Digital Reality changes everything - Step into the future - Deloitte

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Digital Reality changes everything - Step into the future - Deloitte
Digital Reality changes everything
           Step into the future
Digital Reality changes everything - Step into the future - Deloitte
Henrik Ebbesen   Claus Machholdt
Digital Reality changes everything - Step into the future - Deloitte
The potential of “Digital Reality” (VR/ AR/ MR)
is to re-imagine reality and allow access to objects,
 places and people that are out of reach in the real
                       world!
Digital Reality changes everything - Step into the future - Deloitte
Where are we coming from?
    Personal Computers     Work        Personal    Alt
    1970’s

    World Wide Web        Personal    Connected
    1980’s

    Smart Phones         Connected    Everywhere
    2000’s

                                      Contextual
    Digital Reality      Everywhere    Intuitive
    2010’s
                                      Empathetic
Digital Reality changes everything - Step into the future - Deloitte
Virtual Reality                                                          Augmented Reality                           Mixed Reality
AN I M M E R S I VE E XP E R I E NC E                                    OV E R L A Y I N G T H E R E A L W OR L D   PU T T I N G O B J E C T S I N T O T H E R E A L W O R L D

“VR” creates a digital environment that                                “AR” overlays digitally-created content        “MR” is an experience that
replaces the user’s real-world                                         into the user’s real-world environment.        seamlessly blends the user’s real-world
environment.                                                           • Transparent optics, viewable environment     environment and digitally-created
• Fully rendered, enclosed environment                                 • Aware of surroundings & self                 content, where both environments
                                                                       • Primarily single display devices
• Body & motion tracking                                                                                              can coexist and interact with each other
• Consumer & enterprise ready
                                                                                                                      • Advanced sensors for spatial awareness and
                                                                                                                         gesture recognition

Alter                                                   Immersive Technologies                                       360° Video

Your
                                                        CH A N G I N G RE A L I T Y                                  A NEW PERSPECTIVE

                                                       “Immersive Experience” is a deeply-engaging,                  “360° Video” allows the user to look in every

Reality
                                                       multisensory, digital experience, which can                   direction around him/her
                                                       be delivered using VR, AR, 360° video, MR                     • Shot with an omnidirectional camera or a collection of
                                                       and/or other technologies                                       cameras
                                                                                                                     • User controls the view

   | Copyright © 2019 Deloitte Consulting LLC. All rights reserved.
Digital Reality changes everything - Step into the future - Deloitte
Digital Reality + Beyond the Glass
  Augmented Reality
  O V ER L A Y IN G T H E R E A L W O R L D

  Mixed Reality
  P U T T IN G O B J E C T S IN T O T H E R E A L W O R L D

Virtual Reality                                                     Digital Reality
A N IM M E R S I V E E X P E R I E N C E                            V I R T U A L ,A U G M E N T E D ,M I X E D

  360° Video
  A N EW P ER S P E C T IV E

Immersive Technologies
D E E P L Y E N G A GI N G MU L T I - S E N S O R Y
R E A L IT Y

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Digital Reality changes everything - Step into the future - Deloitte
BUSINESS &OPERATION S

                                                                                                        Business
                                                                                 Prototypes/Pilots    Development

T E CH NO L O GY E N AB L E RS
                                                                                                                    Go To Market
                                                                     Alliances
                                                                     & Vendors                                      Investments

                                                                                  Digital
                                                                                                                    & Strategy

                                                          Ecosystem
                                                           & Value
                                                            Chain
                                                                                  Reality                                  Talent &
                                                                                                                          Locations
                                                                                          C E N TE R O F
                                                                                             G RAVITY

                                                                                                                                      Digital
                                                                                                                                      Reality
                                                                                                                     Corporate
                                                                      Eminence
                                                                                                                    Development

                                                                                                                                      Investments
                                                                                                                                      to Enable
     BRANDANDMARKETIN G                                                           Marketing &        Conferences
                                                                                   Activation         & Events

  | Copyright © 2019 Deloitte Consulting LLC. All rights reserved.                                                                    Success!
Digital Reality changes everything - Step into the future - Deloitte
High level, Digital Reality will provide businesses new opportunities…

       SAVE COSTS                IMPROVE              PROVIDE NEW
                              PERFORMANCE                VALUE
Digital Reality changes everything - Step into the future - Deloitte
Digital Reality
Why now ?
Digital Reality changes everything - Step into the future - Deloitte
The hype may be waning, but real opportunity is growing
 Expectations

                                              Machine Learning
                                                 Autonomous Vehicles
                     IoT Platform
                  Smart Robots
                                                       Blockchain

                                                            Natural-Language
                                                            Question Answering

                                                                    Augmented
                                                                    Reality
                                                                                      Virtual
                                                                                      Reality

                INNOVATION          PEAK OF INFLATED                   TROUGH OF              SLOPE OF      PLATEAU OF
                  TRIGGER             EXPECTATIONS                  DISILLUSIONMENT        ENLIGHTENMENT   PRODUCTIVITY

                                                                                                                                 Time

                                                                                                             Gartner Hype Curve,2017
The enterprise entry barriers are fading...

   BATTERY
   LIFE                   NETWORK
                          LATENCY
                                                    MOBILE
                                                  COMPUTING

                                                                       PRICE
                                                                       POINT

                                                                                  APP
                                                                               ECOSYSTEM

                                                                                           SOCIAL
                                                                                           INERTIA

 15 | Copyright © 2018 Deloitte Consulting LLP. All rights reserved.
What are the opportunity areas?
Digital Reality opportunity areas

 Connect                              Know                               Learn                      Explore                     Play                      Think
 Collaborate without                  Augment data and                   Immerse in training,       Bring consumers on a        Deliver Digital Reality   Evaluate solutions, devise
 colocation – connect people          resources to give                  analytics, and research,   journey of exploration      experiences through       best practices, build
 remotely, communicate                professionals, engineers,          lowering time, risk and    across time and             content creation,         business cases
 and enable individuals to            and designers a new way            cost required              geography                   enablement and            and determine a long
 view/interact with the same          to do their jobs                                                                          consumption               term vision
 data/viewpoint

 See-What-I-See                      Architecture                        Immersive Training         Augmented Shopping              Story Telling         Strategy & Vision

 Holo-presence                       Maintenance                         Safety & Compliance        Travel & Hospitality            Live Events           Vendor Assessment

 Field Services                      Design                              Qualification              Events & Conferences            Location Based        Use Case Scoring

 Repair & Diagnostics                Medical                             Gamification               In-Store Experiences            Gaming                Business Case

 Equipment Installation              Analytics                           Behavioral Analytics       Enhance physical products       360                   Ecosystems

                                                                                                    Immersive Mobility
                                                                                                    Augmented Catalogs
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These industries a currently leaders in enterprise
adoption of Digital Reality
RETAIL                                                   CONSTRUCTION                       MANUFACTURING                   EDUCATION

                                                           • Architecture                                                   • Immersive Training
•   Augmented Shopping                                                                      •   Immersive Training
                                                           • Location Based visualization                                   • Storytelling
•   Live Events                                                                             •   Enhance physical products
                                                           • 360 degree experiences                                         • Gamification
•   Behavioral Analytics                                                                    •   Maintenance
•   In-Store Experiences                                                                    •   See-What-I-See
•   Augmented Catalogs                                                                      •   Field Services
•   Immersive Training                                                                      •   Repair & Diagnostics
•   Enhance physical products                                                               •   Equipment Installation

HEALTHCARE                                               GOVERNMENT                         PHARMA                          REAL ESTATE
• Immersive Training                                      •   Immersive Training                •   Immersive Training      • Visualization
• Safety & Compliance                                     •   Maintenance                       •   Safety & Compliance
• Treatment                                               •   See-What-I-See                    •   Maintenance
                                                          •   Field Services                    •   Visualization
                                                          •   Repair & Diagnostics

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Connect & Know
Collaborating without co-location - connecting professionals remotely and augment data and resources to give professionals an
improved way to do their jobs

                                                                                    THINK

                                                   CONNECT                                                    KNOW
                                                                                     Digital
                                                                                     Reality
                                                           LEARN                                              EXPLORE

                                                                                     PLAY

                                Holo-Presence            See-What-I-See   Do-What-I-Do   Remote Scribing   Repair & Diagnostics Maintenance

     | Copyright © 2019 Deloitte Consulting LLC. All rights reserved.
Connect+Know
Augmented Reality enhanced workforce
Augmenting data and resources to give professionals, engineers, and
designers a new way to do their jobs more effectively

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Industry Examples
Remote assist   Machine Maintenance tasks   IOT - Digital twin   Collaboration with robotic arm
The core elements of Augmented Reality
Typical Devices for Augmented Reality
Hololens 2
•   Integrated with Azure
•   Contextual understanding
•   Retina scan identifications
•   Hand-tracking: two-handed fully
    articulated model, direct
    manipulation

                                      Build for and
                                       sold only to
                                        enterprise
                                        customers
Next gen Augmented Reality
The industry says it works
    Study conducted by Boeing showed that AR
    improved productivity in wiring harness assembly
    by 25%.

    And at GE Healthcare a warehouse worker receiving
    a new picklist order through AR completed the task
    46% faster than when using the standard process,
    which relies on a paper list and item searches on a
    work station.

    Additional cases several other firms show an average
    productivity improvement of approximate 30%.
Source: National Training Laboratories, USA
And academic research is backing it up
In 2018 an extensive field study was
performed to find out which technology
was more effective at giving remote        Four key findings
support: AR-enabled remote guidance

                                           #1
solution, or a standard video call.                84% prefer remote           Positive features highlighted by test subjects: “intuitive”, “gives direct visual
                                                   guidance to a               feedback”, “more possibilities for the expert to guide you”, “pedagogical”,“easy
Over 200 people participated.                      standard videocall.         to adjust”, “good when there is a languagebarrier”.

None were experts, yet the increases in
speed and accuracy they achieved using
AR remote guidance was major. How

                                           #2      Problem solving is 32 %     How much could 32 % faster problem resolution save you? Arecent report
much would one of your own more                                                found that 82 % of the global industrial companies surveyed had experienced
                                                   faster with remote
experienced field technician boost their           guidance than a             unplanned downtime in the past three years.
performance using the same tool?                   standard videocall.

                                           #3
                                                   50 % fewer errors occured   Yes. You read that right. Video calls involved far more trial and error when
                                                   when using remote           solving the test problem. With remote guidance, test subjects saw the
                                                   guidancecompared to a       expert’s hands showing them exactly how to place the right parts, in the right
                                                   standard videocall.         place, in real time. No complex verbal instructions needed.

                                           #4
                                                   Users perceived remote      Perception is everything. When usersfeel they cansolve things more efficiently
                                                   guid- ance as more          —they do. Net perceived efficiency, measured as a net promoting score (NPS),
                                                   efficient than astandard    was far higher for remote guidance than astandard videocall
                                                   videocall.                  Users felt it was helping them more efficiently. And so it became: speed and
                                                                               accuracy were measurablyimproved.
Typical Connect+Know use cases in an enterprise setting
DRIVERS                                      BENEFITS                                                      IMPACT

                                                                                                •   10-20% gains in productivity
Labor              •   Transform how workforce captures, reports and shares information         •
                                                                                                •
                                                                                                    25% decrease in warehouse picking time (DHL)
                                                                                                    30% decrease in assembly time (Boeing)
Productivity       •   Collaborate to take action near real time, supported by data             •   30-50% increase in material handling transaction
                                                                                                    speed

                   •   Decrease in training / ramp-up time for resources
Resource & Asset   •   Reducing downtime of machinery
                                                                                                • 10-15% increase in utilization of scarce resources
                                                                                                • 5-10% decrease in labor unit rate
Efficiency         •   Decreased time to market for new equipment

                   •   Reduction in repair time and expenses
                                                                                                • 6% to 10% reduction in error rates (Boeing)
Quality            •   Deliver task-specific and context-specific information in the field to   • 10-20% decrease in rework costs
                       ensure conformance to critical processes

Safety & Risk      •   Tracking of users and equipment minimizes accidents                      •   Assessment of impact in progress
Management
Learn
Immerse in training, analytics, and research, lowering time, risk and cost required

                                                                          THINK

                                                      CONNECT                                 KNOW
                                                                          Digital
                                                                          Reality
                                                               LEARN                          EXPLORE

                                                                          PLAY

                                             Immersive Training Safety Compliance Certification Gamification

      | Copyright © 2019 Deloitte Consulting LLP. All rights reserved.
Learn
Virtual Reality based training
Leverage digital reality technologies to support training, research and
exploration, effectively lowering the time, risk & cost traditionally required

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Industry Examples
Employee Training in VR   Training employees without travel   Employee Training in VR

          Walmart                  Volkswagen                          Insurance
Why VR powered training is impactful
                                                                            Learning Retention Rates

                                                   Lecture                              5%
                                                  Reading                             10%

                                                Audio-visual                          20%

                                               Demonstration                          30%

                                              Group Discussion                        50%

                                  Learning by doing (VR Powered Training)             75%
                                      Learning by teaching others                     90%

Source: National Training Laboratories, USA
“I hear and I forget.
 I see and I remember.
I do and I understand.”
Does it really work ?
Virtual Reality applied to corporate training and VR training applied to various disciplines has proven to be highly effective, as well as time and cost saving
Other Benefits
1. Appealing to a Variety of Learning Styles                                  3. Eliminating Risk and Safety Concerns
Classic teaching and training methods convey content to students              Firefighters and military personnel need to learn how to respond in
according to the instructor’s preferred style of learning. VR experiences     dangerous situations without risking their lives.VR experiences can
access all the senses, a variety of preferences can be satisfied and          build extreme environments and situations, allowing users to test and
delighted. It offers the ability to simultaneously reach students across at   learn without severe consequences.
least three of the four classical learning styles.
                                                                              4. Reducing Training Budget and Providing Scalability
2. Offering Experiences That Promote Repetition and Retention                 Equipment longevity. Heavy equipment doesn’t have to be brought
New skills require practice. But what if the skill is heart surgery? And      to a special training location, or suffer wear and tear as numerous
what if you need to be able to strategize a response to an enemy              trainees learn how to operate it.
ambush on the fly?. VR training options offer controlled, easily
generated environments that allow for the repetition and variation            Logistics reduction. Firefighters don’t have to set buildings on fire to
                                                                              do the repetitious part of training. Instead, after virtual training, they
                                                                              can save the test fire environment for a “final exam” type of situation.

                                                                              Time savings. In the corporate world at lot of time and money is
                                                                              spend on traveling to be trained
Where does VR typically make sense in learning ?
EXPLORE.
Bring consumers on a journey of exploration across time
                   and geography
Explore
Augmented Reality can enhanced Products and Services
Enhancing your physical product or service with new functionalities and value propositions that
increases the perceived and/or monetary value of your product or service.

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Industry Examples
See furniture in your own home   Car owner AR assistant   AR Shopping guide   Experience real estate
What are the consumers saying?
What are the consumers saying?

                     71% of shoppers
                    consider that they would
                     shop more often if they
                        used AR apps.

                                               55% admitted AR
                                               makes shopping more
                                                 fun and exciting.
How to apply Digital Reality
succesfully to your business ?
Our approach helps you apply Digital Reality
technology in a way that helps people d o their jobs
easier – a n d leads to business results.
T H I S I S T HE
                           FUTU RE O F

                                We bring a distinct focus on t he opportunities that will result in t he
                                bi ggest i m p a c t and ROI in t he context of your industry, developing
                                m ea n i n gful sol ut i ons that people want to adopt, architecting scalabl e
                                a n d flexible technology, and working with your organization to
                                develop t he ri ght c h a n ge m a n a g e m e n t approach for your people, so
                                they can adopt a whole new way of working for t he future.

LC. All rights reserved.
M AK E I T

    This is about business outcomes.      Building your organization’s competitive
                                          advantage for the future is our North
    Bottom-line. ROI. We’re not here to
                                          Star. Because of this, we’re able to
    help you build shiny objects—we       balance the unknowns of emerging
                                          technology with outcome-focused
    want to help you use new technology
                                          initiatives that help you learn in th short
    to solve problems in ways you never   term and can give you the leg up in
                                          creating advantages well into the future.
    imagined were possible.
M AK E I T

  Technology for technology’s sake isn’t helpful to
  anyone. It has to seamlessly fit into the way we, as
  humans, work in order to achieve better outcomes.

  Grounded in iterative design processes that help define the problem, observe
  opportunities, and rapidly test and refine, we are able to help you deliver
  augmented and virtual reality solutions that fit your organization’s needs –
  making things simpler, more intuitive, and more efficient.
M AK E I T

       Awell-designed solution is built to
       evolve with technologydevelopments.
       From the way we design front end experiences,
       integrate systems, design infrastructures, secure
       solutions, and transform your customer base and
       workforce, our strategic and agile approach to
       technology helps ensure that the solutions you
       design for today will continue to provide value
       well into the future.
M A KE I T         W ORK

    Augmented and virtual reality is going to    That’s why change management for your
                                                 workplace and workforce training is woven into
    have far-reaching effects on the
                                                 our Digital Reality offering—it’s not just an add-
    workplace in the years to come, which will   on. We help you prepare, train, and adopt new
                                                 ways of thinking and doing business to make
    require new ways of working and thinking
                                                 sure your solutions create the impact you’re
    about how to get a job done.                 looking for.
with new technology, ecosystems of
choice, designed for humans—all the
elements to achieve your ambitions for
the future.
Digital Reality
                                                                   extends deeper and beyond
                                                                   Creating digital experiences
                                                                   Digital Strategy
                                                                   Systems Integration
                                                                   Content Management Systems

                                                                                                         CONNECTIVITY
                                                                   Workforce Transformation & Training
                                                                   Business Model Transformation
                                                                   Infrastructure & Connectivity
                                                                   Operate – Managed Services
                                                                   Advertising & Marketing
                                                                   V-commerce & V-tail
                                                                   Personalization
                                                                   Cloud Services
                                                                   Analytics
                                                                   M&A
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Develop an organization wide shared vision and strategy

                       Looking to do “one off” attention-grabbing things. Those that have a budget, but don’t
  CMO’s
                       have a vision (may not need one).

                       Looking at how the fourth transformation will impact their organization. Those that have a
  CTO’s
                       budget and a vision, but want to understand the need.

                                                                                                                    Combined
                                                                                                                     Vision &
                                                                                                                     Strategy
 Business
                       Looking at how they can drive growth, savings or something else (innovation,
   Unit                collaboration, etc.). Understand the need, have a budget, but need a vision
 Owners

                       Those who have the Digital Reality vision and understand the need, but don’t have a
Evangelists
                       budget to work with.

   | Copyright © 2019 Deloitte Development LLC. All rights reserved.
You are
                                                                                       Healthcare                  Location Based

designingan                                                                  Education                                        Sport / Live Events

ecosystemof                                                                Tourism                  Applications                  Social

Providers &                                                         Sports Training
                                                                                                      Content
                                                                                                                                  Games

systems to                                                                 Social Media                                     Entertainment

evolvesolutions                                                                  Ads & Analytics                    Enterprise

                                                                         3D Tools                                                          Input
                                                                         Engines / Audio                            Hand / Eye / Wearable / Haptic
                                                       Tools
               Distribution
                  Apps / Media
                                                                                                                Head Mounted Displays

                                                    Platform
                                                                                                                           Tethered / Mobile
                                                                                                                                                        Infrastructure
                                                                      Reality Capture
                                                                      360 Video / Next Gen                                          Enterprise Data
                                                                                                                           ERP/CRM/Transaction/Legacy

| Copyright © 2019 Deloitte Development LLC. All rights reserved.
To be truly successful with Digital Reality projects
companies need to think end-to-end.

       Strategy                                                    Design                              Implement                                 Manage
                            Where to Play                                      Quickly Learn                             Embed Solution                         Handle the
Operations                  & How to Win                    Develop            & Build                 Integrate         For Use                Roll Out        Change

       •     Determine where AR/VR                             •     Employ design thinking        •    Analyse existing IT architecture,   •   Manage the change in design
             provides a significant                                  strategies to move from            software, and data flows                process and workflows
             value lever in operations                               use case to user journey      •    Integrate the solution into         •   Address hyper care and issue
       •     Assess technology                                 •     Employ agile methodology           existing Product Development            resolution
             maturity and gaps                                       to test and iterate in low-        infrastructure                      •   Assess agile culture maturity,
       •     Conduct financial impact                                risk cycles                   •    Implement agile NPI processes           embed desired behaviours
             planning and develop                              •     Rely on user-centric design        enabled by digital and core             and redesign of
             technology roadmap                                      to identify requirements           execution capabilities                  organisational structures to
                                                                     that enable success                                                        support strategic goals

 | Copyright © 2019 Deloitte Development LLC. All rights reserved.
Think
Strategy & Vision. ROI / Business Case, Use Cases & Scoring , Ecosystem & Vendors, Data Security, Infrastrucure

                                                                         THINK

                                                      CONNECT                         KNOW
                                                                         Digital
                                                                         Reality
                                                              LEARN                   EXPLORE

                                                                         PLAY

      | Copyright © 2019 Deloitte Consulting LLP. All rights reserved.
Think

     • Strategy & Vision
     • ROI / Business Case
     • Use Cases & Scoring
     • Ecosystem & Vendors
     • Technology Stack
     • Data Security                                                 Evaluate solutions,
     • Infrastrucure                                                 Devise best practices,
                                                                     Build business cases
                                                                     & determine a long
                                                                     term vision
  | Copyright © 2019 Deloitte Consulting LLP. All rights reserved.
Identify Digital
Reality Use- &
business cases that
has real value
                                                 It all
                                                Starts
                                                 here
                                                          Desirability
                                                           (People)

Digital Reality Use Cases
Ensure that new digital products and services
                                                                           Feasibility
live in the sweet spot where we know the                                 (Technology)
answers to the following questions:

-   Do users want this? Desirability

-   Should we do this? Viability

-   Can we do this?      Feasibility
                                                            Viability
                                                           (Business)
Assessing & selecting the right technologies & platform(s)
Data Security & Infrastructure
                                                 Risk that compromises the Confidentiality, Integrity or
                                                  Availability of data due to theft, loss, neglect or poor
                                                               information security practices

                                                • Recording/Theft of user behavior and personal data
                                                • Interjection of data into AR/VR to entice users
  Risks that result in negatively impacting     • Unreliable content uploaded to AR/VR device and                Risks that result in loss of personal
 infrastructure, systems, data or business        application                                                   information (Name, DoB, SSN details,
operations due to undetected flaws (faulty                                                                     address) stored in devices/applications
     piece of code) that creates security                                                                     resulting in identity fraud/impersonation
                 loopholes

• Use of fake or mal-coded AR/VR
                                                                                                             • Non-compliance to state/country privacy
  applications
                                                                                                               laws & legislation
• Sabotage availability of VR/AR applications                                                                • Theft of user’s personal data
  and ecosystem                                                                                                stored in AR/VR
                                                                        R IS K S                               devices/application resulting in
• Unencrypted communication channel                                                                            identity fraud
  within AR/VR system                                    With the advent of AR/VR, newer risks
                                                            are being introduced and it is                   • Geo-locations data privacy risks in case of a
• Malicious content taking over AR/VR                    important that we understand the                      breach or theft of user’s personal data
  devices resulting in ransomware                         implications and impacts of these
                                                                     security risks
OurApproach

                                                                                               BUSINES S
           VISIO N                                                ANALYSIS                   JUSTIFICATIO N                            ROADMA P

First, define the vision, ambition,                     Next, assess the pain points and     Leverage capability analysis,       Create a roadmap that can be used
and success metrics for an digital                      value provided by overcoming         identified opportunities, and an    to deliver the future state Digital
reality project. Develop art-of-the-                    these challenges. Analyze current    understanding of the platform to    Reality design capabilities. Outline
possible goals and an initial case for                  process flow and operations to       create use cases that support the   the framework used for vendor
change for transforming digital                         identify opportunities for growth.   highest value opportunities.        selection and solution selection.
processes.                                              Identify value drivers to form the   Prioritize use cases that meet
                                                        foundation of the future state       business needs and bring the most
                                                        recommendations and building that    ROI. Project the incremental
                                                        follows.                             business benefits based on
                                                                                             success measures.

   | Copyright © 2019 Deloitte Development LLC. All rights reserved.
Now we have a vison, a
strategy and a roadmap….but
still no solution .
What now ?
Sprint based approach
We use this methodology as it saves time and costs, and also results in better products that are tailored to the requirements. Since not all the
requirements are collected in the beginning, continuous client involvement is necessary. We work on the product incrementally, in multiple
iterations. During each iteration, we engage in planning, analysis, coding, and testing.

                                                              Test/                      Test/                          Test/
                                                            Feedback                   Feedback                       Feedback

                                      Use case
                                    Development
                                                                        Pro o f o f                     S ca l e
                                    & validation                        C o n c e pt

 57 | Copyright © 2017 Deloitte Development LLC. All rights reserved.
1-week framework

Example Use case Design Workshop
             MONDAY                                  TUESDAY                      WEDNESDAY                       THURSDAY                       FRIDAY

             Map                                     Sketch                       Decide                          Pretotype                      Test
             Map out the problem and pick            Sketch competing             Decide on best direction and    Build a realistic prototype    Test with target users
             an important place to focus             solutions on paper           create a testable hypothesis.
START
10:00 AM

             •   Introductions & Overview            •   Demos / Talks / Videos   •   Sketch Review &             •   Assign Roles (Maker,       •   Ethnographic Observations
                                                         (Inspiration)                Presentations                   Writer, Asset Collector,
             •   Long-term Goals & Risks                                                                              Interviewer…)              •   Usability Interviews
                                                     •   Decide approach          •   Sketch Voting
             •   Mapping the Journey                     (Divide or Swarm)                                        •   Pretotype

1:00 PM                                                                                     LUNCH

             •   SM & DM Interviews                  •   4-Step Sketch            •   Make a Storyboard           •   Pretotype                  •   Usability Interviews

             •   ‘How Might We’ - Exercise           •   Gather info              •   Plan the Pretotype          •   Stitch it together         •   Review Observations

             •   Identify a Target                   •   Doodle rough solutions                                   •   Trial Run                  •   Debrief

                                                     •   Rapid Variations                                         •   Usability Interview Prep

                                                     •   Flush out the details
END
5:00 PM

58 | Copyright © 2017 Deloitte Development LLC. All rights reserved.
The journey ahead

 | Copyright © 2019 Deloitte Development LLC. All rights reserved.
Deloitte Digital
  Other companies may take a siloed or technology-first approach, which can lead to confusion and disconnected initiatives that
  wont capture digital’s full potential. Unlike them, we assist our clients in developing sustainable processes that will help them
  respond, compete, and win in the future. Deloitte Digital provides the interdisciplinary experience needed to help clients develop a
  winning strategy, and our demonstrated ability to execute allows us to deliver on their most transformative ambitions – helping to
  set them up to succeed no matter what the future holds.

                                                                     D I G IT AL A G E NC IE S

             D E S IG N H O US E S

                                                                                 G LO BAL S YS T E MS I NT E G RAT O RS

           M A N A G E M E N T C O N S U L T A NC I E S

                                                                                                 M ARKE T ING S E RVIC E P RO VID E RS

 | Copyright © 2019 Deloitte Development LLC. All rights reserved.
Ambition delivered for our clients

               Home                                       Federal                         Athletics                        High                          Consumer
              Goods                                      Logistics &                      Clothing                         Tech                          Electronics
              Retailer                                    Delivery                        Retailer                      Manufacturer                    Manufacturer

   Project:                                      Projects:                        Projects:                          Project:                        Projects:
   AR Catalog                                    Immersive Training               Architectural Visualization        See-What-I-See                  Market Sizing
                                                 Consumer Future Visualize        Immersive Training                                                 Ecosystem Searching
   Using AR, smartphone users                    Created a VR proof of            Visualization & agreement for      Globally enabled high quality   Global market sizing for VR
   able to use their phone to                    concept for immersive            store look & feel prior to         off-shore manufacturing with    headsets in the absence of
   scan the catalog and open                     learning for the maintenance     building                           real-time distributed           existing products or market
   additional information about                  & repair of the postal sorting   Training of staff prior to store   expertise spread over 3         Ecosystem searching for VR
   the product & view 3D                         machines                         being opened or ready for          continents in a matter of       3D computer graphics (CG) &
   objects                                                                        occupancy                          seconds                         compression technologies

   Explore                                       Learn                            Know                               Connect                         Think
                                                 Explore                          Learn                              Know
| Copyright © 2019 Deloitte Consulting LLC. All rights reserved.
Ambition delivered for our clients

               Video                                   Government                       Shopping                       Automotive                       Government
               Games                                   Department                         Mall                        Manufacturer                        Agency

   Project:                                      Projects:                      Projects:                          Projects:                       Project:
   360                                           Exponential Market             Architectural Visualization        AR Vehicle Specs                Immersive Analytics
                                                 Analysis                                                          AR Engine Status
   360 video and storytelling                    Market Analysis, Technology    3-year engagement with a           Detailed vehicle                Simulate social networks,
   associated with upcoming                      Scouting, Horizon Scanning     major city mall to bring to life   specifications overlaid on an   supply networks, telecom
   game release                                  project across a broad range   refreshed designs from             app as vehicle scanned in the   infrastructure, power grids,
                                                 of technology developments     multiple interior design &         showroom                        etc., & the ways they interact
                                                 including the VR & AR          architecture firms, to create a    Check engine status as an       to answer high-impact, high-
                                                 marketplace                    cohesive vision for the            overlay on an app as you        value what-if questions
                                                                                shopping center                    scan the hood of the vehicle

   Play                                          Think                          Know                               Explore                         Know
| Copyright © 2019 Deloitte Consulting LLC. All rights reserved.
Finally

 • Don’t boil the ocean. Start small and move rapidly to prove the
   technology fit and business impact..

 • Remember organizational barriers stops the project, not technological

 • Get executive interest – innovation goes top down

 • Start and fail, get use cases mature by execution until you capture
   value, not by selection process

 • Select use cases with a strong business case which solves real user needs

 •      Bring clarity around your technology stack. Picking the right one can be proves
        hard. Ask a set of clear questions around five areas – applications, data
        management, infrastructure needs, security and edge process/control – to select
        the right platform.

     | Copyright © 2019 Deloitte Development LLC. All rights reserved.
T h a n k You…
Henrik Ebbesen
Director, Deloitte Digital
+45 31 16 32 43 | hebbesen@deloitte.com

Claus Machholdt
Manager, Deloitte Digital
+45 60 60 83 93 | cmachholdt@deloitte.com
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