Digital Reality changes everything - Step into the future - Deloitte
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The potential of “Digital Reality” (VR/ AR/ MR) is to re-imagine reality and allow access to objects, places and people that are out of reach in the real world!
Where are we coming from? Personal Computers Work Personal Alt 1970’s World Wide Web Personal Connected 1980’s Smart Phones Connected Everywhere 2000’s Contextual Digital Reality Everywhere Intuitive 2010’s Empathetic
Virtual Reality Augmented Reality Mixed Reality AN I M M E R S I VE E XP E R I E NC E OV E R L A Y I N G T H E R E A L W OR L D PU T T I N G O B J E C T S I N T O T H E R E A L W O R L D “VR” creates a digital environment that “AR” overlays digitally-created content “MR” is an experience that replaces the user’s real-world into the user’s real-world environment. seamlessly blends the user’s real-world environment. • Transparent optics, viewable environment environment and digitally-created • Fully rendered, enclosed environment • Aware of surroundings & self content, where both environments • Primarily single display devices • Body & motion tracking can coexist and interact with each other • Consumer & enterprise ready • Advanced sensors for spatial awareness and gesture recognition Alter Immersive Technologies 360° Video Your CH A N G I N G RE A L I T Y A NEW PERSPECTIVE “Immersive Experience” is a deeply-engaging, “360° Video” allows the user to look in every Reality multisensory, digital experience, which can direction around him/her be delivered using VR, AR, 360° video, MR • Shot with an omnidirectional camera or a collection of and/or other technologies cameras • User controls the view | Copyright © 2019 Deloitte Consulting LLC. All rights reserved.
Digital Reality + Beyond the Glass Augmented Reality O V ER L A Y IN G T H E R E A L W O R L D Mixed Reality P U T T IN G O B J E C T S IN T O T H E R E A L W O R L D Virtual Reality Digital Reality A N IM M E R S I V E E X P E R I E N C E V I R T U A L ,A U G M E N T E D ,M I X E D 360° Video A N EW P ER S P E C T IV E Immersive Technologies D E E P L Y E N G A GI N G MU L T I - S E N S O R Y R E A L IT Y | Copyright © 2019 Deloitte Development LLC. All rights reserved.
BUSINESS &OPERATION S Business Prototypes/Pilots Development T E CH NO L O GY E N AB L E RS Go To Market Alliances & Vendors Investments Digital & Strategy Ecosystem & Value Chain Reality Talent & Locations C E N TE R O F G RAVITY Digital Reality Corporate Eminence Development Investments to Enable BRANDANDMARKETIN G Marketing & Conferences Activation & Events | Copyright © 2019 Deloitte Consulting LLC. All rights reserved. Success!
High level, Digital Reality will provide businesses new opportunities… SAVE COSTS IMPROVE PROVIDE NEW PERFORMANCE VALUE
The hype may be waning, but real opportunity is growing Expectations Machine Learning Autonomous Vehicles IoT Platform Smart Robots Blockchain Natural-Language Question Answering Augmented Reality Virtual Reality INNOVATION PEAK OF INFLATED TROUGH OF SLOPE OF PLATEAU OF TRIGGER EXPECTATIONS DISILLUSIONMENT ENLIGHTENMENT PRODUCTIVITY Time Gartner Hype Curve,2017
The enterprise entry barriers are fading... BATTERY LIFE NETWORK LATENCY MOBILE COMPUTING PRICE POINT APP ECOSYSTEM SOCIAL INERTIA 15 | Copyright © 2018 Deloitte Consulting LLP. All rights reserved.
What are the opportunity areas?
Digital Reality opportunity areas Connect Know Learn Explore Play Think Collaborate without Augment data and Immerse in training, Bring consumers on a Deliver Digital Reality Evaluate solutions, devise colocation – connect people resources to give analytics, and research, journey of exploration experiences through best practices, build remotely, communicate professionals, engineers, lowering time, risk and across time and content creation, business cases and enable individuals to and designers a new way cost required geography enablement and and determine a long view/interact with the same to do their jobs consumption term vision data/viewpoint See-What-I-See Architecture Immersive Training Augmented Shopping Story Telling Strategy & Vision Holo-presence Maintenance Safety & Compliance Travel & Hospitality Live Events Vendor Assessment Field Services Design Qualification Events & Conferences Location Based Use Case Scoring Repair & Diagnostics Medical Gamification In-Store Experiences Gaming Business Case Equipment Installation Analytics Behavioral Analytics Enhance physical products 360 Ecosystems Immersive Mobility Augmented Catalogs 13 | Copyright © 2018 Deloitte Development LLC. All rights reserved.
These industries a currently leaders in enterprise adoption of Digital Reality RETAIL CONSTRUCTION MANUFACTURING EDUCATION • Architecture • Immersive Training • Augmented Shopping • Immersive Training • Location Based visualization • Storytelling • Live Events • Enhance physical products • 360 degree experiences • Gamification • Behavioral Analytics • Maintenance • In-Store Experiences • See-What-I-See • Augmented Catalogs • Field Services • Immersive Training • Repair & Diagnostics • Enhance physical products • Equipment Installation HEALTHCARE GOVERNMENT PHARMA REAL ESTATE • Immersive Training • Immersive Training • Immersive Training • Visualization • Safety & Compliance • Maintenance • Safety & Compliance • Treatment • See-What-I-See • Maintenance • Field Services • Visualization • Repair & Diagnostics | Copyright © 2019 Deloitte Consulting LLC. All rights reserved.
Connect & Know Collaborating without co-location - connecting professionals remotely and augment data and resources to give professionals an improved way to do their jobs THINK CONNECT KNOW Digital Reality LEARN EXPLORE PLAY Holo-Presence See-What-I-See Do-What-I-Do Remote Scribing Repair & Diagnostics Maintenance | Copyright © 2019 Deloitte Consulting LLC. All rights reserved.
Connect+Know Augmented Reality enhanced workforce Augmenting data and resources to give professionals, engineers, and designers a new way to do their jobs more effectively 9 | Copyright © 2017 Deloitte Development LLC. All rights reserved.
Industry Examples Remote assist Machine Maintenance tasks IOT - Digital twin Collaboration with robotic arm
The core elements of Augmented Reality
Typical Devices for Augmented Reality
Hololens 2 • Integrated with Azure • Contextual understanding • Retina scan identifications • Hand-tracking: two-handed fully articulated model, direct manipulation Build for and sold only to enterprise customers
Next gen Augmented Reality
The industry says it works Study conducted by Boeing showed that AR improved productivity in wiring harness assembly by 25%. And at GE Healthcare a warehouse worker receiving a new picklist order through AR completed the task 46% faster than when using the standard process, which relies on a paper list and item searches on a work station. Additional cases several other firms show an average productivity improvement of approximate 30%. Source: National Training Laboratories, USA
And academic research is backing it up In 2018 an extensive field study was performed to find out which technology was more effective at giving remote Four key findings support: AR-enabled remote guidance #1 solution, or a standard video call. 84% prefer remote Positive features highlighted by test subjects: “intuitive”, “gives direct visual guidance to a feedback”, “more possibilities for the expert to guide you”, “pedagogical”,“easy Over 200 people participated. standard videocall. to adjust”, “good when there is a languagebarrier”. None were experts, yet the increases in speed and accuracy they achieved using AR remote guidance was major. How #2 Problem solving is 32 % How much could 32 % faster problem resolution save you? Arecent report much would one of your own more found that 82 % of the global industrial companies surveyed had experienced faster with remote experienced field technician boost their guidance than a unplanned downtime in the past three years. performance using the same tool? standard videocall. #3 50 % fewer errors occured Yes. You read that right. Video calls involved far more trial and error when when using remote solving the test problem. With remote guidance, test subjects saw the guidancecompared to a expert’s hands showing them exactly how to place the right parts, in the right standard videocall. place, in real time. No complex verbal instructions needed. #4 Users perceived remote Perception is everything. When usersfeel they cansolve things more efficiently guid- ance as more —they do. Net perceived efficiency, measured as a net promoting score (NPS), efficient than astandard was far higher for remote guidance than astandard videocall videocall. Users felt it was helping them more efficiently. And so it became: speed and accuracy were measurablyimproved.
Typical Connect+Know use cases in an enterprise setting DRIVERS BENEFITS IMPACT • 10-20% gains in productivity Labor • Transform how workforce captures, reports and shares information • • 25% decrease in warehouse picking time (DHL) 30% decrease in assembly time (Boeing) Productivity • Collaborate to take action near real time, supported by data • 30-50% increase in material handling transaction speed • Decrease in training / ramp-up time for resources Resource & Asset • Reducing downtime of machinery • 10-15% increase in utilization of scarce resources • 5-10% decrease in labor unit rate Efficiency • Decreased time to market for new equipment • Reduction in repair time and expenses • 6% to 10% reduction in error rates (Boeing) Quality • Deliver task-specific and context-specific information in the field to • 10-20% decrease in rework costs ensure conformance to critical processes Safety & Risk • Tracking of users and equipment minimizes accidents • Assessment of impact in progress Management
Learn Immerse in training, analytics, and research, lowering time, risk and cost required THINK CONNECT KNOW Digital Reality LEARN EXPLORE PLAY Immersive Training Safety Compliance Certification Gamification | Copyright © 2019 Deloitte Consulting LLP. All rights reserved.
Learn Virtual Reality based training Leverage digital reality technologies to support training, research and exploration, effectively lowering the time, risk & cost traditionally required 9 | Copyright © 2017 Deloitte Development LLC. All rights reserved.
Industry Examples Employee Training in VR Training employees without travel Employee Training in VR Walmart Volkswagen Insurance
Why VR powered training is impactful Learning Retention Rates Lecture 5% Reading 10% Audio-visual 20% Demonstration 30% Group Discussion 50% Learning by doing (VR Powered Training) 75% Learning by teaching others 90% Source: National Training Laboratories, USA
“I hear and I forget. I see and I remember. I do and I understand.”
Does it really work ? Virtual Reality applied to corporate training and VR training applied to various disciplines has proven to be highly effective, as well as time and cost saving
Other Benefits 1. Appealing to a Variety of Learning Styles 3. Eliminating Risk and Safety Concerns Classic teaching and training methods convey content to students Firefighters and military personnel need to learn how to respond in according to the instructor’s preferred style of learning. VR experiences dangerous situations without risking their lives.VR experiences can access all the senses, a variety of preferences can be satisfied and build extreme environments and situations, allowing users to test and delighted. It offers the ability to simultaneously reach students across at learn without severe consequences. least three of the four classical learning styles. 4. Reducing Training Budget and Providing Scalability 2. Offering Experiences That Promote Repetition and Retention Equipment longevity. Heavy equipment doesn’t have to be brought New skills require practice. But what if the skill is heart surgery? And to a special training location, or suffer wear and tear as numerous what if you need to be able to strategize a response to an enemy trainees learn how to operate it. ambush on the fly?. VR training options offer controlled, easily generated environments that allow for the repetition and variation Logistics reduction. Firefighters don’t have to set buildings on fire to do the repetitious part of training. Instead, after virtual training, they can save the test fire environment for a “final exam” type of situation. Time savings. In the corporate world at lot of time and money is spend on traveling to be trained
Where does VR typically make sense in learning ?
EXPLORE. Bring consumers on a journey of exploration across time and geography
Explore Augmented Reality can enhanced Products and Services Enhancing your physical product or service with new functionalities and value propositions that increases the perceived and/or monetary value of your product or service. 9 | Copyright © 2017 Deloitte Development LLC. All rights reserved.
Industry Examples See furniture in your own home Car owner AR assistant AR Shopping guide Experience real estate
What are the consumers saying?
What are the consumers saying? 71% of shoppers consider that they would shop more often if they used AR apps. 55% admitted AR makes shopping more fun and exciting.
How to apply Digital Reality succesfully to your business ?
Our approach helps you apply Digital Reality technology in a way that helps people d o their jobs easier – a n d leads to business results.
T H I S I S T HE FUTU RE O F We bring a distinct focus on t he opportunities that will result in t he bi ggest i m p a c t and ROI in t he context of your industry, developing m ea n i n gful sol ut i ons that people want to adopt, architecting scalabl e a n d flexible technology, and working with your organization to develop t he ri ght c h a n ge m a n a g e m e n t approach for your people, so they can adopt a whole new way of working for t he future. LC. All rights reserved.
M AK E I T This is about business outcomes. Building your organization’s competitive advantage for the future is our North Bottom-line. ROI. We’re not here to Star. Because of this, we’re able to help you build shiny objects—we balance the unknowns of emerging technology with outcome-focused want to help you use new technology initiatives that help you learn in th short to solve problems in ways you never term and can give you the leg up in creating advantages well into the future. imagined were possible.
M AK E I T Technology for technology’s sake isn’t helpful to anyone. It has to seamlessly fit into the way we, as humans, work in order to achieve better outcomes. Grounded in iterative design processes that help define the problem, observe opportunities, and rapidly test and refine, we are able to help you deliver augmented and virtual reality solutions that fit your organization’s needs – making things simpler, more intuitive, and more efficient.
M AK E I T Awell-designed solution is built to evolve with technologydevelopments. From the way we design front end experiences, integrate systems, design infrastructures, secure solutions, and transform your customer base and workforce, our strategic and agile approach to technology helps ensure that the solutions you design for today will continue to provide value well into the future.
M A KE I T W ORK Augmented and virtual reality is going to That’s why change management for your workplace and workforce training is woven into have far-reaching effects on the our Digital Reality offering—it’s not just an add- workplace in the years to come, which will on. We help you prepare, train, and adopt new ways of thinking and doing business to make require new ways of working and thinking sure your solutions create the impact you’re about how to get a job done. looking for.
with new technology, ecosystems of choice, designed for humans—all the elements to achieve your ambitions for the future.
Digital Reality extends deeper and beyond Creating digital experiences Digital Strategy Systems Integration Content Management Systems CONNECTIVITY Workforce Transformation & Training Business Model Transformation Infrastructure & Connectivity Operate – Managed Services Advertising & Marketing V-commerce & V-tail Personalization Cloud Services Analytics M&A | Copyright © 2019 Deloitte Consulting LLC. All rights reserved.
Develop an organization wide shared vision and strategy Looking to do “one off” attention-grabbing things. Those that have a budget, but don’t CMO’s have a vision (may not need one). Looking at how the fourth transformation will impact their organization. Those that have a CTO’s budget and a vision, but want to understand the need. Combined Vision & Strategy Business Looking at how they can drive growth, savings or something else (innovation, Unit collaboration, etc.). Understand the need, have a budget, but need a vision Owners Those who have the Digital Reality vision and understand the need, but don’t have a Evangelists budget to work with. | Copyright © 2019 Deloitte Development LLC. All rights reserved.
You are Healthcare Location Based designingan Education Sport / Live Events ecosystemof Tourism Applications Social Providers & Sports Training Content Games systems to Social Media Entertainment evolvesolutions Ads & Analytics Enterprise 3D Tools Input Engines / Audio Hand / Eye / Wearable / Haptic Tools Distribution Apps / Media Head Mounted Displays Platform Tethered / Mobile Infrastructure Reality Capture 360 Video / Next Gen Enterprise Data ERP/CRM/Transaction/Legacy | Copyright © 2019 Deloitte Development LLC. All rights reserved.
To be truly successful with Digital Reality projects companies need to think end-to-end. Strategy Design Implement Manage Where to Play Quickly Learn Embed Solution Handle the Operations & How to Win Develop & Build Integrate For Use Roll Out Change • Determine where AR/VR • Employ design thinking • Analyse existing IT architecture, • Manage the change in design provides a significant strategies to move from software, and data flows process and workflows value lever in operations use case to user journey • Integrate the solution into • Address hyper care and issue • Assess technology • Employ agile methodology existing Product Development resolution maturity and gaps to test and iterate in low- infrastructure • Assess agile culture maturity, • Conduct financial impact risk cycles • Implement agile NPI processes embed desired behaviours planning and develop • Rely on user-centric design enabled by digital and core and redesign of technology roadmap to identify requirements execution capabilities organisational structures to that enable success support strategic goals | Copyright © 2019 Deloitte Development LLC. All rights reserved.
Think Strategy & Vision. ROI / Business Case, Use Cases & Scoring , Ecosystem & Vendors, Data Security, Infrastrucure THINK CONNECT KNOW Digital Reality LEARN EXPLORE PLAY | Copyright © 2019 Deloitte Consulting LLP. All rights reserved.
Think • Strategy & Vision • ROI / Business Case • Use Cases & Scoring • Ecosystem & Vendors • Technology Stack • Data Security Evaluate solutions, • Infrastrucure Devise best practices, Build business cases & determine a long term vision | Copyright © 2019 Deloitte Consulting LLP. All rights reserved.
Identify Digital Reality Use- & business cases that has real value It all Starts here Desirability (People) Digital Reality Use Cases Ensure that new digital products and services Feasibility live in the sweet spot where we know the (Technology) answers to the following questions: - Do users want this? Desirability - Should we do this? Viability - Can we do this? Feasibility Viability (Business)
Assessing & selecting the right technologies & platform(s)
Data Security & Infrastructure Risk that compromises the Confidentiality, Integrity or Availability of data due to theft, loss, neglect or poor information security practices • Recording/Theft of user behavior and personal data • Interjection of data into AR/VR to entice users Risks that result in negatively impacting • Unreliable content uploaded to AR/VR device and Risks that result in loss of personal infrastructure, systems, data or business application information (Name, DoB, SSN details, operations due to undetected flaws (faulty address) stored in devices/applications piece of code) that creates security resulting in identity fraud/impersonation loopholes • Use of fake or mal-coded AR/VR • Non-compliance to state/country privacy applications laws & legislation • Sabotage availability of VR/AR applications • Theft of user’s personal data and ecosystem stored in AR/VR R IS K S devices/application resulting in • Unencrypted communication channel identity fraud within AR/VR system With the advent of AR/VR, newer risks are being introduced and it is • Geo-locations data privacy risks in case of a • Malicious content taking over AR/VR important that we understand the breach or theft of user’s personal data devices resulting in ransomware implications and impacts of these security risks
OurApproach BUSINES S VISIO N ANALYSIS JUSTIFICATIO N ROADMA P First, define the vision, ambition, Next, assess the pain points and Leverage capability analysis, Create a roadmap that can be used and success metrics for an digital value provided by overcoming identified opportunities, and an to deliver the future state Digital reality project. Develop art-of-the- these challenges. Analyze current understanding of the platform to Reality design capabilities. Outline possible goals and an initial case for process flow and operations to create use cases that support the the framework used for vendor change for transforming digital identify opportunities for growth. highest value opportunities. selection and solution selection. processes. Identify value drivers to form the Prioritize use cases that meet foundation of the future state business needs and bring the most recommendations and building that ROI. Project the incremental follows. business benefits based on success measures. | Copyright © 2019 Deloitte Development LLC. All rights reserved.
Now we have a vison, a strategy and a roadmap….but still no solution . What now ?
Sprint based approach We use this methodology as it saves time and costs, and also results in better products that are tailored to the requirements. Since not all the requirements are collected in the beginning, continuous client involvement is necessary. We work on the product incrementally, in multiple iterations. During each iteration, we engage in planning, analysis, coding, and testing. Test/ Test/ Test/ Feedback Feedback Feedback Use case Development Pro o f o f S ca l e & validation C o n c e pt 57 | Copyright © 2017 Deloitte Development LLC. All rights reserved.
1-week framework Example Use case Design Workshop MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY Map Sketch Decide Pretotype Test Map out the problem and pick Sketch competing Decide on best direction and Build a realistic prototype Test with target users an important place to focus solutions on paper create a testable hypothesis. START 10:00 AM • Introductions & Overview • Demos / Talks / Videos • Sketch Review & • Assign Roles (Maker, • Ethnographic Observations (Inspiration) Presentations Writer, Asset Collector, • Long-term Goals & Risks Interviewer…) • Usability Interviews • Decide approach • Sketch Voting • Mapping the Journey (Divide or Swarm) • Pretotype 1:00 PM LUNCH • SM & DM Interviews • 4-Step Sketch • Make a Storyboard • Pretotype • Usability Interviews • ‘How Might We’ - Exercise • Gather info • Plan the Pretotype • Stitch it together • Review Observations • Identify a Target • Doodle rough solutions • Trial Run • Debrief • Rapid Variations • Usability Interview Prep • Flush out the details END 5:00 PM 58 | Copyright © 2017 Deloitte Development LLC. All rights reserved.
The journey ahead | Copyright © 2019 Deloitte Development LLC. All rights reserved.
Deloitte Digital Other companies may take a siloed or technology-first approach, which can lead to confusion and disconnected initiatives that wont capture digital’s full potential. Unlike them, we assist our clients in developing sustainable processes that will help them respond, compete, and win in the future. Deloitte Digital provides the interdisciplinary experience needed to help clients develop a winning strategy, and our demonstrated ability to execute allows us to deliver on their most transformative ambitions – helping to set them up to succeed no matter what the future holds. D I G IT AL A G E NC IE S D E S IG N H O US E S G LO BAL S YS T E MS I NT E G RAT O RS M A N A G E M E N T C O N S U L T A NC I E S M ARKE T ING S E RVIC E P RO VID E RS | Copyright © 2019 Deloitte Development LLC. All rights reserved.
Ambition delivered for our clients Home Federal Athletics High Consumer Goods Logistics & Clothing Tech Electronics Retailer Delivery Retailer Manufacturer Manufacturer Project: Projects: Projects: Project: Projects: AR Catalog Immersive Training Architectural Visualization See-What-I-See Market Sizing Consumer Future Visualize Immersive Training Ecosystem Searching Using AR, smartphone users Created a VR proof of Visualization & agreement for Globally enabled high quality Global market sizing for VR able to use their phone to concept for immersive store look & feel prior to off-shore manufacturing with headsets in the absence of scan the catalog and open learning for the maintenance building real-time distributed existing products or market additional information about & repair of the postal sorting Training of staff prior to store expertise spread over 3 Ecosystem searching for VR the product & view 3D machines being opened or ready for continents in a matter of 3D computer graphics (CG) & objects occupancy seconds compression technologies Explore Learn Know Connect Think Explore Learn Know | Copyright © 2019 Deloitte Consulting LLC. All rights reserved.
Ambition delivered for our clients Video Government Shopping Automotive Government Games Department Mall Manufacturer Agency Project: Projects: Projects: Projects: Project: 360 Exponential Market Architectural Visualization AR Vehicle Specs Immersive Analytics Analysis AR Engine Status 360 video and storytelling Market Analysis, Technology 3-year engagement with a Detailed vehicle Simulate social networks, associated with upcoming Scouting, Horizon Scanning major city mall to bring to life specifications overlaid on an supply networks, telecom game release project across a broad range refreshed designs from app as vehicle scanned in the infrastructure, power grids, of technology developments multiple interior design & showroom etc., & the ways they interact including the VR & AR architecture firms, to create a Check engine status as an to answer high-impact, high- marketplace cohesive vision for the overlay on an app as you value what-if questions shopping center scan the hood of the vehicle Play Think Know Explore Know | Copyright © 2019 Deloitte Consulting LLC. All rights reserved.
Finally • Don’t boil the ocean. Start small and move rapidly to prove the technology fit and business impact.. • Remember organizational barriers stops the project, not technological • Get executive interest – innovation goes top down • Start and fail, get use cases mature by execution until you capture value, not by selection process • Select use cases with a strong business case which solves real user needs • Bring clarity around your technology stack. Picking the right one can be proves hard. Ask a set of clear questions around five areas – applications, data management, infrastructure needs, security and edge process/control – to select the right platform. | Copyright © 2019 Deloitte Development LLC. All rights reserved.
T h a n k You… Henrik Ebbesen Director, Deloitte Digital +45 31 16 32 43 | hebbesen@deloitte.com Claus Machholdt Manager, Deloitte Digital +45 60 60 83 93 | cmachholdt@deloitte.com
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