European Agricultural Machinery Industry - CEMA Priorities and key figures Advancing agricultural machinery and solutions for sustainable farming

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European Agricultural Machinery Industry - CEMA Priorities and key figures Advancing agricultural machinery and solutions for sustainable farming
European Agricultural
Machinery Industry
CEMA Priorities and key figures

Advancing agricultural machinery
and solutions for sustainable farming

                                    2019
European Agricultural Machinery Industry - CEMA Priorities and key figures Advancing agricultural machinery and solutions for sustainable farming
02   CEMA                                                                                             2019 Priorities and key figures

About CEMA

CEMA aisbl is the association representing the European         This publication has been made with the kind collaboration
agricultural machinery industry. With 11 national member        of AXEMA. Most figures are based on the AXEMA Economic
associations, the CEMA network represents both large            Report 2018 with Eurostat data as of 15 March 2019.
multinational companies and numerous European SMEs active
in this sector.

The industry comprises about 7,000 manufacturers, producing     CEMA aisbl
more than 450 different types of machines with an annual        European Agricultural Machinery Industry Association
turnover of about €40 billion (EU28 - 2016) and 150,000
direct employees. CEMA companies produce a large range of       Bluepoint - Boulevard A. Reyers, 80B - 1030 Brussels
machines that cover any activity in the field from seeding to   Tel: +32 (0)2 706 81 73
harvesting, as well as equipment for livestock management.      E-mail: secretariat@cema-agri.org

Full members:                                                   Website: www.cema-agri.org

                                                                EU transparency register: 489575310490-58

Associate member:
European Agricultural Machinery Industry - CEMA Priorities and key figures Advancing agricultural machinery and solutions for sustainable farming
2019 Priorities and key figures                                                                                        CEMA     03

Dear CEMA friends,

The European Agricultural Machinery Industry drives              Turning now to 2019 and the years ahead, we have many
innovation and encourages technology uptake in one of            challenges for the industry. Engine exhaust emission rules
the most ancient, diverse and core businesses of Europe:         (Stage V) are to be implemented. With this step, EU environ-
Farming.                                                         mental requirements for agricultural machines become the
                                                                 strictest in the world and make new European equipment
Having a plate of food is an obvious “gift” for all of us, but   the cleanest available on the global market. Yet, it is too
very often we tend to forget what lies behind it. European       soon to assess the uptake by our customers in the European
farmers from farms of all sizes make great efforts to produce    Union, as farmers around the globe do not face the same
high-quality products, in a sustainable manner at affordable     constraints.
prices. However, challenges in agriculture are immense:
climate constrains, prices volatility or aging of rural areas    Within the EU arena, 2019 also leads to very exciting times.
range among them.                                                The uncertainty to reach a Brexit deal has already marked
                                                                 the first half of the year. Members of the outgoing European
The European Agricultural Machinery Association (CEMA)           Parliament managed to go as far as possible on the new
is committed to providing the best adapted technology            Common Agricultural Policy and the Horizon Europe research
solutions that respond to farmers’ needs and help them in        and innovation programme, but final negotiations remain to
tackling those challenges. CEMA represents an industry with      be concluded. A vast majority of Member States agreed on a
7,000 companies spread all over Europe, from numerous            landmark Joint Declaration on a smart and sustainable digital
SMEs to multinationals, and 150,000 direct employees.            future for European agriculture and rural areas, but good
We produce a variety of 450 types of machines that cover         resolutions must now translate into concrete actions.
any field activity from seeding to harvesting and livestock
equipment, helping customers in getting the most out of their    Following the 2019 European Elections, we must rapidly
land, protecting the environment while bringing economic         have renewed European Institutions that continue to address
benefits.                                                        the many challenges the European Union faces with as
                                                                 little disruption as possible. A reinforced CEMA secretariat
                                                                 stands ready to raise constructive but necessary asks to the
This report will help you better                                 European Institutions. We call on EU policy-makers to deliver
understand the size and diversity                                a balanced regulatory framework supported by appropriate
                                                                 uptake incentives, enabling the best adapted technology
of advanced agricultural machinery
                                                                 solutions to respond to farmers’ needs all over Europe. With
and solutions in Europe.                                         new opportunities arising such as agricultural data-sharing
                                                                 or artificial intelligence, the Agricultural Machinery Industry’s
However, for this industry to keep its level of innovation       knowledge and expertise must help shape sustainable
and competitive leadership in global markets, a balanced         farming for the benefit of our citizens and society.
regulatory framework is crucial. The size of the sector
compared to other “vehicles” productions in Europe and           Yours faithfully,
the great number of specialized machines produced in small
volumes require tailor-made legislation to support
competitiveness in the years to come. Our updated AgriTech
2030 plan for Europe’s Agricultural Machinery Industry,
outlined in the next two pages, maps out what is needed for
the next decade.

Looking back, 2018 business had its ups and downs but kept
relatively positive throughout the year. Marked by the entry
into force of the “Mother” Regulation, CEMA manufacturers
worked hard to get ready to comply with new safety and           Anthony van der Ley                   Jerome Bandry
functional rules.                                                CEMA President                        CEMA Secretary General
European Agricultural Machinery Industry - CEMA Priorities and key figures Advancing agricultural machinery and solutions for sustainable farming
AgriTech 2030
CEMA’s Plan for Europe’s Agricultural Machinery Industry

AgriTech 2030 maps out the future of Europe’s industry for          The economic footprint of the industry is highly
advanced agricultural machinery and solutions towards 2030.         significant, being the largest agricultural input industry
It is consistent with CEMA’s mission to bring shared expertise      and representing more than 300,000 jobs (including
and shape EU legislation for the benefit of sustainable             distribution and maintenance) most of which in scarcely
farming and the agricultural machinery and solutions sector.        populated rural areas.

AgriTech 2030 recognizes that:                                    AgriTech 2030 articulates a forward-looking EU policy
                                                                  agenda to stimulate innovation, jobs, safety standards and
   Advanced technology solutions are critical for the future      growth in farming and in the agricultural machinery industry
   success, sustainability and competitiveness of EU farmers      and help to adapt to challenges such as structural change in
   and the optimization of farm management.                       agriculture, digitization and globalization.

   Europe has the industrial leadership in this sector, being     To implement AgriTech 2030, CEMA works closely with the
   the world’s largest producer of farm equipment and the         European Institutions, farmers, agricultural contractors and
   acknowledged global leader in innovation.                      other partner organisations.

AgriTech 2030 focuses on three key areas of work:

1. Maximizing the Industry’s Contribution to Highly                  The EU should put a greater focus on self-regulatory
   Productive, Competitive, Sustainable Farming                      mechanisms, including testing and leaner certification
   Methods with High Safety Standards                                systems, to avoid burdensome authorisation procedures
                                                                     that are too complex and too costly for small product series
In the run-up to 2030, agriculture faces a formidable                and for the many SMEs active in the industry.
challenge: to produce more food, feed, fibre and alternative
advanced fuels for a growing world-population from fewer
resources in a sustainable manner at affordable prices.
Advanced agricultural machinery and solutions play a central
role in meeting this challenge. In light of this:

   The EU must recognize the intrinsic link between the                                  “Data-sharing and data flows
   farm machinery industry and agriculture in all relevant                               will mark the EU industrial
   strategies, policies and product legislation.                                         agenda 2019 – 2024 and beyond.
                                                                                         Manufacturing processes, jobs
   An ambitious, coherent, forward-looking EU regulatory                                 and services are evolving as
   agenda for the farm machinery industry is critical. EU                                well as our customers’ demands.
   industrial, digital, environmental and agricultural policies      To provide the best products and solutions, keep
   must be aligned to provide a supportive framework.                innovation levels and global leadership, we call on
                                                                     the EU to put industry at the core of its strategic
   EU legislation must be appropriate and proportionate              vision and support the Industry4Europe initiative.”
   to the machinery usage and operation, with impact
   assessments. A “copy-paste” from the automobile sector            Markus Baldinger
   adds significant costs for little or no added value. The          CEMA Technical Board Chair
   diversity of crops and practices requires a diversity of
   specialty equipment produced in small numbers.
G 4.0
                       FARMIN

2. Bringing European Farming to the Forefront of Digital              Increasing use-related EU research funding (through large-scale
   and Precision Agriculture                                          pilots and digital testbed projects) in order to pave the way for
                                                                      a successful and rapid uptake of digital technology in farming.
Precision Farming and Digital Agriculture are revolutions in the
making and drive productivity, waste reduction and pro-active         Improving digital skills for current and future farmers and
environmental protection. Their impact on the ground can be           their advisors.
substantial, through savings on inputs such as water, fertilizers
and pesticides, reducing farm-related CO2 emissions and soil          Strengthening investment in rural broadband across the
compaction, and optimising yields and quality in agricultural         entire EU to establish a robust digital infrastructure for this
production. Benefits are definable from all types of farm, from       farming revolution.
large to small. They significantly contribute to the attrac-
tiveness of the sector for younger generations of farmers.          “CEMA members have been at the forefront of the precision
                                                                    & digital farming revolution, with solutions to respond to
Uptake of these technologies is currently dramatically lagging      farmers needs all over Europe. We call on the EU institutions
behind the pace of digital technology uptake in other sectors,      to enable the uptake of advanced technologies, by all farms,
due to agricultural product margin constraints and associated       in order to widely spread sustainable farming practices; to
investment capability.                                              live up to the commitments set in the 2019 Joint Declaration
                                                                    on a smart digital future for European agriculture and rural
CEMA sees a strong role for EU and national policy-making           areas; and to deliver on the €10 billion
to mainstream Precision Farming and ensure a speedy digital         for research and innovation projects, to
transformation in European agriculture, to enhance the              be implemented by the future Horizon
technology leadership of EU farm machinery industry, by:            Europe programme, for food, agriculture,
                                                                    rural development and the bio-economy.”
   Providing via CAP after 2020 direct support measures for
   the investment in green, digital and precision technology        Gilles Dryancour
   as well as knowledge sharing.                                    CEMA Strategic Committee Chair

3. Strengthening Europe’s Industrial and Technological                 Promoting export of high-quality, high-technology,
   Leadership in Advanced Farm Equipment                               environmentally respectful European farm vehicles
                                                                       to increase share of third markets with high growth
World-class innovation is at the heart of Europe’s agricultural        potential.
machinery industry and the global competitiveness of
European agriculture. Future EU policies must encourage this           Accelerating the mechanization of Agriculture across
industry’s global leadership in production and innovation,             the world through sustainable incentives and capacity
rather than obstruct it with inappropriate over-regulation,            building, with a special focus on developing countries.
and acknowledge its major contribution to society, by:

   Providing EU research funding in the most promising              “Modern agricultural machines are the way to go for a more
   technology areas, notably automation, robotization, digital      sustainable, efficient and environment-friendly farming
   connectivity and artificial intelligence.                        sector in Europe and globally. Moreover, keeping lively rural
                                                                    areas and competitive farming businesses in the EU will be
   Supporting machine developments which promote                    crucial to ensure there is enough food
   process-efficiency and CO2 reductions in agricultural output.    for EU citizens. The EU must support
                                                                    all segments of the agri-food chain –
   Delivering high standards of safety, contributing through        including machinery and solutions
   innovation and fleet renewal to reach industry’s pledge to       - for today’s challenges and for the next
   cut on-road fatalities with farm machines in Europe by 50%       generations.”
   by 2035.
                                                                    Ignacio Ruiz
   Raising the attractiveness of the agricultural and industrial    CEMA Economic Experts Group Chair
   sectors, including through better EU citizens’ awareness.
06   CEMA                                                                                                                                                 2019 Priorities and key figures

AGRICULTURAL MACHINERY

A Global Industry
Agricultural machinery is a highly integrated global industry,                                International trade in agricultural machinery in 2018
leveraging a complex supply chain to support sustainable
farming across the globe.

Europe accounts for 54% of the world’s imports and 64%
of the world’s exports of agricultural machinery, with a net
balance of over €4 bn in 2018. Many farmers in the world
rely on agricultural machinery produced in Europe, with
tractors, green space equipment, harvesting equipment and
soil working equipment topping the bloc’s exports.

Europe was leading the world’s investment in agricultural
machinery from 1990 up to 2008. Since then, Asia is the
geographic zone with the most opportunities.                                                  Units: € billion; %: share of imports and exports. Source: Trade Map, 2018, formatted by AXEMA

International exports of agricultural machinery per category in 2018

                                                                                  Tractors (€16.6 bn)                                         Breeding equipment (€2.5 bn)

                                                                                  Green space equipment (€10.8 bn)                            Haymaking equipment (€2.5 bn)

                                                                                  Harvesting equipment (€9.8 bn)                              Sowing and plantation equipment (€2.5 bn)

                                                                                  Soil working equipment (€4.1 bn)                            Dairy equipment (€1.7 bn)

                                                                                  Storage, drying, and preservation (€2.9 bn)                 Transport equipment (€0.5 bn)

                                                                                  Spraying and protection equipment (€2.7 bn)                 Vine harvesting equipment (€0.4 bn)

                                                                     Units: € billion; %: share of exports. Source: Trade Map, 2018, formatted by AXEMA

Variation in investment in agricultural machinery per geographic zone: 1990 - 2016

         Unit: € million - Source: FAO, 2016, processing and estimates by AXEMA
2019 Priorities and key figures                                                                                                                                           CEMA    07

AGRICULTURAL MACHINERY

European Manufacturing
In the European Union, the manufacturing sector for                                              Germany is the leading European country with a turnover
agricultural machinery includes 7,245 industrial firms                                           of €12.1 bn, ahead of Italy (€8.4 bn) and France (€4.9 bn).
employing 173,142 people for a total turnover of €42.9 bn.                                       Together, these three countries represent 59% of the
                                                                                                 European turnover.
When bundling the agricultural machinery industry and trade
activities, the sector accounts for 30,708 firms and 352,295                                     CEMA’s membership of national associations covers 87% of
employees.                                                                                       the turnover, 71% of manufacturing companies and 76% of
                                                                                                 the workforce.

Agricultural machinery industry ranking per country

                                                                           Turnover (€m)                     Number of companies                           Number of employees

  01      Germany                                                                    12,086.1                                             577                              39,786
  02      Italy                                                                        8,357.4                                         1,772                               28,708
  03      France*                                                                      4,923.4                                            546                              17,261
  04      United Kingdom**                                                             2,723.7                                            483                               7,633
  05      Netherlands                                                                  2,378.6                                            307                               7,376
  06      Austria                                                                      2,043.1                                            120                               6,066
  07      Belgium                                                                      2,015.8                                            187                               5,241
  08      Poland                                                                       1,470.3                                            563                              17,194
  09      Spain                                                                        1,412.1                                            749                               8,028
  10      Sweden                                                                       1,303.3                                            206                               3,426
   11     Finland                                                                      1,180.0                                            139                               4,196
   12     Czech Republic                                                                  776.9                                           266                               7,987
   13     Denmark                                                                         608.8                                           156                               2,765
   14     Hungary                                                                         429.0                                           145                               4,999
   15     Slovakia                                                                        210.7                                             47                              1,336
  16      Ireland ***                                                                     182.9                                             79                              1,144
   17     Slovenia                                                                        161.6                                             56                              1,345
  18      Portugal                                                                        111.6                                           155                               1,609
  19      Croatia                                                                         104.0                                             59                              1,239
  20      Romania                                                                         102.3                                             60                              2,207
   21     Greece                                                                            96.4                                          450                                908
  22      Estonia                                                                           80.4                                            29                               619
  23      Lithuania                                                                         33.8                                            10                               491
  24      Latvia                                                                            28.0                                            22                               509
  25      Bulgaria                                                                          25.8                                            54                              1,006
  26      Cyprus                                                                              9.9                                             8                                  63
  27      Luxembourg                                                                          0.0                                             0                                  0
  28      Malta                                                                               0.0                                             0                                  0
          European Union
                                                                                        42,856                                         7,245                              173,142
          (28 countries)

          Units: € million; number. Sources: Eurostat, 2016, * France: INSEE, 2016, ** United Kingdom: number of employees, 2015, *** Ireland: 2014, formatted by AXEMA
08        CEMA                                                                                                                         2019 Priorities and key figures

AGRICULTURAL MACHINERY

European Union Production
The European production of agricultural machinery was                                             After a drop in 2016, European production recovered in most
worth a total of €41 bn in 2017, up by 6.4% on 2016. The                                          countries in 2017. Among the main producers, Italy stands
five largest European producers in order of importance                                            out due to a significant drop in its production (-10%).
are: Germany, Italy, France, the United Kingdom and the
Netherlands.

Production and trade in agricultural machinery per EU country

                                                                     Production                                     Exports        Imports              Markets
            € Million                                   2015                     2016                2017e             2017            2017                  2017

     01     Germany                                11,108.3                 11,183.5               12,664.4        10,247.5         4,037.3               6,454.3

     02     France                                   4,426.9                  4,284.2               4,634.9         3,171.5         3,585.2               5,048.7

     03     Italy                                    8,230.1                  7,899.9               7,109.9         4,523.5         1,272.8               3,859.2

     04     United Kingdom                           2,623.9                  2,357.9               2,512.2         2,114.6         2,183.9               2,581.6
     05     Belgium                                  1,600.6                  1,637.2               2,111.6         1,959.5         1,535.0               1,687.0
     06     Spain                                    1,195.2                  1,185.1               1,293.8           721.5         1,096.9               1,669.2
     07     Poland                                   1,526.5                  1,262.5               1,450.5         1,234.2         1,323.8               1,540.1
     08     Austria                                  1,757.7                  1,783.6               1,809.9         1,491.8         1,019.7               1,337.8
     09     Netherlands                              2,166.0                  2,232.2               2,303.8         2,887.9         1,715.1               1,131.0
     10     Sweden                                      903.6                    899.6              1,034.7         1,037.8           960.6                 957.6
     11     Czech Republic                              696.4                    715.4                777.9           733.4           777.8                 822.3
     12     Romania                                       85.2                     88.8               137.5           102.1           689.9                 725.3
     13     Finland                                  1,123.5                  1,138.9               1,208.7         1,012.2           414.8                 611.3
     14     Denmark                                     538.5                    549.0                530.0           841.1           901.5                 590.4
     15     Hungary                                     467.4                    427.8                434.0           726.9           739.5                 446.6
     16     Portugal                                    108.2                    102.8                110.5            57.4           317.9                 371.0
     17     Ireland                                     154.8                    122.0                142.6           238.0           405.7                 310.3
     18     Lithuania                                     29.4                     33.3                42.0           279.2           501.2                 264.0
     19     Bulgaria                                      35.5                     24.8                26.7           279.2           491.0                 238.5
     20     Latvia                                        28.0                     26.7                25.5            66.1           237.2                 196.6
     21     Croatia                                       95.9                   105.8                114.2            85.0           165.4                 194.5
     22     Slovenia                                    132.9                    142.4                153.3           162.6           191.4                 182.1
     23     Slovakia                                    191.6                    209.7                229.5           409.1           353.1                 173.5
     24     Greece                                        78.7                     70.7                94.3            66.4           141.5                 169.4
     25     Estonia                                       76.3                     79.3                74.3            83.0           175.4                 166.7
     26     Luxembourg                                      0.0                      0.0                 0.0           41.0            90.2                   49.2
     27     Cyprus                                          8.8                      9.9               11.1              1.2           11.5                   21.4
     28     Malta                                           0.0                      0.0                 0.0             0.1             2.1                    1.9

            Total EU (28)                          39,389.9                 38,573.0               41,037.9        34,573.8        25,337.4             31,801.5

           Unit: € million; e: estimate - Sources: EUROSTAT, INSEE, 2017, calculations by AXEMA
2019 Priorities and key figures                                                                                                                     CEMA         09

AGRICULTURAL MACHINERY

European Union Markets
When defining the apparent markets for agricultural
machinery within the European Union (Production – Exports                                          In 2016, France generated 18.3% of the total output
+ Imports), Germany, France and Italy stand out as the                                             value of the agricultural industry in the European
leading countries in 2017, followed by the United Kingdom,                                         Union (€405 bn in full), followed by Germany (13.7%),
Belgium, Spain, Poland, Austria and the Netherlands.                                               Italy (12.9%) and Spain (10.8%). Around 10 million
                                                                                                   people worked in agriculture in the EU-28 in 2015,
Germany and Italy benefited from the most positive                                                 with almost three quarters concentrated in 7 countries:
balance of trade for agricultural machinery, followed by the                                       Romania, Poland, Italy, France, Spain, Bulgaria and
Netherlands. Romania faced the strongest trade deficit,                                            Germany.
followed by France and Spain.                                                                      Source: Eurostat

European new agricultural machinery markets in 2017

                                                                                                                                              In million Euros

Unit: € million, Apparent market = Production – Exports + Imports Sources: EUROSTAT, INSEE, 2017, calculations by AXEMA
10     CEMA                                                                                                    2019 Priorities and key figures

AGRICULTURAL MACHINERY

Production per Type

The agricultural machinery industry is characterized by a                New agricultural tractors represent the largest share of the
very significant diversity in machinery types, categories,               value opportunity in 2017, followed by harvesting and wine
complexity, automation and digitalization levels.                        growing equipment. Parts and accessories account for 13%.

Agricultural machinery produced in Europe will be sold                   Although some of the equipment represented by CEMA
worldwide, complying with multiple levels and variations of              may be categorized under Garden machinery, a significant
legislative and regulatory requirements, as well as different            fraction in volume of these equipment will be represented
customer expectations.                                                   by other European Trade Associations such as EGMF.

European production per type of agricultural machinery in 2017

                                                                                                   EU (28)

                                                                                                                        Weighting of
                                                                                         Value (€ m)
                                                                                                                       each category
 New agricultural tractors                                                                       6,517                                16%
 Parts and accessories                                                                           5,166                                13%
 Harvesting and wine growing equipment                                                           4,529                                11%
 Garden machinery                                                                                3,115                                 8%
 Various agricultural machinery                                                                  2,669                                 7%
 Livestock farming equipment                                                                     2,401                                 6%
 Transport and handling equipment                                                                1,664                                 4%
 Hay-making equipment                                                                            1,280                                 3%
 Watering and protection equipment                                                               1,372                                 3%
 Dairy equipment                                                                                 1,176                                 3%
 Sowing and planting equipment                                                                   1,088                                 3%
 Soil working equipment                                                                          1,253                                 3%
 Products with statistical confidentiality                                                       8,808                                20%

 Total                                                                                        41,038                                100%

Units: € million. Source: EUROSTAT, INSEE, 2017, calculations by AXEMA
2019 Priorities and key figures                                                                                                          CEMA       11

European production of agricultural tractors in 2017

                           The European production of agricultural                  The production of tractors of more than 80hp has diminished
                           tractors was worth €6.5 bn in 2017, down                 by 16%. The tractor category represents over 16% of the
                           14% on 2016.                                             overall European production in terms of value.

                                                             10,012
                                                                                                                                 250
                                                              241
                                                    10,000
                                                                                                 8,788
                                                                                         8,351           8,559
        New agricultural tractors  80 hp                             204                                                249     332
                                                                                  212                                                       149
                                                                       420                                                                  368
                                                     6,000                        380

                                                             9,026                               8,149
                                                     4,000                               7,640           8,021           7,264
                                                                                                                 7,448           7,113
                                                                      6,133
                                                                                 5,866                                                     6,000

                                                     2,000
Unit: € million; Following a change in
nomenclature in 2017, tractors of 80hp and
more were grouped in a single category. Source:
Eurostat, 2017, formatted by AXEMA                       0
                                                             2008     2009       2010    2011    2012    2013    3014    2015    2016      2017

European production of cereal and root crop harvesting equipment in 2017

                                           The European production of               Root crop harvesters made the greatest contribution to this
                                           cereal and root crop self-propelled      increase (+36%). The production of combine harvesters, which
                                           harvesters increased by 12% in           concentrated almost 65% of the family in terms of value in
                                           2017.                                    2017, increased by 8% on 2016.

                                                                                                                                           2,642
                                                             2,544                                       2,543   2,563
                                                                                                 2,404                   2,455   2,370
        Self-propelled silage harvester              2,500
                                                                                         2,296                                              455
                                                             348                                         360     424
        Soil crop harvesters                                                                     422                      412
                                                                                         366                                      433
                                                     2,000    347     1,793
        Combined harvesters                                                                               383     361                       472
                                                                      1,793   1,693                                       311
                                                                              1,693              305                              347
                                                                                          377
                                                                       272
                                                     1,500                       284
                                                                      254
                                                                                 323
                                                             1,849
                                                     1,000
                                                                                                         1,800   1,778   1,732              1,715
                                                                                         1,553   1,677                           1,590
                                                                      1,262
                                                                                 1,086
                                                      500

                                                         0
Unit: € million. Source: EUROSTAT, 2017,
formatted by AXEMA                                           2008     2009       2010    2011    2012    2013    3014    2015     2016      2017
12      CEMA                                                                                                                                 2019 Priorities and key figures

European production of other harvesting equipment in 2017

           The European production of
           other harvesting equipment                                      1,600
                                                                                                                             1,544                                 1,508
           was worth €1.5 bn in 2017, an                                             1,441                           1,429           1,435      1,390     1,358
           11% increase on 2016.                                           1,400
                                                                                                             1,280
The production of balers (+14%) strongly                                   1,200
                                                                                                                             765
contributed to this increase. Other                                                   687
                                                                                             1,091
                                                                                                     1,015           684             698
                                                                                                                                                                    728
                                                                                                                                                 688
harvesting equipment, which includes                                       1,000
                                                                                                             599
                                                                                                                                                           672

grape harvesters, increased by 8% in 2017.
                                                                            800               535
                                                                                                     463

                                                                            600
        Other harvesting machines
        (including vine harvesters)                                         400                                       745     779                                   780
                                                                                      754                                             737         702
                                                                                                              681                                          686
        Pickers-presses                                                                       556     552
                                                                            200

                                                                                 0
                                                                                     2008    2009    2010    2011    2012    2013    3014        2015      2016     2017

European production of haymaking equipment in 2017

                     The European                                          1,600

                     production                                            1,400
                                                                                                                     1,353
                     of haymaking                                                                                            1,253   1,247       1,280             1,280
equipment was worth €1.3 bn in 2017,                                       1,200
                                                                                                             1,113                                        1,155
up by 11% on 2016. The production                                                    1,010
                                                                                                                      651
of mowers climbed by 10% and other                                         1,000
                                                                                                                                                 585                570
                                                                                                                             623      597
equipment by 12%. This category                                                                       783     473                                          507
represented 3% of European production.                                      800       421     687

                                                                            600                       339
                                                                                              297
        Other haymaking
                                                                            400                                       701                         695                710
        equipment                                                                                             640                     650
                                                                                                                             630                           648
                                                                                      589
        Mounted or                                                                            400     444
                                                                            200
        trailed mowers

                                                                                 0
                                                                                      2008    2009   2010    2011    2012    2013    3014        2015      2016     2017

European production of presses and crushers in 2017

                                                                           400
                      The European production
                      of presses and crushers for                          350
                      the manufacturing of wine,
                      cider and juice was worth                            300
                      €379 million in 2017, up
                      42% on 2016.                                         250

                                                                           200                                                                                       379
                                                                                     341
                                                                                                                     293
                                                                           150                                                                             267
                                                                                                     259     267                                 254
                                                                                             239                             237     246
                                                                           100

                                                                            50

                                                                             0
All graphs: Unit: € million - Source: Eurostat, 2017, formatted by AXEMA             2008    2009    2010    2011    2012    2013    3014        2015     2016      2017
2019 Priorities and key figures                                                                                                                     CEMA         13

European production of tillage equipment in 2017
                                                                           1,400
                                                                                                                                                         1,253
                                                                                                                         1,216
                       The European                                        1,200                                 1,164
                                                                                                                                         250

                                                                                                                                 1,112                     135
                       production of tillage                                                             1,086
                                                                                                                  114
                                                                                                                          113
                                                                                                                                         1,061
                                                                                                                                                 1,090

                       equipment was                                       1,000
                                                                                    993
                                                                                                          127
                                                                                                                                  112
                                                                                                                                         116
                                                                                                                                                 113
                                                                                                                                                           276
worth €1.3 bn in 2017, up 15% on 2016.                                              109                           293
                                                                                                                         306
                                                                                           806    829
The production of harrows increased by                                      800                           247                    189
                                                                                                                                         261
                                                                                                                                                 255
                                                                                                   87
16% and that of scarifiers and cultivators                                          265     88
rose by 17%.                                                                                      198                    352                               411
                                                                            600            219                    312
                                                                                                          289                     312            354
                                                                                                                                          321
                                                                                    304
        Other soil working equipment                                        400                   220
                                                                                           244
        Ploughs
                                                                                                          422     445    445                               431
                                                                             200                                                 400     363     368
        Harrows (teeth, disc)                                                       314           324
                                                                                           255

                                                                               0
                                                                                   2008    2009   2010   2011    2012    2013    2014    2015    2016    2017

European production of seeding, planting & fertilising equipment in 2017

                                                                           1,400
                       The European output
                       of seeding, planting and                                                                          1,169   1,124   250
                                                                           1,200
                       fertilizer equipment                                                                      1,064                   1,072           1,088
                                                                                   1,045                                  130                    1,048
                       increased by 4% in                                                                 997                     143
                                                                                                                                                           142
2017, reaching €1.1 bn. This upturn was                                    1,000
                                                                                    138
                                                                                                                  135                    143     135
                                                                                                          128            253
driven by the seeder production (including                                                                                        241
                                                                                           753    735             203                                      184
precision seeders), which grew by 5%, while                                 800     229                                                   225    186
                                                                                                          183
these products represent 70% of the category                                               129    138
in terms of value. The production of mineral                                600
                                                                                            151
fertiliser spreaders dropped by 1% in 2017.                                                       147
                                                                                                                          786
                                                                                                                  726             740             727      761
                                                                            400                           686
                                                                                    677                                                  704
        Organic fertilizer spreaders                                                        473   451
                                                                             200
        Mineral fertilizer dispensers

        Seeders, planters and transplanters                                    0
                                                                                   2008    2009   2010    2011   2012    2013    2014    2015    2016      2017

European production of irrigation and crop protection equipment in 2017

                        In 2017, European
                        production of
                        irrigation and
                                                                           1,500
                        crop protection                                                                                                                  1,372
equipment increased by 14% compared                                                                                      1,287   1,299
                                                                                                                                         1,252
                                                                                                                 1,209                           1,202
with 2016. The production of towed and                                     1,200                                         154     128                       228
                                                                                    744                  1,106                           146
mounted sprayers increased by 11% in                                               1,095
                                                                                                                 137              90             147
                                                                                                                          90                               111
2017. The production of other irrigation                                                   961
                                                                                                  933    134     100                     150     100
                                                                                   201
and crop protection equipment increased                                     900                           98
                                                                                                                         348     409                       352
by 18%. Almost two thirds of the European                                          110     205    178
                                                                                                                 358                     348      341
production originated from Germany (29%),                                           158    94     92     306
Italy (16%) and France (15%).                                               600
                                                                                           184    204

       Mechanical spraying systems
                                                                                                                                                           680
                                                                                   626                            614    695     672     607
                                                                            300                          568                                      614
       Portable sprayers, with or without motor
                                                                                           479    459
       Other crop protection systems

       Sprayers, mounted or trailed                                           0
                                                                                   2008    2009   2010   2011    2012    2013    2014    2015    2016    2017

All graphs: Unit: € million - Source: Eurostat, 2017, formatted by AXEMA
14     CEMA                                                                                                                         2019 Priorities and key figures

European production of agricultural trailers in 2017                        1,200

                                                                            1,000

                             The European production of agricultural         800
                             trailers increased by 13% in 2017,
                             reaching €1.1 bn. This category mainly          600                                                             1,150           1,124
                                                                                                                                     1,117
                             includes skips, flat beds, livestock trucks,           1,066                   1,000
                                                                                                                    1,117
                                                                                                                            1,064                    999

                             manure spreaders and slurry tankers.            400
                                                                                            837
                                                                                                    840

                                                                             200

                                                                               0
                                                                                    2008    2009    2010    2011    2012    2013     2014    2015    2016    2017

European production of agricultural handling equipment                        700

                                                                              600

                             The European production of handling
                             equipment was worth €541 million in 2017,        500

                             which represents a 12% increase on 2016.         400

                                                                                                                     629
                                                                              300    602                                                                     541
                                                                                                             525             520              498
                                                                                                                                     508              485
                                                                                                     470
                                                                              200            389

                                                                              100

                                                                                0
                                                                                     2008    2009    2010    2011    2012    2013    2014    2015    2016    2017

European production of livestock equipment in 2017
                                                                                                                                                             2,401
                                                                            2,500
                                                                                                            2,257
                             The European production of livestock                   2,082
                                                                                                    2,007           2,021   2,071    2,111   250             349
                                                                                                                                             1,956   1,887
                             equipment was worth €2.4 bn in 2017, up        2,000
                                                                                    324
                                                                                                            476
                                                                                                                                     350
                                                                                                                             317
                             by 27% on 2016. The production of feed                                 347
                                                                                                                    498                      395             552
                                                                                                                                                     343
                             preparation and poultry breeding machinery                     1,515
                                                                            1,500   540                     581             554      561
                             climbed by 1% and 2% respectively. This                        271
                                                                                                    459
                                                                                                                                             561     544
                             category represents 6% of European                                                     523

                             agricultural machinery production.             1,000           444
                                                                                                                                                             1,500

        Aviculture machines                                                         1,218           1,200   1,200           1,200   1,200
                                                                             500                                    1,000                    1,000   1,000
                                                                                            800
        Animal food preparation machines

                                                                               0
        Other breeding equipment                                                    2008    2009    2010    2011    2012    2013     3014    2015    2016    2017

European production of dairy equipment in 2017
                                                                            1,400

                                                                                                                    1,206   1,223
                                                                                                                                     1,184                   1,176
                                                                            1,200                                                            1,157
                                                                                    1,093                   1,103
                             The European production of dairy                                                                                        1,072
                                                                                                     974
                             equipment was worth €1.2 bn in 2017,           1,000                                    423     418
                                                                                                                                     421
                                                                                                                                              403            393
                                                                                            854              382
                             up 10% on 2016. Dairy machines and                      377
                                                                                                    291
                                                                                                                                                      339

                             systems, which represent some 2/3 of            800
                                                                                            285
                             equipment manufactured in this product          600
                             category, increased by 7%.
                                                                                                                     783     805              754             783
                                                                             400     716                     721                      763             734
                                                                                                    683
        Milking machines                                                                    579
                                                                             200
        Dairy machines and systems

                                                                               0
All graphs: Unit: € million - Source: Eurostat, 2017, formatted by AXEMA            2008    2009    2010    2011    2012    2013     2014    2015    2016    2017
2019 Priorities and key figures                                                                                                                                                  CEMA        15

AGRICULTURAL MACHINERY

Business Climate
The CEMA Business Barometer – published monthly –                                                           Taking into account many other factors and data sets
captures the industry’s mood based on current business                                                      available, the industry currently forecasts a slight decrease
sentiment and the expected turnover in the next 6 months.                                                   for the overall market in the European Union for 2019, with
                                                                                                            different variations to be expected at national levels.

Business Climate - Index Development

CEMA Business Climate Index (CBI) - Total
         80                                                                                                                                                       CBI
                                                                                                                                                                  Present Situation
         60
                                                                                                                                                                  Future Expectation

          40
                                                                                                                                                           CBI = geometric mean of
                                                                                                                                                           1) evaluation of the current
                                                                                                                                                           business situation and 2) turnover
           20                                                                                                                                              expectation;

                                                                                                                                                           Index scale from -100 to +100;
                                                                                                                                                       5
                          0                                                                                                                                positive index for 1) = majority of
                                          201104
                                          201106
                                          201108
                                          201110
                                          201112
                                          201202
                                          201204
                                          201206
                                          201208
                                          201210
                                          201212
                                          201302
                                          201304
                                          201306
                                          201308
                                          201310
                                          201312
                                          201402
                                          201404
                                          201406
                                          201408
                                          201410
                                          201412
                                          201502
                                          201504
                                          201506
                                          201508
                                          201510
                                          201512
                                          201602
                                          201604
                                          201606
                                          201608
                                          201610
                                          201612
                                          201702
                                          201704
                                          201706
                                          201708
                                          201710
                                          201712
                                          201802
                                          201804
                                          201806
                                          201808
                                          201810
                                          201812
                                          201902
                                          201904
                                          201906
                                                                                                                                                           respondents evaluates the current
                                                                                                                                                           situation as favourable and vice
   -20                                                                                                                                                     versa;

                                                                                                                                                           positive index for 2) = majority of
                                                                                                                                                           respondents expects for the next
   -40                                                                                                                                                     six months an increasing turnover
                                                                                                                                                           andvice versa (respectively compared
                                                                                                                                                           to the previous year´s level)
   -60

   -80

Source: CEMA Business Barometer, June 2019

Business Climate - Illustration of Business Cycle

                                          90
                                                   Upswing                                                                              Growth
Balance
                                                        2009
                                          70
                                                        2010
                                                        2011
                                          50
                                                        2012
    Expectation for the coming 6 months

                                                        2013
                                          30
                                                        2014
                                                        2015
                                          10
                                                        2016
                                                        2017
                                          -10
                                                        2018
                                                        2019                                                                June 2019
                                          -30

                                          -50

                                          -70

                                                  Recession                                                                     Downswing
                                          -90
                                                -90-    70     -50-   30           -101         03            05       07               09         0
                                                                           Evaluation of current business                                Balance

CEMA Business Barometer, June 2019, each value as an average of the last two months
Follow our work:
www.cema-agri.org

                                                                                                      Source: PÖTTINGER

Strategic partnerships

EU funded projects under Horizon 2020*

* Ongoing projects as of June 2019

CEMA aisbl                                 Boulevard Auguste Reyers, 80   secretariat@cema-agri.org
European Agricultural Machinery Industry   1030 - Brussels, Belgium       Tel: +32 (0)2 706 81 73
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