Excessive pricing during the COVID 19 crisis in the EU: An empirical inquiry
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Concurrences REVUE DES DROITS DE LA CONCURRENCE | COMPETITION LAW REVIEW Excessive pricing during the COVID-19 crisis in the EU: An empirical inquiry Legal Practice l Concurrences N° 1-2021 l pp. 250-259 Behrang Kianzad behrang.kianzad@jur.ku.dk PhD-Fellow Centre for Advanced Studies in Biomedical Innovation Law (CeBIL), Faculty of Law, University of Copenhagen
Legal Practice Behrang Kianzad Excessive pricing constitutes a violation of the publisher's rights and may be punished by up to 3 years imprisonment and up to a € 300 000 fine (Art. L. 335-2 Code de la Propriété Intellectuelle). Personal use of this document is authorised within the limits of Art. L 122-5 Code de la Propriété Intellectuelle and DRM protection. behrang.kianzad@jur.ku.dk Ce document est protégé au titre du droit d'auteur par les conventions internationales en vigueur et le Code de la propriété intellectuelle du 1er juillet 1992. Toute utilisation non autorisée constitue une contrefaçon, délit pénalement sanctionné jusqu'à 3 ans d'emprisonnement et 300 000 € d'amende (art. L. 335-2 CPI). L’utilisation personnelle est strictement autorisée dans les limites de l’article L. 122 5 CPI et des mesures techniques de protection pouvant accompagner ce document. This document is protected by copyright laws and international copyright treaties. Non-authorised use of this document PhD-Fellow during the Centre for Advanced Studies in Biomedical Innovation Law (CeBIL), Faculty of Law, University of Copenhagen COVID-19 ABSTRACT crisis in the EU: An empirical The COVID-19 crisis noted many reports of dramatic price increases of essential items such as face masks, hand sanitizers and disinfectants. In order to provide a bird-eye inquiry view of such practices around the EU and subsequent competition law responses, an inquiry was sent to all European competition authorities in June 2020. The results indicate a divergent occurrence, as well as competition law and regulatory responses, to alleged excessive pricing during the pandemic. The European approach differs from the approaches chosen in the US and South Africa, where crisis-specific price gouging laws have been enacted and applied by the competition authorities. There is room I. Introduction to reflect on the normative and empirical EU competition law approaches to unfair, exploitative pricing abuses, both during and beyond the pandemic. 1. The COVID-19 crisis noted many reports1 of dramatic price increases of es‑ La crise COVID-19 a fait ressortir de nombreux cas de hausses de prix sential items such as face masks, hand sanitizers and disinfectants, as well as food spectaculaires de produits essentiels tels que items, funeral services and so on. Already in March 2020 the competition au‑ les masques, les nettoyants pour les mains et thorities in Europe, by way of a joint statement by the European Competition les désinfectants. Afin d’avoir une vue d’ensemble de ces pratiques dans l’UE et Network and individual public announcements, cautioned against price gouging des réponses ultérieures au droit practices and reaffirmed their commitment to pursue such practices vigorously.2 de la concurrence, une enquête a été envoyée à toutes les autorités européennes de la concurrence en juin 2020. Les résultats 2. Excessive pricing categorizes a situation where a dominant undertaking, often indiquent des divergences dans la manière a legal monopolist, is able to reap supra-competitive profits, not being sufficiently dont le droit de la concurrence et les réponses challenged by normal forces of competition. The supra-competitive profits are réglementaires ont été appliqués aux prix held to produce deadweight losses and allocative inefficiencies as well as harm excessifs qui auraient été pratiqués pendant la pandémie. L’approche européenne diffère to consumers in the form of undue wealth transfer, depending on what economic des approches choisies aux États-Unis et theory of harm one avails oneself of.3 The historical roots4 and the near-univer‑ en Afrique du Sud, où des lois sur les prix sal codification5 of the concept of excessive pricing have, however, not mitigated excessifs spécifiques à la crise ont été promulguées et appliquées par les autorités the rather antagonistic debate alongside seemingly unreconcilable legal-economic de la concurrence. Il y a lieu de réfléchir aux approches normatives et empiriques du droit de la concurrence de l’UE en matière d’abus de prix déloyaux et d’exploitation, tant pendant la pandémie qu’après celle-ci. 1 US Department of Justice, Justice Department Cautions Business Community Against Violating Antitrust Laws in the Man- ufacturing, Distribution, and Sale of Public Health Products, March 9, 2020, https://www.justice.gov/opa/pr/justice-de- partment-cautions-business-community-against-violating-antitrust-laws-manufacturing; S. Butler, Do not exploit corona- virus panic, watchdog warns retailers, The Guardian, March 5, 2020, https://www.theguardian.com/world/2020/mar/05/ do-not-take-advantage-of-coronavirus-panic-cma-warns-retailers; J. Verdon, Amid the Coronavirus Outbreak, Retailers Try to Combat Price-Gouging Online, Forbes, March 4, 2020, https://www.forbes.com/sites/joanverdon/2020/03/04/coronavirus-re- lated-price-gouging-is-a-risky-business-for-retailers; Over 500 Complaints Received of Excessive Price-Hikes Since Start of Lockdown, iAfrica, https://iafrica.com/over-500-complaints-received-of-excessive-price-hikes-since-start-of-lockdown. 2 UK Competition and Markets Authority, CMA approach to business cooperation in response to coronavirus (COVID-19), March 25, 2020, https://www.gov.uk/government/publications/cma-approach-to-business-cooperation-in-response-to-covid-19 (ac- cessed September 20, 2020); European Competition Network (ECN), Antitrust: Joint statement by the European Competition Network (ECN) on application of competition law during the Corona crisis, March 23, 2020, https://ec.europa.eu/competition/ ecn/202003_joint-statement_ecn_corona-crisis.pdf. *The author wishes to extend his thanks to all 3 R. D. Atkinson and D. B. Audretsch (2011), Economic Doctrines and Approaches to Antitrust, Indiana University-Bloomington: competition authorities around the EU for their School of Public & Environmental Affairs Research Paper Series No. 2011-01-02, SSRN: https://ssrn.com/abstract=1750259. kind and generous assistance in providing source data and insightful comments. The author further 4 E. Watkins, The Law and the Profits, The Yale Law Journal 32, No. 1 (November 1922): 29, https://doi.org/10.2307/789272. wishes to thank Verda Sigura, student assistant at CeBIL, for generous help with data visualization 5 OECD, Policy Roundtables, Excessive Prices, DAF/COMP(2011)18, February 7, 2012, http://www.oecd.org/competition/ and graphs. abuse/49604207.pdf (accessed October 20, 2020). 250 Concurrences N° 1-2021 I Legal Practice I Behrang Kianzad I Excessive pricing during the COVID-19 crisis in the EU: An empirical inquiry
positions, ranging from those denying the very existence 5. The decades-old test in United Brands was most re‑ constitutes a violation of the publisher's rights and may be punished by up to 3 years imprisonment and up to a € 300 000 fine (Art. L. 335-2 Code de la Propriété Intellectuelle). Personal use of this document is authorised within the limits of Art. L 122-5 Code de la Propriété Intellectuelle and DRM protection. of excessive pricing,6 let alone endorsing enforcement,7 cently updated in the AKKA v. LAA case,12 concerning Ce document est protégé au titre du droit d'auteur par les conventions internationales en vigueur et le Code de la propriété intellectuelle du 1er juillet 1992. Toute utilisation non autorisée constitue une contrefaçon, délit pénalement sanctionné jusqu'à 3 ans d'emprisonnement et 300 000 € d'amende (art. L. 335-2 CPI). L’utilisation personnelle est strictement autorisée dans les limites de l’article L. 122 5 CPI et des mesures techniques de protection pouvant accompagner ce document. This document is protected by copyright laws and international copyright treaties. Non-authorised use of this document to others advocating energetic enforcement against exces‑ allegedly excessive rates set by a royalty collecting soci‑ sive pricing as the prima facie core function of competi‑ ety in Latvia. The Latvian court had asked the CJEU to tion law.8 provide guidance on the United Brands test in regard to geographic comparisons of prices charged by similar un‑ 3. European competition law prohibits imposition dertakings in other Member States. The court held that of unfair pricing as per Article 102(a) Treaty on the the comparator must be “selected in accordance with ob- Functioning of the European Union (TFEU),9 thereby jective, appropriate and verifiable criteria,” and done on a imposing a special responsibility on dominant undertak‑ “consistent” basis. The observed difference would in turn ings not to misuse their position of economic strength to be “significant and persistent” and “appreciable,” and thus reap trading benefits they otherwise would not. The stat‑ in itself “indicative of an abuse.”13 ute does not define where the boundary between a high, competitive price, and an unfair, excessive price is to be 6. Recent years have seen a steady stream of excessive drawn, but this question has been addressed by the juris‑ pricing cases both at the Commission14 and Member prudence of the Commission and the Court of Justice of States level in Italy, the UK and Denmark, targeting the European Union (CJEU). dramatic price hikes of off-patent pharmaceuticals.15 The difference between prices, markups and profit levels 4. In its seminal United Brands decision,10 the court cre‑ and their interrelation to assessment methods employed ated a two-step assessment which still today is the gold by the CJEU and Member States have been subject of standard in regard to the assessment of excessive pric‑ much scholarly debate. Nevertheless, on appeal, the find‑ ing, although developed and completed through subse‑ ings and assessment methods of competition authorities quent jurisprudence and economic research. Excessive largely have been upheld.16 As noted by Advocate Gener‑ prices per Article 102(a) TFEU were in this case—which al Pitruzzella in the most recent case from the CJEU on concerned the pricing of Chiquita bananas within the Article 102 TFEU and unfair pricing: “For a long time, European Community—defined as prices having no rea‑ the Commission and the national competition authorities sonable relation to the economic value of the product. pursued that type of anticompetitive practice on a rather The excess in turn could be determined objectively if it limited basis. In recent years, however, there has been a would be possible to calculate it through a comparison revival of the concept of ‘unfair prices’, as evidenced by between the selling price of the product and its cost of the growing number of cases handled by the national com- production, which would disclose the “profit margin.” petition authorities and the Commission, and by the cases Thereafter the question to be determined would con‑ brought before the Court.”17 The supposed reluctance of sist in answering if the disclosed difference between cost competition authorities to pursue excessive pricing cas‑ and price is “excessive,” and whether this excessive price es, and the theories of harm informing such approaches, would be “either unfair in itself or when compared with seem to have metamorphosed. competing products.”11 Whether the two steps are cumu‑ lative in nature, and why there would be a need to qualify 7. Dominance, a prerequisite for finding of abuse as the “excessiveness” of the “excess” is matter of debate. So per Article 102 TFEU, has been defined as, inter alia, is the matter of when and how a price can be “unfair in possessing more than 40% of the relevant market shares. itself ” and what theory of price and value is selected for Concerning the dominance determination, the CJEU such distinction. clarified this matter in its United Brands judgment as 12 Judgment of the Court (Second Chamber) of 14 September 2017, Biedrība ‘Autortiesību Un Komunicēšanās Konsultāciju Aģentūra – Latvijas Autoru Apvienība’ v. Konkurences Padome, Case C-177/16, ECLI:EU:C:2017:689. 6 F. Hayek, Law, Legislation and Liberty, Vol. 3, The Political Order of a Free People (Univer- sity of Chicago Press, 1979), 72, cited in A. Robles Martín-Laborda, Exploitative Prices 13 Opinion of Advocate General Wahl delivered on 6 April 2017, C-177/16, Biedrība ‘Au- in European Competition Law, in Abusive Practices in Competition Law, ASCOLA Com- tortiesību Un Komunicēšanās Konsultāciju Aģentūra – Latvijas Autoru Apvienība’ v. petition Law Series, F. Di Porto and R. Podszun, eds. (Edward Elgar Publishing, 2018), Konkurences Padome, ECLI:EU:C:2017:286. 91–108, https://doi.org/10.4337/9781788117340.00012. 14 European Commission, Press Release IP/20/1347, Antitrust: Commission seeks feedback 7 D. S. Evans and A. J. Padilla, Excessive Prices: Using Economics to Define Administrable on commitments offered by Aspen to reduce prices for six off-patent cancer medicines by Legal Rules, Journal of Competition Law & Economics 1, Issue 1 (March 2005): 97–122, 73% to address Commission’s concerns over excessive pricing, July 14, 2020, https://ec.eu- https://doi.org/10.1093/joclec/nhi002. ropa.eu/commission/presscorner/detail/en/IP_20_1347. 8 R. H. Lande, Wealth Transfers as the Original and Primary Concern of Antitrust: The 15 B. Kianzad and T. Minssen, How Much is Too Much? Defining the Metes and Bounds of Efficiency Interpretation Challenged, Hastings Law Journal 34, No. 1 (1982): 65–151. Excessive Pricing in the Pharmaceutical Sector, European Pharmaceutical Law Review 2, Issue 3 (2018): 133–48, https://doi.org/10.21552/eplr/2018/3/5. 9 Consolidated version of the Treaty on the Functioning of the European Union, OJ C 326, 26.10.2012, pp. 47–390, Article 102(a):“Any abuse by one or more undertakings of a dom- 16 The UK Pfizer/Flynn case being a notable exception as being remanded back to UK Com- inant position within the internal market or in a substantial part of it shall be prohibited as petition and Markets Authority (CMA) for further assessment; however, the England and incompatible with the internal market in so far as it may affect trade between Member States. Wales Court of Appeal’s judgment struck down the previous ruling by the UK Competition Such abuse may, in particular, consist in: (a) directly or indirectly imposing unfair purchase Appeal Tribunal as being wrong in law when requiring the CMA to employ a host of assess- or selling prices or other unfair trading conditions (. . .)” ment metrics; while the Court of Appeal at the same time criticized the CMA for not being consistent in its own chosen method, thus offering rich pickings for scholars and councils 10 Judgment of the Court of 14 February 1978, United Brands Company and United alike. See England and Wales Court of Appeal [2020] EWCA Civ 339, paras. 272–73. Brands Continentaal BV v. Commission of the European Communities, Case 27/76, ECLI:EU:C:1978:22. 17 Opinion of Advocate General Pitruzzella delivered on 16 July 2020 in Belgische Verenig- ing van Auteurs, Componisten en Uitgevers CVBA (SABAM) v. Weareone.World BVBA and 11 Ibid.; see paras. 250–53 regarding the test for excessive pricing. Wecandance NV, Case C-372/19, ECLI:EU:C:2020:598, para. 21. Concurrences N° 1-2021 I Legal Practice I Behrang Kianzad I Excessive pricing during the COVID-19 crisis in the EU: An empirical inquiry 251
being “a position of economic strength enjoyed by an un- 10. The paper is organized as follows. After this constitutes a violation of the publisher's rights and may be punished by up to 3 years imprisonment and up to a € 300 000 fine (Art. L. 335-2 Code de la Propriété Intellectuelle). Personal use of this document is authorised within the limits of Art. L 122-5 Code de la Propriété Intellectuelle and DRM protection. dertaking which enables it to prevent effective competition introduction, section II details the results of the empirical Ce document est protégé au titre du droit d'auteur par les conventions internationales en vigueur et le Code de la propriété intellectuelle du 1er juillet 1992. Toute utilisation non autorisée constitue une contrefaçon, délit pénalement sanctionné jusqu'à 3 ans d'emprisonnement et 300 000 € d'amende (art. L. 335-2 CPI). L’utilisation personnelle est strictement autorisée dans les limites de l’article L. 122 5 CPI et des mesures techniques de protection pouvant accompagner ce document. This document is protected by copyright laws and international copyright treaties. Non-authorised use of this document being maintained on the relevant market by giving it the inquiry. Section III details some general responses power to behave to an appreciable extent independently of received regarding investigations pursued and pricing its competitors, customers and ultimately of its consum- regulations introduced. Section IV concludes with an ers.”18 This definition of dominance was later re-affirmed analysis with some law and policy reflections. in the Hoffmann-La Roche case.19 Regarding the domi‑ II. Overview and nance criteria in order for the prohibition to be triggered, although a “rule of thumb” points to market shares of 40% and above, both jurisprudences of the CJEU, as well as Guidance by the Commission, allow for alternative ap‑ proaches to dominance. This is structured mainly around results of the four themes, these being: (a) defining the relevant market narrowly; (b) temporary dominance along the lines of the ABG Oil case; (c) analysis of collective dominance if empirical inquiry several undertakings are collectively dominant; (d) con‑ 11. The empirical inquiry consisted of three questions sidering the substantial difference (between price / cost sent to all European competition authorities via their or between actual / competitive price) observed as an in‑ respective official email in June 2020, followed up in dicator of dominance.20 August and September, with a deadline for responses set in October 2020. The questions sent were as follows: 8. As the COVID-19 crisis created a surge in demand, as well as the possibility for temporary dominance for non- – How many excessive price complaints/cases have your dominant actors due to lack of mobility and lockdown authority received connected to the COVID-19 crisis orders,21 given media reports of dramatic price hikes re‑ – If your authority already has opened any proceedings garding some “essential items” such as face masks, hand or if your authority intends to do so sanitizers and so on, an inquiry was sent to all European competition authorities in June 2020. The inquiry sought – Any other general comments your authority might to gather data on the number of excessive pricing/price want to express in the context of excessive pricing and gouging complaints received by the authorities during COVID-19 crisis the pandemic, whether investigations were open/pending, and what general position the competition authorities as‑ 12. Responses were received from 23 of the 27 competition sumed in regard to excessive pricing practices. authorities contacted, with Greece, Romania, Slovakia and Hungary abstaining. As the confidentiality rules 9. A total of 27 competition authorities were contacted, regarding investigations, received complaints and whereof 23 responded to the inquiry, providing data systems for registration of complaints differ considerably and insights as far as confidentiality rules allowed. The between the Member States, not all responding countries resulting picture is indeed a highly divergent one, with could provide quantitative data, with some authorities some Member States noting several hundred and in some merely indicating complaints received/cases pursued, not instances several thousand complaints; whereas other being to provide further in-depth quantitative data. Member States reported few or none such complaints. Some authorities had embarked on investigations and 13. Furthermore, it is important to note that some monitoring practices. Other Member States had intro‑ Member States organize competition authority and duced maximum pricing laws in regard to essential items. consumer protection authority in one body, whereas Some authorities also provided some in-depth comments some have a strict division between these bodies. This in regard to their position on excessive pricing both in affects the results as being not fully coherent due to this general and during a pandemic such as the COVID-19 institutional divide, with excessive pricing/price gouging crisis. The overall approach of authorities seemed to rely complaints in some instances thus not being reported to on a mixture of competition law, consumer protection the competition authority but rather to the consumer law as well as regulatory measures such as introduction protection authority. The methodological challenges of maximum prices. detailed above caution against broad interpretations of the results, which are only intended as what they are, a general bird-eye view to establish a basis for some normative reflections. The results are thus indicative and 18 Judgment of the Court of 14 February 1978, United Brands Company and United no conclusive, but they do offer a basis for some analysis Brands Continentaal BV v. Commission of the European Communities, Case 27/76, and comparisons. ECLI:EU:C:1978:22, para. 65. 19 Judgment of the Court of 13 February 1979, Hoffmann-La Roche & Co. AG v. Commission of the European Communities, Case 85/76, ECLI:EU:C:1979:36, para. 70, referring back to United Brands. 1. Excessive pricing complaints 20 G. S. Cary et al., Exploitative abuses, price gouging & COVID-19: The cases pursued by EU and national competition authorities, April 30, 2020, e-Competitions Competition received Law & Covid-19, art. No. 94392, p. 10. 14. The responses in turn can be divided into three 21 M. Motta, Price regulation in times of crisis can be tricky, April 22, 2020, https://www. dailymaverick.co.za/opinionista/2020-04-22-price-regulation-in-times-of-crisis-can-be- categories; Category A being countries receiving more tricky (accessed November 20, 2020). than 500 complaints, Category B being countries receiving 252 Concurrences N° 1-2021 I Legal Practice I Behrang Kianzad I Excessive pricing during the COVID-19 crisis in the EU: An empirical inquiry
Figure 1. 1–10 complaints, and Category C being countries with Figure 2. constitutes a violation of the publisher's rights and may be punished by up to 3 years imprisonment and up to a € 300 000 fine (Art. L. 335-2 Code de la Propriété Intellectuelle). Personal use of this document is authorised within the limits of Art. L 122-5 Code de la Propriété Intellectuelle and DRM protection. no complaints received or where the number of different Ce document est protégé au titre du droit d'auteur par les conventions internationales en vigueur et le Code de la propriété intellectuelle du 1er juillet 1992. Toute utilisation non autorisée constitue une contrefaçon, délit pénalement sanctionné jusqu'à 3 ans d'emprisonnement et 300 000 € d'amende (art. L. 335-2 CPI). L’utilisation personnelle est strictement autorisée dans les limites de l’article L. 122 5 CPI et des mesures techniques de protection pouvant accompagner ce document. This document is protected by copyright laws and international copyright treaties. Non-authorised use of this document reasons could not be provided quantitatively (due to confidentiality rules, data processing issues, or due to the institutional divide addressed above). 15. In Category A we find outliers such as the UK, Spain and Poland (see figure 1 below). Italy22 and France23 are not included (see footnotes for their detailed response). Figure 1. Netherlands and Portugal not included Figure 2. 2. Investigations and monitoring practices related to COVID-19 excessive pricing Figure 1. 17. The responses in regard to the activity at competition authorities can further be divided into two categories; Italy and France not included in the table as quantitative data could not be provided Category A representing investigations pursued in one form or another where information could be disclosed (see table 1), and Category B (see table 2) representing 16. Category B included Germany, Belgium, Austria and price monitoring activities, including introduction of Denmark (see figure 2); and finally Category C included maximum pricing. It should be noted that Romania also the rest of investigated Member States. Netherlands24 introduced price regulation. and Portugal25 indicated “some cases received,” howev‑ er not an exact number (see footnote for their detailed Table 1. response). Country Investigated Cases per country Belgium 1 Table 1. Spain Some Poland Some United Kingdom 4 Figure 2. Italy Some 22 Communication to the author:“Due to data processing reasons and confidentiality rules, the Authority is not able to provide an exact number. However, as part of its institutional activity Country Closed Cases per country of monitoring the price trend of the goods and services most affected by the current CoVid-19 United Kingdom 4 emergency, the Competition and Market Authority sent a series of requests for information to a group of health facilities and analytical laboratories that advertised the offer of serological tests for the identification of antibodies directed against the SARS-Co-V-2 virus, see https:// Regarding publicly available details of investigations pursued, see sec- www.agcm.it/media/comunicati-stampa/2020/4/DC9877.” tion III 23 Communication to the author: “The French Ministry of Economy, through the Director- ate-General for Consumer Affairs, Competition and Fraud Control (DGCCRF), was in charge of controlling the prices charged for the sale of hydro-alcoholic gels, the maximum prices Table 2. of which were set by a text. As previously indicated, DGCCRF did not have excessive pricing practices reported to us.” Maximum Price on designated essential items introduced 24 Communication to the author: “Of the over 16,000 Covid-related questions and reports Malta received through the consumer portal, https://www.consuwijzer.nl/ since March 15th, approx- imately less than 1 per mille (
III. Overview 1. Introduction of price constitutes a violation of the publisher's rights and may be punished by up to 3 years imprisonment and up to a € 300 000 fine (Art. L. 335-2 Code de la Propriété Intellectuelle). Personal use of this document is authorised within the limits of Art. L 122-5 Code de la Propriété Intellectuelle and DRM protection. regulations and maximum Ce document est protégé au titre du droit d'auteur par les conventions internationales en vigueur et le Code de la propriété intellectuelle du 1er juillet 1992. Toute utilisation non autorisée constitue une contrefaçon, délit pénalement sanctionné jusqu'à 3 ans d'emprisonnement et 300 000 € d'amende (art. L. 335-2 CPI). L’utilisation personnelle est strictement autorisée dans les limites de l’article L. 122 5 CPI et des mesures techniques de protection pouvant accompagner ce document. This document is protected by copyright laws and international copyright treaties. Non-authorised use of this document of enforcement, pricing decrees monitoring and 20. Some of the Member States opted to introduce some price regulations, beyond issuing warnings at the onset of pricing activities the crisis. This was the case in, e.g., France,34 regulating the price of hydro-alcoholic sanitizers—50 ml bottles be‑ ing priced at €2, 100 ml bottles at €3, 300 ml bottles at €5 18. Competition authorities around the EU (such as and a liter of sanitizer fixed at €15. It also fixed the price Greece,26 France,27 Luxembourg,28 Portugal,29 Spain30 of surgical masks at €0.95.35 and the United Kingdom31) at an early stage of the pan‑ demic through public announcement made their inten‑ 21. This was the case also in Romania, where the tion known that they would closely monitor pricing be‑ Romanian Competition Authority announced that havior regarding supply of some essential goods in high should actions under its competences prove insufficient demand due to COVID-19.32 to limit price increases to acceptable levels, additional measures foreseen in statute—including introducing 19. This was part of a joint effort by the European price caps—would be necessary.36 Other countries such as Competition Network (ECN), which issued a joint Malta also introduced such pricing regulations, as during statement in regard to the applicability of competition the peak of the crisis there were complaints regarding the rules during the pandemic, noting: “At the same time, it prices of masks, particularly disposable masks which, is of utmost importance to ensure that products considered from inspections carried out in retail pharmacies by of‑ essential to protect the health of consumers in the cur- ficers from the Consumer Affairs Office, were being sold rent situation (e.g. face masks and sanitising gel) remain in the range of €1.25 to €2.25. A price order was issued available at competitive prices. The ECN will therefore establishing the maximum price at which these masks not hesitate to take action against companies taking ad- could be sold.37 vantage of the current situation by cartelising or abusing their dominant position.”33 This section details some of 22. Similar measures were introduced in Croatia, the enforcement and monitoring activities as reported by where at the onset of the COVID-19 crisis the Croatian the competition authorities insofar as the confidentiality government, by a decision on exceptional price control rules allowed data to be disclosed. measures for certain products (such as protective face masks), adopted measures to control prices, indirectly laying down the maximum prices for specific products.38 The Luxembourg Competition Council also issued an analysis of the market for face masks and antibacterial gels.39 26 Hellenic Competition Commission, https://www.epant.gr/enimerosi/deltia-typou/ item/831-deltio-typou-antiantagonistikes-praktikes-se-eidikes-koinonikes-kai-oikono- mikes-synthikes.html (accessed September 20, 2020). 27 French Competition Authority, https://www.lefigaro.fr/flash-eco/coronavirus-l-au- torite-de-la-concurrence-surveille-les-eventuels-prix-abusifs-20200316 (accessed Septem- ber 20, 2020). 28 Luxembourg Competition Council, https://concurrence.public.lu/fr/actualites/2020/ coronavirus-responsabilite-entreprises.html (accessed September 20, 2020). 29 Portuguese Competition Authority, http://www.concorrencia.pt/vEN/News_Events/Co- 34 See the Decree issued at: https://www.legifrance.gouv.fr/jorf/id/JORF- municados/Pages/PressRelease_202003.aspx (accessed September 20, 2020). TEXT000041690995 (accessed October 28, 2020). 30 Spanish Competition Authority, https://www.cnmc.es/sites/default/files/editor_conteni- 35 OECD, Exploitative pricing in the time of COVID-19, May 26, 2020, Box 6, http://www. dos/Notas%20de%20prensa/2020/20200312_NP_medidas_excepcionales_eng.pdf (ac- oecd.org/competition/Exploitative-pricing-in-the-time-of-COVID-19.pdf (accessed Oc- cessed September 20, 2020). tober 28, 2020). 31 UK Competition and Markets Authority, CMA approach to business cooperation in re- 36 Ibid.; Romanian National News Agency, https://www.agerpres.ro/economic-in- sponse to coronavirus (COVID-19), March 25, 2020, https://www.gov.uk/government/ tern/2020/03/25/chritoiu-daca-produsele-sanitare-nu-se-ieftinesc-vom-lua-masu- publications/cma-approach-to-business-cooperation-in-response-to-covid-19 (accessed ri-de-urgenta-precum-rechizitionarea-sau-plafonarea-preturilor--473985. September 20, 2020). 37 Price of disposable masks, face shields, capped, Times of Malta, May 3, 2020, https:// 32 C. Thomas, R. Fleischer, C. Ritz, and S. Kirwitzke, COVID-19 and Competition Law timesofmalta.com/articles/view/price-of-disposable-masks-face-shields-capped.789815 – Companies Must Not Quarantine Competition Law Compliance Competition Pol- (accessed September 20, 2020). icy International, April 2, 2020, https://www.competitionpolicyinternational.com/ covid-19-and-competition-law-companies-must-not-quarantine-competition-law-com- 38 Decision published in Narodne Novine (NN; Official Gazette of the Republic of Croatia), pliance (accessed September 20, 2020). https://narodne-novine.nn.hr/clanci/sluzbeni/2020_03_30_672.html. 33 European Competition Network, Antitrust: Joint statement by the European Competition 39 The report is found at: https://concurrence.public.lu/fr/actualites/2020/communi- Network (ECN) on application of competition law during the Corona crisis. que-marches-masques-et-gels.html (accessed October 28, 2020). 254 Concurrences N° 1-2021 I Legal Practice I Behrang Kianzad I Excessive pricing during the COVID-19 crisis in the EU: An empirical inquiry
2. Investigations and 26. On June 18, 2020, the CMA launched four constitutes a violation of the publisher's rights and may be punished by up to 3 years imprisonment and up to a € 300 000 fine (Art. L. 335-2 Code de la Propriété Intellectuelle). Personal use of this document is authorised within the limits of Art. L 122-5 Code de la Propriété Intellectuelle and DRM protection. investigations into suspected charging of excessive and monitoring activities Ce document est protégé au titre du droit d'auteur par les conventions internationales en vigueur et le Code de la propriété intellectuelle du 1er juillet 1992. Toute utilisation non autorisée constitue une contrefaçon, délit pénalement sanctionné jusqu'à 3 ans d'emprisonnement et 300 000 € d'amende (art. L. 335-2 CPI). L’utilisation personnelle est strictement autorisée dans les limites de l’article L. 122 5 CPI et des mesures techniques de protection pouvant accompagner ce document. This document is protected by copyright laws and international copyright treaties. Non-authorised use of this document unfair prices for hand sanitizer products.43 However, three of the investigations were closed in July, where 23. As seen from the results, the activities around the CMA motivated its decision in two cases as follows: the EU differed considerably, with some authorities “Having carefully reviewed the evidence that it has gath- being particularly active, not the least due to the many ered, the CMA considers that it is unlikely that the retail- complaints received, while others had received none. ers’ prices infringe competition law and that further inves- Some had embarked on ex officio pricing monitoring tigation to reach a definitive view in these two cases would actions, as opposed to some of their European counter‑ deliver limited, if any, consumer benefits. The decision to parts. Furthermore, the institutional differences regard‑ close the two cases does not amount to a definitive state- ing combination or separation of competition authority ment or finding as to whether the respective parties to the and consumer protection authority affected the chosen investigations have infringed competition law, nor should approaches reflected in the results. any inference be made to that effect.”44 2.1 United Kingdom 27. The third case was closed due to the CMA not considering the price cited to be excessive under 24. On May 21, 2020, the CMA published a report40 competition law. Finally, on September 3, 2020, which contains an analysis of complaints received by the CMA closed the last investigation citing same the COVID-19 taskforce. As per the report, as of May motivation, however, as in the case of previous decision, 17, 2020, the CMA had received over 9,000 complaints adding: “The decision to close the case does not amount to relating to potential excessive prices with reference to a definitive statement or finding as to whether the party to COVID-19. Taken together, these businesses account for the investigation has infringed competition law, nor should over 3,100 complaints, amounting to a third of the total any inference be made to that effect. The CMA’s decision number of actionable complaints received about price to close this case does not prevent the CMA from opening rises. an investigation in the future if it were to receive new evi- dence which changed the assessment.”45 The CMA is nev‑ 25. On July 3, 2020, the CMA published a further report,41 ertheless pursuing multiple excessive pricing cases within showing that the number of price-related complaints had the pharmaceutical sector, unrelated to the COVID-19 decreased from 76 per day in April to 11 per day in June. pandemic.46 As per the report the CMA had investigated complaints 2.2 Poland of unjustifiable price rises, and taken a number of steps to prevent and address such practices. These include writing to 277 traders that have collectively been the subject of 28. Poland is another Member State reporting the most over 4,600 complaints—over 40% of the total number of complaints received through a dedicated complaints actionable complaints received about price rises; opening mailbox. The complaints mainly considered the first investigations into suspected breaches of competition law weeks of the pandemic in March 2020. At the beginning by four pharmacies and convenience stores. As detailed of April the number of complaints began to decrease and per the report: “Between 20 March and 28 June, the pro- their nature changed, with the share of complaints about portion of complaints relating to food and drink vs hygiene food prices dropping from 50% to below 10%, whereas and personal care has flipped, with the former going from the percentage of complaints about the prices of personal around 70% to 25% and the latter doing the opposite. The protective equipment increasing dramatically. medication category has grown somewhat over time, from around 4% in March to a little over 10% in June. Overall, the most complained about product is hand sanitiser, fol- lowed by toilet paper, chicken, rice and other meats.”42 43 UK CMA, Hand sanitiser products: suspected excessive and unfair pricing, June 19, 2020, https://www.gov.uk/cma-cases/hand-sanitiser-products-suspected-excessive-and-un- fair-pricing (accessed September 20, 2020). 44 UK CMA, Statement regarding the CMA’s decision to close certain investigations into suspected charging of excessive and unfair prices for hand sanitiser products during the coronavirus (COVID-19) pandemic, Case 50924, Case closed: July 13, 2020, https://as- sets.publishing.service.gov.uk/media/5f0c5a7d3a6f40037ed4848c/Closure_Statement_. pdf (accessed September 20, 2020). 45 UK CMA, Statement regarding the CMA’s decision to close an investigation into suspected charging of excessive and unfair prices for hand sanitiser products during the coronavirus 40 UK CMA, Protecting consumers during the coronavirus (COVID-19) pandemic: update (COVID-19) pandemic, Case 50924, Case closed: September 3, 2020, https://assets.pub- on the work of the CMA’s Taskforce, May 21, 2020, https://www.gov.uk/government/ lishing.service.gov.uk/media/5f50df3f8fa8f535b650435c/3_September_2020_case_clo- publications/cma-coronavirus-taskforce-update-21-may-2020/protecting-consumers- sure_statement.pdf (accessed September 20, 2020). during-the-coronavirus-covid-19-pandemic-update-on-the-work-of-the-cmas-task- 46 UK CMA, Phenytoin sodium capsules: suspected unfair pricing, https://www.gov.uk/ force#fn:9 (accessed September 20, 2020). cma-cases/investigation-into-the-supply-of-pharmaceutical-products (accessed Septem- 41 UK CMA, Update on the work of the CMA’s Taskforce, July 3, 2020, https://www.gov.uk/ ber 20, 2020); UK CMA, Hydrocortisone tablets: alleged excessive and unfair pricing government/publications/cma-coronavirus-taskforce-update-3-july-2020/update-on-the- (50277-1), https://www.gov.uk/cma-cases/pharmaceutical-sector-anti-competitive-prac- work-of-the-cmas-taskforce (accessed September 20, 2020). tices (accessed September 20, 2020); UK CMA, Liothyronine tablets: suspected excessive and unfair pricing, https://www.gov.uk/cma-cases/pharmaceutical-sector-anti-competi- 42 Ibid., Section 3, Complaint Analysis. tive-conduct (accessed September 20, 2020). Concurrences N° 1-2021 I Legal Practice I Behrang Kianzad I Excessive pricing during the COVID-19 crisis in the EU: An empirical inquiry 255
29. Regarding complaints about food prices in the 2.5 Greece constitutes a violation of the publisher's rights and may be punished by up to 3 years imprisonment and up to a € 300 000 fine (Art. L. 335-2 Code de la Propriété Intellectuelle). Personal use of this document is authorised within the limits of Art. L 122-5 Code de la Propriété Intellectuelle and DRM protection. period from March 18 to April 30, as much as 81% of Ce document est protégé au titre du droit d'auteur par les conventions internationales en vigueur et le Code de la propriété intellectuelle du 1er juillet 1992. Toute utilisation non autorisée constitue une contrefaçon, délit pénalement sanctionné jusqu'à 3 ans d'emprisonnement et 300 000 € d'amende (art. L. 335-2 CPI). L’utilisation personnelle est strictement autorisée dans les limites de l’article L. 122 5 CPI et des mesures techniques de protection pouvant accompagner ce document. This document is protected by copyright laws and international copyright treaties. Non-authorised use of this document complaints were received in March. The consumer 33. In Greece the Hellenic Competition Commission complaints about food prices were, as in the case of the (HCC) launched an inquiry into possible price increases UK, focused on the first two weeks of the epidemic, and output restrictions of healthcare materials and other in the Polish case mainly concerning meat prices. The products, by way of requests for information to a large Polish Competition Authority further asserted that the number of companies active in the production, import and information on Office’s actions activities seems to have marketing of healthcare products, in particular surgical had a disciplinary effect on businesses. masks and disposable gloves, as well as other products such as antiseptic wipes and antiseptic solutions.55 The HCC employed an algorithmic approach in regard to data 2.3 Italy analysis, finding some prices as outliers. The HCC made 30. In Italy, facing numerous complaints in regard to its intention known to further investigate any anti-com‑ price gouging, the Italian Competition Authority (ICA) petitive practices by imposing severe fines in case of any commenced investigations into the pricing charged by a infringements of competition law, stating: “The develop- private health and laboratory group for serological tests ment of algorithms that enable the automated analysis of to identify COVID-19 antibodies.47 The ICA also initiat‑ Big Data derived from publicly available procurement data- ed proceedings against eBay and Amazon for misleading bases is a primary goal and priority for HCC.”56 claims and price increases in the sale of masks, hand san‑ itizers and other pharmaceutical products.48 2.6 Sweden 31. Furthermore, the ICA launched an investigation into 34. Similarly in Sweden, the Swedish Competition Agency pricing of food and detergents, disinfectants and gloves, (SCA) upon receiving news of price hikes—although no consisting of sending requests for information regarding formal complaints were received by the authority—sent 3,800 points of sale, especially in central and southern requests to a range of providers. The news concerned a Italy, equal to approximately 85% of the total surveyed spike of 900%57 in pricing of filtering half masks, protec‑ by Nielsen in the provinces concerned.49 There is further tive suits, certain protective goggles and visors as well as a range of ongoing investigations at the ICA targeting surface and hand sanitizers by one of the government’s refunds and cancellations of airlines during the pandem‑ major suppliers who cited force majeure as a reason for the ic,50 with some offering commitments,51 and also against price increase within the framework agreement. Both the a bus company for same practices,52 and a soccer club53 Governmental Purchasing Center, which coordinates the for similar refunding concerns. The activities were pur‑ government framework agreements, and SKL Kommentus sued under consumer protection law, and not under com‑ Purchasing Center, which coordinates for Sweden’s munici‑ petition law by way of application of excessive pricing palities and regions, had approved the price increase. prohibition. 35. The SCA conducted a study throughout the spring of 2020 regarding pricing of hand sanitization products due 2.4 Spain to media reports of significantly raised prices within a 32. In Spain the CNMC, as of June 2, 2020, had received central framework agreement. The preliminary findings more than 500 complaints during the two months the of the study showed an initial spike in demand, in mailbox for complaints was set-up, further announcing combination with increased production costs, resulting investigations into certain sectors such as funeral services, in a significant but temporary rise in prices. Production hydro-alcoholic gels and financial lending.54 Quantitative of hand sanitization products increased throughout data could not be provided. most of the month of April, after which the curve had flattened. Prices thus returned to a normal level within the framework agreement in May and there were no indi‑ cations of continued concerns regarding excessive pricing 47 OECD, 2020, supra note 35, Box 3; https://www.agcm.it/media/comunicati-stam- of such products either within the framework agreement pa/2020/4/DC9877 (accessed September 20, 2020). or in a more general sense.58 48 OECD, 2020, supra note 35, Box 5; https://www.agcm.it/media/comunicati-stam- pa/2020/3/PS11716-PS11717 (accessed September 20, 2020). 49 See https://www.agcm.it/media/comunicati-stampa/2020/5/DS2620 (accessed October 28, 2020). 55 OECD 2020, supra note 35, Box 3; Hellenic Competition Commission, Press Release, 50 Regarding Ryan Air, EasyJet et al., see https://www.agcm.it/media/comunicati-stam- Investigation in healthcare materials, March 21, 2020, https://epant.gr/en/enimerosi/ pa/2020/9/PS11822-PS11830-PS11843-PS11865 (accessed October 28, 2020). press-releases/item/840-press-release-investigation-in-healthcare-materials.html (ac- cessed September 20, 2020). 51 Regarding Alitalia and Volotea commitments, see https://www.agcm.it/media/comunica- ti-stampa/2020/7/PS11820_PS11821 (accessed October 28, 2020). 56 Hellenic Competition Commission, Press Release, The interim results of HCC’s investiga- tions on health and hospital equipment during covid-19 pandemic, September 11, 2020, 52 Regarding Flixbus, see https://www.agcm.it/media/comunicati-stampa/2020/6/PS11737 https://www.epant.gr/en/enimerosi/press-releases/item/1083-press-release-the-interim- (accessed October 28, 2020). results-of-hcc-s-investigations-on-health-and-hospital-equipment-during-covid-19-pan- demic.html (accessed September 20, 2020). 53 Regarding SSC Napoli, see https://www.agcm.it/media/comunicati-stampa/2020/9/ CV205 (accessed October 28, 2020). 57 Dagens Nyheter, Increases the price of vital products by over 900 percent, Höjer priset på livs- viktiga produkter med över 900 procent, April 3, 2020, https://www.dn.se/nyheter/sverige/ 54 Spanish National Commission on Markets and Competition (CNMC in Spanish), https:// hojer-priset-pa-livsviktiga-produkter-med-914-procent (accessed September 20, 2020). www.cnmc.es/novedades/2020-06-02-la-cnmc-recibe-mas-de-500-quejas-y-consultas- traves-del-buzon-habilitado (accessed September 20, 2020). 58 Swedish Competition Agency, Communication to the author on file, dated June 18, 2020. 256 Concurrences N° 1-2021 I Legal Practice I Behrang Kianzad I Excessive pricing during the COVID-19 crisis in the EU: An empirical inquiry
2.7 Some other Member States theory) to act as price arbiters. Several authorities could constitutes a violation of the publisher's rights and may be punished by up to 3 years imprisonment and up to a € 300 000 fine (Art. L. 335-2 Code de la Propriété Intellectuelle). Personal use of this document is authorised within the limits of Art. L 122-5 Code de la Propriété Intellectuelle and DRM protection. indeed make use of price regulation measures introduced Ce document est protégé au titre du droit d'auteur par les conventions internationales en vigueur et le Code de la propriété intellectuelle du 1er juillet 1992. Toute utilisation non autorisée constitue une contrefaçon, délit pénalement sanctionné jusqu'à 3 ans d'emprisonnement et 300 000 € d'amende (art. L. 335-2 CPI). L’utilisation personnelle est strictement autorisée dans les limites de l’article L. 122 5 CPI et des mesures techniques de protection pouvant accompagner ce document. This document is protected by copyright laws and international copyright treaties. Non-authorised use of this document 36. Some other authorities are monitoring suspicious by governments; others used preemptive measures such pricing activities and do not rule out pursuing as sending letters to different sector players urging investigations if deemed necessary and relevant; this them to abstain from profiteering or engage in price is, e.g., the case of Austria. Others such as Belgium monitoring activities. indicated pursuing cases under competition law rules, though not being able to disclose further details about 39. Where investigations were opened, they assumed the ongoing investigations. Luxembourg had in turn opted character of investigating and monitoring price levels, to conduct market studies regarding the market for and as price levels subsequently had decreased, the masks and anti-bacterial gels.59 authorities opted not to pursue the cases further—e.g., Sweden and the UK respectively, among others. The institutional divide between competition authority, on IV. Analysis the one hand, and consumer protection authority, on the other hand, further contaminates the results and of European complicates the analysis, as the kind of “price gouging” in question in some jurisdictions such as the US62 is seen as “unfair pricing practices” to be dealt with consumer responses to excessive protection authority, sometimes as a result of the govern‑ mental decrees issued in relation to the pandemic. pricing during 40. The results further indicate that Member States where the COVID-19 crisis the competition authorities in the past had pursued high- profile excessive pricing cases (notably the UK and Italy) and early on initiated different reporting mechanisms in 37. The perceived unfairness in taking undue advantage regard to alleged excessive pricing practices were also among of an economically dependent position, especially in those who had received the most complaints. This correla‑ times of crisis such as war and pandemic, constitutes the tion of past, high-profile cases and increased reporting of ratio legis informing the prohibition from its inception such practices during the COVID-19 pandemic does not centuries ago and onwards, also regarding price gouging amount to a causal relationship based on the limited scope statues in place in jurisdictions such as the US, which of the inquiry, but is one plausible explanation regarding normally do not prohibit excessive pricing on the federal the manifest divergence in the number of complaints. level.60 The related concept of “price gouging” in the US and the approach chosen by South Africa61 have target‑ 41. Generally, most competition authorities reaffirmed ed the “unconscionable” and “unfair” price hike during their commitment to pursue excessive pricing cases a crisis or pandemic, where pre-crisis prices are used as both during the pandemic and beyond. Nevertheless, proxy. Liability for price gouging can be triggered if a one authority seemed to suggest that pricing levels were 10% increase in price is observed without objective justi‑ outside of the “remit” of competition law; a position fications regarding increasing costs. which, if interpreted broadly, might conflict with the letter of the law as explicitly prohibiting “unfair pricing” 38. As a departing point of analysis of competition as an anti-competitive practice in and of itself. How the law dynamics in times of pandemic, a surge in demand “unfair” and “excessive” price is to be determined, and combined with shortages in supply invariably causes the along what economic theory of harm, does not affect prices to rise, sometimes dramatically so. Nevertheless, the validity nor applicability of the law. The string of due to pandemic specific conditions (lockdown nullifying excessive pricing cases in the pharmaceutical is but one mobility and choice of consumers, the necessity of face example of the increased activities on part of European masks, hand sanitizers and disinfectants due to public competition authorities. The intertwined regulation and orders and overall measures to combat the pandemic), competition law approach is also evident in the energy the legal “fairness” rules ought to inform the analysis sector.63 to a greater extent, as opposed to normal times, where competitive market forces are presumed (at least in 62 White House, President Donald J. Trump Will Not Tolerate the Price Gouging and Hoard- ing of Critical Supplies Needed to Combat the Coronavirus, March 23, 2020, https:// www.whitehouse.gov/briefings-statements/president-donald-j-trump-will-not-toler- 59 Luxembourg Competition Council, https://concurrence.public.lu/fr/actualites/2020/ ate-price-gouging-hoarding-critical-supplies-needed-combat-coronavirus. communique-marches-masques-et-gels.html (accessed September 20, 2020). 63 R. Karova and M. Botta, Sanctioning Excessive Energy Prices as Abuse of Dominance: 60 M. S. Gal, Monopoly Pricing as an Antitrust Offense in the U.S. and the EC: Two Systems Are the EU Commission and the National Competition Authorities on the Same Fre- of Belief about Monopoly?, The Antitrust Bulletin 49, Issue 1–2 (March 2004): 343–84, quency? in Abuse of Dominance in EU Competition Law: Emerging Trends, P. L. Parcu, https://doi.org/10.1177/0003603X0404900109. G. Monti and M. Botta, eds. (Edward Elgar Publishing, 2017), 169–84; see also the EU Commission Gazprom decision: Commission Decision of 24 May 2018, Case AT.39816 – 61 Case no: CR003Apr20, The Competition Commission v Babelegi Workwear and Industrical Upstream Gas Supplies in Central and Eastern Europe, C(2018) 3106 final, paras. 62–63, Supplies CC, available at: http://blogs.sun.ac.za/ccle/files/2020/07/Non-Confidential-Tribu- https://ec.europa.eu/competition/antitrust/cases/dec_docs/39816/39816_10148_3. nal-Reasons_CR003Apr20-CC-v-Babelegi-01062020-1.pdf, accessed 2020-10-01; Case No: pdf (accessed October 1, 2020); Regarding enforcement on Member State level, see CR008Apr20, COMPETITION COMMISSION OF SOUTH AFRICA v DIS-CHEM PHAR- German Bundeskartellamt enforcement activities regarding water and energy prices, MACIES LIMITED, available at: http://blogs.sun.ac.za/ccle/files/2020/07/Public-Reasons- e.g.: https://www.bundeskartellamt.de/SharedDocs/Meldung/EN/Pressemitteilun- CC-v-Dischem-CR008Apr20.pdf, accessed 2020-10-01 gen/2015/19_10_2015_WSW.html (accessed October 29, 2020). Concurrences N° 1-2021 I Legal Practice I Behrang Kianzad I Excessive pricing during the COVID-19 crisis in the EU: An empirical inquiry 257
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