Entrepreneurship and Innovation: Getting it Right and Making it Real
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Entrepreneurship and Innovation:
Getting it Right and Making it Real
By M. Andriolo and Mario Farias
Locations:
BOSTON
BOLZANO
DAY 4 DUBAI
LONDON
Universitá di Verona, June 2015 SHANGHAI
SÃO PAULO
SEOUL
Verona University May 2015 © 2013 IXL Center Inc. All Rights Reserved TORONTO
Agenda
JUNE 17 TIME
Registration 14.00 -14.15
Entrepreneurship and Innovation: 20% idea 80% execution 14.15 - 15.30
Design Thinking and Business Model Canvas 15.30-16.45
Crowd Sourcing and Social Media 16.45 - 17.00
Exercise: Set the Stage, Present Challenges and Build Teams 17.00 - 17.45
JUNE 18 TIME
How to Develop and Priorize Business Concepts 09.00-10.00
Learn how to Identify Risks and Navigate Uncertainty 10.00-10.45
Prototype or Die 10.45-11.05
Learn to Communicate via Prezi 11.00-11.45
Exercise: Apply Canvas Model to Crack the Challenge 11.45-12.45
JUNE 22 TIME
What is Marketing and Why is it Important 14.00- 14.45
The Art of Storytelling 14.45 - 15.15
Promotion Plan (examples) 15.15 - 16.00
Exercise: Apply Canvas Model to Crack the Challenge 16.00 - 17.45
JUNE 23 TIME
Navigate start-up contests and Crowd-Funding Platforms
About 45 Min
Clinton Global Case Challenge Accelerator (example)
Exercise: Apply Canvas Model to Crack the Challenge About 1.5 hours
Teams Present Solutions (5 Minutes per Team, 10 team)
Collective Q & A by Venture Board (Luca, Mario, Elena, Massimo)
Venture Board De-Briefing
Announcement of Winners
Wrap-Up 17.00 - 17.30
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Last week we discussed about how to structure a business idea
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During your career you may face the issue of raising capital for your start-up
or on behalf of your company
• From public co-funding schemes (Horizon 2020 etc.)
• From family and friends
• From banks
• From crowdsourcing platforms
• From angel investors
• From venture capital funds
Explaining your Business Model (explain how you plan to make money) is going to be key
for convincing your investor to fund you
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There are different ways of funding your business
Debt: Your funder lends you money asking you to reimburse the funds + an interest rate (if
family is involved this doesn’t necessarily apply);
Equity: Your funder invests in your company in exchange of a share of the latter (share
depends on the company valuation and on your negotiation skills);
Mezzanine: Your funder lends you money and gets an option to convert it in a share in
case that some covenants are/are not met
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Start-up challenges are a good way to pitch your idea and get
funding
• Check what kind of initiatives are considered for funding before applying
• Application processes, logistics and rules are not necessarily the same for each event
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Crowd-funding is the “newest” way of having the crowd funding
you
There are three main ways of asking the crowd to support you:
1. Reward based crowd-funding: The crowd asks for a non-monetary reward
2. Equity based crowd funding: The crowd invests
3. Debt based crowd funding: The crowd lends you money in exchange of an interest
rate
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There are several platforms funding research
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Frequently Venture Capital Funds joing forces with incubators and accelerators
in order to speed-up the path to success
Programmi di accelerazione
Aperto: Classico & affiliato con Captivo: interno ad
Diretto: di nicchia
università aziende
Aperto: crowdsourcing e aperto a Diretto: aperto a settori specifici Captivo: programmi
tutti i settori (tecnologia, alimentare, servizi interni aziendali
sociali ecc.)
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IXLerator
Incubators/accelerators may offer different types of support
Serivzi Coaching e Modelli,
Spazio e Finanz. e supporto dal templates, Networking
internet sponsors mondo metodologie & eventi
Tipi imprendit. e software
Classico (affiliato a
universitá)
Diretto
Captivo
forte debole
Strategico: Aprire canali di vendita e distribuzione + contatti con clienti
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© 2013 IXL Center Inc. All Rights ReservedExample: IXLerator’s acceleration approach is based on 5 phases and lasts 6
weeks
Week 1 Week 2 Week 3 Week 4 Week 5-6
PROCESS
1. Innovation 2. Opportunity 4. Business
3. Fields-of-Play 5. Business Case
Intent (Kickoff) Insights Concepts
• Strategic Innovation • 500 + Insights/Idea • 25 Fields of Play: New • 25 New Business Concepts • 4-5 Business Plans for Your
Portfolio Defines the Fragments Across Markets, Opportunity Spaces for Focused Within Five Organization to Pursue on
Campaign & Establishes Offerings, Technologies, Your Business Prioritized Fields of Play Monday Morning
Boundaries etc.
Business
Strategic
Opportunity Fields-of-Play Business Concepts Business Case
Innovation Focus
OUTPUTS
Map
Client Meetings 11
© 2013 IXL Center Inc. All Rights ReservedAvoid thinking that the path to success is as a straight line
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