Fighting for the future Scottish Premier League Football

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                             Fighting for
                             the future
                             Scottish Premier
                             League Football
22nd Annual Financial
Review of Scottish Premier
League football
season 2009-10
Contents

Introduction		                                          3
Profit and loss		                                       5
Balance sheet		                                        16
Cashflow		                                             22
Appendix one        2009/10 the season that was        39
Appendix two        What the directors thought         41
Appendix three Significant transfer activity 2009/10   42
Appendix four       The Scottish national team         43
compared to the previous season’s run

Introduction
                                                                                       in the Champions League group stage.

                                                                                       Making reasonable adjustments for
                                                                                       these items shows that the league
                                                                                       generated an underlying loss of c£16m.

                                                                                        Adjustments                          (£m)
                                                                                        Headline profit                         1
                                                                                        Less: exceptional
                                                                                        profit adjustment                      (7)
                                                                                        Less: Champions League
                                                                                        profit adjustment                     (10)
Welcome to our 22nd annual financial review                                                                                  £(16)

of Scottish Premier League (SPL) football.                                             Adjusted underlying turnover was
                                                                                       c£156m, representing a fall of 6%, and
                                                                                       the underlying operating loss was £6m
                                                                                       with only the Old Firm and Dundee
                                           with both clubs’ results being boosted
Back to black?                             by related parties forgiving £8m and
                                                                                       United generating an operating profit
In season 2009/10, the SPL posted its                                                  – every other club was loss-making at
                                           £1m of debt, respectively. These are
fifth bottom-line profit in the past six                                               this level.
                                           one-off items and don’t represent a
seasons. On the face of it, this modest
                                           true flow of income for the clubs.          It is therefore clear that the SPL clubs
£1m profit appears positive, given the
ongoing turbulent economic climate,                                                    have not been immune to the impact
                                           The season’s results were particularly
but when we delve deeper, our analysis                                                 of the recessionary environment.
                                           enhanced by a good European run
reveals a different story. It could well                                               The uncertainty of a potential double-
                                           for Rangers. On the back of playing in
be that more pain is to come as the                                                    dip recession, coupled with supporters’
                                           the Champions League group phase,
league strives to find a sustainable                                                   fears over job security, left many with
                                           Rangers turned a prior year operating
financial footing.                                                                     very difficult decisions to make when
                                           loss of £8.5m into a £12.4m operating
                                                                                       it was time for season ticket renewals.
                                           profit, with turnover increasing by £17m.
We need to adjust for two significant                                                  This discretionary income is often
                                           This £20.9m operating profit swing is
items to establish the underlying                                                      the first to be sacrificed in times of
                                           almost entirely due to the positive
performance, which are:                                                                financial hardship. Add to this the
                                           turnaround in European performance
                                                                                       drop in corporate hospitality and
1. exceptional debt forgiveness, and       when compared to last year’s early exit
                                                                                       entertaining, and season 2009/10 was
                                           to FBK Kaunas. On the other hand,
                                                                                       another challenging year financially.
2. Rangers’ success in Europe.             Celtic’s operating profit fell £6.8m to
                                           £4.5m thanks to their participation in      Other highlights:
Exceptional credits were realised in       the less lucrative Europa League,
the year by Hearts and Kilmarnock,                                                     • Rangers was the most profitable club,
                                                                                         with a profit of £4.2m;

 The SPL clubs’ combined profit and loss account
                                                                                       • At £2.1m, Celtic recorded the
                                                                                         largest loss;
                                                     2010 £m              2009 £m
 Turnover                                                 171                  167
                                                                                       • Overall, six clubs recorded a bottom
                                                                                         line profit and six clubs reported a loss;
 Wages                                                   (105)                (110)
 Other operating expenses                                 (62)                 (65)
                                                                                       • The wage-to-turnover ratio fell to
                                                                                         61% (2009: 66%), albeit still skewed
 Operating profit/(loss)                                    4                   (8)
                                                                                         upwards by Hearts’ continued
 Amortisation of player registrations                     (17)                 (22)      excessive ratio of 115%;
 Net gain/(loss) on player registations                    12                   13
                                                                                       • Net debt marginally grew to £109m
 Operating loss before interest                                                          (2009: £108m), with only Hamilton
 and exceptionals                                          (1)                 (17)      and St Johnstone operating debt
 Exceptional items                                          7                   (1)      free; half of the clubs recorded a rise
 Net receivable (payable)                                  (5)                  (6)      in their debt;
 Profit/(Loss)                                              1                  (22)    • A £12m gain on disposal of player
 Source: Statutory Accounts                                                              registrations (2009: £13m).

                                                                                                                  Season 2009-10      3
Arguably, this model could be causing       A 14 team set-up would require a
    The player trading model                    a perceived drop in the quality of the      rather unusual split to take place after
    The analysis overleaf shows that the        retained talent, which in turn could be     26 games, with the top six teams
    majority of clubs continue to struggle      affecting attendances. Overall, the         playing a further 10 matches and the
    to generate a basic operating profit.       average gate was down 10% this year,        bottom eight playing a further 14.
    What’s more, the ‘big money’ TV deal        with a total of 347,000 fewer fans          This could essentially create an SPL
    that clubs had hoped for didn’t             attending SPL games compared to last        ‘1.5’, with the bottom eight not only
    materialise, leaving them to continue       season, and I would argue that a fall of    playing four games more, but also
    their search for alternative income         this magnitude is not solely due to the     playing one fewer game against each
    streams and long-term sustainable           financial climate. Indeed, over the past    of the Old Firm. Whilst there might
    business models. It’s becoming more         four years attendances have fallen by       be no financial impact for the top six,
    and more apparent that one of the           over half a million fans a season,          in comparison, with the current 12
    most likely solutions to balance the        therefore other causal factors must be      team set-up, a bigger financial question
    books will be an ongoing reliance on        in play. When the economy starts to         remains for the bottom eight as to
    profitable player trading. The warning      fully recover, there is no guarantee that   whether the revenue from an extra
    here is that applying a successful          fans will flock back to the turnstiles.     two home games will compensate for
    model must be carefully balanced            There is a real danger of losing a          an extended run of potentially lower
    against appeasing fans’ expectations        generation of football fans; once you       quality games.
    and compromising playing standards.         lose your customers, it’s hard to win
                                                them back.                                  That leaves us with the known quantity
    The past three seasons have yielded                                                     of the current 12 team set-up versus a
    cumulative gains on player registrations                                                10 team set-up.
    of £53.5m, which highlights the             League reconstruction
    significance of profitable player trading   Thoughts inevitably turn to finding         A return to the 10 team set-up would
    to the SPL’s business model. The current    ways to revitalise interest levels in       maintain the current number of Old
    season’s £12m gain was mainly down          the game, and talks continue over the       Firm games at four each season, but
    to the high-profile departures of Scott     prospect of league reconstruction.          reduce the overall number of games
    McDonald (£3.5m) and Barry Robson           For any of the proposals to be accepted     played from 38 to 36 for each club.
    (£1.5m) to Middlesbrough from Celtic,       and successful, they must also be           Arguments over familiarity breeding
    and David Murphy (£1.5m) to                 financially viable and ideally increase     contempt would likely return to the
    Birmingham from Hibernian. The most         revenues across the board. Suggestions      fore, but this may be offset by the
    successful form of this model is to         include creating an SPL2 to reduce the      enhanced quality of games as the two
    nurture young talent into the first team    current financial disparity between the     weakest performers would drop into
    and sell them on for pure gain. I would     existing SPL and Division one clubs.        the SPL2.
    single out Hibernian as the best
                                                A move to the English leagues appears       Detailed financial modelling will
    example of this in recent times, though
                                                to be off the agenda for the Old Firm,      have to be undertaken to estimate
    not always to the delight of the Easter
                                                and the focus is now on a change from       the additional finance that would need
    Road faithful.
                                                the current SPL ‘split’ league system –     to be generated; a key factor will be
    The majority of supporters will find        the only one in Europe – to a 10, 14 or     whether this represents a more
    it hard to stomach as a conveyor belt       16 team top flight.                         valuable model for broadcasters.
    of talent departs south, seduced by                                                     Until this happens, it remains to be
                                                Taking each scenario in turn, a 16
     the affluent Premiership and top                                                       seen whether a compelling case can be
                                                team league would result in 30 games
    Championship sides whose purchasing                                                     made for any of the proposed set-ups to
                                                a season (four fewer home games for
    power is fuelled by ‘big-money’                                                         successfully repackage the Scottish top
                                                each team), and with only two Old
    broadcasting contracts. This trend of                                                   flight and increase interest from fans
                                                Firm matches each year, this presents
    luring away the very best SPL talent                                                    and broadcasters alike.
                                                a major drawback to any potential
    does not appear be stopping and there
                                                broadcaster. In addition, bringing in
    will need to be greater acceptance and
                                                more smaller clubs – and with them
                                                                                            Thanks
    realisation from supporters that the                                                    As ever, I am indebted to my Sports
                                                the potential for more meaningless
    future success of the league in its                                                     Unit team for their help in compiling
                                                end-of-season mid-table clashes –
    current format relies on this income.                                                   this report, particularly David Auld
                                                will likely further harm the perception
                                                                                            and Stuart MacDougall.
                                                of quality. Without putting a figure on
                                                it, it can be reasonably deduced that       David Glen
                                                this combination would bring in             Tax Partner, PwC
                                                reduced revenue.                            July 2011

4    PwC Annual Financial Review of Scottish Football
Profit and loss
Overview

                        The SPL clubs’ reliance on their fans’         Even before the collapse of Setanta,
As the economy          discretionary spending on merchandise,         the SPL was in a unique position
                        compounded by reduced revenue from             compared to the other big leagues such
recovers from the       corporate sponsorship, marketing and           as the Premiership, Ligue 1, Serie A
global economic         hospitality, has made them particularly        and the Bundeslige, with ticket sales
                        vulnerable to the global downturn.             forming the SPL’s most important
downturn, Scottish      Meanwhile, many Scottish clubs – in            revenue stream (with TV and radio
football clubs – like   particular those with high debt levels         deals being second and sponsorship
                        – have been hit hard by a lack of liquidity.   taking third place). This means the SPL
many businesses –                                                      clubs have been hit relatively harder by
                        What’s more, the 12 clubs that make
have found trading      up the SPL have also had to deal with
                                                                       the declining attendance levels than
                                                                       other major leagues. Add to this the
conditions difficult.   a drop in broadcasting revenue,                average 18,277 fewer fans attending
                        following the £65m five-year deal              their team’s home matches during
                        agreed between the SPL and Sky/ESPN            2009/10 compared to last season and
                        before season 2008/09. This compared           the average resulting impact wipes
                        unfavourably to the previous four-year         £10m off the SPL’s aggregate revenue.
                        £125m deal with the now-defunct
                        Setanta, with the SPL’s 12 clubs               Outside of the clubs’ top-level sponsors
                        expected to lose an estimated £18m a           and kit partners, they face further
                        season in aggregate. Although this is          challenges. Merchandising revenue
                        dwarfed by the £2.7bn the 20 English           relies on supporters spending their
                        Premiership clubs got from 2007 to             disposable income, while reduced
                        2010, the shortfall of the current deal        corporate budgets have put pressure on
                        was further put into perspective during        secondary sponsorships. The chairmen
                        April 2011 when Sky Sports and the             and chief executives have subsequently
                        Football League (Leagues One and               cut costs through using more loans as
                        Two in England) agreed to a £195m              opposed to cash transfers and also by
                        three-year deal worth £1.35m a club            reducing squad sizes and players’
                        per season.                                    salaries and bonuses. However, it
                                                                       remains an art to apply a sensible
                                                                       financial model without compromising
                                                                       playing standards, while all along
                                                                       keeping the fans happy.

                                                                                               Season 2009-10     5
The fact remains that the SPL was             Historic profit/(loss) analysis
    seriously impacted by the current TV
    deal no longer reflecting the true value      30000
    of Scottish football. This reduction in       20000
    TV money, coupled with attendance             10000
    levels falling 10% on average, means                £0
    the financial gap between Scotland
                                                 -10000
    and England continues to grow.
                                                 -20000
    However, the cost-controlling
    mechanisms and prudent stewardship           -30000
    undertaken by many of the clubs’             -40000
    chairmen and chief executives during         -50000
    the past seasons have given the clubs        -60000
    a more solid platform to weather the
                                                 -70000
    financial storm and return the SPL to
                                                 -80000
    a collective profit for the fifth time in                1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010
    six seasons.                                             Old Firm Profits/(Losses)   Other Profits/(Losses)   Total Profits/(Losses)

                                                  Source: Statutory Accounts

                                                  The SPL clubs’ combined profit and loss account
    We have obtained the                                                                            2010 £m       2009 £m      Movement%

    financial results of the                      Turnover                                               171            167                 2%

    SPL clubs from their                          Wages                                                 (105)         (110)                -5%

    statutory accounts for                        Other operating expenses
                                                  Operating profit/(loss) before player
                                                                                                         (62)          (65)                -3%

    the year ending 2010.                         registrations                                             4            (8)          -151%
                                                  Amortisation of player registrations                   (17)           (19)               -12%
                                                  Impairment on player registrations                        0            (3)          -100%
                                                  Net gain on player registrations                         12            13                -7%
                                                  Operating loss                                          (1)          (17)            -93%
                                                  (Loss)/gain on tangible fixed assets                    (0)             2           -105%
                                                  Exceptional items                                         7            (1)          -693%
                                                  Net interest payable                                    (5)            (6)               -21%
                                                  Profit/(loss) before and after tax                        1          (22)           -106%
                                                  Taxation                                                  0             2            -94%
                                                  Profit/(loss) after tax                                   1          (20)           -107%
                                                  Source: Statutory Accounts

6    PwC Annual Financial Review of Scottish Football
The key financial   Turnover grew 2% from last season’s
                    £167m, despite seven of the 12 clubs
                                                                 • Total wages dropped by 5% to £105m
                                                                   (2009: £110m), with the majority
highlights of       experiencing a fall in top-line revenue.       attributable to cost-cutting at
season 2009/10.     This rise was primarily driven by
                    Rangers and St Johnstone, as when
                                                                   Aberdeen, Celtic, Hearts and Rangers.
                                                                   During season 2009/10, it was
                    comparing like-for-like, the former’s          notable that the contracts of the
                    revenues were supplemented by                  high-earning players at these clubs
                    participation in the UEFA Champions            were either allowed to run out, with
                    League, while the latter’s growth was          the player released or kept on at a
                    principally due to season 2009/10              reduced rate. This was on the back of
                    being the club’s first back in Scottish        the 3% wage drop we outlined in our
                    football’s top flight. However, revenue        21st review – once again evidence of
                    still remains significantly below the          the measures club chairmen and
                    record high of £196m in season                 chief executives are taking to control
                    2008/09, because of the fall in both           their cost bases.
                    match-day and broadcasting revenue.
                                                                 • The amortisation of player registrations
                    As we mentioned in last year’s review,
                                                                   fell by £2m to £17m (2009: £19m)
                    given that the majority of season
                                                                   – back to 2007/08 levels. Of this,
                    tickets were bought in May/June 2009
                                                                   £15.7m (2009: £16.2m) was directly
                    for season 2009/10, this was essentially
                                                                   attributable to the Old Firm.
                    the first time the clubs felt the full
                    extent of the recession. When coupled        • The £12m gain on sale of player
                    with the demise of Setanta during              registrations was attributable to the
                    season 2008/09, it’s clear that unless         gains posted at Celtic (£6m) and
                    a substantially improved broadcasting          Hibernian (£2.3m), following
                    deal can be negotiated, it’ll be extremely     the high-profile departures of
                    tough for clubs to return to the heights       Scott McDonald (£3.5m) and
                    of season 2008/09.                             Barry Robson (£1.5m) to
                                                                   Middlesbrough, and of David
                    • The Old Firm had mixed results,              Murphy (£1.5m) to Birmingham.
                      with Rangers’ turnover increasing by
                      an impressive 42% to £56.3m (2009:         • Total net interest costs dropped
                      £39.7m) as a result of its participation     slightly to £5m (2009: £6m), due
                      in the Champions League group stages.        directly to the reduction in external
                      Conversely, due to Celtic’s absence          net debt across the 12 member clubs
                      from Europe’s premier competition,           totalling £74.5m (2009: £86.8).
                      turnover fell dramatically to £61.7m
                      (2009: £72.6m). Despite their
                      contrasting fortunes during the year,
                      Rangers still couldn’t match their
                      Glasgow rival’s top line – partly due
                      to the impact of the JJB licensing
                      deal and the capped level of
                      merchandising income available
                      to the Ibrox club.

                                                                                           Season 2009-10     7
Turnover
    The SPL’s total turnover grew by 2% to       Aberdeen                                    League as opposed to the UEFA
    £171m in season 2009/10 (2008/09:            Overall turnover fell 18% to £7.1m          Champions League. Further contributing
    £167m), mainly arising from Rangers          (2009: £8.6m), with £0.8m of this           factors included substantially lower
    and Celtic’s participation in the UEFA       fall attributable to the decrease in        average attendances and season ticket
    Champions League and Europa League.          broadcasting income associated with         revenue, and a drop in domestic media
    Conversely, in 2008/09, the Ibrox club       the new broadcasting contract with          income following the demise of Setanta.
    didn’t participate in Europe, after          Sky/ESPN. A further £0.3m drop in
    being knocked out during the second                                                      Merchandising income fell £1.68m
                                                 turnover is directly driven by the fall
    qualifying round by FBK Kaunus,                                                          (9.8%) to £15.5m due to one kit launch
                                                 in gate receipts due to the club’s bottom
    whereas Celtic enjoyed Champions                                                         rather than two, while general trading
                                                 six finish and lack of progress in both
    League football.                                                                         within the retail market was very
                                                 cup competitions and corresponding
                                                                                             competitive in light of the current
                                                 home ties. The fall in commercial,
    The impact of 2009/10 performance                                                        economic climate. Revenue from
                                                 sponsorship and advertising income
    on the field was Rangers yielding a                                                      multimedia and other commercial
                                                 streams reflect a similar pattern,
    further £16.1m in commercial income,                                                     activities declined £8.2m (43.3%) to
                                                 outlining the correlation between the
    which more than offset the £10.9m drop                                                   £10.7m, due to the reduced television
                                                 club’s turnover and performance in
    in revenue at Celtic. This highlights the                                                income offered by the Europa League,
                                                 the SPL and in the cup.
    significance of European football to                                                     and reduced domestic media income
    the results of the two Glasgow giants.       Celtic                                      thanks to the Setanta situation.
    Of the other clubs, Dundee United,           After two years of consistently posting
    Hamilton, St Johnstone and St Mirren         turnover above the £70m threshold,
                                                                                             Dundee United
    grew turnover during the year thanks                                                     The club achieved record revenues of
                                                 the Parkhead club saw a reversal of
    to a combination of relative success                                                     £6.1m, representing a 4% increase for
                                                 fortunes, with turnover dropping 15%
    on the pitch – notably within the cup                                                    season 2009/10, despite average home
                                                 to £61.7m (2009: £72.6m). This drop
    competitions – when compared to last                                                     attendances falling 9% year-on-year
                                                 was almost entirely attributable to
    season, and also with St Johnstone                                                       and last season having benefitted from
                                                 participation in the UEFA Europa
    enjoying its first season back in the SPL.                                               the £0.4m sale of the club shop’s
                                                                                             operations. The increase was largely
                                                                                             attributable to improved first team
     Turnover by club                                                                        results, such as winning the Scottish
                                    2010            2009          2010            2009       Cup (2009: fifth round) and a third-
                                   £’000            £’000     Movement        Movement       place finish in the SPL (2009: fifth).
     Aberdeen                       7,053           8,557           -18%            -34%
                                                                                             Falkirk
     Celtic                        61,715          72,587           -15%             -1%
                                                                                             Season 2009/10 proved to be a
     Dundee United                  6,052           5,792             4%             -1%     dramatic turn-around from last year’s
     Falkirk                        3,839           5,366           -28%            18%      record season. Turnover fell from
     Hamilton                       2,543           1,859            37%            67%      £5.4m to £3.8m due to the club’s poor
                                                                                             performances on the pitch. Not only
     Heart of Midlothian            7,908           8,307            -5%             -9%
                                                                                             was Falkirk relegated from the SPL,
     Hibernian                      7,064           7,711            -8%             -4%     but it also failed to replicate the success
     Kilmarnock                     6,136           6,922           -11%            -20%     of last season when it reached the CIS
     Motherwell                     4,380           4,430            -1%             -5%     Cup semi-final and the Scottish Cup
                                                                                             Final, and consequently boosted
     Rangers                       56,287          39,704           42%             -38%
                                                                                             revenues by £0.8m. Add to this the
     St Johnstone                   4,045           2,474           64%              -2%
                                                                                             Setanta effect and the impact of the
     St Mirren                      3,875           3,546             9%            20%      recession, and commercial income
     Total                        170,897        167,255              2%            -15%     was hit badly.
     Source: Statutory Accounts

8    PwC Annual Financial Review of Scottish Football
Hamilton                                    Kilmarnock                                    This increase in revenue is
Hamilton is in the unenviable position      The Ayrshire side managed to avoid            commendable given the economic
of propping up the SPL turnover table,      relegation on a dramatic last day of the      backdrop that beset season 2009/10 in
deriving c£2.5m of turnover in season       season, when a no-score draw against          terms of ticketing and hospitality,
2009/10 (2009: £1.9m). As this club         relegation rivals Falkirk condemned           combined with the collapse of Setanta,
filed abbreviated accounts in the current   their opponents to First Division football.   which directly cost the club £1.4m in
year, these numbers are based on            However, any celebrations on the field        broadcasting revenue in comparison to
projections using the previous year’s       were tempered by the financial results        the prior year. Average attendances fell
information, with more TV revenue           off it. Turnover fell 11% to £6.1m            by c2,000 season-on-season. However,
and player sales offsetting the             (2009: £6.9m). This was principally           this was more than offset by Rangers
reduction in gate receipts.                 attributable to the following factors:        playing 54 home matches in the current
                                            a bottom six league finish; poor runs         season compared to 49 in the prior year.
Heart of Midlothian                         in both cup competitions; lingering
Hearts was unable to emulate last           effects of the fall of Setanta in 2009;       St Mirren
season’s success on the pitch, finishing    and a £0.15m drop in hotel income.            St Mirren’s fourth consecutive season
sixth (2009: third) in the Clydesdale                                                     in the SPL and first full season at their
Bank Premier League, which reduced          Motherwell                                    new St Mirren Park home brought
performance-related turnover.               2009/10 was a successful season for           further security to the revenues of the
Overall, the Tynecastle side’s turnover     the Fir Park club finishing fifth in the      Paisley club. Turnover eclipsed last
fell 5% to £7.9m (2009: £8.3m).             SPL (2009: seventh), which ensured            season’s record of £3.5m by 9% –
However, match-day revenues held            qualification for the Europa League for       due to both football and commercial
firm as Hearts consolidated its place as    the second successive season (although        income streams enhancing the top line
the third-best-supported team for the       qualification in the prior season was         to £3.9m. On a football front, St Mirren
fifth consecutive season, with average      achieved through the fair-play rule).         finished the season in an improved
home attendances in excess of 14,000.       This on-the-field success mitigated           10th position (2009: 11th), while an
                                            the impact of the financial downturn          appearance at Hampden for the League
Hibernian                                   (particularly the reduction in revenue        Cup Final contributed to the majority
Hibs’ turnover fell 8% to £7.1m (2009:      attributable to Setanta’s departure and       of the year-on-year increase.
£7.7m), despite an improved fourth-         the 4% fall in attendances) to maintain
placed league finish (2009: sixth).         turnover at £3.4m.                            St Johnstone
This was partly due to reduced                                                            St Johnstone’s first season back in the
seasonal membership prices, the             Rangers                                       SPL after a seven-year absence brought
absence of European football and the        Season 2009/10 saw Rangers crowned            additional revenue to the Perth club.
closure of the club’s East Terrace from     SPL champions for the second                  Turnover broke the £4m barrier for the
February 2010 until the end of the          successive season. However, the               first time in the club’s history (2009:
season to enable the construction of        growth in revenue to £56.3m (2009:            £2.5m) on the back of match-day
the new East Stand. These results are       £39.7m) was primarily due to                  attendances increasing 34% in addition
in stark contrast to three seasons ago,     commercial income rising £16.1m               to improved commercial income streams.
when the club won the CIS Insurance         to £21.7m as a result of participation        On the field, St Johnstone finished the
Cup and participated in European            bonuses and market pool-related               season in a respectable eighth place,
competition, posting record turnover        income deriving from the UEFA                 guaranteeing its SPL status for a
levels of £9.8m. (This drives home the      Champions League group phase.                 further season.
need for the club’s fortunes on the park    This compares favourably with the
to stimulate its off-the-park finances.)    prior year, when FBK Kaunus knocked
Additionally, the increased capacity of     Rangers out at the qualifying stage.
the completed East Stand will bring the     In the current season, Rangers was
total capacity to 20,400 seats,             the sole Scottish representative,
providing more opportunities to create      enhancing the market pool element
extra revenue from home matches.            and underlining the significance of
                                            the Old Firm’s continued involvement
                                            in this competition.

                                                                                                                   Season 2009-10     9
Attendance levels

     The impact of the recession –                Total stadium utilisation plummeted to           their discretionary expenditure in
     specifically: increasing unemployment,       68% (2009: 75%), with the largest falls          all areas. Attendances mirror the
     job insecurity, diminished disposable        in average attendances being felt by             deterioration in the financial climate
     income and corporates reducing               Aberdeen and Celtic – 2,468 and                  in 2009/10, with the clubs increasingly
     entertainment budgets – has hit              12,089 respectively. Of the SPL stadia,          facing pricing pressure from general
     match-day attendances hard.                  42% remained greater than half-empty             admission and corporate attendees alike.
     Our research outlines the presence of        during the season (2009: 17%),                   We’ll monitor the average attendances
     a time lag, as a result of the economic      emphasising the impact of the recession          and the resultant match-day revenues
     downturn taking place after supporters       on even the most loyal fans’ pockets.            with great interest in our next annual
     had committed to season tickets during       It should be noted that utilisation              review – as further decline to the main
     2008/09, with the impact being felt by       figures are based on average attendance          income stream for the SPL clubs could
     nine of the 12 SPL clubs during 2009/10.     as a proportion of stadium capacity.             have serious ramifications when
     (Only Hearts, Kilmarnock and newly                                                            coupled with the stagnant TV revenue.
     promoted St Johnstone witnessed              Acknowledging the financial climate,             This is a particular concern for Celtic,
     improved gate numbers season-                Rangers froze season ticket prices for           which still has by far the largest wage
     on-season.)                                  the third successive season and                  bill in the league. Should the club’s
                                                  introduced a family initiative at the            12,000 regulars stay away again
     On the back of SPL crowds holding up         start of season 2008/09 that would               during season 2010/11, this would
     well during season 2008/09 (up 1%            prove more timely and relevant than              remove about £5m from the club’s
     from the prior year), season 2009/10         the board expected, by driving sales             bottom line.
     witnessed the greatest drop in               to a record 43,107 full-price season
     attendances since the inauguration           tickets. Consequently, Rangers has
     of the SPL in season 1998/99, with           now replaced Celtic as the club with
     average attendances declining by             the highest average attendance in the
     around 1,523 spectators a game.              SPL, with 1,982 more regularly
     Nine teams saw an average of more            attending Ibrox.
     than 5,000 a game (2008/09: 10);
     far from the halcyon days of 2000/01         Clubs are undoubtedly facing a
     and 2002/03, when every SPL club             challenge in the corporate sector at a
     drew more than 5,000 on average.             time when businesses are reviewing

      Average attendance by club
                                Average       Average    Utilisation   Utilisation   09 vs. 10       Stadium     Unoccupied      % change
                             attendance    attendance      2009/10       2008/09                     capacity         seats     in average
                                   2010          2009                                                   2010                   attendance

      Aberdeen                   10,461         12,929         47%           58%       (2,468)          22,199        11,738         -19%
      Celtic                     45,582         57,671         76%           96%      (12,089)         60,355         14,773         -21%
      Dundee United                7,864         8,654         55%           61%         (790)         14,209         6,345           -9%
      Falkirk                      5,635         5,639         81%           81%             (4)        6,935         1,300            0%
      Hamilton                     3,005         3,708         50%           62%         (703)          6,000         2,995          -19%
      Heart of Midlothian        14,484         14,398         83%           83%             86         17,420        2,936            1%
      Hibernian                   12,164        12,684         70%           72%         (520)          17,500        5,336           -4%
      Kilmarnock                   5,919         5,727         33%           32%            192         18,128       12,209            3%
      Motherwell                   5,307         5,522         39%           40%           (215)        13,742        8,435           -4%
      Rangers                    47,564         49,534         93%           97%       (1,970)         51,082          3,518          -4%
      St Johnstone                 4,717         3,516         44%           33%        1,201          10,673         5,956          34%
      St Mirren                    4,414         5,411         55%           68%         (997)          8,006         3,592          -18%
      Totals                    167,116       185,393          68%           75%     (18,277)         246,249        79,133          -10%
      Source: Scotprem.com

10    PwC Annual Financial Review of Scottish Football
Wage-to-turnover

Aberdeen                                      Additionally, as a result of the increased      These successive annual rises are in
Aberdeen’s wage bill fell 20% to £4.6m        proportionate drop in revenues                  contrast to the club’s previous strategy
(2009: £5.8m), mainly because last            described previously, Celtic’s wage-to-         of removing the higher-earning players.
season the Pittodrie side completed the       turnover ratio rose to 59% (2009: 53%).         The overall impact of the increased
process started several years ago by          This ratio, which incorporates the              wage costs and turnover saw the
Duncan Fraser and the board to better         income from European progression,               wage-to-turnover ratio go up to 65%
align the bonus structure to team             compares with an average of 68%                 (2009: 62%).
performance – with substantial                recently reported for the English
rewards only being paid if success is         Premiership in season 2009/10 –                 Falkirk
achieved (thereby providing better            and remains below our recommended               Following the board’s decision at the
control over the cost base.) For season       sustainable ratio of 60%.                       start of season 2008/09 to grow the
2009/10, this meant the club’s poor                                                           first team budget as part of its quest for
                                              The Celtic board has recognised the             a top-six place continuing to filter into
performance on the park was reflected
                                              need (indeed, it’s a worldwide need)            the current season (and combined with
by below-budget wage costs.
                                              to maintain strict control of wage costs,       the drop in revenues mentioned above),
The overriding impact of these actions,
                                              and while the collapse of Setanta               the wage-to-turnover ratio soared 9%
coupled with the fall in turnover
                                              resulted in reduced television revenues,        to 74% (2009: 62%.) In absolute terms,
mentioned above, resulted in the
                                              the board plans to achieve a managed            the total wage bill fell 14% to £2.9m
wage-to-turnover ratio falling to 65%
                                              ratio between revenue and labour costs          (2009: £3.3m) following cuts made
(2009: 67%). Although this is still
                                              against a backdrop of enhanced                  to get the club’s finances back on an
above the recommended ratio of
                                              television contracts agreed in England.         even keel.
60%, the reduction is a move toward
sustainability. It remains the club’s
                                              Dundee United                                   Hamilton
strategic goal to enhance revenues
                                              Wage costs at the Tannadice club grew           As Hamilton filed abbreviated accounts
to reduce this ratio further.
                                              for the third successive season, up 4% on       in the current year, no information
                                              the back of 8% and 29% increases in the         regarding wages was available.
Celtic
                                              past two seasons. This was a result of          The figures are for illustrative
Celtic continues to carry the heaviest
                                              Peter Houston’s predecessor Craig Levein        purposes only.
wage burden in the SPL and although
                                              striving (with the board’s support) to
this cost fell £2.3m to £36.5m (2009:
                                              build a squad capable of fulfilling
£38.8m), it’s still 23% greater than the
                                              European aspirations. As a result,
club’s Glasgow rival Rangers, partly
                                              many of these players were under
due to its greater squad size.
                                              attractive contracts.

 Wage-to-turnover ratio analysis

                        Total wages                              Total turnover                              Wages/turnover ratio
                                 2010      2009     Movement            2010         2009       Movement             2010        2009
                                £’000      £’000          %            £’000         £’000            %             £’000        £’000
 Aberdeen                       4,601       5,756        -20%          7,053         8,557            -18%           65%          67%
 Celtic                        36,483      38,751         -6%         61,715        72,587            -15%           59%          53%
 Dundee United                  3,963       3,604         10%          6,052         5,792              4%           65%          62%
 Falkirk                        2,859       3,327        -14%          3,839         5,366            -28%           74%          62%
 Hamilton                       1,543       1,050         47%          2,543         1,859             37%           61%          56%
 Heart of Midlothian            9,114      10,477        -13%          7,908         8,307             -5%          115%         126%
 Hibernian                      4,798       4,742          1%          7,064          7,711            -8%           68%          61%
 Kilmarnock                     4,043       4,052          0%          6,136         6,922            -11%           66%          59%
 Motherwell                     3,350       3,413         -2%          4,380         4,430             -1%           76%          77%
 Rangers                       28,133      30,662         -8%         56,287        39,704             42%           50%          77%
 St Johnstone                   2,831       1,926         47%          4,045         2,474             64%           70%          78%
 St Mirren                      2,955       2,734          8%          3,875         3,546              9%           76%          77%
 Total                        104,673   110,494           -5%        170,897       167,255              2%           61%          66%
 Source: Statutory Accounts

                                                                                                                        Season 2009-10     11
The wage-to-turnover ratio fell to 61%
                                                 (2009: 66%) albeit still skewed upwards by
                                                 Hearts’ continued excessive ratio of 115%.

     Heart of Midlothian                         acknowledged this rise and it is             changing the management team.
     The Gorgie club managed to reduce           expected that the reduction in               Add to this one further member of the
     its total wage bill by £1.4m during the     employees will assist cost control           playing staff being on the books and
     year to £9.1m. This, coupled with the       going forward.                               the club’s wage costs grew 8% to £3.0m
     relatively reduced fall in turnover, led                                                 (2009: £2.7m). However, when
     to the wage-to-turnover ratio falling       Motherwell                                   considered along with the 9% growth
     from 126% to 115%. This is the first        Although the current season witnessed        in turnover, the wage-to-turnover ratio
     time in four seasons that the ratio has     a 1% reduction in Motherwell’s               reduced 1% to 76%. (2009: 77%).
     fallen below 120%, but it remains           wage-to-turnover ratio, the Lanarkshire      Although an improvement, the ratio
     significantly in excess of the pre-         club continues to be the second-poorest      remains adrift from the recommended
     Romanov era, when the wage bill was         performer on this measure – at 76%           sustainable wage-to-turnover ratio of
     c£4.5m. This is partly due to Hearts        (2009: 77%) – with only Hearts faring        60% so it remains imperative for the
     having one of the largest playing           worse. 76% remains above the                 Paisley club to service this level of
     squads in the SPL.                          sustainable 60% which the club was           operating costs to remain in the SPL.
                                                 heading towards following concerted
     Hibernian                                   efforts to reduce the wage bill during       St Johnstone
     Hibs’ expenditure increased                 prior seasons. To ensure the club’s          For the fifth consecutive season, wage
     marginally to £4.8m (2009: £4.7m).          long-term prosperity, the board will         costs increased. This was because of
     However, combined with a larger             need to continue to pull on the support      the increased costs of attainment
     proportionate drop in turnover as           of the entire Motherwell community to        coupled with attracting a greater
     outlined above, the result is a further     redress the declining revenues. It will      calibre of player given the club’s SPL
     rise in the wage-to-turnover ratio to       also need to monitor the club’s wage         involvement, resulting in wage costs
     68% (2009: 61%) – the highest level         structure closely.                           increasing 47% to £2.8m (2009: £1.9m).
     experienced by the club for over five                                                    However, when considered alongside
     seasons, and above the recommended          Rangers                                      the 64% rise in turnover, the wage-
     sustainable level of 60%. In addition,      For the second consecutive season, net       to-turnover ratio fell 8% to 70%
     this is in contrast to the 2007 season      operating expenditure went down –            (2009: 78%). Similar to St Mirren, this
     when Hibs operated at the most              falling £4.4m to £43.9m. This reflected      represents progress. Nevertheless, the
     sustainable wage-to-turnover ratio in       the reduced salary levels and other          ratio remains above the recommended
     the SPL (41%) due to falling income.        efficiencies introduced during the year.     sustainable wage-to-turnover ratio so
                                                 When considering this in tandem with         it’s essential that St Johnstone remains
     Inverness Caledonian                        the greater proportionate rise in            in the SPL to service these costs.
     Thistle                                     turnover, the resultant ratio of total
     As Inverness Caledonian Thistle             wages-to-turnover fell from 77%
     produced abbreviated accounts in the        (2009) to a healthier 50%. These steps
     current year, no information on wage        outline the board’s efforts to stabilise
     costs was available.                        running costs so it can operate at a
                                                 more sustainable level, while also
     Kilmarnock                                  underpinning the significance of
     Kilmarnock’s wage bill remained             Champions League-related income to
     unchanged from last season at £4m,          servicing the cost base of the Ibrox club.
     even though total employees fell from
     256 to 207. This, coupled with the drop     St Mirren
     in turnover mentioned above, resulted       For the fourth straight season, wage
     in Kilmarnock’s wage-to-turnover ratio      costs rose due to the club’s on-field
     increasing from 59% to an unsustainable     success directly correlating with the
     66%. Chairman Michael Johnson, who          greater bonuses accruing to the
     took steps during the current financial     players, in addition to the financial
     year to reduce the wage bill,               contractual liabilities incurred in

12    PwC Annual Financial Review of Scottish Football
Player registration fees

                          Celtic’s enhanced amortisation charge      The gain on sale of player transfers
The costs associated      of £8.4m compares with last season’s
                          £7.4m, reflecting the continued
                                                                     remained fairly stagnant at £12m due to
                                                                     there being no significant player sales
with the amortisation     investment in the playing squad.           either this season or last. (Season 2007/08
of player transfer fees   This spend is mainly a result of the
                          charge for players acquired during the
                                                                     stood out when a gain of £29m was seen
                                                                     thanks to the high-profile departures
have fallen slightly to   year, including KiKi Sung-Yong and         of Craig Gordon and Alan Hutton to
£17m (2009: £19m)         Marc-Antoine Fortuné for £2.1m and
                          £3.8m respectively (offset by the
                                                                     Sunderland and Tottenham Hotspur
                                                                     respectively). As outlined above,
on the back of a net      elimination of the charge for players      although Scott McDonald (£3.5m),
decrease in transfer      who left following the end of the
                          2008/09 season).
                                                                     Barry Robson (£1.5m) and David Murphy
                                                                     (£1.5m) departed south to the
market activity for                                                  Premiership, the magnitude of these
                          Rangers’ amortisation on player
the Old Firm.             registrations fell to £7.4m (2009:
                                                                     transfers was in line with the prior
                                                                     season. This demonstrates the relative
                          £8.8m) with the cash flow impact           purchasing power of the English
                          of £8m worth of additions made last        league clubs on the back of their
                          season affecting this year’s accounts.     lucrative TV contracts as it’s no longer
                          The gain on disposal of player             the case that only the elite clubs can
                          registrations largely comprises the sale   attract the best Scottish talent.
                          of Barry Ferguson (£1.5m) and Charlie
                          Adam (£0.5m), which enabled the
                          Ibrox club to make this investment but
                          still derive a positive cash inflow.

                          After quadrupling its charge in the past
                          five years, Hearts’ charge for the year
                          dropped to £0.7m (2009: £2.1m),
                          principally due to its fall in transfer
                          market activity.

                                                                                               Season 2009-10      13
Dundee United
     Profit/(loss) before tax                                                                  Dundee moved out of the red, posting
                                                                                               a profit of £67k (2009: loss of £0.1m).
                                                                                               However, the 2009 loss was impacted
                                                                                               through a non-recurring exceptional
                                                                                               item; a bad debt of £0.3m relating to
                                                                                               the collapse of Setanta. Excluding this
                                                                                               exceptional item, the company’s profit
                                                                                               for the year fell £55k, primarily due
                                                                                               to reduced gains on player and
                                                 This £20.9m operating profit swing            management disposals. This underlines
     The SPL made an                             is almost entirely due the positive
                                                 turnaround in European performance
                                                                                               the reliance of non-Old Firm clubs on
                                                                                               player sales.
     aggregate profit for the                    when compared to last year’s early
     fifth time in six seasons.                  exit to FBK Kaunas.                           Falkirk
                                                                                               The Bairns’ sixth SPL campaign saw
                                                 Aberdeen                                      the club return to the red after having
     Standing at £1.3m, this represents          The loss before tax position improved         posted a £0.1m profit last season due
     a significant turn-around from last         to £0.1m (2009: £1.6m), largely due to        to a successful Scottish Cup Final run.
     season’s loss of £22.4m. Given that the     the directors reviewing the carrying          This was due to Setanta and the
     broadcasting contract with Sky/ESPN         value of all freehold land and stands,        resultant drop in SPL income, as well
     has remained constant, this underpins       executive boxes and permanent fixtures        as the recession causing commercial
     the flexibility of the clubs’ business      at the year end with reference to a           revenues to suffer badly. The resultant
     models to realign their cost bases with     depreciated replacement cost valuation.       loss for the season of £0.9m was
     the prevailing market conditions.           The resulting valuation of Pittodrie          reported despite attendance levels in
     In addition, the SPL clubs’ relatively      Stadium and the surrounding land on a         the SPL holding firm from the resilient
     better performance in European              depreciated replacement cost basis was        supporter base.
     competitions compared to the prior          £17m – an increase of £1.8m from the
     season boosted their top and bottom         book value. Stripping this revaluation        Hamilton
     lines respectively.                         gain out, the club continued to suffer        The South Lanarkshire club’s second
                                                 from the impact of the renegotiated           season of top-flight stability was
     Six of the SPL clubs made a profit          Sky/ESPN deal, which contributed a            rewarded with the club posting a
     during the year (2009: five), with          hit of approximately £1m to the bottom        £0.9m profit (2009: £0.3m). This was
     Celtic being the only club to post a        line, while poor on-field performances        predominately derived from the sale
     loss of more than £2m on the face of it.    adversely impacted revenue streams.           of James McCarthy to English
     This shows the tight stewardship and
                                                                                               Premiership club Wigan, offsetting
     cost-controlling measures being             Celtic                                        the reduction in revenues from gate
     implemented by chairmen and chief           For the first time since season 2005/06,      receipts (down 19%).
     executives as they sought to weather        Celtic slipped into the red and posted
     the impact of the economic downturn.        an overall bottom line loss for the year.     Heart of Midlothian
     However we need to adjust for two           The club experienced a £4m swing in the       On a profit before tax basis, Hearts
     significant items to establish the          bottom line, falling from a profit of £2.0m   managed to break even, with a profit
     underlying performance which are –          to a loss of £2.1m in the current year.       of £39k (2009: loss of £8.6m) being the
     exceptional debt forgiveness and            While the loss is slightly disconcerting,     club’s first in 11 years. This turn-
     Rangers’ success in Europe.                 it was almost inevitable following the        around was primarily due to a £7.9m
     Exceptional credits were realised in        reduction in turnover during the year.        forgiveness of debt by the club’s main
     the year by Hearts and Kilmarnock,          The club still managed to post an             shareholder and related parties.
     with both clubs’ results being boosted      operating profit of £4.5m; however,           This also means Hearts is on course to
     by related parties forgiving £8m and        this was considerably down from the           meet future UEFA financial fair-play
     £1m of debt, respectively. These are        £11.2m realised in the prior year. As a       guidelines being phased in across
     one-off items and don’t represent a         result, if the club wishes to operate at      Europe’s clubs from season 2011/12
     true flow of income for the clubs.          a sustainable level without relying on        onwards. Although Hearts didn’t
                                                 Champions League revenues, it will            manage to take further strides toward
     The season’s results were particularly
                                                 need to cut costs further. Nevertheless,      its medium-term strategy of reaching
     enhanced by a good European run for
                                                 the fall in top line didn’t directly result   operational break-even (following
     Rangers. On the back of playing in
                                                 in an equivalent fall in bottom line –        operating costs increasing to £5m
     the Champions League group phase,
                                                 indicative of Celtic’s solid financial core   (2009: £4.3m)), these are expected to
     Rangers turned a prior year operating
                                                 and worldwide commercial appeal.              reduce significantly in season 2010/11
     loss of £8.5m into a £12.4m operating
     profit, with turnover increasing by £17m.                                                 following a series of improvements to
                                                                                               the effectiveness of the operating side
                                                                                               of the business. Going forward,

14    PwC Annual Financial Review of Scottish Football
the directors intend to improve            Motherwell                                   St Mirren
operational efficiencies in tandem with    After returning to the red for the first     St Mirren returned to the red and
investigating the related revenue-         time in six years during the prior season,   posted a trading loss before tax of
generating opportunities through a         the Lanarkshire club returned to             £0.3m (2009: £0.9m profit). This was
redeveloped Tynecastle Stadium.            profitability (albeit £19k) during           primarily due to the financial
                                           season 2009/10. This was mainly              contractual liabilities incurred in
Hibernian                                  derived from the sale of players             changing the management team, as
The club achieved a profit before tax      totalling £1.1m. Meanwhile,                  well as the interest income associated
of £0.1m (2009: £0.7m), making it the      participation in the Europa League           with the sale of the club’s Love Street
sixth consecutive year of bottom line      and a top-six finish offset the              ground not recurring during the
profitable trading. However, as in the     additional burden placed on the club         season (2009: £0.5m.) However, when
prior two seasons, the club traded at an   by falling attendances, the revenue          stripping out depreciation from the
operating loss of £1.4m (2009: £1m)        losses incurred following the demise         bottom line, the club achieved its
and yet again relied on player trading     of Setanta and the fall in corporate         target of a cash break-even.
for profitability. The net contribution    support and hospitality due to the
from player sales was £2.3m (2009:         economic downturn.                           St Johnstone
£2.4m) primarily due to the sale of                                                     In what would be its first season back
David Murphy to FA Premier League          Rangers                                      playing in top-flight football, the Perth
club Birmingham. Hibs would prefer         2009/10 was the third full season            side made a second successive loss of
not to rely on profitable player trading   incorporating the JJB Sports licensing       £0.06m (2009: £0.2m). This was
as a viable long-term strategy and has     agreement. However, in stark contrast        principally attributable to the higher
undertaken measures such as a pay          to last season, the club’s participation     administration costs associated with
freeze for the second successive year      in the Champions League group stage          the demands of participating in the
to move closer toward operational          directly resulted in a bottom line           SPL and the costs of the enhanced
profitability.                             profit of £4.2m (2009: £14.1m loss).         squad more than offsetting the
                                           These results are similar to the profit      commercial revenue and additional
Kilmarnock                                 of £6.6m posted in season 2007/08,           gate receipts from the 1,201 fans on
The Ayrshire club posted a second          when the Ibrox club last participated        average attending each home game.
successive loss before tax (2010:          in this competition and stresses the
£0.5m; 2009: £0.9m), even after the        need for Rangers to qualify for the
incorporation of a £0.9m exceptional       group phase every season to meet the
credit following the part write-off by     overheads of a club of this magnitude.
Jamie Moffat from his loan account.        Again, this demonstrates that
Stripping out this exceptional item,       Champions League football is of
the underlying loss before tax of the      paramount importance to the Old
club increases to £1.4m. This is           Firm’s financial health.
principally derived from the £0.8m
drop in turnover mentioned above.
Outlining the significance of profitable
                                            Net profit/(loss) before tax by club
underlying trading – trading the club
will need to improve in the absence of                                                       2010          2009         Movement
                                                                                            £’000          £’000              %
any new capital being introduced or
yielding significant surpluses from         Aberdeen                                          (84)        (1,642)            -95%
player transfers.                           Celtic                                          (2,131)        2,003            -206%
                                            Dundee United                                       67          (137)           -149%
                                            Falkirk                                          (930)           120            -875%
                                            Hamilton                                          863            269             221%
                                            Heart of Midlothian                                 39        (8,634)           -100%
                                            Hibernian                                         139            686             -80%
                                            Kilmarnock                                       (467)         (950)             -51%
                                            Motherwell                                          19          (704)           -103%
                                            Rangers                                         4,209        (14,085)           -130%
                                            St Johnstone                                      (60)          (190)            -68%
                                            St Mirren                                        (328)           906            -136%
                                            Total                                           1,336       (22,358)            -106%
                                            Source: Statutory Accounts

                                                                                                                    Season 2009-10   15
Balance sheet
     Overview

                                                  The SPL clubs’ combined balance sheet
     The total net assets of                                                                 Total       Total    Movement
     the SPL clubs at the                                                                     2010
                                                                                             £’000
                                                                                                         2009
                                                                                                         £’000
     end of season 2009/10                        Fixed assets

     remained consistent                          Investments                                   10           9        11%

     with the prior year at                       Intangible assets                         26,690      35,818        -25%
                                                  Tangible assets                          272,867     272,975         0%
     £119m, with the £3.5m                        Total fixed assets                      299,567     308,802         -3%
     deterioration in the net                     Current assets
     assets position at Celtic                    Stocks                                     2,289       2,810        -19%

     being offset by the                          Debtors                                   18,920      19,489        -3%

     £4.2m improvement                            Cash at bank and in hand                  11,634      20,108        -42%
                                                  Total current assets                     32,843       42,407        -23%
     in the debt profile of                       Creditors: due < 1 year                 (105,740)   (132,583)       -20%
     Rangers, the club’s                          Net current liabilities                 (72,897)     (90,176)       -19%
     Glasgow rival.                               Total assets less current liabilities   226,670     218,626          4%
                                                  Creditors: due > 1 year                 (107,901)    (99,986)        8%
                                                  Net assets                               118,769    118,640          0%
                                                  Capital and reserves
                                                  Called up share capital                   46,790      46,501         1%
                                                  Share premium account                    154,970     155,012         0%
                                                  Rangers Bond                               7,736       7,736         0%
                                                  Revaluation reserve                       90,238      89,864         0%
                                                  Capital redemption reserve                 2,728       2,768         -1%
                                                  Other reserves                            30,829      30,829         0%
                                                  Profit and loss reserves                (214,522)   (214,070)        0%
                                                  Total                                    118,769    118,640          0%
                                                  Source: Statutory Accounts

16   PwC Annual Financial Review of Scottish Football
Net assets (liabilities) per club
Key balance sheet                                           2010        2009     Movement £     Movement %
highlights:          Aberdeen                              2,329        2,413           (84)             -3%
                     Celtic                               39,860       43,350        (3,490)             -8%
                     Dundee United                        (3,107)      (3,173)           66              -2%
                     Falkirk                               1,614        2,211          (597)            -27%
                     Hamilton                               (484)      (1,348)          864             -64%
                     Heart of Midlothian                 (23,980)     (24,019)           39               0%
                     Hibernian                            15,010       14,988            22               0%
                     Kilmarnock                            2,674        3,139          (465)            -15%
                     Motherwell                            1,014          995            19               2%
                     Rangers                              70,766       66,557         4,209               6%
                     St Johnstone                          2,138        2,361          (223)             -9%
                     St Mirren                            10,935       11,166          (231)             -2%
                     Total                               118,769      118,640           129               0%
                     Source: Statutory Accounts

                    • Intangible assets fell 25% to £26.7m          • Net debt grew at seven member
                      (2009: £35.8m) during the year,                 clubs. And, in aggregate, net debt
                      due to reduced investment by the                crept up 1% to £109.4m (2008:
                      member clubs in their playing                   £108.4m) – with Aberdeen, Celtic
                      squads. This was particularly evident           and Hearts contributing to the
                      at Rangers, where intangibles fell              majority of this increase. However
                      £9.3m alone on the back of player               external debt reduced to £74.5m
                      contracts being allowed to run their            from £86.8m resulting in a £1m
                      course due to the cash flow                     reduction in the interest cost to
                      constraints at the Ibrox club.                  service the debt.
                    • Tangible fixed assets remained                • Borrowings due within the year
                      constant during the year at £273m,              reduced 27% to £26.8m
                      outlining that any depreciation has             (2009: £36.6m).
                      been offset with capital expenditure.
                    • Six of the SPL clubs witnessed
                      deterioration in their net asset/
                      liability position during the year,
                      with the most notable fall being at
                      Celtic as a direct consequence of the
                      club’s additional debt.

                                                                                               Season 2009-10   17
Analysis of combined SPL net debt
                                                                                                           2010 % of total       2009 % of total
                                                           2010          2009       Movement %                       debt                  debt
     Cash at bank and in hand                             11,837        20,109              -41%
     Bank overdraft                                       (7,150)      (12,880)             -44%
     Net cash/(overdraft)                                  4,687         7,229              -35%                     -4%                    -7%
     Borrowings due within one year                     (26,808)       (36,613)             -27%                     25%                    34%
     Borrowings due in more than one year               (76,438)       (67,587)              13%                     70%                    62%
     Amounts owed under hire purchase                    (10,850)      (11,476)              -5%                     10%                    11%
     Net debt                                         (109,409)      (108,447)                   1%                 100%                  100%

     Source of borrowings 2010 £’000
                        Borrowings due < 1 year       Borrowings due > 1 year
                                                                                                                    Overdraft/
                                                                                  HP/ Finance              Total       (Cash)
     Club                External        Connected      External    Connected          Leases         Borrowing       balance          Net Debt
     Aberdeen              (11,492)           (300)                     (2,000)          (118)           (13,910)        1,044          (12,866)
     Celtic                   (136)               -      (13,225)             -        (6,583)           (19,944)        5,867          (14,077)
     Dundee Utd               (250)           (435)       (5,150)                         (45)            (5,880)             154        (5,726)
     Falkirk                      (10)                      (184)                          (7)              (201)             138            (63)
     Hamilton                     (20)                       (10)                                            (30)             238           208
     Hearts                (11,867)               -             -      (24,284)              -           (36,151)              51       (36,100)
     Hibernian                (240)           (250)       (5,780)             -           (32)            (6,302)        2,240           (4,062)
     Kilmarnock                   (78)                    (7,088)                         (11)            (7,177)       (3,361)         (10,538)
     Motherwell                      -            -             -         (634)           (11)             (645)              238          (407)
     Rangers                (1,000)           (700)      (18,000)             -        (4,027)           (23,727)       (3,347)          (27,074)
     St Johnstone                    -            -             -             -              -                  -            1,320         1,320
     St Mirren                       -         (30)             -          (83)           (16)              (129)             105            (24)
     Total                (25,093)          (1,715)     (49,437)      (27,001)        (10,850)         (114,096)         4,687         (109,409)
     2009%                    23%              2%           45%           25%            10%                    -             -4%         100%
     2010%                    18%             15%           65%            3%             5%                    -             -6%         100%
     Source: Statutory Accounts

18   PwC Annual Financial Review of Scottish Football
Net debt by club                                                                        Aberdeen
                               2010 Net      2009 Net      Movement       Movement       Aberdeen’s net debt rose 17% to
 Club                         debt £’000    debt £’000         £’000            %        £12.9m (2009: £11.0m), principally
 Aberdeen                        (12,866)      (10,977)        (1,889)          17%      due to the club’s poor on-field
                                                                                         performance and subsequent decline
 Celtic                          (14,077)      (11,851)        (2,226)          19%
                                                                                         in trading conditions. The club’s debt
 Dundee United                    (5,726)       (6,172)           446            -7%     continues to be funded through the
 Falkirk                             (63)           24            (87)        -363%      banking arrangements entered into
 Hamilton                            208            (7)           215            N/A     three seasons ago and is due for
                                                                                         renewal during season 2010/11.
 Heart of Midlothian             (36,100)      (34,779)        (1,321)           4%
                                                                                         The term loan at the year end remained
 Hibernian                        (4,062)       (3,584)          (478)          13%
                                                                                         at £9.7m; however, the club’s accrued
 Kilmarnock                      (10,538)      (11,232)           694           -6%      unpaid interest grew a further £0.7m,
 Rangers                         (27,074)      (31,118)         4,044           -13%     with the cash at bank position
 Motherwell                         (407)         (471)            64           -14%
                                                                                         deteriorating £1.3m to £1.0m (2009:
                                                                                         £2.3m) following the club’s disappointing
 St Johnstone                      1,320         1,635           (315)          -19%
                                                                                         ninth-place finish in the SPL and poor
 St Mirren                           (24)           85           (109)         -128%     performances in the cup competitions.
 Total                         (109,409)     (108,447)          (962)            1%
 Average per club                 (9,117)       (9,037)           (80)           1%      Celtic
                                                                                         The Parkhead club’s financial
 Average per club
 (excl Old Firm)                  (6,826)       (6,548)          (278)           4%      performance during the past five years
                                                                                         has largely been driven by success in
 Source: Statutory Accounts
                                                                                         European competitions, typified by
                                                                                         appearances in the group stages of the
                                                                                         UEFA Champions League for seasons
The £1m rise in net debt during season       rapidly. Although seven of the clubs        2006/07, 2007/08 and 2008/09
2009/10 was predominately driven by          witnessed deterioration in their debt       sustaining turnover at the £70m level.
the deteriorating position at Aberdeen,      position, of these only Aberdeen,           However, the absence of Europe’s
Celtic and Hearts not being fully offset     Celtic and Hearts witnessed an              premier club competition in the
by the improved positions at                 increase in their debt of more than         current season saw revenues alone fall
Kilmarnock and Rangers.                      £0.5m.                                      £10.9m, contributing to a £2.1m loss
                                                                                         (2009: profit £2.0m). Net debt slipped
The rise in debt at Aberdeen was             This is even more impressive given
                                                                                         £2.2m during the season to £14.1m
mainly driven by reduced revenues            the fall in match-day revenues through
                                                                                         (including the HP and finance leases
arising from the fall in average             season ticket and match-day ticket
                                                                                         liability), being the first such decline
attendances. Meanwhile, Celtic didn’t        sales alike resulting in 18,277 fans
                                                                                         in five seasons following the club’s
play in the UEFA Champions League            choosing not to attend their club’s home
                                                                                         prudent stewardship.
for the first time in four seasons.          games every other week. What’s more,
Hearts’ debt went up £1.3m, even             the majority of SPL clubs noted a fall in
                                                                                         Falkirk
after incorporating the effect of the        corporate hospitality and advertising
                                                                                         Falkirk was one of only three SPL clubs
forgiveness of £7.9m in debt via an          revenues as businesses cut back on
                                                                                         to return a positive cash position and
investment from the club’s main              non-essential expenditure. Add to this
                                                                                         operate without debt. Although funds
shareholder and related parties.             the stagnant broadcasting revenue
                                                                                         were boosted in the year via a £0.3m
However, in light of the turbulent           from ESPN and Sky following the
                                                                                         rights issue. However, net assets
current economic climate, it’s also          much-publicised demise of the more
                                                                                         reduced £0.6m to £1.6m (2009: £2.2m)
testament to the stewardship of the          lucrative Setanta deal, and it’s evident
                                                                                         due to the downturn in revenues
chairmen and chief executives of the         that the prudent approaches taken by
                                                                                         following the demise of Setanta and
other SPL clubs that they’ve managed         many chairmen in comparison to previous
                                                                                         the impact of the recession on
to weather the financial storm without       seasons has contributed to preventing
                                                                                         commercial revenues, resulting in
their clubs’ finances deteriorating          a repeat of the Gretna situation.
                                                                                         Falkirk slipping into a debt position.

                                                                                                                  Season 2009-10     19
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