Easter 2021. Health & Beauty
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Easter 2021. Health & Beauty
DIGITAL ACTIVITY DIGITAL ACTIVITY
Letter of Authority
Dear Store Manager,
Holland & Barrett used Easter as an
This letter is to confirm the permission of the attendee to complete a POS audit
of your store.
opportunity to show off the wonders
This is to be done, to gather data on the current estate and POS requirements
going forwards.
of vegan treats by using typically
Thank you
mouth-watering foodie images,
H&B Marketing Team
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then revealing in the caption that
everything was, in fact, vegan.
The brand also mentioned on social
media that its stores would be closed
to allow team members to spend
“With rising awareness around food
Holland & Barrett Retail Limited
Registered office: Samuel Ryder House, Barling Way, Nuneaton, Warwickshire CV10 7RH.
time with friends and family – a nice,
Registered in England: company no. 2758955. Registered VAT no. 211727395.
habits in relation to both the health
humanising touch.
and environmental impacts, Holland
HO38841 Letter of Authority.indd 1 19/03/2021 16:45
& Barrett was astute in pushing vegan
recipes as a key aspect of its Easter
campaign.”
Claire Roshanzamir
Strategy & Creative Director
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Marking Easter with springtime
hues and natural lighting, L’Occitane
emphasised its natural body care with
simple lifestyle photography.
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Online, it also included a competition
to win something special for
the Easter holidays, as well as
encouraging engagement with its
Facebook audience by asking them to
comment on posts.
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Brighter and more colourful than ever,
LUSH created eye-catching patterns
with vibrant photography of its
products and simple range shots that
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gave a glimpse into its wide offering.
The ‘Hop to it’ slogan on the brand’s
website latched onto the sense of fun
that LUSH is renowned for.
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Rituals marked the occasion with a
special, limited edition Easter Egg
shown alongside its regular products
in lifestyle settings. The neutral tones
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of the products and background,
combined with the pastel colours of
the eggs, helped to generate a feeling
of calm and relaxation – exactly what
the items in question were all about.
On its web page, the Easter product
“Rituals’ bespoke Easter packaging
shots stood out with colourful
helped to position the brand as a
backdrops compared to the usual
seasonally relevant gifting option.”
monotone.
Jess Hyland
Business Unit Director
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Savers combined bold, eye-catching
lettering for words like ‘WIN!’ with
large, clear shots of the products on
offer through its social media posts
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this Easter.
The inclusion of pricing in clear
red and yellow stickers helped to
reinforce the fantastic deals available
to customers, with a particular focus
on chocolate treats.
Easter 2021.
Thank you
Get in touch for more information
or to discuss opportunities for your business
inspired@teamitg.com
*Information and images within this report are gathered from ITG research, third party resources and materials available in the public domain.
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