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Epke Zonderland 'The Flying Dutchman' ambassador of Miffy Moves Minister for Sport: 'Share innovations to reach the full potential of sports and ...
JANUARY 2021
                                                             Epke Zonderland
                                                        ‘The Flying Dutchman’
                                                                ambassador of
                                                                  Miffy Moves

Minister for Sport:
‘Share innovations
to reach the full
potential of sports
and exercise’

          Representing sport in economic missions of the Netherlands
Epke Zonderland 'The Flying Dutchman' ambassador of Miffy Moves Minister for Sport: 'Share innovations to reach the full potential of sports and ...
Colophon
This Sportfolio presents an overview of projects brought together by Knowledge Centre for Sport & Physical Activity Netherlands, in cooperation
with the Ministry of Health, Welfare and Sport. Browse through the magazine to find a broad and diverse s­ election of national programmes and
policies, exciting innovations and ­successful projects that have international ambitions. © January 2021

Editorial staff                                                            Photography
Jacqueline Kronenburg • Melissa de Bruin •                                 Hans Krudde (cover photo) • Winanda van Zwamen • WVZ
Frank Gobel • Ronald Jas (Twiga Communicatie)                              ­Fotografie (Special Heroes) • Thijs Rooijmans (TeamUp) • Foto
                                                                            copyright KOGA (Olympic track bike T  ­ okyo 2021) • Gerben Pul
Design                                                                      (Swim ABC) • Maurits van Hout • S  ­ hutterstock • Knowledge ­
Yolanda Exoo - Exoo grafisch buro - Amsterdam                               Centre for Sport & Physical Activity Netherlands • and photography
                                                                            with courtesy of the organisations mentioned in this Sportfolio
Print
A limited edition is available in print - for economic missions            Published by
of ministries and other purposes - at the Knowledge Centre                 Knowledge Centre for Sport & Physical Activity Netherlands
for Sport & Physical Activity Netherlands.                                 www.kenniscentrumsportenbewegen.nl/en/

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Epke Zonderland 'The Flying Dutchman' ambassador of Miffy Moves Minister for Sport: 'Share innovations to reach the full potential of sports and ...
Introduction
Sport inspires us, challenges us.
Watching the Dutch team play at the
Paralympic and Olympic Games and
seeing them break records, motivates
people to become better at what they
do. In sports and in everyday life.

Even more important: being active together with other
people, outside or inside, is a lot of fun. You get to know
other people and might learn new things. This could be
during a stroll in the park with a colleague or during
hockey practice with your teammates. Moving together
is a good way to enjoy exercise.

During the year 2020, we became even more aware
that moving is not only about fun and challenges. Being
physically active is also really beneficial for your health.
Staying healthy is extremely important in these times,
in which we have to deal with the COVID-19 virus.
We are faced with the challenges of having to stay at
home more often. That means we lose a lot of moments
where being active just comes naturally, for example
because we don’t travel to work anymore.

If there is an upside to this crisis, it is that we see a lot
of innovations to make exercising and staying healthy
available for everybody. It is important that we share
these innovations, worldwide, to work together and
inspire each other to reach the full potential of sports
and exercise.

This Sportfolio presents an overview of projects,
brought together by the Knowledge Centre for ­
Sport & Physical Activity Netherlands. Projects that
showcase opportunities to join forces. I hope this
overview will inspire many new and successful
­international partnerships.

Tamara van Ark
Minister for Sport

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Epke Zonderland 'The Flying Dutchman' ambassador of Miffy Moves Minister for Sport: 'Share innovations to reach the full potential of sports and ...
JANUARY 2021  -  TABLE OF CONTENTS
2   Colophon                                                 14 Sports innovations in the spotlight
3   Introduction                                                 Sportinnovator
    Minister for Sport Tamara van Ark                        16 TeamUp: activities for conflict-affected children
6   A sporting nation is growing and changing                    Unicef NL/War Child NL/Save the Children
	
 Knowledge Centre for Sport & Physical Activity              17	Miffy Moves gives children a head start for the rest
    Netherlands                                                  of their lives
8   National Sports Agreement                                    DutchGymnastics
    Ministry of Health, Welfare and Sport                    18 Sharing cycling expertise worldwide
9   Special Heroes: discover that being healthy can be fun       Dutch Cycling Embassy
    Special Heroes Netherlands                               19 Digitally improving skills in PE class
10	The main organisation for organised sports                   Windesheim University of Applied Sciences
    in the Netherlands                                       20	Sports innovation in the Netherlands: successful
    NOC*NSF                                                      by cooperation
11 High Performance Centers for elite athletes                   Sportinnovator
   NOC*NSF                                                   21	Roadmap Sustainable Sports attributes to Paris
12 Game Changer project Tokyo 2020/2021                          Climate Agreement
    NOC*NSF                                                      Knowledge Centre for Sport & Physical Activity Netherlands
13	Sharing knowledge and data on sports injuries            22	New track bike helps Dutch Olympic Team to get medals
    VeiligheidNL                                                 Delft University of Technology

                                                              13 12
                                                11            15
Epke Zonderland 'The Flying Dutchman' ambassador of Miffy Moves Minister for Sport: 'Share innovations to reach the full potential of sports and ...
23 Cross-fertilization between sports industries and          31	Changing the world of sports with social impact projects
    academia                                                       More2Win
	 A4SEE Alliance for Sport Engineering Education              32	Introducing a new Knowledge Agenda Sport and Exercise
24 Connecting Dutch sports industry to partners abroad             Knowledge Centre for Sport and Physical Activity NL
    Orange Sports Forum                                        33 Teaching children to swim safely with Swim ABC
25	WorldCoaches trains football coaches worldwide                 Nationaal Platform Zwembaden | NRZ
    KNVB/Royal Dutch Football Association                      34 New model for creating physical activity-friendly cities
26 Examples of inclusive sports and PA in the Netherlands          Knowledge Centre for Sport and Physical Activity NL
	
 ‘Come, join me’ offers new perspectives - Life Goals: sport   35 Thermo Tokyo: Beat the heat
    as a participation instrument - Unique Sports maps             Radboud University Medical Centre
    supply and demand of disabled sports - OldStars -          36	Fund enables disadvantaged children to
    Serious acceptance of LHBTI+ in sports                         participate in sports
28 Citius Altius Sanius, injury-free exercise for everyone        Youth Sports & Culture Fund Netherlands
    Delft University of Technology                             37 Creating space for children worldwide
29 The new public-private sports platform: SportsNL                Johan Cruyff Foundation
	
 Ministry of Foreign Affairs/Netherlands Enterprise            38 World2Win (beach) volleyball in Senegal
    Agency RVO                                                     NEVOBO, NOC*NSF
30	Equal opportunities for all children to do sports          39	Knowledge Centre helps improve quality of sport
    Krajicek Foundation                                            and PA
                                                                   Knowledge Centre for Sport and Physical Activity NL

                                                    31            26
                                     19                 33
Epke Zonderland 'The Flying Dutchman' ambassador of Miffy Moves Minister for Sport: 'Share innovations to reach the full potential of sports and ...
A sporting
nation is ­growing
and changing

                                                                                                                                  Ouderenfonds
In the Netherlands, the needs of athletes are changing due to increased age and
prosperity, and a lack of time. More than half of the Dutch population exercises
regularly. More and more, athletes choose to be active in self-organised sports.

In recent years, the sports industry      Youngsters have been exercising less       6,3 million athletes use the facilities
has become larger and more diverse.       in the past 10 years, probably due to      of 6,600 commercial sport providers
Sports for the elderly is a growing       the popularity of online games, social     (such as fitness, swimming pools, dance
sector, youngsters seem to participate    media, and other challenges.               schools, riding schools). Health, fitness,
less. This is the state of the Dutch                                                 and weight loss are important motiva-
sporting nation in a nutshell.            For better health and fun                  tions for these people to exercise.
                                          The Netherlands boasts 28,000 sports       30% of Dutch people exercising
No fewer than 8.8 million Dutch           clubs; 23,000 of which are affiliated      combine one or more physical
people (exceeding half the population)    with one of the 100 sports associa-        activities, either organised or self-­
participate in sports at least once a     tions. Together, all sports associations   organised or in a commercial setting.
week, 15% of the Dutch even exercise      have 5.2 million members. In addition
more than 4 times a week. 24% of the      to their sporting motivation, these        Increasing sports participation is a
Dutch never exercise. They have a lack    athletes also come for health reasons      crucial goal for Dutch governing
of time, do not feel healthy enough, or   and fun, to a lesser extent for sporting   bodies, NOC*NSF (main organisation
they consider family or hobbies to be     performance.                               for organised sports in the Netherlands)
more important.                           8.2 million athletes mainly participate    and POS (the Platform for commercial
Overall sports participation in the       in sports using public facilities such     sport providers).
Netherlands is stable, but the share of   as parks and forests or do sports at
the elderly is growing strongly. Partly   home. A total of 11,000 km of hiking       Most favourite branch of sport
because Dutch population is aging, but    trails, 37,000 km of cycle paths,          The number of members of all sports
also because relatively more people       and 36,000 hectares of recreational        clubs has been slightly declining over
over 65 take up sports or exercise.       areas are available for them.              the past 10 years, despite growing

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Epke Zonderland 'The Flying Dutchman' ambassador of Miffy Moves Minister for Sport: 'Share innovations to reach the full potential of sports and ...
diversity and new entrants such as          long track speed skating and para-­
anglers. Associations with sports           swimming received the most medals,
activities suitable for the elderly, such   the gymnasts and road cyclists
as golf, walking, and swimming, have        the least. Female elite athletes
seen membership growth in recent            participate more in elite sport than
years, but triathlon is also a popular      10 years ago and have won more
grower. Associations for racket sports      medals than men in recent years.
(tennis, squash, and badminton), but        Paralympic elite athletes also achieve
also for winter sports and equestrian       more medals than regular elite
sports, see declining membership            athletes and are in the top 10 of the
numbers.                                    Paralympic Games.
The 3 million people exercising at a
fitness club define fitness as the          Watching sports
largest branch of sport. Their share        59% of the Dutch watch sports in the
has stabilised since 2013 after a long      media at least once a month, especial-
period of rapid growth. The relative        ly men and the elderly. Despite the
newcomers in group sports, such as          internet, television is still the most
boot camp, yoga, and kickboxing, are        popular medium. Women watch
still growing. Due to the popularity of     sports less through the media than
walking and cycling, clubs that offer       men. Popular media sports for men
these sports are also taking a part in      are football, Formula 1, and cycling.     activities, of which 1,8 billion on
the growth of members.                      Women watch skating and swimming          commercial sports providers and
                                            more often than men.                      1 billion on contributions, catering
Dutch elite sports                                                                    costs, and other costs at sports clubs.
The Netherlands wants to belong to          45% of the Dutch have attended a          The public sector spent 2,5 billion euros
the 10 best sports countries in the         professional sports event at least once   on sports in 2018, of which the local
world. Financial contributions to elite     in the past year (excluding 2020). 33%    authorities accounted for the majority
sport from the Ministry of Health,          of men attend elite sporting events at    (2,2 billion), which was mainly spent
Welfare and Sport have therefore            least monthly, 12% of women do so as      on sports facilities and sports and
grown in 10 years. Since 2013, more         well. Young people attend sporting        recreation facilities in the open space.
money has gone to 8 successful              events more often than older people.      From 2008 onwards, expenditure on
Olympic sports.                                                                       this has decreased by an average of
The Netherlands is currently in the top     The sports market                         1% per year, while the use of public
10 of the Winter Olympics, but not yet      Total expenditure on sports in the        facilities for sports has increased.
in the top 10 of the Summer Games.          Netherlands in 2018 was 5,7 billion
                                                                                      Source: Sports Branch Report Netherlands,
Since 2012, the growth of medals won        euros. 2,8 billion of this was spent by
                                                                                      KPMG 2019, commissioned by NL Sportraad
has decreased slightly. The athletes of     athletes themselves on sports             (National Sports Council)
Paul Bence

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Epke Zonderland 'The Flying Dutchman' ambassador of Miffy Moves Minister for Sport: 'Share innovations to reach the full potential of sports and ...
National Sports Agreement
                             The National Sports Agreement is an instrument used to define
                             mutual ambitions on sport on a national and local level. At each
                             level, representatives of the sports sector and government are
                             involved and, if appropriate, representatives from the field of
                             education, health, and infrastructure.

The National Sports Agreement is an example of how            Local sports agreements
ambition on sports policy is determined in the Netherlands.   Since the National Sports Agreement was reached in 2018,
It is an instrument initiated at a national level by the      local governments have been working on local agreements
national government, the sports sector (NOC*NSF),             with the local sports sector. Every municipality could
and the Association for Sport and Municipalities (VSG).       request €15,000,- to appoint a sports formateur. The role
Together, they have set ambitions and with a clear division   of the sports formateur is to bring local parties together
of responsibilities, they are now working on reaching         to establish a local sports agreement. After that, every
their goals.                                                  municipality can apply for extra funding to enroll the local
                                                              agreement, for which a total of €30 million is guaranteed by
                                                              the Ministry of Health, Welfare and Sport. In two years,
   Six topics                                                 more than 95% of the municipalities now (2020) have
                                                              reached their own local sports agreement.
   The National Sports Agreement focuses on six
   topics:                                                    Collateral advantages
   • Inclusive sports in the spirit of ‘no one left behind’   The process of defining local sports agreements has had
   • Sustainable (and accessible) sports infrastructure       a positive side effect: not only more cooperation between
   • Vital sports providers                                   stakeholders with clear goals and ambitions was developed,
   • Positive sports culture                                  but there has also been an increase of cross-sectoral
   • Enjoying physical activity from an early age             cooperation, at a local level. The stakeholders that are
   • Elite sports and sports events (performance,            involved in the agreements represent the sports sector
      innovation, and experience)                             and the government, but we also see representatives of the
                                                              education, health, and infrastructure sector.

Ministry of Health, Welfare and Sport            www.sportakkoord.nl      sport@minvws.nl          +31 (0) 70 340 79 11

                                                              8
Epke Zonderland 'The Flying Dutchman' ambassador of Miffy Moves Minister for Sport: 'Share innovations to reach the full potential of sports and ...
SPECIAL HEROES:

Discover that being healthy
can be fun
Special Heroes stimulates
a healthy and active
lifestyle for children
with physical or mental                   with disabilities. Finally, we challenge
disabilities. By creating                 companies to adopt corporate social
programmes in the areas                   responsibility in this domain.

of sports and exercise,
                                          Results
work and participation,                   Over the past five years, 40,000
and nutrition and health,                 children with disabilities, 400 special    The I am Professional Assistant pro-
we enable the children                    education schools, 500 sports clubs,       gramme focusses on strengthening
                                          180 municipalities, and 50 companies       the participation, self-confidence, and
to experience the fun of
                                          in the Netherlands have participated       talents of young people in special
sports and health.                        in Special Heroes. 15% more young          education and practical training.
                                          people with disabilities participated      Participants grow into a role as a
                                          in sports and 85% of the special           volunteer professional assistant.
                                          education schools adopted the              They learn on the job how to perform
                                          Special Heroes programme on a              their tasks and work together in a
                                          long-term basis.                           variety of environments, such as
                                                                                     sports clubs, greeneries or a cultural
Special Heroes offers with the            Special Heroes works closely together      organisation.
programme Sport Heroes children the       with NOC*NSF, the main organisation
chance to get acquainted with a sport     for organised sports in the
of their choice and join a sports club.   Netherlands, Knowledge Centre for
The programme works closely with          Sport & Physical Activity Netherlands,
sports clubs nearby schools. Coaches      and the Dutch Council for Primary
from sports clubs offer different         Schools (PO-Raad).
types of sports in the school. This
creates the opportunity for children
to get acquainted with sports, and
then later continue exercising and
practicing sports as a member of a
sports club.                              Additional programmes
                                          Healthy Heroes is a new stimulation
We guide schools in implementing the      school programme that motivates
programme and in developing a             children in special education schools
network of qualified sports clubs. We     to experience healthy eating and a
train and coach sports clubs to work      healthy lifestyle. It is not meant as a
with youth with disabilities. We also     commitment or an obligatory course
advise municipalities in developing       but as an independent, personal choice
policies and plans for young people       that either can be tasty or fun or both.

Special Heroes Foundation           www.specialheroes.nl          emannen@specialheroes.nl          + 31 (0)6 43 004 706

                                                            9
Epke Zonderland 'The Flying Dutchman' ambassador of Miffy Moves Minister for Sport: 'Share innovations to reach the full potential of sports and ...
Netherlands Olympic Committee *
Netherlands Sports Confederation
                         Netherlands Olympic Committee*Netherlands Sports Confederation
                         (NOC*NSF) is the main organisation for organised sports in the
                         Netherlands. NOC*NSF has 90 affiliated members (77 governing
                         bodies and 13 associated organisations) representing nearly
                         24,000 sports clubs with a total of 5,2 million members.

NOC*NSF is the umbrella organisation for sports in the          strategy and activities. TeamNL has put Dutch sports in a
Netherlands. It is our mission to create optimal circum-        firm place within the top 10 of the international medal
stances for everyone who aspires to take part in sport and      ranking. This is due to the high standard of the five national
physical activities, from recreational sportsmen and            training centres (Centra Voor Topsport en Onderwijs),
sportswomen to elite athletes and from people with an           innovation, research, and cooperation with national and
impairment to volunteers and fans. It is our ambition to        international partners.
keep sports an essential part of Dutch society with high
sports participation numbers and excellent performances         Worldwide sports partner
of our elite athletes.                                          We are dedicated to developing sports worldwide even
                                                                further. We are committed to cooperating with current and
Diversity and inclusion                                         new partners to improve international sports and sports
As the national Olympic and Paralympic committee and as         activities, and to serve as an advocate for good governance,
the main organisation for sports for all in the Netherlands,    inclusion, and sustainability.
we have a long and profound experience, extensive
knowledge, and a comprehensive network in the                   With our social inclusion projects such as the Game
Netherlands and abroad.                                         Changer project in Tokyo and the World2Win project
                                                                in Senegal, we use the power of sport to make the world
The sports participation percentage in the Netherlands is       a better place.
among the highest in the world. We focus on people who
are, for any reason, not physically active, we remove           In the field of sporting events, we readily share our
barriers to join a club (Open Club model), and embrace          knowledge of innovation of advanced world and continen-
diversity and inclusion. Paralympic sports and people with      tal championships to make events worldwide even more
impairments are an integrated and important part of our         attractive for athletes, fans, event organisers, and media.

NOC*NSF          www.nocnsf.nl         ingrid.vangelder@nocnsf.nl          +31 (0)26 483 44 00

                                                               10
High Performance Centres
for elite athletes
NOC*NSF, the main organi-
sation for organised sports
in the Netherlands, strives                experts. The HPCs allow athletes to         The sports federations remain
                                           live, train, and study in one location in   responsible at all times for the elite
for an optimal support of                  a high performance sports culture           sports and training programmes. In this
Dutch elite sports athletes.               with the best coaches and experts.          triangle, we train approximately 1,500
Therefore, it has developed                                                            talented and elite athletes in full-time
                                           For the five HPCs, NOC*NSF works            sports programmes every day.
an elite sports infrastruc-
                                           together with five regional organisa-
ture, in co-association with               tions, mostly public parties, which, in     Delivering elite athletes and
regional sports federations.               addition to the deployment of financial     social relevance
The infrastructure exists                  resources and the appointment of            The elite sports infrastructure forms
                                           experts, take on all the coordination       the foundation for the training of
of five High Performance
                                           for the daily training setting of           athletes and the top 10 ambition of
Centres (HPCs) that each                   talented athletes and elite athletes.       NOC*NSF. Despite the high level of
strive to create optimal                   They are also responsible for housing,      satisfaction among sports associations
conditions to support the                  providing meals, transport and - elite      with the daily training setting, the
                                           sport-friendly - education for athletes.    deployment of experts, and other
national high performance                                                              facilities offered by HPCs, the
sports and talent pro-                     We have developed five fields of            facilitation of top sport requires
grammes from the sports                    expertise: nutrition, strength &            continuous attention and improve-
                                           conditioning, (para) medical services,      ment to remain the best.
federations.
                                           performance behavior, sport science &
                                           innovation. An HPC supplies lifestyle,      The challenge of the HPCs is also to
                                           study, and (after) career coaching          develop social relevance. This includes
The responsibility for vision and policy   for both athletes and coaches.              the responsibility to achieve a safe
lies within NOC*NSF as a sports            The coordination of all facilities and      sports climate in a continuously
umbrella organisation. However, we         amenities requires good coordination        changing societal playing field. Elite
work together with regional parties to     between NOC*NSF, the sports                 sport sets an example in this respect.
facilitate HPCs and deploy the right       associations, and the HPCs.                 Our rich network us the opportunity
                                                                                       to share knowledge and experience
                                                                                       with other environments in which
                                                                                       children develop and learn.

                                                                                       Sharing visions and knowledge
                                                                                       internationally
                                                                                       NOC*NSF is a member of ASPC
                                                                                       (Association of Sports Performance
                                                                                       Centres). On this platform, we share
                                                                                       our knowledge and expertise. Many
                                                                                       other Olympic Committees have
                                                                                       visited one of the Dutch HPCs in the
                                                                                       last years. We are very pleased that
                                                                                       we can share our vision and strategy
                                                                                       about high performance management.

NOC*NSF/ Team NL             www.nocnsf.nl         info@nocnsf.nl          + 31 (0)26 483 44 00

                                                            11
Game Changer project Tokyo
2020-2021
            The National Olympic Committee/Netherlands Sports Federation
            (NOC*NSF) wants to contribute to a long-lasting social legacy
            of the Olympic and Paralympic Games in the host cities of the
            Games. Therefore, NOC*NSF launched the Game Changer
            project for the 2020 Games in Tokyo. This project supports the
            integration of people with an impairment in Japanese society.

            Better integration of people with        Sports, by all means, are an excellent way to provide
            an impairment is one of the main         people with an impairment with more self-confidence, to
            objectives of the Tokyo 2020 organis-    facilitate their integration in society as well, and to
            ing committee and the Japanese           strengthen and enhance the contact between individuals
            government for the 2020 Games.           with and without impairment. NOC*NSF is pleased to
                                                     share this experience and knowledge with Japan and,
            NOC*NSF is the main organisation for     therefore, the organisation has decided to put the integra-
            organised sports in the Netherlands.     tion of disabled people at the heart of its social project.
            In the last few decades, NOC*NSF
            and Dutch federations have gained a      Inspire and motivate people with an
            lot of experience in the field of        impairment
            Paralympics and sports for people        Since 2017, at least twice a year, Dutch experts share
            with an impairment.                      their knowledge and experience with regards to sports for
                                                     people with an impairment with sports clubs, schools, and
                                                     governmental bodies in Tokyo. The knowledge transfer
                                                     focuses on the strengthening of these organisations,
                                                     enabling them to offer, realise, and independently
                                                     implement a sports programme for individuals with
                                                     an impairment in the future.

                                                     Also, Dutch Paralympic and Olympic athletes travel
                                                     regularly to Tokyo to inspire and motivate people with
                                                     an impairment, their families, teachers, coaches with their
                                                     personal stories, their passions, and their Paralympic or
                                                     Olympic accomplishments.

                                                     In the Game Changer project, NOC*NSF closely cooper-
                                                     ates with the Japan Sport Council (JSC), the Dutch
                                                     Embassy in Japan, and three Tokyo districts: Edogawa City,
                                                     Nishitokyo, and Adachi City. Due to the postponement of
                                                     the Tokyo Games, the project will run until 2021. During
                                                     COVID-19 travel restrictions in the Netherlands and Japan,
                                                     the Game Changer project will continue remotely through
                                                     online workshops and meetings.

NOC*NSF   www.nocnsf.nl      international.affairs@nocnsf.nl        +31 (0)26 483 44 00

                                                    12
VeiligheidNL shares knowledge
and data on sports injuries
VeiligheidNL (the
Dutch Consumer Safety
Institute) strives to                   implement evidence- and practice-         players. Independent research showed
empower and strength-                   based interventions for athletes,         that up to 85% of the athletes that
                                        coaches, physical therapists, and         used these interventions changed
en participation in
                                        physicians to prevent sports injuries.    their behavior towards injury
sustainable sports by                   We report the results in scientific       prevention.
providing athletes,                     publications and campaigns. The
coaches, physical                       effective interventions of VeiligheidNL   More about VeiligheidNL
                                        can be adapted for specific countries,    VeiligheidNL has been collecting and
therapists, and physi-
                                        whilst collaboration with international   monitoring data on sports injuries in
cians with an insight                   partners would facilitate thorough        the Netherlands since 1986. Based on
into healthy and safe                   evaluation and implementation.            these data, VeiligheidNL provides the
behavior to prevent                                                               Dutch Ministry of Health, Welfare and
                                        Results                                   Sport and national sports federations
sports injuries.                        VeiligheidNL has a significant track      with advice and strategies for the
                                        record of grants for sports injury        prevention of sports injuries.
                                        research. Examples of interventions       VeiligheidNL collaborates with
VeiligheidNL gathers yearly epidemio-   we developed: the interactive App         universities and sports federations.
logical data on injuries sustained      ‘Strengthen your ankle’, and various      Experts from VeiligheidNL are involved
across all sports in the Netherlands.   warming-up protocols for field            in national and international projects
Subsequently, we develop and            hockey-, volleyball-, and soccer          related to prevent sports injuries.

VeiligheidNL        www.veiligheid.nl/organisatie/about        info@veiligheid.nl       +31 (0)20 511 45 11

                                                        13
Dutch sports innovations
in the spotlight
    The Sportinnovator programme stimulates innovation that is not only
    beneficial for elite athletes, grass roots sports, and for people who
    don’t exercise enough, but can also generate economic, societal, and
    sportive benefits. Take a look at a couple of these Dutch innovations.

    Steering assistance in handle-            by some 30% between 2000 and 2010. Serious bike
    bars prevents cyclist from                accidents are often the result of cyclists losing control of the
    falling                                   bicycle, and, in many cases, the cyclist is an elderly person.
    The Dutch road safety institute SWOV      Technical University Delft and the bicycle manufacturer
    has established that the total number     Royal Gazelle have developed a prototype of a bike with
    of serious traffic accidents is still     smart steering assistance. That may help to reduce the
    decreasing every year. However,           number of falls with bicycles, using a technique that is also
    accidents involving cyclists increased    used in top track cycling. The bike has a smart motor in the
                                              handlebars that provides steering assistance if the cyclist
                                              is in danger of falling.

                                              Outdoor sports accommodations providing
                                              solar energy
                                              Up to 80% of outdoor sports accommodations is left unused
                                              during daytime. Wouldn’t it be great to use this huge amount
                                              of surface to make the city a more durable place to live in?

                                              With Solar Carpet it is possible to cover artificial grass
                                              surfaces with flexible, rollable solar panels. In this way,
                                              sports playfields (and many other surfaces) become
                                              multi-functional: used for sports and generating solar
                                              energy. When it’s sporting-time, the system simply rolls
                                              up and is safely stored in a casing on the edge of the field.

                                             14
The world’s first circular climbing holds
Research indicates that the global market for climbing
holds will double in the next ten years. Only in Europe,
800 climbing halls are estimated to be built in this period.
Greenholds climbing holds will be the world’s first circular
climbing holds used for the Olympic climbing sport. The aim
is to make the infrastructure of the climbing gyms more
sustainable. At the end of the lifecycle, 100% recycling of
the product will be possible. Not only the product but also
the circular business model will become non-disruptive.

Prototypes are now being tested and market introduction
is foreseen in 2021. The ambition is that the climbing holds
that will be used at the Paris 2024 Summer Olympics will
be circular.

Non-chemical weed control on sport playfields
How can one develop automatic electrical weed control for
sports and recreation areas without the use of chemicals
and emissions to air, soil, and water? This question contains
some important elements in ‘greening’ the sports.

                                                                     through wear and tear, the spread of artificial fiber, as well
                                                                     as the infill granules that artificial grass produces, is harmful
                                                                     to the environment.
                                                                     The Sweco company is dedicated to the mitigation of
                                                                     this environmental impact. At the end of its life cycle, the
                                                                     synthetic turf should be disposed of sustainably. Sweco has
                                                                     taken the lead in forming a consortium of expert service
                                                                     providers to solve this problem. Through this consortium,
                                                                     a unique type of fiber and artificial grass surface is being
                                                                     developed, consisting of fibers that, under the right
                                                                     conditions, can be composted at the end of their usage.

Together with the University of Wageningen, Ramm BV
develops recognition with camera technology and
plant-specific pictures. With ‘deep learning algorithms’
the computer can recognize the five most common weeds,
in a velocity of five to twenty frames per second. With
the use of Rootwave technology, the weed is killed with
electricity. The technical features are combined on a
machine running behind a compact tractor.

The world’s first compostable artificial grass
surface
The advantages of using synthetic turf for outdoor sports
are manyfold. Sporting on an artificial turf pitch is possible
24 hours a day and all days of the week without a resting
pause that natural grass playfields need. However,

Sportinnovator          www.sportinnovator.nl/english               info@sportinnovator.nl           +31 (0)70 349 54 24

                                                               15
TeamUp: movement-based activities
for conflict-affected children
                            TeamUp is a psychosocial support intervention of structured
                            movement-based activities for children (affected by conflict),
                            developed by a coalition of War Child Holland, Save the Children,
                            and UNICEF Netherlands.

TeamUp was developed in 2015 to respond to the social-
emotional needs of refugee children in the Netherlands.
A proven positive track record in 5 countries, the interest
of external partners, and millions of children exposed to
traumatic events due to conflict allow the TeamUp inter-
vention to be of added value for programming by others.

Offering stability through sports sessions
TeamUp offers activities based on play, movement, and body
awareness for conflict-affected children aged 6 to 18. Each
activity has a specific goal, related to a social-emotional
or psychosocial theme. The non-verbal movement-based
facilitation by trained facilitators allows all children regard-    Evaluations
less of their language to participate. The structured               In 2019, 4,358 refugee children participated in TeamUp in
sessions following the principles of ‘same place, same face,        the Netherlands of which the majority lived in reception
same time’ create a much-needed sense of stability and              centres. In 2018, an evaluation carried out at Dutch
normalcy for the children. TeamUp aims to improve                   reception centres concluded that TeamUp is seen as an
the psychosocial well-being of children to strengthen their         outlet of high energy and strong emotions, as a time to
resilience. This is realised through four main outcomes:            experience normalcy, and a way to strengthen relationships
•	Children have an increased feeling of safety and                 with other children. In 2019, an evaluation at Dutch schools
   protection                                                       concluded that TeamUp supports children to practice
•	Children experience an increased sense of social                 regulating their emotions, to make new friends, and to
   connectedness                                                    enjoy movement activities that they can look forward to.
•	Children have a positive outlook
•	Children are better able to self-regulate their                  Expanding internationally
   emotions and behaviour.                                          Since 2017, TeamUp was gradually implemented in Uganda,
                                                                    Sri Lanka, the occupied Palestinian Territories and Colombia.
                                                                    The methodology was contextualized and translated.
                                                                    In-country staff were trained and they cascaded the training
                                                                    to facilitators of TeamUp sessions. A mentoring system was
                                                                    set up to support facilitators. The sessions are provided in
                                                                    safe spaces, schools, and youth community groups. Specific
                                                                    TeamUp resources were developed for a Covid-19 context.
                                                                    In 2020, preparations were made to roll out TeamUp to
                                                                    Sweden and with SOS Children’s Villages to Italy, Greece,
                                                                    Burundi, Ethiopia, Somalia, Somaliland, Rwanda, and Nigeria.
                                                                    The ambition is to further scale the intervention for other
                                                                    partners to implement the intervention as well.

War Child, Save the Children, UNICEF Netherlands                   www.warchildholland.org/projects/teamup/
   Teamup@warchild.nl         +31 (0)20 422 77 77

                                                                   16
Miffy Moves gives children
a head start for the rest of
their lives
The Miffy Moves                           way children learn responsibly with a        and which gives the children a lifetime
                                          lot of variation. This is essential to be    of benefits in sports, at school, with
programme consists of a                   able to move and exercise well.              friends, and at home.
series of exercise classes                They also learn social skills when
for children aged 2-6                     playing together, waiting for their turn,    Miffy Moves abroad
years. Every week,                        and dealing well with each other. And        Miffy Moves was introduced in the
                                          did you know that good and varied            Netherlands in 2014. Today, more
children have fun doing                   exercise is the most important tool in       than 50,000 children have earned
physical exercises and                    the development of their brains? This        their certificates. We have worked
simultaneously learn                      way Miffy Moves contributes to the           with more than 400 sports clubs,
                                          health and happiness of all children.        primary schools, and day-care centres
fundamental movement
                                                                                       to achieve this. We would like to
and social skills. In 2014,               The programme has been carefully             export Miffy Moves to other coun-
the programme was                         compiled by Dutch Gymnastics and is          tries. Since children abroad face
developed by the Royal                    only given by specially trained coaches.     similar challenges, and obesity is a
                                          After completing the lessons, the            growing issue, the importance of
Dutch Gymnastics
                                          children will receive a Miffy Moves          exercise for a longer and happier life
Federation (KNGU) in                      certificate that shows what they have        is universal. Please contact us if you
close cooperation with                    learned. A certificate to be proud of,       want to find out more.
sports clubs, schools, and                Olympic medalist gymnastics Epke Zonderland is an ambassador of Miffy Moves
a day-care centre. Now,
the time has come for
Miffy to move abroad.

We playfully teach children how to
move correctly and encourage them to
develop their locomotor, cognitive, and
social skills. Children who learn to
exercise and who are provided with a
basic knowledge of sports at a young
age will grow up healthier, and will be
happier and more balanced in their
later lives.

In the Miffy Moves classes, toddlers
and preschoolers will for example learn
how to balance, roll, hop, jump, catch,
swing, throw, and kick. All basic
                                          Thijs Rooijmans

movement components are covered
through fun exercises and games. This

KNGU/Dutch Gymnastic             www.miffymoves.com              info@beweegdiploma.nl           +31 (0)55 505 87 00

                                                            17
MAKING THE WORLD CYCLING-FRIENDLY

                Dutch Cycling Embassy
As the Netherlands is           Worldwide, the Netherlands has the       physical (when possible), for all those
                                highest bicycle use and provides the     interested in learning about it, and
a well-known cycling
                                widest range of cycling know-how,        with experts who wish to share this
nation, many cities and         products, and infrastructure.            knowledge.
professionals all around
the world are interested        With over 40 years of experience in      Sharing cycling expertise
                                bicycle policy and practical bicycle     worldwide
in learning how the             solutions, the Netherlands are a         We want to share our expertise and
Dutch managed to build          unique international testing ground.     technology, being the world’s number
such livable cities where       The Dutch Cycling Embassy (DCE)          one cycling country, to facilitate
cycling is safe and effi-       has been working for the past 10 years   cycling worldwide as the most
                                on transferring Dutch expertise to       modern, efficient, and sustainable
cient. This is especially       cities, professionals, or activists      method of transport.
important in these hard         abroad who are interested in learning    The growing interest in Dutch practices
times during which our          more about how their cities can          in urban transport is mainly due to a
                                become more cycling-friendly. Our        transition of the transport sector
mobility habits are being
                                goal is that ultimately everyone can     towards sustainability and the redis-
questioned due to the           use this active mode of mobility as      covery of the bicycle as a means of
pandemic.                       their way to move around their cities.   transport. Cycling not only contributes
                                                                         significantly to urban mobility, road
                                To do so, the DCE organises webinars,    safety and emission reductions, but
                                study tours, workshops, online classes   has also positive impacts on the
                                and coaching projects, both virtual or   economy, social inclusion, and health.

Dutch Cycling Embassy   www.dutchcycling.nl      info@dutchcycling.nl        +31 (0)15 202 61 16

                                                   18
Digitally improving skills in
physical education
Can movement games, video registration,
and other digital tools improve the quality
of Physical Education (PE) lessons?
Windesheim University of Applied                                       exercise activities. Exercises incorporate visual feedback
Sciences Zwolle investigated how digital                               from the trainer as well as feedback given by the system.
                                                                       They can be tailored through a combination of the most
applications can be implemented                                        fitting exercises and setting the right parameters. In this
successfully in PE-lessons.                                            project, expertise on embodied gaming and instruction
                                                                       and pedagogy in sports training are combined.

Many Dutch PE teachers embrace new technologies in                     The master’s eye (2019-2023). This programme researches
their lessons but are wondering about the effectiveness.               to what degree the perceptual skills of PE teachers are
Windesheim University investigated the effects of digital              determined by professional experience, and to what
applications in the Digitization in PE class project.                  degree, and how, these skills can be enhanced by deliberate
Researchers investigated, for instance, how PE teachers                practice. Accurate perception is a crucial pre­requisite for
can use digital observation tools in their lessons. A tool like        providing adequate learning support to the students as
video tagging can be integrated into PE, stimulating the               well for reliably grading their performances.
analysis of tactical situations in games by students.                  The programme focuses on new insights into the degree,
Such technology supports teachers in the selection of                  and the nature of the perceptual skills of PE teachers, and
appropriate video images that are also directly available              on effective methods for deliberate practice to enhance
in the learning situation. The effectiveness and user-                 the perceptual skills of PE teachers.
friendliness of such tools were examined to foster games
teaching processes and to create rich learning situations              Life Experience Through Sport (LETS) (2020-2023) is a
for students in team sports settings.                                  research programme in cooperation with Wageningen
                                                                       University, that aims to examine how socially vulnerable
Pedagogical boundaries                                                 adults transfer newly learned skills and competences in
Technological applications have their pedagogical bounda-              a sports context to other life domains, and what societal
ries: they should never negatively interfere with the initial          costs and benefits these programmes bring about.
objectives of PE. Also, cameras and images should not
disrupt the pupil’s motivation. Technology in PE class should
adhere to the pedagogical vision that we shouldn’t create
an idealized image. Pupils should believe in their ability.
The goal is to teach children to move better and motivate
them to incorporate physical activity into their lives
permanently. The pleasure of improving movement is
crucial. Technology should serve to increase this pleasure.

Other research projects
Smart Sports Exercises (2018-2021) is a collaboration
with the University of Twente, focusing on new forms
of (volleyball) sports training. Athletes perform training
exercises in a ‘smart sports hall’ that provides high-quality
video display across the surface of the playing field.
A digital-physical training system offers tailored interactive

Windesheim University of Applied Sciences                www.windesheim.com/research                im.van.hilvoorde@windesheim.nl
   +31 (0) 26 388 847

                                                                  19
Sports innovation in the Netherlands:
Successful by cooperation
In 2019, Sportinnovator launched a challenge for funding innovative projects for inclusion on playgrounds.

Knowledge and innovation                        In elite sports, we want to hold a              ‘the healthiest region in the world’.
                                                permanent position in the world’s top           Therefore, we aim at sustainable,
in sport are priorities on
                                                10 major sporting events. Science and           long-term innovation cooperation
the Dutch sports agenda.                        technology account for a major                  between member states.
In the past years, the                          proportion of our exports. We strive
national programme                              to be one of the top 5 knowledge                A wide range of highly qualitative
                                                economies in the world. These                   innovation centres is supported to
Sportinnovator created a
                                                ambitions provide a positive breeding           increase (inter)national cooperation,
network of highly qualita-                      ground to boost knowledge and                   creating new opportunities for
tive innovation centres                         innovation in the field of sports.              starting innovations and realizing a
and helped to set up                                                                            strong climate for innovation in sport.
                                                Sportinnovator
national and international                      Sportinnovator is the Dutch national            Besides that, Sportinnovator stimulates
cooperations and various                        programme for sports innovation.                innovation through providing funding,
innovation projects. The                        It focusses on:                                 using various financial instruments. In
                                                •	Increasing the economic and                  this Sportfolio you will find examples
launch of the unique digital
                                                   societal value of sports innovation          of innovation centres and projects
platform Sport Data Valley                      •	Increasing participation in sports/          supported by Sportinnovator.
in 2020 enables coaches                            healthy lifestyles
and researchers to analyse                      •	Winning more medals at important             Successful by cooperation
                                                   elite sports events.                         Sportinnovator has developed a
and safely administer
                                                The programme is led by a team of               ‘quadruple helix’ model for innovation
research data on sports                         prominent Dutch leaders in business,            in sports. The innovation projects
and physical activity.                          government, science, and sports and             involve close collaboration between
                                                is supported by the Ministry of                 local authorities, businesses, scientists,
                                                Health, Welfare, and Sport (VWS).               and sports institutions. An example of
The Netherlands are a sports loving             Sportinnovator contributes to the               this is research carried out in 2020.
nation: no other country in Europe              ambitions of national policy on sports          The study aimed to gain insight on how
counts relatively more sports club              and physical exercise by focusing on            gyms and other indoor sports areas
members than the Netherlands.                   innovations within the Dutch National           can remain open to athletes in a
A web of 26,000 sports clubs covers             Sports Agreement.                               responsible way, thus diminishing
the country, as well as many pitches            We endorse the European                         the risk of Covid-19 contamination
and play areas.                                 Commission’s ambition to become                 during sports in enclosed areas.

Sportinnovator           www.sportinnovator.nl/english                info@sportinnovator.nl             +31 (0)70 349 54 24

                                                                      20
22,000
           sport clubs and
       sport entrepreneurs

                     5.7                           10,000
                  million sqm                      sports facilities

    Main goal Roadmap: in 2050 all sports
    accommodation in the Netherlands low-carbon.

CONTRIBUTION TO PARIS CLIMATE AGREEMENT

Roadmap Sustainable Sports
In January 2020, the Dutch sports sector took an important step in its contribution
to the Paris Climate Agreement. The Ministry of Health, Welfare and Sport,
NOC*NSF (National Olympic Committee/The Netherlands Sports Federation),
the provinces, and a representation of Dutch sports entrepreneurs have signed
the Roadmap Sustainable Sports.

                      The Roadmap will help and motivate all Dutch         circularity, and environmentally friendly
                      municipalities and sports clubs to become fully      field management (including Integrated
                      sustainable, and make their sports facilities and    Pest Management)
                      locations future-proof. With this Roadmap, the       •	These task forces regularly meet with
                      sports sector shows that it is committed to the         municipalities and suppliers.
                      Paris Agreement, and that it will take the lead in
                      making social real estate future-proof. For          The Knowledge Centre for Sport & Physical
                      instance, in 2050 all sports accommodations          Activity Netherlands has launched an online
                      must be low-carbon.                                  platform offering inspiring case studies and
                                                                           best practices, tools, and news articles. In
                      Early results                                        November 2020, we have even launched an
                      Even though the Roadmap is a long-term               innovative virtual game for policy advisors
                      instrument and only started in 2020, we can          about ‘greening the sports’ in municipalities.
                      already share some early results:                    Our team of experts advises and informs
                      •	More than 600 sports clubs have already           owners of sports accommodations. We share
                         signed up for a (subsidised) counseling process   our knowledge through webinars, in news
                      •	Task forces have been formed for the three        articles, and at trade fairs. We also participate
                         pillars of the Roadmap: CO2 reduction,            in the three task forces.

Knowledge Centre for Sport & Physical Activity Netherlands      www.duurzamesportsector.nl
   info@kenniscentrumsportenbewegen.nl          +31 (0)318 49 09 00

                                                                  21
New track bike helps Dutch
    Olympic Team to get medals
    The creation of a completely new track bike is one of the most visible Dutch
    innovations for the Olympic Games in Tokyo 2021. Also, the project is a great
    example of the collaboration between industry, academia, and sports.

                      The Royal Dutch Cycling Federation (Koninklijke    2008 Beijing Olympic Games. This time, new
                      Nederlandsche Wielrenunie, KNWU), bike             track bikes will be designed and developed for
                      manufacturer KOGA, Delft University of             the entire Olympic cycling team – specifically
                      Technology (TU Delft), Pontis Engineering,         tailored to each cyclist.
                      and Actiflow have jointly created a completely
                      new track bike for the Dutch Olympic Team.         The cyclists in the national team selection and
                      The bike is predicted to contribute to achieving   their training staff have played an active role
                      good results at the Olympic Games in Tokyo in      in the development of the new bike. Each
                      2021. It has been designed to deliver an optimum   Olympic cyclist will receive a custom-made
                      combination of lightweight and aerodynamics        KOGA track bike. The frame and handlebars
                      as well as to correspond to the individual         have been adapted to the individual cyclist’s
                      characteristics of the cyclist and his/her         length and posture, ensuring the stability of
                      particular discipline. The bike is expected to     the bike. This is important because sprinters
                      yield an advantage of 0.5 seconds during the       in particular exert unprecedented forces
                      team sprint event.                                 on the bike at peak times at the start or in
                                                                         full sprint.
                      Cyclists and staff attribute to the
                      development                                        The project is a good example of the added value
                      KOGA had already developed a special bike, the     of a close collaboration between industry,
                      Kimera, for Olympic cyclist Theo Bos during the    academia, and elite sports.

                                                                                                                       © KOGA

KOGA, KNWU, TU Delft, Pontis, Actiflow       www.knwu.nl/project-tokyo         M.Dorlandt@accell.nl          +31 (0)6 53 339 131

                                                             22
A4SEE PROJECT

Cross-fertilisation between
sports industries and academia

The EU-funded A4SEE project seeks to promote
education in sports engineering by establishing inno-
vative curriculum projects, joint courses, and modules.
Higher education institutes can adopt new ideas,
methods, and processes that improve the quality of
teaching and multi-disciplinary cooperation, by                                        courses in sports engineering could
partnering with world-leading companies in sports                                      (and should) provide education on
equipment, data analytics, and sports organisations.                                   emerging technologies (e.g. big data,
                                                                                       self-healing materials, Internet of
                                                                                       Things (IoT), artificial intelligence,
The relatively young academic field of      Speeding up innovations                    etc.) or societal changes (e.g. demo­
sports engineering is growing rapidly,      The diverse range of technology            graphics, sedentary behaviours,
due to the growth of the economic           disciplines however slows down the         and so on). Furthermore, university
impact of sports and sports equip-          innovation process. Cross-sectoral         graduates from sports engineering
ment. The industry and the services         cooperation between universities,          curricula need to possess the
around it are rapidly growing, and as       research centres, industries, and sports   appropriate innovation and entre-
such the need for sports engineers is       bodies could accelerate entrepreneuri-     preneurial skills (also ‘transversal
growing as well.                            al behaviour, and improve the innova-      skills’ or ‘21st-century skills’) to meet
                                            tion climate. Effective knowledge          the needs of the sports industry.
The currently growing demand for            transfer is inhibited by differences in
skilled sports engineers, and its growth,   culture and language between industry      Consortium
create both a challenge and opportuni-      and academia. This also hampers            We have created a consortium of
ty for education. The global sports         academic staff to educate students         academic and industrial partners
industry is diverse, fragmented, and        with appropriate transversal skills.       to create an outstanding programme
rapidly changing. It is a large industry                                               of both fundamental and applied
(comparable to aerospace) and an            A4SEE joins industry and                   teaching as well as practical experi-
early adopter. It comprises numerous        sports engineering                         ence in both summer and winter
different sectors and therefore relies      The A4SEE programme hopes to assist        schools, an apprenticeship in compa-
on innovation and technology that           in cross-fertilisation between industry    nies, and a well-coordinated thesis
spans many disciplines. Sport is known      and academia, to ensure that the rapid     programme. By this, the consortium
to play a major positive role in societal   changes in the sports industry are         can answer the increasing demand
challenges such as health, demographic      mirrored in sports engineering             of the industry of well-educated
change, and inclusion.                      education. For example, university         sports engineers.

TU Delft Sports Engineering Institute            www.a4see.com           a4see@tudelft.nl         +31 (0)15 278 91 39

                                                             23
ORANGE SPORTS FORUM

Connecting Dutch sports
industry to partners abroad
                                        organisations, and institutes to come      OSF in China: We Parks
                                        into contact with parties abroad.          OSF has started structural coopera-
                                        OSF’s network currently consists of        tion with China on behalf of the
                                        more than 300 companies and                consortium Dutch Football Partners
                                        institutions, and works closely with the   (DFP) that consists of Dutch compa-
Orange Sports Forum                     Dutch government and foreign               nies. In the multi-year programme
(OSF) is a platform for                 missions (embassies and consulates).       Partners for International Business
                                        Ultimately, the forum aims at optimal      (PIB), the consortium, in cooperation
internationally promoting
                                        use of opportunities abroad. Orange        with the Dutch government, focuses
companies, organisations,               Sports Forum also serves as a beacon       on opportunities for the development
and institutes connected                that attracts parties from abroad.         of football in China.
to Dutch sport. It involves                                                        The consortium will use its expertise
                                        We do this through a twin branch of        to stimulate and contribute to the
‘hardware’ (infrastructure,             OSF, Holland Sports & Industry. HS&I       development of football in Western
accommodation, financing,               focuses on foreign partners with an        China. In this context, OSF has
advice) and ‘software’                  interest in the Dutch market and           organised various incoming missions
                                        brings them into contact with the best     from China, as well as various trade
(training, coaching, nutri-
                                        Dutch companies, organisations, and        missions and trade fair participations.
tion, education, sports                 institutions in the field of sport. Our    One of the results of this program is
marketing).                             network includes a broad variety of        the development of ‘WePark’, an
                                        companies, sports federations, and         innovative and interactive Sino-Dutch
                                        organisations with state-of-the-art        concept that can be applied in urban
One of OSF’s most important roles is    knowledge, products, and services          development to promote healthy
to identify opportunities in and for    relating to sport. We are therefore        lifestyles. The first WeParks were
other countries, and to provide a       the go-to resource for information         opened in Chengdu, Chongqing,
platform that allows Dutch companies,   in the field.                              Foshan, and Wuhan.

Orange Sports Forum        www.orangesportsforum.com            info@orangesportsforum.com            31 (0)85 401 19 77

                                                           24
WorldCoaches trains football
coaches worldwide
Training football coaches                   life skills. Life skills include communi-
                                            cation and creative competences as
in their own neighbour-
                                            well as critical thinking, dealing with
hood or village, so that                    emotions, and solving problems. These
they can be trainers and                    are all skills that children learn by
role models in their own                    playing football, and they can apply        relationship. Since 2009 we have
                                            the same skills in their daily lives.       trained over 15,000 World Coaches
local communities.
                                                                                        (24% of which female coaches) and
                                            Identifying social issues                   reached more than 600,000 children.
That, in a nutshell, is the main philoso-   WorldCoaches trainers can also make a       Anyone with a passion for football
phy behind WorldCoaches, the                difference by addressing relevant local     and the right mindset can become a
international social programme              themes during their training sessions,      World Coach. Motivated and talented
launched by the Royal Netherlands           such as crime, health issues, diversity,    coaches can develop their skills to an
Football Association (KNVB) in 2009.        and girls’ and women’s rights.              advanced level or even become an
The programme is based on the               Educating people on these subjects can      instructor themselves. That is how we
KNVB’s long-standing experience and         sometimes be challenging.                   create an independent network of
expertise in coaching and training.                                                     local knowledge.
                                            For this reason, the WorldCoaches
The WorldCoaches programme                  programme teaches its pupils what it        Organisation
focuses on three strategic goals:           means to be a role model, how to            WorldCoaches is one of the five pillars
•	Personal development                     identify and analyse social problems,       of KNVB’s international strategic
•	Social cohesion                          open them up for discussion, and refer      agenda. KNVB has teamed up with
•	Health.                                  their target group to the local institu-    various organisations to generate the
Football connects people anywhere           tions. This is how WorldCoaches pupils      biggest impact. The KNVB invests in
 in the world. WorldCoaches plays its       can become role models and confidants       the programme, with the Dutch
part by inspiring children and guiding      that guide children on and off the pitch.   Ministries of Foreign Affairs and Health,
them in a natural, playful way in                                                       Welfare, and Sport, and works together
sports, and in their social behaviour.      Results                                     with local organisations, other football
The activities, organised by local          The WorldCoaches courses are held in        associations, companies, and interna-
World Coaches, not only focus on            countries with which the Netherlands,       tional non-governmental organisations
football, but they also serve to nurture    the KNVB or one of its partners has a       as UNICEF and War Child.

WorldCoaches            www.knvb.com/themes/worldcoaches               worldcoaches@knvb.nl           +31 (0) 88 027 50 50

                                                             25
EXAMPLES OF INCLUSIVE SPORTS AND
PHYSICAL ACTIVITY IN THE NETHERLANDS

                                                                  Life Goals: sport as a
                                                                  participation instrument
                                                                  The Life Goals foundation stimulates vulnerable
                                                                  people to participate through sport. We focus on
                                                                  people who are stuck in life for whatever reason:
                                                                  homeless people, people who suffer from
                                                                  addiction, refugees, teenage mothers, former
                                                                  prisoners, or people who suffer from mental
                                                                  health issues. They all share the desire to get a
                                                                  better grip on their lives. The foundation uses
                                                                  sport as a means to make people move again.
OldStars
                                                                  Participating in sport within the regular infrastructure
With the OldStars programme, the Dutch                            is hard for these groups. Therefore, we developed the
National Elderly Foundation strives for senior-­                  necessary tools to engage local municipalities, clubs,
friendly sports environments by starting sports                   and healthcare institutions in facilitating sport activities
clubs and introducing adjusted sports activities                  for these groups. We believe in local ownership by
such as walking football, basketball, hockey,                     educating local organisations and professionals to
handball, rugby, tennis, and table tennis.                        adequately apply our methods. We have educated
                                                                  more than 200 professionals to become a Social Sports
OldStars allows elderly people to participate, meet new           Coach. They are the motor of our programmes and they
people, do adjusted exercises, and become active at a             apply methods that focus on the personal development
sports club as a trainer, group leader, or volunteer.             of participants and help them tackle challenges such
Fun, the social aspect, and autonomy can be tackled               as homelessness, addiction, illiteracy, and criminal
and brought back to the life of elderly people through            behaviour among youth. In recent years, our coaches
participation in sport. OldStars’ philosophy is founded           have directly contributed to the development of over
on the following three pillars:                                   5,000 people.
• Physical fitness: health risks are reduced by enabling         Contact www.stichtinglifegoals.nl
   seniors to participate with an adjusted fitness level.
   Any OldStars training has a format that is supported
   by the Athletic Skills Movement strategy that
   chooses several movement forms, instead of the form
   that fits the sport. OldStars also organises special
   days for trainers.
• Social fitness: the programme lowers the threshold by
   free demonstration days for the elderly. Trainers can
   see the social part as part of the training. Also, the
   elderly can become OldStars trainers themselves.
• Strategic fitness: OldStars is a national movement that
   serves as a catalyst. We stimulate local cooperation
   and use the network of sports associations to reach
   more sports clubs. We also support the organisation
   of national events to facilitate the movement towards
   senior friendly sports clubs.
Contact www.oldstars.nl

                                                             26
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