ENTRY GUIDE DEADLINE FOR ENTRY: THURSDAY 9TH MAY 2019 - www.scottishwhiskyawards.org.uk - Scottish Whisky Awards
←
→
Page content transcription
If your browser does not render page correctly, please read the page content below
ENTRY GUIDE
DEADLINE FOR ENTRY: THURSDAY 9TH MAY 2019
www.scottishwhiskyawards.org.uk
The Scottish Whisky Awards is a new national celebration for the
business of Scotch Whisky. Distilleries and companies are invited
to compete in an independent competition which will recognise
and reward people and teams working hard to deliver Scotland’s
greatest global product.
Our competition combines written submissions
in 6 business categories and a blind tasting
competition for 10 taste categories.
The business awards will be presented to highlight
the world leading and innovative performance of
Scotland’s whisky distillers in a range of categories
covering marketing, tourism and innovative
business practices.
In our wide-ranging blind tasting competition,
Gold, Silver and Bronze Awards will be presented
to products achieving the highest marks from
independent taste panel gathered from Scotland,
the UK and abroad.
Created and operated by Edinburgh based events
company, KDMedia, and with the support of an
advisory panel and an international judging panel,
this new and unique programme will showcase the
best of the Scotch whisky industry across the UK
and worldwide.
Images from the Scottish Gin Awards, a KDMedia event.
2 SCOTTISH WHISKY AWARDS 2019 www.scottishwhiskyawards.org.uk @whisky_awards #whiskyawards19 SCOTTISH WHISKY AWARDS 2019 3
JUDGING PANEL
Alan Wolstenholme Mike Aikman Jon Beach Davin de Kergommeaux Gordon Galloway Jan Groth
Chair of the Judging Panel Taste Judge Taste Judge Taste Judge Business Judge Taste Judge
Anne-Sophie Bigot Blair Bowman Kevin Boyd Dave Broom Justine Hazlehurst Kyle Jamieson David Johnston Stephen Johnstone
Taste Judge Taste Judge Business Judge Taste Judge Taste Judge Taste Judge Business Judge Taste Judge
Ryan Chetiyawardana Colin Church Marc Crothall Eric Kozlik Darren Leitch Steven Lin
Taste Judge Business Judge Business Judge Taste Judge Taste Judge Taste Judge
4 SCOTTISH WHISKY AWARDS 2019 www.scottishwhiskyawards.org.uk @whisky_awards #whiskyawards19 SCOTTISH WHISKY AWARDS 2019 5
JUDGING PANEL
Mike Lord Viktorija Macdonald Charles MacLean Frank Murphy Hans & Becky Offringa James Porteous
Taste Judge Business Judge Taste Judge Taste Judge Taste Judges Taste Judge
Michael MacLean Angus MacRaild Matthew McFadyen Ian McKerrow John Ramsay James Robertson Ingvar Ronde Bernhard Schäfer
Taste Judge Taste Judge Taste Judge Business Judge Taste Judge Taste & Business Judge Taste Judge Taste Judge
Annabel Meikle David Moore Sean Murphy Karen Somerville Tristan Stephenson Keir Sword
Taste & Business Judge Business Judge Taste Judge Business Judge Taste Judge Business Judge
6 SCOTTISH WHISKY AWARDS 2019 www.scottishwhiskyawards.org.uk @whisky_awards #whiskyawards19 SCOTTISH WHISKY AWARDS 2019 7JUDGING PANEL
Ken Symon Karen Walker Ged Welch
Business Judge Business Judge Business Judge
SAVE THE DATE
Lesley Welsh Dr Christopher White Alf Young
Business Judge Taste Judge Business Judge T H U R S D A Y 5 TH S E P T E M B E R 2 0 1 9
Sheraton Grand Hotel, Edinburgh
From 6:30pm
www.scottishwhiskyawards.org.uk
8 SCOTTISH WHISKY AWARDS 2019 www.scottishwhiskyawards.org.ukBUSINESS CATEGORIES
BUSINESS CATEGORIES
Scottish Whisky Distillery of the Year Product Launch
of the Year
The ultimate award in the competition, this award will be presented to The innovative and considered
a distillery demonstrating an outstanding year of business in 2018/19. efforts involved in launching a new
Scotch whisky on to the market will
The Scottish Whisky Distillery of the Year will be presented to a team
• Scottish Whisky Distillery of the Year demonstrating product development, quality standards, contribution
be awarded via the assessment of
a number of measures. Successful
to the community, positive environmental impact, collaboration with
use of marketing, PR, branding and
suppliers and customers and best practice, shared across the industry.
• Product Launch of the Year consumer experience in any retail
Entries should include: market will be considered.
• Excellence in Branding • Information on key milestones such as investment, distribution Entries should include:
deals, premises or export success
• An overview of the product
• Description of approaches to staff development, training, product and the strategy for launch
• Brand Experience of the Year quality, community contribution, environmental credentials, and
• Information relating to the
collaborative working
product launch including the
• Tourism Destination of the Year • Outline business performance in the period 1 May 2018- 1 May use of marketing, events, social
2019 including financial results for the last two years and next media
• Community Contribution of the Year year’s predicted figures
• Information relating to the
subsequent success of the
brand including distribution
• Newcomer of the Year deals, listings and evidence of
sales success
10 SCOTTISH WHISKY AWARDS 2019 www.scottishwhiskyawards.org.uk @whisky_awards #whiskyawards19 SCOTTISH WHISKY AWARDS 2019 11BUSINESS CATEGORIES BUSINESS CATEGORIES
Excellence in Brand Experience Tourism Destination Community Newcomer of the Year
Branding of the Year of the Year Contribution Award
This category will recognise the creation of an effective brand with This award will recognise the efforts This award will recognise efforts to The Scottish Whisky industry has For distilleries launching their
a creative edge in an increasingly competitive market place. The of marketing teams to create brand attract domestic and international been applauded for its work to first release of scotch, this award
judging panel will be looking for a creative and innovative brand experiences which immerse target tourists from a leisure or business create sustainable businesses. This will recognise a team for their
identity. consumers in a whisky brand, building environment to a destination award will recognise investment work bringing their first scotch to
awareness, knowledge and customers. dedicated to whisky. in local economies through long the market. Entries are open to
Entrants should demonstrate how the brand philosophy has been
The experience could be in a retail or a term employment and sustainable businesses which launched their
conceived and is implemented throughout the business including in Entries should include:
festival or event environment in the UK business practices. This award is first release between May 2017
the product creation, packaging, staff training and marketing and
or abroad. • An overview of activity in open to distilleries or companies and April 2019.
communications strategies.
the last 12 months including operating a number of distilleries.
Entries should include: Entries should include:
Entries Should include: marketing activity, local
Entries should include:
• An outline description of the partnerships, events and • An overview of the business,
• A description of the foundations of the brand including its
Brand Experience including an educational initiatives • An overview of the business, its its location, distilling
vision, mission and core values
explanation of the brand concept, location, employment profiles methods, team and any other
• A description of the visitor
• A description of the approach to the creation of the brand and in design strategy and delivery and business activities relevant business activities
experience
bringing it to life
• Information relating to marketing, • Information relating to • Information relating to
• Information relating to the
• An overview of the approach to packaging and how it plays into event, digital and PR efforts to sustainable business practices marketing activity around
success of the destination
the brand identity enhance the experience directly to and environmental efficiencies the launch of the product
including visitor numbers,
the consumer and sales success
• An outline of the brand communication plan and how it revenue, publicity, reviews and • Information relating to the
contributes to the sales success of the brand • Information including the success testimonials from customers positive impact of the business • A 70cl bottle for sampling
of the brand activity and its impact in the local community
on sales
12 SCOTTISH WHISKY AWARDS 2019 www.scottishwhiskyawards.org.uk @whisky_awards #whiskyawards19 SCOTTISH WHISKY AWARDS 2019 13TASTE CATEGORIES KEY DATES
T H U R S D A Y 9 TH M A Y 2 0 1 9
Deadline for Written Entries
W E D N E S D A Y 2 2 ND &
SINGLE MALT BLENDED MALT BLENDED SPECIALITY
T H U R S D A Y 2 3 RD M A Y 2 0 1 9
CATEGORIES CATEGORIES CATEGORIES CATEGORY Product Delivery for Taste Entries
• Up to 12 Years* • Up to 12 Years* • Up to 12 Years* • Grain, Single Grain, T H U R S D A Y 5 TH S E P T E M B E R 2 0 1 9
Speciality Cask or Awards Dinner & Celebration,
other innovative Sheraton Grand Hotel, Edinburgh
• 13-25 Years • 13-25 Years • 13-25 Years
expressions
• 26 Years and over • 26 Years and over • 26 Years and over
In each age range, the top three products will be presented with Gold, Silver and Bronze Scotch Medals. ABOUT KDMEDIA
KDMedia is a PR & event company with a 17-year track record delivering events
and awards competitions. Founders and creators of the Scottish Beer Awards and
the Scottish Gin Awards, the Edinburgh based team of PR, marketing and event
professionals, deliver over 30 events each year and host over 4000 guests.
SC
D
D
C
SC
O O
S
D
R
T A O R
R
CH TC A TC A
W AW
BRONZE A H S
I LV E R H G O L D AW
*includes no age statement
14 SCOTTISH WHISKY AWARDS 2019 www.scottishwhiskyawards.org.ukHOW TO ENTER THE SCOTTISH WHISKY AWARDS
Please visit: www.scottishwhiskyawards.org.uk
BEFORE ENTERING THE ENTRY PROCESS
TERMS & CONDITIONS:
• Please contact the awards team at KDMedia • Please include a summary statement that can • The Scottish Whisky Awards is open to blenders, distillers and bottlers
for advice on categories and eligibility prior be used by the Scottish Whisky Awards for PR operating in Scotland.
to entry, on 0131 337 6232 or by emailing purposes to promote the entry, as indicated in the
• Entered samples must conform to the Scottish Whisky Association guidelines
pippa@kdmedia.co.uk or kirsten@kdmedia.co.uk entry form.
and the legal definition of each category.
• All entrants must register as a user at • Please use appendices for relevant supporting
www.scottishwhiskyawards.org.uk • Entries will not be considered without registration fees received. Registration
material and evidence such as marketing
fees will not be refunded in any circumstances.
materials, statistics or financial reports.
• All entries are completed and submitted online
using the online entry form. • The judges and KDMedia Ltd reserve the right to move entries into other
• All entries must include company logo in high
categories, to remove categories or create new awards.
• A one-off registration fee of £55 will be charged resolution JPEG, PNG and EPS formats.
per distillery or company and allows you to enter • The judges’ decisions are final and no correspondence will be entered into.
• A maximum of 4 high resolution images can be
as many categories as you wish in both taste uploaded with your entry, where appropriate. • By entering the Scottish Whisky Awards you give permission for the images
and business sections. A separate form will be
included in your submission to be used at the awards ceremony and in the
required for each entry. • All accompanying images, logos and appendices
awards marketing materials.
must be uploaded in the online entry using one
• You must enter a business category to qualify for
zipped file which must contain all assets and • The information contained in each entry is kept strictly private and confidential
the taste competition.
information to be considered with the entry. unless the release of any content in the entry is approved by the entering
• Please read our terms and conditions of entry. company in advance.
• To create a zipped file, please follow the
instructions below: • The Scottish Whisky Awards is a registered trademark of KDMedia Ltd
PRODUCT DELIVERY
• For Microsoft Users – read details here. registered in Scotland SC244168
• Please deliver 2 x 70cl or 3 x 50cl bottles of each
entered whisky to the Edinburgh Corn Exchange • For Mac users – read details here. • Late submissions will not be considered.
on Wednesday 22 or Thursday 23 May 2019, • Once your entry is completed, you will receive an
during the hours of 9.00am and 5.00pm. An event • All queries should be directed to KDMedia on 0131 337 6232 or by email to
email to confirm your submission. If you do not
manager will meet you and confirm receipt. whiskyawards@kdmedia.co.uk
receive this, please contact us on
0131 337 6232.
• If you have a high value whisky for the panel
to consider please contact the awards team • The closing date for business awards is
at KDMedia on 0131 337 6232 or by emailing Thursday 9th May 2019. No late submissions will
pippa@kdmedia.co.uk be accepted.
16 SCOTTISH WHISKY AWARDS 2019 www.scottishwhiskyawards.org.uk @whisky_awards #whiskyawards19 SCOTTISH WHISKY AWARDS 2019 17Bairds Malt are Scotland’s oldest maltster with a Digital – Wide Format – Litho Printers Bruce Stevenson is Scotland’s largest independent Close Brothers Brewery Rentals are experienced and
heritage dating back to 1823. Having started out with Insurance Broker, trading from offices in Glasgow, respected industry specialists offering tailored solu-
We supply Pop-Up-Banners, Brochures, Newsletters,
a floor Maltings in Glasgow we now find ourselves on Edinburgh, Galashiels, Turriff and London. As an tions for kegs, casks and drinks equipment to brewers,
Leaflets, Letterheads, Business Cards and so much
the Eastern Seaboard, situated in the best of the barley independent broker, we are an innovative and dynamic cider makers and distillers.
more…….for a free print audit or free estimates please
growing regions in the UK. organisation, who are committed to providing the best
contact Kenny Milne.
possible advice and support to protect what’s important Our flagship offering is keg and cask rental and we
We have just announced plans to further expand our
With over forty years delivering solutions for to our clients. operate a fleet of over two million containers across
Malting capacity in Scotland to help bring as many
businesses, Barr Printers are delighted to support the the UK, Ireland and Germany. Established in 2007,
Scottish distillers malt that is Sown, Grown and Malted As well as providing general Corporate and Commercial
inaugural Scottish Whisky Awards. CBBR provides a wide range of services in addition
in Scotland. insurance we have developed specialist knowledge
to container rental including Fee per fill containers
Contact: kennymilne@barrprinters.co.uk and understanding of the unique risks relating to
Along with our in house grain merchants, Scotgrain, – ECasks & EKegs, repair and refurbishment and
Distilleries, Whisky Brokers and Private Whisky
we go to great lengths to support growers local to our equipment finance. By using RFID (Radio-frequency
collections.
Maltings, some of whom have been delivering barley to identification) tags on our containers we can consid-
us for multiple generations. We work closely with a select panel of Insurers’ erably reduce handling times and provide clarity on
and Loss Adjusters’ experienced with managing the stock position.
With increasing interest from consumers in product
complex claims and industry specific challenges such as
provenance, our expansion plans mark a further Close Brothers Brewery Rentals also provides finan-
relocating stock to another bonded warehouse to avoid
commitment to the whisky industry to provide our cial solutions for equipment used within the drinks in-
premature payment of duty, warehousing arrangements
customers with malt that is sown and grown on their dustry in the UK. We are familiar with the equipment
to remain in Scotland to satisfy the trade description
doorstep. commonly used and have good relationships with
‘Scotch’ and an understanding of the age profile of stock
Approaching nearly 200 years as maltsters, Scotland to quantify the loss of matured value. many of the main suppliers. In addition to production
represents our spiritual home, from the Lothians to the equipment for both breweries and distilleries, we are
For further information please contact graeme. also now able to offer funding for wooden spirit casks.
Highlands.
dempster@brucestevenson.co.uk
18 SCOTTISH WHISKY AWARDS 2019 www.scottishwhiskyawards.org.uk @whisky_awards #whiskyawards19 SCOTTISH WHISKY AWARDS 2019 19Dentons is the world’s largest law firm, delivering In a little over 40 years, Halewood Wines and Spirits Employing over 150 people and operating across We are passionate and committed to creating spaces
quality and value to clients around the globe. Dentons has grown from a start-up company to become one of five facilities totalling 180,000 square feet in Central that connect people in simple, intuitive ways. We use
is a leader on the Acritas Global Elite Brand Index, a the UK’s largest independent drinks manufacturers and Scotland, McLaren Packaging is a family run company our creative approach to deliver pragmatic, effective
BTI Client Service 30 Award winner and recognized distributors, with a turnover of £216 million, selling supplying small, independent operators through to and commercially-astute buildings, transforming places
by prominent business and legal publications for over 18 million cases each year and exporting to over 88 large multi-national organisations. to make them better to live, work and play in.
its innovations in client service, including founding countries.
Nextlaw Labs and the Nextlaw Global Referral Network. We specialise in the design and manufacture of As multi-award-winning architects & interior designers
Employing just under 1,000 drinks specialists premium, paper based packaging, to the spirits we take pride in the spaces we design to make them
Dentons’ polycentric approach and world-class talent
worldwide, the Halewood Group has four operations industry. Applying over 40 years’ expertise across really work. We care about delivering a high-quality
challenge the status quo to advance client interests
outside the UK - South Africa, China, Thailand and a wide range of paper substrates to meet customer service on time and on budget, which means you can get
in the communities in which we live and work. From
Ireland. requirements, delivering added value for their brands on with enjoying a building that delivers what you need.
supporting some of Scotland’s biggest distillers through
transformational change, to advising new distilleries and products.
on the legal requirements to get them up and running, From high-quality flexographic printing to award-
Dentons has a wealth of experience in this industry. winning shaped composite tubes and rigid boxes, we
www.dentons.com. lead on innovation, quality and service.
20 SCOTTISH WHISKY AWARDS 2019 www.scottishwhiskyawards.org.uk @whisky_awards #whiskyawards19 SCOTTISH WHISKY AWARDS 2019 21OUR SPONSORS
Orb Group is a creatively-led design & manufacturing Founded in 1774, Rankin is the UK’s local supplier of Shawbrook Bank serves the UK SME market by Wolffe is a boutique brand design and innovation
company with offices in Glasgow and London. We quality closures for the Beers, Wines, Spirits and Foods providing specialist funding for a breadth of needs agency that was founded by Andrew Wolffe in 1998.
specialise in the creation of Unique, aesthetic POS packaging industries. including structured solutions for event-driven
We help create vivid, memorable brand personalities
display & Creative branded merchandise for the drinks requirements (e.g. change of ownership); commercial
Through the design and performance of our products, by way of visual identity and style, and distinctive
sector. property acquisition or development; wholesale
we help premiumise aspiring brands and add value to tone of voice. But we go further; by way of immersive,
funding; working captial; and asset acquisition.
No matter what the size of the project, excellent local tastes & flavours. exploratory innovation workshops and dynamic tools,
craftsmanship, high-quality design, and attention to Working with clients, their advisers and sponsors, we help create new brand offerings, whether they be
Our offer extends from natural cork, to micro
detail are essential in all of the work that we do. Shawbrook can deliver the support that matters: sector initiatives, exhibits, products, services or portfolios. We
agglomerate, synthetic or Nature, to T Top Stoppers,
specialists who can speak the language of your industry; deliver: strategy services; brand design and creative
Our multi-disciplinary team of designers and marketers wire hoods, screw caps, crown caps, cask bungs, keg
regional business centres and teams with a deep services; and innovation and product design.
are dedicated to building profitable brands and caps, capsules in Tin, Polylaminate, PVC & PET and to
knowledge of the local markets they serve; and a human
enduring client relationships. heatshrink tamper evident sleeves. All our clients benefit from our unstinting desire to
approach to decision making, which doesn’t rely solely
do better; our tried and tested innovation techniques,
Our mission is to develop the most engaging point of Rankin is the custodian of 4,500 acres of cork forestry on anonymous scorecards and automated systems.
and our well informed brand thinking, our intelligent
sale that will WOW your target market and ultimately in Portugal; managing cork supply from ‘acorn to
With a product portfolio that’s consistently evolving to creative solutions and strong service ethic.
maintain the loyalty of your customers. bottle’.
meet a growing range of needs within the mid-market,
We are a sophisticated consultancy dedicated to
We offer the following disciplines: We are delighted to support the Scottish Whisky get in touch to find out what Shawbrook Bank could
maximising a brand’s potential. We’re pioneering in
• Packaging Design & Manufacture Awards and we look forward to playing our part in the do to support your funding requirements. If you’re
our 360 degree approach. We sail, silver shining, in an
ongoing development and success of our `local’ spirits looking to work with specialists who understand every
• POS design & Manufacture azure blue ocean. Come on board and transform your
industry. business has its own unique story, we’re pretty sure they
• Window Displays brand.
can help.
• Travel Retail Furniture The sky’s the limit.
• Free Standing Displays
Get in touch to find out how we can help your business
• Branded Merchandise flourish www.wolffedesign.com
22 SCOTTISH WHISKY AWARDS 2019 www.scottishwhiskyawards.org.uk @whisky_awards #whiskyawards19 SCOTTISH WHISKY AWARDS 2019 23@whisky_awards www.scottishwhiskyawards.org.uk
You can also read
