EXTENDING ENTERPRISE PBX/VOIP SOLUTIONS WITH MOBILE DEVICES

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Extending Enterprise PBX/VoIP
Sol tions With Mobile Devices
Solutions             De ices
 Bill Caraher - CIO
 von Briesen & Roper, s.c. – Milwaukee, WI

 Kevin
 K  i JJ. Sullivan
          S lli    - Director
                     Di       off TTechnology
                                      h l
 Cohen & Grigsby, P.C. – Pittsburgh, PA
Business Communications Trends
More Business is Conducted Outside a Traditional Office
Increasingly mobile, collaborative, and virtual workforce
41% of US workers spend 20%+ of their time away from primary work space 1
23% of enterprise workers in 2012 in NA will be all mobile 2

Device & Application Proliferation
28%
  % off employees use their mobile phone as the primary work
phone 3

Harder to Reach Workers & Maintain Business
Communications Continuity
Daily, 36% of employees can not reach a coworker on the first try 4

Escalating Mobile Communications Expenses
On average, wireless spend for US companies exceeded the
wireline spend in 2008 5
1 Yankee   Group   2 Gartner   3 IDC   4   Sage Research   5   In-stat
Challenges of Mobility Integration with
     Enterprise
          p     VoIP/PBX
                    /     Systems
                           y

      ƒ Increase p
                 productivity
                            y by
                               y enabling
                                        g effective collaboration
        anywhere at any time

      ƒ Contain mobile costs with predictable OpEx while delivering
        measurable ROI

      ƒ Maintain communications security

      ƒ Keep up with the proliferation of mobile devices

      ƒ Give workers a single identity, number, and mailbox

      ƒ Confusing Solutions and Options – So many choices, hard
        to decide which system is right for your situation
Cohen & Grigsby Case Study
• Needs Analysis
  – Receptionists
  – Attorneys/Other Professionals
Receptionist Needs
• Portable phone to carry while maintaining
  conference rooms
• Choices
  – Inexpensive DECT 6
  – Ascom/Polycom
    A     / l         wifi
                        f as Sh
                             Shoretell Extension
  – Cisco wifi as SIP
Inexpensive DECT 6
• Pros
  – Inexpensive, easy to setup, familiar
• Cons
  C
  – limited range, need to use "star" key combo to
    t
    transfer,
          f park, k etc.,
                      t limited
                          li it d battery
                                  b tt    lif
                                          life, no user
    directory, limited Shoretel feature support
Polycom/Ascom wifi
• Pros
  – Fully supported, high quality, unlimited range,
    programmable feature keys, dialing directory
• Cons
  – Very
    V    expensive
                i ffor fi
                       firstt phone,
                               h     hi
                                     highh resource
    requirement, complex setup, unattractive form
    factor
Cisco wifi setup as SIP
• Pros
  – Less expensive on a small scale, unlimited range,
    high quality, simple setup, programmable feature
    keys, good feature support
• Cons
  – More expensive than DECT, no dialing directory
Our Choice
• Cisco wifi setup as SIP
  – After testing with DECT we moved to the wifi
    option. User satisfaction with the DECT phone was
    low. The Cisco wifi is a flexible option, not the
    cheapest but very workable. User satisfaction is
    high.
Attorney Needs
• The attorneys need differing levels of access
  and the ability to be reached when away from
  their desk.
        desk
Find Me
• Allows caller to press the “1”
                              1 key during
  voicemail greeting and have the phone system
  try to contact attorney at their cell phone.
                                        phone
  Unanswered calls go back to the Shoretel
  voicemail.
  voicemail
Find Me
• Pros
  – No cost, Easy to setup, can be used selectively, can
    be used with any alternate phone number.
• Cons
  – Uses
    U twot trunks
            t k for f duration
                      d ti off call,
                                 ll works
                                       k for
                                          f in-
                                             i
    bound calls only.
Extension Assignment
• Incoming calls are immediately sent to the
  designated number. The feature can be setup
  to announce the caller-id and give the recipient
  the option to answer or ignore. Unanswered
  calls go to the Shoretel voicemail.
                           voicemail Great option
  for working from home office.
Extension Assignment
• Pros
  – No cost, Easy to setup, can be answered selectively,
    can be used with any alternate phone number.
• Cons
  – Uses
    U twot trunks
            t k for f duration
                      d ti off call,
                                 ll works
                                       k for
                                          f in-
                                             i
    bound calls only.
Mobile Call Manager
• An app is installed on the mobile phone which
  provides a data connection to the Shoreware
  Server The user interface resembles the
  Server.
  desktop program and provides the feature set
  supported by the mobile device.
                            device
• A call can be transferred, conferenced or
  parked on the Shoretel system.
                           system
Mobile Call Manager
• Unanswered calls go to the system voicemail.
                                        voicemail A
  call can be transferred, conferenced or parked
  on the Shoretel system.
                   system
• User can also place outbound calls and have
  them pass through the Shoretel system
                                    system. The
  recipient will see the caller-id of the firm.
Mobile Call Manager
• Pros
• Provides most features of deskphone, can synch
  user'ss directory, visual voicemail, Full Shoretel
  user
  call history on mobile device.
• Cons
• Uses two trunks for duration of call, extra cost
  per license, supported phones are limited to
  most Blackberry and Nokia models, iPhone,
  and few HTC devices.
Shoretel VPN
• Home Worker option
• Shoretel phones have a built-in VPN client that
  allows a secure
           sec re connection back to the Shoretel
  server.
Shoretel VPN
• Pros
  – Full support for all features, same phone set as
    office phone.
• Cons
  – Requires
    R i proprietaryi t   VPN concentrator,
                                     t t can be
                                             b
    expensive in small implementations.
von Briesen Case Study
• Needs Analysis
  – Attorney Single Number Reach
  – Attorney 4 – Digit Dialing from Cell Phones
  – Take Desk Phone Calls & Seamless Transfer to Cell
  – Take
    T k Cell
         C ll Phone
              Ph    Calls
                    C ll & SSeamless
                                  l Transfer
                                      T     f tto D
                                                  Deskk
  – Single Voicemail Box
von Briesen
    Briesen’ss Cheap & Easy Fix
• Call Forwarding to Cell Phones
  – Attorneys can forward all calls at will to Cell Phone
  – SSingle
        g Number
            N      Reach Achieved
                               v
  – Easy Feature Activation & No Learning Curve
• Limitations
  –   No 4 Digit Dialing
  –   No Transfer Between Desk & Cell
  –   No Transfer Between Cell & Desk
  –   Two Voicemail Boxes
von Briesen
               Briesen’ss Choice
• Cisco Unified Mobility
  – As part of the Cisco Call Manager Implementation,
    Cisco Mobility was selected as the solution.
  – System Implemented in 2008, Mobility did not
    work initially due to Cisco product problems (early
    adopter –yet Cisco Sales never mentioned it)
  – Cisco Mobilityy redesigned
                          g     in 2009 and re-
    deployed
Cisco Mobile Collaboration Solutions
         Mobile Phone       Voice Over
                                              Laptop Clients
           Clients         Wireless LAN
          Cisco Unified       VoWLAN IP        Cisco Unified
             Mobile             Phones           Personal
          Communicator                         Communicator

                           VoWLAN on mobile
           Cisco WebEx         phones
          Meeting Center
                                                Cisco WebEx
                                                  Connect

                               Cisco IP
          Cisco Mobile       Communicator
           Supervisor
Cisco Unified Mobile Communicator
S
Supported
        d Features and
                     d Platforms
                        l f

                                                                                       Windows
    FEATURE                            BlackBerry         iPhone      Nokia Symbian   Mobile 6 SE
    C rrent Version
    Current                            Version 7.1
                                               71       Version 7.1
                                                                71     Version 7.0
                                                                               70     Version 7.0
                                                                                              70

    Dial via Office                   DVO-R and -F        DVO-F          DVO-R          DVO-R

    Enterprise Call Logs                   ✔                ✔              ✔              ✔

    Single Number Reach ON/OFF from        ✔                ✔              ✔              ✔
    mobile phone
    Visual Voicemail                       ✔                ✔              ✔              ✔

    Play Secure Voice Messages             ✔                ✔              ✔              ✔

    Presence Status                        ✔                               ✔              ✔

    Secure Text Messaging                  ✔                               ✔              ✔

    View Conferences and Join Audio        ✔                ✔              ✔              ✔

    A di Conference
    Audio C f       “Call
                    “C ll Me”
                          M ”              ✔                ✔

    Corporate Directory Search             ✔                ✔              ✔              ✔

                                      Features Subject to Change
Cisco Mobile 8.0 Architecture
          Use Enterprise Applications Over WiFi On Your iPhone

                                                                    Corporate
                   Within
                                                                      WiFi
                  Enterprise
                                                                     Access
                                                                      Point
                                                                                             Unified
                                                                                             Presence            Unity
                                                                                             (Q4 2010)      U    Connection

                                                                   DMZ
Roaming
                                   INTERNET
                                 (VPN or proxy)

                                                                                Unified IP       Unified
                                                                   Cisco         Phones
                                                                                                                  Microsoft
                                                                                              Communications       AD and
                                                                 Adaptive                        Manager          Exchange
                                                                  Security
                WiFi                                             Appliance                               Unified
                                                                                                  MP     MeetingPlace
               Access
                Point
                                                                                              Enterprise and UC
                                                                                                 Applications
Cisco Blackberry Mobile Communicator
  • Dial via office
  • Mobile Presence
  • Visual Voicemail
  • Secure Text Messages
  • View and join conference call
    audio
  • Turn single number reach
    on/off
Cisco Mobile 8.0
Turn Your iPhone Into a Wireless IP Phone

• Voice over Wireless LAN / WiFi
• Voice
  V i over VPN
• Call preservation when
  exiting application
• Handoff to GSM / cellular
  network
• Mid-call features
    – Add, Conference & Swap calls,
      Transfer, Hold & Resume,
      Park & Recover
• Voice Dialing
• Business Visual Voicemail
• Business Directory Access
WebEx App
                  pp on iPhone
•   Native client for iPhone
•   View presentations, applications and
           p with live annotations
    desktops
•   Integrated audio and web
    conferencing on 3G or WiFi
•   Attend a scheduled meeting on the
    iPhone or join by meeting number
    iPhone,
•   View and chat with attendees
•   Meeting Handoff: transfer a live
    WebEx web meeting    g from iPhone to
    PC with a flick of a wrist
•   Audio transfer from iPhone to an IP
    phone with Single Number Reach
•   Automatic Audio Rejoin - When audio
    is dropped, WebEx will call you back
Blackberryy Mobile Voice System
                          y
Blackberryy Mobile Voice System
                          y
Blackberry
         y MVS v5.0 Integration
                        g
von Briesen
             Briesen’ss Summary
• Cisco Unified Mobility
  – Many Attorneys have Cisco Mobility Solution
  – Resistance due to Authentication Wall
  – Some Still prefer simplicity of Call Forward
  – Additional
    Additi l FFeatures
                   t     will
                          ill d
                              drive
                                i more A  Acceptance
                                                t
  – WebEx & Meeting Place Integration will Help
  – Firm
    F    Migrating
         M          to more iPhones
                              Ph     withh Verizon
                                           V
  – Apps on iPhone have better User Experience
von Briesen’s Future Plans
• Cisco Unified Mobility
  – New Office Plan will have full WiFi Coverage
  – Fullyy Deployed
             p y Mobilityy will allow Attorneys
                                             y and
    Staff to fully Roam the Office and Never Miss Calls
  – Better Apps = More ROI because time keepers will
    use them for better productivity
  – Blackberry MVS not chosen. Blackberry devices
    planned to be phased out in 2011 if iPhone goes
    to Verizon’s network
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