Food & Beverage & Entertainment - Applying for the Worldwide Hospitality Award
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Food & Beverage & Entertainment
Applying for the Worldwide Hospitality Award
1 Food & Beverage & Entertainment
1 Food & Beverage & Entertainment
1 Food & Beverage & Entertainment
1 Food & Beverage & Entertainment
Camp for F&BE Lovers
IMPRESSIONS …
Camp for F&BE Lovers
FACTS & FIGURES …
1. Camp for F&B&E Lovers
February 14-15th, 2019
in Berlin
More than 200 participants from Germany, Austria and Switzerland
CEOs, GMs, kitchen chefs, F&B directors & managers, teams, apprentices and trainees
From hotels of all classifications – Economy hotels as well as midscale and luxury hotels
Covering all management forms from managed and franchised hotels to subsidiaries
Valuation of
F&B&E within
9 Top Suppliers (F&B, Technic, IT) supporting the camp financially, participating the market Accor
place and presenting their innovations
Planned and organised by an orga team including F&B&E department, Accor Academy,
marketing department as well as the internal event management Importance of
Difference to F&B&E in the
our frame of MEEG
Supported by the German managment board as well as Accor S.A. competitors & PADL
Concept, design and organization was carried out by the orga team itself to insure
authenticity, practicality and usability. Needs and wishes were exchanged with
hotels´general managers and F&B employees beforehand.
Camp for F&BE Lovers
FACTS & FIGURES
The camp intents to develop into a platform for the exchange within the F&B community and to
prepare the participants for the current challenges of their sector.
Second camp for Central Europe is planned for 2020 with about 400 participants. Invitations are sent to
CEOs and general managers as well as all F&B employees.
Midterm additional camps worldwide will follow support by the global team Accor S.A.
Camp for F&B&E Lovers
OUR COMMITMENTS
Camp for F&BE Lovers
PROGRAM
- Key Notes, Top Speakers, Best Cases
- 18 idea labs with trend setters and F&B professionals
self organized learning
participants to choose themselves which lab to attend
- Meet AccorHotels Top Leaders
- Discussions & exchange: Generation Z, F&B&E tomorrow, Women in F&B&E,
Challenges
- Do it yourself: Your F&B concept to go – create your own moodboard with the
support of our experts from
- Interior design,
- logo – branding – and story,
- food offer,
- social media & promotions,
- animation & entertainment
- Questions & answers via event app
- Networking breaks
- Market places to test products and innovationsCamp for F&B&E Lovers
TOPICS
Up-to-date Topics such as
• Trends for F&B&E
• Sustainability, food waste, regional products
• Social Media and Local Social Marketing
• Ambiance
• Talents & Recruiting, diversity
• Reputation
• Story Telling
• Product presentation food & beverages
• Pricing & calculation
• Entertainment and Sales
• Market analysis
• Boost your sale, onboarding,
empowerment, motivationCamp for F&B&E Lovers
VENUE
VENUE: OUR INTENTION:
MERCURE HOTEL MOA BERLIN
- The participants feel as guests during the whole event
experiencing individuality, openness, appreciation and valuation
LET´S GET THE PARTY STARTED:
- Time for exchange and networking
ARMINIUS MARKET HALL MOABIT
- Meet and share irrespective of hierarchy and brand
- Experience – Discover – Transfer & Implement
Evening event within the market stalls
Food, Drinks, Entertainment & PartyCamp for F&BE Lovers MORE IMPRESSIONS & SPARKLING MOMENTS …
Camp for F&BE Lovers MORE IMPRESSIONS & SPARKLING MOMENTS …
Camp for F&BE Lovers MORE IMPRESSIONS & SPARKLING MOMENTS …
Camp for F&BE Lovers
EVALUATION
- Our commitment:
- Appreciation of the F & B & E community
- Exchange and networking across all hotel brands
- Bringing together F & B & E employees of all brands and hierarchies with external F & B & E
experts, coaches and trainers for an intensive exchange of best practices, know-how,
ideas and innovation
- Innovative event with high-quality idea labs, simple take-aways and operationally easy
and sustainable implementation
- To convey the pride of all F & B & E enthusiasts
- Extend the professional and personal competences
- Open function format (barcamp character, keynotes, ideas factory, thinking out of the box)
to stimulate dialogues in terms of self-organized learning
- Impart knowledge of technical as well as soft skills
- Experience what the guest journey is - for reflection and the own and independent further
development
- Being the benchmark for the F&B&E communityCamp for F&BE Lovers
EVALUATION
Our Targets:
- Offering the possibility to experience the gastronomic vision & mission Food & Beverage & Entertainment by Accor
- Empowerment of F&B teams, employee satisfaction and motivation
- Collaboration across all hierarchies
Our quantified targets during the camp:
- 200 participants reached
- Level of satisfaction (questioned in the event app): target 85%
reached
- Engagement rate: min. 80% of the smartphones of the participants
take part in the Q&As during the event and are activ on our internal
social media platform Yammer reached
- Yammer posts from the participants: min. 100 with #FBELovers
reached
- Take-aways for the participants:
min. 3 key messages per speech and per idealab, which are provided
to ecery participant after the camp reachedCamp for F&BE Lovers
REPORTING SOCIAL MEDIA & PR
Our quantified targets after the camp: Social Media:
• Very positive feedback from the participants - Posts:
Target 30 Result 110
• Successful Social Media Posts and Articles
- Engagement Rate (Likes, Comments, Shares on public posts
B2B & B2C:
• More than 100 members in the Accor Yammer Group
Target 2% Result 0,67%
• Successful PR such as TopHotel, AHGZ and Fallstaff
- Reach:
Target 30k Result 163k
• Highly recognized internationally
• 11 Press clippings
• Reach: 32,3k
• Media equivalence
value: 278k€Camp for F&BE Lovers
EVALUATION
Success Stories we want to keep for Many new ideas for 2020
2020
- Key Notes of the top management
- Break out sessions with F&B experts
- Inspiration from external speakers
- Entertainment & networking during the event
- Topics: Digital marketing, trends, food waste
Planned :
400 F&B Enthusiasts
COOs, GMs,
Executive Chefs,
F&B Manager,
F&B Teams,
Apprentices, TraineesCamp for F&B&E Lovers - Keep the sparkle burning –
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