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AB Accounting and Business Africa Accounting and Business October 2017 Africa October 2017 Ethics in a digital age Finding the right path through the changing corporate jungle Moral maps Companies are introducing ethical frameworks for their staff to follow Force for change The World Bank’s Patrick Kabuya on promoting prosperity Unknown quantity What impact will Brexit have on the African continent? AFR_Cover_New.indd 2 12/09/2017 15:53
Welcome With an ACCA survey demonstrating that unethical behaviour is still a concern, compliance education for professional accountants has never been more important Strong ethical principles and making up this ground by raising and behaviour will become increasingly maintaining standards. At the practice important in the evolving digital age level, another article (page 23) discusses and are vital for building trust. For how conducting adequate due diligence professional accountants, being ethical when recruiting can help reduce the risk is a necessary attribute that goes far of unethical behaviour and safeguard beyond being seen to ‘do the right corporate reputations. thing’. In this special ethics issue of AB, Meanwhile, in our interview this month we offer a number of articles focusing we talk to Patrick Kabuya FCCA, senior on this hot topic. financial management specialist at On page 36 we look at the conclusions the World Bank. He discusses his work of a recent ACCA survey of the views helping to strengthen public financial of professional accountants on ethics management and corporate governance and trust in a digital age. The report across Africa – crucial elements in offers insight and guidance on issues building public trust. You can read more from cybersecurity to cryptocurrencies. about his experiences on page 12. It reveals that 24% of respondents have Elsewhere in this issue, we look at the observed compromising behaviour at growth and potential of pan-African their own organisation, and 19% at a banks and the difficulty in regulating client’s, in the last 12 months; 47% have them (page 17), Africa’s agriculture and seen accountants acting unethically climate conundrum (page 32) and the ‘from time to time’. implications of the UK’s exit from the On page 25, our columnist Alnoor European Union (page 30), plus how to Amlani points out that African attitudes improve your presentations. AB to ethics in finance have some way to go, and notes the key role individual Jamil Ampomah accountants working in government, Director, sub-Saharan Africa, ACCA industry and practice can play in jamil.ampomah@accaglobal.com Accounting and Business About ACCA Leadership The leading monthly magazine for ACCA (the Association of Chartered President: Brian McEnery FCCA Deputy president: Leo Lee FCCA finance professionals, available in six Certified Accountants) is the global Vice president: Robert Stenhouse FCCA different versions: China, Ireland, Malaysia, body for professional accountants. It Chief executive: Helen Brand OBE Singapore, UK and International. offers business-relevant, first-choice Member services * Magazine contacts, page 66 qualifications to people of application, ACCA office details, page 66 ACCA Connect: +44 (141)582 2000 * Available in app and pdf ability and ambition who seek a members@accaglobal.com * AB Direct: weekly news bulletin rewarding career in accountancy, finance and management. ACCA supports its accaglobal.com/members More at accaglobal.com/ab Our alliance with CA ANZ 198,000 members and 486,000 students More about ACCA’s alliance with Chartered Audit period July 2015 ISSN No: to June 2016 151,120 1460-406X in 180 countries. accaglobal.com Accountants ANZ: accaglobal.com/alliance November 2017 Accounting and Business 3 AFR_W_welcome.indd 3 13/09/2017 14:48
36 28 Ethics Special edition Insights This month we feature articles all about ethics 28 Audit under fire Non-profit organisations 19 Helping hand Companies are creating in conflict zones face ethical frameworks numerous pressures 25 Alnoor Amlani 30 Long road ahead The business of ethics Brexit may ultimately in Africa is still fraught benefit the UK’s African partners 35 Graphics More CEOs are falling 32 Climate control from grace Droughts are damaging 36 CPD New world order the continent’s The digital age is beset agricultural sector with dilemmas 40 CPD Come clean 64 The right stuff Improving corporate Introducing ACCA’s new disclosure on carbon- Ethics and Professional related risks is vital Skills module Careers PwC in Kenya, plus News Corporate 44 CPD The persuasionists practice news Our talent doctor 6 News in pictures 16 The view from 23 The real thing looks at the right way A different view of Kalkidan Tadesse Are your employees who of asking recent headlines of Sandoz-Novartis, they say they are? 8 News roundup Ethiopia, plus news Management A digest of the latest 17 Across the line Comment 46 CPD Switched on news and developments Crossborder banks need 26 Okey Umeano Organisations must consistent regulation Africa needs more be bold in their Interview commodity exchanges digital vision Practice 12 Patrick Kabuya FCCA 27 Brian McEnery 48 The guiding force We meet the World Bank 22 The view from It’s vital that members’ Know your critical specialist Victor Kimang’a of voices are heard success factors 6 17 23 30 4 Accounting and Business October 2017 AFR_CON_contents.indd 4 13/09/2017 14:46
40 54 60 59 Technical 49 CPD Guiding force The IASB is developing new disclosure guidance 53 Technical update The latest on audit, tax and financial reporting Tax 12 54 Transparent on tax The EU is planning to introduce country-by- country reporting Soft skills 56 The social network Co-working is catching on across the continent 59 Peak presentation Storytelling can help you to convey complex technical information ACCA ‘We need to 60 News increase the Uganda launches brand value of the CFO awards; SME finance in spotlight profession and in Kenya; Zimbabwe actively inform hosts winter school; policymakers and Nigeria holds a the public about the CPD event value we create’ 66 Update The latest Global Economic Conditions Survey reveals a more positive outlook October 2017 Accounting and Business 5 AFR_CON_contents.indd 5 13/09/2017 14:47
Hurricane Irma, the longest-lasting top- intensity cyclone ever, wreaked devastation on the island of Saint Martin as it rampaged through the Caribbean and Florida. Early estimates suggest the economic costs could reach US$300bn. Two rare breeds of lizard are delaying a prestigious £5.9bn rail project in southern Germany. Protected by European Union environment law, the lizards must be rehomed before work can start on the land needed for the project. Real Madrid’s Cristiano Ronaldo has denied committing tax fraud worth €14.7m, in a case brought by prosecutors at Spain’s tax agency. He said he has complete trust in his advisers, who have told him he is not guilty. The world’s toughest ban on the use, manufacture and import of plastic bags for commercial and household packaging has taken effect In Kenya. People breaking the ban risk a fine of up to US$40,000 and four years in prison. October 2017 Accounting and Business 7 INT_N_Newsinpix.indd 7 13/09/2017 14:48
News roundup This edition’s stories and infographics from across the globe, as well as a look at the latest developments and issues affecting the finance profession Sharif removed real estate. The case was a relating to its audit of Miller 2011. KPMG is committed Pakistan’s prime minister result of the Panama papers Energy Resources. Miller to the highest standards of Nawaz Sharif has been leaks, which revealed the was charged in 2015 with professionalism, integrity removed from his role after offshore wealth of various accounting fraud and settled and quality, and we have the Supreme Court ruled senior politicians and their the charges. The company fully cooperated with him to be ‘unfit for office’. associates. Shahid Khaqan had reported assets bought our regulators to reach A case was brought by Abbasi, an ally of Sharif, for US$2.5m as valued at a resolution.’ opposition politician Imran is Pakistan’s new prime nearly US$500m. KPMG had Khan, claiming that Sharif minister. issued an unqualified audit PwC fined had failed to declare family report. Engagement partner PwC has settled charges assets. The court agreed KPMG charged John Riordan has been by the US Public Company and found that Sharif’s family KPMG has agreed to pay suspended from practising Accounting Oversight could not prove legitimate US$6.2m to settle US for at least two years. KPMG Board (PCAOB) for US$1m ownership of valuable assets, Securities and Exchange said: ‘This matter is related over its audits of Merrill including prime London Commission charges to audit work performed in Lynch. PCAOB found that PwC issued an audit report without obtaining sufficient evidence about Merrill Lynch’s compliance with the requirement to hold customer securities in segregated accounts. ‘PwC failed to fulfil its obligations during a period when Merrill Lynch exposed billions of dollars of customer assets to claims of its creditors,’ said James Doty, PCAOB chairman. PwC did not admit or deny the PCAOB findings. EY reports growth EY has reported that global Kazakhstan embraces digital currency revenues increased by 7.8% Kazakhstan has become the second country in the world to support the use of blockchain to US$31.4bn in the year solutions for financial services. The Astana International Financial Center brings together ending June. This was EY’s Deloitte, Waves, Juscutum and Kesarev Consulting as partners to develop legislation regulating seventh consecutive year cryptocurrency transactions. They will establish an ecosystem for the use of blockchain of strong growth, which technology, cryptoassets and blockchain-based projects in Kazakhstan, with the intention of had been supported by improving the investment climate for development and support of innovative technologies. significant acquisitions and new partnerships. 8 Accounting and Business October 2017 INT_N_newsroundup.indd 8 13/09/2017 14:49
Take one In the latest of our series of video interviews with ACCA members, we meet Ajay Shah FCCA, CFO of entrepreneurial table tennis bar chain Bounce and a UK county-level player in his youth Taking opportunities Shah shares his experiences on working for a growing entrepreneurial venture, the company’s expansion into the US More information and his advice for young You can watch this interview finance professionals at bit.ly/AB-pingpong Transaction advisory services regulation; there are many administrative court ruled avoidance and evasion. The grew 15.5%, advisory 10.4%, different models in place that Google’s European agreement will lead to staff tax 7.9% and assurance 4%. around the world that headquarters in Ireland exchange and investment. Headcount increased by work effectively,’ said IFAC could not be taxed by the Zambia’s finance minister 7.3%, to 250,000 people executive director Alta French authorities as if it Felix Mutati said that South globally. The firm promoted Prinsloo. ‘Understanding had a permanent base in African investment in Zambia 669 people to partner the key principles of France. ‘Google Ireland Ltd was ‘progressively creating and recruited another 385 accountancy regulation, isn’t taxable in France over opportunities for tax revenue partners. Senior leadership and how they function in the period 2005–2010,’ the collection for the Treasury diversity improved, with practical terms, helps PAOs court said in a statement. through the Zambia Revenue women comprising almost [professional accountancy Google will not have to pay Authority’. 30% of new partners and 36% organisations] and their VAT on sales or corporate of new partners coming from key constituents ensure tax if the judgment stands. Pipeline project emerging markets. the profession’s long-term The French authorities Capital raising has begun sustainability, and their ability are expected to appeal to finance a US$3bn crude IFAC issues guidance to continue to function in the the judgment. oil pipeline for Uganda and The International Federation public interest.’ Tanzania, following approval of Accountants (IFAC) Zambia/SA tax tie-up by the countries’ presidents has issued guidance on Google tax win South Africa and Zambia Yoweri Museveni and John the regulation of the Google defeated the French have agreed to work Magufuli. The investment is accountancy profession. government in a court together on tax collection for a joint project by Tullow ‘There is no “one-size-fits- case involving a €1.12bn and administration, with the Oil, Total and China National all” solution for accountancy tax demand. A French intention of reducing tax Offshore Oil Corporation October 2017 Accounting and Business 9 INT_N_newsroundup.indd 9 13/09/2017 14:49
due to begin oil production by 2020. Finance options include bank debt and loans East Asia from export credit agencies. 63% Stanbic Bank Uganda and North America Sumitomo Mitsui Banking 25% Europe are acting as joint financial 11% advisers for the funding of the 1,445km crude oil pipeline. Pension investment Three large Danish pension funds – PensionDanmark, PKA and Lægernes Pension % of trading volume in biggest cryptocurrency markets – have committed €468m to a new African infrastructure fund. It will be managed by AP Møller Capital. The three funds intend to double the size of the portfolio by attracting other international investors. The portfolio is Digital takeover? expected to operate for The cryptocurrency market topped US$170bn in August, with 10 years, making 10 to the value of Bitcoin hitting a market high of over US$4,700 in 15 large investments in the same month. With more than 900 types of digital currency now transport and energy. ‘Africa, in use, 98 digital currency exchanges and tens of millions of active investors which has a hard working worldwide, the total market capitalisation is 50 times larger than five years population expected to ago. Currently, East Asia, North America and Europe are the biggest markets reach a billion within the of cryptocurrencies; in East Asia the percentage of trading volume is 63%, next few decades, has a with Bitcoin and Ethereum selling above the global average in the region, pressing need for more according to Exchange Union. investment in infrastructure,’ said Robert Mærsk Uggla, Source: Exchange Union white paper, Bridging digital currency exchanges globally AP Møller Holding’s chief executive. increased regional footprint Qatar downgraded led by Saudi Arabia and the Crossborder banks of African banks suggests Fitch Ratings has downgraded UAE continue their boycott A pan-African banking opportunities for a much Qatar from AA to AA-, in against Qatar, and their land, system could generate greater banking scale. ‘The response to the regional air and sea borders with between US$490bn and number of cross-border conflict with Saudi Arabia Qatar remain mostly closed. US$950bn in additional subsidiaries of African banks and the GCC countries. International mediation efforts credit for sub-Saharan Africa, has almost tripled since Qatar’s outlook is regarded are still ongoing but are not predicts a PwC report. The 2002 and there are now 10 as negative. The agency showing significant progress. findings were made in PwC’s pan-African banks with a explained: ‘Fitch believes In our view, the negotiating latest Global Economy presence in at least 10 sub- Qatar’s diplomatic and positions of Qatar and the Watch outlook, which says Saharan African countries, logistical isolation by some boycotting countries remain the region’s financial sector and one with a presence of its neighbours is unlikely far apart.’ AB remains relatively small and in over 30 sub-Saharan to be resolved for some underdeveloped. But the countries,’ reports PwC. time. The group of countries Paul Gosling, journalist 10 Accounting and Business October 2017 INT_N_newsroundup.indd 10 13/09/2017 14:49
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Accounting disruptor Patrick Kabuya FCCA is passionate about his role with the World Bank in developing the accounting profession in Africa to help promote prosperity and reduce poverty N i ot many accountants can claim accountancy profession, corporate CV they were inspired to join the governance and enhance public financial profession by a grandfather who management (PFM). did not attend school. As a child, Patrick 2009–present These, he says, are ‘fundamental Kabuya FCCA, World Bank Group senior Senior financial management pillars that contribute to improving a financial management specialist, was a specialist, World Bank, country’s competitiveness, and enhancing regular visitor to his grandfather’s butchery Pretoria, South Africa effective allocation of public resources, in Kenya’s capital Nairobi, about 150km efficient service delivery to citizens and from his rural home in Nyeri. He noticed 2007–present accountability, which ultimately improves how, every day at about 10am or so, his Governance roles at Institute the wellbeing of people’. grandfather would ask for a ‘book’ from of Directors of Southern One of Kabuya’s proudest achievements the butchery supervisor and spend time Africa, NEPAD Business was his involvement in the establishment of poring over it, performing calculations and Foundation, and Institute of the Pan African Federation of Accountants writing notes in the margins. Certified Public Accountants (PAFA). In 2011, as part of a World Bank ‘I became curious and started asking of Kenya team, he was actively involved in designing why. I was impressed by what I learnt from and facilitating this project. It began with him especially as I knew that he had never 2004–08 five professional accountancy organisations attended school,’ he says. Project director, SAICA (PAOs) and now has a membership of 52 Among other things, Kabuya’s member bodies from 42 African countries. grandfather taught him about profit 1993–2004 The organisation has also become a and inventories, and the importance of Joined EY Kenya as audit voice for the profession in Africa, and maintaining accurate records. Profit, he trainee; became technical is supporting the strengthening of the learnt, was money left over from meat sales supervisor, EY South Africa profession on the continent. Kabuya after related expenses had been paid. His remains actively involved in PAFA activities grandfather said he’d ploughed the profit and recently assisted in conceptualising into savings and investments, family expenses and, most and establishing a special PAFA committee to promote the importantly, used it to help others, especially on visits to his adoption of integrated reporting in Africa. rural home. ‘It is about people – the most valuable asset one Kabuya admits the accountancy profession has a long way can have,’ his grandfather told him. to go in Africa. Based on 2016 membership declarations by These lessons inspired Kabuya. He excelled at mathematics PAFA members, there are fewer than 101,000 accountants in at primary school and worked hard to gain admission to better the continent, which translates to fewer than 90 per million secondary and high schools, where he lived away from his rural people, he says. By contrast, Argentina, Chile and Uruguay, all home as a boarder. Admission to Kenya’s top university, the countries with smaller economies as measured by GDP, have University of Nairobi, followed and his hard work was rewarded 1,000 plus accountants per million. when he graduated with a bachelor of commerce in accounting. ‘In the 17 French-speaking African countries, the number ‘It’s these lessons and love for mathematics that informed my is even lower as only accountants working in audit practice desire and decision to become an accountant,’ says Kabuya. are registered as members of professional accountancy Even now, in his job at the World Bank offices in Pretoria, organisations. The low number is further attributed to low South Africa, those lessons are never far from his mind. demand for accountancy services, limited knowledge about His work involves partnering with and supporting different the role of accountants, and the impact of fragility and conflict stakeholders across Africa – governments, regulators in a number of these countries,’ Kabuya says. and accounting professional bodies – to strengthen the While there are a number of strong professional accountancy 12 Accounting and Business October 2017 AFR_INTER_Kabuya.indd 12 13/09/2017 14:47
‘Professional accounting organisations have to be innovative and smart in how they attract the youth to the profession’ October 2017 Accounting and Business 13 AFR_INTER_Kabuya.indd 13 13/09/2017 14:47
i Tips i Basics * ‘Accountancy empowers you to be what you want to be The World Bank Group has two goals: and serve in any market. When I visit universities to talk * to reduce extreme poverty to 3% by 2030 to young people about the profession and inspire them * to boost the shared prosperity of the bottom 40% of the to join it by sharing my story, I ask them what being an population. accountant means. They think accountants are number To do this, the WBG is currently focusing on three priorities: crunchers or bookkeepers. That is not the case. I tell them that accountants are business leaders, thought * helping to accelerate inclusive and sustainable economic growth leaders and value creators.’ * investing more effectively in people by enabling access to education, healthcare, water and sanitation, and energy * * ‘As an accountant you develop the skills and the insuring to foster resilience to global shocks and threats. opportunity to influence and contribute to the economy The WBG funds development projects through loans and and create a good society for the benefit of all. It is a grants. It provides knowledge through research and analysis profession in high demand and with high prestige in to help developing countries make informed investment South Africa.’ decisions, as well as policy advice. organisations in the region, the majority have capacity (human the continent,’ he says. ‘We need to create demand for and financial) and governance constraints. In sub-Saharan Africa, accountancy services, increase the brand value of the only 23 PAOs from 22 countries are full members or associates profession, and actively inform policymakers and the public of the International Federation of Accountants (IFAC); a number about what we do, the value we create and how we contribute of countries don’t even have PAOs. to improving people’s lives. Accountants should be creators of future disruptors – the accountant’s equivalent of Uber – Capacity building actively harness and use technology, and be in the driving seat The World Bank has implemented numerous reforms to in creating, enhancing and managing the value of businesses.’ strengthen the profession in Africa at national and regional level, This, Kabuya says, is where ACCA can play an important role. often in partnership with other regional and global institutions His ACCA Qualification, he says, has been valuable because such as IFAC and the International Accounting Standards of the ‘comprehensiveness’ of the skills learnt. ‘I gained the Board. The reforms are usually informed by the Report on the ability to understand business in a way that impacts on the Observance of Standards and Code – Accounting and Auditing economy, society and people at large. I learnt the technical (ROSC A&A) reviews – conducted by the Bank. and analytical skills, but also the soft skills: the ability to ‘There are incremental efforts by regional and national PAOs interact and share knowledge, the ability to negotiate, and to strengthen the profession and develop more technician teamwork. Those are critical,’ he says. and professional accountants required to serve both public Kabuya is particularly proud of the World Bank’s project and private sectors at all levels, with particular attraction and supporting the government of the Seychelles to improve inclusion of youth and women. budget systems, using an approach known as Programme ‘PAOs have to be innovative and smart in how they attract Performance Based Budgeting (PPBB), a project he is leading. youth to the profession. This should include integrating and Its aim is to improve allocation of resources to government involving youth in PAO committees and relevant activities. In priority areas, ensure effective delivery of services, and addition, PAOs should aspire to develop accountants who are improve accountability. ’What motivates me more is seeing the innovative, socially responsible and skilled to stay relevant in impact World Bank projects have on the people. We invest in the 21st century. It remains critical for the profession to play a strengthening institutions and people,’ he says. thought leadership role. The World Bank is involved in strengthening PFM systems in ‘With an African population of 1.2 billion, and considering African countries at both national and regional level. Kabuya is the number of countries, there is room to get more currently involved in reforms in Zambia, South Africa, Botswana, accountants to effectively manage and add value to the Mauritius and the Seychelles. Gradually, he says, countries are endowed wealth of natural resources that we have on acknowledging the need to improve their PFM systems in order 14 Accounting and Business October 2017 AFR_INTER_Kabuya.indd 14 13/09/2017 14:48
to enhance revenue collection and the role of the accountancy services to citizens. To determine profession is ‘vital’: developing more areas of improvement, countries have ‘We need to qualified accountants to serve the conducted the PEFA assessment. create demand sector especially by including public The assessment reviews all pillars of a for accountancy sector subjects in accountancy budget cycle from budget formulation services, increase profession curricula and designing to implementation, reporting and appropriate training programmes. the brand value, oversight by auditor general and ‘ACCA has recently included public national assembly public accounts and actively inform sector subjects into its curriculum committees. ‘Forty-six PEFA reports policymakers and and other PAOs are doing the same.’ have been issued to date in sub- the public about Kabuya recalls an anecdote Saharan Africa. Where reviews have what we do’ that brought home to him the been repeated, there is evidence of importance of proper public financial improved PFM systems,’ Kabuya says. management and the role the accountancy profession can play in Adopting IPSAS achieving it. On a visit to his rural home, an uncle told him his One of PEFA’s main findings is that many governments in son was going to a school where there were limited books, the region still prepare their financial statements on a cash and a grandmother in the family was going to a hospital with basis. But this, says Kabuya, is changing with governments no medicine. The uncle asked him: ‘We know you are an increasingly recognising the need to adopt accrual-based accountant. We know you work for the World Bank. How can International Public Sector Accounting Standards (IPSAS). you help so that my son gets the books he needs? How can you Kabuya singles out three countries as making ‘tremendous’ help so that your grandmother gets the medicine she needs?’ progress here: Botswana, South Africa and Tanzania. It’s this that drives Kabuya on. AB The existence of suitably qualified finance and accounting professionals is key to the success of this reform and therefore Nicki Güles, assistant editor, City Press, Johannesburg October 2017 Accounting and Business 15 AFR_INTER_Kabuya.indd 15 13/09/2017 14:48
The view from 41 Executives who say their organisation’s Kalkidan Tadesse FCCA, finance manager, Sandoz- Novartis, Ethiopia, and former globetrotter When I went university, Ethiopia is undergoing global ethics cultures are strong. Less accountancy wasn’t a the second Growth and than a third are highly confident that profession I was keen Transformation Plan, and their organisation’s employees will on at all. Throughout my laying down modern report unethical behaviour. studies my perception of the financial infrastructure. Source: Deloitte profession was that it was Adoption of International not much beyond debits Financial Reporting and credits. Little did I know Standards (IFRS) by public Samsung boss jailed that financial reports help the world’s interest entities, SMEs and charities is Samsung’s acting chairman, Lee Jae- capital markets and other users make now a requirement by law. As a member yong, has been convicted of corruption economic decisions. of ACCA Ethiopia’s special IFRS in South Korea’s latest political and network panel, I contribute towards the business scandal. Lee took over the role Currently I work in an organisation implementation of IFRS by the different of company leader after his father, Lee where my input is central to every sectors of the Ethiopian economy. Kun-hee, suffered a heart attack three important decision made by the years ago. The conviction was related company. As a finance manager at Aligning IFRS requirements to to bribes of millions of dollars allegedly Sandoz-Novartis I report directly to the Ethiopian law and entwining them with offered to former president Park East English Africa CFO. The numbers the systems and processes of public Geun-hye in exchange for her support are both the justification and the tools entities is an exciting experience. for a restructuring of Samsung. The that give structure to decisions. With I’m proud to be part of the pioneer conviction is being appealed. the Ethiopia Cluster and Sudan under teams introducing IFRS to the finance my jurisdiction, I am exposed to two community, and one of the first to Bank faces proceedings very different sets of environments. implement IFRS in public entities. Such The Commonwealth Bank of Australia I deal with issues ranging from port a challenging project brings a helicopter is facing civil penalty proceedings clearance, margin analysis, financial view of developments. for alleged failures in complying with forecasts and credit management to anti-money laundering requirements. drug regulations, portfolio management Accountancy is a passion that I now Australia’s financial intelligence and and compliance. share with people through teaching. regulatory agency Austrac claims CBA I advise business owners who know did not comply with its AML programme little about the importance of financial on 778,370 accounts and A$625m reporting to their organisations, (US$505m) of transactions, and did not and also women entrepreneurs just report suspicious transactions totalling Little did I know venturing into the commercial world. A$77m, mainly via ATMs that allow The business community is beginning to that financial anonymous cash deposits. The bank understand that finance associates have said: ‘CBA’s response to Austrac’s civil reports help the a pivotal role to play in the success of proceedings, as well as the ongoing world’s capital their organisation. programme of action to strengthen markets and the group’s anti-money laundering other users make My hobby was travelling the world frameworks, will continue to be overseen and visiting cities. I have a one-and- economic decisions by a committee of the board of the bank.’ half-year-old son now who keeps my journeys local, but full of joy. AB 16 Accounting and Business October 2017 AFR_YCORP_intro.indd 16 11/09/2017 12:57
The border patrol As the continent’s economies grow, so pan-African banks have sprung up to offer cross-border financial services – but regulation is proving a challenge Africa’s economic growth means it does traditionally dominated banking on the comprehensive risk assessments. not just have more banks than before; continent. Pan-African banks originate But establishing such controls in banking groups are also spreading mainly in the largest economies of Africa is not simple. ‘The emergence across national borders. And while Africa, such as South Africa, Nigeria of pan-African banks is challenging this can boost the lending and savings and Morocco, and from countries supervisors and regulators,’ Loukil security of banks, it also complicates of influence within a region, such as points out. ‘It may increase systemic the job of regulators charged with Kenya.’ Tax advantages also play a part. risks. Regulation and supervision should ensuring such institutions are evolve quickly,’ he suggests. This honest and solvent. should include strengthening and The challenge is of concern modernising supervision and at the highest levels of the regulation at a supranational, financial sector. Speaking to ideally Africa-wide, level, he says. a conference on cross-border Such regulatory control should banking and regulatory reforms be based on the adoption of held in Mauritius in February, international standards, especially Christine Lagarde, managing international financial reporting director of the International standards (IFRS) and bank-specific Monetary Fund (IMF), said: prudential requirements based on ‘The expansion of cross- the international Basel Accords. border banking has been And African banking regulators impressive. Ten African banks should be assigned more human now have a presence in at and technical resources, while least 10 countries on the striking cross-border supervision continent.’ Yet, she noted, and cooperation agreements with regulatory regimes across the their national peers, he suggests. continent are uneven: ‘Unified The IMF’s Lagarde stressed accounting and reporting that even in the developed standards are absent. Data world, the financial crisis showed weaknesses abound. National how cross-border banking secrecy laws and constraints regulation and risk assessment on information flows impair have been found wanting, so in cooperation among supervisors Africa, ‘prudential rules affecting capital in home and host countries. The key is and liquidity requirements need to to ensure that supervision takes place With the continent’s banking sector match the risks found in a bank group’. on a consolidated basis.’ becoming multilateral, cross-border This requires sharing more information There is no doubt that pan-African cooperation and information sharing among supervisors and giving them banking is big business. Speaking to between African regulators is of key the power and confidence to do their AB, Zied Loukil, Tunisia-based partner importance, said Lagarde. job – by challenging bank management, for accountancy firm Mazars, says: Several African banking regulators and perhaps even closing banks. ‘Pan-African banks are establishing hosting the headquarters of pan- ‘Supervisors need to be able to work cross-border networks and overtaking African bank groups have established across borders to develop practical the European and US banks, which supervisory colleges, enabling more resolution and recovery plans,’ she said. October 2017 Accounting and Business 17 AFR_YCORP_Banks.indd 17 06/09/2017 16:23
Speaking at the same event, Bank understanding with their home IFRS are far from universal in Africa, but of Mauritius governor Rameswurlall regulators before they can trade in their adoption would harmonise the Basant Roi noted that banking groups Nigeria; however, there are special accounting treatment for transactions operating in Africa had moved away problems regarding African monetary and balances across legal entities within from establishing legally separate unions – particularly prevalent in a pan-African banking group, says the subsidiaries in the countries where Francophone Africa. accountant, who requested anonymity. they operate, and were organising Take the West African Economic IFRS rules regarding the frequency of subsidiaries along business lines. This and Monetary Union (WAEMU), which reporting, guidance on materiality and was blurring branches and subsidiaries, includes Benin, Burkina Faso, Cote aggregation, offsetting requirements, he noted, adding: ‘Could the failure of d’Ivoire, Guinea-Bissau, Mali, Niger, comparative information requirements one of these subsidiaries bring down Senegal and Togo – all of these countries and consistency in presentation may be the entire group?’ use the West African CFA (Communauté lacking in existing national reporting While stressing that Mauritius, a key financière d’Afrique) franc, which is frameworks, he warns. financial and business centre for Africa, guaranteed by the French treasury. With IFRS in place, not only would was developing risk-based regulatory The IMF report highlighted how banking financial data be more reliable, controls and crisis resolution systems, WAEMU operates as a single regional it could also save banks accounting taking account of the digitalisation monetary and supervisory authority, costs, he adds. The holding companies of the sector, the governor said such of many pan-African financial institutions reforms should be ‘brought into every already apply IFRS, but subsidiaries country in the African continent’. may hold multiple reporting ledgers for local GAAP, IFRS ledgers and regulatory Poor oversight ledgers. IFRS would reduce the need And it is clear that there are for multiple ledgers, which would real concerns that some African ‘Supervisors need ‘reduce compliance costs and increase governments who host the headquarters to be able to work profitability,’ says the accountant. IFRS of banks seeking to expand business across borders to would also help regulators with their across the continent are not providing develop practical requests for detailed information from effective oversight. These fears have banks and other financial institutions, resolution and been growing, as witnessed by a 2015 following specific regulatory guidelines, report from the IMF, Pan-African Banks recovery plans’ such as the Basel Accords. – Opportunities and Challenges for Looking ahead, Loukil says the Cross-border Oversight. It stressed that development of new banking products while governments could insist bank but allows national bank licensing, and the arrival of mobile banking, Islamic groups operate as separately capitalised which follows a binding opinion on finance, virtual currency and payment subsidiaries to insulate them from applications by the WAEMU Banking systems, as well as the digitalisation of financial problems arising from other Commission. National finance ministries existing banking services, offer great national branches, even this would not can appeal against Banking Commission opportunities but bring new risks. eliminate risk entirely. decisions at the WAEMU Council of Reforms to African banking regulation ‘Bank subsidiaries may well have Ministers. Such a system, the IMF report ‘should be implemented rapidly in exposures to their parents or to other warned, ‘can seriously complicate the this changing environment in order bank or non-bank subsidiaries within handling of bank problems’. It called for to set up an enabling and adequate the same group. Difficulties in a bank’s urgent reform. regulatory and supervision framework. operations in one country may well lead As for the impact of accounting International institutions and donors, to problems for the group as a whole, standards on African banking especially the IMF, should play a key particularly if governance is a concern,’ supervision, a senior accountant role in this ambitious project as political said the report. working for a major South African and technical boosters and coordinators The report noted that the Central bank says that the spread of IFRS at the continent level,’ he says. AB Bank of Nigeria requires foreign across Africa would certainly help. banks to have a memorandum of Despite progress in some countries Keith Nuthall, journalist 18 Accounting and Business October 2017 AFR_YCORP_Banks.indd 18 06/09/2017 16:23
Ethics Ethics in the frame A growing number of companies are putting in place ethical frameworks to help employees understand the moral dimensions of workplace decisions Imagine for a moment that you are in This well-known exercise is designed wallet. There is £1,000 inside and a the Wild West. You come across train to test your willingness to behave in a driving licence. The wallet belongs to tracks and see a trolley approach at utilitarian way. If pushed, most people Bill Gates. Would you return the cash? speed from a distance. Ahead, there would probably say they would pull Or imagine you are driving home late are five people tied to the tracks and the lever to save five people, even if at night on deserted roads. You come to unable to move. If the trolley continues it costs one life. But if this wasn’t an a red light at a junction. There’s no one on its current course, it will kill all five. exercise and your actions really would to be seen. Do you wait for the green In front of you is a lever. If you pull cost a life, would you pull the lever and light or drive through the red? it, the trolley will be diverted onto knowingly kill someone, even to save Doing the right thing is tricky, in life another track – but there is one person five others? And what if you knew one of and in business. Much as we would like tied to that track. What should you do? the people involved – would that alter to think that we would make the ‘right’ If you do nothing, five people will die. your decision? decision in any given situation, it is If you pull the lever, one person will die Try another one. Imagine you are unlikely that will consistently happen in but the other five will be saved. walking along the street and find a practice. So the human race invented October 2017 Accounting and Business 19 INT_UK_YCORP_Ethics_E.indd 19 01/09/2017 10:37
Ethics towards stakeholders Sample framework for ethical decision-making and acting to Recognise the ethical issue uphold the public * Could this decision or situation be damaging to someone? interest’. For this * Does this decision involve a choice between good and bad alternatives? reason the profession * Is this decision about more than what is legal or what is most efficient? has consistently taken a robust and Get the facts * What do I know? What facts are unknown? Can I learn more about this? methodical approach Do I know enough to make a decision? * Who has an important stake in the outcome? Are some concerns more important than others? Why? * What are my options? Have all the relevant people been consulted? to ethics in training Evaluate alternative actions * Which option will produce the most good and do the least harm? and in practice. * Which option best respects the rights of all those who have a stake? Professional accountants * Which option treats people equally or proportionately? are introduced to formalised ethics * Which best serves the community as a whole? during their training. A research study * Which option leads me to be the person I want to be? carried out by Nonna Martinov-Bennie of the International Performance Make a decision and test it * Considering all approaches, which option best addresses the situation? and Governance Research Centre * If I told someone I respect my decision, what would they say? at Macquarie University and Rosina Mladenovic of the University of Act and reflect on the outcome * How can my decision be implemented with the greatest attention to Sydney Business School looked at the impact of formal ethics training on the concerns of all stakeholders? * What have I learned from this situation? students’ ability to identify and think through ethical issues. It found that Source: Markkula Center for Applied Ethics at Santa Clara University incorporating ethics education into accounting education and training increases students’ ethical sensitivity the concept of ethics – the standards of the financial crisis. Workplace ethics and helps them to think through ethical behaviour that dictate how we ought to are a different beast; difficult ethical issues in a business context. act in given situations. decisions inevitably come with many As the demands placed on Ethics are important because they pressures, from financial incentives accountants increase, though, the take emotion out of the equation. Ethics to the fear of losing your job. These approach to ethical training must adapt. and feelings are not the same thing – have become more intense during This was behind ACCA’s decision to some people may feel good even when recent difficult economic times; and as introduce a new Ethics and Professional they know they are doing something we move swiftly into the digital age, Skills module into its qualification from that is ethically wrong – although workplace ethics are changing and October (see page 80). The module, feelings and intuition do inform our becoming more complex. which has been developed in response ethical choices. Ethics also deviate from For professional accountants, ethics to demand from employers, is designed time to time from what is legally right have always been about a lot more than to allow professional accountants to or wrong – if a legal framework has following your conscience. As ACCA demonstrate that they understand and become ethically corrupt, for instance, chief executive Helen Brand says in her can apply ethical behaviour in complex, or if the law has been slow to address a introduction to a new report, Ethics real-world situations. rapidly developing issue. and trust in a digital age (see page 36), Professional accountants certainly ‘being ethical brings with it specific value their ethical training. A study A different beast expectations, such as demonstrating of more than 10,000 professional Ethics in the workplace, particularly in professional competency in the role accountants, trainees and senior business, has been in the spotlight since being performed, exercising due care managers carried out as part of 20 Accounting and Business October 2017 INT_UK_YCORP_Ethics_E.indd 20 01/09/2017 10:38
Ethics the Ethics and trust in a digital age day-to-day procedures was important * Assess the situation (who is report found respondents believe in maintaining ethical behaviour in an affected? What is the impact? that upholding their own professional organisation. An ethical framework Is it illegal?) code is the most effective way to becomes even more important in a * Decide what to do (what are the contribute to an organisation’s ability to time of rapid technological change, as options and the implications of uphold ethics; 75% took the view that previously unseen or untested situations each?) ‘ethics begins with me’. are likely to arise; in the paper-based world, boundaries were reasonably clear * Agree a way forward (is your decision right? Can you sleep at Creating a framework but in the world of big data and instant night? Would you be embarrassed if But giving individuals a solid communication, the ‘right thing to do’ others knew about it?) grounding in ethics is not enough to is not always immediately apparent. For that reason, 80% of respondents to * Report and communicate. guarantee good governance across EY’s global code of conduct, by contrast, an organisation. So an increasing ACCA’s study agreed that strong ethical is a set of principles in five key areas: number of companies are putting principles and behaviour will become * working with one another in place an ethical framework for even more important in the digital age. * working with clients and others their employees. A framework helps So what does an ethical framework * acting with professional integrity managers and employees understand look like? It will usually take the form of * maintaining our objectivity the moral dimensions and implications of situations they might meet, and a series of questions or statements that help the user clarify their thoughts and * respecting intellectual capital. But again, these are supplemented by a provides a route map for asking the how they see the issue – which might series of questions that help employees right questions and (hopefully) coming otherwise be clouded by emotion, decide in difficult situations if they are to a conclusion that is consistently in context or external pressure. upholding the code. line with the organisation’s values. A framework should help users avoid The existence of an ethical framework, Encompassing ethics in a written rationalising their immediate reaction, though, is not the end of the story. framework is an idea that is as old as encouraging them to take account of Ethical behaviour requires good time (as anyone familiar with the Ten information that may be disquieting, leadership and strong support from the Commandments will attest). Some and to consider differing opinions and top; in fact, two-thirds of respondents professions are built entirely around an perspectives (see box opposite). to ACCA’s survey said that tone from ethical code, most notably medicine’s Codes of ethics are not prescriptive the top was crucial in promoting ethical Hippocratic Oath. or a list of simple dos and don’ts – behaviour within an organisation. For organisations, ethical frameworks they are an aspiration of excellence, The message is that good governance are an important bedrock of corporate for what people should and could and robust ethical behaviour takes governance. Two-thirds of respondents achieve. An ethical framework is not awareness and effort from everyone – to ACCA’s survey agreed, for example, intended to give the right answer in but the detailed training undertaken by that embedding ethical standards into every conceivable situation; it provides ACCA-qualified professionals, and the a principles-based structure for making pride that professional accountants take day-to-day decisions that uphold the in their ethical understanding, ensures organisation’s values. that they will lead the way. AB Codes of ethics are While the basic format will probably not a prescriptive be similar between organisations – Liz Fisher, journalist usually including a mechanism for list of dos and More information reporting unethical practices – it will don’ts – they are be customised for each. PwC’s ethical See ACCA’s report Ethics and trust in an aspiration of framework, for example, is a code a digital age at bit.ly/ACCA-ethics excellence for what of conduct for employees, known See also more information about people should and as RADAR: ACCA’s new Ethics and Professional could achieve * Recognise the event (are you being Skills module at bit.ly/ACCA- asked to do something you think EPSmodule is wrong?) October 2017 Accounting and Business 21 INT_UK_YCORP_Ethics_E.indd 21 01/09/2017 10:38
The view from Victor Kimang’a ACCA, senior associate – indirect tax, at PwC in Nairobi, Kenya, and touch rugby player 15,000+ I stumbled upon the accounting profession in balance between acquiring new clients and maintaining The number of new staff PwC 2007 a few months after existing clients. employs globally every year, including completing my O-level 4,000 interns exams. This was mostly I enjoy being alongside Source: PwC due to persuasion by my people from different father, who had sat for some cultural backgrounds and accounting exams himself. regions. There is a high Gupta review for KPMG Looking back, I can say the decision to level of collaboration, especially in KPMG International is leading a embark on the ACCA Qualification has big teams and with multijurisdictional comprehensive review into the South been one of the best in my life so far. assignments. The experience of working African firm’s relationship with the Gupta across various business sectors and family, which is embroiled in allegations I work in the indirect taxes business gaining first-hand knowledge of the about its relationship with president unit where our clients are drawn from different operations is invaluable. Zuma and his family. Trevor Hoole, CEO different business sectors. One of the of KPMG South Africa, said: ‘While key challenges we face is the increase in The ACCA Qualification has equipped the last audit opinions for the [Gupta] ‘boutique’ firms in the market, coupled me with the skills to take a solution- group were signed for the 28 February with heightened competition among based approach in all I do. This helps 2015 year-ends, it is now clear that, the Big Four. This has led to more me to find solutions to issues even when based on publicly available information, emphasis on quality, effectiveness and I don’t have one upfront. KPMG should have resigned earlier than differentiated solutions to demonstrate March 2016 and should have stopped value to our clients. I gain insight from ACCA’s technical working for the Gupta companies articles, particularly those on finance, sooner than we did.’ We have to adapt quickly to ensure our taxation and the evolving business product offerings match technological environment. PwC also has a robust Crowe Horwath expands changes. The influx of big data means system of CPD, which includes training, Crowe Horwath has added member businesses must learn to do more online courses and open technical firms in Albania, Bulgaria, Hungary, with less. Our aim is to keep a healthy sessions. I contribute to thought Romania, Slovenia, Ukraine, Poland, leadership by writing articles on the Czech Republic and Slovakia. The technical tax matters. network already had firms in Croatia and Serbia. Kevin McGrath, CEO of My appointment as the deputy chair of Crowe Horwath International, said: I came into the the ACCA Kenya strategy board was a ‘Market expectations are high for rapid special moment. The opportunity to be profession mostly and increased growth across central involved in significant assignments for and eastern Europe. The addition due to persuasion the firm and being team lead on some of of well-established, high-quality and by my father, who them have also been career highlights. innovative firms is critical to our member had sat for some firms’ ability, from China to the US, accounting exams I enjoy spending time with family, to effectively serve clients in these playing touch rugby and touring new himself growing markets.’ destinations. Currently, I have my sights set on the Middle East. AB 22 Accounting and Business October 2017 AFR_YPRAC_intro.indd 22 11/09/2017 13:00
Identity check Ensuring the people you employ are who they say they are is crucial for many reasons, including reducing the risk of fraud and protecting your firm’s reputation Pre-employment checks are a sensible, guarantee problems won’t arise, but it someone who appoints “ghost even essential, risk management is a risk mitigation factor.’ employees” or may assist criminals to step. ‘For anyone you hire, you need Gregory Rammego, risk advisory get access to employee information to to know who that person is,’ says Africa leader for forensic at Deloitte, commit identity theft.’ Nadeem Maniar, director of risk also sees good reason for employers, Apart from the cost of any losses consulting at Crowe Horwath UAE. including accountancy firms, to conduct through fraud, organisations with ‘This is especially true for accountancy pre-employment checks in order to poor recruitment controls risk firms, as we have highly confidential reduce the likelihood of employing wasting HR investment. ‘The cost and privileged information. If dishonest employees. ‘Rogue of recruiting, hiring, training and information is leaked into the market, employees can become involved in terminating employees is a huge it could cause reputational damage fraudulent schemes when working chunk of any organisation’s business and financial loss, as well as litigation. in the finance department,’ he says. operations,’ Rammego says. ‘By not So you need employees with integrity ‘A crooked employee working in the ensuring that the correct candidate and you need to perform background supply chain management function can is employed, these costs may be checks on them. Even if you have solicit bribes from potential suppliers. significantly higher than budgeted for done background checks you can’t In the HR department you may have due to unnecessary high staff turnover.’ October 2017 Accounting and Business 23 INT_YPRAC_PreEmpChecks.indd 23 12/09/2017 12:38
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