DIGITAL MEDIA PACK 2022 - The Cricketer is the best-known and most reputable publishing brand in the game, connecting with one million enthusiasts ...
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DIGITAL
MEDIA PACK
2022
The Cricketer is the best-known and most reputable publishing brand in the game,
connecting with one million enthusiasts every month through our digital channels.
THE BIG NUMBERS
TOTAL DIGITAL
WEBSITE
800,000 UNIQUE USERS A MONTH
1,000,000 PAGE VIEWS A MONTH
REACH OF
unique
users
1,000,000
2 MILLION
1m
900,000
800,000
800k
700,000 SOCIAL MEDIA
600,000
500,000 TWITTER FACEBOOK INSTAGRAM
400,000 Anticipated Growth
160,000 FOLLOWERS 822,100 FOLLOWERS 160,100 FOLLOWERS
300,000
300k 15M IMPRESSIONS PM 450,000 ENGAGEMENTS PM 2M MONTHLY REACH
200,000 129k
100,000 100,000 LINK CLICKS PM 1.5M VIDEO VIEWS PM 3M IMPRESSIONS PM
2019 2020 2021 2022
www.thecricketer.com @thecricketermag @thecricketermag @thecricketer
AUDIENCE PROFILE
GLOBAL AUDIENCE – MONTHLY AVERAGE AUDIENCE BREAKDOWN
GENDER AGE
81% MALE 73% AGED UNDER 44
19% FEMALE
18-24 11% 25-34 48% 35-44 14%
HOW OUR AUDIENCE FINDS US
250k
15k
200k
30k
15k 215k
15k
30k
DEVICE AUDIENCE ORIGINS
250,000 UK 215,000 INDIA 200,000 PAKISTAN 76% MOBILE 60% SEARCH
18% DESKTOP 30% SOCIAL MEDIA
OVER 30,000 ACTIVE USERS A MONTH IN AUSTRALIA AND BANGLADESH
OVER 15,000 ACTIVE USERS A MONTH IN SRI LANKA, USA AND UAE 6% TABLET 10% BOOKMARKS/DIRECT
www.thecricketer.com @thecricketermag @thecricketermag @thecricketer
WHAT CAN WE DO FOR YOU
Display advertising
• 1M web advert impressions available to be served a month
• Two sizes – Leaderboard: 728 x 90px, MPU: 300 x 250px
• Thecricketer.com average CTR: 0.40%
(Industry average CTR: 0.05%)
Prices start from £20 CPM –
based on minimum 50,000 impressions
MPU
LEADERBOARD
Tournament Coverage Bundle
Package includes: Opportunities include ICC tournaments, IPL,
• Tournament homepage takeover County season, The Hundred, CPL, Big Bash
• Drivers and messaging on all content
• Social media promotion Prices available on request
www.thecricketer.com @thecricketermag @thecricketermag @thecricketer
WHAT CAN WE DO FOR YOU
Social Media Campaign
• Social media campaigns to audience of over 1 million
engaged cricket aficionados
• Posts can be geo-located
• Competitions to raise following or gather entrant’s data
Prices available on request
www.thecricketer.com @thecricketermag @thecricketermag @thecricketer
WHAT CAN WE DO FOR YOU
Email newsletter
• Advertising banners available on our
twice-weekly newsletters, sent to
Video content
10,000 post-GDPR opt-in recipients
• Bespoke video content produced on the client’s behalf or with their squeezeback advertising
Specs: 728 x 90px
www.thecricketer.com @thecricketermag @thecricketermag @thecricketer
CASE STUDIES
Hotstar Sporting Index
Showcasing Indian broadcasting giant Hotstar’s IPL 2019 coverage Content-led cross-platform World Cup campaign
• Website and social media campaign reaching over 1.5M cricket fans • Takeover of The Cricketer’s World Cup hub
• Takeover of The Cricketer’s IPL hub • Odds for every match promoted via bespoke graphics on social media
• All IPL content on thecricketer.com contained Hotstar drivers • Online editorial and video content
• Hotstar branding and tags on social media promotion of IPL articles • SPIN representative on The Analyst Inside Cricket podcast
www.thecricketer.com @thecricketermag @thecricketermag @thecricketer
CONTACT
The Cricketer Publishing Ltd
Edinburgh House
170 Kennington Lane
London SE11 5DP
Jim Hindson
Commercial Director
Tel: 0203 198 1359
Email: Jim.Hindson@thecricketer.com
www.thecricketer.com @thecricketermag @thecricketermag @thecricketer
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