiences EXPERIENCE
only help Market Halls gain momentum but project
and interactions, Market Halls is very much their cup of
them into new locations and unlock further growth
feel-good tea. The GCP team are looking forward to
opportunities. Our community has always been an
integral part of the story and now, for the first time, reawakening the halls collaboratively and with a shared
we invite them to become shareholders and common purpose, to give our community exactly what
13 brand ambassadors.” they want and need. INVESTOR
I NVEST I N
DECK
US 2021
2021WE’RE COMMITTED TO HAVING A
POSITIVE IMPACT ON OUR PLANET
CO M M I T T I N G TO P U T T I N G O U R P L A N E T F I R S T.
I N T E N T I O N A L PA R T N E R S H I P S FO R A N I N T E N T I O N A L C O M M U N I T Y
W E P L E D G E TO R E AC H T H E FO L LOW I N G G OA L S
We know where we want to go in terms of the impact we have on our planet
and we know the positive changes we want to make. We don’t want to do
this alone, we want to do this with partners that become part of our fabric R E D U C E I M PAC T
and help us get there. We are embarking on this journey as of now and make We want to reduce our impact on the planet.
a promise to ourselves and our community that by the end of 2021, we will
have a portfolio of partners in place to help us achieve our mission.
R E D U C E CAR BO N E M I S S I O N S
We will work to understand our scope 1,2 and 3
emissions and put in place a robust carbon
P O S I T I V E I M PAC T H E R O E S
reduction plan to cut our emissions.
We’re calling these guys our positive impact heroes and we have many on
C O L L A B O R AT E
our target list (and welcome any ideas) We have already signed up to
We will partner with brands who can accelerate this
BrewDog’s Planet First Locals scheme which is committed to reducing carbon
and contribute towards the goal.
emissions by at least 15% over the next 12 months. With BrewDog’s help
and expertise, we will put in place a carbon reduction plan and BrewDog will
T H I S I S FO R U S TO FIX
remove all remaining calculated emissions from the atmosphere via its Lost
As the human race; making a commitment to
Forest and Dark Forest projects.
change with no excuses.
TO R A I S E TO H O S T TO C O M M I T
OTH ER POSITIVE £50,000 10 0 INCLUSIVITY & DIVERSIFICATION
14 I M PA C T P R O M I S E S FO R C H A R I T Y PA R T N E R S WO R K E X P E R I E N C E P R O G R A M M E INVESTOR DECK 2021WHY INVEST IN
THIS INDUSTRY?
W E O P E R AT E I N A H I G H G R O W T H S E G M E N T
15 I NVEST I N US 2021WHY INVEST IN THIS INDUSTRY?
FOOD HALLS IN “ Food Halls are the fastest growing
restaurant category in Europe; emulating
THE UNITED STATES “
growth in the US = opportunity!
S O U R C E : C U S H M A N & WA K E F I E L D
250
200
NO. OF FOOD HALLS
150
100
“ The CACI and recent F-Hub report jointly
estimate opportunity for almost a further 200
additional food and community hubs across the
“
50
UK in their offering = opportunity!
S O U R C E : F- H U B FO O D H A L L I N S I G H T S 2 0 2 1
2010 2019
POPULATION VS NUMBER
OF FOOD HALLS
“ Global demand for food hubs is at an all time
high. In Oslo alone there are 3 successful food
halls within a 20 minute walk of each other
servicing a population of 0.69million.
POPULATION FOOD HALLS POPULATION
(APPROX) PER FOOD HALL
By comparison, the UK is currently hugely under
“
LONDON 9.3M 26 358,000 specked in their offering = opportunity!
S O U R C E : F- H U B FO O D H A L L I N S I G H T S 2 0 2 1
NEW YORK 8.5M 39 220,000
OSLO 0.69M 3 230,000
16 I NVEST I N US 2021WHY INVEST IN
THIS INDUSTRY?
01 02 03
DESI RE INTENTION CA P T U R E
Going to coffee shops, restaurants Food Hubs attract a high spend
and pubs are THREE of the top five demographic.
most missed social outings as a 47% of consumers intend
result of the coronavirus lockdown to spend extra in 2021 to
Food Hall customers are typically
= proof that consumer desire for reward themselves
young with high disposable income
visiting Market Halls is very much at SOURCE: MCKINSEY & COMPANY COVID-19 UK (83% employed; 76% 18-39
the forefront of consumer minds. CONSUMER PULSE SURVEY years old)
SOURCE: ALLEGRA STRATEGIES 2020 SOURCE: CIL
= HIGH TURNOVER
17 I NVEST I N US 2021BUT SPECIFICALLY…
WHY INVEST IN
MARKET HALLS?
18 I NVEST I N US 20211. WE HAVE STRONG
FOUNDATIONS TO GROW FROM
H E R E A R E A F E W K E Y FA C T S W E ’ R E P R E T T Y P R O U D O F . . .
19% £1.5M
SINCE 2018 WE
Victoria’s turnover saw an increase of Victoria boasted a £1.5m EBITDA in the
H AV E W E L C O M E D
19% like for like just before we closed 12 months to Feb 2020.
2.3M
in 2020.
PEOPLE
£387K 26%
Total average weekly revenue Nearby centre Nova posting like for like
for the 8 weeks ended sales up 26% post Victoria’s opening
W E H AV E A P R O V E N 8th March 2020. and increased footfall.
EXPONENTIAL
GROWTH
PATTERN £20M EXCELLENT
Annualised sales from the 8 We scored EXCELLENT in a recent
weeks ended 8th March 2020 survey amongst our customers for
atmosphere, quality of food and location.
19 I NVEST I N US 2021A N DY | FOUNDER & CEO
An entrepreneur with an eye for fun and a passionate pioneer of good times,
Andy is a visionary with a unique business brain. Orchestrating multiple
successful start ups across the retail, leisure and hospitality industries as
well as being CEO of a major public company, Andy has all the evidential
credibility behind him and is a key ingredient to many successful ventures.
He’s a pretty humble fellow so let us showboat on his behalf…wherever
Andy is involved, you can expect innovation, ambition, pace and most
importantly in this context, results. And as a bonus, a really enjoyable time
AND A TEAM in getting there. The relationships Andy nurtures and maintains in supporting
businesses is vital to Market Halls success. He is believed in, sought after
WHO WILL DELIVER
and supported and it’s not hard to see why. Andy is the core to everything
Market Halls does, never distant or hidden in an office, he is very much
involved and leads the team towards his vision with a passion that emanates
all the way through to the walls of the halls.
A balanced team with extensive experience in
hospitality, events and entertainment, we have all
invested heavily in our learnings and experience
through both successful and failed projects; K AT I E | CFO & COO
celebrating both equally and always driving
forwards with progressive minds.
Keeping us all on track! Katie is more than our CFO, she is the Market Halls
number 2 and drives the business forward alongside Andy, like Robin does
with Batman. Qualified under the ‘big 4’ banner of accountancy firms, she is
our hugely trusted financial navigator, steering the ship steadily and providing
the foundations of stability for our innovation to thrive from. With a highly
successful 10 years under her belt at Wahaca, Katie’s extensive experience
in the hospitality industry means she is integral to the Market Halls operation,
culture and customer experience.
20
20 I NVEST I N US 2021MARKETI NG &
LO U | COM M UN ICATIONS
DOM | HEAD OF OPS
A creative strategist with a logical lens, Lou has 15 A dedicated and diligent leader with 10 years solid
years experience of marketing and communications experience in the hospitality and events industry.
as well as an extensive CV of large scale and complex Dom comes to us with a very shiny portfolio; from
project management achievements. Lou is a trusted head of hospitality at Harvey Nichols, to The Royal
voice and mind within the experiential travel, hospitality Albert Hall, Watford FC and the all- female private
and events space and is affectionately known as ‘the members club, AllBright. She’s a master at crafting
generator’, in other words, she makes things happen. and realising what hospitality should be all about by
We have all
With a fun filled network of brand partner and event- definition; “the friendly and generous reception and
making wizards, we are excited to welcome Lou to the entertainment of guests” or in our language, putting
senior team, bringing the next chapter of Market Halls on bloody great times! invested heavily
to life and making sure our mission is heard.
in our learnings
and experience.
H EAD OF
PROPERTY MARKETI NG
HAILEY | & TRADER N ATA L I E | MANAGER
RELATIONS
See Hailey as the Market Halls librarian, managing with A creative mind with a passion for all things social.
pride our halls and everything contained within them. With previous experience of building communities
in hospitality, Natalie is ready to engage a new
Hailey is the linchpin for multiple elements that make
and highly active audience with eye catching and
up the Market Halls experience, connecting all the key
informative content by driving home the feel-good
players for a harmonious operation. Hailey needs few
Market Halls experience through digital.
words to describe her prowess; in short, a super star.
21 I NVEST I N US 2021THE OPS TEAM:
THEY DELIVER
DOMINIC & PHAEDRA
GM OF VICTORIA & FU LHAM
Our masters of ceremony, the MCs of delivery and Market Halls moments.
Big on standards, Dom, Phaedra are responsible for delivering our
promise on their sites; joy joy and more joy.
AND THERE ARE MORE...
We are proud of our culturally diverse team, representing nationalities
from around the World. Our diversity drives potential, creativity through
breadth of perspectives and ultimately the best experience.
120 150 20
MARKET HALLS FOOD TRADERS BEHIND THE SCENES
DELIVERY TEAM & TEAM MAGIC MAKERS
As well as the senior team (of whom you have met a few), we have site-specific localised
teams covering operations, food & beverage, events, culture and then a central team of legal,
finance and positive impact. Further to this, we pride ourselves on having strong strategic
partnerships in place for each location covering food and drink, local authority relations, PR,
private events and community engagement.
22 I NVEST I N US 20212. WE HAVE 3 TROPHY VENUES
“3 established venues with solid trading records and another exciting site on the way”
VICTO R IA: FU LHAM OX FO R D S T R E E T N EW VEN U E SECU RED
15,000 SQ FT 10,000 SQ FT 20,000 SQ FT 14,000 SQ FT
425 COVERS 225 COVERS 550 COVERS 400 COVERS
9 KITCHENS, 2 BARS 7 KITCHENS, 2 BARS 9 KITCHENS, 3 BARS 8 KITCHENS, 2 BARS
ROOFTOP BAR WITH OUTDOOR SEATING FOR OUTSIDE SEATING OUTSIDE SEATING FOR 150
23 FURTHER 180 COVERS FURTHER 50 COVERS FOR 50 COVERS3. WE DRIVE
VOLUME.
Here’s a handy yardstick. If we were measured against London Tourist destinations,
Market Halls Victoria ALONE would sit here…
1.04
6.24 2.98 1.71 1.57 1.07
N AT I O N A L TOW E R S T PAU L S WESTM I N STER LO N D O N MARKET HALLS
H I S TO RY M U S E U M O F LO N D O N CAT H E D R A L ABBEY ZO O V I C TO R I A
N U M B E RS OF VI S ITO RS I N 2019 (I N M I LLION S)
*STATISTA 2021
24 I NVEST I N US 2021AVERAGE WEEKLY
4. WE HAVE A REVENUE PRE
LOCKDOWN
STRONG FINANCIAL
£387K
TRACK RECORD I N D I CATI N G
~£20M
WE WER E U P 77% VS TH E PR EVIOUS YEAR AN D HAD £20M AN N UALIS ED SALES I N
Q1 2020 WITH 3 VEN U ES THAT WER E STI LL RAM PI NG U P.
AN N UAL R EVEN U E
ANNUAL SALES (£M) WEEKLY REVENUE IN FY20 (JUNE TO MARCH 2020)
400,000
350,000
YEAR ON YEAR
16
GROWTH
400,000
14
12 350,000
10
8
300,000 +77%
250,000
6
200,000
CHRISTMAS
TRADING
AC H I EVI N G
~£15M
4 OXFORD
STREET
150,000 OPENS
2
0 100,000 AN N UAL R EVEN U E
FY18 FY19 FY20 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34
25 INVESTOR
I NVEST I N
DECK
US 2021
20215. WE HAVE A PROVEN
BUSINESS MODEL HALL
OF FAME
Attracting great traders with a revenue share model, running our own
Our trophy shelf
bars and with many additional revenue streams. All tried and tested.
1 .FOO D 2.REVENUE SHARES 3. LICENCE FEES
& DRINK & INCENTIVES
I N 2 019 W E S E RV E D : Revenue sharing with our traders Licence fees charged on floor
505k pints - 25% net sales. Our traders space to non-food operators “O P E N I N G O F
86k gin & tonics are incentivised and guided in such as gyms, co-working spaces TH E YEAR”
56k bottles of wine promotion to maximise this. and other fee generators across
R E S TAU R A N T R 2 0 0
214k Kebabs And with re-negotiated rental all sites
155k Tacos agreements with our landlords,
42k Burgers fast growth for all can be achieved
4. EVE NT 5.DIGITAL 6.PARTNERSHIPS
RE:LAX
TAKEOVE RS SALES CHANNELS
“ B R E AT H I N G N E W L I F E ”
Directly operated activities Digital community initiatives and High value partnerships looking
such as event-hosting, growth afforded by the lock down, to have a dialogue with our gold WINN ER
providing a combination creating a new MH sales channel. dust audience
R E VO
of sales and sponsorship Future home service opportunity
revenue. driven by the success of brands
such as Deliveroo. R E :T U R N
Previous brand takeovers
& corporates including; “ B EST O F T H E B EST ”
WINN ER
R E VO
26 I NVEST I N US 20216. WE ARE DROPPING
RE-OPENING BACK IN WITH A
STRONG FORMULA
01
WITH A WELL FUNDED BALANCE O U R G R OW T H
SHEET AND NEW PARTNERS R EC O R D
02
E V E RY T H I N G T H AT M A D E
TH E BUS I N ESS A SUCCESS
When the pandemic hit, we knew new kitchens) and prepared all venues for re-
opening. Market Halls group is now largely debt
we were not going to be able to
free with a well-funded working capital - the
reopen our beloved halls whilst 03
perfect platform to launch from.
LEARN I NGS FROM TH E
social distancing was in place PAU S E I N T R A D E
The forced closure also gave us the opportunity
and decided to restructure the
to pause and reflect on the business. We have
business to ensure it was able
been able to refine the Market Halls experience 04
to come out of lockdown in a and implement changes to the model which will G I V I N G O U R C U S TO M E R S
strong position. enhance revenue and profitability. Whilst we E V E N M O R E R E AS O N TO
are working hard refurbishing our halls ready C H O O S E U S T H A N B E FO R E
In June 2021, four of the group companies for their grand re-openings, we are planning
launched CVAs which were approved by 99%
for the next phase which the funds raised by
of creditors. We also secured new funding from 05
you will help us achieve. We have big expansion
Gees Court Partners, who are just as excited FU N DI NG FROM N EW
plans, with a new exciting site already secured
about what the future holds for Market Halls PA R T N E R S I N C LU D I N G YO U
as we are. With the new funding, we cleared in Canary Wharf, and a thoughtful business
plan with additional revenue streams and more
= EXCITING RESULTS
all our liabilities, invested into our existing
venues (including additional bars and exciting exciting new venues.
& LOTS OF BUZZ!
27 I NVEST I N US 2021SALES GROWTH BY AREA NEW VENUES
CURRENT VENUES
INCLUDING CANARY WHARF
£70M
7. WE ARE £60M
RE-OPENING £50M
£40M
STRONGER THAN EVER AND £30M
POISED TO CAPITALISE ON £20M
THE PENT-UP DEMAND £10M
STRATEGY FY19 FY20 FY21 FY22 FY23 FY24 FY25 FY26
• Ramp-up the existing 3 sites (Victoria, Fulham and West-End)
to and beyond pre-covid levels
• Launch the secured Canary Wharf site
• New sites in FY24 and FY25 KEY P&L PROJECTIONS | J U N E E N D F I S CA L Y E A R (£)
• Launch new initiatives to unlock additional revenue streams including live
events, home delivery, and partnerships (upside – not captured in FY 22 F Y 23 F Y 24 FY 25 F Y 26
Business Plan)
SALES 16,800k 32,000k 45,675k 59,402k 65,440k
ASSUMPTIONS Y- O-Y GROWTH 90% 43% 30% 10%
• Existing sites to reach pre-covid figures by 2023 – there is upside from VENU E E BIT DA
14% 16% 17% 17%
MARGIN %
additional bars, open-space new bar, new exciting traders and stronger
breakfast offering VENU E E BIT DA 4,480k 7,308k 9,818k 11,125k
• Canary Wharf site ready to be fitted with kitchens and will open in early
2022 with the offices coming back. Potential to be the best performing site H Q COST 500k 650k 845k 1099k
• Site contribution margins aligned with historical levels
E BIT DA 3,980k 6,658k 8,973k 10,026k
28 I NVEST I N US 20218. WITH A WELL THOUGHT OUT
EXECUTION PLAN
JULY | 2021 Q4 | 2021 Q1 | 2022 2022/23 & ONWARDS
WARMING-UP SITES & PREP RE-OPENINGS NEW SITE AT NEW EXCITING SITES
FOR POST JULY 19TH SCHEDULED CANARY WHARF EACH YEAR
OXFORD STREET: JULY 29TH: AUGUST-SEPTEMBER: NEW SITE: ADDITIONAL REVENUE
Pop-Up opened Victoria venue Fulham and Oxford Canary Wharf STREAMS INCLUDING:
and hosted Euros re-opening Street re-opening
Live performances
Rapid delivery partnerships
utilising 40+ kitchens
Brand Collaborations
& Partnerships
VICTORIA ROOF
Corporate Events
BAR OPENED
Flexible Working Space
Festivals
FULHAM OUTSIDE
STREET BAR
OPENED
INVESTMENT WITH VALUE
T H E S E M I L E S T O N E S W I L L G E N E R AT E S I G N I F I C A N T VA L U E F O R O U R S H A R E H O L D E R SBEYOND FOOD HALLS
What does the gold dust community want? To be joyful in and out of
London. How will we service this over the next 5 years?
EVENTS, LIVE FLEXIBLE BRAND
R A P I D D E LI VE RY
P E R FO R M AN C ES C O L L A B O R AT I O N S
PA R T N E R S H I P S CO -WO R KI N G
& F E S T I VA L S & C E L E B R AT I O N S
S PA C E S
30 I NVEST I N US 2021AS WELL AS EQUITY, WE’RE OFFERING EXCLUSIVE I NVE
INCENTIVES TO OUR INVESTORS I NCE
NTIV
S TO
R
ES
FRIENDS OF MARKET HALLS MARKET HALLSTERS JOY SEEKERS HALL-STARS HALL HEROES
0-£499 £500+ £1000+ £5000+ £20,000+
A house drink on us and
massive thanks when you
return to the halls
Exclusive access to events,
early bird tickets and
member deals
Market Hallsters 15% off drinks for a year 20% off drinks for a year 25% off drinks for 5 years
10% off drinks for a year
VIP Card discounts (2 covers) (4 covers) (6 Covers)
Birthday bottle of bubbles
Your name on the MH
Founder wall
Tour of our suppliers brewery
Tour of our supplier’s brewery
Tours & gifts or visit to an English vineyard
or visit to an English vineyard
+ gifted beverage
1x VIP hire of a Market VIP HIRE:
Hall event space (including Fulham, Victoria, Oxford Street
designated Event Manager) & Canary Wharf
Invitations to our annual
VIP gatherings with
the Founder and senior
management
31 I NVEST I N US 2021INVESTMENT
DETAILS
PR I C E PE R S HAR E
£3
VALUATI O N
£30M
M ETR I CS
1x FIRST FULL YEAR(1)
SALES & 2x LTM
SALES(2)
(1)
F I R ST FU L L Y E A R W I T H A L L T H E S I T ES
OPEN AN D TRADI NG.
(2)
L AST 1 2 M O N T H S P R I O R TO LOC KD OW N
32 I NVEST I N US 2021IN SUMMARY: ALL YOU NEED TO KNOW
WE HAVE 3 TROPHY VENUES
WE DRIVE VOLUME
WE HAVE A STRONG FINANCIAL TRACK RECORD
WE HAVE A PROVEN BUSINESS MODEL
FOOD HALLS ARE THE FASTEST WITH A WELL FUNDED BALANCE SHEET AND NEW PARTNERS
GROWING RESTAURANT CATEGORY
IN EUROPE, AND GOING OUT FOR
COFFEE, SOCIALISING IN BARS AND
WE ARE RE-OPENING STRONGER THAN EVER AND ARE
DINING OUT (TICK TICK TICK) POISED TO CAPITALIZE ON THE PENT-UP DEMAND.
ARE THREE OF THE TOP FIVE MOST
MISSED SOCIAL OUTINGS DURING
THE P WORD. 47% OF CONSUMERS
WITH A WELL THOUGHT OUT EXECUTION PLAN
INTENDING TO SPEND MORE IN 2021.
33 I NVEST I N US 2021“
THE SUCCESS OF
MARKET HALLS WILL
BE MEASURED BY THE
SMILES WE SEE IN OUR
HALLS, THE LAUGHTER
WE HEAR AND THE
CONNECTION WE FEEL.
“
ANDY
CEO, FOUNDER, GOOD TIME LOVER, VISIONARY
MARKET HALLS LEADER
34 I NVEST I N US 2021WWW.MARKETHALLS.CO.UK/INVEST
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