ESCALATOR COMPANIES & YOUTH MOVING UP IN THE WORLD - JOBS FOR YOUTH FACING BARRIERS

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ESCALATOR COMPANIES & YOUTH MOVING UP IN THE WORLD - JOBS FOR YOUTH FACING BARRIERS
ESCALATOR
JOBS FOR YOUTH FACING BARRIERS

COMPANIES
& YOUTH
MOVING
UP IN THE
WORLD
ESCALATOR COMPANIES & YOUTH MOVING UP IN THE WORLD - JOBS FOR YOUTH FACING BARRIERS
CIVICACTION BRINGS
TOGETHER SENIOR EXECUTIVES
AND RISING LEADERS FROM ALL
SECTORS TO TACKLE SOME OF
OUR REGION’S TOUGHEST SOCIAL,
ECONOMIC AND ENVIRONMENTAL
CHALLENGES

FOR MORE INFORMATION, VISIT
WWW.CIVICACTION.CA
@CIVICACTIONGTA
COPYRIGHT ©2014 GREATER TORONTO CIVICACTION ALLIANCE.
ESCALATOR COMPANIES & YOUTH MOVING UP IN THE WORLD - JOBS FOR YOUTH FACING BARRIERS
CONTENTS

1. Breaking Down the Barriers / Pg. 4
2. Invest Now or Pay Later / Pg. 8
3. Meeting the Needs of Youth and Employers / Pg. 12
4. Taking Action / Pg. 14
   Regional Mentorship Initiative: Connecting Youth with Role Models / Pg. 14
   Employer-Designed Training & Internships: Closing the Skills Gap / Pg. 20
   Engaging SMEs: Bringing Job Opportunities into the Open / Pg. 24
   Transparency of Job Market: Connecting the Dots Between Supply and Demand / Pg. 26
   Rounding Out 10 Opportunites / Pg. 29
5. Opportunity Knocks / Pg. 30
6. The Challenges Ahead / Pg. 34
7. Drive to Succeed / Pg. 38

Appendix 1: Project Scope and Approach / Pg. 42
Appendix 2: Summary of Stakeholder Consultations and Engagement / Pg. 44
Appendix 3: List of Taskforce Members / Pg. 46
Appendix 4: List of Emerging Leaders Working Group Members / Pg. 46
Appendix 5: Acknowledgements and Recognition / Pg. 47

3 ESCALATOR: JOBS FOR YOUTH         CONTENTS
ESCALATOR COMPANIES & YOUTH MOVING UP IN THE WORLD - JOBS FOR YOUTH FACING BARRIERS
1. B
    REAKING DOWN
   THE BARRIERS
4 ESCALATOR: JOBS FOR YOUTH   BREAKING DOWN THE BARRIERS
ESCALATOR COMPANIES & YOUTH MOVING UP IN THE WORLD - JOBS FOR YOUTH FACING BARRIERS
UP TO 83,000 GTHA YOUTH BETWEEN
15-24 ARE STUCK IN LIMBO

A region where all young people thrive, and           for these youth? Many young people face             Of the 880,000
where their talents and drive contribute to the       barriers because of their socio-economic            youth in the
regional economy.                                     status, demographic background, or other            GTHA, up to
                                                      circumstances.                                      9.4% are NEET
That’s our vision for the Greater Toronto and                                                             (Not in Education,
Hamilton Area (GTHA).                                 In 2012, the Province released Ontario’s Youth      Employment
                                                      Action Plan, which included a commitment            or Training). We
If we are to achieve this, we have to break down      to work with the private sector to see how          want to close the
the barriers that prevent youth and employers         to break down barriers to employment and            gap between those
from making meaningful connections to the             mentorship. In 2013, the Province’s Stepping        that are NEET and
labour market, and build bridges that help us         Up – a strategic framework to guide, focus,         those that aren’t.
reach greater social and economic prosperity          and maximize collective action to support
in the region.                                        young people – noted that certain groups
                                                      require more targeted supports and opportuni-
We know that youth unemployment is high,              ties to succeed. Racialized or newcomer youth.
about twice the overall unemployment rate.            Aboriginal youth. Youth living in poverty, or in
Young people in Ontario (and more specifically        conflict with the law. Youth in and leaving care.
the GTHA) are particularly hard hit. In 2013,         Lesbian, gay, bisexual, transgender, two-spirit
the unemployment rate for Ontario youth from          and queer youth (LGBTTQ). And youth with
ages 15-24 was upwards of 17%.1 In 2014,              disabilities or special needs.
it’s estimated to be even higher.
                                                      Many of these groups are represented strongly
Up to 83,000 GTHA youth aged 15-24 are                in the NEET category. Often, these youth are
Not in Education, Employment or Training –            ready for work, or would be with a little boost.
a category called NEET.2 That’s about 10%             What’s holding them back? The roots of high
of the youth in the region.                           unemployment rates are complex. Yet through
                                                      extensive consultation with youth, CivicAction
According to the Province of Ontario’s                has identified four common barriers:
Stepping Stones: A Resource on Youth
Development, adolescents (aged 13-19) are             1. Systemic barriers weaken the social
primed for exciting opportunities. These youth        networks of our target youth. Often, these
are at a developmental stage when positive            young people lack connections to positive
experiences, like a supportive first-job opportu-     mentors or role models who could help them
nity, can help them navigate their life transitions   navigate the job market, expand their networks,
and challenges.3 Within this group of youth           get job-ready and develop life skills. So they’re
facing barriers to employment are those who,          unprepared to start work.
with some support, are ready for work.
                                                      2. A lack of meaningful opportunities
So what are the roadblocks to opportunity             means many youth can’t gain the experience to

5 ESCALATOR: JOBS FOR YOUTH                           BREAKING DOWN THE BARRIERS
ESCALATOR COMPANIES & YOUTH MOVING UP IN THE WORLD - JOBS FOR YOUTH FACING BARRIERS
DIVERSE GROUPS OF YOUTH FACE COMMON BARRIERS TO EMPLOYMENT

                     Racialized Youth                     Our work is focused on the
                      Youth in Poverty                    common barriers:
              Youth in Conflict with the Law              1. Weakened social networks as
                     Newcomer Youth
                                                             a result of systemic barriers;
                                                          2. A lack of meaningful
                Youth In and Leaving Care
                                                             opportunities;
                     Aboriginal Youth
                                                          3. Lack of accessible and
           Lesbian, Gay, Bisexual, Transgender,              affordable transportation; and
          Two-Spirit and Queer (LGBTTQ) Youth
                                                          4. Racism and structural
         Youth with Disabilities or Special Needs            discrimination.

get a job. Existing opportunities are often short-   tor can contribute to tackling unemployment
term, with few prospects and limited training or     among youth facing barriers. The Private Sector
mentorship to build transferable skills.             Youth Jobs and Mentorship Initiative is one of
                                                     20 action items outlined in the Province’s Youth
3. The lack of accessible and affordable             Action Plan (2012). Stakeholders, including
transportation can hinder economic oppor-            leaders in the private sector, expressed a
tunities. Youth in marginalized neighbourhoods       belief that business has a stronger role to
are often unable to reach their workplaces in a      play in supporting employment opportunities
timely or inexpensive manner. Certain parts of       for young people who face multiple barriers.
the region have no public transit service outside
of peak hours, or at all.                            Why the private sector? Government4
                                                     cannot tackle this issue alone, and must
4. Many young people experience racism               work in partnership with labour, colleges
and structural discrimination when apply-            and universities, community agencies, and
ing for work. For instance, some employers           employers. The Government of Ontario has
perceive that certain segments of youth have         made commitments to youth employment,
negative attitudes, lack a work ethic, or lack       including the Youth Jobs Strategy (2013),
motivation to do entry-level jobs. Human             which supports young people between the
resource systems can introduce bias, through         ages of 15-29 to find work, build skills, or start
recruitment and screening processes. This            their own businesses. But government-funded
discrimination can shut the door to many             programs and services can’t meet all the needs
young people, even when inadvertent.                 of our target youth population.

These are not new problems. Youth unemploy-          Companies not only have a role to play but
ment has been high since before, and certainly       a keen self-interest. Engaging our target youth
after, the global economic downturn in 2008.         can help employers to meet their skills gaps,
We are also aware of the additional barriers         draw on a larger labour pool, represent diversity
that many youth face. What we need are new           of the local population, and continue to grow
approaches. Long-term, sustainable solutions         and seize opportunities. Moving forward, the
require engagement and leadership by the             public, private and community sectors have to
private sector.                                      work together in true partnership.

The Government of Ontario partnered with             The harsh reality is that when young people
CivicAction to identify ways the private sec-        are left behind, this costs us all. Youth face a

6 ESCALATOR: JOBS FOR YOUTH                          BREAKING DOWN THE BARRIERS
ESCALATOR COMPANIES & YOUTH MOVING UP IN THE WORLD - JOBS FOR YOUTH FACING BARRIERS
“A first job means more than
                                                            a paycheque. It can mean
                                  > CAREER PATH         increased self-confidence,
                                                      access to mentors, exposure
                             > CONFIDENCE          to opportunities beyond your
                         > SKILLS               neighbourhood, understanding
                     > NETWORKS              the value of education, and it
                                           builds the belief that your current
                  > MENTORS             circumstances do not define your
              > INCOME               future possibilities.”

                                      —Susan McIsaac, President and CEO, United Way
                                    Toronto, and Director, CivicAction Board

loss of potential, confidence, self-reliance and        that employers have different ways of work-
self-esteem. Society bears a huge burden in             ing, depending on their size and sector. They
lost productivity and taxes, on top of higher           understand that youth can have different levels
expenditures related to social supports. And            of readiness for the workplace, but similar po-
businesses lose out on the talent they need to          tential. And they focus on proven interventions
sustain growth and development.                         around the core challenges of long-term
                                                        youth unemployment, which we heard through-
We must support youth – especially youth                out our consultations. We’ll leverage the
facing barriers – to succeed in the workforce.          wealth of existing infrastructure that remains
We must remove barriers to getting that first           committed to serving our target youth popula-
positive experience in the workforce, so they           tions, and work with organizations poised to
can realize their full potential and contribute to      make these changes.
building more vibrant communities. If we don’t
invest now, we’ll pay far more later.                   We call this action plan Escalator: Jobs for Youth
                                                        Facing Barriers. Because it’s about the many
CivicAction spent several months working with           steps needed along the way to successfully
employers, youth, community agencies, labour and        connect youth to their first job. And it’s about
governments, harnessing their wisdom, and chart-        companies and youth moving up in the world.
ing a path forward – a regional action plan that will
address unemployment among youth who face               In developing this strategy, we have started
barriers (see Appendix 1 for scope of work).            to build real momentum – our escalator is
This work has led to a set of proposed cost-effec-      moving up and we invite everyone who can
tive and results-oriented solutions. These actions      make a difference to join us.
will link youth facing barriers to employment with
more job opportunities and support to enter the
labour market.

The actions connect with and complement the
larger ecosystem comprising youth, community
agencies, business and government, for a holistic
approach to the problem.

These solutions articulate how to work
more effectively with business. They recognize

7 ESCALATOR: JOBS FOR YOUTH                             BREAKING DOWN THE BARRIERS
ESCALATOR COMPANIES & YOUTH MOVING UP IN THE WORLD - JOBS FOR YOUTH FACING BARRIERS
2. INVEST NOW OR
    PAY LATER
8 ESCALATOR: JOBS FOR YOUTH   INVEST NOW OR PAY LATER
ESCALATOR COMPANIES & YOUTH MOVING UP IN THE WORLD - JOBS FOR YOUTH FACING BARRIERS
BUSINESS HAS TO BE INVOLVED AND
CAN MAKE A DIFFERENCE.

What happens when significant numbers of                                                                                 A TD Economics
young people – youth who could otherwise be                                                                              study identifies
assets to our workforce – are on the outside          UNEMPLOYMENT RATES ARE                                             the “scarring ef-
looking in? For youth, society and the business       DISPROPORTIONATELY HIGH                                            fect” – a period of
community, the costs are enormous.                    FOR CERTAIN GROUPS                                                 unemployment at
                                                                                                                         time of entry into
                                                                                                                         the labor market,
                                                       Youth (15 – 24) in specific groups face
Costs to Youth                                                                                                           which is associated
                                                       unemployment rates that are
                                                       higher than for non-visible minority youth                        with persistently
All young people have strengths. It is in our                                                                            lower wages many
collective best interest to nurture them, and give     Non-visible minority                         19.5                 years thereafter.
youth every opportunity to fulfil their potential      Visible minority                             23.9                 TD estimates the
and contribute to the resiliency of their commu-                                                                         scarring effect in
                                                          Black                                     28.0
nities.5 According to Stepping Stones, today’s                                                                           Canada to be $12.4
                                                          Korean                                     27.4
youth are more likely to hold many jobs in their                                                                         billion over the next
lifetime, and perhaps have multiple careers.              South Asian                               24.6                 18 years.11
Youth need a wide set of skills to ensure success         Southeast Asian                           23.9
in life and the workplace, and to manage and              West Asian                                23.9                 For high school
respond to tomorrow’s challenges.6                        Chinese                                   23.7                 dropouts spe-
                                                                                                                         cifically, the loss of
                                                          Arab                                      23.6
Without offering the opportunity to develop                                                                              earning potential
                                                       Aboriginal                                   24.9
essential skills or personal networks to enter the                                                                       is enormous. The
labour market, we put young people at risk of                                                                            Canadian Council
poor economic, social, and personal outcomes.         Source: Statistics Canada. 2011 National Household Survey (NHS).   on Learning re-
                                                      Data is for the Toronto CMA.
                                                                                                                         ports that collective
While the unemployment rate for youth in                                                                                 lifetime loss (each
general is high, it’s even higher for specific       • For visible minorities, the unemployment                          dropout over a
populations of young people.                           numbers are nearly 33% of 15-19 year-olds                         35-year span)
                                                       and over 20% of 20-24 year-olds.9                                 at $307 billion.12 13
Research by RBC for CivicAction drilled down
to understand employment for three groups            • For newcomers, 31% of those 15-19 and
in particular: Aboriginal, visible minority, and       21% of those 20-24 are unemployed.10
newcomer youth. The results show a gap
between youth overall and certain groups,            The lack of economic opportunities costs our
and emphasize the need for action.                   target youth who face barriers to employment
                                                     far more than a paycheque. When job pros-
• The total youth unemployment rate is               pects are dim, when barriers to entry are high,
  28% for youth aged 15-19 and 18% for               when hope seems remote, some youth may
  youth aged 20-24.7                                 believe they have little to offer the workforce,
                                                     and can become disengaged.
• For Aboriginal youth, 35% of those aged
  15-19 and close to 20% of those aged               A lack of economic opportunity is cited among
  20-24 are unemployed.8                             poverty and racism as one of ten roots of youth
                                                     violence, as noted in 2008’s Review of the

9 ESCALATOR: JOBS FOR YOUTH                          INVEST NOW OR PAY LATER
ESCALATOR COMPANIES & YOUTH MOVING UP IN THE WORLD - JOBS FOR YOUTH FACING BARRIERS
Roots of Youth Violence report to the Ontario
Government. When combined, these roots
of youth violence can lead to conditions — also
known as immediate risk factors — that put
some young people at risk of being involved
in serious violence:

• A deep sense of alienation and low
  self-esteem;

• Little empathy for others and impulsivity;

• A belief that they are oppressed, held down
  or unfairly treated, with no part or stake in
  the broader society;

• A belief that they have no way to be heard
  through other channels; and

• No sense of hope.14

Youth who face barriers to employment may ex-
perience the shame and frustration of not being
able to support their families, and additionally
of relying on government support. This accentu-
ates the sense of isolation, alienation and clear
messages of “otherness” and exclusion.15

How can today’s youth develop the resiliency
required to ensure their employability, future
earning power, overall well-being and fulfill-
ment? It’s critical that youth are supported to
gain skills through further education, training,
and work experience in their early adult years.

Costs to Society                                      Costs to Employers                                  The Canadian
                                                                                                          Council on Learn-
If job opportunities fail to materialize, the costs   Companies also experience a direct economic         ing estimates the
to youth lead to broader societal costs we all        impact. When tens of thousands of young             collective loss of
bear – lost output, and increased pressure            people are effectively excluded from job            tax revenue from
on social supports (e.g. health and social            opportunities, this greatly narrows the local la-   high school drop-
assistance, etc.).                                    bour pool. Companies can’t plan their workforce     outs at $115 billion
                                                      as effectively, or enjoy as diverse a workforce.    (over 35 years), and
One study, conducted by researchers from                                                                  the lifetime private
Columbia University and City University of            Moreover, many employers are hindered by an         health care costs at
New York, calculated the short- and long-term         inability to fill skills gaps – an economic and     $623 billion.17 With
economic burden for youth in U.S. who aren’t          competitive disadvantage.                           20% of Canada’s
in school or working. The cumulative lifetime                                                             youth living in the
burden to society was conservatively estimated        These gaps have several dimensions. The             GTHA, 9.4% of
to be $1 million per youth.16                         Higher Education Quality Council of Ontario         those being NEET,
                                                      notes that for some employers, the skills gap       that has major
The message is clear. If we don’t give youth          is one of poor core skills.19 For others, the gap   consequences
facing barriers the support to successfully           means an absence of workers with the right          for this region.18
transition into the workforce, the costs to           credentials, or simply a shortage of workers
society are staggering.                               period. Some of what’s labelled a skills gap may
                                                      actually be an experience gap.

10 ESCALATOR: JOBS FOR YOUTH                          INVEST NOW OR PAY LATER
KEY THEMES IN STEPPING UP

                                         Coordinated & Youth
                                         Friendly Communities

                                            Diversity, Social
                                           Inclusion & Safety

                                          Education, Training
                                          & Apprenticeships

                                                Health
                                              & Wellness

                                                 Youth

                                          Strong, Supportive
                                           Friends & Family
                                                                                          Our work is
                                                                                          focused
                                             Employment                                   on a critical
                                          & Entrepeneurship                               component
                                                                                          of youth
                                           Civic Engagement                               development
                                          & Youth Leadership

  Stepping Up is Ontario's strategic framework to guide, focus, and maximize collective action
  to support young people. The smaller circles closest to the core represent important early
  interactions for youth, while those further out represent the channels through which they grow
  to become members of the broader community.

Leading business organizations in the GTHA                                                                 The skills gap in
and Ontario have placed a high priority on               The private sector can benefit from hiring        Ontario is a long-
developing a 21st century workforce and taking           youth facing multiple barriers. Many of these     term threat to the
steps to reduce the skills mismatch.                     benefits are identified on pages 32-33, they      viability of many
                                                         include: productivity gains, avoided turnover     businesses. It
In Toronto as a Global City: Scorecard on                costs, lower wage and recruitment costs, tax      already costs the
Prosperity – 2014, the Toronto Region Board of           incentives, enhanced brand image, deeper          economy roughly
Trade called again for “a better match between           employee engagement, tech savviness, and          3.75% of GDP per
the skills of Toronto’s labour force and the skills      a diverse workforce that is reflective of their   year, according to a
demanded by the market place”.20 In a 2014               customer base.                                    2013 study by The
survey, the Ontario Chamber of Commerce                                                                    Conference Board
found roughly 25% of businesses in Toronto                                                                 of Canada.23
can’t fill a job because they can’t find someone
with the right qualifications.21 The Chamber
called on businesses to play a greater role
in training.22

11 ESCALATOR: JOBS FOR YOUTH                             INVEST NOW OR PAY LATER
3. MEETING THE
    NEEDS OF YOUTH
    AND EMPLOYERS

12 ESCALATOR: JOBS FOR YOUTH   MEETING THE NEEDS OF YOUTH AND EMPLOYERS
Supporting entry into work is imperative for        • focus on the demand side (i.e. direct needs
youth, society and businesses. With tens              of employers), in addition to the supply side
of thousands of youth facing barriers to em-          (i.e. needs of job-seeking youth);
ployment – a situation that leads them to be
discouraged and disconnected – the costs            • break down barriers that prevent employers
of inaction are huge. As are the opportunities        from accessing young talent and that prevent
when we decide to take action.                        youth from achieving employment outcomes;

We set out to understand how some leading           • target youth facing multiple barriers that are
initiatives in the GTHA and around the world          the most job-ready (i.e. with moderate train-
are tackling this issue and engaging business.        ing, mentorship, and experience); and
Our focus wasn’t necessarily on creating new
programs or organizations, but on doing things      • focus on how private sector employers can
differently to achieve the desired outcomes.          increase opportunities for job-ready youth,
                                                      while meeting their business objectives.
To inform discussions with leaders and youth
across the region, we enlisted a pro bono team      There are many causes of youth unemployment,
from Accenture to analyze more than 100 pos-        and of the barriers that many youth face. No
sible interventions pertaining to youth and jobs.   single action will solve them all. As a society,
These efforts revealed missed opportunities to      we must address issues ranging from education
maximize private sector involvement:                to housing, poverty to addiction, and crime to
                                                    discrimination.
• the majority of interventions are government-
  funded and non-profit-led, with the private       Private sector employers are not in the business
  sector involved as a secondary stakeholder;       of youth outreach or social work. They know
                                                    that partnerships with community agencies are
• scaling is a significant challenge due to         essential to provide wraparound services and life
  resource constraints, program requirements,       skills training our target youth need. However,
  and difficulties recruiting suitable youth;       they are in business. And these businesses have
                                                    openings for first jobs, and employees who want
• few interventions report on success – and         to contribute to the community. The benefits of
  even fewer have rigorous evaluations; and         these actions – in terms of meaningful job
                                                    opportunities, filling skill gaps, and overall
• most interventions focus on the job seeker        economic opportunities – are mutual. GTHA
  rather than employer needs, and don’t always      employers can do well by doing good.                  CivicAction as-
  align with business objectives (limiting the                                                            sembled a task-
  case for employer support).                       Though we focus on four initial actions, the          force and working
                                                    remaining six have merit and should be pursued        group, with senior
While traditional approaches have been fo-          in the medium-term. With these actions, one size      and rising leaders
cused on government and non-profit organi-          does not fit all. The suite of four initial actions   representing key
zations, a new approach would better align          offers opportunities for youth at different stages    stakeholder groups.
employment and training services with demand        of their journey to work. Youth closest to employ-    We held 11 focus
in the private sector. Don Drummond’s Commis-       ment, who may lack the right network, credentials     groups with youth.
sion on the Reform of Ontario’s Public Services     or experience, stand to benefit the most.             (See Appendix 2
report recommended that employment and train-                                                             for a summary). We
ing programs be better organized and evaluated      These four initial actions are complementary.         convened 6 round-
against labour-market success factors.              For the greatest impact, we need to offer them        tables across the
                                                    in tandem, to achieve exciting synergies (e.g.        GTHA to consult
Our work led to 10 possible actions with great      mentoring and training as a source for job            employers, com-
potential for private sector leadership. We then    candidates). Initial launches could cluster around    munity agencies,
prioritized four initial actions to increase the    geographic areas with high concentrations of          academia, labour,
role of employers in preparing our target youth     youth facing barriers, and potential opportunities.   government and
for work and preparing employers to hire them.                                                            youth across the
Why these 10 actions? They:                         For each action, we have outlined the key com-        GTHA. Our goal: to
                                                    ponents to a successful launch in the GTHA, and       identify potential
• have the potential to get more youth facing       next steps. Moving forward, it’s important to iden-   private sector-led
  barriers into jobs faster;                        tify who is best placed to drive immediate impact,    actions that would
                                                    measure progress, learn, refine, and scale.           benefit both youth
• highlight systemic changes rather than                                                                  and employers.
  short-term fixes;

13 ESCALATOR: JOBS FOR YOUTH                        MEETING THE NEEDS OF YOUTH AND EMPLOYERS
4. TAKING ACTION

ACTION 1
REGIONAL MENTORSHIP
INITIATIVE: CONNECTING
YOUTH WITH ROLE MODELS
14 ESCALATOR:
    ESCALATOR:JOBS
               JOBSFOR
                    FORYOUTH
                        YOUTH   SECTION TITLE
                                REGIONAL  MENTORSHIP INITIATIVE
The Call for Action                                   Targeted Action: A regional youth
                                                      mentoring coordinating body
Would you want to navigate new terrain without
a map, GPS or guide? When appropriately deliv-        Many private sector employers are seeking
ered, mentorship can provide youth with positive      meaningful volunteer opportunities for their
role models to help chart a path from where they      employees, for personal and professional
are to where they might want to be.                   development. The 2020 Workplace cites that

                                                                                                            4
                                                      80% of 13-25 year olds surveyed seek to work
Mentors can help youth who face barriers to em-       for an employer that cares about its impact and
ployment learn where jobs exist and how to get        contribution to society.25 Companies are also
them. They can share life lessons and life skills.    looking to give back to the communities where
Just as important as navigating the job market,       they operate.
role models can help youth understand what’s
required to succeed.                                  A regional mentoring coordinating body makes
                                                      it easier to connect employers to community
For our target youth, a mentor who has more           agencies and will be a true partnership model.
recently entered the workforce (e.g. millennials)     Centralizing mentoring programs will be an
will have firsthand experience about how to get a     asset to employers and agencies. Establishing
foot in the door and the essential skills needed.24   common guidelines for participating mentoring
Mentors can support the sort of self-discovery and    programs will also help improve employment
exploration of career paths that helps youth under-   outcomes, for youth and for employers.
stand how their unique gifts can lead to a job.

A positive mentoring relationship can also help       Making it Work                                        THE
break down misperceptions, promote accep-
tance and build trust. Youth who have an ally in      For this to succeed, a number of organizations        FOUR
                                                                                                            ACTIONS
their success may feel increased hope.                will need to play a role. The coordinating body
                                                      will establish guidelines and assure program
Employers, too, benefit when they mobilize and        quality, recruit employers, link them to com-
support their staff to become mentors. Mentor-        munity agencies that run mentoring programs           1. REGIONAL
ship allows a wide variety of companies, includ-      across the GTHA, train mentors, and evaluate
                                                                                                            MENTORSHIP
ing SMEs, to deepen involvement in their com-         the program. Ideally, employers will promote
munities. Mentorship is a cost-effective way for      and sponsor the coordinating body and recruit         INITIATIVE:
employees to develop valuable soft skills. And it’s   mentors. Community agencies will recruit youth        CONNECTING YOUTH
an investment in our region’s talent pipeline.        and orient both them and incoming mentors.
                                                                                                            WITH ROLE MODELS
Over time, mentors can also gain insight into         Employers should mobilize their workforce, in
                                                                                                            2. EMPLOYER-
how employers may inadvertently put up barriers       particular millennial employees, who are early
for certain groups of youth, and learn ways to        enough in their career to relate to young people      DESIGNED TRAINING
attract a diverse array of talent.                    preparing for their first job, and want to give       & INTERNSHIPS:
                                                      back to their communities.
                                                                                                            CLOSING THE
Meeting the Need                                      Community agencies play a vital role in this          SKILLS GAP
                                                      partnership model. First, it’s essential to recruit
Many mentoring programs exist across the              community partners that work with youth at the        3. ENGAGING SMEs:
GTHA, some focused on supporting our target           margins. The challenges these youth face can          BRINGING JOB
youth. However, many employers are unaware of         be overwhelming (e.g. hunger, health concerns,
                                                                                                            OPPORTUNITIES
these programs, which are often just one part of      housing, violence, neglect, etc.). Our target youth
what community agencies offer youth to prepare        look to community agencies for support with           INTO THE OPEN
them with life and employment skills.                 these and other needs – challenges that often
                                                      hold them back from fully participating in oppor-     4. TRANSPARENCY
Often, a lack of dedicated funding limits the         tunities to better themselves.                        OF THE JOB
scope, reach, sustainability and scalability of
                                                                                                            MARKET:
these programs. Without a centralized database        Second, community agencies can share men-
of youth mentoring opportunities, employers           toring best practices, and help employers learn       CONNECT THE
have limited access to mentoring programs             about working with youth facing barriers. Third,      DOTS BETWEEN
run by community agencies that hold vital             agencies can be involved through referrals and ac-
                                                                                                            SUPPLY AND
access to, and relationships with, otherwise          cess to wraparound supports, as needs arise for
hard-to-reach youth.                                  young people during the mentoring relationship.       DEMAND

15 ESCALATOR: JOBS FOR YOUTH                          REGIONAL MENTORSHIP INITIATIVE
“
Our target youth themselves are a key partner.         opment opportunities (including training as
They will be asked to commit to the program, and       mentors), as well as volunteer recognition and
provide feedback for continuous improvement.           support from their employer.

We are looking for an existing non-profit organi-    • For community agencies: Agencies will
zation to act as the regional coordinating body.       gain access to a larger pool of screened and      EMPLOYER
To succeed, this organization should have:             trained mentors, and develop long-term corpo-     PERSPECTIVES
                                                       rate relationships. Staff can focus resources
• a mandate and priorities aligned with                on youth outreach, engagement and wrap-           “The health and
  our vision;                                          around supports, while ultimately increasing      future of our soci-
                                                       access to mentoring for more youth.               ety requires that
• a strong record of employer engagement and                                                             every generation is
  serving youth facing barriers to employment;                                                           engaged effectively.
                                                     NEXT STEPS                                          When 10% of our
• the ability to help secure necessary funding                                                           youth population
  required to sustain the initiative; and            6-12 months                                         faces significant
                                                     1. Secure an existing organization to serve as      barriers to educa-
• a willingness to work with agencies outside        regional coordinating body.                         tion engagement
  their network through launch and rollout.                                                              and employment,
                                                     2. Confirm partners and convene working group       our entire society
Along with the private sector, the role of           for initial launch including employers, community   suffers socially and
government as a major employer, is to mobilize       agencies, and youth.                                economically. One
the participation of their own employees as                                                              way the private
mentors. The government also plays a critical        3. Establish terms of a partnership model           sector can sup-
part in: 1) continuing to invest in agencies par-    between lead organization, employers,               port at-risk youth
ticipating in this initial launch; and 2) ensuring   community agencies and youth.                       in overcoming
that agencies are adequately supported to pro-                                                           these challenges is
vide ongoing referral and wraparound services        4. Establish targets and set goals for the          through mentorship
to youth facing barriers to employment.              initial launch.                                     programs connect-
                                                                                                         ed to education and
                                                     5. Develop guidelines leveraging best practices     employment.”
Measuring Success                                    and resources of existing mentoring programs,
                                                     particularly those focused on employment out-       —Caroline Booth,
• For youth: Increased access to mentorship          comes and/or youth facing barriers.                 Senior Vice
  opportunities that support all stages of the                                                           President and
  job search, and to a diverse group of men-         12-18 months                                        Chief Procurement
  tors to start building a professional network.     1. Evaluate progress and refine the partnership     Officer, TD Bank
  Beyond the number of youth engaged,                model as needed in order to roll out to more        Group
  success will hinge on whether mentees              employers and community agencies.
  feel more confident/prepared for work, and
  whether their network has expanded.                2. Establish connections to job training and
                                                     recruitment programs, in particular those aimed
• For employers: Increased numbers of                at employing youth facing barriers. We envision
  employers involved in mentorship programs.         that employers seeking entry-level or low-skilled
  For these companies, success also means            labour will see value in hiring the mentees.
  a positive impact on their brand and reputa-       Action #4, increasing transparency of the job
  tion, a way to provide volunteer opportunities     market will support this.
  to their employees and grow their skills, and a
  chance to expand the support of communities
  where they operate. Mentors can develop a
  deeper understanding of the barriers facing
  youth and the opportunities to improve prac-
  tices in their own organization.

• For mentors: A greater variety of mentoring
  opportunities (e.g. group, speed, one-on-one)
  will cater to the interests and abilities of a
  wider pool of mentors who want to support
  youth. Mentors will also get their own devel-

16 ESCALATOR: JOBS FOR YOUTH                         REGIONAL MENTORSHIP INITIATIVE
SUCCESS STORY

                                                JEROME
                                                 CLARKE-SINGH
                                                “RIGHT CONNECTIONS
                                                 CAN LEAD TO A NEW
                                                 CAREER PATH”
                                                Jerome was born and raised in
                                                London, England, where he was
                                                caught up with the wrong crowd
                                                and had a few brush-ups with the
                                                law. His family moved to Canada
                                                when he was 16, to put him and his
                                                twin brother back onto a positive
                                                path. Growing up in Brampton,
                                                he connected with the right circle
                                                of mentors, gained experience
                                                through part-time jobs, and went
                                                on to partner with another young
                                                entrepreneur to begin working
                                                as a cinematographer.

                                                “Having the experience working
                                                in part-time jobs helped me envision
                                                a career path, boosted my self-
                                                confidence, and helped me gain
                                                appreciation for the value of
                                                education,” says Jerome. Jerome
                                                is dedicated to making a difference
                                                in his local community, and is
                                                currently studying law.
                                                >>

17 ESCALATOR:
    ESCALATOR:JOBS
               JOBSFOR
                    FORYOUTH
                        YOUTH   SECTION
                                YOUTH PROFILE
                                        TITLE
CASE STUDY
Can a regional coordinating body deliver
enhanced employment outcomes for youth,
mentors and employers? The Mentoring
Partnership, a program of the Toronto Region
Immigrant Employment Council (TRIEC),
while not focused on youth aged 15-24,
is an encouraging model to learn from.

TRIEC has successfully facilitated over 9,000
occupation-specific mentoring relationships
between recently-arrived skilled immigrants
and established professionals. There are
parallels to our focus; skilled immigrants, like
our target youth, lack the social capital that
leads to opportunities.

The Mentoring Partnership supports the col-
laboration of 13 community agency partners,
and has worked with over 25 employer
partners annually during the last 10 years.

Corporate partners promote the mentoring
opportunity internally to staff and identify
suitable, qualified mentors. Community
partners deliver the program by matching
mentors with skilled immigrants and
supporting the mentoring relationship.

After completing a four-month mentoring
relationship, 70% of mentees have found a job
in their field (at the appropriate level) within
six months, and over 80% within one year.
Through the mentoring relationships, employers
also changed their perceptions towards hiring
new immigrants. Employers continue to seek
new hires through The Mentoring Partnership
because of the value they’ve experienced from
having new immigrants in the workplace.

The Mentoring Partnership model has been
adapted by more than 10 other Immigrant
Employment Councils across Canada, through
the ALLIES National Mentoring Initiative, as
a proven strategy to improve employment
outcomes for skilled immigrants.

18 ESCALATOR: JOBS FOR YOUTH                       REGIONAL MENTORSHIP INITIATIVE
19 ESCALATOR:
    ESCALATOR:JOBS
               JOBSFOR
                    FORYOUTH
                        YOUTH   SECTION TITLE
                                REGIONAL  MENTORSHIP INITIATIVE
ACTION 2
EMPLOYER-DESIGNED
TRAINING & INTERNSHIPS:
CLOSING THE SKILLS GAP
20 ESCALATOR:
    ESCALATOR:JOBS
               JOBSFOR
                    FORYOUTH
                        YOUTH   SECTION TITLE
                                EMPLOYER-DESIGNED TRAINING & INTERNSHIPS
The Call for Action                                   ing candidates graduate with the skills required
                                                      in the workplace. Having a non-profit partner,
Certain industries anticipate increasing demand       meanwhile, brings the experience, connections
for entry-level workers, and fear a skills gap will   and resources that employers need to fully sup-
limit their growth and productivity. Without ac-      port youth facing barriers to employment.
cess to adequate training opportunities, many
youth lack the skills – technical and/or soft – to
qualify or succeed in entry-level positions.          Making it Work

Where can youth facing barriers to employment         This programming is most successful when an
gain these skills?                                    employer (or group of employers) provides the
                                                      in-class training, with a non-profit organization
Many entry-level internships target post-sec-         acting as the administrative backbone.
ondary students. What about youth that haven’t
completed school? Training programs that do           Securing early employer champions can solicit
support youth facing barriers to employment           buy-in and commitment from other employers
don’t always align with employer needs. While         in the region. A non-profit organization, led by
providing valuable experiences, many programs         a Board of Directors in industry, would help
don’t necessarily result in employment. And           recruit, train, and place youth into internship
few leverage the potential investment from com-       positions. To succeed, the program should have:
panies to build the workforce in sectors facing
skills or labour shortages.                           • Employer-designed curriculum.
                                                        Training materials and curriculum designed
To close this gap, it’s vital for employers to work     by industries and companies, including best
jointly with governments, educational institu-          practices for diverse learning styles and needs
tions and non-profit agencies to design, deliver,       of certain groups (e.g. methods of knowledge
and recruit for these programs. A collaborative         transfer in Aboriginal communities or unique
approach will ensure the required supports              needs of youth with learning disabilities).
that young people need to prepare, secure and
ultimately keep their first job.                      • Employer-sponsored fundraising.
                                                        Employers champion this effort, and fund
The education system has primary responsibil-           start-up/operating costs, and internships.
ity for developing the relevant skills of young         Private sector funding gives employers a
people. However, businesses also have a                 commitment in training a future workforce.
responsibility to provide workers – current and
potential – with the demand-based training they       • Industry collaboration. Companies can
need to be successful employees.                        tackle a common challenge – getting entry-
                                                        level employees with critical skill sets to fill
                                                        current and future workforce needs. A broad
Meeting the Need                                        platform with built-in resources and support
                                                        will help all companies commit to supporting       IT is one industry
An employer-designed, non-profit-led model will         youth training.                                    that’s primed for
improve the current training systems designed                                                              training and intern-
for youth facing barriers to employment.              The program should focus on the most promis-         ship for entry-level
                                                      ing youth candidates­­– those that are motivated     positions. This is a
Targeted Action: An employer-designed                 to succeed. Community agencies play a key            fast-growing sec-
training & internship program.                        role in identifying potential participants, and      tor compared to
                                                      ensuring they can access the supports they           the economy as a
This program model will address gaps in the           need (e.g. housing, healthcare, mentorship).         whole, has a high
current training landscape. Many large employ-        Employers need that readiness from interns, as       need for skills,
ers train new recruits, and provide internal          much as youth need it for themselves. Achieving      and is attractive
training for entry-level positions. However, most     and tracking high success rates will help the        to youth. Toronto
programs are for new or continuing students.          program obtain the necessary buy-in to grow.         is home to about
They are not generally equipped to provide the                                                             one-third of the
wraparound services and life skills training our                                                           country’s tech com-
target youth need.                                    Measuring Success                                    panies, employing
                                                                                                           more than 178,000
Employer-designed curricula place business            • For youth: exposure to employers, valuable         people, making it
needs at the centre of training design, ensur-          on-the-job experience with specific skills, and    an ideal target.26

21 ESCALATOR: JOBS FOR YOUTH                          EMPLOYER-DESIGNED TRAINING & INTERNSHIPS
“
   a reference for future work placements.

• For employers: improved process of                   CASE STUDY
  attracting and retaining youth, and reduced
  risk of hiring as a result of short-term place-      What kind of training and internship model
  ments and certified training (through indus-         could have an impact on our target youth?      EMPLOYER
  try-lead programs). By pooling resources,            The Technology Service Corps (TSC) pro-        PERSPECTIVES
  a coalition of employers increase their              gram, delivered by the non-profit NPower,
  impact on reducing barriers to employment            has achieved great success in the U.S.         “The rising
  for our target youth.                                with sites in New York and Dallas, and is      number of young
                                                       expanding to the Toronto region. TSC is        people who are
Youth who face barriers to employment                  an intensive 15-week program (classroom        unemployed,
and employers alike gain from this type of             training based on an industry-designed         under-employed, or
program through:                                       curriculum, and professional skills training   lack skills needed
                                                       from corporate volunteers), a technology       for sustainable
Training: a cohort of job seekers trained              certification, and a 7-week paid internship    employment is a
with broad employment skills that are in high          from an industry partner.                      growing challenge.
demand; youth trained with skills targeted to                                                         Through IT skills
the specific industry/sector; and a curriculum         More than 80% of NPower alumni are             training and
designed with employer outcomes in mind,               either employed or pursuing higher             certifications
to serve specific needs and skills gaps.               education within one year of completing        for youth we are
                                                       the program.                                   providing the
Internship: through experiential-based learn-                                                         expertise necessary
ing, short-term employees gain the foundational        In the long-term, a program like this can      for careers in IT,
skills to succeed in a job; employers can train        have exponential economic impacts. The         while addressing
and develop potential employees with low-              average cost invested in participants is       a skills gap in
risk; youth have the job experience to secure          about $5,400 per student and $8,400            the Canadian
continued employment or another position in            for an employed graduate – a mod-              marketplace. The
the industry.                                          est investment that will reap a lifetime       private sector is
                                                       of rewards. According to NPower, the           uniquely placed
Ongoing employment: employees are trained              Social Impact Value comes to $170,000-         to provide our
with requisite skills; the current employer            $280,000 per student.                          young people with
shapes on-the-job training, best practices, and                                                       specialized skills
work habits; youth get the experience to help          Any way you calculate it – the lifetime        and tools for
other youth understand program requirements.           earnings differential of program graduates     success in today’s
                                                       (compared to a minimum wage career),           workplace.”
                                                       the additional government contributions,
Next Steps                                             and the possible ripple effects                —Paul Semak, Vice
                                                       (contributions to the community, breaking      President Sales,
1. Identify skills gaps in the GTHA and estab-         a cycle of generational poverty, etc.)         Central Canada,
   lish a winning coalition of employers to invest     – the individual and social return on          Cisco Systems
   in training. Connect with a larger group of         investment is huge.
   employers to provide internships.

2. Document the model and track successful
   outcomes (where participants go) to inform
   ways to adapt and expand. Leverage the
   delivery model and best practices, to define
   a roadmap for program start-up and success.

3. Adapt the model for other sectors. Conduct
   a deeper dive of alternate, low-skill model
   options. Programs aligned to industries with
   anticipated skills shortages will be the most
   successful in the long term, with outcomes
   aligned to business needs. For example,
   tourism and hospitality employs 315,000
   people across the Toronto Region, and is
   another potential target sector.27

22 ESCALATOR: JOBS FOR YOUTH                         EMPLOYER-DESIGNED TRAINING & INTERNSHIPS
SUCCESS STORY

                                                 CARLOS MCDONALD
                                                “A BETTER START”
                                                Carlos McDonald was raised in care,
                                                and is determined to give his family
                                                a better start. This father of a 4-year
                                                old daughter is doing his best to
                                                make ends meet to support him and
                                                his family, and recently went back to
                                                school. “This is a call for the private
                                                sector to do a little bit more when it
                                                comes to putting young people to
                                                work,” says Carlos, a member of the
                                                Youth Leaving Care Provincial Panel
                                                and CivicAction’s Taskforce. “As
                                                a young father having my first
                                                job allowed me to provide financial
                                                support to my daughter. It’s impor-
                                                tant for my family’s future.”
                                                >>

23 ESCALATOR:
    ESCALATOR:JOBS
               JOBSFOR
                    FORYOUTH
                        YOUTH   SECTION
                                YOUTH PROFILE
                                        TITLE
ACTION 3
ENGAGING SMEs: BRINGING
JOB OPPORTUNITIES INTO
THE OPEN

The Call for Action                                  Meeting the Need

Almost 9 in 10 (88.5%) private sector jobs in        We know that our target youth often lack the
Ontario are related to small- and medium-sized       social networks to find employment. As a result,
enterprises (SMEs).28 As we learned in our           they may experience difficulty accessing jobs in
roundtables and interviews across the region,        their own backyard.
these employers have a need for entry-level
workers. Yet SMEs often have limited resources       Focusing on the SME segment of employers
for recruiting and hiring. They seldom use job       will help youth facing barriers to employment
boards, and rarely seek to recruit youth             access more “hidden” jobs – opportunities
through local agencies.29 Moreover, existing         that they otherwise need those networks
job banks and employment infrastructure              to discover.
serving youth are small-scale and often
operate at the community level.                      We can also help employers access low-cost
                                                     Human Resource support, and connect to
There’s an opportunity to engage SMEs                youth who are ready to work. And, we can help
and connect them to recruiting and match-            community agencies understand collective
ing services that meet their needs. Why would        demands and trends, and find more entry-level
employers be motivated to hire outside their         opportunities across a greater range of employ-
traditional networks? They will if they have: 1)     ers suitable for youth.
Human Resource support for identifying and
hiring talent; 2) access to low-cost, personalized   Targeted Action: Engage networks
services; and 3) successful experiences bringing     of SMEs to share their labour needs,
on reliable, trustworthy entry-level employees.      get support with their hiring, and
                                                     participate in centralized and accessible
As they become engaged and feed job post-            job recruiting and matching platforms.
ings into centralized platforms, SMEs will help      These platforms can connect SMEs
us paint a bigger picture of entry-level demand.     and our target youth, starting with
With that aggregated view, youth and communi-        a specific community.
ty-based employment agencies will gain better
data to track opportunities, match candidates,       We need to reach out to SMEs, understand
and identify skills gaps.                            their needs, and enable them to recruit and

24 ESCALATOR: JOBS FOR YOUTH                         ENGAGING SMES & AGGREGATING OPPORTUNITIES
“
hire youth. Starting with a local, small-scale     Identify advisors who can mentor SMEs and
launch will allow us to test and refine the        encourage them to hire local youth.
best approach.
                                                   Engage technology partners: Involve them
To do that, we can leverage existing networks,     at an early stage in the design and execution of
such as business improvement associations          the pilot, to determine how best to aggregate
(BIAs) or partners that provide services to        SME opportunities onto a robust platform. The       EMPLOYER
SMEs (e.g. accountants) and/or have a signifi-     platform proposed here should be the same as        PERSPECTIVES
cant vendor base (e.g. banks or telecommuni-       the one used to increase transparency of the
cations companies). These networks can help        job market (see action #4).                         When Peter
reach out to SMEs, build awareness of services                                                         Tolias finished high
that exist, and get them to share their postings                                                       school, he didn’t
on centralized platforms.                          Measuring Success                                   know what he was
                                                                                                       good at or what he
There’s no need to invent a new platform. We       Some measures are quantitative, like the            should do. At the
can partner with existing platforms, which are     number of agencies connecting youth to local        YMCA, he took ad-
often designed for large employers, and help       opportunities, and the percentage increase in       vantage of a subsi-
them reach new audiences. By working in part-      those opportunities (job openings that are now      dized career coun-
nership, we have an opportunity to expand SME      publicly accessible). Others are qualitative,       selling service and
participation on virtual job boards, leading to    such as the level of satisfaction of SMEs with      uncovered his tal-
improved labour market information for all.        hiring and job outcomes.                            ent in landscaping.
                                                                                                       For more than 12
Solutions should connect employers and job-                                                            years, Peter has run
seekers in similar geographic areas. Some          Next Steps                                          Tolias Landscap-
employment barriers that youth face are a                                                              ing and Plowing
function of geographic isolation, transportation   1. Select target communities based on need          Inc. in Mississauga.
challenges, and the disconnect between their       and potential impact.                               As someone who
community and perceived job opportunities.                                                             prospered from
A neighborhood-based solution will address         2. Establish a working group with partners,         having mentors and
these barriers and engage key stakeholders.        including SMEs, to assess and segment SMEs’         a helping hand, he
                                                   needs, then develop and implement a strategy        in turn looks to give
                                                   for a specific community.                           a break to young
Making it Work                                                                                         people. “Hiring
                                                   3. Launch outreach to SMEs to highlight the         young people is
Pick the right areas to start: In the first        benefits of participation, offer them helpful       a pipeline for new
stage, start with a narrow geographic focus to     information and services related to hiring and      talent in my com-
test the process. We should select communities     online platforms, and showcase the youth in         pany. This is about
that have:                                         their communities.                                  getting young
                                                                                                       people to work,
• a significant employment base (including         4. Test SME engagement and steps to drive           and building our
  SMEs);                                           postings onto a platform, and monitor               future economy.”
                                                   outcomes for SMEs, youth agencies, youth,
• populations of youth that face multiple          and other partners.
  barriers to employment;
                                                   5. Make adjustments to the model.
• existing social infrastructures (e.g. a
  community hub or similar centres); and           6. Create a strategy to scale up the solution –
                                                   from one community (short-term), to adapting
• sufficient potential partners (e.g. local        the solution to more communities (medium-
  branches/offices of large corporate partners     term), to feeding into an integrated public-pri-
  that service SMEs, and well-connected            vate labour market for all job seekers in Ontario
  industry associations, BIAs, chambers of         and Canada (long-term).
  commerce, etc.).

Connect multi-sectoral partners to ensure
end-to-end linkages: Establish partnerships
with business associations, large corporate
partners, and community-based youth-serving
agencies to engage SMEs in the initial launch.

25 ESCALATOR: JOBS FOR YOUTH                       ENGAGING SMES & AGGREGATING OPPORTUNITIES
ACTION 4
TRANSPARENCY OF THE JOB
MARKET: CONNECTING THE
DOTS BETWEEN SUPPLY
AND DEMAND

26 ESCALATOR: JOBS FOR YOUTH   SECTION TITLE
The Call for Action                                  For youth facing barriers to employment, this will
                                                     make it easier to access the information they need
Young people can’t access work if they don’t         to land a first job, a critical step to a sustainable
know which opportunities exist and what skills       career path. For employers, the wider and easier
are needed to meet them. Business, govern-           availability of the right data will help to reduce the
ments, think tanks, professional associations,       skills gap and labour shortages.
and others collect and make available reams
of data on labour market trends. Much of this
information can be difficult to access and           Making it Work
digest. It can be dry, confusing, and poorly
packaged for youth, and may not be focused           Get access to information about jobs
on those facing barriers to employment.
                                                     In creating a GTHA prototype, we aim to work
Government isn’t the only entity collecting this     through existing technological infrastructure
data. Online jobs boards have huge amounts of        and relationships.
real-time data, as jobs are posted that list skill
requirements and compensation, and as users          Technology companies (e.g. LinkedIn, Monster,
register. Most of this data, however, isn’t made     Workopolis) are sitting on mountains of data due
publicly available.                                  to the number of users and jobs posted on their
                                                     sites. Other existing platforms such as Who Plus
Industry associations, unions, planning boards,      You or the federal government’s job boards are
and private sector companies themselves also         additional sources of data. At the intersection
collect labour market data about specific            where supply and demand meet, the technologi-
industries or organizations. Again, much             cal infrastructure already exists with players who
of it isn’t publicly available; the data that is     can mobilize the resources needed to expand
published tends to be high-level and not             these services to better serve youth. Govern-
particularly useful for youth. There is little to    ments also hold data on jobs and employment
no coordination among producers of labour            trends, and can help inform youth about growing
market information.30                                sectors and future opportunities.

Youth outreach workers and agencies – and            The challenge is to package and make public
youth themselves – need clearer information          the job market information in a way that’s clear,
on job needs, openings, wages and place-             relevant and digestible for our target youth.
ment rates. A report by the Advisory Panel on
Labour Market Information for Canada’s Forum         Reaching youth
of Labour Market Ministers found that wage,
job description, and job requirements was the        To increase transparency, we will need to go
most sought after information by community           directly to youth, putting the information right
agencies, academia, governments, business            into their pocket, through their mobile devices
and labour, while 72% of respondents cited the       using applications such as BBM, Twitter, or
need for information about vacancies.31 This will    Facebook. Today’s youth have a reliance on
be invaluable to the nearly 100,000 area youth       communications technologies and networks
disconnected from the labour market, and the         to access information.32
nearly 1 million youth in the region overall.
                                                     A 2014 study from MediaSmarts found that
                                                     Canada’s youth are highly connected. In fact,
Meeting the Need                                     39% of students sleep with their phone. By
                                                     grade 4, nearly one-quarter of students have
We require a more centralized and coordinated        a mobile device. That percentage rises to 52%
approach to informing young people (especially       by grade 7, and 85% by grade 11. The study
those facing barriers to employment) about jobs      found that cellphones and smartphones are the

                                                                                                              85%
and opportunities: a better platform to connect      primary devices used to access the internet.33
supply to demand.
                                                     It is vital that this action must leverage digital
Targeted Action: Leverage technology                 technology. That includes working with govern-
solutions that aggregate data and                    ment, the private sector, and others to open and
provide broad access to youth in a                   source data, test it, and adapt it with input from       of grade 11
highly intuitive manner.                             key groups (youth and SMEs). A high-profile              students have
                                                     public contest could be held to develop an               a mobile phone

27 ESCALATOR: JOBS FOR YOUTH                         TRANSPARENCY OF THE JOB MARKET
engagement tool (e.g. an app) that the gets          barriers, youth workers, employers, and com-
messages out in real time, tailored for young        munity agencies, to scope, test, and adapt an
people by young people. As the Advisory              existing prototype.
Panel report noted, with youth we have to
make the most of new media to get them the           2. Engage government(s) as partners
information they need.34                             in increasing the transparency of their labour
                                                     market information. Governments continue
Additionally, an ideal prototype would map local     to open up data. As they do, we recommend
opportunities. The aforementioned Advisory Pan-      they prioritize the collection and accelerate
el survey also found that local area information     the release of labour market information, and
was the most cited gap in current data gap.35        better coordinate among ministries to most
                                                     efficiently capture and share that data. This
We will also aim to promote new information          will allow young people to identify demand,
and tools to young people through their trust-       and employers and educational/training
ing relationships – youth workers, youth-serving     institutions to find and allocate resources
agencies, guidance counsellers, parents,             to prepare potential workers.
community centres and peers.
                                                     3. Open up and encourage opportunities for
Working with key partners, we will work to en-       young people to develop an app to extract and
hance existing platforms. This has two phases.       present the relevant information.

• Phase 1 will include a platform that con-
  nects youth with labour market opportunities
  in a clear and straightforward way. Ideally, the     CASE STUDY
  platform will include job vacancies, required
  skills and compensation. It will be important        With 277 million users worldwide,
  to show vacancies geographically, as many            including 9 million in Canada, LinkedIn has
  youth may find it difficult to move too far          already demonstrated how a technology
  beyond their community for opportunities.            platform can enable new connections for
                                                       employers and job seekers.
• Phase 2 will focus on adding wrap-around
  services and career planning tools – who             For employers, LinkedIn offers a way to
  will be hiring, future requirements, where           share their job openings with a wide range of
  entry-level jobs can lead, how/where youth           prospective candidates in the market. They
  can develop skills (i.e. available training,         can use matching functions that allow them
  bursaries, social services), and mentorship          to score candidates on appropriateness of
  opportunities (i.e. action #1).                      the job based on key criteria, which makes it
                                                       easier for employers to hire. By encouraging
                                                       standardized job titles and listings of must-
Measuring Success                                      have skills, which make LinkedIn’s algorithms
                                                       work better, everyone benefits by aggregat-
The overall goals are to facilitate connections        ing information on available jobs.
between jobs and job-seekers, and help youth
identify skills gaps and prepare themselves            Companies and organizations get other
to meet them. Metrics of success include: the          benefits too. They can promote themselves
number of connections made between employ-             as a great place to work and market their
ers and job-seekers, the number of users from          offerings. Employers can now post student
the target group, the number of opportunities          and entry-level positions for free.
posted for this group, insights on how youth
access information, and increased satisfaction         For youth, LinkedIn can do more than connect
levels among youth in accessing job information.       them to job postings and employers. Leverag-
                                                       ing the data provided by its millions of users,
                                                       LinkedIn can also help youth understand what
Next Steps                                             education/training, skills, and qualifications are
                                                       needed in different roles. It can start them on
1. Explore partnerships with government(s),            career exploration, and connect them to
partners (universities, colleges and chambers of       professional contacts.
commerce), and technology companies, and set
up a working group that includes youth facing

28 ESCALATOR: JOBS FOR YOUTH                         TRANSPARENCY OF THE JOB MARKET
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