EMPOWERING TECHNOLOGY LEADERS OF TOMORROW - January 2011 - Agile Alliance
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Guru Talk: Sajan Pillai, UST Global VC Talk: Bejul Somaia, Lightspeed Ventures Most Promising Mobile App Companies
EMPOWERING TECHNOLOGY LEADERS OF TOMORROW January 2011 thesmarttechie.com
Sunil Rao
Head, Forum Nokia India
EMPOWERING TECHNOLOGY LEADERS OF TOMORROW
Vol 7 Issue 1 January 2011
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Contents - January 2011
20 COVER STORY
Forum Nokia
Enabling
Developers
Smart
By Vimali Swamy Sunil Rao
Head, Forum Nokia India
[Guru Talk] 8 [Technology 38 50
Evolution of Mobile Devices and Future of Test Automation Tools & In-
Services frastructure
By Arun Samudrala, By Anand Bagmar, ThoughtWorks
United Mobile Apps
[Buyers Perspective] 54
By Sajan Pillai
[Technology] 40
Mobile Data Growth in India an
Beyond the Metros: Bringing IT Opportunity and a Challenge
[Events] 56
Opportunities to Tier II and III Cities siliconindia MentorGraphics Leadership
By Anjan Ghosal,
By Sajan Pillai, UST Global awards for the Embedded/VLSI Industry
IntelliNet Technologies
By Eureka Bharali
[In Focus] 10 42
Security Challenges in Using Social 59
[Tech Buzz] 14 Media Bug- Experts Throw Solutions for Bud-
By Gary Bahadur, KRAA Security ding Testers
By Shwetha Raghavan
[VC Talk] 16
Financial Services & Education Potential 44
Areas for Startups “3G & speech” reconnecting India [Tech Products] 60
By Bejul Somaia, Lightspeed Venture Partners By Sunny Rao,
Nuance Communications [Leadership] 62
Move Beyond Logic
[Venture Beat] 18
46 By Binu T Paul
Enterprise Level SAN Features and So-
[Business] 19
Indian Startup Founders Are They Serious
on Sales?
By Eurekha Bharali
lutions at SMB Prices
By Tad Lebeck, Huawei Symantec Mobile App
Wirkle
ost Promissing
Companies
27
48 Interworld Commnet 28
[Technology] 36 Nonlinearity Initiatives in Software Dot Com Infoway 29
Enhancing through Learning Collabora- Testing Services Business HiddenBrains.com 30
tive Technology By Ajikumar TN, Robosoft 32
By Minhaj Zia, Cisco Wipro Technologies o2s360 33
Nex-G Exuberant Solutions 34
The Smart Techie
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January 2011
GURU TALK By Sajan Pillai
Author is CEO, UST Global
displacement—the need for people to For sustained commercialization skills right from that level. If the ba-
immigrate to find work. The Tier I and confident investment, we need an sics are in place, the skills and con-
cities were becoming saturated with amalgamation of four fundamental cepts required in professional life can
Beyond the Metros: Bringing IT people and were nearing the limits of
their infrastructures. It became very
aspects: government support, re-
sources, quality talent input, and fa-
be learned from the employer organ-
izations. We at UST Global have spe-
apparent that these limits would have cilities. There is no substitute for any cial career development programs,
Opportunities to Tier II and III Cities an adverse impact on our ability to re- many of which focus on the new gen-
duce costs while operating in these Traditionally, businesses eration. We believe in giving our as-
have tried to speak the
locations. sociates the gift of lifetime
Tier II and III cities were a re- employability.
freshing alternative, once the model language of “employee The government, for its part,
was seen to work. Suddenly, there satisfaction,” which is now should ensure that we have the right
were a whole lot of them to invest in.
Competition among these cities is in-
being replaced in favor of kind of infrastructure to showcase to
potential investors. Although we do
tense, and this is where key differen- “employee engagement have some infrastructure, it is not
tiators can come into play to help enough to support the amount of busi-
with cost reductions. In terms of so- of these, but investors should be ness that can potentially come to our
cial displacement, the use of Tier II made aware that these are available shores. What I mean by “infrastruc-
and III cities makes use of what you together in one place. This calls for ture” in this context goes beyond of-
might call an IT “necklace strategy” solid marketing on behalf of the gov- fice buildings and telecom facilities
that builds mega-centers offering em- ernment. While a beautiful country- to include aspects such as a decent
ployment opportunities to the masses side is nice to have, it is hardly way of life, civic amenities, enter-
W
in more dispersed areas around, enough. Investors need to be con- tainment options, and security. Em-
rather than in the country’s biggest vinced of the commercial advantages ployees must be confident that there
cities. Eliminating much of the social they can expect from investing in a is a sufficient supportive infrastruc-
displacement in this way is one of the country like India. I can speak from ture in town to justify bringing their
biggest social benefits of Information UST Global’s experience of expand- families to live there.
Sajan Pillai Technology. And being a service in- ing operations into Manila, Philip- In fact, some of our clients, after
dustry, there are no environmental pines and Chile. In both cities, the they have seen Kerala while visiting
hen we started our opera- the potential of a service economy. We de- concerns to worry about, either. governments welcomed us with open our facilities, are so impressed that
tions in 1999, we were cided: Kerala had to be the right place. Attrition is a costly affair in most arms. They promised us the best re- they want to bring their own busi-
looking for the perfect loca- Today, we have grown to 500 times our organizations—the cost of replacing sources, and most importantly, deliv- nesses here. Unfortunately, a bit of re-
tion for our offshore devel- original strength, largely because about 60 per- an employee is estimated to be 1.5 ered on their promises with prompt search into the geographical,
opment centers. Our choice cent of our workforce is located in Kerala. times the employee’s annual compen- follow ups. These are the kind of political, and economic climate of the
surprised everyone around us. “Why would When we looked at the big cities—what we sation. UST Global has been success- cities that are competing with India state reveals an unattractive side as
you choose Kerala?” asked our well-wishers. now call Tier I, at least in the Indian context— ful in keeping attrition to a level well for investments. well. While we might have convinced
Kerala’s industrialization in 1999 below industry standards, primarily Most cities in South East Asia them in earlier times that the advan-
included ER&DC, Keltron, and a Attrition is a costly affair in most due to efficient employee engage- have a rich culture and heritage like tages we have to offer easily out-
ment practices. Since employment the one we often boast of. Cities like weigh the disadvantages, there are so
few small private companies pep-
organizations—the cost of replacing an must have consequences more far- Thailand and Shanghai offer the same many options available today that
pered over Technopark. No global
company had a significant presence employee is estimated to be 1.5 times reaching than simple contentment or even better cost advantages than they just don’t have to take the risk.
in the state, and prospects were hes- the employee’s annual compensation with a job well done, a well-engaged India does. So these two points will What we do have in our favor is
itant to take the plunge. workforce results in happy employ- no longer set us apart from the crowd. the abundance of skilled talent and
We decided to look at the facts ees, which in turn reduces attrition. India still needs to work on a few crit- the cost factor. If the government
rather than believe the propaganda. The qual- we saw the advent of a whole lot of industrial Traditionally, businesses have tried to ical aspects like education, industry steps in at the right time, bringing in-
ity of education in Kerala is among the best in clusters, corridors, estates, hubs, and other speak the language of “employee sat- regulations, and communication. vestment to our cities will be a cake-
this part of the world. The people, too, are sur- business units. When looking at possible target isfaction,” but that is being rapidly re- When I speak of education in Tier walk. But we cannot afford to wait
prisingly cosmopolitan from years of exposure sites, we envisioned a model that took two placed in favor of “employee II and III cities, I should emphasize another decade for the effects to
to different cultures and from considerable mi- basic elements into consideration. First, that engagement.” In this context, en- that important personality develop- trickle down. We must strike while
gration to and from the state. The workforce is the concept of outsourcing was primarily gaged employees are an essential fac- ment is taking place during high the iron is hot. India has many prom-
highly stable and productive, while the gov- driven by the desire for cheaper talent and re- tor for any business, but the school. Schooling should be more ising locales for an IT destination.
ernment at the time was slowly waking up to duced operational costs. There was also social requirements don’t end there. oriented towards communication Let’s make it work!
The Smart Techie
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January 2011 The Smart Techie
|9| January 2011
in in
I I
Indian Companies Adapting Best Global Practices ICT Can Reduce GHG Emission by 10 Percent
ndian companies are keen in cially those associated to corporate nformation, Communication and The report by the Digital Energy the adoption of ICT in buildings,
adapting best global practices governance, should be framed after Technology (ICT) solutions have Solutions Consortium India (DESC) transport and nine sectors under PAT
and are increasingly doing so, taking into account the view points the potential to reduce India’s total and CII-ICT Centre of Excellence for (Perform, Achieve and Trade). This
says an expert, though he warns that of all market participants. He also greenhouse gas (GHG) emissions by Sustainable De- contributes to about 30 percent of the
these companies need to have regu- suggested that there should be an 10 percent by 2030. According velopment in- overall reduction. “Till date, no report
lar evaluation at all levels to sustain annual evaluation process in place to a report this will result in vestigated the in India has quantified the specific
good corporate governance. “Cor- to assess the effectiveness of the energy cost savings of possible savings possible using ICT solutions.
porate governance has evolved enor- board as well as the corporate gov- around Rs 137,000 crore GHG reduc- The report allows industries to quan-
mously in India and many big ernance in companies. per annum. India is tion opportu- tify their potential energy as well as
companies in the country are com- cial numbers while just having good “Entities should anticipate and be presently the third largest nities via ICT monetary savings by adopting ICT-
mitted to embrace global best prac- names on the (firms’) board need more prepared to tackle risks and emitter of GHG after China solutions in based solutions,” said Rahul Bedi,
tices for their business,” said not ensure the same,” he said. It was shocks, mainly since the world is and the U.S. The report named three mitiga- DESC Chairman.
Stephen Wagner, Chairman Emeri- the `14,000 crore accounting fraud getting more interconnected that is ‘ICT Contribution to India’s tion-related The high technology costs, inade-
tus of global consultancy Deloitte’s of Satyam by its founder-chairman also resulting in connectivity of National Action Plan on Cli- missions of quate energy benchmarks, weak regu-
Global Centre for Corporate Ramalinga Raju that brought the shocks,” Wagner said while talking mate Change (NAPCC)’, at- NAPCC - National latory norms on carbon emission
Governance. issue of corporate governance into about the change in taking and man- tributed the maximum potential Mission on En- standard and low research and devel-
“Good governance at companies sharp focus in India. Wagner aging risk by the companies in the of saving of carbon dioxide emission hanced Energy Efficiency opment support are the main factors
usually translates into good finan- pointed out that regulations, espe- recent years. to the construction industry with a (NMEEE), National Mis- that are preventing the country from
whooping 42 percentage, followed by sion on Sustainable Habitat ICT adoption. The report recommends
road transport with 30 percent while (NMSH) and National Solar to create a platform for green jobs, un-
power sector came third with 16 per- Mission (NSM). dertake steps to develop ICT adop-
A
Diamond Studded Planet Discovered by U.S. Indian cent. The NAPCC was released by NMEEE has set targets to reduce 100 tions, rationalization of direct and
Prime Minister Manmohan Singh in million tonnes of carbon dioxide emis- indirect taxes, funds allocation, and to
Astronomer Led Team 2008 as part of the nation’s strategy to sion by 2015, of which 31 million encourage research and development,
manage GHG emission. tonnes reduction comes as a result of as remedies to these ailments.
stronomers led by an Indian made largely of gas and only its core
American have discovered a contains carbon-based minerals such
i
giant planet with an atmos- as diamonds and graphite. This planet
Expo Partner Supporting Partner
phere and a core dominated by carbon. was discovered in 2009 by re-
Gold Sponsor
Nikku Madhusudan, a Banaras Hindu
University (BHU) alumnus who
searchers in the UK-based consor-
tium called Wide Angle Search for
Bus ness Jan 23, 2011 • Delhi
Jan 29, 2011 • Pune
works at Princeton University, New
Jersey, and his colleagues have ob-
Planets (WASP).
He also added that the structure of
ntelligence
served that an extremely hot planet
discovered last year has a never before
this planet might make us rethink our
long-ingrained ideas of planetary for-
Conference Topics:
Emerging Trends and Technologies in the Business Intelligence Market
seen characteristic of having more car- mation and that with much hotness
BI Design and Implementation Challenges
In today’s economy, businesses need quality
bon than oxygen. They said that this and no solid surface the planet could
Solution Centricity- The Pivot for Successful BI / DW Implementations
actually raised the prospect that dia- not support life. “If life exists on such
insights driven by accurate data more than Integrating Search and Business Intelligence
mond-studded stars may exist. planets, it has to sustain low oxygen,
SharePoint 2010 Insights: BI for Everyone
ever. Yet many IT organizations struggle to
A computational technique devel- perature of this planet, named WASP- low water and lots of methane and
Advisory board:
provide easy-to-access data stores with the
oped two years ago by Madhusudan, 12b, seems to be 2300°C, which other hydrocarbons that would be in
Andrew Oh, General Manager - Asia, Microstrategy
right analytic capabilities, not to mention
while he was at the Massachusetts In- the atmosphere,” Madhusudhan said.
Rajgopal Kishore, VP & Global Head of BI, HCL Technologies
makes it hot enough to melt stainless integrated systems with all the metrics
stitute of Technology (MIT), used to Scientists used U.S. space agency
Sanjay Mehta, CEO, MAIA Intelligence
steel. Madhusudhan, who is now a Dr. Gopala Krishna Chitta, Founder & CEO , INSTA Intelligence
analyze the atmosphere of the planet postdoctoral scientist in the depart- NASA’s Spitzer Space Telescope to
different business users need. At the Confer- Vibhas Joshi, SAS R&D India, Head R&D
which orbits a star about 1,200 light- ment of astrophysical sciences at observe light emitted by the planet
ence, you will learn about the challenges,
years from Earth. The surface tem- Princeton, said that WASP-12b is WASP-12b. solutions and future of BI from top industry Don’t miss a power packed day with several BI developers, architects,
experts and leading-edge peers. project managers, IT managers and professionals, analysts and
|10|
business decision makers.
The Smart Techie January 2011
Learn from the BI experts. Don't miss this unique opportunity. Limited Seats For speaking and sponsorship opportunities write to
Register Now at www.siliconindia.com/events events@siliconindia.com or call 080-43402006
in in
T
e-Waste Recycling
Startups-VCs Confident, Yet Too Many Loopholes India Third Largest
By Eureka Bharali
I
Cloud Service User
he green statement has ganized e-waste recycling is achieved the products once it reaches the unor-
been luring a lot of then there is no looking back for any ganized scrap dealers’ hands. Herein, ndia is the third largest cloud (22 percent).
startup to grab a pie of the firm in this sector. the work of the organized recycling service user in world and is The study assessed how IT man-
huge e-waste market. The The biggest snag is the lack of companies comes. We, for instance, ahead of U.S. The ranking is agers are evolving their data centers (69 percent) and India (76 percent)
computing devices, elec- awareness and the urge to socially use a specific technology to re-format based on Cisco Connected World and taking advantage of new tech- in the near future.
tronic garbage that piles up within come to a conclusion. “One is paid for the hard-disks to ensure no data can Report, a new study commissioned nologies, at the same time working The study conducted in 13 coun-
every company, have always been a giving out the garbage to an unorgan- be retrieved from the product. Also by network equipment vendor Cisco. to accommodate new trends in the tries also revealed that just about 18
source of the quick cash, thanks to the ized recycler. Even if being socially the hazardous bi-products are dis- The study was conducted by the U.S. workplace like social media, device percent of respondents are using cloud
scrap dealers, and currently, just five conscious about pollution is kept on posed safely,” says Rohan Gupta, Co- market-research firm InsightEx- proliferation, video and an increas- computing today, while an additional
percent gets recycled in an organized founder of Attero Recycling. It serves press. The countries that lead the list ingly mobile workforce. It maintains 34 percent plan to use the cloud. Also
way. In such a scenario, how would a more than 200 clients which include by taking maximum advantage from that globally 52 percent of the IT a large majority (88 percent) of IT re-
company venturing into the realm Wipro, HCL, Tata Tele Services, and cloud computing today are Brazil professionals have stated that they spondents expect to store some per-
bring in a better return on invest- Google among others. To some (27 percent) and Germany (27 per- use or plan to use cloud computing. centage of their company’s data and
ment? Sachin Maheshwari, extent even electronic manu- cent); followed by India (26 per- Higher cloud adoption rates are pre- applications in private or public clouds
who has recently joined facturing firms have started cent), U.S. (23 percent) and Mexico dicted in Brazil (70 percent), China in the next three years.
the boards of Zephyr Pea- taking a notice of the re-usabil-
cock as its Director ity part. For instance, Nokia
quickly pinpoints, “The claims that 65-80 percent of the
amount of recycled goods materials in their mobile phones
that comes out of a product cov- can now be recycled and given a
ers all the recycling cost.
Whether it’s metal or gold, the
second life. Best practices can even
recover 100 percent of the materi-
SOFTEC
open market has a good price for
it.” During his stints in Draper
Fisher Jurvetson Maheshwari
als - partly as energy. The market is
huge, yet till a complete agreement
from every nook of the society
2011 siliconindia Jan 29, 2011 • Chennai
himself was a part of one of the re- comes it may not grow big.
cycling startups. A sneak view of the recent laws
The testing community today, and test managers in particular, are facing a number of new problems such as increasing
There are 58 million television show that the government has intro-
complexity, ever-increasing demands to reduce time-to-market & the need for testers to take on more varied roles in the
units in India which is expected to duced legal compliance whereby
organization. The focus of this event will be how best to address the problems and cope with changing conditions and the Platinum Sponsor
reach 234 million by 2015. On the every company will have to give out
need to optimize every effort. The conference provides clear guidance to the delegates and helps them understand the
challenges and issues faced in testing today, how best to address them and how to cope with changing conditions and the
other side, there are 75 million com- the goods to the authorized recyclers.
need to optimize every effort.
puters in India since the life cycle of a Yet till 2012, the law will not be im-
PC has come down to 3-4 years from plemented on a full force. As per At-
TOPICS Speakers
• An optimum approach to n-tier architectured T.Ashok, Founder & CEO, Stag Software
7-8 years a few years back. Similarly, tero’s Founder, Nitin Gupta, the
application testing Prashant Lambat, Sr Manager-SQA Engineering, Symantec Corporation
the Indian mobile handset market is the sidelines for a minute, there are country may also be seen as a hub for
• Building an Automation Framework around Pichumani N, CEO,SoftSmith
Anuradha Biswas, Founder & CEO,Prakat Solutions
set to zoom across the 200 million also issues on security. For instance, e-waste management considering the
Open Source Technologies
• Commercial Test Automation Tools and its real benefit Samir Kulkarni, Project Manager, Kpit Cummins
mark soon. E-waste management recently, many of the U.S. companies’ fact that it takes $2 to recycle a single
Siddharth Gudagunti, Project Manager,Wipro
• Software Security Testing
firms claim that now it is possible to crucial data were found openly dis- PC in India compared to $20 in U.S.
Keerthi Kulkarni, Technical Consultant,Micro Focus Silver Sponsor
• Mobile/Infotainment Apps testing
Sathishkumar S, Manager-Test & Infrastructure and Tools,IBM
recycle around 98 percent of a cell- tributed on an online site of Nigeria. But will it happen before 2012,
• Cloud Testing: The future of software testing Vinay Srinivasan, Senior Technical Associate- Testing CoE,Tech Mahindra
• The Case for a Standard Uniform Test Modeling Language
phone. If a general consensus on or- This happens as there is no track of chances seem to be meek.
• Globalization testing- Getting your software World-ready
• Avionics Testing
|12|
Exhibitor
Meet the Senior Testing Leaders and get practical solutions. Limited Seats
The Smart Techie January 2011
Register Now at http://www.siliconindia.com/events
For speaking and sponsorship opportunities write to events@siliconindia.com or call 080-43402006
Digital Vidya Camp: How to leverage social networks’
potential for businesses
Compiled By Hari Anil Based on expert opinion social net- Why do we need to have social
works are the next big things in the media marketing? How can it help us
business world. In the U.S. compa- to improve the business? What
Intel’s new Atom E600 series processors
Intel launched Atom processor E600 series, System-on-Chip (SoC)
nies have already realized this and should be the approach and what are
technology based processor in India. According to Intel, these
the social networks are spreading in the ways it can be structured? These
SAP’s new High Performance Analytic
processors with their open interconnect allows easier pairing with
the business world like wild fire, but are the normal set of questions that
Appliance (SAP HANA) software
Participants engrossed in discussion
a various input/output devices. Intel South Asia Embeded & Com-
SAP AG unveiled High Indian companies are still shy. Indian arises into one’s mind and the camp
munications Group Managing Director (Emerging Markets), Sanat
Performance Analytic companies for some reason try not to proved to be an opportunity to get
Rao said that the E600 series is ideal for applications such as in-
Appliance (SAP mix social networks and business, these questions answered. It also pro-
vehicle infotainment systems, internet phones and smart grid de-
HANA) software and as a result are not leveraging the vided the attendees with an opportu-
vices.
which is based on in- huge potential of the medium effec- nity to be the early player to leverage
The processor, earlier codenamed ‘Tunnel Creek’ put together
memory database com- tively. Pradeep Chopra, Co-founder the advantage of social marketing
additional capabilities onto the chip and accelerates connectivity to
puting. This first of Digital Vidya, and his team took media and also gave them an under-
the internet. The main benefit of the E600 series processor seems
version of SAP HANA this as their milieu when they organ- standing on which channel one have
to be its high performance on optimum power, enabling the small
is the result of a robust ized their event on Social Media to select to engage more on Twitter,
form factor devices to be built on the chip. The total cost of the
co-innovation program Marketing. “In India, people have Facebook, LinkedIn or any other
material is also reduced due to the chip’s compact design.
between SAP and its still not understood the power of so- platform, and the different ways to Associate Architect at Yahoo!, Jessie
Some of the third party vendors are optimizing the chip for
key partners and cus- cial media and that’s where the op- strategize the marketing campaign. Paul, CEO - Paul Writer Author of
various embedded applications. OKI Semiconductor for in-vehi-
tomers. portunity is,” said Chopra. The speakers in the camp in- No Money Marketing, and Gaurav
cle infotainment and telecommunications terminals, Realtec Semi-
SAP HANA lever- What is Social Media Marketing? cluded Pradeep Chopra, Manas Garg, Dublish, Director, Wildcraft India.
conductor for connected services gateways and medical devices,
ages the power of in- Vishal Sikka and STMicroelectronics for in-vehicle infotainment systems, are
memory data among the few.
processing by primarily relying on main memory for Cisco’s new VXI and Cius HP Network University all set to create
computer data storage. The main memory databases are Juniper to expand Indian Excellence Center Tablet next gen IT Professionals
faster than disk-optimized databases since the internal California based network solutions vendor Juniper Networks plans Cisco launched Cisco Virtu- HP in association with International Institute of Information
optimization algorithms are simpler and execute only to expand its India Excellence Center (IEC) by adding 750 seats alization Experience Infra- Technology, Bangalore (IIIT-B) launched HP Network Uni-
fewer CPU instructions. “SAP HANA and the first ap- with 450 equipment racks at a new site in Bangalore over the next structure (VXI), a system that versity. Based out of the IIIT-B campus in Electronic City, the
plications built on it are already showing customers the two years. The new office will be located at Bangalore’s new Pres- addresses the current state of university will allow IT professionals to advance their knowl-
unprecedented speed of in-memory computing, as well tige Exora Business Park and is being developed in two phases. fragmented solutions with edge in the delivery of next-generation enterprise networks.
as the latency they have in the layers of their current IT This expansion is part of Juniper’s plan to continue its expansion complicate virtual desktop The university will provide the tools, methodologies and
systems,” said Vishal Sikka, Executive Board Member, in India. Dinesh Malkani deployment, and Cius tablet. labs to teach the latest standards in networking solutions for
Technology and Innovations Platform, SAP AG. The IEC participate in activities including hardware and soft- Cisco VXI helps enter- both students and the employees. Spread over three to six
As a part of the co-innovation program, SAP has ware development, test engineering, field trials, program manage- prises in attaining the financial, data security and work- months, the course will cover basic to advanced levels of net-
used data from customers to demonstrate how particu- ment, quality assurance, technical documentation and product line force flexibility benefits offered by desktop virtualization working, network security, consulting and converged infra-
lar business processes could be improved by SAP management. IEC also provides 12-hour-a-day global customer and reduces the total cost of ownership of desktop virtual- structure. “Organizations are increasingly network dependent
HANA, and these customers are already seeing valu- support covering all Juniper products and operates a Finance ization solutions by significantly increasing the number of as they develop new ways to engage their customers, employ-
able results. Coca-Cola, Hellenic, Future Group, and Shared Services Center, which delivers functions to Juniper Fi- virtual desktops that can be hosted on each server. “Rather ees and partners. This brings a challenge as well as an oppor-
Hilti are some of the key customers who provided data nance, an open network infrastructure that allows financial service than deploy a parallel IT infrastructure to support virtual tunity for the IT community,” said Neelam Dhawan, Managing
for analysis. “We participated in the co-innovation pro- organizations to keep up with business requirements in a rapidly desktops, Cisco VXI helps businesses take advantage of Director, HP India.
gram of SAP HANA and saw how SAP in-memory changing environment, organizations across the world. current investments by unifying data center, collaboration “We bring together expert faculty, best in class infrastruc-
computing can dramatically improve our processes,” “Any Product that Juniper ships today will have a substantial and networking architectures into one system,” said Di- ture and a proven industry academia relationship. Our associa-
said Martin Petry, CIO, Hilti. amount of its work done in India,” said dhar Sarathy, Managing nesh Malkani, Managing Director-Collaboration, APAC- tion with HP will add immense value to our education system
Working together with its partner and customer Director of IEC, Juniper Networks. Currently their India Excel- Cisco. and bridge the gap of training between employers and academic
ecosystem, SAP plans in the next year to introduce new lence Center (IEC) in Bangalore employs 1,800 staff and 300 de- Their new WebEx High Quality Video turns web con- institutions,” said Prof. Sadagopan, Director, IIIT-Bangalore.
applications based on SAP HANA that will help utility velopment partners. “This expansion reflects our ongoing ferencing into a virtual video conferencing room, as meet- HP and IIIT-B will also establish up a dedicated lab to study
companies manage power supply in real time, provide commitment to increasing the depth of experience and expertise in ing participants can see other participants with exceptional and analyze networking technologies. HP has already put in an
retailers more timely analysis of point-of-sale data and the India region, which is becoming increasingly important not clarity in full-screen video mode. The company expanded investment of $1 million to set up the lab and is prepared to in-
enable more accurate sales pipeline forecasting for all just as a source of engineering talent but also as a fast-growing this capability by extending it to mobile users through the vest more in the venture. The certification for all courses will
types of companies. market for Juniper Networks,” said Sarathy. Cisco Cius tablet and the Apple iPad. be provided by Prometric.
The Smart Techie
|14| January 2011 The Smart Techie
|15| January 2011
VC TALK By Bejul Somaia
Author is Managing Director, Lightspeed Venture Partners
the recession but it also recovered very In India where ever you look there
strongly and fundamentally whether you are opportunities to innovate and apply
Financial Services & Education look at credit cards or home loans or in- technologies in interesting ways. The
surance products the penetration is tiny limitations are only by the entrepreneur’s
compared to any other markets including imagination and knowledge of a sector,
Potential Areas
Startups
other emerging markets. This means that so it is not fair to say that there are only
T
the head room is significant and an en- limited ways to innovate.
trepreneur has to find the right way to Entrepreneurs need to make sure that
for serve those needs.
There are opportunities for innovat-
they are solving a large painful problem.
Sometimes we see solutions looking for
ing really across the board. The power re- problems and sometimes we see really in-
lated sectors are going through a lot of teresting technologies or ideas that no one
changes now. One of our recent innova- is willing to pay for. In India the willing-
he areas we invest in India are fairly broad. Currently we focus tions is in Power Exchange. This is a ness to pay is often a challenge. That is
on four investments— power sector, financial services, edu- Bejul Somaia company that is now a couple of years why it is important to solve a large and
cation and media. These sectors seem to be reflective of the old so it is essentially a start up and it is painful problem, because if it is painful
opportunities set in India. Even though they sound like tradi- When a financial recession comes being a transparent competitive market then people will pay. Another thing is to
tional sectors we have actually invested in the non-traditional there is generally nowhere to hide, but for electricity. That is something that have a great team. This helps to increase
segments of these sectors. In these large traditional sectors there are pock- what an entrepreneur must to do is stay India needs, to create the right kind of in- your chances of success. Building busi-
ets of emerging subsectors that create a lot of opportunity for entrepreneurs. focused as if there is a large unmet con- centives for investments and price sig- nesses are not easy, it is an unnatural act to
For example, in power we are investing in the Power Exchange and in the sumer need. If you are solving it well, nals. Now this is an innovation in a very build something from nothing and so the
financial segment we have invested in a prepaid card company. Then there then over time you will be able to build a large, very mature market but still it is a human capitol that you assemble is the
is technology and technology enabled sectors like the internet and e-com- business that can survive recession. Fi- disruptive innovation that has a signifi- most prudent weapon you have. And fi-
merce, which are seeing a revival of activity. The same is the case with mo- nancial services were quite badly hit by cant impact on the industry. nally the focus should be on execution.
bile sector with the 3G and BWA rollouts.
This is a growing trend. A lot of activities are being registered around
the cloud, though it is not generally focused on the domestic market. Areas
that are gaining speed more than others would be Internet and e-commerce.
We are also witnessing a lot of activity in the education sector, not just
schools but in IP related businesses and content driven businesses. Take a
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|16| January 2011
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BUSINESS By Eureka Bharali
“I
Indian Startup Founders
Compiled by ST Team
Are They Serious on Sales?
A
Appnomic Systems Receives $2.5 Million in Series B Funding f a product can not be sold factor is always about doing for the first
by the makers themselves, time. “They are initially hesitant as it takes
no sales team perhaps can time to move out of their comfort zone,”
ppnomic Systems, a provider frastructure Perform- one of the leading host- make the sale,” says says Abhishek Goyal, Associate at Accel
of application aware IT infra- ance Management solu- ing and cloud compa- Bharat Goenka, the Tally Partners. They move forward with a better
structure management solu- tion has been adopted nies, and continue to Chief. Goenka jumpstarted the accounting goal in mind and as their hands get full with also contributed immensely. So, for a
tions to large and growing enterprises, by many customers in- experience high demand software firm by selling the first 700 prod- the other core activities they tend to side- startup it’s important that they do look at
has closed a $2.5 million Series B cluding one of the for its services offering. ucts on his own, before passing on the line the sale proposition. the sales proposition of the CEOs. How-
round of funding led by existing in- largest banks in India, a The company head- league to a set of sales managers. But how And of course, a look at product com- ever, only if the CEO has unmatched tech
vestor Norwest Venture Partners leading travel portal and quartered in Palo Alto far are today’s startup founders and CEOs panies, we would see more of technocrats knowledge, sometimes sales might be
(NVP). NVP had previously invested a mid-sized bank in also has its presence in in India willing to put their hands on sales? towing the entrepreneurial line. “In terms compensated by bringing in an expert,”
$4 million in the company. “NVP has West Africa. Appmeter, India with offices in “One has to sell the vision of the com- of sales and marketing, the CEO doesn’t says Gaurav Saraf of Epipheny Ventures.
been very supportive of Appnomic’s the cloud based version Bangalore, Chennai, Hy- pany at every point. Whether it is to the handle any of it he is a core IT person,” However, there are founders who have
growth and we are happy to be ex- of their solution, has derabad and Mumbai; employees or to the investors, the selling says an Associate VP of a learning solution plunked their hands on every possible do-
tending our relationship with them been featured on the D Padmanabhan Europe and Middle East. does happen. In direct selling of the prod- provider. In such a scenario, they are more main. Gautam Rage, Founder and Director
with this round of funding,” said D Rackspace and Amazon “We believe Appnomic ucts, at times CEOs are not ready and rely oriented towards building a taut product of Josh Software quickly pinpoints, “We
Padmanabhan, CEO of Appnomic. cloud for monitoring transaction per- continues to be well positioned to ad- on a more business-experienced person,” without much loopholes instead of moving make sure that either me or the other co-
The company’s total financing to date formance of cloud-based applications. dress IT management requirements of says an ex-business developer of a loan across the market and making the sales founder are the only ones who become the
stands at $6.5 million. The company Their existing clients include Red- growing enterprises that are working startup. pitches. “When we as VCs look towards face of the company while doing sales. In-
plans to use this series B funds to fur- iff.com, Tata Business Support Serv- with both on-premise and What is not realized, if one has a com- investing, the company needs to have an fact, at times, we tend to work on the prod-
ther enhance its sales presence in the ices Ltd, Tata Sky, Yatra.com, Ramco, hosted/cloud-based technologies. We pany, one is in some way or the other in- amiable CEO. Look at every big product uct development, do the coding and at the
U.S., launch operations in Europe and DataCore Software, Everest Bank Ltd, look forward to partnering with App- volved in selling whether in a conventional firm, Sony, LG and you can see the CEOs same time make time for proper research
enhance the application aware IT in- and Karnataka Bank. They have also nomic to help grow the company fur- or in an unconventional way. The deterring with significant sales experience and have to pitch in for sales”.
frastructure management platform. acquired key U.S. customers such as ther.” said Promod Haque, managing
Appnomic’s Application Aware In- Cypress Semiconductor, Stratus ASP, partner, NVP.
i
largest independent remote consumer model and believe that we have estab-
Platinum Sponsor Gold Sponsor
iYogi Raises $30 Million
tech support company which has driven lished the new market standard for tech Jan 22, 2011
an impressive 300 percent growth for its support and related services through a
Yogi, the first consumer service
premium annual subscription service consistent user experience. Our planned
Bangalore
brand from India, has raised $30 mil-
lion in a new round of funding lead
by Sequoia Capital. With this invest-
ment iYogi will expand services outside
alone, and solved more than two million
tech problems for consumers since its
inception. The company’s existing mar-
expansion includes making our services
available in any geography, across any
platform, for any device, and at afford-
Developer
ket includes North America, Canada, able price-points,” said Uday Challu,
the existing consumer
Lanyard Sponsor Exhibitors
the United Kingdom Co-founder and CEO of iYogi.
market and the Windows
and Australia, and with “I believe that iYogi will be cited
Operating System plat-
the funding the com- amongst case studies of disruptive busi-
form. It will provide the
pany has plans to in- ness models delivering world-class
company with the capabil-
The Siliconindia Mobile Developer Conference brings
creases its services to service to global consumers from
ity to extend its platform to
together thought leaders and experts from different We have 4 exciting tracks:
other countries in the India,” said Shailendra Singh, Manag-
the global SME market
aspects of the mobile ecosystem. Tailored specifically iPHONE ANDROID
Europe, Middle East ing Director of Sequoia Capital India.
and also aggressively ad-
for mobile application developers and technologists BLACKBERRY QT
and India. “We have in- Apart from Sequoia Capital, iYogi’s ex-
dress the growing need for
this conference will help startups, investors, mobile
vested significantly in isting investors Canaan, SVB Capital
supporting mobile con-
carriers, device manufacturers to better understand Listen to some of the brightest minds in mobile
extending our game Partners, SAP Ventures and Draper
sumer devices.
the latest technologies that will define the mobile industry discuss the future of mobile technology.
changing platform-as- Fisher Jurvetson, also took part in this
iYogi is the world’s
market of tomorrow. A one of its kind event covering Don't miss this unique opportunity. Learn from the
Uday Challu a-service delivery round of fund raising.
all aspects of mobile content development – mobile experts!
jam-packed with presentations, demonstrations, and
|18|
panel discussions. With some of the most interesting Register now at
The Smart Techie January 2011
and engaging presenters from the Mobile industry http://www.siliconindia.com/events
this conference is for beginners, intermediate, and For speaking and sponsorship opportunities write to
advanced programmers of mobile content. events@siliconindia.com or call 080-43402006COVER STORY COVER STORY
The mobile industry has al- Indian market a decade ago,
ways been the biggest driver of Nokia continues to rule the mo-
entrepreneurial ecosystem in bile handset market with a 49.2
India, earlier with Mobile VAS percent hold in terms of revenue
Forum Nokia
Enabling
(example OnMobile, mCheck, share. And with its global devel-
AdMob) and now a bigger push oper community and support pro-
seems to be from Mobile App gram, Forum Nokia, the
development. The app develop- company ensures that its reach
ment is one area which has across the developer community
Developers
hooked every one from an indi- in India is as wide and in depth as
Smart
vidual developer to a startup to it is with the consumers. The fact
an established mobile solutions that India is one of the top five
company. With a plethora of plat- markets for Ovi, it is understand-
I
forms like iPhone, Andorid, able why Nokia is bullish on the
BlackBerry, Symbian, Windows developer community here. And
CE, Palm, MeeGo, the play- ensuring this is Sunil Rao, Head
ground is wide open for Indian of Forum Nokia in India.
Mobile developers to test their Of the 62.4 million smart-
skills. phones shipped globally,
By Vimali Swamy One of the first entrants in the Nokia’s market share with its
t is an era of unprecedented of growth for smartphones with 62.4 mil-
lion smartphones having been shipped globally in second quarter of OVI Store Trivia
2010. It is an era of unprecedented mobile connectivity with people
using their mobiles to access email, IM, VOIP, and social networking Ovi Store attracts 3.5 million downloads a day, with an average of
sites. According to a report by Morgan Stanley, in the next four years, 2.6 apps downloaded per visit.
About 90 percent of Ovi Store traffic converts to downloads.
number of people accessing the internet from their mobile will be much more Of Ovi Store's signed-in users, 85 percent are repeat visitors.
than those accessing Internet from their PCs or laptops. It is an era of un- Each active user averages 8.5 downloads per month.
Sunil Rao
precedented device convergence from maps, games, photos, camera, video Active users represent more than 190 countries.
and everything else coming to one single device. It is an unprecedented era of Games are No. 1 among paid downloads, and apps are No.1 among
free downloads.
adoption of the apps. Analysts predict that by end of 2012, 50 billion apps 40 percent of the content downloaded are games and 30 percent are
will be downloaded globally. These statistics bring color a rosy picture for the apps.
mobile market globally. And the case in India is no different, the future looks In India, the top apps downloaded are Utilities followed by Games
equally promising. At 15 million mobile users being added monthly, the In- and Entertainment
90 percent of Ovi Store users have Ovi Store in their local lan-
dian mobile industry is hot on the radar of OEMs, operators and mobile en- guages.
trepreneurs. Publishers from more than 90 countries distribute their content
through Ovi Store.
400,000 new Forum Nokia developers were added in the last 12
months.
92 publishers have over 1 million downloads each on Ovi Store.
Ovi Store supports 135 devices models, including 80 Symbian device
models.
Touch devices account for 6 of Ovi Store's top 10 downloading device
models: 5800 XpressMusic, N97, N97 mini, 5530 XpressMusic, 5230
Nuron, and X6 where available.
The 10 most active countries are (in alphabetical order) China, Ger-
many, India, Indonesia, Italy, Russia, Saudi Arabia, Turkey, the U.K.
and Vietnam.
Over 80 percent of Ovi Store users can purchase content from Ovi
Store using their local currencies.
More than two-thirds of customers choose the mobile-billing pay-
ment option in countries where it's available.
With support for 30 languages, 90 percent of visitors are using their
local languages in Ovi Storefrom around the world. With its ven-
Qt: The ‘cute’ software for Developers ture fund arm Nokia Growth Partners
The Nokia Qt is a single, easy-to-use software developer kit for rapid develop-
founded in 2004, the company offers
ment, testing and deployment of native applications for millions of Nokia smart- growth-stage fund to mobile startups
phones and mobile computers around the globe. Nokia has multiple platforms to across U.S., India, China, and Eu-
serve different purposes and address different markets. Its Symbian platform is rope.
known to bring in smartphones to the masses having more than 40 percent of the
global smartphone market.
The forum also works closely
The primary benefits of Qt SDK are productivity (ease of use) and distribution with the local developer communities
(cross platforms). For instance, if a developer wants to access specific feature of like the Mobile Monday in India and
Symbian or MeeGo devices to further differentiate their application the Nokia Qt actively supports several mobile de-
SDK enables them to integrate the Symbian and Maemo SDK and make use of
any other the APIs these platforms offer in their application. Additionally, Qt will
velopment events including the Sili-
play in bridging the gap between Symbian and MeeGo, the open source mobile op- conIndia Mobile Application
erating systems that Nokia uses on its phones. Mobile Qt applications can support Conference among others. Apart from
the two operating systems, which means that the third-party application develop- the events, the company is also ac-
“We are not chasing numbers ers won't have to write their software twice if they want to reach users of both
tively engaged in simplifying its de-
of total apps downloaded or platforms.
veloper platform and recently its new
available in the store but rather Nokia has been constantly innovating to aid developers and ensure that they
Qt (pronounced as ‘cute’) SDK (Soft-
empowering the developers,”
have the right platform to maximize downloads of their applications irrespective of
Symbian OS stood at 43.5 percent oper competition that was launched in the operating system in use. As per the Nokia’s developer strategy, Qt is one such ware Development Kit) for develop-
followed by others. Its Ovi store 2008. In the first year, the forum saw Purnima Kochikar, VP for Forum cross-platform application and UI framework that is the sole development platform
ers. This software makes it simpler
today clocks 3.5 million downloads a almost 1,000 developers from 57 Nokia and Developer Community for Nokia smartphones moving forward, enabling the developers reach hundreds of
and less laborious for developers to
day. Though it is comparatively be- countries participating in the compe- thousands of smartphones with one development platform.
software engineer from India. The Post the introduction of the Qt application; developers have seen a 70 percent create an app by reducing the number
hind world’s biggest app store, Apple tition and competing for a cash award
Toddler Tutor app, a voice-based in-
reduction in code – saving development time, project costs, language international- of lines required to write a code by
iTunes Store that has over 300,000 of $40,000. The following years saw isation, and code maintenance. Using Qt, developers are able to write web-en-
teractive teaching aid app for toddlers, about 70 per cent.
third-party applications available on close to 2000 submissions from over abled applications once and deploy them across desktop, mobile and embedded
ultimately created by Spice Labs “Mobile Applications is making
it and has hit 7 billion download mark 85 countries competing for the prize operating systems without rewriting the source code.
bagged the third position. its way to be an inseparable part of a
as of October 2010, Nokia is not per- purse of $250,000. In all the three skills, new connections, and new this will be the first step in creating a
The company also holds an an- mobile users life and it is this that will
turbed. “We are not chasing numbers years, Indian developers put in a ideas to create future technologies. highly collaborative ecosystem that
nual developer conference in India. drive the next wave of mobile entre-
of total apps downloaded or available spectacular show, some of whom The conference also has information will grow and thrive by sharing best
Aimed at bringing together attendees preneurship. At Nokia, we do not look
in the store but rather empowering the went on to grab top awards. sharing sessions by Industry, Busi- practices and setting a high bar for in-
from across India to learn, share and at app development as a technology
developers,” says Purnima Kochikar, ‘Hackathon’ is another such pro- ness and Technology experts. novation,” says Kochikar.
explore the latest in application and differentiator anymore but rather our
VP for Forum Nokia and Developer gram where Forum Nokia called for “The convergence of mobility and Other programs include Forum
content development, integration and focus is on understanding the chal-
Community. developers to create an app based on the internet is creating unprecedented Nokia Launchpad, a program de-
distribution opportunities for Nokia lenges from a developer stand point
ideas submitted from users all over the opportunities to create innovative mo- signed to accelerate mobile applica-
devices and services, the forum en- and in return help them understand the
Engaging the Developer world, in 36 hours! 13 professional de- bile apps that transform the way we tion development for companies and
ables developers to utilize the poten- facts, feelings, interactions and prob-
Community velopers from around the world live and access information. The In- individual developers in order to ele-
tial of Nokia’s Ovi Store by ensuring lems that a consumer may potentially
In just a few years of its launch, worked through 36 grilling hours to dian developer is uniquely positioned vate their business visibility through
easy access to publish applications face and the role of all the stake hold-
Forum Nokia has managed to quickly create real applications for the new to leverage this opportunity. Forum Ovi store;Forum Nokia PRO, an invi-
and content to millions of Nokia de- ers in the value chain. At the end of
grasp the interest of developers across Nokia N8 using the Qt framework , Nokia is excited about partnering with tation-only program for companies
vices. The conference further helps the day, we want to empower every
the world, especially India. To ac- based solely on ideas submitted by and supporting this vibrant community and Nokia growth partners currently
developers acquaint themselves with mobile app developer and make him
tively engage with the developer consumers during the Nokia N8 Make of developers to find success not only working with it; and Forum Nokia
dynamic technology platforms for realize the opportunities that are out
community, it runs a multitude of My App contest. One of the winning in the Indian market but also in the Champion, a recognition and reward
creating truly compelling user expe- there for him This is what Forum
programs, the major one being “Call- app ideas at the 2010 Hackathon was markets worldwide. Conferences like program for top mobile developers
riences, equipping them with new Nokia is all about,” explains Rao.
ing all innovators”, a global devel- by Revathi Sreedharan, a 29-year-old
Calling All Innovators: Indian Developers hit jackpot
Toddler Tutor – Runner-up at Calling All Innovators Green Plaza - Second Runner-up at Calling all Innovators Nano Ganesh – Winner of Calling all Comics Creator – Winner of Calling PlanEasy2D - Second Runner-up of Call- Socially - Most downloaded social app on
Green Phone – Runner-up at Calling all Innovators
Hackathon 2010 in Eco-challenge Category Innovators 2008 in Emerging Mar- all Innovators 2010 in Entertainment ing all Innovators 2010 in Productivity Ovi Store
2008 in Eco-challenge Category
Developed by Delhi based Spice Labs, Toddler Tutor Developed by Webdunia.com , Green Plaza is an innova- ket Category Category Category Developed by Bangalore based Antarix,
An S60 application maximizing battery life through
is a talking app that teaches children alphabets, num- tive Green application where individuals can test their Developed by Ossian Agro Automa- Developed by Nextwave Multimedia, Developed by InfiMatra Technologies Socially utilizes the rich data emerging
improved regulation of device backlight, WLAN,
bers and common words. The app displays flash everyday life, know their carbon footprints and get learn- tion, this application allows farmers it is an easy-to-use mobile applica- Planeasy2D application allow users to from your social networks to enrich your
Bluetooth and charger power consumption.
cards that can be swiped through and a speak button ing tips/hints to maintain an eco-friendly lifestyle. Appli- in India to establish remote contact tion that allows you to create your start drawing rooms and walls of their phone's Address Book, Calendar, Cal-
that speaks out the displayed card. The app also in- cation is well categorized to check out emerging 'Green' with distant, modem-equipped elec- own comics, cartoon strips, photo dream home in the dimension of their lerID, Idle screen and more. Available on
cludes a coloring book with lots of images where chil- conceptions and technologies that will change the way we tric irrigation pumps , to check on journals, and more. With this applica- choice on a sq.ft , on a basic blank screen Ovi Store since August 2010, the app has
dren can select different colors to fill in. live. Users can play an interesting green Quiz and can get power supply and pump operation tion, you can turn your ideas into a of their mobile or desktop. One can also seen over a million downloads.
quick Go Green Tips that assist to reduce carbon foot- without the need to travel long dis- comic format that you like, and share use it to draw floor plans, building exit
prints and help people to make environment sound deci- tances . it with your friends. plans and other plans easily and quickly
sions in day-to-day life.You can also read
