FASHION STYLING & VISUAL MERCHANDISING - Double Award Master's Programme / Academic Master's Programme in - Domus ...
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Double Award Master’s Programme / Academic Master’s Programme in
FASHION STYLING &
VISUAL MERCHANDISING
www.domusacademy.com
DOMUS ACADEMY MILANO FASHION STYLING & VISUAL MERCHANDISING
Programme Leader
Gianfranco Olivotto
Double Award Master’s Programme / Academic Master’s Programme in
Fashion Styling & Visual Merchandising
“Participants are offered mentorships
to help you gain admission to the
best-known international fashion
competitions.”
DOMUS ACADEMY MILANO FASHION STYLING & VISUAL MERCHANDISING
Why a Master’s in
Fashion Styling & Visual Merchandising
01
Study at a highly ranked academy in Milan, the world’s
capital of design and fashion and earn a worldwide
recognized, International Double Award Master’s,
consisting in a UK-accredited Master of Arts degree
from Regent’s University London plus an Academic
Master’s degree accredited in Italy.
02
Customize your academic pathway.
Take part in cross-disciplinary workshops where you
will collaborate with talented international students to
work on projects for leading companies.
03
Learn how to create disruptive solutions within future
scenarios and enhance your professional profile.
04
Boost your career connections with our unique
professional experience opportunities and join a
global network of more than 25,000 alumni who are
influencing design around the world.
DOMUS ACADEMY MILANO FASHION STYLING & VISUAL MERCHANDISING
Milan
Design is part of the fabric of Milan. From the city’s
fashion tradition to its new role as a startup hub, Milan
is home to a thriving commercial design industry and a
globally facing creative culture.
Life in Milan moves at a relentless pace, in fact it’s
hard to remain unmoved or detached from all the
cultural, social and business activities afoot. It follows
that there is no better place to pursue a design
education.
Milan is the world capital of fashion and design, brimming with innovative
and creative people, emerging designer boutiques and businesses whose
longstanding success is built on design.
The centre of Milan is home to the flagship stores of some of the most
important fashion and design brands, including Cappellini, Driade, Kartell,
Versace, Armani and Valentino. Therefore, students can draw inspiration from
the trend-setting work of the world’s leading designers and, at their fingertips,
will be Italy’s finest artisans and manufacturing facilities, that make Made in
Italy craftsmanship famous around the world.
Milan bristles with life. Every year during the Fashion Weeks, Design Week
and their various ancillary activities such as the Fuorisalone, Milan becomes
one big showroom, full of non-stop exhibitions, performances, parties and
conferences featuring prestigious international guests.
But the reach of design doesn’t stop there, it can be seen in the outline
traced by the city’s new skyline, in the partnerships being developed between
research, design and business, and in the deployment of new technologies
that tackle the widest possible range of design problems. Milan is a creative
environment like no other.
DOMUS ACADEMY MILANO FASHION STYLING & VISUAL MERCHANDISING
What will you gain?
• Launch a career in the fashion visual communication
industry. Become a Visual Fashion Brand
Communicator who creates engaging concepts,
innovative strategies, and powerful storytelling.
• Manage sophisticated aesthetic languages
directing visual outputs on different platforms.
• A thorough grounding in fashion theory and
practice including what motivates fashion
consumers, how fashion visual communication
works in the contemporary scene, and how new
technologies are changing the future of fashion
communication.
Career Profiles
Get the skills and abilities you need to meet the increasing demand for
Fashion Brand Image Architects and Visual Communicators. The
programme will equip you with the core skills and knowledge for a career
in international fashion styling and visual merchandising. You will be able
to consider a wide range of related roles, including:
FASHION STYLIST
E-STYLIST
VISUAL MERCHANDISER
E-MERCHANDISER
Dusty Souls, project by Zhou Wei, Surkova Veronika, Jain ART DIRECTOR
Prachi, Master’s in Fashion Styling & Visual Merchandising SOCIAL MEDIA MANAGER
2020, in collaboration with L’Officiel Italia. Photo: Francesco
Vincenti. FASHION TREND RESEARCHER
DOMUS ACADEMY MILANO FASHION STYLING & VISUAL MERCHANDISING
Is it for you?
This course will boost your prospects if you are an
ambitious, creative student who wants to:
• Explore the market through practical classes
and collaboration with companies to develop
innovative solutions for visual communication of
the brand DNA and products.
• Develop critical thinking skills. Evaluate brand
values and identity to translate them into holistic
projects that increase brand awareness.
• Create innovative and powerful communication
projects. Work on appealing and contemporary
storytelling to attract consumers through images
and videos, shop windows, in-store and online
displays, and multi-sensory retail experiences.
ELI ALFINA
Master’s in Fashion Styling & Visual Merchandising 2015
Now E-commerce visual merchandiser specialist, Versace
DOMUS ACADEMY MILANO FASHION STYLING & VISUAL MERCHANDISING
Programme
DURATION:
• 11 months - Academic Master’s Programme
• 14 months - Double Award Master’s Programme
Each Master’s Programme is workshop based, supplemented with seminars,
lectures, tutorials and fieldwork. Industry professionals, the programme
leader and project leaders will guide you via individual coaching and
mentorship.
4 MODULES: course + workshop
COURSES:
Coursework focuses on examining the theory that underpins the field
through lectures and exercises, as well as tutorials that teach management
and marketing strategies specific to the industry.
WORKSHOPS:
Guided by industry professionals and faculty project leaders, you will work
with leading companies on projects such as creating new products or services
for different industrial sectors on a worldwide scale.
INTERNSHIP:
While working for a company you will complete assignments that are part of a
real project.
INTAKES
September 2021:
• From 30/08/21 to 29/07/22: AFAM
STUDY TOURS:
Company Visits – Guests from Industries
• From 30/08/21 to 18/11/22: UK
November 2021:
• From 02/11/21 to 04/11/22: AFAM
• From 02/11/21 to 17/02/23: UK
February 2022:
• From 02/02/2022 to 23/12/2022: AFAM Make eyes think, project by Malavika Nandakumar, Jamila Zvonkovic,
Rebecca Chau, Shagun Choraria, Master’s in Fashion Styling & Visual
• From 02/02/2022 to 24/03/2023: UK
Merchandising 2019
DOMUS ACADEMY MILANO FASHION STYLING & VISUAL MERCHANDISING
Academic Offering
ACADEMIC MASTER’S PROGRAMME DOUBLE AWARD MASTER’S PROGRAMME
DURATION: 11 months (MASTER OF ARTS)
ACCREDITATION: Italian Ministry for University DURATION: 13-15 months
and Research (MUR)
ACCREDITATION: Privy Council UK
ECTS: 60
ECTS: 90 (180 UK credits)
LANGUAGE: English
VALIDATION: by Regent’s University London
STARTING IN: September / November / February
LANGUAGE: English
STARTING IN: September / November / February
ELECTIVE WEEK IN LONDON
Students enrolled in the Double Award Degree will have the possibility
to spend one week at Regent’s University London attending classes,
workshops, doing city tours and visiting museums, exhibition and
galleries.
DOMUS ACADEMY MILANO FASHION STYLING & VISUAL MERCHANDISING
Programme Structure
Academic Master 1st Level Double Award Master’s
Programme
theoretical
Module I Module II Module III Module IV Module V Module VI
Theoretical Course 1 Theoretical Course 2 Theoretical Course 3 Theoretical Course 4 Professional Final Degree
+ Core WS 1 + Core WS 2 + Elective WS 3 + Final Workshop Experience Project
Project
24 UK credits 24 UK credits 24 UK credits 24 UK credits 24 UK credits
12 ECTS 12 ECTS 12 ECTS 12 ECTS 12 ECTS
Critical and Creative Framework 1 Critical and Creative Framework 2
10 UK credits 10 UK credits 40 UK credits
Each Master’s Programme is workshop based, supplemented with seminars, lectures, tutorials and fieldwork.
The Academic Master’s Programme path consists of 4 modules (course + workshop) plus 1 module including a
professional experience and a final portfolio presentation.
The Double Award Master’s Programme path includes additional dedicated classes and a 6th module as Final
Degree Project giving you the unique opportunity to pursue your design studies in Italy getting an Academic
Master Degree validated by the Italian Ministry for Education and a UK validated Master of Arts Degree.
DOMUS ACADEMY MILANO FASHION STYLING & VISUAL MERCHANDISING
Programme Structure
THEORETICAL COURSES: coursework focuses on examining the theory
that underpins the field through lectures and exercises, as well as tutorials
that teach management and marketing strategies specific to the industry.
Throughout, you will be exploring the most cutting-edge technology such
as design software and 3D modelling tools, learning how to create a unique
brand and developing your own professional identity.
WORKSHOPS: guided by industry professionals and faculty project leaders,
you will work with leading companies on projects such as creating new
products or services for different industrial sectors on a worldwide scale.
FINAL WORKSHOP PROJECT: you will be able to develop personal, in depth
body of work as a culmination of your academic path. You will develop design
research, create projects and explore conceptual ideas that are transformed
into tangible outputs.
PROFESSIONAL EXPERIENCE: to gain real experience working in your
field, you will choose to either do an internship at a company site, work on
a project on campus in collaboration with a company and complete an
entrepreneurship module. In each case, you will benefit from mentorship, an
inside perspective on their field and valuable career connections.
CRITICAL AND CREATIVE FRAMEWORK: in this module, you will undertake
in-depth research on selected topics and themes. You will investigate new
methodologies and integrated a critical perspective in the development
of a research that represents reflections on the contemporary context and
that will contribute to the body of knowledge in your disciplinary area. This
research will inform and provide the theoretical framework and foundations
for the Degree Project.
FINAL DEGREE PROJECT: you will develop an individual degree project
that represents a professional body of work as final step of your Master’s
experience. During the development, there will be a high degree of individual
self-guided study that is guided by mentors and advisors.
The Delirius Longing, project by Mohan Aparna Liz, Eleftheriana Nefeli
Bompoki Kourou, Wang Xiaoyu, Yuna Park, Li-Chen Chang, Master’s in
Fashion Styling & Visual Merchandising 201,9 in collaboration with L’Officiel
Italia
DOMUS ACADEMY MILANO FASHION STYLING & VISUAL MERCHANDISINGFashion Styling & Visual Merchandising
Courses and Workshops
THEORETICAL COURSES CORE WORKSHOPS ELECTIVE WORKSHOPS
One to be chosen among:
Fashion Culture Fashion Styling
Integrated Communication Strategy Retail & Visual Mechandising Fashion Buying
Fashion Marketing & Management Entrepreneurship through Design
Identity Design
DOMUS ACADEMY MILANO FASHION STYLING & VISUAL MERCHANDISINGFashion Styling & Visual Merchandising
Courses and Workshops
FASHION CULTURE - THEORETICAL COURSE RETAIL & VISUAL MERCHANDISING - WORKSHOP
The Fashion Culture course offers the possibility to deeply analyse The objective of the Retail and Visual Merchandising workshop is to create retail
and understand the Fashion phenomenon, through an articulated and experiences that balance brand values and identity with the location, space and
interdisciplinary approach that involves history, anthropology, sociology and windows of the assigned store/showroom, and execution feasibility.
psychology.
FASHION BUYING - WORKSHOP
INTEGRATED COMMUNICATION STRATEGY - THEORETICAL COURSE The Fashion Buying workshop gives you an insider view on the key role of a
The course focuses on the promotion and communication strategies that fashion buyer; from professional competencies and essential retail strategy and
fashion & luxury brands can create, plan and execute. operations to personal attributes.
FASHION MARKETING & MANAGEMENT - THEORETICAL COURSE ENTREPRENEURSHIP THROUGH DESIGN - WORKSHOPThe workshop
The Fashion Marketing & Management course examines advanced marketing explores issues, theories, cultures, and methods associated with the goal
and management principles and provides strategic frameworks and of designing an “ideal business”, starting from the assumption that every
operational tools to develop a comprehensive marketing plan for a fashion successful business and company is the realization of something that originated
company. as a dream.
FASHION STYLING - WORKSHOP IDENTITY DESIGN - WORKSHOP
The Fashion Styling workshop explores the cultural, social, aesthetic and The Identity Design workshop aims at developing the skills for designing the
practical aspects of fashion image-making. The workshop focuses on the brand identity of a company, extend a pre-existent one and/or planning a
strategic figure of the fashion stylist, as a professional who is able to build a visual promotional strategy.
narration through the development of an idiosyncratic vision.
DOMUS ACADEMY MILANO FASHION STYLING & VISUAL MERCHANDISINGVisiting Professors
Visiting professors and collaborators include fashion
MARINA SPADAFORA stylists, visual merchandisers, brand strategists,
Fashion Designer and Fair Fashion Ambassador
journalists, designers, and entrepreneurs such as:
Fernando Alberti, Matteo Augello, Stefania Boleso,
Alberto Campagnolo, Gianpietro Baudo (L’Officiel
Italia), Alberto Cavalli (Fondazione Cologni), Lucio
Colapietro (L’Officiel Azerbajan), Ildo Damiano,
Edoardo Fano, Paolo Ferrarini, Valentina Galbiati
(10 corso como), Paolo Giachi, Matteo Greco (The
Greatest Magazine), Diletta Grella, Francesco Guerra,
Simone Guidarelli, Peter Hamer, Felice Limosani,
Caterina Lunghi, Sara Maino (Vogue Italia), Jessica
Michault, Antonio Moscogiuri (C.a.p. 74024), Damon
Pittman, Fausto Puglisi, Simona Quadri (Vudafieri
Saverino), Carlo Rivetti (Stone Island), Serena Sala,
Scott Schumann (The Sartorialist), Marina Spadafora,
Annamaria Tartaglia (The Brand Sitter), Gaia Trussardi,
Alessio Vannetti (Valentino).
DOMUS ACADEMY MILANO FASHION STYLING & VISUAL MERCHANDISINGWorkshops
Our teaching approach is based on workshops
developed in collaboration with innovative and
renowned companies and addressing specific
research themes.
In the development of the projects you are supported
by lectures aimed at broadening your knowledge on
the specific investigation theme, inviting designers,
researchers, stakeholders and representatives of
companies to present your work and ideas as a link
between the specific disciplinary perspective and the
broader cultural/economic context.
Based on a cross-disciplinary methodology, each
workshop can involve students from different Master’s
Programmes working on diverse aspects of the same
research issue.
The workshop culminates in a final presentation to
the faculty and invited company representatives and
professionals.
DOMUS ACADEMY MILANO FASHION STYLING & VISUAL MERCHANDISINGWorkshops Cycle
Guided by industry professionals and faculty project leaders,
you will work with cutting edge companies on innovative
projects and research themes.
ENVISIONING FUTURE
SCENARIOS
PARTNER RESEARCH BRIEF IN A NON DOMUS ACADEMY
COMPANY THEME CONVENTIONAL STUDENTS
CONTEXT
CREATIVE SOLUTIONS
PROFESSIONAL OPPORTUNITIES
DOMUS ACADEMY MILANO FASHION STYLING & VISUAL MERCHANDISINGFancy studio, Master’s in Fashion
Styling & Visual Merchandising 2020
in collaboration with L’Officiel Italia.
Awards
Photo: Alessandro Lo Faro
• Compasso d’Oro awarded by the ADI,
Associazione Disegno Industriale (Industrial Design
Association)
• Badges of Excellence in Learning Experience
awarded by the prestigious The Business of
Fashion Assessment
• Azure Magazine - selected among Top 8 Interior
Design and Interaction Design Schools (2016-
2017)
• Domus Magazine - selected among the Europe’s
Top 100 Schools of Architecture and Design (2014-
2017)
• BusinessWeek - named as one of the Best Design
Schools in the World by (2009)
• QS World University Rankings by Subject: top five
universities in Italy and among the first 150 in the
world in the Art & Design field (2021)
DOMUS ACADEMY MILANO FASHION STYLING & VISUAL MERCHANDISINGCompanies and Projects
Several companies and design studios collaborate
with the Master’s in Fashion Styling & Visual
Merchandising, such as: 10 corso como, Bonaveri, I II
L’Officiel Italia, La Rinascente, K-way, Moncler, Museo
windbreakers.
yourself with the bold yet sleek look with our royal blue and silver
Aces with minor suits including vital and potential readiness”. Embrace
hoodie.
casual look by adding the Silver windbreaker jacket that comes with a stringed
“Trust the intuition to guide you, and know that silence is golden”. Glaze your
Salvatore Ferragamo, Timberland, Trussardi, Versus
Versace.
SPRING/SUMMER 2017
The Magician The High Priestess
“Tarot Tales”, project by Aishwarya Radhakrishnan, Bohan Liu, Hyeyun Seol,
Kunal Moza, Marina Grau, Fashion Styling workshop in collaboration with
L’Officiel Italia
Slow Future is about remembering the past in order to imagine the future.
The inspiration for this editorial comes from Tarot Cards, used from the
mid-15th century in various parts of Europe to play games such as Italian
tarocchini and French tarot. In the late 18th century, they were used for
“The Legacy”, project by Alejandra C. Bautista, Isha Rajkumar Khandelwal, divination in the form of tarotology and cartomancy (predicting the future).
Plamena Koleva Koseva, Mohammad Hazem Rezq, Guiomar Elvira De Focusing on a selected number of characters of old Tarot cards, the editorial
Mesa Salinas, Retail & Visual Merchandising workshop in collaboration with is a collection of new portraits of street style.
Salvatore Ferragamo
Increasing awareness of Salvatore Ferragamo as a luxury fashion brand.
The theme of this workshop was “Window displays: A strategy for visual
communication connecting the online with the offline.” Students were
asked to develop proposals for the visualization and promotion of the A/W
2017 Collection for in-store and window displays. The goal was to increase
customer awareness of Salvatore Ferragamo as a luxury fashion brand.
DOMUS ACADEMY MILANO FASHION STYLING & VISUAL MERCHANDISINGFacts and Figures
International Italian
STUDENTS’ Students Students
NATIONALITIES 92,7% 7,3%
USA/CANADA 1%
CENTRAL AMERICA 1,6%
SOUTH AMERICA 7%
ASIA/PACIFIC 16,9%
SOUTH ASIA 28,4%
EUROPE 11,1%
TURKEY 8,7%
CEE 1,6%
CHINA 11,1%
MENA 1,2%
ITALY 7,3%
RUSSIA 4,1%
DOMUS ACADEMY MILANO FASHION STYLING & VISUAL MERCHANDISINGAlumni
Domus Academy Alumni Community includes over 5,000 Alumni from all
over the world spreading the value of a shared experience and culture.
Alumni are actively involved in many activities such as the annual Alumni
Reunion organized during the Milano Design Week and the series of talks
“Connecting the Dots” where notable former students are interviewed to
discuss their career development, professional experience and inspirations.
Some of Domus Academy Alumni:
Francesco Fistarol, Packaging printed materials and
gifts development and production Gucci
Eli Alfina, E-commerce Visual Merchandiser Specialist
Versace
Flavia Marconi, Visual Merchandising Creative &
Project Development Jil Sander
MARIA CHIARA MORGANTI
Marketing & Communication, Superga BasicNet SpA
“Domus Academy gave a boost to my
professional career.”
DOMUS ACADEMY MILANO FASHION STYLING & VISUAL MERCHANDISINGAdmission Process
1. CHECK ENTRY REQUIREMENTS 2. PREPARE SUPPORTING 3. SUBMIT THE APPLICATION 4. ENROL IN THE PROGRAMME
DOCUMENTS
General entry requirements include: Applications can be submitted in the In order to receive an Academic Master’s
• Holding a first level academic degree The required documents for application following 2 ways: Degree recognised by the Italian
(Bachelor’s Degree or Academic are: • OPTION 1 Ministry for University and Research
Diploma) in a field related to the • Completed application form Apply online, uploading the (MUR) students need to enrol with
chosen study programme; for documents to: NABA (Nuova Accademia di Belle
• Curriculum vitae
the Double Award: holding a first www.domusacademy.com/ Arti), which will award the student with
• Copy of Bachelor’s Degree or the above title. NABA is a non-state
level academic degree equal or admission-online
Academic Diploma translated into institution belonging to the Italian
higher than 2:2 (students holding • OPTION 2
English or official certificate of Ministry for University and Research
a Bachelor Degree lower than 2:2 Scan all documents and email them
expected Graduation issued by the (MUR). Students eligible for the Double
could be requested to attend an to: admissions@domusacademy.it
Institution Award Master’s Programme, upon the
interview with the postgraduate
admission panel proving also one • Copy of Bachelor’s Degree or successful completion of the course
year of relevant work experience). Academic Diploma’s official and the positive assessment of the entry
Master’s Programmes are open transcript / mark sheet translated requirements, will receive, apart from the
also to students with not related into English (listing subjects and Academic Master’s Degree awarded by
degrees or diplomas, if the applicant exams, with corresponding number NABA, a Master of Arts Degree (90 ECTS
is motivated by a research interest of hours / credits) or most updated and awarded by Regent’s University
towards the programs’ topics. official transcript / mark sheet if not London) recognized by Privy Council
graduated yet UK. For this reason, students of the
• Certificate of English language
• English language certificate (for relevant Master’s Programme have to be
proficiency (for Master’s
Master’s Programme: IELTS 5.0 registered at Regent’s University London.
Programme: IELTS 5.0 Academic or
General or equivalent upon entry; for Academic or equivalent; for Double Upon being offered a place, the student
Double Award Master’s Programme: Award Master’s Programme: IELTS must secure it by submitting the
IELTS 5.5 overall and 5.5 in every 5.5 overall and 5.5 in every single Enrolment Form and a receipt showing
single part on entry) part) the payment of the pre-enrolment fee
• Motivational letter within official deadline provided in the
admission letter; Admissions office will
• Copy of passport
inform students on documents needed
• Portfolio of projects (not compulsory for enrollment and matriculation to the
for Master’s in Business Design, course.
Master’s in Fashion Management,
Domus Academy will assist students
Master’s in Luxury Brand
for visa application. Non-European
Management, Master’s in Service
students will need to apply for study visa
Design). Essay Assignment for
via Universitaly (https://www.universitaly.
Master’s in Service Design only.
it/) and will need to check with the Italian
• Application fee of €100 Embassy or Consulate of reference
• Two reference letters for Double for the proper documents which are
Award Master’s Programme only necessary to present.
DOMUS ACADEMY MILANO FASHION STYLING & VISUAL MERCHANDISINGDomus Academy is part of Galileo Global Education, a leading international
provider of higher education with an offer that spans from applied arts,
fashion, design and digital/Internet to business and medicine. Through
its network of 37 schools, the group is present in over 40 campuses
in 10 countries around the world and has over 100,000 enrolled students.
It is Europe’s largest higher education group, in terms of both geographical
spread and breadth of course offering. Galileo Global Education’s mission
is to be the world education leader in innovation, creativity, arts and culture
– one of the most promising higher education segments over the short and
long term, everywhere in the world.
Domus Academy is part of the following associations:
Exaggerated proportions, project by Bahar Seda, Cengiz Yeh I-Ting,
Hsin-Hui Huang, Jain Grasim, Master’s in Fashion Styling & Visual
Merchandising 2020 in collaboration with L’Officiel Italia
DOMUS ACADEMY MILANO FASHION STYLING & VISUAL MERCHANDISINGDOMUS ACADEMY MILANO FASHION STYLING & VISUAL MERCHANDISING
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