European Workbook Spring 2019 - Amazon S3
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We are Hydro Flask. Index: The Hydro Flask Difference . . . . . . . . . . . . . . . . . . . . pg 4 Whatever adventure you’ve got slated for today, we’re in. From whitewater Hard Goods . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . pg 6 runs to bluebird days. From 9 a.m. What’s New . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . pg 8 meetings to sunsets against the Pacific. We’ll bring fuel worthy of the Colors . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . pg 10 moment: wickedly hot coffee, just-out- of-the-cooler-cold beverages or water Line Plan . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . pg 11 that still has ice cubes hours later. Pack what you like, and leave it to us Hydration . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . pg 12 to make sure you enjoy it later—just Large Capacity . . . . . . . . . . . . . . . . . . . . . . . . . . . pg 16 the way you like it. Beer & Wine . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . pg 17 All the science. All the heart behind our team’s mantra: “Saving the Coffee . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . pg 18 world from lukewarm.” Every hour of Food . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . pg 19 engineering that goes into each Hydro Flask product we make—it’s all for one Accessories . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . pg 20 thing: to be part of the moments that make life more exciting. Soft Goods . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . pg 22 So make your plans—big or small. Colors . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . pg 24 Line Plan . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . pg 25 Pack well. Soft Coolers . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . pg 26 And let’s go. Ice Pack . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . pg 28 Marketing Materials . . . . . . . . . . . . . . . . . . . . . . . . . pg 29
The Hydro Flask Difference Temperature TempShield® is our double wall, vacuum insulated technology that guards the temperature of any drink. It also guarantees no condensation or heat transfer to the outside of the bottle, ever. Cold stays ice cold and hot stays steaming hot for hours. Taste All of our products are made with 18/8 pro-grade stainless steel – a metal recognized for its strength and purity. It also protects against flavor transfer, ensuring today’s latte won’t taste like yesterday’s lemonade. Transport Thanks to our proprietary powder coat, your bottle stays slip-free, making it easy to go wherever you do. pg 4 / Hydro Flask Spring 2019 European Workbook Confidential / pg 5
Hard Goods Our Hard Goods Collection features our expansive line of TempShield® vacuum insulated stainless steel products and a wide array of compatible accessories to match. Our popular bottles and Tumblers deliver portable refreshment for any adventure, and our large capacity Oasis lets you fuel your entire crew. Our Coffee Collection features the new 12 oz Mug. Our new leakproof Flex Straw Lid rounds out our accessory line. Keep your favorite drinks cold or hot, hour after hour, for long-lasting, on-the-go refreshment. Anywhere. Anytime. pg 6 / Hydro Flask Spring 2019 European Workbook Confidential / pg 7
Introducing: Wide Mouth Flex Straw Lid You asked for it, you got it. Now we offer a redesigned straw lid to fit our Wide Mouth bottles that also comes with our much-loved flex strap. Flip open the straw for hydration on the go without unscrewing the lid. This leakproof newbie’s moveable flex strap makes it easy to carry your Wide Mouth bottles up your favorite trails or down to the river for the day. Leakproof Design Flex Strap Honeycomb™ Insulation Reliably sip and transport your Easy to transport and Helps keep your favorite drink without worry comfortable to carry beverage cold for hours Easy Flip Straw Compatible Easily access your drink anytime, Works with all Wide Mouth anywhere bottles for ultimate versatility BPA Free BPA and phthalate-free for ultimate purity pg 8 / Hydro Flask Spring 2019 European Workbook Confidential / pg 9
Spring ‘19 Colors Spring ‘19 Line Plan Black White Graphite Cobalt Pacific Lemon Olive Frost Jade Watermelon Lilac NEW NEW NEW NEW COLOR COLOR COLOR COLOR pg 10 / Hydro Flask Spring 2019 European Workbook Confidential / pg 11
Hard Goods: Hard Goods: Hydration: Standard Mouth Hydration: Wide Mouth The Standard Mouth bottle is ideal for sipping, The Wide Mouth bottle delivers full-on refresh- while still accommodating ice cubes. Featuring the ment for any adventure. Featuring the insulated insulated Flex Cap, designed for ultimate portability Flex Cap, designed for ultimate portability and and comfort. comfort. Product Product Features: Features: • TempShield® Double Wall Vacuum Insulation • TempShield® Double Wall Vacuum Insulation • Fits Most Backpacks And Car Cupholders • 18/8 Pro-Grade Stainless Steel • 18/8 Pro-Grade Stainless Steel 18 oz 21 oz 21 oz 24 oz • BPA-Free 18 oz 32 oz 40 oz 64 oz • BPA-Free Standard Standard Standard Standard Wide Wide Wide Wide • Proprietary Powder Coat Mouth Mouth Mouth Mouth • Proprietary Powder Coat Mouth Mouth Mouth Mouth (Sport Cap) • Lifetime Warranty • Lifetime Warranty Black Black White White Graphite Graphite Cobalt Cobalt Available Colors Available Colors Pacific Pacific Lemon Lemon Olive Olive Frost Frost Jade Jade Watermelon Watermelon Lilac Lilac Volume Volume ml / oz 532 / 18 621 / 21 621 / 21 709 / 24 ml / oz 532 / 18 946 / 32 1180 / 40 1900 / 64 Mouth Mouth Diameter Diameter Product Specs Product Specs mm / in 48.5 / 1.91 48.5 / 1.91 48.5 / 1.91 48.5 / 1.91 mm / in 58 / 2.28 58 / 2.28 58 / 2.28 58 / 2.28 Width Width mm / in 73 / 2.87 73 / 2.87 73 / 2.87 73 / 2.87 mm / in 74 / 2.91 91 / 3.56 91 / 3.56 120 / 4.7 Height Height mm / in 220 / 8.7 240 / 9.4 265 / 10.4 275 / 10.8 mm / in 205 / 8.1 230 / 9.1 265 / 10.4 265 / 10.4 Weight Weight g / oz 320 / 11.2 340 / 11.9 320 / 11.2 375 / 13.1 g / oz 325 / 11.4 475 / 16.6 500 / 17.6 905 / 31.9 Case Qty 24 24 24 24 Case Qty 24 24 24 12 Works With Works With Flex Straw Flex Straw Flex Straw Flex Straw Sport Cap Sport Cap Standard Sport Cap Lid Lid Lid Lid Mouth Flex Cap Wide Mouth Wide Mouth Wide Mouth Wide Mouth Flip Lid Flip Lid Flip Lid Flip Lid pg 12 / Hydro Flask Spring 2019 European Workbook Confidential / pg 13
Hard Goods: Hard Goods: Hydration: Kids Hydration: Tumbler Just the right size for little hands, our Hydro Flask for kids is Our TempShield® vacuum insulated stainless steel Tumbler made with the same stainless steel and double wall vacuum provides long-lasting, on-the-go refreshment. insulation as our larger bottles. Features: Features: • TempShield® Double Wall Vacuum Insulation Product Product • TempShield® Double Wall Vacuum Insulation • Narrow Design For Comfortable Hold • Silicone Flex Boot For Added Protection And Traction On • Splash-Proof Lid For Easy Transport Slippery Surfaces • 18/8 Pro-Grade Stainless Steel • Easy To Clean • Easy Sip Straw Lid • BPA-Free 12 oz 22 oz • 18/8 Pro-Grade Stainless Steel Wide • Proprietary Powder Coat Tumbler Mouth • BPA-Free (Kids) • Lifetime Warranty • Lifetime Warranty Black Black White White Graphite Graphite Cobalt Cobalt Available Colors Available Colors Pacific Pacific Lemon Lemon Olive Olive Frost Frost Jade Jade Watermelon Watermelon Lilac Lilac Volume Volume ml / oz 254 / 12 ml / oz 650 / 22 Mouth Mouth Diameter Diameter Product Specs Product Specs mm / in 58 / 2.28 mm / in 80 / 3.1 Width Width mm / in 77 / 3.03 mm / in 74 / 2.91 Height Height mm / in 175 / 6.8 mm / in 198 / 7.8 Weight Weight g / oz 274.4 / 9.68 g / oz 345 / 12.1 Case Qty 24 Case Qty 24 Works With Works With 22 oz 22 oz Wide Mouth Wide Mouth Flex Straw Tumbler Lid Tumbler Flex Cap Flip Lid Lid Straw lid pg 14 / Hydro Flask Spring 2019 European Workbook Confidential / pg 15
Hard Goods: Hard Goods: Large Capacity Beer & Wine Our easy-to-carry insulated Oasis lets you bring more than enough Our industry-leading Beer Collection is frozen gelato, ice cold lemonade, or piping hot chili for everyone. designed to deliver pure taste, long-lasting temperature control and easy transport, so Features: you can enjoy your favorite drinks in any • TempShield® Double Wall Vacuum Insulation location. Product Product • Two Integrated Lids Features: • Base Designed For Easy Grab/Pour • TempShield® Double Wall Vacuum • 18/8 Pro-Grade Stainless Steel Insulation • BPA-Free 128 oz • 18/8 Pro-Grade Stainless Steel Oasis 64 oz 16 oz 10 oz 25 oz • Proprietary Powder Coat • BPA-Free Growler True Pint Wine Wine Tumbler Bottle • Lifetime Warranty • Proprietary Powder Coat Black • Lifetime Warranty Black White White Graphite Graphite Cobalt Available Colors Cobalt Available Colors Pacific Pacific Lemon Lemon Olive Olive Frost Frost Jade Jade Watermelon Watermelon Lilac Lilac Volume ml / oz 3790 / 128 Volume ml / oz 1900 / 64 473 / 16 295 / 10 750 / 25 Mouth Diameter Mouth mm / in 112 / 4.4 Diameter Product Specs Product Specs mm / in 58 / 2.28 N/A 68 / 2.7 48.5 / 1.91 Base Width Width mm / in 148 / 5.8 mm / in 120 / 4.7 86.98 / 3.4 80 / 3.1 80 / 3.1 Height Height mm / in 377 / 14.8 mm / in 290 / 11.4 151.2 / 6 105 / 4.1 292 / 11.5 Weight Weight g / lb 2250 / 4.96 g / oz 825 / 28.9 207 / 7.3 175 / 6.2 440 / 15.5 Case Qty 6 Case Qty 6 24 24 24 pg 16 / Hydro Flask Spring 2019 European Workbook Confidential / pg 17
Hard Goods: Hard Goods: Coffee Food Our 12, 16 and 20 ounce bottles align with the sizes at Our 12 and 18 ounce Food Flasks keep food at the perfect your favorite coffee and tea shops, and the 12 ounce temperature, no matter where your travels take you. Mug provides an immersive drinking experience anywhere. Features: Product Product • TempShield® Double Wall Vacuum Insulation Features: • 18/8 Pro-Grade Stainless Steel • TempShield® Double Wall Vacuum Insulation • BPA-Free • Fits Most Backpacks And Car Cupholders • Proprietary Powder Coat • 18/8 Pro-Grade Stainless Steel 12 oz 18 oz 12 oz 16 oz 20 oz 12 oz • Lifetime Warranty Food Flask Food Flask • BPA-Free Wide Wide Wide Coffee Mouth Mouth Mouth Mug • Proprietary Powder Coat Black • Lifetime Warranty Black White White Graphite Graphite Cobalt Cobalt Available Colors Pacific Colors Pacific Lemon Lemon Olive Olive Frost Frost Jade Jade Watermelon Watermelon Lilac Lilac Volume Volume ml / oz 1900 /64 3790 / 128 ml / oz 354 / 12 473 / 16 591 / 20 354 / 12 Mouth Mouth Diameter Diameter mm / in 112 / 4.4 112 / 4.4 Product Specs Product Specs mm / in 58 / 2.28 58 / 2.28 58 / 2.28 89 / 3.5 Base Width Width mm / in 74 / 2.91 74 / 2.91 74 / 2.91 126 / 5 mm / in 148 / 5.8 148 / 5.8 Height Height mm / in 160 / 6.3 190 / 7.5 230 / 9.1 114 / 4.5 mm / in 252 / 9.92 377 / 14.8 Weight Weight g / oz 227 / 7.9 275 / 9.6 310 / 1.9 317 / 11.2 g / lb 1655 / 3.65 2250 / 4.96 Case Qty 24 24 24 24 Case Qty 12 6 Works With Wide Mouth Wide Mouth Wide Mouth 22 oz Flex Cap Flex Cap Flex Cap Tumbler Straw lid Flex Straw Flex Straw Flex Straw Lid Lid Lid pg 18 / Hydro Flask Spring 2019 European Workbook Confidential / pg 19
Hard Goods: Caps & Lids Accessories NEW Product We have everything you need to keep your Hydro Flask collection fresh. From our popular Wide Mouth Standard Standard Wide Wide Wide 10 oz 22 oz 22 oz Straw Lid and insulated Flex Caps to our protective Bottle Boots and Tag Along Bottle Slings, we have Mouth Mouth Mouth Mouth Mouth Wine Tumbler Tumbler Flex Cap Sport Cap Flex Cap Flex Straw Flip Lid Tumbler Lid Straw Lid you covered. Lid Lid Black Available Colors Features: Cobalt • Caps And Lids Dishwasher Safe Jade • BPA-Free, Phthalate-Free and Toxin-Free Watermelon • Lifetime Warranty Mouth Product Specs Diameter mm / in 48.5 / 1.91 48.5 / 1.91 58 / 2.28 58 / 2.28 58 / 2.28 74.2 / 2.92 80 / 3.1 80 / 3.1 Weight g / oz 70 / 2.5 45 / 1.6 70 / 2.5 50 / 1.8 40 / 1.4 40 / 1.4 50 / 1.8 72.1 / 2.54 Case Qty 72 72 72 72 72 72 72 72 Other Accessories NEW Product Flex Boot Flex Boot Bottle Straw & Lid Small Large Brush Cleaning Set Black Available Colors Cobalt Pacific Jade Watermelon Width mm / in 72 / 2.8 (base) 90 / 3.5 28 / 1.1 9.91 / 0.39 (at base) (at base) Height Product Specs mm / in 50 / 2 50 / 2 N/A 24.9 / 0.98 Weight g / oz 33.4 / 1.18 45.7 / 1.61 91.7 / 3.23 2.83 / 0.1 Length mm / in N/A N/A 381 / 15 28 / 1.1 Fits 12-24 oz 32 & 40 oz all bottles all straws bottles bottles and lids pg 20 / Hydro Flask Spring 2019 European Workbook Confidential / pg 21
Soft Goods Our Soft Goods Collection features the award-winning Unbound Series™ Soft Coolers and our stylish apparel line. The Unbound Series™ features the only soft coolers designed to liberate you to live your everyday adventures. Whether you’re off for a quick trip to the farmer’s market or an afternoon hike with friends, our Cooler Pack and Tote come in two convenient sizes, providing the punch of a heavily insulated cooler in a lightweight yet durable form. Our Apparel Collection combines durable construction with refreshing, fun designs that allow you to express yourself wherever the day takes you. So, go ahead, let adventure be your guide. We’ll be there to fuel the day. pg 22 / Hydro Flask Spring 2019 European Workbook Confidential / pg 23
Spring ‘19 Colors Spring ‘19 Line Plan Black Goldenrod pg 24 / Hydro Flask Spring 2019 European Workbook Confidential / pg 25
Soft Goods: Soft Goods: Soft Cooler Pack Soft Cooler Tote The Unbound Series™ Cooler Pack is light and com- Designed to keep 24 cans—or whatever you’re fortable to wear hiking up a trail or down to the packing—ice cold for up to 48 hours, our waterproof perfect spot for an outdoor concert. Load up with Unbound Series™ Cooler Tote is designed to tuck over plenty of room for 24 cans or whatever you’re bringing your shoulder and go with you into the campsite or Product Product along—and keep it cold for up to 48 hours. Dry storage this Saturday’s farmer’s market. Storage pockets pockets keep dry things dry and side pockets give you keep dry things dry and side pockets give you a nice a nice place to stash your keys, phone, water bottle or place to stash keys or a phone. 15 L Soft Cooler 22 L Soft Cooler 18 L Soft Cooler 24 L Soft Cooler other essentials. Pack Pack Tote Tote Black Black Colors Colors Goldenrod Goldenrod Volume Volume liter 15 22 liter 18 24 Weight Weight Product Specs Product Specs g / lb 950 / 2.1 1110 / 2.5 g / lb 1180 / 2.6 1360 / 3 Height Height cm / in 5.1 / 17.75 47 18.5 cm / in 32 / 13 38.1 / 15 Width Width cm / in 26.7 / 10.5 31.75 / 12.5 cm / in 43.1 / 17 50.8 / 20 Depth Depth cm / in 16.5 / 6.5 19.7 / 7.75 cm / in 20.3 / 8 20.3 / 8 Features: Features: • Keeps contents cold up to 48 hours • Keeps contents cold up to 48 hours • Advanced Thermal Mapping places more • Advanced Thermal Mapping places more insulation at the bottom to delay conductive insulation at the bottom to delay conductive temperature loss and less insulation in the sides temperature loss and less insulation in the and top to keep the pack comfortable and sides and top to keep the tote comfortable and lightweight lightweight • Aquaseal zipper and welded seams ensure • Aquaseal zipper and welded seams ensure leakproof transport; no water in, and no water out leakproof transport; no water in, and no water out • True Access hinged top keeps the interior of the • True Access hinged top keeps the interior of the pack easy to access, allowing for quick packing tote easy to access, allowing for quick packing and easy cleaning and easy cleaning • FDA food grade, BPA-free liner: free from toxins, • FDA food grade, BPA-free liner: free from toxins, free from worry and easy to clean free from worry and easy to clean • Comfortable woven sternum strap and carry • Comfortable carry handles handles • Multiple gear pocket options to keep your • Multiple gear pocket options to keep your essentials at the ready essentials at the ready • Compression molded base for unsupported self- • Compression molded base for unsupported self- standing standing • Welded nylon attach mounts • Welded nylon attach mounts pg 26 / Hydro Flask Spring 2019 European Workbook Confidential / pg 27
Soft Goods: Hydro Flask: Ice Pack Marketing Retail Tools The perfect companion for your Unbound Series™ Soft Hydro Flask offers a full suite of seasonal retail assets and fixtures designed to maximize Cooler, our Ice Pack is durable enough for any adventure. brand impact on the retail floor. Product Features: For a complete collection of marketing tools, please refer to our 2018/2019 Retail Asset Guide • Refreezable or contact your sales rep. Unbound • Non-Toxic Fill Series™ Ice Pack • Ultra Cool Liquid Contents • Easy Grab Handle Colors • Durable Molded Plastic Construction Pacific Weight g / oz 595 / 21 Product Specs Height cm / in 2.5 / 1 Width cm / in 14 / 5.5 Depth cm / in 22 / 8.7 pg 28 / Hydro Flask Spring 2019 European Workbook Confidential / pg 29
Notes: pg 30 / Hydro Flask Spring 2019 European Workbook Confidential / pg 31
hydroflask.com Global Headquarters: 525 NW York Dr. Bend, OR 97703 USA Europe, Middle East & Africa: Im Hofacker 2 4106 Therwil Switzerland europeansales@hydroflask.com Confidential
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