Evaluating the impact of COVID-19 on consumer - Market Measures
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COVID-Tracker
Evaluating the impact of COVID-19 on consumer
behaviour in the UK
- Week 9 Impact Report -
Includes data up to 25th May 2020
John Gurd, Managing Director Tim Bacon, Senior Researcher
johngurd@marketmeasures.co.uk | 02380 460922 timbacon@marketmeasures.co.uk | 02380 460916
COVID-Tracker | What we’re doing
Tracking consumer sentiment & behaviour to predict potential long-term impact of COVID-19
• Our ambition is to provide visibility of the evolving sentiment and behaviour of UK
Some details about COVID-track…
consumers through time as coronavirus forces all of us to change the way we live.
• Self-funded initiative with client input
• Key themes we will be exploring during the crisis include: and brand specific questions welcomed
• 80 interviews everyday (560 per week |
- The evolving Mood of the Nation 2,240 per month)
- The impact on the way people shop • Nationally representative sample of
adults in the UK
- How well retailers are performing • Launched on Thursday 26th March 2020
- Potential for long-term behavioural change • This edition includes data up to and
including 25th May
• In this edition we cover the following categories:
Mood of the Nation Grocery Shopping Fashion Retail Eating & Drinking Out Leisure and Travel Finances
Slides 4-16 Slides 17-34 Slides 35-41 Slides 42-48 Slides 49-55 Slides 56-58
2
COVID-Tracker | Timeline of key events
From a little-known City in China to a global crisis in the space of 3-months…
20th March 5th April 16th April
Government Queen Chancellor
rescue packages addresses the extends
announced (80%) nation furlough
World & 5th May
11th May
Furlough
UK Events 28th February
4th March
20th March 6th April 17th April UK has scheme
First case UK orders all Boris Johnson Lockdown highest death extended by
Cases surge
passed on schools & social goes into extended toll in Europe 4-months
in the UK
inside UK venues to shut intensive care for 3-weeks
10th May 26th May 27th May
11th January 30th January 2nd February 11th March 23rd March 8th April 12th April 30th April Boris Johnson Non- Calls for Dominic
First known WHO declares First death WHO declares Boris Johnson Wuhan Boris Johnson Boris gives sets out plan essential Cummings
death to global health recorded COVID-19 a imposes lock- partially lifts leaves first press to ease shops to resignation
coronavirus emergency outside China global pandemic down in UK lockdown hospital briefing lockdown open 15th following
measures June lockdown breach
January February March April May June July
27th March 7th April 16th April 2nd May
16th March 18th March Re-opens in China Record drop B&Q /
Next stops
Recruits 100,000 Website shut down predicts 12-weeks to in retail sales Homebase
taking online
new staff globally due to volumes return to normal sales (BRC) reopen stores
orders
17th March
Recruitment drives,
Click on the image below for up-to-date
store opening 22nd March news on the COVID-19 timeline in the UK
13th
April 4th
May
Big events hours cut. Ranges All Primark stores
To recruit a further
17th April
Tim Bray resigns
reduced. in the UK close ASDA cancels
in retail Restrictions on
75,000 workers to
all clothing in protest of
cope with spike in treatment of
some items orders
demand workers
23rd March
All High Street stores https://bfpg.co.uk/2020/03/covid-19-timeline/
close along with
pubs, eateries, etc. 14th April Aldi launch first
Next starts taking online home delivery
Clarkes cuts
orders then halts them service
700 jobs
due to demand
globally
Gone into
administration
17th March 30th March 6th April 14th April 5th May
3
Mood of the Nation
How are people feeling about the current
situation?
COVID-Tracker | How are people feeling?
Comfort and happiness levels have hit a wall as we accept the scale and longevity of the situation
• The month of May has seen a lifting of some restrictions and announcements being made
that schools and non-essential shops will be opening on set dates in June (in at least some
areas)
• Despite the prospect of some normality returning, the nation seems to have ‘hit a wall’ in
terms of our positivity levels. We want to see the silver linings, but the realisation that life
won’t return to normal for some time is evident
- The majority think it will be at least 6 months before we’re back to normal and 8% of us don’t think
life will ever be the same again. Males, those with children and younger age groups are more likely
to be positive about the recovery time-scale
• As well as hitting our ‘happiness’ wall, we also are struggling to feel any more comfortable
with the idea of getting back out in the world – despite the prospect coming ever closer
• Whilst we seemed to be a little more optimistic about our finances in early May, recent
weeks have seen another downturn with levels returning to those seen much earlier in the
lockdown
• Missing family and friends continues to be the most challenging and heartfelt emotion
people have endured during the lockdown, but the indications are that this may be abating,
aligning with recent relaxations in social interactions with non-household members
• We may look back with ‘lockstalgia’ at the Government funded ‘bubble’ we’re currently in,
but underlying this we’re all too aware that we’ll ultimately need to face the huge financial
and social damage the pandemic has caused
5
Mood of the Nation | How are people feeling?
Overall sentiment is becoming less negative as time passes but a huge diversity of emotions still
exist, reflecting different living situations / circumstances
Spontaneous % of
sentiment households
Worried 18%
Sentiment
Happy 18% score:
Bored 18% -0.24
Anxious 16%
Tired 13%
Sentiment through time
-0.07 -0.07 -0.11
-0.18 -0.15 -0.17
-0.27
-0.46 -0.44
Wk 1 Wk 2 Wk 3 Wk 4 Wk 5 Wk 6 Wk 7 Wk 8 Wk 9
Every verbatim response is coded on a scale of -2 to +2 to give an average
sentiment score. Sentiment score verbatim coding example:
+2 +1 0 -1 -2
Excited Relaxed Bored Worried Scared
Q: What three words or statements best describe how you feel at the moment? 6
Mood of the Nation | How are people feeling?
People are starting to accept the situation with sentiment turning from worry to boredom
Week 1: Week 9:
23rd – 29th March 18th – 24th May
Top-5 emotions (18th – 24th May):
Happy (20%) | Bored (16%) |
Anxious (13%) | Relaxed (13%) |
Tired (13%)
Sentiment Sentiment
score: score:
-0.46 -0.11
Q: What three words or statements best describe how you feel at the moment? 7
Mood of the Nation | How are people feeling?
After 9 weeks of lockdown we’ve become less negative - but emotions have plateaued
An array of emotions in response to an unprecedented situation. A nation in confusion and
shell shock and hugely divided by personal circumstance; From the NHS worker who lives alone
General Feeling and away from their family, to those on furlough with a support network close by.
100
People are, however, becoming used to their situations and positivity is growing as time
passes…
80
60
Week 1 Week 9
Positive
40
Intense
Intense
30
Index Score
27 29 28 26
25
20
Engagement
Engagement
Intensity of reaction
6
Intensity of reaction
0
-20 -20 -17
Negative
-40
Click on the emoji that best describes
-60 how you feel about life, the world and
everything……
-80
Mild
Mild
-100
Wk 1 Wk 2 Wk 3 Wk 4 Wk 5 Wk 6 Wk 7 Wk 8 Wk 9
Negative Positive Negative Positive
What is the Index Score?
The index score ranges between -100 - +100, and combines the
Enjoyment Enjoyment
positivity + negativity of our emotional response (Enjoyment) and
the strength of that response (Engagement). The closer the
score to +/-100, the more intense the response General feeling is most positive among men, those with
children and households with higher incomes
Q1. Click on the emoji that best describes how you feel about life, the world and everything (general sentiment) 8
Mood of the Nation |Emotional response to key aspects of our lives
Being deprived of our holidays consistently elicits the strongest and most negative response from
the nation!
Shopping for Support from
Eating & Grocery
Holidays Clothing & financial
Drinking out Shopping
Footwear Institutions
Total: -45 -38 -36 -12 20
Index Scores
Positive
19 20 23 22
15 18 18
7 13
4
-4 5 Wk 6 Wk 7 Wk 8 Wk 9
Wk 1 Wk 2 Wk 3 Wk 4 Wk
Wk 1 Wk 2 Wk 3 Wk 4 Wk 5 Wk 6 Wk 7 Wk 8 Wk 9 Wk 1 Wk 2 Wk 3 Wk 4 Wk 5 Wk 6 Wk 7 Wk 8 Wk 9 Wk 1 Wk 2 Wk 3 Wk 4 Wk 5 Wk 6 Wk 7 Wk 8 Wk 9
Wk 1 Wk 2 Wk 3 Wk 4 Wk 5 Wk 6 Wk 7 Wk 8 Wk 9 -12
-17
-22 -22 -21 -18
Negative
-31 -32 -30
-37 -34 -36 -37 -32 -37
-38 -39 -38
-41 -39
-44 -42 -45 -45 -47 -45
-48
-54
Our response to the Not being able to As retailers and Positivity towards The financial
thought of holidays eat/drink out is a customers alike clothes shopping institutions are doing
(or lack of them!) major problem for adapt, feelings has grown but as we a ‘okay’ at
elicits the strongest us; We’re deprived toward grocery near being able to supporting us, but a
and most negative of what we miss shopping are get back out there, tepid response at
reaction, particularly most – spending improving but it’s our feelings towards best
among households time with our friends clearly a long way it are in a state of
with children and family from becoming an flux!
enjoyable activity
Q1. Click on the emoji that best describes how you feel about grocery shopping / shopping for clothing + footwear / not being able to go out to pubs, bars + restaurants / holidays in the UK and abroad / banks,
mortgage lenders and credit card providers in terms of how they are supporting you during the coronavirus pandemic? 9
Mood of the Nation | What people are missing most
People really miss seeing other people and dislike the new challenge of grocery shopping. Until
socialising is permitted, clothes shopping is on the back-burner!
Things we
really miss
1. Seeing friends & family 2. Normal grocery shopping 3. Eating & drinking out
Things we
can do
without
12. Clothes shopping 11. Religious meetings 10. Playing sport
Q: Which of these elements of everyday life are you missing the most? 10Mood of the Nation | What people are missing most
People are missing family and friends as much. Grocery shopping is less of a challenge than it was
6 weeks ago
% by week of lockdown
What do people miss about ‘normal’ life Week 1 Week 7 Week 8 Week 9
56
Spending time with family 56 59 60 60
36 Socialising with friends
50 is now permitted at a
Socialising with friends 50 54 51 47 distance so is declining
15
in terms of being
41 “missed”
Normal grocery shopping 41 32 30 36
11
Steady increase in
40
Eating & drinking out 40 41 43 45 people missing being
9
able to go out for food
21 / drinks
Not being able to go to work 21 18 17 15
7
17
Watching sport 17 14 16 19
5
14
Children going to school 14 15 14 12
4
10
Playing sport 14 15 16 13
4
14
Going to cinema / theatre-Rank 12 16 17 15
3
8
Religious / faith meetings & services 10 7 11 9
3
12
Beauty treatments / Hair dressing 8 9 7 7
2
Top-3 missed
8
Clothes shopping Most missed 8 7 7 9
1
Base: Total Sample (3,410 | 500 per 7-days)
Q: Which of these elements of everyday life are you missing the most? 11Mood of the Nation | Optimism about personal life & financial situation
After a lift in optimism about finances in early May, we’re seeing a downturn in positivity
returning to levels seen much earlier in the lockdown
Feeling about personal life and
financial situation
3 4 Pessimism most
Evolving levels of optimism
6 6 prevalent among 7-day rolling average
younger, lower income
households 59 59 60 60 59 59 60 59 60
19
59 58 58 58 58 58 58 59
17 57 57 58 57 58 57 57 58
56 57 56 57 57
55 55 55
54 54 54 55 54 55 54 54 55 55
54 54 54
% Extremely / very / somewhat optimistic
53 53 53 53
52 52 52 52 52
51 51 51 52 51 51 52
50 51 50 51 51 51 50 51 51 51 51
19 49 50 50 50 50
49 49 48 49 49
% giving each answer
25 48 48 48 48 48 48 48
47 47 47 47 48 47
47 47 46
46 46
44 44 44
43
42
41 41
33
30
54% 48%
optimism
optimism
15 13
6 5
26-03 - 01-04
27-03 - 02-04
28-03 - 03-04
29-03 - 04-04
30-03 - 05-04
31-03 - 06-04
01-04 - 07-04
02-04 - 08-04
03-04 - 09-04
04-04 - 10-04
05-04 - 11-04
06-04 - 12-04
07-04 - 13-04
08-04 - 14-04
09-04 - 15-04
10-04 - 16-04
11-04 - 17-04
12-04 - 18-04
13-04 - 19-04
14-04 - 20-04
15-04 - 21-04
16-04 - 22-04
17-04 - 23-04
18-04 - 24-04
19-04 - 25-04
20-04 - 26-04
21-04 - 27-04
22-04 - 28-04
23-04 - 29-04
24-04 - 30-04
25-04 - 01-05
26-04 - 02-05
27-04 - 03-05
28-04 - 04-05
29-04 - 05-05
30-04 - 06-05
01-05 - 07-05
02-05 - 08-05
03-05 - 09-05
04-05 - 10-05
05-05 - 11-05
06-05 - 12-05
07-05 - 13-05
08-05 - 14-05
09-05 - 15-05
10-05 - 16-05
11-05 - 17-05
12-05 - 18-05
13-05 - 19-05
14-05 - 20-05
15-05 - 21-05
16-05 - 22-05
17-05 - 23-05
18-05 - 24-05
Personal Life Financial Situation
Extremely pessimistic
Very pessimistic
Somewhat pessimistic
Neither optimistic nor pessimistic
Somewhat optimistic Personal Life Financial Situation
Very optimistic
Extremely optimistic
Q: Thinking about your personal life, how optimistic or pessimistic are you about the future? Q: Thinking about your financial situation, how optimistic or pessimistic are you about the future? 12Mood of the Nation | Impact on household income
Coronavirus has had a direct negative impact on the incomes of around half of all UK households
Has your household income
Financial impact by week
declined as a direct result of the
coronavirus pandemic? 1 2 2 1 2 2 4 4 4
2
16
48 47 49 47 44
50 49 50
57
% giving each answer
Decline in
income
49 49%
33 32 31
31 31 35 41
27 34 32
19 17 21 18
15 16 14 14
11
Declined significantly Decline slightly
Week 1 Week 2 Week 3 Week 4 Week 5 Week 6 Week 7 Week 8 Week 9
wc 23rd wc 30th wc 6th wc 13th wc 20th wc 27th wc 4th wc 11th wc 18th
No change Gone up March March April April April April May May May
Q: Has your household income declined as a direct result of the coronavirus pandemic? 13Mood of the Nation | Comfort in crowds
Levels of discomfort in crowds have settled down but people are unlikely to rush back to busy
places as soon as restrictions are lifted
How comfortable people feel in
public spaces and shops
Evolving levels of discomfort in crowds
7-day rolling average
32
39 86
% not very comfortable / very uncomfortable in crowds
84 84 84 83 84 84 84 84
83 83 83 83 82 83 83
82 83 83 82 83 83 83 82 82 83 82 82 82 82
82
81 82 81 81 81
80 81
80 79 79 79 80
79 79 79 78 78 79 79
79% 80%
78
77
76
78
77 76 77 77
78 78 77
77 77 76 77
78
77 77 77 77 78
78 78
78 77 78 77
77 77 77 76
78
77
76 76 76
76 75 75 76 76 76 76 76
76
uncomf- uncomf- 75 75
75 75
ortable ortable 73
48
40
% giving each answer
16-34 35-54 55+
By age group… years years years
% comfortable 27 20 16
18 17
% uncomfortable 73 80 84
3 3
26-03 - 01-04
28-03 - 03-04
30-03 - 05-04
01-04 - 07-04
03-04 - 09-04
05-04 - 11-04
07-04 - 13-04
09-04 - 15-04
11-04 - 17-04
13-04 - 19-04
15-04 - 21-04
17-04 - 23-04
19-04 - 25-04
21-04 - 27-04
23-04 - 29-04
25-04 - 01-05
27-04 - 03-05
29-04 - 05-05
01-05 - 07-05
03-05 - 09-05
05-05 - 11-05
07-05 - 13-05
09-05 - 15-05
11-05 - 17-05
13-05 - 19-05
15-05 - 21-05
17-05 - 23-05
Crowds of people in Crowds of people in
public spaces shops
Completely comfortable Quite comfortable
Not very comfortable Very uncomfortable
Crowds in public spaces Crowds in shops
Q: How comfortable do you feel at the moment in crowds of people in public spaces / crowds of people in shops? 14Mood of the Nation | How long is this going to last?
There’s continued realisation that things are going to take a long time to return to any type of
normal
How long will it be before life
Expect duration by week
returns to normal?
7 8 9 5 6 6 8 8 6
Males, younger age
7 3 groups are those with
8 14 children in the
household are more
positive about the 42 42 38 45 47
recovery timescale 57 54 62
% giving each answer
63
44%
18 within 6-
months
27
51 50 53 50 47
37 38
29 32
23
1 month
2-3 months Week 1 Week 2 Week 3 Week 4 Week 5 Week 6 Week 7 Week 8 Week 9
4-6 months
wc 23rd wc 30th wc 6th wc 13th wc 20th wc 27th wc 4th wc 11th wc 18th
7-12 months
More than a year March March April April April April May May May
Life will never be the same again I have no idea! % MORE THAN 6-MONTHS % WITHIN 6-MONTHS
I have no idea!
Q: How long do you think it will be before life returns to “normal" after this coronavirus pandemic? 15Mood of the Nation | How does the nation segment?
Six segments have emerged based on how people feel about what’s going on in their lives during
the Covid-19 crisis
Segment 1 Segment 2 Segment 3
“I’m alright Jack” “My finances have taken a hit but I want to ”I’m living a better lifestyle now”
start spending and socialising with my mates!”
Segment 1 Bio: It’s been a challenge, but I’m lucky enough to be on a fairly
13 Bio: I just want to get back to normal. I’ve got a decent
Bio: I’ve got less money now which is a concern, but I honestly good income still. I’ve re-evaluated my priorities and learned lots
income and can weather this storm okay – in fact it really about keeping my family happy and well in these turbulent
just want to get back out there as I miss too many things about
hasn’t affected me that much. I’m not too worried about my old life. I really want to hang out with friends again and shop times. I’m doing more cooking from scratch, buying healthier
contamination risks so am comfortable about going out for clothes (although I am shopping more online now). I’m pretty products and throwing away less food. I’m not comfortable
(eating / drinking especially) and I certainly want to go on comfortable about the idea of being in public spaces and not about going out yet but do at least feel informed about the
19 with my overseas holiday later this year! bothered if there aren’t many safety measures in place. current situation.
Segment 2
Skews: younger, male, lower income Over-indexes on: Missing playing sport & religion.
Skewing 25-34, mid-high income
Pessimistic Optimistic Pessimistic Optimistic Pessimistic Optimistic
(about future) (about future) (about future) (about future) (about future) (about future)
18 Segment 3 Uncomfortable Comfortable Uncomfortable Comfortable Uncomfortable Comfortable
(in public spaces) (in public spaces) (in public spaces) (in public spaces) (in public spaces) (in public spaces)
Segment 4 Segment 5 Segment 6
“When can I see my Grandkids again?” “Money has always been tight so is still a “My world has been turned upside-down”
Bio: I’m really looking forward to seeing my grandchildren concern - seeing my friends would really help!” Bio: My income has been significantly affected and
19 Segment 4
again when the time’s right, but I don’t really know when Bio: I’m a bit strapped for cash although I didn’t have a finances are a real concern. Non-essential spend on
that will be. My income hasn’t been affected much so great deal to start with, but I’ve got used to spending less clothes, eating out etc. are low priority now. Any grocery
things haven’t changed a great deal but I do miss going to now. That said, life’s too short to be too sensible and I shopping I do is promotion-driven. I’m unlikely to go on
the shops for my groceries. I’ve started shopping online want to start enjoying myself again - I really miss my holiday this year due to lack of money but I’m also not
and might even carry on shopping this way in the future, friends! really comfortable with the idea of being out and about.
Segment 5 but I won’t be booking any overseas holidays for a while for Over-indexes on: Missing work
17 safety reasons Skews: female Skews: 35-64 and with children.
Skews: older 55+/Retired.
Pessimistic Optimistic Pessimistic Optimistic Pessimistic Optimistic
(about future) (about future) (about future) (about future) (about future) (about future)
15 Segment 6 Uncomfortable Comfortable Uncomfortable Comfortable Uncomfortable Comfortable
(in public spaces) (in public spaces) (in public spaces) (in public spaces) (in public spaces) (in public spaces)
16Grocery Shopping What is happening with grocery shopping and how are different grocers performing?
COVID-Tracker | What about grocery shopping?
Grocery spend is normalising and the shift to online grocery shopping continues
• Although grocery spend has declined in recent weeks, it is still very healthy and in line with
the ‘stock-piling’ days (we hope) of old
• This is despite many suffering a reduction in household income, and 1 in 2 claiming to be
more careful about grocery expenditure during these uncertain times
• People are changing the way they shop and are becoming more ‘savvy’ about the way they
buy and use food:
> More cooking from scratch, more meal planning, more buying in bulk
> Less throwing away food, trying ‘new’ brands and products, doing ‘top-up’ shops
• Despite less than perfect online shopping experiences and delivery slots, an increasing
proportion of households are going online to do their grocery shopping.
- During the past week 36% of households claim to be shopping more online for groceries
- Amazon was becoming an increasingly popular place to buy groceries but that has abated
- The popularity of Lidl / Aldi is bouncing back following a move away to retailers that offer online
shopping
• Fair play to our grocery retailers – they’re dealing with the situation and getting better
- Shopping experiences, range & availability, accessibility are all improving
- Co-op is closing the gap with Waitrose, M&S and Sainsburys when it comes to being seen as a
‘responsible retailer’ – the same cannot be said of Amazon!
18Grocery Shopping | Channel spend on groceries
Grocery spend has declined although levels are still up in comparison to Week 1. The switch to
buying groceries online continues to grow week-on-week
Past 2-week spend on groceries Has the coronavirus changed how
£155 you choose to shop for groceries?
£150
£138 £137
£134
£130
£123 £125 11
16
Net shift to online
In-store
£110 by week:
spend 8 Week 1: +7
£105 4 Week 2: +8
£104 Online Net shift Week 3: +3
£98 spend to online
£98 £101 £91 Week 4: +8
£92 £90 +12% Week 5: +19
Total
Week 6: +13
£92 Spend
Week 7: +15
Week 8: +16
Week 9: +23
52
£50 £45
£36 £40 £36 £35 £39 Doing much more online
16% spend £31 30% spend
online £18 online
Doing a little more online
Week 1 Week 2 Week 3 Week 4 Week 5 Week 6 Week 7 Week 8 Week 9 Made no difference
(wc 23rd (wc 30th (wc 6th (wc 13th (wc 20th (wc 27th (wc 4th (wc 11th (wc 18th Doing a little more in-store
March) March) April) April) April) April) May) May) May) Doing much more in-store
%
spending
anything 24% 30% 31% 34% 38% 36% 31% 34% 37%
online
Base: Total Sample (3410 | 500 per week)
Q: How much money have you spent on groceries during the past 2 weeks? Q: Has the coronavirus changed how you choose to shop for groceries? 19Grocery Shopping | Changing spending habits
Declining income and uncertain times have led to people being consistently more careful with
grocery spend
Are you being any more careful
with money when shopping for
Grocery spending care by week
groceries than you have been in
the past? 9 8 10 8 9
12 14 12 12
10
19
37 39 30 36 39 34
40 36
38
% giving each answer
More
careful
36
53%
39 38
35 32 31 37
31 37
32
35
20 21 19 21 18 19
16 17 16
Much more careful A little more careful
Week 1 Week 2 Week 3 Week 4 Week 5 Week 6 Week 7 Week 8 Week 9
wc 23rd wc 30th wc 6th wc 13th wc 20th wc 27th wc 4th wc 11th wc 18th
No change Less careful March March April April April April May May May
Households being most careful with money:
Younger | With kids | Those whose income has
already gone down | South
Base: Total Sample (3410 | 500 per week)
Q: Are you being any more careful with money when shopping for groceries than you have been in the past? 20Grocery Shopping | Where are people shopping for groceries?
Fluctuations in store usage reflect the difficulties experienced in availability of products and online
delivery slots
Average no. of
retailers in past 2
weeks:
% households shopping with each retailer in past 2 weeks Number of retailers used for Week 1: 2.3
groceries in past 2-weeks
50 50 Week 2: 2.3
Week 1 Week 2 Week 3 Week 4 Week 5 Week 6 Week 7 Week 8 Week 9
46
45 46 46 45
5
Week 3: 2.2
43
43 16 27
Week 4: 2.3
36
35 35
Week 5: 2.4
% mentioning each retailer
34
33 33
31
32 21
30 30
29
28
28 Week 6: 2.3
26
27 27 32
25 25 24 25
24 24
23 23 22 23
Week 7: 2.4
22 22 21 21 21
21
20 20 20
20 20 20 19 19
18 18 18 18 18 18 18 One Two Three Four+ None Week 7: 2.4
16 17 17 16 17 17
16 15
13
13 12
12
11 11
10 10 10
9 9 10
8 8 8 8 8
8 8 8 8 8 8 8
7
4 4
3 3
3
2 2 2 3 2
Tesco Sainsburys ASDA Aldi Lidl Morrisons Co-op M&S Food Waitrose Amazon Ocado
Steady weekly increase
in use of Amazon in
initial stages of
lockdown but has the
peak now been
reached?
Base: Total Sample (3410 | 500 per week)
Q: Where have you shopped for groceries during the past 2 weeks? 21Grocery Shopping | Loyalty towards grocery retailers?
The discounters and the Co-op have shown the most positive gains in customer loyalty
Small but loyal
following of
Week-by-week loyalty to each retailer
Amazon
Amazon grocery Weeks 1-2 Weeks 3-4 Weeks 5-6 Week 7-8
customers 23rd March - 5th April 6th - 19th April 20th April - 3rd May 4th - 17th May
67 64
% extremely / very loyal
61 60
57 54 55 55 55
51 51 49 49 49
44 47 43 44 42 46
Ocado M&S Food Strong loyalty
towards Sainsburys
Aldi Sainsburys
Waitrose
Lidl
Amazon Ocado M&S Food Waitrose Sainsburys
ASDA
Tesco
% extremely / very loyal
54 53 53
Loyalty to each retailer
Most used grocery 50
retailer but lower 48
Morrisons 43 45
42 40 40 42
loyalty than others 39 38 39 37 38 39
Co-Op 35 35 32 36
32 33 30
Aldi ASDA Lidl Tesco Morrisons Co-op
Prominence for grocery shopping
Base: Total Sample (3410) | Based on all shopping with each retailer
Q: Where have you shopped for groceries during the past 2 weeks? Q: And how loyal do you feel towards RETAILER? 22Grocery Shopping | How are grocery retailers performing?
Despite it being the most popular grocery store used, Tesco is outperformed on all metrics by
other stores suggesting ‘convenience’ is a key driver in choice of food retailer
Data covers 26th March – 11th May 1st 2nd 3rd 4th 5th
Prominence
% shopping in past 2 weeks
Loyalty
% extremely / very loyal to each retailer
Being a responsible retailer
Feeling that the retailer is on your side
Retailer performance ratings
Ease of accessing the store (queues,
crowds, etc.)
Shopping experience
Range of different products available
Delivery lead times when buying online
Value for money
Availability of products
Base: Total Sample (3410 | All shopping with each retailer in past 2 weeks) 23Grocery Shopping | Grocery retailer performance
Waitrose, M&S and Sainsburys are rated the most ‘responsible retailers’ but the Co-op is closing the
gap with a steady improvement in perceptions week on week
“Being a responsible retailer”
4.10
4.08
4.03 Amazon is seen as ‘least
4.00 responsible’ following
bouts of negative press
3.93
Average rating (5=excellent)
3.92 3.91 3.91 3.91 throughout the crisis
3.85
3.82
3.75
All Grocers Waitrose M&S Food Sainsburys Aldi Morrisons Tesco Co-op Ocado Lidl ASDA Amazon
Rating by week
4.18 4.13 4.10 4.12 4.15
4.09 4.11 4.09 4.06 4.05 4.07
Weeks 1-2 3.98 4.01 3.99 4.00 4.03
3.91 3.94 3.89 3.93 3.86 3.94 3.93 3.97 3.95 3.94
23/03 - 05/04 3.86 3.91 3.87 3.90
3.83 3.81 3.85 3.90 3.85
3.80 3.76 3.81 3.75 3.77 3.81 3.77
Weeks 3-4 3.60 3.65
06/04 -19/04
Weeks 5-6
20/04 - 03/05
Week 7-8
04/05 - 17/05
Waitrose M&S Food Sainsburys Aldi Morrisons Tesco Co-op Ocado Lidl ASDA Amazon
Base: Total Sample (3410) | Based on all shopping with each retailer
Q: How would you rate RETAILER in terms of…? 24Grocery Shopping | Grocery retailer performance
M&S continues to be the top retailer for supporting customers during the Covid-19 crisis
“Feeling that the retailer is on your side (i.e. trying to help)”
4.08
3.99 3.99
Average rating (5=excellent)
3.97
3.90
3.85
3.80
3.78 3.78 3.78 3.77 3.77
All Grocer M&S Food Waitrose Aldi Ocado Sainsburys Tesco Morrisons ASDA Amazon Co-op Lidl
Average
Weeks 1-2 Rating by week
23/03 - 05/04 4.10 4.10 4.12 4.07 4.12 4.11 4.06 4.10
4.02 3.96 4.00 3.99
Weeks 3-4 3.92 3.91 3.95 3.91 3.95 3.90 3.93
3.84 3.83 3.82 3.83 3.86 3.82 3.79 3.77 3.76 3.77 3.75 3.78 3.79 3.76 3.79 3.76 3.72 3.73 3.81
3.75 3.72 3.70 3.71
06/04 -19/04 3.66
3.60
Weeks 5-6
20/04 - 03/05
Week 7-8
04/05 - 17/05
M&S Food Waitrose Aldi Ocado Sainsburys Tesco ASDA Morrisons Amazon Co-op Lidl
Base: Total Sample (3410) | Based on all shopping with each retailer
Q: How would you rate RETAILER in terms of…? 25Grocery Shopping | Grocery retailer performance
Accessibility has been a challenge but is becoming less of an issue for many retailers
“Ease of accessing the store (queues, crowds, etc.)”
4.00
Average rating (5=excellent)
3.91
3.88
3.83 3.82
3.81 3.81
3.76
3.71
3.60
All Grocer M&S Food Waitrose Aldi Co-op Sainsburys Lidl Morrisons Tesco ASDA
Average
Weeks 1-2 Rating by week
23/03 - 05/04 4.03 4.08 4.04 4.00 3.96
4.07
3.97
3.89 3.89 3.91 3.90 3.90 3.94
Weeks 3-4 3.83 3.78 3.84 3.79 3.74 3.79 3.80 3.84 3.83 3.84
3.73
3.80 3.84
3.70 3.71 3.65 3.65 3.64 3.69
06/04 -19/04 3.64 3.58 3.64
3.55
Weeks 5-6
20/04 - 03/05
Week 7-8
04/05 - 17/05
M&S Food Waitrose Aldi Co-op Sainsburys Lidl Morrisons Tesco ASDA
Base: Total Sample (3410) | Based on all shopping with each retailer
Q: How would you rate RETAILER in terms of…? 26Grocery Shopping | Grocery retailer performance
As retailers and customers alike adapt to the new conditions, the shopping experience has
improved for most retailers since the start of lockdown
“Shopping experience”
4.03
3.99
Average rating (5=excellent)
3.95 3.95
3.82
3.80
3.76
3.72
3.70 3.69
3.64
3.61
All Grocer Amazon Waitrose M&S Food Ocado Aldi Sainsburys Lidl Tesco Morrisons ASDA Co-op
Average
Weeks 1-2 Rating by week
23/03 - 05/04 4.20
4.13 4.07
4.02 4.03 3.98 4.00 3.96 4.00
3.94 3.93 3.92 3.95 3.91 3.87
Weeks 3-4 3.83 3.89
3.81 3.78
3.89 3.85
3.78 3.80 3.79
3.72 3.74 3.76
06/04 -19/04 3.71 3.71 3.69 3.71 3.63 3.64 3.63 3.63 3.67 3.62 3.71 3.69 3.71
3.60 3.60
3.51 3.55
Weeks 5-6
20/04 - 03/05
Week 7-8
04/05 - 17/05
Amazon Waitrose Ocado M&S Food Aldi Sainsburys Lidl Tesco Morrisons ASDA Co-op
Base: Total Sample (3410) | Based on all shopping with each retailer
Q: How would you rate RETAILER in terms of…? 27Grocery Shopping | Grocery retailer performance
In-store product ranging is improving across most supermarkets. Ocado is offering the least
consistent experience
“Range of different products available”
4.12
4.06
3.88 3.87 3.87
Average rating (5=excellent)
3.78 3.80 3.78 3.77 3.77 3.75
3.37
All Grocer Amazon Ocado Waitrose M&S Food Aldi ASDA Morrisons Sainsburys Tesco Lidl Co-op
Average
Weeks 1-2 4.25 Rating by week
4.18 4.19
23/03 - 05/04 4.11 4.16 4.07
3.97 3.98 4.03 3.98
3.93 3.90 3.94 3.93 3.95
Weeks 3-4 3.83 3.87 3.86 3.89 3.85 3.84 3.86 3.83 3.81
3.88
3.74 3.80 3.74 3.78 3.76 3.80 3.71
06/04 -19/04 3.72 3.74 3.71 3.68
3.63 3.65 3.62 3.58 3.53
Weeks 5-6 3.44
3.32
20/04 - 03/05 3.20
Week 7-8
04/05 - 17/05
Amazon Ocado Waitrose Aldi M&S Food ASDA Morrisons Tesco Sainsburys Lidl Co-op
Base: Total Sample (3410) | Based on all shopping with each retailer
Q: How would you rate RETAILER in terms of…? 28Grocery Shopping | Grocery retailer performance
Product availability is improving across most retailers as we move through the pandemic period
“Availability of products”
4.01
3.96
3.92
3.82 3.81
Average rating (5=excellent)
3.73
3.69
3.63 3.63
3.60 3.59
3.38
All Grocer Amazon M&S Food Aldi Waitrose Ocado Lidl Sainsburys Tesco Morrisons ASDA Co-op
Average
Weeks 1-2 Rating by week
23/03 - 05/04 4.13
4.05
3.98 3.95 3.94 3.99 3.88 3.99 3.94 4.00 4.00
3.92 3.88 3.88
Weeks 3-4 3.81 3.85 3.86 3.83 3.82
3.76 3.73 3.76 3.71 3.75 3.72
06/04 -19/04 3.63 3.65 3.67 3.60 3.60 3.58 3.66 3.65
3.56 3.57 3.59 3.53
3.46 3.46 3.40 3.44 3.41
Weeks 5-6
3.24 3.27
20/04 - 03/05
Week 7-8
04/05 - 17/05
Amazon M&S Food Aldi Waitrose Ocado Lidl Tesco Sainsburys Morrisons ASDA Co-op
Base: Total Sample (3410) | Based on all shopping with each retailer
Q: How would you rate RETAILER in terms of…? 29Grocery Shopping | Grocery retailer performance
Familiar line-up in terms of value perceptions
“Value for money”
4.40
4.25
Average rating (5=excellent)
3.95 3.93
3.78 3.75
3.70 3.69
3.57 3.54
3.33
3.24
All Grocer Aldi Lidl Amazon ASDA Morrisons Ocado Tesco Sainsburys M&S Food Waitrose Co-op
Average
Weeks 1-2 Rating by week
23/03 - 05/04 4.55
4.33 4.39 4.40 4.33
4.22 4.14 4.27
Weeks 3-4 4.06 4.05
4.00
06/04 -19/04 3.84 3.83 3.89 3.94 3.87 3.83 3.82
3.69 3.72 3.68 3.71 3.63 3.74 3.68
3.65 3.62 3.57 3.59
Weeks 5-6 3.56 3.60 3.59
3.50 3.55 3.59
3.44 3.42 3.47
3.38
20/04 - 03/05 3.20 3.28 3.27 3.19
3.13
Week 7-8
04/05 - 17/05
Aldi Lidl Amazon ASDA Morrisons Ocado Tesco Sainsburys M&S Food Waitrose Co-op
Base: Total Sample (3410) | Based on all shopping with each retailer
Q: How would you rate RETAILER in terms of…? 30Grocery Shopping | Grocery retailer performance
Tesco, Sainsburys and Morrisons have shown the most improvement with online fulfilment
“Delivery lead times when buying online”
4.01
3.95
3.86
3.76 3.75
Average rating (5=excellent)
3.69
3.53
3.46 3.45
All Grocer Amazon Waitrose Ocado M&S Food Sainsburys ASDA Tesco Morrisons Co-op Aldi Lidl
Average
Weeks 1-2 4.27 Rating by week
23/03 - 05/04 4.09 4.04 4.03
3.95 4.00 4.00 3.95
3.85 3.88 3.89
Weeks 3-4 3.82 3.81 3.79 3.75
3.67 3.73 3.72 3.68 3.71 3.69
06/04 -19/04 3.57 3.58 3.63 3.57
3.56
3.46 3.48
Weeks 5-6 3.40
20/04 - 03/05 3.23 3.27
Week 7-8 2.96
04/05 - 17/05
Amazon Waitrose Ocado M&S Food Sainsburys ASDA Tesco Morrisons Co-op Aldi Lidl
Base: Total Sample (3410) | Based on all shopping with each retailer
Q: How would you rate RETAILER in terms of…? 31Grocery Shopping | Spending Habits
Nearly half have adapted their grocery shopping habits as a result of reduced household
income, although many expect to revert to old ways once normality returns
Which phrase best describes your current “I’ll go back to my old grocery
situation as a result of the coronavirus pandemic shopping habits once the
in terms of household spend on groceries pandemic is over”
% agreement
2
15 16
No negative impact
My household income hasn’t really changed and I even feel
56 better off (due to the restrictions on spending), so my grocery
shopping habits have remained largely the same
Moderate impact 6 in 10 likely to revert to old
My household income has dropped and I am uncertain about shopping habits.
the future so I’ve become more savvy in my shopping, seeking
out food and grocery items that offer better value for money 27
than before
34
Heavy impact 40
My household income has been seriously reduced and I am
now shopping only for the essentials and looking out for the
10 cheapest possible food and grocery items
Total
Agree strongly Agree Neither/nor
Households most likely to have had a drop Disagree Disagree strongly
in household income:
Under 54yrs| With kids
Base: Total Sample (1289 / 1740)
Q. Which one of these phrases best describes your current situation as a result of the coronavirus pandemic in terms of your household spend on groceries? / Agreement: I’ll go back to my old grocery shopping habits once the pandemic is over) 32Grocery Shopping | Behaviour Changes
People are more likely to be planning their meals, cooking from scratch and are far less wasteful
than they used to be before the pandemic
Changes in shopping habits since C-19
% Doing more of % Doing less of
Highest among those whose income
Cooking from scratch 5 38 and subsequently grocery spend has
been most reduced
Meal planning 7 31
Buying larger pack sizes or in bulk 8 23
Buying local or British produce 4 23
Using smaller convenience stores 13 20
The younger the consumer, the
more likely they are to be
Buying healthier products 6 19
buying more healthy products
during lockdown
Doing small 'top up' shops 25 18
Looking for products on promotion 9 16
Using independent stores, farm shops etc 9 14
Buying pre-packed fruit and veg (vs. loose) 6 13
Trying new products / brands 11 12
Buying processed foods 13 10
Throwing away food 27 2
Base: Total Sample (1585)
Q: Compared to your grocery shopping behaviour before Covid-19, would you say you are doing MORE / LESS of the following? 33Grocery Shopping | Health Credentials
Low sugar, low fat, immunity, vitamin and salt content are the health credentials consumers
are most interested in since the pandemic began
Relative importance of health credentials since C-19
% more important % less important
Low sugar content 8 26
Low fat content 9 23
Contains ingredients to boost the immune system 5 21
High vitamin content 7 20
Low salt content 7 20
Contains only natural ingredients 6 18
Contains ingredients to support heart health 5 15
Contains ingredients to support digestive health 6 14
Contains ingredients to support bone health 6 10
71% - none of 45% - none of
these are LESS these are more
important important
Base: Total Sample (1289)
Q. When it comes to health, which of these would say has become MORE / LESS important to you as a result of the coronavirus pandemic when it comes to the food and drink you buy? 34Fashion Retail How are people feeling about shopping for clothing & footwear at the moment?
COVID-Tracker | What about clothing & footwear?
People have ‘settled in’ to not going shopping for clothing and footwear – following a surge in
spending interest a few weeks ago, things have returned to levels similar to at the start of lockdown
• While the shift to shopping online for clothing & footwear is still very evident the level of spend
has dropped over the past few weeks and appears to now be plateauing:
- We saw a significant uplift in activity towards the end of April when people started
feeling a bit more ‘chipper’ about this whole situation
- Since then there has been an increasing realisation and acceptance that we’re in this for
the longhaul and buying clothing & footwear has slipped back down the list of priorities
• Mixed news for online vs. offline clothing retailers:
- Digital channels are taking the lions share of a tepid clothing market but people are
becoming less content with shopping online for clothing & footwear
- Bricks & mortar have been closed, and people are increasingly missing them. However,
people primarily don’t see the point in buying new outfits at the moment so any sales
will likely focus on casualwear, basics, sportswear and childrenswear. There is also little
evidence saving money for a post-lockdown shopping spree.
• We will watch with interest when stores are (hopefully) allowed to re-open in June.
36Clothing & footwear | Channel spend on clothing & footwear
Decline in spend on clothing and footwear after an initial surge has now plateaued
Past 2-week spend on clothing & footwear
Has the coronavirus changed how
7-day rolling average
40 you choose to shop for clothing &
37 38 38 38 38 footwear?
34 35
34 33
31
32 22 9
31
29 29 29 28 29
28 27 28
27
26 27
£48 £47 27
26 26 26 25 26
£45 £46 25 25 25
24 24 £42 £41 £40 £41 24 24 14
22 £39
21 21 £37 £36
17 18 £31
£33 £33 £32 Net shift
17 16
15 15 15 15 15 15 £33 £34 £28 to online
14 13 14 14 15 15 £24 £28
£31 £31 £26 £26
£23
£26
£25
£20
£21 £21 £22
£26 £29
£30 £30
£23
£19
£21 £20 +23%
£28 £19 £18
£18 £29 £17 £16 £17
£16 £16 £16 £17 £22 £26 £25 £24 £17
£14 £14 £14 £14 £14 £15 £14 £15
£13 £22
£10
£12 £11 £17 £22 £20 £18 £20 £19
£9 £9 £9 £15 £16 £16 £18 £14 £13
£13 £11 £12 £15 £15 £12 £11 £12 £13 £13
£13
£9 £9 £10 £10 £11 £13
£11 £12 £10 £11
£8 £7 £9 £13 £14 £14 £15 £15 £14 74
£6 £6 £6 £7 £12 £10 £11
£9 £9 £7 £8 £8 £8
£6 £5 £6 £7 £6 £5 £5 £6 £6 £6 £5 £5 £4 £3 £5 £5 £5 £6 £7 £5 £5
£3 £3 £3 £3 £4 £4 £4 £4 £5 £5 £4 £5 £5 £5 £5 £3 £5 £3 £4 £5
26-03 - 01-04
27-03 - 02-04
28-03 - 03-04
29-03 - 04-04
30-03 - 05-04
31-03 - 06-04
01-04 - 07-04
02-04 - 08-04
03-04 - 09-04
04-04 - 10-04
05-04 - 11-04
06-04 - 12-04
07-04 - 13-04
08-04 - 14-04
09-04 - 15-04
10-04 - 16-04
11-04 - 17-04
12-04 - 18-04
13-04 - 19-04
14-04 - 20-04
15-04 - 21-04
16-04 - 22-04
17-04 - 23-04
18-04 - 24-04
19-04 - 25-04
20-04 - 26-04
21-04 - 27-04
22-04 - 28-04
23-04 - 29-04
24-04 - 30-04
25-04 - 01-05
26-04 - 02-05
27-04 - 03-05
28-04 - 04-05
29-04 - 05-05
30-04 - 06-05
01-05 - 07-05
02-05 - 08-05
03-05 - 09-05
04-05 - 10-05
05-05 - 11-05
06-05 - 12-05
07-05 - 13-05
08-05 - 14-05
09-05 - 15-05
10-05 - 16-05
11-05 - 17-05
12-05 - 18-05
13-05 - 19-05
14-05 - 20-05
15-05 - 21-05
16-05 - 22-05
17-05 - 23-05
18-05 - 24-05
19-05 - 25-05
20-05 - 26-05
Doing much more online
Doing a little more online
Made no difference
ONLINE spend (£) IN-STORE spend (£) TOTAL SPEND (£) % buying clothing & footwear Doing a little more in-store
Doing much more in-store
Spend on clothing and footwear highest among:
Younger people | More affluent households | Household with kids
Base: Total Sample (2,945 | 500 per week)
Q: How much money have you spent on clothing & footwear during the past 2 weeks? Q: Has the coronavirus changed how you choose to shop for clothing & footwear? 37Clothing & footwear | What have people been buying?
Clothing sales have remained reasonably consistent for the past few weeks, with a focus on the
essentials
% by week of lockdown
What clothing & footwear have people been buying? Week 1 Week 7 Week 8 Week 9
% giving each answer
Casual everyday clothes 10 7 10 13 13
Shoes and footwear 7 4 8 7 8
Sportswear / Active wear 6 2 7 6 7
Everyday basics 5 6 4 4 5
Children's clothes 5 4 6 2 5
Smart work wear 3 2 2 2 3
Going out clothes 3 2 3 2 3
Accessories 3 1 2 2 5
Licensed / Branded clothes 2 2 2 2 2
Formal occasion wear 2 2 1 3 3
Nothing 78 85 74 75 73
Base: Total Sample (2,945 | 500 per week)
Q: What categories of clothing & footwear have you bought within the past 2 weeks? 38Clothing & footwear | Prominence & loyalty for fashion & footwear
Amazon has a loyal customer base and its sales of clothing & footwear are growing – we will
monitor evolving loyalty as the coronavirus situation continues
JD Sports John Lewis Loyal customer
PrettyLittleThings ASOS Amazon base growing in
Zara fashion
Smaller but loyal
following of customers
Next
River Island
M&S
MissGuided Boohoo
Primark
Big brands with a
TK Maxx loyal following
ASDA (George) H&M
Dorothy Perkins
New Look
Debenhams
Loyalty to each retailer
Matalan
Sainsburys (TU) Prominent retailers
but less connected
Tesco (F&F) with customers
Prominence for clothing & footwear shopping
Base: Total Sample (2,945) | Based on all shopping with each retailer
Q: Prior to the coronavirus pandemic, which of these retailers did you shop with for clothing & footwear? Q: How loyal do you feel to these retailers when it comes to shopping for clothing & footwear for yourself and family members? 39Clothing & footwear | Which retailers do people miss shopping with in store?
Primark and M&S are the most missed retailers for clothing & footwear
Most missed retailers for shopping in store
21
20
% mentioning each retailer
12
10
8 8 8
7
6 6 6 6
5
4
3
2
H&M
Tesco (F&F)
Next
JD Sports
TK Maxx
M&S
Matalan
Zara
New Look
ASDA (George)
Sainsburys (TU)
River Island
Primark
Debenhams
John Lewis
Dorothy Perkins
Base: Total Sample (2,800 | 500 per week)
Q: Which, if any, of these retailers do you particularly miss being able to shop with in terms of being able to visit their stores? 40Clothing & footwear | Attitudes towards buying clothing & footwear
After a brief shift in opinion a few weeks ago, people have returned to feeling there is little point in
spending right now
Evolving attitudes towards shopping for clothing & footwear
Attitudes towards shopping for clothing & footwear 7-day rolling average
3
7 11 65
9 13
12 Strongly
15 disagree
27 21
Disagree
% agreeing with each statement
29
% giving each answer
51
27
Neither
32
34 44
35 Agree
31
34
23
Strongly
28 Agree
17 15
10
There's no point I'm happy I miss going out I'm saving money,
26-03 - 01-04
27-03 - 02-04
28-03 - 03-04
29-03 - 04-04
30-03 - 05-04
31-03 - 06-04
01-04 - 07-04
02-04 - 08-04
03-04 - 09-04
04-04 - 10-04
05-04 - 11-04
06-04 - 12-04
07-04 - 13-04
08-04 - 14-04
09-04 - 15-04
10-04 - 16-04
11-04 - 17-04
12-04 - 18-04
13-04 - 19-04
14-04 - 20-04
15-04 - 21-04
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17-04 - 23-04
18-04 - 24-04
19-04 - 25-04
20-04 - 26-04
21-04 - 27-04
22-04 - 28-04
23-04 - 29-04
24-04 - 30-04
25-04 - 01-05
26-04 - 02-05
27-04 - 03-05
28-04 - 04-05
29-04 - 05-05
30-04 - 06-05
01-05 - 07-05
02-05 - 08-05
03-05 - 09-05
04-05 - 10-05
05-05 - 11-05
06-05 - 12-05
07-05 - 13-05
08-05 - 14-05
09-05 - 15-05
10-05 - 16-05
11-05 - 17-05
12-05 - 18-05
13-05 - 19-05
14-05 - 20-05
15-05 - 21-05
16-05 - 22-05
17-05 - 23-05
18-05 - 24-05
19-05 - 25-05
20-05 - 26-05
buying new shopping online shopping for ready to go on a
clothing & for clothing & clothing & spend-up when
footwear at the footwear footwear we're allowed
moment back out
I miss going out shopping for clothing & footwear
Younger people are building up most frustration about not I'm happy shopping online for clothing & footwear
being able to go shopping and are most likely to switch to I'm saving money, ready to go on a spend-up when we're allowed back out!
spending online
Base: Total Sample (2,720 | 500 per week)
There's no point buying new clothing & footwear at the moment
Q: How much do you agree or disagree with each of the following statements…? 41Eating & Drinking Out
Are people missing not being able to go out
to eat & drink?COVID-Tracker | What about eating & drinking out?
The foodservice industry is going to have to work hard to make people feel comfortable
• The challenge for the on-trade drinking and dining industry continues and future focus has to
centre around making people feel comfortable and safe when we are allowed back out:
- The enthusiasm is there – people want to be able to go to coffee shops, bars & restaurants!
- But also the apprehension – people are feeling increasingly uncomfortable about the prospect of visiting
these places when they re-open. This apprehension is actually growing as we move through time.
• People expect change when they return to coffee shops, bars & restaurants:
- Social distancing has become the new norm: Additional spacing between tables / limiting the number of
people on-site.
- More ‘intrusive’ measures of dictating who you can dine with or putting screens up between people will
take away the point of going out.
• Operators need to find a solution which acknowledges social distancing concerns but doesn’t
defeat the object of going out. It can’t feel sterile. It can’t feel like hard work.
• The in-home market is becoming an increasing opportunity as more households turn to ordering
takeaways to sample some kind of normality:
- Takeaways are on the up with nearly half of all households ordering one recently
- Opportunity for pubs and restaurants to offer takeaways or home deliveries to generate some cashflow in
advance of re-opening
- Opportunity to venture into the ‘cook at home’ market with notable interest in the category
43Eating & Drinking | Do people miss going out to eat & drink?
People clearly miss eating & drinking out, with coffee shops (Costa in particular) top of the list
Top-10 most missed brands
45% % people saying they miss visiting each one
coffee
shops
27% 14%
21% 44%
fine dining pubs
88% 26% 12%
of people
miss going
out to eat &
drink
14% 10%
24% 32%
bars fast-food 15% 10%
36%
casual
dining 14% 9%
Base: Total Sample (2,928 | 500 per week)
Q: Which types of places in particular are you missing being able to visit? Q: Which specific chains are you missing being able to visit? 44Eating & Drinking | Do people miss going out to eat & drink?
Levels of discomfort at the idea of being in coffee shops, pubs and restaurants has levelled off over
recent weeks
How keen are you to be able to How comfortable will you feel
get back out and visiting coffee visiting these places when they
Evolving attitudes towards eating & drinking
shops, pubs, restaurants & fast- re-open?
out
food dining outlets?
6 9 12
20 83 84 85 84
13 82
79 78
77
% agreeing with each statement
72
81% 56% 64
67
63
keen to comfort-
35
get out able 56
50
25 49
44 46 46
44
36
Younger people in particular are extremely keen to get
back out to coffee shops, pubs, bars and restaurants
Completely comfortable
Extremely keen Very keen Week 1 Week 2 Week 3 Week 4 Week 5 Week 6 Week 7 Week 8 Week 9
Quite comfortable wc 23rd wc 30th wc 6th wc 13th wc 20th wc 27th wc 4th wc 11th wc 18th
Quite keen Not very keen March March April April April April May May May
Not very comfortable
Not at all keen % keen to go out
Very uncomfortable
% comfortable to go out (when restrictions
lifted)
Base: Total Sample (2,928 | 500 per week)
Q: How keen are you to be able to get back out and visiting coffee shops, pubs, restaurants & fast-food dining outlets? Q: how comfortable will you feel visiting these places when they re-open? 45Eating & Drinking | Which measures do people expect to be in-place?
People expect there to be an element of social distancing when places re-open
ENCOURAGE DISCOURAGE
Measures people expect to be in-place when places re-open visits (%) visits (%)
Additional spacing between tables 69 56 6 More spacing and less intrusive
measures are likely to be most
Limit to the number of people ‘popular’
allowed in at any one time
68 54 8
Only allowed to make cashless
payments (reducing handling of…
51 35 9
Fewer chairs around each table 48 34 6
Screens between customers and
staff at the service point / bar
45 35 7
Staff wearing PPE (gloves, face
masks, etc.)
44 33 8
Having to order at the bar /
centrally rather than having table…
29 24 10
Screens between tables 28 25 16 Screens and defining which
groups can visit will put people
Only allowed in in family groups (i.e. off coming
not to meet friends / family…
20 17 19
None of these - I expect everything
6
to be as it was
Base: Total Sample (1,202 people)
Q: When cafes, restaurants and bars re-open which, if any, of the following measures do you expect to be in place? Q: Which of these measures would encourage you to visit a cafe, restaurant or bar when they re-open? Q: Which of these measures
would actively discourage you from visiting? 46Eating & Drinking | Are people getting takeaway meals?
Notable uplift in ordering takeaways since lockdown began
Are you ordering take-away meals % households ordering takeaways
at the moment to eat at home?
8
56 53 52 55 52
56
63 64 62
% giving each answer
42%
getting 34
takeaways
58
Why not takeaways? % 36 38 40
37 38 35
Prefer cooking from scratch 36 30 30 31
I never order from take-aways 35
Being careful with money 27
Don't trust it / not comfortable 25 Frequently get takeaways 8 12 10 10 8
7 6 6 7
Occasionally get takeaways Week 1 Week 2 Week 3 Week 4 Week 5 Week 6 Week 7 Week 8 Week 9
wc 23rd wc 30th wc 6th wc 13th wc 20th wc 27th wc 4th wc 11th wc 18th
March March April April April April May May May
Not at the moment
Base: Total Sample (2,928 | 500 per week)
Q: Are you ordering take-away meals at the moment to eat at home? Q: You said you are not ordering take-away meals at the moment. Why is this? 47Eating & Drinking | Are people interested in home meal kits?
Increase in home cooking and interest in meal kits among younger people who miss going out
Interest in buying cook at home meal kits
Have you been using any 'cook at home' from familiar restaurants, to cook at home
meal subscriptions since lockdown began? while unable to go there to eat?
10 8
16-34 35-54 55+ years
years old years old old
11 Base: Total Sample 424 382 396
Use of 'cook at home' meal
41 subscriptions
27 Using pre-lockdown 21 7 2
Using these since lockdown 18 13 2
No 61 81 96
Interest in home meal kits
while unable to go out
Very interested 14 8 2
79
Quite interested 41 28 12
23 % INTERESTED 55 36 14
Yes - have been using these for a while, pre-lockdown Very interested Quite interested
Yes - started using these since lockdown Not very interested Not at all interested
No Level of interest in meal kits
from familiar restaurants has
declined significantly
(45% were interested in Week 5 of
lockdown, to 30% in week 9)
Base: Total Sample (1,202 people)
Q: Have you been using any 'cook at home' meal subscriptions since lockdown began? Q: How interested would you be in buying cook at home meal kits from familiar High Street restaurants, to cook at home while you're unable to go there to eat? 48Leisure and Travel
What are people’s attitudes to travel and
leisure activities in the future?COVID-Tracker | Holidays & leisure in 2020
A holiday in the UK is looking likely for many, but evidence that enthusiasm for an overseas
holiday is on the rise (among those who already had one booked!)
• Coronavirus continues to have an acutely devastating impact on the travel & tourism industry
with more than half of UK households (52%) having already cancelled a UK or overseas holiday
this year.
- 36% have cancelled an overseas trip | 25% have cancelled a UK trip
• There are also lots of holidays booked over the coming months with the majority of people still
eager to get away as and when restrictions allow:
- 26% have an Overseas holiday booked: 42% would love to go | 29% would go but be apprehensive
- 18% have a UK holiday booked: 45% would love to go | 29% would go but be apprehensive
• Appetite to go on holiday in the UK is growing, both among those with UK holidays already
booked as well as those without
• If an overseas holiday is not already in people’s diaries…
- there’s less and less chance they’ll book one in, with interest declining week-by-week
• But, if an overseas holiday has been booked…
- enthusiasm to go is starting to rise
• With huge levels of discomfort at the thought of going back out into public spaces, the travel
and tourism industry has to turn its attention to instilling confidence that customers will be
protected as much as is realistically possible
50Leisure and Travel l 2020 holiday plans
Majority of families have missed holidays with the proportion of future booking also declining
Have you had to cancel any holidays during Do you have any holidays booked during the
the first half of 2020? rest of 2020 (i.e. from June onwards)?
60
48
Proportion who
36 don’t have a
holiday booked
Week 4: 55%
25
26 Week 5: 57%
Week 6: 58%
18 Week 7: 64%
Week 8: 61%
Week 9: 64%
Yes - had to cancel an Yes - had to cancel a No - not yet had to cancel Yes - I have an overseas Yes - I have a holiday in the No - no holidays booked
overseas holiday holiday in the UK any holidays holiday booked UK booked
Yes - had to cancel an overseas holiday Yes - I have an overseas holiday booked
Yes - had to cancel a holiday in the UK Yes - I have a holiday in the UK booked
No - not yet had to cancel any holidays No - no holidays booked
Base: Total Sample (1431)
Q: Have you had to cancel any domestic or overseas holidays during the first half of 2020 (i.e. up until the end of May)? Q: Do you have any holidays booked during the rest of 2020 (i.e. from June onwards) 51You can also read
