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Ethics in a digital age - AB Accounting and Business - ACCA Global
AB                  Accounting and Business

                       Africa Accounting and Business October 2017
                                                                                                              Africa October 2017

                                                                     Ethics in a
                                                                     digital age
                                                                     Finding the right path through
                                                                     the changing corporate jungle

                                                                       Moral maps
                                                                       Companies are introducing ethical
                                                                       frameworks for their staff to follow

                                                                       Force for change
                                                                       The World Bank’s Patrick Kabuya
                                                                       on promoting prosperity

                                                                       Unknown quantity
                                                                       What impact will Brexit have on
                                                                       the African continent?

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Ethics in a digital age - AB Accounting and Business - ACCA Global
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Ethics in a digital age - AB Accounting and Business - ACCA Global
Welcome
         With an ACCA survey demonstrating that unethical behaviour is still a concern,
         compliance education for professional accountants has never been more important

         Strong ethical principles and                                                                 making up this ground by raising and
         behaviour will become increasingly                                                            maintaining standards. At the practice
         important in the evolving digital age                                                         level, another article (page 23) discusses
         and are vital for building trust. For                                                         how conducting adequate due diligence
         professional accountants, being ethical                                                       when recruiting can help reduce the risk
         is a necessary attribute that goes far                                                        of unethical behaviour and safeguard
         beyond being seen to ‘do the right                                                            corporate reputations.
         thing’. In this special ethics issue of AB,                                                     Meanwhile, in our interview this month
         we offer a number of articles focusing                                                        we talk to Patrick Kabuya FCCA, senior
         on this hot topic.                                                                            financial management specialist at
             On page 36 we look at the conclusions                                                     the World Bank. He discusses his work
         of a recent ACCA survey of the views                                                          helping to strengthen public financial
         of professional accountants on ethics                                                         management and corporate governance
         and trust in a digital age. The report                                                        across Africa – crucial elements in
         offers insight and guidance on issues                                                         building public trust. You can read more
         from cybersecurity to cryptocurrencies.                                                       about his experiences on page 12.
         It reveals that 24% of respondents have                                                         Elsewhere in this issue, we look at the
         observed compromising behaviour at                                                            growth and potential of pan-African
         their own organisation, and 19% at a                                                          banks and the difficulty in regulating
         client’s, in the last 12 months; 47% have                                                     them (page 17), Africa’s agriculture and
         seen accountants acting unethically                                                           climate conundrum (page 32) and the
         ‘from time to time’.                                                                          implications of the UK’s exit from the
             On page 25, our columnist Alnoor                                                          European Union (page 30), plus how to
         Amlani points out that African attitudes                                                      improve your presentations.    AB

         to ethics in finance have some way to
         go, and notes the key role individual                                                         Jamil Ampomah
         accountants working in government,                                                            Director, sub-Saharan Africa, ACCA
         industry and practice can play in                                                             jamil.ampomah@accaglobal.com

         Accounting and Business                         About ACCA                                    Leadership
         The leading monthly magazine for                ACCA (the Association of Chartered            President: Brian McEnery FCCA
                                                                                                       Deputy president: Leo Lee FCCA
         finance professionals, available in six         Certified Accountants) is the global          Vice president: Robert Stenhouse FCCA
         different versions: China, Ireland, Malaysia,   body for professional accountants. It         Chief executive: Helen Brand OBE
         Singapore, UK and International.                offers business-relevant, first-choice        Member services
         *    Magazine contacts, page 66                 qualifications to people of application,      ACCA office details, page 66
                                                                                                       ACCA Connect: +44 (141)582 2000
         *    Available in app and pdf                   ability and ambition who seek a
                                                                                                       members@accaglobal.com
         *    AB Direct: weekly news bulletin            rewarding career in accountancy, finance
                                                         and management. ACCA supports its
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         More at accaglobal.com/ab
                                                                                                       Our alliance with CA ANZ
                                                         198,000 members and 486,000 students          More about ACCA’s alliance with Chartered
                Audit period July 2015      ISSN No:
                to June 2016 151,120        1460-406X    in 180 countries. accaglobal.com              Accountants ANZ: accaglobal.com/alliance

                                                                                                November 2017 Accounting and Business                    3

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Ethics in a digital age - AB Accounting and Business - ACCA Global
36                           28
Ethics

                 Special edition
                                                                                                                Insights
                 This month we feature
                 articles all about ethics                                                                   28 Audit under fire
                                                                                                                Non-profit organisations
                 19 Helping hand
                    Companies are creating                                                                      in conflict zones face
                    ethical frameworks                                                                          numerous pressures

                 25 Alnoor Amlani                                                                            30 Long road ahead
                    The business of ethics                                                                      Brexit may ultimately
                    in Africa is still fraught                                                                  benefit the UK’s
                                                                                                                African partners
                 35 Graphics
                    More CEOs are falling                                                                    32 Climate control
                    from grace                                                                                  Droughts are damaging
                 36 CPD New world order                                                                         the continent’s
                    The digital age is beset                                                                    agricultural sector
                    with dilemmas                                                                            40 CPD Come clean
                 64 The right stuff                                                                             Improving corporate
                    Introducing ACCA’s new                                                                      disclosure on carbon-
                    Ethics and Professional                                                                     related risks is vital
                    Skills module
                                                                                                               Careers
                                                                                   PwC in Kenya, plus
                   News                             Corporate                                                44 CPD The persuasionists
                                                                                   practice news
                                                                                                                Our talent doctor
             6     News in pictures              16 The view from              23 The real thing                looks at the right way
                   A different view of              Kalkidan Tadesse              Are your employees who        of asking
                   recent headlines                 of Sandoz-Novartis,           they say they are?
             8     News roundup                     Ethiopia, plus news                                         Management
                   A digest of the latest        17 Across the line               Comment
                                                                                                             46 CPD Switched on
                   news and developments            Crossborder banks need     26 Okey Umeano                   Organisations must
                                                    consistent regulation         Africa needs more             be bold in their
                   Interview                                                      commodity exchanges           digital vision
                                                    Practice
             12 Patrick Kabuya FCCA                                            27 Brian McEnery              48 The guiding force
                We meet the World Bank           22 The view from                 It’s vital that members’      Know your critical
                specialist                          Victor Kimang’a of            voices are heard              success factors

                                             6                            17                            23                           30

         4         Accounting and Business October 2017

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Ethics in a digital age - AB Accounting and Business - ACCA Global
40                       54                             60

                                                        59        Technical
                                                               49 CPD Guiding force
                                                                  The IASB is developing
                                                                  new disclosure guidance
                                                               53 Technical update
                                                                  The latest on audit, tax
                                                                  and financial reporting

                                                                  Tax
                                                        12     54 Transparent on tax
                                                                  The EU is planning
                                                                  to introduce country-by-
                                                                  country reporting

                                                                  Soft skills
                                                               56 The social network
                                                                  Co-working is
                                                                  catching on across
                                                                  the continent
                                                               59 Peak presentation
                                                                  Storytelling can
                                                                  help you to convey
                                                                  complex technical
                                                                  information

                                                                  ACCA
                                   ‘We need to                 60 News
                                  increase the                    Uganda launches
                            brand value of the                    CFO awards; SME
                                                                  finance in spotlight
                               profession and                     in Kenya; Zimbabwe
                               actively inform                    hosts winter school;
                            policymakers and                      Nigeria holds a
                          the public about the                    CPD event

                              value we create’                 66 Update
                                                                  The latest Global
                                                                  Economic Conditions
                                                                  Survey reveals a more
                                                                  positive outlook

                                                 October 2017 Accounting and Business              5

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Ethics in a digital age - AB Accounting and Business - ACCA Global
6           Accounting and Business October 2017

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Ethics in a digital age - AB Accounting and Business - ACCA Global
Hurricane Irma, the
                         longest-lasting top-
                         intensity cyclone ever,
                         wreaked devastation on
                         the island of Saint Martin
                         as it rampaged through
                         the Caribbean and Florida.
                         Early estimates suggest
                         the economic costs could
                         reach US$300bn.

                         Two rare breeds of lizard
                         are delaying a prestigious
                         £5.9bn rail project in
                         southern Germany.
                         Protected by European
                         Union environment
                         law, the lizards must be
                         rehomed before work
                         can start on the land
                         needed for the project.

                         Real Madrid’s Cristiano
                         Ronaldo has denied
                         committing tax fraud
                         worth €14.7m, in
                         a case brought by
                         prosecutors at Spain’s
                         tax agency. He said he
                         has complete trust in his
                         advisers, who have told
                         him he is not guilty.

                         The world’s toughest ban
                         on the use, manufacture
                         and import of plastic
                         bags for commercial and
                         household packaging
                         has taken effect In
                         Kenya. People breaking
                         the ban risk a fine of
                         up to US$40,000 and
                         four years in prison.

                                                      October 2017 Accounting and Business            7

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Ethics in a digital age - AB Accounting and Business - ACCA Global
News roundup
          This edition’s stories and infographics from across the globe, as well as a look at the
          latest developments and issues affecting the finance profession

          Sharif removed                    real estate. The case was a       relating to its audit of Miller   2011. KPMG is committed
          Pakistan’s prime minister         result of the Panama papers       Energy Resources. Miller          to the highest standards of
          Nawaz Sharif has been             leaks, which revealed the         was charged in 2015 with          professionalism, integrity
          removed from his role after       offshore wealth of various        accounting fraud and settled      and quality, and we have
          the Supreme Court ruled           senior politicians and their      the charges. The company          fully cooperated with
          him to be ‘unfit for office’.     associates. Shahid Khaqan         had reported assets bought        our regulators to reach
          A case was brought by             Abbasi, an ally of Sharif,        for US$2.5m as valued at          a resolution.’
          opposition politician Imran       is Pakistan’s new prime           nearly US$500m. KPMG had
          Khan, claiming that Sharif        minister.                         issued an unqualified audit       PwC fined
          had failed to declare family                                        report. Engagement partner        PwC has settled charges
          assets. The court agreed          KPMG charged                      John Riordan has been             by the US Public Company
          and found that Sharif’s family    KPMG has agreed to pay            suspended from practising         Accounting Oversight
          could not prove legitimate        US$6.2m to settle US              for at least two years. KPMG      Board (PCAOB) for US$1m
          ownership of valuable assets,     Securities and Exchange           said: ‘This matter is related     over its audits of Merrill
          including prime London            Commission charges                to audit work performed in        Lynch. PCAOB found
                                                                                                                that PwC issued an audit
                                                                                                                report without obtaining
                                                                                                                sufficient evidence about
                                                                                                                Merrill Lynch’s compliance
                                                                                                                with the requirement to
                                                                                                                hold customer securities in
                                                                                                                segregated accounts. ‘PwC
                                                                                                                failed to fulfil its obligations
                                                                                                                during a period when Merrill
                                                                                                                Lynch exposed billions
                                                                                                                of dollars of customer
                                                                                                                assets to claims of its
                                                                                                                creditors,’ said James Doty,
                                                                                                                PCAOB chairman. PwC
                                                                                                                did not admit or deny the
                                                                                                                PCAOB findings.

                                                                                                                EY reports growth
                                                                                                                EY has reported that global
          Kazakhstan embraces digital currency                                                                  revenues increased by 7.8%
          Kazakhstan has become the second country in the world to support the use of blockchain                to US$31.4bn in the year
          solutions for financial services. The Astana International Financial Center brings together           ending June. This was EY’s
          Deloitte, Waves, Juscutum and Kesarev Consulting as partners to develop legislation regulating        seventh consecutive year
          cryptocurrency transactions. They will establish an ecosystem for the use of blockchain               of strong growth, which
          technology, cryptoassets and blockchain-based projects in Kazakhstan, with the intention of           had been supported by
          improving the investment climate for development and support of innovative technologies.              significant acquisitions
                                                                                                                and new partnerships.

  8           Accounting and Business October 2017

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Ethics in a digital age - AB Accounting and Business - ACCA Global
Take one
             In the latest of our series of video interviews with ACCA members, we meet Ajay Shah FCCA,
             CFO of entrepreneurial table tennis bar chain Bounce and a UK county-level player in his youth

                   Taking opportunities

                 Shah shares his
                 experiences on
                 working for a growing
                 entrepreneurial
                 venture, the company’s
                 expansion into the US                                                                            More information
                 and his advice for young
                                                                                                               You can watch this interview
                 finance professionals
                                                                                                               at bit.ly/AB-pingpong

          Transaction advisory services     regulation; there are many          administrative court ruled        avoidance and evasion. The
          grew 15.5%, advisory 10.4%,       different models in place           that Google’s European            agreement will lead to staff
          tax 7.9% and assurance 4%.        around the world that               headquarters in Ireland           exchange and investment.
          Headcount increased by            work effectively,’ said IFAC        could not be taxed by the         Zambia’s finance minister
          7.3%, to 250,000 people           executive director Alta             French authorities as if it       Felix Mutati said that South
          globally. The firm promoted       Prinsloo. ‘Understanding            had a permanent base in           African investment in Zambia
          669 people to partner             the key principles of               France. ‘Google Ireland Ltd       was ‘progressively creating
          and recruited another 385         accountancy regulation,             isn’t taxable in France over      opportunities for tax revenue
          partners. Senior leadership       and how they function in            the period 2005–2010,’ the        collection for the Treasury
          diversity improved, with          practical terms, helps PAOs         court said in a statement.        through the Zambia Revenue
          women comprising almost           [professional accountancy           Google will not have to pay       Authority’.
          30% of new partners and 36%       organisations] and their            VAT on sales or corporate
          of new partners coming from       key constituents ensure             tax if the judgment stands.       Pipeline project
          emerging markets.                 the profession’s long-term          The French authorities            Capital raising has begun
                                            sustainability, and their ability   are expected to appeal            to finance a US$3bn crude
          IFAC issues guidance              to continue to function in the      the judgment.                     oil pipeline for Uganda and
          The International Federation      public interest.’                                                     Tanzania, following approval
          of Accountants (IFAC)                                                 Zambia/SA tax tie-up              by the countries’ presidents
          has issued guidance on            Google tax win                      South Africa and Zambia           Yoweri Museveni and John
          the regulation of the             Google defeated the French          have agreed to work               Magufuli. The investment is
          accountancy profession.           government in a court               together on tax collection        for a joint project by Tullow
          ‘There is no “one-size-fits-      case involving a €1.12bn            and administration, with the      Oil, Total and China National
          all” solution for accountancy     tax demand. A French                intention of reducing tax         Offshore Oil Corporation

                                                                                                 October 2017 Accounting and Business                    9

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Ethics in a digital age - AB Accounting and Business - ACCA Global
due to begin oil production
         by 2020. Finance options
         include bank debt and loans                                                           East Asia
         from export credit agencies.                                                          63%
         Stanbic Bank Uganda and                                        North America
         Sumitomo Mitsui Banking                                        25%              Europe
         are acting as joint financial                                                   11%
         advisers for the funding of the
         1,445km crude oil pipeline.

         Pension investment
         Three large Danish pension
         funds – PensionDanmark,
         PKA and Lægernes Pension                                % of trading volume in biggest cryptocurrency markets
         – have committed €468m to
         a new African infrastructure
         fund. It will be managed
         by AP Møller Capital. The
         three funds intend to double
         the size of the portfolio by
         attracting other international
         investors. The portfolio is       Digital takeover?
         expected to operate for           The cryptocurrency market topped US$170bn in August, with
         10 years, making 10 to            the value of Bitcoin hitting a market high of over US$4,700 in
         15 large investments in           the same month. With more than 900 types of digital currency now
         transport and energy. ‘Africa,    in use, 98 digital currency exchanges and tens of millions of active investors
         which has a hard working          worldwide, the total market capitalisation is 50 times larger than five years
         population expected to            ago. Currently, East Asia, North America and Europe are the biggest markets
         reach a billion within the        of cryptocurrencies; in East Asia the percentage of trading volume is 63%,
         next few decades, has a           with Bitcoin and Ethereum selling above the global average in the region,
         pressing need for more            according to Exchange Union.
         investment in infrastructure,’
         said Robert Mærsk Uggla,          Source: Exchange Union white paper, Bridging digital currency exchanges globally
         AP Møller Holding’s
         chief executive.
                                           increased regional footprint       Qatar downgraded                     led by Saudi Arabia and the
         Crossborder banks                 of African banks suggests          Fitch Ratings has downgraded         UAE continue their boycott
         A pan-African banking             opportunities for a much           Qatar from AA to AA-, in             against Qatar, and their land,
         system could generate             greater banking scale. ‘The        response to the regional             air and sea borders with
         between US$490bn and              number of cross-border             conflict with Saudi Arabia           Qatar remain mostly closed.
         US$950bn in additional            subsidiaries of African banks      and the GCC countries.               International mediation efforts
         credit for sub-Saharan Africa,    has almost tripled since           Qatar’s outlook is regarded          are still ongoing but are not
         predicts a PwC report. The        2002 and there are now 10          as negative. The agency              showing significant progress.
         findings were made in PwC’s       pan-African banks with a           explained: ‘Fitch believes           In our view, the negotiating
         latest Global Economy             presence in at least 10 sub-       Qatar’s diplomatic and               positions of Qatar and the
         Watch outlook, which says         Saharan African countries,         logistical isolation by some         boycotting countries remain
         the region’s financial sector     and one with a presence            of its neighbours is unlikely        far apart.’   AB

         remains relatively small and      in over 30 sub-Saharan             to be resolved for some
         underdeveloped. But the           countries,’ reports PwC.           time. The group of countries         Paul Gosling, journalist

 10           Accounting and Business October 2017

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Accounting disruptor
         Patrick Kabuya FCCA is passionate about his role with the World Bank in developing
         the accounting profession in Africa to help promote prosperity and reduce poverty

         N                                                     i
                   ot many accountants can claim                                                  accountancy profession, corporate
                                                                      CV
                   they were inspired to join the                                                 governance and enhance public financial
                   profession by a grandfather who                                                management (PFM).
         did not attend school. As a child, Patrick           2009–present                          These, he says, are ‘fundamental
         Kabuya FCCA, World Bank Group senior                 Senior financial management         pillars that contribute to improving a
         financial management specialist, was a               specialist, World Bank,             country’s competitiveness, and enhancing
         regular visitor to his grandfather’s butchery        Pretoria, South Africa              effective allocation of public resources,
         in Kenya’s capital Nairobi, about 150km                                                  efficient service delivery to citizens and
         from his rural home in Nyeri. He noticed             2007–present                        accountability, which ultimately improves
         how, every day at about 10am or so, his              Governance roles at Institute       the wellbeing of people’.
         grandfather would ask for a ‘book’ from              of Directors of Southern              One of Kabuya’s proudest achievements
         the butchery supervisor and spend time               Africa, NEPAD Business              was his involvement in the establishment of
         poring over it, performing calculations and          Foundation, and Institute of        the Pan African Federation of Accountants
         writing notes in the margins.                        Certified Public Accountants        (PAFA). In 2011, as part of a World Bank
           ‘I became curious and started asking               of Kenya                            team, he was actively involved in designing
         why. I was impressed by what I learnt from                                               and facilitating this project. It began with
         him especially as I knew that he had never           2004–08                             five professional accountancy organisations
         attended school,’ he says.                           Project director, SAICA             (PAOs) and now has a membership of 52
           Among other things, Kabuya’s                                                           member bodies from 42 African countries.
         grandfather taught him about profit                  1993–2004                           The organisation has also become a
         and inventories, and the importance of               Joined EY Kenya as audit            voice for the profession in Africa, and
         maintaining accurate records. Profit, he             trainee; became technical           is supporting the strengthening of the
         learnt, was money left over from meat sales          supervisor, EY South Africa         profession on the continent. Kabuya
         after related expenses had been paid. His                                                remains actively involved in PAFA activities
         grandfather said he’d ploughed the profit                                                and recently assisted in conceptualising
         into savings and investments, family expenses and, most               and establishing a special PAFA committee to promote the
         importantly, used it to help others, especially on visits to his      adoption of integrated reporting in Africa.
         rural home. ‘It is about people – the most valuable asset one           Kabuya admits the accountancy profession has a long way
         can have,’ his grandfather told him.                                  to go in Africa. Based on 2016 membership declarations by
           These lessons inspired Kabuya. He excelled at mathematics           PAFA members, there are fewer than 101,000 accountants in
         at primary school and worked hard to gain admission to better         the continent, which translates to fewer than 90 per million
         secondary and high schools, where he lived away from his rural        people, he says. By contrast, Argentina, Chile and Uruguay, all
         home as a boarder. Admission to Kenya’s top university, the           countries with smaller economies as measured by GDP, have
         University of Nairobi, followed and his hard work was rewarded        1,000 plus accountants per million.
         when he graduated with a bachelor of commerce in accounting.            ‘In the 17 French-speaking African countries, the number
         ‘It’s these lessons and love for mathematics that informed my         is even lower as only accountants working in audit practice
         desire and decision to become an accountant,’ says Kabuya.            are registered as members of professional accountancy
           Even now, in his job at the World Bank offices in Pretoria,         organisations. The low number is further attributed to low
         South Africa, those lessons are never far from his mind.              demand for accountancy services, limited knowledge about
         His work involves partnering with and supporting different            the role of accountants, and the impact of fragility and conflict
         stakeholders across Africa – governments, regulators                  in a number of these countries,’ Kabuya says.
         and accounting professional bodies – to strengthen the                  While there are a number of strong professional accountancy

 12          Accounting and Business October 2017

AFR_INTER_Kabuya.indd 12                                                                                                                         13/09/2017 14:47
‘Professional
                                         accounting
                                 organisations have
                                    to be innovative
                                       and smart in
                                    how they attract
                                    the youth to the
                                         profession’

                           October 2017 Accounting and Business           13

AFR_INTER_Kabuya.indd 13                                          13/09/2017 14:47
i      Tips                                                        i        Basics

           *
                ‘Accountancy empowers you to be what you want to be            The World Bank Group has two goals:
                and serve in any market. When I visit universities to talk
                                                                               *     to reduce extreme poverty to 3% by 2030
                to young people about the profession and inspire them
                                                                               *     to boost the shared prosperity of the bottom 40% of the
                to join it by sharing my story, I ask them what being an             population.
                accountant means. They think accountants are number            To do this, the WBG is currently focusing on three priorities:
                crunchers or bookkeepers. That is not the case. I tell
                them that accountants are business leaders, thought
                                                                               *     helping to accelerate inclusive and sustainable
                                                                                     economic growth
                leaders and value creators.’
                                                                               *     investing more effectively in people by enabling access to
                                                                                     education, healthcare, water and sanitation, and energy

           *                                                                   *
                ‘As an accountant you develop the skills and the                    insuring to foster resilience to global shocks and threats.
                opportunity to influence and contribute to the economy         The WBG funds development projects through loans and
                and create a good society for the benefit of all. It is a      grants. It provides knowledge through research and analysis
                profession in high demand and with high prestige in            to help developing countries make informed investment
                South Africa.’                                                 decisions, as well as policy advice.

         organisations in the region, the majority have capacity (human        the continent,’ he says. ‘We need to create demand for
         and financial) and governance constraints. In sub-Saharan Africa,     accountancy services, increase the brand value of the
         only 23 PAOs from 22 countries are full members or associates         profession, and actively inform policymakers and the public
         of the International Federation of Accountants (IFAC); a number       about what we do, the value we create and how we contribute
         of countries don’t even have PAOs.                                    to improving people’s lives. Accountants should be creators
                                                                               of future disruptors – the accountant’s equivalent of Uber –
         Capacity building                                                     actively harness and use technology, and be in the driving seat
         The World Bank has implemented numerous reforms to                    in creating, enhancing and managing the value of businesses.’
         strengthen the profession in Africa at national and regional level,   This, Kabuya says, is where ACCA can play an important role.
         often in partnership with other regional and global institutions          His ACCA Qualification, he says, has been valuable because
         such as IFAC and the International Accounting Standards               of the ‘comprehensiveness’ of the skills learnt. ‘I gained the
         Board. The reforms are usually informed by the Report on the          ability to understand business in a way that impacts on the
         Observance of Standards and Code – Accounting and Auditing            economy, society and people at large. I learnt the technical
         (ROSC A&A) reviews – conducted by the Bank.                           and analytical skills, but also the soft skills: the ability to
           ‘There are incremental efforts by regional and national PAOs        interact and share knowledge, the ability to negotiate, and
         to strengthen the profession and develop more technician              teamwork. Those are critical,’ he says.
         and professional accountants required to serve both public                Kabuya is particularly proud of the World Bank’s project
         and private sectors at all levels, with particular attraction and     supporting the government of the Seychelles to improve
         inclusion of youth and women.                                         budget systems, using an approach known as Programme
           ‘PAOs have to be innovative and smart in how they attract           Performance Based Budgeting (PPBB), a project he is leading.
         youth to the profession. This should include integrating and          Its aim is to improve allocation of resources to government
         involving youth in PAO committees and relevant activities. In         priority areas, ensure effective delivery of services, and
         addition, PAOs should aspire to develop accountants who are           improve accountability. ’What motivates me more is seeing the
         innovative, socially responsible and skilled to stay relevant in      impact World Bank projects have on the people. We invest in
         the 21st century. It remains critical for the profession to play a    strengthening institutions and people,’ he says.
         thought leadership role.                                                  The World Bank is involved in strengthening PFM systems in
           ‘With an African population of 1.2 billion, and considering         African countries at both national and regional level. Kabuya is
         the number of countries, there is room to get more                    currently involved in reforms in Zambia, South Africa, Botswana,
         accountants to effectively manage and add value to the                Mauritius and the Seychelles. Gradually, he says, countries are
         endowed wealth of natural resources that we have on                   acknowledging the need to improve their PFM systems in order

 14          Accounting and Business October 2017

AFR_INTER_Kabuya.indd 14                                                                                                                          13/09/2017 14:48
to enhance revenue collection and                                                              the role of the accountancy
         services to citizens. To determine                                                             profession is ‘vital’: developing more
         areas of improvement, countries have
                                                                     ‘We need to                        qualified accountants to serve the
         conducted the PEFA assessment.                           create demand                         sector especially by including public
         The assessment reviews all pillars of a                for accountancy                         sector subjects in accountancy
         budget cycle from budget formulation                  services, increase                       profession curricula and designing
         to implementation, reporting and                                                               appropriate training programmes.
                                                                the brand value,
         oversight by auditor general and                                                               ‘ACCA has recently included public
         national assembly public accounts
                                                             and actively inform                        sector subjects into its curriculum
         committees. ‘Forty-six PEFA reports                  policymakers and                          and other PAOs are doing the same.’
         have been issued to date in sub-                       the public about                          Kabuya recalls an anecdote
         Saharan Africa. Where reviews have                          what we do’                        that brought home to him the
         been repeated, there is evidence of                                                            importance of proper public financial
         improved PFM systems,’ Kabuya says.                                                            management and the role the
                                                                                                        accountancy profession can play in
         Adopting IPSAS                                                     achieving it. On a visit to his rural home, an uncle told him his
         One of PEFA’s main findings is that many governments in            son was going to a school where there were limited books,
         the region still prepare their financial statements on a cash      and a grandmother in the family was going to a hospital with
         basis. But this, says Kabuya, is changing with governments         no medicine. The uncle asked him: ‘We know you are an
         increasingly recognising the need to adopt accrual-based           accountant. We know you work for the World Bank. How can
         International Public Sector Accounting Standards (IPSAS).          you help so that my son gets the books he needs? How can you
         Kabuya singles out three countries as making ‘tremendous’          help so that your grandmother gets the medicine she needs?’
         progress here: Botswana, South Africa and Tanzania.                  It’s this that drives Kabuya on.   AB

           The existence of suitably qualified finance and accounting
         professionals is key to the success of this reform and therefore   Nicki Güles, assistant editor, City Press, Johannesburg

                                                                                             October 2017 Accounting and Business                     15

AFR_INTER_Kabuya.indd 15                                                                                                                      13/09/2017 14:48
The view from
         41
         Executives who say their organisation’s
                                                      Kalkidan Tadesse FCCA, finance manager, Sandoz-
                                                      Novartis, Ethiopia, and former globetrotter

                                                      When I went university,                                 Ethiopia is undergoing
         global ethics cultures are strong. Less      accountancy wasn’t a                                    the second Growth and
         than a third are highly confident that       profession I was keen                                   Transformation Plan, and
         their organisation’s employees will          on at all. Throughout my                                laying down modern
         report unethical behaviour.                  studies my perception of the                            financial infrastructure.
         Source: Deloitte                             profession was that it was                              Adoption of International
                                                      not much beyond debits                                  Financial Reporting
                                                      and credits. Little did I know                          Standards (IFRS) by public
         Samsung boss jailed                          that financial reports help the world’s    interest entities, SMEs and charities is
         Samsung’s acting chairman, Lee Jae-          capital markets and other users make       now a requirement by law. As a member
         yong, has been convicted of corruption       economic decisions.                        of ACCA Ethiopia’s special IFRS
         in South Korea’s latest political and                                                   network panel, I contribute towards the
         business scandal. Lee took over the role     Currently I work in an organisation        implementation of IFRS by the different
         of company leader after his father, Lee      where my input is central to every         sectors of the Ethiopian economy.
         Kun-hee, suffered a heart attack three       important decision made by the
         years ago. The conviction was related        company. As a finance manager at           Aligning IFRS requirements to
         to bribes of millions of dollars allegedly   Sandoz-Novartis I report directly to the   Ethiopian law and entwining them with
         offered to former president Park             East English Africa CFO. The numbers       the systems and processes of public
         Geun-hye in exchange for her support         are both the justification and the tools   entities is an exciting experience.
         for a restructuring of Samsung. The          that give structure to decisions. With     I’m proud to be part of the pioneer
         conviction is being appealed.                the Ethiopia Cluster and Sudan under       teams introducing IFRS to the finance
                                                      my jurisdiction, I am exposed to two       community, and one of the first to
         Bank faces proceedings                       very different sets of environments.       implement IFRS in public entities. Such
         The Commonwealth Bank of Australia           I deal with issues ranging from port       a challenging project brings a helicopter
         is facing civil penalty proceedings          clearance, margin analysis, financial      view of developments.
         for alleged failures in complying with       forecasts and credit management to
         anti-money laundering requirements.          drug regulations, portfolio management     Accountancy is a passion that I now
         Australia’s financial intelligence and       and compliance.                            share with people through teaching.
         regulatory agency Austrac claims CBA                                                    I advise business owners who know
         did not comply with its AML programme                                                   little about the importance of financial
         on 778,370 accounts and A$625m                                                          reporting to their organisations,
         (US$505m) of transactions, and did not                                                  and also women entrepreneurs just
         report suspicious transactions totalling            Little did I know                   venturing into the commercial world.
         A$77m, mainly via ATMs that allow                                                       The business community is beginning to
                                                                 that financial
         anonymous cash deposits. The bank                                                       understand that finance associates have
         said: ‘CBA’s response to Austrac’s civil
                                                             reports help the                    a pivotal role to play in the success of
         proceedings, as well as the ongoing                   world’s capital                   their organisation.
         programme of action to strengthen                        markets and
         the group’s anti-money laundering                  other users make                     My hobby was travelling the world
         frameworks, will continue to be overseen                                                and visiting cities. I have a one-and-
                                                          economic decisions
         by a committee of the board of the bank.’                                               half-year-old son now who keeps my
                                                                                                 journeys local, but full of joy.   AB

 16           Accounting and Business October 2017

AFR_YCORP_intro.indd 16                                                                                                                   11/09/2017 12:57
The border patrol
         As the continent’s economies grow, so pan-African banks have sprung up to
         offer cross-border financial services – but regulation is proving a challenge

         Africa’s economic growth means it does   traditionally dominated banking on the        comprehensive risk assessments.
         not just have more banks than before;    continent. Pan-African banks originate          But establishing such controls in
         banking groups are also spreading        mainly in the largest economies of            Africa is not simple. ‘The emergence
         across national borders. And while       Africa, such as South Africa, Nigeria         of pan-African banks is challenging
         this can boost the lending and savings   and Morocco, and from countries               supervisors and regulators,’ Loukil
         security of banks, it also complicates   of influence within a region, such as         points out. ‘It may increase systemic
         the job of regulators charged with       Kenya.’ Tax advantages also play a part.      risks. Regulation and supervision should
         ensuring such institutions are                                                            evolve quickly,’ he suggests. This
         honest and solvent.                                                                        should include strengthening and
           The challenge is of concern                                                               modernising supervision and
         at the highest levels of the                                                                regulation at a supranational,
         financial sector. Speaking to                                                               ideally Africa-wide, level, he says.
         a conference on cross-border                                                                Such regulatory control should
         banking and regulatory reforms                                                               be based on the adoption of
         held in Mauritius in February,                                                               international standards, especially
         Christine Lagarde, managing                                                                  international financial reporting
         director of the International                                                                standards (IFRS) and bank-specific
         Monetary Fund (IMF), said:                                                                   prudential requirements based on
         ‘The expansion of cross-                                                                     the international Basel Accords.
         border banking has been                                                                      And African banking regulators
         impressive. Ten African banks                                                                should be assigned more human
         now have a presence in at                                                                     and technical resources, while
         least 10 countries on the                                                                     striking cross-border supervision
         continent.’ Yet, she noted,                                                                   and cooperation agreements with
         regulatory regimes across the                                                                 their national peers, he suggests.
         continent are uneven: ‘Unified                                                                  The IMF’s Lagarde stressed
         accounting and reporting                                                                      that even in the developed
         standards are absent. Data                                                                    world, the financial crisis showed
         weaknesses abound. National                                                                   how cross-border banking
         secrecy laws and constraints                                                                  regulation and risk assessment
         on information flows impair                                                                   have been found wanting, so in
         cooperation among supervisors                                                          Africa, ‘prudential rules affecting capital
         in home and host countries. The key is                                                 and liquidity requirements need to
         to ensure that supervision takes place       With the continent’s banking sector       match the risks found in a bank group’.
         on a consolidated basis.’                becoming multilateral, cross-border           This requires sharing more information
           There is no doubt that pan-African     cooperation and information sharing           among supervisors and giving them
         banking is big business. Speaking to     between African regulators is of key          the power and confidence to do their
         AB, Zied Loukil, Tunisia-based partner   importance, said Lagarde.                     job – by challenging bank management,
         for accountancy firm Mazars, says:         Several African banking regulators          and perhaps even closing banks.
         ‘Pan-African banks are establishing      hosting the headquarters of pan-              ‘Supervisors need to be able to work
         cross-border networks and overtaking     African bank groups have established          across borders to develop practical
         the European and US banks, which         supervisory colleges, enabling more           resolution and recovery plans,’ she said.

                                                                                           October 2017 Accounting and Business                 17

AFR_YCORP_Banks.indd 17                                                                                                                 06/09/2017 16:23
Speaking at the same event, Bank          understanding with their home               IFRS are far from universal in Africa, but
         of Mauritius governor Rameswurlall          regulators before they can trade in         their adoption would harmonise the
         Basant Roi noted that banking groups        Nigeria; however, there are special         accounting treatment for transactions
         operating in Africa had moved away          problems regarding African monetary         and balances across legal entities within
         from establishing legally separate          unions – particularly prevalent in          a pan-African banking group, says the
         subsidiaries in the countries where         Francophone Africa.                         accountant, who requested anonymity.
         they operate, and were organising             Take the West African Economic            IFRS rules regarding the frequency of
         subsidiaries along business lines. This     and Monetary Union (WAEMU), which           reporting, guidance on materiality and
         was blurring branches and subsidiaries,     includes Benin, Burkina Faso, Cote          aggregation, offsetting requirements,
         he noted, adding: ‘Could the failure of     d’Ivoire, Guinea-Bissau, Mali, Niger,       comparative information requirements
         one of these subsidiaries bring down        Senegal and Togo – all of these countries   and consistency in presentation may be
         the entire group?’                          use the West African CFA (Communauté        lacking in existing national reporting
           While stressing that Mauritius, a key     financière d’Afrique) franc, which is       frameworks, he warns.
         financial and business centre for Africa,   guaranteed by the French treasury.            With IFRS in place, not only would
         was developing risk-based regulatory          The IMF report highlighted how            banking financial data be more reliable,
         controls and crisis resolution systems,     WAEMU operates as a single regional         it could also save banks accounting
         taking account of the digitalisation        monetary and supervisory authority,         costs, he adds. The holding companies
         of the sector, the governor said such                                                   of many pan-African financial institutions
         reforms should be ‘brought into every                                                   already apply IFRS, but subsidiaries
         country in the African continent’.                                                      may hold multiple reporting ledgers for
                                                                                                 local GAAP, IFRS ledgers and regulatory
         Poor oversight                                                                          ledgers. IFRS would reduce the need
         And it is clear that there are                                                          for multiple ledgers, which would
         real concerns that some African
                                                            ‘Supervisors need                    ‘reduce compliance costs and increase
         governments who host the headquarters              to be able to work                   profitability,’ says the accountant. IFRS
         of banks seeking to expand business                 across borders to                   would also help regulators with their
         across the continent are not providing              develop practical                   requests for detailed information from
         effective oversight. These fears have                                                   banks and other financial institutions,
                                                                resolution and
         been growing, as witnessed by a 2015                                                    following specific regulatory guidelines,
         report from the IMF, Pan-African Banks
                                                               recovery plans’                   such as the Basel Accords.
         – Opportunities and Challenges for                                                        Looking ahead, Loukil says the
         Cross-border Oversight. It stressed that                                                development of new banking products
         while governments could insist bank         but allows national bank licensing,         and the arrival of mobile banking, Islamic
         groups operate as separately capitalised    which follows a binding opinion on          finance, virtual currency and payment
         subsidiaries to insulate them from          applications by the WAEMU Banking           systems, as well as the digitalisation of
         financial problems arising from other       Commission. National finance ministries     existing banking services, offer great
         national branches, even this would not      can appeal against Banking Commission       opportunities but bring new risks.
         eliminate risk entirely.                    decisions at the WAEMU Council of             Reforms to African banking regulation
           ‘Bank subsidiaries may well have          Ministers. Such a system, the IMF report    ‘should be implemented rapidly in
         exposures to their parents or to other      warned, ‘can seriously complicate the       this changing environment in order
         bank or non-bank subsidiaries within        handling of bank problems’. It called for   to set up an enabling and adequate
         the same group. Difficulties in a bank’s    urgent reform.                              regulatory and supervision framework.
         operations in one country may well lead       As for the impact of accounting           International institutions and donors,
         to problems for the group as a whole,       standards on African banking                especially the IMF, should play a key
         particularly if governance is a concern,’   supervision, a senior accountant            role in this ambitious project as political
         said the report.                            working for a major South African           and technical boosters and coordinators
           The report noted that the Central         bank says that the spread of IFRS           at the continent level,’ he says.   AB

         Bank of Nigeria requires foreign            across Africa would certainly help.
         banks to have a memorandum of               Despite progress in some countries          Keith Nuthall, journalist

 18          Accounting and Business October 2017

AFR_YCORP_Banks.indd 18                                                                                                                    06/09/2017 16:23
Ethics
         Ethics in the frame
         A growing number of companies are putting in place ethical frameworks to
         help employees understand the moral dimensions of workplace decisions

         Imagine for a moment that you are in              This well-known exercise is designed          wallet. There is £1,000 inside and a
         the Wild West. You come across train            to test your willingness to behave in a         driving licence. The wallet belongs to
         tracks and see a trolley approach at            utilitarian way. If pushed, most people         Bill Gates. Would you return the cash?
         speed from a distance. Ahead, there             would probably say they would pull                Or imagine you are driving home late
         are five people tied to the tracks and          the lever to save five people, even if          at night on deserted roads. You come to
         unable to move. If the trolley continues        it costs one life. But if this wasn’t an        a red light at a junction. There’s no one
         on its current course, it will kill all five.   exercise and your actions really would          to be seen. Do you wait for the green
         In front of you is a lever. If you pull         cost a life, would you pull the lever and       light or drive through the red?
         it, the trolley will be diverted onto           knowingly kill someone, even to save              Doing the right thing is tricky, in life
         another track – but there is one person         five others? And what if you knew one of        and in business. Much as we would like
         tied to that track. What should you do?         the people involved – would that alter          to think that we would make the ‘right’
         If you do nothing, five people will die.        your decision?                                  decision in any given situation, it is
         If you pull the lever, one person will die        Try another one. Imagine you are              unlikely that will consistently happen in
         but the other five will be saved.               walking along the street and find a             practice. So the human race invented

                                                                                                    October 2017 Accounting and Business                  19

INT_UK_YCORP_Ethics_E.indd 19                                                                                                                     01/09/2017 10:37
Ethics

                                                                                                       towards stakeholders
           Sample framework for ethical decision-making                                                and acting to
           Recognise the ethical issue                                                                 uphold the public

           *    Could this decision or situation be damaging to someone?                               interest’. For this

           *    Does this decision involve a choice between good and bad alternatives?                 reason the profession

           *    Is this decision about more than what is legal or what is most efficient?              has consistently
                                                                                                       taken a robust and
           Get the facts

           *    What do I know? What facts are unknown? Can I learn more about this?                   methodical approach
                Do I know enough to make a decision?

           *    Who has an important stake in the outcome? Are some concerns more
                important than others? Why?

           *    What are my options? Have all the relevant people been consulted?
                                                                                                       to ethics in training
           Evaluate alternative actions

           *    Which option will produce the most good and do the least harm?                         and in practice.

           *    Which option best respects the rights of all those who have a stake?                     Professional accountants

           *    Which option treats people equally or proportionately?                                 are introduced to formalised ethics

           *    Which best serves the community as a whole?                                            during their training. A research study

           *    Which option leads me to be the person I want to be?                                   carried out by Nonna Martinov-Bennie
                                                                                                       of the International Performance
           Make a decision and test it

           *    Considering all approaches, which option best addresses the situation?                 and Governance Research Centre

           *    If I told someone I respect my decision, what would they say?                          at Macquarie University and Rosina
                                                                                                       Mladenovic of the University of
           Act and reflect on the outcome

           *    How can my decision be implemented with the greatest attention to                      Sydney Business School looked at the
                                                                                                       impact of formal ethics training on
                the concerns of all stakeholders?

           *    What have I learned from this situation?                                               students’ ability to identify and think
                                                                                                       through ethical issues. It found that
           Source: Markkula Center for Applied Ethics at Santa Clara University                        incorporating ethics education into
                                                                                                       accounting education and training
                                                                                                       increases students’ ethical sensitivity
           the concept of ethics – the standards of        the financial crisis. Workplace ethics      and helps them to think through ethical
           behaviour that dictate how we ought to          are a different beast; difficult ethical    issues in a business context.
           act in given situations.                        decisions inevitably come with many           As the demands placed on
               Ethics are important because they           pressures, from financial incentives        accountants increase, though, the
           take emotion out of the equation. Ethics        to the fear of losing your job. These       approach to ethical training must adapt.
           and feelings are not the same thing –           have become more intense during             This was behind ACCA’s decision to
           some people may feel good even when             recent difficult economic times; and as     introduce a new Ethics and Professional
           they know they are doing something              we move swiftly into the digital age,       Skills module into its qualification from
           that is ethically wrong – although              workplace ethics are changing and           October (see page 80). The module,
           feelings and intuition do inform our            becoming more complex.                      which has been developed in response
           ethical choices. Ethics also deviate from         For professional accountants, ethics      to demand from employers, is designed
           time to time from what is legally right         have always been about a lot more than      to allow professional accountants to
           or wrong – if a legal framework has             following your conscience. As ACCA          demonstrate that they understand and
           become ethically corrupt, for instance,         chief executive Helen Brand says in her     can apply ethical behaviour in complex,
           or if the law has been slow to address a        introduction to a new report, Ethics        real-world situations.
           rapidly developing issue.                       and trust in a digital age (see page 36),     Professional accountants certainly
                                                           ‘being ethical brings with it specific      value their ethical training. A study
           A different beast                               expectations, such as demonstrating         of more than 10,000 professional
           Ethics in the workplace, particularly in        professional competency in the role         accountants, trainees and senior
           business, has been in the spotlight since       being performed, exercising due care        managers carried out as part of

    20          Accounting and Business October 2017

  INT_UK_YCORP_Ethics_E.indd 20                                                                                                                  01/09/2017 10:38
Ethics
         the Ethics and trust in a digital age        day-to-day procedures was important
                                                                                                      *    Assess the situation (who is
         report found respondents believe             in maintaining ethical behaviour in an               affected? What is the impact?
         that upholding their own professional        organisation. An ethical framework                   Is it illegal?)
         code is the most effective way to            becomes even more important in a
                                                                                                      *    Decide what to do (what are the
         contribute to an organisation’s ability to   time of rapid technological change, as               options and the implications of
         uphold ethics; 75% took the view that        previously unseen or untested situations             each?)
         ‘ethics begins with me’.                     are likely to arise; in the paper-based
                                                      world, boundaries were reasonably clear
                                                                                                      *    Agree a way forward (is your
                                                                                                           decision right? Can you sleep at
         Creating a framework                         but in the world of big data and instant             night? Would you be embarrassed if
         But giving individuals a solid               communication, the ‘right thing to do’               others knew about it?)
         grounding in ethics is not enough to         is not always immediately apparent.
                                                      For that reason, 80% of respondents to
                                                                                                      *    Report and communicate.
         guarantee good governance across                                                             EY’s global code of conduct, by contrast,
         an organisation. So an increasing            ACCA’s study agreed that strong ethical         is a set of principles in five key areas:
         number of companies are putting              principles and behaviour will become
                                                                                                      *    working with one another
         in place an ethical framework for            even more important in the digital age.
                                                                                                      *    working with clients and others
         their employees. A framework helps               So what does an ethical framework
                                                                                                      *    acting with professional integrity
         managers and employees understand            look like? It will usually take the form of
                                                                                                      *    maintaining our objectivity
         the moral dimensions and implications
         of situations they might meet, and
                                                      a series of questions or statements that
                                                      help the user clarify their thoughts and
                                                                                                      *    respecting intellectual capital.
                                                                                                      But again, these are supplemented by a
         provides a route map for asking the          how they see the issue – which might            series of questions that help employees
         right questions and (hopefully) coming       otherwise be clouded by emotion,                decide in difficult situations if they are
         to a conclusion that is consistently in      context or external pressure.                   upholding the code.
         line with the organisation’s values.             A framework should help users avoid             The existence of an ethical framework,
           Encompassing ethics in a written           rationalising their immediate reaction,         though, is not the end of the story.
         framework is an idea that is as old as       encouraging them to take account of             Ethical behaviour requires good
         time (as anyone familiar with the Ten        information that may be disquieting,            leadership and strong support from the
         Commandments will attest). Some              and to consider differing opinions and          top; in fact, two-thirds of respondents
         professions are built entirely around an     perspectives (see box opposite).                to ACCA’s survey said that tone from
         ethical code, most notably medicine’s            Codes of ethics are not prescriptive        the top was crucial in promoting ethical
         Hippocratic Oath.                            or a list of simple dos and don’ts –            behaviour within an organisation.
           For organisations, ethical frameworks      they are an aspiration of excellence,               The message is that good governance
         are an important bedrock of corporate        for what people should and could                and robust ethical behaviour takes
         governance. Two-thirds of respondents        achieve. An ethical framework is not            awareness and effort from everyone –
         to ACCA’s survey agreed, for example,        intended to give the right answer in            but the detailed training undertaken by
         that embedding ethical standards into        every conceivable situation; it provides        ACCA-qualified professionals, and the
                                                      a principles-based structure for making         pride that professional accountants take
                                                      day-to-day decisions that uphold the            in their ethical understanding, ensures
                                                      organisation’s values.                          that they will lead the way.   AB

              Codes of ethics are                         While the basic format will probably
                not a prescriptive                    be similar between organisations –              Liz Fisher, journalist
                                                      usually including a mechanism for
                   list of dos and                                                                         More information
                                                      reporting unethical practices – it will
                 don’ts – they are                    be customised for each. PwC’s ethical           See ACCA’s report Ethics and trust in
                  an aspiration of                    framework, for example, is a code               a digital age at bit.ly/ACCA-ethics
              excellence for what                     of conduct for employees, known
                                                                                                      See also more information about
               people should and                      as RADAR:
                                                                                                      ACCA’s new Ethics and Professional
                    could achieve                     *     Recognise the event (are you being
                                                                                                      Skills module at bit.ly/ACCA-
                                                            asked to do something you think           EPSmodule
                                                            is wrong?)

                                                                                                 October 2017 Accounting and Business                     21

INT_UK_YCORP_Ethics_E.indd 21                                                                                                                     01/09/2017 10:38
The view from
                                                      Victor Kimang’a ACCA, senior associate – indirect tax, at
                                                      PwC in Nairobi, Kenya, and touch rugby player

         15,000+                                      I stumbled upon the
                                                      accounting profession in
                                                                                                              balance between acquiring
                                                                                                              new clients and maintaining
         The number of new staff PwC                  2007 a few months after                                 existing clients.
         employs globally every year, including       completing my O-level
         4,000 interns                                exams. This was mostly                                  I enjoy being alongside
         Source: PwC​                                 due to persuasion by my                                 people from different
                                                      father, who had sat for some                            cultural backgrounds and
                                                      accounting exams himself.                               regions. There is a high
         Gupta review for KPMG                        Looking back, I can say the decision to     level of collaboration, especially in
         KPMG International is leading a              embark on the ACCA Qualification has        big teams and with multijurisdictional
         comprehensive review into the South          been one of the best in my life so far.     assignments. The experience of working
         African firm’s relationship with the Gupta                                               across various business sectors and
         family, which is embroiled in allegations    I work in the indirect taxes business       gaining first-hand knowledge of the
         about its relationship with president        unit where our clients are drawn from       different operations is invaluable.
         Zuma and his family. Trevor Hoole, CEO       different business sectors. One of the
         of KPMG South Africa, said: ‘While           key challenges we face is the increase in   The ACCA Qualification has equipped
         the last audit opinions for the [Gupta]      ‘boutique’ firms in the market, coupled     me with the skills to take a solution-
         group were signed for the 28 February        with heightened competition among           based approach in all I do. This helps
         2015 year-ends, it is now clear that,        the Big Four. This has led to more          me to find solutions to issues even when
         based on publicly available information,     emphasis on quality, effectiveness and      I don’t have one upfront.
         KPMG should have resigned earlier than       differentiated solutions to demonstrate
         March 2016 and should have stopped           value to our clients.                       I gain insight from ACCA’s technical
         working for the Gupta companies                                                          articles, particularly those on finance,
         sooner than we did.’                         We have to adapt quickly to ensure our      taxation and the evolving business
                                                      product offerings match technological       environment. PwC also has a robust
         Crowe Horwath expands                        changes. The influx of big data means       system of CPD, which includes training,
         Crowe Horwath has added member               businesses must learn to do more            online courses and open technical
         firms in Albania, Bulgaria, Hungary,         with less. Our aim is to keep a healthy     sessions. I contribute to thought
         Romania, Slovenia, Ukraine, Poland,                                                      leadership by writing articles on
         the Czech Republic and Slovakia. The                                                     technical tax matters.
         network already had firms in Croatia
         and Serbia. Kevin McGrath, CEO of                                                        My appointment as the deputy chair of
         Crowe Horwath International, said:                    I came into the                    the ACCA Kenya strategy board was a
         ‘Market expectations are high for rapid                                                  special moment. The opportunity to be
                                                            profession mostly
         and increased growth across central                                                      involved in significant assignments for
         and eastern Europe. The addition
                                                            due to persuasion                     the firm and being team lead on some of
         of well-established, high-quality and              by my father, who                     them have also been career highlights.
         innovative firms is critical to our member          had sat for some
         firms’ ability, from China to the US,              accounting exams                      I enjoy spending time with family,
         to effectively serve clients in these                                                    playing touch rugby and touring new
                                                                      himself
         growing markets.’                                                                        destinations. Currently, I have my sights
                                                                                                  set on the Middle East.   AB

 22           Accounting and Business October 2017

AFR_YPRAC_intro.indd 22                                                                                                                    11/09/2017 13:00
Identity check
         Ensuring the people you employ are who they say they are is crucial for many reasons,
         including reducing the risk of fraud and protecting your firm’s reputation

         Pre-employment checks are a sensible,        guarantee problems won’t arise, but it          someone who appoints “ghost
         even essential, risk management              is a risk mitigation factor.’                   employees” or may assist criminals to
         step. ‘For anyone you hire, you need           Gregory Rammego, risk advisory                get access to employee information to
         to know who that person is,’ says            Africa leader for forensic at Deloitte,         commit identity theft.’
         Nadeem Maniar, director of risk              also sees good reason for employers,              Apart from the cost of any losses
         consulting at Crowe Horwath UAE.             including accountancy firms, to conduct         through fraud, organisations with
         ‘This is especially true for accountancy     pre-employment checks in order to               poor recruitment controls risk
         firms, as we have highly confidential        reduce the likelihood of employing              wasting HR investment. ‘The cost
         and privileged information. If               dishonest employees. ‘Rogue                     of recruiting, hiring, training and
         information is leaked into the market,       employees can become involved in                terminating employees is a huge
         it could cause reputational damage           fraudulent schemes when working                 chunk of any organisation’s business
         and financial loss, as well as litigation.   in the finance department,’ he says.            operations,’ Rammego says. ‘By not
         So you need employees with integrity         ‘A crooked employee working in the              ensuring that the correct candidate
         and you need to perform background           supply chain management function can            is employed, these costs may be
         checks on them. Even if you have             solicit bribes from potential suppliers.        significantly higher than budgeted for
         done background checks you can’t             In the HR department you may have               due to unnecessary high staff turnover.’

                                                                                                 October 2017 Accounting and Business                23

INT_YPRAC_PreEmpChecks.indd 23                                                                                                               12/09/2017 12:38
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