Fighting for the future Scottish Premier League Football
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www.pwc.co.uk Fighting for the future Scottish Premier League Football 22nd Annual Financial Review of Scottish Premier League football season 2009-10
Contents Introduction 3 Profit and loss 5 Balance sheet 16 Cashflow 22 Appendix one 2009/10 the season that was 39 Appendix two What the directors thought 41 Appendix three Significant transfer activity 2009/10 42 Appendix four The Scottish national team 43
compared to the previous season’s run Introduction in the Champions League group stage. Making reasonable adjustments for these items shows that the league generated an underlying loss of c£16m. Adjustments (£m) Headline profit 1 Less: exceptional profit adjustment (7) Less: Champions League profit adjustment (10) Welcome to our 22nd annual financial review £(16) of Scottish Premier League (SPL) football. Adjusted underlying turnover was c£156m, representing a fall of 6%, and the underlying operating loss was £6m with only the Old Firm and Dundee with both clubs’ results being boosted Back to black? by related parties forgiving £8m and United generating an operating profit In season 2009/10, the SPL posted its – every other club was loss-making at £1m of debt, respectively. These are fifth bottom-line profit in the past six this level. one-off items and don’t represent a seasons. On the face of it, this modest true flow of income for the clubs. It is therefore clear that the SPL clubs £1m profit appears positive, given the ongoing turbulent economic climate, have not been immune to the impact The season’s results were particularly but when we delve deeper, our analysis of the recessionary environment. enhanced by a good European run reveals a different story. It could well The uncertainty of a potential double- for Rangers. On the back of playing in be that more pain is to come as the dip recession, coupled with supporters’ the Champions League group phase, league strives to find a sustainable fears over job security, left many with Rangers turned a prior year operating financial footing. very difficult decisions to make when loss of £8.5m into a £12.4m operating it was time for season ticket renewals. profit, with turnover increasing by £17m. We need to adjust for two significant This discretionary income is often This £20.9m operating profit swing is items to establish the underlying the first to be sacrificed in times of almost entirely due to the positive performance, which are: financial hardship. Add to this the turnaround in European performance drop in corporate hospitality and 1. exceptional debt forgiveness, and when compared to last year’s early exit entertaining, and season 2009/10 was to FBK Kaunas. On the other hand, another challenging year financially. 2. Rangers’ success in Europe. Celtic’s operating profit fell £6.8m to £4.5m thanks to their participation in Other highlights: Exceptional credits were realised in the less lucrative Europa League, the year by Hearts and Kilmarnock, • Rangers was the most profitable club, with a profit of £4.2m; The SPL clubs’ combined profit and loss account • At £2.1m, Celtic recorded the largest loss; 2010 £m 2009 £m Turnover 171 167 • Overall, six clubs recorded a bottom line profit and six clubs reported a loss; Wages (105) (110) Other operating expenses (62) (65) • The wage-to-turnover ratio fell to 61% (2009: 66%), albeit still skewed Operating profit/(loss) 4 (8) upwards by Hearts’ continued Amortisation of player registrations (17) (22) excessive ratio of 115%; Net gain/(loss) on player registations 12 13 • Net debt marginally grew to £109m Operating loss before interest (2009: £108m), with only Hamilton and exceptionals (1) (17) and St Johnstone operating debt Exceptional items 7 (1) free; half of the clubs recorded a rise Net receivable (payable) (5) (6) in their debt; Profit/(Loss) 1 (22) • A £12m gain on disposal of player Source: Statutory Accounts registrations (2009: £13m). Season 2009-10 3
Arguably, this model could be causing A 14 team set-up would require a The player trading model a perceived drop in the quality of the rather unusual split to take place after The analysis overleaf shows that the retained talent, which in turn could be 26 games, with the top six teams majority of clubs continue to struggle affecting attendances. Overall, the playing a further 10 matches and the to generate a basic operating profit. average gate was down 10% this year, bottom eight playing a further 14. What’s more, the ‘big money’ TV deal with a total of 347,000 fewer fans This could essentially create an SPL that clubs had hoped for didn’t attending SPL games compared to last ‘1.5’, with the bottom eight not only materialise, leaving them to continue season, and I would argue that a fall of playing four games more, but also their search for alternative income this magnitude is not solely due to the playing one fewer game against each streams and long-term sustainable financial climate. Indeed, over the past of the Old Firm. Whilst there might business models. It’s becoming more four years attendances have fallen by be no financial impact for the top six, and more apparent that one of the over half a million fans a season, in comparison, with the current 12 most likely solutions to balance the therefore other causal factors must be team set-up, a bigger financial question books will be an ongoing reliance on in play. When the economy starts to remains for the bottom eight as to profitable player trading. The warning fully recover, there is no guarantee that whether the revenue from an extra here is that applying a successful fans will flock back to the turnstiles. two home games will compensate for model must be carefully balanced There is a real danger of losing a an extended run of potentially lower against appeasing fans’ expectations generation of football fans; once you quality games. and compromising playing standards. lose your customers, it’s hard to win them back. That leaves us with the known quantity The past three seasons have yielded of the current 12 team set-up versus a cumulative gains on player registrations 10 team set-up. of £53.5m, which highlights the League reconstruction significance of profitable player trading Thoughts inevitably turn to finding A return to the 10 team set-up would to the SPL’s business model. The current ways to revitalise interest levels in maintain the current number of Old season’s £12m gain was mainly down the game, and talks continue over the Firm games at four each season, but to the high-profile departures of Scott prospect of league reconstruction. reduce the overall number of games McDonald (£3.5m) and Barry Robson For any of the proposals to be accepted played from 38 to 36 for each club. (£1.5m) to Middlesbrough from Celtic, and successful, they must also be Arguments over familiarity breeding and David Murphy (£1.5m) to financially viable and ideally increase contempt would likely return to the Birmingham from Hibernian. The most revenues across the board. Suggestions fore, but this may be offset by the successful form of this model is to include creating an SPL2 to reduce the enhanced quality of games as the two nurture young talent into the first team current financial disparity between the weakest performers would drop into and sell them on for pure gain. I would existing SPL and Division one clubs. the SPL2. single out Hibernian as the best A move to the English leagues appears Detailed financial modelling will example of this in recent times, though to be off the agenda for the Old Firm, have to be undertaken to estimate not always to the delight of the Easter and the focus is now on a change from the additional finance that would need Road faithful. the current SPL ‘split’ league system – to be generated; a key factor will be The majority of supporters will find the only one in Europe – to a 10, 14 or whether this represents a more it hard to stomach as a conveyor belt 16 team top flight. valuable model for broadcasters. of talent departs south, seduced by Until this happens, it remains to be Taking each scenario in turn, a 16 the affluent Premiership and top seen whether a compelling case can be team league would result in 30 games Championship sides whose purchasing made for any of the proposed set-ups to a season (four fewer home games for power is fuelled by ‘big-money’ successfully repackage the Scottish top each team), and with only two Old broadcasting contracts. This trend of flight and increase interest from fans Firm matches each year, this presents luring away the very best SPL talent and broadcasters alike. a major drawback to any potential does not appear be stopping and there broadcaster. In addition, bringing in will need to be greater acceptance and more smaller clubs – and with them Thanks realisation from supporters that the As ever, I am indebted to my Sports the potential for more meaningless future success of the league in its Unit team for their help in compiling end-of-season mid-table clashes – current format relies on this income. this report, particularly David Auld will likely further harm the perception and Stuart MacDougall. of quality. Without putting a figure on it, it can be reasonably deduced that David Glen this combination would bring in Tax Partner, PwC reduced revenue. July 2011 4 PwC Annual Financial Review of Scottish Football
Profit and loss Overview The SPL clubs’ reliance on their fans’ Even before the collapse of Setanta, As the economy discretionary spending on merchandise, the SPL was in a unique position compounded by reduced revenue from compared to the other big leagues such recovers from the corporate sponsorship, marketing and as the Premiership, Ligue 1, Serie A global economic hospitality, has made them particularly and the Bundeslige, with ticket sales vulnerable to the global downturn. forming the SPL’s most important downturn, Scottish Meanwhile, many Scottish clubs – in revenue stream (with TV and radio football clubs – like particular those with high debt levels deals being second and sponsorship – have been hit hard by a lack of liquidity. taking third place). This means the SPL many businesses – clubs have been hit relatively harder by What’s more, the 12 clubs that make have found trading up the SPL have also had to deal with the declining attendance levels than other major leagues. Add to this the conditions difficult. a drop in broadcasting revenue, average 18,277 fewer fans attending following the £65m five-year deal their team’s home matches during agreed between the SPL and Sky/ESPN 2009/10 compared to last season and before season 2008/09. This compared the average resulting impact wipes unfavourably to the previous four-year £10m off the SPL’s aggregate revenue. £125m deal with the now-defunct Setanta, with the SPL’s 12 clubs Outside of the clubs’ top-level sponsors expected to lose an estimated £18m a and kit partners, they face further season in aggregate. Although this is challenges. Merchandising revenue dwarfed by the £2.7bn the 20 English relies on supporters spending their Premiership clubs got from 2007 to disposable income, while reduced 2010, the shortfall of the current deal corporate budgets have put pressure on was further put into perspective during secondary sponsorships. The chairmen April 2011 when Sky Sports and the and chief executives have subsequently Football League (Leagues One and cut costs through using more loans as Two in England) agreed to a £195m opposed to cash transfers and also by three-year deal worth £1.35m a club reducing squad sizes and players’ per season. salaries and bonuses. However, it remains an art to apply a sensible financial model without compromising playing standards, while all along keeping the fans happy. Season 2009-10 5
The fact remains that the SPL was Historic profit/(loss) analysis seriously impacted by the current TV deal no longer reflecting the true value 30000 of Scottish football. This reduction in 20000 TV money, coupled with attendance 10000 levels falling 10% on average, means £0 the financial gap between Scotland -10000 and England continues to grow. -20000 However, the cost-controlling mechanisms and prudent stewardship -30000 undertaken by many of the clubs’ -40000 chairmen and chief executives during -50000 the past seasons have given the clubs -60000 a more solid platform to weather the -70000 financial storm and return the SPL to -80000 a collective profit for the fifth time in 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 six seasons. Old Firm Profits/(Losses) Other Profits/(Losses) Total Profits/(Losses) Source: Statutory Accounts The SPL clubs’ combined profit and loss account We have obtained the 2010 £m 2009 £m Movement% financial results of the Turnover 171 167 2% SPL clubs from their Wages (105) (110) -5% statutory accounts for Other operating expenses Operating profit/(loss) before player (62) (65) -3% the year ending 2010. registrations 4 (8) -151% Amortisation of player registrations (17) (19) -12% Impairment on player registrations 0 (3) -100% Net gain on player registrations 12 13 -7% Operating loss (1) (17) -93% (Loss)/gain on tangible fixed assets (0) 2 -105% Exceptional items 7 (1) -693% Net interest payable (5) (6) -21% Profit/(loss) before and after tax 1 (22) -106% Taxation 0 2 -94% Profit/(loss) after tax 1 (20) -107% Source: Statutory Accounts 6 PwC Annual Financial Review of Scottish Football
The key financial Turnover grew 2% from last season’s £167m, despite seven of the 12 clubs • Total wages dropped by 5% to £105m (2009: £110m), with the majority highlights of experiencing a fall in top-line revenue. attributable to cost-cutting at season 2009/10. This rise was primarily driven by Rangers and St Johnstone, as when Aberdeen, Celtic, Hearts and Rangers. During season 2009/10, it was comparing like-for-like, the former’s notable that the contracts of the revenues were supplemented by high-earning players at these clubs participation in the UEFA Champions were either allowed to run out, with League, while the latter’s growth was the player released or kept on at a principally due to season 2009/10 reduced rate. This was on the back of being the club’s first back in Scottish the 3% wage drop we outlined in our football’s top flight. However, revenue 21st review – once again evidence of still remains significantly below the the measures club chairmen and record high of £196m in season chief executives are taking to control 2008/09, because of the fall in both their cost bases. match-day and broadcasting revenue. • The amortisation of player registrations As we mentioned in last year’s review, fell by £2m to £17m (2009: £19m) given that the majority of season – back to 2007/08 levels. Of this, tickets were bought in May/June 2009 £15.7m (2009: £16.2m) was directly for season 2009/10, this was essentially attributable to the Old Firm. the first time the clubs felt the full extent of the recession. When coupled • The £12m gain on sale of player with the demise of Setanta during registrations was attributable to the season 2008/09, it’s clear that unless gains posted at Celtic (£6m) and a substantially improved broadcasting Hibernian (£2.3m), following deal can be negotiated, it’ll be extremely the high-profile departures of tough for clubs to return to the heights Scott McDonald (£3.5m) and of season 2008/09. Barry Robson (£1.5m) to Middlesbrough, and of David • The Old Firm had mixed results, Murphy (£1.5m) to Birmingham. with Rangers’ turnover increasing by an impressive 42% to £56.3m (2009: • Total net interest costs dropped £39.7m) as a result of its participation slightly to £5m (2009: £6m), due in the Champions League group stages. directly to the reduction in external Conversely, due to Celtic’s absence net debt across the 12 member clubs from Europe’s premier competition, totalling £74.5m (2009: £86.8). turnover fell dramatically to £61.7m (2009: £72.6m). Despite their contrasting fortunes during the year, Rangers still couldn’t match their Glasgow rival’s top line – partly due to the impact of the JJB licensing deal and the capped level of merchandising income available to the Ibrox club. Season 2009-10 7
Turnover The SPL’s total turnover grew by 2% to Aberdeen League as opposed to the UEFA £171m in season 2009/10 (2008/09: Overall turnover fell 18% to £7.1m Champions League. Further contributing £167m), mainly arising from Rangers (2009: £8.6m), with £0.8m of this factors included substantially lower and Celtic’s participation in the UEFA fall attributable to the decrease in average attendances and season ticket Champions League and Europa League. broadcasting income associated with revenue, and a drop in domestic media Conversely, in 2008/09, the Ibrox club the new broadcasting contract with income following the demise of Setanta. didn’t participate in Europe, after Sky/ESPN. A further £0.3m drop in being knocked out during the second Merchandising income fell £1.68m turnover is directly driven by the fall qualifying round by FBK Kaunus, (9.8%) to £15.5m due to one kit launch in gate receipts due to the club’s bottom whereas Celtic enjoyed Champions rather than two, while general trading six finish and lack of progress in both League football. within the retail market was very cup competitions and corresponding competitive in light of the current home ties. The fall in commercial, The impact of 2009/10 performance economic climate. Revenue from sponsorship and advertising income on the field was Rangers yielding a multimedia and other commercial streams reflect a similar pattern, further £16.1m in commercial income, activities declined £8.2m (43.3%) to outlining the correlation between the which more than offset the £10.9m drop £10.7m, due to the reduced television club’s turnover and performance in in revenue at Celtic. This highlights the income offered by the Europa League, the SPL and in the cup. significance of European football to and reduced domestic media income the results of the two Glasgow giants. Celtic thanks to the Setanta situation. Of the other clubs, Dundee United, After two years of consistently posting Hamilton, St Johnstone and St Mirren turnover above the £70m threshold, Dundee United grew turnover during the year thanks The club achieved record revenues of the Parkhead club saw a reversal of to a combination of relative success £6.1m, representing a 4% increase for fortunes, with turnover dropping 15% on the pitch – notably within the cup season 2009/10, despite average home to £61.7m (2009: £72.6m). This drop competitions – when compared to last attendances falling 9% year-on-year was almost entirely attributable to season, and also with St Johnstone and last season having benefitted from participation in the UEFA Europa enjoying its first season back in the SPL. the £0.4m sale of the club shop’s operations. The increase was largely attributable to improved first team Turnover by club results, such as winning the Scottish 2010 2009 2010 2009 Cup (2009: fifth round) and a third- £’000 £’000 Movement Movement place finish in the SPL (2009: fifth). Aberdeen 7,053 8,557 -18% -34% Falkirk Celtic 61,715 72,587 -15% -1% Season 2009/10 proved to be a Dundee United 6,052 5,792 4% -1% dramatic turn-around from last year’s Falkirk 3,839 5,366 -28% 18% record season. Turnover fell from Hamilton 2,543 1,859 37% 67% £5.4m to £3.8m due to the club’s poor performances on the pitch. Not only Heart of Midlothian 7,908 8,307 -5% -9% was Falkirk relegated from the SPL, Hibernian 7,064 7,711 -8% -4% but it also failed to replicate the success Kilmarnock 6,136 6,922 -11% -20% of last season when it reached the CIS Motherwell 4,380 4,430 -1% -5% Cup semi-final and the Scottish Cup Final, and consequently boosted Rangers 56,287 39,704 42% -38% revenues by £0.8m. Add to this the St Johnstone 4,045 2,474 64% -2% Setanta effect and the impact of the St Mirren 3,875 3,546 9% 20% recession, and commercial income Total 170,897 167,255 2% -15% was hit badly. Source: Statutory Accounts 8 PwC Annual Financial Review of Scottish Football
Hamilton Kilmarnock This increase in revenue is Hamilton is in the unenviable position The Ayrshire side managed to avoid commendable given the economic of propping up the SPL turnover table, relegation on a dramatic last day of the backdrop that beset season 2009/10 in deriving c£2.5m of turnover in season season, when a no-score draw against terms of ticketing and hospitality, 2009/10 (2009: £1.9m). As this club relegation rivals Falkirk condemned combined with the collapse of Setanta, filed abbreviated accounts in the current their opponents to First Division football. which directly cost the club £1.4m in year, these numbers are based on However, any celebrations on the field broadcasting revenue in comparison to projections using the previous year’s were tempered by the financial results the prior year. Average attendances fell information, with more TV revenue off it. Turnover fell 11% to £6.1m by c2,000 season-on-season. However, and player sales offsetting the (2009: £6.9m). This was principally this was more than offset by Rangers reduction in gate receipts. attributable to the following factors: playing 54 home matches in the current a bottom six league finish; poor runs season compared to 49 in the prior year. Heart of Midlothian in both cup competitions; lingering Hearts was unable to emulate last effects of the fall of Setanta in 2009; St Mirren season’s success on the pitch, finishing and a £0.15m drop in hotel income. St Mirren’s fourth consecutive season sixth (2009: third) in the Clydesdale in the SPL and first full season at their Bank Premier League, which reduced Motherwell new St Mirren Park home brought performance-related turnover. 2009/10 was a successful season for further security to the revenues of the Overall, the Tynecastle side’s turnover the Fir Park club finishing fifth in the Paisley club. Turnover eclipsed last fell 5% to £7.9m (2009: £8.3m). SPL (2009: seventh), which ensured season’s record of £3.5m by 9% – However, match-day revenues held qualification for the Europa League for due to both football and commercial firm as Hearts consolidated its place as the second successive season (although income streams enhancing the top line the third-best-supported team for the qualification in the prior season was to £3.9m. On a football front, St Mirren fifth consecutive season, with average achieved through the fair-play rule). finished the season in an improved home attendances in excess of 14,000. This on-the-field success mitigated 10th position (2009: 11th), while an the impact of the financial downturn appearance at Hampden for the League Hibernian (particularly the reduction in revenue Cup Final contributed to the majority Hibs’ turnover fell 8% to £7.1m (2009: attributable to Setanta’s departure and of the year-on-year increase. £7.7m), despite an improved fourth- the 4% fall in attendances) to maintain placed league finish (2009: sixth). turnover at £3.4m. St Johnstone This was partly due to reduced St Johnstone’s first season back in the seasonal membership prices, the Rangers SPL after a seven-year absence brought absence of European football and the Season 2009/10 saw Rangers crowned additional revenue to the Perth club. closure of the club’s East Terrace from SPL champions for the second Turnover broke the £4m barrier for the February 2010 until the end of the successive season. However, the first time in the club’s history (2009: season to enable the construction of growth in revenue to £56.3m (2009: £2.5m) on the back of match-day the new East Stand. These results are £39.7m) was primarily due to attendances increasing 34% in addition in stark contrast to three seasons ago, commercial income rising £16.1m to improved commercial income streams. when the club won the CIS Insurance to £21.7m as a result of participation On the field, St Johnstone finished the Cup and participated in European bonuses and market pool-related season in a respectable eighth place, competition, posting record turnover income deriving from the UEFA guaranteeing its SPL status for a levels of £9.8m. (This drives home the Champions League group phase. further season. need for the club’s fortunes on the park This compares favourably with the to stimulate its off-the-park finances.) prior year, when FBK Kaunus knocked Additionally, the increased capacity of Rangers out at the qualifying stage. the completed East Stand will bring the In the current season, Rangers was total capacity to 20,400 seats, the sole Scottish representative, providing more opportunities to create enhancing the market pool element extra revenue from home matches. and underlining the significance of the Old Firm’s continued involvement in this competition. Season 2009-10 9
Attendance levels The impact of the recession – Total stadium utilisation plummeted to their discretionary expenditure in specifically: increasing unemployment, 68% (2009: 75%), with the largest falls all areas. Attendances mirror the job insecurity, diminished disposable in average attendances being felt by deterioration in the financial climate income and corporates reducing Aberdeen and Celtic – 2,468 and in 2009/10, with the clubs increasingly entertainment budgets – has hit 12,089 respectively. Of the SPL stadia, facing pricing pressure from general match-day attendances hard. 42% remained greater than half-empty admission and corporate attendees alike. Our research outlines the presence of during the season (2009: 17%), We’ll monitor the average attendances a time lag, as a result of the economic emphasising the impact of the recession and the resultant match-day revenues downturn taking place after supporters on even the most loyal fans’ pockets. with great interest in our next annual had committed to season tickets during It should be noted that utilisation review – as further decline to the main 2008/09, with the impact being felt by figures are based on average attendance income stream for the SPL clubs could nine of the 12 SPL clubs during 2009/10. as a proportion of stadium capacity. have serious ramifications when (Only Hearts, Kilmarnock and newly coupled with the stagnant TV revenue. promoted St Johnstone witnessed Acknowledging the financial climate, This is a particular concern for Celtic, improved gate numbers season- Rangers froze season ticket prices for which still has by far the largest wage on-season.) the third successive season and bill in the league. Should the club’s introduced a family initiative at the 12,000 regulars stay away again On the back of SPL crowds holding up start of season 2008/09 that would during season 2010/11, this would well during season 2008/09 (up 1% prove more timely and relevant than remove about £5m from the club’s from the prior year), season 2009/10 the board expected, by driving sales bottom line. witnessed the greatest drop in to a record 43,107 full-price season attendances since the inauguration tickets. Consequently, Rangers has of the SPL in season 1998/99, with now replaced Celtic as the club with average attendances declining by the highest average attendance in the around 1,523 spectators a game. SPL, with 1,982 more regularly Nine teams saw an average of more attending Ibrox. than 5,000 a game (2008/09: 10); far from the halcyon days of 2000/01 Clubs are undoubtedly facing a and 2002/03, when every SPL club challenge in the corporate sector at a drew more than 5,000 on average. time when businesses are reviewing Average attendance by club Average Average Utilisation Utilisation 09 vs. 10 Stadium Unoccupied % change attendance attendance 2009/10 2008/09 capacity seats in average 2010 2009 2010 attendance Aberdeen 10,461 12,929 47% 58% (2,468) 22,199 11,738 -19% Celtic 45,582 57,671 76% 96% (12,089) 60,355 14,773 -21% Dundee United 7,864 8,654 55% 61% (790) 14,209 6,345 -9% Falkirk 5,635 5,639 81% 81% (4) 6,935 1,300 0% Hamilton 3,005 3,708 50% 62% (703) 6,000 2,995 -19% Heart of Midlothian 14,484 14,398 83% 83% 86 17,420 2,936 1% Hibernian 12,164 12,684 70% 72% (520) 17,500 5,336 -4% Kilmarnock 5,919 5,727 33% 32% 192 18,128 12,209 3% Motherwell 5,307 5,522 39% 40% (215) 13,742 8,435 -4% Rangers 47,564 49,534 93% 97% (1,970) 51,082 3,518 -4% St Johnstone 4,717 3,516 44% 33% 1,201 10,673 5,956 34% St Mirren 4,414 5,411 55% 68% (997) 8,006 3,592 -18% Totals 167,116 185,393 68% 75% (18,277) 246,249 79,133 -10% Source: Scotprem.com 10 PwC Annual Financial Review of Scottish Football
Wage-to-turnover Aberdeen Additionally, as a result of the increased These successive annual rises are in Aberdeen’s wage bill fell 20% to £4.6m proportionate drop in revenues contrast to the club’s previous strategy (2009: £5.8m), mainly because last described previously, Celtic’s wage-to- of removing the higher-earning players. season the Pittodrie side completed the turnover ratio rose to 59% (2009: 53%). The overall impact of the increased process started several years ago by This ratio, which incorporates the wage costs and turnover saw the Duncan Fraser and the board to better income from European progression, wage-to-turnover ratio go up to 65% align the bonus structure to team compares with an average of 68% (2009: 62%). performance – with substantial recently reported for the English rewards only being paid if success is Premiership in season 2009/10 – Falkirk achieved (thereby providing better and remains below our recommended Following the board’s decision at the control over the cost base.) For season sustainable ratio of 60%. start of season 2008/09 to grow the 2009/10, this meant the club’s poor first team budget as part of its quest for The Celtic board has recognised the a top-six place continuing to filter into performance on the park was reflected need (indeed, it’s a worldwide need) the current season (and combined with by below-budget wage costs. to maintain strict control of wage costs, the drop in revenues mentioned above), The overriding impact of these actions, and while the collapse of Setanta the wage-to-turnover ratio soared 9% coupled with the fall in turnover resulted in reduced television revenues, to 74% (2009: 62%.) In absolute terms, mentioned above, resulted in the the board plans to achieve a managed the total wage bill fell 14% to £2.9m wage-to-turnover ratio falling to 65% ratio between revenue and labour costs (2009: £3.3m) following cuts made (2009: 67%). Although this is still against a backdrop of enhanced to get the club’s finances back on an above the recommended ratio of television contracts agreed in England. even keel. 60%, the reduction is a move toward sustainability. It remains the club’s Dundee United Hamilton strategic goal to enhance revenues Wage costs at the Tannadice club grew As Hamilton filed abbreviated accounts to reduce this ratio further. for the third successive season, up 4% on in the current year, no information the back of 8% and 29% increases in the regarding wages was available. Celtic past two seasons. This was a result of The figures are for illustrative Celtic continues to carry the heaviest Peter Houston’s predecessor Craig Levein purposes only. wage burden in the SPL and although striving (with the board’s support) to this cost fell £2.3m to £36.5m (2009: build a squad capable of fulfilling £38.8m), it’s still 23% greater than the European aspirations. As a result, club’s Glasgow rival Rangers, partly many of these players were under due to its greater squad size. attractive contracts. Wage-to-turnover ratio analysis Total wages Total turnover Wages/turnover ratio 2010 2009 Movement 2010 2009 Movement 2010 2009 £’000 £’000 % £’000 £’000 % £’000 £’000 Aberdeen 4,601 5,756 -20% 7,053 8,557 -18% 65% 67% Celtic 36,483 38,751 -6% 61,715 72,587 -15% 59% 53% Dundee United 3,963 3,604 10% 6,052 5,792 4% 65% 62% Falkirk 2,859 3,327 -14% 3,839 5,366 -28% 74% 62% Hamilton 1,543 1,050 47% 2,543 1,859 37% 61% 56% Heart of Midlothian 9,114 10,477 -13% 7,908 8,307 -5% 115% 126% Hibernian 4,798 4,742 1% 7,064 7,711 -8% 68% 61% Kilmarnock 4,043 4,052 0% 6,136 6,922 -11% 66% 59% Motherwell 3,350 3,413 -2% 4,380 4,430 -1% 76% 77% Rangers 28,133 30,662 -8% 56,287 39,704 42% 50% 77% St Johnstone 2,831 1,926 47% 4,045 2,474 64% 70% 78% St Mirren 2,955 2,734 8% 3,875 3,546 9% 76% 77% Total 104,673 110,494 -5% 170,897 167,255 2% 61% 66% Source: Statutory Accounts Season 2009-10 11
The wage-to-turnover ratio fell to 61% (2009: 66%) albeit still skewed upwards by Hearts’ continued excessive ratio of 115%. Heart of Midlothian acknowledged this rise and it is changing the management team. The Gorgie club managed to reduce expected that the reduction in Add to this one further member of the its total wage bill by £1.4m during the employees will assist cost control playing staff being on the books and year to £9.1m. This, coupled with the going forward. the club’s wage costs grew 8% to £3.0m relatively reduced fall in turnover, led (2009: £2.7m). However, when to the wage-to-turnover ratio falling Motherwell considered along with the 9% growth from 126% to 115%. This is the first Although the current season witnessed in turnover, the wage-to-turnover ratio time in four seasons that the ratio has a 1% reduction in Motherwell’s reduced 1% to 76%. (2009: 77%). fallen below 120%, but it remains wage-to-turnover ratio, the Lanarkshire Although an improvement, the ratio significantly in excess of the pre- club continues to be the second-poorest remains adrift from the recommended Romanov era, when the wage bill was performer on this measure – at 76% sustainable wage-to-turnover ratio of c£4.5m. This is partly due to Hearts (2009: 77%) – with only Hearts faring 60% so it remains imperative for the having one of the largest playing worse. 76% remains above the Paisley club to service this level of squads in the SPL. sustainable 60% which the club was operating costs to remain in the SPL. heading towards following concerted Hibernian efforts to reduce the wage bill during St Johnstone Hibs’ expenditure increased prior seasons. To ensure the club’s For the fifth consecutive season, wage marginally to £4.8m (2009: £4.7m). long-term prosperity, the board will costs increased. This was because of However, combined with a larger need to continue to pull on the support the increased costs of attainment proportionate drop in turnover as of the entire Motherwell community to coupled with attracting a greater outlined above, the result is a further redress the declining revenues. It will calibre of player given the club’s SPL rise in the wage-to-turnover ratio to also need to monitor the club’s wage involvement, resulting in wage costs 68% (2009: 61%) – the highest level structure closely. increasing 47% to £2.8m (2009: £1.9m). experienced by the club for over five However, when considered alongside seasons, and above the recommended Rangers the 64% rise in turnover, the wage- sustainable level of 60%. In addition, For the second consecutive season, net to-turnover ratio fell 8% to 70% this is in contrast to the 2007 season operating expenditure went down – (2009: 78%). Similar to St Mirren, this when Hibs operated at the most falling £4.4m to £43.9m. This reflected represents progress. Nevertheless, the sustainable wage-to-turnover ratio in the reduced salary levels and other ratio remains above the recommended the SPL (41%) due to falling income. efficiencies introduced during the year. sustainable wage-to-turnover ratio so When considering this in tandem with it’s essential that St Johnstone remains Inverness Caledonian the greater proportionate rise in in the SPL to service these costs. Thistle turnover, the resultant ratio of total As Inverness Caledonian Thistle wages-to-turnover fell from 77% produced abbreviated accounts in the (2009) to a healthier 50%. These steps current year, no information on wage outline the board’s efforts to stabilise costs was available. running costs so it can operate at a more sustainable level, while also Kilmarnock underpinning the significance of Kilmarnock’s wage bill remained Champions League-related income to unchanged from last season at £4m, servicing the cost base of the Ibrox club. even though total employees fell from 256 to 207. This, coupled with the drop St Mirren in turnover mentioned above, resulted For the fourth straight season, wage in Kilmarnock’s wage-to-turnover ratio costs rose due to the club’s on-field increasing from 59% to an unsustainable success directly correlating with the 66%. Chairman Michael Johnson, who greater bonuses accruing to the took steps during the current financial players, in addition to the financial year to reduce the wage bill, contractual liabilities incurred in 12 PwC Annual Financial Review of Scottish Football
Player registration fees Celtic’s enhanced amortisation charge The gain on sale of player transfers The costs associated of £8.4m compares with last season’s £7.4m, reflecting the continued remained fairly stagnant at £12m due to there being no significant player sales with the amortisation investment in the playing squad. either this season or last. (Season 2007/08 of player transfer fees This spend is mainly a result of the charge for players acquired during the stood out when a gain of £29m was seen thanks to the high-profile departures have fallen slightly to year, including KiKi Sung-Yong and of Craig Gordon and Alan Hutton to £17m (2009: £19m) Marc-Antoine Fortuné for £2.1m and £3.8m respectively (offset by the Sunderland and Tottenham Hotspur respectively). As outlined above, on the back of a net elimination of the charge for players although Scott McDonald (£3.5m), decrease in transfer who left following the end of the 2008/09 season). Barry Robson (£1.5m) and David Murphy (£1.5m) departed south to the market activity for Premiership, the magnitude of these Rangers’ amortisation on player the Old Firm. registrations fell to £7.4m (2009: transfers was in line with the prior season. This demonstrates the relative £8.8m) with the cash flow impact purchasing power of the English of £8m worth of additions made last league clubs on the back of their season affecting this year’s accounts. lucrative TV contracts as it’s no longer The gain on disposal of player the case that only the elite clubs can registrations largely comprises the sale attract the best Scottish talent. of Barry Ferguson (£1.5m) and Charlie Adam (£0.5m), which enabled the Ibrox club to make this investment but still derive a positive cash inflow. After quadrupling its charge in the past five years, Hearts’ charge for the year dropped to £0.7m (2009: £2.1m), principally due to its fall in transfer market activity. Season 2009-10 13
Dundee United Profit/(loss) before tax Dundee moved out of the red, posting a profit of £67k (2009: loss of £0.1m). However, the 2009 loss was impacted through a non-recurring exceptional item; a bad debt of £0.3m relating to the collapse of Setanta. Excluding this exceptional item, the company’s profit for the year fell £55k, primarily due to reduced gains on player and This £20.9m operating profit swing management disposals. This underlines The SPL made an is almost entirely due the positive turnaround in European performance the reliance of non-Old Firm clubs on player sales. aggregate profit for the when compared to last year’s early fifth time in six seasons. exit to FBK Kaunas. Falkirk The Bairns’ sixth SPL campaign saw Aberdeen the club return to the red after having Standing at £1.3m, this represents The loss before tax position improved posted a £0.1m profit last season due a significant turn-around from last to £0.1m (2009: £1.6m), largely due to to a successful Scottish Cup Final run. season’s loss of £22.4m. Given that the the directors reviewing the carrying This was due to Setanta and the broadcasting contract with Sky/ESPN value of all freehold land and stands, resultant drop in SPL income, as well has remained constant, this underpins executive boxes and permanent fixtures as the recession causing commercial the flexibility of the clubs’ business at the year end with reference to a revenues to suffer badly. The resultant models to realign their cost bases with depreciated replacement cost valuation. loss for the season of £0.9m was the prevailing market conditions. The resulting valuation of Pittodrie reported despite attendance levels in In addition, the SPL clubs’ relatively Stadium and the surrounding land on a the SPL holding firm from the resilient better performance in European depreciated replacement cost basis was supporter base. competitions compared to the prior £17m – an increase of £1.8m from the season boosted their top and bottom book value. Stripping this revaluation Hamilton lines respectively. gain out, the club continued to suffer The South Lanarkshire club’s second from the impact of the renegotiated season of top-flight stability was Six of the SPL clubs made a profit Sky/ESPN deal, which contributed a rewarded with the club posting a during the year (2009: five), with hit of approximately £1m to the bottom £0.9m profit (2009: £0.3m). This was Celtic being the only club to post a line, while poor on-field performances predominately derived from the sale loss of more than £2m on the face of it. adversely impacted revenue streams. of James McCarthy to English This shows the tight stewardship and Premiership club Wigan, offsetting cost-controlling measures being Celtic the reduction in revenues from gate implemented by chairmen and chief For the first time since season 2005/06, receipts (down 19%). executives as they sought to weather Celtic slipped into the red and posted the impact of the economic downturn. an overall bottom line loss for the year. Heart of Midlothian However we need to adjust for two The club experienced a £4m swing in the On a profit before tax basis, Hearts significant items to establish the bottom line, falling from a profit of £2.0m managed to break even, with a profit underlying performance which are – to a loss of £2.1m in the current year. of £39k (2009: loss of £8.6m) being the exceptional debt forgiveness and While the loss is slightly disconcerting, club’s first in 11 years. This turn- Rangers’ success in Europe. it was almost inevitable following the around was primarily due to a £7.9m Exceptional credits were realised in reduction in turnover during the year. forgiveness of debt by the club’s main the year by Hearts and Kilmarnock, The club still managed to post an shareholder and related parties. with both clubs’ results being boosted operating profit of £4.5m; however, This also means Hearts is on course to by related parties forgiving £8m and this was considerably down from the meet future UEFA financial fair-play £1m of debt, respectively. These are £11.2m realised in the prior year. As a guidelines being phased in across one-off items and don’t represent a result, if the club wishes to operate at Europe’s clubs from season 2011/12 true flow of income for the clubs. a sustainable level without relying on onwards. Although Hearts didn’t Champions League revenues, it will manage to take further strides toward The season’s results were particularly need to cut costs further. Nevertheless, its medium-term strategy of reaching enhanced by a good European run for the fall in top line didn’t directly result operational break-even (following Rangers. On the back of playing in in an equivalent fall in bottom line – operating costs increasing to £5m the Champions League group phase, indicative of Celtic’s solid financial core (2009: £4.3m)), these are expected to Rangers turned a prior year operating and worldwide commercial appeal. reduce significantly in season 2010/11 loss of £8.5m into a £12.4m operating profit, with turnover increasing by £17m. following a series of improvements to the effectiveness of the operating side of the business. Going forward, 14 PwC Annual Financial Review of Scottish Football
the directors intend to improve Motherwell St Mirren operational efficiencies in tandem with After returning to the red for the first St Mirren returned to the red and investigating the related revenue- time in six years during the prior season, posted a trading loss before tax of generating opportunities through a the Lanarkshire club returned to £0.3m (2009: £0.9m profit). This was redeveloped Tynecastle Stadium. profitability (albeit £19k) during primarily due to the financial season 2009/10. This was mainly contractual liabilities incurred in Hibernian derived from the sale of players changing the management team, as The club achieved a profit before tax totalling £1.1m. Meanwhile, well as the interest income associated of £0.1m (2009: £0.7m), making it the participation in the Europa League with the sale of the club’s Love Street sixth consecutive year of bottom line and a top-six finish offset the ground not recurring during the profitable trading. However, as in the additional burden placed on the club season (2009: £0.5m.) However, when prior two seasons, the club traded at an by falling attendances, the revenue stripping out depreciation from the operating loss of £1.4m (2009: £1m) losses incurred following the demise bottom line, the club achieved its and yet again relied on player trading of Setanta and the fall in corporate target of a cash break-even. for profitability. The net contribution support and hospitality due to the from player sales was £2.3m (2009: economic downturn. St Johnstone £2.4m) primarily due to the sale of In what would be its first season back David Murphy to FA Premier League Rangers playing in top-flight football, the Perth club Birmingham. Hibs would prefer 2009/10 was the third full season side made a second successive loss of not to rely on profitable player trading incorporating the JJB Sports licensing £0.06m (2009: £0.2m). This was as a viable long-term strategy and has agreement. However, in stark contrast principally attributable to the higher undertaken measures such as a pay to last season, the club’s participation administration costs associated with freeze for the second successive year in the Champions League group stage the demands of participating in the to move closer toward operational directly resulted in a bottom line SPL and the costs of the enhanced profitability. profit of £4.2m (2009: £14.1m loss). squad more than offsetting the These results are similar to the profit commercial revenue and additional Kilmarnock of £6.6m posted in season 2007/08, gate receipts from the 1,201 fans on The Ayrshire club posted a second when the Ibrox club last participated average attending each home game. successive loss before tax (2010: in this competition and stresses the £0.5m; 2009: £0.9m), even after the need for Rangers to qualify for the incorporation of a £0.9m exceptional group phase every season to meet the credit following the part write-off by overheads of a club of this magnitude. Jamie Moffat from his loan account. Again, this demonstrates that Stripping out this exceptional item, Champions League football is of the underlying loss before tax of the paramount importance to the Old club increases to £1.4m. This is Firm’s financial health. principally derived from the £0.8m drop in turnover mentioned above. Outlining the significance of profitable Net profit/(loss) before tax by club underlying trading – trading the club will need to improve in the absence of 2010 2009 Movement £’000 £’000 % any new capital being introduced or yielding significant surpluses from Aberdeen (84) (1,642) -95% player transfers. Celtic (2,131) 2,003 -206% Dundee United 67 (137) -149% Falkirk (930) 120 -875% Hamilton 863 269 221% Heart of Midlothian 39 (8,634) -100% Hibernian 139 686 -80% Kilmarnock (467) (950) -51% Motherwell 19 (704) -103% Rangers 4,209 (14,085) -130% St Johnstone (60) (190) -68% St Mirren (328) 906 -136% Total 1,336 (22,358) -106% Source: Statutory Accounts Season 2009-10 15
Balance sheet Overview The SPL clubs’ combined balance sheet The total net assets of Total Total Movement the SPL clubs at the 2010 £’000 2009 £’000 end of season 2009/10 Fixed assets remained consistent Investments 10 9 11% with the prior year at Intangible assets 26,690 35,818 -25% Tangible assets 272,867 272,975 0% £119m, with the £3.5m Total fixed assets 299,567 308,802 -3% deterioration in the net Current assets assets position at Celtic Stocks 2,289 2,810 -19% being offset by the Debtors 18,920 19,489 -3% £4.2m improvement Cash at bank and in hand 11,634 20,108 -42% Total current assets 32,843 42,407 -23% in the debt profile of Creditors: due < 1 year (105,740) (132,583) -20% Rangers, the club’s Net current liabilities (72,897) (90,176) -19% Glasgow rival. Total assets less current liabilities 226,670 218,626 4% Creditors: due > 1 year (107,901) (99,986) 8% Net assets 118,769 118,640 0% Capital and reserves Called up share capital 46,790 46,501 1% Share premium account 154,970 155,012 0% Rangers Bond 7,736 7,736 0% Revaluation reserve 90,238 89,864 0% Capital redemption reserve 2,728 2,768 -1% Other reserves 30,829 30,829 0% Profit and loss reserves (214,522) (214,070) 0% Total 118,769 118,640 0% Source: Statutory Accounts 16 PwC Annual Financial Review of Scottish Football
Net assets (liabilities) per club Key balance sheet 2010 2009 Movement £ Movement % highlights: Aberdeen 2,329 2,413 (84) -3% Celtic 39,860 43,350 (3,490) -8% Dundee United (3,107) (3,173) 66 -2% Falkirk 1,614 2,211 (597) -27% Hamilton (484) (1,348) 864 -64% Heart of Midlothian (23,980) (24,019) 39 0% Hibernian 15,010 14,988 22 0% Kilmarnock 2,674 3,139 (465) -15% Motherwell 1,014 995 19 2% Rangers 70,766 66,557 4,209 6% St Johnstone 2,138 2,361 (223) -9% St Mirren 10,935 11,166 (231) -2% Total 118,769 118,640 129 0% Source: Statutory Accounts • Intangible assets fell 25% to £26.7m • Net debt grew at seven member (2009: £35.8m) during the year, clubs. And, in aggregate, net debt due to reduced investment by the crept up 1% to £109.4m (2008: member clubs in their playing £108.4m) – with Aberdeen, Celtic squads. This was particularly evident and Hearts contributing to the at Rangers, where intangibles fell majority of this increase. However £9.3m alone on the back of player external debt reduced to £74.5m contracts being allowed to run their from £86.8m resulting in a £1m course due to the cash flow reduction in the interest cost to constraints at the Ibrox club. service the debt. • Tangible fixed assets remained • Borrowings due within the year constant during the year at £273m, reduced 27% to £26.8m outlining that any depreciation has (2009: £36.6m). been offset with capital expenditure. • Six of the SPL clubs witnessed deterioration in their net asset/ liability position during the year, with the most notable fall being at Celtic as a direct consequence of the club’s additional debt. Season 2009-10 17
Analysis of combined SPL net debt 2010 % of total 2009 % of total 2010 2009 Movement % debt debt Cash at bank and in hand 11,837 20,109 -41% Bank overdraft (7,150) (12,880) -44% Net cash/(overdraft) 4,687 7,229 -35% -4% -7% Borrowings due within one year (26,808) (36,613) -27% 25% 34% Borrowings due in more than one year (76,438) (67,587) 13% 70% 62% Amounts owed under hire purchase (10,850) (11,476) -5% 10% 11% Net debt (109,409) (108,447) 1% 100% 100% Source of borrowings 2010 £’000 Borrowings due < 1 year Borrowings due > 1 year Overdraft/ HP/ Finance Total (Cash) Club External Connected External Connected Leases Borrowing balance Net Debt Aberdeen (11,492) (300) (2,000) (118) (13,910) 1,044 (12,866) Celtic (136) - (13,225) - (6,583) (19,944) 5,867 (14,077) Dundee Utd (250) (435) (5,150) (45) (5,880) 154 (5,726) Falkirk (10) (184) (7) (201) 138 (63) Hamilton (20) (10) (30) 238 208 Hearts (11,867) - - (24,284) - (36,151) 51 (36,100) Hibernian (240) (250) (5,780) - (32) (6,302) 2,240 (4,062) Kilmarnock (78) (7,088) (11) (7,177) (3,361) (10,538) Motherwell - - - (634) (11) (645) 238 (407) Rangers (1,000) (700) (18,000) - (4,027) (23,727) (3,347) (27,074) St Johnstone - - - - - - 1,320 1,320 St Mirren - (30) - (83) (16) (129) 105 (24) Total (25,093) (1,715) (49,437) (27,001) (10,850) (114,096) 4,687 (109,409) 2009% 23% 2% 45% 25% 10% - -4% 100% 2010% 18% 15% 65% 3% 5% - -6% 100% Source: Statutory Accounts 18 PwC Annual Financial Review of Scottish Football
Net debt by club Aberdeen 2010 Net 2009 Net Movement Movement Aberdeen’s net debt rose 17% to Club debt £’000 debt £’000 £’000 % £12.9m (2009: £11.0m), principally Aberdeen (12,866) (10,977) (1,889) 17% due to the club’s poor on-field performance and subsequent decline Celtic (14,077) (11,851) (2,226) 19% in trading conditions. The club’s debt Dundee United (5,726) (6,172) 446 -7% continues to be funded through the Falkirk (63) 24 (87) -363% banking arrangements entered into Hamilton 208 (7) 215 N/A three seasons ago and is due for renewal during season 2010/11. Heart of Midlothian (36,100) (34,779) (1,321) 4% The term loan at the year end remained Hibernian (4,062) (3,584) (478) 13% at £9.7m; however, the club’s accrued Kilmarnock (10,538) (11,232) 694 -6% unpaid interest grew a further £0.7m, Rangers (27,074) (31,118) 4,044 -13% with the cash at bank position Motherwell (407) (471) 64 -14% deteriorating £1.3m to £1.0m (2009: £2.3m) following the club’s disappointing St Johnstone 1,320 1,635 (315) -19% ninth-place finish in the SPL and poor St Mirren (24) 85 (109) -128% performances in the cup competitions. Total (109,409) (108,447) (962) 1% Average per club (9,117) (9,037) (80) 1% Celtic The Parkhead club’s financial Average per club (excl Old Firm) (6,826) (6,548) (278) 4% performance during the past five years has largely been driven by success in Source: Statutory Accounts European competitions, typified by appearances in the group stages of the UEFA Champions League for seasons The £1m rise in net debt during season rapidly. Although seven of the clubs 2006/07, 2007/08 and 2008/09 2009/10 was predominately driven by witnessed deterioration in their debt sustaining turnover at the £70m level. the deteriorating position at Aberdeen, position, of these only Aberdeen, However, the absence of Europe’s Celtic and Hearts not being fully offset Celtic and Hearts witnessed an premier club competition in the by the improved positions at increase in their debt of more than current season saw revenues alone fall Kilmarnock and Rangers. £0.5m. £10.9m, contributing to a £2.1m loss (2009: profit £2.0m). Net debt slipped The rise in debt at Aberdeen was This is even more impressive given £2.2m during the season to £14.1m mainly driven by reduced revenues the fall in match-day revenues through (including the HP and finance leases arising from the fall in average season ticket and match-day ticket liability), being the first such decline attendances. Meanwhile, Celtic didn’t sales alike resulting in 18,277 fans in five seasons following the club’s play in the UEFA Champions League choosing not to attend their club’s home prudent stewardship. for the first time in four seasons. games every other week. What’s more, Hearts’ debt went up £1.3m, even the majority of SPL clubs noted a fall in Falkirk after incorporating the effect of the corporate hospitality and advertising Falkirk was one of only three SPL clubs forgiveness of £7.9m in debt via an revenues as businesses cut back on to return a positive cash position and investment from the club’s main non-essential expenditure. Add to this operate without debt. Although funds shareholder and related parties. the stagnant broadcasting revenue were boosted in the year via a £0.3m However, in light of the turbulent from ESPN and Sky following the rights issue. However, net assets current economic climate, it’s also much-publicised demise of the more reduced £0.6m to £1.6m (2009: £2.2m) testament to the stewardship of the lucrative Setanta deal, and it’s evident due to the downturn in revenues chairmen and chief executives of the that the prudent approaches taken by following the demise of Setanta and other SPL clubs that they’ve managed many chairmen in comparison to previous the impact of the recession on to weather the financial storm without seasons has contributed to preventing commercial revenues, resulting in their clubs’ finances deteriorating a repeat of the Gretna situation. Falkirk slipping into a debt position. Season 2009-10 19
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