Environmental Management and Corporate Responsibility - Ria Pontikis, Alžbeta Tibenská, Jana Valachová

Environmental
Management and
   Corporate
 Responsibility
Ria Pontikis, Alžbeta Tibenská,
       Jana Valachová

Whirpool
Corporation
• American multinational
  manufacturer and marketer of
  home appliances, headquartered in
  Benton Charter Township, Michigan,
  USA
• Number one major appliance
  manufacturer in the world
• Portfolio of Brands– Whirpool,
  KitchenAid, Maytag, Consul,
  Brastemp, Amana, Bauknecht, Jenn-
  Air, Indesit

History &
Heritage
• Beginnings were humble, based
  on a business failure and the
  vision of one family
• 1908 – Lou Upton investes savings
  in a venture to manufacture
  household equipment
• 1911 – Lou with his uncle and
  brother joined together to
  produce motor-driven wringer
  washers as the Upton Machine
  Company

40s and 50s
• In the summer of 1945 production
  of washers began again
• Period of explosive growth
• 1945 – name of company was
  changed to Whirpool Corporation
• By the start of 1970 - introduction
  of innovative products that
  performed more efficiently and
  helped make households tasks
  easier
• Introduction of Cool Line, the first
  toll-free consumer service support
  program in the US

The First
Space Kitchen
• October 1960 – government
  contract to design and build
  America’s first experimental space
  kitchen.
• The first attempt by appliance
  engineers to cope with the
  problems of zero gravity and a
  number of innovative solutions
  were deveoloped.
• Growing international business,
  expanding into Mexico,
  manufacturing in India and
  throughout Europe
• 1990’s - global expansion

Strategic
Architecture
• VISION - The best branded
  Consumer Products … in every
  home around the world
• STRATEGY – Product leadership,
  brand leadership, operating
  excellence and people excellence
• MISSION – Create demand and
  earn trust every day
• VALUES – Respect, integrity,
  diversity – inclusion, teamwork,
  spirit of winning

Environmental sustainability
• 1970 – Whirlpool created the corporate office for environmental
  control – 2 main purposes: environmental protection and natural
  resource efficiency.

Design, development and transportations
• Whirlpool strives for all transparency on
  all products and packaging.
• Company is actively researching new
  materials with emphasis on
  environmental performance
• Partnership with Honeywell – liquid
  blowing agent for refrigeration
• partner with SmartWay Transport®

Life of product
• Whirlpool uses PROCEL and EU Directions to set energy standards for
  products.
• Latin America – A category certified products
• Whirlpool – partnerships with companies Nest and
  Ford Motor -they are looking for better solutions

End of life
• 90 percent of major appliances are recycled
• actively recycling products in North America, South America and
  Europe
• Whirlpool is committed to zero waste
• to landfills by 2022

Social Responsibility
Whirpool is committed to making products that make life easier for
people so they can spend time doing what really matters—being with
family and friends.
This commitment leads to maintain strong connections to the
communities where they do business

They partner with->
United Way: Whirpool employees participate every year in raising
  funds for local United Way campaigns in their respective locations
• The Whirlpool Foundation offers a dollar-for-dollar match on
  contributions made to these campaigns

Habitat for Humanity:
• In more than 16 years of partnership with Habitat for Humanity,
  Whirlpool has developed active programs in more than 45 countries
  with a commitment of more than $90 million

Boys and Girls Clubs of America:
• Maytag brand teamed up with Boys & Girls Clubs of America (BGCA)
  as a commitment to youth and communities

Whirpool foundation:
• Whirlpool Foundation addresses community issues through
  partnerships and collaboration to make the biggest impact with the
  resources at hand
• They intended to provide financial and leadership support for
  nonprofit organizations dedicated to improving the quality of life in
  the communities where Whirpool operated

• Whirlpool Foundation also follows collective impact model and
  contributes to the social concerns found in Whirpool home
  communities through grants, volunteerism and leadership

• Whirlpool Foundation identifies outstanding programs that are
  centered on qualify family life, cultural diversity and lifelong
  learning

The matching Gifts Program
The Matching Gifts Program is designed for Whirlpool employees,
 retirees and directors to support U.S.-based nonprofit organizations
 located within communities where Whirlpool Corporation operates

Disaster Relief Program
When natural disasters occur, the people at Whirlpool are among the
 first to respond and extend their support