2021 HIGHLIGHTS - National Canadian Film Day

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2021 HIGHLIGHTS - National Canadian Film Day
2021 HIGHLIGHTS
2021 HIGHLIGHTS - National Canadian Film Day
NCFD 2021 was an exceptional experience for us here at Wawasayg... The
attention that REEL CANADA was able to offer our small northern Ontario film
festival was amazing. Our Indigenous programmers were able to present contexts
for viewing, allowing for films from both Indigenous and non-Indigenous filmmakers
to be screened for all audiences.
 — Clayton Windatt, Wawasayg Festival &
 Zakide Collective, North Bay, ON
2021 HIGHLIGHTS - National Canadian Film Day
EXECUTIVE SUMMARY
• Over 740 community partners across Canada and 28 countries around the world participated in
 this year’s NCFD!

• More than 2.5 million Canadians watched a Canadian film from home.
• Light(s) at the End of the Tunnel, 11 new short films commissioned by REEL CANADA and Netflix,
 was our flagship programme. The world premiere of these films was viewed over 3,000 times on
 the day.
• Special events included:
 • A Tribute to Christopher Plummer, co-presented by festivals from coast to coast.
 • Meatballs screening, co-presented by Oakville Festivals of Film & Art, featuring a Q&A with
 director Ivan Reitman and stars Kate Lynch (Roxanne) and Jack Blum (Spaz).
 • A special screening of You Are Here: A Come From Away Story for new Canadians, to
 commemorate the 20th anniversary of 9/11. The film garnered more than 4,500 views and
 was followed by a Q&A with director Moze Mossanen.
 • Indigenous-made programming was showcased across the country, including the work of
 Sonia Bonspille Boileau (Kanien’kehá:ka), Alanis Obomsawin (Abenaki), Adam Garnet Jones
 (Cree/Métis), Skawennati (Kanien’kehá:ka), Alethea Arnaquq-Baril (Inuk), and more.
 • International screenings in 28 countries, including Algeria, Democratic Republic of Congo,
 Kuwait, United Arab Emirates, Austria, France, Latvia, Norway, UK, Hong Kong, Sri Lanka,
 Thailand and Vietnam.

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2021 HIGHLIGHTS - National Canadian Film Day
EXECUTIVE SUMMARY
 • Specially curated programming was provided on our free festival platform to over 230 retirement
 residences and long term care homes, over 165 Royal Canadian Legions and more than 35 Canadian
 Armed Forces bases.
 • Over 8,000 students participated in RCtv, our anti-racism livestream for youth, featuring an
 interactive discussion with filmmakers Charles Officer (Mighty Jerome) and Sonia Bonspille Boileau
 (Rustic Oracle).
 • Our online films, livestreams and Q&As (hosted in partnership with 45+ film festivals across the
 country) garnered over 50,000 views.
 • Over 60 filmmakers, stars and industry professionals participated in Q&As and other special
 programming, including Atom Egoyan, Don McKellar, Philippe Falardeau, Kathleen Hepburn, Elle-
 Máijá Tailfeathers (Blackfoot/Sámi), Veronica Tennant, Colm Feore, Mina Shum, Patricia Rozema,
 Danis Goulet (Cree/Métis), Joyce Wong, Tantoo Cardinal (Cree/Métis), and many others.
 • Every major broadcaster and streamer in Canada participated by programming a wealth of Canadian
 content during the week of NCFD.
 • The day generated 836 media stories and enormous social media engagement, making us trend
 #1 on Twitter for the 5th consecutive year.

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2021 HIGHLIGHTS - National Canadian Film Day
INTRODUCTION
This year’s theme, Light at the End of the Tunnel, came to us Light(s) at the End of the Tunnel (11 short films by 15
naturally — it articulated what we were all feeling and hoping emerging talents) was born. With it, we planted some seeds
for: a brighter future ahead and an end to the long, dark that we hope will continue to grow and blossom for many
winter we’ve all endured. years to come. We invested in a new way in the industry that
 we’ve promoted and championed for nearly two decades. It
For the second year in a row, we knew that NCFD would felt like just the shot of hope we all needed at this moment.
take place mostly online. We knew that we could assemble
a great list of films to make Canadians feel inspired, uplifted And we hope that we’ll be hearing more from these
and hopeful. We knew we would deliver a fantastic day and promising young filmmakers for many more National
hoped our huge network of dedicated community partners Canadian Film Days to come.
would welcome the opportunity to participate again.
But truthfully, we didn’t know what to expect in terms of
engagement and participation in a “Zoomed out” world.

Well, we’re delighted to say that over 2.5 million Canadians Jack Blum
and over 740 community partners celebrated the incredible Executive Director
achievements of our nation’s filmmakers with online
screenings, watch parties, livestreams and more. As always,
Canadians everywhere celebrated screen legends, award
winners, new releases and beloved classics.
 Sharon Corder
 Artistic Director
But this year, we wanted to make NCFD really special, in
addition to all of that. So we decided to do something REEL
CANADA has never done in our 16-year history: we funded
the creation of new Canadian films.

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2021 HIGHLIGHTS - National Canadian Film Day
NCFD 2021
 50,000+ views of our online events
 2.5+ MILLION
 CANADIANS WATCHED A CANADIAN
 FILM ON BROADCAST AND STREAMING

 7.7 #1
 MILLION TRENDING
 Youtube, Facebook hashtag on Twitter
 & Twitter impressions "We absolutely loved
 participating in NCFD. It was
 a great opportunity to plug

 207M + +
 audiences in our territory
 into a cross-country event."
 — Andrew Connors, Festival
 MEDIA IMPRESSIONS with over 836 stories international events Director, Available Light Film
 in over 28 countries Festival, Whitehorse, YT
 and 23 interviews.

 15+ MILLION 60+
 740
 community
 partners across
 views of our promotional PSA filmmakers, stars Canada
 & special guests
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2021 HIGHLIGHTS - National Canadian Film Day
THE FILMS
NCFD is always about celebrating our country’s magnificent cinematic legacy.

In 2021, we wanted to also make it about spreading hope and inspiration to help keep us all going. We invited everyone
to step into the light and connect to our stories, our movies, and each other. We offered a list of contemporary films and
beloved classics. Here are just a few:

 CLICK HERE
 to see all
 our spotlight
 films

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2021 HIGHLIGHTS - National Canadian Film Day
2.5 MILLION VIEWERS
 Over 2.5 million Canadians watched a Canadian film on NCFD thanks to the wealth of options available from nearly
 every broadcaster and streaming service in the country.

 Today's the big day - happy @canfilmday! We're kicking it off with
 Happy #CanFilmDay! Along with Reel Canada, we’ve commissioned this message from Karen Thorne-Stone, the president and chief Did you miss our #CanFilmDay lineup? Well, you cna celebrate
 eleven original short films by emerging filmmakers, and they’re executive officer of @OntarioCreates. @canfilmday every day byexploring our Canadian film collection
 available to stream NOW. Head over to canfilmday.ca/lights for free
 tickets! #CanFilmDayLights Keep this tab open and pinned to you browser - we have lots
 
 all year long!
 coming for you today! See what's coming up next at hollywoodsuite.ca/canadian

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2021 HIGHLIGHTS - National Canadian Film Day
60+ SPECIAL GUESTS
Over 60+ filmmakers, stars and industry professionals participated in Q&As and other online or in-person
engagements. Here are just a few:

 Atom Egoyan Mina Shum

 “NCFD is a day to celebrate the incredible films that
 are made right here in Canada. Most importantly it
 is a day to showcase and celebrate our creativity, our
 stories and our identities.” — Sonia Bonspille Boileau
 Ivan Reitman
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2021 HIGHLIGHTS - National Canadian Film Day
Kathleen Hepburn Elle-Máijá Tailfeathers

 Colm Feore

 Philippe Falardeau Patricia Rozema Tantoo Cardinal
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Danis Goulet Joyce Wong

Sonia Bonspille Boileau Charles Officer

 Anne Émond Karen Lam Don McKellar
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PROGRAMMING
 HIGHLIGHTS

 I love NCFD, it’s an excellent initiative and we always
 want to be part of it every year.
 — Dušan Magdolen, Executive Director,
 Kamloops Film Festival, Kamloops, BC

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LIGHT(S) AT THE END
 OF THE TUNNEL MEMBER NEWS: Our long-time member Mattias Graham will screen his new
 short documentary as a part of the National Canadian Film Day on April 21st
 alongside these 14 emerging young Canadian filmmakers.

 Huge congrats, Mattias! Watch this video to learn what kind of role
 Saskatchewan Filmpool Cooperative has played in Mattias’ journey.

11 short films by 15 emerging talents.
Commissioned by REEL CANADA and Netflix.
 Celebrating #CanFilmDay w/ DGC Ontario Director @indiiiequeen - her film
 Only Light Will Touch Us, was commissioned for the @canfilmday.
 Available to watch tonight at 7 PM.

 w/ Alicia about making this short, Black storytelling & film reccos: /
 bit.ly/2QjqS24

In order to capture a timely snapshot of the moment we are all living
through, we asked some of the nation’s rising stars to interpret this
year’s #CanFilmDay theme: Light at the End of the Tunnel.

The premiere of these original works was hosted by festival
programmer Ravi Srinivasan and filmmaker/programmer Aisha Jamal.

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Today is National Canadian Film Day 2021, a massive one-day, coast-
 to-coast-to-coast celebration of Canadian cinema. Have a look at the
 program and celebrate from the comfort of your living room! https://

 Diverse both culturally and geographically, the filmmakers canadianfilmday.ca/ #CanFilmDay

 hail from Vancouver, Regina, Winnipeg, Thunder Bay,
 Toronto, Montreal, Halifax, and Pabineau First Nation (NB).

 The young filmmakers were selected by REEL CANADA
 staff and advisors, including board members Atom
 Egoyan and Veronica Tennant; Don McKellar; Ariel Smith
 (nêhiyaw); Tom McSorley, director of the Canadian Film
 Institute; and NFB animation producers Jelena Popović
 and Maral Mohammadian.

 Victoria
 Anderson-Gardner Bogdan Anifrani Sara Ben-Saud Dan Boos Meegwun Fairbrother Dylan Glynn Mattias Graham

 Chris Grant Alicia K. Harris Andrew Huculiak Ranee Inez Sagi Khage-Rapport Simon Mutabazi Ryan Steel Madison Thomas

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A TRIBUTE TO
 CHRISTOPHER PLUMMER
 Q&A with
 Screenings of: Atom Egoyan
 & Veronica
 • The Silent Partner Tennant
 • Remember
 • Christopher Plummer: A Memoir
 (a rarely-seen interview between
 Plummer and Atom Egoyan)

Happy National Canadian Film Day, Fantasians! 
Our presentation of THE SILENT PARTNER and conversation with
AtomEgoyan and MichaelKirby are now available to watch for free until
midnight tomorrow. Bon cinéma!

 Celebrate the life and legacy of Canadian icon Christopher
 Plummer. @canfilmday is presenting special screenings of his
 films The Silent Partner, Remember, and Christopher Plummer: A
 Vancouver International Film Festival (Vancouver, BC), Fantasia
 Memoir for FREE for 48 hours starting on April 21. bit.ly/3egvrlP
 International Film Festival (Montreal, QC), Canadian Film
 Institute (Ottawa, ON) and Lunenburg County Film Series
 (Bridgewater, NS) participated, and their audiences were treated
 to conversations with: Atom Egoyan, Plummer's longtime friend
 and collaborator; Veronica Tennant, producer of Christopher
 Plummer: A Memoir; and Michael Kirby, one of his co-stars in
 The Silent Partner.

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MEATBALLS CLICK HERE
 to watch the
 Q&A
 No film suited this year's hopeful theme better than the
 ultimate feel-good summer camp classic: Meatballs.
 Co-presented by REEL CANADA and Oakville Festivals
 of Film & Art (OFFA) the screening was followed by a
 Q&A with director Ivan Reitman, and stars Kate Lynch
 ("Roxanne") and Jack Blum ("Spaz"). The event was hosted
 by Wendy Donnan (OFFA) and moderated by Canadian
 television personality Jennifer Valentyne.

 “In the summer of 1978, two future directing legends, Bill Murray,
 and a group of teenagers went into the Canadian woods. They
 came back with one of the most groundbreaking movie comedies
 of their generation.”

 BY ERIC SPITZNAGEL. JULY 6, 2017 Oakville Festivals of Film & Art (OFFA) is offering a free digital creening
 Free screening on April 21! Film opens at 7 am and you have 48 of the 1979 comedy #Meatballs to celebrate National Canadian Film
 hour access. … See More Day today, April 21, 2021. Here's how to get free tickets!
 CLICK HERE
 #Movies #Oakville #CanadianFilm #OakNews
 to watch the
 httos://oakvillenews.org/.../meatballs-screening-with... Promo video

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YOU ARE HERE
 CLICK HERE
In commemoration of the 20th Anniversary of 9/11. to watch the
 Q&A
Over 4,500 new Canadians and English-language learners watched
the documentary You Are Here: A Come From Away Story, and
participated in an interactive online discussion with director Moze
Mossanen. The Q&A was hosted by comedian and CBC personality
Ali Hassan, and co-presented by the Institute for Canadian
Citizenship.

 "Thank you so much for continuing to share the most heart-warming
 tale of kindness, humanity and empathy... It was so awesome to
 hear from the director and listen to his stories."
 — Audience member from Collingwood, Ontario

 Don’t miss out! @youareheredoc will be streaming on #CanFilmDay We teamed up with @canfilmday to bring a special screening of
 / #jourcinecan! @youareheredoc for #CanFilmDay

 Come From Away, You Are Here est l’histoire touchante
 d’un village de T.N.L. qui a accueilli des passagers lors des On #CanFilmDay, we’re taking you to Gander, Newfoundland
 évènements du 11 septembre. Regardez-le avec nous à 19H with the inspirational documentary, You Are Here. The true story It’s April 21 in Newfoundland, meaning #CanFilmDay has officially
 HAE pour le #jourcinecan! Pour plus de détails, consultez le: of how this small town took in stranded airline passengers after begun! To ring in the day, why not start off with You Are Here,
 9/11 is bound to pull on your heartstrings. canfilmday.ca/you- available to watch for free all day! And don’t forget to join us for a
 special Q&A with the filmmaker at 8:30PM EDT!
 https://canadianfilmday.ca/you-are-here-2021/

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INDIGENOUS-MADE PROGRAMMING
 NCFD has become a significant annual platform for Indigenous-
 Our screening of “The Body Remembers When the World Broke
 made films. Every year, we are proud to feature outstanding work Open” for National Canadian Film Day is happening Today. It’s a
 compassionately told story about intimate partner violence and
 by Indigenous filmmakers from across the country. Here are a few the complexities of race, class, and colonialism. It’s also FREE and
 doesn’t require any registration. Oh and don’t miss our exclusive Q&A
 of this year’s highlights: with the film's Directors!

 Rustic Oracle, which earned a Canadian Screen Award
 nomination for Carmen Moore, was featured in watch parties
 presented by Dreamspeakers Festival Society (Edmonton,
 AB), Emerging Lens Film Festival (Halifax, NS), Available
 Light Film Festival (Whitehorse, YT), and Woodland Cultural
 Centre (Brampton, ON). Director Sonia Bonspille Boileau
 (Kanien’kehá:ka) participated in a special Q&A session for each.
 dreamspeakers FREE Join us on April 21, 2021, for National
 Canadian Film Day. We are presenting Mother of Many...

 CLICK HERE
to watch the
 Q&A
 The Body Remembers When the World Broke Open, which
 won three Canadian Screen Awards in 2020, was featured by
 Asinabka Film Festival (Ottawa, ON), Gimli Film Festival (Gimli,
 AB), and Wawasayg Festival & Zakide Collective (North Bay,
 ON). All festivals co-presented a Q&A with the film’s directors,
 Elle-Máijá Tailfeathers (Blackfoot/Sámi) and Kathleen Hepburn.

 On April 21, APTN also premiered The Body Remembers
 When The World Broke Open on their service in prime time.

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imagineNATIVE Film + Media Arts Festival (Toronto, ON)
 presented She Falls For Ages and The Peacemaker Returns,
 followed by an artist talk with the filmmaker Skawennati
 (Kanien’kehá:ka), moderated by Andrea Carlson (Ojibwe).

 The Kamloops Film Festival (Kamlooops, BC) presented a rare
 in-person event, a drive-in screening of the film Falls Around
 Her, featuring an introduction and Q&A with the star, Tantoo
 Cardinal (Cree/Métis).

“ABOUT INDIGENOUS PEOPLE AND MADE BY INDIGENOUS
PEOPLE” - CBC Unreserved

The Kamloops Film Society is kicking off the Kamloops FIlm Festival
with Falls Around Her… See More

 .@Alethea_Aggiuq’s ANGRY INUK, part of National Canadian Film
 Day: Politics, Protest, and Activism, available for free on April 21
 with an account on digital TIFF Bell Lightbox: digital.tiff.net Two festivals presented the work of master documentarian Alanis
 #CanFilmDay
 Obomsawin (Abenaki). The Lunenburg Doc Fest (Lunenburg,NS)
 screened the documentary Our People Will Be Healed while
 Dreamspeakers Festival Society (Edmonton, AB) presented her
 early film Mother of Many Children.

 Inside Out Film Festival (Toronto, ON) featured Fire Song by
 filmmaker Adam Garnet Jones (Cree/Métis) and made the film
 available in both English and Ojibwe.

 The Toronto International Film Festival (Toronto, ON) presented
 the documentary Angry Inuk as one of their special screenings on
 the day.

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RCTV
 Our annual interactive livestream for high schools, this year supported by CBC and Bell Media.
 Every year, high school students from across the country take part in RCtv, a live interactive webcast featuring Q&As with Canadian actors and
 directors, online polls, chats and discussion boards, and a conversation with their peers nationwide.

 This year, RCtv expanded into Black and Indigenous Realities in Canada, a three-part Anti-Racism Programme, the culmination of which was
 our NCFD livestream.
 The event featured Charles Officer, award-
 CLICK HERE
 winning director of Mighty Jerome, and Sonia to watch
 Bonspille Boileau (Kanien’kehá:ka), whose highlights from
 recent feature Rustic Oracle garnered a CSA the Livestream
 nomination for Best Actress. RCtv was hosted
 by Garvia Bailey and Jason Ryle (Anishinaabe).

 8,000
 students participated

 1,000+
 questions and comments on
 250
 our discussion board teachers participated

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The session also included exclusive footage from a
 roundtable discussion with youth across the country,
 allowing students to hear directly and openly from
 their peers.

 “These films gave me a deeper understanding of the systemic
 racism in Canada. I don’t feel Canada talks about its actions, but
 these films show that these things are still happening today.”
 — Livestream student participant

Today on this #CanFilmDay, REEL CANADA & National
Canadian Film Day are presenting ‘Black and Indigenous
Realities’ program, featuring discussions with Charles Officer
Canesugar Filmworks, director of ‘Mighty Jerome’, and Sonia “A common bond between the two films is that they are both people of
Bonspille Boileau, director of Rustic Oracle! colour trying to beat the odds of their story.”
Want to see this engaging discussion for yourself? Head over
to canfilmday.ca! — Livestream student participant

 “I would like to thank you again for not only providing powerful and
 Now’s the time!
 informative films, but also lesson plans and extra resources to go along
 Our @canfilmday programme RCtv: Black & Indigenous Realities with them. The livestream is a wonderful opportunity for students to ask
 is now available for the public! Watch filmmaker discussions with
 Charles Officer and Sonia Bonspille Boileau at http://canfilmday. questions and feel a part of the process”
 ca/rctv-2021/
 — Teacher, Chris Hadfield Public School, Milton, ON
 #CanFilmDay

 “Storytelling is powerful beyond our imagination because stories teach life
 lessons, inspire innovation and most importantly provide immeasurable
 wisdom. Unfortunately, for far too long our history has been told for us
 and not by us.”
 — Livestream student participant

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FILM FESTIVAL SCREENINGS
 This year, we held over 60 (mostly online) screenings in partnership with over 45 film festivals
 Check out these #VAFFALUMNI films and the filmmakers
 across the country. In addition to the ones already described on the preceding pages, here are a White Elephant, Director & Writer #AndrewChung
 Meditation Park and Double Happiness, Director and Writer
 few highlights from across the country: #MinaShum
 Go to National Canadian Film Day presented by REEL CANADA
 for screening info. Watch these films all day today. … See More

 Whistler Film Festival (Whistler, BC) presented James Vs.
 His Future Self and a Q&A with director Jeremy LaLonde
 and star Jonas Chernick.
 Tomorrow! Come watch JAMES VS HIS FUTURE SELF with us & then see
 Capilano University Student Alexis King, host a Q&A with writer and actor
 Jonas Chernick and director Jeremy Lalonde!

 Vancouver Cinematheque (Vancouver, BC) presented Sign up to watch here: https://bit.ly/3e4CKgu

 Heater with director Terrance Odette and star Gary Farmer. National Canadian Film Day REEL CANADA

 Vancouver Asian Heritage Month Society (Vancouver,
 BC) presented the film Continuous Journey and a panel
 discussion with historians and experts.

 Dawson International Short Film Festival (Dawson City,
 YT) presented The Herd and an introduction with director
 Peter Lynch.

 Hay River Film Society (Hay River, NT) presented The
 Twentieth Century and shared the Festival de nouveau Calgary International Film Festival (Calgary, AB) presented
 cinéma’s Q&A with director Matthew Rankin and actors Jeune Juliette with an introduction by director Anne Émond.
 Dan Beirne and Sarianne Cormier.

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Calgary Underground Film Festival (Calgary, AB) presented Tomorrow is National Canadian Film Day!
 Now in its 8th year, #NCFD gives Canadians an opportunity
 Hobo with a Shotgun and a Q&A with director Jason to celebrate the incredible achievements of our nation’s
 filmmakers. Every year hundreds of free screenings take place
 Eisener and cinematographer Karim Hussain. on every conceivable platform. Canadians everywhere are
 invited to watch a great Canadian film!
 RIFFA is pleased to partner with the #UofR Department of
 History to host a FREE screening of the 2017 National Film
 Regina International Film Festival (Regina, SK) presented Board named one UNARMED VERSES. … See More
 documentary
 reelasian Recently

 Unarmed Verses and a Q&A with the documentary’s
 of the Top 10 Toronto films of the
 2010s by @nowtoronto! Get your
 FREE ticket to this Wednesday’s

 subjects Francine Valentine and Carleen Robinson.
 special #CanFilmDay presentation
 of Joyce Wong’s WEXFORD
 PLAZA featuring a post-screening
 q&a! Screening Canada-wide. Visit
 reelasian.com for tickets.

 WEXFORD PLAZA is a slice-of-life
 dark comedy about a lonely

 Winnipeg Film Group (Winnipeg, MB) presented The Curse female security guard Betty
 (Reid Asselstine) who works at
 a dilapidated strip mall. Isolated

 of Willow Song and a Q&A with filmmaker Karen Lam. and friendless, a glimmer of
 hope appears when a charming
 bartender, Danny (Darrel Gamotin),

Today Canadian cinema is being celebrated across the country
for National Canadian Film Day, and we’re big champions of
Canadian filmmakers. Don’t miss these incredible Canadian
features that will be available to stream at Calgary Underground
Film Festival 2021 starting this Friday.
BLOODTHIRSTY 
Directed by Amelia Moses
An indie singer struggling to write her sophomore album heads to Toronto International Film Festival (Toronto, ON) presented
the secluded cabin of a mysterious producer and begins a deep
 
transformation of both body … See More Happening now: Critical Narratives of Nationhood, a panel discussion on Critical Narratives on Nationhood with
 featuring @corybowles, @danisgoulet and @ Corey Bowles, Danis Goulet (Cree/Métis), Mina Shum and
 MinaShum, and TIFF’s Senior Manager of Festival
 Programming Robyn Citizen as they discuss genre, Robyn Citizen.
 and navigating barriers within the indsutry.
 #CanFilmDay
 TIFF also presented several free films on the day, including
 Angry Inuk, Antigone, The Trotsky, and a programme of shorts.

 Canadian Film Festival (Toronto, ON) presented two films from
 their recent festival: Best Feature Award winner, Sugar Daddy,
 with an introduction from director Wendy Morgan and stars
 Kelly McCormack and Colm Feore; and William F. White Reel
 Canadian Indie winner, Events Transpiring Before, During and
 After a High School Basketball Game.

 Toronto Reel Asian International Film Festival (Toronto, ON)
 presented Wexford Plaza and a Q&A with director Joyce Wong.

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The Revue Cinema (Toronto, ON) presented the newly released film
 My Salinger Year and a Q&A with director Philippe Falardeau. Was Mega Award-Winning #Writer #Director #Actor #Producer
 #KindredSpirit DON McKELLAR happy to learn he’ll be chatting
 with me about his #EastCoast Masterpiece THE GRAND
 SEDUCTION
 We teamed up with @canfilmday to bring a special for National of
 screening Canadian Film Day? Oh YES B’Y!
 @youareheredoc for #CanFilmDay
 Thanks for the opportunity FIN Atlantic International Film Festival
 The Toronto Motorcycle Film Festival (Toronto, ON) presented How to what an honour. MARK YOUR CALENDARS EVERYBODY
 #CanFilmDay April 21st
 On #CanFilmDay, we’re taking you to Gander, Newfoundland
 be Deadly and a Q&A with director Nik Sexton. with the inspirational documentary, You Are Here. The true story
 of how this small town took in stranded airline passengers after
 9/11 is bound to pull on your heartstrings. canfilmday.ca/you-

 IndieCan Entertainment presented a watch party of Kiss and Cry with
 live commentary by director Sean Cisterna and star Sarah Fisher.

 Canadian Film Institute (Ottawa, ON) presented Remember and a
 Q&A with director Atom Egoyan.

 National Canadian Film Day is TOMORROW! "NCFD is one of our favourite partners. We thought this year
 Join us for a FREE screening of THE GRAND SEDUCTION on our FIN went great and are very happy to do it again."
 Stream digital streaming service platform, so easy to get your FREE
 DIGITAL TICKET right here, right now: — King-Wei Chu, Co-director of Asian Programming,
 https://www.showpass.com/feature-the-grand-seduction/
 Fantasia International Film Festival, Montreal, QC
 And stay tuned after the movie for an epic and unforgettable Q&A
 Session with director Don McKellar, hosted by Stephanie Beaumont
 (www.eastcoastcurator.com) recorded recently just for this event! …
 See More

 Festival de nouveau cinéma (Montreal, QC) presented The Twentieth
 Century and a Q&A with director Matthew Rankin and actors Dan
 Our #CanFilmDay panel with director @patriciarozema and moderator
 
 @evalazyvegas is live now! Hit the link to watch bit.ly/3nepj1z Beirne and Sarianne Cormier.
 #sjiwff #NLArts #NLLiveEvents

 St. John’s International Women’s Film Festival (St. John’s, NB) and
 Encore+ co-presented I’ve Heard the Mermaids Singing and a Q&A
 with director Patricia Rozema.

 FIN Atlantic Film Festival (Halifax, NS) presented The Grand
 Seduction and a Q&A with director Don McKellar.

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COMMUNITY PROGRAMMING
In addition to the high-profile events hosted by our film festival partners,
hundreds of community partners got involved this year. Here are just a few highlights: On April 21, in celebration of National Canadian Film Day, join the Canadian giant-
 screen family for a big watch party.

 Watch Wonders of the Arctic FREE of charge, then at 8 p.m. EDT take part in a
 live chat on YouTube with multiple GSCA award-winner, director David Lickley.
 Nine museums and science centres across the country partnered to
 present a screening of the documentary Wonders of the Arctic and a
 Q&A with director David Lickley.

 • IMAX Victoria (Victoria, BC)
 • Science World (Vancouver, BC)
 • TELUS Spark (Calgary, AB)
 • TELUS World of Science (Edmonton, AB)
 • Saskatchewan Science Centre (Regina, SK)
 • Science North (Sudbury, ON)
 • Ontario Science Centre (Toronto, ON) FILM EN LIGNE GRATUIT + DISCUSSION AVEC LE
 • Canadian Museum of History (Ottawa, ON) RÉALISATEUR 
 Rendez-vous le 21 avril pour la journée du cinéma Canadien. Le
 • Montreal Science Centre (Montreal, QC) Cinéma IMAX® TELUSfr et Giant Screen Films and D3D Cinema
 vous présentent « Les merveilles de l’Arctique », un documentaire
 sur l’impact des changements climatiques sur les hommes et
 les animaux, habitués à vivre sur une terre de glace et de neige.
 Inscrivez-vous à l’événement pour écouter le film et participer à la
 Canadian Parents for French presented two national watch parties, discussion en ligne avec son réalisat… See More

 screening the films La guerre des tuques (Snowtime!) and Parvana:
 Une enfance en Afghanistan (The Breadwinner). Over 1000 audience
 members participated, from 87 communities nationwide.

 Western Counties Regional Library in Nova Scotia organized
 screenings at five branches that audiences could attend either
 in person or online, all of which were followed by live in-person
 discussions as well as live online discussions.

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And the winner of our National Canadian Film Day Cornucopia prize
 Sault Ste. Marie Public Library had a prize giveaway of popcorn and is.....Betty!

 other goodies for the first 20 people to register for their screening of Thanks to everyone who attended this year's virtual watch party!

 Hochelaga: Terre des Ames.

 The Ottawa-Carleton District School Board partnered with us for the
 fifth year in a row to showcase a programme of Indigenous-made
 short films to elementary school students across the region. Over
 3,000 students participated.
 On April 21 join us to celebrate @canfilmday! In this revealing doc
 individuals of mixed racial heritage reveal the struggles & challenges of
 being multiracial in Canada."What are You?" @tvo show how a simple
 question comes with a complex answer. tvo.org/video/document...

 Celebrate National Canadian Film Day with host and Metro Writer in Residence, Nisha Patel!
 To register visit: http://ow.ly/c3FQ50EdO21

 NFB | National Canadian Film Day

 St. Albert Public Library in Alberta presented a programme of
 Canadian shorts hosted by Nisha Patel, the Poet Laureate of
 Our #CanFilmDay screening of Across This Land with Stompin' Tom
 Connors is about to start at 12:30pm, see you soon! 
 #CanFilmDay Edmonton.

 Media Commons at the University of Toronto showed the 1973
 music doc Across This Land with Stompin’ Tom Connors and organized
 their own Q&A with the film’s editor Jacques Jean and Greg Dunning
 (the son of producer John Dunning).

 Association franco-culturelle de Hay River (NT) presented two rare
 in-theatre screenings of Menteur in Hay River and Fort Smith.

26
SPECIALTY PROGRAMMING
 CLICK HERE
 to watch the
This year, we were once again proud to offer free programming to
 Intros
specialty groups across the country by setting up portals for them
on our online viewing platform.

Partners received free access to programmes of contemporary
and classic films, many of which included introductions from
filmmakers, stars, and other industry professionals.

 • 230 retirement residences and long term care facilities
 • 165+ Royal Canadian Legions
 • 35+ Canadian Armed Forces bases

 27
INTERNATIONAL EVENTS
 We were delighted that Canadian embassies and consulates in 28 countries
 hosted NCFD events. "We think that the online platform worked really well, and
 that the infographics, communications materials and email
 announcements looked very nice and very professional."
 Many missions reported that the greatest success of hosting online events was in
 — Embassy of Canada to Norway | Ambassade
 their ability to expand their reach beyond the capital cities where their missions du Canada en Norvège
 are located, and offer programming that was accessible to audiences across their
 host countries.

 The High Commission of Canada in the United Kingdom had the largest 
 #SabíasQue ¿Winnie The Pooh existió? Sí, era una osita rescatada por Harry
 Bourn -soldado y veterinario canadiense- que en 1915 la donó al Zoológico
 international audience this NCFD, with over 2200 registrations for a screening de Londres. Winnipeg, o Winnie vivió 25 años e inspiró a los británicos Alan
 A. Milne -escritor- y al ilustrador Ernest H. Shepard, quienes la inmortalizaron
 of You Are Here: A Come From Away Story. como personaje #CanFilmDay

 Uplifting stories? Feel-good films? That's what #CanFilmDay is all about! Join us
 
 TOMORROW as we present a documentary on how the small town of Gander, took
 in 6,600 stranded passengers.
 in is happy to present The Grizzlies for #CanFilmDay on April 21! Showing for 24hrs from 12PM BST!
 Tickets bit.ly/32jYFdV
 Based on an inspiring true story, The Grizzlies is a powerful film about the
 determination and resilience of a group of Inuit youth. Here we follow a teacher
 
 Trailer
 who moves to an Inuit town that is suffering one of the highest teen suicide
 rates in the world. He uses lacrosse to give his students a sense of pride and
 purpose.
 
 Read more and sign up here for tickets free of charge https://
 canadianfilmday.ca… See More

28
The Embassy of Canada in Belgrade, Serbia organized online watch parties of You
 Today is #CanFilmDay! Canadian film - 14 Days, 12 nights, presented by High
Are Here: A Come From Away Story and The Body Remembers When the World Broke Commission of Canada in collaboration with REEL CANADA. It's available to stream
 NOW. For those who have not been able to register : https://watch.canfilmday.ca/
Open, partnering with local film festivals and the NGO Fenomena (dealing with family landing/523352088
 #CanFilmDayLights

and gender-based violence).

This year, NCFD coincided with Serbia’s largest film festival, Belgrade FEST, which
also featured the Canadian films Falling by Viggo Mortensen and My Salinger Year by
Philippe Falardeau in their Gala programme.

In Barbados, a planned drive-in screening of Bon Cop Bad Cop
had to be postponed due to COVID-19 restrictions, but was
rescheduled to June 2021!

PARTICIPATING COUNTRIES:

 Algeria Ireland Sri Lanka
 Austria Jordan Sweden
 Barbados Kuwait Thailand
 China Latvia United Arab Дан канадског филма/National Canadian Film Day/Journée du cinéma
 canadien 2021 https://bit.ly/3dq9qSi & you will receive the link to access the before 
 Colombia Lithuania Emirates April 21st. You don’t want to miss it! @canfilmday @REELCANADA @
 DonicaPottie #CanFilmDay #CanFilmDayLights
 Costa Rica Nicaragua United Kingdom
 Democratic Norway Vietnam
 Republic of Congo Peru Join us to celebrate the #CanFilmDay with a powerful inspiring true
 
 story! The Embassy of will be screening the award winning “The 
 France Philippines Grizzlies" (in English and Inuktitut with English subtitles) http://ow.ly/
 BSxf50EpmVM April 23 at 9:00 pm Amman time. Get your tickets
 Greece Republic of the here....

 Honduras Congo
 India Serbia

 29
RESOURCES
 & BUZZ

 [NCFD] continues to be the highlight of our opening night for our film festival! Our
 patrons look forward to watching stellar films and connecting with a member of
 the production team right after. We are so grateful for this collaboration! Keep up
 the fantastic work REEL CANADA crew!
 — Tara Taylor, Festival Director, Emerging Lens
 Cultural Film Festival, Halifax, NS

30
ONLINE PARTY KIT
We once again updated and expanded our popular Screening Party Kit,
providing even more promotional materials, activities, and games for audiences
to access from home.

Our focus was developing more fun ways to engage on social media, which
included fun polls and quizzes on Instagram and Twitter and a “Which Canadian
Film Should You Watch?” Instagram filter.

Our “How to Plan a Watch Party” toolkit of easy-to-use resources was also
updated for 2021, and we provided our partners with a robust array of social
media assets (images, banners, sample posts and more) to make it easy for
them to promote the day through their own social media channels.

CLICK HERE to
check out the
 full Party Kit

 31
FORTUNE TELLER & IG FILTER
 This year, we updated our “Which Canadian Film Should You Watch?” Instagram filter to include more titles from this year's Spotlight.
 We also created an NCFD Fortune Teller, using an easy and nostalgic childhood game as a way to help Canadians choose a film to watch
 on NCFD!

 FORTUNE TELL
 The NCFD Film
 ER
 Picker — we
 2021 throw 've assemble
 s your way. d a list of am
 watch on Ap Cut out and azing Canadi
 ril 21st, 202 fold this for an films to sui
 1. tune teller to t everything
 find the perfe
 ct Canadian
 Film to

 CLICK HERE
 to download
 the fortune
 teller

 1
 2
 3
 4
 5
 6
 7
 8
 9
 10
 11
 12
 Cut & flip 13
 white side Fold 14
 Unfold
 up Fold
 Unfold
 Fold corners
 to center Flip over
 Fold corners
 to center Flip over
 Fold in half
 Unfold
 Fold in half
 & slip
 finger into flap:

32
BUZZ #CanFilmDay!
 On National Canadian Film Day, people across the country celebrate the great
 achievements made in Canadian cinema

 Today is #CanFilmDay!
 
 Head to canfilmday.ca to plan your perfect day of 
 movies. Just click and stream! #free #movies

 7.7
 MILLION
 #1
 Youtube, Facebook
 TRENDING Today is @canfilmday! Let’s come together (virtually!) and celebrate our

 hashtag on Twitter
 rich, diverse and awesome cinema across the country. So grab your

 & Twitter impressions popcorn and watch a #CdnFilm today! 
 Check out everything that’s going on: https://canadianfilmday.ca
 #CanFilmDay

15+ MILLION
views of our promotional PSA
 Canada is home to some of the best talent in the world. @made_nous
 celebrates the best of Canadian stories and talent in movies.

 In honour of #CanFilmDay, check out our MADE|NOUS Collection now
 on the Cineplex Store ➡ http://ow.ly/BSxf50EpmVM

 123,000 50.8M
 Love love love them

 No way, eh? @BrianLynch is a Bob & Doug fan

 We'll buy you a 24 any day 
 visits to our website, more than NCFD 2021 pushed views of our GIF
 the past 3 years combined library over the 50 million mark!

 33
BUZZ
 OH HEY!!! Since it's #CanFilmDay why don't I shamelessly plug a couple
 of movies I wrote (and starred in): "NO CLUE" directed by Carl Bessai, and
 "CORNER GAS: THE MOVIE" directed by David Storey.
 Dial them up on your devices!
 Thank you for your attention in this matter.

 It's #CanFilmDay. Shake the nation. 
 National Canadian Film Day: Politics, Protest and Activism: digital.tiff.
 net/collections/nat...
 Celebs and politicians got in on the fun on social
 media, including Liane Balaban, Andrew Phung, Brent
 Butt, Brian Lynch, Vinay Virmani, the Honourable
 Carolyn Bennett and many others!

 Today @canfilmday, initiated by @REELCanada, celebrates #cdnfilm
 highlighting CDN cinema & homegrown talents. Visit canfilmday.ca 2 find
 #CanFilmDay content 2 stream 4 free online.
 Congrats 2 NL's film festivals & filmmakers on outstanding
 achievements. #NLArts #NLProud

 Happy National Canadian Film Day! Canadian films are essential for us
 to be able to better understand our country - our history, our regions,
 our diversity and our values 
 I hope that all of you will choose a Canadian film to watch - not just
 today but often #CanFilmDay

34
MEDIA COVERAGE Let's go to the movies!
 At 3:20, we're taking it back to 1979 with Jack Blum from Meatballs,
 screening online as part of the @theOFFA & @canfilmday.
 At 4, filmmaker @yarrumhm talks short film Ghost, an exploration of
 modern LGBTQ+ dating.
 Listen 3-5 PM ET on @SXMCanadaTalks

 207M
836 Total number of MEDIA STORIES
 in print, television, radio and online
 TOTAL MEDIA
 IMPRESSIONS

 35
CLICK HERE .@TheBreakdown167 is coming up 3-5ET with @allisondore and
 @Cassandra_B! comping up: we celebrate @canfilmday with founder
 to watch the and #Meatballs actor Jack Blum plus award-winning filmmaker @
 yarrumhm on his short film #Ghost!

 news report

 How do you celebrate #CanFilmDay without the theatrical shared
 experience?

 @HertzBerry explains 5 reasons why we should feel good about the
 state of CanCon - and 2 reasons why we should be concerned. 

36
OUR TEAM
 REEL CANADA’s National Canadian Film Day was a great opportunity for the Gimli
 Film Festival to share some of our favourite films and filmmakers, and also a
 chance for us to raise awareness of the incredible quality and cultural importance
 of Canadian filmmaking.
 — Aaron Zeghers, Festival Director,
 Gimli Film Festival, Gimli, MB

 37
REEL CANADA BOARD OF DIRECTORS

 Reg Bronskill Liz Shorten Atom Egoyan, C.C.
 Board Treasurer Board Secretary

 Colm Feore, O.C. Charles Officer Jason Ryle (Anishinaabe) Mina Shum Veronica Tennant, C.C.

 REEL CANADA ADVISORY COMMITTEE
 Hussain Amarshi Andrew Currie David Hardy Alanis Obomsawin, C.C. Tara Spencer-Nairn
 Denys Arcand, C.C. David Daniels Norman Jewison, C.C. Gordon Pinsent Jacob Tierney
 Carl Bessai Philippe Falardeau Peter Keleghan Sarah Polley, O.C. Jean-Marc Vallée, O.C.
 Gary Burns Niv Fichman Robert Lantos Michel Poulette Clement Virgo
 Éric Canuel Émile Gaudreault Bruce McDonald Peter Raymont Karen Walton
 Jerry Ciccoritti Bryan Gliserman Don McKellar, C.M. Irfhan Rawji
 Heather Conway Paul Gross, O.C. Deepa Mehta, O.C. Denise Robert
 David Cronenberg, C.C. Piers Handling Charlotte Mickie Patricia Rozema

38
STAFF
Executive Director: Jack Blum Development & Festivals Coordinator: Eda Ataergin
Artistic Director: Sharon Corder Festivals Coordinator: Austin MacDonald
Director of Operations: Jenna Hijazi Event Coordinators: Amanda Clarke, Teresa Horosko
Director of Special Projects Outreach Coordinators: Terri Cherniack, Arshile Egoyan,
& National Canadian Film Day: Katarina Gligorijevic Brigid Savage, Isabella Shibuta
Administrative and Programming Director: Alison Zemell Coordination Interns: Jack McGrath, Ettie Nxumalo, Ben Whyte
Technical Director: Mark Meeks Graphic Designer: Rebecca Lacroix
Development Consultant: Dianne Schwalm Graphic Design Support: Chantal Speirs
Digital Strategy Director: Andrew Escobar Communications Coordinators: Cait MacMullin, Adriana Floridia
Indigenous Film Programme Manager: Ariel Smith (nēhiyaw) Marketing and Communications Consultant: Cara McCutcheon
Video Content Producer & Project Manager: Communications Intern: Kajaani Tharmabalan
Annick Sheedy McLellan
 Video Editor: Taras Lesiouk
NCFD Programming Manager: Ravi Srinivasan
 Production Assistants: Teejay Madeley, Justin Otto
International Manager: Arielle Goldschläger
 Translator: Melissa Zeroual
Programming & Festivals Coordinator: Eric Tisch

 Additional NCFD support provided by the
 Reel Opportunities team:

 Managers: Diriye Hassan, Pari Ludin
 Coordinators: Kenzia Dalie, Sadiah Rahman

 39
SPONSORS &
 SUPPORTERS
 As an organization with a mandate to connect our audience with films that
 are Canadian, Northern, and Indigenous, we really appreciate the work of
 REEL CANADA in promoting our film industry and providing opportunities for
 community screenings.
 — Hay River Film Society, Hay River, NT

40
SPONSORS

 41
SUPPORTERS

 BROADCAST & STREAMING PARTNERS

42
FILM FESTIVAL PARTNERS

 43
OTHER SPECIAL EVENT PARTNERS

44
Presented by

canfilmday.ca @canfilmday
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