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EXCELLENT,
ENGAGED AND
ACCESSIBLE
VICTORIA UNIVERSITY’S STRATEGIC PLAN
TO BE A GREAT UNIVERSITY OF THE
21ST CENTURY, 2012 – 2016

November 2011

vu.edu.au
EXCELLENT, ENGAGED AND ACCESSIBLE - VICTORIA UNIVERSITY'S STRATEGIC PLAN TO BE A GREAT UNIVERSITY OF THE 21ST CENTURY, 2012 2016 - Campus Travel
EXCELLENT, ENGAGED AND ACCESSIBLE - VICTORIA UNIVERSITY'S STRATEGIC PLAN TO BE A GREAT UNIVERSITY OF THE 21ST CENTURY, 2012 2016 - Campus Travel
CONTENTS
PREAMBLE                                                                                2
VICTORIA UNIVERSITY’S STRATEGIC PLAN, 2012-2016: SUMMARY                                4
THREE KEY FACTS                                                                         6
VISION, MISSION, VALUES AND BEHAVIOURS                                                  7
STRATEGIC OBJECTIVES: WHAT WE WILL ACHIEVE BY 2020                                      8
    HIGH LEVEL GOALS                                                                    8
    DISTINCTIVE SPECIALISATIONS                                                         9
    WHAT WE WILL ACHIEVE BY 2020                                                         10
	A DYNAMIC AND PROSPEROUS ORGANISATION AND AN EMPLOYER AND PARTNER OF CHOICE           11
TARGETS                                                                                 12
STRATEGIC PILLARS                                                                       13
    1. THE VICTORIA UNIVERSITY CURRICULUM AND THE STUDENT EXPERIENCE STRATEGY           14
    2. VICTORIA UNIVERSITY RESEARCH AND KNOWLEDGE EXCHANGE STRATEGY                     14
    3. INDUSTRY, COMMUNITY AND EXTERNAL AFFAIRS STRATEGY                                15
    4. INTERNATIONAL STRATEGY                                                           15
    5. ORGANISATIONAL DEVELOPMENT AND RESOURCES STRATEGY                                16
    6. CAMPUS AND INFRASTRUCTURE STRATEGY                                               16

                                        Victoria University’s Strategic Plan 2012–2016   1
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PREAMBLE
Historical Background                                    A Great University of the 21st Century:                 Tertiary and Pre-Tertiary Education
Victoria University represents an amalgam of             Built on Excellence, Engagement and                     Victoria University provides pre-tertiary education
different educational institutions and traditions,       Accessibility                                           programs (Australian Qualifications Framework
dating as far back as 1916 with the establishment        In contrast to the 20th century when tertiary           levels 1-3) as well as programs at the tertiary level
of Footscray Technical School and operating              education was only for a small elite, in the 21st       (AQF levels 4-10). The ability to provide excellent
in different locations. Victoria University was          century, the majority of the population in advanced     pre-tertiary programs is a great asset to Victoria
established as a university in 1990 and after            countries will need to attain a tertiary education.     University. It enables the University to provide
twenty years as a multi-sector university is             Therefore, the world will need to find the way to       opportunities to those with limited school education
maturing into a coherent, unified university, with a     be successful in educating a large and very diverse     to succeed in tertiary education, as well as contribute
vision and mission that binds its constituent parts.     population at the tertiary level. Victoria University   to community development in Melbourne’s west
In the last decade the University has also become        can be an international leader in providing access      by growing the population’s capabilities through
firmly established as a leader in transnational          to an excellent tertiary education to this diverse      education and provide a ‘whole-of-industry’ service
education with partners in China, Malaysia, and          population, earning a reputation as a great             from Certificate 1 to PhD in selected industries.
other countries, especially in Asia.                     university of the 21st century. For those who are       As well as seeking to have a positive impact
                                                         not ready for a tertiary education, access will         on industry and community, a major reason for
The Competitive Environment                              also be provided to an excellent pre-tertiary           increasing our research performance is to enhance our
                                                         education.                                              education programs. Victoria University recognises
The new demand-driven tertiary education market
                                                         Students will choose us if we develop a reputation      the importance of having strong connections
is characterised by increased competition with
                                                         for excellence as well as access, and to be part        between our learning and teaching programs and our
uncapped funding from both Commonwealth and
                                                         of a diverse population of students, a feature of the   research and ensuring that this integration is evident
State-funded programs. This new less regulated
                                                         rich student experience at Victoria University.         in the student experience at Victoria University. This
environment provides great opportunities for
                                                                                                                 connectedness is important to ensuring the quality of
Victoria University to make its mark locally and         A third cornerstone of being a great 21st century
                                                                                                                 both learning and teaching and research, to exposing
globally. However, the competitive environment           university will be deep engagement of staff
                                                                                                                 our students to how new knowledge is created and
also raises the bar in terms of the need to have a       and students with industry, the community and
                                                                                                                 applied and to enhancing our students’ learning
distinctive and attractive offer to students, industry   international partners, the foundations for which
                                                                                                                 experiences. The Distinctive Specialisations promote
and other clients for our learning and teaching,         are already well in place at Victoria University.
                                                                                                                 cross-disciplinary collaboration across learning and
research and knowledge exchange. Opportunities           This will provide an important key to how we will
                                                                                                                 teaching and research and knowledge exchange to
are also growing for Victoria University to operate      achieve the twin goals of access and excellence.
                                                                                                                 ensure that our students have opportunity through-
in other countries that are increasingly opening
                                                                                                                 out their tertiary studies to be exposed to expertise
their doors to international universities.
                                                                                                                 and knowledge that is at least nationally, if not world
                                                                                                                 renowned.

2           Victoria University’s Strategic Plan 2012–2016
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21st Century Skills and Capabilities                                                    Victoria University: Global, Distributed                    On-campus education will continue to be an
for Our Graduates and the Victoria                                                      and Ubiquitous                                              important focus for the university in the foreseeable
University Curriculum                                                                                                                               future, even if we make headway in work-based,
                                                                                        Three long term scenarios are envisaged as possible
                                                                                                                                                    and on-line and blended learning. Our campuses
To become a great university of the 21st century,                                       pathways for the University to be widely viewed
                                                                                                                                                    will need to be exciting places for students
we must ensure our graduates are equipped                                               as a great university of the 21st century: the
                                                                                                                                                    and staff and very visible and accessible to the
with the capabilities they need for their work                                          global university; the distributed university; and
                                                                                                                                                    community.
and their lives. Skills such as problem solving,                                        the ubiquitous university. If Victoria University
                                                                                        becomes a global university, it will build on its           Each campus precinct will need a distinctive
teamwork, cross-cultural and communication skills
                                                                                        international reputation as a leading transnational         purpose that fits with the vision and mission of the
are increasingly important, as well as skills and
                                                                                        university especially in Asia, to operate in a number       University as whole. The hub of the University is
knowledge that relate to specific disciplines, trades
                                                                                        of continents, providing a world renowned offer,            Footscray, which over time, can become an exciting
and professions.
                                                                                        probably in a limited number of fields. If it becomes       ‘university town’ at the heart of what demographer
In the next decade, we expect growth in                                                                                                             Bernard Salt has described as the “golden crescent
                                                                                        a distributed university, it will partner with a
existing workers and mature age adults seeking                                                                                                      of the inner west”1 of Melbourne.
                                                                                        number of other high quality providers, or operate
opportunities to develop their careers and life
                                                                                        as part of a network of providers. If it becomes a
skills through education and that about half of our
                                                                                        ubiquitous university, it will be operating in firms,
students will be employed people seeking further
                                                                                        in the community and on-line, as well as on any
qualifications. We anticipate that such learners will
                                                                                        campus operations it still has.
prefer new mixes of qualifications and pathways.
                                                                                                                                                    Professor Peter Dawkins
                                                                                        As any of these models, or a blend of all three,
                                                                                                                                                    Vice-Chancellor and President
                                                                                        could eventuate, it would be strategic to keep all
                                                                                        options open. Under any of the three scenarios,
                                                                                        we will need to have a capability that is among
                                                                                        the very best available to students and other
                                                                                        clients, and if we are going to invest in all three
                                                                                        possibilities, we will need to be very focused on
                                                                                        what we are going to be renowned for.

1
    Salt, BC (2011) Middle class on the move: how cultural change is shaping Melbourne’s west, KPMG, Melbourne.

                                                                                                                                              Victoria University’s Strategic Plan 2012–2016          3
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VICTORIA UNIVERSITY’S
STRATEGIC PLAN 2012–2016
SUMMARY
Vision                                                                      Mission
Victoria University will be excellent, engaged and accessible and           Through its distinctive approach to curriculum, the student experience,
internationally recognised for its leadership in                            research and knowledge exchange, emphasising engagement with industry
                                                                            and the community, Victoria University will be renowned for
• e mpowering a diverse community of students to grow their capabilities
   and transform their lives;                                               • empowering students from diverse countries and cultures, socio-
                                                                                economic and educational backgrounds, to be successful lifelong
• engaging with industry and community to make the world a better
                                                                                learners, grow their skills and capabilities for the changing world of
   place, through the creation, sharing and use of new knowledge.
                                                                                work, and be confident, creative, ethical and respectful, local and global
                                                                                citizens;
                                                                            • finding creative and evidence-based solutions to important contemporary
                                                                                challenges in Australia, Asia and globally, relating especially to education
                                                                                and lifelong learning, to health and active living, to the cultural
                                                                                diversity and well-being of communities, to economic development and
                                                                                environmental sustainability, and to the success of particular industries
                                                                                and places, especially our heartland of the West of Melbourne, Australia’s
                                                                                fastest growing region.

4          Victoria University’s Strategic Plan 2012–2016
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Strategic Objectives: by 2020 Victoria University will be...
                                                                                                                                                        Strategic Pillars
                    Learning and Teaching                         Research                                               Knowledge Exchange             and Targets
High Level          1. A n outstanding learning and              2(a) In the top 20 Universities in           3(a) A n Australian leader in          Six strategic pillars provide the
Goals                   teaching institution, recognised as             Australia for research, with                 knowledge exchange                 framework for the development
                    (a) A leading university by world                  an emphasis on applied and                   with business, government          of sub-plans, to drive the
                         standards in learning and teaching             translational research.                      and the community, to              achievement of our strategic
                         and the student experience of tertiary                                                      make the world a better            intent, in an integrated way.
                         students from diverse countries,                                                            place.                             1. The Victoria University
                         cultures, socio-economic and                                                                                                       Curriculum and Student
                         educational backgrounds.                                                                                                           Experience Strategy
                    (b) A leading provider in Victoria of the                                                                                          2. Victoria University
                         pre-tertiary education for students                                                                                                Research and
                         from diverse backgrounds, especially                                                                                               Knowledge Exchange
                         in the West of Melbourne.                                                                                                          Strategy
                                                                                                                                                        3. Industry, Community
Distinctive     1(c) Internationally renowned                    2(b) Well known for its                      3(b) W
                                                                                                                      ell known for                        and External Affairs
Specialisations       for its distinctive curriculum                    interdisciplinary research,                  its contribution to                    Strategy
                         and approach to learning and                   in the following thematic areas:             education, the economy,
                         teaching, emphasising work-                    Education, Lifelong Learning                 society and environment            4. International Strategy
                         integrated learning,                           & Workforce Development;                     in particular                      5. Organisational
                         community-integrated                           Health, Active Living & Sport;               places especially: our                 Development and
                         learning, learning-integrated                  Environmental Sustainability;                heartland the West                     Resources Strategy
                         work, problem solving and                      Cultural Diversity; and the                  of Melbourne, the                  6. Campus and
                         cross-cultural skills, across all              performance and well-being of                State of Victoria, after               Infrastructure Strategy
                         its Faculties, covering disciplines,           particular places and industries (see        which we are named, and
                         professions and trades in Business,            all of 3 and 4(b).                           Timor-Leste, which
                         Law, Health, Engineering, ICT,                                                              we have well established           Targets
                                                                  2(c) R ated as at or above world
                         Science, Arts, Education, Human                standard for research in                     relationships.                     In implementing this strategic
                         Development, Human, Community                  at least fifteen four digit             3(c) W
                                                                                                                      ell known for                    plan we will aim for a range of
                         and Personal Services and Technical            disciplines, relevant to the                 knowledge exchange                 ambitious 2020 targets under
                         Trades.                                        interdisciplinary themes above,              between Australia and              each pillar, to reflect the 5
                                                                        e.g. in Environmental Sustainability         other countries in the Asia-       objectives.
                                                                        this could include: Civil, Chemical,         Pacific, especially, China,        We will monitor our progress
                                                                        Electrical and Environmental                 India and Malaysia;                towards these targets, with
                                                                        Engineering, Applied Economics and           and in particular                  interim targets for 2016 being
                                                                        Psychology.                                  industries (see 4(b).              a particular focus of this five
                                                                                                                                                        year plan.

                    4(a) Nationally and in some cases world renowned, for its knowledge and expertise in particular focussed
                          areas and topics, through its Institutes, Centres, Faculty and cross-Faculty groups and external
                          collaborations in teaching, research and knowledge exchange; becoming world renowned in Sport, Exercise and
                          Active Living by 2016; and world renowned in at least three other areas by 2020 with the following areas
                          being highly prospective: Water & Renewable Energy; Food & Nutrition; Logistics & Supply Chain Management & Systems;
                          Education, Lifelong Learning & Workforce Development; Local & Regional, Economic, Social & Community Development;
                          Disease Prevention & Management; Major Events; and Creative Arts & Creative Writing.
                    4(b) A national leader in education, workforce development, research and knowledge exchange in at least five of the
                          following industry clusters: Built Environment; Community & Mental Health Services; Cultural & Creative Industries;
                          Education & Early Childhood Development; Financial Services; Food Manufacturing; Health; Law & Legal Services; Sport &
                          Recreation; Tourism & Hospitality; Transport & Logistics.

A Dynamic           5.	Well known as a dynamic and prosperous organisation and an employer and partner of choice.                                      Values            Behaviours
Organisation                                                                                                                                            Access            Engagement
                                                                                                                                                        Excellence        Collegiality
                                                                                                                                                        Respect           Courage

                                                                                                                         Victoria University’s Strategic Plan 2012–2016              5
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THREE KEY FACTS
Three key facts about Victoria University encompass its distinctiveness,
which along with the University’s values underpin this Strategic Plan.

KEY FACT 1:                                                 KEY FACT 2:                                             location for many students - and a number of
Diversity of Student                                        Connection with Industry                                locations in the West of Melbourne at stand-alone
Population and Range of                                     Victoria University has stronger connections with
                                                                                                                    campuses (St. Albans, Sunshine, Werribee and
Educational Offer                                           industry, the trades and professions than most
                                                                                                                    Melton as well as in Footscray) and integrated
                                                                                                                    facilities with industry, government and community
Victoria University has a very diverse student              universities, shaping its offer to students around
                                                                                                                    organisations. This integration, both in physical
population. Students come from a wide range of              industry needs. Work-integrated learning is central
                                                                                                                    infrastructure and also in working with them
countries, cultures, socio-economic and educational         to this, as is Victoria University’s commitment to
                                                                                                                    to develop and grow through the exchange of
backgrounds, and this profile is complemented               knowledge exchange (including applied research) in
                                                                                                                    knowledge as well as education and training is
by an increasingly diverse staff population. In             a number of industry sectors.
                                                                                                                    integral to what we do.
this globalised world, cross-cultural skills are at a
premium and Victoria University is well placed to be        KEY FACT 3:                                             Victoria University is also well recognised as an
a leader in fostering them. Victoria University also        Geography and                                           international university operating transnationally
has a well established reputation for participation in      Community                                               with partners, especially in the Asia-Pacific.
tertiary education among students from low socio-                                                                   Victoria University is a leader in this area, with
                                                            The West of Melbourne (Victoria’s and Australia’s
economic backgrounds, which is now regarded as a                                                                    more off-shore international students than on-
                                                            fastest growing region), is Victoria University’s
major national priority.                                                                                            shore international students. As an international
                                                            heartland . Victoria University is based in Footscray
                                                                                                                    university, preparing our students to be successful
Linked with the diversity of educational                    which over time, we believe can become an exciting
                                                                                                                    global citizens and ensuring that our researchers
backgrounds of its students, Victoria University            university town at the heart of what Bernard Salt has
                                                                                                                    are internationally engaged will continue to be
offers programs at all levels of the Australian             described as the “golden crescent of the inner west”.
                                                                                                                    a priority. As globalisation progresses, it will
Qualifications Framework (AQF), at the pre-tertiary
                                                            The University has a substantial presence in the        be important for us to have an increasingly
levels 1-3, as well as at tertiary levels 4-10. It also
                                                            western part of Melbourne’s CBD - a popular             international presence and outlook.
has strong connections with secondary, primary
and pre-primary education, providing pathways
between sectors, and is committed to lifelong
learning. Victoria University is well placed to be a
‘one-stop shop for lifelong learning’.

1
 Taken from Victoria University Act 2010 http://
www.austlii.edu.au/au/legis/vic/num_act/
vua201014o2010308/s3.html
“Western Metropolitan region of Melbourne”
means the following—
(a) Brimbank City Council;
(b) Hobson’s Bay City Council;
(c) Maribyrnong City Council;
(d) Moonee Valley City Council;
(e) Hume City Council;
(f) Wyndham City Council;
(g) Melton Shire.
2
  Salt B (2011) op cit

6               Victoria University’s Strategic Plan 2012–2016
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VISION, MISSION,
VALUES AND BEHAVIOURS
VISION                                                 • finding creative and evidence-based solutions         • Respect
                                                         to important contemporary challenges in                 The staff and students of Victoria University
Victoria University will be excellent, engaged and
                                                         Australia, Asia and globally, relating especially       demonstrate respect for others from diverse
accessible and internationally recognised for its
                                                         to education and lifelong learning, to health           countries and cultures, educational and socio-
leadership in
                                                         and active living, to the cultural diversity            economic backgrounds, and for the natural
• empowering a diverse community of students             and well-being of communities, to economic              environment.
  to grow their capabilities and transform their         development and environmental sustainability,
  lives;                                                 and to the success of particular industries and       BEHAVIOURS
• engaging with industry and community to make           places, especially our heartland of the West of       In living out these values, the following behaviours
  the world a better place, through the creation,        Melbourne, Australia’s fastest growing region.        are encouraged in the pursuit of the University’s
  sharing and use of new knowledge.                                                                            vision and mission
                                                       VALUES                                                  • Engagement
MISSION
                                                       The University’s values underpin our vision               Victoria University is proactive in building
Through its distinctive approach to curriculum,                                                                  relations with industry, government, community
                                                       and mission, and are integral to guiding the
the student experience, research and knowledge                                                                   and other education and training providers for
                                                       implementation of this Strategic Plan. They are
exchange, emphasising engagement with industry                                                                   the mutual benefit of the partners and the
and the community, Victoria University will be         • Access
                                                                                                                 university.
renowned for                                             Victoria University is an accessible and friendly
                                                         university to students and staff from diverse         • Collegiality
• empowering students from diverse countries                                                                     The Victoria University community
                                                         countries and cultures, socio-economic and
  and cultures, socio-economic and educational                                                                   demonstrates collegiality and teamwork with
                                                         educational backgrounds, as well as to our
  backgrounds to be successful lifelong learners,                                                                fellow students and staff.
                                                         industry, government and community partners.
  grow their skills and capabilities for the
                                                       • Excellence                                            • Courage, boldness, innovation
  changing world of work, and be confident,
                                                         Victoria University is committed to excellence in       and agility
  creative, ethical and respectful, local and global
                                                         education, research and knowledge exchange.             Victoria University pursues its mission with
  citizens;
                                                                                                                 courage, boldness, innovation and agility.

                                                                                                         Victoria University’s Strategic Plan 2012–2016           7
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STRATEGIC OBJECTIVES:
WHAT WE WILL ACHIEVE BY 2020

HIGH LEVEL GOALS
Learning and Teaching High Level Goals • for engaging a wide diversity of students in                             Knowledge Exchange High Level Goals
                                                             pre-tertiary education to become successful
1.	Victoria University will be an outstanding                                                                     3(a)	Victoria University will be an Australian
                                                             learners, especially in the West of Melbourne
    learning and teaching institution, recognised                                                                       leader in exchanging knowledge with
                                                             and provide pathways for students aiming to
    (a) As a leading university by world                                                                               business, government and the community,
                                                             progress from pre-tertiary to tertiary education.
         standards in learning and teaching                                                                             to make the world a better place.
                                                         • for our commitment to education for
         and the student experience of tertiary
                                                            sustainability to ensure our graduates contribute      We will be well known
         students from diverse countries,
                                                            to the long term sustainability of our natural            • for our contribution to education, the
         cultures, socio-economic and educational
                                                            environment.                                                 economy, society and environment through
         backgrounds.
                                                                                                                         knowledge exchange in particular places
    (b) As a leading provider in Victoria, of the       Research High Level Goals
                                                                                                                         (See elaboration under objective 3(b) under
         pre-tertiary education for students from
                                                         2(a)	Victoria University will be in the top 20                 ‘Distinctive Specialisations’).
         diverse backgrounds, especially for
                                                              universities in Australia for research, with
         students from the West of Melbourne.                                                                         • for knowledge exchange in areas of its
                                                              an emphasis on applied and translational
                                                                                                                         expertise between Australia and other
                                                              research.
We will be well known                                                                                                    countries in the Asia-Pacific (See elaboration
    • n ationally and internationally, for                                                                              under 3(c).
                                                         We will be well known
       our distinctive curriculum to produce                                                                          • n ationally for knowledge exchange with
                                                             • for our interdisciplinary research, especially
       graduates with 21st century generic skills                                                                        particular industries.
                                                                relating to specific themes. (See elaboration
       (see objective 1(c) under ‘Distinctive                                                                            (For an elaboration and a list of industries
                                                                of this in objective 2(b) under ‘Distinctive
       Specialisations’), as well as successful                                                                          see objectives 3(d) and 4(b).
                                                                Specialisations’).
       learners in their chosen fields.
                                                             • h ighly rated for our discipline based research,
    • n ationally and internationally, for our                 especially in identified disciplines relevant
       blended model of e-learning, on-campus and               to the interdisciplinary themes. (See
       work-based learning to provide maximum                   elaboration of this in objective 2(c) under
       flexibility for a diverse community of                   ‘Distinctive Specialisations’).
       students. Our campuses and other learning
       locations will exhibit superb individual and
       collaborative learning facilities and will also
       be well integrated with industry and the
       community.
    • n ationally and internationally, for our
       transnational education provision, especially
       in Asian countries.
    • a s a national leader in modernising the
       apprenticeship system to support Australia’s
       productivity, skills and participation agenda
       and the growth of industries that are critical
       to the economy and community.

8           Victoria University’s Strategic Plan 2012–2016
STRATEGIC OBJECTIVES:
WHAT WE WILL ACHIEVE BY 2020

DISTINCTIVE SPECIALISATIONS
Distinctive Specialisations in                              society and the environment of particular                • at least three other areas by 2020
Learning and Teaching                                       places especially                                          with the following areas being highly
                                                            • the West of Melbourne (our heartland)                    prospective
1(c)	Victoria University will be internationally
                                                            • the State of Victoria (after which we are      			 – Water and Renewable Energy
      renowned for its distinctive curriculum and
      approach to learning and teaching, across                named)                                         			 – Food and Nutrition
      all of its Faculties, covering disciplines,           • T imor-Leste (with which we have well          			 – L ogistics and Supply Chain
      professions and trades in Business, Law,                 established relationships)                            Management and Systems
      Health, Engineering, ICT, Science, Arts,        3(c)	Victoria University will be well known            			 – E ducation, Lifelong Learning and
      Education, Human Development, Human                   for knowledge exchange in its areas of                  Workforce Development
      Services, Personal Services and Technical             expertise, between Australia and other            			 – L ocal and Regional Economic, Social
      Trades.                                               countries in the Asia-Pacific, especially                and Community Development
		Emphasising work-integrated learning,                    • China                                           			 – Disease Prevention and Management
   community-integrated learning, learning-
                                                            • India                                           			 – Major Events
   integrated work, problem solving and
                                                            • Malaysia                                        			 – Creative Arts and Creative Writing
   cross-cultural skills.
                                                            The selection of the places and countries is             These areas have been selected because
Distinctive Specialisations in Research                     based upon the strong links we have already              they are either existing areas of recognised
2(b)	Victoria University will be well known for            established.                                             strength nationally, strategically important
      its interdisciplinary research, especially      3(d)	Victoria University will be well known                   for Melbourne and the West of Melbourne,
      relating to the following themes                      for knowledge exchange with particular                   central to the University’s mission,
      • Education, Lifelong Learning and Workforce         industries.                                              important for the future of the world and/
         Development                                        (For a list of industries see objective 4(b).            or inter-disciplinary in nature with a range
                                                            Knowledge exchange with industry can occur,              of Faculties/Institutes across the University
      • Environmental Sustainability
                                                            for example, through learning and teaching               with current or potential strengths in the area
      • Health, Active Living and Sport                                                                              able to contribute.
                                                            (e.g. through work-integrated learning and
      • Cultural Diversity                                  industry tailored programs, especially at the     4(b)	Victoria University will develop a strategy
      • The performance and well-being of                  postgraduate level), and as the result of               for each of the following industry clusters
         particular industries and places (see also         applied industry relevant research.                     and intends to be a national leader in
         objectives 3(b), 3(c), 3(d) and 4(b))                                                                      education and workforce development,
2(c)	Victoria University will be rated at or         Nationally and World Renowned                                 research and knowledge exchange, for at
      above world standard in at least fifteen        Distinctive Specialisations                                   least five (5) of the following
      (15) four digit discipline areas relevant to    4(a)	Victoria University will be nationally and               • Built Environment
      the interdisciplinary themes                          in some cases world-renowned for its                     • Community and Mental Health Services
		For example, in Environmental Sustainability             knowledge and expertise in particular                    • Cultural and Creative Industries
   this could include: Chemical, Civil, Electrical          focused areas and topics, through its
                                                                                                                     • Education and Early Childhood
   and Environmental Engineering, Applied                   Institutes, Centres, Faculty and cross-
                                                                                                                       Development
   Economics and Psychology.                                Faculty groups and external collaborations
                                                            in its teaching, research and knowledge                  • Financial Services
Distinctive Specialisations in                              exchange becoming world renowned in                      • Food Manufacturing
Knowledge Exchange                                          • Sport, Exercise and Active Living by 2016;            • Health
3(b)	Victoria University will be well known for               and                                                   • Law and Legal Services
      its contribution to education, the economy,                                                                    • Tourism and Hospitality

                                                                                                        Victoria University’s Strategic Plan 2012–2016           9
STRATEGIC OBJECTIVES:
WHAT WE WILL ACHIEVE BY 2020

     • Transport and Logistics
     • Sport and Recreation
     These industries are very important for the 21st century.
     We have an established capability in education and training
     across the Australian Qualifications Framework in several
     of these areas. With further development the University
     could provide a whole of industry service, as an educator,
     researcher, and in exchanging knowledge, including through
     enterprise education and consulting.

10        Victoria University’s Strategic Plan 2012–2016
STRATEGIC OBJECTIVES:
WHAT WE WILL ACHIEVE BY 2020

A DYNAMIC AND PROSPEROUS
ORGANISATION AND AN EMPLOYER
AND PARTNER OF CHOICE
5. Victoria University will be well known as a           as well as other education and research
   dynamic and prosperous organisation and an            organisations.
   employer and partner of choice characterised        • a university that has a wide variety of clients
   as                                                     which enables a diversified funding base and
   • a university willing to be bold, courageous         a financially independent and prosperous
      and agile, capable of responding strategically      university.
      and rapidly to the changing world and            • a university adept at making the best use
      competitive markets in which it operates.           of its available resources with a focus on
   • b eing an employer of choice, committed to          effective, streamlined and aligned processes.
      the ongoing development of a high quality,       • a university committed to achieving
      capable and diverse workforce.                      environmental sustainability and fostering
   • a n outstanding and responsive partner for          education for sustainability.
      industry, government and the community

                                                                                                       Victoria University’s Strategic Plan 2012–2016   11
TARGETS
In implementing this strategic plan we will set a range of ambitious targets
to aim for in 2020, and monitor our progress towards them, with interim
targets for 2016 being a particular focus of this plan.

Curriculum, Learning and Teaching                          Knowledge Exchange                                    A Dynamic Organisation and Employer
and Students                                               Metrics will be developed to monitor our progress     and Partner of Choice
Targets relating, for example, to student feedback,        towards being an Australian leader in knowledge       In this plan we aim to be a dynamic, prosperous,
graduate employment destinations, the acquisition          exchange with business, government and the            and agile employer of choice with a high quality,
of generic skills and capabilities such as cross-          community, to make the world a better place. This     capable and diverse workforce, with a growing and
cultural skills, will be set. These targets will           will include a particular focus on having an impact   diversified funding base, making the best use of
correspond with the aims of being an outstanding           in particular places and industries.                  available resources with effective streamlines and
institution in learning and teaching, a leading                                                                  aligned processes. Alongside this we are committed
institution by world standards in tertiary education       World Renowned                                        to environmental sustainability and equity and
of students from diverse countries, cultures,                                                                    diversity. A range of metrics relating to the
socio-economic and educational backgrounds,                In this plan we aim to be world renowned in at        workforce and its levels of engagement, to financial
and a Victorian leader in pre-tertiary education           least four focused areas and topics by 2020, in       prosperity and the effective use of resources, will
of students from diverse backgrounds. Being                relation to teaching, research and knowledge          be used to monitor this. Targets relating to the
recognised locally, nationally and internationally as      exchange. At the outset nine areas have been          quality and effective use of our infrastructure, and
leaders in particular fields will be part of this. Being   identified as highly prospective and the necessary    the progress towards the vision for our campuses
a leader in transnational education will be another        profile for these areas to be considered world        will also be set.
measurable aim.                                            renowned will be set and progress monitored.
                                                           Strategic investments will be made to ensure
                                                           the achievement of the 2020 target. In a rapidly
Research                                                   changing world, the identification and definition
Targets will be set for research output and                of the areas may be modified along the way.
external research income to be able to monitor             Meanwhile by 2016 we aim to be world renowned
our progress towards the aim of being in the top           for teaching, research and knowledge exchange in
twenty universities in Australia for research. As          Sport, Exercise and Active living.
well as aggregate measures of research output and
income, targets will be set for recognition as being
at or above world standard in particular discipline
areas, and for being world renowned in particular
areas of strength and nationally renowned as
leaders in others.

12          Victoria University’s Strategic Plan 2012–2016
STRATEGIC PILLARS
Six strategic pillars will have integrated   The third pillar, Industry, Community            The final two pillars are enabling
sub-plans to drive the achievement of        and External Affairs Strategy relates            strategies, they are
the strategic objectives.                    to Victoria University’s aspirations to          • Organisational Development and
                                             be the partner of choice for industry,                Resources Strategy
The first two pillars relate directly to
                                             government and community.                        • Campus and Infrastructure
the two parts of the mission, they are
• The Victoria University Curriculum        The fourth strategic pillar, our                      Strategy
     and Student Experience Strategy         International Strategy relates to                This section outlines the objectives
• Victoria University Research and          Victoria University’s mission to be a            for each of these pillars and the
     Knowledge Exchange Strategy             university on the global stage and our           associated targets and strategies to
                                             commitment to preparing our students             achieve this.
                                             to be global citizens.

                                                                                       Victoria University’s Strategic Plan 2012–2016   13
1 THE VICTORIA UNIVERSITY CURRICULUM                                              2. VICTORIA UNIVERSITY RESEARCH AND
   AND THE STUDENT EXPERIENCE strategy                                                 KNOWLEDGE EXCHANGE STRATEGY

STRATEGIES                                                                         STRATEGIES
1. Victoria University Curriculum Commission and Tertiary                          1. Research
   Curriculum Framework                                                               Develop a Research Strategy to grow Victoria University’s research
   Establish a Curriculum Commission to develop and implement Victoria                capability, especially in applied and translational research in the context
   University’s Curriculum Framework and oversee other projects in this               of a number of distinctive specialisations associated with interdisciplinary
   strategic pillar. May 2012                                                         themes (see 2(b) on page 9) and associated disciplinary areas (see 2(c)
2. The Victoria University Pre-Tertiary Curriculum                                    on page 9).
   Develop a pre-tertiary (AQF 1-3) framework and alignment of these               2. Knowledge Exchange in Industry Clusters
   qualifications, as much as possible, with the Victoria University Curriculum       Develop a knowledge exchange strategy relating to the eleven industry
   Framework. May 2012                                                                clusters (see 3(d) and 4(b) on page 9).
3. The Integrated Education Program (IEP)                                          3. West of Melbourne and Timor-Leste
   Accelerate this program to (a) design diplomas as alternative first year           Develop and implement a plan which addresses the educational, economic,
   programs for bachelor degrees, and (b) design integrated curricula for             social and sustainable development of the West of Melbourne and
   vocational graduate certificates/vocational graduate diplomas and masters          contribute to the development of Timor-Leste.
   degrees. Dec. 2012                                                              4. State of Victoria
4. Blended and e-learning delivery strategy                                           Develop and implement a strategy to provide leadership on issues of
   Develop a blended and e-learning strategy to implement a systematic                importance to the State of Victoria after which the University is named.
   approach to developing the range of blended delivery strategies, including      5. Knowledge Exchange with International Partners
   e-learning, required to meet the diverse learning needs and preferences of         Develop a strategy to exchange knowledge with educational and industry
   our learners.                                                                      partners in other countries, especially China, Malaysia and India (e.g.
5. Student engagement and the student experience                                      regarding logistics in China and tourism in Malaysia).
   Align all aspects of student engagement and experience to complement the
   Victoria University Curriculum Framework and accommodate all co-curricular
   learning experiences. May 2012
6. Social inclusion
   Build upon the existing social inclusion and equity strategy to widen the
   opportunities for non-traditional students to access and succeed in tertiary
   education and in particular, grow the proportion of students from Aboriginal
   or Torres Strait Islander backgrounds choosing Victoria University to support
   them to participate in both community and education, and assist their
   transition into the workplace.
7. Distinctive Specialisations
   Establish outstanding reputations in designated disciplines and/or areas of
   study (see page 9).
8. Teaching Capability
   Develop a Victoria University teaching capability framework that
   encompasses the pedagogies of the Victoria University Curriculum
   Framework. May 2012

14         Victoria University’s Strategic Plan 2012–2016
3. INDUSTRY, COMMUNITY AND EXTERNAL                                                4. INTERNATIONAL STRATEGY
   AFFAIRS STRATEGY

STRATEGIES                                                                          STRATEGIES
1. Partnerships                                                                     1. International Strategy
   Develop a partnership strategy that supports the strategic objectives of this      Develop an international strategy, comprising of offshore and onshore
    plan and includes enhancing our existing partnerships and developing new           strategies as well plans to internationalise the curriculum and workforce to
    strategic partnerships.                                                            achieve the international aspects of the strategic objectives.
2. Local Government Areas Engagement Framework                                      2. Internationalising the Curriculum
   Develop an ongoing consultative framework with the LGAs and develop                 Ensure that internationalising the curriculum is reflected in the Victoria
   collaborative plans with respect to learning and teaching and research and          University curriculum frameworks.
   knowledge exchange.                                                              3. Research and Knowledge Exchange with International
3. Alumni and Foundation Engagement Framework                                          Partners
   Develop a strategy to grow the role of Alumni and Foundation in Victoria            Develop strategies to facilitate international collaborations in research
   University’s engagement with industry and the community.                            and knowledge exchange (see also Action 5 under Victoria University’s
                                                                                       Research and Knowledge Exchange Strategy, page 14).
                                                                                    4. Internationalising the Workforce
                                                                                       Ensure that internationalising the workforce is integrated into Victoria
                                                                                       University’s human resource and organisational development strategies.

                                                                                                         Victoria University’s Strategic Plan 2012–2016             15
5. ORGANISATIONAL DEVELOPMENT AND                                              6. CAMPUS AND INFRASTRUCTURE STRATEGY
    RESOURCES STRATEGY

STRATEGIES                                                                      STRATEGIES
1. Organisational Development Framework                                         1. Footscray as the Hub
   Develop an organisational development framework to support the                  Implement a campus strategy that has Footscray at the hub of the
   achievement of the vision of Victoria University as a dynamic and               University and fosters the idea of Footscray as a University Town,
   prosperous organisation and employer of choice.                                 complemented by a number of other large or small ‘satellite locations’.
2. Human Resource Strategy                                                      2. Victoria University in the CBD
   Develop a human resource strategy as part of the organisational                 Implement a plan to achieve an impressive consolidated presence in the
   development framework which supports the development of rewarding               city at our Queen Street site with offerings that can achieve the financial
   career structures for the diversity of skills and capabilities required to      return required to justify the investment in this premium space.
   achieve the vision.                                                          3. St Albans
3. Financial Sustainability                                                        Develop a plan for St. Albans with Health as a major focus along with other
   Develop a financial plan to support the achievement of this Strategic Plan      areas (Education and Human Services).
   as a whole, and to achieve the aim of being a financially independent and    4. Sunshine
   prosperous university with a diversified funding base.                          Develop a plan for Sunshine as a Centre of Excellence in Building and
4. Institutional Performance Management                                            Construction.
   Develop an institutional performance evaluation and management               5. Werribee
   integration system to review progress against strategic objectives.             Develop a plan for Werribee, with a research park as one aspect, building
                                                                                   on our research on water and food.
                                                                                6. Melton and the Outer West
                                                                                   Develop a plan for Melton and other locations in the West of Melbourne
                                                                                   to foster effective collaboration with industry and the community, and
                                                                                   supports our tertiary and pre-tertiary education strategies.
                                                                                7. Environmental sustainability
                                                                                   All Campus plans will ensure that environmental sustainability
                                                                                   considerations are taken account of.
                                                                                8. Information and Communication Technology (ICT)
                                                                                   Develop an ICT strategy to provide the infrastructure necessary to support
                                                                                   the strategic objectives in this plan, especially in learning and teaching.
                                                                                   Nov. 2011
                                                                                9. Business Process Model
                                                                                   Develop a strategy to deliver a full Business Process Model (BPM) to
                                                                                   allow optimisation and coordination of all significant business processes to
                                                                                   improve business delivery across Victoria University. Nov. 2011

16         Victoria University’s Strategic Plan 2012–2016
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