EDUCATION 2020 - Haircare Australia
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At Haircare, our ongoing mission is to develop, lead and support the professional salon industry through our portfolio of exclusive, salon-first brands and our commitment as pioneers in the education space. We are exceptionally proud to share with you the 2020 Education Book for Haircare. The Education program for 2020 has been carefully curated to give you an array of educational opportunities, across a variety of techniques, platforms and specialisations. In our 2020 program, we’re delivering up-to-the-minute content in areas such as building your salon’s profile and services; expanding your social media skills; deepening loyalty; expanding your customer experience; and, extending your skillsets on the floor and at the basin. We are proud to once again bring together some of the most dynamic talent, brands and experiences in the hairdressing industry to deliver innovative educational opportunities. These opportunities span all aspects of Hairdressing and Business, with global educators from brands such as Evo, Moroccanoil, Olaplex and Reuzel, plus we welcome two new brands to our portfolio, Philip Kingsley and Color Wow. We’re also excited to announce the 2020 Study Tour. Come with us to New York City, where you’ll visit the newly-built Moroccanoil Academy and have the opportunity to be on the team for New York Fashion Week runway shows. Whether you are looking to expand your prowess in colour, cutting, styling or barbering; your business acumen with professional development workshops or experiences, or get a taste of what some of the most successful salons in the industry have to share – this veritable treasure trove of education has something for everyone. Ward Gauvin Deborah French Director HCA/HCNZ National Education Manager
CONTENTS Course Program 06 Booking & Payments 08 Colouring - Studio 11 Colouring - In-Salon 17 Styling - Studio 23 Styling - In-Salon 27 Womens Cutting - Studio 31 Womens Cutting - In-Salon 35 Barbering & Mens Cutting - Studio 39 Barbering & Mens Cutting - In-Salon 43 Specialist Product Knowledge - Studio 47 Specialist Product Knowledge - In-Salon 51 Next Level - Creative Inspiration & Community 55 Terms & Conditions 62
C O U R S E P RO G R A M Haircare —Course Program Create a tailored education plan across colour, cutting, styling and business courses, beginning at the level of experience that suits you. As you grow and further develop your skills, you can choose to progress for a challenging and fulfilling experience, or mix it up and take classes that align with your needs. Inside this year's curated education portfolio, you will find a selection of Studio and In-Salon courses. Contact our Education Department to begin planning your personalised education journey today. Australia New Zealand 1300 437 436 (option 4) 0800 505 385 education@haircareaust.com education@haircarenz.com 6
C O U R S E P RO G R A M FOCUSES Technical Styling Cutting Barbering Demonstration Business Product Information 7
C O U R S E P RO G R A M Website — Booking All Haircare Australia education courses haircareaust.com or are available to book haircarenz.com online 24/7 for your convenience. 1 Go to haircareaust.com or haircarenz.com 2 Go to 'Education / View All Courses'. 3 Find the course you are after, select 'Learn More'. Online, you can also: • Track all of your bookings in one place. • Learn more about our range of courses and educators. • Discover a new world of industry-leading education. 4 Choose a date and time that 5 If you change the 6 Proceed to Checkout. suits you, select 'Book'. quantity of tickets, select 'Update Shopping Cart' before proceeding to the Book in advance to avoid Checkout. disappointment! Upon reaching the Checkout page, choose one of the following options to complete your booking: Booking Online Register Login Simply visit haircareaust.com or haircarenz.com, browse our education listing and book the dates and locations to suit by If this is your first time If you have booked following these easy steps: 7 booking online, click on 8 online previously, enter the register button and your email address and enter your details. password to login. 8
C O U R S E P RO G R A M Payment — Options Go online to haircareaust.com or haircarenz.com and choose your payment option: Pay with Credit/Debit Card Use a credit card to pay for your course in full*. Pay on Account Apply your Haircare account number. If your Haircare account is C.O.D. a credit card will be required at time of booking. Request a Payment Plan^ $ For education bookings greater than $1,000 (inc GST), made in one transaction, you may request a payment plan. Choose this option, and our helpful Education Department will call you back to complete your booking over the phone*. A 10% deposit on credit card will be required per payment plan agreement, at the time of booking. Loyalty Redemption Vouchers † Choose this option, and our helpful Education Department will call you back to complete your booking over the phone. * Credit Card fees may apply. ^ Payment Plan approval is at the discretion of Haircare management. † Loyalty rewards earned through Club Evo or the Moroccanoil Loyalty Club may be used for HCA Education course bookings as relevant to those brands. Terms & Conditions apply. 9
COLOURING – STUDIO 11
STUDIO ⁄ COLOURING Lakmé Fundamentals P R E S E N TA T I O N Overview A core course that provides fundamental knowledge to underpin the complete Lakmé Colour System. Grow your confidence with this vital platform of knowledge across the complete Lakmé Colour system. Outcomes • Refresh your colour skills. • Discover diversity with all colouring including: grey coverage; intense fashion shades; clean blondes; toning; emphatic application and removal. 12
STUDIO ⁄ COLOURING ACADEMY Lakmé Academy 1: Academy 3: Academy 5: Coverage & Corrective Colouring for Academy Resistant Colouring Social Media Colouring HANDS-ON COMPETITION & HANDS-ON HANDS-ON Gain the confidence to approach all Everyone loves a competition! Discover types of colour correction. Learn to essential social media photography skills Optimise your colour results for effectively manage the growing client that will elevate your salon’s profile. saturation and multi-dimensional grey demand for seasonal tonal changes, the Practice your new-found skills with a live The Lakmé Academy is blending to develop signature colouring aftermath of DIY colours and blonde model and submit an entry to the Lakmé in this workshop with the complete corrective services. A powerful session Insta-Competition for your chance to win an elevated pathway for Lakmé portfolio. Including valuable which will expand your colour service the opportunity to work with the Haircare the emerging colourist knowledge to underpin colour saturation opportunities, ready to take straight creative team on a photo shoot. and multi-dimensional colouring for back to the salon. to jump start their skills, natural tonal results. You'll also learn which elements are whilst enabling the associated with high performing social media content, plus, be given access to a accomplished colourist Academy 4: step-by-step checklist to use when taking to add layers of nuance Academy 2: your images and videos. to their craft though Techniques 2020 fashion forecasts, Lightening & HANDS-ON trends and social media Tonal Colouring Academy Inspiration overload in this interactive, platforms. HANDS-ON fashion-forward colour workshop. The Graduation Evening Guest Artist will demonstrate their This lightening session shares the 2020 collection of commercial colour EVENT Participants develop extensive Lakmé Blonde portfolio to techniques. Allowing all participants current on trend, teach varying techniques, inclusive of to upskill and update their portfolio of An evening Graduation ceremony that commercially-viable commercially adaptable freehand with colour techniques, formulas, gain tips celebrates your certification as a Lakmé seamless blends and basin zone toning and tricks for commercial translation Academy Graduate. skillsets and solid with off the chart formulas. This class to extend your in-salon collection of colour knowledge gives confidence to achieve tips and personalised, signature colour services. On this night, the state winner will be tricks to creating tones off the chart. crowned, making them a finalist in the across completion of national competition. There will also be compulsory five units an exclusive preview of the entries from over six months in the other states. Colour Academy Master The national winner will be awarded the Classes, certifies you prestigious Lakmé Academy winners’ trophy, combined with the opportunity as a Lakmé Academy to assist the Haircare Team on a creative Graduate. photoshoot, with all travel costs included. 13
STUDIO ⁄ COLOURING 14
STUDIO ⁄ COLOURING Lakmé Is your salon busy with minimal time to train new team members? Wanting to employ new staff but you're too time-poor to provide hands-on training? Or do Level Up: you have an emerging young team that requires further polishing to step-up their skillset and gain on-floor experience to commence a clientele? Boot Camp This 2-Day Boot Camp fast tracks your apprentice to support your experienced team whilst providing them with a pathway of training to increase their confidence on the floor, and help you generate salon revenue. Platform knowledge is delivered side-by-side with hands-on skillsets to support a tactile learning philosophy. Salon owners will receive a personalised written assessment report on each student’s progress relevant to the unit completed during the 2-day training and the levels they have achieved. Level Up Level Up Boot Camp: Boot Camp: Day 1 Day 2 HANDS-ON HANDS-ON Comprehensive methodology Learn the foundations of hair of colour that platforms the science that is imperative to commencement of exemplary colour supporting both professional knowledge leading to clarity when and retail services. Level up on selecting correct colour levels and essential salon skills, such as tones. The colour wheel pertains classic blow-drying techniques, to every colour created; this class wraps, waves, hair finishing and anchors this vital knowledge for hot tool techniques. all emerging staff. Classic foiling, emphatic sectioning and placement techniques are delivered on a 3-level spectrum to support the novice to intermediate stylist. 15
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COLOURING – IN-SALON 17
IN-SALON ⁄ COLOURING Grey Coverage Pastels Palettes HANDS-ON HANDS-ON Overview Outcomes Overview Outcomes A hands-on session that delivers • Learn bespoke colour selection Choose from custom-made Pantone • Commence with Colour Wheel essential knowledge to champion to meet the client’s needs and tones that reflect this years Pantone’s knowledge, correct toning levels and grey coverage across Lakmé’s overcome challenging hair types. fashion colour trends. Designed to creating signature formulations. complete portfolio. • Gain confidence with live models ignite your creative side by diving into • Practise your skills on a pre-lightened to ensure competent commercial shades from Lakmé’s ammonia-free live model to ensure competent Optimise your colour results for learning. Chroma and Gloss ranges. commercial learning. saturation and multi-dimensional grey blending. 18
IN-SALON ⁄ COLOURING Backcomb Foil Placement The Shift Authentic Colouring HANDS-ON HANDS-ON Overview Outcomes Overview Outcomes Enter into the world of foiling with • Learn emphatic backcombing This session is delivered by our Lakmé • Build signature colour techniques to this effective, competency-based class techniques to lead into optimum Colour Specialist who are leading the pop colour in specific areas with a delivering backcombing foil technique foiling services. way in colour performance and client portfolio of shadow tones to enhance for all levels. • Practise your new techniques on a elevation. Colour has shifted towards natural movement and dimension. live model suitable for your level an authentic finish utilising the client’s • We commence with a demonstration of expertise whether it be full natural hair shades whether it be light format followed by hands on practise head, half head or partial foiling or dark together with enhancing the on a live model. to ensure proficient commercial individual’s natural hair movement. learning ready to replicate immediately in salon. 19
IN-SALON ⁄ COLOURING Sir Mix-a-Lot Over the Rainbow DEMO & HANDS-ON DEMO & HANDS-ON Overview Outcomes Overview Outcomes Join your pals; Fab Pro and Staino on • Gain a full understanding of the Paint with all the colours of the rainbow • Gain confidence in creating retail the ultimate colour fusion revolution. Fab Pro system, including Staino. and become confident in maintaining customised conditioner bases. This colourful masterclass will cover • Formulate your own customised them at home. Learn to create on-trend • Discover seasonal on-trend customised retail magic, basic product retail and in-salon services and Fab Pro formulations, retail secrets and formulations. and mixology knowledge, colour implement them into the salon. toning application techniques. Become • Fill and tone like a master. theory, formulation and application. • Learn correct application the colour-confident wizard you've Go on…jump on the Evo-lution of and timing. been waiting for. colour fusion. 20
IN-SALON ⁄ COLOURING Staino: Creative Placement 2.0 DEMO & HANDS-ON Overview Creative genius is a lifestyle... Are you ready to take your creativity with Staino to the next level? This colour technique class will take you on a journey and awaken your inner genius from its slumber, so you can slay commercial techniques on the salon floor. Outcomes • Build your repertoire of in-salon colour services. • Discover the intensity of Staino together with Fab Pro. • Learn new colour techniques ready for the salon floor. 21
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STYLING – STUDIO 23
STUDIO ⁄ STYLING Advanced Hair Craft 2.0 DEMO & HANDS-ON Overview For all the hair go-getters out there... This one’s for you. Learn how to perform construction techniques to create directional up styles, essential braiding techniques, rolls, sleek ponytails, sewing and crochet. Flaunt your skills, and let your hands, products and the hair do the talking. Outcomes • Create directional upstyles that can be utilised in the salon. • Breakdown structure and setting to work with polished finishes and texture. • Gain essential understanding on braiding techniques, rolls, sleek ponytails and faux bobs. 24
STUDIO ⁄ STYLING The Stylist Diaries — Lauren McCowan DEMO & HANDS-ON Overview Dreaming of editorial stardom and all the exquisite fame and glory that comes with it? We can’t fully guarantee the fame… or the glory for that matter. However, we can guarantee lots of “ooh’s” and “aahhs” as you hang out with the Evo master of editorial styling Lauren McCowan in her natural habitat. Tailored to suit your salon or creative team’s specific needs, you’ll get the inspiration and practical hands-on to take your team to the next level. Outcomes • Demystify the construction behind key editorial looks and trends. • Discover the editorial process of collaborating with a team to achieve a total look. • Learn tips and tricks for polishing, composition and finishing. • Get involved in editorial content creation. 25
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STYLING – IN-SALON 27
IN-SALON ⁄ STYLING Blow-It-Out Finishing: Knots & Braids Mane Event — Commercial Signature HANDS-ON HANDS-ON Blow Drying Blow-Dry DEMO & HANDS-ON HANDS-ON Overview Overview Knotting and braiding are critical Flirty, head-turning styles are a staple techniques sought after by an ever- within any event-hair portfolio. The expanding, fashion-aware clientele. Moroccanoil Mane Event course Overview Overview Updated annually, our Moroccanoil showcases the techniques used to Master your understanding of heat Our Finishing course builds on the Knots & Braids course showcases the create three boutique looks ideal for and fundamental styling with foundation established in Essential PK techniques used to create three detailed occasions from a casual night out when simple to follow base looks for a and showcases smooth, volume, and looks that are designed to be playful, your client wants to simply be noticed, variety of styles. Learn effective hot texture blow-dry techniques ideal for expressive, and adventurous. to a formal affair where your client tool techniques that allow you to achieving behind-the-chair-friendly wants to stand out. build your skill set and climb the hair-way to heaven. finishes that complement each woman’s Outcomes unique beauty. • Have a clear working understanding Outcomes Outcomes of the Moroccanoil range, including • Add 3 new boutique styles to your Outcomes new products. styling repertoire. • Build your understanding of heat • Understand the Moroccanoil product • Add 3 new styles of knots and braids • See live demonstrations and and heat manipulation on the hair. range, including new products. to your styling repertoire. undertake hands-on styling on a • Use product to build a healthy • Learn blow-dry techniques through • Gain confidence to style hair using mannequin. base in the hair for style support. demonstrations and hands-on knots and braids. • Learn how to apply to Moroccanoil • Learn base styling techniques to styling on a mannequin. range to styling looks. • expand your options on the floor. Learn how to pass understanding • Create finishes from behind-the-chair using the Moroccanoil product range. onto your clients. 28
IN-SALON ⁄ STYLING Level 1: Platform Level 2: Performer HANDS-ON HANDS-ON Overview Outcomes Overview Outcomes Create a platform of essential • Understanding the Cloud Nine hot Maximise your knowledge from • Learn fast and effective commercial knowledge across the Cloud Nine tool family and selecting the right Cloud Nine's Platform Session and upstyling techniques to increase hot tools range. View a demo and tool for your chosen look. learn a range of key construction salon revenue: practise your selection from the four • Learn the styling methodology of techniques for four lead generating ‑ Twisted Topknot signature Cloud Nine trend driven Cloud Nine. upstyles with modern and trend- ‑ Knotted High Pony looks to delight your daily clientele. • Apply four new innovative based finishes. Expand your offering ‑ Effortless Beachy Bun This session will support your team in techniques on the salon floor: in salon of commercial finishing that ‑ Faux Bob gaining confidence with intelligent heat ‑ 60’s Inspired Waves leads to styling elevated success on • Tips and tricks to fast track styling styling, empowering them to reach for ‑ Textured Waves social media. This session provides services. the right tool every-time and learn the ‑ Low Profile pathways to grow your business by • Gain maximum confidence using professional language to make ‑ Sleek & Straight with a Twist developing confidence in creative Cloud Nine tools and cater to all retailing a breeze. • Confidently talk about the brand thought and skillset. client needs. and benefits with your clients. 29
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WOM E N S CUT TING –STUDIO 31
STUDIO ⁄ WOMENS CUTTING Chop It Like It’s Hot 2.0 DEMO & HANDS-ON Overview Keep your womens cutting and styling skill set so, so... hot right now! Learn techniques on varied lengths of hair, upgrade yo’ take on commercial shapes, directional layering, graduation, disconnection, texturisation and shape definition. Outcomes • Get a fresh take on commercial shapes. • Grow your understanding of directional layering; graduation, disconnection, texturisation. • Shape definition through styling. 32
STUDIO ⁄ WOMENS CUTTING The Cut Collective with Peter Beckett DEMO & HANDS-ON Overview The Cut Collective is a customisable course featuring a compilation of some of the most popular signature haircuts and styles from Moroccanoil. The class may include a long layers haircut, shag, textured bob, and scissor crop. Outcomes • Moroccanoil product usage and new product understanding. • Demonstration, hands-on cutting, and styling on a mannequin. • New product focus. • Grow your arsenal of signature cuts. 33
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WOMENS CUTTING – IN-SALON 35
IN-SALON ⁄ WOMENS CUTTING Cut a Long Story Short HANDS-ON Overview Climb to the top of the tower with mid to long length haircuts in this hands-on cutting session. Learn how to perfect classical shapes with soft textured finishes. No need to tell Rapunzel to let down her hair – you’re at the top of the tower already! Outcomes • Learn Evo cutting terminology. • Creative inspiration based on classic mid-long shapes. • Graduation, layering, texturising, strong and soft fringes, alternate finishes. 36
IN-SALON ⁄ WOMENS CUTTING Cream of the Crop — Female HANDS-ON Overview The 'crème de la crème’ of short length haircuts. This interactive workshop explores the methods of creating cropped styles with a strong foundation in fading and texturisation ... Look at you, out there living your best life! Outcomes • Get hands-on with female cutting. • Build creative inspiration based on shorter shapes. • Grow your fading, graduation, layering and texturising repertoire. 37
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BARBERING & MENS CUTTING – STUDIO 39
STUDIO ⁄ BARBERING & MENS CUTTING London Calling Schorem Barbering DEMO & HANDS-ON Overview If Reuzel would grow on a tree it would be the kind of wood they make guitars out of and the roots of that same tree would be deeply embedded in the soil called rock ’n’ roll. With every product we make we keep in the back of our mind: “Yes it works, you can wear it, but can you ROCK it?” No matter what beat you walk the walk to we got the juice to keep you covered. Teased or greased, chopped or cropped, the sin in a tin does the job… Outcomes • Learn about the punk rock, rhythm ’n' blues and seventies rock ‘n’ roll that were cooked up in the new collection of pork chops long enough to bang your head with. • Learn about length, natural flow and texture cuts. • Understand the Reuzel product range, such as Reuzel Spray Grooming Tonic, Reuzel Surf Tonic and the Reuzel Matte Pomades for that “don’t mind me, I just came off stage and I’m ready to bang some groupies” kind of look... 40
STUDIO ⁄ BARBERING & MENS CUTTING Cutting Edge 2.0 DEMO & HANDS-ON Overview Become the master of mens cutting and styling and learn how to dazzle those around you by conquering your skills in: fading, tapering, graduation, layering and texture. Outcomes • Learn modern commercial cutting on varied lengths. • Master the use of clippers, directional layering, graduation and fading. • Master male styling through product blending and layering. 41
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BARBERING & MENS CUTTING – IN-SALON 43
IN-SALON ⁄ BARBERING & MENS CUTTING Cream of the Crop — Male DEMO & HANDS-ON Overview The ‘crème de la crème’ of short length haircuts. This interactive workshop explores the methods of creating cropped styles with a strong foundation in fading and texturisation ... Look at you, out there living your best life! Outcomes • Get hands-on with male cutting. • Build creative inspiration based on shorter shapes. • Grow your fading, graduation, layering and texturising repertoire. 44
IN-SALON ⁄ BARBERING & MENS CUTTING Barbering I Barbering II Barbering III Schorem Haircut Shapes Schorem Clipper Master Schorem Razor Fade DEMO & HANDS-ON DEMO & HANDS-ON DEMO & HANDS-ON Overview Overview Overview An essential shear and comb class that will see you Dive deeper into the nuances of your clippers; Plunge into some clipper mastery as you learn some of learn two essential, classic foundation Schorem learn the effects of each guard and clipper blade the more aggressive Schorem clipper cuts. Ramp up your haircut shapes. A great course to get your feet wet attachment as well as how to place weight, build understanding of head shape and the nuances that go and understand the techniques, product application shape with a strong emphasis on detail and finishing. into creating an exceptional cut. Gain an understanding and styling that Schorem use as the foundation for all Learn to consider all aspects of head shape and of how to work with your tools at hand in the most their famous classic haircuts. A prerequisite for the texture into your haircut and take your skill set to the efficient way and level-up your already solid clipper Barbering II course. next level. A prerequisite for the Barbering III course. skills. Advance your knowledge of personalisation, finishing and develop your keen eye for detail. Outcomes Outcomes • Learn how to perfect a Vanguard and Long • Perfect the Executive Contour and Scumbag Outcomes Trim Pompadour. Boogie haircuts. • Master the Razor Fade Pompadour and Flat Top • Gain crucial styling tips and tricks. • Learn intermediate clipper skills to build weight (Psycho Quiff ) cuts. • Extended your knowledge of the Reuzel range and shape in a cut. • Learn advanced clipper skills to create personalised, of products. • Gain confidence in detail and finishing. detailed cuts. • Perfect and practise these skills in the • Perfect and practise these skills in the • Expand your confidence with head shapes and cut Hands-On segment. Hands-On segment. nuances. • Perfect and practise these skills in the Hands-On segment. 45
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SPECIALIST P RO D U C T KNOWLEDGE – STUDIO 47
S T U D I O ⁄ S P E C I A L I S T P RO D U C T K N OW L E D G E Olaplex Prerequisites Aura: Smooth Revolution P R E S E N TA T I O N D E M O & P R E S E N TA T I O N Overview Outcomes Overview Outcomes Ensure that your salon can fully • Get comfortable with Olaplex Deliver efficient incremental services • Boost salon revenue with services harness the power of Olaplex with science. that add to salon revenue, result in that your clients will love. this essential session on Olaplex • Discover different services for healthier hair and cut down styling • Learn the in’s & out’s of Lakmé’s science. Learn how and why it different clients and budgets. time. In this session, you will witness vegan smoothing treatment, Aura. transforms every client’s hair and • Learn step-by-step methodology the power of Lakmé’s new vegan, • Harness the power of cutting-edge master the art of the professional, for successful consultations, biotechnological hair smoothing biotechnology hair treatments to informative consultation. Armed with increasing loyalty and retention. treatment, Aura, on a live hair model. deliver healthy manageable hair. our updated professional analysis and Get step-by-step breakdowns and • See the effects of the service with a consulting methodology you will give consult methodology for this in-salon live model demonstration. your client a memorable service, with routine that delivers hair results that the added benefit of driving average are more manageable and faster drying. spend to maximise revenue. 48
S T U D I O ⁄ S P E C I A L I S T P RO D U C T K N OW L E D G E Teknia Inspiring Philip Kingsley Color Wow Natural Beauty Product Knowledge Product Knowledge D E M O & P R E S E N TA T I O N P R E S E N TA T I O N P R E S E N TA T I O N Overview Overview Overview The new Teknia delivers an all in one spectacular The foundation of healthy hair is a healthy scalp, In this product knowledge class, learn about the new package of sustainable practises with organic and and offering an intensive scalp treatment supports Color Wow product range, including the cult favourite, vegan ingredients. A core course to empower the hair health. Using Trichology (the science of hair multi-award winning anti-humidity spray, Dream Coat. team with the knowledge, science and opportunities and scalp), Philip Kingsley products and services Learn how Creative Director and celebrity stylist Chris this new range offers. Hands-on demonstrations deliver life changing hair. Appleton's utilises Color Wow to create red carpet to experience consultation with the micro camera ready looks for Kim Kardashian, Jennifer Lopez and for professional treatment diagnostics and at home Ariana Grande. maintenance prescriptions. Outcomes • Philip Kingsley heritage and usage. Outcomes Outcomes • Gain understanding on Elasticizer, their • Learn professional diagnostics for prescriptive original cult product, initially designed for • Gain fundamental understanding of the new Color Audrey Hepburn. Wow range. • recommendation. Work with the hair and scalp digital camera • Understanding how to integrate the Tricho • Learn how to use Dream Coat to achieve the glass therapy system into your salon services. hair look created by celebrity stylist, Chris Appleton for professional analysis leading to correct maintenance recommendation. • Understand how Color Wow treatments offer a retail benefit for your salon. 49
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SPECIALIST P RO D U C T KNOWLEDGE – IN-SALON 51
I N - S A L O N ⁄ S P E C I A L I S T P RO D U C T K N OW L E D G E Teknia Inspiring Philip Kingsley Color Wow Natural Beauty Product Knowledge Product Knowledge D E M O & P R E S E N TA T I O N P R E S E N TA T I O N P R E S E N TA T I O N Overview Overview Overview The new Teknia delivers an all in one spectacular The foundation of healthy hair is a healthy scalp, In this product knowledge class, learn about the new package of sustainable practises with organic and and offering an intensive scalp treatment supports Color Wow product range, including the cult favourite, vegan ingredients. A core course to empower the hair health. Using Trichology (the science of hair multi-award winning anti-humidity spray, Dream Coat. team with the knowledge, science and opportunities and scalp), Philip Kingsley products and services Learn how Creative Director and celebrity stylist Chris this new range offers. Hands-on demonstrations deliver life changing hair. Appleton's utilises Color Wow to create red carpet to experience consultation with the micro camera ready looks for Kim Kardashian, Jennifer Lopez and for professional treatment diagnostics and at home Ariana Grande. maintenance prescriptions. Outcomes • Philip Kingsley heritage and usage. Outcomes Outcomes • Gain understanding on Elasticizer, their • Learn professional diagnostics for prescriptive original cult product, initially designed for • Gain fundamental understanding of the new Color Audrey Hepburn. Wow range. • recommendation. Work with the hair and scalp digital camera • Understanding how to integrate the Tricho • Learn how to use Dream Coat to achieve the glass therapy system into your salon services. hair look created by celebrity stylist, Chris Appleton for professional analysis leading to correct maintenance recommendation. • Understand how Color Wow treatments offer a retail benefit for your salon. *Terms & Conditions apply: See your Haircare sales representative or educator, to confirm your eligibility. 52
I N - S A L O N ⁄ S P E C I A L I S T P RO D U C T K N OW L E D G E Evo Knowledge Moroccanoil Essential Olaplex Product Master Product Knowledge Knowledge Q&A P R E S E N TA T I O N P R E S E N TA T I O N & H A N D S - O N P R E S E N TA T I O N Overview Overview Overview Become the Dumbledore of hair wizardry by Essential PK is an introduction to the A follow on from the Studio Olaplex session. Ensure attending Evo's PK master class. Learn the sorcery Moroccanoil hair care and styling portfolio. You that your salon can fully harness the power of Olaplex behind mixing and matching products together to will experience the essentials of our oil-infused with this Q&A session. Improve on your team’s create bespoke products for your client’s deepest product line and the nuances of its usage. professional analysis and consulting methodology. hair desires. Leave this class as a magician, ready to Hands-on exercises and expert advice are Refresh your service offering, ensuring you can take on any form of hair magic… combined to create a skill-centric experience. provide an Olaplex service that meet every clients' needs and their varying hair types. Outcomes Outcomes • Gain insight to the Evo ethos. • Moroccanoil product knowledge and usage. Outcomes • Gain understanding on how to mix products for • Hands-on activities, blow-dry and iron • Opportunity to share questions and solutions to your specific needs by blending and layering. techniques. effectively and efficiently utilise the complete • Learn how to use product to build your business. • New product focus. Olaplex 7-part system to its full potential. • Discuss different services for different clients and budgets. *Terms & Conditions apply: See your Haircare sales representative or educator, to confirm your eligibility. 53
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NEXT LEVEL – CREATIVE INSPIRATION & COMMUNITY 55
HAIRCARE 07 JUNE PA RT Y / 2 0 2 0 MELBOURNE / LUMINARE For more information or to purchase tickets, go to haircareaust.com or haircarenz.com
08 JUNE HAIRCARE A NTO N I O CO R R A L CA L E RO ( M O RO CC A N O I L) P E TE R B ECK E T T ( M O RO CC A N O I L) LE E N & B E RT U S ( R E U Z E L) J U LE S TOG N I N I & L AU R E N M cCOWA N ( E VO) M O R E TO B E A N N O U N CE D... For more information or to purchase tickets, go to haircareaust.com or haircarenz.com
HAIRCARE Study Tour – New York S E P T E M B E R 2 0 2 0 / N E W YO R K C I T Y, U S A
SEPT 2020 A ONCE IN A LIFETIME EXPERIENCE TO LEARN Attend the newly-built F RO M M O RO C C A N O I L’ S Moroccanoil Academy, taking a specialised Behind the Lens class BEST STYLISTS, BE ON with Kevin Hughes. THE HAIR TEAM Be a part of the hair team at NYFW FOR NYFW SHOWS, shows with the Moroccanoil creative team. M E E T I N D U S T RY Be inspired by the landmarks, history and energy of New York and it's thriving creative culture. LEGENDS AND Experience the best food and B U I L D YO U R entertainment that New York has to offer. C O M M U N I T Y. And so much more…! For more information or to purchase tickets, go to haircareaust.com or haircarenz.com
Mentoring NEW IN Programs 2020 Are you looking to take your social media results to the next level? Do you need help in preparing awards submissions? Do you sit down to start planning for your business, and just aren’t sure where to start? Haircare is dedicated to partnering with you to grow your business. We have a range of mentors available to work with you on specific areas of your business, allowing a bespoke approach to help deliver the best results! Want to know more? Speak to your Haircare rep or technician to register your interest. Business Mentoring: Awards Submissions Social Media: Basin Haircutters & Editorial Shoots: Ashleigh Reinboth Lauren McCowan 60
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Terms & — Conditions Courses Course Changes These terms and conditions (“Terms”) apply to courses and training offered by Haircare Australia and Haircare New Zealand reserves the right to postpone or Haircare Australia and Haircare New Zealand, regardless of whether that course cancel any Course that doesn’t reach the required number of participants. In or training occurs in-salon, or from other premises (“Courses”). All information is such case, Haircare will give booked participants notice of the change and refund accurate at time of printing. For the most up-to-date information, visit our website applicable Course fees paid. – haircareaust.com or haircarenz.com In-salon Training / Courses Payments Haircare Australia and Haircare New Zealand offer complimentary in-salon product All Courses must be purchased on our website unless otherwise agreed with and brand training/courses for preferred customers at its absolute discretion. Other the Education Co-ordinator of Haircare. See Payment Options (page 9) for in-salon training/courses will incur a fee. For all in-salon training/courses incurring further details. a fee, the pricing is based on metropolitan areas only. Extra charges will apply for regional areas. Cancellation Health & Safety Any Course cancellations must be made directly to the Education Co-ordinator by phone or email: You must comply with all health and safety rules and regulations and any other reasonable security requirements that apply at the premises at which the Courses AU: (08) 8403 8231/1300 437 436 (option 4) or education@haircareaust.com are provided. NZ: 0800 505 385 or education@haircarenz.com Equipment & Models Refunds Haircare Australia and New Zealand do not supply any equipment, including No refunds on Courses are available unless the Education Co-ordinator receives mannequin heads, and/or models for any Courses unless expressly stated. direct notice (by phone or email) of the participant’s cancellation from the Course no less than thirty (30) days prior to the Course commencement date. Please Additional Haircare Terms & Conditions apply note there will be a fifty dollar ($50) administration charge / fee applicable upon Where the Course is booked by a customer of Haircare, the terms and conditions processing of any refund(s) for Course cancellations. In the case of cancellation that apply to that customer’s trading account will apply, except where they are by a participant of a Course where payment is being made on a payment plan, any inconsistent with these Terms. payments already made will not be refunded (regardless of period of notice given). Queries For all enquiries relating to education please contact the Education Department: Haircare Australia at 1300 437 436 (option 4) or education@haircareaust.com Haircare New Zealand at 0800 505 385 or education@haircarenz.com 62
83005 _ J06792 _ 12/19 1300 437 436 — haircareaust.com — education@haircareaust.com — @haircareaust 0800 505 385 — haircarenz.com — education@haircarenz.com — @haircarenz 64
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