CYCLE TOURISM STRATEGY - WESTERN AUSTRALIAN - WestCycle
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WESTERN AUSTRALIAN CYCLE TOURISM STRATEGY
Prepared by: Common Ground Trails for WestCycle Incorporated, 2018 With funding and support from: Tourism Western Australia Contact: WestCycle Incorporated info@westcycle.org.au www.westcycle.org.au Copyright: The information contained in this document may be copied provided that full acknowledgement is made. Cover image source : Tourism Western Australia
CONTENTS
01 EXECUTIVE SUMMARY 2
02 CYCLE TOURISM 6
03 CURRENT LANDSCAPE 20
04 OPPORTUNITIES FOR WA 42
Image source: Tourism Western Australia
05 IMPLEMENTATION AND NEXT STEPS 50
1
01 EXECUTIVE
SUMMARY
Image source: DBCA Parks and Wildlife
2
Bike riding is one of the world’s market they will stand to benefit significant cycle tourism market.
fastest growing recreational, sport tenfold from their investment. Cycle Since 2012, WA’s traditional cycle
and tourism activities and is a travel tourists can be categorised under tourism markets (domestic, UK,
motivator that provides economic two main market segments; Germany, US) have all seen steady
return for the destination of choice. Those who travel to a destination growth between 10% to 20%, as
Encompassing several disciplines, to cycle, and would be expected; however new
and the ability to develop cycle cycle tourism markets have seen
Those who undertake incidental
tourism specific infrastructure exponential growth across three
bike riding whilst on holiday.
and events, the benefits are wide- year averages, mainly in markets
ranging and customisable to the Studies have identified that whilst a from China (166.5%), Singapore
characteristics of each destination. cycle tourist’s average daily spend (67.6%) and Malaysia (62.4%).
is comparable with the average
The aim of this Strategy is to outline Cycle tourism marketing has been
overnight visitor their overall trip
a strategic approach to cycle traditionally focused on events,
spend is nearly five times as high.
tourism, which markets provide the with 12 events featuring a cycle
Other key characteristics include;
greatest opportunity and what is component sponsored in 2016-
required to deliver extraordinary Total trip expenditure is 2017 by Tourism WA, through
cycle tourism experiences. approximately $2000 per their Eventscorp division. Tourism
domestic cycle tourist and $5,005 Australia promotions currently
Cycle tourism has been identified
per international cycle tourist point to recreation cycle tourism,
globally, by the United Nations
World Tourism Organisation, as High tendency to become repeat mainly being Rottnest and Swan
a key growth adventure tourism visitors to a destination Valley. Future marketing is reliant
activity due to its low-impact, More likely to visit WA than the on two factors; evidence of growth
high-spend, and high-dispersal average overnight visitor potential of the market, and
nature. Cycle tourists typically stay sufficient critical mass to warrant
Have a higher propensity to travel
longer, spend more and engage in a promotion.
to regional areas
broader range of experiences than Moving forward it is imperative
the average visitor. As such cycle Tend to love fine wine, good
that marketing captures the
tourists promise significant merit as restaurants and outdoor activities
propensity of cycle tourists to
a potential tourism target market. in natural environments
disperse and engage in a multitude
The cycle tourist is categorised Furthermore, adventure travellers of experiences and opportunities
under seven different cycle types; (as identified in the UNWTO report, exist in outlining and developing the
Road and under which classification cycle following;
tourists fit) are more sensitive to
Track cycling Focus Markets(Domestic, UK,
soft infrastructure (marketing,
Mountain biking Germany, US, SE Asia and China)
signage, quality tours/guiding, trail
BMX cleanliness), and are less sensitive Destination Development
to deficiencies in hard tourism Infrastructure
Touring (on-road or off-road)
infrastructure (roads, airports, Events
Recreation accommodation).
Event participant Marketing
Bike riding is an excellent way
These types can then be further to experience the outdoors and Packages
broken down under three different is highly accessible to people Itineraries
user cohorts; of all ages, abilities and social Athlete Development
Leisure backgrounds. Cycling can be a
primary reason for travel and
Enthusiast WA has the ability to cater
Sport. for cycle specific motivators
Cycle tourists are an extremely including diversity, climate,
lucrative visitor market, and when uniqueness, quality, accessibility
a destination can successfully and community. Development
target and cater for this growing considering these motivating
attributes will capitalise on the
3
4
Image source: Tourism Western Australia
This strategy identifies four priority
areas that require consideration
and development to support
the growth of cycle tourism in
Western Australia; investing in the
industry, marketing and events, and
delivering a great riding experience.
PRIORITY AREA 1: PRIORITY AREA 3;
INVESTMENT IN THE INDUSTRY EVENTS WESTERN AUSTRALIA
A sustainable cycle tourism industry The successful development of a HAS THE POTENTIAL
requires good management models, comprehensive events calendar
TO BECOME AN
a comprehensive understanding is crucial to raising the profile
of the market and a governance of Western Australia as a cycle INTERNATIONALLY
hierarchy with clear responsibility. tourism destination. Events REKNOWN CYCLING
This area addresses requirements attract visitors who may not
DESTINATION, FOCUS ON
for research, governance, legislation have otherwise travelled to WA,
and community. and are also an instrument in THESE FOUR PRIORITIES
driving infrastructure and asset WILL HELP ACHIEVE THIS
development. This area addresses
PRIORITY AREA 2: OUTCOME.
requirements for strategy, event
MARKETING assessment criteria, investment,
Cycle tourism is a niche market workforce, venues and itineraries.
and provides the ability to target
marketing activities to attract PRIORITY AREA 4:
a higher yield visitor market. A
comprehensive marketing strategy DELIVERY OF THE RIGHT
would ensure competitiveness EXPERIENCE
in the marketplace. This area It is vitally important that once
addresses requirements for the investment and marketing
strategy, content, itineraries, has been delivered that the end
packages and events. user experience matches or
exceeds their expectation. This
area addresses requirements for
infrastructure, education & training,
wayfinding & signage and safe
cycling.
Future investment under these
four areas is then guided by an
overarching assessment criteria
based on;
1. Activities which raise awareness
of the destination
2. Those activities which
encourage and support dispersal
to regional areas
3. Those markets and user cohorts
who will provide the greatest
return in the shortest time
5
02 CYCLE TOURISM 6 Image source: Tourism Western Australia
Cycle tourism is a growing niche socially and economically but it
tourism market. The market is also disperses visitors to areas CYCLE TOURISM
dominated by cyclists who are that traditionally do not attract
motivated to travel to destinations tourism and supports employment DISPERSES VISITORS TO
primarily or solely because of in local economies. Furthermore, AREAS TRADITIONALLY
the routes, trails and the riding the United Nations recommends
NOT VISITED AND
experience. Events are also a key that at least 20% of government
driver of travel motivation, and transport budgets be allocated to SUPPORTS LOCAL
destination and facility awareness. non-motorised transport programs. ECONOMIES..
The market also includes a much This is to include both hard
larger segment of cyclists who infrastructure (bicycle paths) as
will ride while on holiday in a well as soft programs (marketing,
destination, although bike riding education and legal changes).
is not their primary reason for The report also identified that by
the holiday. Aside from event nature, adventure travellers are;
participant records it is hard to
differentiate between cycling as a less sensitive to deficiencies in
primary motivation or incidental hard tourism infrastructure, such
activity. Further research should as airports and paved roads
be investigated to ascertain the more sensitive to soft tourism
segment sizes and motivators for infrastructure, such as signage,
both travel purposes. high-quality guide training and
The United Nations World Tourism clean trails
Organisation (UNWTO) identified they tend to seek a variety of
cycle tourism as a key growth activities during their holiday, not
adventure tourism activity limited to their primary reason to
worldwide in their Global Report travel
on Adventure Tourism (2013) 1 . appreciate destinations that offer
Not only is cycle tourism more a greater diversity of active and
sustainable environmentally, immersive activities.
7
2.1 UNDERSTANDING THE purposes of providing a preliminary
CYCLE TOURIST framework this document focuses
on five cycle types to provide clarity
Cycle tourism has seen significant
and focus around development. As
growth over recent years, and the
such cycle tourists are classified
cycle tourist is no longer limited to
throughout according to the criteria
the hard-core enthusiast who has a
outlined in Table 1.
singular focus. Typically, the profile
of a cycle tourist was determined These rider types can be further
by the type of bicycle on which classified according to user cohorts
they spend their riding holidays. which are detailed in Table 2.
Studies worldwide have shown that
where cycle tourists were typically
assigned to four or five clear cycle
types there is now a multitude and
the lines have blurred considerably
as the cyclist enjoys a greater
range of cycling styles. For the
Table 1: Tourist Type Overview
TOURIST TYPE CYCLIST TYPE DESCRIPTION
Recreation Many Use any type of bike, including rapidly growing e-bike’s
May or may not ride on a regular basis
Usually for exercise, recreation or commuting
Engage in low intensity riding activities, typically around urban centres
Road Utilise roads and/or bike paths
Ride on various types of bikes but typically road or hybrid bikes
Mountain Biking Predominantly off road
Utilise purpose built single track trails
Events Event Participant Travel specifically to participate in a cycling event (can be any of the first three
cyclist types in this table)
Road Utilise roads and/or bike paths for either competitive or participation events
Track Cycling Bicycle racing sport held on specially built banked tracks or velodromes using
track bicycles
BMX BMX bikes on purpose built BMX tracks
Travel is predominantly centred around events
Touring Touring (on-road) Long distance riding on a relatively uniform surface
Multi-day riding (from 2 up to 20 plus)
Focus on reaching a destination at the end of each day but visit a variety of
experiences along the way
Touring (off-road) Long distance riding on a variety of surfaces
Multi-day riding (from 2 up to 20 plus)
Focus on reaching a destination at the end of each day but visit a variety of
experiences along the way
Can include rail trails, access/fire roads and singletrack
8Table 2: Bike Rider User Cohorts
USER COHORTS DESCRIPTION MARKET TOURIST TYPE
POTENTIAL
Leisure General cyclists of all ages and abilities Large Riding is additional to
Limited skills existing trip
Seeking highly accessible routes with
accessible facilities and services (ie bike hire,
cafes and toilets)
Enthusiast Purely recreational riders Moderate Cycling is a destination
Aged between 29-49 and form the existing trip, however can also be
market majority additional
Moderate skills and ride weekly
Most likely to travel for cycling as a primary
purpose
Sport Competitive cyclists participating in events for Small (but Cycling is a destination trip
formal, structured activity such as group influential)
touring
Usually members of a cycling club
Highly skilled
Studies into the travel behaviour of They are more likely to visit
cycle tourists have determined that Western Australia (16%)
they are a highly valuable visitor compared to the average
market due to their propensity to overnight visitor (8%)
stay longer, travel outside of urban More likely to be male between
centres and spend more. The key the age of 24-49 years of age
attributes of this market are 2 ;
They have a higher propensity to
Their average daily spend is travel to regional areas
slightly higher than domestic
Cycling tourists typically engage
visitors but nearly five times as
at least three times per year,
high as their overall trip spend;
suggesting that cycle tourism
• Average daily spend of $124 per is a niche but high engagement
night activity 4.
• Average length of stay is 16 83% stayed at least one night on
nights (compared to 4.5 nights their last cycling experience
for the average overnight
visitor 3) Cycle tourists are significantly
more likely than spectators or
• Total trip expenditure is local cyclists to love fine wine
approximately $2000 per and going to the best restaurants
domestic cycle tourist and (68%) and love outdoor activities
$5,005 per international cycle in natural environments (82%).
tourist
Twice as many cycle tourists
They have a higher tendency to travel on a long trip (5 nights stay
visit a destination more than once or more) to interstate regional
compared to the general visitor destinations as those travelling to
market intrastate destinations (18% vs.
8%)
92.2 Market Segments & 2.2.1 Destination Cycle Tourists 2.2.2 Cyclists While on Holiday
Motivators “Destination Cycle Tourists” are “Cyclists While on Holiday” are
Cycle tourists come from a variety cycle enthusiasts who regularly typically leisure cyclists whose
of backgrounds and are categorised travel with cycling as a primary primary motivator for travel is not
according to whether riding was motivator. They have likely visited bike riding. Cycling undertaken may
their primary motivation for travel other Australian or international even just be an incidental activity
or as an incidental activity. When destinations and seek high quality and plays no part in influencing
assessed against key tourism routes/trails with good supporting travel behaviour. While they view
markets identified by Tourism WA infrastructure in scenic/natural cycling as a secondary motivation
and Tourism Australia there are locations. This group also includes for their visit they will participate
noted similarities. event participants who travel to in riding activities and will likely
a destination specifically for the hire equipment. They may place
event; this may include pre or post less emphasis on the route/course/
event riding/touring. Destination trail and more on accessibility
Cycle Tourists are more likely to of the facility, the setting and
be “Dedicated Discoverers” under nearby attractions and amenities.
Tourism WA’s segmentation of Cyclists While on Holiday can be
Experience Seekers. both “Dedicated Discoverers” and
“Aspirational Achievers” under
Tourism WA’s segmentation of
Experience Seekers (the key
tourism market identified by
Tourism Australia).
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102.2.3 Market Segmentation Table 3: Tourism Market Segmentation Comparison
Comparison IDENTIFIED TOURISM MARKETS DESTINATION CYCLING
CYCLIST WHILE ON
When assessed against the
HOLIDAY
segments of the key markets
identified by Tourism WA and Experience Seekers
Tourism Australia it can be seen International visitors that prefer to travel ✔ ✔
that the two types of cycle tourists to new and different places
share many common traits.
Highly predisposed to Australia’s offer ✔ ✔
More likely to stay longer, spend more ✔
and disperse to regional areas
Found among all age groups, income ✔ ✔
levels and geographic locations
And are seeking;
Authentic personal experiences ✔ ✔
Social interactions ✔ ✔
Meeting and interacting with the locals ✔ ✔
Experiencing something different from ✔ ✔
their normal day-to-day life
Understanding and learning about ✔ ✔
different lifestyles and cultures
Participating in the lifestyle and ✔ ✔
experiencing it, rather than observing it
Challenging themselves – physically, ✔
emotionally and/or mentally
Visiting authentic destinations that are ✔ ✔
not necessarily part of the tourist route
Exposure to unique and compelling ✔ ✔
experiences
Dedicated Discoverers
Visitors travelling primarily for learning ✔ ✔
and new experiences
Those who want to discover something ✔ ✔
new
Aspirational Achievers
Visitors travelling primarily for relaxation ✔
and indulgence
Those who view travel and holidays as a ✔ ✔
reward for their hard work and success
in life
11Image source: Tourism Western Australia
122.3 Cycle Tourism Market Anecdotal evidence also suggests This assessment of the current
Overview significant economic activity as cycling tourism market indicates
a result of micro tourism riding that there is a significant
In Table 4 it is clearly shown that
activities across key areas in the opportunity to capitalise on cycle
those overnight visitors who
state. This can be evidenced by the tourism, yet currently it is done so
undertake cycling while on holiday
thousands of riders going in to the with an adhoc response with no
is dominated by the intrastate
Perth hills on any given weekend, strategic planning. This document
market (200,300 visitors),
and the increasing numbers of plans to create a framework to set
followed by international (104,400
users on trails and routes in the a path to optimise the potential
visitors). These two markets also
south west. Data available from Western Australia has with cycle
stay considerably longer than
John Forrest National Park, 24 tourism.
the average visitor; 59 nights
kilometres east of Perth, indicates
for international visitors who
an average of 8,695 visitors per
undertake cycling compared to 30
month (with a peak in October of
nights for the average international
14,693) of which nearly half (42.8%)
visitor, and 5 nights for intrastate
undertaking cycling/mountain
visitors who undertake cycling
biking 5. Broken down as 3,721
compared to 3.8 nights for the
cycle/mountain bike users per
average intrastate visitor, whilst
months, at an average daily spend
interstate visitation remains
of $108 (day trip visitor average
comparative at around 9 nights.
spend)6 equates to $401,868
monthly expenditure by cycle
tourists in the surrounding area.
Table 4. Overnight visitors to Western Australia who undertake cycling while on their trip (3 year average YE
March 2015/16/17)
VISITORS AVERAGE LENGTH OF STAY (#
NIGHTS)
International 104,400 59
Domestic overnight total 247,300 6
a. Interstate 47,300 9
b. Intrastate 200,300 5
Total 351,700 21
Source: Tourism Research Australia, International and National Visitor Surveys, Year Ending (YE) March 2017
Note: International visitors may have undertaken cycling anywhere in Australia, not necessarily WA. For domestic visitors, the activity would
have been undertaken specifically in WA.
Table 5. Purpose of trip for visitors to WA who undertake cycling on their trip
(3 year average YE March 2015/16/17)
HOLIDAY VISITING OTHER
FRIENDS AND
RELATIVES
International 57% 40% 22%
Domestic 69% 19% 15%
Source: Tourism Research Australia, International and National Visitor Surveys, Year Ending (YE) March 2017
Notes: ‘Purpose of trip’ is a multi-response question and will sum to more than 100%.
132.3.1 International Cycle Tourism International visitors who go riding In terms of country of origin Table 6
Market during their trip are 7; provides an overview according to
The International and National Mainly from the UK (20.2%), New the Top 20 countries who undertake
Visitor Surveys undertaken by Zealand (9.2%), the USA (8.9%), cycling, however it should be noted
Tourism Research Australia provide and Germany (6.5%) that the cycling activity may have
information regarding cycle tourists been undertaken anywhere in
More than half (50.3%) are under Australia, not necessarily WA. It is
who visit Western Australia. This 30 years of age
data does outline the size and evident when assessing the last two
They seem to be mainly 3-year averages that there has been
scope of cycle tourism, however it
backpackers - 40.3% of all extraordinary growth in all markets,
does not provide any detail on all
international cycling visitors with exceptional growth amongst
segments of cycle tourism, such as
stayed in backpacker hostels. Asian markets (China 166.5%,
whether cycling is a primary travel
motivator or an incidental activity. International visitors (especially Malaysia 62.4% and Singapore
backpackers) most likely go 67.6%). This growth demonstrates
International cycle visitors to significant opportunity to target
riding as part of the activities
Australia vary quite dramatically these markets for cycle tourism.
included in their organised tour –
from the domestic cycle tourist
in regard to their age, type of participation in cycling therefore
accommodation used and way in depends on whether tour
which they participated in cycling. operators include cycling in their
tour itineraries
Image
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Cyc
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14Table 6. Top 20 markets for visitors to WA who participate in cycling while on their trip to Australia, 3 year averages
3 YEAR AVERGE, YE MARCH 3 YEAR AVERGE, YE MARCH CHANGE
2012/13/14 2015/16/17
MARKET RANK VISITORS RANK VISITORS %
UK 1 20,000 1 22,100 10.3%
China 9 2,800 2 7,400 166.5%
Germany 3 5,300 3 6,000 13.9%
USA 4 5,000 3 6,000 19.0%
Malaysia 6 3,400 5 5,600 62.4%
Singapore 7 3,300 5 5,600 67.6%
New Zealand 2 5,500 7 5,500 -0.0%
France 5 3,600 8 3,700 2.2%
Japan 8 2,900 9 3,400 17.3%
Hong Kong 12 2,200 10 2,800 27.6%
Canada 11 2,400 11 2,600 10.3%
Scandinavia 10 2,400 12 2,500 4.8%
Italy 17 1,700 13 2,400 39.9%
Netherlands 15 1,900 14 2,300 21.2%
Switzerland 16 1,800 15 2,200 20.1%
Indonesia 13 2,200 16 2,100 -3.9%
Taiwan 14 1,900 17 2,000 2.9%
Korea 18 1,700 18 1,900 12.7%
India 19 800 19 1,200 57.9%
Thailand* 20 600 20 1,000 73.9%
Total 85,100 104,400 22.7%
*Sample sizes for Thailand are small (n2.3.2 International Findings 2.3.3 Domestic Cycle Market household, which is 8% higher
Approximately 11.8 million people than the Australian average of
According to the 2017 Austroads
in the UK own a mountain bike, 1.469
National Cycling Participation
with an estimated 1.3 million Survey8 there is strong Based on this average there is
regularly biking off road participation across Australia in an estimated 1,381,078 bikes in
Bicycle sales outpaced new- cycling as a recreational activity; Western Australia compared to
car sales in 2015 in all of the with WA leading the way in many 87,265 registered caravans in
27-member countries of the aspects. This demonstrates that Western Australia in 2017 10
European Union, except Belgium there is strong potential for Within WA, it is estimated that
and Luxembourg intrastate travel to undertake cycle over 1,200,000 people own a bike.
tourism. Key findings of the study While Western Australians only
18.7 million bikes were sold in the
included; make up 10% of the Australian
US in 2016 (13 million of which
were adult bikes) 18.5% of WA residents population, they hold 14% of the
(approximately 483,100 residents) total Australian bike market, and
3.5 million German residents are
ride a bicycle in a typical week out of the 111,000 new adult bikes
mountain bikers (out of 7.2 million
sold in WA in 2004/05, 70% were
recreational cyclists) The cycling participation rate in
mountain bikes11. Across Australia
WA is significantly higher (41.9%)
Mountain biking is the 10th most bicycle ownership has remained
than the national average (34.2%)
popular physical activity for New stable, and despite a slight
particularly when measured over
Zealand adults downturn in 2016, bike sales have
the last year
In the US 30% of bike commuters outstripped car sales for the past 16
Of the people who cycled in years11. The majority of these sales
use a mountain bike, 28% a road
the last month, 85% cycled for are dominated by mountain bikes,
bike, 18% a hybrid, and 17% a
recreation and 35% used a bicycle exceeding sales for racing, sport/
touring bike
for transport racer and touring bicycles.
Bike riding could save cities $25
Around 56% of households in WA
trillion and 10% of transport CO2
have at least one working bicycle
emissions by 2050. Source: Union
in their household, with 24%
Cycliste Internationale (UCI)
having three or more
In 2007, 130 million bicycles
Western Australians own almost
were produced worldwide, more
as many bicycles as cars, with
than twice the 52 million cars
an average of 1.58 bicycles per
produced.
162.3.4 National Findings 5.1% of Australians are commuter 2.3.5 Participation in Recreational
General cycling was rated as cyclists, compared with 14.1% for Activity
the third most popular physical recreation or exercise. Across Australia participation in
activity in Australia in 2013-2014, Over a third of our children ride a cycling is the third most popular
with an estimated 1.5 million bike weekly – the highest levels of recreational activity (6.2%), behind
participants. cycling participation is amongst 2 gym/fitness (17.4%) and running/
3.6 million (17% of) people ride a to 9 year old children where 44% jogging (7.4%). Table 7 outlines
bike in Australia each week and had ridden in the previous week, participation by Australians in the
7.4 million (37%) had ridden at and 32% of 10 to 17 year olds. top three outdoor-based, non-sport
least once in the previous year. Males are more likely to recreational activity as provided
participate in cycling than by the latest Participation in Sport
Over the last decade 11.5 million and Recreation, Australia survey.12
bikes were sold in Australia, 2 females: 21% of males and 12%
of females had ridden in the Participation in all forms of cycling
million more than cars.
previous week. far outweighs the other activities,
Up until 2016 bicycles outsold and continues to experience steady
cars for the 16th year running 55% of households have at least
although small growth.
with almost 1.4 million bicycles one bicycle in working order.
Females were more likely to walk
sold last year. The average Australian household
for exercise than males (25% and
In 2014 Australian states and has 1.5 bicycles in working order.
14% respectively), whilst males
territories invested $112.8 million were more likely than females to
in cycling related infrastructure, participate in cycling and BMXing
education and promotion. (8.5% and 4.0% respectively), as
Approximately 70% of the bikes shown in Table 8 below5.
sold in Australia are mountain
bikes.
Table 7. Persons participating in Sport and Physical Recreation 2013-14
ACTIVITY PARTICIPANTS CHANGE
2013-2014 FROM 2010
Cycling 1,151,900 0.9%
Bushwalking 285,600 -30.7%
Canoeing / Kayaking 129,700 14.8%
Table 8. Persons participating in Sport and Physical Recreation 2013-14
RECREATIONAL ACTIVITY PARTICIPATION
RATE (%)
Males Females
Cycling 8.5 4
Bushwalking 1.4 1.7
Canoeing / Kayaking / Dragon boat racing 0.8 0.5
172.3.6 Travel Purpose EY Sweeney Report, Growing Cycle
Travel purpose assesses a cyclist Tourism in Victoria (2015)13 , did
tourist according to the primary capture information regarding
motivation for their travel. A the most common bike riding
dedicated cycle tourist travels activity undertaken by a cycle
primarily for cycling experiences, tourist. The higher participation in
which are then complemented passive bike riding activities such
by other experiences on offer in as sightseeing (41%), cycling on
location. The second segment of cycle paths (35%) and day tripping
the cycle tourist are those who may (25%) would indicate significantly
undertake a cycling activity whilst higher numbers of incidental cycling
on holiday, however this activity activity prompted by awareness
is often incidental with motivators at the destination itself (such as
other than cycling influencing their visibility of people bike riding,
travel decision. accessibility to hire bikes, and bike
tours). It was also noted across
Currently no continual data is numerous reports that cycling
collected at a state or national undertaken in metropolitan areas
level which distinguishes between was a much higher incidental
cycling as a primary travel
activity than riding undertaken in
purpose or secondary (ie was an
regional areas, where pre-planning
incidental activity undertaken
on cycle activities increased.
whilst on holiday with no previous
planning to do so). However, the
SIGHTSEEING AROUND THE CITY/TOWN
CYCLING ON CYCLE PATH ROUTES ALONG A
FORESHORE, RIVER OR LAKE
DAY TRIP ALONG METROPOLITAN CYCLE PATHS
WATCHING A CYCLE RACE OR BIKE EVENT
CYCLING ALONG RAIL TRAILS THAT HAVE BEEN
CONVERTED TO BIKE PATHS
A CHALLENGING ROAD ROUTE VIA HILLS,
MOUNTAINS, OR SCENIC COUNTRYSIDE
A LOCAL CYCLING TOUR OF YOUR
HOMETOWN OR CITY
RIDING IN A CHARITY OR BIKE EVENT
MOUNTAIN BIKING ON FIRE TRAILS/OFF-ROAD
MOUNTAIN BIKING IN DEDICATED AREAS
A HISTORICAL OR HERITAGE BIKE RIDE
A FOOD AND WINE CYCLE TOUR
COMPETING IN A CYCLE RACE
A CYCLE TOUR WHERE YOU CAMP OR STAY
OVERNIGHT ALONG THE WAY
CROSS COUNTRY CYCLING IN ALPINE AREAS
OTHER
Figure 1 Most common activities
(Source : EY Sweeney (2015), Growing Cycling Tourism in Victoria – Report, Ernst and Young)
182.3.7 Metro Cycling compared to When it comes to choosing a
Regional Cycling destination from a metro/regional
The EY Sweeney Report, Growing perspective, there was a significant
Cycle Tourism in Victoria (2015)14 , difference in the role that cycling
provides comprehensive data on plays in decision-making. Three
the motivations of cycle tourists quarters (74%) of those visiting
when choosing a metropolitan metro areas (on their last trip)
or regional destination. The reported that cycling was the main
report found that there are noted reason for the choice in destination,
differences in the reasons cycle compared to 53% for those going
tourists travel to metropolitan to regional destinations. This
areas compared to regional suggests that a combination of
areas. The reasons for travelling factors, such as other activities/
to a regional area were more experiences on offer, factors were
often to experience the outdoors taken into account when planning
and sightseeing, whereas those a cycling trip to regional areas.
travelling to a metropolitan area The propensity of cycling tourists
were most likely to do so as a travelling to metropolitan areas
spectator or competitor in a cycling participating/spectating in cycle
event. In addition, those visiting a events highlights the importance of
metro destination were significantly events in profiling a destination.
more likely to have experienced a
food and wine cycle tour than those
to regional destinations (17% vs 6%).
This suggests that wineries close
to metro areas (such as the Swan
Valley, and possibly the Margaret
River region) play an influential role
in cycling tourism. 11
Im
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Wes
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1903 CURRENT LANDSCAPE
Image source: Declan von Dietze
20There has been no better time to 3.1 Existing Planning Table 9 provides an analysis of state
undertake a Cycle Tourism Strategy Framework and regional tourism development
for WA with the development of strategies which have highlighted
There has been extensive work
several new trail networks in the the potential of cycle tourism, or
over recent years, both at a local
past 12 months, the release of include development areas in which
and state level, to develop a
the South West and Perth & Peel cycle tourism could be a key success
comprehensive framework of plans
Master Plans, the finalisation of the driver.
to guide the strategic development
State Cycling Facilities Strategy,
of cycling investment, expansion
a State High Performance Plan,
and marketing in the state. Figure
the growing popularity of cycling
2 provides an overview of what
events and the state election
currently exists.
promise through ‘A Better Cycling
Future’ of an additional $27 million
on cycling infrastructure over four
years.
Cycle facilities Marketing
8
201
3-
201
TOURISM
FUTURES
WESTERN AUSTRALIAN SOUTH WEST
STRATEGIC TRAILS BLUEPRINT
2017-2021
Photo: Stirling Range National Park ©Tourism Western Australia
STATE GOVERNMENT STRATEGY FOR
TOURISM IN WESTERN AUSTRALIA 2020
Detailed Strategy
[ TOURISM ACTION PLAN
Infrastructure ∙ Events ∙ Packaging ]
Strategic Plans
Developed for the Trails Reference Group by TRC Tourism
GOVERNMENT OF
WESTERN AUSTRALIA
WESTERN AUSTRALIAN
CYCLING
HIGH PERFORMANCE
STRATEGIC PLAN
Natu re Based
To ur ism Strategy
Regional Plans
NATURE | ABORIGINAL | ADVENTURE
TOURISM ECONOMIC DEVELOPMENT
INFRASTRUCTURE STRATEGY
2016–20
PROGRESSIVE | PROSPEROUS | DYNAMIC
Business Cases
Local Trail Plans
Figure 2 Existing framework of cycling plans in WA 21Table 9. Tourism Development Strategy Overviews
ORGANISATION STRATEGY OBJECTIVE/ RELEVANCE
PRIORITY AREA
Tourism WA Tourism 2020 Events - Position Events are a key driver for national and international cycle
WA as a tourists
recognised
events
destination
for locals and
visitors
Regional Travel Cycle tourists have a higher propensity than the average
- Increase tourist to disperse to regional areas
visitors to Most Tourism WA sponsored cycling events are in regional
regional WA areas
Cycle tourists have a tendency to engage in extraordinary
regional experiences, including nature-based and culinary
experiences
Taste 2020 Perth Regional Swan Valley and Perth Hills boast some of the State’s
Objectives – must top cycle trails which can be used for touring culinary
try experiences experiences in the area
Australia’s Munda Biddi Trail A bike trail of national significance, with scope for continued
South West development well into the future
Destination
Development
Strategy
2007-2017
Experience Swan River Provision of visitor facilities which link cycle paths beside the
Perth Estuary Visitor Swan River; to include construction of a shared path linking
Destination Facilities Centenary Park (Clontarf foreshore) with existing path in
Development Waterford planned by the City of South Perth.
Strategy Cycle Paths: The Recreational Shared Path (RSP) around the
2007-2017 Swan River now exceeds 60km in length.
Swan Valley Cycle Provision of a cycle path in the Swan Valley with a link to
Network Whiteman Park
Staged implementation of the Swan Valley Bike Plan
Swan Valley Bike A cycle trail and interpretative signage within the Swan Valley
Trail to connect and interpret the wine, food, art and cultural
tourism businesses
Australia’s Attraction & Develop mountain bike trails along former Wood Line’s
Golden Activity Investment interpretative centre
Outback Develop Kalgoorlie-Boulder walk and bike trails in partnership
Destination with local government
Development
Strategy
2007-2017
Swan River Improved Increase the connectivity between key nodes on the river
Strategy Draft Connectivity through further development of biking and walking paths
Discussion and trails, or other public transport options.
Paper - 2016
22Margaret River Nature Based Identified Potential Development of trails – walk, bike, quad bike, horse
Busselton Tourism Hero Products Development of the mountain biking market
Tourism Strategy
Association Support the development of the region as a mountain biking
destination as identified within broader WA stakeholder
strategies such as the WA Mountain Bike Strategy 2015 –
2020 and the related South West Mountain Bike Master
Plan, which includes the development of the Bramley
National Park trail network.
Partnership Align with adventure sport groups and events, specifically
Strategies in the progress of the Western Australian Mountain Bike
Strategy 2015 – 2020 and the South West Mountain Bike
Master Plan.
South West Tourism Infrastructure – Implementation of South West Mountain Bike Plan Master to
Development Futures South projects of state create a world-class South West mountain bike network
Commission West significance Pemberton Trail Hub - The development of a Southern Forests
world class tourism hub situated around high-quality
mountain bike trails systems and supported by a complete
package of hospitality and visitor services
Nannup Tourism Trails Hub - Extend the Trails Hub program in
the region to Nannup by the development of existing and
new Nannup trails and associated services
Munda Biddi Mountain Bike Trail – support the promotion of
the trail as an iconic off-road adventure bike trail
Peel Tourism Peel tourism Improve Peel’s walk, bike, canoe and nature experiences at
Development Economic infrastructure sites growing in popularity (e.g. Dwellingup, Serpentine,
Commission Development themes, strategies Peel & Harvey Inlets, Lake Clifton, Yalgorup & Jarrahdale).
Infrastructure and initiatives Upgrade and link drive, cycle, equine, hiking and kayaking
Strategy trails throughout the Region (i.e. an interconnected trail
network).
Department of Leeuwin Key driver cycle At time of writing, strategy in draft format.
Transport Naturaliste tourism
2050 Cycling
Strategy
233.2 Marketing 3.2.2 Promotions draws great links between the cycle
nature identified above of cycle
There has been a noted increase Tourism WA lists cycling as one of
tourists, who are often interested
in the promotion of cycle tourism its top 5 Active Outdoors activities
in travelling to regional areas with
over the past 18 months, which on their website. However, this
a diversity of attractions and have
has primarily been driven by information is limited to metro
a high propensity to participate in a
event marketing. Marketing in this locations and the Munda Biddi
food and wine cycle tour. Rottnest
strategy is assessed under three Trail. The events arm of Tourism
Island is an obvious inclusion
areas, awareness, promotions and WA, Eventscorp, also provides
as cycling is the only mode of
events, in order to ascertain what sponsorship for several events
transport (apart from shuttle buses)
people know and what is being which incorporate cycling. In
on the island. Bike hire is promoted
done to increase this knowledge. addition to their events promotion
extensively through the Rottnest
schedule there has been a
Island Authority website, at the
3.2.1 Awareness recent increase the amount of
local visitor centre and by both
Although there is significant growth general cycle tourism promotion
ferry operators servicing the island.
in the market, awareness of cycle undertaken with dedicated
Bikes can be booked as part of a
tourism destinations in Australia promotion of bike riding events
ferry travel package or once on the
is limited. A report undertaken by published on Tourism WA social
island.
Tourism Research Australia 15 found media accounts. In April 2016
Tourism WA ran a 4 day/3night Both Tourism Western Australia
most of the survey respondents
cycling package in partnership and Tourism Australia rely on
couldn’t name a destination they
with Garuda Indonesia Holidays. industry supplied content, and will
associated with cycle tourism. Of
The package was promoted to only repurpose content provided
those that could, the most common
the Indonesian market, including to them by a local authority or
response was France (14%). This
flights with Garuda Airlines (who tourism business. This does raise
awareness is the result of a few
still offer a fly your bike for free the issue of who then is responsible
key observations; the profile
option), and accommodation and for producing and distributing the
of cycling generated by events
touring in Perth, which resulted in content for community assets or
(Tour de France), acceptance of
approximately 40 pax. general recreational pursuits which
cyclists by the French public and
are not the domain of any single
their expansion of trail networks At a regional level a number of
business. Tourism WA have also
(particularly those done with old Regional Tourism Organisations and
outlined two key considerations
railway networks). In the case of Local Tourism Organisations have
required to support dedicated
Australian destinations, regional been proactive in marketing cycle
investment in marketing cycle
areas were more likely to be tourism across multiple platforms,
tourism, being;
nominated than capital cities. including social media, websites
and printed media. This marketing 1. Evidence of growth potential of
is predominantly around mountain the market
biking, with road cycling really only 2. Sufficient critical mass (that
prevalent in event marketing. there is a wide variety of quality
A search of the Tourism Australia experiences/tours/product) to
website for cycling lists the Swan warrant promotion
Valley as number one and Rottnest In the study undertaken by EY
as number two in its search results. Sweeney, the top 10 sources of
For these WA locations to be listed information for a cycling experience
1 and 3 respectively is of great was outlined. Word of mouth
benefit to the state’s profile in the from a trusted source or a Google
cycle tourism market. The Swan search were the most utilised
Valley Visitor Centre has developed source, however the relatively
a Cycle Trail, which is supported even weighting across all sources
with extensive digital marketing indicates that cycle tourists use a
and a dedicated cycle brochure. broad range of reference points,
The brochure includes information and a significant amount of
on four routes, themed around research was undertaken in the
food and wine, and heritage. This planning stages of the trip.
24Top 10 sources of information for a cycling experience
► When it came to planning and booking their last cycling trip, recent participants relied on word of mouth from trusted sources
(family/friends) followed by a general internet search. This suggests that some recent participants did not know which relevant
websites to visit when searching for cycling information online. Among those who travelled to a metro destination, online travel sites
were significantly more likely to be utilised than those who visited a regional destination.
Family/Friends/Word of Mouth (not via social media) 28%
Internet search engine (e.g.. Google) 25%
Own knowledge/previous experience 20%
Travel and tourism brochures 18%
Visitor Information Centre 18% Metro origin ↑ 21%
Online travel sites for travel reviews and booking information 17% Regional origin ↓ 5%
Social Media to get advice 16%
Travel book or guide 16%
Travel desk at accommodation 15%
Tourism website 14%
Directly with operator/provider 12%
Advertising, travel articles or documentaries 11%
Cycling magazines 11%
The fact that there was quite a spread
Cycle club or association website and/or e-newsletter 11% across all information sources suggests that
recent participants were not just turning up
Online cycling community website 11%
at a destination and cycling but rather, they
Travel agent (in person or over the phone) 10% were seeking information from a myriad of
10% sources pre-cycle trip.
Bike shop
Q12. What sources did you use for planning and booking this cycling experience? Base: Recent participants (n=369)
Note: Green arrow indicates significantly higher than the total and red arrow indicates significantly lower than the total
Figure 2 Top 10 sources of information for a cycling experience
24681 – Growing Cycling Tourism in Victoria – Report – September 2015
Page 49 (Source: EY Sweeney (2015), Growing Cycling©Tourism inYoung
2015 Ernst & Victoria – Report,
– EY Sweeney. All RightsErnst and
Reserved. Young)
Liability limited by a scheme approved under Professional Standards Legislation
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a ge
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e: T
our
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Wes
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u stralia
253.2.3 Events capture market that wouldn’t
have otherwise travelled to a
Events are an important part of
specific destination for bike riding.
cycling and WA already boasts
Across the cycle types there are
several top events, however
a multitude of events covering
there are few facilities that meet
International, National, State and
national and international UCI
Regional events. Western Australia
event hosting criteria, there are
struggles to attract large-scale
numerous challenges in running
international and national events
certain events, such as closing
due to the cost involved in doing so
roads, getting Local Government
and the financial loss they pose to
and Police approvals and the costs
the respective state bodies. Below
involved in doing so. Furthermore,
is an overview of the current events
events are a key marketing
sponsored by Tourism WA which
tool for a destination and often
incorporate a cycling component.
Table 10. Tourism WA Funded Events 2016/2017
EVENT TYPE OF LOCATION PARTICIPANT ECONOMIC
CYCLING NUMBERS BENEFIT
EVENT
Busselton Road Busselton 2500 $10.06 million
Ironman
Festival of Road Busselton 3000 N/A
Triathlon
Cape to Cape MTB Margaret River 1300 $2 million
MTB Region
Augusta MTB Augusta 3576 (competitors) $12 million
Adventure Fest 6329 (spectators)
X Adventure MTB Dunsborough 1500 (competitors) $5 million
4000 (spectators)
The Gibb MTB Kimberley 3950 (participants) $1.2 million
Challenge
Goldfields Road Goldfields 250 (participants) $100,000
Cyclassic & (Kalgoorlie &
Community surrounds)
Challenge
Tour of Margaret Road South West 630 (participants) $770,000
River 1300 (spectators)
UCI Gran Road Perth 1500 $2 million
Fendo World
Championships
(2016 only)
Karri Valley Road Pemberton N/A N/A
Triathlon
Albany Urban MTB Albany 260 (participants) N/A
Downhill 8,600 (spectators)
Dwellingup 100 MTB Dwellingup 1100 N/A
Beverly Heroic All Beverly 208 (participants) N/A
26The following is an overview of two New tour starting which will offer River.
events (one mountain bike and one fat bike tours on Cable Beach A key focus of the event has
road cycling) which capture the Kununurra has an approved been to support growth amongst
importance and value of events, not mountain bike course out by Lake women participants – In 2016 72
only during the event period but Argyle participants (15.3%) were women.
also the long-lasting benefits they
Halls Creek and Fitzroy Crossing The event has attracted a number
have on the host community.
have weekly riding groups and of high-profile riders to Western
3.2.3.1 Gibb Challenge have each hosted mountain bike Australia, including Marianne Vos,
events. Moniek Tenniglo, Luke Durbridge,
The Gibb Challenge is a socially and Emma Pooley.
competitive 660 kilometre team The remote aboriginal
relay event along the Gibb River communities of Kalumburu and The Tour has grown to become
Road in Australia’s North West. The Yiramalay have embraced cycling one of the most prestigious
event raises community awareness into their school programs and events on the WA cycling
and money for the Royal Flying Looma has a BMX track calendar, and the largest event
Doctor Service. When the Gibb The students from Yiyili joined for teams in the country.
Challenge started there was very the event in 2014 and 2015
basic camping facilities at the offering barista coffee and filmed
Imintji Community16. Each year the documentary Bush to Belly
the race organisers have worked There are plans underway
with the community to develop a to invite the students from
dedicated camping area. Now they Ardyaloon (One Arm Point) to
have a fully functional, structured emulate the barista program in
and commissioned camp ground 2018
that will provide employment
and income for the community 3.2.3.2 Tour of Margaret River
in to the future. In addition, the
The Tour of Margaret River (the
business proposal for government
Tour) is Australia’s only Pro Am
support lent heavily on the annual
cycling event for teams. The 2016
migration of the event, bringing
Tour was a three-day, three-
400 cycling adventurers to their
stage event which had 105 teams
community. Events also provide
competing. It was held in the
a platform to generate funds
townships of Cowaramup and
for charity purposes. The Gibb
Nannup, and the Leeuwin Estate
Challenge is a charity event which
Airfield. Of the 615 people who
has raised in excess of $7 million
participated in the 2016 Tour, 493
since their inception in 2007. In
were from Australia (80%) and 20%
2017, they raised almost $450,000
were international participants. Key
for the Royal Flying Doctor Service.
outcomes of the event have been;
The broader benefits also involve
changing community attitudes. The $770,000 expenditure by
Gibb Challenge has changed the participants
cycling culture in the Kimberley. There was also a considerable
Before the event there was only one international element, with 64
group of road cyclists who regularly competitors from the UK, 13 from
met. There are now multiple riding New Zealand, seven from Ireland,
groups meeting regularly (both road seven from South Africa, five
and mountain bike). Other benefits from the Netherlands and five
include; from Canada.
Construction of a pump track by 80% of Tour participants stayed
the Shire of Broome 3-4 nights, and most of those in
serviced apartments in Margaret
27Image source: Tourism Western Australia 28
When assessed against other
events it is evident that there is
merit in supporting and developing
cycle events or events which
incorporate cycling due to their high
return on investment. As per the
table below outlining events hosted
in the 2009/2010 period events,
those which incorporated a cycling
component were first (World Long
Distance Triathlon Championships)
and third (Ironman Western
Australia) in respect of return on
investment.
Table 11. Return on investment for Tourism WA funded events hosted 2009/10
EVENT RETURN ON INVESTMENT CALCULATED USING INDEPENDANT
ASSESSMENT AS FOLLOWS
Australasian Safari $1 : $5.50 Economic impact 08/09
Media Impact 09/10
Cricket City Perth $1 : $9.40 Media Impact only 09/10
Hyundai Hopman Cup $1 : $13.00 Economic impact 09/10
Media Impact 09/10
Indian Rim Asian University Games $1 : $6.20 Economic Impact only 09/10
Ironman Western Australia Triathalon $1 : $10.80 Economic impact 09/10
Media Impact 07/08
Margaret River Pro Surfing $1 : $1.40 Economic impact 09/10
Media Impact 09/10
One Movement for Music Perth $1 : $2.30 Economic Impact only 09/10
Red Bull Air Race $1 : $2.60 Economic impact 09/10
Media Impact 09/10
Rugby Test v England (June 2010) $1 : $0.80 Economic impact 09/10
Media Impact 09/10
Rugby Test v South Africa (August 2009) $1 : $7.50 Economic impact 08/09
Media Impact 09/10
World Ling Distance Triathalon Championships $1 : $17.60 Economic Impact only 09/10
(Source: http://www.parliament.wa.gov.au/parliament/commit.nsf/(Evidence+Lookup+by+Com+ID)/125820AEDE57827848257831003C133D/$fi
le/ef.eho11.101213.001.aqton.Tourism.pdf )
29Nationally and internationally Bike World in 2014 the event drew certified event in any discipline as
accredited cycling events have over 10,000 spectators and brought it doesn’t have the investment or
the ability to drive strong tourism in an estimated $10 million to the in some cases the infrastructure
benefits to the host destination. Queensland economy17. It has been to support such events. The only
Not only do such events draw highlighted however that the event exception to this was the UCI Gran
large numbers of participants they is at risk of continuation due to the Fondo World Championships that
also host significant spectator lack of surrounding/nearby product were held in Perth in early 2017.
and support crew numbers. or similar events. In addition, the Considering all the above it is
The Australian national and effort required for international critical that coordination of events
international cycling calendar is competitors to travel to Cairns for a takes place at a national level in
currently dominated by Victoria, single event has many questioning order to support the growth of
and Cairns played host to the UCI the validity/expense of attending. international events in Australia
Mountain Bike World Cup in 2017, In 2016 and 2017 Western and New Zealand to ensure critical
as outlined in Table 12 below. When Australia will not be holding a mass to keep events of this scale
Cairns hosted the UCI Mountain single nationally or internationally running and viable.
Table 12. Australian Cycling Events
BMX Track Cycling
YEAR CATEGORY LOCATION YEAR CATEGORY LOCATION
2017 National Championships Brisbane, QLD 2017 Elite National Championships Brisbane, QLD
2016 National Championships Bathurst, NSW 2017 Masters National Bass Hill, NSW
Championships
2015 National Championships Brisbane, QLD
2016 Junior National Launceston, TAS
2014 National Championships Shepparton, VIC
Championships
2013 National Championships Brisbane, QLD
2016 Elite National Championships Adelaide, SA
2016 Masters National Melbourne, VIC
Championships
2015 Junior National Melbourne, VIC
Championships
2015 Elite National Championships Melbourne, VIC
2015 Masters National Bass Hill, NSW
Championships
2014 Junior National Melbourne, VIC
Championships
2014 Elite National Championships Adelaide, SA
2014 Masters National Melbourne, VIC
Championships
2013 Junior National Bass Hill, NSW
Championships
2013 Elite National Championships Bass Hill, NSW
2013 Masters National Midland, WA
Championships
30Road Cycling Mountain Biking
YEAR CATEGORY LOCATION YEAR CATEGORY LOCATION
2017 Junior National Ulverstone, TAS 2017 UCI Mountain Bike World Cairns, QLD
Championships Cup
2017 Elite National Ballarat, VIC 2017 International Enduro World Derby, TAS
Championships Series
2017 U19 Road Championships Geelong, VIC 2017 XCM National Series QLD, ACT
2017 Masters Road Gold Coast, QLD 2017 Crocodile Trophy Cairns, QLD
Championships
2017 MTBA Solo 24hr ACT
2017 UCI World Tour Event – Tour Adelaide, SA Championship
Down Under
2017 MTBA Gravity Enduro Fox Creek, SA
2016 Junior National Bendigo, VIC National Championships
Championships
2017 Cross Country National NSW, QLD, WA,
2016 Elite National Ballarat, VIC Series ACT
Championships
2017 Downhill National Series NSW, VIC
2016 U19 Road Championships Canberra, ACT
2017 MTBA Schools National QLD
2016 UCI World Tour Event – Tour Adelaide, SA Champs
Down Under
2017 Cape to Cape Stage Race Margaret River,
2015 Junior National Shepparton, VIC WA
Championships
2017 Port to Port Stage Race NSW
2015 Elite National Ballarat, VIC
2017 The Redback NT
Championships
2017 Dwellingup 100 Dwellingup, WA
2015 U19 Road Championships Gold Coast, QLD
2015 Masters Road Tweed Coast,
Championships QLD
2015 UCI World Tour Event – Tour Adelaide, SA
Down Under
2014 Junior National Toowoomba, QLD
Championships
2014 Elite National Ballarat, VIC
Championships
2014 U19 Road Championships Canberra, ACT
2014 Masters National VIC
Championships
2014 UCI World Tour Event – Tour Adelaide, SA
Down Under
2013 Junior National
Championships
2013 U19 Road Championships Noosa, QLD
2013 Elite National
Championships
2013 UCI World Tour Event – Tour Adelaide, SA
Down Under
31Image source: Declan von Dietze 32
3.3 Assessment of Current A 0.5 m clearance from the Tourism focused Recreational
Assets obstructions is required wherever Shared Path categorisation and
possible and at intersections, could be significant tourism assets
The Western Australian cycle
underpasses or overpasses are if promoted effectively, such as the
tourism industry is still in its infancy
adopted where feasible to give sealed pathway that runs between
however much has been done to
grade separation and Busselton and Dunsborough and
build the different segments of
Many PSPs run along railway from the Margaret River town
the market due to a passionate
lines and freeways centre to Prevelly.
and proactive cycling community.
There are a wide range of assets These are suitable alternative In addition to TSPs the paths most
for the various cycle groups ranging active transport routes, which are suited to cycle tourism are RSPs
from purpose-built infrastructure safer than riding on the road and due to their proximity to high-traffic
(such as the SpeedDome and BMX encourage cycling for transport. tourist areas and the nature of the
courses) or dual-use resources bike riding activity. The following
Recreational Shared Paths (RSPs) table provides an outline of the
(those shared with a variety of
cycle users or other recreational Generally follow river foreshores current cycle assets within Western
pursuits), although some are limited and beachfronts Australia along with identified gaps.
in their ability to cater for national Are not direct routes to
or international events. destinations
The Perth Bicycle Network is Very popular with pedestrians
comprised of three different types and other users and,
of paths, which can be categorised consequently, are intended for
as follows18; recreational riders
These routes are signposted Some RSPs function as commuter
with blue Perth Bicycle Network routes
signage. The network also includes
Tourism Focused Recreational
road routes with clearly marked
Shared Paths (TSPs)
shoulders, and on-road bike lanes
for riders. Where PSPs are not There is potential to build on
provided, these can be a ‘safe the metropolitan path network
enough’ route to ride. They are through the development of a
usually secondary minor roads, and comprehensive network of scenic
keep bikes off busy main roads. cycle routes which will enable
cyclists to experience some of the
Principal Shared Paths (PSPs)
region’s iconic tourism locations,
Known as the freeways of bike including Perth City, the Swan
paths connecting destinations River, Perth Hills and the coastline.
with a reasonable distance in The development of five key paths
between them. would capitalise on the appeal
Longer, more direct trips of iconic landmarks and would
between centres with minimal be extensions of existing path
interruptions from other traffic networks, including; Indian Ocean
Beach Ride, City to Surf Cycle
Suitable for less experienced
Route, Kings Park Cycle Loop, Swan
riders (and pedestrians)
River Cycle Circuit and Perth Hills
3-4 m wide, as straight and Cycling Route. From a regional
flat as possible, surfaced with perspective, there are a number of
red asphalt with at least 0.5 m sealed paths throughout the state
compacted limestone shoulders which lend themselves perfectly to
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