DISCOVER AUTOMOBILITY LA - LA AUTO SHOW
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2017RECAP
DISCOVER AUTOMOBILITY LA
https://automobilityla.com/videos/
DISCOVER LA AUTO SHOW
https://laautoshow.com/video/recap-2017-la-auto-show/
PHOTOS: KEYNOTE PRESENTATION BY CEO OF PANASONIC NORTH AMERICA (LEFT),
MERCEDES-BENZ PROJECT ONE RECEPTION (RIGHT),
VOLKSWAGEN I.D. BUZZ CONCEPT (COVER)
ABOUTAUTOMOBILITY LA
AutoMobility LA brings together the entire new mobility ecosystem.
The four-day press and trade event brings automakers, tech companies,
designers, developers, startups, investors, dealers, government officials
and analysts together in Los Angeles each year to unveil the future of
transportation before media from around the world.
“The century-old L.A. Auto Show…is one of the largest, longest-running and most popular
car exhibitions in the world. The 110th edition of show…draws not only thousands of car
fans but also a huge contingent of industry workers and automotive and technology
journalists who want a close-up look at the newest things on wheels.”
LOS ANGELES TIMES
2
AUTOMOBILITY LA KICKOFF PARTY
Nov. 27
3
TECHNOLOGY PAVILION
AUTO-TECH EXHIBITS
Nov. 28
PHOTO: HYUNDAI BLUE LINK® EXHIBIT 4
AUTOMOBILITY LA HACKATHON AUTOMOBILITY LA NETWORKING RECEPTION
PRESENTED BY HONDA INNOVATIONS Nov. 27
Nov. 27
AUTOMOBILITY LA TECH TOURS
SECURING MOBILITY SUMMIT PRESENTED BY SBD AUTOMOTIVE
Nov. 27 Nov. 28-30
5
AUTO-TECH PRESS CONFERENCES
Nov. 28
PHOTO: VULOG PRESS CONFERENCE IN THE TECHNOLOGY PAVILION 6
AUTOMOBILITY LA TEST DRIVES AUTOMOBILITY LA KEYNOTES & PANELS TOP TEN AUTOMOTIVE STARTUPS COMPETITION
Nov. 28-30 Nov. 28-29 PRESENTED BY MAGNA INTERNATIONAL, INC.
Nov. 28
AUTOMOBILITY LA DESIGN & DEVELOPER CHALLENGE MIDDLECOTT SKETCHBATTLE EXPERIMENT
PRESENTED BY MICROSOFT PRESENTED BY BASF
Nov. 29 Nov. 29
7
VEHICLE DEBUTS & AUTOMAKER EXHIBITS
Nov. 29-30
PHOTO: FUTURE TOYOTA ADVENTURE CONCEPT (FT-AC) 8
GREEN CAR OF THE YEAR AWARD Nov. 30 9
NOTEWORTHY STATS & FIGURES
The inaugural AutoMobility LA Hackathon, presented by Honda Innovations with support ESPN Ruedas, Green Car Journal, Motor Trend, NACTOY (North American Car, Utility
from the City of Los Angeles, became the first-ever hack hosted by an auto show and attracted and Truck of the Year Awards), Strategic Vision, U.S. News & World Report and the
a talented group of nearly 100 developers. American Automobile Association, Engadget and Washington Auto Show used AutoMobility LA to announce their 2018 award
Visa joined Honda Innovations and the Los Angeles Department of Transportation in awarding winners/finalists.
Tribal Scale’s predictive driver assistance platform with this year’s grand prize.
Nearly 25,000 automotive and technology industry professionals as well as media
AutoMobility LA’s “Top Ten Automotive Startups” competition presented by Magna correspondents from 45 countries around the world attended AutoMobility LA.
International, Inc. included international recognition, media coverage, exhibits at the show,
an advisory session with the judges and cash prizes provided by Audi, Elektrobit, Microsoft, In addition to the 71 debut vehicles at AutoMobility LA, more than 40 automotive-
NVIDIA and Porsche Consulting. WayRay, a Swiss startup specializing in holographic technology experts offered valuable insights into the ever-changing industry
augmented reality, received the top honor amongst this year’s ten standout finalists. including c-level executives from Autoliv, BMW Group, Intel, Panasonic and
Waymo.
AutoMobility LA’s Design & Developer Challenge presented by Microsoft garnered interest
from over 30 brands/organizations from around the world including Allianz, Honda AutoMobility LA featured a diverse range of exhibitor types in the Technology
Advanced Design, International Paralympic Committee, oiio, Red Bull and ZGF Architects. Pavilion, including automakers, big data/cloud computing, connected car
Experts from Art Center College of Design, Autodesk, IDEO, Los Angeles Department of technologies/services, infotainment, safety, software and transportation services/
Transportation, Mattel, Microsoft and Under Armour also became involved with the solution providers.
international competition. This year, the team from Honda Advanced Design and Trigger
were awarded the Judges’ Pick during AutoMobility LA, while Systematica won the Industry SUV and crossover models continued to dominate the show floor (55.7%), as
Pick and ZGF Architects nabbed the People’s Pick awards, respectively. automakers took cues from consumer tastes.*
*Prime Research 2017 10PHOTO: VOLVO’S GLOBAL CEO INTRODUCING NEW PRODUCTS & SERVICES AT AUTOMOBILITY LA 11
AUTOMOBILITY LA
ATTENDANCE
24,528
industry and media professionals
12“It is really important for us to have the finger on the
pulse of current affairs [here at AutoMobility LA] to
see how things are moving and what the trends are.
I think it's really great what they are trying here…to
create a platform for the exchange of ideas and not
just exhibit beautiful cars. I think this is the future
and Los Angeles is far ahead with this, too.”
PETER SCHWARZENBAUER
Board Member, BMW Group
13A DIVERSE CROSS-SECTION OF ATTENDEES ACURA EV SAFE CHARGE LEXUS SEATTLE DEPT. OF TRANSPORTATION ALFA ROMEO FAIR* LINCOLN SMART AMAZON* FIAT L.A. DEPARTMENT OF TRANSPORTATION SONDORS AMPERE FLOW AUTOMOTIVE LUCID MOTORS SPATIAL.AI APPLE FORD MAGNA INTERNATIONAL, INC.* SPLT ARCIMOTO GARMIN MASERATI STATE FARM®* ARIA GROUP INC. GENESIS MAVEN STEEL MARKET DEVELOPMENT INSTITUTE* AUDI GENIVI ALLIANCE MAZDA STRATEGY ANALYTICS AURORA INNOVATION GHOSTWAVE MERCEDES-BENZ SUBARU AUTO ALLIANCE* GLOBAL AUTOMAKERS* MICROSOFT* TESLA AUTODESK* GMC MIGHTY AI TOYOTA AUTOLIV GOKID MINI TOYOTA RESEARCH INSTITUTE BMW HONDA MITSUBISHI TRAFFIC TECHNOLOGY SERVICES BOLLINGER MOTORS HONDA INNOVATIONS* NETEERA TECHNOLOGIES TU SIMPLE BUICK HYUNDAI NISSAN U.S. DEPARTMENT OF JUSTICE CADILLAC INFINITI NVIDIA URB-E CEREBRI AI INNOVIZ TECHNOLOGIES OPTIMUS RIDE VERIZON CHEVROLET INTEL ORACLE VISA* CHRYSLER JAGUAR PHANTOM BIKES VOLKSWAGEN CNET JEEP POLARIS SLINGSHOT VOLVO COSMIC MOTORS KCRW PORSCHE VULOG COX AUTOMOTIVE KPMG* PROPELLA ELECTRIC BIKES WAYMO DELOREAN AEROSPACE, LLC LACKS ENTERPRISES* RAM WAYRAY DISNEY LAND ROVER REDSPACE WHAT3WORDS DODGE LAUNCH FORTH RIDECELL WIRED ENGADGET LEAR SAE INTERNATIONAL* YAMAHA EVGO LEGO SALEEN AUTOMOTIVE INC. ZUNUM AERO *2017 SPONSORS 14
PHOTO: INFINITI QX50 DEBUT
“Auto shows are where the boldest, most daring, least practical concept cars
dazzle crowds with diverse and esoteric visions of the future. But thanks to the rise of
electric-only vehicles and driver assistance technology, the cars of tomorrow on display
at the 2017 L.A. Auto Show are beginning to look a lot more like the cars of today.”
15 CNBCFOUR DAYS OF PRESS & TRADE EVENTS
Nov. 27-30
AutoMobility LA Signature Events Onsite Exhibitor/Sponsor Events Offsite Activations/Events
Design & Developer Challenge presented by Microsoft Buick/GMC Dealers Breakfast ALG True Car Event at GRAMMY Museum
Design & Developer Social Chrysler Media Reception featuring the Chrysler Pacifica Chevrolet Media Reception at Zynderia Studios
Hackathon presented by Honda Innovations ESPN Ruedas Awards Ford/Lincoln Media Reception at Dream Hotel
Kickoff Party Green Car of the Year Award presented by Green Car Journal Hyundai Party at Novo
Motoring Invitational celebrating Prestone Green Connected Car/Luxury Car/SUV Finalists by Washington Auto Show Infiniti Media Reception at Jet Center
Networking Reception (Technology Pavilion Exhibits) KPMG Analyst Summit Jaguar Land Rover Media Reception at H.D. Buttercup DTLA
Test Drives Mercedes-Benz Project ONE VIP Reception Kelley Blue Book Best Buy Awards at Vibiana
Top Ten Automotive Startups Reception presented by Magna International, Inc. Middlecott Sketchbattle presented by BASF Motor Trend Party at The Petersen
“Most Loved Vehicle Awards” Media Reception presented by Strategic Vision SBD Automotive Networking Reception at Prank Bar
Motor Press Guild Award Finalists Subaru Media Reception at L.A. Live Event Deck
Nissan Luncheon Volkswagen Media Reception at NeueHouse
Porsche VIP Event Volvo Social Media Influencer Event at the L.A. Memorial Coliseum
SBD Guided Tours of AutoMobility LA
Securing Mobility Summit (a Suits & Spooks event)
The Grand Tour Mayhem Hall Pub presented by Amazon Prime
Toyota Fuel Cell Breakfast
UCLA School of Management Event
Vulog Networking Reception
16"There’s no question that this is
the show where automakers
want to talk about alternative
fuel and alternative power
trains…in California especially,
it's such a hot segment."
17 PHOTO: BMW GROUP PRESS CONFERENCE AT AUTOMOBILITY LA BLOOMBERGTHREE DAYS OF BREAKING NEWS
37 announcements over the course of AutoMobility LA
Tuesday (Auto-Tech Announcements) Thursday (Vehicle Debuts & Automaker/Media Announcements)
Analog Devices Ampere
AutoMobility LA Top Ten Automotive Startups Award Arcimoto
Hyundai Aria Group
Microsoft Green Car of the Year Award Winner
Vulog Kia
Most Loved Vehicles in America Award
Wednesday (Vehicle Debuts & Automaker/Media Announcements) Nissan
AutoMobility LA Design & Developer Challenge Judges’ Pick Award Phantom Bikes
AutoMobility LA Hackathon Winner Announcement Polaris Slingshot
BMW Group REDSPACE
Hyundai Saleen Automotive
Jeep SONDORS
Launch Forth Toyota
Lexus Toyota Fuel Cell
Lincoln Washington Auto Show Green Connected Car/Luxury Car/SUV of the Year Finalists
Mazda
Mercedes-Benz
Mitsubishi
Motor Press Guild Award Finalists
Nissan
North American Car, Truck and Utility Vehicle of the Year Finalists
Ruedas ESPN Awards
Porsche
Volvo
18PHOTO: MAZDA PRESS CONFERENCE
“Los Angeles is America's unofficial car capital, and the LA Auto Show
(rechristened Automobility LA last year for the media preview portion)
always brings out impressive debuts.”
PCMAG
19VEHICLE DEBUTS
71 Debut Vehicles Featured in Los Angeles
World Debuts North American Debuts Auto Show Debuts
Ampere One Porsche 718 Cayman GTS Audi A8 Porsche Cayenne S BMW Concept 8 Series
Arcimoto FUV Signature Series #0 Porsche Panamera Turbo S E-Hybrid BMW 6 Series Gran Turismo Porsche Cayenne Turbo Chrysler Pacifica Hybrid Revability Advantage
Aria Group FXE Sport Turismo BMW Concept X7 iPerformance Volkswagen I.D. Crozz Chrysler Pacifica Hybrid VANkulture
BMW i8 Roadster REDSPACE Prototype BMW i Vision Dynamics Volkswagen I.D. Hatchback Chrysler Pacifica S
BMW M3 CS Saleen Automotive S1 BMW i3s Volvo XC40 Polaris Slingshot
Buick LaCrosse Avenir SONDORS Vehicle BMW M5 V90 Cross Country Ocean Race
Chevrolet Corvette ZR1 Convertible Subaru Ascent Chevrolet Corvette
Infiniti QX50 Subaru BRZ tS Genesis G70
Jeep Wrangler Subaru WRX Type RA Hyundai Kona
Land Rover Range Rover SVAutobiography Toyota FT-AC Concept Infiniti QX80
Lexus RX 350L 3-Row Volkswagen Tiguan R-Line Jaguar I-PACE eTROPHY Racecar
Lincoln MKC Kia Sedona
Lincoln Nautilus (MKX) Land Rover Discovery SVX Concept
Mazda6 Land Rover Range Rover PHEV
Mazda RT24-P Prototype Race Car Land Rover Range Rover Sport PHEV
Mercedes-Benz CLS Land Rover Range Rover Sport SVR
Nissan “Star Wars” Concept Vehicle 1 Lexus LX 570 2-Row
Nissan “Star Wars” Concept Vehicle 2 Mazda Vision Coupe Concept
Nissan “Star Wars” Concept Vehicle 3 Mercedes-AMG GT 4
Nissan “Star Wars” Concept Vehicle 4 Mercedes-AMG Project ONE
Nissan “Star Wars” Concept Vehicle 5 Mercedes-Benz GLC F-Cell
Nissan “Star Wars” Concept Vehicle 6 MINI Electric Concept
Nissan “Star Wars” Concept Vehicle 7 Mitsubishi Eclipse Cross
Porsche 911 Carrera T Nissan KICKS
Porsche 718 Boxster GTS Porsche Cayenne
20PHOTO: VULOG — AUTOMOBILITY LA TECHNOLOGY PAVILION EXHIBITOR
“…the focus in the auto industry
has been more on technology
than metal. In fact, I believe the
industry symposium occurring
now in LA — AutoMobility LA —
is more important for investors
than the auto show itself.”
21 THE STREETAUTO-TECH ANNOUNCEMENTS
Ranging from autonomy to subscription services
BMW Group announced it will transform itself into a mobility services provider. Local Motors’ Launch Forth announced its debut as an enterprise-level software as a service
(SaaS) platform focused on helping companies accelerate their product development process by
Cadillac expanded its BOOK luxury vehicle subscription service to Los Angeles allowing tapping into a shared community of innovators from around the globe to collaborate on ideas,
subscribers to choose any vehicle (includes maintenance and insurance). solve problems and create solutions for challenges both big and small.
General Motors featured its fastest Corvette ever: the 755-horsepower ZR1 Convertible. Microsoft launched a location-based services feature that will give its enterprise customers
access to geographical data captured from the millions—and growing—connected sensors
Hyundai and Smartcar announced their pilot program called Blue Link® All-Access that will found on cars, commercial trucks and other smart devices; the feature will be integrated into
work with California businesses in the first half of 2018; the program will allow mobile car Microsoft’s Azure cloud platform.
washing, grocery delivery and on-demand fuel delivery companies to securely access Hyundai
vehicle functions, which include the vehicle’s location, remote locking/unlocking and data Nissan partnered with the Star Wars franchise to better explain semi-autonomous driving
such as mileage. capabilities to consumers and talk about what “self-driving” means for today and tomorrow.
Infiniti and Mazda both introduced new internal combustion engines, the VC-Turbo and Tesla’s Model 3 EV made its auto show debut; Tesla exhibited on the show floor alongside other
Skyactiv-X, respectively. automakers for the first time.
Intel CEO Brian Krzanich announced a partnership with Warner Brothers to create Toyota Motor North America announced plans to build the nation's first commercial-scale 100%
“immersive experiences” inside robotic cars by projecting movies and games on the inside of renewable power plant in California using manure from dairy farms in the state and capturing its
car windows as passengers travel; this is the first partnership of its kind. methane to generate water, electricity and hydrogen. The plant, projected to come online in 2020,
will be located at the company's operations at the Port of Long Beach, where Toyota is testing its
Lexus introduced the latest version of its Lexus Safety Sense system, LSS+A, which takes a zero-emissions hydrogen fuel-cell semi truck on daily runs of around 200 miles.
big step toward autonomy by steering and braking to a stop to avoid impact.
Volvo launched Care, an all-inclusive, negotiation-free subscription service with the new XC40.
Lincoln launched a new subscription-based service that will allow customers to lease any of
its vehicles on a month-by-month basis as part of a new suite of services aimed at offering Vulog announced its Open Mobility Platform, a product focused on fostering growth of new
flexibility and converting buyers. mobility operators.
Lincoln announced a new nomenclature for its vehicles starting with the Nautilus (formerly Waymo CEO John Krafcik announced that the company is ready to put passengers in self-driving
MKX). cars — without an accompanying test or backup driver.
2223 PHOTO: ”ELECTRONICALLY SHARED” PANEL AT AUTOMOBILITY LA CONFERENCE
TWO DAYS OF INSIGHTFUL PRESENTATIONS
Featuring more than 40 experts across 15+ sessions around artificial intelligence, autonomy, cybersecurity and more
Keynotes Featuring experts from companies, including:
Brian Krzanich, CEO of Intel Aurora Innovation
Jan Carlson, Chairman, President and CEO of Autoliv, Inc. Autoliv
John Krafcik, CEO of Waymo City of Los Angeles Department of Transportation
Peter Schwarzenbauer, Board Member, BMW Group DeLorean Aerospace, LLC
Tom Gebhardt, CEO of Panasonic North America Designworks, A BMW Group Company
Grimm
Panels, Interviews & Fireside Chats Electrify America
Meaning of Mobility EVgo
Electrically Shared Fair
The Future of Human Driving Flow Automotive
The Battle of the Battery Honda Innovations
Electric Vehicles: From Romance to Dominance LEAR
Roadside Ransomware: Fact or Fiction? Los Angeles Clean Tech Incubator
Survival Instinct: Dealers Fight Back Lucid Motors
Autonomous Tomorrow Maven
The Heart of the Autonomous Car Mercedes-Benz Energy
Look Both Ways — The Intersection of Microsoft
Horizontal and Vertical Transportation NVIDIA
Demystifying AI for Automotive Optimus Ride
Hit or Miss: Busting Road Safety Myths RIDECELL
Safety Without Compromise Strategy Analytics
Innovation Through Collaboration Toyota Research Institute
Design’s Power to Shape the Future TuSimple
U.S. Department of Justice
Competitions Waymo
Hackathon WIRED
Top Ten Automotive Startups Vulog
Design & Developer Challenge Presentations Zunum Aero 24“The city of L.A. has a ton of data, and
one of the most important initiatives that
they could take on is to open up
that data for anyone to use.”
ARDY RAHMAN
25 PHOTO: HONDA INNOVATIONS EXECUTIVES WITH THE WINNERS OF THE AUTOMOBILITY LA HACKATHON TribalScale, Hackathon ParticipantAUTOMOBILITY LA HACKATHON
AutoMobility LA’s inaugural Hackathon, presented by Honda Innovations, became the first-ever hack hosted by an auto
show. For this year’s challenge, a talented group of 100 developers had 24 hours on November 27-28 to use the 2018
Honda Odyssey as well as data, APIs and software provided by the City of Los Angeles, Los Angeles Department of
Transportation and Honda Innovations to address mobility issues that dynamic cities face when hosting large, international
events.
Tribal Scale's predictive driver assistance platform, that allows the City of Los Angeles to anticipate traffic collisions and
arrive on scene within 30 seconds, won the grand prize of $7,500. Team Wing's application named WING, which utilizes
publicly-owned transportation and parking data to alleviate vehicle congestion during high traffic events, earned second
place, while EPAM Systems' submission, an in-car intelligent assistant, was awarded third place.
Judges for 2017
Erik Robinson, Vice President at American Automobile Association (AAA) — Auto Club Enterprises
John Moon, Managing Director of Strategic Partnerships at Honda Innovations
Olabisi Boyle, Senior Director of IoT Global Connected Car at VISA
Roberto Baldwin, Senior Editor at Engadget
Seleta Reynolds, General Manager at Los Angeles Department of Transportation
Winning Teams in 2017
EPAM Systems
Team Wing
Tribal Scale (Grand Prize Winner)
26"We are very glad to be named the top automotive
startup at AutoMobility LA. This is the recognition of
our world-rocking efforts. Automotive industry is a
prime field for AR to unleash its full potential, and we
work hard to be at the forefront of this wave.”
VITALY PONOMARE
27 CEO & Founder, WayRayTOP TEN AUTOMOTIVE STARTUPS
Each year, AutoMobility LA selects ten startups with the potential to shape the automotive industry. This
year’s shortlist featured true standouts among an increasingly crowded field of companies emerging in the
automotive space. The top ten were selected based on vision, innovation, unique perspective and the
likelihood of technology adoption and success.
The winners of this year’s Top Ten Automotive Startups Competition presented by Magna International, Inc.
received prizes equivalent to more than $200,000; prizes were provided by Audi, Elektrobit, Microsoft,
NVIDIA and Porsche Consulting. The grand prize winner participated in an advisory session with the
judges, had the opportunity to attend the Extreme Tech Challenge (XTC) and received a $15,000 cash
award to help further grow their business.
Top Ten Automotive Startups in 2017:
Cerebri AI
EV Safe Charge
GhostWave
GoKid
Innoviz Technologies
Mighty AI
Neteera Technologies
RIDECELL
SPLT
WayRay (Grand Prize Winner)
28PHOTO: SCENE FROM HONDA ADVANCED DESIGN & TRIGGER CONCEPT “We are at this cusp of a big change in technology…we’re moving away from just ‘what does the car look like on the outside, what does the car feel like on the inside’ to all things about the human-machine interface and these big systems that are controlling traffic around the city.” JASON YIM Trigger, Design & Developer Challenge Participant 29
DESIGN & DEVELOPER CHALLENGE Earlier this year, AutoMobility LA invited professionals from automotive and beyond to look far into the future and imagine what life in Los Angeles would be like if the city were to host a major global sporting event in the year 2060 in its annual Design & Developer Challenge presented by Microsoft. Participants of this year’s challenge created conceptual plans on how 20 million citizens, athletes, volunteers and visitors will get around using new and existing public, private and alternate modes of mobility. Five teams were selected to present their concepts to industry and media professionals attending AutoMobility LA on Nov. 29, including a panel of judges. Once the winner of the Judges’ Pick award was announced, industry and media professionals from around the world were able to review all the entries and vote for their favorite concept on automobilityla.com. The winner of this year’s Industry Pick award was announced on Dec. 11, along with the People’s Pick award that the public voted for on laautoshow.com. Participating Teams in 2017: BYTON Design oiio Cunningham Concept Design Qoros Design GK Design International Inc. Systematica Herman Miller URB-E Honda Advanced Design & Trigger ZGF Architects Launch Forth, Allianz, Ottobock, Red Bull & International Paralympic Committee Judges for 2017: Chris Down, Senior Vice President & Global Brand General Manager at Hot Wheels at Mattel, Inc. Clay Dean, Chief Innovation Officer at Under Armour Danny Stillion, Partner & Executive Design Director at IDEO Jamie Sciturro, Solution Executive at Autodesk Riccardo Giraldi, Principal Creative Director at Microsoft NEXT Seleta Reynolds, General Manager at Los Angeles Department of Transportation Stewart Reed, Transportation Design Department Chair at ArtCenter College of Design 30
“As the big car companies' race toward the
electric and self-driving future, there's growing
competition for the personal transportation
world. Think everything from skateboard to
three-wheeler. There is intense demand for small
personal conveyances…These new vehicles
currently appeal to the young, but they could
help provide mobility or ease transportation for
older and disabled people. The hope of many in
this mini-industry is that as cars go autonomous
the roads will get safer for smaller vehicles.”
NPR
31 PHOTO: URB-E OUTDOOR ACTIVATION AT AUTOMOBILITY LAGO
With cities around the world adopting multimodal transportation systems, leading automakers and
startups are developing new ways for people to get from point A to B. These innovative solutions were on
display at GO — a destination on the show floor dedicated to featuring the latest in smart mobility.
Situated in South Hall Atrium and the Breezeway, GO showcased personal mobility devices, rideables, apps
and more during AutoMobility LA and the Los Angeles Auto Show.
Featured Innovations: Featured Brands:
Electric bicycles Micro Kickboard
Electric scooters Phantom Bikes
Stand-up electric vehicles Propella Electric Bikes
Razor USA
URB-E
32PHOTO: KIA PRESS CONFERENCE AT AUTOMOBILITY LA 33
MEDIA IN ATTENDANCE
TOP PRINT & ONLINE
Associated Press
TOP BROADCAST
ABC
LIFESTYLE
Designboom
31,725 NEWS STORIES
*
Buzzfeed CBS Esquire *as of 12.15.17
Consumer Reports CNN GQ
Los Angeles Times ESPN Hollywood Reporter
Mashable FOX InStyle
173
New York Times KTLA Maxim
Time, Inc. NBC Men’s Health *
U.S. News & World Report Telemundo Robb Report
USA Today Univision Vogue
BILLION IMPRE SSIONS
*as of 12.15.17
AUTOMOTIVE-FOCUS TECH-FOCUS BUSINESS
Automobile Magazine
Automotive News
CNET
Digital Trends
Bloomberg
Business Insider
AutoMobility LA and LA Auto Show saw a
Autoweek Engadget CNBC year-on-year increase of traditional and
Car and Driver PCMag Investor’s Business Daily social visibility by nearly 6%.*
Edmunds Recode Forbes *Prime Research 2017
Jalopnik SlashGear Fortune
Motor Trend TechCrunch NPR
Road & Track The Verge Reuters
The Drive WIRED Wall Street Journal
34NATIONAL MEDIA BUZZ
“The Los Angeles Auto Show has long been “It takes a lot to be considered outrageous in the “Automakers often debut their most fuel-efficient
known as a showcase for sports cars and City of Angels, but some auto manufacturers vehicles at the Los Angeles Auto Show, and this
alternative-powered vehicles like hybrids, stepped up at the 2017 Los Angeles Auto Show, year is no exception.”
electric-cars and even hydrogen cars. But this producing vehicles that are eye-catching,
week, the stars seem to be bigger, thirstier and groundbreaking, and even attempting to change
brawnier.” the car ownership experience as we know it.”
“This year's LA Auto Show definitely had its stand “The Los Angeles Auto Show is in full swing and
out cars…All these cars and concepts were cool, but automakers are showing off new updates of hot-
there wasn't some game-changing technology that selling vehicles and the debut of a batch of sexy
was introduced to overtly change the world (car new cars, SUVs and trucks.”
CEOs nowadays often ape the tech world bombast).
Walk around the show and you'll find some
technology and advances that aren't necessarily
sexy but are changing the way we move around.”
LIFESTYLE MEDIA BUZZ
“For decades, automakers have flocked to the “An emerging growth area for entertainment – “The 2017 Los Angeles Auto Show kicked off late
annual Los Angeles Auto Show…to highlight the captive audience in the upcoming wave of last week. Hundreds of cars and trucks perch on
some of their most beautiful luxury cars and driverless vehicles – will be spotlighted at the extravagant display stands, all vying for your
SUVs. And as the trajectory of the automotive LA Auto Show today through December 10.” attention. Some vehicles are making their
industry will most surely change over the next national or international debuts, others have been
several years, the City of Angels has also become revealed elsewhere but are so striking, we can’t
the place to debut innovations in technology, look away.”
service, and even new forms of vehicle
ownership.”
“You can tell that L.A. (and CES) is mattering “Tesla's $200K roadster? Gotta wait awhile, but
more because the mix of cars and brands shown there's plenty for showbiz gearheads Dec. 1-10 at
is diverse. Thematically this year’s L.A. event the L.A. Convention Center.”
highlights tech, futuristic thinking, and autonomy,
with lots of hybridization and pure EVs in the mix.”
35AUTOMOTIVE MEDIA BUZZ
“That pretty much sums up the 2017 L.A. Auto “This year’s Los Angeles Auto Show gave us a “It wouldn’t be a proper Los Angeles Auto Show
Show, which features everything from inexpensive whole bunch of sweet new cars to put our holiday without a variety of luxury high-performance cars
crossovers like the Nissan Kicks and Hyundai Kona wishlist.” on display, and this year was no exception. From
to high-powered exotics like the BMW i8Roadster production cars to concepts and from the exotic
and Chevy Corvette Convertible. All that is lacking, to the everyday, the show proved enthusiasm for
really, is anything sporting a pickup bed. But driving is still alive and well amid the threat of
perhaps that's par for the course in Los Angeles.” soulless autonomous pods taking over the
future of transportation.”
“Consider it fitting that this year’s Los Angeles “It's ironic that in a town that routinely ranks in
Auto Show features several convertibles, stylish the top five most vegan-friendly cities in the
high-dollar luxury cars, and a remastered off-road America, so many major car debuts at its annual
classic. This is sunny California, after all, and any auto exhibition can be described as nothing short
of our favorites from the show would look right at of Grade A USDA red meat.”
home on L.A.’s car-conscious streets.”
TECH MEDIA BUZZ
“Los Angeles is a city that runs on rubber, so the “The vast majority of the thousand cars on display “Every car show gravitates toward a theme, and
auto show here is especially relevant to its at the Los Angeles Convention Center are powered at the LA Auto Show 2017 this week it was clear:
residents...as we start the transition from a world by traditional gasoline engines and offer seating for SUVs were the vehicle to debut. From spritely
dominated by individually owned vehicles and at least five passengers. But the heightened urban crossovers, through midsize and full-size
enter a brave new business model of Mobility as presence of EVs and announcements about new trucks, through to super-luxe transportation for
a Service, driving isn’t all about being behind the car-sharing programs show that carmakers are the 1-percent, there’s no sign that America’s love-
wheel any more.” turning the page in the old playbook.” affair with Sports Utility Vehicles is anywhere
close to ending. However, that’s not to say it was
all the LA show was good for. “
“The Los Angeles Auto Show was once a footnote in “Next week, when we all emerge from our
comparison to the North American Auto Show in Thanksgiving-induced food comas, the
Detroit. Since the demise of Detroit’s dominance, Los Angeles Auto Show serves up another
however, LA has garnered a great deal of kind of feast, a table full of hotly anticipated
significance.” cars, and likely some surprise unveilings.”
36WHERE AUTOMAKERS &
HOLLYWOOD MEET
SESAME STREET, TOP CHEF JUNIOR AND DANCING WITH THE STARS JOINED CHRYSLER
37 FOR ITS PACIFICA HYBRID ANNOUNCEMENTS AT AUTOMOBILITY LASTARS & SIGHTS AT THE SHOW
CELEBRITIES
Anders Holm | actor (Workaholics)
Andrew Bogut | pro athlete (Los Angeles Lakers)
Arnold Schwarzenegger | actor, politician, producer (Terminator)
Barbra Streisand | actress, singer, songwriter (Funny Girl)
Colin Ford | actor (Under the Dome, We Bought a Zoo)
Daniel Corey | VR influencer, writer (Image Comics)
Danilo Gallinari | pro athlete (Los Angeles Clippers)
Dmitry Almazov | influencer, musician, producer (Bobina)
Doug E. Fresh | musician, producer (Sony Music)
Dustin Brown | pro athlete (Los Angeles Kings)
J.B. Smoove | actor, comedian, voice actor, writer (Curb Your Enthusiasm)
Jordan Clarkson | pro athlete (Los Angeles Lakers)
Justin Turner | pro athlete (Los Angeles Dodgers)
Katherine Kelly Lang | actress (The Bold and the Beautiful)
Kerry King | musician (Slayer)
Magnus Walker | car collector, fashion designer (Serious Clothing Brand)
Marcellus Wiley | pro athlete (Buffalo Bills, San Diego Chargers, Dallas Cowboys, Jacksonville Jaguars)
Maria Sharapova | pro athlete (Olympian, Winner of US Open, French Open, Australian Open, Wimbledon)
Micah Fowler | actor (Speechless)
Parker | influencer (YouTube)
Ryan Kelley | actor (Mean Creek, Ben 10)
Salomondrin | influencer (YouTube)
Steven Jackson | pro athlete (St. Louis Rams, Atlanta Falcons, New England Patriots)
Vanessa Lachey | actress, model (Entertainment Tonight, Dancing With the Stars)
38PHOTO: MARIA SHARAPOVA WITH THE 718 CAYMAN GTS AT THE PORSCHE PRESS CONFERENCE AT AUTOMOBILITY LA 39
ABOUT LOS ANGELES AUTO SHOW Following AutoMobility LA, the Los Angeles Auto Show welcomes Southern Californians to Los Angeles’ biggest annual gathering. Over the course of ten jam-packed days, visitors come together to celebrate car culture, connect with their favorite automotive brands, test drive the latest vehicles, explore the nation’s largest public aftermarket showcase and even discover rideables and transportation services that are changing the way we get from point A to B. PHOTO: WALL-MOUNTED 2018 FORD GT 40
PHOTO: FORD F-150 “DUELING RAPTORS”
AN EXPERIENTIAL
MARKETPLACE
41PHOTO: 2018 JEEP WRANGLER
A PLACE TO DISCOVER
NEVER-BEFORE-SEEN VEHICLES
42NEW WAYS TO GET FROM A TO B 43 PHOTO: REDSPACE CONCEPT VEHICLE
VIP GUIDED TOURS PHOTO: AUTOMOTIVE EXPERT GUIDES VISITORS DURING VIP GROUP TOURS 44
PHOTO: TEST DRIVES AROUND THE LOS ANGELES CONVENTION CENTER
TEST DRIVE 100+ NEW CARS
45PHOTO: REZVANI TANK IN THE GARAGE (LA AUTO SHOW’S AFTERMARKET SHOWCASE)
WORLD-RENOWNED
CUSTOMIZERS AND TUNERS
46A PLAYGROUND FOR L.A. 47 PHOTO: DRIVING SIMULATION PRESENTED BY VOLVO
PHOTO: POLARIS SLINGSHOT EXPERIENCE
ACTIVATIONS Acura NSX GT3 Experience
American Supercar: Experiencing the Ford GT
Jaguar Art of Performance Tour
Jaguar Formula-E Racing
Cadillac Carpool Karaoke Kia Sport Utility Gym
Camry Movie Chase Thrill Ride Land Rover Above and Beyond Tour
Dodge Demon Drag Race Challenge Mercedes-Benz Iron Shockl Mountain
Genesis PGA Open Nissan & Star Wars Droid Repair
Hyundai Racing Challenge Polaris Slingshot Experience
Xbox & Forza Motorsport Gaming Lounge 48PHOTO: ACURA NSX GT3 EXPERIENCE
INSIGHTS
Each year, we invite experts to find out who comes to the show, where they go,
what they like most, why they attend and how we can grow. In 2017, Foresight
Research and Eventbrite surveyed visitors to provide us and our stakeholders
with the insights and demographics shared in this report.
All local resident figures are from Market Test 2017 (500 local area households) / local population of US Census 2015. Local area attendees are from Market Test 2017 (208
49 local persons who attended LA Auto Show). The 2016-2017 market norm is from a base of 2,311 attendees to any of 57 measured auto shows.ATTENDEE DATA • 77% attended because the show is fun and entertaining* • 73% attended to see one/more newly-launched vehicles* • 63% attend to see concept cars on display* • 90% attended with friends, children and/or spouse** • 94% of attendees rated their experience positively** • Average time spent at the show was 5 hours (compared to 3.5-hour season average)* Top 5 Events Los Angeles Auto Show Attendees Visit** • Dodger games (35%) • LA County Fair (29%) • Clippers/Lakers/Kings (26%) • Long Beach Grand Prix (12%) • Coachella (7%) Top 5 Important Display Elements* • Ability to access/sit in the vehicles (79%) • Having a full selection of vehicles to choose from (70%) • Having the vehicle I’m interested in (70%) • Concept cars on display (67%) • Product specialists were well-informed (59%) *Foresight Research 2017 Report **Eventbrite 2017 Survey 50
SHOPPING AT THE SHOW • 63% of attendees intend to purchase a vehicle within the next 12 months* • 33% of attendees generate significant downstream impact on other buyers’ purchase and lease decisions* • Compared to those in the local market, show visitors in the market for a new vehicle skew significantly toward certain luxury brands (BMW, Audi, Mercedes-Benz)* • Midsize SUVs, crossovers and pickup segments are directionally more likely to be on attendee consideration lists among 12-month intenders at the show* • Diverse array of brands were at the top of consideration list additions (Ford, Kia and Toyota were for full line, while Tesla and Audi for luxury)* 51 *Foresight Research 2017 Report **Eventbrite 2017 Survey
IMPACT ON PURCHASE
CONSIDERATION
Visitors continued to both add to and refine their
shopping lists as a result of the show.*
+- 38%
ADDED BRANDS TO
THEIR CONSIDERATION
LIST
Q1: As a result of attending the auto
show, have you added any brands to
your consideration list that you
weren't previously considering?
Data Source: Market Test n= 208 *Foresight Research 2017 Report
13%SUBTRACTED
BRANDS FROM
THEIR LIST
Q2: As a result of attending the
auto show, have you deleted or
subtracted any brands that you
were previously considering?
52INFLUENCERS
The show attracts new car influencers (sources of word of mouth) at
rates significantly higher than among the local population; 32% increase
in influential attendees at the show compared to 2016.*
Q: Within an average year, how many people do you give recommendations to? (Excluded: DK/Refused)
Shouters (16+)
High Influencers (10-15)
Talkers (6-9)
Low Influencers (1-5)
Silents (0)
n= 208 n= 500
53 Data Source: Market Test n= 208 *Foresight Research 2017 ReportDEMOGRAPHICS For over a century, Angelenos have flocked to the show to discover the latest debuts by the world’s leading automobility brands and to experience all their favorite makes and models, up-close and personal. The 110-year-old show remains a solid platform for clients to reach a highly-influential audience living in Southern California, the nation’s largest car-buying market*. *J.D. Power 2017 54
RESIDENCE
Attendance by L.A County residents increased
by 26% compared to 2016.*
Out of Area
L.A. County Residents
55 Data Source: Market Test n= 208 *Foresight Research 2017 Report Surrounding County ResidentsLOCAL RESIDENTS
U.S. Census
GENDER
14% increase in female attendees at
the show compared to 2016.*
Q: What is your gender?
ATTENDEES
Female
Male
Data Source: Market Test n= 208 *Foresight Research 2017 Report 56AGE
60% of attendees are under the age of 55.*
18-34 35-54 55+
57 Data Source: Market Test n= 208 *Foresight Research 2017 ReportATTENDEES
ETHNICITY
Show attendees sampled are more likely to be Caucasian or Asian
versus the local population.*
Q: Please indicate your ethnic background or racial group.
Other
Asian/Pacific Islander
LOCAL RESIDENTS
Hispanic/Latino
U.S. Census
African American
Caucasian
Data Source: Market Test n= 208 *Foresight Research 2017 Report 58LOCAL RESIDENTS
U.S. Census
ATTENDEES
EDUCATION
78% of show attendees have a university degree
(10% increase compared to 2016).*
Q: What is the highest level of education you have completed?
High School or less
Some College or Associate's Degree
Bachelor's Degree
Graduate or Professional Degree
59 Data Source: Market Test n= 208 *Foresight Research 2017 ReportINCOME
The show’s attendees are more affluent than the local market.*
Q: For classification purposes only, what is your household’s total
annual income before taxes? (Refused excluded)
Under $25,000
$25,000 to $49,000
$50,000 to $99,000
$100,000 to $149,000
$150,000 to $199,000
$200,000+
ATTENDEES
LOCAL RESIDENTS
U.S. Census Data Source: Market Test n= 208 *Foresight Research 2017 Report 60SOCIAL STATS
Growth (across all LA Auto Show social platforms YOY 2016 to 2017)
• Instagram 63%
• LinkedIn 39%
• Facebook 16%
• Twitter 4%
Follower Insights (AutoMobility LA and Los Angeles Auto Show, Nov. 27 - Dec. 10)
• 1.5M impressions from LA Auto Show’s Twitter account (not including partners, general public, etc.)
• 2.6M impressions from LA Auto Show’s Instagram account (not including partners, general public, etc.)
• 3.3M video views on LA Auto Show’s Facebook account (not including partners, general public, etc.)
• Social media followers used Facebook most often, closely followed by Instagram*
Comparisons
• LA Auto Show has over 40K Instagram followers while Detroit has less than 18K (as of December 13, 2017)
• LA Auto Show has more than 61K Twitter followers while New York has slightly more than 38K (as of December 13, 2017)
Top Five Countries Tweeting #LAAUTOSHOW in 2017
TWEETS
United States
Mexico
India
United Kingdom
Canada
61 *Foresight Research 2017 Report **Eventbrite 2017 SurveySOCIAL POSTS
Top Instagram Posts Top Twitter Posts
11.27.2017 - 12.10.2017 11.27.2017 - 12.10.2017
622018 AUTOMOBILITY LA
Nov. 26-29
2018 LOS ANGELES AUTO SHOW
Nov. 30-Dec. 9
automobilityla.com | laautoshow.com
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