Exhibitor Prospectus - Learn more at ADA.org/meeting - Walter E. Washington Convention Center
←
→
Page content transcription
If your browser does not render page correctly, please read the page content below
Exhibitor Prospectus Walter E. Washington Convention Center Learn more at ADA.org/meeting.
ADA 2015 – America’s Dental Meeting brings
together leaders across the nation in dental practice, research, Top 5 Reasons to Exhibit
academia and industry to present the highest quality and at ADA 2015
most innovative and effective continuing education. e a part of the industry’s premier
B
It features more than 550 exhibiting companies leading the field in cutting-edge products event. Dental professionals view
and services in the exhibit hall. the ADA annual meeting as the
leading source of continuing
It also hosts the annual meeting of the House of Delegates, the ADA’s legislative and education and purchasing
governing body, which speaks for the dental profession in the U.S. information in the U.S.
Who attends? each an audience with buying
R
power. Thousands of dentists,
Attendees of the ADA annual meeting are dentists, dental hygienists, dental assistants,
dental professionals and dental
business assistants and lab technicians, among other members of the dental team.
dealers from across the nation
and world will attend.
Who should exhibit?
Interact with customers face-
Companies that offer innovative products and services related to the dental industry.
to-face at your booth — 43%
of attendees prefer this method
What is included in my booth package? of receiving and sharing
• Exhibit space information.
• Company listed in on-site guide (information must be received by July 17, 2015) enerate sales leads and new
G
• Company description, product information and a hyperlink in the mobile app customers promoting brand
awareness of your company.
• 50-word company description and company logo included with online floor
The average dental professional
plan listing
attendee spends $1,000-
• 10 exhibit personnel badges per 100 square feet of exhibit space $2,500 on the exhibit floor.
• Booth amenities: o head-to-head with your
G
8’ back drape and 3’ side drapes competition. More than 550
leading dental companies will
Booth identification sign be there.
• Exhibitor Kit — available in April 2015 to all paid exhibitors. It includes various order
forms from the show contractor and logistics information.
Visit ADA.org/meeting for more information.
Why Should You Exhibit at ADA 2015 in Washington, D.C.?
Save $ 60,000
With only three days of exhibits, you’ll save on staff travel and hotel costs. ADA members
live east of the
Mississippi
5x Growth
Dentist participation in the ADA’s Incentive Buying Program* has increased by
5 times since the program debuted in 2012. The average spend in 2014 was
more than $8,300.
EAST
*The ADA offers free registration for next year's meeting to ADA members who spend
at least $3,500 in the exhibit hall.
30,000
ADA members
2 for 1 (x2) live within
Save on two meetings with the Freeman Caravan Special. As a service to
our exhibitors, the ADA has partnered with Freeman to provide discounted a train ride
caravan rates and free warehousing between ADA 2015 – America’s Dental
Meeting and the 2015 Greater New York Dental meeting. And, the D.C. of D.C.
Dental Society’s meeting has merged with ADA 2015 (underwritten by the
ADA), so you get two meetings in one!
RFID You Talked. We Listened.
We invested in your exhibiting experience. Radio Frequency Identification (RFID) is now available to exhibitors for the
first time ever at a dental trade show in the country. Better position yourself at ADA’s annual meeting — and future trade
shows — by utilizing this innovative technology and make this your best year yet.
How will this help you?
Lead generation — be one step ahead of your competition by tracking attendee movements and activities in real
time. With RFID devices in your booth, receive live information about who they are (registration type), their movements,
and activities.
ROI Analytics — prove the value of your investment in trade show marketing by using RFID analytics. Ever wonder
how your booth preforms against others? Data from RFID shows you how much traffic you received compared to other
areas on the exhibit hall floor, allowing you to make adjustments to your strategy to increase visitors.
Post Event Strategy — Combine RFID data with Experient reports and receive valuable feedback for business
analytics to promote follow-up marketing strategies — maximizing your time and investment at ADA 2015.
Get to Know ADA Attendees
Who They Are Their Behaviors
30 % are dentists of attendees visited
96
the exhibition in 2014
%
25 % are other professional attendees including:
79
dental assistants, dental hygienists, business
assistants, lab technicians, allied health pro- % spent three or
fessionals, and dental dealers more hours there
Their Motivation Their Professional Experience
More than
62 % are very experienced
(21-60 years in practice)
96
of attendees look to the exhibition to
% learn about new products or services and
test/sample new products
of attendees are
20 % are moderately experienced
(11-20 years in practice)
76 %
18
there to purchase % are new dentists
products or services (10 years or fewer in practice)
or conduct research
for future purposes
Sponsorship and Advertising
The ADA offers a wide range of sponsorship, advertising and promotional opportunities To learn more about
to build traffic on the exhibit floor. Increase your company’s visibility and attract your sponsorships, please
current and prospective customers to your booth at ADA 2015. contact:
The ADA will develop a custom sponsorship and/or advertising package that will help Jim Shavel
you achieve your ROI goals. Contact S&S Media to find out more. jim@ssmediasol.com
215.369.8640
Advertising and Sponsorship Opportunities: Allen Schwartz
• New Dentist Conference: Now occurring at the annual meeting, expose your allen@ssmediasol.com
company to this younger demographic 503.784.8919
• Continuing Education: Support a course or an educational track
• Tote Bags, Badge Lanyards and more: Your company logo emblazoned on
attendee materials
• Signage: Deliver your key message on shuttle buses, in foyer space, on escalator
banners and more
• Mobile App: Display your company logo on a banner ad or video message
• Internet Zone and Wi-Fi Area: Help attendees stay connected
• Hotel Key Cards: Keep your company information in the hands of attendees during
the entire event
• Receptions or Coffee Breaks: Be top of mind with your targeted audience
• ADA publications such as ADA News, the ADA News Convention Daily, the June issue
of The Journal of the American Dental Association, or the on-site guide
To view some of these opportunities, visit:
plantour.com/show/ada-2015/
Exhibitor Application 2015 Exhibit Schedule*
Procedures
Exhibit Move-in
2015 Booth Fees Monday, Tuesday, Wednesday,
November 2 November 3 November 4
Zone One $3,900 per 10 ft. x 10 ft. 8 a.m.-5 p.m. 8 a.m.-5 p.m. 8 a.m.-4 p.m.
Zone Two $3,800 per 10 ft. x 10 ft.
Zone Three $3,700 per 10 ft. x 10 ft.
Nonprofit $2,800 per 10 ft. x 10 ft.
Exhibition Hours
Thursday, Friday, Saturday,
There is an additional charge of $900 for each exposed corner.
November 5 November 6 November 7
Conference rooms are $3,700 per 10 ft. x 10 ft.
9:30 a.m.-5:30 p.m. 9:30 a.m.-6 p.m. 9:30 a.m.-3 p.m.
All rates are in U.S. dollars.
Exhibit Move-out
How to Reserve Exhibit Space
Saturday, Sunday, Monday,
There are two ways to reserve a booth.
November 7 November 8 November 9
Reserve a booth online 3 p.m.-8 p.m. 8 a.m.-5 p.m. 8 a.m.-Noon
On the left side of the screen please select Booth *Hours subject to change
Reservation to access the online application and
reserve your booth. Questions
Once you have completed the online application, an email will If you have questions about or need assistance with the application
be sent to confirm your reservation. process, please contact the ADA exhibit office:
omplete and return the Application and Contract for
C Exhibit Manager Exhibit Sales
Exhibit Space via email, fax or U.S. Mail, with payment in Rhonda King Bob Drewniak
the form of credit card or check payable to the American 312.265.9656 312.265.9662
Dental Association. rhonda@corcexpo.com robert@corcexpo.com
New exhibitors are required to provide a URL with detailed
information about their product or service. If a website is not For more information about exhibiting or sponsoring
available, please contact the ADA exhibit office to discuss options ADA 2015, please visit ADA.org/meeting.
to review products or services. All new applicants are subject to
approval by the ADA.
Payment Schedule Cancellation or Reduction
Deposit: To be considered for exhibit space, all applications of 2015 Exhibit Space
for commercial exhibit space must be accompanied by a $1,000 Both the exhibitor and ADA acknowledge that, in the event the exhibitor has to cancel,
ADA will sustain substantial monetary losses that cannot precisely be determined. Due
deposit per 10 ft. x 10 ft. booth (payable to the American Dental to the difficulty of determining and detailing these losses, the exhibitor agrees to pay
Association in U.S. funds and drawn on a U.S. bank). The balance is the following as liquidated damages (and not a penalty) if they cancel or downsize their
booth space.
due on April 24, 2015. All applications received after April 24, 2015
must include full payment. If written notice of cancellation or reduction of booth space is received prior to April 24,
2015, exhibitor agrees to pay a cancellation fee equal to $1,000 per 10 ft. x 10 ft. booth
space. If written notice of cancellation or reduction of booth space is received on or after
The American Dental Association accepts check, Visa, MasterCard April 24, 2015, exhibitor agrees to pay a cancellation fee equal to 100% of the total fee
or American Express. Selected exhibitors will be notified of their for booth space. These cancellation fee terms will apply regardless of the execution date
of the application. If the ADA does not receive any notice of cancellation in writing, the
booth location. Non-selected applicants will receive a full payment
exhibitor will be liable for 100% of the total fee for booth space.
refund based on the method of payment.
You can also read
