DIGITACT TRACK, TRACE & ENGAGE - PLATFORM OVERVIEW 2020
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DıGıTACT Track, Trace & Engage
Online
marketers use
data segments to make
informed product
advertising decisions.
Demographic
Online Store
Product Analytics
Location
Upload progress
Interest
Action
Why should offline
product data
be any different?
activity by time of day
11.2% in-store
conversion rate
favourite
In-store
colour:
red
sold today:
18 pcs
most product
try-ons: 107
Imagine knowing how Chicago store
customers interact with
your in-store products.
engagement
last 3 months
Our Solution eGRAB
BY DıGıTACT
eGRAB is a cloud-based, OS agnostic
software platform that enables
organisations to deploy
RFID technology from manufacturing
through to the shop-floor.
• Logistics
• Supply Chain
• Inventory Control
• Inventory Analytics
• Loss Prevention
• Customer Experience
What is RFID? RFID is an acronym Unlike barcodes, RFID labels can for radio-frequency be read from close range or up to identification and several metres away, and do not refers to microchip need to be within line-of-sight of technology where the scanner to be seen. digital data encoded onto RFID tags or “smart labels” is wirelessly captured via radio waves. The technology is fundamental to the explosive growth of the Internet of Things.
Why RFID?
• Item level intelligence at scale. RFID
is applicable to
• Economically deployable.
Logistics Shops &
Hospitality
• Minimal process disruption.
• Ultimate traceability throughout
the supply chain.
Farming Healthcare
• Growing Internet Of Things
(IOT) global market, set to reach
$55B by 2025.
RFID
radio frequency scanning: Scanning speed:
up to 20,000
Scanning Labour cost to count
20,000 items:
average store:
fast, efficient items / hour 20 minutes £15
Barcode
optical scanning:
slow, manual labour intensive Scanning speed: Scanning Labour cost to count
avg. 650 average store: 20,000 items:
*average values as per RFID journal stats items / hour 540 minutes £460
How we use it Perform inventory counts in minutes and win back valuable time to tackle the important tasks in your business. Calculate conversion rate, shelf dwell time and other inventory engagement statistics.
eGRAB inventory
management
Key features:
• Rapid inventory counts
(avg. 30 times faster than barcode)
• Automated stock replenishment
• Planogram management
• Inter-store transfer
• Shipment management and
RFID pallet checker
• Item locator and shelf management
Inventory data highlights Design your reports: • Analytics snapshots that includes a total overview of inventory performance and customer engagement numbers. • Track product conversion rates across stores, date ranges, campaigns etc, i.e in-store product try-ons vs sales. • Analyse campaign performance, item level interaction data / sku groups or create entirely custom reports unique to your business. • Detailed data mining capability with numerous report outcomes using the custom report generator.
Intelligent inventory engagement with retail displays that track inventory movement and deliver one to one advertising. eGRAB has a complete content design tool that enables retailers to customise the content triggered on digital signage displays and interactive kiosks when customers interact with RFID tagged items.
Customer experience Add your product and branded media (images/ video/text/related items etc), and create beautiful digital signage content for your retail displays. Depending on configuration, items removed from, or placed within an eGRAB RFID enabled smart display will trigger product specific advertising at the point of Click to see video interaction.
Global or regional audiences
Global data is fed
back to eGRAB for
further analysis
and decision
Harmonise content making.
to multiple regions,
or localise it to
specific stores.Embedding eGRAB’s RFID technology into retail merchandise displays
can provide real time inventory feedback by capturing analytics
across a broad range of interactions including; how often a product is
engaged with, colour and size preferences, seasonal view trends and
more. Through the reports dashboard eGRAB users can extract
granular or high level inventory performance data for analysis.
eGRAB’s RFID platform is suitable for many verticals:
• Clothing and apparel • Electronics • FMCG
• Cosmetics • Eyewear • Jewellery
• Food and beverages • Healthcare • etc
Merchandising Analytics:
Obtaining pre-sales ‘inventory to consumer’ engagement statistics
enables the development of accurate and targeted merchandising
strategies which can be fed back into predictive supply chain
strategies (JIT, FIFO etc)Custom designed RFID ready furniture
eGRAB RFID hardware can be installed into a
variety of retail display scenarios. We have
provided some examples below of pre-existing
designs or you can work with our team to build
something bespoke for your requirements
(clothing racks, desks, plinths etc).
Touchscreen PC
Touchscreen PC (Windows)
(Windows)
Cable Up-lighted area
outlet (optional)
Wire connection
RFID Receiver
Up-lighted area
(optional) RFID antenna
sensitive area
Wire connection for tagged
frames
RFID Receiver
RFID antenna
sensitive area
for tagged frames
Power supply
Power supplyIntegrate RFıD without the need for existing software migration Via the eGRAB API, our platform allows third party software providers to integrate eGRAB’s RFID capability easily and seamlessly into any organisation. Connect eGRAB to; • POS software, • accounting, • warehouse, • eCommerce, • other 3rd party software.
Socially d i s t a n c e d inventory management As we enter a post Covid-19 retail environment we believe businesses will face increased scrutiny on their distancing and product handling policies. RFID can mitigate handling risks, but also promote Reducing the handling of items in store will garner employee task distancing as one person can do the strong and positive PR, simultaneously lowering job of many using RFID to manage inventory employee and consumer risk. logistics and stock handling processes.
Prior to COVID-19 understanding in
real time where your inventory was,
both on the shop floor and the
stockroom was desirable; it is now a
prerequisite. Real time stock visibility,
electronic detection of handled
inventory and subsequent time Inventory
Quarantining
dependent quarantining periods are
now essential for responsible COVID
compliant inventory management.
Passive RFID tags linked to an
intelligent inventory management
system provide an immediate solution
to a previously almost insurmountable
problem.
eGRAB by Digitact is a tried and tested system currently delivering RFID eGRAB is ready for immediate
services to some of the world’s biggest brands. The new COVID-19 module installation and is operable as a stand
facilitates the implementation of inventory quarantining processes that alone RFID system, or as an API
enable retailers to accurately track quarantined items with built-in alert integrated service with retail point of sale
systems notifying them how much time is left before they can be restocked. and warehouse management systems.Recent
projects
Click to see video
Faces Beauty - Mall of the
Emirates (Chalhoub Group)
The digital team at FACES
wanted to bring the beauty
try-on journey to life.
eGRAB’s RFID technology
was selected to educate
consumers on each of the
tagged products located
on the tester bars.Recent projects Moncler: Genuis Collection (Milan / Tokyo) eGRAB RFID infrastructure was embedded into clothing railings that house the Moncler Genius collections. Garments removed would trigger branded content in the bespoke made experience booths.
Recent projects Vagabond Wines Digitact created a fully integrated business system to power the NFC dispensing machines that allow customers to try hundreds of wines by the glass. Our custom extension to eGRAB connected POS, eCommerce, warehousing, accounting and app platforms together under a single software suite called WineHub.
DıGıTACT ™ Get in Touch e: ben@digitact.co.uk m: +44 779 143 5454 w: digitact.co.uk © Digitact Limited, All rights reserved. 2020
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