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May 2017 / Vol. XXXIII Issue 5 www.mefmag.com Food Safety Unwraps Opportunities for The MEA Intelligent Packaging Market
‘Behold the King’ Mango Pulp is one of the most in demand pulp products around the world due to it’s versatility, exotic characteristics, and nutritious composition - attributing to it’s widely acclaimed title as the ‘King of Fruits’. IPS-Ingredis specialises in sourcing the highest quality of Mango Pulp from India, to supply global markets and multiple industries. Your trusted partner in the global sourcing and supply of ingredients. Origin: India DAFZ Office No. 4WA 219, P.O. Box 54337, Dubai, UAE T: +971 4 211 5300 F: +971 4 299 6322 W: www.ipsingredis.com
Middle East Food May 2017
Serving the Food Processing, Ingredients, Packaging & Catering Sectors in MENA - Since 1985 www.mefmag.com
May 2017 / Vol. XXXIII Issue 5
INTRODUCTION DEPARTMENTS
Issue Content & CPH Team...............................01
Corporate Happenings...................................45
Opening Letter & HCC...................................02
Interviews & Profiles........................................46
MENA Food Digest........................................04 Hotels & Restaurants......................................47
Products & Services.......................................48
INGREDIENTS & ADDITIVES
09
Events
Flavorings
Naturalness Shapes the World’s Events Preview...............................................51
Flavor Industry................................................07 Events Review................................................52
SERVICES
PACKAGING
Coming Events...............................................53
Wrapping Buyers’ Guide................................................54
Food Safety Unwraps Opportunities for
The MEA Intelligent Packaging Market..........10
INFO
11 CATERING & HOSPITALITY
Catering & Hospitality
Rising Food Safety Concerns on Display.......14
General Information........................................55
Closing Letter.................................................56
CPH Team
(Email domain is @cph.world)
MEF EXCLUSIVE Founders
Lebanon Cultivates Common Ground • Mr. Fathi Chatila • Mrs. Mona Chatila (1944 - 2006)
via Folkloric Food & Lodge............................17
Management
15
• President & Publisher Fathi Chatila / f.chatila@
FEATURE • General Manager Mohamad Rabih Chatila /
mr.chatila@
Hypermarkets • Administrative Manager Abdul Rahman Hallak /
Hypermarkets Create Large Footprints ar.hallak@
• Administrative Officer Ali Zaraket / a.zaraket@
in GCC..........................................................19
Business Development
• Business Development & Project Management
INDUSTRY SPOTLIGHTS Elie H. Geagea /e.geagea@
Food Containers Content & Research
24
Preserving Food Quality • Editor-in-Chief Fathi Chatila / f.chatila@
with Convenience & Innovation.......................23 • Content Editor & Researcher
Fatima Saab / f.saab@
Nuts & Almonds
The Nut Market Circulation & Marketing
Bursting Out of its Shell.................................26 • Circulation & Marketing Manager
Jad L. Aboulhosn / j.aboulhosn@
Soya Products • Circulation & Marketing Officer
Soy Milk Consistent Ibrahim Rihan / i.rihan@
with its Evolutionary Path.................................31 Information Technology
• IT Operation & Support Officers
41
COUNTRY / REGIONAL REPORTS Mazen Bou Diab / m.boudiab@
Mostafa Mohtadi / m.mohtadi@
Egypt Accounting & Finance
Egypt Implements Optimistic Plans • Accountant Hala Nizam / h.nizam@
to Advance Sustainable Agriculture.............33
Mail & Services
Far East • Mail & Service Manager Abdul Rahman Hallak /
Sales of Poultry Take Flight ar.hallak@
in Thailand & Indonesia...................................34 • Mail & Service Officer Ali Zaraket / a.zaraket@
France Graphic & Web Design
France’s Healthy Organic Food Market
50
• Graphic & Web Designer
Becomes More Mainstream............................38 Shatha Yahfoufi / s.yahfoufi@
Qatar
Qatar Seeking Growth through Fertilizers.....42 Cover Photo Courtesy of Beumer
Published by CPH World Media s.a.r.l. - Beirut, Lebanon Helping Advance MENA & Beyond! Since 1977
لبنان، بريوت- .م.م.ميديا ش تصدر عن يس يب أتش ورلد 1977 نساعد بتطوير الرشق األوسط وشامل أفريقيا وأبعد! منذ www.cph.world
OPENING LETTER
الواردات الغذائية إلى ارتفاع
GCC's Food Import Bill
في دول مجلس التعاون الخليجي
Set to Jump in 2017
2017 في العام
Extremely hot and arid climatic conditions, limited arable land and ونقص، وقلة مساحة األرايض الصالحة للزراعة،أدَّت الظروف املناخية الحارة والقاحلة
inadequate water resources in the GCC have resulted in a high املوارد املائية يف دول مجلس التعاون الخليجي إىل االعتامد بشكل كبري عىل الواردات
dependency on food imports. Even as the food demand continues to
grow, domestic food production remains a challenge in the region. The
ال يزال إنتاج األغذية املحلية يش ِّكل تحد ًيا يف املنطقة عىل الرغم من استمرار.الغذائية
food imports value in the Gulf increased at an annualized rate of 11.2 ارتفعت قيمة، ووف ًقا لتقرير صدر مؤخ ًرا عن رشكة ألنب كابيتال.منو الطلب عىل الغذاء
percent to USD23.6 billion in 2014, according to a recent report by مليار دوالر يف عام23.6 يف املئة لتصل إىل11.2 الواردات الغذائية يف الخليج مبعدل سنوي
Alpen Capital, and at this rate could reach USD32.43 billion in 2017. كام من املتو َّقع.2017 مليار دوالر يف عام32.43 وميكن أن يصل هذا املعدل إىل،2014
Food consumption in the GCC is expected to expand at a CAGR of 48.1 يف املئة من نحو4.2 أن يرتفع االستهالك الغذايئ يف الخليج مبعدل منو سنوي مركب
4.2 percent from an estimated 48.1 million MT in 2016 to 59.2 million
MT in 2021. This growth is primarily attributable to increase in the و ُيعزى هذا النمو.2021 مليون طن مرتي يف عام59.2 إىل2016 مليون طن مرتي يف عام
consumer base coupled with a higher per capita income, as the GCC باإلضافة إىل ارتفاع نصيب الفرد من الدخل،يف املقام األول إىل زيادة رشيحة املستهلكني
economies recover from the recent downturn. .بفضل التعايف االقتصادي املستدام الذي تشهده املنطقة بعد مرحلة الركود األخرية
High dependence on food imports tends to expose the GCC nations
َّإن اعتامد دول مجلس التعاون الكبري عىل الواردات الغذائية يجعلها عرضة لتقلبات
to the fluctuations in international food prices. The significant increase
in the prices during 2008, caused by rising oil prices and droughts والناجمة،2008 لقد أدت الزيادة امللحوظة يف األسعار خالل عام.أسعار الغذاء العاملية
in grain-producing nations, gave rise to food inflation in the import- إىل تضخم أسعار، وإصابة الدول املنتجة للحبوب بالجفاف،عن ارتفاع أسعار النفط
dependent GCC countries. Although the drop in oil prices have led وعىل الرغم من َّأن.األغذية يف دول مجلس التعاون الخليجي املعتمدة عىل الواردات
to a substantial fall in global food rates from the highs touched during ً
هبوطا شديدًا انخفاض أسعار النفط قد أدى إىل هبوط أسعار املواد الغذائية العاملية
2011-2014, prices have again started trending upwards since March
2016.
.2016 مارس/ بدأت األسعار تشهد ارتفاعًا من جديد منذ آذار،2014 و2011 بني عامي
The May’s issue of the Middle East Food (MEF) magazine covers the مايو من مجلة مأكوالت الرشق األوسط آخر أخبار قطاع الصناعة/ يغطي عدد أ َّيار ِّ
latest in the Middle East & North Africa (MENA) food industry, including الغذائية يف منطقة الرشق األوسط وشامل أفريقيا مبا فيها االبتكارات واملشاريع واألحداث
new innovations, projects and events. On page 10, we tackle the سوق التوضيب الف َّعال والذيك يف منطقة الرشق10 فيتناول مقال الصفحة.الجديدة
Middle East and Africa active and intelligent packaging market, which
is estimated to grow from USD280 million in 2016 to USD504.76
2016 مليون دوالر أمرييك يف عام280 وق ِّدرت قيمة هذه السوق،األوسط وأفريقيا
million by the end of 2021. On page 17, MEF conducted an exclusive ،17 أ َّما يف مقال الصفحة.2021 مليون دوالر أمرييك بحلول نهاية عام504.76 لتصل إىل
interview with Kamal Mouzawak Founder of Souk el-Tayeb, farmers’ "خاصة مع صاحب مرشوع "سوق الطيب َّ أجرت مجلة مأكوالت الرشق األوسط مقابلة
market in Beirut, to highlight the latest concepts and trends in the للوقوف عىل آخر مفاهيم واتجاهات، وهو سوق للمزارعني يف مدينة بريوت،كامل مز َّوق
Lebanese hospitality industry. Moreover, the article on page 33 sheds الضوء عىل االسرتاتيجيات الجديدة التي33 ويلقي مقال الصفحة.قطاع الضيافة يف لبنان
light on how Egypt is implementing new strategies to advance the
agriculture sector. Additional stories are also available, covering the
يزخر هذا العدد، باإلضافة إىل هذه املواضيع.اعتمدتها مرص للنهوض بالقطاع الزراعي
latest activities of regional manufacturers, importers and exporters, so باملزيد من األخبار التي تغطي أحدث األنشطة الخاصة باملصنّعني اإلقليميني واملستوردين
enjoy reading and send us your feedback at content@cph.world content@cph.world فاستمتعوا بقراءته وأرسلوا لنا مالحظاتكم عىل،واملصدرين
Fathi Chatila فتحي شاتيال
Editor-in-Chief رئيس التحرير
Honorary Content Consultants (HCC)
Dr. Abdullah Ahmad Abdulla - Chief - Food Control Kingdom of Bahrain M. Karim Hammoud - Managing director, Vitech consulting
J. Peter Clark Ph.D - Consultant to the Process Industries Illinois - USA Youssef H. Habbal - M.Sc. CFSA, Hospitality Management Dept.
AUST - Lebanon
Sharaf Dabbagh - President Ta’aheel FZ. L.L.C.
Dr. Beate Hubber - International Cooperation Division - Research Institute of
David Edwards - Managing Director, IMES International - Ireland
Organic Agriculture (FIBL)
Dr. Omid Gilanpour - Assistant Professor & Director of Foreign Trade &
Jane Stamiforth - Head of Food Business Development - Reading Scientiific
Marketing Research Department - APERI- Iran
Services Limited (RSSL)
02 mefmag.com | May 2017
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• Gentle feed principle for maximum product quality
• Modern hygienic design for food safety
• Premium components for longer maintenance intervals
• New powerful inline grinding system for superior
product appearance Albert Handtmann Maschinenfabrik
GmbH & Co. KG
• Perfect vane cell feed system for exceptionally Phone +49 7351 45-0
info.machines@handtmann.de
precise weights www.handtmann.com
MENA FOOD DIGEST
safety culture among the wide spectrum of Bureau Veritas INTL Doha LLC and
Iraq food industry professionals in the Sultanate, received the company’s first certified
an advisory committee was formed to organization worldwide for FSSC 22000
discuss the challenges and issues faced by Version 4 Catering scheme. This is of
the food safety professionals in the country. special significance as Bureau Veritas is a
Rotana to Open its The advisory board serves an important world well-known testing Inspection and
Third Property in Iraq role in shaping Oman’s food safety culture;
whereas the purpose of the advisory
certification company, with headquarters
in Paris, and operates in more than 140
Rotana has chosen Erbil as the committee is to aid and recommend steps countries across the globe. Speaking of
destination to launch its first-ever Arjaan towards the continuous improvement of the their new global certification, Belal Al-
hotel brand in the Kurdistan region, food safety environment in the Sultanate. Kadry, Hotel Manager at Sheraton Grand
Iraq, introducing modern and stylish “The advisory committee is dedicated to Doha, said: “The award demonstrates the
hotel apartments to the city. Following improving the food safety environment in hotel’s robust Food Safety Management
the company’s ongoing success in the country,” said Robert McLean, Principal, System which ensures the team delivers
Iraq, Erbil Arjaan by Rotana will be their National Hospitality Institute. guaranteed customer satisfaction.”
third hotel in the country, joining the
company’s five-star Erbil Rotana and
Karbala Rayhaan by Rotana. With
construction on the project kicking
off in 2014, final preparations are well
underway toward the grand opening of
Erbil Arjaan in Q2 2017. Malia Group
is the major shareholder of the Erbil
Arjaan by Rotana, which is among the
investments developed by the Group
within the Hospitality sector. “On behalf
of Malia Group, we are very proud to be
part of this project,” said Jacques Jean
Sarraf, Chairman of Malia Group. “We
believe that this is the right time to invest
in the region, especially in regards to
the durable security situation. We look
forward to many more projects in the
future,” he added.
Oman Qatar Saudi Arabia
Experts Discuss Oman’s Sheraton Receives Food Clifford Chance Advises
Food Safety Practices Safety Recognition On Saudi Investment
Food safety and quality have become Sheraton Grand Doha Resort & International law firm Clifford Chance
essential components for the protection of Convention Hotel, Qatar’s iconic social has advised Cosumar, one of few
public health, economic development. The landmark, announced its recent award players with expertise in the processing
Sultanate has taken effective and efficient for exceptional food quality and safety in and refining of beet sugar and sugar
measures to safeguard public health and FSSC 22000. FSSC 22000 is the Global cane in Morocco, to invest in Durrah
strengthen consumer safety. Senior food Certification Scheme for Food Safety Advanced Development Company,
safety experts were part of the advisory Management Systems recognized by a sugar refining company in Saudi
committee meeting organized by Omanexpo the Global Food Safety Initiative (GFSI) Arabia. Durrah Advanced Development
at the National Hospitality Institute in Wadi and is based on existing ISO standards. Company is a 2.500 ton per day
Kabir. Seeking to implement a rigorous food The hotel was awarded accreditation by greenfield sugar refinery in the industrial
04 mefmag.com | May 2017
MENA FOOD DIGEST
port of Yanbu in the Saudi Arabia’s red should shift to credit, processing and
sea coast. Following the launch of the Syria marketing support, and repairing critical
National Transformation Plan in 2016, assets such as irrigation infrastructure.
this transaction is another example of The report states that if productive
increased foreign investment into Saudi FAO Urges to farming areas continue to be neglected,
Arabia. Commenting on the deal, Lead Kick-Start Agriculture more people will be forced to leave rural
Partner, Riyadh-based Omar Rashid areas and Syria will be in danger of
said: "Congratulations to Cosumar on Fighting in Syria has caused huge damage emerging from the conflict as a country
the successful closing of this deal. Our and losses to agricultural production, with its commercial food production and
but the sector can and should be kick- agricultural base on the verge of collapse.
UAE
ATTD Welcomes Oberoi
to the Emirate
The Oberoi Beach Resort, Al Zorah
received the first five-star resort
classification from Ajman Tourism
Development Department (ATTD)
ahead of its official opening as Al
Zorah’s first waterfront hospitality
project opens its doors to the world,
making it the fifth five-star hotel in the
Emirate. Operated by Oberoi Hotels
and Resorts, The Oberoi Beach Resort,
Al Zorah, designed by famous Italian
architect Pierro Lissoni, is a luxury eco-
destination set on white-sand beaches,
and in close proximity to azure lagoons
and lush mangroves. The resort is
located beside one million square meters
of rich ecological wetland around which
Al Zorah is centered and offers a 18-
hole Nicklaus Design championship golf
course, motorized and non-motorized
started now, dramatically reducing the watersports which include among others
need for humanitarian aid and migration, jet skiing, banana boat rides, boat and
according to a new FAO report. In fishing trips, kayaking, windsurfing and
addition to the severe human suffering, sailing; amongst several other amenities.
the conflict has caused more than Commenting on the announcement,
USD16 billion of lost crop and livestock Faisal Al Nuaimi, General Manager
production and destroyed farming of the Ajman Tourism Development
assets. The initial cost of rebuilding the Department, said: “…Our goal is to
agriculture sector over a three-year develop a tourism sector in line with the
Riyadh-based team is delighted to have period is estimated at between USD10.7 aim of making the Emirate the destination
assisted another key international player and USD17.1 billion in total, depending of choice for all types of tourists… We are
on this game-changing transaction in on whether there is no change in the confident that this development will help
Saudi Arabia. Once again Clifford Chance conflict, a partial return to peace or a full increase the attractiveness of the Emirate
has demonstrated its strength and return to peace. Basic supplies such as of Ajman, assisting with our efforts and
capability in complex and time-sensitive fertilizer, seeds and veterinary medicine strategic objectives of promoting it as a
cross-border M&A deals in the Kingdom for livestock are urgently needed. After unique tourism destination, both locally
and in particular in the industrial sector." those needs have been met, emphasis and internationally.”
May 2017 | mefmag.com 05
Ingredients & Additives
Flavorings
07 Naturalness Shapes the World’s Flavor Industry
08 Turning Up the Heat in Food Formulations
09 Symrise Unlocks the CODE OF NATURE
Packaging
Wrapping
10 Food Safety Unwraps Opportunities for
The MEA Intelligent Packaging Market
11 IMA DAIRY & FOOD Presents Innovative Packaging Solutions
12 Solution-Oriented All Down the Line
12 VEGA ADVANCE Exceeds the Current Standards of Speed
Catering & Hospitality
Display Cabinets
14 Rising Food Safety Concerns on Display
15 Alpina Offers Wide Range of Heating Cabinets
15 Showmaster Offers Display Cases in Two Different Sizes
Photo Courtesy of Muhlack Kiel Gmbh
INGREDIENTS & ADDITIVES Flavorings
Naturalness Shapes the World’s
Flavor Industry
F
lavor is a sensory impression of food or any other substance, which is determined by chemical senses of taste and smell. There
are varied types of food additives added to food and beverages to make products tastier and more appealing. The food flavors
market is projected to grow at a CAGR of 5.4 percent from 2015 to 2020, according to a report by MarketsandMarkets.
Natural food flavors have attracted attention of food ingredients manufacturers, with increasing consumer demand for fresh and natural
products. North America is the largest market for this industry, followed by Asia-Pacific and Europe.
Food flavors are essential part of the
food processing industry to maintain the
taste of a product. It is an indispensable
tool for food and drinks manufacturers,
not only in delivering palatability but
also in helping to position a product or
target a specific audience. The Food
and Beverage industry requires different
kinds of flavor designed for different
purposes, such as developing a new
product, adding new product lines, or
changing the taste of existing products.
Flavor is available in two categories i.e.
natural and synthetic. However, natural
flavors are in great demand due to
shifting preferences away from synthetic.
They are derived from fruits, vegetables,
and other substances, while synthetic
ones are obtained from chemicals,
and are widely used in beverage could pose a major threat to the overall dairy and frozen among other end-
industries. The industry is facing high market. This market is projected to user applications. In 2014, the market
competition. However, it is one of the reach USD15.1 Billion, at a CAGR of 5.4 was dominated by the North American
most established industries in the world, percent from 2015 to 2020, according region, followed by Asia-Pacific. The
according to MarketsandMarkets. The to MarketsandMarkets. The market is Asia-Pacific market is projected to
flavors’ market is region centric, as the also fuelled by increasing demand for grow at the highest CAGR with rapid
demand for savors differs from place healthy food products. Globally, the rise growth in the food & beverage industry,
to place. For instance, roasted meat in population and urbanization have led in developing countries such as India
taste is in high demand in most parts of to the increase in purchasing power and China. The growing demand for
Europe, but the Chinese population is among consumers, and simultaneously technological innovation, and increasing
fond of boiled meat, whereas India has resulted in a change in their standards consumer preference towards
hardly any market for the aforesaid convenience and ready-to-eat meals
flavors. Therefore, population plays a “The market for food flavors is are driving the market. The global
vital role in this industry, which makes projected to reach USD15.1 market is fragmented and highly
competitive, with a large number
companies trigger upon the densely
populated geographical regions, such Billion, at a CAGR of 5.4 percent of players operating at regional and
as Asia-Pacific, Latin America, Africa, from 2015 to 2020” local levels. Key players in this market
and the Middle East. High demand have adopted new product launches
for new savors from food and beverage of living. All these factors have equally and development, acquisitions, and
industries and continuous innovation contributed to the overall growth of this expansions as some of their preferred
are driving the global market, according market. The market is segmented on growth strategies. Some of the key
to a report by Allied Market Research. the basis of type such as fruits & nuts, player's operatives in the global market
Additionally, increasing demand from chocolate, vanilla, and others. Further, of flavors include Givaudan, Firmenich
fast food industries is fuelling market on the basis of application, the market SA, Kerry Group plc, Symrise AG,
growth. However, rising health is classified into beverages, savory and and Wild Flavors Inc.
awareness of the global population snacks, bakery and confectionery, and MEF Staff
May 2017 | mefmag.com 07
INGREDIENTS & ADDITIVES
Turning Up the Heat in Food Formulations
Creating the right amount of heat in provide manufacturers with the heat knowledge of cuisines from around the
a food product can be a difficult and level they desire. By incorporating world increases. Kalsec® HeatSync®
delicate process. Consumers are extracts into their application, they can Systems provide nuances to the
no longer satisfied with the addition achieve a consistent heat throughout heat of the manufacturers’ products
of just one type of pepper; they are their product, which can be difficult that provide control over pungency
looking for different flavor profiles, to do with peppers that can vary in intensity, location of the pungency on
increased levels of heat, and more their intensity and flavor profile from the tongue, the timing of pungency
complex heat. Sophistication is batch to batch. The company has a and the sensation or pungent
important when developing a hot and full line of specialty pepper extracts perception. Created from unique
spicy food product. There are several that not only provide the level of heat combinations of pungent ingredients
ways to add heat to snacks, sauces, customers are looking for, but also a and carriers, these systems give
and prepared meals that can take specific flavor profile. The company’s customers’ application a specific
the ordinary to a culinary creation. line of specialty peppers is comprised heat profile developed based on their
The Kalsec® Heat Management of twelve different extracts, ranging specifications. Companies looking for
Toolbox can help its customers from low heat such as ancho and a novel addition to their heat profile,
navigate through the nuances of pasilla, to medium heat such as should try Fusionary® Heat flavor, which
adding heat to their specific food jalapeno and chipotle, to high heat combines heat with a non-traditional
application. Manufacturers can rely such as habanero and ghost pepper flavor to create a unique sensory
on the company’s experts in flavor, extract. The newest extracts include experience. These products provide an
applications and sensory analysis to green hatch and serrano pepper incomparable depth to heat expression
isolate and develop the ideal heat extracts. The green hatch is a mild and can include such elements as
expression for their products. Below is heat and the serrano provides a savory, sour, sweet and tangy.
an overview of the toolbox. medium level of heat.
Elevating a Simple Flavor to a
Specialty Pepper Extracts Adding Complexity with HeatSync® Culinary Creation
From subtle to sizzling, adding an Systems and Fusionary® Heat Adding heat to an application can
individual extract such as black Consumers are craving more be an easy way to develop a quick
pepper, ginger or capsicum can sophisticated spicy profiles as their product line extension. However, if
companies are looking to develop
authentic regional flavor profiles such
©
Kalsec
as Shawarma, Mortadella and Baharat,
working with a supplier such as
Kalsec®, they can achieve the specific
regional flavors to their snacks,
dressings and prepared meals. The
company’s full line of spice and herb
flavor extracts can be combined into
a single system that can provide its
clients with a consistent flavor profile.
It has an extensive portfolio of existing
flavor systems that they can use in
their formulation development. Flavor
profile categories include Asian,
Mediterranean, Indian, American,
Mexican, and Latin American. The
company’s global applications experts
can assist companies in developing
the profile based on their particular
desires. Whether they are adding
heat, looking to create layered flavors,
or adding a twist to a regional flavor
profile, Kalsec® solutions can provide
them with the right tools and expertise
Regional flavors
for their application.
08 mefmag.com | May 2017Flavorings
Symrise Unlocks the CODE OF NATURE
Fruits, roots, seeds, barks, herbs,
blossoms and nuts. Nature offers plenty
of ideas for inspirational beverage
concepts, whether it’s carbonates, teas,
juices or alcoholic beverages. Consumers
love the taste of nature. Naturalness
is generally popular around the world,
both in mature and emerging markets.
At Symrise, experts consolidated their
expertise in the strategic platform CODE
OF NATURE® and developed beverage
concepts that are attractive based on their
naturalness. The company looked into
naturalness from different perspectives: Fresh fruit flavor
consumer needs, expert knowledge,
cutting-edge technologies, etc. To find naturalness means to consumers, what beverage concepts. Fruity Essentials®
out, which aspects of naturalness appeal they expect of certain drink segments are 100 percent authentic and natural
to consumers, what consumers look for and what products and the packaging forming the second portfolio of CODE
and what they associate with nature we should look like. Therefore the company OF NATURE®. This contains red fruits,
conducted an extensive study. For this, knows how a drink should taste like garden fruits, exotic fruits and citrus fruits.
the company interviewed consumers in and which additional characteristics will Using its sophisticated, multidimensional
five countries and enriched the findings boost the impression of naturalness. technologies, the company captures
with the opinions of industry experts. It uses this detailed consumer and fresh fruit flavors for impressive beverage
In its study, Symrise examined what market know-how to develop winning concepts for its customers.
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May 2017 | mefmag.com 09PACKAGING
Food Safety Unwraps Opportunities for
The MEA Intelligent Packaging Market
T
he Middle East and Africa packaging market is witnessing a remarkable growth. The demand on packaged food and products
is driven by consumers’ changing lifestyles and convenience. Food manufacturers are moving into ready meals, pre-packed
ingredients and fruits and vegetables to meet consumers’ demand. The Middle East and Africa active and intelligent packaging
market is estimated to grow from USD280 million in 2016 to USD504.76 million by the end of 2021 at a CAGR of 10.32 percent.
The UAE has the largest market share followed by South Africa, according to a recent report by Mordor Intelligence. The growth
is spurred by the growing economies and increasing need for packaging solutions with longer sustainability. Food safety is a major
factor contributing to the market’s growth. Governments are implementing strict regulations regarding food packaging and safety
standards to meet requirements of food products.
Economic advancement coupled with
Cover Photo Courtesy of Beumer
increasing population in the Middle East
and African nations is the major driver to
the packaging industry as a whole and
in turn active and intelligent packaging.
Countries like UAE, Turkey and Egypt,
etc. have huge growth potential and are
expected to lead the market in the coming
years. Packaging and lifestyle issues go
hand in hand. The Middle East has one
of the highest GDP per capita, so the
consumers there have more disposable
income to spend on e-commerce retail,
luxury retail and retail in stores. With
the increase in sales of products, the
packaging market will be growing to fulfil
needs of both consumers and retailers.
Countries like Qatar have GDP per
capita more than USD100,000 so that
as the purchasing power increases so food sector. The advent of globalization materials on the human body, security
does the packaging market. Increasing has necessitated the transport of goods and privacy issues in case of intelligent
demand for packaged products because around the world; this has made the packaging systems are expected to be
of changing lifestyles and demand from assurance of shelf life and integrity of major challenges for the market’s growth
manufacturers for longer shelf life is driving the package significant. Packaging is over the next five years. Increasing
this market growth. Governments’ population is directly burdening
strict regulations regarding food “The need to ensure the quality of the food industry. To meet the
packaging and safety standards requirements, different countries
are other such factors which are the package is a key driver to the and enterprises are exporting their
contributing to the market growth. testing market” food products across the world.
Packaging is also being altered to This has given rise to packaging
suit the needs of fast food consumers bound by regulations and standards companies who are providing solutions
who are rapidly replacing traditional defined by authorities like American that expand the shelf life of the food
meals with packaged foodstuff. This Society for Testing and Materials product being exported. Traditional
has increased the need for testing the (ASTM) and International Safe Transit packaging products cannot meet the
packaging of products to ensure higher Association (ISTA). With the evolving requirements of food products like meat
shelf life and the reduction of costs nature of the packaging industry, these and frozen foods. These constraints
normally associated with damaged regulations are also becoming more have given rise to new technologies, like
goods. The need to ensure the quality of stringent. Package testing companies active and intelligent packaging, which
the package is a key driver to the testing check different packaging products. provide longevity and freshness to the
market as packages now need to be more Major tests include drop, shock, food products being exported.
durable, where even a trace of toxicity is vibration, shelf life, and compression. Mordor Intelligence
completely unacceptable especially in the Issues regarding the effect of packaging Web: www.mordorintelligence.com
10 mefmag.com | May 2017Wrapping
IMA DAIRY & FOOD Presents Innovative
Packaging Solutions
IMA DAIRY & FOOD presents
various newly developed products at
"interpack 2017". Besides machines
on display, visitors to the stand can
also see packaging machines in action
on large video walls as well as partly in
virtual reality technology. IMA Hassia
extends its product range by adding a
packaging machine for portion cups in
the low output range – an ergonomic FFS
machine for mini-portions. The "P100"
as an entry-level machine is particularly
noted for its compact design and easy
handling. With a length of five meters and FFS machine "C100"
depth of approximately 1.3 meters it can
be integrated in a space-saving manner characteristics. It is specially designed for buffets to dressings, sauces or desserts
in any production facility. The cup web is mini-portion cups so that smaller volumes for in-flight catering on board an aircraft.
transported at an easy to use height of can also be produced efficiently. The The FFS machine "C100" was developed
one meter, making visual inspection easier application range covers practically all for cups based on the same machine
for the operator. The output of the new liquid and pasty food and dairy products, design. This model is suitable as an
FFS machine is up to 20,000 units per from butter, margarine or marmalade in entry-level machine for application rates
hour depending on format and product a mini-portion format such as for hotel of up to 7,000 cups per hour.
BENEFIT FROM OUR GLOBAL EXPERIENCE
VISIT US @ BOOTH #414
VISIT US @ HALL 15, BOOTH D03
FOOD PROCESSING & PACKAGING SYSTEMS LEARN MORE
heatandcontrol.com | info@heatandcontrol.com
MEF_May17_HalfPage_195x120_4mmBleed_Coat&Conv.indd 1 1/04/2017 11:20:58 AM
May 2017 | mefmag.com 11PACKAGING Wrapping
Solution-Oriented All Down the Line
BEUMER Group will exhibit at interpack
its high level of expertise as a solution
provider for integrated packaging and
intralogistics systems. In addition to
highly efficient palletizing and packaging
systems, the Group also provides
tailor-made components for material
flows specific to different industries.
Customers can get everything from
one hand, including the software and
comprehensive customer support. As
a single-source provider, the company
supplies and installs the packaging
lines and adjusts them individually to
the products of the customer. The BEUMER stretch hood A
new BEUMER fillpac R filling machine
fills bulk material from the building has now complemented the rotary filling BEUMER fillpac FFS is used in the
materials industry and other industrial machine with a bag placer and a ream chemical and petrochemical industries. It
pulverized goods into bags in an efficient magazine. This means that performance forms bags from a prefabricated tubular
and gentle way and with the required and efficiency can be further increased. PE film and fills them with the product
throughput. It can fill very fine to very Due to its modular design, the BEUMER of the customer. Both systems are
coarse materials into different bag fillpac R can be easily integrated and equipped with a specialized weighing
formats and types, such as valve bottom adjusted with existing packaging lines. unit which ensures the correct quantity of
bags and flat valve bags. The Group The highly efficient form fill seal system the filled material.
VEGA ADVANCE Exceeds the Current
Standards of Speed
Based in the Italian “Packaging Valley”, has launched the ADVANCE RANGE, fastest available solutions on the
OCME manufactures high-technology including OCME’s fastest range of market. The high speed shrinkwrapper
primary and secondary packaging palletizers (Pegasus & Orion Advance) is able to reach 150 cycles/minute with
machines as well as fillers, end-of-line and shrinkwrappers solutions (Vega film only and 120 cycles/minute with
and logistic solutions for the Beverage, Advance). The VEGA ADVANCE is born tray + film. This machine is composed
Food, Detergent, Petrochemical to exceed the current standards of of a fingers and counter fingers
and Tissue sectors. To drastically speed for the end of line, by matching selection system driven by brushless
improve productivity, the company the market demands to have the motors and of an oven which ensures
high quality film retraction. The film
cutting and automatic film splicing of
the reels are the company’s patented
systems. With Vega Advance, energy
savings and safety are combined to
perform high level performance and
easy maintenance. The engineering
team that worked on the VEGA
ADVANCE design has not only focused
on achieving maximum performance in
terms of production speed, but have
also sets ambitious goals in terms of
profitability and productivity, whilst
complying with the highest safety
Vega Advance machine
standards.
12 mefmag.com | May 2017Confectionery specialist NID is home sweet home as the newest member of tna’s family of brands. A pioneer in the development of starch moulding equipment, NID has supplied complete mogul lines for more than six decades. From processing through packaging, with NID’s innovative solutions, tna is one step closer to becoming your single source supplier for the confectionery industry. To find out about NID’s range of confectionery solutions, visit nid.com.au. Visit tnasolutions.com for complete turnkey solutions that rethink the conventional.
CATERING & HOSPITALITY
Rising Food Safety Concerns on Display
R
efrigerated display cases/cabinets (RDCs) are refrigeration equipment used for storing and displaying products (food
and beverage items) which require chilled or frozen conditions. Food refrigeration is of paramount importance for food
and beverage companies to ensure minimum damage to their products. The need for Refrigerated Display Cases helps
retailers to guarantee longer storage of products which helps them to reduce wastage. The global refrigerated display cases
market is anticipated to witness steady growth and will post a moderate CAGR of more than 5 percent over the forecast period
(2016-2020), according to a market research by Technavio. The augmented demand for frozen food is one of the major factors
driving this market’s growth. Supermarkets and other retail outlets are concerned about keeping ingredients and frozen products
safe for consumption, which will increase the need for RDCs.
The Refrigerated Display Cases market
is expected to grow at a notable
pace over the next five to six years,
according to a report by Allied Market
Research, owing to various factors
such as expanding organized retail
sectors including supermarkets and
hypermarkets, and changing food
preferences of people. Other factors
include, evolving lifestyles, increasing
disposable incomes, surging demand
for carbonated soft drink bottles and
packaged water bottles, and rising
food safety concerns. Asia Pacific as a
region is expected to show the highest
growth rate due to its macro-economic
fundamentals, increasing per capita
income and increasing demand for
CSD and water bottles. Regions such
as Western Europe and North America
are expected to witness modest growth
rate due to high volumes in both an anticipated CAGR of 10.1 percent outlets, the demand for Vertical RDCs
regions, according to Future Market from (2016 – 2022), according to Allied has witnessed a substantial increase.
Insights. With the increase in the retail Market Research. Moreover, the North Horizontal RDCs are expected to
industry in Eastern Europe, Middle American and European countries exhibit a notable growth trend during
East and Latin America, the demand adopted many changes to the the forecast period (2015 - 2022),
for RDCs is expected to witness a compressor design owing to emission owing to their growing demand in
substantial growth rate hence putting of greenhouse gases like CFCs and organized large size retail food stores.
a bullish trend on the market Hybrid RDCs, which have dual
value. Plug-in and remote “Hybrid RDCs, which have dual temperature control system
RDCs are the two key product have been gaining adoption,
types available in the market, temperature control system have been especially with increasing
of which the former enjoys gaining adoption” demand from cafes and quick
a higher adoption. Plug-in service restaurants. Due to
or integrated RDCs are space- and HFCs in existing RDCs. Plug-in RDCs high demand, the industry is highly
energy-efficient, compared to remote are essentially of two types; vertical fragmented with the top 7 players
RDCs. Demand from small to medium RDCs and horizontal or semi-horizontal owning not more than 25 percent of the
sized stores, which often have limited RDCs. Vertical RDCs dominate total market share. Some of the major
investment power and floor space, is the market in the product design players in the refrigerated display cases
expected to support the market growth segment, constituting around three- are AHT Cooling systems, Epta Spa,
of plug-in RDCs as compared to remote fifths of the market revenue in 2015. Hussman Corporation, Nekano
systems, according to Transparency The segment is estimated to exhibit refrigerators co. ltd, and ISA Italy.
Market Research. In 2015, the plug- the fastest growth during the forecast
in RDC segment constituted over 70 period (2015 - 2022). With widespread
Fatima Saab
percent of total market revenues, with growth in small and medium sized retail Content Editor & Researcher
14 mefmag.com | May 2017Display Cabinets
Alpina Offers Wide Range of Heating Cabinets
When it comes to keeping food warm,
Alpina have excelled once again with
different heating cabinets, electric or
gas. The main benefit of the displays is
that they doesn't have a circulation fan,
which dramatically reduces the potential
for food dehydration. As a result, food
stays fresh for a longer period of time,
which allows the user to achieve a
greater sales volume. The user-friendly
nature of the Alpina heating cabinets
comes from practical experience. The
Delice model for example, is equipped
with a multi-part sliding mechanism that
can be opened from both sides, left The Delice model
and right. When it comes to the larger
version, the Delice 707, two people can placed underneath the appliance slide long periods of time. The gas display
remove meals simultaneously, without smoothly along ball-bearings, while cases are perfect for outdoor use and
having to open up the appliance entirely. the rill along the outside edges helps for people who need to transport food
Humidity can be regulated individually in accumulate excess liquids. All Hot regularly. Designed to display pre-
the gastronomic standard trays with the Display Case is perfect for caterers, prepared foods, they meet all existing
use of water, and according to specific schools, colleges, universities, cafes, safety standards. Keeping food above
quality requirements of the dishes in diners and restaurants, where pre- 65°C is essential for professional
question. The extricable cutting boards cooked food needs to be kept warm for presenting of hot tasty food.
Showmaster Offers Display Cases in
Two Different Sizes
ShowMaster is a subsidiary of with smooth edges, providing a hygienic cm. Whether as salad bar, breakfast
Muhlack Kiel GmbH based in presentation of food. The temperature buffet or dessert display cases, the
Germany. It is a family owned company range is +4° to +10° C maintaining refrigerated display case is suitable
for 75 years, specialized in interior the HACCP rules. ShowMaster for all food products, guaranteeing
furnishing. The ShowMaster is a mobile refrigerated display cases are available long lasting delicious freshness. When
refrigerated display case in sleek design in two diameters: 111 cm and 147 closed the display case provides
refrigerator temperature. When opened,
the acrylic glass hood serves as an
effective hygienic barrier. The stainless
steel tank is manufactured in one piece
without joints, enabling easy cleaning.
All refrigerating and electrical parts are
made of proven low maintenance or
maintenance-free components. Due
to their mobility, the display cases has
proved themselves to be successful
in restaurants, hotels, airline lounges,
factory canteens, on cruise liners as
well as in supermarkets. Whether
customers require a specific color or
surface, the team will be glad to make
sure that every customer requirement
Refrigerated display case is fulfilled.
May 2017 | mefmag.com 15MEF Exclusive
16 Lebanon Cultivates Common Ground
via Folkloric Food & LodgeMEF EXCLUSIVE
Lebanon Cultivates Common Ground
via Folkloric Food & Lodge
I
n the age of sustainable development, a Lebanese entrepreneur in the food and hospitality industry is developing various
aspects to promote a culture of sustainable agriculture, preserve traditional food identities, and build bridges between Lebanon’s
societies. We caught up with Kamal Mouzawak, founder of Souk el Tayeb (the first farmers’ market in Beirut) and Tawlet
restaurant to talk about his latest projects in the gastronomy industry in Lebanon.
“Food is the real expression of our roots, ©
Souk El Tayeb
our identity, of who we are.” With these
words the Lebanese social entrepreneur
Kamal Mouzawak defines his passion
for preserving his country’s architectural
and cultural heritage. In a country that
for decades has been split along political
and religious lines, Mouzawak founded a
“Social enterprise” to help the Lebanese
communities find common ground
through folks’ cooking. “Our slogan is
“Make Food Not War”. In a country as
divided as Lebanon, nothing can bring
people together as much as the land
and its food,” explained Mouzawak.
In 2004, he launched Souk el Tayeb,
a weekly farmers’ market, with the the country just to cook authentic cuisine without acting socially or environmentally
goal of supporting small-scale farmers from their villages. This project is a turning responsible,” he said. “Nonprofits focus
and producers, fostering a model of point in the lives of many of these women, on being socially and environmentally
sustainable agriculture, and helping helping them support their families. In responsible but funding is always a
unite countrymen and women with addition to food projects, Mouzawak problem. Today both typical businesses
homegrown aromas and tastes. The launched ‘Beit’ (home) in 2015, a chain and nonprofits must generate income
project has enabled local small farmers of guesthouses in three different outlets, and sell their products and services but at
and producers heralding from different aiming to bring back the traditional the same time act with responsibility and
regions and cultural backgrounds to national home. “If I want to go to the not consider these as an incidental option
sell their organic products in Beirut, village and eat traditional food instead of whenever it is convenient.”
and helping create a direct link between generic food, I also need to stay at a non-
buyers and sellers. generic hotel. Architecture, food, and Based on Tawlet’s success, Mouzawak
crafts can tell so much about traditionsis now working to introduce his project to
In 2007, Mouzawak started a new project the French community through “Tawlet
in a specific region,” he said. “Traditional
called “Food & Feast”, which highlights Lebanese homes allow us to experience Paris”, using Parisian cuisine traditions
local culture and food traditions of and customs to promote social and
different Lebanese villages. “We went cultural unity there. “This project
to small producers, to their own land, “Food is the real expression of our will shed light on the traditional
instead of bringing them to the city. roots, our identity, of who we are” Parisian food, home cuisine cooked
We started a new project aiming to by Parisian women and will focus
promote traditional food across all villages the real sense of place.” Moreover, for on the demography that makes Paris
through a food festival, where people Mouzawak, in social business, one and France today. A third generation
can come and discover traditions of this must take into consideration the social Vietnamese is as French as anyone
specific area,” he said. “It is a chance to and environmental responsibilities when else, so does a second generation from
eat traditional food prepared by women planning to generate income. “There is Morocco. Life has changed; there is not
villagers instead of eating generic food, nothing in the 21st century called pure just England for English. We will celebrate
and this is how Tawlet idea came up.” In business or pure nonprofit. It is bringing the traditions of the country with all its
2009, he founded Tawlet, a cooperative the best of both worlds. Businesses have components,” he announced.
restaurant in Beirut, where each day done something wonderful until now which Fatima Saab
women come from different regions of is generate income but have done so Content Editor & Researcher
May 2017 | mefmag.com 17Feature
Hypermarkets
19 Hypermarkets
Create Large Footprints in GCC
20 Lulu Group Opens New Hypermarkets in Saudi Arabia
20 Majid Al Futtaim Opens Second Carrefour Hypermarket in Kenya
21 IT Software Delivers Ideal SolutionFEATURE Hypermarkets
Hypermarkets
Create Large Footprints in GCC
H
igh income levels, large expatriate communities and strong urbanization have reinforced growth of the GCC retail sector.
Modern retail outlets such as hypermarkets and supermarkets have proliferated in the region. These large organized
establishments offer a wide array of food products at competitive prices in a convenient set-up, to provide an overall hassle-
free shopping experience to consumers. Sales of supermarkets and hypermarkets in the GCC are expected to grow at an annual
average rate of 10.5 percent between 2011 and 2016, according to a report by Alpen Capital. Saudi Arabia and the UAE are the
largest markets in the GCC, accounting for three-fourth of the region‘s total food retail market.
Retail sales in the Gulf region were
expected to reach USD270.3 billion
by 2016, according to Alpen Capital.
"The region's retail sector has displayed
strong resilience in the face of global
economic downturn and is expected
to continue to grow at a steady pace
given its attractiveness to tourists and
residents in terms of geographic location,
developed logistics and availability of
diverse and quality shopping options.
While the sector presents attractive
opportunities, it is highly competitive and
retailers need to continue to innovate,
so that they can achieve sustainable
growth and profitability," said Mahboob
Murshed, Managing Director, Alpen
Capital. The food retail market in the
Emirates has grown substantially to
meet the needs of diverse communities,
with penetration of modern grocery
outlets at over 60 percent, second only also gaining traction in the UAE, and a provide an outing for families. Retailers in
to Bahrain. Several international retailers growing number of brick-and-mortar the food market are trying to increase their
such as Spinneys, Carrefour and retailers are establishing digital presence presence to gain more market share and
Geant have created a large footprint in to battle out the mushrooming grocery consumer segments. With the rise in the
the UAE, alongside homegrown giants start-ups. The retail food market in Saudi influx of tourists in the country because of
like Lulu Group, Choithrams pilgrimage to Mecca, the demand
and Al Maya Group. These large “… food retail market in Saudi Arabia for packaged food in this region
retailers are further widening their to grow at a CAGR of around 5 will see tremendous growth in the
reach by opening new outlets in the coming years. With the popularity
upcoming commercial / residential
percent by 2020” of such formats, major food
complexes set to open ahead of the Expo Arabia has huge room for expansion, retailers have laid down plans to expand
2020 event. Due to busy lifestyles and considering only 52 percent penetration presence in the Kingdom. In June 2016,
increasing road traffic, people prefer to of modern retail stores. Technavio’s the Kingdom permitted foreign investors
purchase their daily grocery from stores market research analyst predicts the food to own 100 percent interest in retail and
located within their vicinity, even as they retail market in Saudi Arabia will grow at wholesale businesses, subject to certain
visit hypermarkets for bulk shopping. a CAGR of around 5 percent by 2020. terms, according to Alpen Capital. This
To capitalize on this trend and enhance Food retail outlets in Saudi Arabia carry regulation is likely to intensify competition
revenue, the big brands are focusing a broad range of options for consumers with additional stores opening in the
on opening smaller format convenience such as domestically processed foods, country, as new players enter the market
stores. They are also looking at offering imported specialty food products, and and existing players look at increasing
a variety of organic and high-quality organic food products. Consumers market share.
foods to meet the growing demand prefer to shop at supermarkets and Fatima Saab
for such products. Online food retail is hypermarkets as these food stores also Content Editor & Researcher
May 2017 | mefmag.com 19FEATURE
Lulu Group Opens New Hypermarkets
in Saudi Arabia
LuLu Group has opened its latest
hypermarkets in the city of Hail,
Saudi Arabia. The Hypermarket was
inaugurated at a ceremony by Dr. Saud
Hamood Al Bugami, Under Secretary
of Hail province along with several
high-ranking officials from government
departments and representatives from
local business communities. Also
present at the event were Yusuff Ali
MA, Chairman of Lulu Group, Saifee
Rupawala, CEO, Ashraf Ali Executive
Director other senior officials of Lulu
along with a large number of residents. The opening ceremony
The hypermarket, which is the 7th
in Kingdom and 133rd to be built by are very happy to unveil our latest in from our own sourcing offices in
LuLu Group is spread over an area hypermarket in Saudi Arabia which UK, US, Brazil and Far East. The
of approximately 160,000 square will bring world class shopping nearer excitement surrounding the opening
feet and will serve the residents of Al to people. Our main emphasis is on has been building among the
Jamiyeen District and its surrounding showcasing the biggest range of residents of this region for several
areas with easy access and spacious “Free From” products such as Gluten months, and we believe this store will
parking. Chariman of LuLu Group, free, lacto-free, sugar free, fat free, be as popular with shoppers as our
Yusufali MA said at the event, “We etc. that have been specially flown- other existing stores.”
Majid Al Futtaim Opens Second Carrefour
Hypermarket in Kenya
Majid Al Futtaim, the well-known retailer’s expansion within the Kenyan Al Futtaim – Retail Kenya said, “At the
shopping mall, communities, retail market marks a significant milestone new Carrefour store, we will remain
and leisure pioneer across the Middle in the company’s expansion plans into committed to offering the best price
East, Africa and Asia, announced the African continent. The most recent and best merchandise in a pleasant
the opening of its second Carrefour hypermarket is located in East Africa's shopping environment as we have at
hypermarket in Nairobi, Kenya. The pre-eminent destination anchored by our Carrefour Store at the Hub Mall,
the newest retail hotspot in Nairobi, the because we are in the business of
Two Rivers Mall, and offers more than creating great moments for everyone
30,000 items, including fresh produce every day. Carrefour is here to be
and groceries, a fresh bakery, home Kenya’s daily shopping partner and
appliances, electronics and general strives to make a world class difference
merchandise. Renowned for great to the retail experience and to enrich
value products and a combination of the lives of all consumers in Kenya.”
discount offers, Carrefour promises its “We are pleased to see the benefits of
customers more than just shopping. Carrefour’s presence in Kenya through
As evidenced by the first store, the continuous job creation and support
hypermarket’s customers will continue for local producers. We have so far
to enjoy an excellent shopping recruited just over 210 staff members at
experience and purchase quality the Two Rivers hypermarket and by the
products at even lower costs at the end of 2017 Carrefour Kenya will have a
Carrefour Kenya Country Manager new 7,200 square meters store. Franck solid staff base totaling 400 individuals
Franck Moreau, Left Moreau, Country Manager, at Majid at both stores,” he continued.
20 mefmag.com | May 2017You can also read
