EUROPEAN SPAS ASSOCIATION - HEALTH - QUALITY - INNOVATION
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EUROPEAN SPAS ASSOCIATION Ladies and gentlemen, THE COMPETENCES OF THE ESPA MANAGING BOARD The European Spas Association (ESPA) was founded in 1995 in Brussels as an umbrella association for national spa associations in Europe. It has Martin Plachý President, Czech Republic - Overview of all agenda represented the interests of European spas in Brussels, the continent’s political nerve centre, ever since. Gunnlaugur K. Jónsson First Vice-President, Iceland - PR & Communications Also in the future ESPA will focus on the European dimension of spas and of ESPA health resorts as centres for health, rehabilitation and prevention as well as Jurgita Kazlauskienė health tourism destinations. In this context it is essential to emphasis the Vice-President, Lithuania - Internal and external importance of quality in terms of facilities and services. communication of ESPA ESPA will strengthen its position regarding the recognition of local natural Hans-Jürgen Kütbach Vice-President, Germany - Alternative sources of ESPA remedies and medical services of spas. Prevention measures are investments financing EU-Funds (Cohesion-, Regional-, Structure for the future and spas are the ideal partners! Funds), EU-Programmes (Baltic, Danube) Yours, Laura Natali Vice-President, Italy - EU-Tourism policy, relations to EU-Commissioner and DG Enterprise and Industry Martin Plachý ESPA President Nicu Radulescu Vice-President, Romania - Networking with World Tourism Organisation, contacts with other international associations Dr. Janka Zálešáková Vice-President, Slovakia – Medical fundamentals of spas, medical research in spas, medical qualification, quality, certification, EU-Health policy, mobility of patients THE ESPA OFFICE Wojciech Fulek João Pinto Barbosa Vice-President, Poland - Relations and contacts with the PR & Communications Manager, spa communities and common projects jbarbosa@espa-ehv.eu Thierry Dubois Reinhard Petry Treasurer, France - Finances of ESPA Legal Adviser, petry@espa-ehv.eu Joachim Lieber Eva Kiewel Secretary-General, Germany - Head of Executive Coordinator, eva.kiewel@espa-ehv.eu
The European Spas Association (ESPA) is an umbrella association of national associations and members from 19 European countries. OUR AREA OF EXPERTISE ESPA represents over 1,400 spas and health resorts as well as facilities for cure, prevention, rehabilitation and health tourism in Europe. The related European market contains according to ESPA approximately 12,000 facilities. The industry employs directly and indirectly around 750,000 people and HEALTH has an annual turnover of approximately 45 billion euros. This means that the European facilities are not only an essential part of the health services QUALITY in their national markets and in Europe, but also an important economic factor and employee. In addition, many of these jobs are in structurally weak INNOVATION regions – as is untouched nature and the distance to industrialised regions an essential feature of many spas and health resorts. Health resorts in Europe have made an important contribution to public health, in many cases for centuries. Apart from medical treatment, they also contain a wide range of cultural amenities and are home to fascinating architecture in a cultivated environment, in many cases adjacent to unspoilt countryside. Their unique mineral resources such as thermal springs, mineral springs and peloids are successfully used for treatment in the areas of preventive medicine, rehabilitation and health resort medicine. And they include numerous Kneipp centres and thalasso resorts in Europe, where treatment involves the sea climate and marine products. European health resorts offer a diverse range of services. Nowadays, the classical methods supervised by spa doctors are accompanied by an array of techniques for helping patients to maintain their health and convalesce. They include services, in which traditional and modern natural healing methods are combined with medical expertise. ESPA’s paramount job is to support and strengthen its members. Its objective is to maintain and develop the long-standing health resort culture in Europe and to align it within today’s national medical systems and the … AND OUR MISSION European Union. Align health resorts within the European healthcare market More fairness in competition by quality Promote a clear distinction between health resort therapy and recreational services (wellness)
… AND MEMBERS The European Spas Association is an umbrella organisation representing 20 members from 19 European countries. Following the national members and the details of contact: BULGARIA LITHUANIA Bulgarian Balneology and Spa Tourism Union (BUBSPA) National Resort Association of Lithuania office@bubspa.org info@kurortuasociacija.lt www.bubspa.org www.kurortuasociacija.lt CZECH REPUBLIC LUXEMBURG Czech Spa Association Domaine Thermal de Mondorf OUR sekretariat@lecebnelazne.cz domaine@mondorf.lu www.lecebne-lazne.cz www.mondorf.lu DENMARK NETHERLANDS Klovtoft Kurklinik og Barfodspark HZ University of Applied Sciences, Scaldis Academy ASSOCIATION wellness@mail.dk Contact University Vlissingen www.wellnessferie.dk peter.kruizinga@hz.nl VisitVejle http://hz.nl/en/Pages/Homepage.aspx visitvejle@vejle.dk ESPA Board member Marlies Sobczak www.visitvejle.com m.sobczak@sobczak.nl ESTONIA POLAND ESPA is a non-profit and non-governmental association based upon Estonian Spas Association (ESPAL) Stowarzyszenie Gmin Uzdrowiskowych RP Belgian law (A.I.S.B.L.) Since the beginning, ESPA has built up info@estonianspas.eu biuro@sgurp.pl a close network of contacts with policymakers as well as leading www.estonianspas.eu www.sgurp.pl representatives of science and business. FRANCE PORTUGAL This goes to benefit above all our members – only with a strong Conseil National des Exploitants Thermaux (CNETh) Associação das Termas de Portugal association the opportunities offered by Europe can be used to cneth.thermalisme@wanadoo.fr geral@termasdeportugal.pt the full. www.medecinethermale.fr www.termasdeportugal.pt Network of and for health resort GERMANY Deutscher Heilbäderverband (DHV) ROMANIA Romanian Organisation of Spas (OPTBR) and spa experts info@dhv-berlin.de optbr@bluescreen.ro www.deutscher-heilbaederverband.de www.romanian-spas.ro Certification of health resorts HUNGARY SLOVAKIA and spa facilities (EuropeSpa) Hungarian Spa and Bath Association Association of Slovak Spas Csilla.Mezosi@gmail.com ask@ask.sk Consultation on legislations and www.spasinhungary.com www.slovakspas.eu regulations in the member states ICELAND SPAIN The Iceland Spa Association Asociación Nacional de Balnearios (ANBAL) Contacts by communication and nlfi@nlfi.is anbal@balnearios.org collaboration with members and www.hlsi.is www.balnearios.org operators in Europe and worldwide ITALY TURKEY FEDERTERME Turkish Association of Spas, Thalasso and Health Support for research and the segreteria@federterme.it Resorts (TURKSPA) provision of information www.federterme.it mzkaragulle@turk.net www.spa-turkey.com LATVIA Development of health resorts Jûrmala City Council and spas together with experts guntau@jpd.gov.lv www.latviaresorts.lv
OUR WORK PROGRAMME OBJECTIVES Moving Europe’s spas and health resorts forward The ESPA’s aim is it The ESPA’s Work Programme’s basis is built up on the following pillars in order to fulfil the association’s anchor to develop health strategies for prevention points as mentioned above: and rehabilitation for the European citizens; to promote and improve quality standards MONITORING LOBBYING AND REPRESENTATION in all spas and health resorts within Europe; The monitoring of the actual EU news, EU legislations, Being present in Brussels means a lot in terms of lobbying EU project related content, activities in the area of health and representation in front of the EU institutions. Set lobby to monitor and analyse the conditions of politics and healthcare, tourism politics and tourism in general, priorities of the European spas and health resorts are the the spas and health resorts in the individual other related fields on EU and national level as well as press recognition of local natural remedies, the enhancement of the EC member countries; and media activities related to ESPA interests, is the key for awareness of spa and health resorts as qualified prevention activities related to lobbying and representation of an and rehabilitation centres and to emphasise the importance to stimulate exchange of experience, umbrella association. of quality in terms of facilities, services and education. In this context we would like to name the activities under ISO WG 2 best practice and know-how; This is also linked to our communication tools which are and the implementation of the EuropeSpa certification for example e-Insight News to our members. system. ESPA is also working on the acknowledgement of the to stimulate and resource spa research. significant role of health tourism in the overall tourism market. To enhance the visibility in the EU context as well as to show that our activities are linked to the EU 2020 strategy for health and tourism we are expanding the participation in Commission’s working groups and platforms. This way ESPA contributes actively to the overall health and tourism objectives of the European Commission.
EU-FUNDING POSSIBILITIES PR & COMMUNICATIONS The EU provides a broad range of funding possibilities. ESPA The main purposes of the ESPA PR & Communications highlights to its members upcoming opportunities, coordinates activities are: expressions of interests for precise calls for proposals and organises webinars on specific topics in order to support the • To strengthen the awareness of the ESPA as the official MOs members to submit a successful application. partner association with the health and tourism decision- making bodies of the European Union and with the relevant At the beginning of April 2014 ESPA received the information spa and health resort stakeholders in Europe and worldwide; about the successful evaluation of last year’s submitted project • To promote the European concept of spas and proposal to the European Commission. The project proposal balneotherapy in Europe and worldwide; includes 11 partners from 8 European countries and focuses • To promote natural remedies: mineral water, peloids, on a transnational tourism product based on a common theme. climate, sea water, healing gases etc; The project is named “In the footsteps of the Romans” and • To strengthen the relevance of the role of the European brings together European thermal water spas and health resorts spas and health resorts in prevention of diseases, health which are from Roman origin. ESPA will carry out this project promotion and rehabilitation; as the coordinator. • To communicate the Unique Value Proposition of the European spa and resort medicine to deal with specific health problems of the society, e.g. aging population, obesity, SPA MEDICINE osteoporosis, supported by concrete answers and results by the European spa philosophy. A currently carried out concrete action in the field of spa medicine (balneotherapy) is the digital brochure Our main targets are: “Balneotherapy - part of healthcare. In European medical spa facilities” for the attention of cross-border healthcare interested • The ESPA members; the spa destinations, spa clinics, spa patients across the EU. This brochure provides an overview hotels, spa facilities, of the ESPA members; EU organs of medical spa products, in the ESPA member countries, and institutions; journalists & press; other stakeholders as well as provides information whether such care is part of (municipalities, regions, universities, entrepreneurs, the healthcare system of the country and to what extent it is providers…) covered from the public funds. Channels and tools: ESPA gives a great attention to the support of the evidence based research in the field of spa medicine, not only in the • Website www.europeanspas.eu treatment of chronic diseases, but also in projects aimed at • Social Media (Facebook, Twitter, Pinterest) europeanspas primary prevention of lifestyle diseases, improving quality • e-Newsletter of life in older age and maintaining working ability of • e-Insight News to our members Europeans. By those activities the ESPA wants to be actively • Printing materials (brochures, leaflet, displays…) involved in European and national programmes maintaining • Other digital materials (e-brochures) good public health. Wider international cooperation of • PR activities such as press conferences, press releases, spas with specialised research institutions and university participation in events like congresses, conferences, departments is expected. seminars, trade fairs organised by international or national stakeholders and partners The database of published relevant scientific papers, in the field • The ESPA Annual Congress of medical spas, is also in preparation. Furthermore, the ESPA organises and supports professional events, conferences and hearings on spa medicine related topics.
AND KEY EUROPESPA ESPA launched the EuropeSpa initiative in order to boost cross-border INITIATIVES transparency and fair competition in the medical spa and wellness market in Europe. Today it is ESPA’s official quality system for medical spa and wellness. EuropeSpa provides technically profound orientation and guidance in the fields of safety, hygiene, infrastructure and service. The EuropeSpa med certificates are dedicated to the medical spa sector while the EuropeSpa wellness certificates cover the whole range of wellness hotels, hotel spas, thermal spas and day spas. EuropeSpa provides to all certified facilities an international platform bringing them to the attention of tourists, tour operators and health insurances all over Europe. www.europespa.eu ESPA INNOVATION AWARDS The ESPA Innovation Awards reflect the ESPA aim of “stimulating exchange of experience, best practice and know-how”. It is made for destinations, facilities or initiatives that represent “innovation” in the true sense of the word; that is, the development of a new, more creative or more effective approach to any aspect of spas and health resorts management, operations or marketing. The evaluation criteria that guide the Judges Panel are as follows: 1. Originality of the innovation 2. Impact of the innovation 3. Practicality of its application 4. Measurability of the benefits 5. Applicability AWARDS CATEGORIES C1 INNOVATIVE SPA & HEALTH RESORT DESTINATION C2 INNOVATIVE MEDICAL SPA C3 INNOVATIVE THERMAL WATERS SPA C4 INNOVATIVE SPA HOTEL C5 INNOVATIVE SPA CONCEPT C6 INNOVATIVE HEALTH SPA PROGRAMME
European Spas Association 50, Rue d’Arlon, B-1000 Bruxelles Tel: 0032 22820558 e-mail: office@espa-ehv.eu www.europeanspas.eu twitter.com/europeanspas facebook.com/europeanspas flickr.com/photos/europeanspas pinterest.com/europeanspas
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