EUPRERA 2020 | CICOM The Camino of strategic communication: (re)-discovering the human element in public relations
←
→
Page content transcription
If your browser does not render page correctly, please read the page content below
EUPRERA 2020 | CICOM The Camino of strategic communication: (re)-discovering the human element in public relations School of Communication University of Navarra Pamplona, Spain 8-10 October 2020
EUPRERA 2020
2
CALL FOR PAPERS
EUPRERA Education’s (THE) Europe going back to the basics of
Teaching Rankings. We are public relations and strategic
The European Public Relations consistently at the top of communication seems more
Education and Research Spanish ranks in each of the important than ever before:
Association (EUPRERA) is three undergraduate programs people and relationships.
an autonomous organization we offer and we are in the People should always come
with nearly 500 members from Top 100 of QS Media subject first.
40 countries interested in ranking.
advancing academic research Despite the role of technology,
and knowledge in strategic The 22nd EUPRERA Congress the use of robots in
communication. In order to will also become the XXXVI communication or AI, there
spread new methodologies International Conference of seems to be a massive need
and research results, EUPRERA Communication (CICOM) at to create human-centred
organises a highly regarded the School of Communication, organizations. We need to
annual congress each autumn Universidad de Navarra. build value-oriented societies
in collaboration with a selected based upon humanistic
university or college in Europe. Local Organizing Committee principles. In short, we need
to rethink what it means
The University of Navarra • Natalia Rodríguez-Salcedo, to put the person at the
(UN) Associate Professor (chair) centre of our decisions. How
• Elena Gutiérrez-García, communication and public
Universidad de Navarra (UN) Associate Professor relations respond to these
has been a pioneer in offering • Mónica Recalde-Viana, issues will determine the
Communication studies in Associate Professor future of our field and practice.
Spain at university level, • María Jesús Yáñez, To address these challenges
with the launching of its Assistant Professor we attempt to revisit the
Degree in Journalism back relevance of people on the
in 1958. Since then, other CALL FOR CONTRIBUTIONS art and science of strategic
undergraduate and graduate communication, including
programs have followed Academics, PhD students education, professionalism,
thanks to this innovative and practitioners are invited research and the practice of
spirit. Today the University to submit papers and panel strategic communication.
offers 57 undergraduate proposal related to the
degrees, 46 master’s degrees congress theme: The Camino On the one hand, we would
and 23 doctoral programs at of strategic communication. like to explore how to put
its 4 campuses (Pamplona, the organizational focus on
San Sebastián, Madrid and THE CONGRESS THEME people. Communication/PR
Barcelona) to over 11,000 enables us to increase our
students. The University of We live in evolving societies uniquely human capabilities
Navarra was founded in 1952 that undergo profound and such us creativity, empathy,
by St. Josemaría Escrivá de rapid transformations. Artificial innovation or connection.
Balaguer, the founder of Opus intelligence, machine learning, Likewise, there is a huge
Dei. Since then, its mission has robots in the workplace opportunity to become more
been the pursuit of excellence and big data are opening meaningful, creative and
in teaching and research transcendent questions around collaborative workplaces. On
and a constant commitment the future of mankind. At the the other, more than ever, there
to serve people and society same time, trust and reputation is a big opportunity to make
as a whole. Our educational are at risk in our dynamic, our businesses and institutions
institution was ranked number disruptive and uncertain world. genuinely human, real and
three in the 2019 Times Higher In this complex scenario, approachable to our publics,
Call for papers
3
EUPRERA, 22nd The Camino of strategic communication:
Annual Congress (re)-discovering the human element in
public relations
even considering the important must reconsider that the high standards based on
role of new technology. In virtual world takes its meaning honesty, ethics, commitment
other words, we would like from the real world. and responsibility become
to build more open societies challenges for the higher
through communication to II. Innovative communication/ education and training of PR
establish relationships based PR approaches: new and old and communication.
on honesty and trust that trends (Practice)
create even more value for The technological and IV. Competencies and
organizations and society. humanistic challenges in capabilities for a new
which our contemporary professionalism landscape
Indeed, the role of society is involved, requires (Professionalism)
communicators, PR a profession – and its The human element is at the
professionals, researchers practitioners - to be focused centre of the new scenario
and educators is crucial to on innovative manners that that artificial intelligence is
understand, analyse and improve relationships with depicting. Also, the rapid
promote a humanistic view publics, and guide the social transformations and societal
of our profession. Discipline conversation. Traditionally, expectations regarding
and practice are at a critical functional, postmodernist and emerging values (diversity,
turning point to anticipate critical approaches in PR/ sustainability, purpose-
and develop the knowledge, communication literature are driven organisations, etc.)
skills, competences and aiming to find responses to the confront organisations and
capabilities to manoeuvre challenges. This track aims practitioners to tackle and
these innovations. to meet a research agenda reshape the relational and
that shows new trends: how dialogical approaches. How
But why using the word collaborative networks with a is the profession refurbishing
Camino? The Route to broad range of stakeholders its new and old competences?
Santiago is of the utmost are built, how communication What are the new models
importance in Navarra. The enhances organisational or research approaches
University has the privilege decision-making process; what that are emerging regarding
to be on the Pilgrim’s new practitioners’ leadership practitioners’ competencies
way. Therefore, we invite roles are being enacted; and capabilities? What
practitioners and scholars to or what key indicators are characterizes proficient
discuss and work together in being put into practice for the practitioners that contribute
order to ascertain the potential communicative constitutive to agile organisations?
of human elements and organisations. What are the specific
values of the discipline and professional capabilities
its strategic role on the future III. New curricula for the future that may contribute to
to come in the best possible of education and training enhance proper dialogical
scenario. development (education) and listening approaches,
While mastering underlying the human
SUB-THEMES communication technologies, element of the profession and
channels and multiple media professionalism?
I. Ethics in communication/PR platforms are constantly
Digital transformation underlined in the curricula, V. History and theory of public
challenges us to create a the human dilemmas that relations
new cultural ethos - customs, the future will bring us are What is it in the past that
uses, habits - that considers overlooked. How to sensitize we can apply nowadays to
technology as a tool at the students to the humanistic reinforce the human values
service of professionals and values in order to exercise of strategic communication?
not as an end in itself. We professional judgement and We might find some light inEUPRERA 2020
4
CALL FOR PAPERS
the past, going back to where Publication of papers Saturday 10 October, 2020
the profession started or just Social activities: a bus will
rediscovering classic theories A special issue of Journal of take you on a half day trip.
including rhetoric, community, Communication Management Enjoy a visit to one of Navarra’s
or other European social A congress book (part of most international wineries,
theories. a book series published by Bodegas Otazu; a guided
Emerald) tour to enjoy Olite’s medieval
VI. Open track - current Palace architecture and
communication/PR research OUTLINE OF PROGRAMME whimsical towers and lunch
EUPRERA 2020 also welcomes at Parador de Olite, with a
research that sheds new light The EUPRERA’S PhD Seminar fabulous location in the same
on contemporary challenges 15th-century castle.
in the broad domain of PR and The Seminar will be held right
strategic communication. We before the Congress as usual. AWARDS
encourage the submission of More details about dates and
original contributions ranging programme will be given soon. During the congress the
from theoretical and empirical The aim of the seminar is to following awards are
building on quantitative or provide an international setting presented:
qualitative methods. Other where doctoral students
human elements of strategic within public relations and • EUPRERA Best Paper
communication not covered strategic communication can • EMERALD Professional
in the previous topics can also present their ongoing work, Impact
be encompassed in this final get feedback from experts and • EUPRERA Best Reviewer
track. peers and establish a valuable • EUPRERA Master Thesis
network for the future. Award for Excellence –
Dates for submission of deadline for applications
anonymous papers and panels Thursday 8 October, 2020 February 27, 2020
for peer review • Congress starts in the
morning
• Deadline for abstracts: • Keynote speaker (1)
February 29th, 2020 (plenary session)
• Feedback on abstracts: • Papers presentation
April 15th, 2020 (parallel sessions)
• Deadline for full papers: 30 • Lunch
June, 2020 • Parallel panel sessions
• Spanish wine (reception)
All abstracts and papers to be
submitted in English. Friday 9 October, 2020
Abstracts: 800 words. Full • Parallel panel sessions
papers: 30,000-40,000 • Lunch
characters, including blanks. • Keynote speaker (2)
Guidelines for panel proposals • EUPRERA Hour (awards,
and full papers on the projects, networks)
congress website. • EUPRERA General
Assembly
Contact info
info@euprera.org
nrodriguez@unav.es
egutierrez@unav.esYou can also read
