EUROBIKE ROLLS INTO FRANKFURT - Show Daily
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The Official Eurobike Newspaper | www.showdaily.net July 12, 2022
PREVIEW
EUROBIKE ROLLS
INTO FRANKFURT
WHAT TO SEE & DO AT THE SHOW:
FUTURE MOBILITY | INVESTORS LOUNGE | SUSTAINABILITY
MOBILITY NETWORK NIGHT | MARKET REVIEW | EVENTS TODAY
EXHIBITOR NEWS | PRODUCT HIGHLIGHTS
PRODUCT ROUNDUPS: HEAVY-DUTY CARGO BIKES | HUB DRIVES | WHEELS | PUMPS & TOOLS
HALL 12.1
BOOTH B12
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WHAT'S ON TODAY:
CONTENT HIGHLIGHTS
TUESDAY JULY 12
Eurobike embraces the future of mobility ......................... 6
12:45 p.m. - 06:00 p.m. 03:00 p.m. - 03:30 p.m.
Portalhaus, Room: Frequenz 1 Portalhaus, Room: Frequenz 1 & 2
Frankfurt becomes "Eurobike City" .................................... 8
BIKE BIZ REVOLUTION – Conference From Ownership to Use - New business
for Visionaries models need new infrastructure
Eurobike Skyline Ride - FMB Gold event ...........................10
On the eve of EUROBIKE, the most EUROBIKE - BIKE BIZ REVOLUTION
important players from all areas of the Frank Föge, Zuora
Getting around the new venue ............................................ 12
bicycle industry will meet with dis-
tiguished experts. The BIKE BIZ REVOLU- 03:30 p.m. - 04:00 p.m.
Mobility Network Night - B2B event of the year ..............14
TION ventures a look at the changes and Portalhaus, Room: Frequenz 1 & 2
challenges of the bicycle industry. Enterprise Instead of Omission - Busi-
Product overview: hub drives ..............................................16
ness as Activism
12:50 p.m. - 01:00 p.m. EUROBIKE - BIKE BIZ REVOLUTION Jule
Product overview: wheels ................................................... 20 Opening and Welcome Bosch, Design for Dasein
EUROBIKE - BIKE BIZ REVOLUTION
Product overview: Pumps & tools ...................................... 22 Moderation: Frank Puscher 04:30 p.m. - 05:00 p.m.
Portalhaus, Room: Frequenz 1 & 2
Eurobike investors lounge 01:00 p.m. - 01:30 p.m. Metaverse – The Future of Virtual and
- find investment opportunities ......................................... 24 Portalhaus, Room: Frequenz 1 & 2 Hybrid Events
The Changing World. What is changing EUROBIKE - BIKE BIZ REVOLUTION Colja
Product overview: Cargo Bikes and how are we rethinking the future. M. Dams, Vok Dams. Find out more about
EUROBIKE - BIKE BIZ REVOLUTION the Metaverse and why it is the next big
- heavy-duty commercial..................................................... 26 Christiane Varga thing for virtual and hybrid events.
Pierer e-bikes: ambitious e-mobility push ....................... 28 01:30 p.m. - 02:00 p.m. 05:00 p.m. - 05:30 p.m.
Portalhaus, Room: Frequenz 1 & 2 Portalhaus, Rooms: Frequenz 1 & 2
Dirk Zedler: sustainability at the dealer level ................. 30 EUROBIKE - BIKE BIZ REVOLUTION Why NFTs & WEB3 will change the
EUROBIKE - BIKE BIZ REVOLUTION Ingo cycling landscape
European bike market review ............................................. 32 Kucz, White Octopus GmbH EUROBIKE - BIKE BIZ REVOLUTION Tyler
Benedict, Bike Club
Igus's plastic bike ................................................................. 35 02:30 p.m. - 03:00 p.m.
Portalhaus, Room: Frequenz 1 & 2 05:30 p.m. - 06:00 p.m.
Moustache brings more production back to France ...... 37 The State of Consumer Mobility & Portalhaus, Room: Frequenz 1 & 2
Technology - Current developments in BIKE BIZ REVOLUTION - Conference
Product highlights at Eurobike .......................................... 38 the bicycle industry for Visionaries: Conclusion
EUROBIKE - BIKE BIZ REVOLUTION Elsa EUROBIKE - BIKE BIZ REVOLUTION
Product overview: navigation and smart biking .............40 Homann, GfK Wrap up and conclusion by Frank Puscher
SCAN HERE FOR A
COMPREHENSIVE
GUIDE TO EVENTS
NüTZLICHE INFORMATIONEN Galleria 9.T/Eingang Portalhaus Information, +49 (0) 69/21 23-08 IM NOTFALL • IN CASE OF
FüR BESUCHER Postservices Torhaus Service-Center, 08, Fax +49 (0) 69/21 24-05 12, EMERGENCY
Business Center • Multimedia Shop Ebene 3 , geöffnet von 9.00 bis 17.00 Uhr E-Mail: info@tcf.frankfurt.de Sanitätsstationen • First-aid stations
Torhaus, Ebene 3, +49 (0) 69 75 75- Apotheke Apotheke im Hauptbahnhof Cash Points Torhaus, level 3 / City Halle 8.0 +49 (0) 69 75 75-65 02
13 09, Di 12.07. -Do 14.07. 8:30 - 18:00 B-Ebene Nord Brocks'sche Apotheke Entrance, level 0 / Entrance Torhaus Fundburo Lost • property office
Fr 15.07.- So 17.07. 9:00 - 16:00 im Skyline Plaza Einkaufsmöglichkeiten (S-Bahn Terminal) / Entrance Galleria Torhaus Ebene O +49 (0) 69 75
Zimmer-Reservierungen Tourismus Torhaus, Ebene 3 / Eingang City/ Hallen 9.T/ Entrance Portalhaus 75-14 48
+ Congress GmbH Frankfurt, 4.0, 4.1, 5.0 und 9.0 Süd, 10.0, 11.0 Post Services Torhaus Service-Centre, Hilfe bei Autopannen • Help if your
Kaiserstraße 56, 60329 Frankfurt, USEFUL INFORMATION FOR level 3, opened from 9.00 a.m. till 5 p.m. car has broken down
+49 69 21 23 08 08 Fax: +49 69 21 VISITORS Pharmacy Pharmacy at the main ADAC +49 (0) 18 02/22 22 22 / AvD
24 05 12 info@infofrankfurt.de www. railway station, level B North +49 (0) 8 00/9 90 99 09 ACE
Business Center • Multimedia Shop
frankfurt-tourismus.de Brocks'sche Pharmacy at Skyline Plaza +49 (0) 530343 53 75-65 02
Torhaus level 3, +49 (0) 69 75 75-13
Geldautomaten Torhaus, Ebene 3 09, opened from 9.00 a.m. till6p.m. Shopping Facilities Torhaus, level 3 / Polizei Notruf • Police Emergency
/ Eingang City, Ebene 0/ Eingang Entrance City/ Halls 4.0, 4.1, 5.0 and number 110 OSC, Halle 4.0 Südwest
Reservations for Hotels Tourismus
Torhaus( S-Bahn Terminal) / Eingang 9.0 South, 10.0, 11.0 +49 (0) 69 75 75-65 55
+ Congress GmbH Frankfurt Tourist
6 EUROBIKE SHOW DAILY July 12, 2022
HALL 8: VEHICLES, SOLUTIONS, AND OPPORTUNITIES
NEW FRONTIERS: EUROBIKE EMBRACES
THE FUTURE OF MOBILITY
What does the future of mobility look like, and which companies will
help build it? A trip to Hall 8 at this year ’s Eurobike should offer some
insight. While the bicycle in all its forms remains central to the show,
stand-up e-scooters, e-mopeds, and light electric vehicles also provide
the possibility of revolutionising transport.
With its new and more urban location for the bike industry because we’re Try the future today
in Frankfurt, twinned with the addition already seen as prioritising sustain- Thanks to the show’s location in
of the Eurobike convention, this year’s ability. We’ve also already brought the Frankfurt, visitors can experience the
show offers a fantastic opportunity to right products in the cargo and e-bike latest in multi and intermodal transport
explore the sector. segments”. integration. With the ability to travel
“I think this is perhaps the hottest Being adjacent to this growing between rail links and the show via the
topic for Eurobike 2022,” explains market offers incredible opportunities city’s hire fleet, you’ll be using just one
Stefan Reisinger, Head of Eurobike. for the cycling industry. At the same of the schemes the new area is designed
“We’ve dedicated a huge hall, with the time, it also provides challenges in to promote.
idea not just of showing e-bikes and terms of technology and navigating With fleet operation becoming a key
cargo bikes but really making the next the evolving legislation governing area of growth, managers of multiple
step into light electric vehicles. It’s an the design and use of such products. transport and delivery vehicles will be
area we think will be a main focus of “It’s something we considered when able to examine the latest infrastruc-
innovation in the years to come”. developing the show concept,” ture. Less tangible assets will also be
In a segment that’s already drawing explains Reisinger. With a huge addressed, with a particular focus on
interest from established vehicle number of discussions about the digitisation.
makers and tech-focused start-ups, shape of future mobility taking place Looking to a future where mobility
who will cater to this growing sector during the convention, many of the increasingly becomes an on-demand
remains to be seen. “This is a super people shaping policy will also be service, the smartphone is likely to German and European institutions and
interesting question for the bicycle in attendance. “We hope to create play almost as prominent a role in the associations are involved in some way,”
industry because it’s not clear who will discussion between industry and the transport solutions of tomorrow as says Reisinger. “They’ll be offering
feed the market,” says Reisinger. “Will various initiatives, associations and on-the-ground hardware. As such, the awesome panels and meetings on the
it be the car industry coming from the other players to shape legislation, or exhibition area offers a dedicated space subject of future mobility. I think this
top down, or will the bike industry help to make sure that as an industry we’re for digital solutions and new services is what really makes Eurobike such a
create this new segment?” in line with legalisation for the sake of for carpools and vehicle fleets. great place to meet and move things
“I think there’s a huge potential our customers”. “I’m really happy that all the forward”. ■ JD
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8 EUROBIKE SHOW DAILY July 12, 2022
EUROBIKE EXTENDS FAR BEYOND THE MESSE
FRANKFURT TRANSFORMS
INTO EUROBIKE CITY
Frankfurt is turning into Eurobike City this week, as the trade show is accompanied by
a slew of activities involving consumers, specialist retailers and other stakeholders
from the country’s financial hub.
Stefan Reisinger, head of Eurobike
tour allows riders to take in plenty of
city sights as well as green areas.
Another tour has been arranged
around some of the city’s many green
spots, such as the Europagarten, the
Schrebergärten and the Solmspark. The
ride includes information about the
parks, the city’s story and its buildings.
Yet another tour will take you to
the Ostend, an area of Frankfurt that
While over 1,500 exhibitors from the with dealers to set up their own rides. will be held on the stages, and short was transformed with the European
international cycling and mobility indus- Another crucial point is that cycling films will be shown in an Central Bank building.
try are congregating at the fairgrounds, the program is wide-ranging, with open-air cinema. The area is family- Some of the events are held in the
the city is turning into a hive of cycling events that are relevant for almost friendly, with obstacle courses and late afternoon, to help fair participants
activity, with information stands as anybody – from residents who want test tracks for children, street food unwind while enjoying the city and
well as group rides, competitions and to discover other parts of their city, to stands and a beer garden. surrounding areas. They range from
interactive events. commuters eager to learn more about The Frankfurt Bicycle Market social ride sfor women with road and
The organisers have created a the workings of their bikes, committed will be held nearby on July 16, with gravel bikes to a guided Sundowner
Eurobike City label to promote initia- gravel riders, or youngsters who enjoy plenty of activities to give visitors an Ride of about 50 kilometers starting
tives at two key venues, the Mainkai watching BMX tricks with a cool beer. impression of cycling culture – cover- from the fair grounds and heading for
and the Osthafen park, from July 13 to “It’s not only targeting the sporty ing anything from bicycle repair tips Eppstein and Königstein.
17. But bicycle culture should come to people, it’s not only targeting men, to discussions around sustainability Eurobike has also teamed up with
life all around the city, through social it’s targeting very different interest and entertainment. Participants have The Gravel Club, a community that
rides and guided tours with e-bikes, groups, that is what makes it very been encouraged to pitch up and sell arranges outings for like-minded riders
mountain bikes and cargo bikes, and inclusive,” said Reisinger. bikes they no longer use. The venue around Germany. Their social rides
many other events. The full integration of the city into will make it easy to organise test rides will be offered after each of the Gravel
“It’s important for the industry to the Eurobike program is apparently of second-hand bikes. Talk sessions, ending up at the Mainkai.
really establish Frankfurt as the new supported by Frankfurt and transport The Osthafen park is the place to go Workshops are held on a daily
home for the Eurobike show for the organisations. Special bike paths have over the weekend for BMX shows and basis, for riders who just want to learn
future,” said Stefan Reisinger, managing been laid out between the main train workshops. A green area near the river- more about taking care of their bike, as
director of Fairnamic, the joint venture station and all Eurobike locations. The side, the park is famous in the German well as specialist workshops for BMX.
that organises Eurobike. “It’s a strategic Eurobike Map shows the best routes, BMX scene for its bowl constructions. The program for consumers
focus for this first year, to make sure and there’s safe parking space in large An airbag has been added for Eurobike culminates at the weekend with the
Eurobike is not only a trade show at bicycle parking areas. Week and flatland activities are planned two Eurobike Festival Days on
the fairgrounds, but there are lots of Under its “Call a Bike” program, on the nearby street basketball court. Saturday and Sunday. Along with the
activities in the city the whole week.” DB Connect has prepared for the The chilling & grilling events, with a exhibition, they offer testing, bike
Reisinger added that the program trade show with a fleet of more than DJ and food trucks, will also turn the races and cycling events.
would encourage consumers to take 2,000 rental bikes, for which Eurobike Osthafen into a cool spot to relax at the More than 1,000 bikes can be thor-
part in Eurobike’s festival days at the visitors will receive voucher codes. end of the day. oughly put through their paces on large
weekend. “It’s one of our main goals DB Connect is a connected mobility The Eurobike team is promoting the test tracks. The Drop & Roll Show
for this year’s Eurobike, to transform it concept from the Deutsche Bahn, the program online, in the Eurobike app, with Danny MacAskill and the Freeride
from a show focusing on the industry German rail group. on social media and in the local media. Mountain Bike (FMB) Slopestyle Gold
and dealers to an event that also A lively waterfront area, the Along with suggestions from Komoot, Event should be spectacular.
focuses much more on end consum- Mainkai will be closed to traffic for the the cycling app, participants are invited The Bembel Crit, an all-comers
ers, politics, media, and getting society duration of the fair. Just outside the to take part in guided tours with e-bikes, circuit race, will be held on Saturday in
involved,” he said. city center, it’s a popular promenade gravel bikes or cargo bikes. seven formats.
Fairnamic made a point of getting to enjoy views of the river and the The routes of the guided tours There’s even a Cargobike
multiple stakeholders on board with Frankfurt cityscape. Bicycle manufac- include the Frankfurter Anlagenring, EuroCup on Sunday, which should be
the Eurobike City program. Some turers and other groups have set up consisting of two concentric one-way fun to watch. The challenge is to load
bicycle manufacturers are sponsoring their information stands in the area. streets around the inner city, with the or unload the cargo on each lap of the
activity areas, others have teamed up Presentations and workshops former city walls between them. This short sprint course. ■ BS
Bikesharing
Das Radeln neu erfunden
Eine Ausstellung der Deutsche Bahn Connect GmbH in
Kooperation mit dem Deutschen Museum Verkehrszentrum
7.10.2022 bis 16.4.2023
Am Bavariapark 5, München · Tel. 089 / 2179 - 333 · täglich 9 – 17 Uhr · www.deutsches-museum.de
10 EUROBIKE SHOW DAILY July 12, 2022
EUROBIKE CONVENTION
DISCOVER THE NEWEST AND BRIGHTEST
IDEAS AT THE EUROBIKE CONVENTION
cycling the easiest and most stress-
free option for as many journeys as
possible, the event’s second and final
keynote speech will be delivered by
Germany’s Federal Minister for Digital
and Transport, Dr Volker Wissing.
“The convention is one of the
conceptional changes we wanted
to make when moving the show to
Frankfurt”, explains Reisinger.
“In the past, Eurobike was mainly
a product show, and that’s something
we will change. This year and in the
future, there will be more discussion
Mobility expert Janette Sadik-Khan Federal Minister for Digital and Transport, about mobility and how the bicycle
Alongside the latest products and Dr Volker Wissing can help change the world for the
services, Eurobike offers visitors an op- initiatives, associations, and other better. That’s what we’re trying to
portunity to shape the ideas and trends players that can change legislation government and municipalities. achieve with the convention”.
that will sustain cycling into the future. discuss and bring things forward Finally, ‘interfaces of local mobil- A second benefit of expanding
With five days of talks, lectures, together”. ity’ looks at how different modes of the scope of Eurobike to include a
and workshops across the show this Opening the entire Eurobike show, local travel can be better linked with broader focus on cycling policy is to
year, the conceptual side of Eurobike the conference day itself will be split each other - both in the digital and attract a wider audience to the show.
will look at designing the future of into three thematic blocks. The first physical environment. “By putting topics like politics and
mobility. At the heart of this is the of these will address ‘planning and With events throughout the day, society on the agenda, not only can
new Eurobike Convention, a single- designing the city of tomorrow’. mobility expert, consultant, and author we generate a bigger positive impact,
day event taking place tomorrow This will look at how we can affect Janette Sadik-Khan will deliver the first we also create a wider network of
- Wednesday 13th July – in Hall 8. the transformation of our current of two keynote speeches. A former people who might be interested to get
“We have a huge area for panels infrastructure to create more cycling- New York City Department of Trans- in touch with the bicycle industry,”
and discussions, with a lot of stuff friendly cities. portation commissioner, she’ll address says Reisinger.
going on over the five days of the Topic two will be ‘mobil- the topic of people-oriented urban Sure to be an intriguing opening to
show,” says Stefan Reisinger, Head ity at work’. This will examine how planning, the redistribution of space, five days of bicycle-related activities,
of Eurobike. corporate entities can encourage and how to build cross-stakeholder the Eurobike Convention should be
“Part of our aim is to create an more sustainable transport, with an cooperation to make this happen. the first stop for anyone interested in
atmosphere where the industry, emphasis on cooperation between Talking about the need to make the future of cycling. ■ JDJuly 12, 2022 11
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NEW CITY, NEW SHOW
GETTING AROUND EUROBIKE
HALL ALLOCATION EUROBIKE SHOW CONFERENCE ROOMS
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Frequenz 1 Korall Ebene 9.T Halle 8
Frequenz 2 Karmesin Cosmopolitan Ebene 8.1
Event areas Special exhibition areas Logistics, routes, entrances Frequenz 1 + 2 Granat Lounge Symmetrie 1
Symmetrie 4
Ebene PH.1 Halle 10 Ebene 9.1 Symmetrie 2
EUROBIKE CITY Sequenz Ebene 10.2 Impuls Symmetrie 3
Transparenz 1 Inspiration 1 Ratio Symmetrie 2 + 3
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Bike Flea Market Bike Parcour Chill Area Exhibitors Street Painting
Food & Hub & Stage Bike Parking Pumptrack Storage Space
Whether as a contact point for the bike scene, a weekend program for the family
or to wind down after a hard day at the trade fair - the EUROBIKE CITY Mainkai
becomes a relaxed meeting place - right on the beautiful banks of the Main. There,
all bike fans can look forward to a colorful bike culture program with a bike flea
market, children‘s parcours, street food, information stands from initiatives as well
as lectures, workshops and movies on the stages.
Location: Mainkai between "Eiserner Steg“ and "Untermainbrücke“, free admission!
Opening hours: All visitor tickets, which are available online, entitle the holder to free return
Wednesday July 13 – Friday July 15: from 2p.m. – 10p.m. travel to the fair on buses and trains in the area covered by the Rhein-Main-
Saturday July 16: from 9a.m. – 10p.m. Verkehrsverbund. Please note that these tickets are only valid when printed out and
Sunday July 17: from 10a.m. – 8p.m. accompanied by a valid identification document. You will find further information
on your ticket.14 EUROBIKE SHOW DAILY July 12, 2022
MOBILITY NETWORK NIGHT
THE B2B EVENT OF THE YEAR - NOT TO BE MISSED!
Prof. Dr. Marco te Brömmelstroet
Annalena Horsch Patrick Ayad (Photo: Christa Romp) Christopher Werner
The first Mobility Network Night Over the past two years, count- ESG due diligence and M&A advisory
presented by Brose on July 14th in less supply chain disruptions have services worldwide, amongst others.
Frankfurt, will provide a framework confronted companies around the Prof. Dr. Marco te Brömmelstroet,
for exploring cross-industry synergies world with enormous organizational considered one of the leading think-
with other relevant urban mobility and economic challenges. These reali- ers when it comes to the innovative
players. In an informal atmosphere, ties collide with regulations such as the future of mobility, will present his
the organisers want to create space Supply Chain Act in Germany or the new book “Movement” and in his
for genuine, personal exchange Transparency Act in Norway, the EU keynote speech he will reflect on how
between decision-makers and taxonomy, the UN Sustainable Develop- the bicycle became a symbol of the
opinion-makers. Beyond their own ment Goals and a changing consumer counter-movement in the 60s, what
playing field, new contacts are to be mindset. Experts from consulting and it achieved and most importantly:
made - whether legacy companies or industry will discuss why it is advisable what can we learn today when we
forward-looking start-ups. for companies to battle their way think about the role the bicycle will
The B2B event will take place through the jungle of ESG frameworks, play in the city of the future and on
in the Westhafenpier 1 location and what the challenges and opportu- the streets of tomorrow? Marco holds
— with a skyline view and Rhine nities of sustainably designed supply the Chair of Urban Mobility Futures
river atmosphere. Besides high-end chains are. at the University of Amsterdam and
BBQ and music, industry-relevant Joining the panel will be Dr. is the founding academic director of
topics are on the agenda. Guests Patrick Ayad, Global Leader Mobility the Urban Cycling Institute and Lab
will receive valuable insights from and Transportation at Hogan Lovells, of Thought. Former Elctra Bicycle Co.
consulting and industry figures on a Annalena Horsch, Managing Partner CMO EU, Nicola Hemshorn-Bowen
top-class panel discussing the topic: of e-bike pioneer Coboc, and Christo- will be the presenter.
“Challenges and opportunities in pher Werner, Managing Partner of fp Tickets and further information at:
making supply chains sustainable.” - Frank Partners, a leading provider of https://mobility-networknight.com/July 12, 2022 15
16 EUROBIKE SHOW DAILY July 12, 2022
OVERVIEW: HUB DRIVES
HUB MOTORS LOSE WEIGHT
AND GAIN EFFICIENCY
No one needs to be told (again) how many product advances have been stalled by the
COVID pandemic. That didn’t stop some hub motor manufacturers from pressing onward in
their drive to find new solutions to the rising problems of fossil-fueled transportation and increased
demands for e-bikes that do more. Lighter weight, easier to adapt to a bike wheel, and nearly as
powerful as mid-drive motors, hub motors are often more economical as well – especially when
a brand drops the price especially for Eurobike. However, weight and price can be secondary
when the singular goals for a hub motor are to be performance-specific and meet demands
ahead of their time, like this first one from Pendix.
If you didn’t know it was there, you
probably wouldn’t notice the X20 system
from Mahle.
the X20’s weight and size relative to its
power, Mahle has targeted the system
for high-end road, gravel, cross-country,
and urban e-bikes.
Two weeks ago Mivice (8.0 /
H17) opened the doors to its new
headquarters in Germany. The bike
system brand got started in 2011
through a joint venture with Bosch
Ningbo and now supplies both front
and rear hub motors designed for
pedal assisted urban, road, mountain
bikes, fat bikes, or cargo bikes. The
practically imperceptible M070 motor
has the same dimensions as an inner
eight-speed hub. The main body’s
exterior diameter is 80 mm and can
Swytch is offering 60 percent off its new eBike Conversion Kit to Eurobike attendees. be adapted to either disc or V brakes.
The M070 weighs a lean 1.7 kg and can
Pendix (8.0 / F19) caused its first from there, it can be adapted to various can become e-bikes with a narrow, 74 achieve a maximum power of 250 watts.
sensation in 2015 with the introduction wheel and bike types. mm motor that easily fits on folding The beefier M080 fits wheel diameters
of the Pendix eDrive, a powerful and Of course not everyone wants bikes and allows them to fold as from 20 inches to 700c and reaches a
efficient mid-drive motor for cargo bikes electric-assisted pedaling all the time normal. Swytch has arranged special maximum power of 700 watts, which
that was quickly adopted by postal but the mighty heft of most e-bikes pricing for Eurobike with the biggest makes it suited for an e-mountain bike
services in Austria, Germany, Denmark, doesn’t leave the rider much choice. discount the company will most likely or a small cargo e-bike. The M090 raises
and Sweden, as well as some private Enter London-based Swytch (8.0 / ever offer. The new e-bike conversion the power to 1000 watts and boosts
shipping services. Carrying capacity, A25), which smashed its crowdfund- kit is available to show-goers for 60 the torque to 80N-m, which makes it
however, was limited by traditional ing target for its e-bike conversion percent off the regular price. the workhorse of Mivice’s hub motors.
drivetrains, and so Pendix took aim at kit when it first debuted in 2017. While the bike industry has been Given its strength and weight (the M090
solving that weakness. Early last fall The conversion kit contains a motor focused on reducing unnecessary is 4.5 kg), Mivice strongly recommends
Pendix made waves again with its new wheel, power pack, PAS (Pedal Assist weight in traditional bikes for decades, it for beach, snow (fat bikes), and cargo
Pendix eDrive IN, a completely chainless Sensors) kit, handlebar bracket, and Mahle SmartBike Systems (8.0 / bikes.
bicycle drivetrain composed of a crank- charger, and can transform any bike F18) recently presented its X-Series
based generator in the front, battery, into an e-bike. Back then, the nearly solution, which claims to combine the
hardware, and rear hub motor(s) that three-kilogram power pack was a lightest materials of traditional bikes
power the bike’s forward momentum. heavy weight if one wanted to pedal with the most advanced electric motor
Intended as an OEM solution for their bike on their own, so Swytch on the market to result in the lightest
cargo fleets, the Pendix eDrive IN is a embraced the challenge of dropping e-bike drive system on the market. The
system at its most the system’s weight. The new Swytch X20 has a total system weight of just
fundamental eBike Conversion Kit has slashed the 3.2 kilograms and has been de-
level but battery weight down to a lean 700 signed to be as inconspicuous as
grams for the Air version, which is possible – in other words, to look
The Pendix about the size of an android smart- like you’re pedaling a traditional
eDriveIN phone, and 1.1 kilograms for the Max bike even though it’s an e-bike.
has been version. The Air has a range of up to The system mainly consists of an
specially 15 kilometers while the Max can go up ultracompact hub drive unit, iX250
designed to 30 kilometers. The kit has evolved (236Wh) or iX350 (350Wh) battery,
as a B2B to accommodate wheel sizes 16” to 29” head unit, torque sensor, and a
product for and offer customization options, like proprietary software ecosystem.
the bicycle and motor color (polished silver or matte Optional accessories include
micromobility black), and seven kit colors. Swytch external displays, e-shifters,
sector. has also seen to it that folding bikes range extender, and GPS. Given Mivice’s 1.7 kg M070 rear hub motor18 EUROBIKE SHOW DAILY July 12, 2022
Hyena E-Road system
As a full-service development slim in-tube batteries with a lower
partner and R&D company, Hyena Inc. capacity. You also get to select from
(8.0 / I16) provides all drive system handlebar-mounted displays with all
parts, an app for consumers and control buttons, low-profile handlebar
service software for brands looking to units with some LED lights and a
get into the lucrative e-bike market. OE minimalist control unit that fits into
customers get to choose from different the top tube for the road bike package.
packages for city, trekking or road The latter also comes with dual sen-
bikes. All systems are based on hub sors for a natural feel when pedaling.
motors that deliver 250 Watt power So far Hyena Inc. only offers bottom
and 40 Nm of torque and fit standard brackets with square taper axles, but
cassettes. As for the batteries, Hyena they are working on a splined axle for
has units that fit under the carrier, the road package as well to up their
semi-integrated designs or particularly game. ■ WB
LUCHIA ELECTRICITY
IN MOTION SL
ARTURO CITY
EBIKE
This ecity model is features a 350W
high speed brushless motor,
suspension fork, LCD Display,
6 Speed Shimano derailleur,
36V/10Ah lithium ion battery,
36V 2A charger, and front
and rear LED light. Arturo is
also extra safe thanks to its
combined braking system and
disc brakes on both wheels.
Hall 8/A01
INNOVA TIRE
E-GRAVEL BIKE TIRE
Innova’s El Camino II 700x38C
features a smooth tread center to
roll very quickly on paved roads.
The diamond-shaped intermediate
transition tread makes sure this tire
won’t be stopped by any rough roads
and long detours. It allows for strong
confidence in any road conditions,
providing a smooth riding experi-
ence, and maintaining good handling
on unpredictable terrain with the
square pattern of the tread shoulder.
With the best puncture protection.
Hall 9.1 / D04
MIRANDA
HANDLEBAR
STEMS
Miranda handlebar stems have
been used by world champions
and are available in various sizes
such as 35mm, 45mm and 50mm,
with other specifications by
request. Specially designed to be
used on e-bikes, these allow 12Nm
of torque for maximum stiffness
and safety. Hall 9.0/B15July 12, 2022 19
20 EUROBIKE SHOW DAILY July 12, 2022
OVERVIEW: WHEELS
TUBELESS AND DISCS DOMINATE
AS NEW WHEEL RANGES
COVER ALL BASES
With gravel wheels now filling in the gap between road bikes and mountain bikes, and many ranges
crossing between one genre and another, the wheel market has a greater coverage of the gamut of
cycling than ever before
With an all-in weight of Zipp’s 101 XPLR gravel
1,295g the Fulcrum [11.0/ wheelset borrows Zipp’s
D07] Speed 25 is a wheel Moto single-wall rim
designed for climbing technology from MTB
performance. “The
profile”, says Fulcrum, are available for
“optimises the Shimano, Cam-
sweet spot between pagnolo and Sram
lightness and cassettes.
aerodynamics Moving over to
for climbing and gravel, Zipp [12.0/
descending fun” The B10) has long been
wheels are produced a market leader in road
using a DIMF process bikes but has branched
manufacturing improvements and ultra- that gives a smart out into gravel with the 101
modern carbon make the Mark 3 SL wheels matt finish direct from XPLR wheelset, the company’s
320g lighter than their predecessors the mould, and the MoMag™ first custom-built wheelset for gravel.
design allows for traditional nipples for The 101 XPLR borrows Zipp’s Moto
XeNTiS [11.1/B22] has been making easy spoke tensioning, but without any single-wall rim Technology. The rim
monocoque wheels for many years, and holes in the rim which makes tubeless can locally flex to stay parallel to
the Mark 3 SL disc brake wheelset “sets Fulcrum’s Speed 25 wheelset tips the scales setup much easier without the need to the ground during cornering, which
new standards in monocoque lightweight at under 1,300g fit rim tape. The 26mm rim is mated with increases traction much like a human
construction”, according to the company. hubs running USB™ ceramic bearings ankle and guards against pinch flats.
Taking the existing Mark 3 wheelset as The rim height and the shape of the which exhibit 50% less rolling resistance The single-wall rim construction also
the baseline, the XeNTiS engineers have KONAX is the result of than standard bearings. provides excellent vibration damping.
been working hard to reduce the overall analysis using state of The wheels retail for The wheels are built with Zipp’s ZR1
weight of the wheelset. The result is that the art aerodynamic €2,190 with a choice hubset which has beefed-up seals
this SL wheelset is 320g lighter, at just analysis software-CFD of HG11, XDR or N3W for improved reliability in mixed
1,420g per set, an 18% weight saving. The (Computational freehubs. conditions, as well as quicker freehub
savings have been achieved with the use Fluid Dynamics). Deda elemen- response with 66 points of engagement.
of an updated mix of ultra-modern carbon While the middle ti [12.1/B03] will Zipp 101 XPLR wheels are available in
fibers and tweaks to the manufacturing depth is an all- be showcasing its 700c (1,665g) or 650b (1,590g) with a
process. The wheels are hand made in round wheelset RS4DB road disc 27mm wide internal profile.
Austria with Ceramicspeed bearings and the deepest wheelset, which New to the Novatec [9.1/C07] line
retail for €3,999 per set. They are available wheel is designed the company up is the G24 700c gravel wheelset
in rim brake or disc brake builds. specifically for says “defines a ($899). “We’re confident this will
The Prime series of high-end triathlon. “The new standard become a favorite of the back-road
tubeless-ready wheelsets from Token design has been for performance explorer”, says Novatec of the new
[9.0/B04] are available in three rim adapted to ensure and lightness of a wheelset. The G24 is built with a full
depths for different disciplines and that the wheels tubeless disc brake carbon hookless rim with a height
riding conditions. The shallowest have optimum wheelset”. The full of 28mm and comes in at a slim 415g
wheel, the VENTOUS DISC ($1,399), aerodynamic carbon rim is 38mm keeping rotational weight low; the total
uses a 36mm rim depth for all-round efficiency”, says deep and 26mm wide, weight of the wheelset is 1,575g per pair.
performance, with a 1,455g overall Token. “The lateral with a 19mm internal With an inner rim width of 24mm, The
weight. The name is derived from rigidity is the strongest of Deda Elementi’s width. The process that G24 wheels can take gravel tyres up to
Mont Ventoux, made famous by the the three wheelsets, and the RS4DB wheels Deda uses to mould the rims 50c and the rim depth is an ideal bal-
Tour de France. The Konax wheels mass is proportional to the use a 2-ratchet allows it to reinforce the the ance between rigidity and compliance,
are inspired by the IRONMAX-Hawaii inertia, resulting in high-speed freehub system nipple holes and reduce the with excellent performance in durability
KONA triathlon World Championships. cruising performance that is thickness between holes in and impact resistance. They’re hand
Two rim depths are available: the simply outstanding.” All of the rims order to save weight and reduce built with stainless aero spokes
KONAX PRO ($1,499) with a rim use an ultra-wide rim design with an the inertia of the wheel. The RS & DSN nipples, and have a
depth of 52mm, and the KONAX TRI outer width of 27.4mm and an inner hubs have been completely maximum system weight
($1,599) that has a rim depth of 76mm. width of 20mm. redesigned too, replacing (bike + rider + luggage) of
the SL generation of 110kg.
hubs and saving 80g The Proterra
per pair; the wheelset wheels from WTB
weighs in at 1,340g. In [12.0/C15] cover
the rear hub there’s everything from
a 2-ratchet freehub adventure road
system: a smaller riding to enduro in
ratchet is located in four different builds
the freehub body with with internal rim
a larger ratchet inside widths from 23mm
the hub flange for a up to 30mm. The
better power transmis- most heavy-duty
sion. Internal, self- build is the Proterra
locking nipples improve Tough i30 (Front
Token’s prime aerodynamics and help
wheel range has to keep the wheels running Novatec’s G24 gravel wheel
had a rebranding true. The wheels retail at is designed to take up to a
€1,950 (ex VAT) and freehubs 50mm tyreJuly 12, 2022 21
addition to its MTB range on the the load. They’re
stand at Eurobike, the Fortus 30 SC. “ tubeless-ready
Our original Fortus 30 quickly and come pre-
became the rim of choice installed with
for downhill and e-bike tubeless tape
riders because of its and valves. A
robust, reinforced three 25mm internal
chamber structure”, width will
says Hope. The 30mm allow for some
width quickly became Stan’s NoTubes Flow Mk4 wheelset uses bigger touring
popular for more M-Pulse hubs with magnetic freehub tyres to easily be
trail-oriented MTBs engagement fitted. The wheels
too, and the Fortus 30 use 32 Pillar
WTB’s Proterra range covers SC uses a single chamber coasting resistance, but the pawls PTB380 spokes Seido’s Magnon wheels can
everything from adventure rim design that saves 100g lock into place more reliably, with an front and rear, take a load of up to 150kg
road riding to enduro in four builds over the original Fortus 30 rim. engagement angle of just 1.66° for fast and they’re
“Although not as robust as the Fortus pickup. The Flow MK4 wheelset uses disc only. Builds are available in
€295.90/Rear €355.50), which uses a 30 rim, it is still more than capable of an asymmetrically-drilled 6069 alloy 650b (1965g) and 700c (2059g) with a
rim with WTB’s Dual I-Beam support tackling rough singletrack on a trail rim that builds up into a very durable selection of freehub bodies available.
that braces the rim internally for extra bike”, it says of the new wheelset. The wheel, with the enduro bearings in Finally, if you’re happy with your
strength. All the wheels can also be fit- Fortus 30 SC will retail for €210/€340 for the hub promising a long service life. wheels but looking for a way to keep
ted with Solid Strip, which is installed front and rear wheels. The low-profile 30mm internal width them secure it’s worth heading over
under the tubeless tape to prevent the Stan’s NoTubes [12.1/D07] has optimizes tyre shape, traction, and to the Pinhead [9.1/G07] booth
tape from sagging at the spoke holes some interesting tech inside its M-Pulse control for 2.3-2.6” tires. The Stan’s to see its range of lockable options
which results in a smooth, consistent hubs, as used in the Flow MK4 wheelset NoTubes Connection program includes for wheels, as well as seatposts,
interface between the tyre and rim ($965 / €1055). Instead of a pawl and a 5-year hub warranty, a 3-year rim saddles and headsets. One unique
making fitting of tubeless tyres much spring design the freehub uses pawls warranty, crash replacement for a year, multi-combination key unlocks any of
easier. The lighter Proterra Light engaged by Neodynium mag- and a $10 donation to trail maintenance the components on your bike. New to
i23 wheels (Front €295.90/Rear nets. The magnets work or advocacy group of your choice. the range is a through-axle lock than
€355.50) use an open-cavity in the opposite way to If you’re looking for something for can be customised online for different
rim for lighter weight and a spring, in that the heavier loads then Seido [11.0/B07] wheel types. ■ DA
the 23mm internal width force applied by is presenting the Magnon wheelset, a
provides the optimal tyre the magnet to the heavy-duty touring build that can take
profile for adventure road pawl is strongest a total system weight up to 150kg. “it’s
and gravel tyres ranging when engaged, a reliable choice for a world-exploring
from 30-42mm. All the and weakest when touring bike as it can easily cope
Proterra wheelsets use coasting. That with the added luggage and rough
Top-tier EZO bearings, results in lower terrain”, says Seido. “With the added
and a swift 6-pawl strength it also means less road-side
freehub with 5 degrees of Hope’s Fortus 30 SC repairs due to spoke breakage or rim
engagement. is a lighter build with failure”. The rims are 6061-T6 alloy
Hope [9.0/A05] a single chamber rim, with a sleeved joint, and they’re an Pinhead’s locking systems can secure any
will have the most recent designed for trail use asymmetric design to better balance type of wheelset22 EUROBIKE SHOW DAILY July 12, 2022
OVERVIEW: PUMPS AND TOOLS
NEW TOOL
DESIGNS MATCH
THE LATEST
TECHNOLOGIES,
WHILE
ESSENTIALS GET
UPGRADES
Fresh technology needs fresh tools. As home
mechanics become more familiar with systems
once thought too complex to tackle, the demand
for specialist implements continues to grow.
Whether it’s setting up or repairing tubeless tyres
or servicing hydraulic disc brakes, ever more
tasks are becoming natural to the average cyclist.
Park Tool's BBT-RS promises
to be the ideal tool for one of
the trickiest of workshop jobs
On the road or trail, cyclists are also Park’s classic
demanding that their carry-along wheel truing stand
tools offer improved functionality and reimagined to
ergonomics. The same goes for that accommodate the
most crucial of devices, the bicycle most up-to-date of
pump. We’ve rounded up some of the hub standards and
best from this year’s show to see who’s widest of tyres
keeping pace with demand.
No name is as synonymous with
bicycle tools as Park Tool [11.1/ modates thru-axles via removable
B04]. This year the famously blue adaptors making it compatible with
brand adds new tools for both work- all hub types. One thing remains
shop and carry-along use. First is the the same; it’s still assembled and
latest TS-2.3 professional wheel truing calibrated in St. Paul, Minnesota. A
stand. A fixture in many workshops, somewhat more specialist tool is the
this most recent iteration is now taller BBT-RS bottom bracket tool retaining
to accommodate bigger
wheels, hubs, and
tyres. Keeping up
with the latest
standards, it
also accom-
This modern multitool can fix your bike and
plug your tubeless tyresJuly 12, 2022 23
Schrader valves via a flexible hose
with an integrated valve core tool, its
striking metallic finish means it’s both
practical and covetable. Almost equally
attractive is Lezyne’s Pocket Torque
Drive. This torsion ratchet tool is again
constructed from durable, lightweight
machined aluminium. Coming apart
for easy storage in the included case,
it arrives equipped with six hardened
steel bits, including 2.5, 3, 4, 5mm
German firm SKS has at least five new floor hex bits and T20, T25 Torx bits.
pumps from which to choose from Adjustable between 2 – 6Nm in
0.5Nm increments, it’s perfect for
dual-sided nickel-plated bits. Magne- making precise adjustments at
tised for secure fitting, these cover home or on the road.
2-6mm Allen keys, Philips and flat
head screwdrivers, and T10 and T15 Giyo's Dual high- Giyo’s
Torx drivers. Snapping into volume and compact
place, once inserted into high- pumps cram
the end of the tool, its user will pressure in features
benefit from greater leverage and modes make for like digital
Weldtite offers an entire board of quality tools ready to be installed either at home or in a improved dexterity, making it ideal accurate and sweat- connectivity
professional workshop for working on hard-to-reach areas. free inflation and dual
In their famous orange pressure
livery, SKS [12.1/A27] pumps are pumping
instantly recognisable. At this year’s
show, the brand will be exhibiting Also making elegant
five new upright options, each of aluminium hand pumps
which comes with the firm’s MV is Giyo [9.1/A29]. Its
Easy multi-valve head. Further GM-56BT E-Bike mini pump
recommending them is that each is well-suited for convenient
can be rebuilt, with spare parts use with electric bikes thanks
readily available. Covering the to its large barrel and flexible
entry-level, the firm’s Airkompressor hose design. Also featuring a
Compact 10 pump is made of robust Bluetooth digital gauge that
plastic and focuses on ergonomics. can connect to the iGauge
A level up, the Airkompressor 10.0 is smartphone app to display exact
equipped with a precision pressure pressure, it’s likely to be a hit with
gauge for optimum readability plus technology-savvy electric bike
an extra-long hose, making owners. Also very clever is the
it even more comfortable firm’s GM-24VP’s Air-Turbo mini
WorldTour tested tool kits in easy-to-transport cases from Unior and gentle on your valves. pump. Quickly reaching a
The Air-X-Plorer 10.0’s sturdy huge 300psi, it does this by
system. Potentially a saviour for one metal construction is stable and combining dual high-volume
of the most challenging workshop allows for pressures of up to 10 bar, and high-pressure modes. It’s a trick
jobs, it’s designed to help remove which is high. But not as high as the also managed by the brand’s GF-2232
tight or seized bottom brackets with Airmotion 12.0, which can hit a solid High-Pressure/High-Volume floor
shallow tool engagement and works 12 bar. Finally, the Air-X-Plorer Digi pump.
in conjunction with the current line 10.0 guarantees measuring accuracy Finally, and nicely bridging the
of Park Tool bottom bracket tools. thanks to its digital gauge. In a further categories of tools and pumps, is
More universally useful is the RTP-1 string to the brand’s bow, SKS also Airace’s [www.airace-cycling.
rescue tool pod. Mounting to your produces various tools. These include com] Handy tyre lever and CO2 infla-
bike’s frame, this multi-tool and tyre the Tom 18, a compact and lightweight tor. This great-looking tool combines
plug combo means you’ll be able to fix multi-tool with 18 functions. Featuring everything you need to remove
minor damage to your tubeless tyres an integrated compartment for a and inflate an inner tube, except of
at the roadside while also accomplish- Locking into a T or an L shape, the Groove chain pin, it should cover most riders course, for a CO2 canister. Made from
ing the everyday tasks you’d expect of Pro tool from Ryder Innovation offers against all common mechanicals. robust aluminium, the back of the
a multi-tool. leverage and length beyond that of most Lezyne [12.0/C16] offers a vast lever features a plastic protector to
Owning your own tool wall is the multitools range of products, including defend the rim against damage. By
dream of many home mechanics. both tools and pumps. comparison, the firm’s Infinity DT floor
Making it a reality, Weldtite’s [9.1/ hard cases, within which are housed Premiering at this year’s pump looks a little more
C12] new Cyclo brand Shadow Board a readily accessible selection of qual- show, its Pocket Drive traditional but is actu-
arrives with an up-to-date selection ity tools. Designed for the hardest Pro HV is a compact, ally just as innovative.
of tools that’s perfect for working on working mechanics, the Master kit lightweight hand pump Combining a standard
a range of modern standards. Also features 94 items, enough to set up for high volume tyres. pumping function with an
very current is the inclusion of a a workshop wherever in the world Featuring a full CNC accumulator tank for seating
2-24Nm torque wrench with a selection you find yourself. Safe and secure in a machined aluminium tubeless tyres, switching
of the most commonly requested dust and waterproof casing, each tool construction, its clever modes is as easy as flipping
bits. Meaning there’s no excuse for is logically located, ensuring every overlapping handle design a lever on the pump head.
ham-fisted overtightening of delicate instrument remains close to hand. offers maximum volume Regardless of which way you
components; it promises to close the Offering a more tailored selection of in a com- use it, you’ll benefit from
gap between home and professional tools and a smaller pack size is the pact a colourful digital
workshops. Also including wire and Home tool kit. Retaining the same size. gauge and a neat
cable cutters, a sizable pedal spanner robust case and secure foam trays, Attaching one-piece design.
and a range of files and screwdrivers, it provides identical professional- to both Presta and ■ JD
the finishing touches to many every- level quality in a size more suited Twin tanks make
day tasks are equally well catered to. to enthusiasts or those with limited Maximum volume, for easy inflation
Another company offering a wide space or budget. minimum size. and seating via a
range of kits is Unior [9.1/E01]. Ergonomics is often the stumbling Lezyne’s Pocket Drive single unit
Sponsoring many teams, including the block for many compact carry-along promises performance
mighty Jumbo-Visma and Ineos, its tools. Omnico’s [9.1/F25] Ryder to match its stunning
products are designed in conjunction Innovation Groove Tool seeks to solve looks
with some of the best mechanics this problem with a unique design
on the WorldTour circuit. New for that doesn’t require folding. Instead,
the show are two key workshop the tool’s body functions as a driver Torque takes to the trail thanks to The Airace Handy
selections, the Master and Home tool that can be locked in either a T or Lezyne’s compact and adjustable combines inflator and
kits. Both arrive in easy to transport L-type position. Housed inside are five pocket-sized driver levers into a single tool24 EUROBIKE SHOW DAILY July 12, 2022
EUROBIKE INVESTORS LOUNGE
THE PERFECT VENUE TO FIND
INVESTMENT AND COOPERATION
OPPORTUNITIES
From private equity
firms to car makers, the
bicycle business has
drawn unprecedented
investment in the
last year, driven by
an appetising mix of
favourable factors.
As analysts explain, the industry is at the
intersection of several “mega-trends” that
suggest potential for long-term expan-
sion, and the structure of the industry
provides leeway for improved profit
margins in the years ahead.
This has encouraged Eurobike
to organise an investors’ lounge in
partnership with Ralf Kindermann. The
former chief executive of Internetstores,
Kindermann is an investor and board
member at several companies, and the
supervisory board chairman of Bike24.
Backed by The Riverside Company, tions and fundraises involving European
this German online bike retailer was companies in 2020, the number shot up
launched on the Frankfurt stock to 52 last year. The tally so far this year
exchange last June. suggests that the level should be similar
“When I found out that Eurobike was for 2022, Rump said.
moving to Frankfurt, the German finan- The trend has seen investment
cial capital, I thought that it would make from financial investors such as KKR,
a lot of sense to organise a program for the firm that led a consortium to take
investors who are interested in the bike over the Accell Group earlier this year,
industry, to give them more insights into with a bid valuing the Dutch supplier
market development and dynamics,” at $1.56 billion. Van Moof managed to
Kindermann said. He has reached out to secure $128 million last September,
more than 800 potential investors, from in a fundraising led by Hillhouse
venture capital firms to family offices. Investment. The particular potential of
The Eurobike Investors’ Lounge the U.S. market probably helped Rad
enables participants to meet up near Power bikes to secure $154 million The investor lounge at Eurobike
the New Mobility Hall 8. They will hear from existing investors last October.
presentations about the bike industry Other protagonists in the ecosystem investment fund, relating to e-bike less relevant, and consumers will have
and get a tour of the trade fair, taking in have benefitted from the influx of cash, distribution and technology. a substantial mobility budget to spend
the latest trends. Snacks and drinks are from e-bike component makers to “With these steps, Porsche is on a bike.”
on the menu as well. specialists in accessories such as Selle driving forward its e-mobility strategy In its most disruptive scenario,
Among the presenters are Burkhard Royal. Wise Equity bought a stake of in a holistic manner,” the group said in McKinsey predicts that the market for
Stork, who heads up the Zweirad- 33% in the Italian group in May 2021, a statement. e-bikes will increase from 30 to 35 mil-
Industrie-Verband (ZIV), the German and Selle Royal said earlier this year Other transactions in the last lion units sold in 2021 to about 270 to
bike industry association, and Gunnar that it’s aiming for a listing on the Milan years were in part intended to create 300 million units across North America,
Fehlau, a German author and influencer stock exchange. synergies with enlarged combinations Greater China and Europe.
specialised in cycling. Bicycle retailers are in the picture as of bicycle brands. That could be said Low interest rates and the
Deloitte has conducted consumer well, such as Bike24 and Signa Sports for Pon as well as Pierer Mobility, which abundance of cash in the market
research that will be presented to par- United. The company behind online agreed to buy Felt Bicycles from the have contributed to the size of the
ticipants of the investor program, along specialists such as Probikeshop and Rossignol Group. investments and valuations, which
with trends in mergers in acquisitions. Fahrrad.de finalised the acquisition of Kersten Heineke, co-leader of may be adjusted in the years ahead.
Christian Rump, manager at Wiggle and obtained a listing on the McKinsey’s Center for Future Mobility in But underlying trends speak in favour
Deloitte’s Sports Business Group, said New York stock exchange through a Frankfurt, has seen a shift in investment of continued appetite for bike busi-
the report published in June shows special purpose acquisition company. in the last two years to e-scooters. He nesses, from government support to
e-bikes remain by far the most popular With its acquisition of Dorel Sports, predicts that more money will flow the demand for healthier lifestyles and
e-mobility solution among German the entity behind Cannondale and into alternative forms of mobility, such investments integrating environmental,
consumers. About 18% of the 1,000 other brands, the Pon Group from the as e-cargo bikes, and probably a new social and governance (ESG) criteria.
respondents said they use e-bikes, Netherlands is among the car compa- category consisting of microcars, or bikes “We’re already seeing investment
compared with 7% each for e-scooters nies that are pumping up investment in with some form of protective casing. advisors declining assignments from
and e-cars. the bike market – creating synergies in The financial market has seen companies without ESG strategies,”
“The target group for e-bikes has the mobility market. interest in sharing and subscription said Heineke. “Companies that aren’t
continually grown, because e-bikes have Porsche has moved in the same platforms as well, with large-scale making an effort on sustainability in
become lighter and they are spreading direction by snapping up a majority takeovers and fundraises around the next five years will find it hard to
to mountain biking,” said Rump. “They stake in Greyp, the Croatian brand, companies such as Nextbike, Lime and draw investment.”
have moved from a convenience and by taking over Fazua. After its Jump. But Heineke reckons that bicycle The bicycle industry is at an
product, to avoid sweating on your way acquisition of a 20% stake in the maker ownership will drive the market and advantage in this context, because its
to work, to a lifestyle product.” of light e-bike drive systems earlier this push up sales of higher-end bikes. products could be regarded as intrinsi-
The growth prospects for the e-bike year, Porsche decided to exercise its “For most bikes, the ticket isn’t so cally green. But Heineke warns that this
market have driven a spurt in transac- option to buy the entire company in high compared with other mobility doesn’t exempt them from investments
tions in the entire bike market. While June. Separately, it’s forming two joint options,” said Heineke. “If cars are in clean manufacturing and reduction of
Deloitte counted 17 mergers, acquisi- ventures with Ponooc, the Pon group’s driven out of city centers, the car will be carbon emissions. ■ BSYou can also read
